Show notes
Dr. Steele went from selling Kirby vacuum cleaners door to door to starting a practice with less than $1000 to his name and in 6 months seeing over 500 patients a week, 100% cash, no in-office staff, and no advertising. He did this by making chiropractic about the brain NOT pain! By doing this he not only exploded his practice but instead of just seeing pain patients he saw reversal of diabetes, dementia, kidney disease, anxiety, depression, IBS, Crohn’s disease and so much more. Today Dr. Clint trains hundreds of chiropractors worldwide to move from pain to brain and EXPLODE their practices and SAVE MORE LIVES through very affordable, effective, unique products, services, and brain-based instrumentation. Dr. Steele and his wife Tina, live in Maine with their 6 kids where he still runs his practice part-time, and together, they run TRUCHIRO and NeuroInfiniti. TRANSCRIPT JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling. This episode is sponsored by the Transact Card, A-Line life, Brain-Based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle! LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 553 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester. JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Clint Steele. If you want to hear a story about how to take chiropractic from pain-based to brain-based, stay tuned. Welcome back another episode of Chiro Hustle Podcast. Today I have Clint Steele coming in with me. Over the moon about this one, man, this is a sponsorship edition with NeuroInfinity. Do you want to let them know what the website is quick? DR CLINT STEELE DC (GUEST): Yeah, actually we just updated our website, brainbasedhs.com. Brainbased Health Solutions is our new name. So brainbasedhs.com. JAMES CHESTER (HOST): So the reason I bring that up before I do any intro is because I want people to go over there right now, brainbasedhs.com, and take a test drive of the website and click through, schedule your call with Clint and see if there’s anything that he might be able to do to facilitate you. I know he has a live workshop coming up in Utah. He’ll be at Life Vision at the end of September, and he’ll be at Chiro Life in Minnesota over the next couple months. So check Clint out, send him some DMs, blow this dude up, and get on with what he’s doing with brain-based chiropractic. So now that we’re here, I let everybody know our big why. How do we do what we do over at Chiro Hustle? Man, it’s important stuff. We protect freedom of speech. We’re just talking a bit of geo-politically off camera about some of the things that are going on around us and what we need to really do. And first things first is protect our amendments. And we’ve never censored anyone on the show. And I think that that stands loud and proud. And we perpetuate the truth about chiropractic. I know that’s something that you love too, also Dr. Clint. And the truth is that our rights to medical freedom and family health freedom are under fire. And if we don’t tell the truth about chiropractic, someone else will make up a story about us and they’ll take the narrative. So a couple of the interviews I did earlier, I said, look, that’s why we’re documenting chiropractic. That’s why we’re doing the show because it’s going to have posterity and semblance of distinction. If anybody ever wanted to come in and say, hey, we’re going to change chiropractic. No, you can’t because we documented it. We know what chiropractic is. So that’s really one of the big whys behind it. Plus, you know, perpetuating protecting the sacred trust, chiropractors just need to know about it. And if you’re a young DC, you don’t know what the sacred trust is, you have to go and research that immediately. Stop this interview, go and do your search and find out what BJ Palmer’s last words were. Go and find out what the sacred trust is like now. And then, subluxation based chiropractic gets near and dear to us because it is the ethical standard, I believe, for philosophically based chiropractic. And we have to stay to our roots, man. If we don’t stick to like our cornerstones in the house falls. So, subluxation based chiropractic, innate intelligence and universal intelligence, we believe that when man or woman, the physical gets adjusted, it connects them to men or women, the spiritual. And that’s big stuff. That’s the big idea. And all of us follows as we say. So Dr. Clint Steel, welcome to episode 553. DR CLINT STEELE DC (GUEST): 553, baby. Thanks for having me, man. JAMES CHESTER (HOST): Yeah. Long time coming again. I always enjoy our conversations chiropractic related and otherwise. And I always think that it’s a really good format for you to get your message out. So I can’t do another episode without with you until we at least tell people the Kirby vacuum story. And then we’ll get into brain based chiropractic and all this other stuff we want to discuss. DR CLINT STEELE DC (GUEST): The Kirby vacuum cleaner story. And if you guys have ever owned a Kirby vacuum cleaner, they’re amazing, right? They’re awesome vacuum cleaners, but they suck to sell. Like they’re not fun to sell. And guys, this is how bad. I