Families First – the Health Revolution of the Future with Dr Haig John DC – Chiro Hustle Podcast 568
Jun 10, 2024
Dr. Haig John is a pediatric and prenatal chiropractor with offices in Melbourne, Florida.
He is the founder of Families First Seminars, where he brings guests to share their wisdom and knowledge to uplift and transform communities towards better health.
He is the developer of the NNATE Chiropractic Adjusting Workshop series: -ZERO Gravity Adjusting (for off earth Chiropractic training) -INNATE Baby for infant and newborn adjusting -INNATE Chiropractic Adjusting (child and Adult) -Anchor Release Technique (self-care technique for everyone to use)
Dr. Haig John teaches INNATE Adjusting and speaks around the world. His podcasts allow him to educate and mentor, making his knowledge and experience accessible to everyone.
Hosting his Podcast “Synapse Chiropractic Philosophy For Everyone” allows him to share his passion for Chiropractic with colleagues and laypeople alike.
His INNATE Express Podcast inspires and teaches listeners around the world, and his INNER-Views Podcast is a platform to highlight and raise current and future leaders in Chiropractic and the public.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…
Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.
Now let’s hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 568 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Haig John. And on this episode we talk about families first and the revolution of health of the future. Stay tuned. Welcome back. This is another episode of the Chiro Hustle Podcast. Today I’ve had John come on in from Melbourne, Florida. It’s episode 568. And we’re going to talk about some really great things, families, medical freedom, things that really resonate with me and protecting the sacred trust, innate intelligence, universal intelligence, the big idea, things that people that if you don’t know what these things are, the sacred trust, go research it. You know what the sacred trust is? It’s BJ Palmer’s last words, but we do protect freedom of speech with this show. I think it’s very important that people know that. We also stand up for medical freedom and family health freedom. They’re not the same things, but you should be highly curious of what that means to you and your family. And I know we’re going to talk about some of those topics today. And you know, firm belief, trust God, do your research. That was my takeaway from our green room conversation today is trust God, do your research. That’s it. Dr. Haig John, this is an amazing opportunity to have you on again. Episode 568. Welcome.
DR HAIG JOHN DC (GUEST): Hey, you know, I would acknowledge you and Luke and getting this, you know, Chiro hustle 568 episodes. I mean, that’s something to be really proud of and in chiropractic, you know, supporting chiropractic. How many years did you say this is six years?
JAMES CHESTER (HOST): Six and a half years. We’ve been producing content for chiropractors.
DR HAIG JOHN DC (GUEST): It’s seven years. I mean, that’s, it’s amazing. And I thank you and all the patients and people that have, you know, have been served through this podcast. I’ve had people say they watch this podcast. So, you know, thank you for all the hard work that you’ve done. I appreciate it.
JAMES CHESTER (HOST): Yeah. And I know that that’s one of the anchors of our conversation today, not only anchor release, which is a self care program that we’ll get to a little bit later in today’s conversation, but podcasting. You’re doing three of them. What’s the big idea behind each avenue that you’re doing podcasting for and how can people participate on those with you?
DR HAIG JOHN DC (GUEST): Well, there is Synapse Philosophy podcast and that’s chiropractic philosophy. And we read from green books. We’ve got a, you know, a team of chiropractors with hundreds of years of chiropractic experience. And you know, it’s amazing. We break down, you know, the, the, the green books. So, we’re going to find by line some of them. And, you know, in DDS 1914 book The Chiropractor, there are, there are spots in there that, you know, we’ve spent whole podcast discussing one line because it was so important from D.D. Palmer. We’ve taken a little bit of a break while my son was having, you know, football practice. And now I’m getting back to it. We’re starting again. Tomorrow, we’re going to actually record our next one. And that’s chiropractic philosophy for everyone. It’s not just for chiropractors. And it’s important for everyone to realize the power of what we do and why. It’s the why, really. And then I have my other one, which is innate express podcast. And those are morning meditations and abundance philosophy. It’s basically the recording of our morning meetings that we have with our team in the office. And we invite our people to come or patients, whoever’s allowed to, you know, is to join us. So, you know, some of those are meditations. Some of them are healing. We pray for healing for the world. And then some very often we’re talking about abundance philosophy. And now, you know, we have one of my, my podcast was interviews and we’re switching that went up really. And we’re going to start talking about what do people do? What do you do to be well? And you know, with the basis and understanding of chiropractic, you really do chiropractic first. So, you know, we’re going to start talking about having a clear neural system, the spinal neural system. So it communicate properly to all of our systems. And then the things that we put in, good healthy foods or detoxing, all those things, actually have much more, a greater effect and better efficiency. So that’s the one we’re launching very, very soon. I’m sort of melding it into the other one, but it’s really going to be a new podcast. And we’re going to have guest speakers, you know, leaders in the natural health world of really what they’re doing. And I get questioned a lot by families who expect their child was vaccine wounded. And what do I do? Oh my God, what do I do? And you know, the child’s had shots in each leg, probably three or four in each one, shoulders and then a drink and an air, so all up the nose. And they come into me, the child’s screaming and beat red. They can’t calm it down. They want to give fever reducers, which is not a good idea. It’s the last line of defense that baby has. You know, what I tell them first thing we do is get them some activated charcoal that has almost no flavor. Make sure you don’t get a Chinese source. They use heavy metals in their fertilizers and start pulling the heavy metals out of the body. It’s the first thing that I would do and I tell people to do. And but there are so many great practitioners out there that are helping families be well, and help detoxify some of this toxic world.
JAMES CHESTER (HOST): So podcasting back to the anchor.
DR HAIG JOHN DC (GUEST): Yeah.
JAMES CHESTER (HOST): What is that? What is it? I hope you do since you’ve been doing podcasts and what have you found that’s come from you not only being interested in the green books and getting people to build a community around that, but also being interested in other natural healers and building a community around that. Like what have been some of your main takeaways from being a podcast host?
DR HAIG JOHN DC (GUEST): Well, you know, I get a chance to learn. And instead of having a conversation, you and I, which is also very, very valuable, well, let’s share it with the world because everybody needs something and they need maybe that little bit of information. A mom is looking for an answer or a dad, an uncle, a grandma, whoever. And that information can be out there and it’s easy, hopefully easily resourced. So it’s really to help save and change lives. The philosophy one, which is extremely important for me and dear to my heart, because I learn a little bit more of what our founding fathers really intended for us. And you know, not being a therapy, but really creating abundance in the body, a clarity from above down and the inside out. That’s the way I look at it. And that clarity is life. That’s God. That’s the spark of life. That is innate intelligence. Our spirit. So if any way we can honor that spirit within, allow it to communicate and express it. It’s fullest. I’m doing my job. Now adding, you know, having the other experts of maybe nutrition or detoxing or whatever it might be or natural apathy, you know, then let’s see what they’re doing because that’s the outside world in a way. And we have to bring these bodies up to what we call that the ability to adapt in our world that we live in, because it’s becoming more and more toxic. Or what I’d like to say is it’s actually we’re realizing how toxic these big giant companies have been towards us for generations now, not just recently, but for generations. And you know, if I could talk about one of my, one of our yes, this is Zen Honey Cuts book. Can we see it right there? Sure. Mom’s across America. And that’s her, who runs across America dot com, but transforming sickness and struggle into triumph, empowerment and celebration of community. She is absolutely unstoppable. This lady, I’m so impressed. I’m such a fan of hers. And what she’s just done is independent research on fast food. They found glyphosate in absolutely everything, which is a poison. And then, and I won’t, I won’t even advertise the company that makes it, but they’re the biggest chemical companies in the world. And then they just found animal contraceptives, not condoms, right? Contraceptive drugs that decrease infertility in animals, right? They have found it in Chick-fil-A. I don’t even want to advertise these companies quite honestly, but you have to say it because I don’t want my children. They don’t eat that food anyway. But you know, they get pressured out with their friends or out with a family that goes and stops there for a quick lunch. We have to know what’s going into our bodies. And even locally where I am, we had a local farmer that, you know, I got cows, we can go meet the cow. I knew that cow from the moment was born, no longer can sustain their business because they couldn’t find anybody to work. And so they, I no longer able to get meat from them that I know is pure. But now I’ve found some more in my own town. We’ve got to be investigative for ourselves and for our families. So at families first, this is our event where we have our speakers, I’ve invited the farmers. I give them free booths in our expo because I want to find chickens that are not mRNA vaccinated, right? But that’s why they killed millions of chickens and millions of cows that so they could juice them up and stick them on your plate where you might have said no to a shot, but you’re going to get them in sneaky ways. And we’ve got to be vigilant. We’ve got to take care of our. I always say this as a chiropractor, I have taken a commitment to stand up for the health of my community. I have and I say it proudly and loudly to my people. And whether they’re my patients or not, this is still my community and I stand up for it.
JAMES CHESTER (HOST): And all those things I really appreciate. And most people don’t know that they’re getting to the point where their food is going to be, I guess, adulterated. And like there’s a lot of things that are going on that most people don’t understand how it could happen or why it’s happening and why can’t we just go to the grocery store and buy food that is healthy and nutritious for us and our families. That’s medical, that’s family health freedom to me. That’s right. And you know, I’ve seen these things going across Facebook and people are talking about like they’re starting to like put mealworms and crickets and different ingredients and different types of foods. And there’s other ones where they’re posting like GMO ingredients that are like in all these different like popular brands. You know, for a long time, I always told people we’re feeding ourselves sick. And now it’s like they’re figuring out new ways to do that. And one of the reasons that chiropractic works, I believe, is because it helps relieve inflammation and the drill sheet of the spine. But when we’re bombarded now with all these neurotoxins and possible mRNA in our food sources, which is protein that we’re eating. What is that going to do to the neurons in our body and how is that going to cause more inflammation and make more people hypertonic and toxic? And I think that that’s a part about chiropractic. We really don’t talk about too much is the toxicity of the current state of affairs that people are in. It’s the water they drink, it’s the air they breathe, it’s the food that they’re feeding themselves. Not to be too much of an upset about things, but to even go buy low quality calorie food and to feed your family in this day and age and to actually put like a something that you’d be proud of on the table. Like it’s $200 a bag of groceries. Oh, yeah. And then you don’t even know if the foods adulterated with some type of neurotoxin or some type of like a vaccine or some type of growth hormone or some type of a contraceptive. Like we don’t know anymore or a coating on your apples.
DR HAIG JOHN DC (GUEST): I mean, come on. My apples are amazing. I don’t need BG. I’m not even saying his name anymore. I don’t need that cat spraying his garbage on my apples, right? Or on our avocados, you know, keep that junk away from my food. But this is what I teach my children. I teach my children when we go to these big grocery stores. This is fast food still. Okay. And we have to be vigilant. We have to look for all the labels. We’ve got to be able to read it. The big grocery stores are still fast food. Okay. They get it to our table, sent from millions of miles away or whatever. I’m exaggerating, but you know, ultimately it still is fast food. We’ve got to be vigilant. And now we have a few brands. We go to the big stores. We kind of know what we should get. But now, you know, some of these smaller independent organic companies have been bought out by the gigantic conglomerates. And so finding out who they are because I don’t trust them. I really don’t. And we have to be that way, you know, or we just get what we get. And you know, the thing is we’re talking about eating crickets and all these crazy things. You know, there are a lot of arguments out there. People have been doing over thousands of years. I would rather be told, I mean, a chocolate covered cricket, you know, and do it for a gag or whatever it is, then it’d be snuck in under E, whatever the number is. And then you don’t know what are they feeding those things. You know, BG just released all these things in Florida, these mutant mosquitoes. The same philosophy is Jurassic Park, you realize, no male production. And to kill the mosquitoes because of this, I forgot the Zika or whatever virus that very few people got. And to wipe out the mosquitoes in the Everglades messing with an environment, you have the lowest part of the food chain. What does that do to our environment? I’m a chiropractor. I’m not an environmentalist. But does it make sense to anybody else? This affects an entire ecosystem? Of course.
This episode is brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…
Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.
Now let’s hustle!
JAMES CHESTER (HOST): I was watching, I know we’re on some rants today, but I was watching some episode with speaking of the Everglades with the call on the Python hunter or something.
DR HAIG JOHN DC (GUEST): I love those guys.
JAMES CHESTER (HOST): But they don’t let those guys into harvest those snakes out of the darn Everglades. They don’t let people go in. It was a Joe Rogan show. But they don’t even let people go into the Everglades and extract these invasive species. But they’ll let this guy release these mosquitoes that are going to reverse ecosystem us. I don’t know. It’s bizarre.
DR HAIG JOHN DC (GUEST): It is bizarre. I live about three or four hours north of the Everglades. We have a very sensitive ecosystem where I am. They just so in the news today, a 20 foot bow constrictor in my area up here that literally someone probably just dumped out and they’re thriving because they have no natural predators. That’s the thing with these billionaires. There’s no natural predators for these cats. Ultimately, we have to be able to stand up and be able to voice our opinions and take it into account because our legislators are not our leaders. They’re our representatives. We have to have a big voice. That’s why I’m doing this. Families First Revolution saved the babies because it’s for our babies. I’ve invited every legislator. I’ve invited all the school boards. We’re starting a pack of political action committee. We’re getting strong. We’re strong on these people. You are not going to get my vote or all these hundreds of people’s votes unless you do and we see what your voting looks like. Let’s talk about this for chiropractors. Natural health as a whole is under attack. Let’s not take that lightly. As chiropractors, we think we’re separated from that. We hopefully are a voice for it, but ultimately, natural health is completely under attack. FDA wants control of our supplements and all those other things. It’s coming and we’ve got to stand up strong right now. Tomorrow never comes. My mentor Pasquali used to say, do it now because tomorrow never comes. That’s what we’re doing.
JAMES CHESTER (HOST): Amen. Amen. You bring up a lot of important stuff that most people aren’t talking about. I always want to talk to a chiropractor in confidence. I say, hey, you guys are on the chess board and we’re at checkmate and you guys are the last piece that is stopping the game from being over. I believe that’s a big reason why I stepped in over the past three years specifically. I say that we’re about freedom of speech, medical, freedom of family health, freedom of protecting the sacred trust. All of these things. The anchor us back to your anchor release technique that we’ll talk about next, but all these things that anchor us to why chiropractic is so powerful and it is checked, detect, correct, retrieval, subluxation and it is about innate intelligence like your podcast is called, you know, it has innate in there and it is about universal intelligence and it is about when somebody’s clear and their nervous system is clear and when a chiropractic adjustment goes in and corrects that vertebral subluxation, what it does to a person. Most people don’t have the capacity to think on that level because it takes a long time to understand what innate intelligence is. It takes a long time to understand how the power of an adjustment connects us to our spirituality. It takes a long time for people to understand that chiropractic isn’t a part of the medical profession. It takes a long time for people to think that chiropractors aren’t quacks. That’s why when you opened up today saying, hey, thanks for doing what you’ve been doing for six years. People listen to what you’re doing. That’s why I continuously press on because there has to be somebody that breaks through the confusion and the static and noise out there that brings on guests like you that are willing to say, look, trust God, do your research.
DR HAIG JOHN DC (GUEST): Yeah. You know, Jim, I’m so happy you said that and you know, it’s and it’s not chiropractors only and it’s and it’s, you know, there are leaders and people willing to step out there and a lot of people, you know, they want you to do it for them. And I don’t mind that. Let’s do it. I’m ready to do it because I have, I’ve got small children. My kids are seven and nine. If anything, I’m selfish. I’ve been doing it for them. And then also my grandchildren to come because I want to see them living in a vitalistic world and let’s put it in that sense. I’m going to go back up just a little bit about, you know, when we talk about innate intelligence, that’s the intelligence, the spirit within the body and in chiropractic in the beginning by D.D. Palmer and B.J. And those guys taught about the importance of honoring the spirit within. And that’s a lot of the part of that’s been pushed out of our, even our education in chiropractic because it’s a little less so tear. People a little bit afraid of that. I adjust people so God can express itself the best it can through this material body. That’s what chiropractic is meant to do. Okay. And I’m not afraid to say that and I’m absolutely certain most of the people out on this planet, believe in a heart of power. There are smaller percentages that don’t and that’s okay. I love them just as much. Chiropractic is that one thing first and only is allowing the greatest expression of the God in our bodies that animates this material system to express at its best. That’s why we do it. The outside stuff we’re talking about, the glyphosate and vaccines and all those things, that’s the outside world stuff made by man, the chemical stresses that come into this body. That’s the stuff that really, we’ve got to be vigilant about. We’ve got to educate ourselves so we can educate others about to watch out for our families and for them. And then when their bodies have gotten toxic overloads, it’s chemical, emotional and physical stresses and I also say spiritual stresses, that chemical stress stresses the organ. And we see that through the apron and efferent up and down from the brain to the organ and the organ back to the brain, that communication can be hindered because that system is under a lot of duress from that chemical toxicity. And now we see it’s so much more gym than we’re seeing in practices and we’re seeing people get ill, bone lesions and cancers and all, hard issues, my gosh, and younger and younger people. So we’ve got to stand up for people. That’s what leadership is, is really taking a stand for the people that maybe aren’t able to or willing to and doing it for them anyway.
JAMES CHESTER (HOST): Well, one of the things that I know we wanted to talk about today is your anchor release technique that you’re teaching people for self-care. I know that there’s a big hinge that swings, a small hinge that swings big doors with this. So maybe talk about the hinge of the anchor release and how it can swing big doors for people.
DR HAIG JOHN DC (GUEST): Well, you know, what it does, we work, you know, I have worked a lot with creating innate adjusting and innate baby. That’s what I teach in chiropractic. And you know, I brought something, I thought, you know, we’ve got to be able to give people something to for self-care, for home care. If there is some sort of catastrophe, what do you do? And so I derived an approach called anchor release and innate baby actually is also a little bit a part of that because it originally stemmed from off-Earth adjusting. I’m in the space coast here. We have people traveling through space. Billionaires are shooting rockets up left and right. And you know, what do we do for these people? If we’re on long-term travel to Mars or whatever it might be, we can teach them a system of self-care where they’re not adding anything to the payload. And I can teach a multitask to an engineer, a botanist, a physicist, or whomever to be able to care for each other on that flight crew. And then I realized I started working with pregnant moms with it and it had such amazing effect of just releasing the pelvis, bringing the system into ease. You still need to go to a chiropractor absolutely to have subluxations adjusted. This isn’t subluxation care, but it’s relief care, relief for the pelvis. We see it through the whole system. When the pelvis is at ease, the whole meningio-dural system can be more at ease. And actually, adjustments go much more easily and more clearly without with the least amount of force to make change in the dural meningio system, which is this brain and spinal cord to be specific.
JAMES CHESTER (HOST): Well, I keep learning more and more all the time. And that’s a cool thing about being a host of a show that has interviewed so many people over half a decade.
DR HAIG JOHN DC (GUEST): And I’m proud to say that number out loud for you, man. That is awesome.
JAMES CHESTER (HOST): Well, I’ve also been able to be in rooms full of amazing minds. And anybody that’s watched my journey knows that I’m always surrounding myself with world leaders, thought leaders, people that are out there doing the work. And I’ve been able to talk to some people and just a small takeaway. I was talking to a doc that’s been a chiropractor, I think, between 30 and 40 years. I don’t remember the exact time, but he’s an older dude. And he said the more fibrotic somebody’s musculature system is, the more that you hear like the release of somebody’s segments. He’s like, so when you adjust somebody and their body is like actually at ease and it’s not fibrotic, the you don’t hear so much of the release of that segment. He goes over time when people, their bodies start to get more stress and toxic. The adjustment becomes louder. And I’m like, holy, wow, I never thought of it that way. But he said, when the joint is healthy, it doesn’t have the same cavitation release as when a joint is full of stress and inflammation.
DR HAIG JOHN DC (GUEST): If I can add a little bit to that, innate adjusting is the way we adjust is actually to bring the most amount of ease to the Dura and the Dura meningeal system. So there’s less torque in a way we’re counteracting that inner stress on that that meningeal system. And with the least amount of force to make the change and, you know, people that have been to many chiropractors often say, well, where’s all that drama? I’m like, this is a drama free office, baby. This is drama free. And the least amount of force to make the greatest change.
JAMES CHESTER (HOST): Well, I think that there’s a lot that goes into these conversations. And I hope that people that are watching today get some takeaways and some understanding of what they can do to be proactive for themselves with not only chiropractic, but what they’re feeding themselves, what they’re paying attention to, how they’re taking care of themselves, the community that they’re building. And I know that this event that you’re bringing out, you’re bringing a bunch of awesome speakers. And there’s a big why around it. So let’s talk about that in closing.
DR HAIG JOHN DC (GUEST): Well, I want to talk about Dr. Brian Hooker. He wrote this book with Robert Kennedy, Jr. Vaxxner Unvaxxed. I mean, he’s throwing out there. The title of his talk is our vaccinate or unvaccinated children healthier than vaccinated. And, you know, I put that out on there all in our social media. We’ve got a lot of trolls hit us back, but, you know, they’re they uneducated. And unfortunately, we’re here to educate families and you make your own decision. It’s not up to me what you decide. And, you know, he has become, you know, I was just on his podcast and this book is amazing. And it’s easy to reference for families with questions. And we have Sal Martin Ghana, who is a chiropractor, and we were on the board together Florida Chiropractic Society. And his is COVID fraud, World Health Organization’s government coverups, 2000 mules, and the January 6 insurrection in deep state. That’s what his talk is about. I love it. We’re throwing it out there. We’re not holding back in any of this stuff. And we’re laying it on the line. We’re recording it. And I just found it’s she’s actually my cousin and I’m so blessed to have her. And she’s flying into to sign translate for our deaf community. All this information because they needed everybody needs it. It’s easier to put, you know, Spanish and Portuguese subtitles, which we will do. It’s not easy to do it in sign. So we’re going to have somebody do live sign translation at the event as well.
JAMES CHESTER (HOST): Well, Dr. Haig, I’m really thankful to have you on today. It’s been really good for us to talk about what people need to hear. And I think a lot of times we have like these feelings and these emotions inside of us and we don’t release them. And as you said, what was the famous quote from Pasquale Sarah Solley?
DR HAIG JOHN DC (GUEST): And tomorrow never comes. There’s lots of them.
JAMES CHESTER (HOST): Yeah, tomorrow never comes, but you have to do it. Like you have to do it now. Exactly right. You have to do it now. Tomorrow never comes. And that’s one of these big eye openers about having a media source like this. I can’t tell you how many times I’ve been censored or shadow banned or two percent of my newsfeed sees what I have, maybe one percent of my newsfeed sees what we do. But I still move forward. They killed the they killed the traffic to my website, but I still move forward. They don’t want us to be able to disseminate information about chiropractic. Why? Because it helps people. You know, my first creed when I first got into chiropractic, the doctor I worked with, he said, the reason we’re doing this is to help more people. Yeah, it almost makes me damn cry because the reason I do this is to help more people
DR HAIG JOHN DC (GUEST): and saving lives. You’re saving lives. Absolutely.
JAMES CHESTER (HOST): And I don’t really get emotional on this show. That’s the rarity that I do. But I believe that people need what you’re doing. They need chiropractic. They need to know how to keep their families healthy. They need to know how to be accountable. They need to know where to go and who to trust. You know, I go to screenings all across the country. And one of my anchor statements to people is, I know why you’re here today. Because you don’t know where to go or who to trust. And you know what? We can help you. And I say that in full honesty and full transparency, because I know that what a chiropractor does in their four walls is exactly what I tell somebody that they’ll do. They’ll do an exam, a consultation, a health history, but find out what’s going on. They’ll shoot x-rays if needed. And then they’ll tell them what, you know, the problem is how much concern there is. And then they’ll put it out what it looks like to get under care. And that’s what all the people really want. They don’t want somebody in a white coat that stays away from them. That throws a pill, a potion or a lotion at them. They want somebody that’s actually going to get to know them. Find out what’s going on. Tell them how they can help them. And that’s why I love chiropractic and that’s why I’ve done what I’ve done for so long is because I do believe that everybody deserves a chance to at least be checked by a chiropractor. And if they can go in and have that first like encounter, it might be the one thing that changes the generational health of not only like you said, your kids, but their kids. And that’s what chiropractic means to me and why I do what I do because I did at one point 15 years ago when I first started working in chiropractic, I knew that there would be a time when chiropractic would become the most important thing on planet earth. And I still think that we’re going in a really positive direction. And regardless if they’re banning me or censoring me, regardless if they’re banning me or censoring me, I won’t allow it to continue in a way that we won’t just carry on. So Dr. Hagg appreciate you.
DR HAIG JOHN DC (GUEST): I want to read something from the Pasquali or soul if you don’t mind. And I also want to give my websites. You save the babies.baby. And that’s for the event or room block. We have 180 bucks and it’s a hundred eighty six dollars ocean front for the room. And you know, it’s only 45 bucks for the event. Just get here. And my other page is get Chiro.net. And, you know, if you send me a message or connect on there, we just did independent research on fevers and, you know, how important fevers are for children and what to look out for. But if you don’t mind, wrap it up, I’m going to read this from Pasquali. And it says spiritually all suffering and all suffering and sickness is not existent. It’s only because of this current state of negativity and the lack of faith in our own power and existence that we have all this sickness, disease and suffering. For the spiritually inclined, you lose nothing and gain everything. When there is a spiritual shift in the consciousness of our world, we’re in that right this minute. You will see people have a shift towards chiropractic and what we’re truly all about. Pasquali, J. Sarah Soli, Chiropractor. So I’ll send you that if you if you send me a message and to the chiropractors and for the general public, because there’s going to be a lot of public listening to this as well.
JAMES CHESTER (HOST): Well, I really appreciate you being on with us today. I think it was a timely conversation that we had today. And we’ll look back on this many years down the line and be thankful that we’re documenting the truth of chiropractic.
DR HAIG JOHN DC (GUEST): Amen.
JAMES CHESTER (HOST): Dr. Thanks for sharing your resources. Save the babies, baby. Get Chiro.net. And when is the event?
DR HAIG JOHN DC (GUEST): November 18th and 19th is our expo. So it’s 18th and 19th the speakers of November 18th.
JAMES CHESTER (HOST): Great. So it’s a oceanfront property. The ticket, the ticket’s more affordable than an Uber ride across your town. And you can go there and meet people, learn about your freedom for your family. And maybe something about chiropractic too. I’m going to close out by telling everybody this is episode 568 and you’re just one story way. Keep hustling. I’ll see you guys in the next episode. Bye for now, Dr. Haig.
DR HAIG JOHN DC (GUEST): God bless you.
JAMES CHESTER (HOST): Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
This episode was brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…
Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.
Subluxation Focused College in Washington State with Dr Skylar Gemmer DC – Chiro Hustle Podcast 567
Jun 05, 2024
Dr. Skylar Gemmer practices in Auburn, Washington with his wife, Dr. Vanessa Wise. They are both 2009 graduates of Life Chiropractic College West and serve on various chiropractic boards and commissions. Dr. Gemmer is working with a small group in Washington State to open a boutique subluxation centered chiropractic college and currently serves as the President of the Delta Sigma Chi International Chiropractic Fraternity.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…
Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.
Now let’s hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 567 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Skyler Gimmer. And if you want to hear about a subluxation focused chiropractic college in Washington state, stay tuned.
JAMES CHESTER (HOST): Welcome back. This is another episode of the Chiro Hustle Podcast. In this episode. Let’s get it right. It’s about 567. Dr. Skyler Gimmer. I’m with me, and there’s just a lot that I believe that we’re going to be able to accomplish on today’s interview. I think there’s going to be a lot to discuss. I know there’s some chiropractors in your family. You’re not the only one. You’re second generation, but there’s more following you. I know that there’s a school coming in Washington state that’s going to be a subluxation focused chiropractic school, boutique school, graduating chiropractors, like real deal chiropractors. We’re going to discuss a little bit about the International Federation of Chiropractic Organizations, which I think is really cool. And then you do some, and you’re involved with adults. And that’s something that we’ll talk about also. And we’re going to talk about your story and things that make you the chiropractor you are today. But before we get into that, I want to let everyone know our big why. Do we do what we do over here at Chiropractic? First things first, the screen of the speech. I believe lending a platform for people who talked about things that matter and not censoring them is very important. So we believe in protecting the ability for people to at least talk about things that matter to them, whether it’s popular to mainstream media or mainstream social media or not. We do that. And I believe a lot of that’s because I’ve been shadow banned or I’ve been censored. And I never want to have a platform that did that to someone else. And I know how valuable the chiropractic conversation is. So that’s why we host chiropractors to talk about things that they love and things that are important to society. So we also believe in medical freedom, family health freedom. I think that those things are necessary for us to discuss to medical freedom. People just have to be informed. And I think chiropractors are now standing in the gap and offering a solution for people that want family health freedom and medical freedom. And they want to choose chiropractic. They just sometimes don’t know it’s called chiropractic. So hopefully these messages that we create with chiropractic also get out there and inspire more people to understand what chiropractic does and how it can help with them with their families. And then we’ll get a bit more philosophical. Then we’ll jump into Dr. Schuyler’s story. We do protect the sacred trust. We believe it’s very important. It’s not just an historical thing in chiropractic, but it’s the future of chiropractic. And we do have to protect the sacred trust. If you don’t know what that is, go research and find what B.J. Palmer’s last words were, and then search for sacred trust. You know, no more about chiropractic than you previously did. I guarantee you. And then we believe as the school out there in Washington is going to be a subluxation focused chiropractic school, we do believe in subluxation based chiropractic. So it’s a very nice alliance with what we have going on here. And we believe in any intelligence, a universal intelligence. We believe that when man or woman at physical gets adjusted, it connects them to man or woman, the spiritual. And that’s chiropractic. So Dr. Schuyler, welcome to the show.
DR SKYLAR GEMMER DC (GUEST): Thanks for having me, Jim. Good to see you, brother.
JAMES CHESTER (HOST): Yeah. You know, we’ve been seeing each other around the seminar circuit for quite some time now. So it’s just about time that you made it to the show.
DR SKYLAR GEMMER DC (GUEST): It is about that time. We’re overdue, I think. Thanks, family. Yeah.
JAMES CHESTER (HOST): It’s always fun to catch up with you and talk to you about chiropractic because you understand the profession really well. And you want to see betterment for the profession. And I think that that’s really what is going to make this episode so powerful is talking about things that we both love.
DR SKYLAR GEMMER DC (GUEST): Amen. Yeah. We love the same stuff.
JAMES CHESTER (HOST): Yeah. So big chiropractic family, as I mentioned. How did you decide that that was the right career choice for you? And that’s what you wanted to do. Because I know your dad’s chiropractor too. Sometimes you’re like, Oh gosh, do I go do a dad did or do I go do my own thing?
DR SKYLAR GEMMER DC (GUEST): Yeah. So I really don’t think I really had any clue how good I had it coming up in a chiropractic household and how I just kind of was like, Oh, I guess those people have to take that stuff, whatever. And then I kind of go about my life. And what happened was I ended up going to community college for no apparent reason. Like a lot of young people do just kind of wandering off there to junior college. And I called it the 13th and 14th grade. And I really didn’t know what the heck I was going to do with myself. And my dad luckily dragged me down to a seminar at that time. It was body by God, but now maximize living. So that’s been learned is his gang. And that’s where I learned that that study from JAMA where, you know, people get the right diagnosis, they get the right disease, right drug and the right dose and people take exactly how they’re supposed to. That goes about 300 people a day in the US. That was 25 years ago. So I have no idea where we’re at today with that. So I really it kind of occurred to me that I would be saving people’s lives. I never, you know, we’re never going to know who those people really are. But that’s what lit me up and lit a fire under me to stop working around junior college and take some direction and think that I’m a professional health assistant people.
JAMES CHESTER (HOST): So where did you decide that was the right place for you to go to chiropractic school? Because I didn’t ask you that. It’s not in your bio.
DR SKYLAR GEMMER DC (GUEST): Oh, yeah. So I went to life. Life West actually saw Guy Reikman. I think it just got into life. I think it was a great experience. I thought I would get involved around the game once the game was matches. He ended up when the game was playing the game they had played the game and worked it off the team over the 30 seconds. Sounds like a great game.
JAMES CHESTER (HOST): D Pittsburgh in Argentina in Texas started to 72. Cause it may have gun. They probably never played at who it was. Then he ends up not going blind because he starts getting adjusted
DR SKYLAR GEMMER DC (GUEST): My Divoul about learning a couple years.
JAMES CHESTER (HOST): That’s just it, man. I know that there’s a lot that goes into building identity for this profession and it is I believe led by a lot of charismatic leadership. And that people do have to have the Sid Williamses and they have to have the BJ Palmer’s and they have to have those the Reggie Coles of the world and they have to have these charismatic characters that are involved in the messaging of chiropractic. So, it just perpetuates greatness. And I think that there is a lot of charisma in chiropractic and that’s why I love interviewing chiropractors and telling their stories because who knows, you know, there’s the old BJ Palmer quote like, who knows how far reaching something we may do or say today may have the impact on a million of lives tomorrow. And I think that’s nothing truer than talking about chiropractic is who knows who’s going to come across this. And I was telling Dr. Alan Palmer this earlier is the reason that we do it this way is because we created a repository of reality for what chiropractic is. And we document the profession so deep that no one can go in and rewrite it or they can’t go in and say it’s not that anymore or it’s going to be this. Like we have such a detailed historical like, depository of like of interviews and like the truth of chiropractic that no matter what somebody couldn’t go in and like change it because we have an historical background of what this profession is. And I think that that’s also really cool talking about you create a new school. Yeah. Let’s talk about that a little bit. Let’s talk about this Washington chiropractic college.
DR SKYLAR GEMMER DC (GUEST): Yeah, so that’s kind of the, uh, was the brain trust of initially again named Randy Bays here in Western Washington. He’s been running this thing called the philosophy form, which is a monthly meetup for chiropractors to talk about the principal and get together and. Have some food and get a couple CE credits, but he’s been doing that every month for like 35 years and he was talking to Phil McMaster who was one of the guys that started the. New Zealand school and he was only like six years out of school when he started that project actually. So he’s kind of part of the foundation of that. And they started talking about this kind of boutique model because a lot of, you know, most schools, you know, when I started life west, I think I started with 70 something students in my class and my wife started, I think in the smallest class in history there with like eight. And she was just two quarters behind me so all that differentiation is really kind of hard to plan for and maintain usually so they just have one class per year 75 students to actually get more application. So they have more applications than they accept which is a little unusual in chiropractic education so they really have a their application process dialed into where they have a pretty good idea who the people they’re accepting going in are going to come out the other side. Great chiropractor so we try we’re trying to model off of that but we really, really need more subluxation centered schools we need more chiropractors we’re finding out now that there are there are some students coming out now. After all the, the kind of changes in education around coven were finding some that have never even had to adjust they just need to clock in and out of clinic now and they don’t they haven’t put their hands on anyone and we have to treat, you know, start from around zero on technique and interactively. So this that will absolutely not be a thing at the Washington Chiropractic College we’re training the next generation of subluxation. Finders and slayers so they will they will know where they are they will not help introduce the force to correct that. And then I think they’ll be some of the best educators out there to as far as just communicating with the people.
JAMES CHESTER (HOST): I think that it’s really important what you’re doing. I think that people do need to have a safe place to go and learn real chiropractic and they need to learn how to apply it. And I think that that’s a big thing when it comes to chiropractic is how do I learn it how do I apply it and that’s like the fundamentals of being a chiropractor. And like you’re saying people aren’t coming out with that. I mean, I think that we just need to put together a $99 techniques seminar and basically giving away for free and just show up to every major city in the United States and say, Hey guys, I know you’re probably a chiropractor you’ve been doing a lot of times but we’re putting on a free seminar for 99 bucks, whatever, come learn how to adjust.
DR SKYLAR GEMMER DC (GUEST): Let’s put that together man. I’m all about. I was just I was adjusting a chiropractor. I actually just a quite a few chiropractors and so it’s like I was telling him if I did a technique seminar and be like, here is the posterior arch and here, you know, the back of the sacrum is only maybe two inches if you’re a little bit off the side too far, you’re on this other bond. So it’s like bring your bring your x-rays on your phone.
JAMES CHESTER (HOST): I think it’s important though because it builds awareness. And I think that a lot of times if a chiropractor is not good with their hands, they’re just the ego is too big for them to ask for help. And they’ll start doing other things. They’ll start adding more different things into a practice that people might not. They might think it’s chiropractic, but it’s not.
DR SKYLAR GEMMER DC (GUEST): Yeah, these are the same ones that think, you know, we couldn’t have possibly seen this case get better. This person recovered from this problem. They haven’t seen it because they don’t know what it is and they don’t know how to deliver it.
JAMES CHESTER (HOST): But the school’s the school’s coming. So when it when is the projections for school in Washington State coming.
DR SKYLAR GEMMER DC (GUEST): So the very best case would be about a year from right now. So we’re working on accreditation. We’re working on, you know, what’s the shortest best shortest good path. Yeah, we got to do it. We need to do it and not been too much, but it’s like when it when it comes to principle, you got to really stand your ground. But if it’s, if it’s just the fashion thing will. We’re okay bending a little bit. I think that’s crazy. Yeah.
JAMES CHESTER (HOST): I think we just have to get out there and start creating more opportunities for people to get real deal chiropractic educations. Talk to people a little bit about how you see the system building and what the hopes of the future would be with the first school.
DR SKYLAR GEMMER DC (GUEST): So like we were chatting a little bit earlier, I know I’ve had a few people come through my office that they really wanted to become chiropractors, but then they found out they had to leave the state and they kind of ran out of gas and it was it was hard for me to leave my family at 20 and moved to California. So I know we lose a few people there. I think if we could get this to teach school going and sustainable, we could use that as a model for other states so that maybe every state has at least one small school that people can get their local. Right at what she tells students that might get lost in another modality, you know, another profession that they think is kind of same zeros are chiropractic adjacent to they’ll be able to be kind of the same thing. It’s, it’s not going to be the same thing. So we got it. You got to keep it the same thing. Right. And that’s something we’re also trying to try to fight and that’s part of every organization I have. And the time to is the civilization keep in that that the main thing, the main thing. Right.
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…
Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.
Now let’s hustle!
JAMES CHESTER (HOST): Well, yeah, I mean, that’s what’s anchored me with Life West. That’s what’s got me to build a sponsorship with them for Chiro Hustle. So it’s anchored me with Sherman. It’s what’s built me to create a sponsorship with Chiro hustle with Sherman because I see that there’s schools out there that are actually doing the right thing to protect the sacred trust like we stand for and what we, what we talk about doing. And it’s important for us to like work with organizations like the next thing we’re going to talk about is the IFCO, the International Federation of Chiropractic Organizations. And I know you are working with that organization too. Why is that organization so important also, not only for the principal schools, teaching real chiropractic, teaching how to adjust, but let’s talk about the IFCO.
DR SKYLAR GEMMER DC (GUEST): Yeah, so a lot of places in the school don’t have or the world. I’m sorry. Pivoting from schools. A lot of places in the world just don’t have as good of an anchor as even we do here in the US in our philosophy. And so I think we need more and more schools. We need more laws written that are pro chiropractic and focused on the civilization and not moving into more. Physical therapy type modalities because there’s already physical therapists everywhere in the world who don’t need to do more of that I don’t think. So IFCO is really about trying to make sure that every man, woman, child and animal on the planet if they, you know, people want to bring their pets in that they have access to chiropractic so. And subluxation centered care so there’s a lot of organizations that might have some of that focus and then they do some other things and they do sometimes a lot of other things or sometimes they don’t have that focus at all and they’re running us in a totally different direction so. That’s IFCO’s only focus is to make sure if you want to practice subluxation centered care wherever you are that you can so we fought hard and unfortunately a bunch of different groups lost that battle in BC over X-rays so we’ll still be plugging away at that we’re focused really heavily on Latin America right now and hoping to have something of an influence on their. Start writing laws down there so we’ve got a lot of a lot of good people that actually have some experience with that.
JAMES CHESTER (HOST): So I know I didn’t prepare you for this conversation but as far as you said BC and X-rays that’s British Columbia X-rays so. Has it been removed from their ability to do X-rays in British Columbia? Yes.
DR SKYLAR GEMMER DC (GUEST): Yes. And you can’t adjust children under 12 in Australia and there’s some funky what I would consider just atrocities going on out there that we really need to stay on top of and that’s I think if you’re not an IFCO member that’s the kind of stuff we’re trying to fight against. And not everyone has the time to show up at meetings and go to these things or go to other countries like grant us. And we’re all a bunch of us going to Mexico City in April for Scott Garber’s Garber Fest the Berkshires in Mexico so that should be great but if you’re if subluxation practicing subluxation centered care practice is important to you. I really think you should join the IFCO. Your students, we make it super duper easy. It’s my initials and then 2023 I think is the discount code. It’s like a buck for your whole student career there. And if that doesn’t work just read that to me. I’ll get you a better code. I think that’s.
JAMES CHESTER (HOST): But I mean it’s just. Chiropractically responsible for us to talk about these things because I know a lot of people don’t know about IFCO. Yeah, you know they’ve only heard about the other two groups that are out there. And I think that there’s a lot of good historical like resonance with both those groups but I’m not so sure that they’re doing the right thing for subluxation centered care practice. So that’s one of the most important things that we can do is to preserve the foundation of what makes chiropractic real chiropractic. And if you start removing that then you’re not producing a message that’s consistent with real chiropractic. And somebody might take me a test what is real chiropractic well subluxation based chiropractic. It’s talking about things that are in philosophy in intelligence universal intelligence and a lot of people have medical and family health freedom to be able to choose what they do for their body. So I believe that that’s a huge agenda for the CEO and it runs right parallel with what we want. So I think that the more that people knew about what the CEO is doing became members. It’s only better for the future of this profession.
DR SKYLAR GEMMER DC (GUEST): Absolutely. Yeah, we got to we got to support those that are supporting us.
JAMES CHESTER (HOST): And I know that you are an active leader within the delts. I know you guys do a lot to preserve the green books. I know that you guys do lots of preserve philosophy and you guys have great thriving chapters all around the world.
DR SKYLAR GEMMER DC (GUEST): Yeah.
JAMES CHESTER (HOST): What is your position.
DR SKYLAR GEMMER DC (GUEST): I’m the current president actually right the second of the. Grand Council is the alumni oversight group but. And kind of monitor that chapter activity make sure they don’t go back to animal house days but really got a really good professional group of young men and our whole focus is. And that is developing the next generation of chiropractors and keeping this scientific and civilization center promoting ethics and getting students and practitioners together so we have kind of three big events all year and one of them is called the Paralympics so that’s our student centered our brotherhood Olympics of chiropractic Olympics to actually compete on things like the 33 principles and speed drills so they’ll toggle an egg until. You know, one of them cracks it and then they get rotated out into different things like that so it’s a lot of fun a lot of bonding and just kind of. Steel sharpening steel and on that one. And then we have another event where it’s kind of more of a retreat to become better just human beings you know work on journaling meditation work on our habits work on our fitness and what we put in our body and things like that so. That’s a lot of lead up and then a long weekend for that one. And then we also have our annual meeting in Davenport which used to have in coordination with Palmer’s homecoming. We decided to stop pulling some of their crowds so we have it now usually the last week in August or Second class we can avoid every day.
JAMES CHESTER (HOST): Well, cool, you know, I think that the more that people know about what the delts are doing also. It’s a historical group with them chiropractic. And protecting the sacred trust once again I felt like a broken record over here and producing the future leaders of this profession. I think that that’s another thing is it resonates with preserving the identity. You know, I was just at the Colorado chiropractic association doing interviews. And I was talking to a couple people in leadership there and I was like. What is the identity? Why should people give you their money? Why should people become members? And you know, I think that that’s a really honest thing to ask people when it comes to. An organization that people want people to do is to and they want people to be involved with is like. What’s in it for them? Right. You know, and I think that a lot of times I do advocate for people to support their state associations. I do advocate for people to become members of those organizations. I advocate for people who support the IFC. Oh, I advocate for people to join their local chamber of commerce. I think that the more people are professionally connected with the profession that they’re a part of the director of the outcome for the profession. Because you’re actually connected to making decisions on if something’s not going the right way. What can we do to correct it? Or hey, let’s make it better doing this. But I think that you have to be involved with like your local community. You get to be involved with like your involvement like international communities. But you’re also wanting to help, you know, upstart a chiropractic school that stands for something that is a foundation for the future of the profession. So even though that there might be like you said some atrocities, whether it’s happened in British Columbia, Australia. Like we can go and course correct. And we can go and win these battlegrounds back. So I think that that people should become members of IFCO. So you can participate in something that wants to go and keep winning and moving forward and start taking things back and reforming some of these things that aren’t the way that we want them to be.
DR SKYLAR GEMMER DC (GUEST): Yeah, amen. Yeah, I see you’re finding the theme in my activities change.
JAMES CHESTER (HOST): Yeah, I mean, you have to start being involved. Otherwise you say it’s not working. Well, it’s not working because people aren’t given their time. They’re not giving their talent. They’re not giving their treasure. Like it takes three things to make chiropractic move forward. It’s building a better community and it’s your time or talent, your treasure. And give an adjust. I know it’s kind of cliche thing to say, but give an adjustment a month to all these organizations. Right.
DR SKYLAR GEMMER DC (GUEST): Yeah, it’s not too much. It’s not too crazy. And it’s, I think, you know, it’s so easy to, you could, you could work just a few shifts a week and just have a great life as a chiropractor and never have to do anything else, you know, which is kind of, you know, it’s, it’s kind of a blessing that sounds. It sounds kind of nice and in my imagination, but really it’s just not an option because there’s too many people out there that are suffering that really, really mean our help and our message and we’ve got to get our hands on them because they have no perception of reality. There’s some would say that they can’t even experience reality, much less make sense of what the heck’s going on around them. So we really have a ton of work to do.
JAMES CHESTER (HOST): So I know we talked a lot about things that aren’t so like they’re all happening, but we didn’t talk about like where you see your involvement with all of that going forward. So you want to be a part of the school, you want to be a part of the delts, you want to be a part of the IFCO. How do you see that help in the future chiropractic?
DR SKYLAR GEMMER DC (GUEST): Well, it’s all, there’s a lot of overlap in preserving, like you said, the sacred trust, our lexicon is getting really watched away. And so preserving that is very, very, very important to me. I think our next generation, it’s just that such a disadvantage of paying more for school and getting less of an education than pretty much ever before. And then, yeah, that historical piece, I think I’ve been a history but for a while now, especially when it comes to chiropractic. So just making sure we understand our heritage and keep passing that along. So that is, I think a lot of them misunderstanding what people don’t necessarily practice principal chiropractic. They just don’t know the giant shoulders we stand on, even like how much we’ve moved the needles of technology and healthcare. You know, if they dig into it, it’s just so rich that you can really hold your head high and be proud. I think a lot of these people that don’t understand it have more of an inferiority complex. So it’s like, well, I’m not a real doctor. And it’s like, get over it and look into what chiropractic is and you’re going to be a lot more excited.
JAMES CHESTER (HOST): So I wanted to touch on something personally shared with me in your bio. It’s about your thesis. Oh, yeah. And measuring the impulse of mental impulse with chiropractic. Yeah. What did you find out?
DR SKYLAR GEMMER DC (GUEST): So I probably have more questions than I did going into it. You know, it’s like if you dig deep enough, it’s kind of that curve where you think you’re getting smarter and then it just drops right. So I learned a ton about electro diagnostics. I learned a ton about this machine. And I’m, you know, just as confused as when I started probably my good, I could answer questions about it. Yeah. It was the thing B. J. developed to try to measure the circuit of mental impulses to and from the brain to the body and back. So we’re trying to measure this whole thing in circuit developed. Pretty much the same electrodes we’re using today. Back then and tons of other cool equipment. So yeah, that might be a whole other podcast.
JAMES CHESTER (HOST): Yeah, but I just think it’s really interesting because there’s so much that goes into the way that we label each other in 2023. As traits are mixers. And I believe that technology is always going to be involved with and chiropractic. There’s always going to be an x-ray that needs to be shot or heart rate variability that needs to be tracked. Or there’s always going to be some type of a diagnostic surface, that’s going to be utilized. And it’s for reproducibility within the science of the application of chiropractic. So I think it’s really cool that you actually created your thesis on attempts of measuring the mental impulse by BJ Palmer. And I think it’s a really cool way to go forward and have some closure to our conversation today because I believe that there will always be a crossroads of where people will look to advance this profession of chiropractic. My only pause to anybody moving forward with chiropractic is do it for the right reasons for chiropractic. And don’t sell out principle and don’t solve the profession for your personal games today. Which will prevent future generations from getting chiropractic and your kids’ kids from receiving chiropractic adjustments. So don’t sell out on principle. And I think that’s the big takeaway today.
DR SKYLAR GEMMER DC (GUEST): We didn’t agree more, man.
JAMES CHESTER (HOST): So chiropractors keep doing the right thing. Preserve and protect and keep on producing great chiropractors that have a fundamental in philosophy and science and art of this beautiful profession. Dr. Skyler, if people wanted to reach out to you or learn more about you or connect with you, where do we send them to?
DR SKYLAR GEMMER DC (GUEST): So I’m barely on Facebook or social media these days and I’m proud of that. But if you can still find me on Facebook and I still have messengers probably the only social media ish thing left on my phone. So glad to say that. And you can just email me. So my email is Dr. Skyler G like Skylarge without the E of the end. So I’m going to go to www.gmail.com if you have any questions or want to talk about anything. And then also there’s IFCO’s website. There’s Washington ChiropracticCollege.com. Not dot E.D.U. until we get to accredited. So Washington ChiropracticCollege.com and then delta-sigma-kind.org. If you want to learn anything more about the attorney.
JAMES CHESTER (HOST): Tons of resources guys. Reach out to Dr. Skyler. Learn about the IFCO. Learn about the DELTS. And support this Washington Chiropractic College. If people want to support this college, you send them to Washington ChiropracticCollege.com.
DR SKYLAR GEMMER DC (GUEST): Yes, please.
JAMES CHESTER (HOST): Cool. So I just wanted to encourage people to support this movement for boutique style Chiropractic Colleges. Send your Chiropractic students to subluxation based Chiropractic Colleges that still have Chiropractic in the title of their schools. That are doing the right thing for the profession and not watering it down for shareholders or people that have been captured and planted into schools that don’t have Chiropractic’s best interest. So with that Dr. Skyler, you are episode 567 of the Chiropractic College. Thanks for being our guest today.
DR SKYLAR GEMMER DC (GUEST): Thanks for having me again, bro. I appreciate you so much.
JAMES CHESTER (HOST): Yeah, there’s a lot that we got a chance to touch on. Hopefully we get a chance to do it in another interview in the future.
DR SKYLAR GEMMER DC (GUEST): I’ll be standing by man. Great.
JAMES CHESTER (HOST): Well, I always close out by telling everybody you’re just one story away. Keep hustling. I’ll see you guys on the next episode. Thank you for everybody that’s watched. Thanks for everybody that supports us. And if you guys like this episode, please share it. I really appreciate you, Dr. Skyler. We’ll talk to you soon. Okay. All right.
DR SKYLAR GEMMER DC (GUEST): Have a good night. You too.
JAMES CHESTER (HOST): Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
This episode was brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…
Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.
1200 Studies on Vaccine Safety with Dr Alan Palmer DC – Chiro Hustle Podcast 566
Jun 03, 2024
After having worked with 4 professional teams over 23 years, a successful private practice of over 30 years and creating and directing 3 national sports chiropractic organizations, the last several years Dr. Palmer has shifted his focus to exposing a major cause of environmental toxicity in children, contributing to a meteoric rise in childhood neuro-developmental illnesses and chronic disease over the last 3 decades, vaccines. His monumental work 1200 Studies- Truth Will Prevail eBook is the most comprehensive evidence-based exposé ever compiled on vaccines.
The eBook now contains excerpts from over 1,500 studies, published by thousands of scientists and researchers in journals representing 45 different medical and scientific disciplines, complete with the links directly to the referenced studies. It is an interactive PDF with easy to access tools for searching and accessing the contents from the table of contents, all with a click of your mouse. You can read more about his work and download it from 1200 Studies- Truth Will Prevail eBook – WellnessDoc.com .
Some other projects that Dr. Palmer has been heavily engaged in that you can check out, are a massive eBook documenting the failures, shortcomings and dangers of the COVID-19 vaccines in chronological order from their inception to the current time and a monthly newsletter covering all aspects of the pandemic including the failed restrictions and policies, suppression of early treatment, analysis of public health data from around the world, the failures of the COVID shots and natural alternatives for a strong and resilient immune system.
You can access these resources and more by going to WellnessDoc …QUESTIONS EVERYTHING… until it can be supported by the evidence – WellnessDoc.com and click on the Educational Portal tab at the top.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…
Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.
Now let’s hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 566 of the Chiro Hustle Podcast. I’m your producer, Luke Millet, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Alan Palmer. If you want to hear about 1200 studies on vaccine safety, stay tuned. Welcome back everyone. This is another episode of the Chiro Hustle Podcast that I have Dr. Alan Palmer coming on. We’re going to go deep. This guy has done a lot of back work for informed consent and within the world of medical freedom. I think that there’s going to be a lot that we’re going to discuss today. Our big why? Why don’t we do what we do? Well, protecting freedom of speech is very important to us. We’ve never censored anyone. We know what it feels like to be shadow banned and to get our traffic turned off. So we just continuously move forward. But I know there’s a lot of things that we’re going to talk to you today about with Dr. Alan. And a lot of that is medical freedom and family health freedom and the ability to have choice. And I think that it takes a lot to be able to have these conversations and to be able to stand up to having resources and information to help more families and to help more individuals with their medical freedom choices. And I think today’s interview and conversations can reveal a lot of that because I know you have compiled a list of 12 to 1600 studies that are going to help people find the resources that they need to stay informed for themselves and the families. But as we get a bit more chiropractic, the philosophy is protecting the sacred trust. And I believe that BJ Palmer today would still be doing the work that you’re doing, Dr. Alan, is he would still be protecting the sacred trust, though, making sure that everybody was getting adjusted and everyone had access to chiropractic. And, you know, subluxation based chiropractic is a huge part of chiropractic that sometimes doesn’t get discussed enough. So we stand for subluxation based chiropractors and we believe in any intelligence or universal intelligence. A lot of the reasons why we don’t want to put more things into our bodies that don’t belong there. Yes. Because we believe that when man or woman in the physical gets adjusted, it connects them to the man or woman in the spiritual. And that’s our big why, why we do what we do here at Caro Hustle. And I’m just really thankful to have you on for today’s show of episode 566.
DR ALAN PALMER DC (GUEST): Oh, I appreciate being here. Thank you so much for the invitation.
JAMES CHESTER (HOST): Yeah. So it’s almost been four years since we’ve been a gobsmacked with a manufactured pandemic.
DR ALAN PALMER DC (GUEST): Yeah, can you believe it almost four years? I mean, boy, I’ll tell you what, in some, in some ways it’s gone very slow, but in some ways I can’t believe it’s been four years already.
JAMES CHESTER (HOST): So mistakes, I’m sure you’ve noticed there were quite a few mistakes that have happened over the past four years when it comes to the reality of what happened, how people maybe went to certain direction that wasn’t their best interest. And now the back end of that is now people aren’t feeling good and they’re not finding a better quality of life.
DR ALAN PALMER DC (GUEST): Yes. Yeah. Absolutely. Well, you know, I mean, my background in the reason I got into this whole issue related to vaccines and especially the childhood vaccines begin with was that there was just, there wasn’t a lot of credible evidence-based information that I could find out there easily accessible for parents or for people. You know, parents are told by their pediatrician what their child, what they need to do with regard to vaccinations and so forth. And you know, in my practice, I would always tell my patients, I wouldn’t tell them what to do. I would provide them with data and information, studies and books and different things I had at Lending Library and I would give them the information. Then I would say, now go talk to your child’s pediatrician and ask them for the same kind of information and really just pretend like you’re sitting on a jury and look at the evidence on both sides of the case and then make a decision as to what you think isn’t the best interest of your child. And so, you know, that’s what really inspired me to produce my original 1200 studies Truth World for Veil book. And you know, when this pandemic started, I already had a sense or a distrust of the pharmaceutical industry and the way that they have been, you know, our public health agencies have been co-opted by the pharmaceutical industry because of the deep dive that I’ve gone into on the childhood vaccines. So when I started seeing what was happening with the virus and who was really susceptible to it and the data that was coming out early on from countries like Israel and especially Italy, a very elderly country and realizing that over 90% of the fatalities were in people over the age of 80 years old. But yet I saw a public health response that didn’t fall in line with the reality of what was happening on the ground with the virus. I started really looking into it. I guess I kind of consider myself an investigative reporter. So with a medical bent, you know, and a scientific bent. So I started looking into it. And when I saw that what our government was doing, what governments around the world were doing, you know, in suppressing early treatment medications that doctors were having tremendous success with. And some of these medications, by the way, had shown very good promise with SARS-CoV-1, you know, the first one in the early 2002-2003 area. And so when I saw that going on, it just, it really made me very suspicious of the motivations behind that. So I started writing a monthly newsletter and compiling a lot of data and studies and the research that supported all things related to the lockdowns, related to the public health responses as it relates to, you know, other kinds of treatments, even natural antivirals and things like that. And just tried to provide people with another source of information that they weren’t getting from the mainstream media’s 24-7 fear mongering that people were being subjected to.
JAMES CHESTER (HOST): So it just makes me question and like really like piqued my interest of why do you think that the only thing provided to the world, like not just America, but like country after country down the line, why do you think the only thing that they were focusing on as a solution for any of the manufactured pandemic? Why do you think any of that was only one direction? Why do you think there’s only one choice?
DR ALAN PALMER DC (GUEST): Well, I mean, to me it seems obvious, but I guess, you know, it’s maybe I have a bias there, but when you look at the public health officials, people that are embedded within the CDC, the FDA, Health and Human Services and so forth, these are people that in many cases have been, have lifetime ties to pharma or they came directly from the pharmaceutical industry into these alphabet soup agencies. And when they leave those agencies, let’s say as the director of the agencies like Scott Gottlieb, who was the, you know, the director of the FDA, and then they go into, you know, he’s now on the board of Pfizer, right, he’s on Pfizer’s board. You see this revolving door and you realize that our public health agencies have been captured.
JAMES CHESTER (HOST): And so it’s it’s, it’s like the old saying, show me your friends, I’ll show you your future.
DR ALAN PALMER DC (GUEST): Yeah, yeah, absolutely. Well, and you know, all the, all the messaging was, was related to, we’re going to have to wait for the vaccine, you know, the vaccine, the warp speed, you know, everything was geared towards producing the vaccine and, and patented drugs that weren’t off patented drugs that, you know, pharmaceutical companies could make billions of dollars on. They didn’t look at some of the simple medications that have been around forever and have a tremendous safety record. You know, and early on with doctors that were using things like hydroxychloroquine and Ibromectin and, and getting very promising results, that was basically just squashed, right? I mean, it, it wasn’t even allowed to be as part of the context of the conversation. And you know, the studies that started coming out were very promising. And, you know, Jim, to date, there have been over 400 studies on hydroxychloroquine for COVID-19, you know, and with over a half a million patients in those studies, there have been 100 studies on Ibromectin. And in both Ibromectin and hydroxychloroquine, both show about a 62% success rate with early treatment. So if you really think about it, if they would have moved towards an early treatment direction with these medications so people could get treatment when they can’t, when they got sick, so many people wouldn’t have ended up in the hospital. It’s hard to, it’s hard to say what the actual, you know, the, the casualty count is as a result of that. But when people would go to the hospital, they were just told to go home and let the virus incubate basically. And when their lips turned blue or they couldn’t breathe, come back to the hospital, they weren’t given any other alternatives, not vitamin D, not vitamin C, not zinc, not anything. They were just told to go home. And that’s a catastrophic failure on the part of our public health agencies, in my opinion.
JAMES CHESTER (HOST): Yeah, the more I listen to the narrative, what I’ve actually been a part of, because we’ve all been a part of this, and I feel like we’ve all been fenced in. They built like this fence around all of us, whether it’s invisible or with a shot that’s the side of a lot of people now. But I feel like everybody’s kind of in fenced in with like a mental like PTSD. I feel like if it wasn’t physical, it was mental. And if it wasn’t, it might have been both. But I feel like we got fenced in with a construct of this is the only path you can go. And I do think that a lot of people got sick. It’s like saying, Hey, I want to go play a sports game like baseball. You have Arizona Diamondbacks on your shirt. And just just imagine if they tell the Arizona Diamondbacks that they’re going to have to hit with like a boat or like it’s not going to work. Right. And I feel like that’s like how obviously blatant like the game that they put us into. Like, okay, you guys are going to put baseball, but you can always swing a boat or yep, and we’re like, that doesn’t work. But that’s what they’ve given us. So everybody got boaters when they could have gotten a baseball bat and they could have had a chance to hit the ball. But now we’re stuck in this weird game where we got people still thinking that the baseball bat should be an or.
DR ALAN PALMER DC (GUEST): Yeah. Yeah, absolutely. And you know, forget about them, all the medications in that controversy for a moment. But you know, the CDC stands for Centers for Disease Control and Prevention. How many times did you hear them talk about going out and getting sunshine, getting fresh air, opening up your windows, airing out your house, getting some exercise, taking optimizing your vitamin D levels.
JAMES CHESTER (HOST): Seeing a chiropractor.
DR ALAN PALMER DC (GUEST): Seeing a chiropractor, absolutely. And on the vitamin D, I have about 90 studies on my website, on the effectiveness of vitamin D, not just with COVID. Many of them are dozens of them are with COVID showing benefit and reducing severe outcomes or mortality. But all kinds of different types of respiratory viral illnesses. So but there was no mention of any of that. And that just help that speaks volumes when they don’t even mention that inexpensive, simple things that everybody could do to try to help keep people alive and prevent, you know, catastrophic illness in people. So that just speaks volumes, really.
JAMES CHESTER (HOST): So they need to focus on the absolute minimum of prevention. They didn’t.
DR ALAN PALMER DC (GUEST): They didn’t. Not at all. I mean, I didn’t hear about it on your nightly news or by any of the talking heads. Did you Jim?
JAMES CHESTER (HOST): No, but I think that it gives us a chance to steer in a different direction now. And I know that you’ve been a chiropractor of what, 23 years of practice and, um, they’re over 30 years as a chiropractor. Like, how do we steer this to court to four chiropractic? How do we steer all of the misinformation and all of like the people that are like now physically challenged? How do we steer this conversation to chiropractic?
DR ALAN PALMER DC (GUEST): Yeah. I mean, I just think it’s a tremendous opportunity for chiropractors, you know, to really, uh, to highlight what we do as chiropractors, to highlight the ability of the body to heal itself if given the right, uh, opportunity, you know, removing the interference, giving it quality food, fresh air exercise, plenty of sleep. Um, and, and you know, I think that a lot of people are looking for those alternatives. We, I think there’s so many people are, are done, really done with the vaccines. I mean, I, the last statistic I heard was that, uh, less than 2% of people now have taken this most recent booster. So I, I did a, I didn’t, I presented an article in my newsletter, uh, a month or so ago that said that, you know, the, the, uh, the variant that this booster was built upon or designed for, which was prevalent in May is only responsible for less than 2% now of the actual, uh, cases that are out there. So you know, the, by the time they get the vaccine out, it’s, it’s so antiquated and out of date anyway, even if it were to work, which it didn’t in the first place, you know, it didn’t keep people from getting sick or from transmitting, transmitting the illness. Um, they’re basically it’s like they’re selling somebody, uh, you know, a placebo essentially.
JAMES CHESTER (HOST): That makes them worse off.
DR ALAN PALMER DC (GUEST): Yeah. And now, you know, the, the evidence is showing and there’s plenty of case reports and studies to show this that the more vaccines you get, the more likely you are to not only get COVID, but I actually to, to develop other types of viral illnesses too. Um, you know, one of the things I shared with you, Jim, was this study from frontiers of immunology, August 25th study. And I’m going to look at it here just to make sure I get it right. And um, basically this study, they found that the vaccines, they affect the toe-like receptors, which are the body’s early warning system. So the Nobel Prize in science and medicine was just given out to, uh, two individuals. Um, Dr. Weissman and Dr. Carrico from the University of Pennsylvania. And several years ago, many of it was, I think it was about 10 or 12 years ago, they designed a way to sneak, um, mRNA, uh, these mRNA vesicles by the immune system. So the immune system wouldn’t recognize. And essentially what they did is they put a compound in the vaccine that pseudo-uriting, what’s called in the vaccine that gets it by the immune system. It suppresses these early warning system sensors in the immune system to invaders. So when you’re taking the vaccines, the, the initial intent was, okay, let’s get the vaccine to deliver its payload into the different parts of the body so the immune system can’t affect it. But when you shut down that, that initial, that first line of defense of the immune system, guess what? There’s going to, you’re going to be susceptible to other kinds of viruses. And we’re seeing an meteoric rise in cancers. Um, oh my goodness. I mean, it’s, it’s absolutely incredible. The, the incredible rise of cancers, not just new cancers, which there’s a lot of new cancers, but cancers that have been dormant in many cases for many years that are coming back with a vengeance and killing people within a matter of weeks. Um, Dr. William Macus from Canada has been really on this and he’s, uh, he was on the high wire show, Del Big Tree’s high wire show a couple of weeks ago. And, uh, you know, presented what he’s seen. He’s a, he’s a cancer researcher, an oncologist and he’s not the only one. Dr. Ryan Cole has talked about this for a long time. There are, are many doctors coming out and really speaking about this now. There’s a guy on Twitter. He’s called the ethical skeptic and he really has, uh, displayed some amazing graphs with data directly out of the health systems databases like the UK and different countries and the U S, um, as well as like Ed Dowd. Ed Dowd is another one that you guys can follow. Um, showing the disability rates and the death rates based on mortality tables from the insurance companies and the, the rates of cancers and different types of diagnoses that are just going through the roof now since, since the vaccines rolled out. And so it’s, um, it’s, it’s pretty crazy.
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…
Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.
Now let’s hustle!
SPEAKER_01: So what are some solutions that people can go for to where they’re not
JAMES CHESTER (HOST): having to play this medical theater, um, moving into 2024 and beyond like, what are some answers that you might have for people that are saying, you know what? I am kind of sped up with this. And you know what? I did take that shot and I don’t feel like it helped me. And, you know, I think that there’s a big dose of reality. That’s in front of a lot of people right now. And they’re looking for answers as to what should they be doing?
DR ALAN PALMER DC (GUEST): Yeah. No, I agree with you. There’s, there’s a lot of things people can do. And it really kind of boils down to getting back to basics, you know, and, uh, you mentioned it earlier, you know, see a chiropractor, get in and get, get in and get adjusted on a regular basis, not because you have pain, but because your spine houses your nervous system and your nervous system runs and regulates and controls everything in your body. And so that’s a great foundational thing. Start exercising. You know, do get fresh air, get sunlight. Um, a really amazing podcast. If, if your viewers would like to check it out, there’s a, there’s a podcast called MedCram, M-E-D-C-R-A-M. And they did a podcast called Light as Medicine. And it has, I believe over four million views now, but they talk about sunlight, like early morning sunlight and the near infrared energy from, from sunlight in the early morning, especially because then the UV rays aren’t so strong, right? Getting out in the sun and just experiencing the way our, our miraculous bodies take that sunlight and that near infrared energy and convert it into, you know, to mitochondria that, that protect ourselves and, and melatonin that helps to produce our, protect ourselves and protect the mitochondria and prevent cancer in the body and so forth. So I could go on and on and on, but every, every month in my newsletter, I’ve been putting a nutrient of the month. So there are, optimize your vitamin D levels. Um, there are so many different, uh, healthy nutrients that you could take and incorporate into your different things into your diet. Also that can, can help prevent illness and disease and cancer and, and all these different things.
JAMES CHESTER (HOST): So based on our analysis early, we talked about the bad and the ugly of what happened and how it got disseminated and how it got spread. Um, and how some of the alternative methods of recovery or not even getting sick with the shot, um, what would, what would be your favorite alternatives to people taking a booster or, um, if they’ve never had the COVID shot, like, what are your, your favorite alternatives to people besides chiropractic and getting sunlight and doing some things to learn about their nutrients. But I know you mentioned Iver McDonough and I know you mentioned, uh, um, gosh, let’s see.
DR ALAN PALMER DC (GUEST): I brought before equivalent. Yeah.
JAMES CHESTER (HOST): Are those, would you say that those would be your favorite alternatives to people?
DR ALAN PALMER DC (GUEST): I think so. I mean, if you want to go strictly natural, you could take a corset and zinc, corset and acts as a zinc ionophore, meaning it helps zinc get into the cell where it can disrupt viral replication. So making sure you have your vitamin D levels optimized, which is typically between like 60 and 80, most experts agree somewhere in that range. Um, nanograms per decoliter and, and, uh, and then corset and zinc, uh, select linium and acetyl cysteine. Um, even, uh, black seed, black cumin seed, ground black cumin seed has been shown in some studies, um, to almost act like hydroxychloroquine in the body. Um, and so black cumin seed is, is great. And you know, those medications, here’s another, here’s another telltale example of how much they were trying to suppress these medications. Um, doctor pharmacies were told not to, not to, uh, fill doctors’ prescriptions for these unless they were for, uh, like autoimmune diseases or other things that they’re typically prescribed for. And, uh, doctors were told that they, they should not prescribe these medications. So, um, I know there’s a lot of resources for people to get those medications. Now I know Dr. Peter McCullough, um, they have a website, him and, and several other doctors have created a, uh, a resource where you can get consultations and get I’ve remept in, um, frontline, uh, critical care alliance, peer, Cory’s and, and, uh, uh, Dr. Merrick’s organization. That’s FLCCC.net. They’re a great resource with what to do for early treatment, how to get a whole of these medications and different things like that. So there’s, there’s tons of alternatives. And, and so I would, I would never tell people don’t get the vaccine. I think that has to be, you know, that has to be your own up, up to each individual to make that decision. Um, if it were me, I wouldn’t and you have to weigh, you know, your health and all those things too. But, you know, honestly, if your health is compromised and you’re very elderly, I mean, I think, you know, it may not be a great idea to get it either. It’s just, you know, because of some of the complications and things that it can cause. But, but again, that should be everybody’s own decision that they may have to make for themselves weighing the risks and benefits.
JAMES CHESTER (HOST): Well, I was hoping today on our, our, our interview is not just to talk about how people kind of got misled or duped into doing something that wasn’t good for them, but I wanted to really get, get people an idea of what their alternative solutions were. Because I think that if we were to have these conversations and they would have been mainstream a long time ago, like this could have been one of the most powerful interviews in the history of mankind. Because it validates, it validates what people should be looking towards, not for what they wish for they had to do.
DR ALAN PALMER DC (GUEST): Right. Right. Well, you know, you can even go back to the Spanish flu, Jim, when the Spanish flu back in 1918, you know, soldiers are coming back from the First World War. There was this terrible outbreak. And when you look at the hospitals that had beds set up outside where people could get fresh air and sunlight, these hospitals, the patients did way better than the ones where they were cooped up indoors. I mean, just examples like that will show you the power of nature and in drawing and utilizing, you know, what God has provided with with raw, rough, fresh foods, you know, get staying away from processed foods, all those kinds of things. So eating really clean, great hydration, getting fresh air and exercise. You know, I know it sounds like a broken record, but those things are so simple. They’re just so simple yet can have profound influences on our immune system and on our well-being. And I do have a small ebook on nutrients for viral illnesses and so forth on my website too. So because like I said, I’ve probably had two dozen different nutrients that I’ve highlighted with studies related to COVID-19 and other kinds of respiratory illnesses and viral illnesses and the benefits of those different kinds of compounds and nutrients. So there’s a long, longery list, but probably too much to talk about her mention right now.
JAMES CHESTER (HOST): Well, I think it’s just important for people to understand that they can get a digital shopping cart and they can go out and find the things that they need based on recommendations from resources that you’ve developed. And it gives them access to start educating themselves on what’s available and what to go and to put into their nutrient kit, if we will, I guess. I think that our relationships start understanding more about the deficiencies, but also the benefits. Yeah. And I think when people start understanding the deficiencies, they can start understanding that their food is pretty much void of anything nutrient rich. So you have to supplement with some type of source. And you know, I just think that the foods, even if we are trying to drink clean water, they put stuff in our water. If we want our breathe pressure, they put stuff in the air. If we want to eat good, healthy food that we think is healthy food, we might not be eating healthy food because whatever we’re buying for them, they sure as heck don’t want to promote it through any channel of nutrient or any channel of like vitality. Like I think that that’s really what we have to be considered of is how are we sourcing our water? What are we doing to clean the water up for ourselves in our homes, on the road, in our offices, wherever we are, we need to make sure that we’re paying attention and making that priority to have clean drinking water, not just clear drinking water. There’s a big difference between the clear and what you can’t see and something and clean. And I think to get up with better quality water sources, put themselves. And I think they need to get up on better quality food sourcing for themselves. It shouldn’t just be restaurants. It shouldn’t just be supermarkets. Like you have to start figuring out how to grow the vegetables or buy from the farmer’s market or join a co-op or split a quarter of an animal with your neighbors and work with the local person that raises their own cattle or raises their own, you know, dairy stuff or their own chickens, like build relationships with co-ops that are local to you so you can know where you’re getting the food from. So it’s I think it’s a bigger conversation that you start up with me, not just the sunlight, but you get the sunlight, where you get in the morning, not just the eating healthier food, but what are you going to do something like that food with and not just taking the minerals and the things that you have to take for nutrients, but what do you exactly need for what you’re doing with and chiropractor. Yes, a lot that goes into it. And there’s an option for everybody to get more educated. And I think that that’s really what I didn’t want to overwhelm people with 1200 studies or 69 steps. But I think that there is a good opportunity for people to get a resource that they can actually learn from, that they can start, you know, educating their friends and family with not just something to like get not use. I think we’re at a critical moment where we obviously have too much information. We need to get obvious information that’s helpful. And I think that you have available to people. So I think that we had a really fantastic interview today about reality for people that are struggling with health are looking for alternatives to regaining their health or just looking for information that might build a help somebody that they let including themselves. So I appreciate you being on with me for episode 566.
DR ALAN PALMER DC (GUEST): It’s my pleasure and an honor. Thank you.
JAMES CHESTER (HOST): Yeah. So is there at the outset of our conversation today? Is there anything I didn’t ask you that you’d like to share with our audience today?
DR ALAN PALMER DC (GUEST): No, I just, you know, I guess I do what I do because I do want to provide resources for people, you know, if you’re looking for a resource to delve into vaccines, you know, something that you can search by keyword, by key phrase, by, you know, interactive table of contents and all source to the, to the studies and things, the source journals and everything. You know, my 1200 studies ebook, which is now again, about 600 studies, as you mentioned, would be a good resource. I also have on my website a compilation of all basically what I did is I took all the stories that I put in my newsletter the last three and a half years related to the COVID vaccine, all the data, all the science, all the research, all the studies, and I’ve compiled that into, you’re going to just left you because it’s an, it’s an ebook that’s close to 2000 pages now. But again, it’s all linked to the table of contents. So it’s easy for people to navigate. But I figured I almost felt I felt like I wanted to create a historical document also to see how this thing has evolved and what’s happened, you know, and from what they said it would do to what really happened and to now what’s really happening and it’s, it’s frightening to see what’s happening. And yet nobody’s talking about it. You know, nobody is talking about the deaths, nobody’s talking about the, the disabilities and the heart attacks, the sudden deaths and athletes, the rises in cancer for 2023 and 2022 that are just there’s, they can’t be explained any other way that the disability statistics, the mortality statistics in, in all the countries that were the most high, highly vaccinated countries. So, you know, if they’re not going to talk about it, you know, we have to realize that there’s a reason they’re not talking about because they don’t want to be culpable. They don’t want to admit that they had any part of this. But secondly, if they don’t, if they don’t admit it and they can continue to do what they’ve been doing in the past. And so we can probably expect the same thing the next time around the same thing that we’ve got this time. So people really need to be informed. They really need to educate themselves. And while sometimes as the pandemic is winding down, you just kind of want to just relax and forget about it. I think it’s important for people to have a strategy going forward for next time because I’ll guarantee you they’re not done yet. It’s going to come back around with the same players, but different products that they’re going to try to get everybody to take.
JAMES CHESTER (HOST): Yeah, that is super powerful for people to understand is not to fall as sleeping to stay aware. And that if they play this the same way the second time, then just start learning more and start learning what you can do to stay healthy long term. And I think that that’s the real takeaway from today’s episode.
DR ALAN PALMER DC (GUEST): Well, and I also might just interject, you know, as chiropractors, I know a lot of chiropractors are watching your podcast. And you know, we’re, we’re kind of born fighters because we have been oppressed and suppressed from the very beginning. And you know, our, our forefathers, if you will, and and foremothers, you know, they, they sat in jails so that chiropractic could survive. And so, you know, I just encourage everybody to get involved with the health freedom movement, you know, get involved locally, do whatever you can do to plug in to groups like the Informed Pinsan Action Network through through Dell Big Trees, Highwire, and their Informed Pinsan Action Network. They have brought so many lawsuits against health and human services and the CDC and the FDA. And and virtually one, all these lawsuits are for you to request to get information to force their hand. And so support groups like that support children’s health defense groups like that that are really fighting for our health freedom because as chiropractors, you know, we have stood on the front lines for decades for over 100 years now. And and so we need to be those shining lights on the hill for our patients because our patients are going to get inundated and inundated by the mainstream media with the fear porn and the fear mongering and and the lies. And so we can be that bright light, we can be that truth for our patients. So so please stay engaged, stay involved, and just in just do that so that we can get through this and people will have a better quality of life under our guidance.
JAMES CHESTER (HOST): Well, you know, as we wrap this thing up, I think the book should be called the elephant in the book. And that’s the whole story of what’s happened with the whole COVID debacle. But I also think that as we wrap things up, that people should go check out wellness talks comms, so they get access to all things that you’re doing. And if they want to reach out to you, they can do that through wellness doc comm. And I really want people to start taking action getting more integrated with solutions rather than just talking about a problem that we really don’t have an answer for at the moment. So the more that we can be prepared, the better off that we are. So Dr. Alan, thanks for being up to so 566 of the Carol House of podcast.
DR ALAN PALMER DC (GUEST): Thanks for having me jam. I appreciate it. Take care. I will close out by telling
JAMES CHESTER (HOST): everybody like I always do just one story away. Keep hustling. I’ll see you guys live in the next episode. Until then, Dr. Alan, have a good night.
DR ALAN PALMER DC (GUEST): Thanks. You too. Thank you. Bye. Bye.
SPEAKER_01: Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
This episode was brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…
Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.
Chiropractic and Veterinarians Working Together with Dr Amy Hayek DVM – Chiro Hustle Podcast 565
May 30, 2024
Dr. Hayek is president and co-founder of Animal Chiropractic Education Source, LLC. Having taught college English for 7 years prior to attending veterinary school and having recently earned a position as a Business Made Simple Coach, her experience in teaching writing and presentation skills continues to expand. She is dedicated to helping animal chiropractors build successful animal chiropractic practices and leave a legacy to support their clients. Her degrees include DVM, MA, BS. Awards include: • 2021 Coach of the Year from Business Made Simple for most effectively coaching animal chiropractors to grow their practices and double their incomes. • Chiropractic Hall of Fame 2019. Dr. Hayek has presented regularly at the AVCA conference on neurology, physiology, biomechanics, and technique. She has lectured for veterinary conferences, equine conferences, and chiropractic continuing education. She has appeared on several podcasts in 2021 and 2022 including: • Cal Jam, with Dr. Billy DeMoss; • Mile High, with Dr. Daniel Knowles; • Pracitceomatic with Zack Greenfield and • Profit Talk, with Susanne Mariga. • Pet Summit, Senior Pets with Ava Frick To find out more visit amyhayek (dot) com and animalchiropracticeducation (dot) com
Crack Addicts & the Great Awakening in Chiropractic – Alessandra Colon DC – Chiro Hustle Podcast 564
May 27, 2024
Dr. Alessandra Colón is the first in her profession to pioneer a national television series. Bringing chiropractic to the forefront on TLC’s latest show “Crack Addicts.” She intends on breaking the connotation surrounding the chiropractic profession and to showcase that it is not just about the “cracks,” when it comes to our healing.
Alessandra is a puertori-CAN, who was raised by a single mother and a survivor of stage 4 Hodgkin’s lymphoma. She went on to become the LLS’s Woman of the Year in 2015 and took home the title of Palm Beach Illustrated’s Top Chiropractor 2018, along with Best of Palm Beach 2020 and 2021.
Ten years in practice, she is now a CEO in multiple industries ranging from chiropractic to real estate and even social media. In 2022, against all odds, she became a mother and an inspiration to women. She really does it all and is loved by her community worldwide. She has become America’s favorite chiropractor.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…
Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.
Now let’s hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 564 of the Chiro Hustle Podcast. I’m your producer, Luke Mallett, and here’s your host, James Chester.
JAMES CHESTER (HOST): On today’s episode, we had an opportunity of interviewing Dr. Alessandra Colon. We talk about crack addicts and the great awakening of chiropractic. Stay tuned for the full episode. Welcome back. This is another episode of the Chiro Hustle Podcast. They have Alessandra Colon. She has been featured on a series, what her tell you more about it, but it’s TLC’s latest show called Crack Addicts. I think that we’re going to talk a lot about her and her career. We’re going to talk about how she grew her practice before the show and some of the nuances within who she is becoming from the show. So I think it’s really cool, great opportunity. But before we jump in and tell her story, I want to let everyone know and everyone that listens to our show know our big why. Why do we do what we do? Well, first things first is protecting freedom of speech. It’s so important for the world to not have censorship and we’ve never censored anyone. Our show keeps the chiropractic message out there on all fronts that will listen to us and have us host on them. So really cool. Then we do believe in medical freedom and family health freedom. I know we were talking about some of this stuff before the show and how you positioned your family’s health and made good decisions based on that. And we also believe in protecting the sacred trust. It’s BJ Palmer’s last words. If you guys don’t know what the sacred trust is, go and search for BJ Palmer’s last words or search for BJ Palmer sacred trust. You’re going to know more about chiropractic than you previously did. I guarantee you. I guarantee you because what it talks about is protecting this profession. And I think that every chiropractor read it. They’d have a bit more zest for protecting what they do. And then we do believe in subluxation based chiropractic. We believe that when man or woman, the physical is adjusted, it connects man or woman, the spiritual. And with that being said, Dr. Alessandra Kloem, welcome to the show.
DR ALESSANDRA COLON DC (GUEST): Thanks so much for having me. I’m excited about this one.
JAMES CHESTER (HOST): Yeah, you know, I saw you taking a bunch of photos at the woman’s chiropractic conference. And I’m friends with a lot of the ladies that are in the leadership of that group. And I was like, huh? So Alessandra is down there hanging out with the WDC group. Pretty cool.
DR ALESSANDRA COLON DC (GUEST): I’m a pretty lucky gal man. I’ve had an awesome following since the show and major support system. So I’m all about it. Send the love.
JAMES CHESTER (HOST): And then I think maybe I’m mistaken, but then you ended up going up to the group in Michigan. Yeah, yeah.
DR ALESSANDRA COLON DC (GUEST): Yeah.
JAMES CHESTER (HOST): I’m friends with a lot of people in that leadership group too in that organization. So it’s cool to see you bounce from the WDC group up to the Mac of a Michigan chiropractic group. And I know there’s a lot more things that are coming in 24 for you. But before we get too far down the line, let’s just open up with you your story. How did you get into become a chiropractor? How did you choose chiropractic out of every other thing you could possibly have been a part of?
DR ALESSANDRA COLON DC (GUEST): God, this is a long story. So I’m trying to make it short. I honestly always thought I was going to grow up singing. I was like the little Mariah Carey in my family. My brother was actually like the really intelligent one, which is, and he’s still is by the way, but I’m smart, but he’s on a level. And I had cancer. And after having cancer, it really changed my perspective on things. So I applied to be a medical doctor, but to apply for chiropractic, my MCATs. And I was on that whole route, because my mom told me it was a great idea. And I thought it was a great idea too. And so I did that whole thing. I did my pre-medical studies, and I still just didn’t find myself truly fulfilled. And so I started asking myself, like, what makes me happy? And I had a lot of complications from chemo and radiation, gut issues, mental health issues that I hadn’t really harnessed from the trauma I had been through. And my friend just told me, hey, why don’t you go spend time with a chiropractor? And I was like, keep me in a quack. Like, I’m not going to go do that. That’s ridiculous. But then I did. And I actually ended up interning with a chiropractor in Oregon, New Jersey, like every summer. And the first thing he taught me about was the chiropractic triad. Nutrition, mental, and the physical well-being. And I thought to myself, like, wait a second, there’s doctors out here that care if all those things match up, that’s optimal health. I thought that was just the wildest thing. And I was like, if I’m going to be a doctor, this is the kind of doctor I want to be. And sure enough, I call my mom, said I’m not going to med school. That did not go over well. And I applied the next thing for chiropractic school in poverty and chiropractic format.
JAMES CHESTER (HOST): And so I’m like, take a minute. Yeah, so how old were you when you made that decision?
DR ALESSANDRA COLON DC (GUEST): I was a senior in college because I had just applied for my MCATs in all my medical schools. So I had to have been like 2021. Like, nope, I’m not going, mom. Sorry, it’s been on this money for nothing. Again, it really did not go over well. That was a hard course. That was a hard pill for my family to swallow. Mostly because we both come from medical doctors and we all know that there’s a lot of, you know, chiropractor and our real doctors, all that kind of stuff. But I had a follow my gut and at the end of the day, what brought me joy and I’ve been in ever since.
JAMES CHESTER (HOST): How old were you when you got your first chiropractic adjustment?
DR ALESSANDRA COLON DC (GUEST): Ready for this? When I had entered chiropractic school and I decided to continue doing my externship, I got adjusted by the guy in market New Jersey.
JAMES CHESTER (HOST): So not even before you decided to become a chiropractor. And based on that, how could you encourage people that might listen to our show that are considering a career in chiropractic to maybe say that that might be right for me too?
DR ALESSANDRA COLON DC (GUEST): To try it out. There’s no fear, right? What really made me want to go for chiropractic was that there was somebody going to listen to me, I meant to health issues and then connect and mentor with a physical, whether I was ready for the physical part, maybe that wasn’t the case. But I had someone who actually listened to me and as doctors, right, we have this obligation to do it. We do well, but we forget to listen to the patient and I think you can’t, we can put all the science in the world you want and you can put evidence all you want on it. But there’s still an instinct that there’s that in weakness that is alive in all of us and I had to listen to that in a sense to trust my gut that there was something bigger going on and I wanted to do deeper. So if you ever feel that gut instinct that you’re doctors, not answering questions, you’re just not completely happy with your health care, you need to trust your instinct and that’s what we do.
JAMES CHESTER (HOST): Yeah, I think that’s really important to hear from you to people that will listen to the show is so many times people don’t know where to go or who to trust and they subordinate to a system that’s fractioned and broken and they find themselves in a deeper hold than what they originally in because now they have to do this for something that they thought was going to actually make them healthy.
DR ALESSANDRA COLON DC (GUEST): Right, instead of listening to their gut say it’s something that’s not right. I mean it’s going to take deeper, right? You’ll be become comfortable with those things. Don’t get comfortable with your health. Protect your health.
JAMES CHESTER (HOST): So fast forward to the TV series. I know that crack addicts as you said, became international, national, everybody’s listening and watching clips. How did you take your practice from where you were and grow to the point where you were actually running a profitable fun practice before crack addicts found you?
DR ALESSANDRA COLON DC (GUEST): Oh man, this is a tough one and I know it might not resonate with everybody. I’m really good at just being who I am. I think when we get the emcee or the DC behind us or the NP, we automatically put on this white coat and we assume that we’re, you know, we walk around and we’re doctors, which I’m not saying it’s not a beautiful thing. We have, we have, we spent many hours in clinical studies, we should honor that we’re doctors. But I also couldn’t tell you what engineer does and it’s a specialty too, right? So I always felt that yes, I’m a doctor and that’s my specialty, but my real bread and butter is connecting with patients and being who I am. And I just had a way about being real honestly and I think my patients really felt that so my doors were always full. I rarely did external marketing. All of my marketing was from patient to patient and word of mouth and that’s such a beautiful thing when you can learn to honor who you are. Don’t try and be something that you’re not.
JAMES CHESTER (HOST): So you’re telling me like organically you’re just like making social media posts?
DR ALESSANDRA COLON DC (GUEST): Yeah, I saw that the evolution of our world right in the adaptation is going that route going to social media. We can’t sit back and I’m not saying don’t do clinical screens. I’m not saying don’t go out and do those things. They are still relevant. You can still do dinner talks if that’s to do and you do the well, but understand it. Law of adaptation is still, it’s still relevant and you need to be able to adapt. And so I naturally just started doing things that was come from the camera and that eventually led me to my television series.
JAMES CHESTER (HOST): So it was a TikTok that kind of got the attention of the TLC group.
DR ALESSANDRA COLON DC (GUEST): Yes, and by the way, I thought that like I was like funny. So I liked it all my own videos for TikTok and so I did one video that actually copied and he had a Dr. Remix and that was the one that hit like everywhere 17.2 million views about period crafts. And here I was thinking about the jinx of the original. I wasn’t by the way and it hit big big enough to get a television series.
JAMES CHESTER (HOST): So first season, what’s it been like for you?
DR ALESSANDRA COLON DC (GUEST): Everything. It’s been tough. It’s been awesome. It’s been real. It’s been hard. It’s been absolutely amazing. It’s been lovely. It’s been a whirlwind of emotions. I really couldn’t tell you. I went from fearing with the whole world was going to think of me fearing who I was fearing. Maybe who I was becoming, letting go of frequency notions about who I was and who I wasn’t. To building a waiting line of 15,000 patients and then literally having a baby, birthing a new practice and birthing a television show within eight months. And learning not only so much about chiropractic and what I’m capable of but also who I was. It’s been a journey. It still is. I am fully admitting to the fact that I’m in transition. But I’m not going to say no to any opportunities because this is way bigger than me. And that’s something that I’m trying to honor because it is tough to do what I’m doing. It’s for telling it’s easy. But it’s so incredibly beautiful and rewarding. And I don’t take it for granted.
JAMES CHESTER (HOST): So season one, how many episodes are there like six?
DR ALESSANDRA COLON DC (GUEST): We got three episodes. We were really supposed to have a show. When TLC came, they just wanted to do a pilot and then shoot that pilot to the executive producers and say like, hey, they may or may not have a season here. And then I just kind of blew their mind when they realized what chiropractic was in their shoot. They came in thinking it was like next and back.
JAMES CHESTER (HOST): And you started taking care of one of the soundtracks.
DR ALESSANDRA COLON DC (GUEST): It was the last day. I’m like, has anybody looked at the crew? Something is wrong with that guy. They’re holding like boom mics for like hours. Like I’m tired of their day 50 patients. Like that’s exhausting what they do. I mean, guys, production is like maybe harder than me.
JAMES CHESTER (HOST): Yeah, I mean, we’ve done a couple of films. So I now like working long days interviewing people, holding study, catching the special
DR ALESSANDRA COLON DC (GUEST): moments. And being on all day.
JAMES CHESTER (HOST): Editing. Editing. Like the hardest part like editors are like hierarchy like the greatest people in the world. Like the editor makes everything better.
DR ALESSANDRA COLON DC (GUEST): Listen, I was lucky. I think the producers came in and they were just like, we got something here. And I’m such a well, I say weird people say unique. They had enough. They had enough B-World to go around for a very long time.
JAMES CHESTER (HOST): So I know this might not be a fair question, but I have to ask you whether it be a season two.
DR ALESSANDRA COLON DC (GUEST): I can’t answer that. There are some things in the works and I can say that.
JAMES CHESTER (HOST): Well I had to ask. So the effect of crack addicts, do you believe that it’s doing what you’ve been able to accomplish so far as help chiropractic and help chiropractic across the board?
DR ALESSANDRA COLON DC (GUEST): And it was that I had a board posture system that you could possibly imagine. One because it wasn’t about impressing the nation, it was about impressing my profession because we have like 15,000 versions of chiropractic care. And how the hell am I going to be like, oh yeah, well I’m not principal to God said or I’m not this or I’m not, you know, maximize living or I’m not an activator specialist. I mean, come on. It’s like how do you embody everything and you can’t, right? So I was really, really nervous about how it’s going to be foreseen within our profession because I wanted to be able to capture the evidence. I wanted to be able to capture the philosophy. I wanted to be able to capture, you know, nerve and appearance speaking to the body. But I also wanted to be true to who I was, which is just funky and fun and just over the top ridiculous, which is also hell too, because it’s happiness.
JAMES CHESTER (HOST): Yeah, you know, when I first watched it, I was a huge, I mean, I don’t watch anything. I don’t even own a television. So it takes a lot for me to say, I’m going to go watch this thing. So I actually like went out of my way to find your show and to watch it. And the first thing that originally resonated with me as well, she is a great chiropractor. And that was my first takeaway is like, she’s really doing a great job portraying what chiropractic is to the mainstream public. And I thought that was important.
DR ALESSANDRA COLON DC (GUEST): On one end, you have all these patients who are like, wow, I didn’t know you could do that. You know, I didn’t know I had a spinal fusion. I can work a problem below the segment. I didn’t know you did pediatric care. I didn’t know you did this. On the other end, to this day, I have chiropractors reaching out saying, thank you. I love your show. I have five new patients this week.
JAMES CHESTER (HOST): I mean, I know you don’t know. That’s what I was angling towards earlier. Like, it’s health and chiropractic across the board with its perception to the public.
DR ALESSANDRA COLON DC (GUEST): Very cool. Yeah. It’s really, really cool.
JAMES CHESTER (HOST): So let’s talk about the truth about chiropractic and how you’ve had to like, you know, navigate that whole messaging within your own personal life, but also with the messaging behind the series.
DR ALESSANDRA COLON DC (GUEST): I’m probably going to say something that I shouldn’t, but you know, you said free free speech on here. Yeah, absolutely. I think it’s important as chiropractors, one in our profession, but then also from the outside as perspective, to have people understand the history of chiropractic. We forget that. We need to remember where we came from. We can remember our foundation, right? And we can all agree that there was a lot of indoctrination when it came to the AMA and the chiropractic, the chiropractic associations. So we really were not validated. Even though we’ve been around since 1800s, right? We weren’t really validated as doctors to what, 1992 when we wanted to create a court. So for the world, right, even though we know this, we’re pretty new. We’re pretty new to medicine, to modern medicine. And I think that that’s important to know because the past three years we have seen, whether or not we can agree to disagree on this, I think we can maybe all agree that the past three years have been really difficult for everybody. And as a result of those past three years, people are having amazing awakening. They’re realizing I need to look at my food. I need to look at my processed goods and my diet. I need to go back and maybe look at my exercise. Hey, maybe I want an electric car. You can agree or not. But everybody’s in this go green era. And so what’s happening now is that people are now like, I’m over medicated, right? Maybe I should seek chiropractic care and maybe I should start from the body, right? Because it can heal itself. And so I really think that we’re just getting started as a profession. I genuinely believe that people are starting to wake up in masses to the potential of their health. And I think they’re starting to realize that chiropractic, we’re just getting started. We’re just really not first leaves.
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…
Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.
Now let’s hustle!
JAMES CHESTER (HOST): So I packed this into my question set that I sent out to people.
DR ALESSANDRA COLON DC (GUEST): And I ask it sometimes, sometimes I don’t. But now that we’ve set the foundation for this, where’s the profession going?
JAMES CHESTER (HOST): Where do you see the profession starting to expand to? Do you see it contracting? Do you see it developing a different way? Integrative. Integrative.
DR ALESSANDRA COLON DC (GUEST): Integrative. It’s already happening. You’re starting to see doctors realize, hey, people want this. They might not agree with it, but I know for a fact that Total MD, which is like an urgent care center in our area, is already getting chiropractors in the urgent care center. Guys, this is huge. This is huge. They’re telling us that we are just as valid as any other doctor on the planet. This is enormous, right? They’re saying that there’s no value that when they come in for a specialist, they might want to have a chiropractor on board. Well, I think that’s brilliant.
JAMES CHESTER (HOST): I think that that’s brilliant and a lot of times I talk marketing on the show and I tried to encourage chiropractors to go out there and find the urgent care center in their community and meet with those providers and meet with those specialists and meet with the people that are getting like the lion’s share of walk-ins and say, hey, I want to be your referral source for the cases that you can’t take because you’re unable to help these types of cases. Can you please send them to me? You take and integrate them into our practice or we can shoot spot shots on them and find out what’s going on. We can treat that patient the right way through a chiropractic method where I know that you’re probably feel like you’re overprescribing and you’re doing all types of unnecessary, small surgeries. You’re referring out to bigger bills for these patients and they didn’t come there because they had great insurance. Number one, they came there because they’re trying to walk into a walk-in clinic and get service the right way. Then I also tell them to do the same thing with the joints, go into the joints and build relationships with those membership model practices that don’t shoot x-rays and don’t want hot disks and they don’t want radiculopathy cases and they don’t want tough challenging cases. They just want to be an adjusting mill.
DR ALESSANDRA COLON DC (GUEST): The other part right is, I think you and I talked about this beforehand a little bit, is that as chiropractors and again, why not like me for saying so, we need to get out of our own way, right? We can say by me doing integrative medicine, I have a wellness ball coming out now. We can say that that’s not principled chiropractic but maybe it is that it is I am principled chiropractic but isn’t the bigger picture by being integrative that we’re helping more people across the board regardless of how that looks and as physicians didn’t we sign up for that? So I went up to say do it all.
JAMES CHESTER (HOST): When I first got into chiropractic, our main mantra was help more people. That was all our team meetings were about, how can we help more people? I think that if that’s like the common thread with chiropractic services, a lot of people that will watch a show, you might not notice but there’s two foundations of chiropractic, there’s straights and there’s mixers and it goes back to the first walking chiropractor D.D. Palmer, he didn’t even know if he was going to release chiropractic to the masses because he wanted to be a family secret. And now the family secret has grown over the past 127 years into what we know it as today and some people all they believe in is that you should check and detect and correct for treatment solvoxation by hand only and you should only move one to two bones at the top of the neck. So that’s a differentiating positioning of ideology and then there’s the mixer who’s like, okay, let’s talk nutrition. Let’s talk what’s going into your body. Let’s talk, what are you doing for your habits? What does your blood look like? What does your spit look like? What does your poop look like? And they’re getting more inside the body rather than just focusing on the check to detect correct or the particular solvoxation. So a lot of people that will listen to the show, Dr. Elsander, they’re like, whoa, I did not know that. So you have to encapsulate some philosophy into these interviews. So people that do watch it are a bit more understanding of why you want to create a meds spa environment because there’s an old saying in marketing, give people what they want, sell them what they need. And I think that that’s the big thing is you the bigger the funnel or the bigger the nut that you make, the more people that you can bring into chiropractic. And that’s why a long, long time I’ve told people that I’m not against the joint model because there’s millions of people that have gotten into a chiropractic facility that would have not have done it otherwise.
DR ALESSANDRA COLON DC (GUEST): 100%. We have to learn how to support each other no matter how that looks because the greater the greater good is serving people and the greater good is serving our clients as physicians. And we took that out.
JAMES CHESTER (HOST): Yeah. So I mean, even one more kudos to the joint. I always tell young docs to go out and work there for six months if they’re not certain and open in their own practice because they get their hands on a lot of people and they’re adjusting confidence goes up and they learn how to work their butt off because those those offices see a lot of people.
DR ALESSANDRA COLON DC (GUEST): And they’re working your butt off.
JAMES CHESTER (HOST): Never stop. So let’s go back to the show a little bit. I’m really curious. I know I kind of mentioned this to you before we’re going to go live, but how did you pick the people that you were going to take as cases and new patients into your practice? I know a lot of people came from different parts of the country.
DR ALESSANDRA COLON DC (GUEST): Yes, they did. They came all over from all different states of the country. I mean, I had they were literally from all over. I had some say in that I could kind of tell them a generalization of maybe types of patients I couldn’t see or types of patients that I could see and types of patients I did treat. But I had no actual say so and what they brought to the show. And in fact, I wasn’t allowed to meet anybody until the day they would come to film and they would hold him in the front of the building and be like, no, you need to stay in your office because they really, truly wanted my authentic reaction and my authentic diagnostic skills, which was really hard because we haven’t seen the show. I have some pretty darned cases. So, yeah, it was honestly it was the most challenging, awesome thing ever.
JAMES CHESTER (HOST): Yeah, you know, I was watching and I was like, like some of the cases you take like the dancer guy.
DR ALESSANDRA COLON DC (GUEST): I mean, you know, he’s he’s he’s a little bit double joints and but a lot of his left to see and the hips comes from dancing for 70 years and again as a chiropractor, I can’t fix hypermobility. We can talk about strengthening and regrouping of the muscles and making things stronger. But as a dancer, he wants to actually maintain that flexibility. So it’s really becomes about narrowing down what that patient’s goals are in a team of goals, especially for that physics. I think a lot of people expected that and they still do expect that now suddenly I’m like, you know, Harry Potter or the wizard who fixes people and you know, what I’m just saying and I told. But I always tried to make attainable goals for, you know, my patients and what if his attainable goals was to be in less pain during that episode and we did it. We achieved it. So you have to really back and teach him about chiropractic and make sure that you’re not practicing any wizardry.
JAMES CHESTER (HOST): Yeah, you know, that’s the other part is to uphold the miracle that’s created on the media. That’s also something else that we ought to take into consideration to is like chiropractic lifestyle. Chiropractic is something you do from womb to tomb, from first breath to last breath, from cradle to grave. Like it’s a part of life. It’s not something that you go in and get an expensive ad though. And somebody just like pops you and all of a sudden like all of your like life’s concerns are like washed away. No, it’s something that you have to participate in and you have to be a good patient and you have to show up when the doctor says you should show up and makes recommendations for you and not try to dictate your care. And I find that a lot of times like the patient wants to come in like, Yep, I’ll see you. But only for the two to three times that I think I need you then I’ll call you. And it’s like the reason that chiropractic works is because chiropractors create care plans that are recommended for you and that you should stick with if you want the ultimate outcome and that’s a quality life. And I think that that’s really what the profession needs to hear. The people watching this needs to hear and the people that watch your show need to hear because people ultimately they need to know that it’s not just a quick fix. It’s a part of your life. And it’s like if you’re going to drink like, you know, clean drinking water, you should do that. But you should also think about other things that make you healthy. And that’s chiropractic.
DR ALESSANDRA COLON DC (GUEST): Yeah. And it’s easy, right? I think we need to do I personally think we probably need to do a better job of setting expectations, right? And it’s a show because it’s not sometimes when you talk at circus or your patients about some fixation, they’re not hearing anything you’re saying. You need to make it relevant to the R and set things to straighten the being. Hey, like I’m not undoing your arthritis, but we’re doing this, right? And with the show, I to this day, I have extreme clients and I mean extreme fast. I have dystonias. I have brain stimulators, a taxia, EDS like no tomorrow. I mean, I have extreme cases of flooding in now. All of a sudden, I’m like, you know, this God and chiropractic extreme cases. So it’s really, really important for me to set the tone from day one. Hey, listen, like I’m not going to make you stop having 200 ever like the seizures, but we can do this, right?
JAMES CHESTER (HOST): It’s your system’s firing properly. You have a better chance of having a better quality of life with those seizures.
DR ALESSANDRA COLON DC (GUEST): And so that’s helped me as a doctor, right? These cases are actually helping me in return become a better physician. That’s a beautiful part about it.
JAMES CHESTER (HOST): What about the gal that came in with her friend that was in the wheelchair, I believe?
DR ALESSANDRA COLON DC (GUEST): Ali, Ali, Ali had EDS, I was down in syndrome, also hypermobility. Again, any doctor in the universe would say that she’s completely contraindicated to care because by putting motion to the joint, we’re increasing hyper flexibility. I say, no, I say let’s coach run strengthening. Just look at the accessory muscles and instead of doing a million dollar roll in her, let’s be very specific in how we adjust her and make sure that we’re treating very particular areas instead of just falling down. So I have it’s really, really, and you don’t need to have some massive adjustment to get the job done. You just need to be specific.
JAMES CHESTER (HOST): Well, I saw her life just like flash up on the show and like how she came in one way. I mean, my first gig, I used to do some testimonials. I used to go around the country and interview chiropractic patients and say, what was your life like before chiropractic? What is it like now that you’re getting care and just ask a couple basic things to people? That’s basically what your show is, but it’s like a really well produced show that explains to people what is your life like now and what is your life like with chiropractic? That’s really the premise of what you’ve created with that first season. So really cool. I was super enthusiastic to watch it. I was going to be a massive critic if it sucked. It didn’t. And I’m really thankful that you’re doing a great job in promoting chiropractic and not only being a mom, a mom or a proctor, but also, you know, now you’re taking on more speaking gigs and more leadership roles and you’re growing your practice and whatever business that ventures come your way, you’ve just learned how to expand and you’ve learned how to own the position. And I think that one of my ideas of interviewing you is I hope that what we accomplish today will give people the understanding that we can all do better job at marketing chiropractic because I said before the show, like every chiropractor wants to be you because they want to have that positioning of I did more to promote and protect this profession and every chiropractor wants that opportunity. So I think it’s really cool. You have 17 speaking gigs already set up for next year. Hopefully they’ll come out and see you on some of them and we can stay in touch over the time. Is there anything I didn’t ask you that you’d like to share with our audience today?
DR ALESSANDRA COLON DC (GUEST): Oh gosh. No, I think I take away with a lot of things that have been going on and I always tell it to people is to truly harness that you are as a chiropractor. Don’t be afraid to shout your story. Don’t be afraid to get out there and tell patients how your friends and family guys get on social media. It might not be you entirely, but it’s a necessary evil sometimes. And because remember that the greater good is the least is the place in the world when we found that including our profession. So I have every intention of making sure that we as chiropractors can keep the thrive.
JAMES CHESTER (HOST): Protect the sacred trust.
DR ALESSANDRA COLON DC (GUEST): Amen.
JAMES CHESTER (HOST): If people wanted to learn more about you or work with you or get to know you or ask you anything, work with me.
DR ALESSANDRA COLON DC (GUEST): You could see me on IG, miss chiropractic.com. My website is also miss chiropractic.com. It is, it is ugly right now. Like I said, I’m in transition. I’m working on my website. But always go there. I am also working on national directory that is coming out in 2024. I have, like I said earlier, 15,000 patients in the leading line. So I’m trying to find chiropractors in every state that be willing to take patients and be energetic with the way that I practice. So if you think that’s you, go to miss chiropractic.com and sign up as an affiliate chiropractor. I am so excited. It’s about helping people. And guys, this is a just a nation. I’m talking Germany. I’m talking worldwide, Australia. I have people flying in so if you’re most of the time become good treatment. And if you think that that could be you, but all means, get on board. I’m here to give you some patience.
JAMES CHESTER (HOST): Well, that’s the coolest part about this is you’re definitely serving the profession. You’re creating this national database at miss chiropractic.com. Helping chiropractic connect with 15,000 patients up for grabs. So let’s do it guys. Check it out. If you haven’t caught on yet, Dr. Alessandra Colon is the gal that’s a chiropractor and the crack addict show on TLC. Go check out the YouTube clips from it. Just find out what she’s doing out there, support her. And if she’s coming to an event near you, check out where she’s coming in 2024. Dr. Alessandra, thanks for being our guest today. Your episode 564 of the Hyrule Hustle podcast.
DR ALESSANDRA COLON DC (GUEST): Thank you so much for having me. I have a joy doing this.
JAMES CHESTER (HOST): Well, we love what we do. And I always close out by telling everyone you’re just one story away. Keep hustling. I’ll see you guys in the next episode.
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please take a moment to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode was brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…
Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.
Create a LIFE through Chiropractic with Dr Christina Padilla DC – Chiro Hustle Podcast 563
May 23, 2024
Dr Cristina Padilla Bravo, DC was born and raised in Puerto Rico where she completed her Bachelor’s in Biology at the University of Puerto Rico. In 2014, she graduated from New York Chiropractic College in Seneca Falls NY with a Doctorate in Chiropractic.
Her interest in women and children’s health lead Dr Padilla Bravo to expand her training in this field with the Webster Technique and Pediatric and Prenatal Certification from the International Chiropractic Pediatric Association – a certification only a handful of Chiropractors possess in the NE Florida region. In 2017, with the mission of serving women and children during the most crucial stages of their lives, Dr Padilla founded Thrive Family Chiropractic in order to provide direct access to Chiropractic for new families in the comfort of their own home. It is her mission to improve the quality of life of children and women during pregnancy and birth and create a space for families to feel safe, respected and empowered within their health journey. Since then, Dr Padilla Bravo has also completed certifications with Birthfit (Birthfit Leader, 2020 and Birthfit Coach, 2021) and expanded her training in women’s health with the Institute for Birth Healing and Dr Nichelle Gurule’s post partum program. Her Craniosacral training was obtained in 2019 with Dr Lori Henrickson.
Over the last few years Dr Padilla has served as a 2-time President of the River City BNI Chapter in Jacksonville, FL. Locally, she was appointed Board Member of the Sanctuary on 8th Street, a non-profit organization that provides after school program for at-risk youth in NE Florida. She is also a Platinum member of the Women Chiropractors non-profit organization, The Northeast Florida Birth Alliance and most recently appointed board member the Women Chiropractors Organization (WDC), an national non-profit that helps women Chiropractors with mentoring, entrepreneurship and financial aid. Dr Padilla herself was the 2020 winner of the Linda Atkinson scholarship for her efforts in promoting women’s health in the community and over the last year has had the opportunity to mentor the 2021 WDC Re-entry class.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…
Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.
Now let’s hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 563 of the Chiro Hustle Podcast. I’m your producer, Luke Mallett, and here’s your host, James Chester.
JAMES CHESTER (HOST): On today’s episode, we had an opportunity of interviewing Dr. Christina Padilla. And we talk about how to create a life through chiropractic. Stay tuned for the full story. Welcome back. This is another episode of the Chiro Hustle Podcast. Christina Padilla is joining me today. Christina Padilla Bravo, because they do things differently from Puerto Rico. But I’m excited to have her on the show today. We’re going to talk all about her story, how she got into this beautiful profession. We’ll talk about her love for taking care of Pragos and babies, and working with the WDC group, which is the Women Chiropractic Non-for-profit group. So lots of cool things we’re going to talk about. And we’ll finish up with a cool miracle story or some things of what inspires her. But yeah, this is going to be 563 of the Chiro Hustle Podcast. But before we bring on our guest today, I always let everybody know our big why. Why do we do what we do over here at Chiro Hustle? Well, to me, it’s important because we protect freedom of speech. Sensorship is something that we see across the board on the popular social media platforms and even on mainstream media. So if we can create one little pocket of truth out there called Chiro Hustle, where all we do is tell the truth about chiropractic and this beautiful profession, that’s what we’ll do. We also believe in medical freedom and family health freedom. I think those things would line right up with Dr. Padilla because of the things that she’s doing helping create healthy families. And it’s near and dear to my heart because I want every kid to get checked from day one to birth to in utero. I want the child to have a full life of chiropractic. So those things really matter. And I know that that’s episode is going to talk about some of that. Philosophically speaking, we do protect BJ Palmer’s Sacred Trust. It’s super important to chiropractors to know this. And if you’re not a chiropractor, go and find it. If you are a chiropractor, refresh yourself. It’s BJ Palmer’s last words. It means a lot to this profession. And then we do support Solvixation based chiropractic. I know it’s wild. I have to say that on a chiropractic podcast, but we do. And then we do believe in inate intelligence and universal intelligence. We believe that when man or woman, the physical gets adjusted, it connects them to man or woman, the spiritual. Dr. Christina Padilla, welcome.
DR CRISTINA PADILLA DC (GUEST): Hi, thank you. Thanks for having me.
JAMES CHESTER (HOST): Yeah, I know it’s long-winded, but the intro is important because a lot of people don’t know chiropractic.
DR CRISTINA PADILLA DC (GUEST): Exactly. No, it is important. We want to send the right message, right?
JAMES CHESTER (HOST): Yeah. And I’ve always believed that if even if people just listen to the first two minutes of our show, they at least can like get. Whoa. That was intense. Like, I need to go find all that stuff. What’s the Solvixation? What is that word?
DR CRISTINA PADILLA DC (GUEST): Yeah, makes you want to know more.
JAMES CHESTER (HOST): What is medical freedom? You know, like people should know that stuff.
DR CRISTINA PADILLA DC (GUEST): No, that we have choices and that every choice we make is very important, not just to us, but to how we teach our kids to grow up and take care of themselves and their autonomy. So agreed.
JAMES CHESTER (HOST): So let’s turn the page back a while. Go back to when you decided chiropractic was the right path for you. Tell that story. Tell it like your friends, your family, your patients are all listening to it around the campfire and they’ve never heard you tell the story before.
DR CRISTINA PADILLA DC (GUEST): Absolutely. So I did not grow up in a chiropractic lifestyle. It was very foreign to me. I think growing up as an athlete, I got adjusted once. I had an SI injury for sports and I went to the chiropractor. I got adjusted and that was it. And that was like 14, 16 maybe. And I was like, oh, this was great. Move on. Like there was nothing else there. You know what I mean? Like, so I didn’t get all that other very valuable information about what my body can do and why those things were happening. So fast forward through life. I ended up in, I always wanted to be in healthcare. So my goal was to work with kids and pregnant women since I was young. And I only knew that the only way to do that was to be in healthcare as a medical provider and take care of kids and newborns and women that way. So my goal was to be an OBGYN. And I went to medical school did the things that I needed to do. And two years in I left because it wasn’t the place for me. It wasn’t what I aligned for. I knew that’s just not the place, physically, emotionally and intellectually for me to be in. So I left without knowing really what I was going to do after. And my parents probably weren’t very happy about that. But my really, my best friend from childhood, he had a great experience with a chiropractor who really taught him about not just what chiropractor could do physically for him as an athlete, but just the extent of a chiropractor could do in life in general. And he thought I would make a great chiropractor. And I was like, all right, well, my, you know, you’re my best friend. I kind of like would listen. And I checked it out. I checked out a couple of schools and I saw myself doing this. So I ended up choosing New York chiropractic college for a number of different reasons. The program seemed to align with where my medical knowledge was at the time or my knowledge about healthcare was at the time. And I had better opportunities there than other schools. So I chose New York and to my goal was like, well, maybe I won’t get to work with kids. Maybe because I didn’t know what chiropractic could do other time. I may be not be able to work, but maybe I’ll work with athletes and like, you know, like all of us say when we go to chiropractic school, we’re all going to work with athletes. And someone put a poster up in school. I think I was in like second or third trimester and about Webster technique coming to New York. And I was like, no idea what that is, but this lady is going to work with pregnant women. I want to know what she has to say. And it was genio. And the rest is history because it was genio. So she thought Webster and I was like sold. I was like, I don’t know who she is. I don’t know what she drinks, but I want all of that. And that was it from that point on. I basically said, I am going to take her pregnant women and I’m going to do everything I need to do to be like her. So from that point on, I did all the ICPA stuff. I got super immersed in what the whole philosophy of soluteogenesis and wellness care and holistic care was. And that really shaped the rest of my life in school and afterwards. And my only goal since I graduated was to work with kids and pregnant women.
JAMES CHESTER (HOST): You know, it’s, it’s to me, great, great, great, great job, you know, coming to that place of if something’s not congruent with what we’re feeling when it comes to choice. We should choose something that makes us feel like we’re doing the right thing for the world and sets us on fire. And I think, you know, a learner from genie, I could see the enthusiasm and the passion with like making that decision. It takes somebody like that to come into the chiropractic space and to start opening up like these ideas of what’s possible. And I think it’s really cool. And then it’s, you know, it looks like as you got to do kids and pregnancies, you started learning more about it and went to Lindsey Matthews group and learned from her with birthfit.
DR CRISTINA PADILLA DC (GUEST): Yes. I can remember what my first interaction with Lindsay back in the day when she first started birth. That’s a podcast, I believe. I’m sure I heard about it, references from other podcasts or something like that. Once you know how algorithms work, once you see one thing, you’re going to see all of it. So somehow I got exposed to it and I started following her and it just made sense. I love fitness. I’ve been an athlete and in fitness since I was really young and it’s really important. A body, a movement is a healthy body. So it just kind of all made sense and it was the one aspect of prenatal care and taking care of women that really wasn’t discussed or talked about too much. I didn’t learn a lot of it in school. I know now that I’m in practice, my patients don’t have that education on what preparing for birth is and preparing for afterwards is. And so I’ve become very, very passionate about the postpartum period. It’s something we integrate into practice. It’s something we teach and we speak about it because there’s just mind health body all connected together. And so yeah, it’s been really fun to play with that in practice.
JAMES CHESTER (HOST): I look at both of those as like being the co-pilot for a parent and helping make good decisions and keeping people healthy. It’s not just the power of the adjustment. It’s facilitating healthy people, which have healthy pregnancies, which have healthy babies, which have healthy children, which make healthy thriving people.
DR CRISTINA PADILLA DC (GUEST): I always say my favorite phrase to say is better me to better serve. And that’s pretty much why we do what we do, right? It’s why we adjust. It’s to make people be better from the inside out so they can be better to themselves so they can be better for their kids, better to other people and keep that ripple effect going.
JAMES CHESTER (HOST): I mean, how many times have, I mean, it’s kind of strange, but how many times have we experienced somebody that is like disabled with pregnancy or they’re just like, they’re going through it. They’re like, like plotting around. Like you can tell their low back is just so sub-luxated. You can tell their hips are just like, need adjusted. You can tell they’re just so uncomfortable. And then you’re like, whoa, this isn’t a functional thing here.
DR CRISTINA PADILLA DC (GUEST): Yeah, and then compared, translate that. That’s like, and what would that translate from an emotional standpoint, right? And from a healing standpoint, you’re in a place of fear. You’re in a place of discomfort. You’re not able to tap into that primitive part of your body and brain that will allow you to do the things women have been doing for centuries in a very easy intervention, free, natural way. So it’s like that cascade of things that starts going wrong, unfortunately. Stress babies come out of stress birds, of stress pregnancies. So they’re just kind of like feeding into that circle.
JAMES CHESTER (HOST): Yeah. And a lot of people that are listening or will listen, it’s like people have been told that pregnancy is a medical procedure. And I’m not a woman, so I can’t speak like that. But I think that it should be something that is co-managed. And I think it’s something that should be a part of, like you said, mind, body, and spirit. Like you got to think about like what goes into bringing another life into the world. You have to think about like, what is the aftercare when it comes to somebody that goes through this? It’s like, that’s the other outside aspect that many people just don’t know how to facilitate is how do you take somebody that possibly got injured? Or that’s like dealing with like the body like stress after like a pregnancy, like there’s so much that goes into it. So it’s a really cool thing that you’ve like dedicated your time and interest to to learn and help more families.
DR CRISTINA PADILLA DC (GUEST): Thank you. Thank you. I love it. I have so much fun in front in the office. It’s a great place.
JAMES CHESTER (HOST): People need it and they don’t see, I do marketing for chiropractors and I’ll go out and I’ll see a pregnant mom or see babies. And they’re like, no, we’ll wait till the kid like needs it. We’ll wait till the kids like injured or something or they’re like, why would we bring our kid there? They’re not in pain. Yep. You know, like that’s strange. Why do you think the little one needs care? And I’m just like, well, best thing to do is to at least get the kids in and see if we can help. See if there’s something going on that we, you know, chiropractic might assist with and check it out. I’ll sign you up, bring the kid with you. We’ll check the kid. We’ll see if there’s anything going on. If there is, we’ll help both of you. Cool. And the moms are usually always kind of like the smart one. The dad will kind of always be the one that you’re like, well, why would that’s weird? Why do we need to get the kid? Why is a kid need a chiropractor? They don’t work.
DR CRISTINA PADILLA DC (GUEST): Yeah, that’s exactly how it goes for my family. And then I’m just like staring at you. So I’m like, it’s going to be okay. If they, if it wasn’t safe for kids, I would have been in jail 10 years ago. So we’re good.
JAMES CHESTER (HOST): So switching gears a little bit and more woman chiropractic talk, which we’re on a nice theme here, but the WDC group, how did you learn about them and how are you participating with that group? And why should other people participate at the group?
DR CRISTINA PADILLA DC (GUEST): Absolutely. So women chiropractors is a nonprofit organization in the profession. We are the only organization within chiropractic that is exclusive to women chiropractors themselves. So all of our members are practicing members or members that have practice at some point and now have stepped back and they just give back or women reentering the profession. We have a lot of those. Thankfully, we do have a lot of those that are coming back because this is the best job ever. And so we do, I’ve been with the organization now for almost five years. The organization turned six years and we started as a Facebook group. Basically we get a lot of different women practicing had some questions and had some concerns about how to practice as a female because it can be a little bit different, especially when you bring into the mix having kids and taking care of the house and taking care and maternity leave and all these other things that maybe men don’t get to experience during practice.
JAMES CHESTER (HOST): It’s just a different business model.
DR CRISTINA PADILLA DC (GUEST): It’s a different business model and it caters to different conversations that not that they’re impossible to have with your counterparts as male chiropractors, but it’s a little bit sometimes different to relate and you need different, you know, there’s different needs that we need as support from a support wise as women. So a couple of women started having these conversations and being like, hey, how do you do this and how do you do that? And they came together formed a group and now we have a Facebook group of 10,000 members, super interactive. Every conversation you could think of from philosophy to how to practice to how to get out of practice and transition into retirement, how to come back into practice, all sorts of things that women talk about all the time and go to Facebook to ask questions for. But we’re going to add into programs in person. So we have, I think the proudest program I’m all about, the organization and the thing that I’m most excited about is the reentry program because I was part of it in 2020. Reentry basically is a free program, a free coaching program we do every year. It runs for six months and these women get mentors and coaches on a weekly basis, working one on one with them, helping them reenter the profession, whether it originally our idea was to grab women that had left chiropractic for one reason and another and wanted to come back. We’ve expanded now into new doctors, doctors transitioning from associateships to owning on their own or wanting to do something different and you need an unconventional and chiropractic. And we basically help them make their, you know, find those goals and make them happen.
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…
Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.
Now let’s hustle!
JAMES CHESTER (HOST): Well, when you see the profession shift, you feel the need. And I think it’s, there’s still a place for people, for women that maybe stepped away to raise children or support a different way with their families. And then they get a chance to be supported by other women nurturers that say, it’s okay. I know what it’s like. We want to see you come back. I was having this conversation earlier, not so like, like women related, but like chiropractic speaking, chiropractor on the front lines is like a soldier. And you guys are out there like crushing subluxations and correcting subluxations. And if we lose a chiropractor of like the team, the army, the front, and they don’t practice anymore, and they do have situations with that. And they do have like a problem with running a successful office. We lose one of our soldiers. So we need, we need triage. We need people to come on side and say, look, this is a critical situation. We want to see another chiropractor go back and plug back into practice and have fun again and learn how to be successful and learn how to raise a family with the thing that they went to college for. And I think that that’s really powerful about the whole situation that we’re talking about. It’s like, I see it from like more of a war and like, how do we win the war? And I see it from you as how do we nurture one of our chiropractors back into practice.
DR CRISTINA PADILLA DC (GUEST): Yeah, agreed. I mean, there’s enough people in the world that need chiropractic and I, you know, we know that there’s not enough people getting chiropractic care because we would solve a lot of problems in the world if everybody was getting checked. So why not like why be afraid of helping other people step up, right? And do better. And I think we’re at a place in the profession where for both men and women where we have to start thinking about outside of the box as far as like how we serve and how we bring chiropractic to the masses and to populations that maybe don’t know chiropractic or don’t have access to it. So these programs help do that.
JAMES CHESTER (HOST): Yeah, you know, there’s a guy that was out in Dunvern named Leo Spears and they actually create a chiropractic hospital. And I see the future as maybe there’s many providers running big, big practices that are all thriving and all busy and have lower overhead because they’re all doing chiropractic and they all have a specialty and they’re all working in unity with each other. And it’s just a big chiropractic center.
DR CRISTINA PADILLA DC (GUEST): Having that conversation, I have an intern that started today from Falmer here and we were having that conversation. And it’s like we’re not all necessarily men, we have to break away from that mentality that we all have to have one practice and work nine to six every single day. And like, you know, like what if we shift that a little bit and we all come together and we have like five chiropractors in the same office and we all have quality of life because we’re not a slave to our job. It becomes something that you do for fun instead of like something you have to do, right? Like I love what I do. I don’t call it a job. I just, I enjoy what I do. I love what I do, but I would never go on to get to a space where I’m just upset about having to come in because I have to do this, right? So just getting unconventional about how we practice the way we do it, the way we run businesses. It’s I think that’s really where the power is going to be.
JAMES CHESTER (HOST): Yeah, and community. And that’s one of the hardest things about somebody that’s a community based person. And then you single them out from their community. And you’re like, go be by yourself now and raise your family and run a business. And you’re like, but I was just over here with all my people and we were going to adjusting seminars and we were learning. And now I’m by myself, what’s going on? So I think even for like the nervous system of the practitioner taking themselves from college to practice and saying, look, this is all on you now. Go figure it out. That’s a lot of pressure. And it should be more fun. You’re right.
DR CRISTINA PADILLA DC (GUEST): Oh, 100%.
JAMES CHESTER (HOST): So, Jeanie, I think from your earlier message is probably one of your heroes maybe somebody that you’ve looked up to. Are there any other people that have helped shape your career to where you are today?
DR CRISTINA PADILLA DC (GUEST): Honestly, I really, I always say this every time someone asked me about my chiropractic story, my best friend is probably the person that let me hear. He passed two years ago and I wish he could see the things I’m doing because it’s all due to him. But yeah, he’s one of those people that really just was always there and just pushed me. And literally it’s the only reason I thought ever thought about chiropractic was because he mentioned that one day and he thought I would be a good chiropractor. So, yeah. Yeah.
JAMES CHESTER (HOST): Yeah. I feel you. Like we, I’ve always told people we just need one person to believe in us. You know, one person. Yeah. And, and then we get to believe in ourselves too. And I think it’s really special. You know, one of my early mentors, 16 years ago told me if I just get out of my own way, I could change the world. And I was so like rigid with that. Yeah. It almost felt like he was attacking me or judging me. But as I look back at it, if I just got out of my own way, I can support chiropractic. And I think that just takes one person to say something or to encourage us. And I think what you guys are doing with the WDC group is really powerful because that is an encouraging method of how you take care of people. And I do think that the more that we do have like great internal dialogue and connection, it’s just better for people to know who to work with, know what to do, why to do it, who to do it with. And I think, you know, it’s just really cool. It’s nice to hear your story today. If over your course of your career, I love miracle stories. I love people being able to tell them. Do you have one to two stories that you like to share with us today?
DR CRISTINA PADILLA DC (GUEST): Yeah, I definitely can think of a few handful of families that just like they changed like you take care of some kids every now and then that just changed the course of how you do things and why you do the things to do. So early in practice, I think this was like year two or three, I’ve been in practice almost 10 years. I had this kiddo. He was probably my toughest to the kid on the spectrum. And this mom was just lost. And she knew like her a practic could help. And she was just like, I just, I don’t know anymore. I just need help. And it took me, I, to date, I think that’s been my most challenging kid. It took about four or five weeks of him coming in two, three times a week just to hang out in the office so he would get comfortable with me. He threw chairs at me. He would fight me. He would scream like it was just tough. But I knew that that could just really need it. It adjustment. He really needed to get checked. So and his mom wasn’t quitting. So I was like, listen, if you’re into this, we’re doing this. So it, we finally had breakthrough and we got him checked and it just like lights came on. It was just completely different kid. So I just love like, I remember crying a lot. I would cry almost every time he left and I could not check him because I was like, I just need to like check his atlas. And it was one of those where you, you know, you learn a lot about yourself as a person, as a provider. Definitely challenged me. Definitely made me think about thinking outside of the box and it just lit a fire on how I wanted to practice and the type of practice I wanted to have where patients didn’t feel rushed. They felt comfortable. They could come in and we have the time and the safe space for these kids. So yeah, that’s one of those big ones that you just never forget. Like it definitely changed the way even our practice protocols are now and the way our practice is set up and how our appointments flow and all that.
JAMES CHESTER (HOST): The power of the adjustment.
DR CRISTINA PADILLA DC (GUEST): Yeah. And he’s still getting adjusted. They moved away and I still in contact with them and he is a thriving kid. He does so well. He still gets adjusted. So yeah, it’s very exciting. He’s like eight years old now. Right.
JAMES CHESTER (HOST): Well, really cool. Is there anything that I didn’t ask you that you like to share with our audience today?
DR CRISTINA PADILLA DC (GUEST): No, it’s mostly thank you so much for this space and what you do for, for a career. For the practice and for the profession, you’re always such a great advocate for it. And I think we need more of that. We need more people sharing stories about how to practice and how people do things and why people really do chiropractic and how it changes people’s lives. So thank you for that.
JAMES CHESTER (HOST): Yeah, it’s been a lot of fun for us. Six years in the making, lots of connections within the profession. And you know, I think that you’re right. We just need more people talking about ways to make healthy families and to have medical freedom. And that’s really what our show is about and having chiropractors to feature their message and to talk about why they love this profession. I think that that’s really why it’s is successful is because we just need more hope. We need more people with big hearts talking about what they love. And that’s really the chiropractic profession. And I think that the more that we can create successful chiropractors and share the secret of what chiropractic does, we have no ceiling. Like there’s it’s a open market out there. And as they say, there’s only, I don’t know, 7 to 10% of the American population being seen by chiropractor. That means we have a 90% like other group of people to go and help. So that’s another reason that I think that this is really important because that group of people like you listening to Lindsey Matthews podcast that inspired you. And you never know who listening to this show might inspire them. And they’ll be like, you know what? I want to go be like Dr. Christina. I want to be a chiropractor like her because they heard your story, right?
DR CRISTINA PADILLA DC (GUEST): Yeah, yeah, exactly. This year alone, I’ve had three different patients that have given birth and we’ve taken care of them that have come up and said they wanted to go to chiropractic. So like listen, if that’s all I do in life in chiropractic, I’m good. Like that’s a that’s a huge compliment.
JAMES CHESTER (HOST): Creating life through chiropractic. I love it. Well, if people want to reach out to you, connect with you, learn from you. Where can we send them to?
DR CRISTINA PADILLA DC (GUEST): I’m on Facebook, Instagram. It’s the fastest way to reach out to me. Thrive family. Chiro, Jack’s is our handle. It’s Thrive family chiropractic in Jacksonville, Florida. I’m on Facebook as Christina Padilla. You can also friend me, message me and our WDC is the organization I’m with, womencarobractors.org. You can contact us that way as well. So.
JAMES CHESTER (HOST): Well, lots of great information there. Reach out to Dr. Christina. Learn more about what they’re doing with WDC, non-for-profit group. And just want to say, appreciate you, appreciate your time, appreciate your story. And I close out like I always do. Now, it’s so everybody, you’re just one story away. Keep hustling. I’ll see you guys on our next episode. Thank you for supporting Chiro Hustle. Bye.
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please take a moment to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode was brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…
Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.
Chiropractic in the Midwest at Life West with Dr Jenny Howard DC – Chiro Hustle Podcast 562
May 20, 2024
Dr. Jen Howard is the Campus Director at Life Chiropractic College West’s newest education site in Nebraska. Dr. Jen has 15 years of chiropractic service in family practice with specialty training in perinatal and pediatric populations, in addition to serving on the Nebraska Chiropractic Physicians Association executive board most recently as Vice President and District Representative.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…
Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.
Now let’s hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 562 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Jenny Howard. If you want to hear a story about chiropractic in the Midwest, at Life West, stay tuned. Welcome back, this is another episode of the Chiro Hustle Podcast. It’s 562 of them. I know because I’ve done them all. Today I have Dr. Jenny Howard coming in from the seat of our country, the Midwest. I’m really excited what she’s working with. There’s a lot that she’s going to tell you about. But before we jump in to talk about all things Jenny Howard, I’m going to let you guys know why we do what we do over here at Chiro Hustle. First things first. Freedom of speech. We’ve never censored anyone. We know what it’s like to be marginalized. We know what it’s like to be shadow band and censored. We would never do that to anybody. So anybody that’s ever been our show, guess what? You can go back and listen to all of their interviews. Pretty cool, right? We do support medical freedom and family health freedom. It’s definitely a theme of what we do and why we do this because a lot of times people just don’t know where to go or who to trust. And we’ve picked Chiropractic as our sacred community to support. And that leads us into the next thing is philosophically, we do support and protect the sacred trust. It’s BJ Palmer’s last words. If you don’t know what they are, go and search for BJ Palmer’s sacred trust or BJ Palmer’s last word and you’re going to learn more about Chiropractic than you previously did. I guarantee you. And then as we roll into this, we do support civilization based Chiropractic in intelligence and universal intelligence. I know there shouldn’t have to say that stuff on a Chiropractic podcast, but we believe that when man or woman, the physical gets adjusted, it connects them to man or woman, the spiritual. If you want to learn some philosophy, go check out some green books. And with that, Dr. Jenny Howard, welcome to the show.
DR JENNY HOWARD DC (GUEST): Good afternoon. It’s so awesome to be here.
JAMES CHESTER (HOST): Yeah, you know, like long time coming, long time coming.
DR JENNY HOWARD DC (GUEST): Absolutely. Years, absolutely years. You’ve been chatting on Facebook for a long time and it’s finally has come to fruition.
JAMES CHESTER (HOST): Yeah. And I know that you took a new position as campus director for Life West and it’s Bellevue, correct?
DR JENNY HOWARD DC (GUEST): Correct. Life West Bellevue.
JAMES CHESTER (HOST): And I know we’re going to talk a whole lot about that. But first, let’s talk about you and your story that led up to this time. How did you get into Chiropractic and what inspires you to keep going?
DR JENNY HOWARD DC (GUEST): Oh, goodness. My story, gosh, I had a really good friend in high school, Dr. Laura Meredith. And she was heading off to Chiropractic School. And I knew nothing about Chiropractic. I gave Dr. Laura the hardest time for going to Chiropractic School, being into Chiropractic. I didn’t know anything about it. My parents are our families so medically based, right? So they taught me that it was, you know, voodoo this, voodoo that you don’t go to the Chiro Practor because they were listening to their medical doctors, right? So my friend goes off to Chiropractic School. She went down the road to Davenport, Iowa. And her sister, Dr. Marie Miller, shortly after returned. And she said to her sister, hey, I need a patient to go through this process with me. And Laura said, get Jenny in the office. She knows nothing about Chiropractic. And so I volunteered myself to go be Dr. Marie’s first patient. She took me through the examination, x-rays, reportifying, all the steps so she could get her grounding in the clinic. And what she didn’t know is that she really helped me. So prior to me seeing Dr. Miller, I had been working at the University of Nebraska Medical Center and I could barely sit in an office chair for, oh, I don’t know, like a half hour at the most. And that was my job to sit at the front desk all day and communicate to patients. And I would top Tylenol just to get through the day all day long. And soon after seeing Marie, I didn’t have to do that anymore. I felt better. I felt better in so many different ways. Like, I feel like I’m my own Chiropractic miracle story. You know, I didn’t have to take acid-reflex medication. I didn’t have to use my inhaler as much. All of these things in my body started functioning better. And I was like, wow, Dr. Marie, this is really cool. How do I get into this? And she’s like, why don’t you go to school and be a chiropractic assistant? You know, because you want to be a nurse. That’s kind of along the same field. You know, and I was like, oh, no, no, no, no, no, I’m going to be a doctor. And so I literally within six months of receiving my first adjustment, I moved to Davenport, Iowa and started Palmer that following fall.
JAMES CHESTER (HOST): What a cool journey.
DR JENNY HOWARD DC (GUEST): Yeah, it’s been a quite a journey. My journey is always evolving with chiropractic. I, you know, getting out of that sense of being such a medical, medically based person, you know, when I grew up, my parents vaccinated me and I experienced all the things medical. And now it’s just changed my life for the better, honestly.
JAMES CHESTER (HOST): Yeah, you know, I hear so many great stories on our podcast, you know, doing around 1,300 interviews in the past six years. People are always curious, like, this is episode 562. Where’s those other ones? Well, a lot of times I go to like events that are chiropractic seminars are learning weekends and I’ll go and interview 20 people on a weekend. And I don’t count those as podcasts, but it gives the opportunity for the event that’s hosting those interviews and opportunity to have more people like you just now had a chance to tell your story, what excites you, what makes life better for you, and why you have so much passion for this thing called chiropractic that like many people don’t think that it can help with acid reflux. Many people don’t know that it can help with, you know, some of the things that I don’t know, most people don’t contribute to chiropractic. So it’s really cool that you did have a really powerful story and that started in downport, Iowa, and it looks like you’ve been practicing 15 years now. Yep. And I know that you’ve had some opportunities to do some leadership with the state of Nebraska. And there’s other things that you’ve been working on behind the scenes to support chiropractic politically. So talk a little bit about what it was like for you to get involved with the state association and how that led to where you are today with life west and the Midwest.
DR JENNY HOWARD DC (GUEST): Yeah. It’s our new hashtag, right? I was really so to kind of rewind a little bit. I was a student that was not involved at all when I was at school. And I think that’s one of my biggest regrets was going to school and leaving and not doing anything outside of school. I literally did nothing. And so I felt like a little bit of piece of me was kind of missing, if you will. And so about seven years ago, you know, I was struggling a little bit in practice, but I wanted to be involved. And I found that as soon as I got involved, things started happening for me. Like the abundance came back to me, if you will, the more you give, the more you get in return type of thing. And I wasn’t expecting that to happen, but I got involved on our state board as a district representative. And so I was one of two representatives for the Omaha area. And basically I was a board member where I was able to vote on issues within our association. We’d have meetings a couple times a year. And then some other, you know, board meetings as necessary. But I was the voice for my district, okay? And I would ask members, you know, what would you like to see? Who do you want here for continuing education? Do you want to do this? Do you agree with this and really just trying to be their voice? And they felt like I created that relationship with a lot of the members in the Omaha area. I don’t think that there’s one doctor around here that I couldn’t go up and talk to or walk into their office and just say, Hey, how are you? And you know, start up that conversation. So after being on the board for about three years in that district representative spot, I was appointed to secretary and I was secretary for two years and then ascended to vice president. And that recently I stepped away from the vice president role. One because I took this job and I didn’t know if I would have time to ascend into the presidency role, if you will, with running a college school campus and that. So I wanted to make sure that my time commitments were in the right place. Could I have done it? Absolutely. But my heart was more here with what I needed to get done with life west. And so that’s kind of how I switched that role. So I stepped off the board for about two weeks and then I got voted back in as a district representative again. I just can’t step away from it.
JAMES CHESTER (HOST): Well here in your story, it just reminds me of like hometown, like hero ethics, you know, going in and doing the right thing. Like we’ve been misled, I think a lot with people in leadership roles. I wouldn’t say so much in the chiropractic space, but globally we have a lot of confusion with leaders and I think more leaders should get back to the times where they’ll go knock on somebody’s door and just show up and have a conversation with them and have an open door for people to actually have conversations about things that matter to them. And I think it’s something that needs to return. You know, I’m into marketing. So everybody out there wants to do marketing. They want to be digital, but that’s so disconnected. And I always try to tell people you should go back and go to marketing events and go to your farmer’s market and meet the community and go do the expos in your community and meet the people and go to the fairs and meet the people because that’s a way to build the product of chiropractic, not just for your practice, but the community needs places like that and they need people that are leaders in their community to show up like that. And you know, I’ve been kind of outside the bounds with like politics for a long time, just because I’m like, I don’t know that person, you know, I don’t know how they really act or how they really think. I’m just going off of an image. I’m going off of something that people are telling me. So when it comes back to the seat of chiropractic, like it’s really great to see that somebody is connected to the community. It’s really nice to see that somebody wants to see people benefit from having real live connection and starting something that really matters. And I think that’s really cool. And before the interview started, we were just kind of talking about like where you were at. And you told me that you guys just started like the school just started.
DR JENNY HOWARD DC (GUEST): Yeah, absolutely. I actually taught my first chiropractic history class this morning and you kind of get nervous. I always thought that I was going to be in education. And I actually thought I was going to be in Davenport, Iowa for the rest of my life. But that didn’t happen. I moved home shortly after graduation. And you know, I think I’m exactly where I need to be. But yeah, I wanted to be involved in education and then life west ended up in my back door and I was like, I want to be involved in this. And that’s kind of how I got here. I voiced that I wanted to be involved very strongly and I got the position.
JAMES CHESTER (HOST): So let’s talk about life in the Midwest, life west in the Midwest. What have your experiences been so far from the profession and how has it been like perceived and what are some questions you’ve been getting?
DR JENNY HOWARD DC (GUEST): Yeah, I think the biggest perception that I have is like, how did they do that? You know, how did they set up a campus in a year? You know, because this really came to fruition. They started hunting our main campus. So life west and Hayward started hunting for an additional site. And they had, you know, a kind of a connection, if you will, like a business dating service, I would call it, that connected them with Bellevue University here in Nebraska. And the two campuses really gelled based on their ethos. You know, life west has that ethos to give, to do, to love, to serve from your own abundance without expecting anything in return. And every single thing that Bellevue University does encompasses that and they just, you know, it’s stated in their mission and vision differently, but the two campuses melded so well together. And so essentially what we’ve done is we’ve, we’re renting space at an existing college. They have all the amenities, food services for our students. There’s a gymnasium, there’s a library, anatomy and physiology labs, like all the amenities are here and we’re just renting space because Bellevue University, 90% of their students are online. So they have this space to bring the community in and make their campus grow in a way.
JAMES CHESTER (HOST): That is really cool. Yeah, I didn’t know some of the nuts and bolts of like the systems that were involved out there. But, you know, I come, you know, I’m a Christian guy. So I love it when people plant churches and when they like go and like, you know, do the right thing in a community and give communities hope. And that’s kind of what I look at what you guys are doing. It’s like planting a university with a great ethical standard and great educational model into another location that can benefit from it. And I know that there’s some things that you wanted to talk to us about, about benefits and the faculty and where you guys are at and some of the growth that’s happening. So maybe you could just talk to people about why somebody would choose to come study there and why it’s something that you are supporting.
DR JENNY HOWARD DC (GUEST): Yeah, well, our logo or our, I should say our motto is Nebraska. Why not? They ask us why Nebraska and we say why not? So, no, but in all seriousness, our class numbers are small. So at the most, we are going to accept 35 students per quarter twice a year. So we enroll every October and every January and we keep that student and faculty ratio low. That way it is a more tight knit group. The students aren’t going to get lost in a class of 150 students and the cost of living, you know, it’s a little bit cheaper here than it is in the Bay. I think the values to of the Midwest kind of plays a bit into why we landed here as well. But also, like it’s our vision to be able to provide chiropractic education across the world. So not only is it something that we want to, you know, provide here in Nebraska, we may look at, you know, expanding to other places across the world. And I think making chiropractic education more accessible is key. And, you know, today’s learners, they want to stay close to home.
JAMES CHESTER (HOST): Yeah. And I mean, I don’t need to like pitch the fight for anybody, but it’s a vitalistic school.
DR JENNY HOWARD DC (GUEST): Absolutely. Yes. We stick to that core foundation of the chiropractic philosophy.
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…
Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.
Now let’s hustle!
JAMES CHESTER (HOST): And you know, having an open conversation, Life West has sponsored and supported our show for some time now. And I think a lot of it’s due to our tenets. We support subluxation-based chiropractic. We speak the same language. We believe in universal intelligence and the green books. Like those are things that we have to like really hold on to as a profession instead of saying, you know what, we’re going to go this musculoskeletal route. We’re going to go this pain based route. And I do think that there is a place for that. But I also think that we could operate a really awesome profession based on the philosophical roots of the profession. And we could talk, we could talk other things just as long as we don’t remove them. Because I think that what life West has done for since its inception has produced really great chiropractors that had really great philosophy that know how to adjust. And I think that if you paired it back to that, that’s really what we need in all chiropractic schools. Really great philosophy, really great adjusters and people that can own the profession and not be confused at what they’re doing once they come out into the open market and don’t know how to adjust or don’t know how to go into business. And that’s a big problem. So I’m so excited that life West is doing what you guys are doing, not Bellevue. And I’m really, really grateful that you’re a part of the leadership division out there. Thank you. Let’s future pace this thing. Let’s talk it out. Let’s lay it out. Like, what are your hopes over the next couple of years? What do you hope to see happening? How do you hope to see your position grow, expand? Like what do you see happening?
DR JENNY HOWARD DC (GUEST): Yeah. Well, one, I hope to fill the seats here at life West, Nebraska. I am super excited for our incoming class this fall. And I think after this fall, we’ll probably have a wait list and be able to really grow chiropractic in the heartland in a way that it hasn’t been portrayed before. There’s not a chiropractic school here in Nebraska. So having that here and getting chiropractic out to the community, especially over these next five years, I think will be a really great way for us to incorporate chiropractic into the heartland, if you will. I’m going to have a moment of loss here. Go ahead with your next question, Jim.
JAMES CHESTER (HOST): Oh, yeah. I mean, I just, I think.
DR JENNY HOWARD DC (GUEST): Oh, you said how where my role, hopefully my role, you know, right now I’m the campus director and it’s my hopes that eventually it would turn into like dean of students as the school grows. So we’ll kind of see how things evolve and where we go from there.
JAMES CHESTER (HOST): So I, this is something I’m curious about that I don’t know, but this is why I led into that because I’m sure you guys have president, vice president of the schools too.
DR JENNY HOWARD DC (GUEST): All of our main, everything’s run out of California right now. Okay. All of our curriculum, everything comes from there. We follow the exact same standard as the main campus. We’re just delivering it here in Nebraska.
JAMES CHESTER (HOST): So Ron oversteins still in charge of this whole operation.
DR JENNY HOWARD DC (GUEST): Yep. Ron oversteins is the president of life West all encompassing, you know, life West Midwest and, and in Hayward.
JAMES CHESTER (HOST): Cause I’m sure I’m not alone. I’m sure a lot of people are curious like, how is the structure? How are they doing this? Like, how did it happen so quickly? Like you even said, and like, where’s the projections going? And it is cool that you guys have decided to partner with a campus that was underutilized. And I do think that there’s a lot more of that going forward, like co sharing and supporting resources and resource pooling and putting great programs in. And I do think it would be really, really, really awesome to see what you guys are able to accomplish with this and then how you can take this same system and then match make. And replicate it. Yeah. Match make other colleges that are underutilized that have great market operations and great market opportunity and then say, okay, this is the next fit.
DR JENNY HOWARD DC (GUEST): And then right.
JAMES CHESTER (HOST): That’s our hope. And I mean, I’ve had this conversations many times. Like, what would happen today if everybody, if president, RFK, junior said he becomes president, all of a sudden he says, Hey, everybody needs to go see the chiropractor. Whoa.
DR JENNY HOWARD DC (GUEST): There wouldn’t be enough of us to see everybody. We need more chiropractors.
JAMES CHESTER (HOST): Yeah. So I think right now it could be seriously the calm before the storm. And it’s been said, I’m sure you’ve been to so many seminars that people said, there’s never been a better time to be a chiropractor. I mean, it’s kind of cliche, but it’s real. And what a better time to be a chiropractor than to know that our country really needs more chiropractors. And we need more principled chiropractors. We need people that can go out and, you know, spread the good word of chiropractic and be those pillars in the communities and actually like be successful. So I think it’s really cool that you guys have a good model. And I don’t think that there’s a limit to what you guys are capable of doing. And I’m really excited to know that you’re holding numbers 35 per, it’s a, it’s a twice a year.
DR JENNY HOWARD DC (GUEST): So quarter, quarter system. Yep. So we enrolled twice a year and October and January.
JAMES CHESTER (HOST): Okay.
DR JENNY HOWARD DC (GUEST): The maximum of 70 additional students in a year.
JAMES CHESTER (HOST): Yeah, that’s really cool. And right now you said that there’s faculty, you guys are going to bring more faculty on.
DR JENNY HOWARD DC (GUEST): Yeah. So as we grow, we’ll start our second quarter in January. So we’ll bring in another first quarter. So we’ll have our first quarter faculty that’s here right now, teaching first quarter, and then we’ll bring on additional faculty to help teach any classes that we don’t have somebody scheduled for, you know, in that second quarter. So our faculty numbers will grow as our students grow. But yeah, it’s a really unique model. And I’m so excited for the students here. They’ve had a great couple of days this week already.
JAMES CHESTER (HOST): So. So in regards to the school and your position and the excitement around the what’s going to happen and how it’s happening, is there any questions I haven’t asked you that you think would be pertinent to share with our audience today?
DR JENNY HOWARD DC (GUEST): You know, I think just the way life west models their curriculum, we have what’s called clinically inspired learning. And so that first year, our students are hands on, hands on learning in our technology training center. They’re with a reciprocal student. The second year, they’re in the clinical setting. So they’re getting hands on earlier. I think, you know, when I was in chiropractic school, it was way into my almost into my third year of chiropractic school before I started adjusting outpatient. And then once our students are, you know, meet that clinical, those benchmarks, they’re able to go on service trips multiple times. And we offer service trips three times a year. And then the last year they get out into a preceptor program. So we get them into a doctor’s office. We want them to leave our campus and go into a doctor’s office for the last year of their schooling. That way they get that real business experience. And a lot of it times it’s like, it’s like a warm up interview. They’re with this doctor for a year potentially. And by that time that doctor is really invested in this student and it leads into a job offer. So we’re helping create those relationships. So that way every student doesn’t feel like they have to go out and start their own clinic, you know, because it’s tough to come out of school with debt and then to open a business and to get patients in there to pay for all that debt. Like that’s, it’s overwhelming, you know, and I experienced that myself. So I think that’s one of the most unique things. And maybe, I don’t know, maybe all chiropractic schools are like this. But when I went to school, my curriculum was not structured like this. And I just absolutely love that we’re hands on the first day when we’re here.
JAMES CHESTER (HOST): I think it’s important. Let’s talk a little bit more about the necessity of these service mission trips. And where do you guys go for those?
DR JENNY HOWARD DC (GUEST): Yeah. So three times a year, we take students and clinical doctors. So it could be our staff doctors, our faculty, or doctors from around the community. And we go to Mexico, Tonga, and India, three times a year. And we take those students there and they get to experience the culture. They get to, you know, as long as we have a good relationship with the government, so it’s safe for them to go there. We’ll have a place for them to stay, food for them to eat. And you know, they just have to get themselves there. So we help subsidize that cost, if you will, to get them on these trips and get them that clinical experience, get their hands on more patients than they would have ever dreamed
JAMES CHESTER (HOST): of. That’s really, really inspiring. People that watch our show know that I’ve done two documentaries. We’re working on our third one right now called Adjust the World. And it’s going to be about the power of the chiropractic adjustment. There doesn’t have to be money exchange. There doesn’t have to be an insurance policy exchange. It’s just the power of the adjustment. They don’t have to speak the same language. So I think it’s really cool that you guys are doing the service mission trips and it coincides right with my ethos and my messaging is one adjustment can change someone’s life. And the more opportunities that young chirros get to adjust and to be with people and take care of them, the more powerful they become as practitioners when they matriculate from the student to the doctor, which I think is really, really cool and inspiring. So that’s why I wanted to ask you that question just because I know that there’s a lot of opportunity out there for people that get into a chiropractic program. And when people get into a chiropractic program, we want to see them succeed once they become the diploma doctor and once they get the cap and there’s bigger horizons to find as that journey goes on. And I’m really excited, Jenny, that they promoted from within. They found themselves somebody that really loves a profession that really wanted to go out there and support this college planting out there in the Midwest. And it’s really, it’s empowering to me to see you step into that position because I know a lot of people are going to benefit from your dedication and your desire to see these students progress and have good quality careers. And you’re going to see what you do now come back tenfold or 70 fold. Because each one of these, this waiting list student list, you’re going to see each one of those careers start to bloom after they finish those clinical hours and the school hours and they’re going to go out there. And then you’re going to have like these proud moments like you’re number one, like, you know, you’re number five or you’re number 70 or you’re number, you know, 235. And because of our dream and vision, now you can go forth and serve, which I think is really impressive. Thank you for doing that.
DR JENNY HOWARD DC (GUEST): Absolutely.
JAMES CHESTER (HOST): At this juncture, if people want to work with life West in the Midwest or they want to enroll or they want to reach out to you directly, where do we send them to?
DR JENNY HOWARD DC (GUEST): Yeah, they can go to our main website, lifewest.edu or go.lifewest.edu. I think that’s for our admissions department. You can follow me on Instagram, drjen.lifewest.edu. I think that’s what it is. I’m on Instagram and Facebook. And then we also have a life West Nebraska Instagram page. So always accessible on any of those channels.
JAMES CHESTER (HOST): Well, this is a really great episode. I think it’s amazing what you’re doing. I support you guys full on. Thank you for supporting what we do over here at Chiro Hustle. And I’m going to close out by telling everybody the same thing I do at the end of my shows. You’re just one story way. Keep hustling and go life West in the Midwest. Thanks, Dr. J. Have a good day. All right.
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please take a moment to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode was brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…
Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.
We are Creating a Healing Network with John Dearlove – Chiro Hustle Podcast 561
May 16, 2024
President founder eNurtureReferrals .com, CEO of New HealingCareNetwork .com, Former CEO of Mercola .com, Cancer Treatment Centers of American, TeraGlyph iMatchNetwork, JL Dearlove Ad Agency
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…
Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.
Now let’s hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 561 of the Chiro Hustle Podcast. I’m your producer, Luke Millet, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing John Dearlove. And if you want to hear the story of how we’re creating a healing network, stay tuned. Welcome back. This is another episode of the Chiro Hustle Podcast. Today I have John Dearlove on with me. I’m really excited for this interview. We’re going to talk about a lot of things with communications and tech and marketing and brand. I think that there’s a lot of things that people are going to learn from this episode today. So please take out your pens, papers, your digital and take some notes as we go through the center of the process today. Before we jump into episode 561, I’m going to let you know our big why. Why do we do it? We do over here at Chiro Hustle. Well, first things first, we protect freedom of speech. We think that’s so important. A lot of people out there that are creative and think outside the box, they get shadow band, marginalized, censored. And we’ve never done that to anybody. So we really believe it’s important to protect freedom of speech. So we’ve never censored anyone because we don’t like to be censored either. Then we do believe in medical health freedom and family health freedom. We think they’re not the same things, but we have to focus on them as a culture. And then we’ll get a bit more philosophical within the Chiropractic profession. We believe in BJ Palmer’s Sacred Trust and protecting that. If you don’t know what that means, go right now to your favorite search engine and look for BJ Palmer’s last words. You’re going to learn more about Chiropractic then you previously did. I guarantee you. Then as we round out the intro, Subluxation-based Chiropractic, we believe in that and support that. And we believe in innate intelligence or universal intelligence that when man or woman, the physical gets adjusted, it connects them to man or woman, the spiritual. Now that that’s all laid out for everybody, that’s our big white around Chiro hustle. Now I want to give a warm welcome to John D’Arlev. Welcome to the show.
JOHN DEARLOVE (GUEST): Go ahead and show.
JAMES CHESTER (HOST): Yeah. 561 of these episodes, I just saw you over at Mile High. And you guys were extremely busy and we’re doing really important work over there. So we can talk a little bit about that too. But first things first, I’m curious about your uniqueness in this awesome World of Chiro project, what makes a unique in Chiropractic?
JOHN DEARLOVE (GUEST): The fact that we produce record breaking results for our Chiropractors that we work with. As we have done with other relationships including cancer treatment centers in America, I was the CEO of mercola.com to get made of the highest doctors, traffic website in the world, doctors websites. And we’ve done this from a lot of chiropractors including like Dr. Ziggler who’s been on your show, he’s a PI chiropractor. And he actually has retained it as he’s stated over four and a half years, he’s retained or 70% of his patient relationships.
JAMES CHESTER (HOST): So I think a big cornerstone to what you’ve done is helped grow brands. And Mercola, I think it’s cancer centers, right?
JOHN DEARLOVE (GUEST): Yeah, cancer treatment.
JAMES CHESTER (HOST): Yeah. How did you come into those organizations? What did it look like inside of there? And what did you take it to?
JOHN DEARLOVE (GUEST): Well, so cancer treatment centers in America was struggling with bankrupt almost three times in the 90s. And I came on board, I went to a board meeting in San Merit, Switzerland, gave a whole presentation of my background’s behavioral analytics, gave a presentation of the board and the senior staff and redirected the entire company as far as how and who they’re communicating with. And took it from 32 million to 3.5 billion. So about 10,000%. Then we also did the same thing. I did the same thing as the CEO of Mercola. I am doing about 200,000 subscribers. There’s other kinds of problems. I won’t get into the specifics. But there is almost everything. There’s probably a corner, let’s say, to say, restructured the whole thing in about several months, three or four months. And skyrocketed to from 200,000 to about 5 million subscribers and turned it into the highest doctor’s traffic websites in the world as far as traffic. And I hired the doctor Oz, I hired the doctor Phil.com, and I hired the mail.com. And I actually have a Lexa public rating rankings that shows that we did accomplish that. That’s from 2000 tell. I’m happy to show that. And as far as doctors, basically, the example I was giving you about Dr. Ziegler, I understand that he was sharing with us that he was spending 15,000 or 100,000 in doing trying to communicate and stay in relationship with his patients. He had a team of freelancers. And that when he saw our program and realized we would actually give him weekly two-hour articles, and four articles a week over a period of 52 weeks for 3500, he just went completely with us. And then after four or four and a half years, retained 70% just so you understand on the Internet, if somebody sends a weekly emails, it was at any sort, they typically go down to two to five percent within a year. And so he’s retained 70%. I mean, he’s when a patient has another occurrence of a health issue a year or two years later, they come back to him. And that’s what we do for all the chiropractors.
JAMES CHESTER (HOST): Yeah, it’s really cool to hear this because I know that that’s one of like the hardest thing for anybody inside of any market is how do I get more traffic?
JOHN DEARLOVE (GUEST): How do I get more attention? Yeah, so, and honestly, chiropractors have about 80% inactive usually. And your audience probably can understand and relate to something in that category, about 80% inactive, 8%, 20% active. And so if you think about your inactives right off the bat, by actually putting out, it’s all about relationship, it’s communications and it’s timing. If you put out weekly articles that are valuable and useful, that’s not just about chiropractic, in fact, the chiropractic should be a very small part of the articles. However, it can be embedded, it just shouldn’t be blatant because otherwise you’re telling and selling. So what you really should have is articles of all sorts and diversity on health, but you said about three articles that we do three articles a week on health in general. One article a week that’s actually lifestyle, which we call the surprise in the cracker jack box. And that keeps the people opening, seeing what else is in there. So the point being is that you want to have articles that are engaging, have useful problem solutions. We do the same, the research team that I’ve built with my role. You know, writers, my software team is out of my nose. So basically write articles every week and it’s all researched, it’s all right, but it’s not, we’re not doing fear and certainty and doubt. We’re not pushing fear, we don’t have one article ever for our doctors that says anything about vaccinations, but the doctor can write their own comments, they can write their own articles, they can add those to it, they can opt out of articles, but it’s all in their control. So the point being is sending those weekly, builds a relationship with the inactive, going back to the inactive. And so now you’re re-engaging them on a weekly basis. Now if you just think about math, if you get 25% of your inactive or the next year or two years to come back, that actually equals, if it’s 80% it doubles your patient, active patient face. That’s just your math, right? So you know, so the point being is here’s one way is just doing that. The second way is your best referrals come from your active patients. That’s the 20%. Well now when you get going out and going to the whole 80%, a lot of those may not, some of those may not come back right away, but the entire group, it members you and they start, you know, forward those articles to load ones and they’ll see your name and they’ll start getting referrals because that’s the best referral because when you’re active for your patient face, this is your inactive re-engaging them. This skyrocket should referrals.
JAMES CHESTER (HOST): You know, I’ve been doing a lot of communication with people who are marketing for 15 years now. Why does the content marketing strategies you work? Why do they work so well? I’m just curious.
JOHN DEARLOVE (GUEST): You know how they work so well because all we’re doing is just like chiropractors open up the, you know, like Dr. Bradley Roush states and I work, we work together and you know, he’s working with Bobby Kennedy, we speak with Bobby Kennedy all over the country. He’s just like we did, you know, at Denver at Mile High and Sherman and other places, but the point is that as Bradley at Dr. Bradley talks about is that, you know, opening the channels that are locked, you know, that’s what chiropractors are doing and then, you know, your body innately heals itself, right? Yeah. Does that make sense? Yeah, that’s so my intro. So my point to you is what do we do? We’re taking the obvious, the blatant natural paths that are already there and we’re doing it super affordably, super effectively. And so one of the things we actually do as well is that we do video reviews, patient reviews. So we do patient reviews. We give you the Dr. A phone app and you know, if they want to go down this road, it’s really effective and you just, you know, in the patient, how many patients do you have a day that actually say, oh my gosh, I can’t believe what you just did for me right after you do this treatment. It happens all the time. So that moment of enthusiasm, you take the phone app and say, would you mind repeating that? I have so many patients who would really benefit from this. You just, this is an eight. This is just like what you do for the patients. You just say, would you mind repeating that? And if they say yes, which is an 80 to 100% of the time, I can give you like Dr. Ron over in Manhattan, you know, you just hold that phone up, you know, you know, hose your phone up, have them repeat what they just said. And then you give it to them to review and they review it and then they give you one to five stars. Usually it’s four to five. It’s very rarely below five. And if it’s below four, it doesn’t go out to a social media. But it automatically goes to a social media. So the doctor doesn’t have to do anything. Rewrite the articles. It’s, you know, it’s all high quality. So, you know, it’s all produced for them, but then they can add their own comments. They can add their own information. We’re making it innate. We’re making it natural, but we’re actually producing the highest quality there is on the internet. That’s how I built Mercola. People say it in the other time, you know, there’s a lot of newsletters out there. You know, it’s used in other newsletter, really? So it was Mercola, just another newsletter. You think I put some formulas behind that, made it the highest traffic doctor’s website in the world and still is, right? So the point is, is others try to compete like Josh, I actually other ones, but you know, they don’t have the formulas and you’re going to get the formulas that I built. You know, that’s what I do for doctors, for entire doctors.
JAMES CHESTER (HOST): That is brilliant. I love it so much. So when it comes to these videos, because I’m curious, because I’ll just tell you, after I finish a show, I don’t have the same like, sales cycle that you do for getting these things, I’ll reach out, say we’ll do this interview today on a Tuesday. I’ll reach out to you Monday and I’ll say, Hey, John, if you like what we’re doing over here at Chiro hustle and you think that we’re making an impact in the world, would you mind doing a 30 second to one minute test money will say in what we’re doing to help the profession?
JOHN DEARLOVE (GUEST): Yeah, you can give you a link. You could send it right to them.
JAMES CHESTER (HOST): Yeah.
JOHN DEARLOVE (GUEST): So we can provide that to you. Phone app and it’s also a link to the patient doesn’t have the time to stay. You can send it to them. We have doctors in San Diego that have patient. You know, they’re not testimonials, really. They’re reviews. There’s a difference. Testimony. High like this. All hot, you know, all recorded and it’s all studio or whatever. But the fact is this is real authentic and everybody knows it when they see these patients because they’re all different environments. So we have a doctor in San Diego that actually had sent a link to a patient in the fluid for Alaska. Now, you know, the doctors in San Diego and you’ll see this video out of 275 videos that this doctor has. Think of that. How many? And you can see how many they have. Think of credibility. But the fact is the third or fourth one I can send it to you. You want to see it. The third or fourth one has snow on the ground and she is talking about how worthwhile it was to fly in. That’s like what we did for cancer treatment centers in America. 80% of the patient, 90% of the patient is staying from outside of the state. Very, very hospital.
JAMES CHESTER (HOST): Wow. So I look at marketing too. I’ve been talking, like I mentioned, I talk to people all the time in the space. A lot of times people only pay attention to the people that are showing up on a daily basis. You talk about reactivation, old list, old patient files, dead files. And I think it’s really important that people pay attention to those that large percentage.
JOHN DEARLOVE (GUEST): Yes. That’s a piece. It’s a piece. But it’s also the piece that actually gives you more referrals because the best referrals you get is 20% of your actors, only 20% usually of the 20%. Well, now if you get 20% of the inactives, that’s almost as many as your activations. But wisely, it is nearly no matter because 25% of the inactives would be the equal.
JAMES CHESTER (HOST): Well, anybody out there that’s listening, you know how much it costs to acquire one patient. And you know how many dead files you guys have sitting on your electronic health records right now. They all do. They’re all like, gosh, let me go see how many inactives I have right now. They’d probably be like, oh gosh, that’s a lot.
JOHN DEARLOVE (GUEST): 80% about 80% usually. So you’ve been in business for five to 10 years.
JAMES CHESTER (HOST): And I’ll just be honest, when somebody like me starts getting chiropractic somewhere, we get busy with life like the patient base. And we’re distracted. And we don’t maybe finish our care or we don’t maybe we feel this guilt or shame of saying, gosh, I didn’t make that last visit. Now I’m not going to go back. Sure. Now I have an excuse. Now I’m just I’m going to deal with this and the relationships over.
JOHN DEARLOVE (GUEST): So you understand that is my background’s being real athletic. So 80% of women are the nurturers and gatherers. They’ve been doing this for the last several thousand years. Okay. And men have been hunters and seekers. And so the women are the ones that really read the most. I always say that these doctors conferences, 80% of men rarely read and rarely write. They’re producing the content for you. You can add comments to any article in the previews. We can be a preview for a whole week before it takes five minutes to read all the articles. But you may have comments. You should if you can, if you have time, but we have a lot of doctors. I can not tell you that like Dr. Bradley Roush will probably kill me if that’s what I say this. But I know he almost has never read the articles, but he when he does, he loves them. And he’s ecstatic. But the fact is it’s automatic. He doesn’t have to. But if he wants to, and he goes through them, now some of the stat docs have really good front desk people and some teachers before, and they love the articles. And they can actually make suggestions and come up with comments. And we’ll give you some algorithms as to some things you can do with hashtags and writing your own articles that actually puts you to the top of Google in the first one, two, three pages. Dr. Ziegler sent that. And he owned those first two, three pages in Utah for PI, for personal injury, when people are looking for a doctor for injury. That’s not sponsored. And we have, that’s free. We want to use our system. It’s this automatic. So we have doctors like Dr. Ron in Manhattan. He was paying six to 10,000 a month for his Google sponsored ads. And as he says, it must never matter whether he’s about six or 10,000 a month. It’s about the same amount of people that came in. It was just very every week. It was crazy. And for nine years, Dr. Rachael says he was white. Sorry, sorry Ron. But the point is, is that when he used our system, suddenly his life changed. Because it was automatic. It’s all systemized, and he can do additional things. And he should do additional things. So we have doctors that do write additional things like Dr. Ziegler. And you can own those first two, three pages of Google in the search engines with your specialty by just adding comments and adding some articles periodically. It just pushes you to the top.
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JAMES CHESTER (HOST): I’ve been waiting for a while during this interview to ask you, why? Why chiropractic? Why are you going all in with helping these natural healers with your abilities of content marking and first-page, second-page Google video reviews, articles written, old files, reactivations, like why? Why are you taking such an interest in this group of people?
JOHN DEARLOVE (GUEST): Okay, so number one, we’ve been living in a healthcare system that’s actually sick care. I think everybody agrees. This is a sick care system. It’s based on symptomatic assessment and treatment. It’s highly focused on pharmaceutical and surgery. It’s highly focused on going to healthcare networks that are sick care networks. The one group that actually has not been touched, and I used to have an ad agency in Michigan Avenue, 20 years, I was on the dark side. We did the advertising. The only country in the world at that time, only New Zealand now can do ads for pharmaceuticals. So I was on the dark side. This is full circle. My intention is to change this entire direction. Care factors are the leading group that have the greatest potential to make the difference and to start this movement. We are creating, I’ve been asked to the CEO of a national program that is creating a program and making it super affordable for doctors and we’re starting right with care factors because they’re the ones that have hands-on relationships with patients that without focusing on drugs and surgery. They really heal. When I say they heal, the new network we’re building and we just haven’t launched it yet. Everything we’re doing right now, anybody that gets in is going to be granted farther than. This new program is healing care. Not healthcare. Not sick care. It’s healing care network. It’s going to be across them. We’re starting with care factors but we want to put care factors with MDs as well by the way. I don’t know if you’ve heard about Epic but Dr. Stan who actually brought this to Sherman, it’s in Sherman. It’s in Life University. It’s a soundway proven and it’s adjustment with soundways. There’s new technologies we’re going to be bringing forward through this new program and through this new network. We’re going to be able to tie doctors together when you need a doctor if it’s special that you’re going to be able to find them really quickly. We’re creating a system with our videos so it’s going to be a patient rating system on specific modalities, specific DRGs, digestive really. Specifically what the patient says, pain, back pain, shoulder pain, whatever it is, the doctor will be able to click on it and then own that, you know, have the most amount of ratings that are video ratings, orthodontic, so you can go online and find who’s got the most amount of ratings. Anybody who comes into this program right now is going to be able to be at the top of that rating system. There is nothing like it so my intention is to help care factors be the forefront of this entire movement. I’m sorry for the lying answer.
JAMES CHESTER (HOST): No, I love it. It stirs up a couple of things for me. I want to get a bit more granular with the answer just on the reviews. But the campaign that I’ve talked about a lot for some time now is to heal the healers. We need to make sure that we’re nurturing and protecting these chiropractors because I look at it like war or like a chessboard. Every time that a chiropractor goes into financial despair or default or the student loan succumbs them or whatever it might be, they might fall into, I don’t want to practice chiropractic anymore. We lose one of our frontline soldiers.
JOHN DEARLOVE (GUEST): Sure, sure.
JAMES CHESTER (HOST): So we need to heal the healer, man.
JOHN DEARLOVE (GUEST): Okay, so not only heal but protect. Yes. Okay. So Dr. Bradley heard me give a speech with Bobby Kennedy in 2019 at a pediatric conference. He heard me say that if you follow, if you allow me to help you with our programs, we will keep you from being canceled because we don’t produce any content and don’t put any content out there that will get you canceled. We just give you inspiring information for your patients, right? And for that to be forward and nurtured. Secondly, we’ll keep you from being jailed. I’ve worked with many doctors that have gone to jail. I’ve been involved with ACAM, American Colleges of Advancement and Medicine on the board. I can tell you stories that take too long for what you have today. And then the third one is killed. How many doctors do we all know that have been killed? You know, some people wonder, I can tell you, I know, and the more you go out there and the more you put yourself in the limelight and the bigger your audience, the higher potential is you can be killed, right? You know, either canceled, low end, jail, higher end, as far as audience following you. And then killed. These are factors. These are, I mean, would you agree? Would you agree?
JAMES CHESTER (HOST): I would agree with you. From my perspective, I think it’s unfortunate, but the financial end of it is the biggest situation.
JOHN DEARLOVE (GUEST): It’s actually controlled.
JAMES CHESTER (HOST): I see the financial despair as the elephant in the room. I see your things that you’ve mentioned as like real concerns for like popularity and speaking the truth and where we’re at today with the social media marketplace and like tribalism and followers and traffic and attention. But really the big concern I see is our chiropractors get out and they don’t know how to pay their bills because it’s so extremely expensive to be an upstart. They don’t want to be an associate because it’s demeaning in a way. And they get into the marketplace and they’re like, well, I have overhead. I want a nice office. I have to have staff. I have to have all the bells and whistles. And the next thing they know, they’re not seeing enough people to actually create a quality of life and a good living. And it’s really tough on them. That’s what I see.
JOHN DEARLOVE (GUEST): Okay. So let me just tell you that Dr. Bradley Roush, we have a program to help doctors as well and everything you just talked about. And that is to maximize the minimum. In other words, you don’t need to have the flashiness, the biggest or whatever. Focus on what you really do need. And he actually can help. We have doctors doing onsite training. He has programs, they’re neurological programs. And he’s a chiropractor. I understand. But he has got all these different degrees and backgrounds. The fact is that on Park Avenue in New York, he will have doctors fly in and spend a day with them. And he’ll teach them how to see. And he’s retained 70% of his patients before even he started using our programs. But now it’s even better. So the point is that he actually sees between 100 and 220 patients a day with 70% retention. But he actually has super high outcomes and value and appreciation. So how does he do that? But he does it also in a very effective financial way that actually, to your point, don’t overstretch yourself. He actually does consult on this exact area, on what to do, when to do it. He’s sold, I think it’s something like seven or eight practices. He’s has extremely high success all over the country from Vermont to all over the Dominican Republic. I think he was in Spain. He’s actually a remarkable guy. And he actually consults. And it’s very quick to get to understandings with him. That’s really a very important network. He’s part of the network.
JAMES CHESTER (HOST): That’s really good that I see it from a different licking glass. You see it from a licking glass. And Bradley sees it from a licking glass. Now I have the prospect licking glass. We’re going to talk granular and then we’ll wrap up. So everybody out there right now, as you’ve noticed, they’re not looking for sick care method. They’re looking for, as you call it, healing care. And they are looking for something. They just don’t know what it’s chiropractic. And they’re looking for somebody to know, like and trust. And you do that. And this is the part I’m trying to get to is. It’s the granular effect. It’s the videos that they see that when they search their chiropractor. It’s a very patient video. So what’s better for that doc? Do you suggest that they do a video only? Or do you turn that into a text review also that goes on to the searches for text?
JOHN DEARLOVE (GUEST): So first of all, like a Google review. So first of all, you should be doing articles every week. So there’s all types of learners and relationships. A lot of people think the video is the only thing. I can tell you it’s one thing. Getting an inbox every week and having your name coming into the inbox, even if they just see the subject line, as Dr. Casey wrote in Texas, has always said, and she came out of a partner. But the fact is, and Dr. Fab, I think, has said this many times as well, getting your name constantly in the inbox every week, and then people opening that and reading articles. Next of all, having your videos in a place to see the videos in your articles every week. The next thing is that’s being broadcasted. That’s broadcasted out. So how are you going to broadcast out the videos? The fact is, each video gets broadcasted out, but you want to just make sure that you’re reaching the patients in every way. The second thing is the videos. The videos are really important. Why are those important? Because it’s that authenticity, the credibility of a patient saying these things. But how do you get in your hands? So we’ve got a doctor right now that’s going to be flying in next Monday to see and work with Dr. Bradley in part gathering from the Midwest, and he’s going to spend the day with them. And his question is, how do we get those 120 patients a day? I say, well, first, learn how to treat them and do 120 a day. And then use our systems. And that’s why you’re doing all of it at once. You’re not doing one piece at a time. You’re doing it all. And you’re doing it very affordably. We’re making this so affordable. Realize at $200 a month, which if you text me, we can get you a set up for $99. Actually, it’s an annual fee that comes down to $99 annualized times 12. But the fact is, for basically a couple hundred dollars a month, every patient that it becomes enthusiastic, almost every one of them actually give you a video and make a statement. And then how that automatically posted for you without you doing anything, once they click the approval and they give you a rating of four to five, it goes automatically onto your social media. Second thing is we have another place where you can say, by the way, do you know any one of your family loved ones that has any health issues? You know, they might have some of these health issues that you’ve experienced. Would you mind actually putting it on your social media? 80% of them. This is reach you don’t have. This is extended reach. Those patients click that, that’s going out to their social media. So everything we do is innate. Just like you as chiropractors do, everything you do is innate to heal the body, let the body heal itself. As Dr. Bradley Ross says, everything we’re doing is to actually build communication relationships. This is all about relationship, about relationships that are ongoing continuous, right, with all these different factors. Because if it’s just one thing, it’s just one thing. When all these things come together very effectively, very affordably, you have relationships and they exponentially grow. So when Dr. Joe at Mile Hyde started, he was the first speaker, you saw him, right? He said, two plus two is four, it’s never going to change. Two plus two is four.
JAMES CHESTER (HOST): Remember that?
JOHN DEARLOVE (GUEST): Yeah. And I came back in my opening speech and said, well, that’s nice, but how about changing the factors? Two times two of the power of 10 is 2048. I work in doing those kinds of math figures. You should rather have 2048 more patients than two plus two is four. Are you with me?
JAMES CHESTER (HOST): I’m with you. I’m with you. So based on that statement, I got two last questions for you. Where’s the profession going? Where do you see chiropractic evolving into?
JOHN DEARLOVE (GUEST): It has choices. Yes, currently, I don’t know, everybody has different figures. There used to be 65,000 chiropractors. That was about 2011, 12, somewhere in that area. Maybe it drew maybe 70,000 chiropractors. I would suggest you during COVID, there’s a very large amount of baby grimoire chiropractors that actually either closed or offices. They’re so frustrated during COVID and after COVID. And so you have choices. And they’re all working, most of these doctors are working individually, separately, not as a community, and actually they’re kind of divisive in some cases. I’m looking at an inclusive program. Healing Network is an inclusive program. Figuring out who’s the best of the best in certain areas, not just chiropractic, but who you can rely on in different categories of other services that a patient might need. Be the center point of healing and become a network and support each other. We have chiropractors in our programs that actually put a header that has both their photos and one might be a 20-minute drive apart and they actually support each other during holidays and they actually go in and support their patients in one takes vacation. So the point is that you can co-market, you can do all kinds of really cool things. With our program, you can cross-market with realtors. You can start cross-marketing with dentists. I mean, there’s all kinds of cool programs that we’ve built and it doesn’t cost anything extra even cross-market with a realtor. If they have a new magazine and you have one, you’re going to be in their new magazine as the contributor of their three-high health articles a week and they’re going to be in years as the lifestyle article contributor. Now we don’t charge anything extra for that. So my point is I want to build a network for the value stream of changing from sick care to healing care, from health care to healing care. And the forefront, center point of that, our chiropractors, is the starting point. You guys are the pivotal center point.
JAMES CHESTER (HOST): Really powerful. So people want to work with you. What do we send them to?
JOHN DEARLOVE (GUEST): Our phone number is right on the screen.
JAMES CHESTER (HOST): 24-522-8950.
JOHN DEARLOVE (GUEST): And you can look at the website, but I’m going to give you prices that are going to read because I want everybody to get part of this. So I’ll give you prices that are shocking you will. So the point is is that look at the website, go to eNerturereferrals.com. Go ahead and look at everything. There’s a lot more to share with you. We have videos by Dr. Fabrizio Mancini that you can just give to a realtor if you want to cross market. And I can text those to you and show you how this works to make it really easy. Everything we’ve built and everything we have, I put 6.5 million into this program. This is not trivial for me. I’ve invested my life in this. And so my point to you is I’m doing this with great purpose. Just like Bobby Kennedy gets into facts, everything we’re talking about is factual and it’s statistical. I’m not looking at it. This isn’t a pufferin. This is real. This is the real deal.
JAMES CHESTER (HOST): Well I thank you for being episode 561 of the Chiro Hustle podcast. There’s lots of value in this. I’m sure people got their digital devices out and started making notes as we went through our interview process today. And if they didn’t, they were taking notes or they’re pausing this episode and they’re going back and listening a few times. Tons of value here. Is there anything I didn’t ask you that you like to share with their audience today that you were hoping I would have asked you?
JOHN DEARLOVE (GUEST): Well that’s a really great question. So I guess I just love to, I guess how do we help more chiropractors become a part of this network? I mean, anything, any ideas that anybody has, we’re here to help. We’re giving speeches almost every other week with Bobby Kennedy. I’ve known him since, you know, obviously been doing this since 2019 with him. We love to actually do more of that. We’re going to be, it looks like we’re talking to the dental market too. We’re talking about partnering with another area. Dennis has some of the largest databases. I mean, cross over with the dentist, we’re going to probably be speaking, I mean, they you know, but bringing Bobby Kennedy to this, I think there’s 300,000 dentists. So you pick a dentist, it wants to participate with you. And you know, it cuts you, you know, and either you skyrocket your database because you’re expanding into theirs with them. So my point to you is there’s all kinds of things we’ve already built. We love to share, text me and ask me and tell me any ideas you have. That would be, you know, that would be my answer to how do we expand, you know, how do we get more relationships and build this network. And it’s going to be launched this next year, but anybody who’s getting announced in the grandfather, then anybody we’ve served in the past will be your grandfather. If you’ve been a part of our programs the past, you canceled during COVID. We lost a lot of chiropractors dropped out during COVID because they closed the fact that this has come back and join us again. There’s more than we ever had before.
JAMES CHESTER (HOST): John Deere love episode 561 Chiro hustle podcast. Let’s build this network together. I appreciate you so much. Looking forward to the next time we get a chance to spend some time together. And just like what we’ve done with Chiro hustle, I look forward to working with you also. I think there’s a lot of growth in our expansion. I’ve been in touch with John over the past week pretty consistently. And I can tell you that the mind of what he can do for the marketing of chiropractic is really special. So I appreciate you taking the value relationship with chiropractic and seeing how we can all work together to make healing a better world for all of us. So with that, I close up by telling everyone every time you’re just one story way, keep hustling. Thank you guys on the next episode. Thank you so much, John.
JAMES CHESTER (HOST): Thanks for now. Thanks for listening to Chiro hustle. Don’t forget to subscribe and check back next week to continue hustling Also, please remember to give us a 5-star rating on iTunes to continue hustling.
This episode was brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…
Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.
How the IFCO and Chiro Hustle UNITE with Dr Grant Dennis DC – Chiro Hustle Podcast 560
May 13, 2024
Dr. Grant Dennis is an Amazon Best Selling Author, entrepreneur, philanthropist, and upper cervical specific Doctor of Chiropractic and a proud brother of the Delta Sigma Chi fraternity.
While in full-time private practice working alongside three associates across two clinics in the central Arkansas areas, Dr. Dennis also works as the COO (Chief Operating Officer), for The Specific Chiropractic Centers franchise (which is currently at 13 clinics nationally).
Dr. Dennis also teaches The Art of the Specific Knee Chest solid head piece upper cervical specific technique to aspiring students, and dedicated doctors from all over the globe and oversees their International Outreach Program. The Art of the Specific International Outreach Program is a philanthropic initiative that provides Chiropractic services to underserved, and unregulated areas of the world such as El Salvador, Mexico, and the Philippines in an effort to garner political legitimization while serving the masses.
Dr. Dennis also has served as the President of the IFCO (International Federation of Chiropractors and Organizations) since 2021, and served as Vice President for one year prior to that. The IFCO’s mission is to protect, and promote the salutogenic, vertebral subluxation centric practice setting and a patient’s right to receive that type of care for every man, woman, child and animal, internationally.
He is a past IRAPS presenter and has been a proud supporter and Regent of Sherman since 2017.
In August of 2020 he released a book called A Life without Migraines – A Little Holistic, and Little Known Method for Living a Headache Free Life, which hit the Amazon Best Selling list on its first day of release in more than one category.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…
Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.
Now let’s hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 560 of the Chiro Hustle Podcast. I’m your producer, Luke Millet, and here’s your host, James Chester.
JAMES CHESTER (HOST): Today, we have the opportunity of interviewing Dr. Grant Dennis. And on today’s episode, we discuss how the IFCO and Chiro Hustle unite. Stay tuned. Welcome back. This is another episode of the Chiro Hustle Podcast. This is a collaboration episode with IFCO, President Grant Dennis, and myself, pencil owner of Chiro Hustle. Really excited for this. We’re going to pump the volume up. We’re going to let you guys know why we do and what we do it for and who benefits at the end of this. We want people to support the work that we do at Chiro Hustle and IFCO. But before we jump into this episode, I’m going to let people know our big why. Why do we do it? We do over here. We’re going to speech Second Amendment. It’s big time. We’ve never censored anybody. We’ve never marginalized anybody. If you speak on our platform, you get heard. That’s really important. We believe in medical freedom and family health freedom. Those things are not the same thing, but that’s what Chiro Project stands for is I believe that Chiro Project is the last thing between check and make within medical tyranny. So I support Chiro Project unequivocally torn for hours today. After that, we get a bit more philosophical. I know that the audience really loves it when I talk about B.J. Palmer Sacred Trust and supporting the Sacred Trust. If you don’t know what that is, stop this interview immediately. Stop it now. Go over to your favorite search engine and look for B.J. Palmer’s last words. You’re going to learn more about Chiro Project than you ever knew previously. We do support sub-luxation based Chiro Project and we believe in innate intelligence and universal intelligence. So if you’ve got a school out there that doesn’t teach that and believe in that, go to a different school. And with that being said, we believe that when man or woman, the physical gets adjusted. It connects them to man or woman, the spiritual. Grant Dennis, welcome. You’re episode 560.
DR GRANT DENNIS DC (GUEST): 560, baby. Hey, listen man, drop the mic. What do I have? What else do I need to say, bro? Your intro is like, it’s gas, bro. It’s fire. It’s what gets me up every morning, man. I believe in every one of those things you just can resonate with that. I certainly hope all your viewers do. I love what you’re doing over there at Chiro House. I love everything you guys stand for. Thanks for having me.
JAMES CHESTER (HOST): Yeah, man, I know that we were having a really second level, third level, fourth level, fifth level conversation before the mic got live. And we were talking about how there’s a sense of urgency and we need to get people to believe in what they’re doing rather than wanting somebody else and an idea of leadership to step up and do it. There’s room for all of us at the table, right?
DR GRANT DENNIS DC (GUEST): Oh, man. There’s so many seats at the table. You know, there’s a whole lot of Indians, just not enough chiefs. And I think that one of the things that bothers me about chiropractic that I see across the spectrum of our beautiful profession is, if you were to walk outside your chiropractic office right now, or if you were to walk outside in the street, you saw a newborn baby lying out in the middle of the street and there’s cars flying by it, would you stand there and would you just look at that baby infant in the middle of the street? Or would you have a sense of urgency to say, you know, that baby can’t fend for itself. It’s, it’s literally helpless. I feel obligated to go out and grab that child out of the middle of the street. You most would do that, Jim, but here’s what’s crazy to me is that when it comes to the chiropractic profession, it’s no different. There are people out in our communities right now who are subluxated, who are sick, they’re helpless. Their bodies don’t adapt. They don’t heal. Their innate intelligence has got all sorts of interference in the body’s ability to heal and the brain to body connection. They’re truly helpless. They’re no different than that infant laying in the middle of the street. But yet, we have no urgency to go out and reach those people. We have no urgency to go and spread our message. We have been seeing 10% of the population for decades now. And I think the one thing that I just, that really, I wish people could understand is there’s never been a better time to be a chiropractor if you have a sense of urgency, people will flood into your office. And I know you get this because you go out and you’re not even a chiropractor, but you still go out with a sense of urgency and bring in hundreds of new patients into offices because you stand behind the principal. And if we had just maybe 10 to 20 more Jim Chester types of urgency in chiropractic offices, and I don’t just mean from the standpoint of going out and getting new people and bringing them into your office either. What I mean is going out and getting people into your office, getting them well, giving them the big idea, taking the funds they give you and taking those funds and putting them into things that perpetuate our message that continue to push the puck forward, that guard the sacred trust, that guard our ability to do this, that stand behind the same vision and mission that we’re trying to achieve here. But man, we have so many Indians who are sitting around waiting on chiefs to guide us. We need more chiefs to be put into place to be able to be leaders in our profession. And if we can get that, I think if we can start to view the world that way, 2020 primed us bro, it’s never been a better time to be a chiropractor. People are looking for alternative holistic health. It’s not if it’s when there’s going to be another thing that strikes our communities, that allows them to wake up to what it means to be healthy. We saw in 2020 people are flooding our offices because they want holistic health. They want to understand where health and healing comes from. But if we’re not showing up with the right message, if we’re showing up with needles if we’re showing up with STEM units, if we’re showing up with all this garbage that honestly is just confusion to our profession, then we’re missing a massive opportunity. And I just think that urgency, urgency to be more principled, urgency to get better results, results being removing the interference to the middle impulse, which we know is detrimental to the optimal life expression, becoming really good at that, becoming really good at selling and telling that message. And if we can do that with a sense of urgency, I have no doubt that our potential is limitless. I just wish a lot of people would understand the urgency that it requires and what’s at stake here and what’s required to make that possible.
JAMES CHESTER (HOST): You know, you said a couple things there and I want to key in on a couple of them. One of the things is the leadership positions and how people can step in and do work. And you know, acknowledging me for going out and scheduling a bunch of new people into chiropractic offices and believing in the standard of what that means to people. I was once told that if we don’t tell people the truth about chiropractic, someone else will close them for drugs or surgery. And if that doesn’t like fire, light a fire under every chiropractor, it listens to this episode under their butt to go out there and to save some lives and to like do that thing and to help more people. And then, you know, taking that money that they’re making and then like you said, putting it back into chiropractic related organizations that are doing the right thing for this profession. You know, I always tell people I’m not a DC, as you mentioned, but give money to your state associations, man. Like support those that support you. Give it to the IFCO, support those that support you. Give it to the colleges that still protect the sacred trust that haven’t been bought and sold by big pharma. Like that’s the problem too is a lot of these schools that per pretend that they’re producing great chiropractors, they’ve actually been infiltrated by a group of people that have retired out the professors that stood up for philosophy, that talk about subluxation, that talk about innate intelligence and universal intelligence and real deal philosophy. Like a lot of the schools have been bought and sold underneath our nose and they still pretend that they’re producing real chiropractors. And I hear all the time, I get a chiropractor, it goes into my office and they don’t know how to adjust as an associate or I have to hire somebody and train them for six months before they’re ready to be a chiropractor. Like there’s all these themes that I hear or they tell us not to adjust and to refer out because we can’t do like a cervical adjustment on people. And like I think that we need to support a few good schools and then we need to be like church planters and we need to go out there and plant new schools that have old school ethics that have old school philosophy and real deal adjusting like standards. And the hell with what they’re doing right now with these schools and selling them out and putting kids out there into the real world, they don’t know how to be chiropractors, man.
DR GRANT DENNIS DC (GUEST): No, they know that well, there’s only there’s no secret, there’s only there’s only one, maybe two chiropractic colleges to send students to right now if they want to learn the principal and learn business. I want to go back to something you said a second ago, Jim. What I hear a lot. Why should I join the state association? What’s in it for me, Jim? Why should I join the Chiro hustle? What’s in it for me, Jim? Why should I join the IFCO? What’s in it for me, Jim? What do I get? What do I get for that? Here’s the thing. To me, this is an opinion and you know, my two cents keep the change showing up in your office every day and earning a living through chiropractic is the minimum. That should be the bear. That’s the requirement. That’s the bear. That’s a given. You do that. That’s what you should do. You should do that. And guess what? You have all to gain out of that, not chiropractic. Now, let me get this straight. You go into your chiropractic office and you sit on the shoulder of chiropractic to make a living to produce finances from it. But yet you don’t give anything back to the very thing that provides in your office for you to have the lifestyle you do. So why should you support? What’s in it for you? There’s nothing in it for you. It’s a minute. It’s a requirement. It’s what’s expected when you show up in your office and take funds from people. Because I got news, it’s the same people who say that are the same people who have 90% of their clients come in and say, can you get me out of pain? What’s in it for me? Why should I start care here? And then their retention rate’s terrible and they had nobody to stay and their back door is just as open as their front door and they wonder why? It’s because you’re not congruent. You know, I just think if you can find congruency in chiropractic and you support the thing that allows you to receive support from, in other words, if you support chiropractic and the same light that it supports you, your chiropractic tithe, if you will. You know, I’m a spiritual man. I’m a man of faith. I tithe 10%. Not because I’m like asking for accolades from that because it’s the system that’s what I’m required to do. It’s what I’m called to do biblically. Well, in the chiropractic Bible, BJ has been saying this for, you know, was saying this when he was alive, is still saying it from his grave. In fact, Chris Kent has been quoted several times saying that the polar vortex shifts in the universe are created by our founding fathers rolling over in their graves. Hey, at looking at what’s going on in our profession, but be looking at how few of them actually support the very profession that they accepted. You know, it’s a slap in the face to a BJ Palmer to say, I do it exactly like BJ did. No, you don’t. He’ll support at the level BJ did. You don’t check all your patients at noon. You don’t still, you know, send half your clients home without an adjustment. You don’t have people flying in. So don’t, so don’t, let’s not, let’s not lie to ourselves and say we’re doing things the same because it’s a slap in the face of our founding fathers. But secondly, you know, when you talk about, you know, supporting these different initiatives and leaders and, and, and that sort of thing, you know, listen, I genuinely feel like there’s so many leaders in chiropractic out there who want to be leaders and they don’t know where to step into. They don’t know where to lean into. They say, you know, I want to lead. I just don’t know where to start a place to start is your state of state association and say, hey, I’m going to become aware of laws, legislatures, lobbyists, my state board, what’s going on at my state board level so I can make sure there’s nothing. If you claim to be about the principle, you’re not aware of legislature that come, that comes across desks that aim to threaten that, you’re not principled. You basically say, oh, I just want to sit in office, take care of people. Right. It’s legislation in your state via your state board that allows you the ability to do that. I’d probably be aware of if there’s anything that’s threatening that. Good enough for you. There’s a lot of state associations out there that do that and an international association and an organization that oversees all those state associations at the state and domestic and international level looking for these types of threats. And so, listen, you got time, talents, treasures and resources. If you’re not going to jump in in the leadership role, that’s fine. At least support it financially. At least read the emails that you support that come through. At least read what’s going on that’s being done on your behalf because look, I just think as a, as a profession, we’re confused. We’re confused on what the principle is. We’re confused on how to execute it in our office. We’re confused on where to support. I see people all the time who are supporting things and claim to be principled that literally are putting money into initiatives and organizations that aim to strip subluxation from our lexicon that aim to expand our scope and bring drugs into the profession. And they’re sending their monthly dues into these associations that literally are open about, hey, I just want to hex all the subluxation. I’m a subluxation denier. It’s outdated. And they then call themselves principled but then put send their funds to associations and organizations and businesses that aren’t for that. And it’s in can grow it, man. And honestly, for so long, I’ve just been quiet about it. It’s kind of over here churning my hamster wheel. But I think it’s time people wake up, bro. We got to have a sense of urgency. We got to really understand what’s at stake here and what’s on the chopping block. And it’s people’s lives. People’s lives are at stake, bro. And if we’re not going to take it seriously with a sense of urgency, I think we’re in for a little bit of trouble down the road.
JAMES CHESTER (HOST): But I know that my belief system is popular amongst a small group of people when I say, hey, we just need to go back into these unprincipled schools that have lost their way and take the leadership back. And I say that in a lot of closed rooms. And this is like one of the first times I’m like airing that out to people is like, look, if you guys want to complain about the 18 schools or whatever that have been bought out by the cartel, and that have been retired out by their initiatives to come in and infiltrate these schools that are doing this stuff, then you got to go get back in there. You got to get back in and participate in these schools instead of just telling me that there’s only a couple of schools that we can send people to now. Because if that’s the case, then we have to find out ways to go in and do the right thing again. And the North Star agenda should be all schools should be principled for chiropractic. And if they’re not, then we need to go wash it up and clean it up and then get it back on track again. So where my hometown is down in Port Iowa. Like I know that there’s a lot of difficulty going on right now within like the understanding of where that college is going. Those are the people that started my career 15 years ago. So when I hear things rumbling in the ranks about like what’s going on on top of Brady Street Hill, I’m like, all right, guys, what are you going to do about it? Like that’s the problem is like we’ve sold out the principal for a few dollars today, but like cast rates of profession moving forward. And we don’t even know what they don’t even know what they’ve done. Like they’re so blind and ignorant to the fact that they’ve actually like done something like to destroy what BJ Palmer and the Palmer family have done on that hill. And we have to go at least when the fountain head pack man. Like that’s one place that we have to course correct. Otherwise, who knows what’s possible for them to come into the really great schools that you and I give money to.
DR GRANT DENNIS DC (GUEST): Yeah, it’s well, you certainly bring up an interesting strategy, Jim. You know, definitely going into those schools and reigniting the principal. And what I’ve found is a lot of times the most on fire principal students come out of the most unprincipled schools. And it’s because they want the principal. They don’t get it. They’re searching for, you know, what they feel a calling that’s deeper than what they’re getting at school. And so they search it out on their own. I was certainly one of those. I went to Parker College of Chiropractic Medicine, you know, and I wanted more. I wanted more than my education was giving me. I sought it out in green books. I sought it out in techniques, seminars, the very ones I teach in now. So you bring up an interesting strategy. I like that. Another strategy is one. You know, it’d be interesting, Jim, if maybe we just started opening more chiropractic colleges that are principled. You know, I hear that there’s one in Scotland that’s just opened its doors. That’s pretty principled. I hear there’s one in Europe, the European Chiropractic Academy. I know that one’s principled. So there’s a strategy of, you know, hey, listen, if the homelands lost and we lose our homeland schools to medicine and osteopathy and proctology and minor surgery and obstetrics and all that stuff, you know, okay, so we lose a few. But hey, let’s just open some that maybe you’re from the principal stature that gives students the opportunity to learn the principal. And you know, hey, if the homeland is lost, hey, maybe we have an international presence that sweeps chiropractic. You know, for a long time, it’s no secret. The United States has held up the torch when it comes to chiropractic. They say interesting things happen in historical context. Maybe that it’ll be Europe or the UK one day that holds the strong hold. Maybe it’s Asia. Maybe it’s Australia. Some interesting things happen in chiropractic colleges in Australia. Maybe internationally. You know, that’s why I get involved with international chiropractic politics. I don’t love this stuff. I don’t lie. I don’t enjoy being political. What I do enjoy though is seeing things perpetuated for chiropractic principally in a positive direction that impacts people’s lives for centuries to come. That’s what I’m in this for.
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…
Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.
Now let’s hustle!
JAMES CHESTER (HOST): Or these people making these poor decisions and the scope that I look through, the lens I look through, maybe they should come on my show and tell me why they’re doing it. Maybe they should come out and say, hey, this is why we’re doing these things.
DR GRANT DENNIS DC (GUEST): Yeah. Well, I would love, you know, there’s these stupid movements like the Forward Thark Thinking Chiropractic Alliance that’s infiltrated Palmer with this subluxation denying outdated garbage. Anytime they want to debate this, and the only time I want to talk about why they think that’s nice, I’m open to that. I’ve said this multiple times. I would love to debate the forum on why it’s stupid to expand, why subluxation very much still exists in practice, how it’s been validated scientifically. Our science every day has caught up with our philosophy more and more and more. Research and science of validates our philosophy. And anyone who says different is confused or ignorant or both. Just that simple.
JAMES CHESTER (HOST): And if they stand on that, then they should be willing to speak publicly why they made those decisions. And I think that that’s where we’re at in today’s communication world. Like a lot of people are making decisions for not the greater good of chiropractic and if they want to continue doing that, then they should be able to say, hey, in full transparency, we don’t like the principle of chiropractic and be honest about it and not be what in biblical times they call it a wolf and sheep’s clothing.
DR GRANT DENNIS DC (GUEST): Or a Trojan horse. Yeah.
JAMES CHESTER (HOST): Yeah. Well, I think that if that’s their real agenda, then they should say this. And they should be a bit more honest and upfront with people that are like supporting their initiative and still sending chiropractic students to these schools that are not teaching them to adjust, telling them that these historical messages that we stand for are outdated because they’re not. They’re always going to be relevant.
DR GRANT DENNIS DC (GUEST): Yeah. Well, like I said, it says in Stevenson, condemnation without investigation. They’ve never investigated the principle. They’re ignorant. Is it difference between ignorance and stupidity as awareness, these folks are not aware of what chiropractic is. If they were, they would know, but they’re not. So they infiltrate that with false ideology. And so what happens is they’re ignorant to what chiropractic is stupidity is when you’re aware, but then you choose to look the other way. And so, you know, listen, maybe you can be the one to make it happen, Jim. I’ve been calling for several, you know, I would love to debate this on an open forum with some of these folks who are subluxation deniers and where is your information coming from? I’m not going to read the green books. I know what chiropractic is. Our founder and our developer said in Stevenson volume 14 in volume 18 in the various green books, what chiropractic is and what it is not. And so if you’re going to come out with these crazy things behind closed doors, do it publicly. Tell me, you know, our constitution, if you will, for chiropractic is volume 14. Where is the constitution for, you know, forward thinking chiropractic alliance to say, hey, you know, we’re going to, we’re going to just subluxation is outdated. Great. So, where’s the founder and the developer talking about that? Do we have a new founder and developer I don’t know about? Is there new green books being put out there that talk about the context, buying chiropractic’s origination? Jim, maybe you can be the one to start that forum, but we’ve been calling for that for, I don’t know if you call it a debate and open discussion. I’m open for that because we’re in a place in America where we just can’t disagree anymore and we can’t disagree jovially. We can’t say, hey, I disagree with you. Let’s talk about that in an open forum conversation. I’m confident in where I stand. It probably won’t ever happen, but listen, if it does, I’m going to stand confidently in principle sound and here’s the important part. It’s all based off one thing, truth. There is truth behind everything. There is a truth. I’m just not for standing on things that are not truthful and spreading lies and spreading things that are just not true, right? And so chiropractic’s for since, you know, 1895 is very clear on what it is. We’re not confused on what it is. Others are confused, but it’s because they’re just not aware of truth. And so because they’re not aware of truth, they substitute that with lies. BJ said that in the early green books. He called his shot. It’s we’re still seeing it today. He said there’s going to be a day where chiropractors try to be medical doctors and medical doctors try to be chiropractors. He called it, man. He was so far ahead of his time. But here’s the deal. Now there’s medical doctors who are trying to do upper cervical type stuff. They understand the implication of the vagus nerve and the brainstem and the central nerve system and interference to the mental impulse. They’re just saying it in medical terms. And now we got chiropractors who want to perform minor surgery, right? So it’s coming to fruition, but it’s not going to be, you know, listen, it’s going to be over my dead body and I’m willing to die on that hill.
JAMES CHESTER (HOST): Yeah, you know, I was that, I think it was a year ago, I was out at New Beginnings, New Jersey. And we were like really emphatic and we were all kind of like up on our feet talking to ourselves after one of the speakers. I think it was Ron Sinagra and he was saying like, what is your message? What will you do? And my message was I’ll die on this hill. I will die on this hill. I will die on this hill. And I kept on shouting that as loud as I possibly could in that room full of probably like 200 other chiropractors that were on their, whatever their spiz words were. And I was like, it’s so important that we have a future of chiropractic that you and I will be proud of that your kids and my kids can get adjusted by a chiropractor that does the right thing and locates the texts and corrects of retrieval, subluxation, allowing the body to do what it’s supposed to and be a natural organism that self heals and self regulates. I always tell people when I meet them in like a screening scenario, the body doesn’t need anything extra in it simply needs no interference. And that’s such a novel idea to a lot of people because they’ve never heard anybody say that to them. They’ve never heard anybody say that. Just get your spine checked, do some extra, see what’s going on, see if we can help you. Like no one’s ever said that to them. That’s such a foreign concept to them. So we need to do a better job of community outreach. I think that that’s a big win for us is the people will appoint what they want. And like you said earlier on in our conversation, people don’t know what to want because they’ve been fed so many cross different ideas of what they should do to be healthy. But no one during the past three years said, Hey, go get your spine checked by chiropractor. Check out your nervous system. They’re the nervous system specialist. If you’re having like a neurological problem, go see a chiropractor or you know what, you should probably drink a gallon of water each day and keep your body hydrated. And you should probably think about exercising for 30 minutes every day, not just like when you feel like it, but this is a part of your vitalistic front to where you can remain healthy long term. And the greatest like thing in the world to make people healthy is moving the body. Like that’s the number one thing. So if people are subluxated and there’s lack of movement in that spinal joint, go get that thing checked. Go get it. Go get adjusted. And I was talking earlier to another guy’s like, look, if everybody that never saw chiropractor, everybody, not the 7% that chiropractor fight over, but the other 93%. If they went and actually like got their C1 checked, they’d be like, this is the greatest thing that anybody’s ever done to me. Thank you.
DR GRANT DENNIS DC (GUEST): Well, I wonder how, yeah, I can’t help but wonder how many subluxations and ours are subluxated. You know, I mean, look, it’s, it’s no secret. Like I, so he’s checking you, bro. You know, I mean, because, and here’s the problem, Jim is a lot are really confused, even on, you know, the sad reality is Jim, a lot of chiropractors out there think, you know, the unsticking of stuck joints for cavitation is adjusting. And I think that that’s, you know, in some way, former fashion, like without any pre or post check of the vertebral subluxation, you’re somehow, because I heard a bone crunch. And I, so I just, you know, what people think in their head, Jim is like, Oh, okay. So like, I just adjusted my own hands. Like I heard the crunch. Like if that’s the criteria, a lot of PTs can do that massage therapist can do that osteopaths can do that. Anybody can cavitate a joint. Anybody can unstick a stuck joint. Your foam roller can do that. That’s right. Yeah. And this is what people are coming into office is thinking, and you don’t present the big idea. You don’t tell them the difference in what makes you separate, unique and distinct. What makes you any different? Why shouldn’t they just go down the road? And that’s what they do, by the way, is they’re like, Hey, so if that’s the criteria, you know, and then how, and then the other side of that is, how long does this continue to go on? How long do I have to just continue to go in once a week and have my spine crunched and go home? Like what’s the end game result here? I wish that we would get to a point in chiropractic where we sell the check. And that’s what we sell is the analysis, the location, the check of the verbal subluxation, the adjustment is part of the fee. And you may not get it every time you come in. You know, my office, I adjust two bones, two sides, all cash, no insurance, because I don’t, you know, I’m not knocking those that do, but I’m not going to portray to an insurance company. I take care of M nine, or M nine nine, oh, one, which is segmental dysfunction. I take care of M nine, nine, one, one, which is the vertebral subluxation complex. I’m not going to lie to an insurance company about what I do to get paid. I’m not knocking those to do. I’m just saying for me personally, I’m congruent in the message I sell and I’m not confused. And people are not confused when they come in the office. They come in, they get checked, some get adjusted, some don’t, because what they value is the check. They value being assessed because that’s what people understand. By the way, I’ve never seen anybody enter a medical setting and say, I can’t wait to test positive for COVID. This is great. I can’t wait to walk in and be like, all right, give me my positive test. They come in and they hope for what, Jim, they come in and hope for a negative test. So in the same fashion, when they come into my office, they don’t want to come in and hope they have a Jack that central nerve system. They want to come in and be like, am I clear? Is my body healing and self regulating or not? I’m hoping it’s self regulating, which means I’m clear and healthy and healing it. That is a message people can get behind. What, what in my opinion, they cannot get behind is that I’m subluxated and have an interference to my nervous system every single day of every single year. And in that case, what’s the point?
JAMES CHESTER (HOST): Well, you really set me up to tee this one off. So I’m just going to tell people at the end of our episode here, chiropractic is not medicine. It’s a healing art and chiropractors detect, check, detect, correct, vertebral subluxation. That’s what chiropractors do. Every chiropractor is an artist. So every chiropractor does things a little bit differently. Unity without uniformity, unity through diversity, whatever we want to say, whatever like little catch like slogan, we want to attach to it. But chiropractic is not medicine. And my like from interviewing, searching her chiropractors, I think it’s blasphemy when they put that on a diploma. I’m like, what are we doing here? Well, how are we, how are you going to confuse the people walking across the stage and tell them that they practice medicine? I’m sorry. And then I’m so confused. And I see one of those diplomas on a clinic I walk into, I want to grab it off the wall and smash it.
DR GRANT DENNIS DC (GUEST): I do. I haven’t seen one yet in an actual, I hope I don’t, but I, it’s hard not to, Jim. I mean, look, it’s like, you know,
JAMES CHESTER (HOST): Carve, last thing, last thing chiropractors adjust. There’s no many, no manipulation. Nobody wants to get manipulated. I don’t want to get manipulated. If you think about the, the term manipulation, it’s ironic, isn’t it?
DR GRANT DENNIS DC (GUEST): It’s ironic, isn’t it?
JAMES CHESTER (HOST): It’s awful. So everybody I think would go for a good adjustment if needed, but nobody wants to come in for a chiropractor manipulation. So the semantics really matter. And when they want to like castrate the philosophy and cut it out of chiropractic and say, okay, we’re not going to talk about subluxation anymore. We’re not going to talk about innate intelligence or universal intelligence. Like go kick the can down the road, bro. Like they had me speaking seven years ago or sit, like I went to Europe and I spoke at this school called the ACC, the angle European chiropractic college. I was on stage. And they were talking before I went up and produced and, and showed our movie to the student body. They said, Hey, Mr. Chester, there’s a couple things you can’t say when you come on this stage today. You can’t say subluxation and intelligence or universal intelligence. So the first thing I did, Dr. Grant, as I said, Hey, just to get this out of the way, I’m going to let you guys know what your guys as faculty told me I can’t talk about today. It told me I can’t say three words. That’s subluxation and intelligence, universal intelligence. So now that we got that out of the way, let’s watch your movie.
DR GRANT DENNIS DC (GUEST): Yeah. Good for you, bro. Listen, I mean, you stand for something to your fault for anything, you know, I mean,
JAMES CHESTER (HOST): I’m just bullish enough that I think everybody should do that. I think everybody should when they have a talk at any organization, any school, any philosophy night, any state talk, like go shoot your truth. Go tell people what the truth is. And I think that if you said, Hey, I don’t care if you guys are subluxation deniers. You guys can do that all you want to. But the profession of chiropractic was founded on subluxation based chiropractic. It was founded on any intelligence universal intelligence. It was founded on these things. You guys can go create another profession, but don’t change chiropractic. That’s what they need to hear. And maybe when I go speak at the field are at the Pennsylvania chiropractic association out here in a couple of weeks, I’ll just open up my talk like that. Why not? And if people don’t want me back, then at least I know that I earn my keep with the people that do want me back.
DR GRANT DENNIS DC (GUEST): Yeah. Well, here’s the thing. You know, is for far too long, it’s happened in America, right? I mean, we’re seeing that the founding principles and truths that America was founded on are trying to be changed. They’re trying to be altered. You know, it’s just it’s one word confusion. You know, is when you when you condemn something without investigating the true source of its origins, then you can poke holes in anything right to trying to take the second amendment from us, bro. You started off the segment with this is what we stand for, right? Well, America was founded on that thing, man. Like, why are we taking that away? Like who who are we that the founding fathers, you know, they were founding fathers of chiropractic just like they were founding fathers of our nation that makes that holds, you know, our truths to be self evident on men are created equal. I mean, look, there’s certain unalienable rights we have, you know, like there’s a reason they wrote these things and it wasn’t just because, hey, this sounds nice on a piece of paper. It’s because they lived it. It’s the same with our founders in chiropractic. They lived this. These people forget, man, there were people who were jailed for our ability to do this. People who literally who literally gave up their lives, bro, the Herbert Ross Reavers, you know, the the list goes on of men and women who their lives were drastically altered. They gave their lives for this profession. And you feel like you you have the cajones to come in here and be like, ah, that was all in vain. I’m going to change this because I know better. So I’m going to move it forward. No, you’re not. You’re moving it backwards. You’re taking it right back to the inception of what started this whole thing, laying where the impacts and back in the day, bro, that it started then, right? But who are you dude, like to come in and say, yeah, so that’s nice, but that was historical in nature. We got to move this thing forward and become pain doctors and crack joints and and put people on, you know, muscle stem and East stem and all this junk dude that’s for physical therapy, bro, you’re confused. You could have went to physical therapy school and spent way less time and way less money to be a really good physical therapist. So I got news for you, man, I do great work collaboratively with a lot of physical therapists in my community, but it’s because I’m very clear on what physical therapy is and what chiropractic is. And so are they. Like, Hey, let me stick to the neurological system. You stick to the musculoskeletal system. We’re going to help people and guess what? You can collaborate with people in your town that way. You know, there’s nothing that pisses a physical therapist off more than a chiropractor who does physical therapy. Because here’s what’s ironic. You know what pisses chiropractors off when physical therapy does manipulation. Yeah, right. But you do the same stuff. You go out there and then you do physical therapy on people. You’re incongruent and you’re confused. It goes back to the just quit being confused. Be solid on what it is that chiropractic is and sell that. Sell the big idea. Let other professions do what they do. Stay in your lane. You can build a lucrative practice. You can build a really successful practice. People who come in and get it. And by the way, you can be happy doing that. Not miserable, chasing pain, not just your whole entire existence of your office is built around pain. It’s just a terrible, I don’t understand how people do it. How they just have a strictly pain based clinic when it comes to just everything around my office is surrounded about and getting around pain, right? Like people don’t care about the pain, what they care about is function. You can sell function. People when it comes to how much value Mrs. Jones do you place in your cervical curve? And I’m not knocking those who look at cervical curves. I’ve never met one person. He was like, yeah, I put $20,000 on my cervical curve. What they put $20,000 on is my central nervous system functioning. Because I see you the detriment of that one. I see that it’s not working. Look at quads, look at paraplegics, look at people in their apothees, neurological debilitating disorders, they will put emphasis on their nervous system function. Not going to put emphasis on structural alignment. That’s just that has proven time and time and time again as not an effective strategy. It’s why I think you and I were talking about before we came online. How come we just sat at the same utilization rate for years? I think it’s a protective mechanism because the universe knows our offices aren’t ready to see 50, 60, 70% of the population. If we had 70 to 80% of the population flood our doors, our offices and our doctors are not equipped to be able to locate, analyze and adjust vertebral subluxation and that many people adequately. They’re just not. So what happens is the 70% will flood our offices, we’ll get exposed and we’ll dwindle right back down to the 10% again. Because we will be exposed. For so long it’s been dragged out and at some point we’re going to have to wake up and say until we’re ready to locate, analyze and adjust vertebral subluxation on a grand scale and be really, really good at that. And only that and we’re not confused with that. The universe will not deliver on its promise to send us more people because we are not ready for it.
JAMES CHESTER (HOST): I’m going to close out. Thomas Payne once said, give me liberty or give me death. And I believe that that’s a message to the chiropractic world right now is freedom of speech is something we have to like anchor on. And the future chiropractic hinges on each one of us stepping into that gap and doing the right thing. You know, when I was a little boy, I knew, I always knew if I did something wrong, I’d be punished. And I always knew that there was a wrong way to do things because I was reminded. And I just want to remind people out there that are in this chiropractic professional, we call the beautiful profession of chiropractic. You know when you’re doing something wrong. So my call to you is to just do the right thing and to stand in the light, stand in the gap and do what’s necessary to move this profession forward, not forward thinking or removing but forward to the point that everybody in every community understands what principal chiropractors do. And I believe that that’s the message that we need to anchor down on is chiropractic needs to turn back into a principal based system and take leaders that actually would die on the hill for this profession and support them and join them. And I really believe that there are some institutions out there that are doing the right thing. The IFCO is now joining with Chiro Hustle on some initiatives. So be on the lookout guys. We are going to start doing the right thing. And that’s the most important thing you will ever hear me say is we will continuously do the right thing. And we will then align the people doing the right thing with us. And that’s what we need to all hear. And the next time somebody tells me not to say subluxation and intelligence or universal intelligence in front of their audience and their students, that’s what I’ll lead with because that’s doing the right thing. And I believe that I could do that because I want to stir the pot. But no, I want to do that because the people cannot suppress our freedom of speech and they won’t suppress our freedom of speech. We’ll always find a new outlet to go and produce on. We’ll always find a new outlet. Even if five people listen, that’s five better than lying to them. So let’s keep on delivering the truth, Dr. Grant. Thanks for being episode 560 of the Chiro Hustle podcast.
DR GRANT DENNIS DC (GUEST): You got a gem. Thanks for having me. Let the truth set you free, my brother. Appreciate all you do.
JAMES CHESTER (HOST): Amen. Let’s stand on the shoulders and giants and do the right thing until next time. I’ll close out by telling everyone you’re just one story way. Keep hustling. Keep guys on the next episode. Thanks so much for listening to Chiro Hustle.
JAMES CHESTER (HOST): Don’t forget to subscribe and check back next week to continue hustling and take a moment to give us a 5-star rating on iTunes to continue hustling.
This episode is brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…
Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.
Chiropractic is Inside ALL of us with Dr Eric Becking DC – Chiro Hustle Podcast 559
May 09, 2024
The ultimate guru right here. He is ALL THINGS in the motivation and breakthrough department.
His leadership skills are unmatched in seeing our clients have long-term life changes. He is involved daily with live videos for clients on the program and consistently offers breakthrough coaching for people in need of transformation. He is a God lover and the originator of Becking Clinic.
The Doc is in and he is ready to serve! Get to know Dr. B. It just might change your life!
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…
Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.