didn’t want to get back. I was in practice for 17 years. Quit because all I saw in my practice was basically pain, right? Neck pain, low back pain. I was sick and tired of it. I used to have a full head of hair. I was stressed out because the other problem was not only was I seeing people only for pain, which I knew chiropractic was about so much more, but people would leave once their pain was gone. And we know chiropractic is amazing when people get adjusted regularly throughout their life. Right? Amen. And so I was constantly looking for new patients always, right? The term PVA patient visit average. How many times does a patient see you before they leave never to be seen again? Right? I was 12. The industry average, by the way, is 10. Not only a poor health care model, but a poor business model. Just think, where would McDonald’s be today or where would Coca-Cola be today if someone just bought their product 10 times and then they never, they stopped. Like they would be constantly looking for new people, new customers, right? That’s burnout. And that’s where we are as a profession right now, the majority of the profession, unfortunately. And that was me. So I quit. Get this though. I had 17,000 patient files and I still needed more new patients to pay the bills because most of those were gone, right? They were never going to return. And so I quit. I’m never doing this again. And about three years later, I set out to form a million acts of kindness the year later and hit 2.8 million acts of kindness. It was awesome, but it didn’t make any money. And so I said, all right, I’ve got to do something to start generating some income again because I’d spent all my retirement savings, all that stuff. And I didn’t want to get back into chiropractic. And so I started selling curvy back and cleaner storida. JAMES CHESTER (HOST): So before I jump more into the curvy thing with you, money’s like new patients. It’s not how much you make. It’s how much you keep. And it’s like, it’s not how many you get. It’s how many you retain. And let me ask you this because I’ve done hundreds upon hundreds of chiropractic marketing events, okay? And I meet all walks of life. And they come up to me. Like, so I do this on my own. And I just have my wife walks on my back. Yep. None: Yep. You heard those before? Oh, you hear them all the time. JAMES CHESTER (HOST): Absolutely. Absolutely. What’s your response to something like that when it comes to what you’re interested in today, like the brain-based chiropractic? DR CLINT STEELE DC (GUEST): You know, the, the, the, the, I think the, the common denominator here is, yeah, people, are going to do that. Some, some people walk up and they’ll do this right in front of me, right? They’ll do the whole thing. I say, do you actually know what you’re doing though? Like, you actually know what’s going on here, right? Do you know that this affects your brain? What you’re doing is actually affecting your brain function either in a positive way or a negative way. And you don’t know. But you don’t know, do you? And they’re like, um, no, I, I guess I probably should stop doing that, you think. I’m like, yeah, you think, right? And so they, but, but ultimately though, as you’ve learned, Jim, Jim is that, that leads to a conversation, right? Where now you can start to educate these people. JAMES CHESTER (HOST): You don’t want to rate them or make them feel dumb, but like, I’m like, so you let your wife that weighs two bills. Walk on your spine, bro. Yeah. I’m like, uh, not saying that your wife shouldn’t be two bills, but I’m saying like, she’s walking on your neurology. Right. DR CLINT STEELE DC (GUEST): And that’s part of your brain, right? You understand this part of your brain that that’s happening here, right? And I think that’s where a lot of people miss the boat, including unfortunately chiropractors, right? A lot of chiropractors because, you know, the, the whole idea behind the subluxation and the chiropractic adjustment is ultimately, you know, and we’re seeing this research now with Heidi Havek coming out and, and so many more, there’s, there’s, there’s others coming out. But ultimately this chiropractic adjustment and removing the subluxation actually has a higher effect. It’s not just about the spine. It’s about the brain, the brain. And this is why we see miracles. This is why we’ve seen miracles. Although unfortunately in many cases, not consistently because we’re not actually measuring the brain and we’re not actually tracking what these chiropractic adjustments are doing to the brain, whether it’s improving it or not. Right? And that’s, that’s the key factor. And so to expand on the story, you know, I, I sold Kirby vacuum cleaners for about three months. And I got a letter from my grandmother who basically said it was a three page long, both sides. So six pages total. Basically the line that I remember is I, I’m ashamed of you and you should be ashamed of yourself for not living to your potential. And I hated my grandmother for about four days. And on the fifth day I said she’s right. And that’s when I got back into chiropractic. Unfortunately in the