Now let’s hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 559 of the Chiro Hustle Podcast. I’m the producer, Luke Malette, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Eric Becking. If you want to hear the story about how chiropractic is inside of all of us, stay tuned. Welcome back. This is another episode of the Chiro Hustle Podcast. And my hat says expect miracles. My shirt says expect miracles. We might just be expecting a few miracles today. On episode 559 we have Dr. Eric Becking. I’m over the moon excited because I was researching back on our time together. And I’ve interviewed Dr. Eric twice in person, live at events. And it’s been an honor to get to know him over the first couple years of our relationship. And he’s been a chiropractor 20 years, graduated from Logan down in the St. Louis area. And I know that there’s going to be a lot of great things we’re going to talk on today. But before we jump into this episode, I always let people know our big why. Why do we do what we do over here? And not to take anything away from this episode. But if you guys don’t listen to this episode at all, I want you to hear this first intro bit because this is important. We do protect freedom of speech. It’s a Second Amendment. That’s so important. We’ve never censored anybody. We’ve never shadow banned anybody. Are any of those things that are like common today? So we have to actually tell people that we support freedom of speech because it’s not so common anymore. We also believe in medical freedom and family health freedom. They’re not the same thing. So take charge of your health and know that you should require more questions as to what’s happening to you and your families as you develop a chiropractic lifestyle with us. We’ll get a bit more philosophical. Chiro Hustle believes in protecting the sacred trust. That’s BJ Palmer’s last words. He was the developer of chiropractic. If you don’t know what the sacred trust is, go and research BJ Palmer’s last words right now. Stop this episode. Go and find out what BJ Palmer had to say about the sacred trust and why it’s so important to chiropractic. And then we do support subluxation based chiropractic. And I always transition that right into innate intelligence and universal intelligence. We believe that when man or woman, the physical gets adjusted, it connects them to man or woman, the spiritual. And with that, Dr. Eric, welcome to the show.
DR ERIC BECKING DC (GUEST): Man, thank you. What a great monologue that you just rolled out. Powerful.
JAMES CHESTER (HOST): Yeah, you know, I honestly believe that a lot of times people lose themselves and other decisions and they don’t know chiropractic is the right thing for them. So if I can just let them know that chiropractic is based on science, philosophy and art, then they’re going to come into the profession with a different resonance. So I always like to also let people know that your friends, your family, your colleagues, your patients, your practice members, everybody in the mix is going to listen to this show. So this is a good opportunity for us to reintroduce you to everybody out there that loves and appreciates you, Dr. Eric.
DR ERIC BECKING DC (GUEST): Man, thank you.
JAMES CHESTER (HOST): Love that. Mm hmm. So your story, this is really my favorite part of all the segments that I do because I get a chance to hear how you got into this beautiful profession. So if you would share with our audience today, what inspired you to become a chiropractor?
DR ERIC BECKING DC (GUEST): And this is such a, I don’t get to tell it very often, but I actually was telling that I got to tell it yesterday in practice. Somebody noticed my hand. And I got to tell the story. So I had a farm accident when I was 12 and I’ll kind of, you can kind of see my hand here. I’ll put it up here. But I lost my index finger and my thumb and they had to do reconstructive surgery and I spent a couple of years in and out of the main hospital in St. Louis Barnes Hospital, tons of hand therapy and all the medical, everything. And, but my hand therapist and my plastic surgeon were amazing humans. And they changed my life and the way they took care of me at a 12, you know, that was a, it was a massive accident. You know, I was an athlete. I was a popular kid and never in my life had I been dealt something that just, it just kind of rocked my whole world. So that was my life. I had to get a tutor and I was home, my home schooled me because I had to go to the doctor so much and man, it was a, I had to reinvent kind of myself and dealt with a lot of, you know, just overcoming new, you know, how am I going to do this? Even though I was right handed still, you know, my left hand is like, it’s totally different now. So that happened. So fast forward, I guess maybe 10 years. I was just going on with life. You know, I had gotten married. I was, um, had already graduated college, really didn’t have a huge plan with my life, but I was going to make a difference. But I ran into some of those spots where you’re like, what am I going to do? Like what am I really going to do? I don’t want to job. I had a good job and we were living in California. I always wanted to live out there and we were just kind of living our dream. We didn’t have kids and we’re just kind of like living our dream, man. I’m just taking it in. Cause I was like, you know, if not now, when am I going to do it? And that’s kind of where we were. You know, we’re 22 years old and we’re just kind of exploring. But I kind of ran up against a, like I said, a deal where I like, I got to figure out what I want to do with my life. And I kind of always thought I would be working in the church. I was always very faith oriented and I really wanted to just be involved in people’s lives that way and I tried that, but that just wasn’t where I was going to go. And this is old school, but I had a cassette tapes of Tony Robbins. And it was a series on essentially just discovering your purpose. And I was just, I had that old school walkman. I was listening to my tapes and he was just walking me through, you know, really finding out what do you want to, what are you, what are you made to do? And it was hard, you know, because here I am already graduated college and married. And I’m like, now I’m asking these questions like, what do I want to do? And I’ll never forget it kind of got me to a place where I was like really willing to just say, okay, if I can do anything, if I can do anything, like no restrictions, what do I want to do? And I knew deep in my soul that when I was 12 and that 13 year old guy, it got planted in me that I wanted to be a doctor. I wanted to do, I wanted to be a part of someone’s life like my doctor in my hand there was like the way they were with me. They just, they just really changed my life. And it really wasn’t about being the doctor, it was just being in a role that could have influence. But I thought doctors the way to do it. So I ended up going to the public library in San Diego and I literally go to the reference section and I just look up doctors. And I’m like, you know, what kind of doctor would I want to be? And it’s crazy because I started looking through, you know, what there’s dentist or the donut and all the, you know, surge, all these things, but chiropractor, it was like it was highlighted. It was like it was flashing neon signs. And I really didn’t know much about it. I hadn’t been to, and I’ve been adjusted in high school a couple of times, but you know, he was kind of a weird duck and I didn’t know really what I thought about him. But it always felt good. But I didn’t know there’s my daily alarm, the 3-16 prayer time. It can happen just like this when you’re doing something and you just pause and you just were thankful, you know, and it’s that easy. So chiropractor, there it is, and I’m like, what in the world? And I just had a feeling, just I just knew that this was something that was bigger than just being a doctor. So I end up going, there’s a couple doctors there in San Diego that had graduated from Logan. I didn’t even know there was a chiropractic college. I mean, I really didn’t know much. And I go and visited him and it’s funny, one of them said, don’t do it. He was like a halfway physical therapist, but the other guy was sold out. And he was said, man, is nothing better. And so I started looking into the schools and found out there was a school pretty much where I was from, St. Louis. And kind of one thing just started to happen after another. And it was so crystal clear that this was my path and kind of the icing on the cake is I just knew in my soul of souls that I was really destined to be what I call a natural healer. Even since I was a kid, I was always someone that I was so interested in healing and faith-based healing and just expecting miracles. Exactly what you’re what you’re what you’re what you’re wearing. But I always thought it was going to be in a church setting. And then I find chiropractic and the parallels, you know, laying on of hands and the natural I mean, there’s so many things that are just right on that I didn’t even know. So, so I’m just I put this out there in the universe that I’m going to I want to be a natural healer. And so I had been in correspondence with Logan and I didn’t know more have thought that and I get one of the first mailers that came to me. It was like an oversized postcard. And it literally said, have you ever seen yourself becoming a natural healer? And I was like, whoa. I mean, it was exactly like the verbiage that I had used. So for me, it was like, stamp. This is exactly the plan and and I was sold sold out on this is going to be my path and 20 years in, it’s been it’s been an incredible journey because it has been seasons of discovering like the way I deliver chiropractic and and it just gets better. You know, for me, it’s just gotten better and it’s it’s always been the same though, because it’s always been healing. That’s the thing. That’s the common denominator always brings me back to I love the one on one laying on a pants and you’re experiencing a person like innocent, never the same and it never gets old.
JAMES CHESTER (HOST): And you and I had a chance to meet each other five years ago. Do you remember that energy?
DR ERIC BECKING DC (GUEST): Oh, man, of course. I can see it right now. Yeah.
JAMES CHESTER (HOST): And I just originally felt like brotherhood.
DR ERIC BECKING DC (GUEST): Yes.
JAMES CHESTER (HOST): And I was like, gosh, this guy’s got some things figured out with life and I know that we haven’t always been like as close as I think today we’re a lot closer than we’ve ever been. But I think that we’ve all obviously both of us have taken a chance to have some present time consciousness a lot more about what’s going on energetically in the world, what’s going on energetically on an individual basis. And then one of my mentors always tell me that maximum evolution happens at the borders of chaos and order and that support and challenge. Wow. So maximum evolution happens at the chaos are at the borders of chaos and order and at the borders of support and challenge. So I think that we are at this maximum evolution within not only in the relationship, but the conversation of chiropractic.
DR ERIC BECKING DC (GUEST): And so profound, man. Right. Chaos and order. And that’s a, that’s such an important challenge and support and challenge. And it’s a, it’s a delicate spot. Like most of us don’t like to be there.
JAMES CHESTER (HOST): And we want it to quiet down.
JAMES CHESTER (HOST): So, and I know that, you know, you’re talking earlier on, you used to train with Fred’s Go Field and Fred’s Go Field had a profound impact on me. And I tell people all the time, it’s like, Freddie had a lightning bolt and he threw it at me and it hit me right in my chest. And he said, uh, it’s called a buff down inside out. It’s a buff down inside out. Yeah. That’s how the body heals. Yeah. And as you told that to me, it was like this like weight of misunderstanding of everything I’ve ever been taught and anything anybody’s ever delivered to me. I never heard that before. I never knew that the body held from above down and set out. I never knew that there was a principle and there was real philosophy behind a chiropractic adjustment. I never knew that it was a science. I never knew that it was a philosophy. I never knew it was an art. I never knew that every chiropractor did things a little bit different. I thought every chiropractor did everything the same way. Like you said, you met some dude that was taking care of you and you’re a teenager and he was kind of kooky. Right. Yeah. And just thinking about this like present time consciousness, um, how are you reflecting on 20 years of practice today?
DR ERIC BECKING DC (GUEST): Well, even just what you’re saying about Dr. Fred, like he had that impact on me too. I was, I was in chiropractic school. I showed up at an event at this hotel in Arizona and I walk in and it’s, you know, a big circle room or something. Circled chairs in this conference room, it’s probably 50 chairs in there and people, doctors start coming in. And again, I’m a student, so I’m a little overwhelmed by myself. And I’m like, I don’t even know what to expect. And really didn’t know much about Dr. Fred, but like he comes in the room and I’m like, holy smokes, this dude. And our very first interaction, it was before the seminar even started. He probably doesn’t even remember this, but somehow we got to talk, he was making his way around and shaking hands with everybody that was there and he gets to me and, you know, we’d never met, but we had an energy and he’s the big on Rhino, you know, so here we are. We’re a couple of rhinos meeting, you know, early twenties and whatever age he is. And you know, he’s a rugby player and Dr. Fred Scovum, Dr. Brecking. I mean, you just know it, man, he’s laying to you, but he starts talking pushups and now he can out push up anybody. And I’m a pushup master. And I said, I said, I can take you. Bring it. And he’s looking at me. He said, okay, I said, when? He said right now. And we did right there. And then man, we got forehead to forehead. He said, we’re going to do slow pushups. He’s like, well, I’m going to count down and up. And boatman, we, I don’t know, I think we did 10 maybe and we were both about to just die. And we called it and got up and like shook hands and went on, but it was one of the most powerful moments ever, man, because you’re just like a couple of humans. So it kind of relates to the present time, what I’m saying is I had to be willing to do that. You know, I had to be willing to do that. That was not my plan. I had no idea that that was going to happen. And if I was even willing to do it, but something inside of me just knew that this is exactly what I had to do. And I’ve kind of lived my life that way, even down to us talking right now, like I really try not to be prepared. I don’t even like to get questions ahead of time a lot of times because I don’t want to think about it. I want to be present with you. And I think about what it took for you and I to be on this, this live stream today, like right here, right now, is it’s some of the most profound stuff that you can ever even accept if you’re willing to. Because this can’t be duplicated. This actually couldn’t have been, I mean, we couldn’t have set out to do this. You know what I mean? Even down to the exact day, I’m just celebrating just a few days after my 49th birthday. In September is a huge month for chiropractic. There’s just so many things that are so exact, but it feels like it’s new, like it’s unexpected, but it’s exact. Even down to when you introduced me to the love frequency that I had never heard of, you know, we’re at a looking at an event and I told you that we were dealing with like the stress frequency. We were, it’s de-stressing and I was telling you all about frequencies, having no idea who you really are and what you know. And you laid out the 528 love frequency and that has been so pivotal in my life because I really feel like we can all vibrate truly at a frequency of love, which is what aligns us. You know, even like relating that to chiropractic, it’s an ultimate alignment beyond, beyond even understanding sometimes. I know like it’s kind of like out there, but man, it’s so powerful. It’s a vibe. You know, you pick up on people’s vibes, you walk into a room and you just know.
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…
Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.
Now let’s hustle!
JAMES CHESTER (HOST): Yeah, there is a message I sent to my girlfriend this morning and I said to her love and all capitals and we are only here for a short time. Let’s love more. I think, you know, when you think about the frequency, the 528 Hertz frequency, if you guys don’t know about that, go search 528 Hertz frequency and it is the frequency of love. And I think that the vibrational frequency is a tone and chiropractic isn’t always about, you know, I think so many times people think it’s about the adjustment. But really it’s the tone. It’s the nervous, the tone of the nervous system. It’s the old school philosophy, not adding anything extra and the body simply removing the interference. And I think that’s a lot about like our present time consciousness. Maximum evolution happens at the chaos of, at the borders of chaos and order or support and challenge. And I think if we think about the frequency of love, if we can channel that message and that method and that motivation into our lives to just vibrate at a different frequency, our tone changes. And they always say when you change everything else changes around you. But when your environment changes, that’s epigenetics. So we can have a chance to like modify what’s going on inside of our bodies through a health standpoint and relationship with chiropractic, that transcends like healing. And healing only happens is when the environment’s ready for it.
DR ERIC BECKING DC (GUEST): Yeah, it’s beautiful. Even just like what you’re talking about that tone. I mean, I’m even just thinking about, you know, some of the patients that I adjusted today. Because some people are, you know, they’re not, they’re not comfortable with a lot of, you know, whether it feel aggressive or whatever. And so that as the doctor sometimes you’re like, well, how am I going to affect them? And what is it going to take? And honestly, sometimes just, just my hands on them with intention and with exact purpose and just, just that true healing transfer. You know, even yesterday, a little five year old, he was super scared and nervous and he just thought it was going to hurt. And I just put my hands on it and just calmed them down. And it was just such a powerful moment and experience. And I am so thankful to have that opportunity.
JAMES CHESTER (HOST): What a blessing. And what a blessing to be five years old and getting adjusted.
DR ERIC BECKING DC (GUEST): Right.
JAMES CHESTER (HOST): Like, let that set in for a minute. Yeah. You know, how old were you when you got your first adjustment?
DR ERIC BECKING DC (GUEST): Um, probably 17 and it was.
JAMES CHESTER (HOST): I was 16. Yeah. Was this sports related?
DR ERIC BECKING DC (GUEST): Yeah. Yeah. We had a guy that came out to our football team and said that we could come in like the day after like on a Saturday morning and I did it like twice maybe. But again, there was no like real explanation. It was kind of weird, but I felt like it was positive, you know, I mean, it couldn’t hurt.
JAMES CHESTER (HOST): I thought so, you know, yeah, you know, when I was in high school, a lot of people have heard me tell a story, but I hurt myself playing high school football. And uh, messed up my shoulder and the athletic trainer from high school said, Hey, you should go check out Palmer College and get an extra in your shoulder. Wow. So at 16 years old, my athletic trainer told me to go and check out Palmer College. So I did my mom took me over there and they x-rayed my shoulder and then they asked my mom, this is really the truth. They said, do you mind if we actually a spine two to see if there’s any subluxations? Wow.
DR ERIC BECKING DC (GUEST): Are you kidding me? Dude, if that’s like freaking profound and like just like predestined, like you didn’t even have a choice.
JAMES CHESTER (HOST): No, and when I was 30 years old, that’s when I started working in chiropractic. And the doc that I ended up working with, he said, Hey, do you want to come up and help me run my chiropractic office in Chicago? I said, man, I don’t know anything about chiropractic except for, I know when I get adjusted, I feel better. Wow. And he’s like, I’ll teach you everything else you need to know. And that was 15 years ago. Can you imagine the impact? Then he introduced me to Fred’s Go field. See, same guy that you did the 10 pushups.
DR ERIC BECKING DC (GUEST): Right. It’s these types like it’s, and this was so amazing. He’s like, none of this is scripted. Like you and I did not talk about what we were going to talk about in our path and where we’ve been. And when I play it out, like from initial to right now, and I think of all the different ins and outs, nearly all of it is, is complete like divine orchestration. Like there is zero like, Hey, we should meet. Hey, we should get together and talk. There’s been a sum of that. The majority of it has been just just this. It hasn’t my chance. Oh my gosh, it’s true to line it. And even just talking about Dr. Fred’s impact and the way he was with me and for you, you know, to have a story here at Palmer College at 16. And here we are today and look at what you look at the impact that you’ve had in our practic, the people that you’ve sat down with, that you’ve shared to the world and with the world and just your, your passion. And like I said, it’s almost like this, this is, it’s so confirming.
JAMES CHESTER (HOST): So that brings me to like a really interesting segue to bring us up to the end of our time together is chiropractic. Why why chiropractic for you? Why chiropractic after 20 years? Why chiropractic going forward?
DR ERIC BECKING DC (GUEST): You know, it’s interesting because I had taken a, I had stepped away from chiropractic, not because I didn’t want to do it, but it was just the time of my life where we were focused on just other areas of, you know, we were doing a lot of weight loss and, and I had just poured my life into my practice for like nearly 15 years and it was like 30 years of life. And I was just kind of in a place where I felt like I needed to shift gears. And honestly, very spiritually, God kind of nudged me and just said to me, I need you to be more available. Your schedule is too rigid. And I was in a place where I could do that. And so literally for about six, almost even seven years, I was pretty, I was not in my clinic. I wasn’t doing any chiropractic other than just like my family. Still going to chiropractor, of course, routinely, regularly. And I was just telling the story this morning and I’m, I’m at my chiropractor getting adjusted and he says to me, Hey, do you have been here in town forever? You know anybody or have you heard of anyone that might want to, you know, step into the clinic and start doing some chiropractic just to help us. We’re growing and, and he didn’t know more say that and everything in me just just turned and thought, and I just knew it was, it was like, you need to be in this clinic. This is where I want you. And I was, I was like, no way. I have my own operation. Am I going to go into somebody else’s clinic? And it was very prideful and all that kind of stuff. But it was so obvious that I was supposed to, to jump back in. So I’ve been there for two years now, completely different setting, but it’s straight chiropractic the way I live and breathe and I love it. So for you to ask me, like, why now like chiropractic? Because I kind of thought that I wasn’t going to be able to do that because I had, I had gotten out of that as far as the way my clinic was set up. And then God is so sweet and he just brings me right back around and puts me right where he had planned already. And so now being back in it, I have these stories just like yesterday with a five-year-old with a two-month-old baby with a 70-year-old. And I’m laying my hands on these people with 20 years of experience. And there’s nothing else like it. And we’re getting back to some pure chiropractic in our office. We just got a bunch of signed graphics in our rooms. And one of them is expect miracles. We do. So it’s just powerful. And the room that says, you know, the power that made the body heals the body, BJ Palmer. And so we’re getting back to the very freaking grassroots of what it is that we do. And it couldn’t be more pure to my soul and pure to my like calling in life, you know, since I was probably 12 years old. And I’m 49, you know, so you’re like, whoa, it’s just not, it’s just getting ready to start, you know, start. It’s getting good. And I’m so thankful to have the opportunity now. And there’s just a lot of unknown and I’m open to it because I’m more present-minded like we were talking about. I’m open to like it’s the best way.
JAMES CHESTER (HOST): Well, one of my favorite BJ Palmer quotes of all time is, I love you because you love the things I love. Yeah. And back to the 528 Hertz frequency, the love frequency. BJ knew that. He knew that people were connected. He knew that we were spiritual beings. He knew that we all needed a little bit of love or a lot of bit of love. And he knew that he could perpetuate and become the developer of a healing art that could change the trajectory of the people on planet Earth. Yes. And you know, I was on a hike this past Sunday with some people and I said, you know, I would like to go on a journey and follow the path that BJ Palmer did on his trip around the world and go around and see how chiropractic on that path is still being represented and see if that path is still knowledgeable about this beautiful healing art that BJ Palmer came across the world. Four airplanes before like mass transit, this guy was taking steam boats and he was taking trains. He was trekking across, you know, all across the world. Right. And to bring what? To perpetuate the future of chiropractic and the healing art, like creating WOC, the radio station, hiring Ronald Reagan. Like his most famous book was on radio broadcasting. It wasn’t a green book. It’s crazy. Like he was a marketer. Big time.
DR ERIC BECKING DC (GUEST): BJ was a mark on the road, the elephant around town.
JAMES CHESTER (HOST): And he was, he was, yeah, he was, he was homeboys with Barnum and Bailey. The first like, why seems that he put on, they were under Barnum and Bailey’s big tent. Like he, he, he, he, he used the Barnum and Bailey. Yeah, to put on the, the, the Lyceums, which are the homecomings for Palmer College, the Palmer School, the P, the PSC, the Palmer School of Chiropractic is what it was originally. And I tell everybody like the early anatomy books were made by Mabel Palmer. And it was a woman that created the anatomy, the A.M.P. books, the anatomy physiology. So I just, you know, I would do history lessons at a lot of the screens that I would do just fun things. I say every person in the world learned anatomy and physiology from BJ Palmer’s wife, not BJ Palmer.
DR ERIC BECKING DC (GUEST): Man, I love all of that that you just packaged to, to, to consider how this really got going. Like I resonate so much with DJ. Like I’m back. Yeah, yeah. And here we are. I’m like, like we are the, we are the guys that will, that will ride up an elephant around town just because it gets attention. And we need to get the message out there. But I love that you also brought it back to the healing art. There’s, it’s it. It is the one. Like to do what we do on any given day. There’s nothing like it. And man, it just gets me excited, even just really talking about it. And, and that was, I didn’t finish that up. But when I was trying to decide if I want to be a chiropractor or not, the question that I asked myself is if I, if I, what couldn’t get paid, let’s say for some reason, whatever I took on as a profession, if I wouldn’t get paid at any kind of stint, would I still want to do it? Would I still have passion and would I still be driven because of what it is? That was kind of like my question that I had to ask. And I was like, absolutely. I love what happens when you, when you present like true chiropractic to someone. So, so it’s all those things, you know, powerful.
JAMES CHESTER (HOST): Well, I want to thank Fred Schofield for instilling the principle of chiropractic into both of us. Big time. And I also want to close out today with a miracle story. And then it’s off with something that might make people fall in deeper love and gratitude of this profession.
DR ERIC BECKING DC (GUEST): You know, honestly, I want to, the one that stands out for me, well, there’s, there’s two that one, my mom had in struggle with hearing issues her whole life. She had had tubes in her ears and one of the very first adjustments I gave her, her hearing totally changed. And she couldn’t believe it. My mom and all people. And how fitting, you know, that being one of the first chiropractic stories. But the one that just does it for me every time was a client that had come in low back pain is a young girl. She’s probably 25 low back pain chronic like bladder infections, urinary tract stuff, just kind of standard stuff. No, nothing out of the ordinary. And so we just started working on her probably four months into her care. She comes in and tells me that she’s gotten pregnant. And well, well, this timeframe under care and I was like, Oh my gosh, that’s awesome. So exciting. And she said, no, you don’t understand. We’ve been trying to get pregnant for like six years. And we’ve tried all kinds of stuff. Is there any way that what you’ve been doing could have helped this process? And so I showed her the nerve chart and I showed her the area I was working on. And turns out all those reproductive systems are related to everything that we were doing. And so that that lady has a name, you know, it was like whenever that was a go, he’s 13, 12 or 13 years old. And she said, she’ll tell you to write down. She’s like, I would not have a kid if I had not gone to see to be an anneurucic chiropractic with Dr. Beckett.
JAMES CHESTER (HOST): Man, if that’s not enough to get people enthusiastic and heart centered at the same time, that’s all that’s the chiropractic. Why? Why do we do what we do? Well, medical freedom, family health freedom, the power of choice, the power of the future. Where do we see this profession going? Wherever these stories will take it.
DR ERIC BECKING DC (GUEST): For real.
JAMES CHESTER (HOST): Wherever these stories will take it is where this profession will go. And that’s why we document this. Because we know that there are people out there that would like to rewrite history and take chiropractic out of the past and the future. So this show stands correct to tell people that that’s not possible. We have documented 1300 interviews in the past six years on this beautiful healing art called chiropractic. And we have a fundamental timeline now that will not ever be disrupted. It’s all pure. It’s all real. And it’s all stories of chiropractic. So hopefully there was something we said to inspire the next chiropractor out there, the next chiropractic patient out there, or the next person that wants to be interviewed on Chiro hustle. Dr. Beckett, thank you for being our guest today. This is episode 559. If people want to connect with you or learn more about you, we’re going to send them to.
DR ERIC BECKING DC (GUEST): Really my Facebook page is the best. Just my personal Eric Beckett. I do live videos there every day and I’ve just found it to be the most steady place to go. It’s not business and it’s just me. Yeah, we’d love to connect with people.
JAMES CHESTER (HOST): So go check out Dr. Eric Beckett on Facebook, send him a DM, send him a friend request and keep on sharing this beautiful profession with everybody, Dr. Eric.
DR ERIC BECKING DC (GUEST): Yeah, man. Awesome. Man, I appreciate you so much. Thanks for the opportunity.
JAMES CHESTER (HOST): Yeah. So I’m going to close that like I always do. I’m going to tell you guys, you’re just one story away. Keep hustling. I’ll see you guys on the next episode. Thank you, Dr. Eric. I’ll see you soon. Okay? Cheers. Bye for now.
JAMES CHESTER (HOST): Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling. Please remember to give us a 5-star rating on iTunes to continue hustling.
This episode is brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…
Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.
Energy Bits are Real Food with Catharine Arnston – Chiro Hustle Podcast 558
May 06, 2024
Catharine Arnston is an expert in algae nutrition, a wellness thought leader, an experienced entrepreneur, and sought after speaker. She has an MBA, BA Hons and is a Board Certified Health Coach,
Catharine’s journey into the fascinating world of algae began in 2008 when her younger sister was diagnosed with breast cancer and advised by her oncologist that an alkaline diet would improve her healing. Catharine left her 25-year corporate career to help her sister identify which foods were alkaline and this led her to algae – the most alkaline, chlorophyll-rich, high-protein, nutrient-dense food in the world. When Catharine learned that algae’s vast healing properties were documented in tens of thousands of scientific studies but that none of these studies or benefits were known outside of Asia, she knew she needed to do something. And so ENERGYbits” was bom.
Catharine has spent the last thirteen years researching algae, writing papers, giving presentations, lecturing at conferences, and speaking on 250+ podcasts to explain the benefits of algae. To do this, she read thousands of scientific papers that detailed, validated, and confirmed algae’s nutritional, health, longevity, and global benefits. Remarkably none of these findings are known by consumers. It is Catharine’s vision and passion to change this and while she is not a Ph.D, her scientific fluency allows her to explain algae with such simplicity and clarity, it quickly becomes obvious why algae is something we all urgently need.
Catharine’s passion for algae is contagious, inspiring and thought-provoking. Her efforts have led to algae being better understood by educators, consumers, doctors, and wellness practitioners. Even the United Nations and NASA endorse algae as the most nutrient-dense food in the world and the answer to world hunger. Catharine’s extensive knowledge and playful personality is both entertaining and educating and her speaking style leaves audiences informed, uplifted, and hopeful.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…
Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.
Now let’s hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 558 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we had the opportunity of interviewing Katherine Arnston. If you want to hear the story of energy bits and how it’s actually real food, stay tuned. Welcome back. This is another episode of the Chiro Hustle Podcast. Today I have Katherine Arnston on with me, and she has a product that’s called energy bits. And it’s algae. And we’re going to talk all about how it helps with people’s brain and guts and longevity and how it’s healthy for people to have in this nutrition portfolio of how it’s packed with vitality for people. So we’re going to talk all things energy bits here in a moment, and I’ll introduce Katherine soon. I’ll let you know the big why. What do we do over here at Chiro Hustle? Well, first things first is the Second Amendment, freedom of speech. We believe in everybody has a story to tell, and no one should be censored or marginalized with their message. So we’ve never done that. We never will do that. Everybody that’s spoken on our platform has been published. So really cool. We don’t shadow ban people, or we don’t deplatform or cancel people. So I think that’s really like today’s era. We have to mention that stuff. The only thing that we do is we protect people’s family health freedom and medical freedom. So we share these stories. So we want people to be able to integrate with us and be able to speak their truth and feel comfortable doing so. Then we get a bit more chiropractic, and we’ll talk a little bit more on the levels of philosophy. We believe in protecting the sacred trust. If you don’t know what the sacred trust is, stop this interview. Go and search for BJ Palmer’s last words, BJ Palmer’s sacred trust. You’re going to know more about chiropractic than you previously did. I guarantee you. And then we support and believe in subluxation based chiropractic. And we also get to the more philosophical depth of what the chiropractic adjustment does. We believe that when man or woman, the physical gets adjusted, it connects them to man or woman, the spiritual. With that being said, Catherine, welcome to the show.
CATHARINE ARNSTON (GUEST): Well, thank you for having me. And thank you for all the great things that you and the chiropractic community do. I’m a loyal chiropractic client. And I believe everything that you’ve said and more.
JAMES CHESTER (HOST): Yeah. Well, I had a chance to meet you at Dave Aspery’s biohacking conference two years ago. Oh, gosh, where was it?
CATHARINE ARNSTON (GUEST): Beverly Hills.
JAMES CHESTER (HOST): Beverly Hills, yeah. And ever since then, I’ve been looking at your business and seeing what you’ve been up to. And gosh, you’ve been on over 250 podcasts.
CATHARINE ARNSTON (GUEST): Way to go. I got to get this information out somehow. And thanks to you folks and podcasts where you want the real deal, the real science, it helps me share what I have. Because the mainstream is still not, doesn’t seem to be interested in algae like our specialty folks are who are doing podcasts. So, thank you for giving me an opportunity to share what I’ve learned and what Asia knows and has known for 75 years, but people here in North America are still in the dark about.
JAMES CHESTER (HOST): Yeah. You know, the thing I think I really appreciate about what you’re doing most is you found your avatar out wet. Yes. Okay, you guys aren’t going to have me on mainstream. So I’m going to go to the best case scenario influencers out there, people that are actually sharing the secret with people and people that are actually on purpose for a message that’s greater than what they’re filtering people through. I call the box God, the television.
CATHARINE ARNSTON (GUEST): Yes. Well, it’s people versus prophets. So, and you know, when you’ve hit the truth, it resonates with you at a very deep soul level. And that’s why I have resonated with algae from the moment I discovered it. And as you hear how it works with your body and your mitochondria to protect you, I’m hoping it will resonate with you too, because once you learn the truth, you can’t unlearn it.
JAMES CHESTER (HOST): Yeah, you know, and that’s just that is it’s vitality. It just gives people better nutrition and a better density of understanding that the body can heal from inside out. And the body who’s not an extra in it simply needs to interference. But if it’s actually getting real nutrients, if it’s getting something in there that’s actually given it more vitality, then that’s really what we want. And I think that that’s really something that we can talk about with the spirulina and the chlorella. Why are those things important to you?
CATHARINE ARNSTON (GUEST): Well, what’s important to me is helping people prevent chronic disease and unnecessary. Well, you don’t prevent aging, but you do prevent or you can prevent declining. And we have been associated aging with declining for a very long time and it’s not necessary. But like your car that needs gas to function and like your cell phone that needs electricity to be recharged, we can’t assume that our bodies are going to function optimally if at all. If we don’t give it what it needs to perform. And if we don’t interfere by giving it things that it doesn’t need like toxins. So the reason I like algae is that it does both of those things. It gives you the nourishment that you’re not getting from any other place and there are some particular nutrients, particularly antioxidants that protect your mitochondria that your body makes for you from the moment you’re born but stops after the age of 30. So it leaves us exposed to chronic disease. And our immune systems weren’t built to sustain the toxic load that we are all carrying. The average adult in America has 700 toxins in their bodies. And so those interfere with the proper functioning of your cell structure, your mitochondria, your brain, your gut, pretty much everything. So and I’ll give you a broad overview of what algae is and then we’ll hone in on the two algae, spirulina and chlorella that do completely different things in your body and the nutrients that are in them that do make the difference because spirulina as you’ll find out is really your number one for mitochondria health and chlorella algae is really your number one algae for your immune and gut health. And we’ll go into that in more detail in that.
JAMES CHESTER (HOST): So you became mentioned algae and you decided to start a company?
CATHARINE ARNSTON (GUEST): Well yes and no. I never intended to build a company. What happened was I’m Canadian although I live in Boston and have been here for 30 years, 35 years and I had a corporate career which was okay but then 15 years ago my younger sister in Canada developed breast cancer and she’s fine now but her oncologist told her to change her diet to an alkaline diet because it would help with her healing but we didn’t tell her what it was or why specifically it works. So my baby sister called me because I love her and I’m just a good researcher. In fact I’m pursuing a PhD on all this research I’ve now developed. And I said I don’t know what an alkaline diet is but I’ll find out. It turned out to be a plant based diet because of the phytonutrients and the chlorophyll that have been proven for decades to build your immune system. So I went to town, I went to research, I found hundreds of PubMed articles, read 10 books, she changed her diet, she went through chemo, she completely healed. Then I decided that this knowledge needed to get out to more people and this was 15 years ago people weren’t talking about plant based nutrition. So I gave up my career back to school, studied nutrition, got a certificate in health coaching, put a curriculum together teaching plant based nutrition trying to get people to eat more vegetables because I’d seen the science of what they could do for you and your health. And I got pushed back from everybody I was giving these lectures to because they said I know I supposed to eat more vegetables but I’m sure your chiropractic community who’s listening right now I’m sure you hear the same thing because as you help your try to guide your patients to better health by improving their diet and by getting them to eat more raw foods and more vegetables and grass fed animal protein as well. It’s a lot of work for them and I was hearing well the vegetables are heavy to carry home and they take too long to clean, they take too long to cook, I throw half of them out, I have arguments with my kids, with my husbands and they go bad. And so I thought okay if I need to help people get more nutrition into them and they’re not going to eat the vegetables I need to find a way to get the nutrition into them without any work because clearly the vegetables were too much work. So I just circled back to found all the things I’d found for my sister and when I got to algae that’s when the miracle happened because algae’s got 100,000 studies documenting the different health benefits we’re going to talk about some of them today. It’s been used daily for 75 years in Asia, the Japanese don’t leave their house without chlorella every day and the best thing about it is that they come in these little tiny tablets that you can swallow or chew and each one of these tablets has the same nutrition. This is spirulina and we’ll talk about it in a minute and this is chlorella. Spirulina is a blue-green chlorella is a green algae. Each one has the same nutrition as an entire plate of vegetables. So while I’m standing here talking to you, okay, I just had a plate of vegetables. How easy is that? So when you said I wanted to start a company, no, I just wanted to help my sister and then after helping my sister, I thought, well, now I have this knowledge. I should help a few more people. So then I started teaching and then found out I couldn’t help them because they didn’t want to do a lifestyle change. And then when I found algae, well, this is the platform. This is the medium. This makes it easy for people to get the nutrition. It’s been endorsed by NASA for 50 years as having the highest concentration of nutrition in the world, a thousand times more than any other vegetable. It’s been endorsed by United Nations for 50 years because it has three times the amount of protein at stake and it’s an eco-friendly, sustainable crop. So all along the way, I was just trying to help people because I’d had this epiphany that I wasn’t satisfied in my corporate career. I was never really a good fit there. I’m always just a very helping individuals, problem solving, and this brought me a lot of joy. And so I just kept going. I used to sell my bags of algae tablets out of my knapsack at my gym and eventually I entered a lot of competitions and I eventually built a website and fast forward to here we are 13 years later. And I have a full team. We have big production. We have big farms growing the algae. I was on as you mentioned over 250s podcasts and I’m on a mission to change the world. I want to make it easy for people to get the nourishment they need to get rid of the toxins they don’t and not to have to fight with their children or their parents or their kids or their significant others and just not have to spend as much work or time to get the nourishment that is scientifically proven to prevent or reverse chronic diseases and to just give you the nourishment that you need. The only downside with algae doesn’t necessarily taste that great. But there’s nothing and also up until now and we’ll tell you some of the details in a minute, the quality has been very poor that was available in North America. So I made sure that whatever we did was to ensure the nutrient density and the safety. And then I also designed all the packaging and we try to make it really less weird because people think of algae blooms that close their beaches. And so I designed all the packaging. So it’s very welcoming, very almost entertaining because I can’t help anybody if I can’t get the product into their mouth. So I wasn’t ever really planning on building a company, but here I am with one. But it brings me a lot of joy to know that every day I’m helping people get the nourishment they need and preventing or correcting chronic disease.
JAMES CHESTER (HOST): Well you know, I’ve been thinking a lot about your product and I think a lot about like the medical arena. I think a lot about the health and wellness arena. And you know, there’s really no money in healthy people unless you have a great product that can sustain them and give them support. And I think that that’s what I’ve come away with understanding more about it. I mean, when we were off the camera, I was like, you’re like a packet person. Like you sent me like five packets of information to read and I read them all. But I think like when you start to go down and take the deep dive to understand what your product is, what it’s consisted of, why the ethos behind the product and now what you’re doing with it 13 years later, it should inspire people to say, that might be good for me too. I hope so. Because I think that the product is really fundamental. And I do want to talk a little bit about the missing nutrients in people’s diets and in the, you know, what they consume and how your product helps support that. So I know that there’s Roundup and there’s like Monsanto and everything that we touch at our grocery stores and at the supermarket. What is different in the profile of your product?
CATHARINE ARNSTON (GUEST): Well, first of all, the problem is scientists are calling this era that we’re in the great nutritional collapse because our soils have been over cropped, monocrobbed. There aren’t any minerals left in the soil. So even if you are eating vegetables, there aren’t enough nutrients or minerals that there used to be 50 years ago. So you’re still nutrient deprived and a lot of the vegetables are grown in foreign countries. So they, they’re harvested before they’re ripe so the enzymes and nutrients can’t even get to the fruit or the leaves. So you’re eating a lot of fiber and you’re getting a lot of calories, but you’re actually not getting nutrients even if you’re eating organic. So that’s number one. And then the number two is the toxins part, which you alluded to with the Roundup. But their toxins are everywhere. They’re in your detergents. They’re in your carpets. They’re in the air. They’re in your clothing. They layer on in your immune system. And when they do tests and they do so few testing, but when they do test, they test the toxin in isolation. Well, we don’t live in isolation. We, you know, that toxin is on top of some toxins you got from what you drank the night, the day before or what you ate the day before and, you know, left over mold spores. So that’s why people are having such a hard problem with their health is because these toxins layer on top of one another. And when you don’t get the nutrition that you need, your immune system isn’t functioning properly and certainly neither is your mitochondria. LG is the answer for a number of reasons. First of all, and I hope I have time to talk about this in greater detail. It was the first life on earth four billion years ago. It’s all documented in evolutionary science. So something that’s been here longer than anything else in the world is pretty special. I don’t think there’s something spiritual about it, but that’s number one. Number two, and hopefully again, we’ll get to it. Your mitochondria are the most important part of your body. For those who aren’t familiar with mitochondria and I’ve got some teaching materials, it is the little organelle that’s inside of all your cells that generate energy, cellular energy. Now, this isn’t the kind of energy that you need to run the grocery store just for the grocery store or just for your run. This is cellular energy that propels everything, powers everything in your body. You’re walking, talking, thinking, sleeping, lymphatic system, drainage, detox, digestion, absolutely everything. So you always need cellular energy and the more you have, the better you are and the healthier you are and the longer you live and the better everything functions properly. And the cellular energy itself is called ATP and it’s made by the mitochondria. But the problem is as you get older, your mitochondria get damaged so they aren’t able to generate that cellular energy and this is when you’re, so there’s less of it, it’s like money. You know, when you have more money, you can do more things and you have more choices. When you have more cellular energy, you can do more things and you have more choices. So when you have less cellular energy, there’s a little, it’s a smaller slice of pie of energy to go around to fight off cancer, to fight off those toxins to help you get to sleep, to help you do anything. And so it just doesn’t work and with less and less mitochondria as you get older and fewer and fewer of them functioning optimally, this is when you slide into chronic disease or decline. And I’ll get back in a minute to telling you exactly why algae is the best thing for your mitochondria but I do want to put together two of these concepts. So algae was the first life on earth and the most important thing therefore on earth and that the mitochondria are the, where the rubber hits the road for your health and you can’t go any deeper into your cell structure than mitochondria. And here’s the cool thing, your mitochondria evolved from algae and it’s proven in science. It’s called endosymbiotic theory. And so it’s no surprise to me that everything that’s in algae feeds and protects and supports your mitochondria and I’ll get into some of that detail later on. So A, it’s the most nutrient dense food in the world and I’ll back up a little bit because I need you to understand what algae is. It’s a food category. It’s not technically a plant, it’s not an animal, it’s not a fruit. So it’s a food category and there are two main types of subcategories. One is called macroalgae, the other one is microalgae. We’re talking mostly about microalgae today but let me tell you what macroalgae is. It’s that stringy stuff that washes up on shore also known as seaweed. Now it’s good for you because it has lots of fiber in iodine because it comes from the sea but there’s virtually zero nutrition. The other type of algae which is what we’re talking about is microalgae and it’s called microalgae because it’s microscopic in size. Something like a million of these cells could fit on the head of a pin. That’s how tiny it is. And contrast to the macroalgae, it has either no fiber or virtually no fiber. Microalgae has zero fiber and we’ll explain that in a minute. But it’s the most concentrated nutrition in the world. Completely opposite to macroalgae which lots of fiber, no nutrition, microalgae, lots of nutrition, zero fiber. So microalgae is everywhere which is the other difference between it and macro. Macroalgae is only in the sea. Microalgae is in the sea, the lakes, the rivers, the streams, your swimming pool, your aquarium, the soil. And there’s tens of thousands of strains of microalgae, macroalgae is a couple. Two of the strains are blue, green and green. And an example of blue green algae is spirulina. And an example of green algae is chlorella. And I point this out because many of you may have been on the internet and noticed some articles about a blue green algae, toxic blue green algae. It’s like the scary thing from the ocean, closing your beach. And you do want to stay away from that. But we’re not talking about spirulina. There are many, many types of blue green algae. And algae is very important because it kills bacteria. Poor algae gets the bum wrap because when you have a blue green algae or any algae closing your beach, it only showed up because someone or something put toxins in the water. Algae is the cleanup crew. You can’t see the toxins, but you can see the algae and it will absorb the toxins and kill the bacteria. So you do want to stay away from it because it is toxic. But it’s not the bad guy. The bad guy is the person who put the toxins in the water. But the good news is the algae kills the bacteria in your body too. So when I’m talking about spirulina, as I will in a minute, it’s not the stuff that you see closing your beach. And also, corrilla are harvested as food crops, not from the ocean. So spirulina grows in long narrow farms and corrilla is in round one. But the point that you need to know is that it’s harvested as a food crop. It’s called hydroponic. And lots of vegetables are made hydroponically. Tomatoes, lettuce. And the good thing for you to know is A, number one, algae is food. It’s not a supplement. And B, it’s grown in fresh water. So it’s not from the ocean. So there are no toxins. And then what we do is after growing it in fresh water, then we air dry it into powder without high heat. And this is extremely important. And all the other algae companies use high heat. And I’ll explain why it’s so important in a minute. And then we just press them into these little tablets that we call bits because they’re bits of nutrition. And that’s why people have responded so easily and quickly and love art algae so much because it is so safe. We do third party lab tests. It’s so effortless. You just swallow or chew. We recommend 10 spiraling in the morning and 10 chlorellate night. And I’ll explain why in a minute. But it’s so concentrated. We sell them in large bags that a bag of the thousand tablets has the same nutrition equal to 551 pounds of vegetables. 551 pounds of vegetables that you didn’t have to carry home from the grocery store, clean cookie or throw out when nobody ate them. So very efficient nutrition. And so efficient that your kids, your grandparents, your pets, your newborns, absolutely everybody can eat them. And as I said earlier, one dabbler has the same nutrition as an entire plate of vegetables. So this gets me so excited because I know the CDC says 97% of Americans don’t get their daily requirement of vegetables. And I have found the solution for you. If you like the taste, you can chew them. And there’s no repeat, not like fish oil. By the way, they can replace fish oil. We’ll talk about the two different spiraling in chlorellate in a minute because they do completely different things in your body. This is truly fast food. If you can swallow water, you can get the nourishment that you need and the detox capabilities that your body doesn’t, you know, the get rid of the toxins your body doesn’t want in seconds. There is no effort required. No cleaning, no mixing. No, no preparing, nothing. And it’s the answer, I think, for us at this time in this juncture, in this toxic world that we live in full of food that has no nutrients in it.
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JAMES CHESTER (HOST): So you said there’s two. There’s spirulina and there’s chlorella. You should take one in the morning, one in the evening. I’ve never heard that before, so maybe educate me as you educate our audience.
CATHARINE ARNSTON (GUEST): Sure. Spirulina is a blue-green algae, and it’s called a blue-green algae because it has two pigments, a blue one called Fycosynin. I’m going to talk about that in a minute, but Fycosynin, in case you want to Google it, is PHY, COCY, ANIN. The other spirulon pigment is chlorophyll. What makes spirulina so important for you is the nourishment that it gives your cells. It has the highest concentration of protein in the world, the equivalent of three times the amount of protein at stake. This is why the United Nations has endorsed it for 49 years as the answer to rural hunger because it is the most concentrated protein source and an eco-friendly sustainable crop. Now spirulina’s claim to fame is that it gives you energy, and how does it do it? Well, first of all, all that protein is already in amino acid form, so it’s nothing for your body to have to break down, it has 18 of the 20 aminos, including the 9 that your body can’t make, so it’s a complete protein. And then it’s also loaded with B vitamins. B vitamins are what convert the protein into energy. So, this is why it gives you energy in the moment, and it’s also 40 vitamins and minerals rich in iron that carries oxygen to your blood. It’s a vasodilator that brings more oxygen to your body, into your brain, and it has zero carbs. So people who are doing intermittent fasting or are in keto diet, it’s terrific in the morning, gets you out the door, in seconds you get nourished, all your micronutrient needs are met, your mineral needs are met, and it didn’t take you more than two seconds. How special is that? And the kind of energy you get is not like a stimulant that you would get from caffeine, chemicals, or sugar. It’s just from nutrition. And it gets absorbed instantly, and that’s why we actually got picked up by the Olympic athletes years ago because it’s so nourishing and so energizing, but with steady energy. Because there’s no caffeine, chemicals, or sugar, those are stimulants. Those give you rapid rise and a rapid crash. With spirulina, there’s none of those stimulants, and the energy is very steady. But still, because spirulina is a bacteria, it has no cellulose wall, so there’s nothing for your body to get to break down, to get access to all this protein and the nutrients and the energy in the moment. Now we’ll talk about it in more detail, but one of the other things that the spirulina does because it has that blue pigment in it, which I mentioned before, phycosine. And what does phycosine do? Well, it speeds up the process of generating ATP. I don’t want to get too geeky, but the process of ATP, the production process, there are four sort of stations of molecules embedded in your inner membrane of your mitochondria. And to generate ATP, these little electrons have to be passed from one station to the next sort of like a relay race, you know, racer hands off the baton. Now the phycosine, and it speeds up that process of the electrons going from one of these molecules to the next, so it speeds it up so it generates more ATP for you. So now you’re getting more cellular energy long term. You get the energy in the immediacy from the aminos and the B vitamins, but you get the longer term energy from the ATP-approved ATP production. So that’s why we called our spirulina energy bits because we wanted to make it easy. We didn’t know if people could say or spell spirulina. So we thought, well, I call it energy bits. And I packaged it in blue because it’s a blue green algae. I wanted to help people understand what it was. And I also put it in water because it was the first life on earth and it came from water. So that’s why people take it mostly in the morning. You could take it any time of day, but mostly in the morning because that’s when you’re tired or you’re hungry or before a workout. Now we recommend at least 10 tablets. Again, they’re very tiny and about the size of a baby aspirin. One doesn’t really do much. I mean, you could start with five if you wanted, but 10 gives you, satisfies your hunger for a couple of hours. If you’re doing a good workout or you want it for a meal replacement, 30 would be better. They come in little pouches with 30 and then that’s probably what you had. So, and there is no upper limit. We have NHL players that have 75 spirulina before a game because they need a lot of energy on the ice. There’s lots of focus. I forgot to mention that it also improves your mental focus because of the essential fatty acids and also that phycosine. And there’s a antioxidant we’ll talk about in a minute called superoxidismutase that protects your mitochondria in your brain has the most mitochondria per cell. There’s 2 million mitochondria per cell in your brain. So this is the first thing you should go to to protect your mitochondria because when your mitochondria are functioning properly, your brain is functioning properly. And a great book to read about that is called brain energy. Dr. Chris Palmer, who is a psychiatrist at the Harvard Medical School, just came up with this book about six months ago and he talks about how all brain disorders are due to damaged mitochondria. Everything. Doesn’t matter whether it’s depression, anxiety, post-traumatic stress disorder. Everything’s due to mitochondria damage. And as you’re going to find out if I have time, spirulina and the nutrients in spirulina are the most powerful, the most powerful part of spirulina, yes, you get energy and satisfied, is that it protects your mitochondria. It restores your mitochondria and it has nutrients in it that aren’t found in any other food anywhere. And also not just in any spirulina, it has to be raw spirulina. And we’re probably one of the few companies that don’t use high heat to dry our algae. So it is a raw food. You could get frozen spirulina. It would do the same thing, but it’s hard to find. So in general, spirulina, just to remember, very nourishing, great for brain health, great for mitochondria health and great for energy both in the immediacy and also long-term. So that’s your little summary on spirulina.
JAMES CHESTER (HOST): Yeah, I think it’s important for people to know. And I know that we’re coming up on the edge of our time together today, but let’s do a couple quick hits.
CATHARINE ARNSTON (GUEST): Can I do chlorella?
JAMES CHESTER (HOST): Because it’s quite different. Yeah, you can do chlorella.
CATHARINE ARNSTON (GUEST): Okay, so chlorella, it’s high, it’s claimed to fame is that it’s highest in chlorophyll. Chloreophyll is very, very important nutrient and it builds your blood and also builds your cell walls. I’m going to show you something you may not know about chlorophyll. Chemical composition of chlorophyll is almost identical to your hemoglobin. This is hemoglobin. This is chlorophyll. So when you take, and there’s no chlorophyll in our vegetables anymore. So even again, if you’re organic, you’re not getting any chlorophyll, so you’re not building your blood, you’re not building your cell walls. And chlorella has 25 times more of the chlorophyll than liquid chlorophyll and even has 500 times more than arugula. Chloreophyll is very cleansing and chlorella has a hard cell wall that attaches to toxins, all kinds of toxins, heavy metals, alcohol, lactic acid, doesn’t matter what it is, pulls them out and chelates them. So it helps your body repair, which is why we recommended it at night. Because when you’re sleeping, you’re going through a detox repair cycle. You take chlorella before bed, you will facilitate that detox and repair. It also has the highest tryptophan in the world, which is a precursor to melatonin, so it helps you sleep. So it has all the, now this one has fiber because it does belong to the plant kingdom, which is why there’s a plant leaf on the package. And so it does feed your gut biome as well, because you were talking about that earlier. So the gut by, so chlorella, which we call recovery bits, heals your gut and spirulina heals your brain. And there’s the vagus nerve that attaches to, connects the two of them. So when you heal one, you help heal the second one. And because again, it comes in tiny tablets that you can swallow or chew, that makes it very, very accessible to people. So any, we sell only through chiropractors, by the way, medical offices, biohacking centers were not sold through regular chain stores. So we are very used to and want to continue selling through the chiropractic community. So if anyone is looking to help their patients embrace better mitochondria health, better immune health, better energy, improve their longevity, and they don’t want to have a lot to work to do it. These are, these two algae are your solution. In fact, to help people understand the difference between the two of them, I realized because I speak at a lot of conferences and hotels, this is so nourishing. Think about it as room service. I got a hotel and chlorella is so cleansing, it’s like housekeeping. So this is room service and this is housekeeping. Or again, think of this for brain food, brain health and chlorella as gut health. The two of them do completely different things, work in conjunction. You can take them alone together with food instead of food. I have so many every day, I mean, I eat real food, but I don’t know what I would do without these two and they’re great to travel with.
JAMES CHESTER (HOST): Well I think there’s a lot to discuss about the product more. I would like to potentially do another interview with you and talk to you more about how AIDS immune health and how people can get the algae and supplement with another product rather than the collagen powders, the fish oils.
CATHARINE ARNSTON (GUEST): Oh, it has more collagen than collagen powder. Crazy, right?
JAMES CHESTER (HOST): Yeah, I just, I think that there’s a lot still to discuss about the topic of algae. And I think that there’s a lot of health benefit around it. And if people knew how good it was, just like chiropractic, they would utilize it more frequently and add it into their chiropractic lifestyle. Exactly.
CATHARINE ARNSTON (GUEST): I tell people and says asking why would you take algae? I’d say, well, why wouldn’t you? When you know what it does and why it does what it does, it’s the key that unlocks the door to good health is the best way to describe it. And it’s effortless. In North America, we need that effortless issue. People want fast food. This is fast food, except it’s real food. All that other stuff is just, I don’t know what to call it, it’s not food. So, and this was a gift from us to us from Mother Nature. We just grow it so carefully and so that preserves all the nutrients, including those ones I alluded to, superoxide, dismutase and phycosine, which are both damaged, completely damaged by high heat and almost everything else that’s on the market uses high heat to dry it. So I’m very proud that we don’t do that. And then we chose to do it that way because, again, I wasn’t planning on starting a company. I just wanted to help people get healthy. And so the way you do that is you pay attention to the detail and you put people first. So that’s what we always have done.
JAMES CHESTER (HOST): Well, Catherine is very information packed episode of Chiro Hustle. This is episode 558. If you want to get in touch with Catherine, it’s Catherine at energybits.com. Check her out on.
CATHARINE ARNSTON (GUEST): Oh, and we have a discount code to share with your community. Come to visit us at energybits.com, E-N-E-R-G-Y-B-I-T-S. It’s B for boy, I-T for Tom, S for Sam. And we call them bits because they’re bits of nutrition. So come and visit us at energybits.com. And the discount code is Chiro Hustle, all one word and you’ll get 20% off of anything. And if there’s any chiropractors who are interested and we sell through chiropractors nationwide, you can email us at wholesale at energybits.com. We welcome you. We’ll send you samples. It’s so amazing for your community. So easy for you to explain what it does. And I’ve written about 500 different pieces of marketing materials. So it makes it easy for you so that you can share this with your staff as well as your patients. It’s, it’s, it works. It’s concentrated. It’s pure, it’s safe. It’s third party lab tested. We’d love to hear from you and use Chiro Hustle for your 20% off.
JAMES CHESTER (HOST): So check it out guys. Energybits.com, Chiro Hustle and the coupon code will get you 20% off. Catherine, thank you for being our guest today. This is episode of 558. I always close out by telling everyone you’re just one story way. Keep hustling. I’ll see you guys on the next episode. Catherine, thanks for making time today. Thank you. All right.
JAMES CHESTER (HOST): We’ll see you soon. Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling. Please remember to give us a 5-star rating on iTunes to continue hustling.
This episode is brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…
Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.
Motivation to Become a Chiropractor & Whats Next – Dr Ashley Prince DC – Chiro Hustle Podcast 557
May 02, 2024
Dr. Ashley’s education includes a Bachelor of Arts in Biochemistry and Masters in Business Administration from Jacksonville University. She then attended 3 years of medical school at Nova Southeastern College of Medicine. She worked in Genetic Research for the world’s leading research institution, The Mayo Clinic. She is a Doctor of Chiropractic Medicine and pursuing a Diplomate in Pediatrics. She is a nationally recognized speaker and has been featured on every major news network in the US for her success in creating a protocol to help people get their taste and smell back after CoVID 19. She and her husband Jake, own and operate Prince Health and Wellness in The Woodlands Tx. They love entering into creative investment opportunities and even more love coaching people into multifaceted wealth! Dr. Ashley and Jake are both ordained ministers and she serves as the Chaplain for Republican Women of Texas. Her next endeavor is entering into public office. She is passionate about teaching anyone who will listen!
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…
Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.
Now let’s hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 557 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Ashley Prince. And if you want to hear the story about motivation in becoming a chiropractor to the future, and what’s next in her chiropractic career, stay tuned. Welcome back. This is another episode of the Chiro Hustle Podcast. And today I have Dr. Ashley Prince coming in from the Woodlands area of Houston, Texas. I’m really excited about this episode. I’ve actually had a chance to go down and visit her in her clinic. It’s a beautiful facility. And I know they’re doing a lot to serve that community to the highest level that they know how to. But before we get into episode 557, I’m going to let you all know the big Y. Yeah, right? 557 episodes. Wow, awesome. Yeah, so I want to let you know the big Y. Why do we do what we do over here at Chiro Hustle? I’m going to talk about this first. And I’ve found this to be more true than ever over the past couple of weeks is freedom of speech. We have to protect the Second Amendment. We have to allow people to speak about things that matter to them when it comes to them and their family’s health. So that’s the second part of what we do is we do protect family health freedom and medical freedom with our show, knowing that chiropractic has a direct influence on both of them and people that practice a chiropractic lifestyle are really excited to have family health freedom and medical freedom and choose chiropractic as somebody that a group of people that can support their health decisions. And as we get into more philosophically, we do protect and support BJ Palmer’s last words, which are the sacred trust. I know that if a lot of you don’t know what the BJ Palmer sacred trust is, stop the interview right now, go and search for what BJ Palmer sacred trust is. You’re going to learn more about chiropractic than you previously did. I guarantee you. And then we do believe and support subluxation based chiropractic and we believe in innate intelligence and universal intelligence. We believe that when men or women of physical gets adjusted, it connects them to men or women of spiritual. And with that being said, Dr. Ashley, welcome to the show.
DR ASHLEY PRINCE DC (GUEST): Thank you. It’s so good to see you.
JAMES CHESTER (HOST): Yeah, I mean, we are like really doing big work with the chiropractic message and the theme of chiropractic. And we’ve been doing it for six years. And this being episode 557, I’ve actually done 1300 interviews in the past six years, all on with the theme and the message of chiropractic. So I’m excited to have this conversation with you today. And I’d really like to open it up for you to just share people, share to people that listen to our show. How did you get into this beautiful profession and tell us your chiropractic story a little
DR ASHLEY PRINCE DC (GUEST): bit? Wow. Yeah, I’ve shared this story so many times that it just never gets old. I love chiropractic. I really do. And my life is all about chiropractic. I really grew up in a very sick household. I may have a shiny life and people think that we look good on the outside, but growing up, really, my mom was an alcoholic. So every day, she was sick. And I was kind of like her mom. I took care of my mom. And at a very young age, I knew that our world was broken. I knew that there was something not right. And sickness was a very early part of my life. And at age six, my parents found me in a coma in my closet. And I was diagnosed with type 1 diabetes. And this just utterly traumatized our family. However, there was a little bit of a blessing behind it because my dad looks at my mom at the hospital and goes, Nancy, it’s time for you to get sober. You got to be sober in order to give your daughter her injections. And that doctor told me, you’re going to take shots every day. You’re never going to be able to eat sugar and you’re going to go to diabetes camp. And I just thought, oh my gosh, this is my future. But I had my mom back. I had my mom back. And she stayed sober. I mean, she’s sober today. So praise the Lord for that. But we had another big health crisis at 16 when my grandparents caregiving staff from Florida called us. And they said, we need you to come to Florida. I was living in Texas. They said, you need to come to Florida and take care of your grandparents. They’re dying. And my grandfather had had several strokes. My grandmother had was diagnosed with Alzheimer’s and Parkinson’s. And really tough time for a 16 year old to give up high school and all of that. And my grandmother, they both died pretty quickly. But my grandmother, as I was holding her in my arms, I felt the Lord say to me, you’re meant to be a doctor. And when he said that, I just looked out and I remember thinking, my community is sick and dying. Like my grandparents or my mother was sick and dying. Like my grandparents, I just felt such a burden at 16, a burden that I was so heavy. And I said, just make me a vessel. God, whatever you want me to do, I will do. Take anything out of me and fill me up with whatever I need to accomplish your mission. And in that moment, I don’t know what happened, but something happened because I got shot on a new trajectory that really was totally just out of my comfort zone. I mean, I’m going to, from just being a high school or to biochemistry in college and then getting my master’s in business and then moving on to medical school. Many people, many chiropractors don’t know that I went to medical school. And that was kind of my first, I thought that that was the route that I was supposed to take. Well, here’s the cool part. So I’m a questioner. I like to question every, I like to, I like to question the system, you know, and I know you do too. I question my politics and I encourage you guys, here’s some advice. Question everybody, man. Do question those politicians, don’t let them just question the doctors, question your mentors, your professors and question us. We don’t know everything. You have a question me. And so I said, this doctor was standing up, this was in pharmacology class and we’re talking about a young boy who they were going to give some vaccines to and they wanted to give him 12 in one day. And I stand up and I say, doctor so and so, how in God’s name can you say that it’s okay to give a neurologically compromised boy 12 vaccines in one day? And my student, the class behind me, they’re going, yeah, doctor so and so, how is that possible? And he didn’t like that. He said to me, you know, future doctor may you sit down and meet me after class? Well, the Lord got ahold of my heart that night and I talked to the Lord and said, you told me to be a doctor, I don’t get it. Like, I feel conflicted here. I don’t like the drug stuff. I don’t like the shot stuff. I feel like I cannot pursue this model. What are we going to do? I can’t go this route anymore. I’m three years in and I just, I was so conflicted.
JAMES CHESTER (HOST): So you tell in the story, I just have to show this. I’m reading a book right now called the vaccine friendly plan. And it’s written by a guy named Paul Thomas MD. And he’s out of Oregon. Okay. And he’s been vilified and marginalized for telling people how to even go a route that’s healthy for them with taking shots. And I think that me people know that like, that’s not my world that I live in, but I’m still getting educated just like you did and I’m questioning everything. Yeah. So I’ve looked at like long term things like what is happening to people that have had so many inoculations and why are they getting all its timers? Yeah. You know, why are they getting dementia? Right. Why are they getting Parkinson’s? Why are they getting these neurological compromised conditions that like crop up on them when they’re in their 50s, when they’re in their 60s, when they’re supposed to be in their golden years, loving on their grandkids, like when they’re supposed to like be at the time of that fantasy word retirement and people are supposed to have the best quality of life with the people that they love the most. But yeah, it’s usually a terror. They get to that stage of their life and it’s liability for the loved ones, like liability for them. Like it’s not a very fun experiential transition at that winter stage of life. So it’s really interesting to see like you ask, you know, what if we ask better questions? I think that’s really important. And I’ve heard that the better quality of questions that you ask, the better quality of life that you get. So if we ask better questions, then we can start to be the seekers. And I think that that’s really like there’s a code around being a seeker. And those are the people that actually transition and change the world. Yeah. You, they’re you, Dr. Ashley. Oh, when you’re a seeker, you start asking questions like, why does type one diabetes affect me as a kid? Why do I have that? And then you’re like, why is my mom doing this stuff with alcohol? Can we help with that? Why is my patient base now dealing with these things, these onset conditions of, you know, whatever we want to call them? I think a lot of times people are calling them, gosh, when people just getting sick, immunodeficiency, not immunodeficiency, but they’re calling them, gosh, it’s on tip my tongue.
DR ASHLEY PRINCE DC (GUEST): Look, if they call them auto immune, but I would say there it is. And a body will never attack itself. That’s a lie from the pit of hell. Your body will only attack foreign invaders. If there’s a pathogen attacking you, your body will kill it. And if it can’t kill it, it will do everything in its power too. But your body will never attack its thyroid gland. Hell no, that doesn’t happen. So I get passionate.
JAMES CHESTER (HOST): Yeah, you know, I was explaining to this, this guy came and met me this weekend at mile high chiropractic seminar in Denver, or it’s actually Westminster, just north. And he was like, you know, questioning everything because he’s never been adjusted before. Guys 38 years old, and he shows up and he’s like, Hey, James, I was sent to talk to you. He’s like, I know that you’re like the advocate for the advocates of this profession. And I was like, yeah, dude, it’s pretty cool. And I can tell you a lot of stuff of how we can help each other and how you can move this profession forward with me. But he just came to me. He’s like, I feel like an imposter. He’s like, I’ve never been adjusted before. And I go, okay, we’re going to fix that right now. Yeah. We’re going to get you adjusted. And like he’s like his, his manifestation from that, like he’s like, I just feel no more pain in my back. Like I know that that’s like kind of like what chiropractics become popular for is like helping with pain. But really now he understands the lifestyle of it. Now he’s going to get all his little girls under care. Now I was going to get his wife under care. And now he’s going to be that truth within his family that says, I’m going to be a change in this. I’m going to be a seeker. I’m going to change the behavior of myself so where it has the ability to change other people. And I think that that’s really cool. We’re at with this conversation with you is because you decided that I’m going to be a doctor. Yeah. I’m going to become doctor Ashley. I’m going to go out there and serve people and save people and tell them the truth. Like, isn’t that empowering?
DR ASHLEY PRINCE DC (GUEST): I hope it empowers people because I was just a little old girl from Texas, you know, nothing special. But I just knew anger rose up in me and some told me that that wasn’t right. And the next day I quit medical school and you know, in my third year and I went to the beach to surf, which is what I normally do to escape reality. But that day when I was on the beach, a chiropractor came up to me and asked if I wanted a job. And that’s where really I know my life changed because she was nuts, man. She was like a nothing like I had ever heard before. Her clinic was so amazing because on my first day there, these kids were coming in with ear infections and they’re going, she care. My ear’s fixed. My ear’s fixed. And I knew this woman, all she would say is the power that made the body heals the body, the nervous and controls everything. And I’m like, I didn’t really get it, but I just knew I was seeing miracles. Well, she came up to me and said, if you don’t let me crack your neck, I’m going to fire you. And when she said that, I was so scared because I heard the tables cracking. You know, I heard all that those sounds. She said, if you don’t let me do this, you’re not going to understand chiropractic and you won’t get it. And so I let her. And that’s really where my whole life changed because like I told you, I had type 1 diabetes. Well for 11 days, I could not take my insulin. My blood sugars maintain their own balance. And even if I tried to take my insulin, my blood sugar would shoot down. I mean, I knew something that she did to my neck somehow did something to my pancreas. And I was changed. I said, God, this is what I want to do. This is what you sign me up for. I want to help people with their own equipment, all that’s inside of them. That’s the healing. That’s where it comes from. And that’s where I am today. I mean, it’s a very simple story.
JAMES CHESTER (HOST): This is the good stuff. Yes. It’s the good stuff why we do this show is because there’s always some unsung hero that gets a chance like yourself to fulfill destiny. And you get a chance to go that path. And now you’re serving people. And now you’re running a facility for the past nine years as a doctor of chiropractic. Now you’re actually out there making a mission to understand kids and pediatrics. And you’re making a mission of yours to enter public health office, like position and do better for like not just your local community, not just your practice, but the community at large. And I think that that’s something that all chiropractors really have this like ethos inside of them. How can we fix ourselves? Let us be the miracle story. And then how can we take our experiential base practice and provide this to the community. And then what do we do next? Because I know so many chiropractors, they don’t want to be attached to their practice with the golden handcuffs. They don’t want to just like be in 10 years and all they do is adjust. People adapt and people change over time. And some people from day one to day, 30 years into practice, all they want to do is adjust. But there comes a time when people transition to life and it becomes a part of our reality that like what’s next? And we should be like excited for what’s next all the time and not rest on our old work. But we should learn from our old work. And from the last questions that we asked in the life that we position ourselves into to go to the next thing.
DR ASHLEY PRINCE DC (GUEST): Yes.
JAMES CHESTER (HOST): That’s like the reality of like the evolution of life. Like you shouldn’t live the same day over and over and over and over. Always they call it insanity.
DR ASHLEY PRINCE DC (GUEST): Yes.
JAMES CHESTER (HOST): So you go work in this office. What happened next? Did you just immediately like say I’m done working here, I’m going to enroll in chiropractic school?
DR ASHLEY PRINCE DC (GUEST): Yeah, literally like I was there for a week. And I called up this weird friend of mine that he was I went to college with and he was the only chiropractor I knew. And I’m like, how did you get into chiropractic school? What classes did you have to take? Organic chemistry. Fine. Been there, done that. And I was in, I was in chiropractic school like a few weeks later at Palmer. Wow.
JAMES CHESTER (HOST): Wow. That’s so interesting. Like to me, that’s like the way everybody should approach the world and they should approach life with that. That’s a zest for existing. And then you’re like, okay, so what’s next? So you finished school. How did you transition into the real world after you finished diploma land?
DR ASHLEY PRINCE DC (GUEST): Yeah. So when you said you’ve been running a practice for nine years, I actually haven’t. So I went to the mission field, you know, after chiropractic school a week later, I felt, you know, I talk a lot about God. I hope that doesn’t offend people, but he talks to me and he told me to sell all my belongings and move to Africa. And so for six years, I lived in various countries, Costa Rica, Uganda, and I really treated hard to diagnose populations. So I saw, I did everything. I mean, I practice medicine without a license internationally. I can say that online, you know, online because I did. I did what was needed. I set broken bones. I pulled out dirty sutures from legs. I prayed with people. I adjusted people. And it gave me an interest for people. I like zebras. I like people that know doctor on the planet can figure them out. And then they come to my clinic and we just from my experience, I’m like, oh, that’s Joaquin Valley fever or oh, that is Epstein bar virus. And I can just, I love that. You know, so I think I think the Lord for taking me to the mission field and getting me that diagnostic experience that I now have in practice.
This episode is brought to you by ChiroHD – More than an EHR; Practice Management, Simplified. Click the link to learn more…
Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.
Now let’s hustle!
JAMES CHESTER (HOST): Ooh, like this is a heavy, heavy reality for a lot of people. If you guys are watching this show and you find some value in this, go ahead and send us a comment, share this message. Hit the share button right now. If you guys are on and watching with us, if you guys are watching us on replay, send messages to both of us, if this sparks up any interest for you, ask better questions. We appreciate everybody that supports our show. This is seriously one of the most really eye opening interviews that I’ve ever been able to do. People always ask me, Dr. Ashley, like, hey, who’s your favorite guest? I’ll say, well, the last interview I did. You know, or I’ll look at somebody like a luminary, like a world changer like Les Brown and like interviewing Les Brown that changed my life. It proved to me that I was in the game, you know, getting Grant Cardone on our show. Like it proved to me I was in the game, you know, having somebody like John DeMartini be on the show, it proved to me that we were in the game. But it’s this story. It’s like, what did you do? And that’s the thing is we all have a message inside of us. And that’s why I tell people I do this show. It’s not about me. I do it to share these stories of chiropractic to maybe inspire one person to maybe get one mom to take their kid to the chiropractor because they’re dealing with ear infections like the miracles that you saw at that clinic. Or there might be that one person that has a family member that’s struggling with a disability that doesn’t know where to go or who to trust that now they watch the show and they’re like, that’s where I need to go, you know, or I need to send a message to James so he can tell me where to go or I need to send a message to Dr. Ashley because she sounds like she’s the person for me and she can help me. Like this is the brilliance of like Chiro hustle and why we do it because it’s your story that matters the most. And you’re going to connect with somebody out there that’s watching this and I’d be like, thank you, God. Thank you for that message today. That’s what I needed.
DR ASHLEY PRINCE DC (GUEST): That’s the hope.
JAMES CHESTER (HOST): Yeah.
DR ASHLEY PRINCE DC (GUEST): You know, I really, I feel like if more chiropractors would not hopefully no one gets mad at me for saying this, but instead of just jumping in to practice and trying to find an associate shift position, could we serve for a year? Could we get out of our comfort zone and not make any money for a year, but instead get all the value of servanthood? You know, I mean, that that’s what changed my life and it made me actually not so focused on money when I saw those in need and I went to Africa and I saw that honestly, all the money in the world couldn’t make them happy. They were so happy just living each day. Like could we as doctors kind of change the mold and send our young out and serve the world that we want to serve through chiropractic?
JAMES CHESTER (HOST): You know, like that fit when I was a kid, I used to be really afraid of my brother because he used to like beat me up and God rest his soul. He’s not here anymore, but I used to get like this lump in my throat when I had to like stand up for myself. And I see that today within the what we’re doing here is chiropractic is just standing up for itself. And I do this show because I get a chance to hear you say the stuff and share your mission and your message because I do believe that it’s hard for people to understand that they’re coming out of school with you know, quarter of a million dollars in debt or they spent the past eight years and they can’t wait to just go out there and become a chiropractor or a business person or become the associate or the independent contractor or start their own business. So I think that there’s a lot to be said when it comes to like business development and like managing your career once you get the diploma. I think there’s a lot to be said about that. But like when I think about what we’re talking about today, one of the things that I really like excited to ask you because it is fundamentally who you are now. Who has influenced you? Who are the people that have poured into you over your early career to become the woman and the doctor that you are today?
DR ASHLEY PRINCE DC (GUEST): Gosh, I wish that I had a shirt like I love your hat, expect your circles. I need a shirt. I want to promote a shirt that says figure it out. Like that’s been my main motivator. Like from people, any mentor that has encouraged me to figure it out, go out there, do it on your own, you know, travel the world, figure it out. Like I’m going to give props to them, probably one of the earliest mentors coming out of chiropractic. Gosh, I always get emotional when I talk about him is Dr. Ben Lerner. He took me and my husband under his wing and he believed in me and he saw the spark in me and he said, you know, you’re one of the greatest female chiropractors of your time and I just want to pour into you. He did it without any, I mean, we didn’t pay him anything. He didn’t request money from us. He coached us when he didn’t have to and his schedule was full when he was preaching to Stephen Furtick at Elevation. I mean, the man is busy and he poured into us because he believed in me and he’s the one that helped us start a practice debt free. So I really, really, he influenced me greatly and I’ll be always indebted to him.
JAMES CHESTER (HOST): Yeah, we’ve had Ben on the show.
DR ASHLEY PRINCE DC (GUEST): Yeah, he is.
JAMES CHESTER (HOST): And it is really cool when you can meet somebody with that much that’s done so much to get chiropractic more involved with the regular world. Like the regular world exists and they don’t know chiropractic does what it does because if everybody knew what chiropractors did, there’d be a lineup around their offices, like they would demand more hours at a chiropractic clinic. They’d be like, all right, you guys can’t close the day. We need more people here. We need more chiropractic practicing. You guys got to just keep the hours going. No lunches. Like we’ll bring you lunch. Like people knew exactly what chiropractic was providing. They would be bringing you guys lunch dinner and breakfast and let you serve from your capacity and letting you just do the work that you do. And there would be no separation. It would just be the chiropractors like Clarence Gonsstead. They’re going to live at the, I mean, I heard so many stories of Clarence Gonsstead would work like 18 hour days. People would fly in and stay at his facility. He built a hotel next to his clinic. Like the guy would have people under like constant care for like weeks on end until they were like, he has philosophy is find it, fix it, leave it alone.
DR ASHLEY PRINCE DC (GUEST): So for me, I worked less than 25 hours a week in the practice. So I feel that work life balance is everything. And most of my creativity comes from when I’m swimming in my pool. But I definitely the 18 hour days, I don’t know if I could do that.
JAMES CHESTER (HOST): Well, it’s not so much for you or for the people watching. It’s just like what’s possible. Yes. And as we upgrade as a profession, what’s going to be needed? What are we going to need from each practitioner moving forward? Because all people on the boat have to row. Yes. So what do we get each person to be in the right position, rowing the right way to where we’re all going to the right direction instead of circling the wagons and shoot inward? Because that’s what I hear that chiropractic does a lot when it comes to somebody practicing differently or thinking differently or doing differently. We’re own worst critics. So if we can become a solution and everybody starts throwing the right way, then I do think that like the GDP of chiropractic visits will go up. And the people that are going to be utilizing and wanting chiropractic are going to go up. Like we just saw RFK Jr. speak and done for this past Thursday. And if that man gets a chance to be in office and he says, I think everybody should practice the chiropractic lifestyle and everybody should go get checked for their chiropractor for a functioning nervous system. Like the profession couldn’t handle the influx of new patients. But it’s going to take something like that to like really change the dogmatic approach of how people have thought about chiropract for the past 128 years.
DR ASHLEY PRINCE DC (GUEST): That’s good.
JAMES CHESTER (HOST): Yeah. And for everything that you said, and we’re kind of on like a poignant transition here, where is the profession headed? Where do you see the profession of chiropractic going? Let’s just stay five years from now.
DR ASHLEY PRINCE DC (GUEST): Gosh. That is… Can I say skip? You can. I know. You know, I wish that I could see that.
JAMES CHESTER (HOST): It depends on the consciousness of our culture.
DR ASHLEY PRINCE DC (GUEST): Yeah. I think that we have to see… We have to recognize these other things that are happening below the surface that maybe the traditional medical model has not brought out in the open. Like I’m writing a book right now called The Three Pandemics, and I talk about one of them as like Epstein-Barr virus, for example. A lot of people don’t know that that’s plaguing the American population in a way that’s way more damaging than COVID. And I don’t even… One of my pandemics is not even COVID. It’s like… I don’t even want to talk about that. And if we can just once again, as doctors like question things, look below the surface, I think that we would see our profession go in a totally different direction. Now I do practice functional medicine, so I have to take off my chiropractic hat and put on the functional medicine hat when I make those transitions. But if more chiropractors would ask questions, I think that’s where it’s at. Like, why do we do the things we do? Why does an insurance like to cover what we do? Just ask questions.
JAMES CHESTER (HOST): And here’s my call to action for chiropractors that will watch this and listen to this, is don’t wait on your leaders to do it for you. Yeah. Like, you are the leader. And one of my favorite bands growing up in high school is Rage Against the Machine. And there was a line that I’ll constantly theme to people. If we don’t take action now, then we’ll settle for nothing later. Yeah. Like, we have to take action as a profession. Otherwise we don’t have a good answer for what it looks like in five years or 20 years.
DR ASHLEY PRINCE DC (GUEST): Yeah. And you know what? My associates. So I have two associates and then I have an intern who I just told them. I said, you have two weeks to fill out a really in-depth strategic marketing plan. I want you to go out in the community and make relationships with 25 businesses. And he’s like two weeks, yes, two weeks, and you’ve got to make relationships with these people. And he’s like, I want to see what he can figure out. Can you do it? Can you figure it out? Can you ask questions? Can you do it? We need more doctors like that.
JAMES CHESTER (HOST): It’s even better. I just made a post on my Facebook three hours ago. What’s the quickest and most effective way to get people in your office on a very, and I mean, very small budget? And that has already 40 comments on there. So yes, your intern associates should go read that post because there’s a value of knowledge on that one post that somebody can take and then go implement today. I’ll just tell somebody a quick hit. Go and build a relationship with the area urgent care seven miles around your office. Go and meet those people that are running those facilities and treat them well, get to know them well, and say, hey, I know you deal with a lot of cases. A lot of people could probably use what I do over at our clinic. If people come in and they need crisis care, I’m going to bump them to you. But if you guys got people that come in that you know that we can help as a facility, they’ll probably become your number one for all resource. And then I would say go meet the area joint. Don’t talk bad about them. Yeah. Say, hey, we shoot x-ray over here. We take hot disks. We’d handle radiculopathy. We like people in sciatica. I know you guys have a hard time with those cases because you don’t do the type of thorough exams as we do with our systems that we run. So I want to acknowledge you and treat you really well and say, hey, we appreciate what you’re doing for the community. We don’t look at you as an adversary. We look at you as somebody that we can work with. So if you just went and did those two strategies with people already getting volume of people coming through, they’re going to say, okay, Dr. Ashley’s in the woodlands. She actually shoots x-rays and she can help people with disk issues. Go see her. Hey, I know you slipped and fell and you got an issue going on with your lumbar spine. We don’t do with that at the urgent care. All we’re going to do is prescribe something to you and we don’t want to do that to you. We want you to go somewhere where they can actually help you. Go see Dr. Ashley.
DR ASHLEY PRINCE DC (GUEST): I want to also say that these young chiropractors, the interns, the people just coming out of school, they have to do a little bit of that push advertising. I call it push marketing. So they got to get out there and really kind of attack. Whereas when you’ve been in the game for a little bit, you take more of a back approach and it’s more about pull. So like for me, what kind of content can I put out to irritate people? Irritate people. And then they’re kind of like, who is she? And it pulls to you instead of you pushing, pushing, pushing. So that kind of comes after you’ve been in the game for a little bit.
JAMES CHESTER (HOST): So I know we’re coming up on the edge of our time together. This has been such a dynamic episode of Cara Hustle Podcast. It’s 557 of these. We’ve been delivering this stuff for six years to you guys. We love what we do over here. We’re always bringing the best people to the show to share their knowledge and their enthusiasm and love for chiropractic. I made the second post. Life is designed to be lived from the inside out rather than from the outside end. Things from the outside cannot fill us on the inside. And that’s been the philosophy of Cara project since I got into it. It’s above, down, inside out. The body needs nothing extra in it. It simply needs no interference. Once we clear up that neurological interference, the body is a self-healing organism. The body is amazing. We have everything inside of us. The greatest doctors inside of the body. That’s the real message here. Is the greatest doctor in the world is the one inside of you. And then if you can get somebody to clear out the subluxation, then there’s no nerve interference. It’s not a self-regulate, self-healing, it’s organic, it’s not mechanistic. There’s no musculoskeletal. It’s all subluxation. We’re a vitalistic profession. We give people their life back. And you guys are just one adjustment away from that quality of life. In closing, Dr. Ashley, is there anything I didn’t ask you that you like to share with their audience today and how can people reach out to you if they want to?
DR ASHLEY PRINCE DC (GUEST): Gosh, yeah. I think I have like five things to pronounce. So you can message any of them, my social media team will respond to you. But I want to just say, focus on your miracle stories, focus on the stories in your clinic that are happening that you really don’t have an answer for. I will close with one story that really changed my life. I had a young patient. Well, I saw him walking down my street. He was one of my neighbors. And I saw him walking on his tiptoes. And his name was Michael and I invited the family in. I said, I’ll do a complimentary neurological assessment on your son. I just want to see what’s up. And when he came in, I mean, his father was with him. Father didn’t make much facial expressions or anything. And when I adjusted Michael for the first time and Michael’s on the autism spectrum. So he never knew it, but his family did. They had never gotten him diagnosed or anything. But his family knew it. Well, anyway, I did one upper cervical adjustment on him. And man, my upper cervical adjustment is quite a bit different than what we’re taught in school. I encourage you to create your own adjusting style. Don’t follow Thompson. Don’t follow all these gaunts. I mean, create your own. That’s what I want from my associates. I teach them to create their own styles. Create your own technique. It’s art. Yeah, it’s an art. And so I adjusted Michael one time and he started hysterically laughing. I mean, just his stick crying, like hysterically laughing. And I look over at his father and a tear is coming. And this is a German man, no facial expression. And a tear is coming out of his eye. And I said, why are you crying? And he said, I have never, my son is 14 years old. And I have never seen him laugh. That’s the power of what we get to do. That’s what we get to do.
JAMES CHESTER (HOST): Amen. Yeah. And that’s it. You know, there’s so much that a chiropractor can provide to people that don’t know they have hope. And that’s the beauty of the adjustment. That’s the beauty of why we do the shows because of the message you just shared. Um, let’s bring laughter back to people.
JAMES CHESTER (HOST): Yes.
JAMES CHESTER (HOST): Yes. Let’s bring joy back to people. Let’s bring hope back to people. And that’s really why I’ve never given up on chiropractic as I’ve worked in the profession for the past 15 years. I know that there’s a place for people to be educated and not pushed educated, but pulled educated. And I believe that your story today is going to be something that resonates with the pull effect of chiropractic rather than the push effect of chiropractic. And every time I’ve heard a chiropractor say, we need to educate more people, it feels like a push effect. So let’s work on that pull effect that you talked about. And let’s reach more lives and ask better questions. And with that, this is episode 557 of the Chiro Hustle podcast. You know how to reach out to Dr. Ashley find around the socials. And I close up by telling everyone, you guys are just one story way. Keep hustling. I’ll see you guys on our next episode. Thank you so much, Dr. Ashley. Bye. Thank you. Bye for now.
JAMES CHESTER (HOST): Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
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Now, if you’re looking to increase contributions toward preserving The Sacred Trust within the Chiropractic Subluxation model; in a way that honors our Innate and Universal Intelligence but lack the time and energy to launch a new initiative? Then, check out our Patreon page at https://www.chirohustle.com/patreon and choose the option that best fits your ability and desire to invest toward The Big Idea in support and restoration of freedoms to speech, medical and family health.
AlignLife and Building out the Franchise Model with Dr Joseph Esposito DC – Chiro Hustle Podcast 556
Apr 29, 2024
Dr. Joseph Esposito, D.C., C.T.N, D.A.C.B.N., C.C.N., C.N.S., C.C.S.P., F.A.A.I.M., D.C.C.N.
In a more than two-decades-long career, Dr. Joseph Esposito’s experience as a health advocate has encompassed roles as clinician, researcher, writer, formulator, lecturer, and entrepreneur. Dr. Esposito is the founder and CEO of Aceva, an international physician-grade supplement line, and AlignLife, a national chiropractic franchise with almost 40 clinics nationwide. His passion is to teach and implement integrated healthcare offerings using natural solutions to maximize patient’s health. In his spare time, Dr. Esposito enjoys international mission trips and spending time with his family.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 556 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Joe Esposito. If you want to hear the story of Align Life and how he built out the franchise model, stay tuned. Welcome back. This is another episode of the Chiro Hustle Podcast. It’s a 556 episode of this show that fights for chiropractic freedom. This episode is with Joe Esposito. He’s got a couple really great brands. He’s coming on as a sponsor of this podcast. And Align Life Chiropractic Offices is what we’re going to focus on today. I’m really excited about this show. But before we start talking all things, Joe Esposito, I’m going to let you guys know the big why. Why do we do what we do over here at Chiro Hustle? First things first is freedom of speech. We’ve never censored anyone. Everybody we’ve ever recorded we’ve gone live with. And that’s something that’s really, it’s a proud moment for me because I know it’s like to be shadow banned. I know what it’s like when people marginalize other people’s messages and don’t let their messages be heard. And that’s something that’s become more of a common thing over the past couple of years. So we do support Second Amendment Freedom of Speech. We also believe in medical freedom and family health freedom. That’s something very chiropractic related that I love is because chiropractors are a major part of this world to keep families healthy and safe. Then we do get a bit more philosophical. We believe in BJ Palmer Sacred Trust. We protect the sacred trust. If you guys don’t know what that is, go look for BJ Palmer’s last words. You’re going to learn more about chiropractic than you previously knew I’d guarantee you. And then we support Salt Lake Station based chiropractic. We believe that when man the physical or man or woman the physical gets adjusted it connects them to man or woman the spiritual. And that’s the philosophical part of our show. And with that being said, Dr. Joe, welcome.
DR JOSEPH ESPISITO DC (GUEST): Thank you, James. I’m excited to be here today. I don’t know about freedom of speech with a guy from New Jersey. You better really be ready to watch that.
JAMES CHESTER (HOST): Well, you know, I think that when it comes down to it, people have a message. And chiropractic is one of those things is when you start getting out there onto YouTube, you start getting these things onto Facebook, Instagram, like where we’re producing these live on. I used to get 100 people to jump on the show. And then 2020 hit and five people sometimes jump on the show. So even a show that really doesn’t like matter to the big universal world, our traffic has been like siphoned down to nothing when it comes to like the audience that sees these live. So it’s because the censorship you’re saying because of the censorship. Yeah.
DR JOSEPH ESPISITO DC (GUEST): Yeah, what a shame.
JAMES CHESTER (HOST): It’s wild, but it’s the world that we live in right now. So I just keep producing more. And I believe that the more that we produce the greater for the chiropractic message and a lot of people just that they’re all looking for chiropractic doctor show. They just don’t know it’s called chiropractic.
JAMES CHESTER (HOST): It’s true.
DR JOSEPH ESPISITO DC (GUEST): I agree.
JAMES CHESTER (HOST): And they’re fed up right now, the people out there because I talked to everybody and they’re just like they want something. They want answers. They want solutions. Once again, they don’t know what’s called chiropractic. And I just went to the Alaska State Fair and scheduled in 461 new patients and 14 days. And just thinking about those sheer numbers. So many of those people have been like just they’re not interested in the medical system anymore. They want chiropractic man. So I’m sure you’re seeing that with your clinics too.
DR JOSEPH ESPISITO DC (GUEST): Yeah, definitely. I think, you know, if we keep the mission mindset, it just we change our mindset. You know, we just have to get in the conversation people already having. It’s not a difficult process or a concept to actually find those people. Those are everywhere searching hopeless looking for answers. I think it’s becoming easier. Some people think it’s harder. I think it’s way easier as the medical paradigm continues to, you know, fragment.
JAMES CHESTER (HOST): Yeah, I mean, there’s a major shift right now. And I’ve seen it, you know, just talking to the public and they’re losing trust and the people that pushed them in and marginalized them and made them feel unwelcome if they didn’t take a medical procedure. And I think that a lot of the people realize that chiropractic is like a huge opportunity and all the chiropractors seeing this too. They’re like, Hey, we better start like doing our best to like get these people that need us. 100%. Let’s jump into your story a little bit. Chiropractic. How are you even doing it?
DR JOSEPH ESPISITO DC (GUEST): About 25 years.
JAMES CHESTER (HOST): 25. Wow.
DR JOSEPH ESPISITO DC (GUEST): Long time.
JAMES CHESTER (HOST): Yeah. And how and why did you decide that chiropractic was the right direction for you?
DR JOSEPH ESPISITO DC (GUEST): It’s a great story. It was a, it was, it was a kidnapping to start. My wrestling coach told me to go see a chiropractor when I had an injury and I refused to go. I said, you know, I’m going to be a surgeon. I’m not going to see one of these quacks. And then he ended up talking to my mother after a practice and he got a signature. And then a week later he goes, you’re coming to chiropractor with me and I go, I’m not going to a chiropractor. He says, getting the car. I go, are you going to kidnap me? He said, yes, I got a letter from your mom. I’m getting the car. So my coach dragged me to a chiropractor, been in pain for months and months, been on medications. I was sitting out at the time because I couldn’t wrestle, been on all the drugs, did all these tests and he takes me to a guy. It was like in his living room. I thought it was kind of weird. Him and his wife, little practice. And this guy jumped on me. I hear a sound and I got up and the pain was after seven, eight months is totally gone. And I was just baffled standing there in someone’s living room and go, what the heck just happened? And it was life changing. You know, just a paradigm in the situation being very different, but the results were, you know, you couldn’t argue with the outcome of that mobility I had, the instant freedom of pain. So I became that antagonistic naysayer into this freedom fighter for the profession before I ever became a chiropractor saying, how come people don’t know? Why are you in your living room? Why aren’t you in that big building? Why? Why do they have that money? Why are they on that white coat? You know, why is that being sold? I was like, why for months trying to figure out, I didn’t get why I didn’t know about this thing this guy just did to me. So it became such an inquisitive and curious journey for me to go visit a chiropractic school because I didn’t understand why was it such a secret? I didn’t understand.
JAMES CHESTER (HOST): Where did school start? Where’d you go?
DR JOSEPH ESPISITO DC (GUEST): I went to life university in Atlanta, Georgia.
JAMES CHESTER (HOST): Yeah. Was Sid still there?
DR JOSEPH ESPISITO DC (GUEST): Yes, he was.
JAMES CHESTER (HOST): Yes. What was it like being around Sid?
DR JOSEPH ESPISITO DC (GUEST): I was with a lot of the New Yorker, New Jersey guys in the back of the room making a havoc, getting yelled at and we were, you know, it didn’t take to Sid’s message and he grabs us, he puts us in the front row, sits us right down, he gives us message, we’re dropping into the keys and it was, it was, you know, I’ll never forget that moment. I could taste it, see it right now from where I was and it just resonated with the message at that moment that, you know, based on physiology, a bumblebee can’t fly. You know, it’s just the wingspan. He’s talking about just science and innate and how everything works in nature and the message was like locked on. If he didn’t do that, I don’t know if I’d be as principal as I am today. If he didn’t grab us and shove us in the front row and make us listen and the message was just massive conviction and life changing.
JAMES CHESTER (HOST): Yeah, actually that’s where we reconnected down at the life of student like weekend.
DR JOSEPH ESPISITO DC (GUEST): Yes, that’s right.
JAMES CHESTER (HOST): Yeah, what do they call those weekends? Leadership weekends?
DR JOSEPH ESPISITO DC (GUEST): Life force.
JAMES CHESTER (HOST): Yeah, life force, yes. Yeah. Yeah, it was really cool to see you down there. So how have you seen things changing on that campus over the past 25 years? Pretty cool, right?
DR JOSEPH ESPISITO DC (GUEST): Yeah, it’s amazing. Just the expansiveness of it, the vision, they’ve done great work over the years.
JAMES CHESTER (HOST): So get out of school. What’s next?
DR JOSEPH ESPISITO DC (GUEST): I opened six clinics my first six years. So I moved kind of fast. I was building out my second one nine months in the first one. Wow. Two associates six months in and was looking at a build out and built one a year for the first six years in multiple states, built an operations manual and ran kind of an enterprise level business pretty fast. I can’t say it was without lots of adversity and trials without having the business experience of what I know now. But it was just this complete frustration, how dare my mission to spread that word that I can’t believe I didn’t know this thing with my story that I was like, everyone needs to know this. So it was true mission based and I backfilled the business, the marketing, the clinical as I perpetuated through this journey. But yeah, it was just hungry.
JAMES CHESTER (HOST): So before social media, what were you doing to grow these practices?
DR JOSEPH ESPISITO DC (GUEST): I was a guy with the spine walking through the mall. I was, you know, any group of people anywhere, you know, car wash, a grocery store. I didn’t care. I had no ego in it. I was just spreading the word again. Just set. And that’s what I try to teach docs. If you’re that mission based, I’ve never had to get a patient. Wasn’t like a concept of getting like it was a gap or something I had to acquire. It was like spreading this message. Like it seems cliche, but that mission based of a concept, I never had an issue. I was just always trying to spread this message of people that didn’t know because I didn’t know. And I just felt like I was serving the community by spreading this message. And I never had an issue with, you know, growing a clinic.
JAMES CHESTER (HOST): So, so let’s like give a snapshot to like somebody that’s coming out of school and they want to go out there and be successful as a chiropractor. What would some advice you be to give to them so they could go, you know, jump out, I’m besides working with the Lion Life clinics. What would you tell them to go do to grow their practice?
DR JOSEPH ESPISITO DC (GUEST): Yeah, I think it first starts at mindset. So like when people say get a patient, that’s a scarcity. That’s a try. That’s a force. I say we, you know, solve, assist people in providing solutions to their suffering is what you’re really doing. So start with mindset. That difference of mindset is going to change the, you know, your cerebral synapses, your hormonal makeup, your consciousness. It’s just going to, you’re going to walk a path a little bit different, a path of abundance, a path of serving versus a path of scarcity and getting and trying to acquire and force. It’s just a different way of approach. So I find that’s the biggest gap is we’re living in our stories or limiting beliefs and all of that. And I’ve proven that with using the Lion Life systems and having two groups of people, the mindset’s right, these are system, they scale mindset’s wrong. These are the same system that they don’t. So I would really start mindset. I’m very mindset based. So when I get out of a screening, sit in the car, meditate, deep breathe and think of the people you’re looking for, the little girl that’s about to have a brace, a rod put in her spine, the boy with ADHD that’s going to be put on riddle in and graduate to antidepressants, living life, subpar life. Not getting the right job, the right spouse, the right life. You know what I mean? So I really try to get deep into who am I going to serve? And then I end up meeting amazing people that are suffering and need help.
JAMES CHESTER (HOST): That’s really good insight, man. And I know that you wanted to touch on some things about your passion and interests moving forward into the profession. What are you interested into right now?
DR JOSEPH ESPISITO DC (GUEST): My life purpose is to prove chiropractics. I’ve always been interested in accumulation of data and anything to do with natural health. I also formulate products. So I look at pre-post labs and that kind of chiropractic. I’m like pre-post x-ray. I’m looking at anything I can do to just prove the innate healing capacity of human body. So we got some exciting things. I’ve personally been part of three studies published with the ACA RAC. I’ve done a lot of publications in the nutrition field as well. It’s just constantly validating the beauty of what we have to do for the chiropractic profession. So, you know, my dream and a line life is to pool enough clinics that I could start segmenting data by condition and publishing large-scale research. So we’re in the process building a research department right now in our organization to start the journey a little bit more refined. So I’m really excited for that.
JAMES CHESTER (HOST): Cool. And that gives me a good segue. So if people were looking to join the Align Life group, how do people jump on and start working with you?
JAMES CHESTER (HOST): You think go to AlignLife So if people were looking to join the Align Life group, how do people jump on and start working with you? You think go to AlignLife Go to AlignLife We can do everything from simple audits on different verticals like marketing or your business and give you some insights.
DR JOSEPH ESPISITO DC (GUEST): We can take you through our discovery process to look under the hood of service offering or just give some general advice being the profession 25 years. We’re not focused on a sale. We’re focused on serving any which way we can guide. Sometimes it’s right inside of our deliverable and our offering, but sometimes it’s a direction helping a Chiro find their way in any other capacity. But we just love the open conversation of chiropractors that have the hands and the heart and maybe need a little direction in how to navigate the industry for success.
JAMES CHESTER (HOST): It’s really cool. So AlignLifeFranchise.com, go check it out, see if it’s a good fit for you guys that are watching the show. If you’re looking to get into a great network of chiropractors, I think that what you guys are doing is exceptional. You’re at 40 offices now. I’ll save a few more questions based on the brand as we go through the interview process today. But you have a podcast too, which is really exciting. You said that you’re one year into that AlignYourPractice podcast. Talk a little bit about the podcast. Is it fun?
DR JOSEPH ESPISITO DC (GUEST): I love it. Yeah, it’s such a fun journey because I get to take doctors who are in the midst of the limiting beliefs they’re in and I do a breakthrough right there or they just got on the other side of it and they’ve doubled the practice in two months because they broke that mindset. Or we implemented systems and they took off. You’re listening to true stories or true doctors going through the journey. So I think we’ll get a lot of good feedback from it.
JAMES CHESTER (HOST): That’s cool. How frequently do you come out and where can people find it?
DR JOSEPH ESPISITO DC (GUEST): Once a week AlignLife… No, I’m sorry, AlignYourPracticepodcast.com. You can look us on YouTube or you can see us on Apple Podcast or any of the podcast outlets. You can find us.
JAMES CHESTER (HOST): Well, I’m going to subscribe and listen. So thanks for doing something for the chiropractic profession. I’m always learning too. There’s always new things to learn. And then business guidance. I know that’s a big part of your brand. You said that you can bring people in at any different level of what you’re up to, whether it’s the launch, the build, the scale, the team, or the exit. Let’s touch on all those segments. So launching. What does that look like? Yes.
DR JOSEPH ESPISITO DC (GUEST): So we have a process of launching from everything, from helping you get loans to sign the lease, to build out, to build the team and do the marketing and get all your social and website set up. So it’s a very strategic method because we know the biggest reason any company fails is running out of cash flow. On your funded. Yeah. You’re funded. We’re very diligent about that process to get people up and launched as cheap and as successful as possible. So the launch phase is one of our forteys. And then once we get to build is when they start to churn this engine and serve people. So part of build is building your team, right? And building the infrastructure on the system. So day one, day two, your workshops, your resigns, the whole flow. Our goal is to create strong monthly recurring revenue and making sure we have some diversified revenue streams. The line life is an integrated model with some other services such as nutrients. We do some lab testing. We look at body composition. So we’re looking at multiple factors that affect human physiology all around neurology and managing the subluxation. So so builds a phase until you get to hire your first doctor. That’s part of your team and that’s the transition to scale. So getting into the scale phase, we help you vet out doctors, help you learn the leadership that requires required to actually manage another colleague, another chiropractor. So it takes a different skill set than building your practice leading other doctors in your organization. I think that’s a huge transition. And I find I don’t, you’ve talked to a lot of people, you probably see this too, is most chiropractors just buy themselves a job. They don’t build a business, meaning they can’t step away for a week or go on vacation because if they leave the business stuff. So we’re very passionate about helping doctors build a business that they don’t have to be chained to. They do it. They adjust because they love, they love the profession, but they don’t need to because they have a business. That makes sense.
JAMES CHESTER (HOST): Work, work, life, balance.
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
JAMES CHESTER (HOST): And I think that that’s a really important part of the whole chiropractic profession is, like you said, I’ve talked to a lot. And what I find is that people suffer their marriage because they’re focused on the business. And if they don’t focus on their family first, then the business takes over and then they always say happy life, happy wife. And I think that if you can have that type of practice freedom where a person’s not the golden handcuffs, they’re not attached to the adjusting table, they can actually have like time to like spend time with the family and still have a profitable business. I think that’s like the real, the win for chiropractic that everybody’s always looking for, how do you create a business that you can be a part of and not have it supersede every other part of your life?
DR JOSEPH ESPISITO DC (GUEST): Yes, 100%. Because it’s in our, in our off-reince, either multiple doctors or multiple clinics, and we try to set the stage where the doctor wants to go. And we straight up, I talked to someone yesterday that was looking at a line life and they just want to be a doctor. And I said, don’t open a business because if you’re not going to enjoy scale or exit, those are the two benefits you gain as owning a business. You can build any business by being an employee. If you don’t want to scale and you don’t want to exit, then you’re losing a lot of the value of why you launched a brand new business and took the risk. So it’s really important to teach that business component to new potential business owners.
JAMES CHESTER (HOST): And I’m sure you’ve seen like a lot of things happen within people’s like lifestyles where they go to that exit stage. And like life gets really exciting for them because now they can like focus on something new or they can like open up another office or they can become the clinic director and they’re not, you know, over the table constantly.
DR JOSEPH ESPISITO DC (GUEST): Yeah, there’s an emotional state that they feel there, like you said, is golden handcuffs to an office. I bought and sold so many offices. I have no issue of like building, selling, moving, new town, build another one. Once you understand it, you don’t have to be chained to anything or any location at any time because you and your heart and your mind, you know what it takes to build. So I like to teach the freedom of that to doctors and allow them to gain the business value of being able to exit. And that maybe another whole podcast for us to talk about is really the science of exit, which is a big misconception. One thing I’ll say about that. I know that’s the fourth phase is you have to separate the sale of a business and the end and your retirement are two separate transactions. Retiring and selling a business are two separate things and all doctors do it. Most doctors do it at the same time. They wait until they’re retiring to sell their business when they’ve already cut their hours, cut their marketing, cut their value. And now like, I think I want to retire, so I’m going to sell my business. You sell the business at the height. You retire years later after you gain your value. So I’ve taught that a lot and it’s really eye opening for doctors. They say, what? That doesn’t make sense.
JAMES CHESTER (HOST): Or you, is it like they stick around and still work and pay themselves like a salary then?
DR JOSEPH ESPISITO DC (GUEST): Yeah. If you want to exit with three times, four times, five times the value of what you would sell a practice to a solo practitioner, you would do it inside of a group. And in order to get that value, you get two turns on your money. You sell a good portion of it right up front and they expect you to stay and help build, but you got a nice nest egg payout. You stay for three, four years and you get your second payout. But collectively, it’s three to five times what you would have got if you sold one. So you don’t wait till the end. You say in the next five years, I want to retire, but I want to sell at my high value. Three times more. No one thinks this way, but that’s the science.
JAMES CHESTER (HOST): Yeah, that’s good business.
DR JOSEPH ESPISITO DC (GUEST): That’s smart business.
JAMES CHESTER (HOST): Yes. Yeah. And then you keep yourself on as a high-paid doctor.
DR JOSEPH ESPISITO DC (GUEST): Huge. And you still do what you love because think about the guys at the end, the last five years. They don’t want to do with the office managers. They don’t want to do any marketing. Like, I just want to see my patients. Well, that’s, you might as well cash out at that point, get the top dollar and then get the second payout three, four years later instead of saying, I want out in 30 days, you’re going to get a 25% of the value.
JAMES CHESTER (HOST): I love it, man. I love it. That’s really good advice. If there was one takeaway that anybody is watching here today, that would probably be the golden nugget for anybody to walk away with is establish yourself and then talk to Joe.
DR JOSEPH ESPISITO DC (GUEST): Yeah, we’re putting together a group exit for those that are looking at exiting the next three or five years if they want to, you know, multiply their value significantly, like more than double. So I always say, do you want to exit by the fishing, your, your bass boat? Or do you want to buy the bass boat and the condo on the island at the same time for this time? It’s funny.
JAMES CHESTER (HOST): I made a post today on the social and it says, let’s see, what do I say? Very insightful to your cut to the conversation. He’s ready to retire from chiropractic and sell it all. That was my post today. The things gone bananas, 39 comments on it. There’s a lot of people out there that are looking to transition the markets moving quick. You know, there’s a lot of people out there that are towards their like swan song years. They’re at that like final chapter of like practice and they’re, they don’t have a legacy built. They just have like old files and X-ray and tables and, you know, like that’s what their assets are. And they never looked at it from the ones that you’re talking about right now. They, they’d never looked at it as like, how do I stick around for another couple of years and maximize my business that I’ve built for years and years and years and not just retire and have it go to nothing.
DR JOSEPH ESPISITO DC (GUEST): Yeah. I think over the last 20 years chiropracts mature as an industry. It’s matured in business. We’ve matured our marketing sense. I want to help Kyros mature in their knowledge on their personal wealth at the end, making sure they make smart moves to gain maximum value. Because I think there’s still a, a maturity on our industry and that segment. And I think we need to serve these Kyros to support them on their, you know, their final
JAMES CHESTER (HOST): stage. So I guess the question that I just have to ask you is when you get to this chapter of career for practitioners like a mom and pops, it’s a solopreneur. Is there a chance for you to come in and help them like sort out that like, that, that plan for themselves?
DR JOSEPH ESPISITO DC (GUEST): Yeah, we put a full strategy together. We look at the numbers. We project what we think we can do to help them gain that value. And we put literally a three to five year plan to say, if you really want to do this well, what they do is just keep working because they can’t retire because they’re getting one time. They’re profit, so they only get one year. So if they knew they’re going to be like a five years or eight years of value.
JAMES CHESTER (HOST): They would start that process earlier.
DR JOSEPH ESPISITO DC (GUEST): It would start now and say, wait, I think it’s that. Yeah, it changes their whole mindset.
JAMES CHESTER (HOST): So yeah, I think the sooner that people are interested in this whole, like, how do I make the most of my practice life, they should talk to you before it’s like, rage, like ring the bell.
DR JOSEPH ESPISITO DC (GUEST): Yeah, and it’s not just in the franchise offering that we have. So just for clarity on those that are listening, if you’re at that stage of curiosity about exit, you know, we, we have program inside or outside of our group to collectively support the exit. So there is really meaningful conversations we can have to give some direction.
JAMES CHESTER (HOST): So yeah, the next podcast that Joe and I will be doing will focus specifically on the science of the exit. Awesome. So let’s go quick round. Who are some of the heroes that you’ve had in this profession? Who are some of the mentors people that have taught you how to become the man you are today?
DR JOSEPH ESPISITO DC (GUEST): I guess one, I’m a gun-joyed at heart. So Dr. Gons did, I think, got me forward thinking of challenging process physiology of what, how to navigate a patient’s health from, he would put people on the floor, cross-crawling, he’d be giving kelp tablets in the 50s where no one even knew what that was. You know, for iodine for thyroid, he was just a renegade guy. And I took that to heart since I’ve gotten to practice. I’ve gotten, you know, probably 12 post-graduate degrees to study just human physiology. I’ve been obsessed with outcome. People think I’m a business guy, but I’m really a clinician by heart. So he was one, probably one of my…
JAMES CHESTER (HOST): Find it, find it, fix it, leave it alone.
DR JOSEPH ESPISITO DC (GUEST): It’s not done. Who else? Dr. Mark Wurking, who was a gun-seductant I worked under who became a personal friend. May I rest in peace? He passed about two years ago, but he really guided me well on this journey. And a lot of people in the business world that too many to count to really understand value is hugely important. I think I, in the beginning, I was so passionate, but I didn’t understand value. And I learned that over time from so many greats.
JAMES CHESTER (HOST): No, it’s really great. It’s one of my favorite questions to ask during this. And then, you know, I close out with something of a miracle story. What have you seen over your 25-year career, something that just sticks with you, that just kind of almost brings you tears just thinking about it?
DR JOSEPH ESPISITO DC (GUEST): Yeah, two of my favorite stories. Well, it’s hard to pick the one with the little girl who came in with neck pain. And she was 11 and she looks at her mom. And I say, is there any other things you’re dealing with? She looks at the mom and she, mom says, it’s okay. And the girls starts crying. She says, well, I’ve been vomiting. I, well, you know, how often? And she’s like, like a hundred times a day. And I start, in a sense, laughing at that she was kidding. Like, well, no, I do. But I don’t projectile. Sometimes it’s just my mouth. And the mom says she’s going to Mayo Clinic and they’re going to cut a piece of her diaphragm off and they’re going to wrap that piece of diaphragm around her esophagus and sew it down so she never vomit. So they’re going to Mayo because she’s losing the nambor teeth, ulcerations. Just rotting, yeah. Liding inside that she’s 11. She can’t go out of her friend. She can’t go to lunch. She can’t do anything. Smells. I’m going to lose her teeth, breath smells. So it’s like destructive. So I adjust this little girl. I check her and I see subluxation around the upper sphincter of the stomach. And I was like, you know what? I don’t fix vomiting, but I hope to remove a condition called a subluxation. We talk through it. And then after like two, three adjustments, it’s crazy to her mom say crying and saying my daughter only vomited about 30 times today. But just beyond my mind to even register or write that down is beyond even recognition for me. Well, within four weeks later, she never vomited again. And they canceled the surgery at Mayo Clinic. And the moving part for me is a year later to the day they told me she didn’t vomit. I get this big plaque of a guy holding a little kid’s hand facing the beach, like holding the hand from behind. And she sent me a handwritten letter, the little girl saying it’s been one year today that I didn’t vomit. You canceled my server, you changed my life, you improved my friendships, this whole long letter. And I broke down and I took a picture of it, sent it to my sister and I just started the franchise. And she’s in the military Naval Academy grad in the Middle East. And four days later, a week later, she resigns from the Navy and says, I’m coming on board. And she became the president of the franchise and says, if I could be part of anything, that can do that to a person, it’s more than I’m doing now. So that was real touching, obviously, a kid to write that letter was just, you know, changed my life really, really inspired me.
JAMES CHESTER (HOST): Man, that is so good. Well, I mean, it touches me just to hear these stories and to know that, you know, we can make an impact on people’s lives. And I was just telling you, I went up to Alaska and I did three weeks of screenings and there was this little girl that came over and I had this little spinning wheel out in front and she spun it and she goes, special, what’s a special? And I go, well, you have to have your parents over here in order to get, you know, a prize with us, but it’s a special to come see the chiropractor. And she’s like, oh my gosh, my daddy needs a chiropractor and he’s not here with us. So she runs over and gets her mom and brings her mom over and she’s like, mom, I want dad a special. And like the wife starts telling me dad was hit in a car and has messed up his low back and not functioning well. And this little girl like brought her mom over, made her sign up dad because she won the special on the wheel.
DR JOSEPH ESPISITO DC (GUEST): I love it.
JAMES CHESTER (HOST): Right? And it’s, it’s those, those moments that make us remember like why I stood out there for 12 hours that day in the pouring rain trying to save people’s lives from drugs or surgery. Because this is a theme that we tell people. If I don’t tell you the truth today about chiropractic, someone else will eventually convert you to drugs or surgery and this little girl comes over and wins the special. Then we, I don’t know, we, we scheduled her dad. I don’t, you know, work in the office. I don’t get that like feedback or that satisfaction to know that we’re changing these lives. But the story that you just shared is like, it’s a, it’s a bonder, right? It bonds you to like the mission of why you continuously do what we do.
DR JOSEPH ESPISITO DC (GUEST): Yeah. It drives you to, you know, it’s such a beautiful thing for the mission that those of us in the business and scaling and building offices. If you’re mission based, it’s just a different journey in life. It’s a, you see the world in a different way, you experience more. You have a higher consciousness when you’re on purpose, when you’re telling the truth, when you’re, have the chance to impact someone’s life. So I, I don’t regret one minute, one day, one hour of this journey in Chiro. I, I’m just blessed from day one to now. My excitement enhances per day. It doesn’t, to the fire does not get lessened any day on this journey.
JAMES CHESTER (HOST): I’m 25 years, I’m 15 years in the making. Is there anything I didn’t ask you that you would like to share with your audience today before I get them to go to check out your websites?
DR JOSEPH ESPISITO DC (GUEST): No, I think what I started saying in the beginning is mindset. I just, just realized that you are, you, you’re a servant of, of society and it’s not about you. So once you realize it’s not about you, all your limiting beliefs will go away. You get yourself into the way of your impact, of your success, of your abundance, of your prosperity because you’re adding stories in the way of you being a servant. It’s not about you. It’s about what you do. It’s what you can provide. It’s what your innate genius is to serve. So when you separate yourself in a selfless way, all of that ego and all of the doubts and all of the insecurities just melt away because you’re on mission, you’re on purpose and you, you’re a servant of society. And when you get to that point, nothing will be in your way.
JAMES CHESTER (HOST): So 40 clinics are already operational running. What’s next?
DR JOSEPH ESPISITO DC (GUEST): We’re on aggressive growth trend to go to 100. We’ve had, you know, a year and a half of slowdown is speed up to rebuild some infrastructural components to align life, so we’re really excited about where we’re at now and we are excited about the growth ahead. So yeah, we’re ready to serve the next large group of chiropractors that are looking for, you know, our three uniques, which is diversified revenue streams, peace of mind through monthly occurring revenue, and durability through multiple doctors or multiple practices. Those three things unified together will provide you a dream practice that most people are looking for.
JAMES CHESTER (HOST): Alignlifefranchise.com, alignyourpracticepodcast.com, check out Dr. Joe. Appreciate you joining forces with us and supporting Chiro Hustle. It’s been a long time coming and I’m thankful to have you on board.
DR JOSEPH ESPISITO DC (GUEST): I look forward to your thousandth episode. I think you’re on a mission and I can feel it in your energy and what you’re doing. I just appreciate what you’re doing. You’re doing it for the right reasons, for the right purpose. I appreciate everything you do.
JAMES CHESTER (HOST): I close out every show the same way. I tell everyone you’re just one story away. Keep hustling. I’ll see you guys on the next episode. Thank you, Dr. Joe. I’ll see you soon. Thank you. All right.
JAMES CHESTER (HOST): Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling with the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to give us a 5-star rating on iTunes to continue hustling.
Upstart Chiropractic College in Washington with Dr Sarah Kotlerman DC – Chiro Hustle Podcast 555
Apr 25, 2024
Current Role: Dr. Kotlerman is the clinical director at Averio Health Institute, an innovative, concentrated chiropractic facility located in Mt. Vernon, WA, USA. Averio Health Institute is a concentrated chiropractic care facility that specialized in 5-day programs for chronic and complex cases. The goal of AHI is to remove the underlying interferences that are keeping the person from being healthy. Our objective testing department specializes in anaylzed digital spinal radiographs, heavy metal & environmental toxicity testing, intracellular micronutrient panels, and functional brain & functional neurological testing. At AHI a patient can get a lot of gentle and specific regenerative care in a very short amount of time; allowing for a different response and more significant response from the patient’s central nervous system.
Dr. Kotlerman has ten case studies accepted for international publication through the Australian Spinal Research Foundation. Dr. Kotlerman published a clinical results book, Exceptional Health: You Can Have It in 2021 which ranked at the top of Amazon charts for ‘neuron-anatomy’ for several weeks. Dr. Kotlerman graduated from Life West Chiropractic College in Hayward, California in 2017 with emerald clinical honors. Dr. Kotlerman became the Averio Health Institute Clinical Director in 2020.
Dr. Kotlerman is a speaker and author and has recently been interviewed on national TV through the Children’s Health Defense TV and An Informed Life Radio on the topic of chiropractic care, as well as, being a keynote speaker at the largest chiropractic conference in the PNW, ChiroFest on the topic of concentrated chiropractic care. Dr. Kotlerman and her team has a great passion in pursuing the opportunity for the patient’s response when given the opportunity of more chiropractic care.
Clinical Highlights: -Led the 2018 Chiropractic Mission Uganda in 2018 – collected observational data on over 2000 patients receiving their first visit and are currently collaborating the data. -Co-lead of the chiropractic division of the Seattle King County Clinic – largest free clinic in Washington State in 2019 and 2020 -Exceptional Health: You Can Have It 2021 – published clinical research book -10 case studies that have been accepted for publication through the Australian Spinal Research Foundation and Pan-Asian Chiropractic Journal -Health For Our Future – 2022 – full length documentary on six families with severely challenges children who have their lives changed through concentrated chiropractic care. This program was accomplished with the help of private foundational support. -Averio CEO, Anna Martin received the Tom Campbell award from the Washington State Chiropractic Associate for her efforts in helping achieve this financial support for the documentary project. -Current Washington State Chiropractic Association board member -Current Washington Chiropractic College team member
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 555 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Sarah Kotlerman. If you want to hear the upstart of a chiropractic college in Washington, this is the story. Stay tuned! Welcome back! This is another episode of the Chiro Hustle Podcast. Today I have Dr. Sarah Kotlerman on with me. We have some really cool stuff to talk about, a new college model out in Washington that we’re going to get on. We’re going to talk about concentrated chiropractic care and why. I know it’s a big thing most people have never heard about. And we’ll talk about service and how to give back to the profession. We’ll round it out with some things about the future chiropractics and miracle stories and some of her mentors that helped her become who she is today. Before we jump in this episode, I’m going to let you guys know our big why, why do we do it? We do over here. We’ll first things first as a Second Amendment, which is freedom of speech. We’ve never censored anyone, and we don’t like it when we get censored either, so Chiro Hustle stands for that. We also stand for medical freedom and family health freedom. They’re not the same thing, but we believe that Chiro Project delivers both of those to the people that need it the most. We also believe and support BJ Palmer’s last words. It’s called the Sacred Trusts. Protect the Sacred Trusts if you guys don’t know what that is. Go into your favorite search engine right now. Stop this interview and find out what BJ Palmer’s last words were. You’re going to know more about chiropractic than you previously did. I guarantee you. And then we do support subluxation based chiropractic and innate intelligence. We believe that when the physical gets adjusted, it connects them to man or woman’s spiritual. With that being said, welcome to episode 555.
DR SARAH KOTLERMAN DC (GUEST): Thank you.
JAMES CHESTER (HOST): Yeah, so chiropractic, it’s the major premise of our show. And one of the things I’m really excited about is telling your story and getting you to speak about things that you’re enthusiastic about within this profession. So why don’t we just roll in to talk about how you got into chiropractic?
DR SARAH KOTLERMAN DC (GUEST): I got into chiropractic because I hiked the El Camino de Santiago, which is a 500, 550 mile trail, depending on a little bit where you start, where you end that goes from the south part of France to the western edge of Spain. I had no intentions of pursuing chiropractic, even though I have many chiropractors in my family, my father’s. Every famous chiropractor, Dr. Avery Martin, who’s a legacy in Washington state, he’s founded a ton of very successful clinics. And he actually founded a Vera Health Institute, which is the concentrated chiropractic facility that we’ll talk about here in a few minutes. But I didn’t have any intentions of going the same direction. I was actually thinking about maybe potentially pursuing four services or law. So when I hiked that trail, and if you know anything about the Camino, you know it has about a 1200 year history of being a very spiritual, very like real get to the soul of things kind of experience, when I hiked that trail, I realized in the by the time I hit the last 100 miles that I needed to help people figure out how to be sustainably and exceptionally healthy, that people had lost touch with how their bodies worked, how their brains worked, and that there was no other profession to work in except in the profession that removes central nervous system interference.
JAMES CHESTER (HOST): Yeah, I think that that’s pretty cool. The Camino, how long did it take you?
DR SARAH KOTLERMAN DC (GUEST): I did it in 34 days, which I don’t recommend going that fast. There were a couple of days we hiked. I went with a girlfriend of mine, and there was a couple of days we hiked over 30 miles. Our feet were very sore.
JAMES CHESTER (HOST): Yeah, that’s that’s pretty exceptional. I was just talking to a guy yesterday about walking across America. He’s helped over 2000 people walk across the United States, and he said that the average about 20 miles a day.
DR SARAH KOTLERMAN DC (GUEST): Which is a lot. It’s really a lot, especially on trails that become really hard packed and clay and concrete. Your body feels it.
JAMES CHESTER (HOST): Yeah, yeah. I mean, I think that there’s a lot of great stories to tell and share, but I’m most interested in your story today. Let’s talk about this Washington chiropractic college that you guys are spearheading and looking at developing and getting funding for. Let’s talk a little bit about the history, the why around it, and how people can get involved with it.
DR SARAH KOTLERMAN DC (GUEST): Sounds great. So the goal of the Washington Chiropractic College is to bring a boutique chiropractic educational model to the United States. This is a model that’s been extremely successful in other places like New Zealand, Australia, Spain, but currently does not exist inside of the United States and could be a model that is a game changer for chiropractic. I understand that this podcast is going out nationwide, so I don’t can’t speak for other parts of the country, but at least in Washington State, I can speak for the fact that we have a hiring crisis. We don’t have enough DCs to meet the demand. We have whole areas that are underserved, offices that have six, nine month waiting lists to get in for care, because there aren’t enough doctors of chiropractic to address the demand. And this is the demand on what patients know as of now. If patients knew what chiropractors knew, we couldn’t even be a drop in the bucket of demand from all the sick people in the United States who would finally realize that there was an option for them that wasn’t ineffective drugs and surgery. So we’re looking to kind of meet the hiring demand, and we’re also looking to meet the philosophical demand. We need great chiropractors. We don’t need people with chiropractic licenses who are unwilling to step up and do the work. We need great chiropractors. So the model is a boutique model. It’s designed to be small. It’s designed to fit a niche, and it’s designed to not compete with any of the existing chiropractic colleges. It shouldn’t compete with or be negative in any way to our existing great schools. This is just to increase the options for people who want to become chiropractors. It’s actually been over 80 years since we’ve had a chiropractic college in Washington State, which I found surprising considering how great a state, Washington State is to be a chiropractor. We’ve got great laws here. We’ve got great opportunities like Chirophes just last weekend with Paul Reed. I mean, what a great opportunity for chiropractors in Washington State. So the model of Washington Chiropractic College is going to be 75 students, one class a year. So 75 students in, four years later, 75 doctors of chiropractic out is the goal. I’m not going to go past 75. And James, one of the weird things that I was not expecting when we started this journey was how many DCs would actually have critiques for us on the 75 model. And I think the reason why that is there is a little bit to keep the focus on the educational opportunity instead of the financial opportunity of education. If we cap it at 75 and we have a waiting list of 200 students trying to get into the college, that allows us to pick the top 75 people that we think are going to make the world’s best chiropractors make the biggest impact, participate in leadership, hold strong for the profession. It doesn’t mean that the other people who aren’t accepted can’t go somewhere else, but the goal is for us to find those top 75. And when we’ve hit our 75, then the only goal is let’s give them the best education possible.
JAMES CHESTER (HOST): You know, that’s a really interesting model. I think that if you think about how many graduates are coming out yearly from chiropractic schools, this is a good contribution to set. And you can keep the overhead low too, right?
DR SARAH KOTLERMAN DC (GUEST): Extremely low. That’s one of our goal sets and we’re a little bit early on to give any kind of hard numbers. But one of our goal sets as the team is to look and see if we cannot make the educational experience of becoming a chiropractor less expensive. We will be fully accredited when we start. So federal loans will be an option. But isn’t there, you know, we’re kind of exploring with all the new technology and education. I mean, the COVID era didn’t bring a lot of good stuff. But one of the things it did bring that’s been beneficial is it brought a lot of flexibility to education with different kinds of technological advances. And there’s a question on the table of whether or not we could use some of those technological advances to make that education keep the quality really high, but reduce the financial burdens on the students.
JAMES CHESTER (HOST): Yeah, I mean, I’m not a chiropractor. A lot of people watch our show, they are like, well, you know, he knows a lot about this profession. And I’ve always thought like, why wouldn’t we send students down to Mexico, get them degrees and get them to be proficient chiropractors with no debt? Yeah. And then be able to matriculate back up to the States and be chiropractors instead of the glut that we’re involved in where people come out of school and it’s almost kind of like, pass say, like, we talk about it like, oh, a quarter of a million dollars, $350,000 and like student debt. Like, I can’t even imagine trying to enjoy practice with that type of like debt load. Like, I don’t know, maybe some people are really good at like paying down debt, but like, that’s a huge monstrosity just to go out there and to go in and get the, you know, as we get the pursuit of, you know, being a chiropractor, like that doesn’t even like determine if you’ll be successful or not.
DR SARAH KOTLERMAN DC (GUEST): It’s a huge problem. And the quarter of a million to 350 estimate, that isn’t even scratching the surface of some of the debt people are coming out with. I know lots of people who are coming out closer to half a million, $600,000 in debt because it’s not just the cost of the school. It’s the cost of living. Chiropractic school is intense. I have three degree programs behind my name. Chiropractic school was intense even after going through different high quality degree programs. It is very hard to run a business. It’s very hard to have a job around the type of attention you have to give to just getting through Chiropractic school. So people are dependent on federal loans. You can’t go bankrupt on federal loans that you take out for an upper graduate degree, the tier one degree. You’re stuck with that. My loans that I came out with were between 7 and 9%. It was very hard to get debt free from that burden. And it’s like a system that eats its own because we get people so excited about being a Chiropractor and it is a wonderful career. I would never, never negate somebody from going into being a Chiropractor. It’s been a wonderful career for me, for many of my family members, for many of my colleagues. But it’s tricky to navigate how to not get stuck in the mud going through this four to five year degree program that’s going to put you in a ton of debt that you can’t bankrupt on, that you can’t get rid of, that’s at a high interest rate that you can’t control. And it does seem like it would be a much healthier thing if we could figure out how to reduce the stress and the financial burden on these students.
JAMES CHESTER (HOST): Absolutely. Yeah, absolutely. Yeah. I think about that all the time. I think about how to make a healthier profession and a lot of its financial freedom. And a lot of the people that come on our show, they’ve been out of Chiropract school for many years. And when they graduated, there wasn’t the same amount of interest, there wasn’t the same amount of per credit hour. A lot changed. And these have become like institutions of like basically being attached to the banking system rather than the education system. They’re more interested in the banking process of pushing somebody through a Chiropractic degree than they are the education process and teaching them proper adjusting techniques and making sure that they are qualified with their philosophy and their knowledge base of to go out there and be a Chiropractor and not to be some confused debt ridden person that’s out there trying to be a Chiropractor where they didn’t get that education basis. So I think there’s a lot. Let’s talk about the involvement. People wanted to get involved with the Washington Chiropractic school. What does that look like?
DR SARAH KOTLERMAN DC (GUEST): We would love people to get involved. But this is something you are hearing about, even if this is the first time you’re hearing about it and you go, man, that’s just a team I want to join. I want to be part of that. Even if you’re in another state, reach out, let us know, get in contact with us. We have a great group of people on the team here at WCC. It’s a pleasure to work with all of them. A couple of things that we have going. I have a few spots left in our initial fundraising platform, which is called the Founders Club. The Founders Club is a group of 33 D.C.’s. Only D.C.’s at this level of participation. What we’re going to do with each D.C. who is a founder is we’re going to bronze their hand. So your hand is molded. You get a 3D recycled marine bronze hand that’s made by a Seattle artist. And those hands, each one’s representing one of our Chiropractic principles. This is another foundation of the WCC is we’re going to be a principal Chiropractic college. So much so that our initial fundraising is to create a piece of art that is going to have 33 Chiropractor hands that’s going to stand right in the atrium of our school. And the donation to be part of the Founders Club is a one-time donation tax deductible of $33,000. So we’re hitting the 33s from a couple of different angles. That’s our initial fundraising platform. If you are in a position where you could be a founder where you would like that to be part of this once in a lifetime opportunity group, we have a couple of spots left and that is a high priority for us to fail because you have no idea how much money it takes to get a new school off the ground and especially to get a new school off the ground and hold the type of high level principles that we are are are holding. So if you’re Chiropractor and Chiropractic’s been good to you and you’ve been successful and you want to leave a legacy for the next generation, please get in touch with us as being a founder. I’d love to finish out that group. So the art piece was done before the first class comes through. We also have pioneer level donations. If you go, I’d love to send some money to this project, but I can’t do $33,000 right now. Any donation between 500 up to the 33 that is given between now and the start of the first class is going to be recognized with on a plaque as part of our pioneers group. There’s an opportunity to do recurring donations. All that’s on our website, washington Chiropracticcollege.com. If you are interested and if you are looking at finding a teaching position or a leadership position, we’re putting lists together. Obviously, we are way too early in the process to be doing any kind of hiring. But if this is something that you’re passionate about and you feel like this would be your right team, let us know. Give us your contact information. Go on the website, fill out the contact form. There’s different buttons you can push for different levels of involvement. And lastly, if you’re a prospective student, if you are somebody who would like to be a Chiropractor who’s trying to figure out where you want to go to school, hit us up. We’re doing prospective student opportunities. We actually just finished a huge event in July where we worked with the Arlington Runners Club and we built the world’s largest cardboard spine. It was over 100 feet in length and got on the front page of the newspaper, got a little blurb on national TV. It was really fun. We had 24 DC’s each wearing a full body cardboard vertebrae costume. And on the Arlington airport field, we all lined them up and took pictures from the sky and all over the place and then we all ran a 5K. So that was really fun. We had a lot of prospective students involved in that event. We just had some prospective students at Chirophes last weekend. So if you’re thinking, if you’re curious or you’re feeling called to be in a Chiropractor, now is an open opportunity for you to get involved with our current prospective group that is looking to be the Pioneer class at WCC. So this is your sign to get involved.
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
JAMES CHESTER (HOST): Well guys, let’s make history. Go to washingtonchiropraticollege.com, become a Founders Club member. It’s principal based Chiropractic school. Just give what you can. I know there’s a lot of people out there that want to see more principled educated Chiropractors out there. And it’s a really, like the ethos behind the project matters because we do need more diversity within the education of the Chiropractic profession. So I think it’s really cool what you guys are doing and that you guys have a lot of enthusiasm behind it. So we’re going to switch gears a little bit. We’re going to talk about something that you do at a Vero Health Institute. I’ve never really heard of this mentioned before but it’s called concentrated chiropractic. Tell us what concentrated chiropractic is and why it works.
DR SARAH KOTLERMAN DC (GUEST): So concentrate chiropractic care, James, is the idea of more than one adjustment in a day. And it’s not a particularly new idea. There, I mean, Clarence Gonsstead, Spears Chiropractic Hospital, there have been opportunities throughout history where chiropractors would create facilities where patients could get more than one adjustment in a day. The reason for this is that your central nervous system sends signals extremely quickly. So you can provide an adjustment, especially like in the case of our Vero doctors, we’re using a sustained contact type of adjusting. So there is no gasses release. There is no popping that comes from the adjustment but does still stimulate the central nervous system and remove neurological interference from the spinal system. So there’s no limit. There’s no restriction to how quickly the body can take that adjustment, make the changes and be ready for the next adjustment. And this becomes such a game changer specifically in chronic and complex cases. These people, they need more chiropractic care to allow their body to respond. So what we’re doing at the Institute is we’re having patients who are on site for five days at a time. They check in Monday morning, they check out Friday afternoon. And every day we are pushing somewhere around six hours of what we call concentrated care. During this time, we’re doing multiple low level force chiropractic adjustments. We’re using complimentary modalities to support the adjusting and we’re doing educational processes with the patients. Teaching them how chiropractic works, teaching them why chiropractic is the missing link to why they haven’t been able to respond. Some of these people are doing incredibly smart things and have been for a long time. But they don’t understand how their central nervous system functions. They don’t understand how important the spinal system is and how spinal health will interfere with neurological function. They don’t understand those pieces. And one of the most interesting things that we’re seeing that we’re starting to publish literature on is actually some of these chronic cases who they have long term chronic spinal health challenges and how that’s actually leading to heavy metal and environmental toxicity getting into their systems. And how that’s actually something we have to address to help them get to normal. The goal is normal spines. Does not matter how degenerative, how ugly it looks when a person starts. We’ve seen completely bone on bone, fused spinal vertebrae, redevelop a disc. We have seen severe ligament instability far past what would typically be considered a fusion surgery as the only option. We’ve seen that reverse. We’ve seen calcium and arteries reverse that the body wants to be healthy.
JAMES CHESTER (HOST): Well, I think that it’s really like it’s nothing new like you said, but it is very unique model practice. How do you get people and educate them that they’re going to come in for five days?
DR SARAH KOTLERMAN DC (GUEST): Actually, we have no problem with that. I’ve already got I’ve got at any one in time I’ve got a three to four month waiting list for services here. Part of its word of mouth, we’re very small. We have done nothing in the way of marketing at this point in time. Everything that the institute has done has been examining this type of care, running a lot of testing and finding out in a complex and chronic demographic, what does it take from a chiropractic perspective to get these people back to the place where their brains and their spines are working normally. So a lot of our last decade of work has been examining this model of care and perfecting this model of care. We haven’t done any marketing, but because our patients get such a high level of results and they get results quickly, we see incredible change at the end of five days because most of our patients at the end of five days have been exposed to more chiropractic adjustments than they will get in a year in most offices. So their body is having a chance to change and respond and adapt to that input and it’s anti-aging. It’s causing a reversal of degeneration and symptomology in the body. So we stay very busy just off the word of mouth, but my vision is bigger than just running a successful institute and providing some interesting anecdotal research. My vision is what if a percentage of the chiropractic profession started doing concentrated care. We would reach a demographic of patients that we cannot reach right now and not just chronic and complex patients. But think about all the people who work in industries that do not allow them the opportunity to go see chiropractors because they’re on the road nine, ten months a year. Their commercial flight attendants and jet pilots, they’re in the military, they travel a lot, they are in the transportation and tourism industries. These are millions and millions and millions of people that struggle to get chiropractic care because of the traditional model that we have. And this won’t replace the traditional model of chiropractic, but it could be an amazing addition to it.
JAMES CHESTER (HOST): So I’m at the position where I like this plan. What does it look like when somebody goes through their five days, do you just say, hey, bye, I’ll never see you again. No, no. What is the relationship look like moving forward?
DR SARAH KOTLERMAN DC (GUEST): Sure. So we do not do any maintenance care. So when a patient gets within 90% of normal or if they get all the way to normal with their spinal system, we are looking to refer them out. And this has been a game changer for a lot of our local offices that have become referring docs for us because we send them back somebody who has so much education and chiropractic that they’re chiropractic patient for life. And so is their spouse, their kids, their grandparents, everyone, because now they really understand the why behind chiropractic and what it does. And if you are curious, it’s not just getting somebody out of pain, that’s not the why. So we’re referring out, we’re always referring back to our local chiropractors. A lot of our patients are more than one week cases. We’re taking care of people with a lot of chronic inflammatory conditions. In fact, it was an interesting question with the grant proposal that we’re doing right now as we are putting exclusion criteria together. The doctor team that I’m working with was like, well, what about two? If we go, the patients in will be have at least two, would that be reasonable? And I had to go, I don’t think I’ve ever seen somebody who only had two chronic inflammatory conditions. I mean, we typically see five to 25. So yeah, we can do two, two would be easy. And we just, people are so darn sick and their bodies are falling apart on multiple fronts. So we’re typically seeing patients over a period of time, maybe five to six week long programs. And how quickly we see you for your second week long program depends a little bit on what the underlying damage is. Are, is your underlying damage more ligament instability or trauma to the ligaments? Is your underlying damage alignment and toxicology based? Is it generative base? Is it arterial blood flow based? It depends, we’re looking at the underlying cause and those regeneration cycles of tissue and when it would be most clinically appropriate for the next push towards getting the body to get back to normal limits.
JAMES CHESTER (HOST): Well, I am definitely interested in what you’re up to. It’s really cool to hear you so enthusiastic about this concentrated chiropractic. And I think that what you’re getting is great outcomes. Because you have 10 case studies and that they’ve been published. So that’s really cool that you guys are tracking and getting results. And it’s, it’s, I love it. Let’s turn the gear to, I know we’re coming up on the edge of our time together. I want to go quick hit with you and cover a couple of last topics. One is service mission trips. Yeah. It’s like you do one in Washington and it looks like you are doing one in Uganda. So let’s briefly touch on both of them. And then we’ll get into a couple more ideas towards the end of the episode.
DR SARAH KOTLERMAN DC (GUEST): Sounds good. So in 2018, a Vera Health Institute took a group to Mambali, Uganda and did the first chiropractic mission trip in that area that had ever happened. It was really amazing experience. It’s hard to put these types of experiences into words. We went in blind. We did not know really anything about the people we were working with. We had some rotary connections, but the program wasn’t going through rotary. We had teamed up with this young man through a program called Global Leadership Initiatives in 2016. He wanted to be a participant. It didn’t work out. But we stayed in touch. And as he was trying to get through his clinical officer ship, his name was Julius, and as he was trying to get through this, he ended up hitting me up in later 2016 and going, can I get some money? And I went, oh, yeah, I don’t know if I want to be the United States based ATM. I said, Julius, let’s see if there’s another way we can figure out how to get you through your program without me just sending you money. Because that wasn’t going to be a sustainable model for either Julius or myself. And so I started doing some research on Uganda, found out that they had a pretty advanced cell phone network. And I said, hey, why don’t I send you some donated cell phones and see if you can fix them up and sell them and see if that doesn’t work towards providing you with the funds that you need. Turned out that that idea actually worked brilliantly. Julius got the money to get himself through his medical degree, got his sister through a law degree, got a bunch of other kids in their cohort through their educational degrees. And they ended up putting up a foundation in the Nakakama slums with that money as well. And that foundation is still running from the work that we did in 2018 where they teach kids how to be hairdressers, typists. If you’re not familiar with Uganda, you would not know this, but the Nakakama slums are one of the roughest districts where there’s a lot of drug and alcohol abuse use. We walked it when we were there in 2018 and you saw the large six, seven, eight foot in diameter flat pans where they were cooking the grains that they were going to turn into hard alcohol. People passed out all over the place. And there’s kids everywhere. There’s children everywhere running around. And the reason this foundation was put up was to help these kids get out of that cycle. Money from the cell phones also went to putting up a clinic. And that’s how we got there in 2018 with a mission trip was to help get the clinic off the ground. We took over 900 pounds worth of medical equipment, supplements, textbooks, a full skeleton. I will never do that again. What we did transport a full skeleton from Seattle, Washington to Dubai to Intebbe, Uganda, some experiences you only need to do once. And had a great trip. Gave over 2,000 people. Their first chiropractic adjustment saw huge changes in blood pressure, saw people go from not walking to walking, not talking to talking. All the wonderful things you see on a chiropractic mission trip have continued to do work in that area in helping them with organic farming, agriculture, socioeconomic development. Some friends of mine went over in 2020 and did some amazing work there. And we’re hoping to go back next December, December 2024 and do the second round of the chiropractic mission trip side of it and check in and see where this community needs support and continue to provide that support.
JAMES CHESTER (HOST): Really powerful, really, really powerful. And then you’re doing Seattle King County Clinic. I know that you said that you’re seeing 6,000 people in four days. There’s a domestic mission style trip.
DR SARAH KOTLERMAN DC (GUEST): It’s super fun. So if you are local to the Pacific Northwest and you have not participated in the Seattle King County Clinic, I highly recommend that you get connected and you come participate. You’ve covered just a day. It’s a four day event. It is a free clinic in central Seattle, the whole clinic usually sees around 6,000 patients. Chiropractors have a big wing. There’s usually 15 to 30 chiropractors adjusting at any one time. I was the co-lead for 2020. The Seattle King County Clinic opportunity was actually kind of led up by my father, Dr. Avery Martin, back in 2015 as the wheels were turning towards this event becoming a reality. My father stood up and said, hey, Chiropractic needs to be part of this. And we’ve had a great working relationship with the rest of the medical team the entire time. And it’s been wonderful. It’s been a wonderful experience. It’s great to give back. In fact, I would highly recommend that if you are a DC and you have not yet done something where you don’t get paid and you just get the opportunity to lay hands on people who need you, that you hurry up and get your butt signed up for one of these opportunities. Whether it’s in the United States or whether it’s internationally, whether it’s a mission trip, it doesn’t matter. But do something with your skill set where you get to help people and you’re not getting financially compensated. It’s a game changer. It’s a game changer for your mind, your mental state, your understanding of where people are at with their understanding of Chiropractic and their body, your soul. It is positive on all levels. Yeah.
JAMES CHESTER (HOST): I think it’s really important for people to give at their time, their talent and their treasure. Forage people go to washingtoncarapracticcollege.com, support Dr. Sarah and the group out there that is launching the Washington Chiropractic College. I think it’s really important for everybody to know where to go to do that. Become a founding club member or a pioneer member of that group. There’s a lot that you guys can do, a lot that we can do to participate and to make this Chiropractic profession stronger. Last question, where, it kind of full circles, Washington Chiropractic College and the future Chiropractic, how do they live together?
DR SARAH KOTLERMAN DC (GUEST): They link together very, very much in a straight line A to B. Chiropractic will only be as strong as the people who are Chiropractors. We see this on a small surface level all over the place. You get new leadership, you get a couple of new people at a state association level or at a quality assurance board and suddenly the whole tone and culture of Chiropractic changes. We get to determine the culture of Chiropractic. The Chiropractors get to determine the culture of Chiropractic and it depends on how we educate the next generation of Chiropractors. It depends on how we choose to treat each other. I am so tired of hearing about any Chiropractors who are doing cool and exciting stuff, getting nonsense board complaints from other Chiropractors. That is part of our culture that we could drop. We could become supportive, we could lift each other up. One of our favorite sayings here at a very health institute is that a high tide raises all boats and we try to only participate in projects where we can say that we’re being part of the high tide. It is not about lifting our boat up. It’s not about that. It’s about creating an environment that all the surrounding boats get lifted up. We lift together and Chiropractic is a small and intimate profession. We’re either going to rise up together or we’re going to fall fat on our faces together based on how we choose to allow culture to happen in each state and in the United States together.
JAMES CHESTER (HOST): Well, I love this conversation. We’re at the edge of our time together. I know that there was a lot of more stuff that we could have talked about today and I really appreciate you making time in your busy day to be episode 555 of the Kyra Hustle podcast. Let’s plant this college in Washington and let’s plant one of these colleges in every state moving forward. I’m going to get you making that time and to talk about this concentrated chiropractic style of care. I do think it’s important for people to understand that the more that they give, the more that they get. You can’t out give the giver and givers gain. Really good fundamental philosophy there. Is there anything I didn’t ask you about that you’d like to close out with today?
DR SARAH KOTLERMAN DC (GUEST): No. If you’re listening to this and you haven’t been involved and you’d like to get involved somewhere, you have important talents to give. Thank you so much, James, for having me on here. I know we just met last weekend at Kyra Fest and I really appreciate you giving us the opportunity to give a little shout out to some of these projects. I believe that if we help each other out in whatever capacity that we can, it’s that high tide steel. It’s high tides raise all boats. Thank you for being part of the high tide.
JAMES CHESTER (HOST): Absolutely. I’m going to close off then like I always do. I’m going to tell everybody you’re just one story away. Keep hustling. I’ll see you guys on the next episode. Thank you so much, Dr. Sarah. Thanks. All right.
JAMES CHESTER (HOST): You made it to the end of another Chiro Hustle Podcast! Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
100% Chiropractic and Its Franchise Model with Dr Jason Helfrich DC – Chiro Hustle Podcast 554
Apr 22, 2024
Dr. Jason Helfrich is the Co-Founder and CEO of 100% Chiropractic, a network of wellness clinics specializing in comprehensive chiropractic care services. With a strong focus on addressing the root causes of pain and discomfort, 100% Chiropractic aims to enhance overall health and well-being.
Driven by a deep passion for holistic health and well-being, Dr. Jason embarked on his chiropractic journey with a clear vision in mind. In 2004, he co-founded 100% Chiropractic alongside his wife, Dr. Vanessa, with the mission of instigating a paradigm shift in healthcare. They aimed to prioritize the identification and treatment of underlying causes, rather than solely addressing symptoms, thus empowering patients to achieve optimal health and vitality.
Under Dr. Jason’s leadership, 100% Chiropractic has flourished, boasting an impressive network of 114 operational locations and an additional 175 locations sold. Guided by his unwavering commitment to excellence, the clinics offer cutting-edge chiropractic care, including personalized treatments, massage, stretch, and laser therapy, and a comprehensive line of premium nutritional supplements.
Dr. Jason’s entrepreneurial endeavors extend beyond 100% Chiropractic. He is the Co-Founder of 100% Nutrition, a cutting-edge, custom-formulated supplement brand exclusively developed for 100% Chiropractic offices. He is also a co-owner of ChiroHD, a software solution designed to streamline scheduling and reporting systems for chiropractors. Furthermore, he co-owns EPIC, a dedicated billing solution tailored for chiropractic offices, and Elevate Marketing Solutions, a digital marketing company specializing in lead generation for chiropractic practices nationwide.
Recognizing the importance of knowledge-sharing and mentorship, Dr. Jason hosts the widely acclaimed podcast, “Entrepreneurial Juggernaut.” Through this platform, he inspires and guides aspiring entrepreneurs, sharing invaluable insights on business growth and the pursuit of a fulfilling life.
With his expertise, passion, and unwavering commitment to transforming healthcare, Dr. Jason Helfrich continues empowering individuals to take control of their well-being, revolutionizing how chiropractic care is delivered and experienced across the nation.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, A-Line life, Brain-Based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 554 of the Chiro Hustle Podcast. I’m your producer, Luke Mallett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Jason Helfrich, and if you want to hear the story about 100% Chiropractic and its franchise model, stay tuned. Alright guys, welcome back to episode of the Chiro Hustle Podcast. Today I have Jason Helfrich on this episode 554. Just going to be a real powerful 100% Chiropractic conversation. But before we get into this interview with Dr. Jason, I just want to let you know the big why, why don’t we do it. We do over here, I’m going to go through as fast as I can. In a minute, we protect the freedom of speech of America with this show. We believe that’s really important. Medical Freedom, Family Health Freedom, they’re not the same thing, but we support both those with the show. BJ Palmer Sacred Trust, it’s this last words. If you don’t know what those are, go and search for BJ Palmer’s last words to Sacred Trust. You’re going to learn more about chiropractic than you ever knew before. I guarantee you. And then we believe in Subluxation-based chiropractic and innate intelligence and universal intelligence. We believe that man or woman, the physical, when they get adjusted, it connects them to man or woman, the spiritual. With that being said, Dr. Jason, what’s role?
DR JASON HELFRICH DC (GUEST): Jim, it’s a pleasure to be here. I appreciate the opportunity to chat back and forth with a like-minded individual about this incredible profession that we share.
JAMES CHESTER (HOST): Yeah, man. I’m over the moon about this opportunity to talk to you today just because I know that you’ve been doing a whole lot to support this beautiful profession from a business standpoint, as an entrepreneur, as somebody that’s helped start a bunch of careers and helped this brand get stronger with 100% chiropractic. Would you mind just jumping in and tell us your story about how that all came to be?
DR JASON HELFRICH DC (GUEST): Yeah, I know I’d love to. My wife and I both are chiropractors, Vanessa and myself. And as a second career, we decided to go into chiropractic. Both her parents are chiropractors. Both of them are successful chiropractors. And so we had long been chiropractic advocates even before we were in the profession. And so we were actually restaurants for our business. So we were in Denver, Colorado, as you and I were chatting about prior. And loving it, loving the business side of it, loving the wine and culinary side of it, I still do, but now more of a side-house-level. One day we decided we don’t want to do this for a whole life. We had reached the point at a very young age. She was 21. I think I was 24 or 23 and a half or something. And we opened her own place in Colorado. So we had 50 employees and we were, you know, we were booming. And we one day said, we don’t want to do this for the rest of our life. We’re still very young. Why don’t we change gears? And at that time we said, why don’t you go to chiropractic school? We love what your parents do. We love the philosophy of chiropractic. Let’s head off to Davenport, Iowa and do that. And so we sold our house. We sold the restaurant. We moved out there. It took me about three months to fall in love with the profession at that level. Or I said, there’s no way I’m just going to stick around and work in a restaurant while you do this. And so I jumped in. We went there with a newborn baby. We had two more while we were going through school. And so we busted that up and decided to come home to practice in Colorado where we had some family to help us with the kids. Three kids are the age of five and wanted to help launch in that practice. So we launched 100% chiropractic in 2004. Had some success. I think we had more general business knowledge than the average chiropractor. So we felt real comfortable. We had run, I’d been regional managers for restaurants and all kinds of things at a young age. So I had some pretty good knowledge base on systems and organization and financials and everything that we needed. We experienced some success. About four years into practice. From our dream home or had our dream home and fun cars. But leaving this profession better than we found it is long but important to us. Amen. So we said, let’s open number two. Let’s just see. Is it us? Are we that special? Is it our systems? Who are we going to find? So we found some fantastic people that are still two of our most important people in the company today. Brandon and Rebecca opened up number two on the north side of town about four years after we opened. It did very well. That means we had to open three. Let’s open four. Let’s open five. We got to about 25 locations throughout the country. At that point, we’re in about four or five states. And the attorney started saying, you know what, you’re basically a franchise at this point. And so people are buying your logo, they’re buying your systems. You’re opening places that you really don’t even go to. You need to be a franchise. I wasn’t excited about it. Kind of from the definition of what people think in their head of a franchise. They’re thinking McDonald’s and they’re thinking all these large companies that just cookie cutter approach to things. So we were open to it on a business side. We weren’t extremely excited about it. Hindsight one of the best things we ever did for a lot of different reasons that we may or may not have time to get into today. But in 2015 launched the franchise. Now we’re at today about 115 locations open in 23 states. We have another 45 and build out and we’re making some pretty big moves right now to be number one in the profession. So we’re doing everything in our power to show this profession how to do subluxation, base chiropractic, how to connect with the patient at a high level, how to make an extremely high income for the doctor where they can enjoy their life and love what they do and practice the way philosophically that’s congruent with their values. And so that’s long been our vision and our mission and enjoying the process.
JAMES CHESTER (HOST): Man, the hair on my arms is standing up right now just thinking about everything you said congruency, making sure people have good quality of lives. The practitioners, you know, 40 plus that are in build out mode, 115 that are up and running like those are really nice stats. And you know, me coming from Davenport, Iowa, the fountainhead. It’s really cool to know that you spent a couple years back there in Davenport. It’s the story is really great man and your wife’s both parents are chiropractors. So she was on this path like regardless of Jason was on this path or not, you’re like the huckleberry.
DR JASON HELFRICH DC (GUEST): You know what? I don’t know why we didn’t get into it earlier. She her, yeah, her grandparents are chiropractors. Her dad’s chiropractor. So but it never had like really come to her mindset to like, I want to be a chiropractor. I love it, but just as never like I’m going to be one until one day. It’s just one of those aha moments. I still remember it. We’re driving, you know, through Parker, Colorado where we’re building the house and we’re just like, what are we doing? Like this isn’t going to let us provide like I don’t feel the value of serving people cold drinks and hot food every night. Like it’s great. It’s fun, but I’d rather be on the other side of that. And then during the week be able to just like go out and make a change in people’s life and feel that value that I’m going to leave this earth better than I found it. I’m not going to do that certain hot appetizers and cold beer. And so let’s change gears right now. Let’s go back to school. You know, let’s let’s take a right when we are going to take a left and man, what an incredible decision it was because I can’t imagine myself anything but a chiropractor.
JAMES CHESTER (HOST): Yeah, I mean, it’s really to me, you guys are living and maximizing the moments of life. And I think there’s a lot of people out there that listen to our show that are going to listen and they’re going to be like, wow, I’m not living big enough. I’m not I’m not I’m not finding my potential. And I’m not finding, you know, the freedom and enjoying, you know, there’s a guy named Jill Polish. He’s a part of this group called Genius Network. And he has this acronym that he loves called ELF, Easy lucrative and fun. And as soon as I started reading your bio, I’m like, this guy has perfected the ELF principle. You’ve made it easy, lucrative and fun. And you focus on chiropractic nutrition, you’ve figured out that software is a major component of this game. Marketing, like I could talk marketing for 12 hours. Sorry, we only have 30 minutes. It’s cool that you figured out how to crack the code for billing. A lot of practices, that’s a big snag for them. And then podcasting, I’m excited to talk to you about the entrepreneur of juggernaut as well. But I know that there’s a couple of detail oriented things that we wanted to touch on today and weaknesses in the profession and how can we improve upon them. What would you say some of the major weaknesses are that you’ve seen over the time that you’ve been part of 100% and in school and where we are today?
DR JASON HELFRICH DC (GUEST): You know, I think there’s a couple of different ones here. And so I think chiropractic is long. That’s biggest weakness has been not telling people who we are and what we do. And for so long, we’ve become what the society wants us to be. What insurance companies want us to be. What that we perceive the consumer wants us to be. And it’s not accurate, right? But it’s the easier conversation that people can have that and agree with people and say, yeah, neck pain, back pain, yep, three visits, yep, you get 12 on your insurance. Like, it’s the bullshit that sinks the profession because people aren’t telling people what they really need to hear. That’s part of the other bigger problem, which I think is the mindset of the doctor of chiropractic, right? We have a profession with some of the most broke mindsets I’ve ever seen. And so many people have so many extraordinary gifts to give people, but don’t have the business knowledge or courage or honestly work ethic to go out and make that happen. And until these people get that, they need that motivation. They need that confirmation of who they are and what they do to achieve great things. Not like many, unlike many other professions, I mean, 10% of us control the profession, right? 10% of us are seeing 90% of the volume. It’s no shock to people. The key is that for us to move forward, right, for us to go from crossing that chasm of 14% to get it to a point where people understand what chiropractic is, we can’t have 10% of us, right? We need 25, 30, 40% of us are brothers and sisters in this profession out with a successful practice. Whether they’re pediatric or sport or I could care less about that. I just want them preaching the message of what chiropractic is, not trying to be a secondary doc and taking the scraps that are out there. And so when people have that mindset with patients, you become their primary source of knowledge for health. You become their family’s health coach. You become their doctor. And so I think once chiropractors start to see that, get out of the broke mindset. You can live an extraordinary life and make the income of your dreams doing this, right? But at the same time, you’re going to do it when you, your why is strong enough to get this across. I think that’s a big weakness of the profession is people not having the courage to go out and tell people what they need to hear.
JAMES CHESTER (HOST): Yeah. And I think a lot of it is association, like how do they see other people behaving and becoming successful and or lack of success? And I think that that’s the thing too, is people mirror their colleagues. And I think that when you think about an operation like 100%, people are like, I’m just going to go do my own thing. And you know, I think a lot of times a chiropractor, in my opinion, they just want to be the guy or gal adjusting and doing a day one and day two. Like that’s the dream job. Like that’s the dream gig, like get paid well for checking, detecting and correcting for trivial civilization. Like like you said, if you want to do it for sports, cool. If you want to do it for kids, cool. If you want to do it for whatever demographic you choose to, cool. But I think that a lot of times we just have to get more chiropractors around more successful chiropractors. And I think that that’s the linchpin of like, how do we get from that mindset shift is we just need people to start shadowing success. Yeah.
DR JASON HELFRICH DC (GUEST): And I think also not classic chiropractic circle the wagons and shoot inward. And so when we see someone else successful, our immediate response, when I say are, I mean, our profession is to attack, right? They must be doing that because, oh, they don’t provide value or they’re not doing it right or they don’t adjust a person or their philosophy or whatever. As opposed to even looking into the why behind it, I see this firsthand because you’d find very few people whose philosophy is as strong as myself and my wife’s. We live it. I breathe it. I love it. I’m a subluxation based chiropractor to the core. I’ve seen my company attack so many times because of the size it has that they must be doing things the wrong way. Why are they why are they doing it this way that in all this type stuff? And it’s like if they would just look in and have a conversation, which is why I love chances like this to get out and times that I’m at school on stages and stuff is to say, man, I’m with you. Like I’m with you, but there’s some business values, some business concepts that have got to be brought to the profession. And it was the best thing the joint did for the profession. The joint brought accessibility to chiropractic. They showed people you can’t have five days a week with different hours because you’re here and there Monday, one to two or they were like, no, no, we’re in a strip mall. We’re paying the rent. We’re here where you go and we’re here Monday through Saturday. And we’re here to adjust you. And there’s some value in that. There’s a reason that a lot of other successful businesses follow a similar model. So when we brought like, how do we bring the philosophy of chiropractic to that business model, right? And how do we mix those two where the right chiropractors are going to come in? And honestly, it’s just magical to watch when those two mix because we’ve got to be successful. We’re not successful. We don’t donate back to schools. We don’t provide scholarship funds. We don’t, as you said, give and serve as a role model to other young students coming out. So we got to have success in this profession. And seeing 14%, 86% of the population we didn’t see. So let’s not fight over the 10% we do. Let’s try to reach out to people and show them here’s why you need to come to chiropractic. And they should be thinking that for ear infection, for migraines, for infertility, right? For so many different things, people should be thinking chiropractic first before they start thinking medical intervention, medication, drugs or surgery. And that’s what we’re really trying to do is reach those people that are not in the practices because that’s how we change healthcare.
JAMES CHESTER (HOST): Yeah, you know, I was just having a conversation in the past couple of days with some marketing people and we were discussing how the people that we would target before on campaigns, they’ve left Facebook, they’ve left Instagram. They’re on different platforms like Rumble and Substack. So like finding the people from digital has shifted a lot recently too. And the way that we interact with our community shifted too. And everybody now is starting. I know there’s research out there showing that people are losing faith in the medical world with MDs. And everybody’s looking for something, man. They’re looking for something they just don’t know what’s called chiropractic. And I think that that’s the major crux of what we’re talking about here is I know the second thing we wanted to kind of touch on is potential. What is the potential of the chiropractic profession? How do we adjust that?
DR JASON HELFRICH DC (GUEST): Well, it’s a perfect lead in for what you just said because going through things like COVID and everything that we go through, it now has a consumer asking the right questions, which is like, are you sure? Right. So for years and decades, whether you’re talking about vaccines or anything, people just took what someone told them to do, whether it’s a government or their MD or CDC or whoever, and just did it. They were good little sheep and they followed what they should do. Now when it plays out in front of everybody, people are starting to, I’m not talking chiropractors. I’m talking to the mom that’s in suburbia with three kids is asking, why would I do that? Why would I get that booster? Why would I go? Why would I wear a mask? Why can’t I have a say in my kids’ education? All of these things, people are saying it’s a big WTF moment. Enter the answer right now, which we can show them. I’m not anti-medicine. I think it’s a great thing to have for emergency medicine and stuff. We need that. That’s great. But what we need to also have is our place, which is prevention. It’s the first line of defense to get into stuff. It’s lifestyle enhancement. It’s everything that we need, not just being pain free. This is an opportunity that’s in front of us right now. If we don’t seize it, if we’re too busy attacking the person because they adjust this way versus this way, then we’re missing an opportunity to go grab this massive piece of the population. The success of practices, that’s one reason we want to do it. People are like the health of humanity is a bigger purpose here to reach these people and show them you don’t need that drug to fight the side effects of another drug. Your first thing you need to do is not go get tubes in your ear. We need to teach people. There’s another way. It starts at birth and it starts before birth. Here’s how we want to educate our potential patient and our current patients who we are. You can’t give a shit what people think about it. You can’t care what people judge you about. I’m going to tell you what I know you need to hear and then how you respond to that is up to you. But I know that I’m going to tell you what you need to hear. That’s our opportunity that we have right now. I fear that because of the weakness of our profession and a lot of the docs that we have, I fear we’re going to blow it, to be honest with you. That scares me to death.
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JAMES CHESTER (HOST): Well, over the past three years specifically, we watched medical theater. Like, they’ve dramatized it, they’ve scared us. I mean, they’ve gone through every evolution of like the longest movie in the world. And they’ve played every clip and every play and they’ve deployed every message. And the part that they never ever ever ever ever said was, go see your chiropractor. Like they dropped the, I mean, the mainstream like agenda, dropped the ball as to finding the next man up. And I think the next man up are the next woman up if you want, like it’s always been chiropractic. But they didn’t say, hey man, go join your local gym, get off or find food. Like go out there and start walking 30 minutes a day, get together and play games while you’re locked down with your friends and family. You know, they weren’t like, there was not one mention in this, the drama of the medical theater that we love all witnessed that said, hey, make sure your nervous system’s functioning well. You should probably go see your chiropractor. Like if one small like mentioned like that, it’s, it’s like a different world we live in right now, but they neglected it. Like they always have.
DR JASON HELFRICH DC (GUEST): And to their defense, some were saying it, they were just so filtered out that they wouldn’t even allow you to hear that. So there were some great MDs and some great nurses that were absolutely coming to the forefront and they were just silenced. Right. So we didn’t want to hear them. And some of them would have been the foremost experts in research. And we still didn’t want to hear it because it was more of an agenda based approach to what medicine is. And I don’t even know if it was really for the benefit of people, but you know, I think a lot of great people did come out and say that chiropractor’s medical doctors, nurses, you name it. But we weren’t allowed to listen to that because we had a certain way that they wanted the message to sound and it wasn’t fitting, you know, what their message was.
JAMES CHESTER (HOST): Yeah, it’s unfortunate because there was a lot of dogma within that whole agenda that never supported people just being accountable for their own health. They never said anything like that, you know, get enough sleep, drink enough water, like read books, you know, tell people you love them, hug more people, you know, those types of things that like human connection things.
DR JASON HELFRICH DC (GUEST): But they hold your card, which is the beauty of it because when they started saying things like, well, natural immunity is not as good as synthetic immunity. Even the Joe consumer started saying that’s bullshit. Like, I know that’s not true because I mean, I know that to be from my own life and I from things they had seen, they knew that wasn’t true. And they know it didn’t make sense when they’re like, it doesn’t work so far. This person sick, they had three shots. The answer is getting another shot. So people started. So it’s almost great that they did that because again, that led people, the consumer to ask the question of what do I do that’s best for myself and my family. And it’s not just chiropractors now saying the things you did, modify your nutrition, watch what you eat, stress management, you know, meditation, prayer, go to church. So these are people now that are not chiropractors saying that as well, which is fantastic because that’s exactly what they need to be thinking. So now if we have our message, it’s stronger than ever and people like, you know what, I resonate with that group quite a bit. I think that’s something I want to go do. So then people don’t come in and say, well, my medical doctor says I shouldn’t see you. Like even when people would say that to me in practice, like, I don’t give a shit, I don’t think you should see them, right? But I’m cared about you. My main goal is for you to get healthy as a patient. And so now when people start to focus on the patient as opposed to the philosophy of the doc, then we’re headed the right way in healthcare.
JAMES CHESTER (HOST): Let’s switch gears just a little bit. Let’s go like rapid fire. We have like nine minutes left, eight minutes left. Who are some of your mentors who helped you like fundamentally become the doc you are today?
DR JASON HELFRICH DC (GUEST): You know, there’s chiropractic in business because I feel like right now I’m such an entrepreneur. I’m always a chiropractor and love it, but I work so much in the business field. I tend to like disruptors. I tend to like people that really come in and shake up the profession that maybe aren’t acknowledged up front, but are literally on the back end. So, I mean, BJ, themselves, they were probably the biggest disruptors in healthcare, right? And so we see what they did. I was a big fan and had a chance to actually have Fred Barge as a philosophy teacher in school. Fred Barge is one of my favorites. I love the philosophy of chiropractic. On the business side of things, you know, Elon Musk, Trump, I mean, people that just erupted things and make people think a completely different way, I love to watch that play out and I’d love to see what they’re doing. Then I’ve, you know, maybe more, I guess what they’d be called safe mentors. I mean, I like Maxwell, I like Simon Sinek, I like T. Harbecher. I like a lot of different people who give some great concepts, whether it’s the power of why or millionaire mindset or Michael Gerber in the E-Meth. There’s some great, great tools that these people give if people would just start to read and listen to those books. I think that it’s, they would be blown away how impactful that is to running their business.
JAMES CHESTER (HOST): Yeah. I always like that segment of our show just because it allows people to tell us like, like where their fundamentals come from, how do they learn how to block and tackle, you know? Yeah, yeah, that’s great. And, you know, I think it’s really good. Let’s switch mindset a little bit. Let’s go towards the new grads. Okay. Say we got ourselves like, I think it’s 12 quarters now or something. They pass part one. They’d like, you know, they’re about to get their doctor of chiropractic from one of these awesome schools. What advice do you give them over the next six months?
DR JASON HELFRICH DC (GUEST): This one hits home because my son’s actually about three quarters of the way down to the life university of my oldest son. You know, I think that the key is to expose yourself to everything when you’re in school. And so it’s to listen is to experience it. It’s to see practices that are run in ways that you hate. It’s to see practices run in a way that you love, right? It’s to go to seminars that you’re not necessarily going to just agree with everything you say, but ones that challenge your philosophy a little bit and really solidify. And that’s how we do it. We don’t always remember the easiest teacher, the easiest coach in life. We remember the people that challenged us and made us think for ourselves and work through things. And so, you know, I think you experience as a student, you go out and see, you listen. You listen to this coach, you listen to that coach, you listen to this philosophy, check out that club. And that’s going to dial you into where you want to be. And then it’s watch. It’s going in watch excellence in action. And so there’s so many doctors within your community that would probably love to have you visit the practice. And just be a fly on the wall, right? Sit on the wobble seats and just watch what it looks like to have a doc see 150 in a day. And that way it solidifies that you don’t think like, well, he can’t take good care of that patient, that they can’t be possibly getting good care because you start to see these breakthroughs of patients. You start to see a patient doctor connection like no other, way better than the one that sees their patient for 25 minutes. And so it starts to solidify your belief system of, holy shit, I can practice the way I want to. And I see that really plays out and works beautifully. So I think that don’t just go to school, don’t just jump through the hoops, don’t just get through that, you have to do that experience, right? And then go out and make it happen after you’ve built your philosophy and your business structure of what you want it to look like.
JAMES CHESTER (HOST): Yeah, that’s really good stuff, man. Now let’s talk a snapshot of marketing. What works, what didn’t work and what do you like to do today?
DR JASON HELFRICH DC (GUEST): Well, what worked when I built my practice with social media, right? So I mean, it was me, everything from, you know, if I wasn’t hitting goals, I was going door to door and I was out at every farmer’s market and Jim front desk and anywhere that would let me come out and tell my story. Social media changed the game for chiropractic. It continues to be a dominant force. I mean, we’re driving 75 to 125 new patients a month per office just with our social media campaigns of what we can do. That’s why the doctors out playing golf at the lake with their kids, watching football, whatever they’re doing, these people are signing up. It’s almost like doing an event virtually, right? You don’t even have to be there. So I think that’s extraordinary. I think that’s a whole different level. You have to know how to play that game, what’s your message look like? I mean, there’s so many things to that, but we figured out how to play that really, really well and we’ve dominated in that field. That being said, it won’t be around forever or at least we’ll modify. And so don’t hang everything you have on that, right? Because you don’t want Facebook to change your analytics and all of a sudden you’re screwed. So you dig roots in your community, you give before you request, you go out and you meet the local pop water team and sponsor the baseball team and be at the 5K and be in the shit that you need to be involved with to show that community. Like I’m part of this community. I’m not just here to make a buck. I’m here to actually change the lives and be part of this. So I think that’s essential, constantly talking to your patient base about referrals, getting the family in. That’s essential for many, many reasons. So I think there’s a marketing, there’s a lot of games to play and you have to play all very well. I certainly think I’d be lying if I didn’t say Facebook, Instagram right now is the big fish and the possibility there is endless. It can be expensive, but if you know what to do with those patients when they come in, 200 leads me nothing if you don’t know what to do with them. If you don’t have a front desk person that knows how to handle them and turn them into patients, it’s just wasted money. But if you do, it can be magical and you can build a practice now. I see practices built to million dollar practices in the first 10 months of opening and it’s extraordinary to see what these people are doing because it wasn’t even the mindset of me of how do I do 125,000 month one, right in revenue. And it’s incredible to see some of these docs doing this out of the gate and social media has a lot to do with that, but you got to be good at it.
JAMES CHESTER (HOST): It’s really encouraging. I think that that’s really important for people to hear. I’ll just throw a couple of bones out there too. I think people should join their local chamber, BNI chapters and they should get to know other businesses in the community. I think they should go and build a relationship with the joint and take cases that are hot, like people that have a disc issue or that have like radiculopathy that the joint doesn’t mess with and say, hey, I want to be a referring office over here in Scottsdale. Would you mind sending over your tough cases to me? That’d be awesome. I’ll take one.
DR JASON HELFRICH DC (GUEST): Yeah, you can get a lot of great patients that they don’t take insurance.
JAMES CHESTER (HOST): And then I say the other the other angle is to go make relationships at the area urgent cares and say, hey, I’m the area chiropractor. This is what we do. This is how we help people. If you guys have people that need help with their issues that we address, please send them over to us, you know, and build the relationship. Take those people out and get to know them. You know, they might be your golf buddies. They might be your every Thursday, you know, coffee morning person, but build your your community up with letting people know what you do, why you do it and who it’s for and go to the obvious places, places that need what you do. You can go to a plot, a plot studio. You can go to a yoga studio, but those aren’t urgent cares and those aren’t the joint. So go to places that would like to send you direct referrals if they build a relationship with you. You can’t get too sense on the whole marketing thing when it comes to building organically in your community. Let’s close this one out, man. Tell us a miracle story. What have you seen something over your career that you just can’t get it out of your mind. You can’t shake it. It’s always something on your mind.
DR JASON HELFRICH DC (GUEST): You know, I think we as chiropractors take miracles for granted because they happen so much as you build a successful practice, you know, you’d hear three or four a day or you like, yeah, of course, like of course that happened. Right. I had a baby when you couldn’t for seven years of being infertile when you were adjusted because we’re not that shocked by it because for us, we’ve seen it quite a few times. You know, I have so many different stories from patients. I mean, it would be a whole podcast on it. I had a mom that called us out to the parking lot in tears and said that she had planned to kill herself the day before. Before she came into medicine, before she got adjusted, we also ended up adjusting her two kids. And every time they came in, I could never stop thinking about like, I mean, can you imagine the path that this was going down that it’s not? And you know, I think there’s so many that we hear about know that there’s 10 for everyone that you hear about that you don’t hear about. And these are people that you changed their life and often they weren’t even people that stayed in your practice. Right. You just made such an impact why they were there that they’ve changed their mindset on giving drugs to their kids on how they’re going to treat their family. I get my miracles down. This is the biggest thing when we stopped adjusting, you don’t get that in satisfaction. I don’t get patients coming up and hugging me. Right. I don’t get that love that doctors feel people bringing me a cake and different things like that that patients do. What I do see is I see, you know, so many new patients coming through. And so when I start to see 10,000 a month, patients new patients coming through and I see over 2 million adjustments per year when I see the things that my company is doing. And my job is to inspire and motivate and make these great chiropractors and CAs and therapists in our company successful. And then I hear their stories on a regular basis. And you know, we talk about it all the time and there’s thousands of miracles. Vanessa I long ago said we need to make an impact in this profession. We made an impact all those small in Colorado with our practice successful practice, but it wasn’t going to change the world. It wasn’t going to change our community at the speed we wanted to. Now when I start to look at, you know what, is we’re starting to, that number goes from hundreds to thousands. Now we’re talking millions of adjustments. That’s starting to make an impact. And when we’re talking about thousands upon thousands of new patients that hear the message, that’s starting to make an impact. And I start to realize we go from 115 to 1500 of these locations, we start to impact the world of healthcare, right? We start to revolutionize healthcare, which I said when I had one office, or I see you back then, and she was like, whatever, whatever. But now I start to see it really come into fruition. So there’s so many miracles. I wish I could share them all, but I mean, that was one that stood out in my mind, one of many. But it’s amazing to see what’s happening right now and how many people were reaching. That’s where I get my motivation from and that’s what inspires me.
JAMES CHESTER (HOST): Well done, Doc. Well done, Jason. Such a good, good, powerful segment there. Is there anything I didn’t ask you that you’d like to share with our audience today?
DR JASON HELFRICH DC (GUEST): No, you did ask it, but I think if I had a closing thought, it would be just realize in some of these are cliche, but just how big what you can accomplish is in this profession. And there’s truth to the fact that if you just attached and affected one patient, your whole career was worth it, I believe that. But know that for that one, there’s another 10,000 that are waiting for you in your area. And you can’t control the response. You sit them down, you empower them or educate them. We use the word empowerment in our offices, but you empower them to understand what’s going on. You show them that X-ray. You show them how 10% of that nerve is pain and 90% is internal function. And you show them how that ties into how they’re living their life. Depression, mood, headaches, laziness, poor relationships, everything. And you start to paint a picture for what health really is, right? Physical and mental and emotional well-being, not merely the absence of disease or infirmities, back to Dorland’s medical dictionary. You show them how they can live a life full of purpose and full of love and full of happiness. And people will line up at your door to get in there. And they will gladly pay your fee and allow you to build the life that you want. So just don’t sell yourself short, I guess, to be what I’m trying to say. And don’t give up. It’s hard to build any business. It’s hard to build a restaurant. It’s probably hard to build a dry cleaner business. I bet it’s tough cutting hair. But the people that bust their ass and make sure that they keep at it, build dynamic businesses that create value and change the world. And that’s what I want people to realize is how big what they do is.
JAMES CHESTER (HOST): 100% chiropractic for the win. People want to work with you. They want to learn more about you. They want to connect with you. They want to become franchisee. They want to become somebody that works inside of your model. How can we send people to you?
DR JASON HELFRICH DC (GUEST): You can send them to the web page to start. There’s plenty of ways they can come. 100% chiropractic.com, 100% franchise.com. They can reach out to us there. There’s all the phone numbers that they’re going to need. We have so many opportunities for associates, for clinic directors and for franchisees. We would love to have a conversation with you. I think what we’re doing is really special. We have an incredible tribe that gets together, competes together, but more importantly, lends a hand and pulls each other up. And so it’s quite extraordinary to watch the group that we have. I’ve been very blessed and Vanessa has been very blessed of surrounding ourselves with a lot of talent and a lot of good chiropractors.
JAMES CHESTER (HOST): I love that you love your team. That’s really important. And I think it’s really powerful that you have helped a lot of people become successful in the marketplace and find their position and their purpose. With that being said, I just want to thank you so much for being episode 554 of the Chiro Hustle podcast. It’s been a real pleasure to get to know you today.
DR JASON HELFRICH DC (GUEST): Likewise, I appreciate the opportunity, Joe.
JAMES CHESTER (HOST): Yeah, so I’m going to close out by telling everybody you’re just one story away. Keep hustling. I’ll see you guys on the next episode. Thank you so much, Dr. Jason. I’ll see you soon, okay? Thank you. Appreciate it. Bye for now.
JAMES CHESTER (HOST): Bye. Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling. Please remember to give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, A-Line life, Brain-Based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
Take Chiropractic from PAIN to BRAIN Based with Dr Clint Steele DC – Chiro Hustle Podcast 553
Apr 18, 2024
Dr. Steele went from selling Kirby vacuum cleaners door to door to starting a practice with less than $1000 to his name and in 6 months seeing over 500 patients a week, 100% cash, no in-office staff, and no advertising.
He did this by making chiropractic about the brain NOT pain! By doing this he not only exploded his practice but instead of just seeing pain patients he saw reversal of diabetes, dementia, kidney disease, anxiety, depression, IBS, Crohn’s disease and so much more.
Today Dr. Clint trains hundreds of chiropractors worldwide to move from pain to brain and EXPLODE their practices and SAVE MORE LIVES through very affordable, effective, unique products, services, and brain-based instrumentation.
Dr. Steele and his wife Tina, live in Maine with their 6 kids where he still runs his practice part-time, and together, they run TRUCHIRO and NeuroInfiniti.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, A-Line life, Brain-Based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 553 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Clint Steele. If you want to hear a story about how to take chiropractic from pain-based to brain-based, stay tuned. Welcome back another episode of Chiro Hustle Podcast. Today I have Clint Steele coming in with me. Over the moon about this one, man, this is a sponsorship edition with NeuroInfinity. Do you want to let them know what the website is quick?
DR CLINT STEELE DC (GUEST): Yeah, actually we just updated our website, brainbasedhs.com. Brainbased Health Solutions is our new name. So brainbasedhs.com.
JAMES CHESTER (HOST): So the reason I bring that up before I do any intro is because I want people to go over there right now, brainbasedhs.com, and take a test drive of the website and click through, schedule your call with Clint and see if there’s anything that he might be able to do to facilitate you. I know he has a live workshop coming up in Utah. He’ll be at Life Vision at the end of September, and he’ll be at Chiro Life in Minnesota over the next couple months. So check Clint out, send him some DMs, blow this dude up, and get on with what he’s doing with brain-based chiropractic. So now that we’re here, I let everybody know our big why. How do we do what we do over at Chiro Hustle? Man, it’s important stuff. We protect freedom of speech. We’re just talking a bit of geo-politically off camera about some of the things that are going on around us and what we need to really do. And first things first is protect our amendments. And we’ve never censored anyone on the show. And I think that that stands loud and proud. And we perpetuate the truth about chiropractic. I know that’s something that you love too, also Dr. Clint. And the truth is that our rights to medical freedom and family health freedom are under fire. And if we don’t tell the truth about chiropractic, someone else will make up a story about us and they’ll take the narrative. So a couple of the interviews I did earlier, I said, look, that’s why we’re documenting chiropractic. That’s why we’re doing the show because it’s going to have posterity and semblance of distinction. If anybody ever wanted to come in and say, hey, we’re going to change chiropractic. No, you can’t because we documented it. We know what chiropractic is. So that’s really one of the big whys behind it. Plus, you know, perpetuating protecting the sacred trust, chiropractors just need to know about it. And if you’re a young DC, you don’t know what the sacred trust is, you have to go and research that immediately. Stop this interview, go and do your search and find out what BJ Palmer’s last words were. Go and find out what the sacred trust is like now. And then, subluxation based chiropractic gets near and dear to us because it is the ethical standard, I believe, for philosophically based chiropractic. And we have to stay to our roots, man. If we don’t stick to like our cornerstones in the house falls. So, subluxation based chiropractic, innate intelligence and universal intelligence, we believe that when man or woman, the physical gets adjusted, it connects them to men or women, the spiritual. And that’s big stuff. That’s the big idea. And all of us follows as we say. So Dr. Clint Steel, welcome to episode 553.
DR CLINT STEELE DC (GUEST): 553, baby. Thanks for having me, man.
JAMES CHESTER (HOST): Yeah. Long time coming again. I always enjoy our conversations chiropractic related and otherwise. And I always think that it’s a really good format for you to get your message out. So I can’t do another episode without with you until we at least tell people the Kirby vacuum story. And then we’ll get into brain based chiropractic and all this other stuff we want to discuss.
DR CLINT STEELE DC (GUEST): The Kirby vacuum cleaner story. And if you guys have ever owned a Kirby vacuum cleaner, they’re amazing, right? They’re awesome vacuum cleaners, but they suck to sell. Like they’re not fun to sell. And guys, this is how bad. I didn’t want to get back. I was in practice for 17 years. Quit because all I saw in my practice was basically pain, right? Neck pain, low back pain. I was sick and tired of it. I used to have a full head of hair. I was stressed out because the other problem was not only was I seeing people only for pain, which I knew chiropractic was about so much more, but people would leave once their pain was gone. And we know chiropractic is amazing when people get adjusted regularly throughout their life. Right? Amen. And so I was constantly looking for new patients always, right? The term PVA patient visit average. How many times does a patient see you before they leave never to be seen again? Right? I was 12. The industry average, by the way, is 10. Not only a poor health care model, but a poor business model. Just think, where would McDonald’s be today or where would Coca-Cola be today if someone just bought their product 10 times and then they never, they stopped. Like they would be constantly looking for new people, new customers, right? That’s burnout. And that’s where we are as a profession right now, the majority of the profession, unfortunately. And that was me. So I quit. Get this though. I had 17,000 patient files and I still needed more new patients to pay the bills because most of those were gone, right? They were never going to return. And so I quit. I’m never doing this again. And about three years later, I set out to form a million acts of kindness the year later and hit 2.8 million acts of kindness. It was awesome, but it didn’t make any money. And so I said, all right, I’ve got to do something to start generating some income again because I’d spent all my retirement savings, all that stuff. And I didn’t want to get back into chiropractic. And so I started selling curvy back and cleaner storida.
JAMES CHESTER (HOST): So before I jump more into the curvy thing with you, money’s like new patients. It’s not how much you make. It’s how much you keep. And it’s like, it’s not how many you get. It’s how many you retain. And let me ask you this because I’ve done hundreds upon hundreds of chiropractic marketing events, okay? And I meet all walks of life. And they come up to me. Like, so I do this on my own. And I just have my wife walks on my back. Yep.
None: Yep. You heard those before? Oh, you hear them all the time.
JAMES CHESTER (HOST): Absolutely. Absolutely. What’s your response to something like that when it comes to what you’re interested in today, like the brain-based chiropractic?
DR CLINT STEELE DC (GUEST): You know, the, the, the, the, I think the, the common denominator here is, yeah, people, are going to do that. Some, some people walk up and they’ll do this right in front of me, right? They’ll do the whole thing. I say, do you actually know what you’re doing though? Like, you actually know what’s going on here, right? Do you know that this affects your brain? What you’re doing is actually affecting your brain function either in a positive way or a negative way. And you don’t know. But you don’t know, do you? And they’re like, um, no, I, I guess I probably should stop doing that, you think. I’m like, yeah, you think, right? And so they, but, but ultimately though, as you’ve learned, Jim, Jim is that, that leads to a conversation, right? Where now you can start to educate these people.
JAMES CHESTER (HOST): You don’t want to rate them or make them feel dumb, but like, I’m like, so you let your wife that weighs two bills. Walk on your spine, bro. Yeah. I’m like, uh, not saying that your wife shouldn’t be two bills, but I’m saying like, she’s walking on your neurology. Right.
DR CLINT STEELE DC (GUEST): And that’s part of your brain, right? You understand this part of your brain that that’s happening here, right? And I think that’s where a lot of people miss the boat, including unfortunately chiropractors, right? A lot of chiropractors because, you know, the, the whole idea behind the subluxation and the chiropractic adjustment is ultimately, you know, and we’re seeing this research now with Heidi Havek coming out and, and so many more, there’s, there’s, there’s others coming out. But ultimately this chiropractic adjustment and removing the subluxation actually has a higher effect. It’s not just about the spine. It’s about the brain, the brain. And this is why we see miracles. This is why we’ve seen miracles. Although unfortunately in many cases, not consistently because we’re not actually measuring the brain and we’re not actually tracking what these chiropractic adjustments are doing to the brain, whether it’s improving it or not. Right? And that’s, that’s the key factor. And so to expand on the story, you know, I, I sold Kirby vacuum cleaners for about three months. And I got a letter from my grandmother who basically said it was a three page long, both sides. So six pages total. Basically the line that I remember is I, I’m ashamed of you and you should be ashamed of yourself for not living to your potential. And I hated my grandmother for about four days. And on the fifth day I said she’s right. And that’s when I got back into chiropractic. Unfortunately in the story, the story gets, goes along. I don’t know if it gets better, but a couple of years later, my grandmother, the one that wrote that letter came down with dementia. Right? She started suffering from dementia. She was in a home. I would go and visit her. She forgot who I was. She would. She didn’t know who I was. And they were, they were actually doing Jim. If you’ve ever, if you’ve ever seen anyone go through dementia, they have flashcards for her. And these flashcards were like an orange, a picture of an orange or a banana or a football or something. And asking her what these things were, and she didn’t know. And so there I am two years back into practice on what I call as a brain based chiropractor. I was seeing things like Crohn’s disease reverse. I was seeing anxiety reverse. In fact, I was known as the anxiety doctor because I was reversing anxiety in six and seven year olds up to 40 and 50 year olds. I was seeing depression reverse, but I didn’t know how to care for dementia. Right? I had no idea. And so what happened was she passed away. And about six years later, this lady walks into my office, her name is Alice and she was suffering from anxiety from depression. She had neck pain. She also had high blood pressure. And she had dementia and her, her medical doctor told her, well, I can give you medication for all this other stuff, but there’s nothing we can do for dementia because it’s age related. It’s duty or age, okay, which is a bunch of crap. Right? I said, I said to myself, listen, I don’t know how to take care of dementia, but I know how to take care of her anxiety and her depression and her high blood pressure and her neck pain. And so that’s what I’m going to do. Guess what happened? Six months later, her, I mean, get this, Jim, she could not remember what she was talking about in the middle of a sentence. And her husband had to help her remember in the middle of a sentence. She was forgetting she couldn’t finish the sentence. She couldn’t remember her husband’s name or kids names. This is how bad this was. Six months later, going through this protocol, a brain based chiropractic protocol, her husband came in and gave me a hug and said, thank you for giving my wife back. Her dementia totally reversed. Okay. Now she’s still seeing me. She’s now 82, 82 and a half. She’s still fine living her daily life. If she had followed her medical doctor’s advice, I think she’d be where my grandmother is today. Okay. No doubt in my mind. So anyway, I had to finish that story.
JAMES CHESTER (HOST): No, I’m glad you did. You know, and it brings up a topic for me. We’ve made two films on chiropractic. A lot of the audience probably don’t. Obviously they don’t know everything that I’ve ever done in my journey to get to where I’m at. But I came in as somebody that wanted to like document this profession. And we’ve made two films. The first one’s on the history and all the trials and tribulations within chiropractic. And that came out in like 2016. It’s called chiropractic the documentary. Real, real, real novel idea because I was like, we need, I was doing patient testimonials. Okay. And I was like, this is cool for like a practice, but we need a bigger story. So that’s when I, we did that. But the second one, the reason I’m bringing this up is because our second movie is called Project Patient. And it’s right in line with what you’re talking about. We should redo it. But it was about PTSD and how chiropractic helped. It was about TBIs and how chiropractic helped. It was about addiction, depression, anxiety and how chiropractic helped. So we took non like pain based things, like conditions and we followed these people. We followed them through full care plans. And we showed on scans doing surface EMGs and they weren’t getting high velocity adjustments. A couple of them were getting, what do they call it? Prone specific where they just go, and they just do like little pushes. And gosh, what I know there’s a management company that does that system, but they just lay everybody down. They go, they suggest down a little bit, not, not heavy moves. And the other one is torque release technique. One guy was doing torque release technique and he was doing pre and post scans on him. And I’ll tell you, the amount of tears shed at the end of that one from the people that actually went through these, we gifted all these people, we looked for them specifically, but we gifted all these people chiropractic to participate in our movie. And it was just so powerful when this lady with the TBIs changed her life, she could like start getting around and driving again. She didn’t have to lock herself in dark rooms anymore. So when I came into like what you were doing now with this brain based chiral stuff, I’m like, bro, if we can like figure out how to get this message in front of more people, like this interview could change a lot of lives.
DR CLINT STEELE DC (GUEST): It can save lives. This is what I say when I end my emails and I end my, a lot of my posts, let’s save more lives because this is what chiropractic is about, right? It’s about when you, when you’re utilizing chiropractic to its fullest, I’m not talking just pain based chiropractic. I’m talking brain based chiropractic. We actually save lives. I mean, that’s, that’s the long and short of it right there.
JAMES CHESTER (HOST): 82 years old and living.
DR CLINT STEELE DC (GUEST): And that’s just one example I’ve had at this point now, and this just happened over in the last couple of years, I’ve had five either, either full blown Alzheimer’s or dementia patients reverse. Okay. We’ve had Crohn’s disease reverse. Like I said, we’ve had Parkinson’s disease reverse. We’ve had people that have come in and said, you know what? I got, I got a doc in Ohio. He, he shared a story with me about this, this young lady that basically came in and said, I’m ecstatic. Like this care is amazing. It’s awesome. And he says to her, he says, well, what do you mean? You want to know like, what do you, what have you noticed in the change? And she said to him, she said, before I came in here, I was ready to commit suicide and I was probably going to, I would probably have done it by now. And he told me this and I’m like, oh my gosh, like this, this is amazing because, you know, ultimately, Jimmy, you come down to one question, what coordinates every function in your entire body? Obviously the brain and nervous system, right? But you ask what coordinates every decision you make in your life, what is it? It’s the same thing. So we’re transforming not only health, we’re transforming lives through brain based chiropractic.
JAMES CHESTER (HOST): Well, you know, that’s back to our pre interview talk. I was like, that’s why I’ve dedicated the last 15 years to this profession because there has to be some level of truth that stands in the gap for what people need. And that’s chiropractic. I, you know, I probably don’t need to like openly say this too frequently, but chiropractic is the last piece on the chessboard before it’s checkmate. And chiropractors are the last truth in any arena. And they just got like a gold be a medical be in the medical world. Chiropractic has never been medical. And and when chiropractors were kind of like sucked into like the medical world, that’s when chiropractic loss is identity. And that’s when people came in and started manipulating the diagnosis codes and put insurance into it and do all these things.
DR CLINT STEELE DC (GUEST): You keep paid by insurance companies.
JAMES CHESTER (HOST): Yeah. Yeah. But chiropractic was never an insurance gig. It was a cash based gig where you come in. You keep the guy farming, you keep the lady like taking care of kids. And that’s what chiropractic did. And I, you know, when I go out and tell the chiropractic story, I’m like, yeah, there’s a guy named Harvey Lillard, dude had a bump on the back of his neck or lower upper back. I’m like, I don’t know where it was exactly because I wasn’t there. But the dude got adjusted and restored his hearing. Yeah. And I was like, and then people thought chiropractors were your doctors for a lot of years after
DR CLINT STEELE DC (GUEST): that. See, that’s the thing. And people like, listen, chiropractic isn’t about pain. And I share that story. And it’s like, the jaws drop. Sometimes you’re what? Wait, what?
JAMES CHESTER (HOST): And people, and people take horses and walked and freaking trains and steamboats to get to Davenport, Iowa, because they heard about this guy that could restore hearing. What the heck? And then we’re like, Oh, cool, man. You’re into like what insurance? Okay. We’ll take a little bit of our integrity away. Yeah.
DR CLINT STEELE DC (GUEST): And we’ll go for a game. For docs listening, man, I was back in my 17 year pain based practice. I was 90 99% insurance based. When I opened back up eight, nine years ago, 100% cash, I make more money now than I ever did in my 17 year practice. Amen. Amen. It’s not about that. Right?
JAMES CHESTER (HOST): It’s not about that. But it’s about building that clarity in that story. So I think that that’s important for people to hear on today’s segment too. You’re going to life vision, right? Yeah. The month.
DR CLINT STEELE DC (GUEST): Yep. Speaking there. I’m speaking, man. I’m speaking on stress, the brain disease and the chiropractic adjustment and the science that brings it all together.
None: Wow.
DR CLINT STEELE DC (GUEST): Very powerful. Every time I’ve done this talk anywhere I’ve gone, it’s been, it’s been standing room only. I remember in Michigan when I was speaking at Mac, we started off with basically the room full. And at the first break, it was like a four hour presentation at the first break. We had a whole bunch like people must have gone out and talked or something because when we came back, we had the room full plus standing room all around the whole the whole room. So that’s impact. That’s a powerful talk, man.
JAMES CHESTER (HOST): Yeah. I mean, just knowing that you have these opportunities coming up, I know you also said you have a workshop coming up in Utah in October.
DR CLINT STEELE DC (GUEST): Yeah. So what we do is we actually certify chiropractors as being what we call brain based. Now here’s the thing. Most people will say, and I say, I’m a brain based chiropractor to chiropractors. Understand when I say I’m a brain based chiropractor to chiropractors, they say, well, all chiropractic is about the brain. And yeah, absolutely. But you got to understand most chiropractors don’t focus on the brain. And so when you go out to the public and you say, I’m a brain based chiropractor, guess what I get? Wait, what? What are you talking about? High practice are about the spine and they’re about pain. What are you talking about the brain? It opens up their mind because if you go out right now and you ask a hundred people what chiropractic is about 99 and we’re going to say what? Pain. Neck and low back pain. Right. And so now what’s happening and that’s what I tell doctors, people are dying right now in your community because they don’t know the truth about their health. They don’t know the truth about their brain. They don’t know the truth about chiropractic because unfortunately most chiropractors are not sharing that. That was me for 17 years. Right? We didn’t I didn’t share the truth of chiropractic. We spoke earlier about about the truth, right? We’ve got to get out and we’ve got to share the truth.
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, A-Line life, Brain-Based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
You know, I’ve been around this profession 15 years and I’ve been fastidious in my approach to learn more and to keep on learning more and to keep on building connections and to keep on telling the story. And there was a time where I was listening to this guy talk, he was Barry Anderson. I don’t know if you know him, he was with a group called Everest and they teach a great solid fundamental day one day to process where they teach people how to close cash. They teach them how to convert people for cash and how to sell a care plan and how to teach and educate amazing stuff. But Barry was one of the founders of it and he said, if we don’t tell people the truth about chiropractic, someone else will sell them into drugs or surgery. And you know, I think that that’s just said is brain based chiropractic opens up a conversation and the first person to shoot another to shoot a chiropractor will be another chiropractor for saying something that makes them think a little bit. Like what your brain based chiropractic we all are. Of course you are. But words do matter.
DR CLINT STEELE DC (GUEST): Well, the other thing that I say to these guys that say, yeah, well, you know, I’m a brain based chiropractor too. All chiropractic is about the brain. Okay. And are you measuring the brain? Are you measuring the nervous system? Okay. Because you mentioned earlier, SEMG, rolling thermal, all that stuff. Great. But see the power of the brain and nervous system is in its adaptability. The power to adapt to stress and then recover once it’s over. And so what most chiropractors are doing, they’re measuring things in a static relaxed state. Okay. Static relaxed state is not true to life. People don’t walk around like they’re sitting in your office for five minutes while you measure them. That’s not life. Okay. It’s like a fire alarm goes off. You know, if I were to measure, I talked to docs all the time. I say, listen, if I were to measure your heart rate and it was 66 beats per minute, what would you say about your heart health? Well, it’s good. Okay. Fine. Now let’s say the fire alarm goes off. What should happen to your heart rate? Should go up. And if it doesn’t, is that a problem? And the answer is yes, absolutely. And my next question is, so do you know that? Do you know what their heart rate does when they’re under stress? Yes or no? No. Do you know what their brain is doing under stress? Yes or no? That’s why they know it. Do you know what their respiration rate is doing under stress? Yes or no?
JAMES CHESTER (HOST): That’s why they call it resting heart rate.
DR CLINT STEELE DC (GUEST): That’s right. But the same thing with rolling thermal, same thing with SMG, I’m not saying don’t do those guys even x-rays. Like I’m not saying not do don’t do those.
JAMES CHESTER (HOST): That was my next question. Because if you want to do them, do them. How do you correlate what you’re doing with the neuro infinity with x-ray? How does that make sense? Because I know a lot of chiropractors are shooting films and they’re looking at like a static snapshot. Exactly. Like this is where your subluxation is. Yeah. And I mean, this is where your DJD is the generative disc disease and we need to start get you on this many so this doesn’t advance blah, blah, blah, you know?
DR CLINT STEELE DC (GUEST): The question, the question is what caused that degeneration in the first place? What caused that posture? If they’re using x-rays for posture, what caused those postural imperfections to begin with? Those postural distortions, right? Because if you’re thinking that the posture just went bad because of posture, it’s not. If you think a joint just fixated because a joint fixated, it’s not. Something has to move that joint, right? And those are the muscles. But the muscles don’t have a brain. What tells the muscles how to move that joint? The neurology. It comes back to the brain and nervous system. And that’s all based on Jim. That’s based on how the brain perceives the environment. See if the brain is perceiving the environment as a fire alarm going off, it’s going to tighten the muscles, right? It’s going to increase inflammation, which is going to lead to degenerative disc disease, right? It’s going to lead to postural distortions. It’s also going to lead to gut problems. It’s also going to lead to auto, I mean, immune system disorders. It’s going to lead to reproductive issues.
JAMES CHESTER (HOST): Now I’m just tingling.
DR CLINT STEELE DC (GUEST): If your brain is stuck in that survival mode, okay, our job as chiropractors is to down regulate their brain and nervous system. And so my question oftentimes comes back. You mentioned earlier TRT and some of those low force techniques, right? If someone is over aroused, if their nervous system is already overstimulated, what do you think a high force manual adjustment is doing to the already overstimulated nervous system? And here’s the bigger question. If they can’t recover and they can’t down regulate on their own, what are you doing to their brain and nervous system then, right? And so that’s where the neuro infinity comes in because we can actually measure that in lifetime. We measure adaptability. We measure brain waves, HRV, heart rate, respiration rates, skin conductance, hand temperature and muscle tension of the traps during four different stressors. And then after each stress, we have the patient close their eyes and relax and see if they can down regulate. So going back to the heart rate, fire alarm goes off. What should happen to the heart rate? Should go up. And then let’s say it’s false alarm. You come back into the office, you’re relaxing. We’re joking about it 10, 15 minutes later. What should happen to the heart rate? Should go down. If it doesn’t, is that a problem? See what we find with the neuro affinity when we’re measuring this stuff, we have about 60 to 70% of the public that when they’re under stress, their heart rate goes up and then when they close their eyes to relax, guess what happens? Their heart rate goes up even more.
JAMES CHESTER (HOST): Do you think that’s due because of unresolved ideas and thoughts and fears?
DR CLINT STEELE DC (GUEST): It’s due to these three teas right here, right? Thoughts of trauma toxins, right? So it could be a trauma, absolutely, that’s created that. But usually it’s an accumulation of all these three together. And so to your point, yeah, there’s tons and tons of research that when people close their eyes and they’re still thinking and their thoughts are worried about something, because for example, we take them through a cognitive stress, which is a math test, right? And then afterwards, close your eyes for 90 seconds. Let’s see how you do. And then their heart rate goes up, the respiration rate goes up. When it should be going down, that person’s probably still thinking about that. Did I get that right? Did I look stupid? Oh my gosh, I can’t believe that, right? They can never down-regulate. And unfortunately, this is the problem right now with 90% of the public today, Jim. They’re in an over-aroused state, they’re over-stressed. And that is the cause of over 90% of all disease. And it’s the cause of 100% of all death. 100% of all death is due to the inability for the brain to be able to adapt to stress.
JAMES CHESTER (HOST): So you’re talking to me about math problems. Am I stressing you out? No, I’m not a mathlete by any stretch. Like I have this cell phone over here, I punch little numbers in and it tells me what the number is on the backside. But it made me think of something else. Have you run this in accordance with something like brain tap or something like a meditation program to see if you could work a meditation lifestyle into somebody while getting chiropractic care and then testing them on their own affinity?
DR CLINT STEELE DC (GUEST): This is what our whole program is about, right? Because a lot of chiropractors, they come in, especially straight chiropractors, all I need to do is just adjust someone and they’re good, right? Of course you can do that. Guys, listen, the stress that we are under today is way, way, way higher than it was 40 or 50 years ago when we could just do an adjustment and their nervous system was able to adapt suddenly. Okay. Because what happens is we leave, they leave their office, the office after a chiropractic adjustment and they’re getting on their cell phones, right? They’re calling their spouse who they’re already fighting with. They’re looking at their bank account because they don’t have enough money to pay the bills. They’re whatever, right?
JAMES CHESTER (HOST): They’re searching on Google map. They’re playing videos or checking Pandora.
DR CLINT STEELE DC (GUEST): They’re all these stress patterns just continue, right? And so what you talked about earlier with brain tap, yeah. So we use brain tap as part of our care plans. We use meditation as part of our care plans. We use lifestyle changes. We got to get them. One of the biggest ones is diet. Yeah. Like we’ve got to get these people off gluten. We got to get them off dairy. We got to get them off soy. We got to get them off corn and corn byproducts. We got to get them off GMOs. We got to give them off seed oils. We got to get them off margarine. Like some of these people are still in margarine. Like what the heck, man? Like this is the stuff we have to do.
JAMES CHESTER (HOST): You know why? Because it’s always been done that way in that house. It’s like old wives tales living on and on and on.
DR CLINT STEELE DC (GUEST): But to your point, man, these are the things that we’ve got. One of the most important things that we’ve got to do, believe it or not, get them to breathe properly. Most people don’t even know how to breathe properly. Most people, even when you make them aware of how to breathe properly, they can’t do it. They can’t do it. If you tell them to breathe with their diaphragm, seriously, you’re talking about 60 to 70% of the public. And I have 20 something year olds that come in and I say, listen, you’re breathing with your upper chest and your shoulders. That’s a survival mode breathing pattern that’s sending a message to your brain that you’re in survival mode. We got to change that. So you just did it right now. You just breathe with your chest and shoulder. I did. Okay. So you’re going to do it with your belly, with your diaphragm. Okay. No, that’s still all chest shoulders. Okay. So that’s something that we got to work with people because when they can breathe with their diaphragm, especially if they breathe four seconds in, six seconds out, that’s sending a message to the brain. Hey, we can relax. We can down regularly.
JAMES CHESTER (HOST): And that resets the Vegas tone. Yeah. Yeah. That’s cool, man. Yeah. I mean, I just stuff like that. I learned stuff because I ask a lot of questions, you know, and that’s really like the blessing of having a show like this is if I’m curious, I get experts and you know, I get a guy like you that loves what you do. And I can ask you like, what about meditation with this? What about X-ray with this? You know, what does it look like for somebody with this going on? Like, and you can, you know, we teach people to breathe. We teach people to remove crap out of their diets. We adjust them. Exactly.
DR CLINT STEELE DC (GUEST): We adjust them. So, and you’ve got proof too. You’ve got proof that they’ve got a brain program going back to your X-ray thing. I didn’t even finish that, you know, but when you take an X-ray and you take brain, you take a neurofinity, it’s called a stress response evaluation. And you show that their brainwave patterns are in high beta, low beta, which is a stress state. Now they understand why their posture is off, right? Because now their brain can’t communicate properly with their body. Now they know why they’ve got inflammation in there because when they’re in a stress state, inflammation increases, right? Now they know why they’re getting sick every three months, right? I mean, they now they know why they can’t reproduce, right? Because they’re, you know, the story that I tell, docs and people and my patients, I say, listen, if your brain thinks the fire alarm is going off, does it worry about reproducing? No, you’re not good. It doesn’t, doesn’t worry about getting an erection, right? If your brain is thinking the fire alarm is going off, is it worried about digesting food properly? No, it’s worried about surviving, right? And so now it starts to all make sense to the patient and they’re like, oh my gosh, this makes so much sense. Why didn’t anyone explain this to me before?
JAMES CHESTER (HOST): And by the way, your L3 is like subluxated like I’ve never seen off your x-ray. So I need to adjust that too. So now you’re less stressed and now you can get an erection again. There you go. So what it sounds like is this helps with sensory. The program helps with recondition people’s eating behaviors and their diets. It helps with reconditioning people and adapting people to a better quality environment with the way that they think, the way that they act and the way that they carry on with their regular lifestyle.
DR CLINT STEELE DC (GUEST): Well, here’s the deal is chiropractors right now today. We provide the adjustment and then some chiropractors are doing supplements. They’re doing vibrational place. They’re doing, you know, we talked earlier about, you know, oxygen, you know, therapy. Chiropractors are doing all these things. Okay. You know why? Bottom line, bottom line is this. Okay. Even functional medicine, even nutritional supplementation at a foundational level, all that has to do with changing brain and nervous system function. Oh, it does. And so what I tell doctors, listen, how do you know if you’re doing vibration play, so you’re doing this or that, that it’s actually moving that patient’s brain and nervous system patterns in the right direction or wrong direction? And that’s the big, that’s the big question. And ultimately we’ve got to come down whether you’re doing functional medicine, you’re doing nutrition, you’re doing a fireplace, you do whatever else at the foundational level. We’ve got to come back to what is coordinating all these functions. And it comes back to the brain.
JAMES CHESTER (HOST): I mean, analogous to like driving a car, like if you drive a car, you never check the oil, the engine blows. And if you’re driving your body around and you never check your brain balance, the brain blows. Yeah. And I think that a lot of times when people, like there’s a reason there’s a dipstick inside your engine so you can like put it in there and check and see if you had enough oil if you need to add some. And I think that people in general, they need to know what’s going on with their nervous system more. It’s like right in our body, it’s the one thing that continuously motivates our body gives us like animation to life. And nobody checks in on it. Nobody, nobody looks at it. It’s like the elephant in the freaking room.
DR CLINT STEELE DC (GUEST): It’s insane. You know how many people I’ve talked and I don’t care if I’m talking to a medical doctor or a nurse or a lay person. And I asked them what coordinates every function in your body. And they said, well, my brain and nervous system. Okay. So if you have high blood pressure, do you have a cardiovascular system problem or do you have a brain communication problem? If your brain is coordinating the function of your heart, have you ever checked your brain to see if it’s functioning properly? And like, oh my gosh, no, never have.
JAMES CHESTER (HOST): Yeah, because, you know, one of my good friends, Matt will always like quote me. And one of the things I tell them is you got to look in obvious places if you want information. You have to be like, where is it? Go find it. And it can’t be like, I’m going to get 10 books or 20 books and I’m going to just sift through all this information. No, go look in the obvious place that you’re going to find what you’re what you need now. You can buy all the books in the world. But if it’s just one sentence that you need, go find that one sentence.
DR CLINT STEELE DC (GUEST): Yeah.
JAMES CHESTER (HOST): Neuro infinity, man, let’s close out and tell people why they should get one, how they can get one, and why they should come check out your workshop in Utah.
DR CLINT STEELE DC (GUEST): Ultimately, if chiropractors are watching this, I’m going to ask you one question. What body system ultimately is chiropractic about? Hopefully you’re not saying musculoskeletal system. Hopefully you’re saying brain and nervous system. And I know brain is part of the nervous system, but guys, when you say nervous system to the public, it’s kind of like, whoa, it’s kind of like whatever. But when you say brain, guess what happens? There are a lot, their eyes open up and say, wait, what are you talking about? Because they have grandparents now that are suffering from dementia and Alzheimer’s. They have sisters and brothers that are getting Parkinson’s disease. They have anxiety. I mean, we have seven and eight year olds coming in with anxiety problems.
JAMES CHESTER (HOST): Right? And freaking reverse curves of their spine and their neck. Yeah.
DR CLINT STEELE DC (GUEST): Which is due to the brain’s inability. Don Reno, measuring outcomes is that in as many ways as possible, we’ll change how the public perceives and benefits from chiropractic. Yeah, when you put the lead on your head, so again, the neuro infinity basically measures at the highest level brainwaves. As soon as you put this lead on someone’s head, on a patient’s head, it takes you from being a back doctor to being a brain doctor. Which ultimately is if we’re brain and nervous system specialist, then we should be measuring the brain and nervous system, but we should be doing it in lifetime, measuring the adaptability. Because that’s the superpower of the brain and nervous system is the ability to perceive the environment and then adapt and change physiologic function. If we can’t do one or both of those or a combination, we’ve got problems. And so that’s what the neuro infinity measures. It allows us to care for patients, brain and nervous system patterns in the right way, including the right type of intensity of adjustment, frequency of adjustment, length of the care plan, post adjustment, what are we doing? Because there’s research showing that if you perform the right chiropractic adjustment, there’s a 20 minute window post adjustment where the brain is wide open to change. But if you’re changing those waves in a wrong direction, okay, that’s not good. Yeah. But then also anything else, okay, everything else that we do. So that’s all the stuff that we teach in our workshops and that’s how we certify docs to become what we call brain based docs. We change the communication. We change the patient’s perception about what you do in being a back doctor to being a brain doctor. We teach you how to assess the brain and nervous system in a dynamic fashion and not a static fashion. We teach you how to develop care plans, how to give a report of findings, how to get these patients to accept care and then refer other people and pay cash for it. That’s what we do.
JAMES CHESTER (HOST): Love it. Love it. Love it. Love it. Well, I think that this interview has given people an opportunity to learn more about what you’re up to with the brain based chiropractic. If people wanted to connect with you, where are some leads we can send people to?
DR CLINT STEELE DC (GUEST): Yeah, you can catch me on Facebook. You can go to our Facebook group. It’s called Pain to Brain. Pain to Brain chiropractic is there. You can also go to our website. We mentioned earlier brainbasedhs.com. Brainbasedhs.com. We’ve got tons of videos on there. We’ve got free resources. We’ve got my calendar link in there. We’ve got DDS calendar link in there. If you guys want to schedule a call, learn more about our brain based practice blueprint.
JAMES CHESTER (HOST): So go get your guys free resources. Go to brainbasedhs.com. Go check out the Facebook group Pain to Brain chiropractic and hit Clint up on Facebook. It’s been a real honor to have you on tonight. I had a lot of fun. I think that your systems will make other people’s practices more fun. And if people do what I call the ELF principle, make it easy, lucrative and fun, you’re going to have a better quality of life with your practice. And I think that’s what we’ve covered today. Make it all easy, lucrative and fun. That’s what we do, man. And that’s what it sounds like, man. So pain to brain chiropractic on Facebook, brainbasedhs.com. Dr. Clint Steele, your episode, 553 of the podcast. I appreciate you for sponsoring the show. And I look forward to hearing how your life vision talk goes and how your workshop and Utah goes and then how things go for you as you get up to Chiro Life in Minnesota over the next couple months, man. Awesome. Appreciate your brother and everything you’re doing, man.
DR CLINT STEELE DC (GUEST): Keep up the good work.
JAMES CHESTER (HOST): Yeah, man. Well, I’ll close out by telling everybody you’re just one story away. Keep hustling. I’ll see you guys in the next episode. Thanks a lot. Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling. Please remember to give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, A-Line life, Brain-Based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
Vision and Inspiration For Communities with Crystal Baddorf – Chiro Hustle Podcast 552
Apr 14, 2024
Crystal Baddorf is a dynamic speaker, coach, and trainer who draws upon her personal experiences and the proven strategies of renowned thought leader John C Maxwell. After tragically losing her first daughter, Crystal embarked on a journey of self-discovery and began researching non-toxic lifestyles. This led her to become a passionate advocate for holistic living, believing in the power of natural approaches to health and wellness. Crystal experienced a profound transformation in her own life and that of her children through chiropractic care, inspiring her to serve communities as a Leadership Coach, Keynote speaker, and trainer. Her impactful work centers around empowering others to embrace holistic living and cultivate their true potential.
With an unwavering commitment to guiding individuals towards a more fulfilling life, Crystal combines her expertise in leadership development with her passion for holistic practices. As a Leadership Coach, she imparts invaluable knowledge and proven strategies to help individuals unlock their inner potential and become effective leaders in their personal and professional lives. Crystal’s engaging and inspirational keynote speeches captivate audiences, leaving a lasting impact and inspiring positive change. Through her training programs, she equips individuals and organizations with the tools they need to adopt holistic living, nurturing a well-rounded approach that encompasses physical, mental, and emotional well-being. Crystal Baddorf is dedicated to empowering others to transform their lives and thrive in all aspects, creating a ripple effect of positive change in communities worldwide.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, A-Line life, Brain-Based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 552 of the Chiro Hustle Podcast. I’m your producer, Luke Mallett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Crystal Badorf. And if you want to hear a story about vision for communities and inspiration through chiropractic care, stay tuned.
JAMES CHESTER (HOST): This is another episode of the Chiro Hustle Podcast. Today I have Crystal Baddorf coming on. Really excited. We’re going to talk a lot about family. We’re going to talk a lot about pregnancy. We’re going to talk a lot about vision and value. And I think these are things that a lot of people need to have access to and they need to start to understand what they actually have in front of them for their life and others. But before we jump into Crystal’s story, I’m going to let you know the big why. Why do we do what we do over here at Chiro Hustle? Well, first things first is freedom of speech. As we all know over the past couple of years, that’s been something that’s been stymied. It’s been something that has been shadow banned. It’s been something that has been manipulated. So we do believe in the Second Amendment. Freedom of speech is very important. And on the backside of that comes medical freedom and family health freedom. And I know we’re going to talk a lot about those topics today. And family health freedom and medical freedom are not the same things. You have freedom of choice to determine how you raise your families, what goes in their bodies and how they perpetuate their futures. Then we get into the chiropractic philosophy part of the show. We do protect the sacred trust. BJ Palmer’s last words. If you don’t know what that means, go and find BJ Palmer’s sacred trust through your search right now. Stop the show. Go and look and see what that means. You’ll learn more about chiropractic than you ever previously did. I guarantee you. And you’ll probably fall in love with this profession more than you ever did before also. On the heels of that, we do support Subluxation based chiropractic. And we believe in innate intelligence and universal intelligence. We believe that when man or woman, the physical gets adjusted, it connects them to man or woman, the spiritual. With that being said, Crystal, welcome to the show.
CRYSTAL BADDORF (GUEST): Hey, thank you so much. It’s a pleasure to be here.
JAMES CHESTER (HOST): Yeah, I know we had quite the introduction before we started the show today, talking about all things that mattered to you. And I think that it’s really important that we get a chance to understand each other before we actually do a show because I believe that there has to be a resonance of our message so that the people that are listening to it understand the significance of this chiropractic profession.
CRYSTAL BADDORF (GUEST): Absolutely.
JAMES CHESTER (HOST): So my favorite question that I always lead with is your story. How did you get into chiropractic?
CRYSTAL BADDORF (GUEST): Well, so I got into chiropractic in my mid 20s when I actually suffered a brain virus called a vestibular neuro neuritis and lost my ability to walk and stand and was going through a string of medical appointments and not seeing results. And so I was referred to a chiropractor where I was living. And through chiropractic adjustments, I started getting better. And then we just started learning more about the power of chiropractic care. And that just started a journey of a healthier lifestyle for me.
JAMES CHESTER (HOST): So your body adapted? Yes. What was life like before chiropractic?
CRYSTAL BADDORF (GUEST): I would say that my mobility was definitely different. But it was also one of those things you don’t know what you don’t know. And the education that I had always heard of about chiropractors was kind of like their quats or that it’s just snap, crackle pop. And there’s more fear base versus education. So the greatest impact that chiropractic care allowed for us was more education about how our bodies actually function when after we’ve had our adjustments and fixed any of the subluxations that are going on in our body. Background, I was a biology minor in college. And so I had some education, the chemistry and biology of how our bodies work. But it wasn’t until we really started diving into personal usage of chiropractic care that I was able to see a different perspective and a different modality into holistic options for your body and the results you get going forward.
JAMES CHESTER (HOST): Yeah, and I mean just having a further conversation on it like life before chiropractic. How old were you again at your first adjustment?
CRYSTAL BADDORF (GUEST): I think 26, 27.
JAMES CHESTER (HOST): Yeah, and you know, one of the things I know that’s important to you is education, which you said, and community involvement. The guy I just interviewed before you, he got adjusted in utero. He’s a chiropractic kid. Like he was born into chiropractic. And he was adjusted. He’s like, while the umbilical cord is still attached. Like what would life have been like for you if that would have been your course of life?
CRYSTAL BADDORF (GUEST): Oh, it would have been very different. I was a preemie. And I had a lot of medical issues growing up and had I been adjusted early on. I think my overall health would have been a lot better. It was a chiropractor that discovered that I had adrenal issues. Had I had the education and the opportunity to be adjusted as an infant as a child, I think my long-term health would have been much different.
JAMES CHESTER (HOST): So what’s your message to moms that might be like toe on the line and thinking that chiropractors, like you said, might be quacks? What would your message be to like expecting mothers or pregnant mothers or newborn like families? Like what would your message be to those women?
CRYSTAL BADDORF (GUEST): You’re taking care of your mind, body, and your spirit and you want to provide the best care for your unborn child that you can. And by getting adjusted during your pregnancy, it really helps with that neurological development with your child in utero as well. I am an adoptive mom and my youngest son has had some in utero trauma. And even on the way home from the adoption agency before we even got home, he had his first adjustment. And he, it was a very different process with him from the first day we got him than it was with my other children, that it’s so necessary. My daughter avoided surgery to get tubes in her ears because of ear infections. I started getting chiropractic care for her. I think she was probably two. One of my sons had bladder issues. She was a preemie, chiropractic here helped with the bed wedding and all of that. So we did not have to have that surgery. So as moms, when you’re looking at overall care for your children, it’s really important. Those bumps and scrapes and falls, it’s really important for their development and for their brain to be able to process the information when you have those civilizations removed.