story, the story gets, goes along. I don’t know if it gets better, but a couple of years later, my grandmother, the one that wrote that letter came down with dementia. Right? She started suffering from dementia. She was in a home. I would go and visit her. She forgot who I was. She would. She didn’t know who I was. And they were, they were actually doing Jim. If you’ve ever, if you’ve ever seen anyone go through dementia, they have flashcards for her. And these flashcards were like an orange, a picture of an orange or a banana or a football or something. And asking her what these things were, and she didn’t know. And so there I am two years back into practice on what I call as a brain based chiropractor. I was seeing things like Crohn’s disease reverse. I was seeing anxiety reverse. In fact, I was known as the anxiety doctor because I was reversing anxiety in six and seven year olds up to 40 and 50 year olds. I was seeing depression reverse, but I didn’t know how to care for dementia. Right? I had no idea. And so what happened was she passed away. And about six years later, this lady walks into my office, her name is Alice and she was suffering from anxiety from depression. She had neck pain. She also had high blood pressure. And she had dementia and her, her medical doctor told her, well, I can give you medication for all this other stuff, but there’s nothing we can do for dementia because it’s age related. It’s duty or age, okay, which is a bunch of crap. Right? I said, I said to myself, listen, I don’t know how to take care of dementia, but I know how to take care of her anxiety and her depression and her high blood pressure and her neck pain. And so that’s what I’m going to do. Guess what happened? Six months later, her, I mean, get this, Jim, she could not remember what she was talking about in the middle of a sentence. And her husband had to help her remember in the middle of a sentence. She was forgetting she couldn’t finish the sentence. She couldn’t remember her husband’s name or kids names. This is how bad this was. Six months later, going through this protocol, a brain based chiropractic protocol, her husband came in and gave me a hug and said, thank you for giving my wife back. Her dementia totally reversed. Okay. Now she’s still seeing me. She’s now 82, 82 and a half. She’s still fine living her daily life. If she had followed her medical doctor’s advice, I think she’d be where my grandmother is today. Okay. No doubt in my mind. So anyway, I had to finish that story. JAMES CHESTER (HOST): No, I’m glad you did. You know, and it brings up a topic for me. We’ve made two films on chiropractic. A lot of the audience probably don’t. Obviously they don’t know everything that I’ve ever done in my journey to get to where I’m at. But I came in as somebody that wanted to like document this profession. And we’ve made two films. The first one’s on the history and all the trials and tribulations within chiropractic. And that came out in like 2016. It’s called chiropractic the documentary. Real, real, real novel idea because I was like, we need, I was doing patient testimonials. Okay. And I was like, this is cool for like a practice, but we need a bigger story. So that’s when I, we did that. But the second one, the reason I’m bringing this up is because our second movie is called Project Patient. And it’s right in line with what you’re talking about. We should redo it. But it was about PTSD and how chiropractic helped. It was about TBIs and how chiropractic helped. It was about addiction, depression, anxiety and how chiropractic helped. So we took non like pain based things, like conditions and we followed these people. We followed them through full care plans. And we showed on scans doing surface EMGs and they weren’t getting high velocity adjustments. A couple of them were getting, what do they call it? Prone specific where they just go, and they just do like little pushes. And gosh, what I know there’s a management company that does that system, but they just lay everybody down. They go, they suggest down a little bit, not, not heavy moves. And the other one is torque release technique. One guy was doing torque release technique and he was doing pre and post scans on him. And I’ll tell you, the amount of tears shed at the end of that one from the people that actually went through these, we gifted all these people, we looked for them specifically, but we gifted all these people chiropractic to participate in our movie. And it was just so powerful when this lady with the TBIs changed her life, she could like start getting around and driving again. She didn’t have to lock herself in dark rooms anymore. So when I came into like what you were doing now with this brain based chiral stuff, I’m like, bro, if we can like figure out how to get this message in front of more people, like this interview could change a lot of lives. DR CLINT STEELE DC (GUEST): It can save lives. This is what I say when I end my emails and I end my, a lot of my posts, let’s save more lives because this is what chiropractic is about, right? It’s about when you…
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