JAMES CHESTER (HOST): Yeah. I mean, you think about it. A lot of people that watch our show, they know that I’ve gone and done hundreds upon hundreds of marketing events for chiropractors and hope to get people in. I was just in Alaska, I was telling you at the Alaska State Fair, and this lady comes up to me and she’s like, looks like she hasn’t slept in a few days. She’s pushing a stroller around and she’s got like four kids with her. And they’re at the fair, they’re probably all hopped up on adrenaline from whatever they’re going to do, face painting, fair hair, eating whatever fried food that they serve out there. They’re experiencing that life, okay? And the mom comes over to me and she brings her whole troop with her and she tugs on my sleeve. Hey. I don’t know if I want to come in for the chiropractic thing, but I heard that you guys can help with bedwetting. And I was like, well, you can still schedule your son. He was 10. And she’s like, it’s really having like an issue on like his social life and his confidence. And she’s like, do you think you can help him? I said here, I’m going to tell you this. What I want you to do is schedule the first visit. Come in, let us do an exam. We’ll do the consultation. We’ll do the health history. We’ll shoot x-rays if needed. Second visit, you’re going to come back. What we’re going to do is it’s called the report of findings. We’re going to tell you what we found on the exam and x-ray. We’re going to tell you how much concern there’s we’re going to tell you how we can help you. You get your first chiropractic adjustment on the second visit. If you think we’re a good fit, you’ll stick with us. If you come in and you think that everything that we’re doing doesn’t make sense to you, you don’t have to stick around. But it could just change the trajectory of your son’s future and yours. Is that something you like to do? Like it was amazing because people are looking for chiropractors. They just don’t know what’s called chiropractic. And like you said, it prevented unnecessary surgeries for ear infections. It prevented unnecessary surgeries for other conditions. If you really think about the investment and getting checked and detected and corrected for vertebral subluxation, it’s a small investment. And what it can do for the trajectory of one person’s life at 26, like yours, or a child that’s in the womb waiting to be delivered into this amazing world. There’s a lot that goes into what a chiropractor does and how it can have an effect and help a person’s lifestyle adapt to a better quality of life.
CRYSTAL BADDORF (GUEST): I think one of the things that was really interesting to me when I attended Lyceum as a guest of a local chiropractor and Lyceum as Sherman Chiropractics. It’s their homecoming. They’re homecoming. Yep. Dr. Hock did a presentation on what it’s like to adjust children. And she brought the example of a banana with a couple of spots and saying, and then just push this so gently so that you barely leave an imprint. When that flesh in the banana gives, that’s the amount of pressure that you’re putting on a child. And that was such a reality to me, not being a chiropractor, but being an advocate for it. It is so gentle. And seeing the process of what it did for my own children, like you said, I mean, we were looking at medications and medications that would slow down your own production. Well, our bodies are designed to detox. And that’s one of the methods that we detox. We’re going to give medication to slow that down. Think of all those toxins that would have built up in my son’s system. I didn’t want that.
JAMES CHESTER (HOST): Well, I started out crystal 15 years ago, working in a chiropractic office. And I started seeing how people’s lives were changing. And this is really like reminiscent to what I used to do. I used to go and interview patients and I do patient testimonials. And my first question I asked you was back to my roots 15 years ago. What was your life like before chiropractic? Okay. The only thing I’d always ask them, what’s your life like since chiropractic? Last thing I’d ask them, would you refer your friends and family? And then I put together these little promos for the chiropractor, not interview 10 patients. And now they’d have some marketing material to go out there and to show we take all walks of life. And anybody that came in that would say, yeah, that we’ll do a three minute interview with you to promote this amazing chiropractor. So that’s how I started out like promoting this profession before the podcast, before the documentaries that we’ve made. And I was like, really keyed in on how can I get this message outside the four walls of this office? So when you’re telling me your big, hairy audacious school, like you want to create like the doctor’s in segments and tell people the story of why chiropractors are doing what they’re doing, their technique and their values, a lot of times the best thing is third party validation. So getting the actual patients to talk about why their life’s improved, why they would refer their friends and family, those are the real like powerful, like to me, that’s that’s really the power source of the community movement.
CRYSTAL BADDORF (GUEST): Absolutely.
JAMES CHESTER (HOST): It’s the moms, like a lot of times people ask me like, well, what type of marketing event do you want? Okay. Where there of there’s the most strollers? Do you know why? Because moms are the decision makers for the family. Dads, they’ll wait till their damn leg falls off. Like for real, like they’ll wait till they have to be delivered by an Uber with ice pack on their back to the chiropractic center in order to go get an x-ray that they were reluctant to pay for. But the women, and I know that’s something that it’s really inspirational to you is working with adoption agencies and pregnancy centers is women are the decision makers for the family. So if we can make an impact, I call it the brain tattoo, if we can tattoo the impact of chiropractic on the brain of that mom, now we can make an impact on the future of those kids. So I guess I’d like you to talk to me a little bit about how you would like to see what you’re doing with chiropractic have an impact on people’s communities. People’s communities.
CRYSTAL BADDORF (GUEST): Well, there’s a lot we talked about underserved communities with women that have unplanned pregnancies. I think a lot of them don’t understand that chiropractic care is an option for their care. I’m working with, I have had four, and I’ll call them true crisis pregnancies within our family, and that’s given me a passion for the adoption agencies, for the pregnancy centers. I’ve had services from both and see the need. But one of the things I was talking with the pregnancy center last week, and they have on their brochure that about giving education about sudden infant death syndrome, and I said, did you know that with chiropractic care that it decreases the chances of sudden infant death syndrome significantly? And she wasn’t aware of that. And so that’s one of the things they were going, okay, this is why we need to connect these services with local chiropractors, one so that these moms can be seen, these babies can be taken care of. We have better health care education that’s given to them. There’s also a lot of states that don’t have enough birthing centers for their babies. That’s another topic for another day. But really getting involved in the community, seeing the needs, and being able to strengthen the overall health of our families.
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, A-Line life, Brain-Based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
JAMES CHESTER (HOST): So I always tell people this, there’s not a pillow post-shar lotion that you can do to your body that will have the same impact of a chiropractic adjustment. And I do think that there’s two doctors you should have in your life, right? There’s one to keep you healthy and there’s one to save you from dying. And as our health grades are been reported, we’re 38th on the list of first world countries when it comes to like our health grade. Like we’re failing. But if you were to have like a crisis care, like you said, crisis pregnancies, if you were to have crisis care and you needed crisis care immediately, like emergency care, we’re top at that. Yes. But keeping people like vital and healthy long term, our system has sold out to the pills and potions and lotions people. And it’s not about keeping people healthy. And you know why that is crystal? It’s a money thing. I mean, there’s no money in healthy people. Yeah. And that’s why we have to safeguard our families and their medical freedom and their family’s health freedom. And that’s why our show does what it does. And we have the standard that we do because I believe that there is an answer for people to have a healthy pregnancy. I believe that there is an answer for people to have healthy children. I believe that there is an answer for people that are advanced in life to have better quality of life and activities of daily living, which is what the insurance idiots look for. I believe that there are answers and that all comes back to this one core principle and belief, which is chiropractic. When you have a regulated and functioning nervous system, the body self regulates and self heals. It doesn’t need anything extra in it. It simply needs no interference. So when you remove the interference, the body does this. Oh, I’m glad somebody did that finally. Like I’m glad somebody just like took care of that thing that was in my neck that I couldn’t do on my own. And that’s the power of chiropractic.
CRYSTAL BADDORF (GUEST): One of the things I’ve also really observed, all of my children are athletes. And for optimal performance, chiropractic adjustments have been necessary. I mean, we’ve had broken bones. So my daughter got a broken collar bone, her very first soccer game. I mean, it was like this. It was significant. But she went through cold laser therapy. She went through chiropractic hair, gentle adjustments on the neck and making sure the other shoulder wasn’t overcompensating, continuing to cause more problems and more pain. And my other sons, football, soccer, I mean, those are contact sports. And just being able to take them to get those adjustments, it keeps them in check. They’re able to perform at their optimal level and continue to thrive.
JAMES CHESTER (HOST): So there’s two different states, okay? You can live in a state of ease or you can live in a state of disease. And when you’re in a state of ease, the body chills out and the body’s nervous system has a chance to actually do what it’s supposed to do rather than fight or flight. And then when the body’s adjusted, the body gets a chance to go into parasympathetic mode where it actually calms down and it self regulates and it self heals and it chills out. A lot of times when people are subluxated, they’re in peak state constantly and they’re riding the wave of like fight or flight and scarcity, anger, all these low vibrational ideas and feelings. But when the body’s actually nurtured and feels good and it’s like regulated, that’s when people can start dreaming again.
CRYSTAL BADDORF (GUEST): So true, well, and I’ll tell you a story too with my current chiropractor. She knows about I lost two children and they’re both in October and she’s followed my care for a number of years and can tell, okay, in October, you’re going to need more adjustments because your body is it’s coming back with that stress and that trauma. Let’s kind of keep that at bay. And then that’s also given me a time to understand, oh, why am I so tense in October and so I said, but the education of, okay, here’s this release, but also being aware of, okay, this trauma happened to your body. Here’s where we’re seeing some flares. Let’s get on top of that so that you can still live your life to the fullest in that timeframe.
JAMES CHESTER (HOST): Well, there’s three things that cause subluxation. That’s traumas and toxins and there’s power of auto suggestion also. What we continuously think is what we’ve become. So if we think we’re sick and broken and if we think that there’s stress and if something gives us recall of trauma, we’ll become subluxated. So our body has a way of actually tightening ourselves up and making us sick. If we think ourselves into it, that’s why the power of the chiropractic adjustment can help us reposition that segment and that subluxation to where the body’s actually back into alignment again. I know that was something that you wanted to talk about too is like, how do you create a better culture? Well, you create a better culture by addressing the individual. Yes. And if you address the individual, whether they’re at the top of the organization or they’re somebody that’s in the middle of the organization or they’re the child at home or they’re the kid in sports, whoever it may be, life is just going to be better when their culture understands that like, Hey, I’m not feeling good today. What is it? Can I get checked? And one of the things I love about chiropractic is they check, detect and correct. And not every time that they check, do they need to adjust? But I think because of today that the age that we’re in, we’re all hyper stressed. We all have a lot more going on than a patient from the 1950s. So a person in the 1950s, they weren’t bombarded with cell phones and technology. They weren’t addicted to the food that we’re eating today. They weren’t driving around in automobiles the way we are today. There were different stressors in their life. So I think as culture shifted to where we are today, thoughts, traumas and toxins look much different than they did 60 or 70 years ago. Yes. So to say that I need to get adjusted more frequently in the month of October, probably yeah. And kids that live on laptops and cell phones and tablets. Yeah. I mean, I’ve seen some of the most gnarly x-rays of kids that are like 12 years old. They have spines that look like they’re 70.
CRYSTAL BADDORF (GUEST): The cuts are over like this.
JAMES CHESTER (HOST): We call it nursing home posture. You know, tech’s neck is now a diagnosis code for insurance companies. So when you think about like the level of like how our culture has shifted and to people saying, I don’t want to take care of myself. It’s too expensive. Why would I go see the chiropractor is too expensive? And that is your health insurance. Having a healthy spine and nervous system and mobility. What’s the first thing you said? I couldn’t stand up.
CRYSTAL BADDORF (GUEST): Yes.
JAMES CHESTER (HOST): I was having problems at 26 years old with my motor skills. Like go back to the square one. Yes. If people just made that small investment, like your insurance company is not going to save your life. They don’t care about you. Like the person that cares about you is a practitioner of chiropractic.
CRYSTAL BADDORF (GUEST): We hear a lot about self care. And a lot of times you think that that’s the massage. Yes, that’s good. That’s the first time people that’s Botox. There’s a lot of toxins with that. I won’t get on that train. But really looking for our family budget, self care for our family budget is our family plane with our chiropractor.
JAMES CHESTER (HOST): Amen.
CRYSTAL BADDORF (GUEST): That is a non negotiable. And so when we look and it’s not covered by our insurance, that is something we choose to do as far as you know, going what’s going in your body, what’s going on your body, understanding all the things. And that’s one of the things more of our culture is going to is, okay, what is what’s going to give me the best health? Well, how do you know what’s going to give you the best stuff? You learn that. And through there’s a lot of research that we need to be more proactive in communicating more in our communities of why this is part. This is not a fix. This is not a visit. This is a lifestyle. It is going to continue to walk with you through your twists and turns that this is self care for a long term optimal health. It gets to the root of a lot of the problems where we don’t have band aids.
JAMES CHESTER (HOST): Well, there’s a guy that precedes me. His name is James Chestnut. I’m James Chester. Guys, I think he’s from Victoria or Vancouver, BC, Canada. And he started this movement called eat well, think well, move well chiropractor. He went to the nutrition aspect of life, right? If you don’t eat right, you don’t think right. And if you don’t eat right, you don’t move right. So a lot of it comes back down to the building blocks of how mobile are we? What’s our quality resource that we’re actually feeding ourselves? And then how well are you thinking throughout the process of it? Back to auto suggestion. Do you think you’re healthy? You think you can be healthy. Do you think that the food that you’re eating is real fuel? Or do you think it’s empty calories? Do you enjoy the things that you do with your body? Are you enjoying your hobbies? Are you enjoying your extracurriculars? Like how is your body moving for you? Do you enjoy hiking? Do you enjoy sport? Like what are you doing to make your body move better? You know, a lot of the things I hear from people that are retired, they die because they stop moving and life is motion. And that’s the one thing that I’ll go back to the root cause of why we do this show is because I want people to practice a chiropractic lifestyle. And the one thing that James missed, okay, eat well, think well, move well, coming from a chiropractor. I’ll just put an asterisk next to it and get adjusted.
CRYSTAL BADDORF (GUEST): Yes.
JAMES CHESTER (HOST): And it’s not me out shining him or shining poorly upon his plan. But maybe if he started with get adjusted, eat well, think well, move well, we would have a different revolution right now than people that thought that they needed to eat different, that people thought that they needed to think different, that people thought that they needed to move different. And it all starts with the root of chiropractic. And if you have deep roots with the chiropractic lifestyle in your family, as you know now, that is your health plan. Yeah. And obviously there’s crisis care. We need interventions. We’re not idiots. And there is a doctor to keep you healthy and one to save you from dying.
CRYSTAL BADDORF (GUEST): Absolutely. Well, and there’s one thing you and I talked earlier about John Maxwell being one of my mentors, but he says something experienced, evaluated experience. That’s what makes the change. And so one of my challenges would be is, and some of the things that I do too, is I look at what we eat. I look at what we do and I evaluate it. If it served us well, then it gets color coded as a green. If it was kind of like, yeah, maybe a cheat. I mean, this goes with every activity, every activity that we do, food we eat, places we go, color put them. If it’s red and it was a negative experience or just toxic in some way, we put a red and it goes. So this is a good way that you can start doing an evaluation of going, okay, where am I now? And then where do I need to go?
JAMES CHESTER (HOST): So in closing, if there was a big call to action for you to the chiropractic community, what would that be?
CRYSTAL BADDORF (GUEST): I have so many in my head. The big call to chiropractic community is to really be authentic and connecting with our community members and how you have to serve them. A lot of people still don’t understand what chiropractic is all about. And a lot of times when I talk to doctors, sometimes the language can get to be more on the doc level, the language can be textbook in a sense, bring that down to someone and explain to them a little bit more in depth of how this can transform your life. Use this as a self-care option. Change the verbiage of it. The culture in your practice will attract the people that you’re supposed to attract. If you are a family-zoned chiropractor, one of the chiropractors here in our town, I walk into our office and I feel like I’m in ferries and fireflies because it looks like this great relaxing place for families. There’s a place for kids. There’s another chiropractor that I know that really focuses on athletic advancement. And so it’s very sporty. It’s reflective of their heart and their specific lifestyle is reflected in their practice. But then they’re out serving their community in those ways. So whoever you’re wanting to connect with, find a way to connect with them in the community, if that’s sponsoring a sports team, if that’s partnering with your pregnancy center and your adoption agencies so that you can provide care for women that are pregnant with unplanned pregnancies, really take that time to connect, know how you want to connect and make that
None: happen. Well, I think it’s a really nice message to close out with.
JAMES CHESTER (HOST): If people wanted to connect with you or work with you or learn more about you, where can you send them to?
CRYSTAL BADDORF (GUEST): You can send them to www.crystalbadorf.com. That’s my website. I can get emails and messages through there. I also have a calendar link that I can send you. And so if anybody would like to have a conversation with me, then we can schedule a conversation and make that connection.
JAMES CHESTER (HOST): Well, Crystal, thanks for being episode 552 of the Kyra Hustle podcast.
CRYSTAL BADDORF (GUEST): Congratulations on that, James. That’s a big deal.
JAMES CHESTER (HOST): Yeah, you know, it’s a labor of love. And I know that we’re doing this for a greater cause. And there might be one person that listens to this episode that reaches out to you and you can help facilitate better future plans for them. And you know, you might be the answer that they’ve been praying for.
CRYSTAL BADDORF (GUEST): Do you know, that is great. That is one of the things that I say all the time when I speak, you may be the answer to someone else’s prayer. That’s a very specific, that’s close to my heart.
JAMES CHESTER (HOST): Well, I want you to have a great rest of your evening out there in beautiful South Carolina. And I’m going to sign off here from beautiful Colorado and tell everyone, you guys are just one story away. Keep hustling. I’ll see you guys in the next episode. Thanks for, bye for now.
JAMES CHESTER (HOST): You made it to Chiro Hustle! Subscribe to our channels to continue to learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to also give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, A-Line life, Brain-Based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
Chiropractic and Nutrition Effect on Innate Healing with Dr Don Clum DC – Chiro Hustle Podcast 551
Apr 11, 2024
Dr. Don Clum is an international Doctor of Chiropractic and has experience practicing and educating throughout the United States, Spain, and Costa Rica, where he worked as the Peak Performance Doctor for the Olympic Teams in Central America. His programs have reached hundreds of thousands of people globally.
In 2010 Dr. Clum and his wife started a fully integrated wellness center while also transitioning a traditional pain management medical practice into a wellness center serving as the director of wellness & the onsite lab.
Dr. Clum’s programs for insulin resistance, specifically focusing on diabetes, diabetes prevention, metabolic syndrome, weight loss resistance, obesity, sleep, and cardiometabolic issues, led him to join a population health company, ADURO Inc., serving 140 employers and over 1,200,000 employees. Dr. Clum designed and delivered the first alternative diabetes prevention program and outperformed the National Diabetes Prevention Program from the N.I.H. and C.D.C.
Today Dr. Clum’s 100% virtual practice and programs teach how to reverse insulin resistance with “Functional Rotational Fasting,” Advanced Metabolic Nutrition, Functional Fitness, Sleep Enhancement, and Stress Resilience.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, A-Line life, Brain-Based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 551 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Don Klum, and if you want to hear the story about chiropractic and nutrition and how that affects innate healing, stay tuned. Welcome back. This is another episode of the Chiro Hustle Podcast. This is a long time coming. Today I got Don Klum coming on with me at episode 551. We connected five or six months ago, and we were talking about how to get this thing going. I said, hey, we’re scheduled out X amount of months. Let’s do this thing. And you took the opportunity to do it, so thank you.
DR DON CLUM DC (GUEST): My pleasure. Thanks for having me. It was a great conversation then, and I expected better one even today.
JAMES CHESTER (HOST): Yeah, and you know, after doing this for six years, I had to come up with a big message of why do we do this still? So I’m going to share that and we’ll jump into your story, okay? Bring it. So our big why, we protect freedom of speech with this show. I think it’s really important as we’ve seen what’s gone on in the past couple of years with freedom of speech. There’s a lot of sensory and shadow banning of people. We’ve never done that in our show, and I think it’s really important that we stand for that. The show also protects the family health freedom and medical freedom. So we want people to speak openly about what matters to them when it comes to protecting the rights of their families to get good chiropractic care. And then medical arena is so confused. And chiropractic is a standalone profession that kind of got botched into this medical world. So chiropractic is very, very important to me, and it’s very important to the message that we produce here. So with that being said, we also do protect the sacred trust. If you guys don’t know what that means, go and search right now, stop and pause this and go find BJ Palmer’s last words. Go and find out what the sacred trust means and read that. You’re going to learn more about chiropractic than you ever could imagine just by reading that one document that BJ Palmer wrote. And then we do believe in subluxation based chiropractic and support subluxation based chiropractic and innate intelligence and universal intelligence. We believe that the power that made the body heals the body and that there is a universal intelligence in all bodies and that adjustment can connect man to physical or man to man or woman the spiritual. So when you get adjusted, it does connect you to an energetic field that lets the body heal without any pills, potions or lotions. And with that being said, Dr. Don, welcome to the show.
DR DON CLUM DC (GUEST): Thank you, James. I appreciate it. Great to be here.
JAMES CHESTER (HOST): Yeah, you know, like the major premise of that message that we just drop, sometimes people don’t make it through a full episode. And I always want them to know like as soon as they hit that engage switch that they know what chiropractic is, and I’m going to spark some enthusiasm in their mind for them to say, oh, it’s not just intersegmental dysfunction. Or oh, it’s not just headaches, low back pain and neck pain. Or oh, it’s not an insurance code. It’s actually vitalism. And that’s what I want to like always, you know, empower people to know that chiropractic is more than some medical system that’s basically stolen chiropractic and inserted it into it. So I want everybody to know that chiropractic is a powerful profession founded September 18, 1895, 127 years ago. So those are the receipts. Those are the receipts.
DR DON CLUM DC (GUEST): Yeah, well, we can often forget where it all came from. It came from a line of thinking, what we call a philosophy. That’s where it stemmed from. It was an expression of it. That doesn’t change no matter what the application does over the years.
JAMES CHESTER (HOST): Yeah. And I know you come from a lineage of chiropractors. So I don’t know this. I’ve talked to you a couple of times now, but I don’t know how did you get into chiropractic like personally besides being in the family?
DR DON CLUM DC (GUEST): Well, you just said I was born into it. What else can I do? I got my dad, my uncle, my aunt, now my cousin, my sister, my ex-wife, my daughter’s graduating in two months from chiropractic school. And so it’s all over. I grew up in that model. And so I was never pushed into it, but that’s just, that’s what I know, it’s who I am. And so it made sense to me. And so that’s how I got into it. No big surprise there.
JAMES CHESTER (HOST): Yeah. And I think that’s really cool. How do you remember like when you got your first adjustment?
DR DON CLUM DC (GUEST): No, absolutely not. I was probably still on the umbilical cord at that point. You know, I was just raising in the whole philosophy at the birthing center somewhere, I imagine, right there on the umbilical cord itself. Just like everyone in my family, it’s just the way it’s second nature to me. So people who choose chiropractic and people who decide that this is for them or leave one profession and go into it, I give them a lot of respect and a lot of credit because they made that definitive choice. I support my choice. I’m glad I made it. And this is where I live love and thrive. But it’s just part of me and who I am. So it’s less of a challenge, I feel less of the pressures of a lot of people out there when they go into this. And I just want to tell them if you made that choice to tip my hat and welcome.
JAMES CHESTER (HOST): Yeah, you know, like nowadays, I think that people look at chiropractic as like an expensive Advil and they want like a quick fix because they’ve never taken care of themselves. And that’s a different type of like understanding of philosophy of chiropractic than what you’re born into. Like it’s just the right.
DR DON CLUM DC (GUEST): I just say that. It even sounds foreign to me. I’m like, what, what are you talking about? You know, it’s just it’s a, it’s an approach is an idea. It’s a concept is the innate philosophy of life, living and healing, right? That that’s where it came from. The application and the modality became chiropractic along the way. But is that is that innate healing ability and that optimal function that is a base of it all and everything comes from that. So when you say, you know, people want a quick fix yet, they’ve always wanted a quick fix. They, you know, even now I don’t think an ad bill will do much for them. They’re doing a lot more than an Advil out there for their quick fixes. And so, you know, will it work for that? I don’t know. You know, I hope so, I guess. But there’s so much more in there that, you know, that just seems silly to me.
JAMES CHESTER (HOST): So I guess this is like a deeper question to that topic then. Why do you feel that vitalism lost popularity and mechanism became what people were focused on?
DR DON CLUM DC (GUEST): Well, mechanism is based on mechanics and mechanical measures. And that that’s why it became more popular because it could be measured. It could be seen. It could be touched. It could be measured. It could be tested. And then when the different when medications came out and the double blind placebo controlled study, what’s called the gold standard of medicine was invented and showed to be so efficient at testing treatments that became the standard. And at that point, they needed something. They were they were measuring everything to it, even though it’s not designed for physical application or healing or measuring anything like that, which were chiropractic and so many other healthcare services fall in line. So, you know, we kind of got bunched into that and that became the standard, but it’s really a standard for one kind of application that we try to, you know, round peg ourselves into that square hole.
JAMES CHESTER (HOST): Yeah, you know, as I hear you talking about this, I know that there’s a lot that goes into understanding how the body heals itself because there’s a famous philosophy in chiropractic says the power that made the body heals the body. And a lot of times people say that kind of like a slogan or bumper sticker, but they don’t really know what that means. And I know a lot of that comes from the metabolic healing source of the body, not just a pillow potion or a lotion. And if you can get the body to start to recognize that it can heal itself, ADIO above down inside out another, you know, bumper sticker for chiropractic, we start to uncover some of like the richness of the profession. And I think that that goes back to like, how does the body heal itself? How does above down inside out translate to quality of life and vitalism? And I think that there’s a disconnect from the things that we know that we’ve been like taught and learned to the way that other people see chiropractic. They’re like, Oh, they just crack your neck.
DR DON CLUM DC (GUEST): Well, it goes back even further. Like you said to healing that what we call healing, body doesn’t heal, right? It replaces. It doesn’t repair even. It replaces. And as it replaces, if it, if it doesn’t replace it wears down, if it replaces at the same level it was when it started, it stays the same. If it’s, if it degrades in that replacement, it goes backwards or disease or breakdown. And if it replaces into a better form, then we call that healing over time, but nothing repairs. It doesn’t fix it. It gets rid of it and puts something new. And we talk about the body getting the body to recognize it can heal itself. We have to recognize that the body knows what it’s doing. The body’s always in control. The body’s always doing a hundred percent of what it needs and can do at the time when it needs to do it. And it’s us that gets confused in what that looks like, feels like, or the process of it. And we screw that up. And rather than letting the body and putting it into an environment where it can do what it is built and designed forever to do, we try to tell it what to do and push it in one direction to the other and judge what it does. And that’s where we start to see a breakdown in all applications.
JAMES CHESTER (HOST): Yeah. And that’s what I believe you just described as adaptation.
DR DON CLUM DC (GUEST): Adapt change. Yeah. Change. Adapt or die, right? You know, think or die. It’s the same concept. We are always adapting. You either adapt well or you adapt poorly and that makes all the difference.
JAMES CHESTER (HOST): And having adjusted nervous system in a clear spinal column helps you adapt in a positive direction rather than a more diseased and dysfunction direction.
DR DON CLUM DC (GUEST): Well, it allows it’s our nervous system is our response system is our response system. You know, BJ went through, like you said, above, down inside out, I believe it’s outside in and below upward now that we know, because the environment is telling our body where we are, what we’re doing, what’s going on, where we are on the planet, what the weather is, what the terrain is, what our stresses are, and is telling the brain, the brain, therefore, is responding to that. And as it does, you want the best response possible, the clearest communication quickest and the most app provo, so to speak, that it can have so that you can adapt to that environment. And so what people tend to do is they want to change how they want to change that response rather than change the environment to get a better and more appropriate response for what where they’re at.
JAMES CHESTER (HOST): So turning the page a little bit forward, I know you got your background and nutrition and then chiropractic, correct? Yes, I did. How have you learned how to navigate nutrition and chiropractic and let them live in the same ecosystem?
DR DON CLUM DC (GUEST): Well, they all stem from the same philosophy of the healing power of the body, the innate living concept of it, and chiropractic fits within it. It doesn’t own it. It’s not the proprietor of it, but it’s part of it. And so when I got traditionally trained, it’s very medical system. You know, if there’s highs, you want to bring them low, if there’s lows, you want to bring them high, if there’s numbers, you don’t want to go deficient, you want to do all this. It’s very therapeutic. And like Dr. Williams wrote in his book, you know, when is a potato uphill, you know, even nutrition then can become a therapeutic modality, a drug, so to speak. And I moved away from that and I went right to state with chiropractic, a strict upper server calls. I’m a BJ Green Book Thumper from day one. And then when I got into challenges in my life at a time where I didn’t think I should have these challenges, young, in living in Costa Rica, in paradise, you know, making money, doing well. And I had to face some realities that my, I was in concurrent with something. That’s when I realized a bigger picture. And that brought me back into the concept of environmental and behavioral based nutrition, not therapeutic nutrition, not clinical nutrition, behavioral nutrition. What are we doing? How are we interacting? How are we using food? Not as a fuel source, not as even a nutrient, but as information to the system in judging how it responds.
JAMES CHESTER (HOST): And as you’ve gone through that journey, I know that you’re the fasting guy. How have you integrated fasting into the chiropractic culture?
DR DON CLUM DC (GUEST): Well, initially, you know, being, when I was in practice, we had multiple offices, strict up, straight up a cervical chiropractic, you know, the nutrition side. I struggled with it. And then when I had my own challenges, I had some diagnosis. This is an next thing you know, I was changing my diet. I had to tighten up my ship. I knew what to do. I was getting adjusted. You know, I don’t take drugs. I’ve never had a prescription medication vaccine or anything like that in my life. I knew that wasn’t part of it. So I tightened up my ship. And as I did, I went through different nutritional concepts, eventually led me backwards into fasting. And as I did, I started doing fasting on a rotation over time. That’s when my diagnosis changed. I had, I was diagnosed with cancer, skin cancer, but not confirmed two to separate times a number of years in between, right? I was diagnosed by a dermatologist and by a family practitioner, but I never got it biopsied. I never did anything medical. So I can’t say what it was. That’s why I say diagnosed, but not confirmed. And as I went through this process and tried these different things and tightened up my ship along with chiropractic, that’s when they eventually got, got ugly, did their process and basically fell off.
JAMES CHESTER (HOST): Yeah. So let’s talk about fasting specifically. What does it mean to you and how can other people utilize it?
DR DON CLUM DC (GUEST): I’m a traditionalist. When this started happening to me, I started looking at it. Next thing I know was undeniable that I had to look at what fasting does. I started training. I started training and fasting to me is extended fasting. It’s one full day or more. It’s not the intermittent concept of just skipping breakfast or eating in a window or doing these different things. Those are what I call intermediate fasting steps to get to fasting. For example, now I’m in a 30 day fasting challenge that I’m running called September fast. And this is day 12. No food, water only. And this is my second one of the year. I did one in April as well for 31 days. And what I’m doing moving forward is a seven day fast a month and the two 30 days a year to get to 130 days of fasting over a course of one year. And the concept here is the benefit and the compounding healing effect of regular on-the ongoing fasting when it’s set up right executed and followed through well. And it fits with the chiropractic philosophy. All of the stuff that I do is based out of the sophomore text and Stevenson’s chiropractic text with the second half of the sophomore text, everything that chiropractic degrees or approves with. That’s the language that Stevenson wrote and BJ signed off of. And it’s all congruent because we’re unleashing that healing potential and those mechanisms that only come out and play with us in the deep fasted state. So for me, fasting is extended fast. It’s not skipping breakfast or eating in eight hours or that kind of thing. It’s more than that.
JAMES CHESTER (HOST): So if you think about it on that level, how challenging is it for somebody to go one day? Depends on the person.
DR DON CLUM DC (GUEST): I know, right? It totally depends on the person. And part of the reason I did this the second time this year, just as we were talking or before we were talking the first time, I was starting the April one is because that the preparation planning and training to get into extended fasting is so crucial that once you’re there, the fast itself is the least of the issue. It’s the preparation, the support during and then the reinforcement after that makes the magic happen. And when you do it right, it was so, I don’t like to use the term easy, but it was so non eventful. It was so comfortable that when I talked about it online, in particular, people thought I was lying. They told me it wasn’t true. It couldn’t be done. So I said, fine, I’ll do it again and I’ll show you. And as I’m going through it right now, no issues of hunger, energy levels, irritation, headaches, hangry. You can see my shirt. It says, sorry for what I said while fasting, right? You know, there’s a little tongue in cheek joke on that, but it doesn’t have to be that way. If it’s miserable going into fast, if you can’t do it, there’s a problem. You can judge someone’s metabolic health and overall health and resilience by how long they can go comfortably without food. And as of now, 12 days in, not an issue at all whatsoever and as of night before last, I hit the secondary phase, I call it, where sleeping better than ever in my life. So it just starts to compound and this fast is different than my one five months ago, which will be different from the next one I do. And we’re tracking that. This is the only data sets of these kind in the world right now. So it’s pretty exciting stuff.
JAMES CHESTER (HOST): I mean, I’m fascinated by it. I personally, I’ve talked to you about this. I said, I think I want to try something. And I was like, yeah, I think I’m doing something. I’m doing some intermittent fasting. And you’re like, yeah, I know that’s not really what we do. So I mean, I think it’s important for people to know the distinctions between not eating breakfast and eating within windows of time and what a fast really is, right?
DR DON CLUM DC (GUEST): Yeah, absolutely. Well, the fast represents the fasting metabolism of the repair or what I call the replace the state of the body, right? And to get into that, it’s not just stopping eating. You have to get into that. It’s like training is like getting in the zone in a workout, like you talk marathoners talking about getting in the zone right after a few miles. They’re in the zone. They can run. It’s the same kind of concept. You have to train for that. And once you’re in it, you’re in that deep fasted state, you go through different levels of recycling detoxification and what’s called a toffee that starts to take inventory and prepare you for replacement from stem cells of new cells, tissues and structures within your body. But if you don’t do that, right, you just might be suffering through it, a lot of pain for nothing, right? You might as well buy the t-shirt and go home. But the concept of doing it well, preparing it well, rolling through it and then doing it again. Another point to build on what you’ve already done is crucial, just like chiropractic. You know, going to get your neck adjusted or your low back because you have a headache or back pain, that might be the ad will you’re looking for. But that’s not corrective care. That’s not maintenance care. That’s not wellness care. That’s a comparison compared to a full care plan that people go through over months, if not years.
JAMES CHESTER (HOST): Yeah. So I’ve heard you say a couple of times doing it right. What is doing it wrong?
DR DON CLUM DC (GUEST): Doing it wrong is like you see a challenge. I say, Hey, I’m going to fast for 72 hours. I love the people when they count hours. I’m doing hours. I might 100 hours. I might 94 hours. I might 31 hours. That’s a new thing. You know, we used to count in full days, but I still do. But when they just jump into it, just think, stop eating and drink water or have their broth or their whatever electrolyte drink and, you know, kind of just roll into it. Is that better than not doing it? Probably probably better, but it’s like someone who never worked out in their life suddenly going to jump in the gym and hit across their workout. Will they get through it? Probably. Probably. Will it be the best workout out? Will they enjoy it? Probably not. Will they feel it after? Definitely. Same kind of concept.
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JAMES CHESTER (HOST): I’m kind of a neophyte to all this too, so I’m learning as I go. And say they do it right. What are maybe some miracle things that you’ve seen happen in people’s lives that have done it right? I know you told us yours about going to be in an idea of having cancer, to not having cancer. So have you seen other people’s lives dramatically shift and become more vital?
DR DON CLUM DC (GUEST): Oh yeah, definitely through the programs I’ve been running now for years, we’ve helped thousands and if not tens of thousands, depending on the level of the program, through everything from what people call intermittent fasting or what’s really time-restricted eating or delayed onset eating, rolling into alternate day concepts, and then into what I call full fasting modes. And we’ve seen everything happen. We’ve seen everything. Weight loss is an easy one to track and see. We’ve seen diabetes reversal. And I’m talking physiological reversal. Not just lowering blood sugar. In the natural world, we have a lot of people out there who do these different products, potions, pills, powders, just like you said, natural or otherwise, or even with drugs. And they lower blood sugar and they get it in the normal range and they say they reverse diabetes. And I’m telling you, that’s not reversed. The data is very clear. That is just diabetes with normal blood sugar at that point. To reverse the condition, you have to change the structure and physiology of how that body responds to food and stress to be able to say that so that if they were to then have a quote unquote normal lifestyle of eating, that they don’t go right back to where they were. And that’s what we see. So in order to get that regeneration, that repair replacement stuff going, you have to do more than just not eat for a few hours. The idea that in eight hour eating windows somehow is a fast, that’s really just a normal eating span for humans. It might even be a long one for us, evolutionarily speaking. And so it’s like a reversion back to normal now is suddenly a diet effort and what they’re calling fasting. To me, fasting is longer than that. And what we’ve seen, we’ve seen cancer improve. We’ve seen every kind of digestive issue, autoimmune, everything is very similar to chiropractic. When you do it right, the whole body heals and responds better. It functions better. It doesn’t matter what someone walks in your office with a chiropractor, if you check them and they’re subluxating, you adjust them, they will get better somehow, some way. You know that same thing when you start to incorporate fasting the right way.
JAMES CHESTER (HOST): Well, I think what you were explaining to me, I’m just going to put it into like an analogy with saying that you’ve reversed type two diabetes, which you know, that takes a huge effort with mindset, relationship with food, relationship with, you know, a lot of different parts of a person’s life. But what it made, what it brought to my attention was, it’s like taking a piece of like electrical tape and putting it over the check engine light on the car and say, hey, car’s fine now. We reversed it because we put the light out. And I think that when you think about like people’s health and their quality of life, people are looking for, you know, how do I reset myself? And we don’t want to reset, right?
DR DON CLUM DC (GUEST): You don’t want to reset. You don’t want to go backwards. You want to grow anew. You want to become something different when it comes to getting better. You want to have a different response to stress and food in your life. And when you do these steps to reverse that path, pathology that we call diabetes, other things reverse too, like emotional eating, like cravings, like food addiction, because those become symptomatic, things like poor willpower suddenly come back without ever addressing it. Things like emotional eating that people come to me and they have a t-shirt that says they are the president of the club. Here’s my membership card. In the last few years, that’s my problem of emotional eating over a course of time. And in a few months, when I go back to revisit that, they don’t even remember that they had it because it’s a metabolic symptom, the indecision, the impulsivity, what they consider weakness and willpower is a symptom of a stressed metabolic system, neuroendocrine tone. B.J. had it right in the safety pin cycle. I just don’t believe it’s above down. I believe it’s down up. But it’s the same cycle feeding back to each other. When it’s better, we live better, feel better, look better. It’s like when you’re sick, you get in a bad mood. Doesn’t mean you turn into an ogre. It’s because a symptom of being sick, the same thing. When you’re metabolically sick, you get these symptoms of what is seen and judged as weakness or poor willpower or indecision or impulsivity or emotional eating or connection to food. When reality, when the physiology changes, so do those without having to address them.
JAMES CHESTER (HOST): So I want to go a bit more narrow-gaged. I just want to talk about something I think is really important for a lot of people today. I think now, as they say in the media, now more than ever, there’s a lot of autoimmune conditions and people have been back-sengered and people need a detox. Have you seen fasting make an improvement in people’s lives that have autoimmune conditions, number one, but also have this, as they call it, long COVID? Have you seen fasting helping people with these specific conditions?
DR DON CLUM DC (GUEST): Yeah, absolutely. I mean, autoimmune comes down to stuff getting into where it’s not supposed to be, in my opinion. Food getting into the big, large intestine where it’s not supposed to be and then bacteria from the large, isn’t getting into small intestine, it’s not supposed to be. That dysbiosis right there is a source of most autoimmune condition right now and that can be resolved through diet changes and fasting accelerates that and heals the actual process in itself. The detoxification, you cannot detox your body. Your body will detox when you give it the environment to do so automatically and fast. Within hours, it’ll start to detox, but you have to flip the switch from the fed state to the repair state in order to access the process we call detoxification. That I call recycling and replacement that people call autophagy in the science is all the same thing. It’s a gradient that is on very, very low, barely detectable while we’re in this chronic fed state. Once it’s turned off, that dial can turn up into the deeper and deeper autophagy recycling detoxification states and then in the deep fasted state go even further beyond what is even known at this point and you start to see things not reset, but we’d be replaced with higher quality receptors, proteins, parts and pieces than it was before. And when the first immunotherapy recommendations came out, so to speak, when they did, I offered to every practitioner out there a free process to help support the system, get them as iron clad and tank ready to walk in if they had to make that decision to make it, so hopefully not get the negative effects. And then once they did, how to get those effects out of you as soon as possible, but the bottom line is we don’t do it. We can change the environment and hope the body has what it needs to do it, but the body is going to do it. And the best way to get out of the way to let it do it is to keep the nervous system clear so all signals are working at 100% and then stop eating and let it be 100% in control of this metabolic system.
JAMES CHESTER (HOST): Well, coming from 23 years as a practitioner, getting your background and nutrition, growing up as a Chiro kid, being adjusted in the womb all the way to where you are today, I think that it’s pretty profound to listen to the work that you’re inspired about. And I think it’s really amazing to just know that there’s a resource out there that is you that is helping people go through this journey. You say somebody’s listening to this and they’re like, damn it, I’m ready. What do they do to prep themselves for their first day and how can they start to grab their head around? I’m not going to eat for 72 hours. You got to be joking. You got to be kidding me. Like, talk, talk people through that initial like, I’m going to jump into the deep end with a fast.
DR DON CLUM DC (GUEST): All right. Well, if you’re going to go that round, you’re going to do you want to get first thing you need to do is set your calendar. You need to plan. You need to prepare. You need to set your timeline. You need to give yourself that runway to roll into that thing ready, willing and accepting of what’s going to go on and therefore make it as easy as possible as you go through it. And that can take days if not weeks. I prepare three months before I get ready for a 30 day fast, right? And I go month by month and I break it down. I’ll just give you an example. Month one is all about cleaning out sugar and any kind of high insulin foods, which are processed foods, so anything made from a powder, you know, protein powder, flour, almond flour, coconut flour, any kind of processed flowers and sugars. That’s month one. Month two, I’m getting rid of the rest of the high oxalate or most plant foods at all totally, completely, whether they’re fresh or organic or what have you getting getting those narrowed down. And month three is about meal timing, spacing and frequency, starting with three meals a day, shifting it up, getting the rest of the plant food out of there and then making sure the whole time, making sure my exercise program is on point because that is a big determinant of whether you keep those new stem cells that you made when you come out of fasting or not is your exercise or physical activity level. And then I roll in by that time, I’m ready for that fast. I am ready this fast for 30 days, days to 12, but it actually started a couple of days earlier because I was ready. I’m like, come on, I don’t got to wait till the first thing. I know I announced it. Isn’t that you’re just ready, the mentally ready? And you do that. All the detox reactions that people call symptoms from fasting were really detox reactions. I’ve already cleared out over time and you roll in and you don’t have them. I don’t get cold in my bones like a lot of people do. Like I used to do when I didn’t do this kind of intensive process. I don’t get irritability mood swings. I don’t get headaches. I don’t get hungry. I don’t get preoccupied and fixated on food. I don’t have sleep disturbance. In fact, I get the best sleep I’ve ever had. I continue with my workout, my life, my job, everything else, my relationships. It’s called functional fasting because you have to function to do it. So you make this process and you map it out. You get specific. You learn how to do it and you start to little by little roll in so that when you’re there, you’re ready. You wouldn’t show up to a race without training, right? Same thing.
JAMES CHESTER (HOST): Yeah. I mean, I’m fascinated by it. I know that there’s a lot more that we didn’t talk about. There’s so many questions that I could still continuously ask you, but I do know that we’re coming up on the edge of our time. I do want to ask you some more things chiropractic related. Maybe we can do a quick lightning round. Who are some of your mentors? Who are some people that inspired you to become the chiropractor you are today?
DR DON CLUM DC (GUEST): My dad is number one. Cameron Kasan, his chiropractor was beforehand and Dr. Sid Williams, my dad’s mentor and one of his best friends growing up. I grew up in the realm. I follow my dad around seminars. I’ve ridden his co-tail since the beginning. He’s a big name, if not the biggest right now in chiropractic. He has a senior statesman. So to speak, and I’m incredibly proud to say that. Just hanging around him, watching his relationships, some of the now old timers, that has been a key. My dad would be number one.
JAMES CHESTER (HOST): That’s really cool, man. A lot of people that watch my show don’t know this, but my dad left the family when I was five. I’ve been out there fighting a war on my own a long time. It’s really cool to see people that have that good resonance with their parental figures. It’s really cool to see that your dad did create something really special for you to be proud of. It’s really awesome, man. I congratulate you for that. The profession as a whole, we could all talk about how bad some things smell and why complain when we can make it better. So what can we do to make the profession better and where do you see it the next couple years?
DR DON CLUM DC (GUEST): Well, I think that as the chiropractors represent chiropractic, the best thing you do is live this thing and show that off, especially in our digital social media visual world today. Practice what you preach. I’m not just leading this 30-day challenge. I’m doing day by day lessons, and I am part of it, and I am reporting back. And so it’s showing up and it’s showing how to live like this, not just telling what to do. But as providers in the office, we can easily say, do this, don’t do that. It’s like when people ask me, what do I eat? When you’re talking to insulin friendly, which is my brand, it’s not a list. It’s a way. It’s behavioral based. It’s a lot of things. You have to learn it. So as we learn it, we want to teach it. We need to live it. More people need to be doing this and showing the world that they’re doing this, and it can be done like a 30-day fast. I will not die, I promise. And represent it more from a personal point of view.
JAMES CHESTER (HOST): Well the biggest fears in life are dying and public speaking. And I probably think Swimmer’s Sharks is third or something. I don’t know. Or falling, I’m not sure. But I know that we wanted to talk a little bit about a message to students. And let’s close that with that. What is your message to chiropractic students?
DR DON CLUM DC (GUEST): Get your message down. Get your 25-minute chiropractic philosophy, practice, engagement conversation, down path. Practice it. Have it in your back pocket, ready to go before you even graduate. Learn to speak it. If you don’t have one, find one. Mimic it. Memorize it. Be a safety pin cycle. I did that in the beginning. Find a practitioner. Get that down to the point where you can give it on a moment’s notice to any group. Adapt it. Speak it well. And you can give your truth through it. So that at the end of that talk, that anyone who heard it, if they want what you’ve got, you know they’re on. If they don’t, you know you gave them the best option and you can respect that choice. You didn’t leave anything on the table or on set. If you can do that, then when you get out, you get in front of any group, you possibly can to deliver it anywhere, anywhere. Moments notice, that’s my biggest thing. That fear you have in public speaking, we’ve got to get over it or learn to hide it very well because the public needs us. Not just virtually, but in person, in our office, in our community and everywhere.
JAMES CHESTER (HOST): And even introverts can be extroverts and there’s an introverts.
DR DON CLUM DC (GUEST): Absolutely. Even if they can, you know, just whatever it takes because it’s not about you. It’s about this message you’re getting out of it. About someone hearing what you’ve got and making a change. You know, my practice now is 100% virtual. I have a six month program. I have these smaller programs. I work with practitioners in a mentor program to teach them how to do it with their practice. It’s all virtual. I see them. I used to speak on stages at seminars. Now the seminars are less. So you have to learn how to do it. It’s about the message. It’s getting that message down. If you have a brick and mortar practice, that’s how it built all of mine. I think we had 17 practices that you just get out in front of people and you just lay it out for them. Give them a big part of you and let them choose.
JAMES CHESTER (HOST): Yeah, I think it’s really important. And the middle ground between an extrovert and an introvert is called an ambivert. And I think that if, yeah, there’s a middle ground there. There’s too many words. You can be both.
DR DON CLUM DC (GUEST): How about just be you and just getting a lot of people see it.
JAMES CHESTER (HOST): Yeah, and I do think that that’s the truth is get out there and tell your story. I was at the first mile high chiropractic weekend. That was 10 years ago. And there was a guy named Joe Borrio that was up on stage. And he said this line, tell this story, tell this story, tell this story. Like more times than a person could actually digest. And I said after that, I’m going to go tell this chiropractic story a lot. So I took, I took your advice, Joe and Joe’s, Joe’s awesome.
DR DON CLUM DC (GUEST): Danny Knowles is great. Grant is mile high. It’s been a fantastic thing. And I tell people it like you, if you’re nervous to speak, that’s just where you want to be. If you’re not, then you got a problem. People would come up to me after my talks and say, how do you do that? Don’t you get nervous? I am very nervous before every talk up until the moment, even that I’m on that stage. Why? Because it means something to you. If you’re not nervous, it doesn’t mean anything to you. You can just say it and it doesn’t matter to can thing, whatever. But if you get nervous, harness that energy, that’s your body preparing you for only neural integrity, neural endocrine tone, getting you ready so you can deliver that as powerfully as possible. Want it, hone it, harness it and bring it.
JAMES CHESTER (HOST): Love it brother. If people want to work with you, chiropractors, medical professionals, or-
DR DON CLUM DC (GUEST): Nobody wants to work with me. Are you kidding? I tell them not to eat. Especially around the holidays. This is going to be my dormant season. I don’t want to talk to me then. Now, go ahead. You can find me on Facebook, Don Klomont Facebook. My group is Insulin Friendly Fasting Secrets. My website is insulinliving.com. So insulin friendly living. How do you hear that? I just said my own website wrong, insulinfriendlyliving.com. And you can get all my content that I use everywhere in my programs. Pater, otherwise, there’s somewhere online and one of those sources that you can find reading to look at yourself. You want a structure that you want it fed to you. You want it through a platform app and all that and coaching. Then that’s when you can come to me. But you don’t need me. You can find that information and start making it change today and see a benefit tomorrow.
JAMES CHESTER (HOST): I think that’s really cool man. Thanks for sharing so openly today. Thanks for your inspiration, enthusiasm towards making the world a healthier place. It’s really cool to get to know you. And I really am thankful that you took the opportunity to be episode 551 of our show.
DR DON CLUM DC (GUEST): 551, great number. Anytime! I loved it, this is my gig. Nothing more I’d rather do. Thank you for having me.
None: Great.
JAMES CHESTER (HOST): Yeah, and check out insulinfriendlyliving.com. Thank you for correcting me. And if you guys want to learn more about chiropractic and nutrition and doing the right thing for your body to help with your metabolic syndrome, reach out to Don and use this for your resources and then hire them. So with that being said, I’m just going to close out by telling everyone you’re just one story away. Keep hustling everyone. I’ll see you guys on the next episode. Thanks Don. Thank you sir. I’ll see you next.
JAMES CHESTER (HOST): Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling. Please remember to subscribe to our channels and give us a 5-star rating on iTunes.
This episode is sponsored by the Transact Card, A-Line life, Brain-Based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
How to Hold True to our Heritage and Principles with Dr Jeffrey Wack DC – Chiro Hustle Podcast 550
Apr 08, 2024
Dr. Wack grew up in Califon, NJ. After graduating from Voorhees High School he attended the County College of Morris in Randolph, NJ. He went on to study chiropractic at the Sherman College of Chiropractic in Spartanburg, SC. Dr. Wack graduated Sherman College in 1986 and began practice in Mt. Pleasant, Pa. After 5 years in a group practice he went out on his own in Harrison City, Pa. And after another 5 years he moved to Nazareth, Pa and has been in the same location since January of 1997. Dr. Wack is a member of the Sherman College Board of Regents, The New Beginnings Inner Circle, The Chiropractic Fellowship of Pennsylvania and the ICA. He regularly attends New Beginnings seminars in New Jersey and has studied under some of the best in the chiropractic profession such as Vern Pierce, Wes Trout, Reggie Gold, Jim Sigafoose and many others who have brought the profession to the forefront. He operates a subluxation-based office that accepts only cash clients and has no plans to retire as he loves to have his hands on people and see how chiropractic can change their lives.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, A-Line life, Brain-Based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 550 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of having Dr. Jeffrey Wack on the podcast, and today we discuss how to hold true to our heritage and stand strong on the principles of chiropractic philosophy. For this episode, stay tuned. Welcome back. This is another episode of the Chiro Hustle Podcast. Today I have Jeffrey Wack on with me. He’s coming out in New Jersey. We’ve had a bit of a hiatus with the Chiro Hustle Podcast. It’s been six weeks, so this is our first show in six weeks, guys. I’m really excited to get back to you, I’m really excited to talk about chiropractic and what it means for the profession, what it means for the people that need chiropractic, and what it means for the practitioners. But before we get into this episode, I’m just going to let you know our big why. Why do we do it? We do over here. Well, first things first is freedom of speech, Second Amendment. We believe in freedom of speech. I know what it’s like to be shadow band. I’m a small potato in this world. I know what it means to have freedom of speech. So our platform gives freedom of speech to everyone in the chiropractic profession. We never censored anyone. We never will. We believe in medical freedom of family health freedom. They’re not the same things, but you have to understand that we need to hold the line with medical freedoms in our culture. I do believe that chiropractors are the ones to hold up that truth and that standard for medical freedom for families. And we do believe in in intelligence and universal intelligence, which are philosophy within chiropractic. And a lot of times people forget that philosophy is a part of chiropractic. I know we’re going to talk about that today also. And we protect the sacred trust. BJ Palmer’s last words. If you don’t know what the sacred trust is, go and do a quick search on whatever your favorite search engine is to stop right now, stop this interview and go look, what is BJ Palmer sacred trust? And you’re going to learn so much more about chiropractic than you previously knew. I guarantee you. And then last but not least, I’m really excited to have Dr. Jeffery on here today. I met him a handful of times now over the past couple of years. We’ve had a chance to be at a New Beginnings before. And I can’t remember the other places that we’ve come in and touch with each other over the past couple of months, maybe Sherman. And it’s been really an honor to get to know you and thank you for taking the opportunity to be on with this show. I know you do support Sherman College of Chiropractic, New Beginnings, and the ICA. And those are really like, I believe, fundamental foundations for this profession to stand on. So thank you for doing that. And as we roll into today’s episode, one of my favorite segments is your story and telling your story about chiropractic. So if you would mind share with us, how did you get into chiropractic? And maybe you could share with our audience a little bit that don’t know you. And your position is with the chiropractic and how did you become the guy you are today with it?
DR JEFF WACK DC (GUEST): Well, Jim, thanks for having me on. I really appreciate it. It’s an honor to be on with all the other notable people you’ve interviewed over the past few years. And I hope my sharing gives somebody something they can take with them into their life, into their practice and just improve things within themselves. I am from Pennsylvania, not New Jersey. Oh, so you would just go in New Jersey. I’m on the eastern side of the state, so I’m real close. And I did grow up in New Jersey, so close enough. But anyway, when I was about five years old, I had some really bad headaches. And my parents, you know, in 1967, the first course of action was bare orange flavored children’s aspirin. And I would take the aspirin and while my headache would subside, my eyes would swell up, but I had an allergic reaction to aspirin, which turns out was a good thing because they didn’t know what else to do. And my dad knew of a chiropractor, not far from us. And we lived in a rural area. My town is one square mile with a thousand people. So we found this guy who was in the middle of a Tulane Road in the middle of Farm Country. Dr. Marr, he had a ranch house with a home office and a circular driveway where you just pull in, get out, get adjusted, get in your car and go out the other side and go home. And I remember vaguely in my brain how I laid down. I looked up and saw the fluorescent light above the table laying on my back. He did a diversified adjustment on me. And I don’t recall if my parents, how many times they took me back or even if they did, but I know from that point forward, I didn’t have any more headaches. And that was really cool. So excuse me, as time progressed, I grew into a teenager. I did a lot of things like ride motorcycles, a lot of active stuff. And I’m an only child. So we lived on nine acres, I had four in my own entertainment, swinging on vines, playing in a barn, that kind of stuff. And probably some looks at myself numerous times. And when I was about 16, I had real bad sinus and allergy problems. And they just wouldn’t go away. I tried the antibiotic route. Did two or three different rounds of that with different types of antibiotics. And I would get initial relief, but never total resolution of my allergy symptoms. And then my dad was going to a different chiropractor at the time and said, talk to him about my situation. And he said, hey, why don’t you bring him in? He got nothing to lose to all of the, you know, can we get adjusted? Same thing, laid on my back. I remember seeing the lights on the table and boom, he rattled my atlas. And it just, I felt it all the way down to my toes. And the next day I was probably 75% better. And initially I just went back for the resolution of my allergies. And it did very well with that, but being in a very independent person, I always wanted to have my own business of some sort. And I said to myself, well, geez, you know, chiropractic, it’s great because I can help these people without drugs or surgery. And I can make my own hours because I’m independent guy. So, you know, I want to do what I want to do when I want to do it. And that was one of the major appeals for me. So he was a Palmer graduate and recommended that I look into Sherman College. And we had gone down the Sherman and I liked it because I grew up in a small town with small classroom sizes. The county college I went to was a small community college and Sherman was perfect. We had 16 or 18 kids when I started in January of 1983. And you knew everybody at the school, which is what appeals to me. You know, the big university model is great for some people. But for me, it’s about relationships and pretty much knowing everybody you passed in the hallway from day to day. So I went to Sherman. I remember the first class I had was Tom Gielardi’s philosophy class. I think it was philosophy 801. I just saw Tom down at Lyceum back in May, still kick in. It’s amazing the story of him and Betty and how all of their friends started that college. But when he started talking about universal intelligence and innate intelligence, it just the lifeboat went on. Like, this is what I’m here for. I thought I was just coming to learn how to adjust people and, you know, have my own business and live my life the way I wanted and realize that that moment in that class on that first day that I have more of a purpose being a chiropractor than just somebody who cracks backs. And once you learn about civilization and the effect it has on the human body and restricts an individual from adapting to their environment, which can lead to interpersonal relationship problems, work problems, everything chemically stressing the body. It’s a life saving and life changing profession and that’s really the big idea is to get out there and spread that message.
JAMES CHESTER (HOST): So I love the story, man. I love that it comes from family roots. And a lot of times that’s how people are looking for something. They look to like somebody else that’s had a good result with it. And they’re like, well, how can this help me too? And I think, you know, after I’ve done marketing event after marketing event after marketing event, I tell everybody like, look, the people that are going to come in here, treat them like gold, dream like your parents, dream like your mom, dream like your dad, dream like your kids. Because if you do that, then the 50 people I’m going to set you send into you, you’re going to be able to convert those people. And before you know, you’re going to have a 300 people visit a week practice and you’re going to have a very healthy lifestyle. And you’re going to be able to actually take care of people with real chiropractic. But if you don’t take care of those people like you would take care of your child or your mom or your dad or people that you love, then you’re probably not going to be able to grow a sustainable practice. Correct. So it’s cool that, you know, you got referred in, you know, because of the experiences that your dad had with chiropractor, right?
DR JEFF WACK DC (GUEST): Yeah, it was just, you know, again, I don’t believe anything happens by chance. I was meant to be there that adjustment was meant to be given that changed my life and the direction of my life. And as a result, all the people I’ve touched. And that’s, man, when you, you know, it’s like when we go to seminars and you, you just share when I’ve had a chance to speak to people, you know, if you can just touch that one person or give them that one thing that sparks something in them that makes them go that extra mile, even if they see five more people the following week, that could potentially be, you know, it’s 10 more people the following week and so on and so on. And then if you multiply that by all the different people in the audience, it’s just that’s what I enjoy about this profession is the connection that we have with our chiropractic brothers and sisters. And it’s really, really unique and it’s not found in other healthcare professions.
JAMES CHESTER (HOST): Yeah. And I think, you know, when you really look at it from like an outside perspective, like me not being a chiropractor, and you come into a room like that, like it’s all strike, it’s all striking because you’re in a room full of hundreds of thousands of adjustments. And I think a lot of times the profession takes that for granted. They take for granted the philosophy, they take for granted the heritage, they take for granted the amount of impact that an organization like New Beginnings or Sherman College of Chiropractic have had on this profession. And we’re always looking for more. But sometimes we need to look back at it all and say, look, this is really awesome. And now I’m in the room of a million adjustments. Whoa.
DR JEFF WACK DC (GUEST): Yeah, it’s the foundation of our profession that really put us on the map. And it’s really the only thing that’s going to keep us on the map. And we need to acknowledge all those that came before us and not forget to tell the younger chiropractors that, hey, there were people that went to jail for the right to do this because they believed in the principal. They weren’t making a ton of money. And certainly when they’re locked up, they weren’t making any money. So Herbert Reaver is our most ever incarcerated chiropractor. That’s his one of his claims to fame. But as soon as he got out, he would go right back and open his office again. And he had so much conviction in the fact that the world needs what we have, that that wasn’t a stumbling point for him. He would just do it because he knew it was right because he knew that he knew that he
JAMES CHESTER (HOST): knew. Well, that’s why a major premise of this show is protecting the sacred truth. And he would just trust and telling people to go find that document and to go read about it because then they might have a little bit more gumption to go do the right thing for the profession and learn about some of the philosophy. Yeah.
DR JEFF WACK DC (GUEST): It’s a tough thing right now with new students because, you know, number one, when I went to school, there was two parts of national boards. Now there’s four. And you know, if you don’t pass one, you can’t go on to the next one. And then there’s months between, which is something we’ve been working on on a national level, trying to get the test given more frequently. So these kids don’t have to wait six months between exams all the time and flounder doing nothing when they’ve got a mountain of debt, which they never used to have.
JAMES CHESTER (HOST): And here’s the thing too, making pay once. Why do you have to repay for something you’ve already paid for? Like, it’s not this fact that you’re actually going to take up more space. You’re just trying to pass the damn test.
DR JEFF WACK DC (GUEST): Right. And to be perfectly honest, you know, our four parts really necessary. I mean, chiropractic is really not that complicated. Once you know your anatomy and physiology, other than adjusting and x-raying people, that’s really the skills that you need to get into an office. And of course, the skill of communication. I mean, I can’t stress enough how important being able to explain what you do is because you don’t do what other professions do. And you have to be clear to people that it’s not like going to the general practitioner or their family doctor that they go to. I went to my other doctor last week that they always say, so we have to be clear on what our objectives are and get them to understand that. And that’s how families get started. And it just, you know, breeds that generational chiropractic client, which is not for the doctor. It’s for the sake of humanity. And if you do it for the sake of humanity, anything you want, you will have. You know, the money comes as a byproduct of the service. The service doesn’t provide the money. You know, it’s something that happens because you’re doing what’s right and you’re doing it for the right reasons. And it just, it comes to you as a reward from the universe.
JAMES CHESTER (HOST): Yeah. And I’ll just be clear to people. I’ll tell everybody out there like doing the right thing isn’t always easy. It’s not always financially strong to always do the right thing. But when you do the right thing for a beautiful professional like chiropractic. Now your children’s children can get adjusted. Right.
DR JEFF WACK DC (GUEST): And not to offend anybody on here that may be watching, but we see a lot and we’ve discussed this, some of the veterans that I know of how, you know, these young kids come out of school. And yeah, they got a lot of debt and they want to try to pay it down quickly. But they’re using a business model where they’re basically putting their name on the office, bringing in other doctors to make them the money to pay off their debt. And those doctors come and go. They don’t really get a rewarding experience for the most part, the ones I’ve talked to. And that’s, you know, you’ve got to be in the office. If you’re going to take the time to get the degree, you have to represent and put at least a decade or two in your office yourself and not rely on other people to pay your debts for you. So it’s really, you know, a concept that I think needs to start going away. And we can only do that by having veterans like myself explain to them the importance of actually being there, being present and not relying on others to pay down your debt for it.
JAMES CHESTER (HOST): And that’s the thing too. Maybe those practitioners that come in and co-run an office, are they even getting adjusted? Do they know the principles of chiropractic? Do they know the philosophy of chiropractic? Do they know what the profession stands for? You know, I think that that’s an important thing too is everybody that comes in and works under the flagship of a chiropractic practice, all those people should be getting, you know, educated on what it means to get adjusted, how it connects to the nervous system, how that connects to the organ system, how that connects to any intelligence, how that connects to vitality, how that connects to a life of years and years to life. You know, all these things that chiropractic has been the foundation, the bedrock of, are the people that work inside your office getting adjusted and are you getting adjusted? I think that that’s the most important thing is being congruent with the mission.
DR JEFF WACK DC (GUEST): Right? And I think also one of the things that really helped me over the years were the Sigafu’s gathering seminars and there’s nothing like that really out there today. But I think what we have to do is as individuals find out who we are because a lot of people go out there and man, when I first came out of school, I’m just trying to grasp on the things to help me teach people. So when I would go to a Sigafu seminar and he’d show me how he uses a split chart, I bought a split chart and I wrote down his script. And I said his words, but they weren’t mine. I didn’t own it. You know, some people need that, but I’m not one of those people. I had to find out my voice, what works for me, what connects me with my patients and how do I get my point across being true to me as an individual?
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, A-Line life, Brain-Based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
JAMES CHESTER (HOST): Yeah, I’ve constantly thought about this idea of putting on a free adjusting seminar where I got three to five real deal chiropractors and it wasn’t state-affiliated, it wasn’t group-affiliated, it was just James Chester and Chiro Hustle’s going to put on a world-class adjusting seminar and we’re going to allow every chiropractic student under the sun come for free and I just want them to learn how to adjust for masters because I think that if we want to get back to chiropractors, understanding chiropractic, then we need to have them understand that the adjustment’s the one thing that sets chiropractic apart from everyone else out there in any field doesn’t even matter the medical arena, it just matters the healing art of chiropractic and that’s done by the adjustment. So if we, like you said, if these students are coming out of school and not to offend anybody and they don’t know how to adjust and they’re building their practice with other practitioners to try to pay down debt load and they don’t know how to do chiropractic, we need to figure out how to resource them to where they know how to actually deliver the goods and not become referral sources for the other medical models.
DR JEFF WACK DC (GUEST): Right and there are some kids from what I’ve heard over the years now are going to chiropractic school having never been adjusted which to me just like what in the world where did that come from?
JAMES CHESTER (HOST): And then they don’t start teaching the chiropractic student how to adjust until they’re almost out of school.
DR JEFF WACK DC (GUEST): Right and adjusting, adjusting Dennis Nikketo told me years ago because when I followed Dr. Pierce early on and he came out with an instrument called the Precision Spinal Adjuster which is similar to the Arthur O’Stim, they’re still out there in some doctor’s offices, I’ve gone to the Arthur O’Stim because I feel it’s more ergonomically comfortable for me to use and I had a hard time being a Sherman graduate because when I graduated Sherman it was known as the Sherman College of Straight Chiropractic. So philosophy, philosophy, adjustment, just a vertebraic cell position, but it was hands on, that was the message and then when I started going to Pierce seminars and he developed this instrument now I kind of struggled with it might be true to chiropractic because it mattered to me and it needs to matter to people and Dennis Nikketo I had him out for a seminar at my office with a few other doctor’s offices in the area and I explained to him my issue here and he said, Jeff, using an instrument is like an artist with a brush, you’re expressing through the instrument, your art onto the canvas through the instrument and it’s no different that it’s electronic as opposed to a paintbrush that’s not and whoa, boom, unlocked all the doors for me, I was good from that moment on, it just needed to hear it and that’s why it’s so important we go to these seminars and stuff too because that’s how I met Dennis was at a living principal seminar in Pittsburgh they used to have a few times a year with West Trout and his wife, Alene and he since passed on but all these great speakers that I hear today a lot of them started at living principals.
JAMES CHESTER (HOST): Yeah, so I kind of want to go a few layers deeper with you, you said that you used to go to SigaFoos gatherings and then here it says that you were mentored by Reggie Gold too.
DR JEFF WACK DC (GUEST): Well, I mean I knew Reggie not terribly well personally but we, I met him at Sherman College and we had a few, you know, need to need conversations over the years but it wasn’t like I called Reggie on the weekend and say, hey, Reggie, what’s going on? But you know, he also, we invited him up to our office where I first started out of college, he was a group practice, his gentleman Larry Wilkins owned the office, he was a good friend to Dr. Pierce which is how I got to know Pierce better by spending time at the research center and doing some one-on-one time with him but we brought Reggie in and a couple of us went out to the airport to pick him up and bring him to the office so that’s where we had, you know, a little banter going on there so, you know, and just one thing I thought about too as far as the importance of all of these seminars and kind of rubbing elbows with our chiropractic brothers and sisters, my daughter recently started college out at Montana State a few weeks ago and around May or June I realized like my daughter’s going across the country and nobody’s ever adjusted her but me, I got to find her a chiropractic. Well, how do you do that? So I put it on the New Beginnings page and lo and behold, the right person shows up, her name is Dr. Kim Maxwell and she’s from Bozeman, she’s a native of Bozeman, she practices in Bozeman a mile from my daughter’s dorm and I went out and she’s friends with Sean Powers who has been her mentor for 20 years and as soon as I talked to her she told me she was connected to Sean I knew that’s where my daughter needs to go, there’s no need to look any further and that connection was made and that’s when you have these kinds of relationships with good principal doctors, again the universe provides, I just put it out there, I found her, she’s perfect, I met her a few weeks ago and she’s in the right place and I feel very good about that, I have no concerns about my daughter’s chiropractic care while she’s not home.
JAMES CHESTER (HOST): I love that. I know that we’re getting to the last nine minutes of our show together so I do want to make sure that we cover some of the things that I think that we can make some impact with. I’m going to go like lightning round with you for the next nine minutes so let’s see how much juice we can squeeze out of the next five minutes. Why is it important to get involved with organizations like New Beginnings and to be connected with political stance stateside?
DR JEFF WACK DC (GUEST): Well New Beginnings is just one of the many organizations, you have mile high and different groups that are getting together these days with great speakers, a lot of them travel to all the same speakers going to the same programs but the message is always a little bit different even if it’s from the same people and it keeps your, it keeps your tank full, it keeps you sharp, it gives you just a few little tidbits, you know I’ve been in practice 37 years back in June and I can never remember not going to a seminar and getting something to come back to the office with that I now included in my table talk and my dialogue with my patients and it’s all those little things that you know keep your energy up because patients pick up on that and if your energy is not right you’re not going to get your point across to your patient no matter what you tell them or how you adjust them. As far as state organizations I’m now on the board of the chiropractic fellowship of Pennsylvania and this is a group that’s been around since the late 60s which a group of principal chiropractors started and we protect the doctors in Pennsylvania for the right to practice on people of all ages regardless of their health status regardless of how old or young they are whether they’re symptomatic or not symptomatic and we also protect the right for us to x-ray to locate and analyze and correct part of our civilization and that’s very important and those are things that some people want to take away from us people even within our state were threatening to take away some of those rights if not all of them and they were other chiropractors so what their objective is and what their end game is I have no concept but you know fortunately we have a watchdog group that is a few of us now that is going to get stronger and stronger we have a new mission to recruit more members in the state because I think a lot of people honestly don’t know what we do in the value but that’s that’s what our Pennsylvania organization does so I can’t speak for other organizations out there but I’m also a member of the ICA which I feel very strongly through the people that are on the board in particular Selena Sicapus who I’ve known for many years through her dad and her husband Kevin Jackson very good friend of mine and I believe in what they stand for and these are people taking their time their talent and their treasure and putting it out there to protect a principal you know they don’t know who they’re helping when they’re trying to trying to do these these programs and and gather and get politically involved in federal government level issues and it’s all to protect something that the public needs why it’s so hard to protect something that seems so right is really bizarre but that seems to be where we’re at in history and I I when people say well you know what’s what do you see as the future of chiropractic it all depends honestly on who is in the positions of power that can make the decisions who’s on their boards you know you have to get involved because this is what’s going to save the principal chiropractors and the rest of them can go do whatever it is they do maybe under another banner I don’t know what the what the solution
JAMES CHESTER (HOST): is well I think that that’s a very well spoken message to people of why to get involved with their state organizations and to get into leadership positions it might not be glamorous you know you might not get a bunch of paths on the back but I also believe that your network is your net worth and if you have a concentrated effort of high integrity individuals that are doing the right thing and wanting to protect and preserve this profession that’s where you need to go. So if you’re a student out there I know our number one sector of like listenership are young docs people love this show the young docs love it because they can come on and see guys that have been practicing for a long time or gals have been practicing a long time and they can get their little nugget out of this like you said the same people out there on those stages on the circuit you can hear them on 10 different stages but you’re going to get a different takeaway from everybody out there on the different day of the week and that’s kind of like what this show provides to people now there’s a sobering agenda for the new practitioner that watches this and loves what Chiro hustle stands for to go out there and join their state organizations to go out there and join the ICA to go out there and support Sherman College of Chiro Pride to cus sponsors our show like go out there and get connected with good organizations like New Beginnings and mile high and Chiro Fest and focus Oklahoma and Cal jam and dynamic essentials like get out there and go and support people that believe in the philosophy of this profession that believe in the power of the
DR JEFF WACK DC (GUEST): adjustment we talked a little bit earlier before we started about you know staying proactive in everything because you know it I years years ago I was one of those people that’s like hey nobody’s knocking at my door so why do I need to care about any of those things especially you know donating my money like to what what do they do and now I really understand it and by the time the wolves are at the door it’s too late so this is all about keeping them at bay it’s about looking out for your own and this is your this is your family this is a family of people that practice this principle and believe in it and the more members of the family the stronger it’ll be and everyone’s welcome to be part of the family.
JAMES CHESTER (HOST): My spoke many years ago now in Boulder at mile high philosophy night which used to be just like little gatherings that we’d have around Colorado and my talk was unity through diversity and the takeaway on that is I could go get it five appointments at five chiropractors on five straight days and every chiropractor will check detecting correct retrieval subluxation a little bit different and just to know that every chiropractor practices a different art is probably the most beautiful thing that I’ve ever been able to take away from this profession that not every chiropractor is the same not every chiropractor will be the same and that’s the thing that makes this such a beautiful opportunity for people to understand chiropractic from a different looking glass is that I think the good example was
DR JEFF WACK DC (GUEST): when I I you and I got together down at lysium and had a nice talk and I went in and adjusted you and we happened to walk in on a room full of network practitioners and kind of like oh are we okay here and I I did the you know so called standard adjustment where there was a little little audible going on there and I think the table was was already cocked we didn’t know that and it banged on us and we’re like whoa we disturbing the network people but they did their thing you know you find your own way as a as an adjuster to I mean the people say well what what technique do you use I use the Jeff technique you know I started out with upper cervical hio at Sherman and I evolved into some of dr. Pierce’s work then I talked to different friends of mine when I was stuck with something and they say try this and I try it and it’s just everything’s in your toolbox and there’s nothing off limits as far as you as long as your objective is to be located again correct in vertebral
JAMES CHESTER (HOST): self-luxation well I love this interview let’s close people out with a miracle story over the lifetime of your practice what’s one thing that you’ve seen happen that like you know makes you feel enthusiastic about chiropractic well you know what I thought about that I was
DR JEFF WACK DC (GUEST): actually cutting my grass before I got on with you today I get very contemplative on the tractor and as far as miracles go you know you hear all these people that you know had one foot in the grave and then they went on to live another 40 years and early on in my practice I had a young lady come in and she told me she did real well and she told me about her dad Gilbert who I forget several tanks of oxygen a week he was on he had kidney or excuse me liver problems and he was jaundice and I said well you know bring him in let’s take a look at him you know he’s doesn’t sound like he didn’t do good of shape so what could we lose so she brought in Gilbert and I forget how many times I saw him but like within a couple weeks he was down to like one tank of oxygen a week and Gilbert probably lived I want to say maybe even less than a year from the time I met him but I bought him some time through my knowledge and my privilege to be a chiropractor to put my hands on somebody like that that had totally lost hope was just waiting to die and he had a few extra months of life and I went and saw him in the hospital and I don’t know you know he was I’m sure he was on some medication as well but he saw me as like oh Jeffrey whack what a beautiful name thank you so much for everything you did for me and I was the last time I saw him and that you know to me that’s that’s a miracle you know it doesn’t have to be they lived another 40 50 years or cancer went away or whatever this guy was gonna die in weeks and we bought him some time and that’s that to me is one of the greatest gifts you know I
JAMES CHESTER (HOST): I’ve been doing chiropractic marketing events Dr. Jeff for a number of years now and I just got done doing the Alaska State Fair which I’ve done for the past seven years and the first time I went up there I went to four days of it and I just got to 47 people and a lot of times I don’t get a chance to see like the end results of people that show up to these offices and like receive chiropractic services or get adjusted and I was working long day was raining like terrible weather in Alaska about a week ago this guy comes up he’s like you guys saved my life I’m like really he’s like yeah my name’s Scott and you scheduled me into this clinic down in Anchorage and I went and I saw that doctor and he changed my life and I was like did you’ve changed my life because I can’t tell you the thousands upon thousands of people that I’ve sent into an office and I’ve never seen them before I never saw them a second time so for you to come back and to tell me that you’re still getting adjusted and that that was seven years ago like that’s my miracle story and I was like can I take a picture with you he’s like for sure so I took a quick picture with them and I sent it to the practicing doc down there and I was like look who I found today one of the first people I scheduled into your clinic seven years ago and it matters man because now that guy’s a better human and if we checked everybody’s atlases that we’re making decisions politically we’d have a whole different outlook on life I believe no doubt so with those stories I really appreciate you being our guest today and 550 of the Chiro Hustle podcast if people want to reach out to you or work with you or learn more about
DR JEFF WACK DC (GUEST): you work and we send them my office is Nazareth chiropractic and Nazareth Pennsylvania my website is www.nazciro.com that’s nazciro.com I also have a Facebook page as well and anybody’s welcome to call stop in you know if you’re a student or a doctor in the area just give me a little have lunch we’ll talk shop and just one of the quick thought I had is when don’t don’t just keep hanging around people that are yes people and agree with you all the time the thing you need to do sometimes even if you’ve been in practice 30 40 50 years is go challenge your beliefs get out there and get somebody to say no no that’s that’s not the way no think about it this way because you never know it all you’re never going to know it all and just be up up for learning every single day in this profession well I’m
JAMES CHESTER (HOST): so thankful for this opportunity to have you on our show today thank you for giving us your time and talent and thanks for believing in what we do over here at Chiro hustle I’m going to close out by telling everybody you guys are just one story way keep hustling and Dr. Jeff I want you to have a great rest of your day okay thank you Jim I appreciate
DR JEFF WACK DC (GUEST): and thanks for all you do for chiropractic thank you man I’ll talk to you soon thanks
JAMES CHESTER (HOST): Thanks for listening to Chiro hustle don’t forget to subscribe to our channels and give us a 5-star rating on iTunes and check back next week to continue hustling.
This episode is sponsored by the Transact Card, A-Line life, Brain-Based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
TARGET LIST: Big Pharma is NOT Your Friend – a Movie by Dr John Reizer DC – Chiro Hustle Podcast 549
Apr 04, 2024
John is the co-screenwriter of the feature film, Target List. John is a writer, producer, and retired chiropractor. John is a former associate professor of clinical sciences at Sherman College of Chiropractic in Spartanburg, South Carolina. John has written several novellas. His most recent works are The Blue Marble, Plandemic, The Visitors, Aftermath, False Memory, The Homecoming, Frequency, and The Target List. John is best known for the feature film Target List, the short film The Target List, and the web series No Virtue.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, A-Line life, Brain-Vased Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 549 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. John Reiser. And if you want to hear about his new movie, Target List, and that big pharma is not your friend, stay tuned for the full episode.
JAMES CHESTER (HOST): Welcome back. This is another episode of the Chiro Hustle Podcast. It’s 549th episode. We just had our 6th year anniversary, born on the 4th of July. Pretty cool. Today I have John Reiser on with me. Just watch his movie, Target List. Really excited to discuss this movie. And we’re going to talk a lot about chiropractic.
JAMES CHESTER (HOST): It’s a pretty cool theme that we ride here on the show. And the other part of this is big pharma is not your friend. So I think that we’re going to get a lot of people interested in understanding what we’re coming from on that topic. But before we jump into this episode, I’m going to let everyone know our big why. Why do we do what we do over here at Chiro Hustle? Well, first things first is the first amendment. We believe in freedom of speech. Very important thing. We’ve never censored anyone. Although we do know what it feels like to be censored on the other side. I had Peter McCullough on and it was, YouTube does not like Peter McCullough, it’s just FYI. But then we also do this platform because we want to protect medical freedom and family health freedom. There are two topics that are very important to us. If you guys were curious to learn more, come over to Chiro Hustle.com. We’ll send some more episodes. I do ask people to pay a fee. The fee is to share the show. If you like what we do over here at Chiro Hustle, please share this with friends, family, colleagues or patients. People need to hear this message. So when you listen to this episode, we just ask you to pay the fee and share the show. And then we do believe and support subluxation based chiropractic. It’s very important to us that people support and understand that these terminologies that we share need to get back into the chiropractic colleges. And then we support BJ Palmer Sacred Trust. If you want to learn more about chiropractic, go and search for BJ Palmer’s last words and Sacred Trust and you’re going to learn a whole lot more about chiropractic than you previously did. And then last but not least, we believe in innate intelligence and universal intelligence. That when man or woman to physical gets adjusted, it connects them to man or woman to spiritual. And with that episode 549, Dr. John Riser, welcome.
DR JOHN REIZER DC (GUEST): Thank you, Jim. James, I really appreciate the opportunity to connect with your audience and to be on the platform. Thank you for having me.
JAMES CHESTER (HOST): Absolutely. I like to open this up and just kind of tell your story because I think that that’s what makes this platform so viable and getting people to share what makes them unique in the chiropractic world is something I really enjoy. So how did you get into chiropractic and how did you get to where you are today?
DR JOHN REIZER DC (GUEST): Well chiropractic has been a big part of my life. I’ve been a chiropractor since 1986. I graduated from Sherman College in 1986. And I started chiropractic college in 1983. First generation chiropractor. I’ve never had any other chiropractors in the family, but went to school with my cousin at that time who became a chiropractor. We have other chiropractors. My brother’s a chiropractor. He’s my younger brother. He’s been practicing for 10 years younger than me, but for a long time. And he married a chiropractor. So we have so many chiropractors in the family now. Let me start our own college. When I got into it back and I entered Sherman in 1983, I came down to, I did some detective work on what was chiropractic. And I went around to some people that were in New Jersey, my native state. I actually got accepted to New York Chiropractic College and put in some applications to some other colleges. And after just talking with people, and I just came to the conclusion that the school that I wanted to go to was Sherman College in Spartanburg, South Carolina. And it had to do with the philosophy, the rationale of what they were doing there. And I didn’t even realize initially that there were two different types of philosophies in chiropractic. And one was a more medical version of chiropractic, kind of like an orthopractic where they treated disease by adjusting, I guess, kind of like osteopathy. And then there was what we called traditional or straight chiropractic back in the day where people were doing more of the original tenets of chiropractic with the BJ Palmer and the fountainhead in Davenport, Iowa, what they were doing. So Sherman College was the sister school at the time of the Palmer College. And they did the Palmer College system. And so I was really impressed with it. And that’s how I got involved with it. And when I went to Sherman in 1983, it was one of the biggest classes that they had had at the time. It was over 100 students that came in. I think we doubled the size of the school. And I had great memories from my chiropractic education and learning such an amazing profession. You know, professions, Jim, are defined by the objectives that they do and not the techniques they do. So a lot of times people get confused about chiropractic because chiropractors, you know, we’re called doctors and we see patients. But we do something completely different than the medical field. And so I think I spent a good part of my career, not only while I was in school, but when I graduated, teaching people what chiropractic is, what a chiropractic lifestyle is, and how important chiropractic is to our health. And I think that’s something that a lot of people, they still to this day, don’t understand. So that’s my introduction to the profession.
JAMES CHESTER (HOST): So follow up to that. What was it like to be on faculty at Sherman?
DR JOHN REIZER DC (GUEST): Well, years later after I graduated, if I graduated chiropractic college in 1986, I moved to New Jersey back to my hometown. I practiced for 10 years. And then I had an opportunity to come down to South Carolina. I love South Carolina. I like the weather. Like it was less expensive than New Jersey. And when I came here, I applied to become a member of the faculty. And it took a couple of years because just different things that were going on. And things at the college. But in 1998, I got hired. And it changed my life because it was really very interesting to view the profession from a different angle. And later here as my career went on, I got to view chiropractic from many different angles. I was, you know, obviously I was a student and then I was a doctor for 35 years practicing in private practice. But I also was a faculty member and associate professor. And I had an opportunity to, you know, interact with students. And my duties at Sherman College were more like a practicing chiropractor. I was in the health center for most of the time. And I was, you know, overseeing other interns and helping them hone their skills as chiropractic practitioners. So I was a working chiropractor in there, carried malpractice insurance and, you know, had an opportunity for many, many years there to basically oversee these patients and their care and the interns. And so they were my patients really, but we were leasing them out to the chiropractic interns. And it was a really, really cool way to spend those years.
JAMES CHESTER (HOST): Yeah, I think it’s really, it’s a cool story to hear how you went back to private practice and then decided to come back to Sherman and join that college as a faculty. And I think there is a, it’s a whole different campus nowadays. I know I saw you back there for the Sherman 50th Lyceum. What was the campus like when you were there? And what has changed since then?
DR JOHN REIZER DC (GUEST): Well, the thing that’s changed the most is the physical structures, the buildings. Some of the buildings weren’t even there when I was going to school. The main building was there and it looked similar. It looks the same from the outside, but from the inside, it looks nothing like it once did. I think when people first go into the building now into the campus of buildings, their first impression is this is really impressive. The college is, and I’m probably biased, but I believe that Sherman College is the premier chiropractic college in the world. I don’t think there’s another facility that has the physical capabilities, the physical structures, but also the faculty is unmatched in the curriculum and the way that they teach chiropractic to students, you are going to be successful as a chiropractor in earning a living. But most importantly, you’re going to be successful in taking care of your patients and making sure that they have the ability to be healthy. It’s free from vertebral subluxation or interference to the nerve system, which allows for the most genuine expression of health at war life, and that’s what chiropractic is all about.
JAMES CHESTER (HOST): Yeah, and I was listening to a lot of the speakers over there at the Lyceum, and I think they do something really unique with that school as they bring experts in that aren’t faculty there, and for the upper quarter students, and they actually let people like myself talk to them about marketing, or they let experts that do other aspects of practice growth or management come in and speak with them, which I think is really, really cool because that gives a perspective outside of the responsibilities of the professors to deliver topical information that can help with the understanding of what real life practice is like once they get out of chiropractic school.
DR JOHN REIZER DC (GUEST): Totally agree. I can tell you, when I went to school at Sherman, one of the things that was lacking was the business running of a business. And we had 5,000 hours and only a few hundred hours in business, and you can be the best chiropractor in the world, the best practitioner, but if you don’t have the business skill sets and the ability to convey your message to the public, you’re not going to be successful. If you’re not successful in business, you’re not going to be able to help people. So I think that one of the things Sherman has done really well besides improving what the grounds and the facility looks like is they have constructed within the faculty, within the curriculum a good business plan that allows people, ensures them that they’re going to be successful practitioners for the long haul, and especially from a business standpoint, because you can’t be successful and help people if your business fails. And that’s the most important thing that people need to understand. And I think that has been solved. I think that the track record in the past, you know, 5 to 10 years has demonstrated that Sherman’s graduates go on to be very, very successful practitioners. They are, they’re well educated, you come out, you’re going to pass the boards, but you know how to be a chiropractor. And you know, when I meet, when I say you know how to be a chiropractor, I also mean how to run a chiropractor business because it’s just as important.
JAMES CHESTER (HOST): I love all that. And I think that there’s so many different levels of becoming a practitioner and becoming a practitioner is more than passing boards, which a lot of the other colleges focus on solely. And I think that if we really got back to like the basics, what we’re talking about, the fundamentals, becoming a good adjuster and then running a good business and being smart enough and trained just good enough to pass those boards makes you competent to go out there and to take care of your community. So I think what you said really matters. And we need to go back to the fundamentals and the basics and learn how to check, detect and correct for tubal subluxation and have strong philosophy and go out there and run good chiropractic centers and be good business owners. So kudos to you for bringing all that to the conversation today. I know that you have a poster over your shoulder. There’s this target list. It’s a movie. That’s a question.
DR JOHN REIZER DC (GUEST): It just happens to be there.
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, A-Line life, Brain-Vased Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
JAMES CHESTER (HOST): But you have a movie that you helped write and helped produce and talk a little bit about target list because I know that the theme inside of there will take us into another topic that big pharma is not your friend.
DR JOHN REIZER DC (GUEST): Yes, Jim. In 2019, in 2019, I wrote a novel called The Target List. It was something that I wanted to write for a long time because I knew that I wanted to write a story that was entertaining but also something that sent a very important message to people. That was that big pharma is not your friend. The basic premise of the story is that these team of medical doctors and scientists, they develop an instrument that cures or eradicates cancer through frequency signatures. It deals with a little bit of quantum physics, but the way that the instrument works is that in theory, the instrument would take diseased tissues and break them down into their cellular components and then break them down even further into frequencies. And then while that happened, it would then reset them back from frequencies to cells and then the tissues. And during that process, they figured out that the body would just reset. It would recalibrate and the natural intelligence of universal intelligence would recalibrate that back to health. And they called that way-vaultering nanoparticle disruption or the wand. That was the name of the instrument. And I came up with that. That was my brainchild and I wanted to incorporate that instrument into the story. So what happens in the story is that after they introduce this instrument, the pharmaceutical industry gets wind of it and they’re not pleased because this is going to basically change the way cancer treatments are handled from that point forward. So they hire an assassin or a team of assassins in the novel to go after the creators, the creative intelligence people that did the wand and they’re on the target list. That’s the premise of the story and the whole story is them trying to save the technology as well as themselves. And so the book came out, it was published the book in 2019. This was before COVID and the pandemic. And then the book was, we made it into an audible book on the Amazon platform or the audible platform. And I had a lot of people that told me, they said, you know, this movie has cinematic potential. And I didn’t have the slightest idea how to go about changing a novel into a screenplay. So I started scouring the internet and started looking for people. And it was, you know, people said that I was crazy. There’s no way that you can make a movie. This is a very competitive business. Forget it. Well, lo and behold, after a long search, I ran into someone on the internet and her name was MJ Paolo. And MJ Paolo is a gifted screenwriter. And I convinced, and she’s not only a gifted screenwriter, she’s a molecular biologist. What are the chances? And she graduated from the University of Nevada, Reno. And she had a movie, her name already, that was out. And it was a, it was, it was starred, the girl from the Walking Dead, Denny Garcia. It was called Baby Money. But I didn’t know this at the time. So I, she read the novel and she agreed to help me write the screenplay. We collaborated on the screenplay and it went on for many months. And when we finished, she liked it. She said, we need to shoot a proof of proof of concept movie. I had no idea what a proof of concept movie was. But it’s a small trailer movie of about 12 or 13 minutes. And you shoot this movie for the purpose of showcasing it to people in Hollywood or people that might be investors. And we, we did this. I went out there with her after we wrote the screenplay and they shot the film and that was in April of 2021. And the film came out in August of 2021. And it did pretty well. And the ratings and the feedback they got from people was very, very positive. At that point, I became seriously ill. I got very, very sick. And my sickness caused me to be in a hospital for 95 days. And I had seven surgical procedures and I nearly lost my life. And I’d never get sick. I mean, I can count on the, on, on one hand the amount of times I’ve had any kind of serious illness. And I, I, to make a long story short, when I got out of this hospital situation, I had a relearned how to walk. I was on a ventilator for 18 days at one point and then five or six days another time. And but when I was, when I was cognizant again, one of the first things I did was I, I, I contacted MJ, Paolo. And I said, what’s going on with the movie? Yeah, she said, we’re going to make the movie. So that’s how that’s, that started. And I got out of the hospital in December of 2021. And they started, you know, they started doing pre-production and casting and I was involved a lot of it. Like, conference calling, Zoom calls and stuff like that. But I helped out as much as I could. I would love to have been on set, but I couldn’t make it. I was so recovering from my illness. And so they shot the film in April between April and May of 2021. And the film went into post production and it came out in, in April, May of this year. And I’m just really, really pleased with the way the, the full feature film came out. And it’s, it’s gotten very good reviews from the people that have, have watched it. The IMDb ratings have been great. We’ve had some professional movie journalists give it very high marks. And the thing that’s so important about this movie, Jim, is that to target list, it, yes, it’s an action thriller and it is good. It’s entertaining and it, it does have some comedic beat to it where there’s comedy infused in it, you know, timely. But it’s more important than that. Because what this movie does is it tells people in the back of their mind when they get finished watching this film that there’s something more serious of a, in a message that’s, that’s going to be delivered here. And that’s that, you know, if someone were to come up with something that would really benefit humanity health wise, would, for profit and pharmaceutical companies, stand down? Would they, would they, would they try to suppress it? And I think that we can look at what happened in the last three years with the pandemic and we can see how much censorship there was and how many people in the world that were healthcare professionals never got a chance to speak about things that were very truthful but get suppressed. And I think we were really conned into, into believing a narrative that wasn’t so truthful. But that’s what target list is about. And it’s currently available on TV, which is a free movie platform where you can, you can see the movie with ads for free or you can, you can buy it on Amazon or rent it on Amazon or the Apple, Apple platform. So it’s, it’s out there and it’s in, in 26 countries now and it’s going to, it’s going to grow bigger. We expect to have the movie on over a hundred different movie platforms by the end of this year and we’re very, very happy that, you know, that, that Mad White Productions, which is the company that, that did the movie, were happy that they invested in this project because it costs, it costs nearly almost $300,000 to make this film. And they invested in it and other people invested. So we’re very, very happy and fortunate to be able to have a movie that, that tells a different story about things.
JAMES CHESTER (HOST): So I watched the movies. I really enjoyed the characters. I thought that the writing was very solid. I watched the part of how people, you know, they, even the assassin within the movie. I thought that the character is really solid. But I guess it opens up a bigger question for me is you being so entrenched in chiropractic and you understanding the medical system from being a patient that had some complications going through getting healthy again. And you understand the suppression and censorship too. Do you ever see big pharma or big box medicine doing the right thing for people? Do you ever see them like going, like to the point where they’re going to help people with quality of life? Or do you always think it’s going to be something that only profits up their quarterlies to see how much drugs they can sell people?
DR JOHN REIZER DC (GUEST): I think when you look at medicine as a profession, I think there are potentials in medicine that can be very helpful to people. For example, if you’re in an emergency situation where you need to be life sustained or, you know, I think that there’s no better place in the world than to be in the, you know, organized or allopathic medicine right now.
JAMES CHESTER (HOST): I call it the right box medicine.
DR JOHN REIZER DC (GUEST): Yeah, yeah. However, the same doctors that might stabilize you in a life emergency if they treat you for a chronic illness or liable to kill you. And it’s not because they’re bad people. It’s because the protocols that have been written into existence in big medicine are written by big pharma. And your original question was, do I ever see big pharma helping people? Big pharma is not in the business to make people well. Big pharma is in the business to manage diseases or, as I call them, intellectual properties that have specific diagnostic and procedural codes that apply to surgical procedures and pharmaceutical products being introduced into people. Most drugs, if not all drugs, alter the physiology or inhibit the expression of health. Sometimes in emergency situations, this is a necessary thing. But in the, if we talk about chronicity or in the management of illness, these things tend to cause more problems and more complications. And then we get into another whole classification of pharmacology, which is vaccines. And there’s basically no regulatory oversight in this at all. This is junk science at the highest level. I think it was the past editor of the New England Journal of Medicine that said that 75 to 85% of everything that’s published in medical research is bought and paid for by the same people that are looking for the results. So, you know, why would drug companies that profit from the proliferation of disease be in the business of handing out vaccines either free or cheap to stop disease, to prevent disease? Do they really care for people?
JAMES CHESTER (HOST): No, I don’t. I don’t think so. And I think the bigger answer there is, is we probably don’t ever see them doing the right thing.
DR JOHN REIZER DC (GUEST): That’s right.
JAMES CHESTER (HOST): And really assisting people to have better quality of life. I agree. It’s almost too far gone to have them ever think that they’re going to do something positive for our society or for culture as a whole. Well, let’s get back into chiropractic a little bit. And maybe you could share with us some of the people that have inspired you to become the chiropractor at UART today. And maybe some heroes and mentors.
DR JOHN REIZER DC (GUEST): Yeah. Well, I have a lot of them. You know, the faculty members that I had in front of me for four years as a chiropractor college student were my biggest mentors and heroes. These are people that gave back to the profession and that in the trenches really teaching chiropractic is a unique experience. I’ve been on both ends of that as the student and as the teacher. And so I was always impressed by when the first time I ever heard him speak, of course, was rich and gold and I admire people that had ironclad stamina like Tom Jelardi, who was the president of Sherman College for many, many years. And the pioneer of Sherman College, the work that he did in just fighting the forces of evil, if you call it, that tried to terminate chiropractic. And there were conspiracies that were in play to eliminate this profession because I think many people in medicine at the time are the powers that they in medicine thought and knew that chiropractic was dangerous concept because not only did they give people a better expression of health, but it pointed out the inadequacies and the illogicality associated with traditional medicine. And although those people never would, you know, most chiropractors, they didn’t want to talk about medicine. They just wanted to defend chiropractic and they were a lot nicer than the people attacking them. But, you know, when you start diving into those concepts, you see that there’s really a lot to attack. But yeah, I would say people like that. My hometown chiropractor, his name was Dr. Vinny Toma and he was a chiropractor in New Jersey that really opened my eyes to the profession. Unfortunately, he passed away many years ago, but he was a great guy and someone I looked up to. And there have been others, you know, there have been a lot of them. And I wouldn’t have been the chiropractor or the chiropractic educator that I am today without people like that. And there’s another one was Dick Plummer. Dick Plummer, he used to work at Sherman as he was involved with teaching there on faculty. And this guy was phenomenal when it came to media and talking and talking tech and, you know, really, really taught me a lot as far as how to explain chiropractic and do it in a simple manner so that people can understand it. Because chiropractic is simple. The philosophy is simple, not the technique and that takes some skill set. But the philosophy of chiropractic is real simple. And that chiropractic philosophy has remained with me for many, many years. And you know, the body knows what it’s doing and just try to remove a type of interference from it so it can do the job better. And you know, it’s very, very humbling to see how powerful and how intelligent the body is. And if the body is intelligent, the body strives to be healthy. But in spite of all the things that we do to it, you know, and the poisons and the toxins we put in and that it still manages to maintain health for the most part. Until we pull it into the point where there’s limitations that matter and it can’t do it anymore. But yeah.
JAMES CHESTER (HOST): Yeah, I definitely think that there are lots of fundamentals to the philosophy of chiropractic. It needs nothing extra and the body simply needs an interference. And I think that we are somewhat a different type of chiropractic profession today. We’re dealing with people that are more toxic than ever. And it’s coming from their air. It’s coming from their water. It’s coming from their food. It’s coming from their ideas, their thoughts. We have a very confused culture. And I think that just knowing that we have to do better and we can do better, that’s the part that really gives me a lot of hope when it comes to people in mass is people do know better. And people are looking for a better way. So I’m really thankful to have you on today, Dr. John. Is there anything that we didn’t cover that you’d like to show to our audience today?
DR JOHN REIZER DC (GUEST): No, I think that we covered pretty much. I would recommend that anybody that is interested in a career in chiropractic, check out Sherman College. And I would recommend that anybody that is interested in being healthy get under chiropractic care. Because I think it’s not about back pain and neck pain. Yeah, that’s a little bit a part of it why people go there. But chiropractic is not necessarily about how you feel. It’s about how you function. And if you want to have the best possible expression of health possible, I think that one of the many things that you can do, one of the most important things you can do is go to a chiropractor and get your spine checked and make sure you’re free from vertebral subluxations. And after you do that, go watch a good movie, the target list movie. And tell other chiropractors to tell that to their patients too. This is an important movie. It really hits home the fact that there’s better things to do than taking drugs. But yeah.
JAMES CHESTER (HOST): So if they want to check this out, they can go to what’s the streaming platform again?
DR JOHN REIZER DC (GUEST): So the official movie website is the target list movie.com. The target list movie.com. And you can also find that on Amazon Prime. You can find it on Apple iTunes and you can find it on Tooby. It’ll be coming on other platforms as well.
JAMES CHESTER (HOST): So go check out target list. I’ve watched already. I think you should watch it too. The target list movie.com. Go check out Amazon Prime, Apple iTunes and Tooby. So Dr. John, thank you for being our guest today. And I’m going to close out by telling everybody you’re just one story away. Keep hustling. I’ll see you guys on the next episode. Dr. John, thank you for being episode 549, the Carousel Podcast.
DR JOHN REIZER DC (GUEST): Thanks, James. It was a pleasure.
JAMES CHESTER (HOST): Yeah. I’m looking forward to seeing you soon. Okay. Bye.
DR JOHN REIZER DC (GUEST): Bye for now.
JAMES CHESTER (HOST): Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling. Also, please consider giving us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, A-Line life, Brain-Vased Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
Patient Volume Average is BEST for the Patient with Dr Kevin Keyes DC – Chiro Hustle Podcast 548
Apr 01, 2024
Dr. Kevin Keyes is the owner and one of 3 other Chiropractors at Woodlands Family Chiropractic, a 10,000 sqft cash based wellness clinic in The Woodlands, Texas.
His clinic is highly acclaimed and serve their community with Chiropractic and their teaching kitchen, La Bella Verita (The Beautiful Truth) a nonprofit (The Keyes Ingredients) that show to implement whole food nutrition as part of the Chiropractic Lifestyle.
It wasn’t always this way… Dr. Keyes graduated National in 1998 and began practicing as a Medipractor in a multidisciplinary clinic of 55+ medical doctors in the North Houston area. It wasn’t until 5 years in and almost giving up on the profession that he had his transformational breakthrough.
He is a strongly principled Chiropractor who has been dedicated to producing great outcomes for his patients. He loves to share his thoughts and experience with other Chiropractors in hopes to elevate Chiropractic and help more people.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, A-Line life, Brain-Vased Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 548 of the Chiro Hustle Podcast. I’m your producer, Luke Millet, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity to interview Dr. Kevin Keys. We talk about patient volume average and how it’s really best for the patient. And that chiropractic is best when it’s used as a lifestyle and not a procedure. Stay tuned for the full episode.
JAMES CHESTER (HOST): I’m really excited, pumped up actually for this episode. Number 548. I always joke around until everybody. It seems like a lot and I’ve done them all. So here I am today with Dr. Kevin Keys. We’re going to focus on some really cool things. Giving back the philanthropy of systems, ideas, and how to give back to the chiropractic profession. I think it’s going to be a really cool topic we’re going to talk about today. And making the main thing the main thing. I know that’s pretty cool, but you’ve got to focus on what makes you the chiropractor. And then putting in the work and grinding out the days in between the victories. I think that’s going to be something fun to talk about too. Before we give this episode, I let everybody know our big why. Why do we do it? Would you overhear Chiro Hustle? First things first, it’s freedom of speech. We’ve never censored anybody. We know what it feels like, so we never do that. Plus we believe in the truth and the value of this must-care-pratic. Second, it’s medical freedom and family health freedom. We really believe in those two things. If you have a confusion on them, they’re not the same thing. So if you want to learn more about medical freedom or family health freedom, I actually believe that chiropractic is the last, like, savior in between medical tyranny and medical freedom. So that’s a big reason why we do this show. Then we get a bit more philosophical. It’s more about subluxation-based chiropractic and how we support that. If anybody’s watching from a college campus or they’re a young VC and they want to learn more about philosophy of chiropractic, reach out to us and send us an email. I always tell people to pay the fee to us, which is to share the show. So if you like what we’re doing, our fees to just share the show. So take a quick break. Hit share this message. Share the show so more people can learn more about chiropractic and the beautiful profession of chiropractic. The sacred trust, if you guys don’t know what that is, go and find out what the sacred trust is. You’re going to learn so much more about chiropractic than you previously did. I guarantee you. That’s a big guarantee of all capitals. And then we believe in in-intelligence and universal intelligence. We believe that when man or woman physical gets adjusted, it connects them to man or woman to spiritual. And with that, Dr. Kevin, welcome.
DR KEVIN KEYES DC (GUEST): Awesome. Thank you so much, Jim, for having me. Pleasure to be here.
JAMES CHESTER (HOST): Yeah. I have a lot of fun with this show, and I think that the world at large needs more information on who they can go to for their medical needs and their health needs. And a big part is people don’t know where to go or who to trust. And they fall into this really weird scope of influence where they’re getting information from people that might not be credible. So we’ve been doing this show for six years, interviewed over 1,200 people. And I’m really excited to have you on today. So let’s just break right into this one. And I just opened up by telling us your story. I know you said you come down from Canada, went to national, but tell us a little bit about your story and how you got to where you are today.
DR KEVIN KEYES DC (GUEST): Awesome. So just a real brief back on when I started in high school looking at what I was going to do with my life, I thought originally I want to help people. So the logical thing would be to be a lawyer. So anyways, my soccer coach at the time was the one that told me I’d be a terrible lawyer and introduced me to his chiropractor, walked into that office, shadowed, saw some awesome amazing things. And the day I walked out of that office, I knew I was going to be a chiropractor. It was just infectious. So that put me on the track. Did my undergrad, went down to national, graduated national and moved to the Woodlands, Texas. And so great town, great, great state. Just love it, absolutely love it here. I thought you could golf all year round, but then, you know, from moving to the weather outside now where it feels like 120. I don’t really want to golf in that right now, but it was a good migration for us down south. I started my practice in a large medical clinic actually, which was great because I had lots of referrals from medical doctors. And so I really jumped, started my practice. But it left me somewhat unsatisfied because I really wasn’t able to practice the way that chiropractic really needs to be delivered. And you see the magic in chiropractic, you know, you’re taught certain things in school and my school was great. I loved to, you know, my experience was great. They taught a lot of things, but I would just say, I just, you know, you got to put things together when you get out. And as I thought that this was my dream to be, you know, amongst all these medical doctors and to be recognized, some things became abundantly clear. So we talked today about, you know, I don’t want to divert into the whole thing about medical freedoms and everything, but man, I can, I lived shoulders, shoulders, saw those things and our paradigms are just, are just very different. And I can say from seeing it, you know, what makes me unique is seeing those outcomes and clinical outcomes. I don’t care what any insurance company says. You know, at the end of the day, make the main thing the main thing. Is the person who walks through your door? Is their life impacted in a positive way? Did you impact that person’s life? Are you, you know, and did you hear what they need? Are you giving them their needs and not just the things that they want and really educating them on why that’s a good decision to do that. So yeah, that’s, that was, that’s a bit of the path that I came through. In 2010, left that large medical clinic, been off as Woodlands family chiropractic ever since, love and life, live in the chiropractic health and wellness and lifestyle and, and practicing that and just love every aspect of it and certainly talking about it.
JAMES CHESTER (HOST): Yeah, you know, I, I go back to what you’re saying about, it’s not about the insurance, it’s about the chiropractic. And I think that a lot of times when I first started out 14 years ago, people like, thought it was synonymous, they thought that healthcare was insurance care. And they still do to a degree.
DR KEVIN KEYES DC (GUEST): They still do.
JAMES CHESTER (HOST): Yeah.
DR KEVIN KEYES DC (GUEST): Yeah. And they’re like, well, it’s a relevant topic and it’s one to give the reasons why. So for example, in, in our office, we’re only in network with one insurance company. And we just phrased it into when we discuss this with patients is that we are going to, they’re not working, we are working directly for you. The insurance company doesn’t look at how many years of experience I have, the equipment I have, the time that I’ve invested in training staff. So they’re reimbursing me the same as somebody else down the road. And my heart’s desire is to deliver the best to the people that come through my door. So I’m going to go to seminars, I’m going to learn more, I’m going to make my place a nice, inviting atmosphere to come into and train my staff and do these things and pay my staff well. You know, nothing worse than walking into the medical office where the, you know, gal’s getting paid, you know, pennies and you knock on the glass and she tells you to sit down and you know, you get your card and you photocopy your card. And I mean, it’s just, it’s not a really inviting experience. Chiropractic is best when it’s in, in turned into a lifestyle and not a procedure. And we have to make that repeatable for people. We’ve got to get them, you know, when they initially come in, meet them where they are, put in their eyes along the way and take them away from them. Make it a lifestyle form.
JAMES CHESTER (HOST): I love that. I love that so much that we can turn people’s lives into a lifestyle instead of a procedure. And I think that a lot of times people think that they’re going to get one or two adjustments and all of a sudden their life’s better or they think that’s been going on for 40 years, all of a sudden resolves. And I think it is a good step. I do. But I, you know, I gave a talk yesterday to a group of, I think the class was a 750 class at Sherman College and they had me talking to them about marketing. And I was explaining to them that you have to really like be consider of the Chiropractic lifestyle and it starts from first breath to last breath. And a lot of times it happens in utero. And if we can get to that position within Chiropractic care, like that’s my dream for everybody is to get their first adjustment from the womb. And they get their last adjustment last day for pallet of care, you know, I think that everybody should have Chiropractic from cradle to grave man. And I think that if we can really like instill that into people that it’s best when it’s always like a part of your life and not never notice like how did that ever become like,
DR KEVIN KEYES DC (GUEST): how did that ever become like a bad thing? You know, they noticed that where people are like, Oh man, you got to see Chiropractic or you got to. And so some chiropractors then they think they’re thinking, Oh man, well, I don’t want to be that guy. Why don’t you want to be that guy? I mean, you’re going to, you’re going to exercise all your life. You’re going to eat wealth or whole life. That’s what builds health. I mean, why wouldn’t you take care of your nervous system your whole life? I mean, you’re going to see you’re going to see an eye doctor as well.
JAMES CHESTER (HOST): There was a stretch there, Dr. Kevin, where I did 600 spinal screenings in 36 months. I was doing 28 spinal screens a month. And I was out there doing this work and people were like, well, I’ve been told if I come see the chiropractor, I’m going to have to go the rest of my life. I’m like, good.
DR KEVIN KEYES DC (GUEST): You can congratulate that person. That would be a helpful and healthy thing to do. Go back and high five that person.
JAMES CHESTER (HOST): It’s not a bad thing. I’m like, so if you go to the dentist once when you’re like, for like, when you’re first getting your teeth when you’re like three years old or whatever, do you think you should go to the dentist for the rest of your life? It sounds pretty like wacky not to. So I think that we’ve created this culture where it’s not okay to take care of yourself. And it’s not okay to be under maintenance care. It’s not okay to like see a chiropractor. So we really have to go back and re-culture people and say, look, everything you thought before, we just need to like reintroduce you to this thing called chiropractor again, because whoever got it to you before might not have done a good enough job of explaining to you and telling you how the system of chiropractor can really help enhance your life.
DR KEVIN KEYES DC (GUEST): Absolutely. I think COVID really shifted the situation to which is a good, it’s a positive thing, because I think there’s a lot more doubt. I think people see the systems, some of the things that have come out over the last few years now, has changed that conversation. And I think we’re really positioned well for the profession to take that on. And I think people are really seeking and they realize now proactive approaches and that these band-aids, these messages, the marketing that has been in the past from the medical field has not really, I think there’s probably a little disenfranchised.
JAMES CHESTER (HOST): Well, I think people are looking for something that’s non-invasive, somebody that can help them with their mindset and a practitioner can help them with their diet, a practitioner can help them with exercise and full body health. And I know they’re not getting that from the other side of the medical world. So they’re looking for chiropractors. There’s some of you guys who call chiropractors. And they’re going to a personal trainer, they’re going to a nutritionist, they’re going to the Reiki people, they’re going to massage therapists. And they’re looking for that person.
DR KEVIN KEYES DC (GUEST): And they’re saying, hey, the real position is beautifully for that. And just taking the authority in that position is our direction here right now, not trying to hold on to insurance reimbursements.
JAMES CHESTER (HOST): Well, back to what I was saying earlier, that we need to go in and we need to clean up the reputation a little bit from what’s been done over the past 50 years with chiropractic and let people know that it’s not about the insurance game. And it’s not about your headaches and neck pain and back pain. It’s about a lifestyle. And people that get chiropractic regularly, I always tell people it’s all time back to heaven. I understand anybody that got regular chiropractic care that had a worse quality of life. But I will tell you that I’ve seen people that take prescription meds and I can’t say the same thing about them or that had more surgeries. I can’t say that, oh, gosh, they have another surgery. Boy, their vitalism just went right up, just got so much better or that person takes 12 prescription. They’re so vitalistic. Their life is awesome. I would never say that. I can’t say that. That is just not true.
DR KEVIN KEYES DC (GUEST): That’s the shift of going from that mechanistic approach into that vitalistic where yes, our structure in, you know, it’s obviously so important and everything but to take from that mechanistic standpoint and put it into the vitalistic of that truly is what chiropractic is. And you know, it’s not the pain. It’s the nervous system function. It’s how we take a look and analyze the spine through various methods and then to work with it in various techniques. Do you notice like it’s like pizza. It’s all good. All these different techniques have a place and just, I mean, you know, I’ve been in this since 1998. So that’s going on 25 years and I still love learning new things. And there’s so much more to learn out there and to tweak and get better at it.
JAMES CHESTER (HOST): So, you know, yeah, you know, I gave a talk a couple of years ago at the Boulder Philosophy Night here in Colorado and it was called Unity Through Diversity. And I said, if I go see all of you guys for my first visit, there’s not one of you guys are going to do the same intake and same exam and same x-ray style and the same like everything across the board. Each person’s going to do a little bit different because you guys are artists and that’s a part where chiropractic doesn’t talk about enough. They talk about the adjustment, but they don’t say that this is art form. And I think that if we got to the public and let people know that chiropractic adjusting as art, they would respect it. They’d have a different level of respect for it rather than just the manipulation. Correct. Nobody wants to get manipulated. Everybody wants to get adjusted.
DR KEVIN KEYES DC (GUEST): Yes. Yes, I think you’re hitting the nail on the head there with just the artistic standpoint and people will have preferences towards us. It’s just like a painting. Some people prefer different things subject matter over other things. And that’s okay. We have four docs in our office. And I’m the owner of the clinic and I’m not telling them, hey, you have to practice this way. I’m there to support them in how to best take care of what I want for you to change that patient that’s on the table. And when they and through and again, that’s not just through that’s not going to be you might deliver one awesome, amazing adjustment, but they never come back and they don’t adopt it as a lifestyle. And there’s some longitudinal care. We’re not moving the needle. We’re not talking to them and having conversations about medical freedoms. We’re not talking about nutrition exercise, all these other things. They don’t look at us as the expert. We win them over. We win them over with our trust by delivering and delivering what we say we’re going to do.
JAMES CHESTER (HOST): Amen. You know, earlier you’re talking about working in a big medical facility with a bunch of MDs and your PVA was really low and you’re maybe seeing people for like two to four adjustments and then all of a sudden they get yanked back to the other side of the medical profession so let’s talk a little bit about like marketing and how that happened in your career and then how you moved to a better quality PVA for not just you as a practice to make a healthy practice but for you as a practitioner to make sure you’re delivering the goods to the people that are on your table.
DR KEVIN KEYES DC (GUEST): Awesome. Yeah. So number one, let’s reiterate that right there is that that PVA is really for the patient. You know, we can’t it’s not about it’s not about us. It’s about them and taking the best care about for them. So yeah, you know, when I was in that practice, we were involved with what they call a eight well, people know what an HMO is, but they also had what they call an IPA, which is an independent physician association and you know, they would allow man, it was just it was those days. That’s gnarly, dude.
None: That saying that like those three words together.
DR KEVIN KEYES DC (GUEST): I mean, it was because they control the insurance company. Yeah. So I got my hands. Yeah, I got my hands on to a lot of people, but man, it was just so like, Oh, I want to help you. I just want to help you. And that person, you know, of course I could get somebody relief in two, three, four, six adjustments. I mean, we could, but you don’t make any physiological change. There’s nothing lasting. There’s no culture shift. No, no. And so that was, so I think it was far as some new patients. That was primarily an early on in my career. It was through through referral and I was fortunate enough to have that. So I feel blessed. I don’t want, you know, that was a great time in my life and I learned a lot from it. But and I learned also being around those doctors about being the authority in the space that you’re in. And I had to learn and get scrappy enough to, to be able to tell that patient and look that patient in the eye that their care was, and their, their needs were best served here. And I had their best interest in mind and I was going to take care of them. And they might have to come out of pocket for that. But I’m going to, you pay, if you pay me, I’m, I am going to work for you. Yeah. And that there is, we’re going to stay in exchange. I’m not going to provide free care here and there. So, so to the new patient thing that carries over where I don’t dangle things that I don’t plan on delivering all the time. And I’m not dangling free care out there to lure people in to just to see me. What I did was I ground it out. I would grind and grind and serve those people and get them the outcomes and get them the results that made it an experience that they wanted to talk to others about. And that’s the number one thing with, with new patients is, look, I do need to know that you need some social media marketing. And that’s great. I just think you need to be authentic in that. Be true to who you are and the, so that the whoever you’re working with, be yourself, represent your brand that you want. If you want to treat all athletes and everything, then okay, fine, then target and go that direction. If you want a family practice, go that direction. So you have to know your niches and the things that you’re looking at. We’re just so fortunate that our patients have had such a good experience that when we use review wave and we push out an automated review, they just give us Google reviews. And it’s such a wonderful thing. So shout out to review wave. I know if I’m allowed to do that here, sorry, but I’ve been a, I mean, you want to talk about new patients, making a simplistic, very easy process. You can book a new patient online. So whatever things you do, you just drive them to book their appointment online, make it easy, remove the barriers, a reasonable cost for your first visit. And if you want to adjust on your first visit, fine, do what you feel is the best. But please give the patient, examine them first. We had a patient come in the other day, did x-rays on them. One of my docs brings the x-rays look, we look at it and C56, the disc is like pretty much gone and we were looking at it. Wow, that’s something’s up here. And it was like, is this a congenital thing or not? Send it over to the radiologist. Radiologist says it’s an infection of the disc. They go over to the ER, they had MRI person. I mean, they had an infection and they’re just, this is crazy. Two months that person walked around like that. And if we were to have teed up on that and just adjusted away, God knows what would have happened to that woman. So do a great thorough complete exam, take that, find out what their interests are and it doesn’t need to take super long. But then give them recommendations of really what’s going to serve them best.
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, A-Line life, Brain-Vased Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
JAMES CHESTER (HOST): Yeah, you know, you said a lot there about when it comes to the relationship and earning business the old fashioned way by rendering a good service and taking care of people.
JAMES CHESTER (HOST): And it reminds me of like treat them like your family, adjust them like your mother. And if you get really crystal clear with your avatar type of practice and you get really crystal clear with your avatar type of patient, yeah, you could run an office under any type of demographic that you want. You just have to get crystal clear on who you want to attract as your primary patient base. And that’s going to be how you thrive in a marketplace. And then you can build your personality and you can create the other associates or the other practitioners into your office to have a culture. And I think that that’s the hardest part for like a young doctor to understand that what they create today will be the culture that they live in in the next five years. Right.
DR KEVIN KEYES DC (GUEST): So you got to dream and plan ahead and look at that and see what you want that to look like and build that dream practice in your, you know, what does it look like that day walking through there. And so go and see as many practices as you can and take that in. But I’d have to say, you know, I want to add this in here is that it’s a you to realize like I’m living a dream practice. I have a dream practice. And it took I’m in practice now 25 years that it took a long time to build and you had to grind it out. You got to go through, you know, just because you put some ads out there, people aren’t just going to just, you know, they’re not just going to flood in. And if they do, you know, it’s you’ve got to be able to again, connect with them and then deliver the goods.
JAMES CHESTER (HOST): What was John DiMartini? Did he have a practice in Houston?
DR KEVIN KEYES DC (GUEST): You know, not while I was here. Not that I know.
JAMES CHESTER (HOST): Well, he had always told me he’s a friend of mine, but he would always say like overnight success happens in 25 years.
DR KEVIN KEYES DC (GUEST): Nailed it. Yeah.
JAMES CHESTER (HOST): Yeah. Yeah. So, so let’s talk about your local community a little bit and the way that you stayed in touch with them. I know you we’ve talked a little bit about doing the Facebook ads and creating a referral based practice, but really I think building a practice is about, you know, shaking hands and going out to your community and actually meeting people where they are. So what are some of the things that you’ve done to help you do that over your career?
DR KEVIN KEYES DC (GUEST): So when I first started out, I got involved with some local groups. And of course, as I got busier, I wasn’t able to get into those marketing groups. And you know how that goes. Oh, yeah.
JAMES CHESTER (HOST): Two years. Two years, guys. Give yourself good two years to join the chamber and the area absolutely.
DR KEVIN KEYES DC (GUEST): Everybody coming out really, you need to do it. I did it. I spent those two years.
JAMES CHESTER (HOST): Thank you for earlier. Right. Two days that we get up like earlier and go to these events and go to the office.
DR KEVIN KEYES DC (GUEST): Yeah, you got to do the breakfast, the lunches, whatever they are, shake the hands and tell and just tell people what you’re passionate about, what you see, what you know, how that’s infectious and people people. I don’t know too many people that I tell about chiropractic of the chiropractic story and that they’re not interested, you know. So you got to press the flash, you got to get your face out there. Speaking in front of groups, just get over yourself. It’s not about you. I’ve just learned that. You know, it’s like you have something to give to people and go out there to give. It’s not about you standing up there. It’s really about a message to be able to help people and they can see that. They see the genuineness of that. So speaking, of course social media and showing who you are, again, your authenticity, get involved in the things that you like. So for example, I enjoyed doing some triathlon work and I got involved with those people. So the swimming and the biking crowd and running is just painful. I mean, so the running crowd, that’s a whole other story, but my kids, at their school, we got heavily involved in their school, got involved in their sports and their families. So again, and they got to know us and know that, hey, what are the real deal? We really care about these people and if you’re going to get helped out, this is a guy to go to. So those are the things that, again, it’s not a super quick response. But I mean, over time, it’s a proven recipe.
JAMES CHESTER (HOST): Well, I think there’s an old saying that 9-10 of it’s showing up. Yeah. And I think that building yourself into becoming a pillar of your local community is something honorable. And I think that every chiropractor should go out there and strive for that. They should strive to become somebody that’s really referable from the leaders of the community. And if you can go do that, you can build partnerships and relationships with people that are running great businesses in your local community. Like, those are the people that are going to send you the most people. And I’ve always heard this that like the person that you think will be your most likely referral source will not be, the person that you think would probably be your less likely referral source becomes your most like the person that will refer you the most people. So treat everybody well. Sometimes somebody told me never looked down on somebody because Monday you might be looking up at them or they might be your number one referral source. Let’s talk a little bit outside the pocket that I’m not about private practice. But let’s talk about this profession. You said it earlier when we were on a pre-interview like chat that you think that the chiropract profession is like positioned to do really well since the whole like scam demi-kitt us and that we’ve dealt with this whole like dystopian idea that everybody’s like sick. So let’s talk a little bit about where do you see chiropractic position itself in the next 10 to 20 years?
DR KEVIN KEYES DC (GUEST): Well, let’s just say that in the last few years we’ve seen more neurological injury. And technology is really impacting our structure and our function as well. I mean, we are the healthcare provider that really can help these people through chiropractic, through adjusting, through the lifestyle of good nutrition exercise habits, teaching good habits, teaching the benefits of sleep and supplementation and these other things in addition. I believe that all of those things are pertinent to chiropractic and to helping our patient. Because ultimately what I see chiropractic is that the nervous system and we live our lives through our nervous system. And so what I’m making an adjustment is to bring people from their high sympathetic stay, their fight flight and bring them into this place where they’re connected, right, to the intelligence of their body that knows the best version of them and how to affect their expression of their genetic material. So that being said, I think we’re positioned very well. I look forward. So I would just say to everybody is look with optimism, but it’s going to take good leadership and some restraint and to do it and to do the work and to just love, put love first, loving and serving others, put that at the forefront.
JAMES CHESTER (HOST): You know, I think that you’re definitely spot on with what it takes to get us to the next position of caregiving and care providing. I think that that’s really the greatest thing is because I’ve always told people the chiropractic is not in the healthcare profession. It’s in the care of health profession. And I think that healthcare has been hijacked. Unfortunately, yeah. And they call it whatever they want to, but it’s ultimately sick care. And they want people to have like some type of a symptomatology first before they will administer something to people rather than being proactive. It’s staying healthy there that we’re always banging the drum for the reactive from symptomatology. So I also think that chiropractic is super, super well positioned moving forward because the real truth is primary care providers are tired of what they’re doing. Yes. And they beat down and their patient visit times are like seven minutes and they have to see so many people on day to hit their quoted, hit their bonuses. And I think that people are going to be less and less like excited to become primary care providers and become doctors because of those reasons. And they’re probably going to gravitate more towards chiropractic because, oh, we can be an entrepreneur. We can be a real, we can really get people better. We don’t have to like bow down to the insurance model and to the pharma industry. And I think that’s really what kept chiropractic so valuable for so long now is chiropractic has stood alone and they said, Hey, you guys can do that stuff. Recruit the physical therapists. You guys can do that stuff. We’re going to do this over here. We’re going to stick to our philosophy. We’re going to stick to our own science and we’re going to stick to our own art. And you guys can work with those groups, but hey, chiropractic is stand alone. So I think chiropractic has a beautiful future ahead of it.
DR KEVIN KEYES DC (GUEST): It does. And I think that again, putting that the nervous system and the care of people and health and wellness at the forefront of that. Otherwise we are in this competition with physical therapy. And I mean, I’ve never, you know, we, when I was going back, going back to my story back in the early days, they wanted to put me in the physical therapy department. And then I dug my heels in and I was like, I’m not, I mean, we’re different. This is just unique. You can’t, we can’t do that. And I think when you meld them in, you just, you lose that we need our uniqueness as for chiropractic. I have so many patients that have been through all the other modes of care. And then I’m okay with being their last resort. Those are the best patients, man. They’re so grateful. We welcome them in with open arms and just, you know, love to help those people.
JAMES CHESTER (HOST): And then their whole narrative to you is why didn’t anybody tell me about chiropractic sooner?
DR KEVIN KEYES DC (GUEST): Yeah. Yeah. And my question is, would you have listened?
JAMES CHESTER (HOST): So I’m really curious. I have two more questions I want to ask you about. Who are some of your mentors, who are some of the people that inspired you to become the man that you are, whether in practice or for your family?
DR KEVIN KEYES DC (GUEST): All right. Well, I guess as specific, we’ll start with chiropractic here first, specific to chiropractic in my early days and coming up, you know, I went to national. And you know, this is strange because, you know, Dr. James Cox is not really known for the philosophy side or anything like that, but for his, the Cox Flexion Distraction technique, I was on the research team at the time at national and to see an unemboweled cadaver and to adjust the spine with that instrument and see what it did as a student when I came out gave me such certainty in my mind. You know, at that time we were taught the vertebral subluxation complex, these things and I could see, you know, mechanistically what was going on and prove that and have that certainty. And it wasn’t until I got into practice for a few years that I really developed that vitalistic certainty that man, I just, I know that the body is created to get well. I just need to do this and you also need to know when that is appropriate to say, hey, you know, this person is in a lot of, you know, severe pain. We might need to put the fire out before we get on to renovating them, you know. So that was one of the, as I went along, you know, Mark Santa, I’ve joined his group for a while and then I got very, very fortunate to transition into a Dane Donahue with eight weeks to wellness. That was an awesome, awesome time and a lot of growth in practice with him and introduced to, really, he’s my brother that brought me in and introduced me to a lot of great people within the profession. And you know, Paul Reed, Alex Vadann, Mike Southwick, just great mentors to me, brothers, mentors. And then Chuck Gibson, you know, he’s one of my heroes. And he’s only, you know, again, for being at his age to be so spry and to be nimble and mentally just sharp. He’s doing podcasts even now at this stage. And so he just has passion. His work isn’t done. You know, he has, he’s not just sitting on his laurels in retirement. So those are some of my chiropractic and professional mentors. I’d have to say obviously, you know, family wise, I was super, super fortunate to have a great father, great parents. I would say even both my parents, they were just great human beings. Just showed a lot of love in our home. Always had a high level of expectation, but you know, made you do the right thing even, you know, when you didn’t feel like doing the right thing. They taught me accountability. So, you know, super grateful for my parents and then, yeah, that’s.
JAMES CHESTER (HOST): So I appreciate you sharing so openly. I think that there’s a lot of takeaways there for people. If you guys are like curious to learn more about any of his colleagues or mentors, listen to this episode a couple of times through just write those names down, reach out to Alex, reach out to Dayne, reach out to Mike. I mean, there’s some really good names there’s Paul Reed’s a great guy. Chuck Gibson, he is actually the first guy I believe to ever start practice management for chiropractors. So, really cool. And actually Chuck’s been on our show too. So go look at his episode and find out more about Chuck Gibson. What a legend. And then, yeah, it’s really cool to hear like how, you know, family really does have an impact if we pay attention over the years and creating us to who we are and why we’re doing what we do. Last, last question. I like to close out with miracle stories. Okay. Is there something that you’ve seen over your 25 years of practice that you think would inspire the future generation of chiropractors?
DR KEVIN KEYES DC (GUEST): Man, this was, this is a hard question because I’ve seen a lot of miracles and miracles. So I, you know, we talked earlier on in this podcast, we talked right off the bat about, you know, having, you know, one or two adjustments and so forth, not really making an impact. In my first year of practice, there was a gentleman, it was actually my father-in-law’s buddy who was a policeman, who was hidden in an altercation with a bowling ball in his head. And he had headaches, like his, like we’re talking 20 years worth of headaches and one adjustment and still to this day, when I see that guy, he’ll tell me, just cured him. One adjustment, the one hit wonder. So I had to, I had to throw that in there because that’s funny. But I think the miracle, the true miracles that I see are having to do with life. And I just don’t know why this, this just fascinates me in it. It really, I get super stoked about this and it’s happened so many times in my practice where during my consult and I talk about it and there’s a woman of child-rearing age and she doesn’t even share with me that she was having troubles with fertility. And you know, through her care, she’s gotten, she’s been able to get pregnant. And so I’ve seen that, I’ve had people share it, I’ve had patients come in and when they’re under regular chiropractic care, we take them from that fight flights, high sympathetic, bring them into the parasympathetic where their fertility starts to regulate over a few months and these people are able to conceive life and not only conceive it, but bring that through a healthy delivery. And you know, the next thing would probably be those babies when you see, because they can’t talk to you, you know, it is what it is. And man, you want to develop some certainty, start adjusting some babies, you know, assess, correct, you know, detect correct, find it, fix it, leave it alone and then see what the parents say. And you know, that, those to me, I just love it because those are, those are miracles.
JAMES CHESTER (HOST): Yeah, you know, I think that there’s so much love that goes into the, the giving care to people and running a practice. You know, I asked the question today, what would be some advice that you would give to people that were starting out and they’re, they’re building the practice the first year. And I told, you know, one of my trusted colleagues that, look, man, if you don’t love what you do, then you get yourself a job that you don’t want than Dr. chiropractic. You have to want to take care of people. You have to want to be a servant to your community. You have to want to be good and apply your skills to adjust people. And whether that’s the baby or the guy I got hit with the bowling ball, like everybody’s looking for somebody. They just don’t know it’s you yet. So with that being said, your episode 548 of the Cara Hustle podcast, if people wanted to connect with you or reach out to you, where can we send them to?
DR KEVIN KEYES DC (GUEST): Yeah. Send them over to my Facebook page, my personal page, they can always Facebook message me there. I’ve got my email DRKEES Dr. Keys at WFCWellness.com. That’s for Woodlands Family Chiropractic. So WFCWellness.com. Happy to, you know, help any, anytime.
JAMES CHESTER (HOST): Awesome. Is there anything I didn’t ask you that you were hoping to share with our audience today?
DR KEVIN KEYES DC (GUEST): I guess, you know, I just really appreciate the opportunity to share. I love the profession. I think that if you’re new to it, I don’t know many people when you get around a good group of chiropractors that are happier, more full of life people. You know, my, I have friends that are jealous of what we do. Like they’re saying, man, like you’re, you love your, like I don’t love my job. They’re like, I go in, what I do, you know what I mean? So, so I love my job and I just really hope that the younger crowd that’s watching this, that they’ll have as much joy as what’s brought me in my life.
JAMES CHESTER (HOST): Well, that might be our introduction, fall in love with chiropractic, fall in love with it. Well, Dr. Kevin, thank you for being on with us today. It was a real pleasure to have you on the episode 548. I’m going to close up by telling everyone here just one story way. Keep hustling. I’ll see you guys on the next episode. Thanks so much, Dr. Kevin. Don’t worry, man. Bye for now. Yeah.
JAMES CHESTER (HOST): Thanks for listening to Chiro Hustle. Don’t forget to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling. And check back next week.
This episode is sponsored by the Transact Card, A-Line life, Brain-Vased Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
Reversing Autoimmune Diseases without Drugs with Dr Benjamin Benulis DC – Chiro Hustle Podcast 547
Mar 28, 2024
Dr. Ben is the author of the book “Create Health: Reverse Autoimmune Disease Without Drugs or Their Side Effects”. In addition to practicing as a DC in Scottsdale AZ, he coaches people on reversing autoimmune diseases like Rheumatoid Arthritis and MS using diet and lifestyle.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, a line life, Brain-based health solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 547 of the Chiro Hustle Podcast. I’m your producer, Luke Mallett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Benjamin Benoulis. We talk about how to reverse autoimmune disease without drugs or their side effects on this episode. Stay tuned!
JAMES CHESTER (HOST): Welcome back! This is another episode of the Chiro Hustle Podcast. They have Benjamin Benulis on. This guy has been out of Chiro School for six years.
JAMES CHESTER (HOST): He is working on some of the worst case scenarios when it comes to people’s medical framework. And that is their scaffolding looks like a body, but they’re sick from what then. And that’s autoimmune disease. And a lot of people don’t know what to do or where to go for these things. So I’m really excited to talk to him about his book, Create Health and Reverse Auto Immune Disease Without Drugs or their side effects. I think it’s going to be a really powerful message that he’s going to share with us today. And we’re going to touch on topics of autoimmunity, the big seaward, COVID. I know that that’s something that a lot of people are still curious about and how to help people with those types of transgressions and where we are today, which is hopefully better, but we’ll see. And then I know it’s another big topic and I’m sure I’m going to get some social media pushed back from the platform. So we’re going to talk about vaccine injuries. And I think it’s kind of like one of those topics that’s like, if you know anything, don’t talk about it. But hey, this is Chiro Hustle and I’m going to give you the intro. So you are a big why. Why do we do what we do? Well, we believe in freedom of speech. We’ve never censored anyone. We wholeheartedly believe in the First Amendment. People should be able to say what they want to say when they want to say it, wherever they want to say it. And on Chiro Hustle, that’s what we provide. On top of that, we also believe in medical freedom and family health freedom. They’re not the same things, but we want to make sure that we support Chiro Project because I do believe that Chiro Project is the only thing that stands in the way between freedom of health and medical freedom and medical tyranny. So those things that I believe and I think a lot of people listen to our show believe in too. And all I ask people that get into this episode is to share the show. That’s our feat. For listening to what we do and for all the time I provide to everybody, please share the show. If you’re out there, it needs to hear what we’re talking about today. So hit the share button, comment, share the show on all platforms so everybody can hear what Dr. Benjamin has to share with us today. And then we’ll get more philosophical within the Chiro Project profession. I do believe in protecting the Sacred Trust that people want to know more about Chiro Project, go and search for BJ Palmer’s last words, go and search for BJ Palmer Sacred Trust. You’re going to find out more about Chiro Project than you ever knew I’d guarantee you. And then I know this is a long intro, but it’s all necessary stuff. And I always tell people if you don’t listen to the whole episode, at least you know where we stand with with our show. And then we support civilization based Chiro Project because they’re taking it out of the schools. And I want this to get on every campus and I want every Chiro Project present to hear these shows because what you’re doing is taking the philosophy out of these schools, which is not okay. It’s not okay with the Chiro Project profession. Like in intelligence and universal intelligence, they’re not historical context. They’re real deal chiropractic terms and knowledge and philosophy. So we believe that when man or woman, the physical gets adjusted and connects them to man or woman is spiritual. And with that being said, this is episode 547 of the Chiro House of podcasts. Dr. Benjamin, welcome to the show.
DR BENJAMIN BENULIS DC (GUEST): Glad to be here, Jim.
JAMES CHESTER (HOST): Yeah, lots of fire there, right?
DR BENJAMIN BENULIS DC (GUEST): Oh, yeah.
JAMES CHESTER (HOST): Yeah. So I do like the first question that we always ask people is your story because I’m curious and I don’t know much about your background. I got a bio of like two and a half sentences. So tell me your story and how did you get into this beautiful profession?
DR BENJAMIN BENULIS DC (GUEST): Sure, and I’ll try to keep it succinct, but it’s a roundabout journey for sure, my man. So grew up in Massachusetts, very like traditional New England upbringing. A lot of medical doctors in my family was brought up heavily indoctrinated into the medical model. Grandfather was a medical doctor, stepdad’s a medical doctor, uncles, stuff like that. So actually wanted to be a biomedical engineer. And I went through like a special program in high school called the biotech academy, which was basically an indoctrination camp to become a pharma goon and went into college studying biomedical engineering and the first semester ironically was when they started putting pharmaceutical ads on TV and never seen them before, right? And that was like when it first came out, it was really weird because it was like, you know, take Prozac and like you’ll feel better. And by the way, side effects includes nausea, vomiting, diarrhea, death, dismemberment, like shitting your organs out your ass. And you’re like, whoa, okay, that’s pretty crazy. And so I was seeing those and I was like, man, I just don’t. And then there was like Viagra ads. And I was just like, this is what I’m working on. This is my path. If I can like this, like innately something was like, no, no, jump ship, open the side hatch and roll out because this is going out a bad way, you know? And this was like late 90s, right? And so just, you know, I had an act for math and science. I went into mechanical engineering, worked about 10 years in the tech industry doing microchip stuff, you know, fancy schmancy tech job. And you know, who was good at, made good money, never really felt like I was doing anything like worthwhile in the world. And but just stuck with it because, you know, like it’s society’s expectations. Like I was in the eyes of the average person. I was, I was winning, you know? But I didn’t feel filled. And in my late 20s, I came down with sort of come down with a bunch of health problems that doctors couldn’t diagnose or really tell me what was going on. And I just kind of got the run around from the medical system. You know, if you go to the general practitioner, like I got chronic fatigue, I got chronic muscle pain. And at least digestive issues, my hands are breaking out in this weird skin condition. What do you do for me? Oh, we’ll send you to the dermatologist for your skin and the gastroenterologist for your stomach and the dermatologist for your pain. And it’s like, oh, okay, cool. Like I’m going to get the treatment. You know, so one doctor explodes into like five or six. And they’re just giving me, you know, like each one’s doing his own test and whatever. And then basically just giving me the run around like the Pope and an abortion clinic, man, like just no answers, right? And like, oh, your lab’s looking normal. Everything’s fine. I don’t think I was wrong with you. Oh, it must be all in your head. Oh, it must be anxiety. Oh, you know, I think you just need to, you know, you think you’re going to go in with the mystery medical condition. It’s going to be like a show house where they’re like, I’m going to figure it out and do whatever it takes to figure it out, right? They’re like, no, it’s more like, oh, if you consider that maybe you’re crazy, you know, you’re faking it. So you know, after about like six months of that, I just kind of get fed up of like, it’s getting worse, you know? And so I start like looking into things on my own because I’m like, I kind of put my hope in the medical system and just realized I just weren’t equipped to help. And so it’s very reluctant, right? And I start just being a, being a, you know, the term biohacker didn’t exist back then, but that’s what I was doing. I was just like massively self educating, massively self experimenting. And so just started, you know, reading up on things, trying things. And I came across information that was like, well, if you change your diet, you know, maybe realize problems go away and not doing that, whatever, you know? But it’s continuous things, you get worse and options kept running out. It’s kind of painted into a corner like, okay, I guess I’m going to do this. And so this is like 2010ish. And meanwhile, like my chronic fatigue so bad, I can barely function at my job, you know, like I’m in so much pain, like the conditions continuing to get worse. And so I’m like, okay, I’m just start making smoothies. Like I’m just, that’s a way of heating healthy, right? And then I went upset my stomach. Like I was eating everything out of a microwave, right? You put the food in the microwave, you close the door, you hit the button, the minute later you got your food. Well, okay, I’ll just do the same thing with a blender, like open up the blender, throw the food some vegetables in, hit a button or two, and bam, just knock it back because I don’t, I don’t want to make it complicated. So that’s what I started doing. And started feeling better. And like the more I did it, like, whoa, like, you know, the better I felt. So started educating more and more on it and came across a lot of the old school natural hygiene guys who were chiropractors around like, from about like 1920 to about 1950-ish who ran fasting centers and basically sanitariums where people would come and like just eat healthy food and fast and rest and heal all these crazy chronic diseases. And so that got me just real excited. Like I just became like, you know, I was kind of self-educating the beginning because I wanted to get better. But then as I felt better and saw results, I was like, man, how come I never learned any of this stuff? You know, and just started reading books and books and books and books. And it was interesting that all the guys that were doing this were chiropractors because I was taught growing up like, you know, you know, those people are just, you know, guys who are too dumb to go to medical school, you don’t want to stay away from them. You know, meanwhile my stepdad just has like fifth or sixth neck surgery, you know, can’t pull up his own pants. How’s that working out for you? So at some point, like I was able to heal everything with diet and you know, it’s still working the tech job, getting more and more disillusioned with it. And at one point I thought, man, I should just like, I should become a doctor. Like I know way more than all these like chuckleheads couldn’t get me better just from like reading books in my own healing journey. And I was like, well, what I want to do, you know? And I was like, MD was like off the table. I was like, I’m not going to spend five years learning drugs and surgery because I’m never going to do it, you know, like just for the credentials to help with that. And then I was like, naturopath, you know, maybe, but I was living in Texas at the time and it wasn’t licensed. So it kind of stumbled into chiropractic kind of backdoor. And then a lot of these guys that I looked up to were chiropractors. And you know, I had gone to them for various like sports injuries over the years, but they were all like pain docs, like kind of, you know, mixers, whatever you want to call it. Like they weren’t really subluxation based. But they helped me, you know, for sure. So I was like, there must be this like old school cadre that’s kind of died out, in my opinion. I didn’t really know about principal chiropractic. Like, I just thought that that was something that just kind of died. And but I was like, that’s, you know, that’s what I want to do. And so like we were talking about, I went to LACC and it was cool because I kind of fell in with the people in the know early on, like one of my classmates was like, we’re going to go to this dead chiropractor society thing. Like you should check it out. I’m like, okay, cool. Like, like you’re one of the cool ones. I’m like, okay, whatever. Like I really didn’t know I was getting myself into with the school and everything. And went to the first DCS meeting met Billy D. And was like, oh, okay, this is exactly where I’m supposed to be. Awesome. So yeah, went through school, did a preceptorship in place called True North Health Center, which is a fasting center run by Dr. Alan Goldhammer is a DC in Santa Rosa, California. It’s a residential inpatient inpatient place or basically people come and eat the food and do supervised fasts and heal from, you know, autoimmune disease, heart conditions, stage three, four cancer, all kinds of stuff, Parkinson’s, you know, all kinds of craziness. Like I saw it happen in real time. The people come in there sick and leave a month or two later like completely freaking transform. So that was a cool experience. And then, you know, just kind of, there was really passion about what I was doing. You know, first few years I’d in practice, I didn’t know what, I don’t know, I just wanted to help people. I had a skill set. I got really into network, networks final in school. Still practice that, love it. And it was just kind of slinging my thing, doing my thing and, you know, trying to help people and really struggle with marketing and sales in the beginning. But I caught my sea legs and put out a book last year like we were talking about. And so, so yeah, I mean, I still practice as a DC. And I put my time about 50-50 between adjusting and health coaching. And yeah, it’s basically my story.
JAMES CHESTER (HOST): You know, you said a lot of really like fundamental things. I have one follow up question. Sure. When was your first chiropractor, Jess? And how old were you?
DR BENJAMIN BENULIS DC (GUEST): I was probably like 23, 24.
JAMES CHESTER (HOST): Were you on chiropractic school then?
DR BENJAMIN BENULIS DC (GUEST): No, no, I didn’t start chiropractic school too. I was like 31.
JAMES CHESTER (HOST): Okay. So what was your time like understanding chiropractic coming from a medical minded family and background and then starting to do all this study and when did it like strike you that like chiropractic was a thing that was helping besides the fasting?
DR BENJAMIN BENULIS DC (GUEST): Good question. When I first started, honestly, I was in a relationship with a girl who had like worked for chiropractors. And she was just like, you got to go see this guy. It’s like, you got to get adjusted. It’s good for your health overall. And I was like, does my insurance cover it? And she’s like, yeah. I’m like, okay. So I just go as guys, you know, and I’m just, my insurance is covering. And I’m just going and seeing this dude, Dr. Daniel Gonzalez Austin, Texas, awesome guy. And I just, I didn’t think much of it. Like I never really like dealt with back pain. So I, until I herniated to disc in the gym in chiropractic school in 2016, that’s another story. But yeah, it was just, then I had an experience where I was a competitive amateur hacky sack player in my 20s and I jacked out my knee pretty bad. And it just so happened at the office I was working at, they had these people that were treating sports injuries and you could get your first appointment free. And this guy worked on my knee. It was like, it was like soft tissue stuff, like kind of A.R.T. type stuff. And, and like, I really thought the knee was, he’s going to need surgery or something. He got me better in like three visits. And so I was like, oh, okay, cool. And then it was funny was like, when I started, I started like going to other chiropractors, just kind of as a hobby. And just like, I was curious because I was a mechanical engineer and they were dealing with biomechanics and like, it was just interesting to me. And I would like talk to these guys and I, I just found myself like interested in what they were doing, never thinking I would ever get involved. And it’s just the profession fascinated me like that, what they were able to do. And so, but then it was like what really got me was like, you know, I had experienced this, this, this healing whereby I just removed the obstructions to my body’s self-healing abilities by taking out all the crap food and just giving myself like the optimum human food. And, and we really had this real like firsthand realization of like, wow, the body heals itself. You just got to do the right thing. You got to remove the obstructions. And so when I was reading about, you know, like looking into schools and everything and like reading about chiropractic philosophy is like, oh, it’s the same principle, remove the subluxation and then innate and the body does the work like, oh, okay, that aligns with like what I’m trying to do. Like, this makes so much sense. Well, how come it took me 30 years to figure that out? How come there are people, you know, in labs at freakin Pfizer, like thinking they’re going to science up the next cure for fucking whatever. It’s already in here, you know?
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, a line life, Brain-based health solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
DR BENJAMIN BENULIS DC (GUEST): So I want to get more into that stuff because I do think that they make a pill potion or motion for everything.
JAMES CHESTER (HOST): And you have to think that there’s an outside in perspective that’s going to like make their mind select the magic, you know, I think that we’ve been hook line and sinker into a position that we don’t know where to go who to trust. And I do think honestly, like, I don’t know because I’m not scientists, but I have to say that auto-mute is on the rise. And probably a lot of people are really like interested in finding a practitioner that can help them with that. And that being in the title of your book, do you think that the title of your book has helped you grow your practice and market better?
DR BENJAMIN BENULIS DC (GUEST): Yeah, absolutely. You know, and it’s funny because the title of the book was like a, I remember just going back and forth with the publisher like, what are we going to call this freaking thing, you know, because he came up with all these names and I’m like, I don’t like that, I’m like that, I’m like that, I’m like that. And it was, I think it was one of the, like one of the first chapters I was just trying to explain the overall principle of what I’m doing, which is very similar to chiropractic. That’s just like, it’s not about fighting disease, it’s about creating health. Like, folks, just stop trying to suppress symptoms and like fight your disease. Work on bolstering yourself and up leveling your health and creating health and that you’ll eventually create enough health to not have disease. I think that was the, like the fundamental principle I was trying to get across to people. And then I was like, well, let’s just call the book that. And I was like, duh, I want you, I want you, like, you know, it was just like a light shine down. It’s like, oh, yeah, of course, you know, Occam’s razor, make it as simple as possible. So yeah, and then the book, you know, just having a book, writing a book sucks. I hated writing, you know, basically the book people ask me how long it takes to write. It was like, you know, eight and a half years of procrastination and six months of hard work, you know, like having a book’s great. And yeah, it’s definitely helped throw my practice and it’s, it’s a calling card. You know, I actually just met someone, I’m sure we’ll get into this. The other day it was a PI attorney and she mentioned, just happens to mention, or she works for a PI firm and she just happens to mention passing. Oh, and we also do vaccine and injury litigation. And I’m like, whoa, we got to talk, you know, so I run into her today. I’m like, take this book and like we’re going to, you know, you’re going to talk to your attorneys to do vaccine injury litigation because I can help those people. So yeah, it looks great. Highly recommend it for every doc. Write a book on something.
JAMES CHESTER (HOST): So auto immunity, it’s a big topic. I know we have, we don’t have a whole lot of time, but I do want to cover auto immunity. I want to cover COVID and I want to cover the back injury topic. So let’s jump right into topic one. Auto immunity. Why are people so damn sick right now?
DR BENJAMIN BENULIS DC (GUEST): Good, great question. And yeah, like you mentioned, it has really bloomed up, you know, like in the 80s, it was one in 10,000. And, you know, you know, last I had checked in 2016, it was like one in seven. Someone told me the other day is one in four. It’s toxicity, man. It’s toxicity, you know, toxins, traumas and thoughts, you know, but I think for the most part like, you know, it’s a combination of those three without immunities, but heavy on the toxicity and it’s coming from, you know, the air, it’s coming from the water. It’s coming from the vaccines. It’s coming from the food. It’s coming from the soil, you know, we’re just decimating everything with pesticides. I mean, it’s, you know, it’s in the, it’s in the beauty products. It’s in, you know, it’s in everything. It accumulates in the body and that’s what’s really going on. It’s not really so much the body attacking itself. It’s just the body not having being so overloaded with toxicity that it can’t expunge it, but it tries to. And so that’s it. The autoimmunity is really the body’s attempt to eliminate the toxicity that it just has too much of.
JAMES CHESTER (HOST): Well, I’m a real visual guy and I tell people the reason people get sick is because they get too many toxins and it’s like a sponge. And if you never ring the sponge out, like it’s not like an old sponge, like, oh my God, I got to throw that away. Well, problem is that you can’t throw your liver away. You can’t throw your gallbladder away. You can’t throw your kidneys away. Yeah. But I think that those are the places that a lot of this stuff stores up and it stockpiles inside of people. And you know, from chiropractic knowledge, there’s things that cause subluxation, thoughts, and toxins. And a lot of times, the last thing for people to really get to is the toxins because they’re focused on the pain, the auto suggestion, love the thoughts. And then the toxins is the thing that kind of gets like, you know, if we get to weight loss, then maybe we’ll get to the toxins. But a lot of times you’re either a real deal of chiropracture that all you do is check into tech and correct retrieval subluxation, or you’re, like you said earlier on when you are doing our intro, a mixer. And you do nutrition and you do detox and things like that. And most of the way that I found that chiropractors make money outside of just doing adjustment is the detox option, which is weight loss. So if we get really lucky with a practitioner, they’ll take the title of being a mixer and they’ll go and help people with real conditions inside the body, which are diabetes and, you know, helping people with these toxicity, low issues, metabolic syndrome, and they help reverse some of these things. And that’s why I love reverse autoimmune disease without drugs or their side effects. And then we get to this thing that happened over the past couple of years called COVID. And I know that’s a topic that you wanted to jump on like a grenade today. So let’s talk about COVID and how that interlaces with these topics that we’re discussing today.
DR BENJAMIN BENULIS DC (GUEST): Yeah, sure. And it’s funny because, you know, I kind of smell the rat with COVID like right away, you know, because, you know, you’re prior to being, oh, everybody’s going to die measles. Oh, everybody’s going to die a Zika virus. I was like, okay, here’s the next thing that’s trying to hype up, you know. I didn’t really think that it would escalate to anywhere near what it did. But you know, it’s funny. I got into the vaccine thing just because I was like intellectually curious about autoimmune disease. Like I just kept digging in the rabbit hole. And it’s like everyone’s saying it’s genetic and like that doesn’t make any freaking sense. And we’re getting to COVID here. I’m just kind of backtracking. You know, it’s like how can with the gene pool change where, you know, now it’s 200 times, 1000 times more, you know, prevalent. Like that doesn’t make any sense. So I knew there had to be a cause and I was digging and digging and digging. And I kept, you know, my shovel kept hitting vaccines, you know, that they would show up as side effects and studies. And I was like, man, this can’t be. I thought those things were, you know, that those things were sacrosanct. And you know, it was just like the data was there. And then you learn, oh, wait, they’re not doing placebo controlled studies. And they’re only testing it for like a few weeks or a few months. Like this is, this is not really adding up, you know. And so that got me curious about vaccines. So it’s trying to find a freaking cause for autoimmune disease. And so that, you know, got me into the whole like autism, MMR, facts, the movie rabbit hole. And so when COVID was happening, I was like, okay, here we freaking go, you know, like 20, 20 giant vaccine commercial.
JAMES CHESTER (HOST): Do you think that their rabbit holes or you think they’re rat holes?
DR BENJAMIN BENULIS DC (GUEST): Either one. Yeah. You know, rabbit hole. A bit cleaner. Yeah. So yeah, you know, just started speaking up. And I really thought a lot of people in the profession would. I was kind of disappointed at like how many like just kind of stuck their heads in the sand, you know, put their, put their face rag on and just try to keep, you know, and so, but I was just like not having it. I was like, this is what I got into this profession to speak out against. And it’s funny because it like I was not intending to, like I just garnered all this social media attention just because I felt like, man, no one’s speaking up. Like I got to fucking say something. Excuse my language. And, and, and then I had a lot of other DCs, you know, 2020, I’ve been in practice like three years at that point. Like I was still a baby DC. I had guys who were in practice like 25 years reaching out to be like, thanks so much for speaking up, man, you’re such an inspiration. I’m like, dude, stop thanking me. And you speak up too, you know, well, I can tell you that I can tell you have a lot of
JAMES CHESTER (HOST): justice inside your, like your principal, why you do this stuff.
DR BENJAMIN BENULIS DC (GUEST): Yeah, man, because I was one of the people who was run over by the medical system and like, you know, left on the side of the road for dead. So, you know, I am, I do this out of, you know, a lot of passion.
JAMES CHESTER (HOST): So vaccine injuries, meeting with this potential group that are doing vaccine law and injury cases, where, where does that have you today?
DR BENJAMIN BENULIS DC (GUEST): Um, you know, it just kind of shows up in my doorstep, man. Like I had one guy who came down with this super rare autoimmune condition called Pemfagoid Bullis. He’s over in India. And the match, the internet, his daughter was a physical therapist in Australia trying to figure out something for her dad, finds my book on freaking Amazon, buys it, gets my contact info, calls me, begs me to work with him. You know, I’m like, oh, give this a shot, you know, and within like four weeks, like massive transformation. I was like, wow, okay, this, you know, because I, part of me was like, man, you know, it’s not a R and A, it’s different, it’s going to permanently change your DNA. Like I don’t even know if we can help it. No, the principle, the, the principle that the body heals itself when the obstruction is healing or removed is, is, is, is, is, um, I don’t know the right word I want to say, but it’s infinite. It’s always applicable. Yeah.
JAMES CHESTER (HOST): So we, without a doubt. So how do you get to, to point where you start helping people? Like what is your protocol that makes it what you’re doing work?
DR BENJAMIN BENULIS DC (GUEST): Sure. I mean, it’s, I, you know, I, it’s, it sounds like kindergarten level, but I’m just focused on eating massive amounts of fruits and leafy green vegetables. So I mean, we’re talking like, gerson therapy, 10 pounds a day, you know, whatever, like
JAMES CHESTER (HOST): the gerson method.
DR BENJAMIN BENULIS DC (GUEST): Yeah, the gerson method is based on juicing everything, but yeah, pretty similar. Yeah. Yeah. So, um, you reduce the incoming toxicity load, right? So like as close to zero as possible. And then the body can go, oh, now I can get rid of all this backlog of crap that’s built up in the liver, the kidneys, the gallbladder, the skin, the basses, whatever. Yeah. And that’s, that’s, that’s the fundamental principle. The body heals itself. Just give it the right conditions to do so.
JAMES CHESTER (HOST): Yeah. I say this almost on every show. The body needs to have an extra and it simply needs to interference. Once we clear the interference, the body’s a self-hailing organism.
DR BENJAMIN BENULIS DC (GUEST): It’s not mechanistic at all.
JAMES CHESTER (HOST): And that’s really the power of the adjustment. Once it clears up the subluxation, the body has a chance to chill out and go to parasympathetic and actually reduce systemic inflammation, reduce systemic, you know, pain, the pain cycle gets a chance to chill out. And that’s usually like to tear one of why people come to the chiropractor, unfortunately, is they have a pain response. They’re like, Hey, guy, I’ve tried everything else. And I’ve got these 17 things I take every day that are all synthetic and killing me. Can you help me with this thing? You know, like, yeah, sure, I’ll check you. I’ll do a quick x-ray on you. I’ll do an orthopedic exam. I want to find out where your body has some dysfunction and our store function to it. And the body has this magical thing that it does when it functions, right? It starts feeling better. And you know, the thought process change. And the cool thing is, Dr. Ben is when I meet people and I talk to them that have been under chiropractic. You and I worked in the clinic for six years. I’d ask people like, Do you remember what you originally came in here for? Nope. Do you remember how grumpy you were when you first came in here for like the first month and how much of a pain you ask you are towards us? Nope. Okay. Well, you were you’re super grumpy. And now that you can’t remember what you came in here for originally, that means that chiropractic is something that is a miracle in your life, right? Yeah, maybe. But I think that that’s what happens is people are at the end of the rope. And that’s where we are today as a culture is people are like at societal, like like collapse where they’re like, If I have to trust a chiropractor, I’ll go to them because I sure as hell don’t trust the other ones that forced a shot at me.
DR BENJAMIN BENULIS DC (GUEST): Yep. Totally man. It’s, you know, it’s unfortunate that it had to get so bad. You know, I remember saying like, Oh, you know, medical system is going to collapse, blah, blah, blah, you know, like chiropractic pressure is going to return. These natural healing methods are going to return. I didn’t know it would be some crazy death whale where they try to take everybody down with them as they’re collapsing. But you know, it’s unfortunate that it’s had to have such a high body count to get it to end. But I mean, it’s better than it continuing a perpetuity. Say that. I think we’re definitely winning. You know, it may not look like it in a lot of ways because the mainstream media still is kind of grasping onto their last bit of cool non stuff. But you know, it’s, we’re making progress.
JAMES CHESTER (HOST): So this is the part in the show where I ask if people want to work with you, what do I send them to?
DR BENJAMIN BENULIS DC (GUEST): Sure. Best way to reach out to me is on Instagram. That’s one of the most active, so it’s my name, Dr. Benjamin Benulis on there. And then of course you go to createhealthbook.com if you want to pick up a copy of my book. And yeah, I would say those are probably the two best ways to get in touch with me.
JAMES CHESTER (HOST): Create health book. That’s awesome.com. I like the title a lot. And then Dr. Benjamin Benulis over there on Instagram. Yeah. But there’s a lot of questions I sent out to you that we didn’t ask you. But is there anything I didn’t ask you that you’d like to share with your audience today?
DR BENJAMIN BENULIS DC (GUEST): Oh, no, man. I mean, I, I enjoy this. I think we hit all the hot topics. So this was great.
JAMES CHESTER (HOST): Cool, man. Well, I appreciate you being on with me today. Your episode 547 in the Chiro Hustle podcast. And I really appreciate you taking some time out of your schedule to be our guest today and to share your mission and vision.
DR BENJAMIN BENULIS DC (GUEST): All right. Thank you very much for having me.
JAMES CHESTER (HOST): So I closed out this way every time that you’re just one story away. Keep hustling. I’ll see you guys on the next episode. Dr. Benjam Benulis, thank you for being our guest today. Have a good night now.
DR BENJAMIN BENULIS DC (GUEST): Thanks, Jim.
JAMES CHESTER (HOST): All right. See you for now.
DR BENJAMIN BENULIS DC (GUEST): All right.
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, a line life, Brain-based health solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
Bio and Primal Resonance and Vibe Technology with Dr Steven Schwartz DC – Chiro Hustle Podcast 546
Mar 25, 2024
Dr. Steven Schwartz is the founder and President of Bioharmonic Technologies, which is a human optimization technology and therapeutic music company created to raise the vibration of the planet and harmonize humanity using sound, light, frequency, and vibration.
Since 2000, he has been specializing in the bioenergetic correction of systemic inflammatory conditions, autoimmune diseases, allergies, and chronic pain, as well as the optimization of human performance.
He has been the clinic director and chief over-seeing practitioner of numerous multidisciplinary alternative integrative medicine facilities throughout Colorado.
Dr. Steve studied Sports Medicine and Biology at Northeastern University in Boston, Massachusetts and holds a Doctorate of Chiropractic degree from New York Chiropractic College.
He is an exemplary lecturer and teacher that has educated countless doctors, healthcare practitioners and the general public on integrating a new understanding of human physiology along with new cutting-edge technologies.
He is a visionary technology designer, sonic alchemist and evolutionary performance expert, who has developed numerous vibrational-based technologies and biofeedback systems since 2007, with his most recent product called the V.I.B.E.S. (Vibrational Individualized Body Enhancement System). Dr. Schwartz’s practice philosophy has always been to access physiology at the point of origination, the level of cellular communication, and the level of bioresonance, which supersedes biochemistry. Bioresonance can correct biochemistry, quickly, naturally and non-invasively.
He knows that, the more people who believe in their own greatness, the more humanity can evolve as a collective species.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, a line life, Brain-based health solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 546 of the Chiro Hustle Podcast. I’m your producer, Luke Millet, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we had the opportunity of interviewing Dr. Steven Schwartz. If you want to hear about bio-resonants, primal resonance, and vibe technology, and how it can help with chronic inflammation, stay tuned. Welcome back! This is another episode of the Chiro Hustle Podcast. Today I have Steven Schwartz on Dr. 5, as you can see. This guy is just really exceptional with some of the things that he has been working on. We’re going to talk about his book.
JAMES CHESTER (HOST): We’re going to touch on a topic I’m really not very familiar with, which is bio-resonants, which seems to be something he’s really capable of discussing with us, and we’ll probably get some good target information on bio-resonants. And then he’s created something called the vibe technology. I’ve tried this technology personally. It’s pretty ingenious, and there’s a lot that goes into it. I’ll let him talk more about that. But before we get into episode 546, the Chiro Hustle Podcast, I let everybody know why. Why do we do what we do? First things first is freedom speech. We believe in the First Amendment. I had never censored anybody, even though me as a small guy that just produces a chiropractic podcast has been shadow banned and marginalized within the social media platforms. So I would never do that to someone else. Other things that we stand for are medical freedom and family health freedom. They’re not the same things, but chiropractic, I believe, is the last spot between medical freedom and medical tyranny. So we had to support this beautiful profession. And then we get into more philosophical parts of this profession, which are subluxation and the universal intelligence and sacred trust. If you want to know more about what the sacred trust is, go search for B.J. Palmer’s Last Words. And that will teach you a whole lot more about chiropractic than you previously knew. And then subluxation shouldn’t have to be mentioned in a chiropractic podcast, but it is because they’re taking it outside the school. So my fee for you is to share the show. Share the show with chiropractic students, share it with chiropractic colleges, get it on these campuses that are trying to remove philosophy with subluxation and intelligence and universal intelligence out of these curriculums. So that’s my fee for everybody. Let’s just share it. Share it with the up-and-comer. Share it with somebody that needs to hear this message. And then lastly, the reason I mentioned inate intelligence, universal intelligence, because we believe that when men are willing to physical, get to justify chiropractor, it connects them to men are willing to spiritual. And with that, this is episode 546, Dr. Stephen. Welcome to the show.
DR STEVEN SCHWARTZ DC (GUEST): Thank you, James. I’m really excited to be on your show. I didn’t realize that. So you’re saying that they’ve taken subluxation off the campuses? That’s in no-no word now?
JAMES CHESTER (HOST): Probably out of the 18 campuses that I last knew that were on US soil, they’re removing the lexicon and telling people it’s an antiquated terminology. And that it’s historical reference only, and it doesn’t exist.
DR STEVEN SCHWARTZ DC (GUEST): Interesting. What do they replace it with?
JAMES CHESTER (HOST): Intersegmental dysfunction.
DR STEVEN SCHWARTZ DC (GUEST): Intersegmental dysfunction. I mean, in all fairness, subluxation is not really the, I think of subluxation as like your bone out of play, you know, like, I have a subluxated joint. But that’s the original traditional word. I see that. I see that. That’s an interesting. Process that a little bit.
JAMES CHESTER (HOST): I feel you. And I didn’t think it was a thing either until back in 2016, I go over to speak at a college in southern England, which was called, it was in Burmeth, called the AECC, the Anglo-European Carapractic College. And I made a movie called Carapractic for the documentary. And I took it around Europe and took it to a handful of Carapractic colleges and a few schools and a conference over there. And it was kind of a big thing. And then we took it toward it through Mexico. We also have a translated in Spanish so people could learn about the history of this profession. So I went over there and one of the people that was in charge of the institution came up to me and said, hey, just let you know when you address the students, we can’t talk about three things. And I went with those B. And they said, well, you can’t mention subluxation and you can’t talk about any intelligence or universal intelligence. Wow. So you know what I did, Dr. Stephen? I addressed the students before we showed the movie. We showed the whole movie, by the way. And I said, I was informed that in order for me to speak to you guys tonight, I couldn’t talk about three things.
DR STEVEN SCHWARTZ DC (GUEST): And I mentioned them. What was the third thing?
JAMES CHESTER (HOST): An intelligence, universal intelligence, and the word subluxation.
DR STEVEN SCHWARTZ DC (GUEST): I got a couple of them. Okay, innate universal.
JAMES CHESTER (HOST): Yep. So they’re like, you can’t talk about these things.
DR STEVEN SCHWARTZ DC (GUEST): They’re essentially knocking out the whole philosophical aspect of chiropractic.
JAMES CHESTER (HOST): Yep. So I, my feed of people that listen to this show is to just share it so that those things don’t get removed from the lexicon and the languaging.
DR STEVEN SCHWARTZ DC (GUEST): So that’s it. Well, I think it’s interesting just to not to get off the topic here, but I think it’s really interesting because I was in clinical practice from 2000 to 2016, 15. And then there’s been this, I’ve started developing technologies between 2015, well, the vibrational technologies since 2015, so basically present. And now I’ve been reintroduced back into the profession. And it’s amazing because I see the next generation. I’ve been meeting a lot of new chiropractors coming out of school. And like I was saying, I was just at the Cell Corps conference and some other chiropractors in areas. And they’re like star seed chiropractors. It’s kind of what I feel like the Palmer’s really were trying to manifest back in 1895 or in the turn of last century. And then there was this whole like, you know, the Mercedes 80s and everything went on in the 90s and in 2000s. But now all the, all the, all the indigo children that really are feeling resonant with this holistic, more Western approach, which is known as chiropractic, I feel it’s actually has a window of really stepping into its, into its highest expression of itself. Probably first time ever, I think it’s, it’s putting on the, it’s pants. So now I didn’t know that it’s being regulated. That kind of takes away from a little bit.
JAMES CHESTER (HOST): So before I get into your story, I have a couple questions for you. Have you been adjusted by any of these, these new age youngster chiropractors?
DR STEVEN SCHWARTZ DC (GUEST): I have actually. I’ve had some really good experiences. And a lot of them are very open to a lot of energy work. They became really like the people I’m thinking of really dove into, I think what I call like, you know, the titans of the, of, of chiropractic, you know, dejone and good heart. And so I think almost those guys are almost what I’d say like almost like lost, lost knowledge in the chiropractic profession. So I think it’s exciting. When I used to study them in school, they were the true wizards. You know, I’ve read those textbooks like, what are these guys? What were they channeling? It was all channel information. You’re reading this book. I mean, we don’t learn about channeling in chiropractic school, but my whole practice really shifted into energy based medicine after I came out of chiropractic school. And I graduated from New York chiropractic college, which I thought was a pretty, you know, medically centered school, which I really enjoyed my experience there. But we didn’t. We learned about chiropractic philosophy, but you know, it was more like scientific base, which I liked, but my soul really enjoyed digging into the, into the past, you know, the foundation that that started this profession. So and even magnetic healing, like what was it? What was D.D. Palmer doing as a magnetic healer in the 1800s? Did you ever think about that?
JAMES CHESTER (HOST): Oh, I think about a plenty. And as I may be in a non chiropractor, me thinking about this profession as a whole, I get a different like scope and a different looking glass to look at it because I talked to so many practitioners. And my, what I gather is the youngsters don’t have good adjusting technique. They don’t know how to do like applied like, um, gonset moves. Like they’re all trying to be more energetic and less like, let’s correct. Less physical. Yes, less physical.
DR STEVEN SCHWARTZ DC (GUEST): You know what I think the thing about chiropractors, you go to a thousand offices, you’re going to get a thousand different adjustments, which is the blessing and the curse of our profession, you know, that’s the, that’s the philosophy. Um, you know, I, I really, even in terms of, of what I, what my practice has turned into, um, I love that I’m a chiropractor. Um, I love identifying as a chiropractor. The problem is when I talk about my, they say, Oh, what kind of doctor do I say? I’m a chiropractor and immediately everybody goes into, Oh, you know, oh, my neck hurts, my shoulder hurts, my back hurts. And, and my background is actually in sports medicine. Like I went to undergrad for sports medicine. I went to chiropract school for sports medicine. I wanted to work with Olympians and Olympic, um, extreme sport athletes. That was where my mind was, but within my first year of moving to Denver, Colorado, right out of school, I had my spiritual awakening and next day I know the floodgates open. I came to San Diego and I learned about, um, kinesiology, muscle reflex testing, energy medicine, that was all new, but my body was getting a full by like this. Why? Like, wow, like it just, it was like filling in a lot of blanks that I didn’t have in school. And my practice transformed overnight and really the next 16 years to date to present is hardcore bio energetic and bio resonance technologies. And I adjust, I adjust when I feel people need to be adjusted. I’m a really good, ossius adjuster. Um, doc, Dr. Ken Padgett was the president of New York chiropractic college at the time. And I remember there was a big pushback from students because we didn’t learn all the bio energetic, um, techniques. And you know what he said? He goes, you can always learn those techniques, but there’s, there’s a technique to being able to adjust somebody’s spine, like to really move a bone. And, um, and I, I enjoyed it. I mean, I, I learned a lot in chiropractic school and I feel, um, I, I enjoy that I have these skills of, of adjusting and resetting the bones, like just like the ancient bone centers of the Mayans. I’m living here in Tulum, Mexico. I feel that I’m a chiropractor. But if I go back even further, my lineage, I was probably an ancient Mayan bone center.
JAMES CHESTER (HOST): Yeah, I, I just listen into like you described like the, uh, the love of the profession really matters because, you know, coming from your position as, you know, an adjuster to now, a energetic guy. And I think that they kind of coalesce with each other. You can’t have one without the other. And I think that every chiropractor works with the subtle energies of the body, whether it’s a, I’m going to go instead, like, you know, drop, drop table, you are going to, whatever it is type of adjustment that people are doing. There’s always a shift. And like you said, the reason that chiropractic is easy to come at is because everybody does a little bit different. So I spoke a couple of years ago at a, at a philosophy night up in Boulder for the mile high philosophy night. And my talk was on unity through diversity. And I said that if I go to 10 offices, everybody’s going to have a different technique. So I was like support and love on every practitioner in this room, take each one out to lunch, like meet with each other, support each other and love this profession more rather than say, I do it differently than they do it wrong. So I said, if that’s the case, then we need to become a lot more sensitive with the understanding of what this profession really is. And all of you guys are healers. And all of you guys are right. And all of you guys are credentialed. And I said, for that matter, even the person that becomes the last in class as a doctor, there’s still a doctor.
DR STEVEN SCHWARTZ DC (GUEST): Well, you know what they, you know what they said, my first day in orientation when we started chiropractic school, they said, D’s and C’s make D C’s. And you know what my, one of my dear bestest chiropractic buddies, Mark Habif, if you’re listening to this podcast, I’ll give you a shout out. He was definitely that D and C guy. And I think he’s one of the best chiropractors. I know and you know what he’s ready to retire and do something else, but he kicks him over in a whole time, but he runs a really awesome practice and he’s really heart centered and he’s been able to create a very beautiful light frame self and he’s got a lovely wife and two sons and he’s helping a lot of people.
JAMES CHESTER (HOST): And see, that’s another thing is chiropractic is an identity and a chiropractor looks at another chiropractor says if they want to go do something different and do something outside of just sitting over a table adjusting people that they’ve somehow abandoned the profession or they’re somehow no longer a chiropractor anymore or they’re doing the wrong things and they got lost longer way or whatever. But I think when you have a career doing anything, you can choose to do something new.
DR STEVEN SCHWARTZ DC (GUEST): Exactly. So, in fact, people ask me that’s the number one question I get. They say, Dr. Schwartz, you don’t do chiropractic anymore. And you know what I say? I said, I’m doing the highest expression of chiropractic because chiropractic is not about neck pain, back pain and headaches. Not about adjusting your neck and spine. It’s about removing interference from your nervous system. And what’s happened over and I noticed this in my, over my, my career, there’s an interesting point in time I graduated in 1998. So like in the end of the 90s into the beginning of 2000s, if just look at like humanity, there was really this shift from like even in 2007 when I developed my first biofeedback system, you know apps didn’t even exist tablets did not exist in 2007. So go back seven years prior, we were not bombarded with all this negative electromagnetic fields. We didn’t have 5G, you know, people still sat around and just watch like regular television. We had like cable TV and things like that. It wasn’t, there’s no streaming. You know, there was still genetically modified foods, but kind of at a different level, you know, things went to this hyper toxic, hyper synthetic, hyper, hyper vibrational, negative, positive and negative area that went through this transition into the new millennium. And it’s been building through really if I go esoteric through the end of the mind calendar 2012 and now into 2020 and beyond where we’re in this energetic space, more ingrained now than ever before. And so when they asked me if I’m ever doing, if I do chiropractic anymore, it’s the highest expression because I used to, I learned this in chiropractic school. You learned about three, the three reflexes. Is that okay if I share about the three reflexes?
JAMES CHESTER (HOST): For sure, for sure, for sure.
DR STEVEN SCHWARTZ DC (GUEST): You have the somatosomatoe reflex that’s body to body, my neck hurts. I adjust the spine, boom, now my neck doesn’t hurt anymore. The somato visceral, that’s like, oh, I have asthma and I went to my chiropractor and you adjust my neck. He’s a, or she is a total wizard. I don’t know, it’s weird. Now my asthma got better or my cold got better or something like visceral like that. And then the third one is the visceral somatic reflex. And these are the ones that people are coming in with all kinds of conditions, whether it’s like, you know, respiratory dysfunction, irritable bowel syndrome, whatever is stuff’s going on. They have that, that subluxation, well, I’m not sure these are, it’s intersegmental dysfunction that, that is, that is always out and it’s never, the chiropractors are always adjusting the same thing over and over and over again and it never gets adjusted because it’s not that the chiropractor doesn’t know what they’re doing. It’s because they’re not addressing the visceral somatic response. And that was my entire practice. I used, that used to drive me crazy and I’m like, okay, I don’t want to just sit there and just the same thing over and over again. Like what is that imbalance that the circuit breaker, the spine is off, just like a, just like, you know, you end up tripping a circuit. There’s something in that chain of command that keeps triggering this, that spine to go out, that intersegmental dysfunction. I’m excited to use this, by the way. I’m totally working this into my new curriculum. And so that takes me into working into cellular memory, bio resonance, chronic inflammation, toxicity, infectious agents, infection, vaccines, if the V word is just as poisonous now as the C word. You can’t say V, you can’t say C. So these were all the areas, but we started to work in accessing the nervous system from the inside out. And if you go back to DD and BJ Palmer above down inside out, these guys were working with visceral somatic reflexes, D. Jean-Ann. I mean, these all, and good heart, the people I referenced earlier, when you read their stuff, it was all organ based, all organ based. And so now how do you address them? You know, we do muscle reflex testing to all the different organs of the body and then work with working with the peripheral nerves that would be triggered and cause that visceral somatic reflex. So along my journey, I mean, I created this technology called the VIB which we’ll talk about soon, but I also worked with this laser system. And I created a whole system called neurocircuit repatterning. And it was a kinesiological system where I would muscle test, I would do all the nerve root testing of C1 all the way down to L5. And then I would see which nerve roots are off. And then I would see what organ reflexes were associated with them and see which ones them are off. Then I used a laser. And then with that laser, I would go through and I would use either red or infrared depending on what I wanted to treat. And I would stimulate the nerve root and the organs, clear out that system. And then if there was a third level, if there was still something stuck, it was a cellular memory, some kind of emotional thing. And then we do a whole clearing process there. Miracles. I’ve always wanted to teach that class actually. That was another, that’s one of my programs that I worked with neurocircuit repatterning. It doesn’t exist because I created it. But if you Google it, you’re not going to find it. That’s why I took my name. But it’s a really specialized laser kinesiological program. And it works with the same thing. How do you clear cellular memory? How do you clear the visceral somatic reflex?
JAMES CHESTER (HOST): You know, usually I listen to the next question go, but like, this is like really special because it goes back to old school philosophy. There’s three things that cause a vertebral subluxation, that’s traumas or toxins. And there’s three different levels of it. And there’s old school philosophy that says the body needs nothing extra in it. It simply needs no interference. So when you clear the interference, the body’s a self healing organism. It’s not mechanistic at all. But if you can find that root cause and you could pinpoint that with laser, you could pinpoint that with, you know, muscle testing, muscle testing and then adjusting with like an Osteous adjustment on top of that. Now we’re clearing multiple layers within a person. And now we’re basically on subluxating their nervous system. We’re allowing the body to flow the way it was meant to. And now their pattern is not going to be present long term. You’re actually going in there and bio hacking the pattern of the misalignment, whether it’s a scoliotic shift and it’s getting worse or whether it’s forward head posture and you have a locked atlas. Like when you go in and hit that nerve root, it allows the body to chill. So it goes into parasympathetic and then you adjust and it takes the pressure off that nerve system. Now the body’s able to actually readapt. And that’s really the root of chiropractic is adaptability.
DR STEVEN SCHWARTZ DC (GUEST): Exactly. And that’s what we did. That’s what I’m saying. It’s the highest expression of chiropractic. And because the vibration has raised over the last 20 years and it’s always raising. But you know, when we’re talking about Harvey Lillard in like 1895, being able to restore his hearing with a controversial subluxation and subluxation adjustment, you know what? That was an energetic treatment in 1895. But where we were more dense and there wasn’t this interference around us with all these things, when you raise to a different now and we’re in this soup of energetics, it’s important to also match the dysfunction with functional energetics because we are, hey, repeat after me. I talked about this in my book. We are physical manifestations.
JAMES CHESTER (HOST): We are physical manifestations.
DR STEVEN SCHWARTZ DC (GUEST): Of our own. Of our own. Energetic expressions.
JAMES CHESTER (HOST): Energetic expressions.
DR STEVEN SCHWARTZ DC (GUEST): We are energy first and a physical expression of that second. And I talk about that in detail in my book. Can’t see it all blurred out. But any of our primal resonance, discover the secrets to health, vitality and optimal human performance. It specifically talks about chronic systemic inflammation, which I wrote in 2014. We talked about a new epidemic in America. And I wrote this in 2014. It came out 2015. And you know what that is? Chronic systemic inflammation. Nobody’s dying from COVID. People are dying from chronic systemic inflammation. They get a co infection or something like that. And that’s another thing we’re not going to get into here during this call. But that concept of the epidemic is widespread. And how do we clear that? How do we effectively reduce chronic systemic inflammation? And that’s why we are living in this toxic world. The food that we eat, the air that we breathe, the water that we drink. And you know what? The most toxic pillar of them all? The one I didn’t say. The air that we breathe. The water that we drink, the thoughts that we think are more toxic. They cause more energetic disruption in our bodies than all the rest. Because you can have contaminated water and you can put energy of love and light and higher vibration into it and transmute the water with your own mind. And you can drink it. And the chance of you getting sick is less. You can also completely poison perfectly good water with your own thoughts as well too.
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, a line life, Brain-based health solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
JAMES CHESTER (HOST): Yeah, the energetic shift to humanities at all times high because I do believe that we’re being bombarded constantly. And I interviewed Tim O’Shea for my first movie and he said that we don’t have a lack of information. This is in 2015. And he said we have influx of too much information and we don’t know what to choose. We don’t know who to listen to. We get 20 different people talking about the same thing with different opinions on it. He goes, so to find the real truth of a topic, it’s really challenging for people and exhaust people and they just want to put it down. So I think that that’s what we’ve done. They call it input esphasia. You get too much information going or too much input of energy that people just want to shut down. And that’s why we have people that aren’t very energetic and they’re not go-getters and they’re not high level vigilant and they’re not charismatic because they’re complacent because there’s too much energy on them and there’s too many choices.
DR STEVEN SCHWARTZ DC (GUEST): Well and I think that actually segues really well into the vibe, the vibe system. Because one of the aspects that I was sitting in is if your body, here’s the question I asked myself. So really it all originated from, I had an idea because we had the three pillars, the three pillars of my practice was how do you reduce inflammation, how do you clear cellular memory and how do you balance the body? That was my equation and I had something called, we went through the causal chain progression. We went and treat symptoms. It was all causal. It was how do we clear information at the top to give the body the information to restore itself, to work normal. If you’re having an allergy, and if you have, if you’re having information that’s coming in that’s blocking your system, negative information, then if we can put positive information, it’s going to create positive chemistry. It’s kind of just that simple. So why would somebody have a food allergy to dairy? Like all that is, and if you read in my book that’s a whole chapter on elimination of allergies, it’s an awesome chapter. We talked specifically on the cause root cause of allergies, but really it’s like the primary allergy, there’s two kinds of allergies, primary allergies, secondary allergies. Primary allergy is literally a glitch in the nervous system. Somehow your mind and your environment got crossed with a stimulus and boom, your nervous system is now having this response. So Dr. Namboudropod, the NAET, and Namboudropod’s allergy elimination technique. She was the queen of eliminating primary allergies. However, if it was a secondary allergy, meaning that it’s coming from another source, and now you’re having allergy symptoms, there was some other factors that needed to be addressed. So I’d ask myself, why would that computer system get scrambled? Why would that happen in the first place? Usually it goes back to something emotional, usually something exposed to some kind of toxin. There’s something in the food, there’s something in the water, there’s something, and it all gets looped together, but we’ve had miracles where literally you just, you know, let’s just use dairy. Somebody, you know, they have explosive diarrhea every time they consume ice cream or something. And this is a case study. Boom, we treat them for dairy next to you know they can eat ice cream, that’s a miracle. Primary allergy, and if it doesn’t work, means it’s a secondary allergy, I mean there’s something feeding into it. But our bodies are that smart that we can reprogram the computer very easily, but also if we’re not getting the reactions, if we’re not getting the response that we’re expecting, it’s because we are missing something and we’re not paying attention to the language that the body is expressing to us. I’m down in Mexico, I’m trying to learn Spanish, I’m working really hard at that. But one language that I am really fluent at is the language of human physiology. And it speaks in terms of stillness and in terms of symptoms.
JAMES CHESTER (HOST): So, do people come to you ever when they’re like not like a pain responsive thing and they’re like, doc, I want them to go just go make more money. Can you help me like do that? Are they like, hey doc, I want to fall in love. Can you help me do that or doc? I’m really having a really tough time on getting fit. Can you help me do that? Like are you finding the way that you’re able to communicate and get breakthroughs with people go to a different plateau outside of neck pain, back pain headaches?
DR STEVEN SCHWARTZ DC (GUEST): Love that. That is, thank you for asking a question. My 16 years in clinical practice, I spent working and specializing in reversing chronic illness. The worst of the worst people in Denver, Colorado. And I’m trying to talk about bio resonance and people are like, just go see, you know, weird doctor, Dr. Viben is voodoo. I wasn’t Dr. Viben then. I was Dr. Steven Schwartz. Go see the voodoo guy. And they didn’t really understand it, but they knew we got results. And what was interesting is I separated from there and now I kind of started solar life in California. Now I’m living down to Loom. And really, like I said, when I wrote my book, it’s about discovering secrets to health, vitality and optimal human performance. Like when you’re sick, you’re like down here. Okay, like, can you please help me with my headaches? Can you help me with my, with my ear to bow? Can you help me with my fibromyalgia? Can you help me with my chronic pain? Can you help me? Help me with all these things, all these symptoms? Okay. Okay. So now this is the question you just asked. If you don’t have any of those things anymore, what do you want after that? What do you want next? And you know how many people that they look at you like, what are you talking about? They can’t even imagine a life beyond there. So I love you ask that question. And it’s the same continuation. It’s optimal human performance. So if you go, I have something, I have a digital business card. I think you actually, you have it. I gave it to you when we met. And it says, Dr. Stephen Schwartz, evolutionary performance expert. And really that job is, okay, cool. You’re in pain. Let’s get you out of pain. But really, how do we get you to the next level? These are in quantum world, I call them interdimensional portals. How do we align you to a new dimensional reality? And here’s the secret of your choosing, of your choosing. What do you want? And we ask this question all the time with the vibe. We haven’t necessarily gotten into what that is or defining what that technology is. Is it okay if I just state what that is?
JAMES CHESTER (HOST): Absolutely, absolutely. That was one of the things I wanted to touch on, but we got so deep into the… It’s all related. Yeah, we got so deep in the metaphysics of what chiropractic is.
DR STEVEN SCHWARTZ DC (GUEST): Well, we’re not even talking about chiropractic. We’re talking about human physiology. And you’re talking about an adjustment, like a chiropractic table. Okay, lay on this table. You have drop tables. The thing goes up and down. It raises this way in that way. You can… In the video, I was getting these multi-directional traction, lumbar and cervical traction. I’ve seen them in the whole bed with vibrating. I’ll send you the video. It’s hilarious. Amazing, amazing. I got that done, Dr. Andrew Becker’s clinic in complete wellness chiropractic in Denver, Colorado. I was getting that done, but really, what was amazing is this vibe is kind of an advanced chiropractic table because it works specifically with clearing cellular memory. And it’s not a vibration table, the vibe, it stands for vibrational, repeat after me, vibrational, individualized, body, enhancement, system. It’s a vibe system. It’s a vibrational individualized body enhancement system. It’s not a bed, it’s not a couch, it’s not a chair. It’s its own thing. It’s a vibe. It’s a vibe system. And why we developed it as a delivery system for specialized music called sonic pseudicals. Sonic pseudicals. And I formulated them very specifically as if you would take a homeopathic or an herb or a concoction, you put all these different things in it. It has different brainway states, sacred geometry, mathematical ratios, specific for the connective tissue. A variety of other ingredients, frequency-based ingredients, all created in this contemporary music that we broadcast through this full-body process for clearing cellular memory. And it’s a process known as body hypnosis. We’re all familiar with brain entrainment, right? Oh, it’s on your head. It’s not all in your head. It’s all in your tissues. The issues are in your tissues. And the brain in your head is the relaxation of input from the universe. Wait, I can’t talk about universal intelligence. It comes in from our external environment. And it comes in through the field. And it gets interpreted through the skin, through the most intricate part of our nervous system, the living connective tissue matrix, which feeds into the fascia, which feeds into other areas. And it plugs into the peripheral nerves. It plugs into the cranial nerves and into your spinal cord. And then all that information is then interpreted through the brain. And then the brain starts releasing all this chemistry. And then it feeds that back out. And you might ask, what chemistry? It depends on the input. So if your input, your negative input, just 5G input, you’ve got to fight with your partner, your boss. You know, you would Wi-Fi, Bluetooth, whatever, walking down the street, people honking their horns, your McDonald’s fast food, I can’t say McDonald’s. Fast food, whatever input is coming into your body, then that’s creating negative chemistry. However, if all of that is going to create negative chemistry, what if you lay in the field of harmonic resonance, then it’s going to do exactly the same thing except it’s going to create positive chemistry? It has to because this is how our nervous system works. We learned about this first trimester in neuroanatomy, neurophysiology, how it works. Depolarization versus repolarization. And it airs going both directions. And I think what’s so fascinating about our nervous system is think about how easy it is to create a habit. Like, you can watch a movie and next to you know you’re having digestive issues and you’re having all these thoughts about like that movie for weeks and potentially for the rest of your life by watching a stupid movie. Why can’t you just lay in a field of harmonic resonance and create something totally new coupled with your intention? And that is the magic ingredient. When I talk about that, it’s called the genie’s lamp phenomenon. I talk about this in my book. There’s three ingredients to the genie’s lamp phenomenon. You want to take a guess what they are? Thoughts? That’s even more basic. You know about the genie’s about a genie, right? You got your wishes? So you got three components. You got the genie, right? You got it’s lamp. I wish. And you got the wishes. So but you have a lamp and the story goes that you know this poor soul is traipsing through the desert and they see this oasis and he comes across this lamp. And you know what? Just because what’s inside the lamp?
JAMES CHESTER (HOST): Dreams.
DR STEVEN SCHWARTZ DC (GUEST): The genie. The genie is inside the lamp waiting for something to come and how do they activate the lamp?
JAMES CHESTER (HOST): Intentional. They rub it.
DR STEVEN SCHWARTZ DC (GUEST): That’s the whole thing. You get your three wishes from the genie’s. The genie. But until you rub the lamp, that genie is sitting inside of that lamp for perpetuity. You got somebody needs to come along and rub the lamp. So how are you going to rub? So what is the lamp? The lamp is the body. What’s the genie? It’s your thoughts, your attention. And how do you rub it? That’s how you activate. And so the vibe is one way of getting that cellular rubbing of our connective tissue coupled with your intention to create a new energetic expression of yourself, a new dimensional reality of yourself, interdimensional portals. And that’s what the vibe is.
JAMES CHESTER (HOST): So at this segment, we’re almost at the end of our time. If people want to work with you, they want to learn more about you. Where are some places we can send people to?
DR STEVEN SCHWARTZ DC (GUEST): Yeah. So probably the best way to connect with me personally, we have, we actually have four Instagram channels. All over Instagram. And actually I would love it. Anybody listening here? All four of them, three of the four got hacked. So we’re building, so if you go there, it doesn’t seem like Dr. Vibe has any followers. We’re literally starting. We have like 200 followers in the last month. So we’re just getting things started. But you can find me at Dr. DR, underscore Stephen Schwartz, S-T-E-V-E-N, Schwartz, S-C-H-W-A-R-T-Z. You can find me there. Bioharmonic Technologies is my company. We haven’t even spoken about my company. But that is my company has been founded since 2007. And I make therapeutic music. We’ve been running all kinds of, that’s what we program. That’s the Vibe system, the Vibration and Vibration Body on Hands-width system. It’s through Bioharmonic Technologies. And that’s B-I-O-H-A-R-M-O-N-I-C technologies. And you also, it’s technologies.com if you want to find our website. And then also my book, Primal, it’s Read, R-E-A-D, Space, Primal Resonance. Read Primal Resonance. Not residence, but like resonance, like resonant frequency. And the last Instagram is Vibro phile, VIBRO PH, I-L-E. And that’s the world’s first immersive music app. It hosts all of our music and all of our sonic pseudicals. And so whether you have another vibrating technology that accepts music or you want to get aligned with Dr. Vibe and the Vibes system, you get a prescription, you can get a subscription to our app Viberfile. Follow us there. And then like I said, our website is Bioharmonic Technologies.com. And I have a personal website, Dr. Stephen Schwartz.com. I have an online course that you can see through our website and we teach how to make immersive somatic music. It’s really an amazing course on quantum physics and music essentially. And yeah, and then Facebook, Stephen Schwartz. And that’s all my places you can find me. I love talking about these things. I live down into Loom if you’re ever down here look me up. But I’m all over the world speaking and lecturing on these topics of the top 10 ways on how to reverse aging and degeneration using sound light frequency and vibration, how to clear cellular memory, interdimensional portals and how to step into the highest expression of yourself. That’s really what I’m all about and how we can raise the vibration of the planet and harmonize humanity using sound light frequency and vibration. And every vibe that is on this planet is its own mini vortex. So I know that it’s spreading good vibes every place we have it. So if you want to participate in spreading the vibes all around the world, connect with me and we can get you a vibe of your own.
JAMES CHESTER (HOST): Thank you. Well, Dr. Stephen, it’s a really great episode. Your episode 546 of the Chiro Hustle podcast. I just want everybody to consider doing a vibe session with you or more about your vibe technology. Take a sound bath. That’s my takeaway is I want people to take some sound baths with your vibe technology and check out his book Primal Resonance. It’ll help you deal with your chronic inflammation and any of your autoimmune diseases and your allergies. So that’s just really good stuff. And I learned a lot about bio resonance. If you guys had some takeaways, just share the show. That’s the fee that I ask of you guys that are watching this and that follow what we both do is just share this because there’s somebody out there that needs to hear these shows about chiropractic. And we are protecting the sacred trust and we are keeping things chiropractic over here with Chiro Hustle. So with that being said, Dr. Stephen, thank you for being our guest today. And I want everybody to, as I always close up, just keep hustling. You’re only one story way. I’ll see you guys in the next episode. Thanks a lot. Bye for now.
JAMES CHESTER (HOST): Thanks for listening to Chiro Hustle. Don’t forget to subscribe and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, a line life, Brain-based health solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
Save Time and Money with CLEAR Imaging with Michael Tokash – Chiro Hustle Podcast 545
Mar 21, 2024
President and owner of Imaging Services Leader is the field of Radiology products and services Company located in suburbs Of Philadelphia Pennsylvania. As a national distributor Of x-ray and Digital equipment Started my journey in the Medical field 1975, worked for serval companies and decided in the year 2002 To start the business with James Kreiger, as a partnership and in the past 5 years grew Business to the leader in Chiropractic sales Husband ,Father , Grandfather, Advocate for chiropractic, giving back to Chiropractic organization Hobbies; family, fresh water fishing, hunting, carpentry, and always honey to do list Success due to customer service, treating Doctor with respect as part of family, Can be contacted by cell 24/7
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, a line life, Brain-based health solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 545 of the Chiro Hustle Podcast. I’m your producer, Luke Millette, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Michael Tokash, and on today’s episode we talk about how to save money and time with clear imaging. Stay tuned for the full episode.
Michael Tokash (Guest): Welcome back. This is another episode of the Chiro Hustle Podcast. Long time coming, Mike Tokash here with me with Papa Cave Imaging Services. Go to their website, Imaging Services. I’m sure they’ll fill you in a whole lot about what they got going on.
JAMES CHESTER (HOST): But between Mike, 47 years in chiropractic, doing some type of facet within the profession, and Paul, 43 years doing some type of chiropractic services, we have 100 years of experience here on this interview. So it’s going to be a good opportunity for you guys to be introduced to Paul with Mike here today. But before we get into this episode, I’m going to let you guys know that why, why do we do what we do over here at Chiro Hustle? First things versus the First Amendment, and that’s freedom of speech. I think it’s really important that people have a platform where they can go where people don’t get censored. I’ve experienced it personally. I’ve been shadow bat fan. I’ve been low priority within the news feed because I tell the truth. And what is the truth? I believe that we should have medical freedom, family health, freedom. They aren’t the same thing, but that’s what we’ve been doing for a long time, because we’ve been protecting those rights. I always tell people, I think that the chiropractic profession is the last piece on the chess board. Like if the chiropractic profession goes down, it’s medical tyranny. So that’s why we do what we do over here. We also support civilization based chiropractic, which I shouldn’t have to say that, but when it comes down to the profession of chiropractic, they’re taking that out of the schools. So let’s get this show out to the schools. Share this with the student you guys know. Share the show. That’s your fee. Pay the fee and share the show. That’s what I ask people nowadays. Share the show because you never know whose life we’re going to have an impact with when they hear this message chiropractic. And then we do support and believe in BJ Palmer Sacred Trust. If you don’t know what that is, go and find BJ Palmer’s last word. You’re going to learn more about chiropractic than you ever knew before. Last, we believe in in intelligence and universal intelligence that when man or woman physical gets adjusted, it connects them to man or woman in the spiritual. With that, this is episode 545. Welcome to the show guys.
MICHAEL TOKASH (GUEST): Thanks, good welcome. Glad to be here.
JAMES CHESTER (HOST): So imaging services, you got a guy that you’re trying to get out on the road more. Mr. Paul introduced him to us and tell me what’s going on.
MICHAEL TOKASH (GUEST): Hey, hey, Jim, you know, been a long journey. I jumped on his train with chiropractic man. I’m loving it. It’s getting more trained for me. I can’t I can’t cover all the dreams. I can’t do it, right? So Paul’s been with me since 2009. And now I’m getting him out on the road. You know, he’s kind of a lot of local Pennsylvania Jersey Delaware, right? A lot in 43 years, right? So before comes from the service background also, you know, we’re looking in the tables trying to make a full solution for chiropractic. So my apologies to introduce himself a little bit. But I just want to say stay on don’t get off this. We got so many products coming off and so many specials going on. You know, this is a show to really watch.
JAMES CHESTER (HOST): Right? Yeah, I mean, we’re going to talk about motion X ray full spine imaging and this program you guys have called a dark and blitz. So I’m just getting people like a little preview of what we’re going to jump into. But Paul, let’s hear it, man.
JAMES CHESTER (HOST): Hey, thanks for having me. This has been awesome. Awesome ride with Mike. My background with chiropractic goes way back from zenith tables to X ray, the therapy, all kinds of products that I’ve been involved with. And the thing I like the most about it is the relationships that I have. You know, they’re a hard working group of people and I try to give them back good results and Mike’s helped me out through the way and nationally, like Mike said before, I was more local, but I’m doing some national shows in Atlanta and Florida and Indianapolis during the pandemic. That was fun. Anyway, awesome to be here and I can help any chiropractor from A to Z as far as advice and consulting in the right direction I’m involved a lot with the regulations. So I know a lot of those. So hopefully I can just help out one person out there and that’s great.
JAMES CHESTER (HOST): Yeah, I think that’s really cool that you come to with a lot of experience and that’s what people need is any people that show up to work and commit to what they’re going to do and do the thing the right way the first time.
Michael Tokash (Guest): And I think that that’s what I’ve learned about what imaging services has been doing for quite some time.
JAMES CHESTER (HOST): Yeah.
JAMES CHESTER (HOST): Yeah. And that’s why we’re still here. I mean, we give the quality work.
Michael Tokash (Guest): So.
JAMES CHESTER (HOST): Well, I appreciate you for the introduction. Mike, are you ready to talk about the new systems you guys are about that you’re going to be focusing on?
MICHAEL TOKASH (GUEST): Yeah. I’m moving a little closer. So, uh, thanks, Paul.
JAMES CHESTER (HOST): Thank you.
MICHAEL TOKASH (GUEST): So Jim, chiropractic, man, exciting, right? The only medical field that I feel very comfortable with. You know, it’s just who chiropractors are, you know, and, um, you know, I’m here to help them in any way again. You know, so I 2020 imaging, which is my favorite manufacturer. So came out with motion X-ray. They’ve been all looking for, you know, motion through fluoro. But now it’s a real X-ray system that you can do records still imaging and, and motion, right? And the regulations are under X-ray, not on the floor. So lower dose image quality. It’s great.
JAMES CHESTER (HOST): Well, when I first started going out talking to people about the motion X-ray, they were all concerned about more like exposure to radiation. And I really don’t know what to tell people other than the fact that they want to see what’s going on. And then they have to have a little bit to, to get the imaging done properly. So, um, I was always told people you’re going to get more radiation on a cross country flight than you will taking a set of X-rays.
MICHAEL TOKASH (GUEST): Yeah. I mean, back in the back, when Fuji did it, they put a couple of cassettes on a plane loaded to California has a dose of four chest saturation. That was 15 years ago. You know, so, you know, I don’t know. I don’t think people are as afraid of the X-ray as they used to be. You know, some regulations are coming out now. You don’t even need to wear an apron or any protection, you know, so certain states have come out with that. You know, so the lower dose gym, that’s the case, right? You know, the technology is changed. Now you have software driven systems, not chemistry driven systems.
JAMES CHESTER (HOST): Yeah. And, you know, back in the 80s, I saw like motion X-ray and I think it was called Running
Michael Tokash (Guest): Man as a movie at the Arnold Swashy Yeah.
JAMES CHESTER (HOST): And now like almost like 40 years later, we have motion X-ray that people can actually use the show where we have disconnection and the spinal column.
MICHAEL TOKASH (GUEST): Yeah. Hey, and Jim, it’s been around for a long time, but it’s been in orthopedics and hospitals, right? You didn’t get the price low enough that chiropractors could afford, right? Because we know what chiropractors’ troubles are. No reimbursements, you know, all the things that were against chiropractors. But 2020 stepped up and they got the price down under 100 grand. You know, North, I was still 150, you know, but, you know, I’m up to sale number eight and it’s only been out for six months, you know, but man, the doctor to have it.
JAMES CHESTER (HOST): And you know, you know, I think it’s really cool to go out or love it. Yeah. And one of the things I always loved about you is you have on your, even on your bio here, you sent me that you can be contacted by yourself 24 seven, which I think is a thing of the past when it comes to business people. Nobody wants to be available anymore. Everybody wants to hide when it comes to the opportunity of like being like in business. It’s just a lot of people I know that they are going to talk to you about the questions about getting the motion X ray systems. It’s 6108123079. Send Mic at text. He’ll set up a call with you. He’ll talk to you about how to demo it. He’ll talk to you about what it looks like to do and build out for you. He’ll talk to you about what it looks like to have this motion X ray system installed in your clinic. So, I think a lot of times people don’t realize that it is affordable. doing film I know we’re going to get into this conversation about the darkroom bullets eventually but doing the film is it’s not really cost-effective anymore.
MICHAEL TOKASH (GUEST): Now you know I do another group the PI group chiropractors make you imagine lawyers walking into court with it with a film you know but now they’re going in with motion actually you know there wouldn’t a lot of cases and they always
JAMES CHESTER (HOST): did that right. Yeah I do think that you know like they always say a picture’s worth a million words and seeing is believing and when people have clarity they can see where there’s ligamentous issues right and it’s not just final decay that we can see now that’s the thing that sets this apart is it used to be like a static film which show you where there was subluxation and degeneration right yeah and you’d have to like take them and like do little transparencies on them and show them like this is where you have a subluxation this is where you have a subluxation this is when like regular moving this one’s not moving this one’s locked up that’s a subluxation so even now today we don’t have to do that because of the technology. And Jim is really great
MICHAEL TOKASH (GUEST): the word technology is taking this so there’s a high-end gun said doc in Connecticut Dr. Steve Field I know you met him before we just sold him the new 17-17x panel so he wanted to do a retrofit he’s going to go to Longbone eventually but he’s a retrofit you know he dropped his dose by 40% he’s afraid to drop it anymore but he’s getting a great image that dropping his dose by 40% he just keeps on dropping every day you know so that’s where technology came to and I don’t think we’re worried about dose anymore you know it’s the image quality and it’s what you’re showing your patients and I’m a patient I want to see I want to see my images I want to know why I got to keep on coming back and I see why I got to keep on coming back I still got to keep on coming back now I’m not done yet you know so anyway you know that’s one that’s one part of the of the new equipment coming out the second part is Longbone you know I see you I go ahead a product out a long time ago that there were 14 by I think was a 14 by 34 image and so the Fuji you know now 2020 just came out with a 17 by 48 so it’s one shot and so when you’re thinking about doing two separate images trying to stitch them together now you got a one-shot image and you know guys are loving it you know I know they just didn’t install four-system Dr. Dan Lyons just got his put in you know so there was another big tool out there that 2020 came up for Guy or Brad you know yeah I come from the
JAMES CHESTER (HOST): time when we used to actually take the film yeah take a digital camera shoot the film and then take the other film shoot a picture with the digital camera and then we take them into a software that we’d actually like stitch them together from taking the picture of the x-ray to then taking the pictures and
MICHAEL TOKASH (GUEST): putting them together so we could see it yeah and the software on the 2020 you really know as you could do the order of stitching bags but Jim you still got a line I’m upright you still got to be close you still got to shoot the right image now just shoot the panel and you’re good you got the whole thing right
JAMES CHESTER (HOST): yeah and in the speed of implementation is what chiropractors are really looking for I think they’re they don’t want to spend another 20 minutes putting films together now especially if they’re seeing 10 new patients a week like that time adds up and I think I think that that’s a big reason why I think a lot of chiropractors want to ditch being in the dark room and doing film processing because I did it before just like you did it before you know it’s time
MICHAEL TOKASH (GUEST): consuming it’s full of chemicals yep and and you know now you’re mentioning film you know there’s only one manufacturer of chemistry that raised kids on raising their price you know film manufacturers kind of went away a couple of them were still existing but they just had a big pricing greeting all the 10% you know so there’s no reason for film when you can go digital retro that you know Jim for 15 grand that’s a dark room glitch price I mean that’s less than what you pay for filming chemistry per month you know in a
JAMES CHESTER (HOST): monthly lease for for the year yeah yeah I mean talk talk a little bit more about this dark room but because I’m really I’m really interested in it I think there’s gonna be a lot of people that’ll be interested in it so you put somebody into you take an old system like say somebody has like a 1980 like
MICHAEL TOKASH (GUEST): like x-ray system at their office let’s let’s take dr. slack right 1986 right but a retrofit right on their form man it’s flying and that was we’re talking six years ago seven years ago right you know technology has changed you know he’s not ready for an upgrade yet because his image quality is great you know but it I think it gave more life to his x-ray right lowered those less use of the two you know less less resistance on on the generator you know so I think everything plays a role into it but if you’re still doing film there’s
JAMES CHESTER (HOST): no reason not to go digital at all well I think a lot of times my people don’t understand like if they get an x-ray system I think they think they have to get like from tip to tail I think they think like they have to go and get like
MICHAEL TOKASH (GUEST): everything brand-new now there has been a lot of systems in probably 50% of retrofits you know right I’m getting the students out at a school don’t new build out yet you’re getting the equipment you know that’s fine right but if you have the existing equipment man a regular retrofit is 18 grand if you use a film right now it’s gonna be 15 you know so a dollar-wise through a lease you’re paying less I have a doc right now paying six hundred hours a month just for filming chemistry I’m like that it’s gonna cost you 300 hours a month and now you’re gonna get digital image no more retakes you’re showing the patient right down there you’re saying the image right down in there
JAMES CHESTER (HOST): it’s beautiful stuff
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, a line life, Brain-based health solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
MICHAEL TOKASH (GUEST): yeah and when I go on do marketing for an office I do the day one day two and the office honestly that does the digital imaging they can do all their processing on these new patients on day one yeah yeah Chris Jim as soon as you shoot it image up in three seconds think about that right whether then you think is sad go in the dark room yeah you don’t even want to develop them when when the patient’s there right because most of the time they’re not even they may not even look good right so now you know right right then they’re exactly what it looks like image up you even know what you’re going to do that patient before you’re even though you’re doing all your x-rays right yeah and I think like when
JAMES CHESTER (HOST): people like used to consider getting digital x-ray they’re like oh man getting a digital like setups like $50,000 right or $40,000 and think about Jim
MICHAEL TOKASH (GUEST): credibility you know chiropractic had a hard time getting credit building right it’s come a long way right from when it started so credibility is really important you know if you think about it 10 years ago every single worth of pedic one digital that was 10 years ago right and we still have chiropractors still don’t film right but now it’s affordable now there’s no reason not to do it but it’s a credibility to you your chiropractors are doctors right you know if you’re using an old piece of equipment and you got a digital image that’s all the patient wants to sit and we’re going to see the image you’re going to use all the lines you’re on you don’t think you even think of yeah full guys dead nuka you know anything you can’t flex an extension anything you want is in the software it’s just a savings of time also
JAMES CHESTER (HOST): for the doctor yeah probably one of the worst occurrences that I ever have is when I talk to somebody that I don’t talk to regularly and I’m like so how’s things going with practice they’re like oh I got myself a new x-ray system like well who’d you go through and they don’t mention you I’m like yeah and I
MICHAEL TOKASH (GUEST): like you know there’s a difference between me and the rest of them you know first of all I’m an owner right so when I when I’m dealing with chiropractors owner to owner I’m looking at the business side of it to what’s your best solution I’m not a salesman just trying to sell you something and walking away and trying to they’re working off commission I don’t work off commission you know it’s I’m just an advocate and I want to give you your best solution I even told that today doc don’t buy this it’s not for you right no salesman’s told to doctor that right you know I’m doing your your room build out I’m getting your leg shielding I’m getting your businesses you know I’m helping your contractor through a whole build out that’s just not done by these other companies I’m getting I’m getting P you Jim believe or not I got a company in Connecticut called me or a naturally system said we don’t know what to do at this point I said well where’s your drawing where’s your business report oh they didn’t tell if we need one of that I’m like oh my god your voltage isn’t even enough you can’t even buy the room it’s like crazy so that’s why me just consulting with you even Jimmy anything don’t buy it from me get me in the game I’m free I got a lot experience now boys a lot experience we’re just here to
JAMES CHESTER (HOST): help really yeah I think that that’s the cool thing is you’ve been helping the chiropractors with the three consoles talk about it like if somebody reaches out to you what are the typical questions that people have for you well
MICHAEL TOKASH (GUEST): the first thing I do is I don’t give you a quote I might give you a number right but I want to know what your facility has in voltage right how can I quote you something when I don’t even know if it’s a fit right I don’t like surprises as an owner I want to know the facts I want to know what I’m gonna pay I’m gonna want to know the plan and I want to know what I’m gonna start a true nature right so even when in my business I want I want to know these things I don’t want no glitches right so I kind of have a step program to the whole thing to walk the dock right through it work with the contractor but didn’t the most important part is what do you sell on somebody I need to see your facility right I mean I can quote you anything but if it doesn’t work now now what oh wait a minute doc is another 6,000 hours more you know so so how do
JAMES CHESTER (HOST): you do I mean do you get pictures from people do you have a video walk through
MICHAEL TOKASH (GUEST): with you like well I tell them what I tell them to do is give me well I get videos I get face time you know even on the weekend and like you said 24 seconds I’m available all the time if you just like you you know you’re a big advocate of chiropractic if I called you five minutes from now you’re you’re answering your phone you know I answered on the weekend I don’t care what time it is you know I saw the whole United States so when California time rolls around I’m rolling around with it you know it’s not like oh my phone’s all because I’m on the East Coast I know the West Coast time you know yeah I’m
JAMES CHESTER (HOST): sure that makes some long days for you but it’s important something like you
MICHAEL TOKASH (GUEST): when you enjoy something it’s not work anymore
JAMES CHESTER (HOST): right I know you do a lot to get out and I know you do a lot to give back what are some shows that are coming up that you’re gonna be attending that you’re gonna be in case people want to come over we got the end conference coming up
MICHAEL TOKASH (GUEST): you got the PCA and I think you’re gonna be that one also right then especially one yeah and then you know DE conference another big one yeah we’re kind of exclusive in there now yeah I got Connecticut I got Massachusetts I got mean like three in Massachusetts and then remarkable practice is another one yeah I was on I won’t be able to make that one but Arizona they just had one Australia you know so I mean I I got on this this train I know the lot of the leaders of chiropractic right like Barbara Eaton Daniel Bay you know you know all that you know they’re they’re promoting me because I’m not gonna let them down either right I mean their credibility is on the rise it could like could they help it you know call Michael and I’ll take care of you know
JAMES CHESTER (HOST): yeah yeah it’s important to have your own decks that have people that say what
MICHAEL TOKASH (GUEST): they’ll do and do what they say yeah I don’t know any other actually commies it gives back to chiropractic you know so the organizations I help support them you know I’ll jump on the stage of DE and give me check for a grand because they sold a couple systems you know to me it’s not about selling it’s about helping chiropractic right and people can believe me or not believe
JAMES CHESTER (HOST): but that’s what I do so so talk about how you give back one because I know that I’m affiliated with the Palmer rugby team how do you support an organization when somebody buys a product for you so like Dr. Shane right came to
MICHAEL TOKASH (GUEST): me and said look we want you to support our rugby team right so when he systems sold to anybody at Palmer rugby team they get a 500 hour back I just sold a system in in actually in the Virgin Islands and they got a check for the for the 500 hours you know so I’m trying to get back any college anybody you know I have extra it’s not a little bit the profit down right it’s just a back give them back because chiropractic gave me a lot and I’ll tell you the story right my wife her feet don’t hurt her anymore her head aches you want away I love chiropractic it’s my life is like easy yeah yeah I’m not not that she’s not a great person but she was feeling really bad you know pains and aches all the time you know and I’m reporting her so I heard about them all I can’t help her I’m not a guy or a badger but I got her to a car by German she’s doing great you
JAMES CHESTER (HOST): know yeah that’s the thing is people I meet all the time they’re telling me that they don’t have any problems but if I asked the partner what’s going on with this person yeah there’d be a lot of problems oh yeah yeah and people like when they think about like their feet hurt or like they’re walking with a limp they don’t look at that as an issue because it’s not painful all the time right but a lot of times when you know you think about having a limited life because you’re not as mobile and you’re not able to do things you used to do chiropractic is the answer and I tell people all the time if I don’t tell them the truth about chiropractic someone else will close them for drugs and surgery period it will happen eventually and I would say well you’re either gonna invest in your health now you’re gonna pay for sickness later why would you not think that’s a good idea to go and pay $60 to get adjusted once every two weeks or once a week like you have to sometimes pay to play and if you want to play long-term you have to take care of your spine you have to take care of your mobility you have to take care of your physical presence or your physical body if not it will become limited and you won’t have a quality of life and that’s really what insurance companies were doing they were testing chiropractic on how did they keep up people’s activities of daily living how did they improve that or did they not improve that what was the outcome so I think when people talk about like why would they go in to see a chiropractor for an adjustment regularly well it’s quality of life and I’ve seen tons and tons and tons of tons of people say I don’t believe in chiropractic and I look at them and their life is not of high quality and that’s the problem is people are so stuck in their own way that they don’t realize that if they just got a little bit of care they would have a better quality of life and it’s not a lot of money if you think about it it’s an investment and your ability to do the things you like
MICHAEL TOKASH (GUEST): to do like play through grandkids right yeah and you know that’s why I’m here to help chiropractors invest invest right back into their business yeah I’ve been investing your business I invest my business all the time for it to grow and you know so I found least companies it’ll do a nine-day deferr thing I got a little bit coming right now no payments until 2024 wow there’s no reason not to buy it today interest rates are going up I don’t know what what the world is gonna look like right I know what it is today right I know I need this product well I’ll help you get into that product and man just think about that no payments will 24 right why wait 24 to buy it right right now interest rates I can’t see him going lower just like yes it’ll never go back down to where it was it’ll go down maybe hopefully but it’s never going to go to where it was so what am I going to wait until it goes back it is never going to go there right so I found these other things that will really help out on your financing equipment I’m rolling your Jim it’s funny how the doctors just call me that he says man like we said I would love to do it I don’t have another six thousand hours out of pocket it was at four he said well for my build out you’re like Tricia and the contractor I said well let me just roll right into my price I rolled in the price he’s getting approved on the lease and now it’s only a monthly payment right no way out of pocket Jim I really want to save my money right now I don’t want to pay for anything upfront right I don’t know what’s going to happen with this world right I like having money I just don’t want to let it all go and then the things settle out we’ll find and I’ll pay
JAMES CHESTER (HOST): it off me you know yeah I think the real thing is is that in order to get yourself into a position of building value and having more quality around you you have to sometimes make the investment and when you think about dollars and cents if you can creatively finance it it just makes sense I mean
MICHAEL TOKASH (GUEST): it’s it’s really something that you know someone going to say car battery is gonna hang a film up but you know you’re gonna draw a line and I seen crooked lines and the film didn’t even look good right I mean wouldn’t it be nice to have something you can rely on every time you send to a bag for to me it’s kind of embarrassing to show a film now I know a lot of car passengers will say well I have great looking images right but digital is so much better and lower those you can’t do that with them right well Mike I think we
JAMES CHESTER (HOST): got a lot of good information we talked about the motion X-ray we talked about full-spine imaging we talked about people saving money I get it out of the dark room with the dark room blitz and I think you said you’re gonna save people from 18,000 down to 15,000 to do that so it’s saving savings savings all around saves time saves money and ups the credibility I did have one last question for you if you see into the future for the next five years where do you see things moving with technology as it includes chiropractic so yeah of
MICHAEL TOKASH (GUEST): course film is film has been going away for the past 15 years right that’ll be going right either you’re gonna go digital or you’re not gonna do any action you’re gonna send your patients out right which is something I don’t need one to say right I want to go to my chiropractor see my images I’m not going down the street to get that tree you know so so I definitely all digital X-ray but now with the new technology in the software man you might I don’t know somewhere down the line is going to be a handheld X-ray the technology is getting crazy right I mean it’s already done in veterinarian you can actually get a handheld X-ray it’s not a cruise on the human side that right but it’ll be there but all I see is where I see the future going is chiropractic is the
JAMES CHESTER (HOST): future so my closing statement is if you guys want to save time and money for yourself and the patient reach out to Mike at imaging services 610 812 3079 and jump on to get the the offers that he’s talking about with this darkroom blitz and the cool thing I took away from this episode was people don’t always need to have a brand new system unless they’re doing a brand new build-out and they can do retrofit systems and they can even attach the new full spine imaging system onto a retrofit and they can can they also do that with the digital motion they can retrofit an old system and put yeah on the film
MICHAEL TOKASH (GUEST): blitz and even on Jim think about this a cesium panel which is 600 speed you know five-year warranty 17 by 17 retro to your gizzin ashrai you know 18 grand you know it’s not a big number and then there’s a rebate I get a rebate to all my customers all year round right so that’s a thousand dollars off you know you get that in a check you know so there’s just so many things that all I want to say is just call me let’s just have a conversation it’s going to be a different conversation any other actually coming you’d deal with well Mike I
JAMES CHESTER (HOST): appreciate you bringing them Paul on with us today I appreciate you sharing how things are moving in the x-ray world I want people to work with you go to imaging services text or call Mike and with that thanks for being on this
MICHAEL TOKASH (GUEST): episode of 545 thanks Jim appreciate it yeah thank you
JAMES CHESTER (HOST): backers once again guys share the show that’s the fee that we charge to be a part of the Chiro House of Community you never know how far reaching something we may say or due today may have an impact of millions of lives tomorrow I didn’t say that that’s a bj Palmer quote what I always say is you’re just one story away keep hustling I’ll see you guys on next episode bye for now Mike
MICHAEL TOKASH (GUEST): thank you Jim bye
JAMES CHESTER (HOST): thanks for listening to Chiro hustle don’t forget to subscribe and check back next week to continue hustling
This episode is sponsored by the Transact Card, a line life, Brain-based health solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
From Big Pharma to Chiropractic Marketing with Uli Iserloh – Chiro Hustle Podcast 544
Mar 18, 2024
Uli Iserloh is one of the leading marketing minds in the integrative and functional medicine space – advising many of today’s leaders on strategy and tech implementation. Uli’s patient attraction strategies are responsible for millions of dollars in revenue and have generated tens of thousands of patient leads, including multi-million dollar online summits. After 10 years in the pharmaceutical industry, he founded Big Boost Marketing, an award-winning digital marketing agency providing strategy, implementation, and ad management for health and wellness professionals.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, a line life, Brain-based health solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 544 of the Chiro Hustle Podcast. I’m your producer, Luke Millet, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Uli Iserloh, and if you want to hear about how he came from the pharmaceutical industry to teach you marketing to chiropractors, stay tuned. Welcome back. This is another episode of the Chiro Hustle Podcast. Today is 544. I’m really excited for this episode. We’ve been trying to get Uli on with us for several months now. We finally clicked it. So today he is on Chiro Hustle. Welcome, welcome, welcome. Before we get Uli Iserloh on and talk about his story about systems and marketing and doing things to restore function to your practice, we’re going to open up and let you guys know our big why. Why do we do what we do? A lot of people are really curious, and I’ve been asked a lot of times, like, why have you dedicated so much time and interest to this profession? Well, I think a lot of it goes back to my journalistic background, and I think that freedom of speech really mattered for me my whole life. And I said, well, if I can create something to keep integrity within Chiro practice that promotes First Amendment freedom of speech, I nailed it. And then I started to go down a little bit further, and I was like, well, what else matters? Well, medical freedom. And I know we’re going to talk about that choice today. And family health freedom. And I know that that resonates with our audience too. And if it doesn’t, it should. And they’re not the same thing. And then I got a little bit more like deep in it. I’m like, well, philosophy, what matters? Well, in Chiro practice, what matters most, I believe, is protecting the sacred trust and not steering and not going down a path that doesn’t promote that method of protection of integrity within philosophy. And that got me down a little bit further. I’m like, well, what else is there? Well, subluxation is something that sometimes misconstrued, and a lot of the universities are actually removing it from their lexicon. I’m like, well, I want this show to get onto the campuses of these universities to where they can never remove it. So I just keep pushing and pushing. I’m like, well, what else really matters? Well, innate intelligence really matters. And so does universal intelligence. And that’s like the premise of the adjustment. When someone gets adjusted by a chiropractor, it connects the physical with that adjustment to the spiritual, which is innate and universal intelligence. And that’s when the power of chiropractor really works. So that is the intro. And this is episode 544. Oohly. Welcome.
ULI ISERLOH (GUEST): Well, thanks for having me on the show, James. As you said, it’s been a while to sync up our calendars. You were on our podcast a couple months ago. So I really enjoy the opportunity to connect with your audience now.
JAMES CHESTER (HOST): Yeah, you know, I think it’s to me, it’s the ultimate form of producing is to be able to host someone else that is doing great things and to talk to them about their soul genius. How activates them, what motivates them, what excites them to do what they do. And we share similar hats when it comes to marketing. You know, I believe I come from a bit more old school boots on the ground style, but you come from like the digital world, which everybody’s mesmerized by. You know, I think that if you go walk around anywhere, you will not see less than seven out of 10 people that are on their device scrolling. If they’re not actually doing something where they’re driving and they’re still doing it then, but people are like addicted to this thing. And I think that you can talk to us today about marketing and systems and ways to make that turn into customers, that to come into new patients, that to turn into clients. So I’m really excited to take a deep dive into your genius of why you do what you do and how you got there. So let’s just take people back a little few chapters back and talk to us about how you got into digital marketing.
ULI ISERLOH (GUEST): Yeah, actually, just like you, you know, I have actually a medical background and, you know, this started in Germany. I have, you know, went to school for chemistry, got a PhD at the University of Pittsburgh in the US, worked for 10 years in the pharmaceutical industry, working specifically on Alzheimer’s research. I’m pretty much familiar with pharmacology and the farmer way of doing things that there’s a pill for every ill. And there’s certainly spaces in time when that is the best and fastest approach. But when it comes to chronic complex conditions, things like diabetes, things that are brought on by lifestyle, then, you know, then there’s other interventions that are needed. And so, you know, about 12 years ago, I sort of saw the writing on the wall. I had to really leave a big farmer and I always call it. It’s like you work for the empire and then you join the rebellion and yes, much smaller, much harder fight. But ultimately, you’re going to fight the good fight and you know you’re on the right side of history that there’s a place for integrative functional chiropractic naturopathic medicine that works in conjunction with maybe the more conventional side of medicine. And so, ultimately, in that transition, finding functional medicine, I went into marketing, you know, that was one of my passions. So, where else do you have a marketing agency owned by a former pharmacologist, PhD chemist that understands probably how the physiology works way better than most practitioners and is able to translate this into language that consumers can understand?
JAMES CHESTER (HOST): Well, I think people are starting to wake up and they’re requesting, well, what does my blood look like? They’re requesting, what does number two look like? They’re requesting, what does my spit look like? They’re requesting, what does my hair follicle look like? People are waking up. They want to know what their DNA says. They want to know what their ancestors, where they came from. They want to know why they have this thing that they have. They want to know why they have the stuff and they’re like, well, what you guys just did over the past three years was a big experiment on me and I don’t know if I trust you guys anymore. So, people, once again, they’re waking up and they’re saying, who can I go find that can help me? That’s not going to force the stuff on me and make me feel ostracized if I don’t do it. Like, who’s going to make me feel welcome? Who’s going to really give me service and provide care to me? And people want to know that and they’re going to go to their Pilates studio and they’re going to ask, hey, who do you go to? And they’re going to go to their juice bar. Hey, who do you go to? And they’re going to show up at their kids’ soccer games. They’re going to be like, hey, who do you go to? So really, it’s the referral way of people seeking out, but now we have to go to their digital device. Yeah. And I know that that’s where you’ve keyed in on this because people are there looking, hey, who am I going to go to?
ULI ISERLOH (GUEST): Exactly. And so the big part there is I’ll see anytime when you move from brick and mortar and face to face, let’s say you have a dinner with a dog or luncheon learns and you have a community event where people can interact with you, they can see your passion. It is very easy to confer that trust onto the consumer that they feel, okay, this sounds like the right person I want to work with. Now when we’re moving online and especially if we’re expanding from just a local 10 mile radius around your brick and mortar clinic to, let’s say, the entire state as of see after COVID, a lot of practitioners realize, well, I’m licensed in the state of Pennsylvania, I could actually work with anybody in the state of Pennsylvania. How can I create more virtual versions of care delivery beyond just adjustments and manual care? And so that actually then creates the next problem. How do I create trust when you’re on one side of the state and you work with somebody on the other side of the state? But before I get there, I actually want to go back to something that you say before, you know, obviously when we’re working with our audience, it’s good when people want to die why the health if they are curious. But I also would say when people are in a health crisis, that’s maybe not the right time to try DIY only, right? So if you have Hashimoto’s, you’re not going to DIY you way out of Hashimoto’s. And I think the thing that practitioners have to recognize is that, you know, we want to go after the solution seekers that ask, who do I work with? As you said, you know, who are you seeing who you’re working with versus how do I solve this problem my own? So my advice is always the people that are information seekers, the tire kickers, you know, how do we get them to actually ask who, not how, because frankly, when you have a health crisis, you may have to work with the right person to help you with that.
JAMES CHESTER (HOST): Well, I wrote this down two days ago, and it says the one thing that will motivate people the most is a health scare. If you really want to meet somebody and get to know them really fast, find out how needy they are and let them need somebody’s services. Like when somebody has a hot disk in their back and they don’t feel good and they can’t walk, bro, they get really curious about where do I go to get this fixed? And then they become, you know, that person that they go for the why. Like why should I be here going on? Exactly. And I think that that’s the motivator of this early part of our conversation is moving people to action. And it doesn’t just take a health scare, but sometimes people are just looking for quality of life and they’re looking for a solution and somebody that they can like actually trust and bond with.
ULI ISERLOH (GUEST): Yeah, it’s interesting. A few years back, Tom blew the chief scientific or chief strategy officer off the Institute for Functional Medicine, did a private study and he ranked the top 15 conditions based on the propensity of a consumer or patient initiating care. At the bottom of the list, number 14 to 15 diabetes and high blood pressure. Why there’s a lot of conventional drugs out there. There’s a lot of pharma advertising out there and people perceive this is the option that you go for in that arena. Now what’s at the top of the list, things like long haul COVID, you know, I know two years ago I was fine. Now I’m not fine. These folks are motivated to seek care. Lupus, BHRT, hormonal imbalances, IBS, you know, things that have, you know, just like in chiropractic, you have a hot disk, you have back issues that will definitely motivate you to take action now and not later.
JAMES CHESTER (HOST): I’ve never met anybody more motivated to get better than somebody that had a sore back.
ULI ISERLOH (GUEST): Of course, yeah.
JAMES CHESTER (HOST): Pain’s a hell of a motivator. But also lifestyle conditions that are managed through pharmacology have a whole lot different belief system that people have. They don’t think that they can just get healthier on their own. Like I can’t just like start eating right and drinking a gallon of water and working out twice a day and quit the sugar and go to bed at 9.30 p.m. and sleep for eight hours. Like they don’t think that that’s the solution. They’ve been, they’ve been hook line and sinker to think that the only thing that they can do is a pill, a potion or a lotion.
ULI ISERLOH (GUEST): Yep. And so in our approach when we work with practitioners, you know, the number one advice I give them is like, listen, you got to have systems in place that predictably turn prospects into patients and we call it the P2P system. But ultimately, it’s a lot about pre-education and untangling those belief system that you just mentioned, James, the fact that, you know, people believe there’s either a pill, a potion or a lotion that helps that fix them. And that is outside of them to change that. So we need to undo this and saying, listen, you know, for a lot of lifestyle-induced diseases, it’s not that simple. You know, you look at Alzheimer’s. This was one of the reasons when I researched it. There was this dude called Dale Bredesen in 2004 that says, hey, we can do lifestyle changes to help with Alzheimer’s. And my peers in the pharmaceutical industry said, ah, we’re going to be smarter. We’re going to create a pill. And it turns out a couple hundred million dollars later and another 12 years, everyone threw in the towel because Alzheimer’s disease is very complex. And you know, you can’t just have one pill to fix, you know, 20, 30 different problems. So I think it’s this pre-education part that’s so critical.
JAMES CHESTER (HOST): Well, I mean, I’m just going to go on a different little path here. It’s like saying that a kid’s bad because of their behavior. And it’s not true. The kids, the kids not acting right because he doesn’t know how to solve the issue that’s going on inside of them. And it’s the same thing for the industry. They’re not bad. They’re just throwing a bunch of money at a problem that they could do more easily with diet and exercise and conventional wisdom. And I think that it is really good when like there’s some life saving, like interventions. But like, if I come up ill, the last place I’m going is a big box medicines facility. The last place I’m going is any of those places. That’s where people go to dive in. And I’m going to the person that will like do my labs, that will talk to me, that will do motion palpation on me, that will have the whole array of all the homeopathic things under the sun and lease some vase of first. Like, and I’ll throw all my money to those people because they’re vested in my interest of actually recovering. And the other side of it is they’re interested in vested in interest of long term consumers. And I think that that’s really where we have like this East Coast, West Coast, like division is where we’re at with you guys are wrong. No, you’re wrong. And, you know, I think there’s room for everybody, but we have to be reasonable about the outcome we’re looking for.
ULI ISERLOH (GUEST): And so obviously a big part on the side of the consumers, obviously for certain things like back pain, there’s an obvious, you have back pain, you go to chiropractor. If you have dental pain, you go to a dentist. It’s like very procedure driven. Now when we’re looking a little bit more outside this and integrated in functional medicine, it’s maybe less clear that you have a set of symptoms. How do you figure out who do you go to? And so this is the gap where consumers don’t know enough about that ecosystem, integrated functional naturopathic medicine to know who to turn to. And this is why I feel when it comes to marketing your practice and you want to branch out, let’s say as a chiropractor that, you know, if you want to go more into the lifestyle arena, you have programs and that to help people with nutrition, your messaging and, you know, your marketing out there, the first place where to help people to start is with paid ads because paid ads allow you to reach exactly the people. You don’t have to deal with the social media hamster wheel and keep posting, hoping that the right people see it. And in today’s world, that means reels, you know, create 30 to 60 second reel, put it on Facebook, Instagram, TikTok, put some money behind it and become the go to expert in your local area.
JAMES CHESTER (HOST): Yeah, I, as you know, from our past interview, I love local. And I think that the closer you can get to the pulse of your community, the better. But like I said in our opener, everybody is addicted to tech. You know, I think it’s really strange when you don’t see somebody at the phone these days. Yeah. So so you know the algorithms, you know, the, the, I guess, distance fencing that you’ll put around a campaign. And you can basically call in your ideal client by almost name, based on your, your system.
ULI ISERLOH (GUEST): Yep. And I think a lot of practitioners that have never run ads, their first objection is typically like, well, I’ve never run ads. You know, this sounds like an easy way to lose your shirt. And I would agree, if you don’t have two systems in place to trek and to end, where does my ad money go? And how did it actually turn into paying clients? Then you should probably not start with ads. You know, you have to have that system in place. And that’s really three things or four things. Number one, you know, how do people opt in? How do you collect their information? And typically in today’s world, we’re collecting not only first name, last name and email, but we’re collecting their cell phone numbers because study have shown people love to receive important information via text. So you have to be careful how much you do with this. But just like somebody wants to reconfirm an appointment or just text somebody some questions versus getting on the phone, texting has a 98% open rate. And what I love is still, yeah, and what I love even more importantly, people will look at the text message within the next 10 to 15 minutes as compared to email, where we have an average of 15 to 20% open rate. And people will look at it in three to four days. And so there’s an immediate five X differential in exposure. But also the reason see that the people that text, they see this stuff in 10 minutes, they make the next move and we’re in business, we’re talking versus email. Nobody starts conversation with email. And so I think the system is so important to have text message marketing in place.
JAMES CHESTER (HOST): You made the Chiro Hustle Podcast where we get to sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, a line life, Brain-based health solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
JAMES CHESTER (HOST): Well, it’s like, for instance, if a practitioner wanted to go and build business relationships, they typically don’t do that through Facebook. They build business relationships through LinkedIn. So you have to go and shop at the right stores for what you’re looking for too. Like, you know, I think that that’s being clear. And I know that’s one of the things that really had me excited about talking to you is like clarity. Like when somebody comes to you, let’s just say they’ve tried three to four agencies. They spent $10,000 at each of them. And they’re like, I don’t trust marketing. I’ve tried it before. Boo hoo, boo hoo. And they want to like make you the same as every other person out there. How do you object that?
ULI ISERLOH (GUEST): Yeah. It’s unfortunately too common. And in working with over a thousand practitioners over the last 10 years, what I’ve come to realize is people want to be led. They want the one-on-one strategic guidance and they want implementation. And so oftentimes what you see is you’re hiring agency just for the first step. Run my Facebook ads or Google ads and get me leads. Now you don’t want leads. You want booked calls, right? You would new first appointments, you know, maybe for your patient special. So ultimately you need an agency that is doing both the ad side as well as the whole funnel optimization. How do people opt in? Is that the best lead magnet? What’s the messaging? Are people actually scheduling? What’s the system for calling people back following up with people that don’t schedule on their own? And ultimately report on the ROI site. Here’s how much you spent on Facebook for quiz, Facebook for lead magnets, Google for this. And ultimately what is the time that it took from an opt-in to go to a discovery call or first appointment? And then became a patient. And ultimately what was the lifetime value over that first six or 12 months that that patient generated? Now there’s a lot of stuff that needs to be tracked and it’s virtually impossible if you have multiple systems duct tape together. So people use click funnels, active campaign, kelently, God knows what. And you know, on average people have six to seven software is paying $100 each. And I said, listen, you got to simplify this. One system HIPAA compliant, less than $200 a month, has all the capabilities you need, makes your front desk work a lot easier. And let’s say if you had 15 minutes a day to follow up with people, I can’t be spending 15 minutes trying to figure out who to call. I have to spend that time on actually calling people. So the software has to be a patient pipeline that tells you here’s the people that booked by didn’t show, here’s the people that canceled and didn’t rebook, just the people that were on a report of finding but didn’t initiate care. And I need to call them back. It’s that kind of tech, knowledge, and visibility that’s really missing, that makes these folks saying, well, my previous agency didn’t do a good job. And just to give you an example, we worked with somebody diabetic neuropathy. And you know, they were spending $25,000 a month on Google and Facebook ads. And we came in and we looked at the keywords and it’s like, listen, these keywords are not solution seeking buyers. These are generic terms, you’re blowing your ad money on this, why you’re doing this. And then your opt-ins are shitty and you’re not tracking things. And so this is not going to work. And so we essentially cut the ad budget by half still get the same amount of leads. We’re not tracking everything and they can see this lead magnet is driving more patients. This lead magnet is generating the cheapest leads. But sometimes the cheapest leads is not what you want. You want essentially the cheapest discovery call and the cheapest cost per acquisition for a
JAMES CHESTER (HOST): patient. You nailed it. You know, I, when I was a kid, I grew up playing Nintendo. I’m sure there’s a lot of people out there that would be like, yeah, I played Nintendo like Mike Tyson’s punch out or like, what is it, Contra or Zelda? Like those old games. But there was one game in particular that I really liked because I could run the same play over and over. And that was a tech mobile. I could hand the ball off to the fastest running back whether it’s Bo Jackson or Thurman Thomas or Eric Dickerson or OJ Simpson even I would hand the ball off and I would run the same play. And I would score every time like I could score 120 points on a football game. And you know, I figured out those codes that I could just like put one play we’re gone. One play we’re done. One play we’re done. And every once in a while, I’d, you know, throw off the algorithm and I’d throw a pass or I’d run the ball myself and I wouldn’t hand it off. But you could really like, if you do one play the right way every time, you can expect a certain outcome. And I do think that that’s a similar like, um, resonance with doing this marketing for like functional medicine and
ULI ISERLOH (GUEST): chiropractors. I think, um, I certainly think so, you know, one of the things is when I say, you know, without a social media hamster wheel, people think I need to be blogging. I need to do a reels. I need to be on TikTok. I need to do a podcast. I need to do the summit. I need to do the local health fair. I need to do dinners with a dog. I need to do this. And there’s so much stuff and it’s so freaking overwhelming. And I said, all of these things can work. But what’s the simplest way that generates reliable results? You know, if you have to only do four things and you can automate most of those four things, wouldn’t you want to do this and have the peace of mind and the knowledge that there’s predictability and scalability? Why don’t you start there and, you know, park the podcast and all these other activities, uh, for later and make sure you have at least that system in place.
JAMES CHESTER (HOST): Yeah, I think creating expert marketers is probably one of the hardest things to do within like a private practice. Like there’s very, very, very few people I’ve ever met that manage all their stuff in house and actually do a good job and didn’t hire like the top of the line consultant to like implement the strategy and build the framework and system for them to just plug, plug, plug and have their inner office staff manage it all. Like I’ve seen that and I’ve seen people doing really well with that. I’ve seen people that’s like, Hey, I hired this person or this, this team to implement this thing and we do all of it now. If I ever need to like connect with them, I hit the red button and they help me occasionally. So I’ve seen that type of system too. But let’s talk a little bit more outside the box of like our zone of genius, which is digital format. Let’s talk a little bit about how people can grow an office organically too, without relying on social media solely.
ULI ISERLOH (GUEST): Yeah, I think, you know, ultimately, once you have that initial funnel in place that turns prospect into a patient. So leap magnet, educational nurture sequence, maybe a signature talk on autopilot, the discovery called booking link or whatever the first appointment is. Then obviously, my goal would be, you know, leverage certain tactics on it. So again, ads are higher on my list. You know, I would probably tap into reels, again, all social media. And then really think about what can I do with patient reactivation? Because at ultimately, it’s a lot easier to reactivate an existing patient that already has given you money or use that existing patient base to evangelize to their friends. And so really focusing on that reactivation aspect that, you know, could maybe use elements of social media, but it is inherently leveraging the network that you have already built. And I include other allied health practitioners in that as well. So referral marketing, partnering up with other professionals falls into that same category. But the fundamental thing to recognize is the most expensive thing in marketing is acquiring a new lead. And so if you already have a bunch of patients in their database, you don’t have to give Mark Zuckerberg more money, you can just run an email or SMS campaign to that old list and get more of these people come into the office or reach out to those people to get their friends into the office. And again, that costs you zero advertising dollars and yet, you know, again, you tap into a warm audience.
JAMES CHESTER (HOST): I’m curious, because I think a lot of people are going to listen to this all the way through. And I’m just really curious, how frequently should you reactivate an old list?
ULI ISERLOH (GUEST): So I think it should be an evergreen system that you’re not just like trying to reactivate leads to that three years old. So I would say, you know, every three to six months, put something out there oftentimes, there should be thoughts in there. What is the offer or that would get people actually from, you know, sitting on the list and not doing anything to getting back into the office, you probably know something about your past clients already, you know what their purchase before. So you can probably guesstimate and segment your list saying, yeah, that group is not going to resonate with this one. So how can I make this as sexy as I can
JAMES CHESTER (HOST): to bring them people bring people into it? Yeah, I mean, I think you’re right. And I think that if people had an ongoing nurturing campaign for reactivation, they would be a lot better average of growth. I think a lot of times people treat a reactivation campaign like a Super Bowl. Like, oh gosh, we’re going to like do this thing. We’re going to rekindle all these relationships. And we’re going to hit our list three times in one week. And we’re going to get all this growth. And then I think that it’s an effective strategy. But then there’s no long term saying, hey, we’re actually going to commit to this. And we’re going to do this every 90 days. And we’re going to commit to this. And we’re going to do this every 90 days after that into perpetuity. And maybe people got busy and they lost track. And they feel a little guilt or shame for losing track and falling off care. Well, I think if you nurture that campaign as a reactivation campaign, you’re going to build that bond greater through your consistency rather than pushing people away and making them feel unwelcome by not connecting with them ever. And I think the SMS is a good way for that. And people are like, darn, I missed three visits. They messaged me back. I ghosted them. But really, I know I need to go back there. Yeah. And the way we orchestrated is obviously
ULI ISERLOH (GUEST): once you’re opting in, you are on a 10 day nurture sequence to get you into that first appointment. And then we move people if they don’t respond into a 30 email, you know, over 120 day system. So I have the first four months covered an autopilot. And after the end of the four month, I moved them back to the beginning of the email sequence. So they get emails forever for me, 30 different emails around that topic. Now then, you know, we have some clients, let’s say in the aesthetic space, they’re running a monthly, you know, beauty special. So they get a text message, hey, Botox, this much off come into the office. So they do it every 30 day that they have one text message a month. And people know this is really what I want. I may not need Botox this month, but maybe next month, etc. And they’re obviously very, you know, Jupiter, microneedling, what have you, anything else that your practice is selling and rotate through the offers. And again, if you don’t abuse this, and you send them, Hey, here’s the monthly special. You’re not really pushing hard and making people feel bad. It’s like, Hey, if you want this, you know, summer is around the corner. If you need this, you know, we’re here. And you know, you generate a consistent stream. And obviously, only do SMS marketing for people that have really opted in. So typically, we love people to first, when we have a list that we reactivate, we first try to get them to opt in for lead magnet to recollect that consent for email text message and voicemail marketing, so that we’re protected. But then once we have that consent locked, then, you know, every 30 day, people could get an offering email to come back into the office. And you know, again, this is where you leverage SMS with 90% 8% open rate instant visibility. People just hit to have a few button. You don’t have to write lengthy email. It is really very, very efficient. It’s the best thing I love.
JAMES CHESTER (HOST): So I got two questions. And then I think we should wrap things up. But first things I’ll tell everybody is hit your old files consistently. Like every chiropractor, you’re going to go look into either your digital or your film room. And you can go through like every file that you’ve ever taken an x ray on. And it’ll probably like make your eyes bleed. You’ll be like, Oh gosh, look at all these old files. Or you can go to like, you know, your digital folders of every x ray you’ve ever taken, you’re like, Oh gosh. And then you think about your your patient volume that you’ve seen that week. And you put them next to each other. And it’s like 12,000 patient files or 150 or 200 patient visits. So like you’re saying, the money is in the old files. But you have to go about the right way and reconnect those relationships the right way in order to take people through the next phase of recommitting to you. Yeah. So best ways for people to understand marketing quickly, how would you say the best way for people to connect with you? And to start learning from your systems, the way you do your tracking, and the way that you teach people to
ULI ISERLOH (GUEST): have the flow of your process. Yeah, we have lots of great resources on our website at bigboost.marketing. And I’m sure James, you put this in the show notes. So we have lots of lead magnets there to teach you, we have master classes. So it’s your one stop. Starting point for everything, we talk about how to build the perfect patient magnet. We talk about selling transformational care. So we talk really about the business model. And again, as we said in the beginning, what makes us unique as an agency that we do one in one consulting to really get to the bottom of what makes your practice work, what is broken, what do we need to fix. And then implementation, not just on the Facebook ad site, Google ads, but also with the system, with the copywriting, with the video production, etc. So that it is really chunky for you with we do 90% of the work, you do the 10% of the work that we can’t. So what’s the link again? A big boost dot marketing.
JAMES CHESTER (HOST): I got one more question for you. Should go for it. So you’re doing a good job. Campaigns going well. Office gets a lead, two leads, three leads that are just real stinkers. And they’re complainers, they make a bad review. They do something to just go against the grain of the momentum with the campaign. And they start clunking things up a little bit. How do you
ULI ISERLOH (GUEST): troubleshoot that? Yeah, first of all, it’s, you know, identifying it as soon as possible. So you can’t find it, find out from third party. So your system need to flag these people and unearth it. So if you get, for instance, a bad review, the system needs to notify you, hey, here’s the review. Here’s how you dispute it. Here’s how you respond it. Again, even if you get a good review, you should know this right away too, because it’s shown that practice owner that responds and thank people for their reviews, encourage that behavior, making other people that are supposed to leave a review, more comfortable doing it. So we then take what’s known, you know, just like in functional medicine, where is the broken link? What’s not working? You know, what can we know from the analytics? Where did they come from? Did they come from Facebook, from Google? What was the source? What did they experience? Obviously, we’re big fans of segmenting. So whenever people opt in for lead magnet, we have a survey right after it’s like, Hey, what’s your biggest obstacle? How long have you had this? So I can already tell and pre screen, what is this person looking for helping me reaching out and personalize my marketing? And so again, there’s something said to review, but ultimately it’s like backtracking. Here’s the three people that clunked up the system. Let me see what’s common about them. What can I learn about their past history? And again, this is why it’s so important to have an all in one system where you can see where did they come in from? When did they come in from? What have their board? Where they have their watch? What emails have to set? So everything is in one place, all the way to booking that initial appointment. So you can track end to end where things went off the rails. Yeah, I think it’s really important.
JAMES CHESTER (HOST): Sometimes we have to ask the tough questions. Oli, thanks for being on with us. Episode 544, big boost marketing. Go check them out. If you guys are looking for somebody that’s an expert in the functional medicine marketing arena, I call blueprint medicine, check them out. Let them earn your business deal in fashion way by the one on one services he provides. Thanks for being
ULI ISERLOH (GUEST): our guest. Thanks for having me, James. And a lot of had a great time. And thanks for all the work that you do really admire what you do with carol hustle. Again, you’ve come up on your six year anniversary. So thanks for being so consistent. Yeah, you know, that’s the major player in the
JAMES CHESTER (HOST): whole thing is we have to go into our zone of genius and we have to follow something that works for us. And if we get lucky enough, we find something that we enjoy doing along the way. And that’s really what we’ve done over here at hustle. So I’m going to close out, tell everybody, you’re just one story way. Keep hustling. I’ll see you guys on the next episode. Well, we have a great night. Okay. Thank you. All right. Bye for now.
JAMES CHESTER (HOST): Thank you for listening to the Chiro Hustle Podcast where we get to sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, a line life, Brain-based health solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
The Referral IS the Miracle Story in Chiropractic – Dr Larry Ziegler DC – Chiro Hustle Podcast 543
Mar 14, 2024
Dr. Larry Ziegler Is a chiropractic physician in Murray, Utah since 1999. Dr. Z (as everyone knows him) has focused on Personal Injury through most of his career and has helped many patients over the past 24 years. His focus has always been optimal patient outcomes using thorough examination and history coupled with excellent treatment protocols and case management. Dr. Ziegler retired from active practice in 2022 and is looking forward to sharing powerful insights on personal injury case management to other health professionals who want to provide the best possible care and outcomes for their patients.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, a line life, Brain-based health solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 543 of the Chiro Hustle Podcast. I’m your producer, Luke Millet, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we had the opportunity of interviewing Dr. Larry Ziegler. If you want to hear the story about how the referral is the Miracle Story, stay tuned. Welcome back! This is another episode of the Chiro Hustle Podcast. They have Larry Ziegler coming on with me. We just had a dynamic weekend together, really cool guy. A pillar of his community does a lot to help people, and Ben chiropractor for 25 years now, I think. So really excited to tell you your story today. But before we jump into episode 543, I let everybody know our big why, why do we do what we do over here? Well, Freedom of Speech is highly important to us as a platform. We’ve never censored anyone. I take a lot of pride in that. We also believe in medical freedom of family health, freedom as a show. Those are not the same things, but they matter to people to have sovereignty of their decisions. And I think chiropractic has been the one thing in the gap, stopping medical tyranny. Chiropractors have been doing a really good job of letting people make choices for their own health decisions with their guidance. And as we go into the show, we also support Subluxation-based chiropractic. I know I shouldn’t have to say that on a chiropractic show. Every chiropractor should say, I believe that too. But we have to make note of that. We also protect BJ Palmer Sacred Trust. If you don’t know what that means, go to your favorite search engine right now. Pause the show and go and look for BJ Palmer Sacred Trust. You’re going to learn more about chiropractic than you previously did, I guarantee you. And then lastly, we believe in inate intelligence and universal intelligence. We believe that when man or woman, the physical gets adjusted by the hands of a chiropractor, it connects them to man or woman, the spiritual. And with that being said, Dr. Larry, welcome to the show.
DR LARRY ZIEGLER DC (GUEST): Hey, thanks for having me.
JAMES CHESTER (HOST): Yeah, I mean, the chiropractic story, 127 years young. And you’re 102 years off from that. So you’ve come in in the last 25 years. And I think that your story, you told me a story over the weekend. I loved it. How you got into Parker and how you matriculated through Parker and how you got some mentorship. And you became the doc that you are and you learned. And I think a lot of people that will be watching this friends, family, colleagues, patients, they might have heard your story before, but they might need a refresh run. So if you could just share with people, how did you get into chiropractic and how did you get to where you are today?
DR LARRY ZIEGLER DC (GUEST): Yeah, sure. I’d love to. So backing up way back as a kid in school, I didn’t perform well. I was bored. I was never challenged. And I think I’ve talked to others who face similar situations in the past. And luckily our current education system, I think, does a lot better job of accommodating kids in that scenario. But I had a few teachers, especially in high school, that really latched on to the fact that I was not interested in the status quo or the same boring classroom routines. And they gave me additional challenging things. And one of those was my high school biology teacher really helped me dig deep into marine biology and understanding the science and the study of how things work. And I became fascinated with it. And I joined the Marines right out of high school because going to college was just not even on my list. There was no real history in my family of going to college. I didn’t even know the process or where to start. It was just kind of just not even out there for me. I would have been happy driving a cement truck, honestly, because it just fit better with my daily routines. But I met someone in the Marines who gently pushed me towards education rather than just following that same career path. And I did that. And after I finished my undergrad work with an emphasis on science but also business, I went into kind of a pause mode. I took some interest exams. I’m like, where do I want to go from here? And all of it pointed towards medical sciences or being some kind of a doctor. And as I contemplated that, I looked back at my childhood. Who were the doctors that I saw? How did they affect me? What impressions did they make? And honestly, my chiropractor was my favorite guy. I had a few significant injuries when I was younger. And I knew every single time I would go to that office, he would figure it out. And I would walk out feeling better. And I honestly didn’t have that experience in most of the other places that I would go for care. And so I thought, I don’t know anything about chiropractic or chiropractic education, chiropractic philosophy and aid. I knew nothing about any of it, right?
DR LARRY ZIEGLER DC (GUEST): I only knew that I had a good experience. And that was enough for me to just start developing this idea. And we joked about it over the weekend, but I dated a few people. And when we get to that point in our conversations where it’s like, hey, what do you want to be when you grow up? I would mention chiropractor and I’d get that stink. I like, why don’t you want to be a real doctor? I’m like, oh boy, that’s a weird statement. But because to me, my chiropractor wasn’t ever anything but a real doctor. That was just where I was at. So I went along in this pattern for about two years or so after my undergrad was done and I hadn’t gone forward. I ended up meeting my future wife. And when we got to that point in our conversation where it was, hey, what do you want to be when you grow up? And I said, I think in chiropractor, she went, oh, cool. And I’m shocked. I’m like, what? And it turns out two of her brothers, her dad, her grandfather, her great girl. Her grandfather and her great aunt and uncle were all chiropractors. And since then I’ve come to discover just how valuable that was and what it meant to me and to the family. And as of right now, I’m the last one. Out of all those generations of people, both brothers are done with practice. And right now, no other kids, grandkids or others have entered the system. I’m kind of it. So we’re hoping to see a change there. But she said, if you want to learn more about chiropractic school, let’s go visit my parents, which was a huge step because we’re just kind of hanging out having fun, a couple of college kids. And her parents were in Dallas, Texas. I was in Utah. But I said, yeah, let’s go. And I took a trip through Parker, got the tours. Her dad was on faculty at Parker, which was amazing. So I had a really intense kind of inside look at how things worked. And I was sold. I was hooked. I signed straight up to go down and we went through the program and never looked back. It’s been wonderful.
JAMES CHESTER (HOST): Yeah. And I know that because of that experience, you had a chance to work closely with Jim Parker too. A few times. What was your experience like getting to know the guy that started all that down there in Dallas?
DR LARRY ZIEGLER DC (GUEST): Well, Dr. Parker was intense is a good word. He was a character. I mean, he came from the background. He was in and helped thousands of chiropractors to develop their skills and get out in front of their communities, which I will forever respect. His approach was so amazing. The number of acronyms I still remember from all the little things and sayings that he would do is just nuts. But he had a way he could look at you for two seconds and you felt like he had just seen
None: every single part of your soul. Like I was just on a different plane, if you will.
DR LARRY ZIEGLER DC (GUEST): And he had his little kind of sayings and things he would do on a daily basis. He walked fast. Every time I was there, you literally had to focus on keeping up with Dr. Jim wherever he was going. And he just didn’t mess around. He lived everything he said and it was just intense all the time. And that’s something I have never really seen in an individual with someone who was that true to what he was doing. But that was my greatest impression with him is that he was just, he was exactly who I thought he would be. I was not surprised there.
JAMES CHESTER (HOST): You know, I didn’t get a chance there, or me, Jim. I recently met the guy that started Sherman, Tom Jelardi. I had a chance to like get a picture with him this past a couple months ago. And just the fortitude that it takes for somebody to have the vision to take a plot of land and to say, we’re going to perpetuate this profession of chiropractic. Like you don’t have to agree with me. You don’t have to be a part of it. I’m going. It takes somebody that’s intense. It takes somebody that’s driven. It takes somebody that’s on their own command. So yeah, it’s pretty cool you had that experience.
DR LARRY ZIEGLER DC (GUEST): Yeah, it was a good one. There’s others I would have loved to meet, you know, like Jan C, my father-in-law worked with him a lot at National. And as I read the books that have been written in stories and tales from his life, you have to be intense and focused at on point all the time to accomplish the things these guys did. But the legislative changes, educative changes, accreditation, the things that came out of the efforts of that time period are amazing. And most of us just experience that now and take for granted that that’s the way it was. But that’s not the way it always was. There’s been massive efforts to lay foundation for what we do today.
JAMES CHESTER (HOST): Yeah, I think the modern chiropractor, like up to the past like 15 years at least, they’ve experienced like the insurance and the lack of reimbursements and the more to cash model. And I think that the practitioner today has their own generational like, you know, battle to win. And I think that every generation kind of does when you talk about like where people, you know, we’re getting jailed for chiropractic and going to court and winning. And you know, I think that if you look at like the whole thing from the Mercedes 80s when everything that people did, they got paid on. And then, you know, funny enough, I call it the Nissan 90s. Which is when I came out of school, right? Yeah, yeah. So you came into more of a conservative era where we had to like start looking at like the billing. And, you know, I think that that’s really interesting. So let’s just talk about that a little bit like building a practice. I know that one of the things you kind of wanted to focus on today was relationship capital and like the secret to life about how people can actually build relationships in their local community and like build their career around that. So I know that that’s something you really like appreciated about like how you did your career, but right focusing on other businesses, focusing on families, like talk a little bit about that and how that might be able to translate to our listeners today.
DR LARRY ZIEGLER DC (GUEST): Sure. So for me, when I first came out, I associated with other docs and I highly recommend that for at least a year or two, you should do it. If you’re a new doc and thinking about what you’re going to do with you when you come out, don’t just jump into trying to manage a practice solo because I’ll tell you the learning curve is harsh and a lot of mistakes will be made. When I first came out of school, I was going home and ready to go and after a couple years of association at the time, I was a little bit kind of like, ah, I wish I was making more money or I feel like I’m spinning my wheels. But by the time I was about 10 years in, I realized without that training period, I’d have had incredible struggles and I just learned so much and I’m grateful to both the guys I associated with now and I’ve told them so because it just helped me to move forward. And one of the things I saw out of those early practice efforts was that critical relationships that they had with the community and with other business were massive drivers for practice growth. And so I looked for those opportunities. In my location, we had BNI, which is I think in pretty much most of the country, the business network international, and I also joined one called ConnectShare, which I don’t think is as widespread but was very effective. And in both of those, same with like a Chamber of Commerce, I’ve been a member of Chamber of Commerce in pretty much every community. I speak Spanish, so I’ve been in the Hispanic Chamber of Commerce for years. And what happens is you meet these guys, you build relationships, you have a chance to sit around the table focused in conversation, you get to learn about what they do, you get to present what you do, and more importantly, we would always organize outside activities to other things and really create some long-lasting friendships. And I’m telling you, the guys from my BNI from over a decade ago still call me or text me to either come and see me or send someone over to my office when they need it. And we typically generate between 30 and 40 new patients a month with zero advertising, and I’ve been that way for years and years and years, and that’s enough to keep my practice as successful as I want it to be. I’ve literally never paid for an ad in my whole career because I’ve built relationships with so many people. And I’ll highlight that with just one guy. One of my first patients came in, we’re still friends, saw this patient just last week, has been in hundreds of times, but more important than that, because of that relationship, I just went through the records and counted after I talked to you. I’ve treated 14 different PI cases as direct referrals from that one person. And in my office, that’s an average of about $6,800 per patient you can do the math. What’s that one relationship worth, right? That’s what my practice has been built on, this whole entire time, no matter what building it was in or where it was, everybody that I saw walking through the door for people that we met through an extended relationship, either through existing patients or businesses and community members that we got to know. And I can’t even put a finger on that value. It’s just immense.
JAMES CHESTER (HOST): You know, hearing you say that, it reminds me of the big why. Why does a practitioner do it? And I think that that’s a driving force for a lot of people to figure out that secret to life. And if you really want to be a quality producer, then you have to go out there, and I call it harvest in your community, you have to go do the BNI. You have to go out there and build those relationships. You have to become referable. Like if you have the best degree out there on planet Earth and no one knows who you are, it doesn’t matter how good you are as a technician, doesn’t matter how good you are as an adjuster, doesn’t like those things are like secondary. You have to go out there and meet people. And you have to build those relationships. And really, that’s where I’ve seen like a lot of docs have the most success is they’re not afraid to become advocates for themselves.
DR LARRY ZIEGLER DC (GUEST): Yeah. And I told you the grocery store example, I’ve talked to lots of guys about this. If they ever come to me when we’re dealing with, you know, how can you build up your practice because I’ve consulted and helped a lot of guys in this area. And one of the things I’ve heard over and over as well, two more chiropractors moved into my town this last year. And I think we’re close to saturated and my new patients have slowed way down or whatever it is. And I give them this example. I ask them, is there a busy grocery store with a deli counter near your office? It’s always yes, right? And so go there. Go to launch, take a piece of paper, make three columns and label them as people I know, people I don’t know and people who are my patients. And just say hi to people as they walk by and make a mark. Do you know them? Do you not know them? Are they your patient? And the day that the patients call them has more marks in it at the end of your lunch than the people I know and people I don’t know call them, you may be close to saturating your community and until then shut the heck up and go out and say hi to some new people because there are plenty of people around you who need your care.
JAMES CHESTER (HOST): They just don’t know who you are.
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, a line life, Brain-based health solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
JAMES CHESTER (HOST): Yeah, and you know, I’ve been given this advice to a lot of docs recently, just like a freebie forum. If you want to start getting like cases that are referred in from other practitioners, I would recommend building, it sounds like counterintuitive, but I recommend people to build relationships with the joint, specifically if they have x-ray at their offices because these people get hot disks that come in and they’re not equipped to take care of those types of cases. So if you’re a rehab style offices that shoots x-rays and does care packages and make sure that people are rehab properly, the joints are a great relationship model that you can go in and get those cases that come in. They probably get 10 of them a day where they need to send them to somebody. And if you’re that somebody, bingo. You just got the best referral source in town. Secondary, I also would recommend finding the urgent care in town and building a relationship with those treating physicians. Because those guys and gals, they don’t want to refer into more drugs and more surgery. They don’t have to quit for that either. They want to go least invasive and they want to get people better faster. And they know that these people typically that come to urgent care aren’t big insurance cases. They’re out of pocket cases. So if they can then refer them to you and know that you get them better faster without drugs or surgery, those people are going to be another great pipeline of referrals for you too.
DR LARRY ZIEGLER DC (GUEST): That’s a good one and one of my most unexpected sources, I actually get referrals from quite a few MDs and orthopedists and others. We work together quite often. And the most surprising one to me was my cardiologist. We hit it off when I went into his office. The first time we met, he wanted to start me on a statin drug and I said, no way in hell. And he looked at me like, and I said, I understand you want me to be in the hospital. I mean, I need to change these cholesterol numbers a little bit and I will. But I’m not taking a statin drug and we had a conversation about it. I got back to his office six months later. So this is only the second time we met. And he doesn’t really know me. He called me by my first name on my file, which is David. And I go by Larry because it’s David Lawrence. So he’s like, hey, David, your cholesterol numbers look fantastic. You know, your HDLs are in great range and your bad cholesterol has come down. I want to keep this change going, but I can’t find which prescription we put you on. What have you been taking? And I said, I know, remember me. I said, no way in hell. I’m not taking anything. I added, you know, and he goes, this is when we became friends and I love this and it taught me a lot. I’ve actually done this with so many patients since because it impressed me so much. He closed the folder he was looking at, sat it down on the desk, sat down and looked me in the eye and said, what did you do? It was amazing. So I told him, hey, I added this, this, and this to my diet. I dropped that, adding that out of my diet. I’ve cycled a little more and here we are. And he’s like, oh, that’s fantastic. And I said, I’m surprised that you don’t have more emphasis on helping people make lifestyle changes rather than just recommending that statin drug. You know, I’d love to see that. And he said, you know, I’ve spent about a million dollars on staff and ideas working on patient compliance programs to help with lifestyle changes. And what I saw was less than 10% compliance. People just want the bill. And it’s kind of a sad statement, not on him, but on the industry and on our country that we’ve come to a point where you can get down with, you know, get your cholesterol down by taking a pill. So why would you need to make any changes? We’ve kind of come to rely on that pill or that finger, that procedure. But he was ecstatic. And he actually walked up to me at dinner a little while later at our jointly favorite restaurant and said, hey, I get patients all the time with chest pains and problems. And they think they’re having a heart attack. We do a full workout, even nuclear studies, and there’s nothing wrong with the heart. It’s got to be a musculoskeletal problem. I send those people to your office. I said, of course, first few cases result beautifully. Everything goes well. Next thing, you know, I have a flood of patients. Literally, it goes on and off, you know, but I’ve had dozens and dozens of patients sent over and a good portion of his staff as well. I have this awesome relationship with a cardiologist that I never expected. That’s what you look for, you know, just build a relationship. Be really authentic no matter where you are. Let people know that chiropractic is what you do. And these opportunities are going to come at you. It’s just going to happen.
JAMES CHESTER (HOST): Yeah. And you know, as I’ve gotten to know you more, we’ve talked a lot about like getting involved and being a part of something bigger than you. And I know that there’s some advice you might have for people’s vision as far as like getting more involved with their state associations. And he shared a little bit about why you would want people to do that.
DR LARRY ZIEGLER DC (GUEST): Absolutely. If you don’t ever go to your state associations or participate, you probably aren’t aware of what goes on behind the scenes. But I participated in national level discussions for the last five or six years because our association joined the National Chiropractic Congress and that gives us a chance to, you know, kind of go in and exchange ideas with people and figure out what successes and what challenges are happening around the country. But locally, it can be intense as well. Here in Utah, we have a very well-rounded and really an exceptional practice act. The gentleman that initially put it together were quite visionary. And I’ve always been really pleased and very grateful for how broad and how encompassing it is, but yet still focused on chiropractic and our mission and what we do. At the same time, there can be challenges. And just a few years ago, we had an informal decision that came down from our AG’s office that said that since it does not say that we can in our practice act, chiropractors in Utah are not able to order MRI. And that’s something I do all the time, especially working with a lot of PI and trauma cases. So it was quite concerning. And of course, insurance companies get wind of that and they want to say, oh, no, you can’t order that MRI. We’re not approving it. And it becomes problematic in patient care. And then in order to fix that, we literally have to open our practice act. And from a legislative perspective, I’ve been serving as the legal legislative chair for, I don’t know, five or six years now. And the heartburn behind the scenes of opening that practice act and knowing exactly what modifications to make, what language to propose, it took several years to get that two sentence change into a place where we were comfortable moving forward. But behind the scenes, the association last year on behalf of all its members and all chiropractors in Utah was able to enact that new legislation, open and change the practice act with cooperation and approval from the Utah Medical Association. Our practice act now says that chiropractors can order for diagnostic purposes, MRI, ultrasound, and diagnostic ultrasound and CT scan. That wasn’t there before and it’s amazing change. And it just simply allows us the freedom to continue to provide that exceptional diagnostic benefit to our patients uninterrupted. And there’s still probably hundreds of docs in the state that don’t even know it happened. I say participate in your association. Be part of the group that brings issues or challenges to your association’s attention and then volunteer your time and help to make sure that those things get resolved because nobody’s magically doing that for you. It’s good doctors coming together, focusing on the issues and taking action to make changes that are positive for the profession. And we certainly need more of that. It’s not going to go away.
JAMES CHESTER (HOST): Well, like I was saying, every generation has their push and every two years or three years with turnover of people that are in charge of things has their push. And some things go the right way for a while and sometimes they start sliding backwards a little while. So it’s important to have people highly engaged with the association movement, at least to be aware and to be a part of it rather than saying, hey, it’s not going our way. And I think that there’s three things that always tell people when it comes to contributing to something and that scope is give your time or talent or your treasure. If you don’t have time and you have too much money, help them out. Help pave the way for the lobby within the chiropractic arm of legislation. If you have skill sets and doing leadership, get on the boards, jump on board. Just pay your fees with your expertise. And then, yeah, and if you have time, show up. And you don’t have to do too much. Just be a part of it. So time, talent, treasure, show up and help these state associations fight for your practice, ability to practice under the scope that is out there. And if you find that there needs to be some modifications to make it better, now you’re in a position to help do so. So I always like to urge people to be considered of what we share too and to go out there and to do their best and put their best foot forward and to take action. We like action takers. And then lastly, I know that we were going to talk a little bit about the future of chiropractic. I know that that was something that was on our question set that seemed to resonate with you. So what is your vision for the future of this beautiful profession?
DR LARRY ZIEGLER DC (GUEST): Oh, boy. So I think your question on your paper was, where do you see this in 20 years? Yeah, for sure. Yeah. And looking back 20, 25 years, a lot has changed. And looking forward 20 years with the new AI, with digital marketing, with changes in the world, tech’s neck is becoming prevalent. There’s all kinds of stuff that’s occurring right now, health challenges and otherwise, the public itself will be in a different place in 20 years. And despite our best attempts to self destruct as a profession, we’re still succeeding. And the reason why is because what we offer has such incredible value. And I get in touch with that every once in a while, and it can be a little emotional. I actually have right here. I know this camera is not going to make it pretty, but you see this binder? This all worn out and hammered. This binder was a marketing binder from the Public Relations Research Institute. That was my wife’s grandfather’s binder when he was in practice. This particular issue is from 1956. And it’s so funny to read through it and read all of the predictors and the issues they were facing at the time. What’s going to destroy our profession? What’s going to tear us down? A lot of it’s fairly negative, but then it comes back with here are proposed solutions and steps that you as an individual chiropractor can take. And I think it’s ironic that as I sit in national level meetings the last few years and participate in our own board and look at what’s going on, you know the issues in that book are pretty much the same ones we’re still talking about today. So are those issues going to be resolved in 20 years? No. But will we still be providing amazing healthcare, miraculous changes in people’s lives and progressing as an entire profession? I see yes. Regardless of the challenges that pop up, what we do is too powerful. It’s well directed from the right sources of energy the universe wants and needs us to continue what we’re doing. We cannot give up on where we’re at. Just we can’t.
JAMES CHESTER (HOST): Yeah, I at this point in my career after 15 years of doing something in this profession, being involved with the profession, I think that it’s undeniable that chiropractic is always here to stay and that no one really controls chiropractic because the results that it produces, even the people that might not want to see it succeed, they still want to get adjusted. And that’s the thing is like when people might not even agree with something, they still want to participate with the services. So that’s the thing I think will always make chiropractic relevant and win is because the undeniable truth of the effectiveness of the chiropractic adjustment. The depth and the sincerity and the relationship with the philosophy of the profession is undeniable. There’s nothing else out there that has a philosophy in any facet of any health art and any type of professional grade like service and industry art that has a philosophy of chiropractic with its relevancy and its history. There’s nothing out there. So people will constantly pick at chiropractic, they’ll constantly try to dismantle the philosophy and use it and make it their own. And even if they don’t agree with it, they still want to get adjusted. So chiropractic will have a long, prosperous future of maybe people that don’t believe in chiropractic, but like Sid Williams would always say, chiropractic works just like gravity. You don’t have to believe in it. It works whether you believe in it or not. And that’s how chiropractic, the future will continuously be adapting, like you said. And we might not ever get through some of the challenges that we’ve been facing since the 50s, but we’ll continuously adapt and chiropractors will continuously serve their communities. So Dr. Larry Ziggler, thank you for being episode 543 of the Chiro Hustle podcast. Is there anything I didn’t ask you that you would like to share with our audience today before we call it a day?
DR LARRY ZIEGLER DC (GUEST): You know, I would say one thing, and that is just stay focused on your process. I am so dialed in right now on exactly what I want patients to have as an experience on their first visit and their second visit with reported findings. I’ve had patients in my office that are like, I don’t believe in chiropractic. I don’t know why I’m here. And I do what my cardiologist did. I sat down, whatever I’m doing. I stop looking at whatever I’m looking at, and I look at them and I ask them directly, okay, why are you here? And they always answer the same way, this has happened to me so many times. I’m here because my friend Jim sent me over, he said, you could help me. That’s what else? What else can we do that’s stronger than that? You provide the experience every time. You’ll get the results because chiropractic works. You build that relationship with your patients. And the next time that doubting person or that person who’s struggling to find a solution ends up in your office going, I don’t know why I’m here, I guarantee you within a few days they will know why. And there’ll be an advocate for us forever. And I’ve created amazing, powerful relationships with so many. I have hundreds of patients who’ve been in well over a hundred times, self-directed, because they get what they need. And I love it. And that’s what I would love to share is anybody who’s doubting themselves or what they’re doing. Trust in the process, trust in yourself and build a system that allows you to share that confidence in those results of every patient. You’ll be as busy as you want to be your whole life. It’s just amazing.
JAMES CHESTER (HOST): Well, I believe your miracle story is the referral story. So I appreciate you being on with us today. If people want to reach out to you or connect with you, where can we send them to?
DR LARRY ZIEGLER DC (GUEST): So Utah Health Center is where we’re at. We’re in Murray, Utah and phone numbers 801-901-4261. And we’re always there and ready for you.
JAMES CHESTER (HOST): That’s great, man. That’s one of the things I took away from our time together. As you said, that you’re always prepared for people to come see you, whether the schedule is full or not. And we generally speak in its full. So I appreciate you once again for being on with us today. I’m going to close out by telling everybody, go to UtahHealthCenter.com, check them out. He’s in Murray, Utah. And if they want to learn more about you, there’s probably a way to contact you on the Utah Health Center page. So send some new patients to Dr. Larry. And with that being said, I always close out by telling everyone, you’re just one story way. Keep hustling. I’ll see you guys in the next episode. Thanks for your interview today, Dr. Larry.
DR LARRY ZIEGLER DC (GUEST): Hey, thanks for having me.
JAMES CHESTER (HOST): All right.
JAMES CHESTER (HOST): Bye for now. Thanks for listening to Chiro Hustle! Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, a line life, Brain-based health solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
The Perfect Partner Program and Relationships with Love Doctor Anil Gupta – Chiro Hustle Podcast 542
Mar 11, 2024
Anil Gupta is recognized worldwide as the Love Doctor, as he helps couples in rekindling their relationships and singles in finding the right partner. His proudest achievement is his 34-year marriage to Meena and raising two successful and happy children.
Anil created “The Perfect Partner Program” to assist couples in overcoming the obstacles that are destroying their marriages and restoring to loving what they originally loved about one another. This program also helps singles overcome the struggles of the past to enable them to find their ‘perfect partner’; in a proven process. Anil has been on Fox News, Harvard, Sky TV, and TedX, and he has written an international best seller called Immediate Happiness, as well as founded The Happiness Score.
He has given relationship and mindset workshops in over 18 countries, with over 10,000 fans in attendance.
Anil possesses an unique intuitive ability to remove the blockages that prevent people from living fulfilled lives in a matter of hours.
Anil overcame suicidal thoughts and tendencies in 2008 and has since developed the Happiness Formula and The Happiness Test.
Anil has been invited to meet with leaders of countries and spiritual leaders such as the Dalai Lama, as well as celebrities, billionaires, and world class athletes.
Sir Richard Branson attended one of Anil’s events on Necker Island.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle!
JAMES CHESTER (HOST): Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
JAMES CHESTER (HOST): This episode is sponsored by the Transact Card, Align Life, Brain-Based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 542 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we had the opportunity of interviewing Anil Gupta. And if you want to hear what this love doctor has to say about the perfect partner program and relationships, stay tuned. Welcome back! This is another episode of the Chiro Hustle Podcast. Today I have Anil Gupta on with me, former optometrist. So there’s probably some parallels with our chiropractic audience that you guys are going to see today. This is episode 542 of the Chiro Hustle Podcast, and before we jump into this episode, you guys always know I give the big why. Why do we do what we do over here at Chiro Hustle? Well, first things first is the First Amendment. I think that’s really important. It gives us our quality of life here to be individuals and to speak our minds. So one thing I’ve never done is censored anyone on the show. So that’s really important. I, on the other hand, have experienced what they do on big social media platforms with shadow bands and down regulations. So I would never do that to anybody. And with that being said, we also believe in medical freedom and family health freedom. They’re not the same thing, but we believe people should understand them quite clearly. And I know that today we’re going to have a conversation on clarity about love. And I think that as we understand that more, if you love yourself a lot, you’ll probably want to retain your ability to have medical freedom and family health freedom. So I think love is going to come into a lot of our conversation today because, Anil Gupta is the love doctor. He’s helped many, many people in this, this world doing workshops and organizing gatherings for 14 to 20 years. He’s helped many celebrities retool themselves to find more value within themselves. And I think that the conversation is going to be really impactful for the chiropractic doctors today. But as I, as I finished the opener, we believe in subluxation based chiropractic. If you don’t know what that means, go to your favorite search engine right now, pause this interview and go find out what subluxation and chiropractic means. And then we also protect and support BJ Palmer’s sacred trust. He was the developer of chiropractic. And he creates something called the sacred trust. I believe every chiropractor should know about it. Guard it well. And then lastly, we believe in innate intelligence and universal intelligence. We believe that when man or woman of physical gets adjusted by a chiropractor, it connects them to man or woman, the spiritual. And with that being said, thank you Anil Gupta – welcome to the show.
ANIL GUPTA – THE LOVE DOCTOR (GUEST): Thank you, James, for welcoming me on the show. Thank you for allowing me to be a guest and my intention and my promises that will give you a great deal of beautiful content that you immediately apply.
JAMES CHESTER (HOST): Well, I think it’s going to be a dynamic connection. We met each other at the 10x Growth Conference out in Las Vegas this past February. And I don’t know how we ran into each other, but we were in the same circle. We started talking and I said, Hey, I run this podcast. I’d like to have you on as a guest. And it’s taken us a few months to get that on the books. But here we are today because I told you that we are booked up all the way until July. And it’s true. So here we are today and I have you, the Love Doctor on with me. So I know we’re going to talk about how to inspire chiropractors. We’re going to talk about some tools, just a methodology that they can learn from today’s interview. And you want to help them provide some clarity so they can have long-term effect with themselves and their families and their practice members and those closest to them. So how can we inspire chiropractors with your message today?
ANIL GUPTA – THE LOVE DOCTOR (GUEST): Well, you know, I used to be an optologist for 20 years and after a while you lose the reason you became who you became. So a lot of chiropractors get lost in the in adjustments and then they forget why they join the profession and the reason they join the profession is to save lives because a lot of lives are saved. A lot of family situations are saved and a lot of trauma is saved. So really you’re not in the business of adjusting anyone. You’re in the business of creating beautiful families. You’re in the business of happiness. You’re in the business of love because when you when you heal a loved one, everyone gets to benefit. The kids get to benefit, the kids get to benefit, the family gets to benefit so that there’s a big, big, big ripple effect in the work that you do. And I’ve experienced it myself. You know, my wife had a problem with her knee and the orthopedic surgeon said, oh, we need to operate. We need to operate. My chiropractor said, no, don’t worry. I’ll fix it. And he did. And that saved us so much pain and it gave us such a deep love for him and he has no idea the impact he’s made on our lives and very grateful to him.
JAMES CHESTER (HOST): You know, I think that that is inspirational. And that’s a part where I’ll get a bit more philosophical with the chiropractic messaging. Chiropractors always say that they save people’s lives like with their care they provide. And it’s not like an ER doctor where you put it like a defibrillator on somebody and you bring them back to life. But they say they save people’s lives from the path of sickness and disease and infirmary by keeping their nervous system finally healthy and functioning at the highest level capacity because there’s no subluxation cutting off the supply from nerve flow to brain to body from brain to body to the vagus nerve to the organ system. Like the whole system works better when we don’t have subluxation. So I think what you do is help unsubluxate the mindset and help clear out the above at with subluxation which is the mindset and the brain about how they think and they behave about things, you know, because there’s a time where I went out and I did a ton of marketing. And I would tell people if I don’t tell you the truth today about chiropractic someone else will close you for drugs or surgery. And I think that if we don’t tell people the truth about love, they might have no lasting purpose. They might not leave a legacy. They might not know how to self-regulate. So I’m excited to hear about how we can take these ideas and put them to use with good methods and strategies. Yeah.
ANIL GUPTA – THE LOVE DOCTOR (GUEST): And you know, one thing I just felt is that, you know, the work that a chiropractor does is this they add more years to your life and more life to your years. Amen. That’s such a beautiful thing and, you know, if we can inspire chiropractors, if we can inspire their patients and their patients, patients, we can prevent their demise, their early demise because honestly, a lot of people die at the age of 25, but they’re not very till 70 because they’re leading mediocrillised they have no energy. And you know, you talk about subluxation, if you have your spinal cord aligned, everything works. You get energy, you get vitality, you get nutrition, you get your life back. And it’s vital and, you know, people don’t realise the compounding effect of that over a month, a year, 10 years, 20 years, 30 years is huge. And the compounding effect of that on the family is huge too.
JAMES CHESTER (HOST): You know, I’ve been doing some deep work on myself and learning more about end utero programming. And a lot of times I always believe that people that get adjusted women, like when they’re like in early stage pregnancy and like later stage pregnancy, they have easier birth. 40% quicker delivery times. Less shots for the pain, you know, and I think that a lot of the things that are vibrational within a parent, when they’re at more of a sense of ease, the fetus and the womb gets more love because the person’s actually taking care of their body and themselves as they’re going through the process of being functionally fit for birth.
ANIL GUPTA – THE LOVE DOCTOR (GUEST): I agree. And I think it’s also a physical phenomena in the fact that the neutrons can get to the fetus and the quality of the neutrons will be enhanced and the energetic value is enhanced. And people don’t realize that there’s an energy around everything and it’s all vibrational. So when you have great vibrational energy and entering the fetus with nutrients, with energy with love, with exceptions, it makes a difference.
JAMES CHESTER (HOST): Yeah, there’s a quantum shift in people and you can tell a kid, like seriously, you can tell a kid, a Chiro kid that’s been adjusted since birth all the way into life. They have a different light in their eye. They have a different clarity of the way they see the world because they’re not subluxated. Their nervous system is clear. They’ve never taken all the shots. You know, they haven’t eaten all the terrible foods. They haven’t lived like a non-chiropratic lifestyle. So I think that there’s a lot of love that goes into making good choices for how a child is born all the way into their development.
ANIL GUPTA – THE LOVE DOCTOR (GUEST): And especially in infants, if you can address misalignments earlier on, it stops the misdiagnosis of ADHD, ADD, autism, blah, blah, blah. And that’s only my opinion. You know, I don’t have any proof of that. But I firmly believe that it makes a difference.
JAMES CHESTER (HOST): Well, we call it being cleared. The chiropractor clears the nervous system with their adjustment. And when you have a clear functioning nervous system, you vibrate at a different frequency. And I was talking to you about like the Hertz. There’s a frequency of love. It’s 528 Hertz. Like you can’t. It’s just the truth. There’s a frequency and a vibrational force of love, and it’s a Hertz frequency. So I think that if people really want to dial into that, they should meditate daily on frequency of 528 Hertz. And you go to YouTube and find many, many videos that you can just listen to that will like tune you up. And I think it’s like anything. If you eat more vegetables, you have more vitality. If you drink cleaner water, you have better hydration. You know, if you listen to things that give you empowerment, then you become more empowered. And I think that that’s really what these stories are that we capture on Kairo Hustle. They’re little time capsules of energy and information that one person can listen to one episode and they could have their trajectory or their future change forever. Because we said one thing today about love and a chiropractor got their spirit back to go back to practice full on.
ANIL GUPTA – THE LOVE DOCTOR (GUEST): Yeah. And you know, that one decision, that one small shift makes a difference. It makes a difference and extrapolate it over 5, 10, 20, 30 years. Not just in your life, but in your patients life and your patients, patients life and your patients, patients, patients, relatives and families. We underestimate the impact that we have.
JAMES CHESTER (HOST): So let’s talk about those attachments. Let’s talk about practice life a little bit and let’s talk about being the caregiver a little bit. What can chiropractors do to find more love in their private practices?
ANIL GUPTA – THE LOVE DOCTOR (GUEST): Well, it starts by looking in the mirror in a luckiest self first. Ask yourself, why did you join this profession? Was it because of the money? No. It’s because you want to make a difference. So the secret is, as an optometrist for 20 years, the secret is communication. And this is something that bothers me. You go into a chiropractic practice and the nurse says, Mr Smith, Mr Smith, that really irritates me. Find out what he’s wearing. Dr Gupta has a big red heart on his black shirt. Sort of shouting his name out, say Dr Gupta. We’re ready to see you. It is our pleasure to serve you. So it’s not what you say, it’s how you say it. You know, if you go to an Apple store, they never do that. As soon as you walk in, you have an appointment. They’ll know, take what you’re wearing, what you look like so that someone can come up to you. And it’s the small things that are the big things. When a patient comes in, say, Mrs Smith, it’s my pleasure to serve you. It’s my pleasure to look after you. Thank you for trusting me. And in that moment, she feels safe. In that moment, she will trust you. In that moment, she will let go. In that moment, she’s already started the healing. But if you just slam people on the massage table and start treating them and you don’t talk to them, you don’t ask them what’s going on, you’re doing yourself a disservice and you’re doing them a disservice. I know we have busy practices. I get that. But just a few words at the right time at the right place, a handshake. Whenever I go to my practice, my practitioner, always a handshake, how your husband, wife, has your son, as your daughter, 30 seconds. But it sets me up. Oh, he cares. He loves me. He knows me. He knows my family. He’s going to look after me. I feel safe.
JAMES CHESTER (HOST): Yeah. And I think that that’s the part where most chiropractors spend their second fortune. They spend the second fortune after their college tuitions on coaching and how to communicate. I swear, every chiropractor I’ve ever interviewed, they have had coaches their entire career. That mainly, what they’re trying to learn is how to talk to people. When I was blown away, when I first got into this profession 15 years ago, I’m like, you guys are paying people to teach you how to talk to people. This blows me away. I’m like, you guys just don’t know how to talk to people. That’s weird. So I was really taken back when I realized that like professionals like doctors don’t understand innately how to have conversations with people. They had to be coached on that.
ANIL GUPTA – THE LOVE DOCTOR (GUEST): Yeah, because they would have a guided, you know, everything is clinical. Everything is black or white, but you can have a bad practitioner, not so, you know, not as good as another practitioner with amazing bedside manners who get better results than a good practitioner with bad bedside manners.
JAMES CHESTER (HOST): Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
JAMES CHESTER (HOST): This episode is sponsored by the Transact Card, Align Life, Brain-Based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
JAMES CHESTER (HOST): You know, one of the things I always joke around to my doctor buddies is, hey, even the guy that finishes last in class is still a doctor. Isn’t it true?
ANIL GUPTA – THE LOVE DOCTOR (GUEST): And it’s not necessarily the worst doctor. He may become the best doctor because he cares.
JAMES CHESTER (HOST): Yeah, an aptitude doesn’t translate to application. Like, you could be the smartest person in the whole class and not know how to adjust or move a bone. And then you’re destined for a life of academics and teaching.
ANIL GUPTA – THE LOVE DOCTOR (GUEST): Yeah, yeah, so true.
JAMES CHESTER (HOST): Yeah, so let’s talk about this relationship model. You said that the person that comes in gets the care. It makes an impact on them. It can have an impact on their familial circle. It can have an impact on their vocational circle. It can have an impact on the family’s friends of friends. And now there’s a relationship with somebody for that community to trust. Maybe you can just share a little bit about how that relationship has an impact.
ANIL GUPTA – THE LOVE DOCTOR (GUEST): So it has a huge impact. And I actually do coach practices. And I asked them, look, how would you like to double your income in six months? I would like to do that. So this is what you do. At the end of every examination, thank the patient. And ask them this question. Do you know anybody in your friends or family circle that would benefit by having a free adjustment? It’s low hanging fruit. You don’t have to spend a lot of money advertising on social media. Just ask people, look, if you’re happy with my service, and obviously you have to provide great service, would you mind sending me some of the people that you love so that I can take care of them? And the first session is free on me because if I deliver amazing service to them, they will stay with me not just one week, but maybe the rest of their lives. So you’ve got to look at the LTV, lifetime value. And also, there may be someone suffering in the family, but they’ve never thought of sending them to you. And why should they suffer? You’re doing them a disservice by not offering your service. And the thing is you’re not selling your service, you’re giving your service away. You’re giving your skills away. You’re giving your knowledge away, and you should give everything you possibly can away so that the patient gets the benefit. And not just the patient, but whoever comes in with the patient because they see what you’re doing, they feel who you’re being. They feel the vibrational energy. And it’s huge.
JAMES CHESTER (HOST): Yeah, you know, me being in marketing, I just had a call with my team. And we were talking about the relationships, how people trust us. And how getting like a phone call patient is much different than if we have great results with the client. And I said, hey, you have to go work with carahousal marketing. Like it’s a no brainer. Those guys are great. The guys done this much for the profession. He’s, you know, positioned himself to help every chiropractor they could possibly do. And you have to work with them. But it’s different that if we had a call list and we’re calling them and say, hey, this is carahousal marketing, we would like to earn your business today. What are you struggling with? It’s a whole different conversation. So when you’re talking about asking for those internal referrals and we’re doing a good service and earning business through trust and earning business through giving away your best stuff, like it changes the dynamic of the relationship. And I think that we can all learn from that. That might be the best marketing advice of the century.
ANIL GUPTA – THE LOVE DOCTOR (GUEST): Yeah. And, yeah, I urge every chiropractor to look at their hands and notice. How amazing these hands are, what they’ve done for people. They’ve been magical, magical instruments of love.
JAMES CHESTER (HOST): Well, you’re talking earlier about lifetime value of a practice member or patient. And chiropractic, everybody’s, they flex their muscles about PVA patient visit average. And that’s over the lifetime of that patient. So if they can retain somebody and see them a hundred times over their lifetime, that’s a massive PVA because they’re seeing that person possibly every two weeks, possibly every month, over a hundred visits. So if we can keep people healthy and into that chiropractic lifestyle, we keep them with more opportunities to do things that they love, to spend more time with people they love, to have a healthy lifestyle which promotes love and prosperity. And I think it saves them from career burnout because they’re building that community within their practice where it’s not a very promiscuous practice. I think that that’s a problem within a lot of offices and a lot of practitioners and generally even optometry. You don’t build lifetime relationships with those people. If you’re lucky, you do, but you’re only seeing them once every six months, once every year. So it’s not like really like serving them. But with the chiropractor, they go into working care plans with their patients. A person signs up for 24, 36, 48, whatever the visit plan is, and they get a chance to earn that person’s business and serve them and take care of them and nurture them back into vitality and wellness and quality of life. It improves their activities a day of the living. Like everything gets better. And I think that that’s a part where chiropractors are different within the medical world. And chiropractic is different because they do pride themselves on taking care of people from first breath to last breath.
ANIL GUPTA – THE LOVE DOCTOR (GUEST): And you know, James is so true. And the beautiful thing is you get to be thanked by the patients. They say, thank you, doctor, for helping me. Thank you, doctor, for helping my friend. Thank you, doctor, for helping my wife. I would do anything for you. And I work, you know, my doctor’s name is Dr. Roland Kia here in celebration. I would do anything for him. He says, honestly, because he’s looked after me. I remember a time I couldn’t walk and he treated me. My wife had a serious knee injury that may or may not need a surgery. He didn’t flinch a muscle, fixed it. My daughter had some problems, my son had some problems, my dad had some problems. I sent everybody to him because I know that he will give them love and care. And I know that they’re in the best hands. So there’s nothing greater to me to receive the care and love, but also to give this to my friends and family.
JAMES CHESTER (HOST): You know, I did patient testimonials for a while when I first got into the chiropractic profession and I would always ask people, what was your life like before chiropractic? And I’d get that sound bite. And I would get the sound bite. What’s your life like now because you’ve been under chiropractic care for X amount of visits? And then the last thing is, would you recommend our services to your friends and family and fashion it in a way where you say, of course, I’d recommend my friends and your services to my friends and family. I already have. And these are how many people I’ve invited into this practice since I’ve been here. And that’s the truth is if you went through and you asked your roster of patients on a daily basis, those three things, you’d build a firmer relationship with them. You had no originally why they came in. You’d find out what’s going on and how they’ve improved now. And then they would tell you how many people they’ve referred in. And if they have it, that’s a good time to ask them for some referrals.
ANIL GUPTA – THE LOVE DOCTOR (GUEST): You know, one of the key aspects of a chiropractic practice is the receptionist. You know, you’ve got to teach them to smile. You’ve got to teach them to say, Hey, this is three things chiropractic practice. Thank you for calling him a said. Oh, you’d like to become a patient, right? May I ask, how did you hear about me? Did someone refer you? He said, Oh, yes, you know, Joe Smith referred me up. Let me take his number and I’ll make sure that I thank him. Then Joe Smith gets a call. Hey, Joe, this is three things chiropractic. Thank you for sending Mr. Jones in. We will take great care of him and he means a lot to us. Thank you so much. Every referral we will treat like family and happy to receive any other referrals. Who does that? Well, it’s simple, but it’s not easy. Yeah, you have to have a system.
JAMES CHESTER (HOST): Yeah. And in chiropractic, they’re called CAs, chiropractic assistance. But I take it one step further. I call them chiropractic angels because they’re the real ones that are in the offices that are manning that control station that controls the whole flow of the patient experience. If they’re dialed in and tuned up and unsublexated and eating right and taking care of their bodies and having good quality of lives with their families, that’s going to have a direct impact on the quality of life for that practice and for that treating doctor and for the other people within that practice. So we have to make sure that we’re always making the best quality of life for that chiropractic assistant or as I call them chiropractic angels.
ANIL GUPTA – THE LOVE DOCTOR (GUEST): Yeah, it’s beautiful. And you know, one thing I told in my practice is that if you’re sitting down and a patient enters the practice, you stand up. You’re honoring them. Don’t remain sitting down. Don’t be doing other things. Give them immediate attention. Smile at them. Thank them and be courteous and loving and treat them like there’s no other person on the planet that needs your attention.
JAMES CHESTER (HOST): One of the fun, interesting takeaways that I’ll share with you is one of my friends as a chiropractic coach and she’d always tell people that we’re in office environments. If you’re leaning, you’re cleaning.
ANIL GUPTA – THE LOVE DOCTOR (GUEST): If you’re leaning, you’re cleaning. What’s that mean?
JAMES CHESTER (HOST): So if you don’t have anything better to do, clean something. Okay. And it goes into the behavior modification of somebody that’s manning that front desk is, you know, you should have a responsibility to keep showing up and to not be so passé with your position that you don’t acknowledge the fact that there’s people in front of you. And I think this is a big takeaway. The person in front of you is 90% more important than anybody on the phone. 90% more important than anything that you could be doing on a text message or on a social media. Like 90% the person in that office in front of you needs to be rescheduled for their next visit or they need to pay you some money. So I always urge people to have that person that meets and greets, to have a few things that they do, make sure they’re collecting money and treating people really well while doing so and making sure that the person has their next visit scheduled period. Yeah.
ANIL GUPTA – THE LOVE DOCTOR (GUEST): And, you know, the kindness and love that they show is heard by all the patients in the waiting room too. So they think, oh, Mr. Smith was a referral. I didn’t know I could send people. So, you know, it’s a way of being, it’s not a doing, it’s a way of being.
JAMES CHESTER (HOST): Yeah. And always, thank you for your referral, Mr. Smith. Elevate the voice just a little bit more.
ANIL GUPTA – THE LOVE DOCTOR (GUEST): Beautiful.
JAMES CHESTER (HOST): Well, at the end of this, this interview, which I really appreciate you being out with me for episode 542, you said you do some coaching, you have the happiness formula that you do, you have the happiness test, you have the perfect partner program. I know that there’s a suite of things that you do, you hold workshops. If people wanted to reach out to you or work with you, where are some places we can send them? And if you can offer any way that people can get in touch with you, where would we put them in touch with you?
ANIL GUPTA – THE LOVE DOCTOR (GUEST): The best way is to email me, anil, A-N-I-L-A-S, meetanil.com. And my website is meetanil.com. And I have a special gift in the world of relationships. It doesn’t have to be intimate relationships. It could be the relationship you have with your staff, with yourself, with your wife, with your partner, with your business partner, with your patients, how to communicate. It’s not what you say, it’s how you say it. And if you really want to elevate the quality and really the ethos of your practice, it becomes more valuable. And guess what? If you need more money, when you decide to retire, you could sell it for more and lead a richer for a happier life. And I understand how your practice works. You know, I’ve experienced chiropractic. I live and breathe chiropractic, but I’m also 20 years in the optometry profession, so I can bring a different perspective. I have my eyes on you.
JAMES CHESTER (HOST): And you have your love on them?
ANIL GUPTA – THE LOVE DOCTOR (GUEST): I do.
JAMES CHESTER (HOST): And that’s a really special thing. And the love doctor has been in the house. Go to Anil, an email him, Anil at meetAnil.com and go to meetAnil.com as the website. And do one of these assessments with him. Learn how to love yourself more. Learn how to love your profession better. Learn how to love those near and dear to you with more ethos, as Anil says. And learn how to find your path and enjoy it to where you can have more prosperity, more vitality, more abundance. And then you can give love and serve. And chiropractic, Anil, they say, give for the sake of giving, love for the sake of loving, serve for the sake of serving, expecting nothing in return.
None: Beautiful.
JAMES CHESTER (HOST): And with that, Anil Gupta, episode 542 of the Chiro Hustle podcast, I’m going to close up by telling everyone, you’re just one story away. Keep hustling. I’ll see you guys on the next episode. Thanks so much.
ANIL GUPTA – THE LOVE DOCTOR (GUEST): Yeah, thank you, Chev. Thank you, everybody.
JAMES CHESTER (HOST): Yeah, bye for now.
JAMES CHESTER (HOST): Bye. Thanks for listening to Chiro Hustle. Don’t forget to subscribe to our channels and give us a 5-star rating on iTunes. Check back next week to continue hustling.
JAMES CHESTER (HOST): This episode is sponsored by the Transact Card, Align Life, Brain-Based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
Your Health Is an Inside Job with Dr Calvin Ng DC – Chiro Hustle Podcast 541
Mar 07, 2024
Dr. Ng is a Natural Health Care Practitioner who treats the body as a whole. He believes that all health dysfunctions have an underlying imbalance physically, biochemically, and emotionally and by treating the root cause, the body will heal itself. His comprehensive approach helps restore normal physiology, strengthens the body, and allows the systems of the body to function in harmony. His mission is to educate others about the endless possibilities of holistic healing and to inspire people to live life to their fullest potential.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. LET’S HUSTLE !!!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 541 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Calvin Ng. If you want to hear us discuss how your health is an inside job, stay tuned. Welcome back! This is another episode of the Chiro Hustle Podcast. It’s Calvin Ng. I just got the clarification on that before we start this episode. If you look at his last name, it’s Ng, I-N-G, but it’s N-G. But I’m really excited. I’ve been tracking this dude down for about two years to get on the show. He finally solidified a schedule with me. So here we are. He’s episode 541. So this is a good chance for your friends and family and colleagues and patients or practice members, whatever we call them. Everybody has their own little terminology, what they call people, who shows up to their clinic and gets adjusted. So this is a good chance for people to get reintroduced to you and to hear all about your story of how you got into Chiro practice. But before we get there, I have a couple introduction pieces of our big Y. Why do we do what we do? Well, we protect freedom of speech. It’s the First Amendment. If you’re out there and listening to this, share the show. We’ve never censored anybody on this platform. And that’s really important. We’re about to have our birthday on July 4th, born on the 4th of July, Chiro Hustle. But we do protect freedom of speech. And I think that’s really important in today’s information economy. We should definitely share the show, share the show, share the show, share the show. And then we do support medical freedom and family health freedom. They’re not the same thing. One is for the individual, one is for the family unit. And as we go down the line, we do protect BJ Palmer’s Sacred Trust. It’s BJ Palmer’s last words. If you want to know more about Chiro practice, go right now to your favorite search engine and look for BJ Palmer’s last words or put in the field, Sacred Trust of Chiro practice. You’re going to learn so much more about Chiro practice, things you never knew before. Even if you’re a chiropractor. And then we do support, subluxation based chiropractic. I know I shouldn’t have to say that, but it’s become a part of our mantra. They’re taking it out of the schools. Let’s not let that happen. Let’s support subluxation based chiropractic. And then last, we do believe in an intelligence, a universal intelligence. We believe that when man or woman, the physical gets adjusted, it connects them to man or woman, the spiritual. And with that being said, Dr. Calvin, welcome to Chiro Hustle.
DR CALVIN NG DC (GUEST): Thanks buddy. Appreciate it. Yeah, long time coming. Absolutely. It’s been a long time.
JAMES CHESTER (HOST): But in the relativity of all this, it’s all about relationships and it’s all about staying consistent and building the brand. Now you’re part of the Chiro Hustle family. So thank you.
DR CALVIN NG DC (GUEST): Thank you.
JAMES CHESTER (HOST): Thank you. Yeah. So we were out there in Burbank and got a chance to meet you and was like, dang, this guy, I need to get him on a show. Now you’re here. So your backstory pun intended. Tell us how you tell us how you got into this profession of chiropractic and maybe share with us your story.
DR CALVIN NG DC (GUEST): Yeah. Man, it’s it’s been a long time. My first time getting adjusted was I think I was in college and I was I wasn’t really competing that hard, but I was getting serious. I was doing Olympic weightlifting. So that’s like the snatch and clean and jerk, just two movements, but a hell of a lot of work. So I was doing that and I was I was at this gym and in San Jose, California and at that time I was going to San Jose State. And so I’m over there lifting, right? And these guys over there are all talking about their chiropractic adjustment, how great they feel, like all this stuff. My hips are all off. My squats all crooked. Like I need to get my get get my chiropractor to adjust me and fix this and do that and do some soft tissue work on me. I was like, what are you guys talking about? Like what what is all this? And so they’re like, you got to go get yourself a chiropractic adjustment. I’m like, okay. So I went and I looked at a spot near my place. And I went in and I got adjusted for the first time and I was phenomenal. And and he adjusted me like one area. I forgot where I think it was my low back and like my lumbars. He adjusted me one area. I was like, okay, cool. I feel great. I feel loose. I felt lighter. Man, this is what it’s all about. I went back that day into my training and everything felt different. I mean, everything. Everything felt so different from my warmup to my lifts, my squat, my squat. My hips were straight. I mean, I felt like everything was activated. So I was blown away. Okay. Now, it’s not like I just automatically lifted like a thousand pounds more, but I felt the connection that I never felt before to my body. So you know, I was curious. I was like, Oh, what’s more? Like, what are the other things that this, you know, this treatment, this therapy, like offers, right? And I got to learn about that. That doctor actually did a RT active release technique. And so I was like, Hey, you know what? This is what I do. You know, I do this Olympic weightlifting thing. Can you help me out? Sure. You know, he did some ART on me. I had some areas that were just crazy tender and painful and tight. He helped me out with that. So that was great. You know, and I didn’t think about becoming chiropractor at all. I was in school and I was a personal trainer. That was my part time gig, wake up early, go to school and then like train people late at night. That was, that was like my hustle. I would just train people. I get them doing like burpees and get people thrown up and yelling at them. And like, you know, it was, it was, you know, being a personal trip. If you got some anger issues, like being a personal trainer, it’s really good. Now, I mean, you just get the yellow people and tell them to do hard stuff. And they pay you for it. That’s crazy. So I loved it for some reason. And, and then they, the company told me, Hey, like, you know, you’re, you’re studying this. You’re doing kinesiology, like at the school, you’re studying nutrition. Can you, can you do like some nutrition coaching for people? I’m like, sure, I guess let me go get a certification, got my, and I was super into nutrition. So started like doing some coaching for nutrition. And I really loved that. And then I worked at the school for a physical therapist, the school’s physical therapist. And she trained me on all the things like injuries and, you know, movement and rehabilitation and sort of the therapeutic side of movement. And so I love that too, you know, but I always felt like something was missing. I didn’t know whether I wanted to do physical therapy, personal training, strength and conditioning, train athletes. I didn’t know what I was going to do. I just know I wasn’t going to sit at a desk, you know, for most of my day. I wanted to, I wanted to be hands on. I wanted to be active. I wanted to live an active lifestyle. So you know, one of my professors was telling me, hey, you know, you should consider chiropractic. And I was like, oh, I mean, I never thought about that, but I guess I could, you know, I already, I already cracked my friends back. So yeah, how hard can this be? I can go do it for money, for sure. So I went to the local school. This was Palmer College of chiropractic West in San Jose, California. I went, that was the closest one. Literally same city. So I went there and I, and I went in for a, I don’t know if you call it an interview, but I went to check it out. And I asked the president, I was like, so, you know, this is my situation. All right, PT, all this other stuff. And why should I choose chiropractic? What’s so amazing about this profession? And he was like, well, you are essentially a primary care physician. You can run labs if you want. You can do nutrition if you want. And there’s just a whole host of techniques and therapies that are open to you that, you know, that’s not quite available to other types of professions, like, for instance, a physical therapist. And then also he talked to me about like how from the business perspective, right, most chiropractors are sort of on their own or they have, they’re small business owners, right? There’s an entrepreneurship component to it. So, you know, there’s no cap on it’s not like you just graduate and, you know, get hired at a hospital and then that’s about it for the rest of your life. So I was like, oh, great. That sounds like a great culture, you know, like I can totally get behind that. You know, as long as I can combine like, you know, therapy and like treatments with like nutrition and lifestyle, like, and helping people live a better life, I’m all in. All right. And so I thought I was just going to go in, right, crack people’s backs. And I know I say that right. I don’t say that now, but I used to say this, I go in, crack people’s backs and, you know, and just like rub under tissues. And I’m like, that’s, that’s the rest of my life. And I opened up a can of worms because on my first week there, I just, I came across there was it was club week, one of the clubs. Every there was, there’s all these other clubs, right? There’s all these clubs that are like in the hallway. There’s your, you know, I remember it was like motion palpation club. There’s rehab club. There’s this adjusting ninjas club. There’s all these different clubs, right? Pediatric clubs and whatnot. And then so this one club around the corner, right? You can’t even see it. It’s around the corner, right? At the very end, and it was applied kinesiology. And I go, kinesiology, hey, that’s my major. Like I’m just, I’m naturally born for this. Super good, you know, and I do Olympic weightlifting. What’s up? So I go over there and the, and the guy, and he’s my friend now, but he, he goes. So I ask him, I’m like, Hey, you know, like, you know, I graduated. I have a degree in this. So, you know, I think I’ll be pretty good at it. And he’s like, he put his hand on my shoulder. He’s like, you have no idea what you’re about to get into. I was like, what are you talking about? He was like, just show up next week during the club meeting show up. This guy did a, a plank and easy ologies all about muscle testing. He tested one of my hip flexors, the so as muscle, right? And it was, it was weak as hell. I mean, I could not hold it up. And I’m this guy who squats like for breakfast, right? Like twice my body weight type of thing, right? And more. And I’m just like, what the hell is going on? Like what, what the hell is going on? And he did this thing. And then like he adjusted me, adjusted my, adjusted my atlas and my ox put and turned the thing back on. And then, and then, and it went back to that feeling of my first adjustment, right? Where I just felt so connected, right? But it wasn’t that it wasn’t only that. And I’ve been adjusted before, but it was the, it was the connection. It was the, it was the realization of like, wow, there was something wrong on my body that you were able to show me. And I felt it. And it was something that was lacking, like in my, in what I typically do. And there was a change, right? We did something and then there was a change right away. And I felt it. And I, and I’ve always felt it after, after that. So it was that that got me so hooked into what I do now, which is applied kinesiology. Anyways, so, you know, long story short, that’s, that’s my chiropractic story. It was really just pure out of purely out of curiosity, really, I think.
JAMES CHESTER (HOST): So form follows function. And when you got adjusted, you realize that something changed. And I think that that’s a part where most people when they’re, they’ll listen to this show, I end up like here, this conversation that we’re having about chiropractic and how you got into chiropractic is so many times people come in because they’re in pain, right? And they come in, they look at the chiropractor as their last ditch effort, their savior, like, what are you going to do? I’ve tried everything else. And you came into because you’re a curiosity and it actually made your functionality better. And that’s the thing I love about chiropractic is it doesn’t add anything extra to the body. It simply removes the interference and the body adapts. And then what you experienced was a high level of adaptation through muscle testing. And then you’re like, wow, that was pretty cool. How can I help more people with this, which I think is where we’re going next? So then you finish up at school, you get this applied kinesiology background on top of your kinesiology sports training. And then you said, okay, what am I going to do with my career? So you’ve been out of school. How long now?
DR CALVIN NG DC (GUEST): I graduated in 2019. So for four years, four years.
JAMES CHESTER (HOST): Yeah, I met you two years out. And four years later, tell me about your practice.
DR CALVIN NG DC (GUEST): So my practice is pretty much 100% a muscle testing practice or kinesiology based practice. We treat the entire body. And I always like to say that because this was what we’re really resonant. And I didn’t learn this in school, by the way, my school Palmer West, right, at Palmer. And you said it earlier, which is like, subluxation based, right? We were not like the principal, the philosophy there, there was lack of philosophy, number one. And so we did not get to learn much about that. In fact, it was the culture there, the temperature there was sort of like you just, you bastardize it, that you made fun of it a little bit. You kind of like, you laughed at it and then you’re like, ah, that’s just some like old outdated stuff that people didn’t know what they were talking about. You know, we have MRI machines and next rays and all this other stuff. And then we referred to medical doctors. You know, that was like the climate there. I always kind of go, you know, I came from a family of my family. There’s medical doctors in my family. There’s my sisters, a PhD, psychologist, smart as hell. So you know, there’s some really smart people in my family. And but allopathic smart, you know, like mainstream medicine smart, like mainstream narrative and everything. So, you know, when I saw that, I was just like, yeah, that’s something doesn’t feel right. And so I talked to other students from other other places. I met some people from my life west, which is like the closest Chiro College to us, some people from life university in Atlanta, some people from Logan Sherman. And I just kind of go, wow, like you guys, like talk about philosophy, you know, like it is a thing. Yeah. And like this, there’s something cool about that. And then when I came out of school and then started actually like, you know, being part of the chiropractic community, who’s who’s passionate about the philosophy part. I was like, this is amazing. Like, why, why are we holding this back? Why are we going away from our roots? Which is D.D. Palmer, right? Who developed chiropractic? You know, he said that, you know, subluxations and, you know, cause of like dysfunction comes from trauma, toxins, auto suggestion. And in AK apply kinesiology, we say who was developed by AK was developed by George Goodhart. And he said everything basically comes down to physical, chemical and emotional. So for me, like in my practice, that’s what I treat the physical structure, right? The adjusting part, the, the getting, getting their nervous system tuned in the biochemical, which is going to be toxins, deficiencies, you know, that’s all part of the game too. And then we have mental emotional, right? So I tell people like, how can you be healthy if you, you work out and you eat clean, but you have terrible relationships with yourself, with others, with your coworkers, et cetera. How can you be healthy if you are as happy as you can be? You have your life purpose, right? You have your, you’re working on your mission and life, but you devote all your time to other people and you don’t take care of yourself. You don’t work out, you don’t eat clean, et cetera. And vice versa. And then, or you’re somebody who, you know, runs marathons every single day, super fit, right? And you know, you’re also kind of happy and have relationship. And but you eat terribly, not only do you do you terribly, you are, and then you get, you drink tap water, right? And you get exposed to toxins, right? And so it’s the whole picture. It’s not just like one little thing. So that’s what I tell people. That’s my practice is that, you know, I don’t, I don’t specialize in anything. I don’t like the word specialty because a specialist knows a lot about very little, you know, and the human body, you can’t do that. Because it’s like, how well are you going to function without, you know, without your heart? Well, you can’t, you’re going to be dead. How well can you function without, you know, your eyes? Well, you can’t, you know, you can’t. It’s just going to be more difficult. How well can you function without like a kidney or two? You know, so everything is related in the body. Yet we in, in allopathic medicine, we just, you know, we get so tunnel vision into one thing, right? I’m the specialist. Look at me. I’m the expert in this. So I tell people I’m like, look, it’s all great. You know, I respect people for putting their time into a certain, certain thing, but we need to also go to go, we need to seek wisdom from people who can see the entire picture. And that’s what I always strive to be is to, is to see the entire picture. You know, I always want to have, you know, as many tools in my arsenal as, as much as possible.
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JAMES CHESTER (HOST): You know, listening to your mission and message and how you run your practice was really cool. You know, I like a Sid Williams quote. And he dropped his keys at the assemblies at Life University of Marietta. And anybody that knows who Sid Williams is, if you don’t go Google search, drop the keys from Sid Williams, but he would always say, you don’t have to believe in chiropractic. Chiropractic is like gravity. It works for you, believe in it or not. And I think that that’s really like the impetus of a practice like yours is you don’t have to believe in muscle testing. You don’t have to believe in eating clean. You don’t have to believe in any of the chiropractic lifestyle principles. But I’ve never met anybody that practiced poor thoughts, had more toxins or had more traumas that had a better quality of life. So if we really want to see people have full body wellness, we want to see people have full competency of emotional stability, vocational stability, relational stability. If we want people to have like a baseline stability for life, then chiropractic is the answer. And you know, it’s funny, like I’ve done hundreds of hundreds of screenings. If people are watching this, you’ve never heard of what a chiropractic screen is. It’s where you go out to the community, put it 10 by 10, 10 up and you go out and ask people if they’re looking for a great chiropractor, if they are rescheduled, I’m in. Well, I have so many people come up to me and be like, I don’t believe in chiropractic. And I have to explain to them that chiropractic is in a belief system. It’s a healing art. And then I joke with them. I’m like, do you guys know, really want to know what a belief system is? And those are like, sure. So I’ll be like, well, a belief system is the Easter Bunny. That’s a belief system. And it’s kind of like goofy, but it is. And you know, I say, you know what else is Santa Claus. That’s a belief system. And I say chiropractic is a healing art. And you don’t have to believe in it. You just have to come see us. So if you want to see the things that you checked on this little survey here to get better, then you have to come in and let us be your trusted resource and let us do the exam, the consultation, the health history, the x-ray and see what’s going on. And we’ll check you out. We’ll do the orthopedic tests with you. And you’ll get a chance to actually build a relationship with an office that’s going to care about the things that you’re concerned about. Because that’s something you would like to do. And you know, I think that that’s where we change the quantum of the conversation is it’s not so much of people know that they need something. They need to know where to go and who to trust. So if you can build that rapport with people and you can say, look, this is why I do this thing. And I love it because this is the outcomes that I get. Then people are going to say, I want that too. But if we try to ever like point fingers and say the allopatics are wrong or chiropractic colleges without philosophy are wrong, like it’s not that. We just have to lead by example. And when you lead by the example, there’s a quote that I wrote down earlier, leading by example isn’t the best way. It’s the only way. And it’s the only way to win. And I think that that’s what a chiropractor does is their community. And one of the things that you were talking about is when people have like an imbalance in their relationship with how they take care of their body, whether it’s physical thought or trauma is if you look more physically fit, people will take you more serious. And I think that if people just understood that, like if you took care of your posture better, people take you more serious. If you ate real food, people take you more serious. If you took care of your nervous system and made it a priority, people would take you more serious. And then you wouldn’t look for somebody to have to save you because you had already saved yourself.
DR CALVIN NG DC (GUEST): Amen. Amen. It’s really. I love what you said there. I tell people that look, what I do chiropractic, all encompassing of chiropractic at this core philosophy is a lifestyle. It’s not a treatment. And that’s one thing that would frustrate it the hell out of me in school was because it was like treatment, right? It’s like, hey, okay, you came in. You got low back pain. You know, your distance busted and everything. It’s going to take, you know, like 20 visits. And I’m like, I don’t like that. I don’t like that model because it just, it’s not that chiropractic. Like what you said there, taking taking care of your body is a lifestyle. It’s not, you don’t go to the gym and go, hey, you know what, I got to this place. I guess I’m just going to go back to, you know, what I was doing before and hope that everything stays the same. No, you don’t. It’s like it’s a process and you continue continually do it in your life. And that’s what chiropractic is. It should not be, I really feel like it should not be talked about as a treatment anymore. I think people really need to focus on, hey, this is the lifestyle of chiropractic chiropractic is so much more. Yes, you have the adjustment and the manipulation and all that. I get it. But all the philosophy part is lifestyle, you know, so I love what you said there.
JAMES CHESTER (HOST): Yeah, thank you. And you know, I’ve been communicating this at a high level for a long time. You know, it’s going into the 15th year of working in this profession from working in the office to speaking on stages now to like really like nurturing chiropractic offices with marketing. And I think when you, when you have to take the prospect, which is the person that doesn’t know where to go or who to trust. They need somebody that believes in their potential more than they do. Yeah. Like you’re talking about being a personal trainer, you had to believe in that person’s potential more than they believed in their own for them to continue to show up. And you know, when I worked in a clinic for six years, the doc, when I first started out, he’s like, you know what, we’re going to care more about these people’s health than they do. I’m like back then, I’m like, that’s stupid. For real. That doesn’t make any sense and that still is true today is we care more about people’s health than they do themselves. But we have to be effective communicators to why people should start taking care of themselves and not belittle them, not talk down to them, but just give them an opportunity to understand that their body’s a self healing organism. And once again, it doesn’t need anything extra in it. It simply needs no interference. So in a chiropractor clears that retrieval, civilization, and allows the body to go back to what the medical world calls homeostasis, which is the balance of health. And that’s the beautiful thing about chiropractic is it allows people to have the adaptability back to your original way that you got into chiropractic was you adapted to the point that you’re like, wow, that was a freaking shift in my physiology. I want more of that. Amen. So moving into the last bit of this, this interview, let’s go on a little lightning round.
DR CALVIN NG DC (GUEST): Yeah.
JAMES CHESTER (HOST): Who are some of your mentors who helped you become the doctor that you are today?
DR CALVIN NG DC (GUEST): Wow. You know, my first mentor has to be my mom. She’s not a, she’s not a chiropractor. But she was the first person in my life who cared about health beyond herself. Right. She showed care, right? How to care for others. And she was, you know, people will call her like, you know, a health, not health freak, you know, she always got, you know, some sort of potion or something that’s for this or that type of thing. And it was great. You know, when you’re get sick, it’s like, you know, you go find mom and then she takes care of it and she gives you something like nasty to drink or something to put on your, put on your body and you soak it up overnight or something like that. Right. So she knew, you know, the power of how the body can self heal from the, probably she doesn’t even realize it on her own because, you know, now some of my other family members would go like, oh, you know, oh, you’re coughing. Oh, you need to go get cough syrup. Oh, you’re, you’ve got a headache. You got to get painkillers. And I just go, well, you know, let’s, let’s figure out how we can, what’s causing this, how we can heal from this and not just like take the symptom away. Right. Because that’s not really doing anything. So she was the one who first showed me like, you want to eat well, preserve your health. That’s how you’re going to feel better. You want, if you are sick, this is how you, you know, you do necessary things to take care of it. And just being intentional, you know, that’s what I really learned from my mom. And I didn’t really learn about this until, or I didn’t realize all of this until I was, you know, probably in chiropractic college or maybe even, and I continue to have epiphanies like every time, every time I talk to my mom. And when I was younger, I didn’t, I just thought she was annoying. I just thought, I’m like, okay, you’re crazy. It’s like, okay, there’s this thing. All right, fine. You know, I’ll entertain it. But now I really appreciate it, you know, a lot more. So you know, she, she was my first mentor. You know, I always thought it was my dad, but you know, what I learned from my dad is just grit and hustle. And like, you know, the power of like human resistance and like, you know, how resilient the human body is. I think like when we met, I kind of shared with you, you know, my dad went through his health journey. He had like liver cirrhosis and multiple organ failure sepsis and went through this whole thing, you know, and, you know, by the grace of God, you know, he came around and had a liver transplant, you know, and by the way, you know, as I say this, I tell people, I’m like, I’m not anti medicine at all, you know, like that saved my dad’s life. And I’m highly grateful that we have that, right? But it’s just a different way of thinking about it. So anyways, he turned his, his turn this whole, you know, the health around, you know, somehow, I don’t know. And I just got to, and, and it was like, you know, and he was like, he was retired and everything. And, and, but throughout his whole life, I got to see just how hard the man worked and how resilient one story about him was, you know, occasionally somebody will come in and be like, I want to quit smoking, you know, can you help me out? And it reminds me of my dad because he was a smoker. And when my, when my mom was pregnant with my sister, my grandmother told my dad, hey, if you like, you, you got to stop, you know, basically yelled at him, right? You got to stop. And, and so he, he was like, all right, fine. And he just stopped. He literally just stopped. Cold turkey and like I’ve never heard of anybody stopping smoking cigarettes, cold turkey. And I asked him about it as when I was older and then I was like, well, how hard was it? And he was like, dude, two years couldn’t stop thinking about it every single day, but I, I couldn’t touch it. I didn’t touch it. I chose not to touch it. I was like, wow, that’s amazing. That’s like, you know, and here I am sometimes going like, man, I just want a little, want some chips after I eat. You know, like, I just want a little bit of something that, you know, you’re addicted to. And he’s just like, you know, two years every single day thought about it, wanted it, you know, he was around people, you know, all the time who, who smoked. So that’s what I learned from, you know, my mom and my dad, you know, and, and another hero in my life is, is my grandma, my mom’s mom. I mean, I didn’t get as she’s somebody who I wish I had more time in my adult years. She passed away many years ago, but I wish I really have time today to talk to her because she is like number one, she went through communism in China. She was, her family had money, went through communism like 1950. I went to communist party, took over, basically stripped all the people who had something in the middle class, you know, and basically they lost everything, right? And they were not only that, they were punished, they were punished because they had stuff. So she went through all that hardship, came to America, right? Rebuilt everything, owned a jewelry business, hustled her way, right? So she’s the definition of like entrepreneurship, right? Grit. Go get her bravery. I remember how brave she was. You know, she back in like 2013, me and my buddies would like, you know, we would gather up like our little small savings and we would like buy Bitcoin with it with when it was like 300 bucks, you know, and Ethereum was $144. I remember and we would buy it and we thought it was so funny, you know, and things like that. And I told her about it. I’m like, Hey, you know what? Like, I doubled my money. And she’s like, I’m gonna give you five grand right now. Can you go buy me some? I was like, you have no idea like what this is. I didn’t tell you what this whole thing is. And you’re just willing to do it. And I was like, no, grandma, I can’t, you know, this is your money. I feel bad. I’m just playing around. You know, I just, you know, I bought one, you know, I thought I was smart. You know, it’s like, so she was like, she’s that. She’s just like does not hold back. She’s like, if it’s there, I’m willing to go get it. I’m not going to be afraid. I’m going to, you know, I’m going to take it, you know, how I see it. And so, you know, I really admire that from her. So sometimes like when I’m like struggling in life, when I feel a lot, and when I hesitate, you know, when I just feel a lot of apprehension, when I get in my own way, you know, I think about that. I think about that moment where she’s just like, boom, you know what? I made the decision. I’m willing to do it. If I make mistakes, I’m going to make mistakes, but I’m willing to do it. I’m committed. I’m ready to jump in. Or maybe it just says that, you know, she’s a she’s a hardcore gambler.
JAMES CHESTER (HOST): Well, I know that, you know, as you’ve matured since chiropractic school, being a young man, knowledge and wisdom comes with maturity. So we don’t know how great the people are in our life until we get a little bit older. And we realize like how much like the character traits, whether the good or the bad we picked up on. And then through epigenetics, which is our environmental decision making, and where we live and how we behave and what we think and what all the things we become who are supposed to based on our own capacity. So it’s really cool that you pay reverence to mom and dad and grandma. And you said something earlier about your dad with this crisis care. And I do think that there’s a time and place for medical intervention, but it should also have chiropractic care included. Absolutely. So anytime somebody’s going through like a severe medical transition, where crisis care is necessary, still get adjusted. And don’t rely on lifestyle meds for long term. Use them to get through something. And lastly, do not treat chiropractic as an expensive Advil. It’s not, it’s something that’s going to reestablish a nervous system that you can be really proud of. And I always tell people if you had to wear your spine on your face, you’d take better care of it. So Dr. Calvin, is there anything that we didn’t discuss today that you’d like to touch on before we call today?
DR CALVIN NG DC (GUEST): And I think, yeah, I think number one thing that anybody can do really is get adjusted at least, you know, at least on the monthly basis. But I like to get adjusted every week. And the reason why is you really want, especially today, is that we really need connection. I think we started off, we’re talking about like, you know, I like being connected with people and communicating with people. And, you know, this is what really fuels me. And I really appreciate that. Because I think when people think about connection, they think about just interaction with people. But I think we need to really be connected with our own self. In today’s world, we are just way more disconnected. I mean, if you think about people’s problems that’s beyond just our health, it’s really a lack of connection. It’s a disconnect, right? With themselves, with other people, with just, you know, the world, with the earth. So get connected, get adjusted so that you’re connected. Put your feet on the ground so that you can get connected with Mother Nature, right? And be connected with people who have, who are level-headed and have, and believe what you believe. And people who are willing to, you know, speak out, you know, for the truth to help other people improve their health, wealth, vitality, and freedom, you know. So that’s what we really need.
JAMES CHESTER (HOST): Amen. And with Chiro Hustle, we’ve created a depository of interviews over the past six years. If you go to our YouTube channel, we have about 1,200 and change interviews that we’ve done over there. We’ve created a tapestry of chiropractic and the largest database of chiropractic interviews that’s ever been made. So just really appreciate you sharing today and being a part of the Chiro Hustle family. If people want to connect with you or learn more about you, where can we send them to?
DR CALVIN NG DC (GUEST): People can find me on Instagram at Dr. Calvin Ng. They can find me on my website, DrCalvin Ng.com. Yeah, those are the main places where people can find me.
JAMES CHESTER (HOST): Awesome. Well, your episode 541 of the Chiro Hustle podcast. Thanks for being our guest today.
DR CALVIN NG DC (GUEST): Awesome. Thank you so much, Mr. Shaster. I just, and I always enjoy talking about what I’m passionate in. And so I just appreciate that you’re giving people the place and the platform and time for them to just get this stuff out to the world so that we’re all just improving each other’s lives.
JAMES CHESTER (HOST): I’ll close up by telling everybody to share the show. And you’re just one story way. Keep hustling. I’ll see you guys on the next episode. Appreciate your doc. Thanks. All right, talk soon. Talk soon.
JAMES CHESTER (HOST): Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. LET’S HUSTLE !!!
A Conversation and a Book About DD Palmer with Dr Myron Brown DC – Chiro Hustle Podcast 540
Mar 04, 2024
Dr. Myron D. Brown speaks before groups nationally and internationally on a variety of subjects including leadership, education, and chiropractic philosophy.
With an extensive background in education, administration, accreditation and practice, he has led an accreditation agency; served as Executive Vice President/Provost of a chiropractic college; and a Professor of Clinical Sciences. He has also served on the Boards of Trustees of two chiropractic colleges.
For the city of Rock Hill, South Carolina, he has been a board member of the Economic Development Corporation Board, the Catawba Area Coalition for the Homeless, and the No Room for Racism Committee. Brown is a Past-President of the Rock Hill Toastmasters Club.
Brown enjoys the history of his profession, the development of the chiropractic profession, and practicing in Rock Hill, South Carolina.
Dr. Brown and his wife Charlene reside in Rock Hill. Their daughter, Arianna resides in Knoxville, Tennessee, and their son, Jarred, is now deceased.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey, Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. LET’S HUSTLE !!!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 540 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Myron Brown. If you want to hear a conversation about Giddy Palmer in the book he’s writing, stay tuned. Welcome back! This is another episode of the Chiro Hustle Podcast. Today it is episode 540. Really excited to have Dr. Myron Brown coming on with me. I met him at the Palometto Chiropractic Association. I was out there giving a talk to the group there, and one of our team members, Duane Hoskin, says, hey, you got to go meet this Dr. Myron Brown guy, he’s working on this book, and he’s done a lot for chiropractic over the years. And Dr. Myron’s been practicing for 49 years. He said that he’ll be good maybe in one year when it turns 50 years in practice. But I let him tell that story. As we get into this episode, I just want to let everyone know the big why. Why do we do it? We do over here at Chiro Hustle. Well, first things first is the First Amendment. We protect freedom of speech. We’ve never censored anyone on this podcast and 4th of July we turned 6 years old. So that’s a long time of not censoring people. Really cool stuff. We also believe that there should be medical freedom and family health freedom. Those are things that we stand true with and they are not the same thing. One is for the family, one is for you, the person. So sovereignty of your body is your choice. And then we get into more philosophical stuff. I know we’re going to have a great philosophical conversation today. We’ll talk about the rotivo-subluxation centered model of chiropractic, which I think is really cool. And we stand behind that too. We protect and believe in subluxation based chiropractic. So that’s something. And I know that the rabbit holes deep with this one, but the sacred trust. We do believe in BJ Palmer’s last words and protecting the sacred trust and guardian at well. And then last, but not least. Inate intelligence and universal intelligence are two things that we really believe in. We believe that when man or woman, the physical gets adjusted, it connects them to man or woman, the spiritual. And with that, Dr. Mayan Brown, welcome to Chiro Hustle.
DR MYRON BROWN DC (GUEST): Thank you so much. It’s good to be here with you, James.
JAMES CHESTER (HOST): Yeah. First things first, 49 years in practice. What was the impetus for you to become a chiropractor?
DR MYRON BROWN DC (GUEST): My brother is a chiropractor. He’s five years older than I am practices still today in right outside of Atlantic City, New Jersey. He was one of the individuals that graduated from a college that no longer exists in New York City. In fact, his last grad, his graduating class of 12 was the last class that they sent out of the chiropractic Institute of New York. And his preparation was very medically oriented, yet he knew something about chiropractic in that our father had had great improvement and health problems after getting under chiropractic care brought my brother to the chiropractic Institute of New York because it was close to where we lived in New Jersey. He went through there and after graduating, he was kind of a little bit of a lost soul, not knowing what he wanted to do and realizing his preparation as a chiropractor was somewhat substandard. So he didn’t have the enthusiasm that I was blessed to have after getting into practice, but he did know something about it and he ran into a fellow by the name of Reggie Gold. Now, Reggie, I’m sure some of your listeners have heard that name because he’s a giant amongst the philosophers of chiropractic. And although now deceased, many people still talk about Reggie, my brother took me to some meetings at Reggie’s house where he would feed you first in a cookout in the backyard. Then he would bring about 30 to 50 of us into his lecture room inside and he’d talk about chiropractic philosophy. And I went to a number of those meetings and my brother supported me through the idea of finding out about chiropractic. Then he also, by the way, my brother’s name is Marty Brown and he’s very well known on the East Coast as chiropractor, somewhat a little senior to myself. And so he took me to meet a few other people who were giants in the profession, took me to meet Joe Strauss, who was a young man just really breaking out in practice at that time. Joe Strauss wrote all those blue books that some of your listeners have, probably a lot of your listeners have seen in red. Also took me to meet a fellow by the name of Jim Ziggafus who listened to all my questions about what would you do if you had a real sick patient? And are you a real doctor? All those kind of novice questions. And I have all the right answers from these giants of chiropractic. So I enrolled at Palmer College in 1970, wanting to go to the best chiropractic school that existed in 1970. And at that time I enjoyed every minute there. But I must say I was a little disappointed because I thought all of what I was going to learn was like Reggie Gold and Jim Ziggafus and Joe Strauss and my brother and I found out, well actually they were trying to ape the medical profession even in 1970, which was only nine years after BJ Palmer had passed away. But they were in a big shift at that time. And so I got into the profession mildly disappointed about my education but still very enthusiastic about it. And during my senior year in Palmer, they started a new college down in South Carolina, Sherman College, and they were holding their first lysium. So I went down there and found out what that was all about. Met Tom Gelardi who Reggie introduced me to. Next thing you know I graduated a couple of weeks after that and I think three weeks after that I was on the faculty at Sherman. And so I was really wet behind the ears but full of enthusiasm trying to make up for what I didn’t know. And so that’s how I got into the profession.
JAMES CHESTER (HOST): Does that answer your question? It does and it sparks me up with the funny question to follow that up with. What was the going rate for an adjustment when you got out of chiropractic college?
DR MYRON BROWN DC (GUEST): Well first thing let me tell you my tuition at Palmer was $400 a quarter at the time. So a whole lot less than when I graduated I had just a tiny bit of student loan debt. But it measured out to about I think around $2,000 and that was because of my undergraduate, not because of my chiropractic education. I believe and I’m really scratching cobwebs to answer this accurately. But I believe that when I first started to practice it was somewhere around eight or nine dollars a visit and that was the going rate. So I think that’s changed a little since then.
JAMES CHESTER (HOST): Yeah it’s just a fun thing for me to hear because I interviewed a gentleman earlier named Lee Newman and he was the second generation chiropractor and he grew up with his dad and he’s like I remember when my dad was doing $4 adjustments.
DR MYRON BROWN DC (GUEST): Well you know we have a fascinating history in this profession and the more you look into it the more interesting it becomes. I remember one time I was traveling and visiting with Carl Cleveland president of Cleveland College and he was telling me about how his grandparents and trying to think I think even to some extent his parents practiced with a jail bag by the door because they didn’t know when they might get arrested. So we have a colorful profession.
JAMES CHESTER (HOST): Yeah I’m sure you’ve seen a lot of regulatory agencies come through the profession and different types of standardizations of how we produce chiropractors and different models. So I know that you’re working on something right now. It’s relatively new you were saying called the International Agency for Chiropractic Evaluation. Would you mind gleaning on some of the construct of that for us?
DR MYRON BROWN DC (GUEST): Sure and there’s probably some of the chiropractors listening that are aware of this but I would suspect most are not because this is an emerging accrediting agency. It is an agency devoted toward academic excellence in the field of vertebral subluxation education. So the goal is simply to try to educate chiropractors to deliver the highest possible vertebral subluxation centered care. That is not in competition whether opposed to anything else going on in this profession or any other but what it does that no other agency is interested in or capable of doing is it focuses on expertise needed to evaluate a vertebral subluxation centered education program. And so we’ve been developing this for a number of years but if I get too far a field just pull me back but I would want to mention this is although emerging as an accrediting agency it’s not a brand new thing. The international agency for chiropractic evaluation actually started in 2001 and at that time it was started not to be an accrediting body but to be a testing agency. There was a contact made by the people who lead the national association of chiropractors in Argentina and they don’t have a recognized profession in their country and what they had been doing is they’ve been training chiropractors who were practicing under other healthcare licenses and in addition to what they studied in the various medical fields they were then adding study postgraduate level in chiropractic. There was nobody overseeing that and they wanted proficiency tests so they contacted Tom Jelardi who was then the president of Sherman College and they asked him if he could help them to put together an appropriate proficiency test for already practicing chiropractors in Argentina. So I was assigned that job of bringing the expertise together. At that time and I’ll reach a couple of the names that I wrote down that wanted to not fail to mention who the founders of the agency were but Crowder from Davenport, Iowa is a giant in the field of upper cervical chiropractic. He was a friend and mentor to me for many years sadly now deceased. He was one of the founders of IACE. Joe Strauss who I mentioned before was founder Ralph Boone who was a researcher as well as a former college president at the Southern California College of Chiropractic and also served as president of the New Zealand College of Chiropractic. Irene Gold who is very well known in our profession as an individual who helps people to prepare for national boards. Dan Coon who was the chair of the Board of Trustees of the Southern California College of Chiropractic and Russ Grazier who was a member of the New Hampshire Board of Examiners and myself. So with this particular level of expertise we put together tests and they were administered on a number of occasions in Argentina. More than 100 people have successfully passed that test and it was used as a preliminary or a prerequisite to entrance into an accredited university program teaching what was called a diplimatura, a postgraduate level program in Chiropractic in Argentina. So we started out with IACE being strictly a testing agency. And quite a few years later in 2012 another group of experts in Chiropractic education got together and formed something called the sustainability group. Not well known but have been working diligently for more than 10 years now as a think tank. They’re not an association that you can go and join. They’re looking at the state of the profession and trying to find out what we can do to advance Vertebral Subluxation Center training and practice. Let me mention the names of this very diverse group of experts in Chiropractic education. Amongst, well the first one I’ve already mentioned was Tom Gelardi again the founder of Sherman College was one of the founders of the sustainability group. D.D. Humber, longtime vice president of Life University. Christopher Kent, currently one of the administrators in the research area at Sherman College. Bill Decken, longtime faculty member at Sherman College. Serge Sautre, former assistant to the president at Life University under Sid Williams. And Felicia Stewart, a practitioner as well as a member of the faculty of the Academy of Chiropractic philosophers. So this group, the sustainability group was studying the problems of the profession. And what they determined was that there is a cartel that controls and coordinates everything going on in the profession to keep it more medically or condition centered, medically oriented, but while I’m not out to necessarily tear down that group, I would point out that their interest in vertebral subluxation is minimal if at all, but they do not evaluate vertebral subluxation. So the sustainability group looked at that and they studied other problems of the profession for three years, problems that led to the non-proliferation of vertebral subluxation-minded chiropractors. And they said, this can’t go on if we’re going to have sustainability. And so they, after studying it, they came to the conclusion that we need an accrediting body. So I’m talking all about how did IAC come about as an accrediting agency? They contacted the IAC after consulting with experts in Washington, D.C., about accreditation. They even had consultation with the leadership of the CCE, which is the other specialized accrediting agency. And everybody came to the same conclusion. You guys need an accrediting body that looks at vertebral subluxation. And so they contacted IAC and I brought this request to the board of IAC that we form an accrediting body. In 2012, that was passed by resolution. And since that time, we have been doing all of the legwork that it takes from the ground up to create an accrediting agency. And so now we are out there emerging. And as of approximately one week ago, we had the first college apply for official status. And that happens to be one of the finest existing chiropractic colleges, the New Zealand College of Chiropractic, has officially applied for status with IAC and we’re in conversation with several others, but we’ll see what happens there.
JAMES CHESTER (HOST): So this leads me to further curiosity. Does this mean that when somebody gets their diploma that they can pass your test and have the equivalency to go practice in the states that they choose to?
DR MYRON BROWN DC (GUEST): Only that doesn’t mean that at all. And what it is, is we are not looking at replacing any of the existing structure, although we would like to see the cartel release some of its stranglehold so that it doesn’t make it difficult for people to gain their licensure and practice with a vertebral subluxation centered education. However, we are not out to create a war over that thing, but we’re attempting to do is to look at the quality of the vertebral subluxation centered part of a program. So here’s how it might work. We have two types of status. The first one is a status that involves certification. Certification is just looking at a portion of an institution. And we also have the second type, which is accreditation where you look at the entire institution. So an accreditation body might look at things like the finances of a college to see if it’s going to have the potential to last a long time and to put on a good program. They would look at the physical facility. They would look at all the credentials. They would look at the entire institution. Whereas an institution might also only want certification from an agency like IACE. And so what we would do is we would then have a team evaluate just the vertebral subluxation centered part of what they are teaching, not look at the entire institution. Now it’s not unusual in the world of education for this to be done. For instance, if you were running a major university like the University of South Carolina, and you would gain regional accreditation by the Southern Association of Colleges and Schools. Now, then your music college might say, well, we want accreditation by the specialized music agency. So while they’re still accredited by the Southern Association, they would then gain separate accreditation just for their music program. And so we would offer certification just for the vertebral subluxation centered relevancy in their program. Does that make sense?
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey, Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. LET’S HUSTLE !!!
DR MYRON BROWN DC (GUEST): Not at this time. Now, and another thing you would want to be aware of is we don’t have at this time recognition from the US Office of Education. That would be necessary for state boards to want to have the students sit for licensure exams and such. That you don’t apply for US Office of Education status until you’ve been functioning for three years as an accrediting body. And the clock just started ticking with us for about a week ago when the first college applied. And so we’re going to have to show a track record of successful activity before we could even apply for that type of status.
JAMES CHESTER (HOST): Well, I usually wait till the end of interviews to get people to support a mission. But if you guys are wanting to support Dr. Myron Brown and this international agency for chiropractic evaluation, go to internationalchiropractic.org . That’s international chiropractic.org. Jump on board, support this group. It’s fundamental to the future of chiropractic. I really believe so. And I just wanted to give a round of applause here for the people that are spearheading this and getting this started one week ago and looking forward to where we are three years from now. So we’ll be revisiting this in 2026. And we’ll see where we’re at. And hopefully we have some firm understanding that we are protecting the sacred trust as we open up with. So this is a direct example of this. But thank you for doing that. And I know you’re working on a novel on the life of DD Palmer. I want to touch on that, talk about that, and see what you would like to share with us about this book.
DR MYRON BROWN DC (GUEST): Well, I’d love to share it because I’ve been working on this for quite a while. It’s one of those projects that you love doing. Although I have no interest in becoming a writer. I’m not trying to make a second career out of writing. But the story needed to be told. And so of the people who could write this book, I may not have been the most competent writer in the world, but I wanted to be the individual that was willing to do it. The story of DD Palmer’s life is fascinating. And actually I shouldn’t say just DD Palmer, but it’s focused and centered around DD Palmer. In fact, the name of the book is “The Beekeeper”, which is one of DD Palmer’s early occupations long before becoming a magnetic healer and then founding the chiropractic profession. And maybe I’ll back up just a little bit and say that this is a work of historical fiction. And it’s done that way for a deliberate reason. When I was an academic, leading an academic program at a chiropractic college, I did a fair amount of scholarly work. And I found that it was very fulfilling, but there’s something a little tedious about scholarly work. When you write an article or you publish something that’s scholarly, everything must be very reliable, it must be footnoted, you must have evidence for everything you say. And while I didn’t want to take a shortcut and not provide accurate information, what I found was it’s not all that much fun. And so, but my scholarly work in the history of chiropractic goes back to the time when I was a student at Palmer College. And Dave Palmer was the president of the college when I went through. Dave was the grandson of the founder or the son of BJ Palmer. And while he was of a much different ilk than either his father or grandfather, he was leading the college at that time. And we didn’t see a lot of him on campus. But I remember one of the things that he liked to do was to bring all of the students together of the first year students together for an assembly. And he put us all in the theater there. And he would talk about his reminiscence of his grandfather. He didn’t really know that well because he was pretty small. And what life was like being a Palmer and being BJ’s son, which he said quite a bit about, things like how much he disliked taking care of the alligators in the basement of a mansion and things like that. But one of the things that struck me as a first year student listening to this conversation with Dave Palmer was that he talked about his grandfather, DD Palmer, being a very successful beekeeper to the extent that his place there along the Mississippi River in Illinois was the most successful apiary in the United States. That he shipped car loads of honey to New York City, which was a fabulous thing. And so as a student, I listened carefully because I saw how inspired Dave Palmer seemed to be telling that story. Many years later, I got together with a colleague in Iowa where we were both practicing within 45 minutes drive of the place called Sweet Home, which was DD Palmer’s acreage where he did his raspberry business and his honey production. And so we wanted to find that apiary because we just didn’t know where it was. And we thought it would be a great little project to sloot around the side roads of history. So we set out, I spoke to my friend Bud Crowder who was also a good friend as well as the chiropractor to Vern Gilo. Vern Gilo was the author of the Authorized Biography of DD Palmer, authorized by the Palmer family. And so he got together and asked Vern to come out and have dinner with us and we had nice dinner at a Chinese restaurant and we asked him questions about his research on DD Palmer’s life. And one of the things we wanted to know about is where is Sweet Home, that acreage where he had his honey production. And he actually showed us on a map and he put one of these little exes, you know, ex-Marxist spot. He was off by a few miles but he was pretty close to the general vicinity. We took it on as a project, had a whole lot of fun with it. And after about a year of fussing around, going to museums, going to City Hall, looking at the archives of Palmer College, you know, it was just that whole process of trying to find that spot and we finally were able to successfully make everything match up. And so we found that we did a video on it. We presented it to the Association for the History of Chiropractic and we wrote a scholarly paper which they published in their journal. So that’s how I got started in this and I’ve done a couple of other things like that. But what I found, again, as I started to say earlier, was that it’s tedious. When you’ve got to record everything and you’ve got to get everything put down in a scholarly way, it gets a little, I’m going to say a little, maybe not boring isn’t really the word, but it just wasn’t much fun. And so one of the things I noticed that Gene Dreysel and I were doing was we were looking at the census records and at one time we found that in the house where D.D. Palmer lived, they had himself and his wife and they had a couple of children listed. And then we also noticed that they had a handyman listed. And then we noticed the next year on the census where the next time the cycle came around, a handyman’s name was gone. And so was the wife. And so Gene and I are talking about it. I said, well, I’ll bet you that Abba ran away with a handyman. Well, we have no evidence whatsoever about that. But when it came time for filling in certain things in my book about the life of D.D. Palmer as historical fiction, I had the ability to talk about how Abba did run away with the handyman, even though it’s not true. And maybe true, we have no idea if it’s true. And so the book, while it’s historical fiction, I’m going to say is at least 90% factual and we filled in the gaps. I just kind of view it like, you know, if they find a dinosaur bone that’s three inches long, they can put a whole dinosaur together with you and tell you what they ate for dinner a million years ago. But I was trying to piece together the parts I didn’t have.
JAMES CHESTER (HOST): Yeah, super, super interesting. Yeah, I’m really looking forward to this book. And it’s called “The Beekeeper”.
DR MYRON BROWN DC (GUEST): “The Beekeeper” is the name of the book because it seemed to have a great deal of influence over what D.D. Palmer did in his early life. He learned from the bees. He learned how to be a horticulturist, how to make a living. He was also a school teacher at the same time and trying to find himself in his 30s as a young man looking for truth and justice in the world.
JAMES CHESTER (HOST): Super, super cool. A lot of people don’t know this, but D.D. comes from Port Perry, Ontario. So he’s actually a Canadian guy. I’m really curious to ask you, why did D.D. because I’ve been really interested in this. Why did D.D. decide on down Port Iowa and the Mississippi River Valley?
DR MYRON BROWN DC (GUEST): D.D. Palmer was a student. There’s a little bit of uncertainty about whether he was Paul Castor’s student or whether he learned his magnetic healing from his son. Sketchiness on the facts of the matter. But according to B.J. Palmer, he was a student of Paul Castor who was a very successful magnetic healer in Otumwa, Iowa. Now, Otumwa’a a little south and west of that area of Davenport. He was so successful, he actually had a small hospital where he took care of patients using magnetic healing. So it’s an extraordinary individual. D.D. Palmer took his study there apparently, and again, I’m saying there’s still some question about which Castor he learned from. And then he went to Burlington, Iowa, not too long after his wife died. Now his wife’s name at that time, by the way, D.D. Palmer was married five times. And he was married to his second wife, Lavinia, and she was the mother of B.J. and she had died when B.J. was three years old. And not too long after that death, he went to Burlington, Iowa, which is south of Davenport along the Mississippi. And he started practicing there. He indicated that the reason he didn’t stay in Burlington was that Paul Castor’s son also opened the magnetic healing practice, not too long after that, in Burlington. And he didn’t really want to be competing with him. And he also wanted a bigger community than Burlington. And that’s what led him up River to Davenport, where he opened his magnetic healing practice on the corner of 2nd and Brady Street. Did I answer your question?
JAMES CHESTER (HOST): Yeah, this is really helping me out with some historical resonance with my own self, because I talk to the public all the time. And there’s a lot of stuff that I don’t know about this brilliant profession and how it was founded and what the founders, what drew them to the Quad Cities area where I’m from. And starting the PCS, the Palmer School of Chiropractic, and there’s a lot of things that I’ve heard that one of the dad or son, BJ or DD, wanted to keep chiropractic a secret and didn’t want to tell the world about it. And there was a lot of turmoil amongst both of them, almost animosity and fighting and near-death experiences. So I know that is some of this going to be in the book?
DR MYRON BROWN DC (GUEST): Some of it is definitely in the book. And we do, in the earlier part of the book, we talk about his origins in Canada that you spoke about. DD Palmer, though born on the frontier near Toronto, Canada. And Port Prairie appears to have been actually a mistake as part of the historic record, although it was written down that way. But it was in the nearby area, it was actually in the country. That their home was a rural location and really could be considered the frontier of Canada. They called it Canada West in those days. And his father’s business failed. I’m trying to remember his first name, can’t pull it out at the top of my head. But DD Palmer’s father was suddenly facing an economic crisis in his life. And he and his wife and DD Palmer’s sisters, they made a decision to move to Iowa. And the reason they came to Iowa had nothing to do with death in Port or with healing arts. It was because there was a coal mining boom going on in the central part of Iowa. And so DD Palmer’s parents moved to watch cheer. It’s a two word, what cheer Iowa. And I believe they had a furniture business there. I know he had been a postmaster at part of his life as well. But the odd thing about it, and I think this had an important part in shaping DD Palmer’s life, was that DD was 12 years old when the family left. And the father said to him that we’re going to go to Iowa. And we want you to stay here and take care of your brother TJ who was 10 years old. Now they viewed these two as capable of living out on the frontier alone. And they said, you work for a few years, save up some money, and then you can come and join us in Iowa. And so that was, I think, would have been in the mid 1850s. So I think it was roughly nine or 10 years, and I’d have to, don’t hold me to the number of years, but it was approximately that number, that they were there living by themselves a 10 year old and a 12 year old taking care of themselves on the frontier in Canada. And then finally in 1865, the two of them left on foot to head toward New York and to head on down across the border into the United States, and keep in mind at that time, there was a war raging in the United States. The Civil War ended in 1865, but it hadn’t ended yet. It was kind of winding down a bit. So they were going from Canada into a war zone. It’s kind of a weird thing to think about when you do. And the reason that Vern Gilo came up with why they were leaving at that time is that there were so many young American men crossing the border to go to Canada so they wouldn’t be conscripted into the service. They didn’t want to go to war. And it was flooding the job market in Canada. As a result, these guys said, well, we’re out of here. We’re going to go beat our family in Iowa. So they took out on foot on that track. And that occupies some of the fun in my book where we trace their steps through Niagara Falls and some of the other places they go to get to Iowa.
JAMES CHESTER (HOST): We’ll call that chapter the reverse commute. Well, I know that we’re at the edge of our time today. Your episode 540 of the Cara Houssel podcast, it was such a pleasure to have you on today. I know there’s still a lot more for us to talk about. Maybe you’ll say that you’ll do a second interview with us in the future. I would love to. Awesome. Well, it was an honor to have you on today. I know that we didn’t get a chance to talk about a lot of stuff. So is there anything that I didn’t ask you about that you would like to discuss before we in the interview today?
DR MYRON BROWN DC (GUEST): I would just say that we see some great hope for the profession. I know we talked earlier on about how things are not going great in the education when it comes to vertebral subluxation. But there’s some good people working very hard in a lot of places, including Sherman College right now, to try to improve that and to make sure that that becomes the key ability of the chiropractor. So people listening to this that have young people in your lives, don’t be afraid to talk to them about becoming chiropractors and learning how to deliver a great vertebral subluxation centered service. We need it.
JAMES CHESTER (HOST): Absolutely. And I’ll close out by telling people if we don’t take action now, we’ll settle for nothing later. And if we don’t tell people our story, then someone else will make up on about us. And if we don’t own it, then they’ll parcel it off and sell it piece by piece. So let’s not see the yard sale of chiropractic anytime in our futures. And 49 years as a chiropractor, Dr. Meyer and Brahm appreciate you being on with the show today. And I’m going to close out by telling everyone you’re just one story way. Keep hustling. I’ll see you guys on the next episode. I’ll see you guys next week.
JAMES CHESTER (HOST): Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey, Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. LET’S HUSTLE !!!
Mindset and Practice Growth with Associates with Dr Lee Newman DC – Chiro Hustle Podcast 539
Feb 29, 2024
Dr. Lee A. Newman is a second-generation Chiropractor and a June 1986 graduate of Life University, School of Chiropractic in Marietta, GA. Dr. Lee practiced hands-on for 24 in the Southside community of Pittsburgh, PA establishing one of the largest practices in the area.
In order to reach even more people with the Chiropractic message Dr. Lee has worked with associate doctors since 1988 and helped them to establish and successfully purchase 16 offices since 1997.
Dr. Lee has also worked with hundreds of clients helping them grow to over 200 visits a week becoming Chiropractic Warriors. Many have then gone on to the next step of integrating associates into their practices successfully.
Being a second-generation DC, Dr. Lee has been around the profession his entire 60+ years. “I was the kid whose school nurse needed permission to give me an aspirin”, remembers Dr. Lee. I can also remember my father’s 25th reunion at Logan College in St. Louis in 1974. (1959 Grad)
As a wealth of knowledge on being a successful clinician and business person, Dr. Lee is eager to speak to any DC wishing to grow their practice.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. LET’S HUSTLE !!!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 539 of the Chiro Hustle Podcast. I’m your producer, Luke Mullett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Lee Newman. If you want to hear a conversation about mindset and practice growth with associates, stay tuned. Welcome back to this another episode of the Chiro Hustle Podcast. They have Dr. Lee Newman coming on. Really excited for this episode 539. I always joke around, but I say, can you guys believe that I can? Actually, we turned six years old, July 4th. Pretty cool. I’m really excited for the show that we’ve been producing, and Dr. Lee Newman is going to share with us today. Concepts on mindset. I think that a big takeaway from people will be practice growth associates, which is a program that he offers, and then Money Mastery. I think that there’s a lot of things when people talk about chiropractic. I know when I first started going to chiropractic events, there are a couple faux pas. People are like, you can’t talk about money, you can’t talk about patient value. I’m like, why not? That’s chiropractic business. We’re going to talk about some of that stuff today. Before we get into this episode, I’m going to let people know our big why. Why do we do what we do? Well, the First Amendment is important. We’ve never censored anyone on this. The First Amendment means freedom of speech. That’s really a value add is we stand in the gap and allow people to share their truth, specifically about chiropractic. We also support and believe in medical health freedom and family health freedom. They’re not the same things. Everyone involves your family. What involves you? I think that in order to understand those things, we have to understand chiropractic and how chiropractic plays a role to both of those. Then philosophically standing, we protect and believe in BG Palmer’s last words. That is the sacred trust. Please protect the sacred trust. If you don’t know what that means, go to your favorite search engine right now and go and find BG Palmer’s last words. You’re going to learn so much more about chiropractic than you previously did. Then as it goes on, we do support the Subluxation Base Chiropractor, which I think should not have to be said. We do have to say that because some of the schools are converting out of the languaging of this beautiful profession. Then two more of them. Actually I spoke over in England, Dr. Lee. They said you can say anything you want or you can talk about chiropractic, but you can’t talk about inate intelligence or universal intelligence. Otherwise, you won’t be allowed back to the university. I said, okay. Just want to let you guys know that the school asked me not to speak about inate intelligence or universal intelligence, so we’ll get that out of the way. We do believe that when a man or woman in the physical gets adjusted, it connects them the physical to the spiritual, which is universal intelligence. With that being said, Dr. Lee Newman, welcome to the show.
DR LEE NEWMAN DC (GUEST): Well, thank you very much. I really appreciate you having me. Let me just start off by thanking you and acknowledging you as one of the very few people that is supportive to the profession. It’s one of my rants. It’s why docs that we need to do it for ourselves because no one else will do it for us. Jim has spent now his professional career assisting the practicing chiropractor and think about how rare that is. I want to acknowledge and thank you.
JAMES CHESTER (HOST): In a career where not many people acknowledge or see or approach, I really appreciate that because it’s been, once again, I’ll be in my 15th year. As an advocate and a non-cairpractor, I knew that there was something special about this profession. I said, if I can just start getting more content out to the general public, how do we do that? I was like, well, make some movies, go out there and do sales, make a podcast. We’re definitely riding the wave and I think that it’s just going to get better and better for chiropractic. Awesome. So second generation chiropractor, you’ve been doing this thing for quite some time. How was it for you growing up in a chiropractic family?
DR LEE NEWMAN DC (GUEST): I think that it was very interesting on several different fronts. So first, I went to public schools, but I was the kid where the nurse knew that she couldn’t just give me an aspirin or it was weird or my 10th grade chemistry teacher, he was the guy that asked, why don’t I want to be a real dog? I need a special permission from the high school guidance counselor to be able to take classes at the University of Pittsburgh my senior year and she personally knew my father and gave me a hard time. So it was a standout, it was a one off. At the same time, the time that I spent in my father’s office, it was a tremendous lesson mostly through osmosis of just watching him take care of person after person after person and even back in the 70s, the goal was to see 100 people a day, five days a week. In fact, we ate dinner at five o’clock every night and on Monday, Wednesdays and Fridays, my father would go back to the office for the 6 p.m. to 8 p.m. shift. And so this was before any type of insurance existed and I remember back to $4 adjustments and I absolutely remember $7 adjustments. I just turned 60 so I’ve been in it since I was conceived but have active memories into the early 70s. In fact, I can remember going to Logan, my father’s a 59 graduate of Logan, he went to his 25th reunion in 1974 and I was at that and I went to many continuing ed seminars with him. So it was an interesting childhood. But it led me, how I ended up, after Little League didn’t work out and I joke about it but it’s true and I wasn’t going to be a major league baseball player, there was nothing else I wanted to be. And because I accelerated my education, I was graduated and then in my own practice by myself, I was 23 and that was 37 years ago in two weeks. So that office which is still running will start its 38th year in two weeks and that was July of 1986.
JAMES CHESTER (HOST): Yeah, from historical context to what is the date today, the 27th of June 2023, you’ve helped transition and sell 16 practices during that time and I know one of the things that you do is help with associates. So let’s talk to people about that unique thing that you do when it comes to helping chiropractors establish longevity of their careers.
DR LEE NEWMAN DC (GUEST): So here’s what I believe is that A, you should create something that’s worth replicating and in the real world, I define that as a 200 visit a week practice, if you’re good at algebra like me, 50 weeks of 200 is 10,000 visits a year and so it makes the math easy and so if you were to collect $60 a visit, that would be $600,000 a year and more or less depending on what you collect per visit but let’s use 60 as a low medium number and so that’s certainly worth something worth reproducing. And so at that point, if you’re that doc, I think that there’s basically three main challenges. One is working with the right docs and that is the entire, I don’t want to say game, but it’s the entire issue with successfully working with associates. So being able to find an interview more than just the random person occasionally to create a recruiting system that you’re speaking to multiple docs kind of all the time and to take them through a interview process that you have a much higher certainty on of whether this candidate is the doc that you’re looking to work with. I would argue that there are many different types of anything, different types of docs and it doesn’t mean that those docs can’t be successful elsewhere but the docs that you have the ability to work with successfully and help, I think, I call it Mr. Propate Ed, what’s the right ears and mouth and nose or the right characteristics of your associates? For example, how do they take care of patients? Generically speaking, how many visits do they think the average patient needs before supportive or maintenance care, right? It connects them geographically into your area and you can make a lifestyle argument for any area depending on preferences, right? Three is, again, how they work in a team and in an environment to make it all happen. So hiring the right docs. The second major challenge is how do we train the docs and I believe that there is a reproducible system for anybody in the practices for both docs and CAs to learn how to do each and every task. And so it’s a matter of identifying what the necessary tasks are and then creating a standard operating procedure that we can teach to this case associates. For example, how do you do a day one? How do you do a regular office visit? What should that look like? The thing that we’re going to do dozens, hundreds of times a day, and a 200 visit a week practice, you’re probably going to have a day near 50 visits a day once a week at least. And so how do we do that without breaking the system? What are the standard operating procedures and making that happen? Third, right? The third major challenge is proper management. And again, I would encourage any business owner, certainly the chiropractic practice business owner, the practicing chiropractor that owns his or her own practice, you should read the e-myth revisited by Michael Gerber. Briefly stated, he says all small business people are entrepreneurs. We’ve invested our time, effort, money and expect a return that were technicians, in our case, being the doctor. And then third, being the business manager, and I would argue that it is the business manager that we were never taught to be that is our weakest skills. And so how can we connect our mission, changing the world once fine and nervous system at a time? How can we connect that to my six most important tasks today? So what’s the vision? What’s the goals? What’s the battle plan? What’s got done yesterday? And what are we focused on today? And so to have this management in place so that day after day, week after year after year and now decade after decade to service large numbers of people to change communities and to change the world once fine and nervous system at a time.
JAMES CHESTER (HOST): Well I really love the strategic plan and how you have been able to help multiple docs, build their careers and build their businesses and understand their roles within that. I guess I have a couple questions about growth. Number one I guess is about bringing on staff and not only that but the associate. Do you believe in the old tried and true statement of higher slow and fire fast?
DR LEE NEWMAN DC (GUEST): Yes and so I have a Newman axillary right and so I am sure it is not new news that the world of chiropractic management has this common knowledge and like you know there’s a one day, two day, four day, three day new patient intake. Genearically it’s all the same and I would argue mastering any can lead to success but each of us have contributed individual new into the pot and so my saying is that no chiropractor has ever fired an employee too soon right and so we think that we can improve and like if the CA just did this or that or the associated so and we have this big heart for service and for connection that we think that we can help the person through but people are who they are by their results and so I would have definitive road maps of like here’s where I expect to be by when and certainly for any new employee 90 days is certainly an important mile post and the employee is either succeeded or not and if they’re close to not and you think that you can help them in the next 30 absolutely the 60 days maybe I stay invested but if not then we need to move on and again so we’ve never fired anybody too soon.
JAMES CHESTER (HOST): I love it I think it’s really important for people to understand their methods behind the energetic shift in the people around them like there’s so much that goes into the energy of output and people can be checked out all day and be sitting there but they’re not producing.
DR LEE NEWMAN DC (GUEST): That’s the worst their bodies still show up but the rest of them has invariably docks out there ask yourself if you heard this like after you got rid of an employee even short-handed without replacing the employee the practice grew by 15 visits right and 15 visits is enormous growth for doing nothing.
JAMES CHESTER (HOST): Yeah except for removing an energetic disconnect. The bad juju yeah. So let’s talk new patients I know that you help grow your offices and they do a lot of different things for marketing what would you recommend like somebody that upstarts with you with your practice growth associates program.
DR LEE NEWMAN DC (GUEST): And so I think about marketing in five silos and so the game here is to develop the five or six strategies that you personally are going to attempt to execute on here’s the five silos right one is internal and so having the messaging the branding the in office the emails the communication to our patient base to our email list to people that know us to dramatically increase referrals to is corporate events and it’s so it’s to reach out to people at work right so I like to work with nursing homes not for their residents for people that get paychecks I like to work in schools not for students for anyone that gets a paycheck there. I like to work in any company near my office and defining like what the right you know it’s between eight and thirty employees are more or less and they’re in this location and and they have this attitude right so defining that the filter is important but second is to have corporate events talks screenings health fairs ergonomic checks whatever else the company might want third silo is public events right and so there are still. In the you know the right public events to attend and so you going back to Alaska this year for the big screening absolutely what is that the state fair or state fair yeah right and so every July in fact it started the Monday after the fourth of July and so this would be the latest week possible because the fourth is actually on a Tuesday and so it would have been July 10th my community the south side of Pittsburgh had the s s s s the south side summer streets spectacular and so we would screen right outside the office and down at the carnival and invariably every July we had one hundred new patients right that creates all kind of chaos but it also created life changing new patient relationships with people that still go to that practice today right so that’s public third it and it or fourth so internal corporate public fourth is internet and so it’s never been easier to start for no money right you can create a following on the internets of you your brand your message for no money at all as simple as having a Facebook profile who would be an ideal patient let’s try to friend them look that person said yes hi thanks for connecting now read my stuff oh now you have a question well maybe you should come in and like it’s a little bit more elaborate now but that’s basically how it works lastly is your personal sphere of influence so I think having like a group of five it could be health care but doesn’t have to be but are there five other small business owners in your community that you can meet with as a personal board of directors to cross promote if it’s health care right imagine having I had the dentist the hearing aid the vitamin shop and a couple others and like we cross marketed right you imagine if you had any type of social media like this podcast to cross be guests on to if you had a health awareness day where it’s like the health fair but every vendor does their version of the spinal screening and so those are the five silos is to identify the four to six strategies and so let’s call it’s final screening is a strategy within each strategy is to define the tactics the to do’s that need to get done in a given month right and so for spinal screenings I’d want to conduct four hours of screenings a month I’d want to schedule new four hours of screening right maybe I want to practice my scripts for 30 minutes twice a week and so now we have to do steps for each of the marketing strategies so that on a daily basis in addition to everything else taking care of people and following up and and following up on the money and everything we can build in some of our marketing strategy tactics are to do’s like today’s the day I’m going to study scripts today’s the day I’m going to go out and try to schedule four new hours
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. LET’S HUSTLE !!!
JAMES CHESTER (HOST): and so that’s how I think about marketing. I love it actually I didn’t know Pittsburgh was your stomping ground I’m actually going out there for my first time this month to cranberry township I had an office there and I’m going to be doing an event out there Cody Jordan I don’t know him but I have a successful doc
DR LEE NEWMAN DC (GUEST): out there it’s a great area you’ll crush I’m excited I don’t know the exact name of the
JAMES CHESTER (HOST): event but it’s coming up mid month out there in cranberry township so I’ve never been to
DR LEE NEWMAN DC (GUEST): Pittsburgh before Pittsburgh is it’s a hidden and you’re going the right time of year the weather sucks but like this is the right time of year but it’s a hidden gem and it’s there’s
JAMES CHESTER (HOST): lots of fun things to do in Pittsburgh yeah and per you’re talking marketing and I love this talk I love this this interview so much how much should a office allocate financially
DR LEE NEWMAN DC (GUEST): towards marketing monthly I had that conversation with my guys today and so I think that you know there’s different levels of being in practice so certainly when you’re open and again I think it’s one of the errors that new docs in practice for themselves make which is not conserving every penny and so again there are opportunities right now from very little money out of pocket and if you’re in a struggling like if you’re struggling to pay all the bills I think that you can market for free but like it’s more elbow grease and more of your time but in an established practice I think it’s perfectly reasonable to allocate 10% of your case value you know the question becomes and again this is another important conversation when it comes to marketing the only thing that matters for us is practice and chiropractors is what’s the cost for a new patient to open the door and physically walk into your practice right and so I think that spending 10% of your case value which is taking all the cash that you collected dividing it by all the new patients so what’s the value of a new patient and so you know $2,000 would be a healthy average number right now and you know I know a lot of docs that are way higher than that and lots that are fighting to get there and so you can spend $200 per new patient however there are lots of marketing people particularly internet related but also in the physical world that will not accept this number as their metric as their conversion and I would really have I would I would want to get this car it doesn’t really matter to me how many people opted in visited a page site left a post filled out a form right like I know that my internal systems to follow up are strong enough the only thing that matters when I’m spending money on marketing is what does it cost to get a new patient there is a secondary which is the quality of the new patient but assuming that the quality is going to blend out into average right I would spend 10% of my case value which is going to be between $200 and
JAMES CHESTER (HOST): $300 or $150 and $250 right now well I think that that’s really good takeaways for people so if you guys are watching this and you’re finding some value in what we’re talking about today share this show that’s the fee for us is we do this as a service to the chiropract profession and we really appreciate it when people share our show that’s how people are going to learn more about this chiropract profession and the business modeling around it and really the beauty of the profession too so I know we did a lot of business chat there let’s convert a little bit more into things that have inspired you I know that your dad was a chiropractor you said you’ve been in the chiropractor profession for a long time who are some of your mentors and who helped you become the man that you are today yeah well
DR LEE NEWMAN DC (GUEST): so you know I think that in terms of my chiropractic success I’ve had three major influences as well as probably a dozen less significant but significant as well but like certainly my father and we lost him now two years ago but he practiced for 34 years by himself and and frankly there were lots of wrong things that he taught me but like he was able to teach me I think one of the most important things which is you know personal confrontational tolerance or in English how do you deal with anybody that walks through your office door and to have that full confidence and in fact in the 80s for those of you that go back that far I did most of my outpatient clinic at life as a student at the Lucky Street clinic in downtown Atlanta in the inner city and you know I got to work with Dr. Larry Webster every day for 18 months and he was actually class he was six months behind my dad at Logan which and is why I went to life my brother and I both went to life and which is why but we got to work I got to work every day for 18 months and certainly I I he was an inspiration as well now that you mention it and unfortunately he passed on my birthday in 1997 you know at 50 and it’s just or I think it was actually 60 and it’s kind of mind-boggling but certainly I had two other coaching relationships and I saw Dr. Gibson on your list of podcast interviews now almost 90 you know he was my first coach there were lots of things you know when I got out I opened by myself and I was able to get to 50 visits in three months and then I was stuck and Chuck gave me the the the framework to be able to grow you know to I think 501 was our best week ever but it was 300 visits a week for decades you know 15,000 visits a year I think the best year was 22,000 visits which is well over 400 a week and like that I credit a lot to Dr. Gibson and then in order to learn how to do associates properly and to run multiple offices and mindset on that I was a client first and then worked as a as an associate coach if you will with Dr. Lloyd in Seattle and he certainly taught me how to do associates the right way I think that I’ve probably taken it to the next level as well and if I could I get to experience two weird things so one is is I’ll go back to my core lessons on associates and so while I have even more now there are there are seven core lessons that are roughly about an hour each and when I actually listened to the whole thing through I end up coaching myself which is a really weird experience if you’ve ever done any type of coaching and then the second is to be able to like it might be egotistical but like I have this one weird skill set which is understanding chiropractic business the chiropractic practice from 360 degrees and so to have worked with dozens of associates to have successfully sold 16 practices to those docs that at least 14 are still running today and my first sale was in 1999 and so it’s you know a quarter of a century later and all of those visits that still happen you know I have this weird skill set.
JAMES CHESTER (HOST): Well from the whole interview today one of the things I really appreciate is it sounds like you are passionate about helping the chiropractic profession succeed you’re interested in the long term effect of success within the profession and sounds like you have a lot of fun doing what you do.
DR LEE NEWMAN DC (GUEST): I do I want to encourage I have a homework assignment for like any docs that whether you struggle any doc right and so the question is we talked about maybe this was before we started recording I think that your job is a practicing chiropractor if you’re practicing full time you should want to see 200 visits a week if you want to see more I can support that too but 200 is the number because I say so but there are reasons underneath it right and one of them is the money that’s involved and even the difference between 150 and 200 and in order to do that and Jim and I agree you should focus on one new patient per calendar day that’s seven a week and this year we get the bonus that’s 366 in the next 300 you know because of the leap day that’s coming up and so business wise marketing 200 a week I lost my train of thought right in the middle 200 a week.
JAMES CHESTER (HOST): What was your question? I was rounding up and I was talking about.
DR LEE NEWMAN DC (GUEST): Oh I have a homework assignment right and so the question is one new patient per calendar day so today is the 27 do you have 27 yes or no and so if the answer though here’s the homework assignment the question is where are these people and I’m going to give you an answer and so you should walk drive take the subway or bus to the nearest pharmacy to your practice and go back and look at all the prescriptions waiting to get picked up and you could take a picture of that I have dozens of them right any random pharmacy anywhere in the country you could expect three to 500 prescriptions a day without getting into that argument per se how many of those people would benefit from 1224 36 of your adjustments.
JAMES CHESTER (HOST): Amen and I’ll close out by telling people a really good marketing strategy that I teach to people is if you’re wanting to grow your practice and you want referrals go and build a relationship with the people that run the urgent care in your community. They have a lot of unattached cases that come through that are slipping falls people that don’t want more pills and potions and lotions and they’re going to refer people to you because they’re looking for people like you that can help their community get healthier and be less drugged and I tell people I learned this from the Evers group when Barry was with them is he said if we don’t tell people the truth about chiropractic someone also closed them for drugs or surgery and the population you’re talking about and I’m talking about are in accord with each other so we have to go out there and find people and if people made it their ambition and their to prospect one new patient a day for a year they’d have a very fun practice that they’re running that they weren’t feeling like they were underwater and they were having a lot of people coming through the doors and then the referrals would go
DR LEE NEWMAN DC (GUEST): up and you know I think you sell people when you have the next one that you know is coming our job is to and again just we haven’t talked about this but as a profession you know you hear oh those chiropractors they want to keep you coming forever but I would argue that as a profession we grossly under recommend what is clinically needed for our average patient right and so you know I think that the average recommendation while the average PVA is under ten so the recommendations have to be you know let’s see if our few visits if we can help your pain that’s the experience that a random person gets going to an office that
JAMES CHESTER (HOST): has a chiropractic sign on it yeah well I know we’re up at the edge of our time is there anything I didn’t ask you that you’d like to share with our audience today no I really
DR LEE NEWMAN DC (GUEST): appreciate the time if anybody wants to reach me I’m out there find me happy to chat and
JAMES CHESTER (HOST): looking forward to doing more work with you is there any resources that we can send people
DR LEE NEWMAN DC (GUEST): to web addresses or pages yeah so my website which is under current review is coachwithdoctorlead.com but find me on Facebook I do have a Facebook group coach with doctor leave Facebook group and so things like this interview and other stuff that I share is on that you can reach me directly by email and it’s dr. Lee Newman at gmail and we can set aside you know some time to talk one to one about you and your practice I love it I love it so go check him
JAMES CHESTER (HOST): out coachwithdoctorlead.com go to his Facebook group reach out to him do some one on ones
DR LEE NEWMAN DC (GUEST): with this guy he’ll teach you one final appeal right that general pair went out to any chiropractor at any level but if you’re a 200 visit a week chiropractor and you feel that you’re struggling with the problem of success I call it the golden hand cuffs of success the more successful you are the more you’re worried about the business you can’t leave you’re tied to it you’re spending nights at the office and you’re looking how to expand your reach beyond what you can do personally to serve more people make more money and create a real work life balance I’d love to
JAMES CHESTER (HOST): speak with you well that’s a wrap guys reach out to dr. Lee Newman he’s episode five hundred and thirty nine the Chiro Hustle podcast reach out to this man see how he can help you with your associates possibly helping you understand how to sell a practice and develop that money mastery and mindset so with that I’m going to close out by telling everyone like I always do you’re just one story way keep hustling I’ll see you guys on next episode thanks dr. Lee thanks appreciate it bye for now
JAMES CHESTER (HOST): Thanks for listening to Chiro Hustle! Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. LET’S HUSTLE !!!
Heart Health and what People Fear the Most with Dr Stephen Hussey DC – Chiro Hustle Podcast 538
Feb 26, 2024
Dr. Stephen Hussey MS, DC is a Chiropractor and Functional Medicine practitioner. He attained both his Doctorate of Chiropractic and Masters in Human Nutrition and Functional Medicine from the University of Western States in Portland, OR. He is a health coach, speaker, and the author of two books on health; The Health Evolution: Why Understanding Evolution is the Key to Vibrant Health and Understanding The Heart: Surprising Insights Into The Evolutionary Origins Of Heart Disease – And Why It Matters. Dr. Hussey guides clients from around the world back to health by using the latest research and health attaining strategies. In his down time, he likes to be outdoors, play sports, read, write, and travel.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. LET’S HUSTLE !!!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 538 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Stephen Hussey. If you want to hear a story about heart health and what people fear the most, stay tuned. Welcome back. This is another episode of the Chiro Hustle Podcast. Today, I have Dr. Stephen coming in from Roanoke, Virginia, and I’m really excited to have him on to the show. This is episode 538 of the Chiro Hustle Podcast. Before we jump into this episode, I’m going to let you guys know our big why. How do we do what we do over here at Chiro Hustle? Well, I should have this tattoo to my body somewhere because I say it so much. First Amendment, we stand for freedom of speech. I think that’s really important. We’ve never censored anybody on this platform. And as people know, our show has had its issues with social media outlets, including YouTube, Facebook, and Instagram. So I just ask anybody that’s watching this to do us a favor and share the show. Share the show to your audience so more people can understand what Chiro Pratic is. Share this to your Facebook. Share this to your LinkedIn. Share this to your email list. And if you’re watching this, I just ask you guys to once again, share the show. But the First Amendment is really important to us. So we support the First Amendment, which is freedom of speech. We also support medical freedom and family health freedom. They’re not the same things. So just understand that we should all have freedom of choices to how we take care of our families and our personal body. And more Chiro practically speaking, we do protect the sacred trust. If you don’t know what the sacred trust is, go and search for BJ Palmer’s last words. Go and search for BJ Palmer’s sacred trust. You’re going to learn more about Chiro Pratic than you previously did. I guarantee you. And then we support self-luxation based Chiro Pratic. I know I shouldn’t have to say that, but I know that they’re really taking that type of languaging out of the schools and universities that teach Chiro Pratic. So if you’re at a Chiro Pratic school, take this episode and share it to all your classmates so they can understand that Chiro Pratic is alive and well and the language is here to stay. And then lastly, we believe in in-intelligence and universal intelligence. We believe that when man or woman, the physical is adjusted, it connects them to man or woman to spiritual. And with that being said, that’s our introduction. And Dr. Stephen, welcome to the show.
DR STEPHEN HUSSSEY MS DC (GUEST): Thanks for having me.
JAMES CHESTER (HOST): Thank you. Yeah. Today, we’re going to talk about the power of the adjustment. We’re also going to talk about some up and coming speaking gigs that you have that I’m really excited for you to talk about. One of them being Chiro Congress and you’re going to be speaking about the state association too. So we’ll plug those two as we have our conversation today. But I’m always interested. Your Chiro Pratic story. And you know, this is a way for you to reintroduce yourself to your friends, your family, your colleagues and your patients. So if they haven’t heard your story in a long time, let’s tell everybody how you got into this beautiful profession.
DR STEPHEN HUSSSEY MS DC (GUEST): Yeah. I mean, I can’t say that it’s anything too inspiring or impressive, but it’s, you know, I was always taken to Chiro Prackers as a kid by my parents and my dad, you know, lived down the street from their family, Chiro Prackers. So they were very familiar with it. So, you know, when I, you know, as a young child, I was like two years old, my dad noticed me like wheezing and coughing. And he was just like, oh, I think he has asthma just like I had and like, let’s take him to the Chiro Pr Pr Pr sort of position. I thought, you know, chiropractic sounds good. I’ve always been to chiropractors. They always helped me. And so that’s the direction. I had no idea there was any difference between the schools or any difference in philosophy. Still don’t really care that there is. I just want to, you know, promote health in a way that’s best for humanity. And so I guess that’s how I interpret chiropractors, what chiropractors are supposed to do. So yeah, I went to chiropractic school. And, but I also think that my story is one of curiosity. And I think that, you know, a more chiropractic philosophy kept me curious. And, but I think that what I learned in formal education is nothing compared to what I’ve learned based on my curiosity. And so that’s what I guess initially made me think, oh, maybe chiropractic, not medical school, because of that curiosity of why I was never told these things by medical doctors. But also what I understand as health, I think comes from that curiosity and always asking questions, never being satisfied with the formal answers I get to my questions. So yeah.
JAMES CHESTER (HOST): Yeah, you know, I think your story is not uncommon. You know, I know that kids and babies in chiropractic are like a huge thing. And there’s a lot of groups out there, the ICPA, started by Larry Webster, and the Webster’s technique and kids getting adjusted. And I love when your story started, because, you know, a lot of times people don’t understand that like the that kids can get adjusted to, and you don’t have to be in pain, or you don’t have to be at a certain age. Like, I can’t tell you how many times I go out and do a marketing event. And somebody’s like, hope I don’t ever need you. You know, and they’re so like, there’s such a disconnect with the understanding of that you don’t have to have a symptom to have a chiropractic adjustment. And you don’t have to have some type of pain in order to be checked, your spine checked by a chiropractor to make sure your nervous system’s functioning optimally. Like, so many times when people think about kids, they’re like, why would I take a kid to the chiropractor? There’s nothing wrong with them. But I think it’s really cool. It’s how your story started. And you’re a little kid and your parents took it to the chiropractor, because it’s the thing to do. Yeah, at least in my dad’s world, that was the thing you did. Yeah, yeah, yeah. Well, it’s really cool, because that gives people like a firm or understanding. I always tell people on the show chiropractic is good from first breath to last breath, you know, and it’s good for cradle to grave care. As chiropracts will say from womb to tomb, you know, it’s it’s it’s something that’s really important to the fundamentals of a chiropractic lifestyle is to make sure that the full family is healthy. And we don’t fall into sickness, disease, and infirmary, and where the body is is in a state of disease. We want to say we want to put people on a path that that doesn’t become their normal. For sure. Yeah. So let’s talk about this this chiropractic adjustment. What does it do to people? What does
DR STEPHEN HUSSSEY MS DC (GUEST): how does it help people? Well, yeah, I read a lot of stuff and I’m really obsessed with understanding, you know, physiology and how it actually works. And I think that there’s a lot of things that are conventional wisdom of a physiology that I I don’t think are true. One of them, like being the hardest the movement of the blood in the body, which is not but another being how a chiropractic adjustment affects us, how it creates health, because, you know, it’s attributed to like, you know, spine in line, feel fine kind of thing, take pressure off the nervous system, create motion and joints that motion is helping cartilage move and stay healthy. And all that could very possibly be true. But I think there’s another component to it that helps me understand more about how a chiropractic adjustment is creating health. So there’s this there’s this concept of coherence. And coherence is just when all aspects of a living system are linked up in sync, communicating with each other as a whole to do what’s best in the interest of the living thing as a whole. And this can be applied to, you know, my my living system that is me, or it could be applied to ecosystems, communities, lots of things, everything linked up doing what’s best as a whole. I think of like a, you know, pack of 150 humans that’s trying to survive as a pack of 150 humans, and they’re all doing what’s best for society as a whole. And that happens in the body, or it should be happening in the body, we should have coherence. And so the number one way that we create coherence is increasing communication of the body. Okay, and so there’s lots of different ways of the body can communicate. And so it’s not very well known that the fascia system of the fascia system of the body, the tinsigrity system, the interstitium, the, you know, it’s kind of like this web of connective tissue that holds us together. And it is collagen protein, most abundant protein in the body. And that, you know, it penetrates all the way down to the level of the DNA in the cell through the integrins that penetrate the cell all the way up to, you know, more gross fascia, like the bone in the skin, things like that. And this fascia has the ability, it’s actually, when you look at the physics of it, it’s a semiconductor. So it can conduct information. And so collagen, bibles can conduct electrons, protons, photons, phonons throughout the entire system. And this conduction is actually faster than the nervous system, a lot faster. And so the ability of our fascia to, you know, communicate the entire body is incredibly important for creating coherence, because that’s what’s creating this, this communication, this, this in sync, this oscillation between the entire body. And so unfortunately, and hydration of the collagen is very important, because every collagen fireball has hydrated, was structured water around it. And that, you think about like the myelin sheath, right? It’s, it’s what enhances the conduction of the information. And so unfortunately, we can get scar tissue in the body. And scar tissue is not normal collagen tissue. It’s more densely packed and it’s so densely packed that it cannot be hydrated. And so the hydration is very important for that conduction. And so when it’s so tightly packed, we get this area that’s interfering with the signaling. And so, you know, if we get that interference anywhere in the body, like we can all feel scar tissue in the muscle, doesn’t feel like normal tissue, right? Scar tissue in the heart after heart attack, that interferes with conduction of the signal for the heart to beat or contract. And so we can get this scar tissue in there and we get it in our spine quite often because of the load that our spine takes throughout life. And so one of the ways that we can increase this conduction again is to provide mechanical stress to that. And so this creates a piezoelectric force, which is the creation of electricity pretty much because when you put mechanical force into any tissue in the body, bone, ligament, tendon, whatever, collagen, the fascia, it actually creates like a battery situation, you know, puts the positive and negative charges away from it and that creates electricity. So when we do that to the spine, we create this mechanical stress or this morphological change with a lot of the, that’s what it says in a lot of the research papers. It kind of rearranges the collagen fibers, allows them to become become hydrated, which one of the ways that we hydrate collagen is providing the right light to the water in the body. So that’s why low level light therapy works, but infrared is probably the most absorbed by water. But this creates this coherence and there’s plenty of evidence that not just collagen and connect tissue is not just present in bone and connective tissue type things, but it’s also everywhere, including nervous system tissue. So the ability of the nervous system to conduct information throughout the body is dependent on healthy collagen. And when we adjust the spine, we are providing this mechanical stress, this piezoelectric force that allows the rearranging of collagen that then becomes hydrated. But the other thing is that I found evidence that when we, you know, do chiropractic manipulation, we also create light, so low level or they call it ultra weak photonic emission through collagen. So this is infrared light, which is not on the visible spectrum, but it’s more heat, as well as an electromagnetic field, which are all things that are communicated through collagen. This is the semiconductor of collagen. And so when we do this, we’re creating communication pretty much, we’re allowing the body to communicate again as a whole. So rather than one tissue thinking it’s over here secluded, it realizes or recognizes that it’s part of a whole and it does what’s best for the whole, whereas you can imagine a tissue that thinks it’s on its own, it’s going to do what’s best for it. That could be maybe a situation sort of like cancer. And so the take home here is that is that when we increase this communication, we’re increasing coherence. And the number one way that we measure coherence in the body is heart rate variability. It is, you know, we, a heart is our, you know, emotional sensing organ. It’s measuring the ability of the body to communicate and the heart is the only organ that has a high enough electromagnetic field that it can communicate to every cell in the body if we have coherence. And so increasing that coherence improves heart rate variability. And if you look at the research on chiropractic and heart rate variability, obviously, it’s very, very profound. There’s, you know, tons and tons of studies showing that when we get chiropractic care and we get it consistently, our heart rate variability is higher because we’re increasing creating coherence. And so this not only increases the health of our bodies as an individual, but when people are in coherence, they’re more likely to connect with other people and create more of coherence as a whole, like in a community or in a whole ecosystem. And so that’s to me, you know, the, the, a bridge version of, you know, what chiropractic means to me and what the chiropractic adjustment does and how powerful that can be.
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. LET’S HUSTLE !!!
JAMES CHESTER (HOST): Well, to sum up what you said, I learned this from a guy named Robert Brooks, and he had a program, he’s passed on, but when I met him, he had a program called Taking Care of People. And the premise of some of the things the principles he taught were that the issues are in the tissues. And that’s a quick summarize of what you were saying there is that when people are sub-exated, misalignment of spinal joint putting pressure on the nerve, causing some type of a symptom, some type of a, a down response in the body, not an upper response. When that’s corrected, it actually releases lightness inside the body, which allows the body to flow the way it’s supposed to. And that’s why, you know, philosophically, we always tell people the body needs nothing extra in it. It simply needs no interference. Once we clear out that vertebral civilization, the body has a chance of self-regulating and self-healing. You know, I tell people all the time, if I cut my finger, I don’t have to look at until it’s a heel. Inate intelligence is always on the job and it’s gone to clot and heel my finger. Whether I know it’s going to or not, it just does. So when you remove that subluxation, that’s the same thing that happens for the rest of the body, as the body just naturally has the adaptability and that coherence to say, oh, so this is what living on sub-luxated feels like. That’s pretty cool. Yeah, it’s pretty, pretty fascinating. And it
DR STEPHEN HUSSSEY MS DC (GUEST): really gets into the physics of the body. There’s so much focus on the biochemistry because the pharmaceutical companies, nutrition, supplements, and things like that. But when we look at the physics, to me, it explains chiropractic in a very, very effective way. And one of my good
JAMES CHESTER (HOST): friends, Roberta Monica, would always tell me like for chiropractors, if we don’t tell our story and own chiropractic, someone else will make up one about us. And then they’ll start taking parts of chiropractic philosophy and making it their own. And that’s what we’ve seen happening. So we have to like once again, protect the sacred trust, which is the truth of this profession and we have to guard it. Otherwise, people will come in and they’ll parcel it off and they’ll sell it out and they’ll change it, which, you know, that’s actually, we have a birthday coming up in September, be the 128th year of chiropractic. So there’s a lot to be thankful for. And as a healing art, it’s a relatively new healing art in the world. So it’s pretty cool. And, you know, I think that as I’ve gotten to know chiropractic more and more, there’s a lot of benefit that we still have to like you said scar tissue. I believe that the the brand equity of chiropractic has had some scar tissue. It’s it’s been a little hard to hydrate and bring back to life because of the AMA trying to destroy and eliminate the profitability, but also the integrity of the profession. So we have a lot of social reconditioning to do when it comes to getting chiropractic more mainstream.
DR STEPHEN HUSSSEY MS DC (GUEST): For sure. I am a huge on education. I think that these ideas and things I found, I really want to share them with chiropractors and with patients. You know, all my patients come in and they they watch an 18 minute video that I that I made so that they can get educated because people fear what they don’t understand. And they’ve only, you know, their understanding of chiropractic may only be from, you know, the mainstream. And so if I can, you know, get in their head a little bit and show them some different information, they start to understand it better and they stop fearing it because I can’t tell you how many people come in and say, yeah, I’ve always thought about going to chiropractic, but I was kind of been hesitant. I’m scared. It’s like, it’s because you don’t understand. And so we always fear we don’t understand. So I want to educate people.
JAMES CHESTER (HOST): So I’m curious to ask you, this isn’t scripted or anything, but the adjustment is so sacred. Like when I first started out in chiropractic, like, you had to go to a chiropractor to see an adjustment. You had to become a patient in order to get adjusted. And there wasn’t the advent of social media where the every third video people were watching were a TikTok video people getting adjusted. What do you think about how chiropractic has become mainstream for social media and just for people to hear these loud audibles? Like, do you think that we were better before that became a thing? Or do you think that that’s better now that people see what chiropractors actually do and it doesn’t hurt people? Yeah, I think that the, I think,
DR STEPHEN HUSSSEY MS DC (GUEST): I guess there’s, you could see it as pros and cons. I think that, you know, the exposure is good and that people are seeing an positive light. Because I remember, I remember some, I seen some clip about chiropractic in, on like the show, the doctors or something. You know, there’s a chiropractor in the show and they were making an adjustment and they had the microphones right there and you hear the noise. And then they cut to people on the crowd going, oh, you know, it was just kind of like that kind of negative thing to it. So like any kind of positive thing that shows that, you know, lots of people go to chiropractors and, you know, we don’t hurt people. We actually create health in people. I think it’s good. I guess at some point, we do have to kind of, we have to under, or people need to understand as well that chiropractors are probably the most well-versed in how to adjust the spine, how to assess the spine where it needs to be adjusted more than any other profession that does, quote unquote, manipulation. And also that people were just like adjusting people on TikTok maybe are not chiropractors. They’re not trained as well. So there is a difference there as far as what happens when we hear noise or don’t hear noise. I don’t think it’s all about the noise. But when we create motion and the segment needs to be moved or needs to have motion, then I think that’s kind of the same effect. We’re creating coherence. I just think that some people are probably better at it than others based on their experience and their training. Yeah. And that’s the more important thing because you could be creating hypermobility and then another joint would be less mobile, more scar tissue, not being broken up and that could be interfering with coherence. So it’s, I don’t know, there’s pros and cons, but any positive exposure and education and decreasing of fear in people is showing that it’s normal, it’s okay. It’s a good thing. Is a good thing for chiropractic. Well, you know, I think that a lot of what you’re
JAMES CHESTER (HOST): saying has a lot of, a holds a lot of water, but I do, I have seen where people that don’t understand anything about chiropractic and know that I’m a chiropractic advocate and I run a podcast, the number one podcast from World for Chiropractors, they send me stuff. And I see these videos that people send me and it almost like, uh, humorize this chiropractic for like, you know, for publicity standards. And I’m just like, that’s not okay with me. Like it’s okay for a doctor to show that they’re adjusting. I guess so. Um, I’m not really that keen on it, but you know, it’s like letting the genie out of the lamp, like we can’t put it back in. And you know, that’s why we have to protect the sacred aspects of chiropractic. Like if we make it cheap, then becomes cheap. If we let it become a humor, then it becomes humor. And really it takes away from the power of the healing art, in my opinion. So, you know, I think that it’s like, you know, the movie, The Wizard of Oz, like the adjustment so damn sacred. And I think that it has done a lot, but it also becomes sensational. Like when people do the XYZ strap and they pull people and like everybody like wants to go get that done, but is that the best for every patient? No. No, it’s not. Yeah.
DR STEPHEN HUSSSEY MS DC (GUEST): Well, that’s the practitioner, I guess. And you know, what they’re going to do because every single, you know, practitioner is going to be different in what they feel is best. And I guess that’s really up to the patient. How do they feel if they want that or if they don’t want that, they get that done. How do they feel afterwards? You know, it’s their health. It’s up to them to do, you know, or get done what they want to their body. But I think that we could also, I mean, we also see examples of humor in the medical profession too. I mean, there’s all these, you know, political cartoons and things that make fun of it as well. It’s a little bit more, there’s a little bit more stigma around that. So it’s a bit more protected, I think, than from a conventional wisdom standpoint than chiropractic is. But you know, you’re going to get that in every profession, I think. And since, you know, we’ve had this uphill battle from the AMA and that committee they put together to kind of just be chiropractic. It’s a little bit harder for us, but yeah, you’re going to get that with any profession. And all we can do is educate, you know, show people what we’re doing rather than just making this sensational thing like, oh, look at these noises. Look at this dramatic thing that I did, like, help people understand what that’s actually doing. And it’s just as, you know, dramatic is not as fast or anything, but it could be just seen as just dramatic as some major surgery. Like, look at this crazy thing that this surgeon did, you know, and it’s, and all these medical shows that we see in these, these dramatic, dramatization of like the surgeries and the great feats they go through. It’s the same kind of thing, except, you know, people don’t really understand what’s happening during a surgery, really, and all that, all the consequences that has. But also, during a chiropractic adjustment, people don’t understand. So creating that understanding and education is really, really important to me. That’s what’s going to control any type of, you know, negative, you know, connotation of anything you see in social media.
JAMES CHESTER (HOST): Yeah, you know, it’s just something that’s current to me, and it’s very common. And people send me stuff. And I’m like, I cray, you know, I just learned a new word called cringy. I get cringy when I see some stuff that people send me that has become sensationalized and has like hundreds of thousands of views. And I’m like, that’s not chiropractic. Yeah. And it pisses me off to a degree. So I know we have to have a better threshold of governance as to what people are promoting and what people are seeing. Otherwise, it’s just like letting the genie out and everybody makes their wish and the chiropractic doesn’t become chiropractic anymore. And it becomes some watered down version of a manipulation where people are just like doing that to themselves. And they’re like, Oh, like I watched a YouTube video and I’m adjusting my friends like not okay.
DR STEPHEN HUSSSEY MS DC (GUEST): Yeah, okay. And I guess the best thing we can do is, is, you know, put in your two cents, you know, comment on that video and say, Hey, I, you know, you know, very familiar with chiropractic and made it my life for however many years. And you know, this is not chiropractic. And this is what I think it is. It’s in a very approachable way. I saw on Twitter, you know, a cardiologist that I respect for his views on on heart health and stuff, who said that who posted a video of somebody getting a neck manipulation and saying like, I’ve seen people show up in the ER with strokes from this and I called them out. I said, this is absolutely not true. I send them, I posted all the studies that show that that’s absolutely not true. And he was like, I don’t have time to read your studies. And I lost some respect for him. And I said, okay, but you do have time to spread misinformation on Twitter. And he kind of backed down and apologized and we’re fine now, you know, so it’s kind of standing after that and providing the real information. And so that people see it, you know, because not everyone who saw his post was see what I said, but a lot of people probably did and gain some new information from that.
JAMES CHESTER (HOST): Well, the scenario here is anytime we have something that we’re unsure of or unaware of, we need to, like you said, we need to validate and we need to stand up. And I think that that’s what we’ve been doing for a long time with Chiro hustle as our intro was. I was like, dude, I just been doing this because I see so much disinformation out there. And I see so many people talking about things when it comes to health related. And I don’t believe that we’re getting the whole dose of truth and reality from people. So that’s what I hope to gain by doing this show time and time again is standing in the gap for truth and let people hear from real practitioners about a profession that we all love. And I think that that’s really the power behind what we’re doing here. I know we have a couple minutes left, but let’s, let’s do a little quick lightning round. We talked a little bit about chiropractic, but where’s the profession headed, man? Where do you see it going in the next 10 years? Well, I think that,
DR STEPHEN HUSSSEY MS DC (GUEST): I think that people are waking up as far as health and medicine. And I think they’re starting to figure out that Western medicine doesn’t have all the answers, or at least they’re going to Western medicine seeking answers and they’re not getting them. And so I think that, you know, people are going to fall back on providers that are more health focused. They’re going to realize that they can’t just live their life. However, they want to, and that Western medicine will save them one day, and that they’re going to have to pay attention to be proactive and to create health. And I think that chiropractors are very poised to catch them, right, as they’re coming down. And so I see, I see, I see chiropractic growing pretty, pretty big, I think, pretty soon, because I think that as terrible as COVID was, it woke a lot of people up to the real issues with medicine. And so a lot of people are seeking other providers and other paths to health. And they’re learning that insurance companies are not serving them. Pharmaceuticals are not serving them, or they’re not helping them in the way they need to be helped. And so they’re going to fall back. And I think that part of what I want to do is educate and help chiropractors learn information that I’ve gained from my personal investigation so that they are better equipped to catch these people as they fall into the lab looking for answers. Yeah, you know, there’s a meme that I really
JAMES CHESTER (HOST): like about a lion that gets released from a cage. And they say that once a lion is released, it doesn’t have to defend itself. It doesn’t have to be defended or defend itself. And I think that that’s also true about the truth. And the truth about chiropractic is people can slander and they can say what they want to about the professional chiropractic, but the profession of chiropractic will defend itself. And I think that people that want results and they want long term health, it’s called the chiropractic lifestyle. And I’ve never recommended anybody to go under chiropractic or get chiropractic care that had a worse quality of life. I’ve only met people that had a better quality of life. Now, I can’t say the same about people who have been on more meds or taken more surgeries that they have a better vitality or better quality of life. They’re always going to have like a diminishment in their vitality. It doesn’t matter. And if you do that like titration over time with chemistry, you change the chemical component of the human. So the chiropractic profession doesn’t put anything extra into a person. It just simply removes the interference once again. So yes, people by the hundreds of thousands are going to be looking for a solution of truth. And they’re going to say, wow, those chiropractors have been right all along. Thank you for not buying out and selling out into big pharma and standing your ground and protecting the sacred trust. Once again, just, I know we have a couple more minutes. I know you got to get going soon. But you’re going to be doing some speaking gigs. One’s at the Chiro Congress and the one other ones at the Virginia Chiropractic Association, correct? Yep. Let’s drop some knowledge on people because I know you love educating. Where are these going to be? And let’s plug them.
DR STEPHEN HUSSSEY MS DC (GUEST): Yes, the UBCA Virginia Chiropractic Association Convention in the fall is going to be in Roanoke. So right in my backyard. And that’s going to be in October. And then the Chiro Congress is in November in Hawaii. And I’ll be speaking, you know, continuing education kind of stuff. You know, I spend a lot of time researching heart disease because of my predisposition to it. And I’ve written a book on heart disease. And so I’ll be presenting some information there, but also how it has all this information that I found has led me back to chiropractic as well and relating it there. And then I’ll be talking about what we talked about here as far as what your chiropractic actually does, what manipulation actually does as far as coherence in the body. So pretty excited about those opportunities because it’s kind of my gateway into the chiropractic community, which is my community and the one I
JAMES CHESTER (HOST): want to serve the most. So yeah. So I know we had a bunch of questions I didn’t ask you that we sent over to you. But is there anything that I didn’t ask you that you’d like to share
DR STEPHEN HUSSSEY MS DC (GUEST): with our audience today? No, I think covered it. I mean, one of the questions was like how to create, you know, new patients and things like that. And I’ll just harp on the education again. People fear what they don’t understand. So if people are coming to your office, that’s an opportunity to educate them, you know, regardless of their past chiropractic experience, educate them on what’s actually going on and their fear will dissolve and they’ll gain your trust. And that’s how you create new clients because they’ll refer tons.
JAMES CHESTER (HOST): Well, Dr. Steven, thank you for being our episode 538. If people want to connect with you or
DR STEPHEN HUSSSEY MS DC (GUEST): learn more about you, where can we send them to? My website is resourceyourhealth.com. And my books are on there. I do online health consulting where I, you know, manage how people manage complex chronic conditions. And then I’m on Instagram and Facebook and Twitter. It’s just D.R. Steven has the Steven with the pH. So people can find me, reach out to me there as well.
JAMES CHESTER (HOST): Great. Well, I appreciate you being out with us today. And I’m going to close out by telling everybody, you guys are just one story way. Keep hustling. I’ll see you guys in the next interview. Appreciate you, Dr. Steven. Thank you. All right. Have a great day today. You too. All right. Bye for now.
JAMES CHESTER (HOST): Thanks for listening to Chiro Hustle. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. LET’S HUSTLE !!!
40 Years of Chiropractic Service and Stories with Dr Peter Kevorkian DC – Chiro Hustle Podcast 537
Feb 22, 2024
Dr. Peter J. Kevorkian practices with his wife Dr. Patricia A. Giuliano in Westwood, MA. They have two children; Katie, age 35 and Christopher, age 33, both were born underwater at home. They have a very special home/office practice. Dr. Peter and Dr. Patti embody the heart and soul of family practice. Their practice is considered the “standard” in family chiropractic care.
Dr. Peter teaches internationally on Chiropractic Philosophy, Children and Chiropractic and Family Practice. He is president of the board of directors and instructor for the International Chiropractic Pediatric Association (ICPA). He is former Chairman of the Board of Sherman College of Chiropractic. He is on the board of the Massachusetts Chiropractic Society (MCS). He is a 1982 graduate of Palmer College of Chiropractic.
Dr. Peter has been honored as Fellow in the College of Straight Chiropractic and been named Chiropractor of the Year by the the Massachusetts Chiropractic Society in 2003. For over 25 years Dr. Peter and Dr, Patti have been hosts for the Massachusetts Alliance for Chiropractic Philosophy. Under their leadership, the MACP has been a strong support group for chiropractors. They sponsor monthly “Philosophy Nites” at their home/office. It is the longest continuous running chiropractic philosophy group in the world.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast.
Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 537 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we had the opportunity of interviewing a good friend of mine Dr. Peter Kevorkian coming in from Massachusetts. Today we discuss his 40 years of service to the profession.
Hey, Peter. How are you doing?
DR PETER KEVORKIAN DC (GUEST): Phenomenal.
JAMES CHESTER (HOST): Yeah, man. I’m really happy to have you here. You’re episode 537.
LUKE MILLETT (PRODUCER): Wow.
JAMES CHESTER (HOST): Yeah. You know, I say, can you believe that? I say, I can, because I’ve done all of them.
DR PETER KEVORKIAN DC (GUEST): But it’s a true testament, Jim, to your commitment to our profession.
JAMES CHESTER (HOST): Oh, thank you. I love it. Yeah. I stand in the gap for truth. I love it. When a lot of people get disillusioned or afraid, I double down. So I think we’re going to have a really good conversation today about chiropractic. We’re going to focus on getting out of your head and into your heart, telling the chiropractic story what that means, and getting outside of your office and becoming a servant for the profession, not just being a servant over the tables, which is important also. But before we jump into this powerful episode of the Chiro Hustle Podcast, I want to let everyone know our big why. Why do we do what we do over here? And why do I stand in the gap for chiropractic? Well, first things first is freedom of speech. We stand for the First Amendment. If you guys need a refresh on that, go and search First Amendment. You’re going to learn a whole lot more about why freedom of speech is important to all of us. And then we can go into the lateral move of medical freedom and family health freedom. They’re not the same thing. But chiropractic has stood firmly for both of those stances within the free world that we live in. So God bless the chiropractic profession for staying for family health freedom and medical freedom. We always say, cradle to grave care, womb to tomb, first breath, the last breath, however you want to position it. But then we also support BJ Palmer Sacred Trust. If you don’t know what that is, go to your favorite surgeon engine right now, pause this interview and go and find out what BJ Palmer’s last words were or what BJ Palmer Sacred Trust is. And you’re going to learn more about chiropractic than you ever knew previously. And then we do support public station based chiropractic. It is something that’s inside of the lexicon and the language, you know, this profession. It may be a historical reference and context, but it’s still true today. And then we go into any intelligence, universal intelligence. We believe that when man or woman, the physical gets adjusted, it connects them to man or woman, the spiritual. And with that being said, Dr. Peter, welcome to show. It’s an honor to be here. Yeah. Awesome. So you’ve been in this profession 40 years. Yeah, I know.
DR PETER KEVORKIAN DC (GUEST): Not an practicing 40 years. I’ve been in the profession longer than that. So 44 years, 45 years.
JAMES CHESTER (HOST): So 45 46 years ago, why did you say I’m going to go to become a chiropractor?
DR PETER KEVORKIAN DC (GUEST): So I was in undergraduate school, I was actually a freshman in college in engineering school. And that’s when I started chiropractic care. And I was under care maybe six, nine months or so. And it was at a time it was about halfway through my first semester. No, it had to have been a fall of my freshman year. No, that’s when I started care. So it had to do later in my freshman year, but before the end of my freshman year, I was seriously considering other professions. As much as I loved engineering, I loved math, I loved science. I was doing great in school, but as I looked at engineers, I said, I don’t know if I want to be sitting behind a desk all day long. And so I started to consider other things, everything from education to healthcare to healthcare was none of the job list at the time, business. And one day I was on the chiropractic table getting adjusted and I asked my chiropractor, who was Dr. Cordima, I said, it seems so haphazard, what do you do? Because the old time chiropractor moved them balls. I’d be lying placed down at the table, he’d walk into the room and you do his analysis of poom, poom, poom. I mean, he like moved those bones, old time chiropractors. And one time I asked him, I said, do you know what you’re doing? He goes, no, poom, poom, poom, poom, brings the table up and says, do you know what you doing? He says, what I do know is that when I give you an adjustment, it lets your body work better. It lets the in-board intelligence of your body better connect with the physiology and let your body do better. So what I don’t know is what’s going to happen when I do that. I don’t know if your back pain is going to get better, the headache is going to go away, the headache, if you’re going to breathe better, if your sex life is going to change, I don’t know what’s going to happen, I just know that it’s going to be better. So I don’t know what I’m doing, but I do know what an adjustment does. He walks out of the room. And that was, he was at a point that I was really looking at what career I wanted to say. He’s intriguing. So the next time I go to get checked and get adjusted, he adjusts me, poom, poom, I turn out, I said, I didn’t want to do this. And brings the table up. As the longest time, I don’t think he ever spent with me, starts telling me what it takes to go to chiropractic school. And then I started my pursuit of trying to understand and learn about the profession, read as much as I could. In fact, then it was very, very little. By the end of my freshman year, I did decide that this is what I wanted to do as a career. So the remainder of my time in undergraduate school, I did my prerequisites. So I graduated chiropractic school and then about six months later, nine months later, I started Palmer College in 1979. Davenport, Iowa. Davenport, Iowa.
JAMES CHESTER (HOST): Yeah. Well, not to let the cat out of the bag, but I was one. So I was in Davenport at the same time you were there. Because I grew up in Davenport, Iowa. I don’t know if you knew that. I know that. Yeah. That’s my hometown. Wow. I’m a BJ Palmer’s water. Yeah.
DR PETER KEVORKIAN DC (GUEST): Well, you know, it was a huge transition. I think you sacrificed a lot to go to chiropractic school, everything from parental expectations, friendships, relationships, money, money, you know, to go to school. And the best decision I ever made.
JAMES CHESTER (HOST): Amen. Well, a lot of people that watch our show know that I went out and I did 600 chiropractic screenings in 36 months. When I met people out there, I would tell people similar to what the doc told you. I’d say, I don’t know what’s going on in your body because I don’t live in your body, but I know one thing. If you get under chiropractic care and you stick with it, we can help you. And it gives people that quotient of trust and hope. And it lets them believe in themselves again. 100%. And I think a lot of times when people get mixed up in like the mainstream systems, that they don’t really understand the potential of their body to heal itself. They think that there has to be a pill, a potion or a lotion that they’re going to be able to use that’s going to make them healthier because that’s what’s been perpetuated to them through all commercial outlets. And you know, I think that that’s what the general population thinks. So when we go get to grain and we talk about innate intelligence, like that doesn’t mean anything to anybody. And I know that one of the major premises of today’s interview is to tell the story. So I’m curious, what does telling the story mean to you and how can other people learn how to tell the story?
DR PETER KEVORKIAN DC (GUEST): Great. That’s a great question. We can spend hours on that one. The story is basically that the body is a self-healing, self-regulating organism that has within it this amazing life force that not only knows how to keep you free of symptoms and disease, but allows your body to express itself to its fullest potential. And that there’s wisdom that runs the body that lives in every cell, utilizes the brain and the nervous system as its primary control system. And that system can become injured or damaged through this phenomenon that we refer to as a self-luxation. Interrupting its own self-regulating mechanisms, interrupting the brain’s ability to perceive the body or the brain’s ability to control the body, bodily function, and it’s less than optimal. And what a chiropractor does is an analysis of the spine to provide a spinal adjustment that allows the body to become free of nerve interference and allows the nervous system to fully control and coordinate the function of the body. So that in one intelligible body can fully express itself and allows us to be totally healthy and well in expressing our fullest potential. That’s the story. Yet you don’t tell the story that way. If you walk up to somebody on the street and you tell the story that way after about 15 seconds, maybe 10, maybe 5, the brain will shut down. So telling the story has many facets to it. And how and where and when you tell the story, depending on where you are, is going to change how much of the story that you’re going to tell, if you will. My usual means, if I’m in some place that is not where I’m going looking for patients if you will, I’m in a grocery store, I’m in a wedding or somebody says, somehow they find out in the car. Oh, chiropractor. Oh, you must see a lot of old people or whatever. My means of education telling the story is to create some pattern interrupt, some interruption of what they think they know about what it is that I do. And I said, well, in my practice, it’s mostly infants and babies. And they take that. Mostly infants and babies. Why? I said, well, many people think that what chiropractors do is take care of old people, back pain and headaches. But the real magic of chiropractic is keeping the body functioning optimally. Now, the worst damages that occur very often happen to the spine at the birth process, even sometimes before birth. So checking a baby at birth by a chiropractor allows that body to be as healthy as it possibly
JAMES CHESTER (HOST): can be.
DR PETER KEVORKIAN DC (GUEST): So it says some sort of interruption of the pattern for me to open the door in their brain that might allow them to have more information. Usually, I won’t even go into the spiel without saying, yeah, I take care of lots of infants and babies. Has he? She’s got bad backs. Do I want to explain it to you? And lastly, is you want education? You’re going to say yes. And rather than just be puking on them, I’d rather just ask questions. If there’s a space in time to do that, do you want to have a conversation about it? Because you want me to just tell you, they’ll have a conversation. It’s all engaged in the dialogue and get them to perceive and understand why the brain and nervous is really one of the most critical links to us being healthy, strong, vital, energetic and within our lives.
JAMES CHESTER (HOST): I love that. You know, and babies, there’s no control of communication except for the body relaxes and goes into a state of ease. Always. Yeah. And you know, I like to tell a story to people like the reason the chiropractic works is this why, because if I cut my finger, which you’ve probably heard 10 million times, I don’t have to look at and tell it to heal. And Nate’s always on the job and it’s not going to let me bleed out. So a Nate intelligence is inside my body. This unborn wisdom that you’re talking about that heals it naturally. And that’s just like when a chiropractor corrects a subluxation, he doesn’t have to tell it to heal the body or she doesn’t have to tell it to heal. The body just does what it’s supposed to and it starts functioning the way it’s supposed to. And an intelligence switches on to a higher level then. And the body heals quicker. And you know, I used to go and do these talks at the local chamber of commerce when I worked at a clinic in Chicago. So I worked at a clinic for six years too. And they would have me go and do the chamber of commerce meetings. And I would go meet with a young professionals networking group. And I would go meet with a call the let tip group, which is a business leads group. So I was meeting three meetings a week while being the traction tech at an office doing chiropractic biophysics, uh, tracking setups. And it was my job to come up with a creative way to explain subluxations to people. So I would put one slide up and it was an abscess tooth. And I would say, do you see that tooth? This is what it looks like on your spine when you have pain in your back. Do you want that? Oh, you don’t want that. That looks gross, right? Well, you can’t see a subluxation in your spine, but you can feel it. And I said, anytime you feel cranky or it’s tough to turn or tight or stiff, that’s what your spine looks like. And I said, if you come see us, we can check you for that and see if we can help you.
DR PETER KEVORKIAN DC (GUEST): That is a way of education.
JAMES CHESTER (HOST): So I think, you know, when people think about like soft tissue work, your gum is a direct influence of that, like your gums, like dental people figure it out, man. They’re like, Hey, you got to come and get checked every like amount of months. And we’re going to do some x-rays and we’re going to check you for like cavities and stuff like they’ve figured it out. So I think it is really important to tell the story and maybe one day, just one day, the people that control the way that information is disseminated in this beautiful country and in the world, they will say, wow, these chiropractors have had it right for 127 years. What has helped them tell the story?
DR PETER KEVORKIAN DC (GUEST): Yeah. And you like me are an idealist and I don’t know if that’ll be happening in either my lifetime or yours, but we all got to keep chiseling away at doing what it is that we do in our offices and out of our offices to begin to shift the paradigm.
JAMES CHESTER (HOST): That’s why we do the show. You know, for know how far reaching something you may say or do today might have the impact on millions of lives tomorrow.
DR PETER KEVORKIAN DC (GUEST): I’ve heard that before.
JAMES CHESTER (HOST): Yeah. And he’s a DJ Palmer. He’s quite the man. I wrote a bunch of things called the green books. If you guys are chiropracts, you might want to pick one up. So the ICPA. Yes. You’ve been a part of that.
DR PETER KEVORKIAN DC (GUEST): The International Chiropractic Pediatric Association started a lot of years ago by Dr. Webster, Larry Webster is best known for the Webster technique, which has been around, oh, probably good 40 years at this point. Where I started the ICPA with this vision to ensure that family practice, family care, particularly the care of a person, a woman during pregnancy and pediatric care of a child as they were growing up, elevated in terms of its level of excellence, proficiency, research to validate it and support that within a wellness, salutagenic, vitalistic model. So that was as visually started the organization. Larry was a tremendous leader in pulling together some great people who began to instruct for the program. And after, oh, God, I want to say five or six years, maybe eight years, Dr. Jean Yolm took over the organization. And Jeannie grew that organization from less than 500 members upon Larry’s passing to well over 5,000 numbers internationally from all countries, all schools, all techniques, all approaches in chiropractic. Jeannie sadly passed away in 2019. Since that time, her son, Dr. Justin Ohm, taken over the organization and is now well over 6,000 numbers and is growing in terms of its impact across the globe, literally every chiropractic college. Midwives, doulas, anybody involved in birthing is familiar with the Webster technique. Refer to Webster practitioners, ICPA, certified Webster practitioners, all over the country, all over the world. So the ICPA really has four parts to it. There is the training portion of it, which is the certification and deployment program. It’s designed as postgraduate, although students can begin to take the courses in terms of developing proficiencies and analyzing and adjusting the spine, as well as all things that are supportive and peripheral in chiropractic practice, relative to family practice, everything from communications and nutrition and other things that are connected to a well-rounded understanding of the vitalistic or chiropractic lifestyle. The second part of the ICPA is Pathways Magazine and Community Outreach. So Pathways is an award-winning publication that is available obviously to all the members of ICPA, but it’s now in many alternative health circles as well in terms of looking at things from a vitalistic inside out perspective on not just chiropractic, but other things pertinent to health, well-being, raising kids, education, things of that nature. So Pathways, the public education is the second portion of ICPA. The third portion is Research Director, Dr. Joel Alcantara has published more papers in journals, not even within the Calvary and Professional, but across the board, within the profession, outside the profession, in health journals. He has published more in the last five years that all the chiropractic colleges put together during that period of time, and all of our research comes from a saloonogenic wellness, subluxation-centric model of care. The fourth part of ICPA is Membership. Membership benefits of the organization are tremendous. The referral directory is open to anybody that is a member. Discounts obviously to all the services that they have, magazines, education materials for your chiropractic practice, the Facebook pages, the depth of podcasts, the things that are offered nice and good. It’s really voluminous for its membership. So, Chiropractic Education, Public Education, Research and Membership are the main parts of the organization. If you’re not part of the ICPA, check out their website, icpa number fourkids.com or icpa number fourkids.org. One is the patient portal, one is the doctor portal, loads and loads of information and data out there.
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast.
Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
JAMES CHESTER (HOST): Thank you for sharing that. My first introduction to the Webster technique goes back 13 years ago. I was working in a chiropractic office and this lady came out with a trouble pregnancy. And Dr. Mike was there and I had no idea that this could even happen, but she was going to have a breach baby. And Dr. Mike turned the baby. And I was in disbelief. I’m like, you got to be, you know, this, what? Like, I’m like, I don’t believe, anyways. Well, turns, turns out she has a baby and the baby comes out the right way. And for like the, this night we went out for like a little celebration. And I might have had a few too many drinks at this point, but I’m like, Dr. Mike can turn babies. This guy here, he can turn babies. I was like, it’s a miracle. And I was really like blown away that like, this was a thing with the entire project because I looked at it more of like, we’re helping people get out of pain. Like that was my introduction, you know, when I worked in an office, I was like, I had no idea that there was a vitalistic movement of helping pregnancies.
DR PETER KEVORKIAN DC (GUEST): Well, Jim, I don’t want to make you wrong, but he didn’t turn the baby. He gave a very specific carburetic adjustment. And with that carburetic adjustment, proper nerve supply, optimal biomechanics allowed the baby to be in the most appropriate position for birth, usually head down. So it is a misnomer to put it as a breach turning technique because it doesn’t involve the baby directly. It’s a very specific adjustment to the sacrum and to the woman’s body to allow there to be minimal tension structurally and biomechanically into the uterine pelvic relationship and optimal nerve supply to the uterus and allows that baby to assume its ideal position. So it is not a breach turning technique, although I will say many times during pregnancy, if a child is in a less than optimal position, once following the protocols, many times the baby turns. But that’s not the objective. In the same way that somebody going to a chiropractor with a headache, the goal of the chiropractor is to reduce nerve interference. They’ll give a spinal adjustment. The objective of the chiropractor is to adjust a spinal supplementation and utilizing the techniques that they had in school. When the headache goes away, it’s not because the chiropractor made the headache go away because the body was working optimally. Does that make sense?
JAMES CHESTER (HOST): Yeah.
DR PETER KEVORKIAN DC (GUEST): And you know, as I was with a breach baby, the breach baby is happening for could be multitude of reasons by giving a specific adjustment, it allows ideal functionality in that woman’s body and optimal biomechanics. And the baby assumes a better position.
JAMES CHESTER (HOST): But me coming from like just a layman’s perspective, I was blown away. And I was like, how like I was in disbelief almost. And you know, there’s an old saying in chiropractic, the power that made the body heals the body. There’s there’s nothing like to give that more validation than what we just discussed there. And the body needs nothing extra in it. It simply needs no interference. So when that chiropractor did that specific adjustment to the pelvic region, Dr. Mike, it allowed the body to actually adapt. And that’s what I love about chiropractic is the adaptability within the person that’s getting the care. And that’s why the hat says expect miracles because we never know it’s going to happen. You know, and I think that that’s the real love story of chiropractic.
DR PETER KEVORKIAN DC (GUEST): Well, you know, if I could just put you on pause there because what you said was actually brilliant. Okay. The capability of the body to adapt adaptation is one of the greatest expressions of life that we have. You know, you go outside and you run around your house 10 times, the body adapts, raise blood pressure, raise of degradation to skeletal muscles, your respiration. Well, the body adapts whatever happens. You put food in your mouth, adaptation the body, digest the food. The ability of the body to adapt is one of the greatest expressions or signs of life that there is. When we deliver a spinal adjustment, the ability of the body to optimally adapt is only enhanced. It provides the body with more information data, less interference, less static on the system. Because that adaptation increases the body works better, always works better. So that you actually put your words right at the heart of the matter, adaptation the key toward what’s happening with a spinal adjustment and life expression.
JAMES CHESTER (HOST): And it takes me back to this guy that some people might know in the chiropractic search goals named Reggie Gold. And he was famously, for my perspective, for saying, because I watch a lot of his recordings, he’s like a chiropractor can’t even cure a ham.
JAMES CHESTER (HOST): And the humor that’s involved in that makes a lot of sense. But the chiropractor doesn’t cure anyone. The chiropractor removes the subluxation by correcting with a specific adjustment. The body, even if it’s the doc that you went to as a young man that went bam, bam, bam, he’s still clearing the subluxation around the body to adapt.
DR PETER KEVORKIAN DC (GUEST): Well, the truth is the chiropractic is even correct the subluxation. That means there are different places specific force to the body, the important wisdom of the body takes that force and brings the spine and the nervous system into a better place. So it’s really the body’s ability to assimilate the force that he placed into the body. So that the more specifically adjustment, the, the grave of the body’s ability to take that force, adapt that force in a constructive way and not have to resist it. So that, that that’s, Reggie was brilliant. He made the message simple.
JAMES CHESTER (HOST): know, and once again back to the old war stories, I mean, working in an office, I would talk to people about their health like being like a spring. And if you tighten a spring up to much what happens eventually it pops. And it breaks the spring. And I said, a lot of times when people come into us, they have a lot of drill tension on their spinal column. And eventually it says, Oh, you’re in pain. So I was like, so what we have to do over time is we like take the tension off of that spring. And we make it more pliable and restore it back to a place where it doesn’t have so much tension on it to where it feels like it’s going to pop. And you know, people would be like, wow, that makes a lot of sense. So I’d say that’s why, you know, we’re doing the protocols that we’re doing here to make sure that we’re restoring you back to a place where you actually feel good about yourself and yourself a steam will improve and you know, all these things that we don’t really talk about and like the health market places. I was like, yeah, and you know, you just come in and get your adjustments and let us you know, take care of you. And you know, just keep smiling through it, you know, that that’s like a big takeaway for me was I had a chance to really make an impact on the person’s life. And I didn’t have to do the adjustment. But I could I could talk to people in a very constructive way to give them the understanding that like, Hey, it’s not going to happen overnight, it might happen overnight. But hey, stick with this.
JAMES CHESTER (HOST): Longest continuous running philosophy group in the world.
DR PETER KEVORKIAN DC (GUEST): So the Massachusetts Alliance for Calvarytic Philosophy is an organization that has origins back around 1983, 84, probably the end of 1983. There was a group of us new practitioners in Massachusetts that wanted to get together. So we started to get together socially, and we decided to build it into being something more than just a social get together. And the chiropractic Massachusetts Alliance for Calvarytic Philosophy was born. It originally started as a group that we call the Chiro group, CHRO, we termed it to be the chiropractic health information resource organization. And along with it, we did health fairs together, we did outreach into our communities together support. There’s a back then probably about, well, maybe 20 offices, 20 new chiropractors. Toward the end of the 1980s, I think we formally incorporated at the end of the 1980 or so, we became an actual legitimate 501 C six, and has been the Massachusetts Alliance for Calvarytic Philosophy ever since. We hold monthly meetings. They used to be held in people’s homes or offices when we first started. And now we meet here at my home office. Actually since 1992, we’ve been meeting here. Every month with speakers from all over the world, we’ve had everything for people to do seminars. And one time we had this great speaker, Jim Chester, come by, phenomenal. We’ve got presidents of Chiropractic colleges, we’ve had local practitioners, most of the time chiropractors, but people involved in chiropractic. The goal in essence of it is to keep the philosophy alive. So the organization we try to provide two services at each of our philosophy nights. One is a sharing by somebody on our board or immediate, immediate proximity to the organization. And it may be basic philosophy readings from the green books or the philosophy principles or question and answer. It could be the next extrapolation to that in terms of how do you keep the philosophy alive within your practice? How do you have a congruent, the procedures and practices that are congruent with our philosophy? How do you shift the beginning to shift the consciousness of people? So there’s like a workshop area mentoring program that we offer, and then we end up guest speaker. And the guest speaker would share what is their passion. You know, some people are, you know, they’re coach consultant, they’ll go in that direction, if they’re marketing person, they’ll go in that direction. If they’re a, you know, grounded philosophy person, they’ll explore our philosophy people. But it’s basically all things that are centered around a vitalistic and salutogenic model practice that some sensation centered. So, so it’s a group that we keep it open to allow the expression of the guest speaker to be within their wheelhouse and what they’re excited about.
JAMES CHESTER (HOST): You know, I think it’s really, really valuable. We talk about getting out of your headspace into your heart space, we talk about telling the story. And we talk about opening up the profession. And I think that there’s a lot of conversation today we we had that really inspires people to support what they’re doing and believe in what they’re doing. And it’s bigger than us. You know, that’s the thing is, BJ Palmer once said, once you get the big idea, all else will follow. And I think that when we have these conversations, and we create this documentation, this tapestry of chiropractic stories, this is my big idea is if we tell the story a thousand times 2000 times, you know, we’re doing what we can to have an influence on the masses. And I’m really thankful for you coming on today and being a part of episode 537. And the last thing that you wanted to drive home was you have to get outside your office. What does that mean to you? Well, the
DR PETER KEVORKIAN DC (GUEST): cornerstone to build chiropractors is the ability to be able to practice and transform people’s lives in their offices by doing their unique thing and adjusting civilizations in whatever place they want to do it. I like doing it with families. My greatest claim to fame, I believe, is the longevity of patients within my practice. A great idea to do with the gig 40 years, but right now we have over 200 active patients in the practice that have been under care for over 20 years. Yeah, active care means they’ve walked to the front door of my office, the light on the table got in check, adjusted as needed 20 years or more once a week or more. Yeah. So that’s a maintenance practice. It’s like, it’s my family, right? I also believe that if what we want to do is to grow our profession, we need to step outside the walls of our office. Nowadays, you can do that virtually, but I believe that we need to put energy into organizations that we love, that we feel as though advance the human experience. Now, there may be within our profession, it might be being on a state board and maybe part of the state society. It might be for a national organization or international group to serve on a board or to participate in some level and those organizations it may be a management service, something that gets you outside your office to grow your profession, but even engaging in things that may not be directly chiropractic, it might be on a school board in your town. It may be in the legislature of your town or your state. It may be at your church room or an environmental group. By us being outside our office and participating in the organization and being who we are, chiropractors with a different perspective, this vitalistic perspective that honors life, that honors the intelligence and wisdom that pieces this universe together to have that perspective as we engage in organizations and striving to do the same thing that we do in our spines, to remove an interference, to participate in organizations and use that same logic. What interference is going to be removed to this organization to allow the optimal expression of this organization in this community, to take our message out to the world. As more and more people begin to embrace that perspective of enhancing adaptability of an organization of themselves, then they’re only going to be naturally driven to advancing the chiropractic ideals forward. That’s where the future lives. It’s not just get into chiropractic care. Yes, absolutely get into chiropractic care. But the biggest thing we can do is begin to shift the paradigm that allows people to see the brilliance of life expressing itself from the inside out. But that’s true within the physiology. It’s also true within the lifeblood of an organization. Dr. Peter,
JAMES CHESTER (HOST): my takeaway is we need unsublipsated leadership.
DR PETER KEVORKIAN DC (GUEST): Hey, beautifully said, beautifully said. And we need to go
JAMES CHESTER (HOST): out there and serve our communities and take care of the kids. And I thank you so much once again for being our guest today. Is there anything I didn’t ask you that you’re hoping I would have asked you that you’d like to share with your
DR PETER KEVORKIAN DC (GUEST): audience today? We can go anywhere, my friend. But I guess the biggest thing when we started before you put on the recording is what are the three takeaways. I think the one thing that I would like to amplify that I don’t think that we talked about, but I think resonates for truth with everybody. Very often we try to make decisions from our head in terms of what’s logical, what’s the, and I’m going to say you ignore that. But to never forget to be driven by your heart. And I think that when we come back into our heart center and embrace things in compassion and curiosity that we build bridges, we allow people to hear the story, we allow people to possibly do the same thing within their own lives. I believe some of the greatest interferences that exist right now within our world is the polarity that’s beginning to happen stronger and stronger every day. Whether it be in the political level, the healthcare paradigms, or economically, or whatever it is, we get into polarities. I think if we come from our heart, realize that we’re dealing with life and human beings and respect and honor one another as human beings. It opens the door for people to hear our story. It opens the door for people to want to engage within our lives and maybe make a shift within the paradigm of our planet. So living in your heart or moving from your heart is a key aspect of where I believe all of us need to live.
JAMES CHESTER (HOST): One of my first mentors said that we’re all more like than we are different. Amen. And I really, that’s a take home for me. So if people want to work with you, learn from you, learn more about you, connect with you, work with me, send them to you.
DR PETER KEVORKIAN DC (GUEST): Really easy. Just, I mean, Google Dr. Peter Kevorkian and it’ll bring it up. You can go to Dr. Peter Kevorkian.com. That’s my personal webpage that I created for ICPA. You can connect with me there. You can go to my email, Dr. Peter Kevorkian at pm.me, protonmail.me or pm.me. You can get me. And what through you? It’s all easy.
JAMES CHESTER (HOST): Great. Well, you’re 537. Thank you. Love you, brother. Thank you so much for what you’re doing. Love you more. Thank you. And I’m going to close out by telling everyone you’re just one story away. Keep hustling. I’ll see you guys on the next episode. Thanks, Doc. Thank you, man. Bye for now. Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s hustle!
How to Build the Chiropractic Story with Dr Ishi Rodriguez DC – Chiro Hustle Podcast 536
Feb 19, 2024
Experienced Chief Executive Officer and Doctor in Chiropractic with a demonstrated history of working in the Wellness Industry for over 20 years. Expert in Spine Remodeling, with a special focus on Scoliosis treatment. Skilled in Wellness Services, Nutrition, Public Speaking and Social Media. Strong business development professional graduated from Life University. He is a regular contributor to “Dia A Dia” which airs daily in Telemundo. His work has been featured in Telemundo, WAPA TV, WKAQ radio and other media outlets. You can find his content online at alinea.health. When he is not running his successful practice, he spends time mentoring aspiring young chiropractors. Also enjoys his free time Surfing, Running and spending time with his Family.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. LET’S HUSTLE !!!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 536 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Ishi Rodriguez. We talk about how to build the chiropractic story. Stay tuned. Welcome back. This is another episode of the Chiro Hustle Podcast. It’s episode 536. Can you guys believe it? I can because I’ve done every single one of these. And it’s a passion project. I absolutely love what we do. And I have Ishi Rodriguez on with me today. We’re going to talk all things chiropractic. But before we jump into this, we hope to inspire you. We’re going to talk about your innate ability to heal. And hopefully we can create the relationship with you that he can be in your life as long as you choose to have a relationship with chiropractic. So this episode, before we jump in, I just let everybody know our big why. Why do we do what we do? Well, number one, freedom of speech, the First Amendment, so important. We’ve never censored anyone on our show. We don’t plan to. But as we know that the past couple of years have been really challenging for people telling the truth about medical freedom and family health freedom. So we support that. We support medical freedom and family health freedom because censorship is real, shadow banning is real. And we’ve experienced it firsthand. So we’ll never censor anyone on the show. Just have some clarity on that. After that, we do protect Vijay Palmer’s Sacred Trust. If you want to know more about chiropractic than you ever knew before, go and find out what Vijay Palmer’s Sacred Trust is. Go search for his last words. You’re going to be indoctrinated with the reason why chiropractors are so proud of this profession. And then we do support civilization based chiropractic. I shouldn’t have to say that, but we need these contextual chiropractic languaging. We need this in chiropractic schools. We don’t need to remove it from the schools. It might be a historical context, but it’s still the real and the reality of this profession. And then we do believe in innate intelligence and universal intelligence. We believe that when man or woman, the physical is adjusted, it connects them to man or woman as spiritual. It just clears the subluxation. So with that being said, Ishi Rodriguez, welcome to the show.
DR ISHI RODRIGUEZ DC (GUEST): Hello, James. How are you? Thank you so much for having me. It’s a great opportunity.
JAMES CHESTER (HOST): Oh, thank you, man. And you’re coming in from Puerto Rico today, right?
DR ISHI RODRIGUEZ DC (GUEST): That’s right. It’s on one Puerto Rico, the island of enchantment.
JAMES CHESTER (HOST): Yeah, you know, we were reminiscing a little bit. I’ve been down to Puerto Rico twice over the past couple of years and absolutely love where you’re from.
DR ISHI RODRIGUEZ DC (GUEST): Yeah, it’s a beautiful place and it’s getting more beautiful as the years go by. You know, the weather’s great all year round. The people are amazing. And we got some all year round, you know, so we got the vitamin D hitting us all the time, which makes it makes a better mood, a better immune system. That’s a great asset to have in this geography.
JAMES CHESTER (HOST): So 20 years is a chiropractor.
DR ISHI RODRIGUEZ DC (GUEST): Yeah, 2003 graduated from life university. And my life has been a wonderful, great adventure up to this point. We really, really enjoyed our time there alive. And I can’t wait to tell you many stories of how the journey has been in our lifetime.
JAMES CHESTER (HOST): Yeah, so you’re a second generation chiropractor. So you come from a chiropractic family.
DR ISHI RODRIGUEZ DC (GUEST): Yeah, my father Felix Rodriguez, he went to school in New York, chiropractic. He was going to go do study medicine was going to become a medical doctor. And when he was in school, he tells me that at one point a professor told him that there was two types of medicine, there was medicine for the rich people and medicine for the poor people. And when you heard that, of course, amongst other information that he was getting at that time, he became very disillusioned with the medical field and he found chiropractic completely changes life. It was a crazy idea in those times, you know, and mid 70s, it was kind of a clandestine in some states. So he decided to become a chiropractor, marry my mother, who’s also like a chiropractor also, but without the degree. And we were born in our home. He basically was there during the birth for the three of us, me and my two siblings. And we’ve been living the chiropractic lifestyle since day one, you know, no vaccines. Our diet was really dialed in. We always were very skeptical of the traditional educational system. And I grew up in a very, very interesting environment and a very interesting perspective on the world. And it’s been such a great blessing and also a great challenge because it makes you question everything around you. Why is the world not like my family? And why doesn’t the world completely have set the chiropractic principle and lives it at 100%. It’s kind of a challenging sometimes to understand that.
DR ISHI RODRIGUEZ DC (GUEST): And when it came time to become a professional, I saw my father. So his lifestyle, patients loved him. He had a great, a lot of free time to spend with us. And when it came up, the moment to decide that professional was going to choose, I chose chiropractic. It was a very easy, easy decision. It wasn’t very sexy. It wasn’t like a miracle story. It didn’t change my life in a very radical way in an episode of something. It was just natural for me to organically move into that profession. Once I got into chiropractic 20 years ago in chiropractic school, that’s when I got in a clear love with the philosophy and the power of the principle that we have and we share to the community. And from that day on, I just haven’t stopped. It’s been great.
JAMES CHESTER (HOST): How old were you when you decided that you’re going to go and become a chiropractor?
DR ISHI RODRIGUEZ DC (GUEST): I was about 17 years old. Yeah. 17. I was looking around, like I couldn’t find something more fun, more fulfilling and more aligned with my philosophy, my in-age philosophy, because I didn’t understand intellectually what in theory what my philosophy was, but it makes so much sense. It’s what I had to do with my life.
JAMES CHESTER (HOST): How did you learn how to adjust?
DR ISHI RODRIGUEZ DC (GUEST): Interesting. My father never pushed me to become a chiropractor at all. He was like, you do whatever you want. I remember at my first MLS, making love to the spine seminar with Arnold. That’s when I did my first cervical adjustment and it was amazing. I was there. Maybe there was maybe 50 students learning to make love to the spine. Arnold’s way connecting with the spine, visualizing the facets. For some reason, I couldn’t get over my feeling of inadequacy and imposter syndrome. I just couldn’t do it. The seminar was like three days. At the end of the day, Arnold said, raise your hand if you haven’t been able to do an adjustment. I shied, he raised my hand, somebody like arranged for me. I said, I couldn’t get it done. The doctor’s right, the name was Sarnoff. He said, I’m going to help you out. He gave me the name of Zanewell and all the crowd, all the older, the staff and the students were all around me seeing if I could do this one adjustment. Arnold was coaching me, complete silence. I visualized it, connected with my power.
DR ISHI RODRIGUEZ DC (GUEST): It was a great connotation. Sarnoff was the patient that I was smiling, every big roar around the room. That was it. I kind of got over it from that point on. A respected professor for helping all those young students overcome that fear that was placed in school sometimes. The educational system.
JAMES CHESTER (HOST): Do you have any advice to the future chiropractors that might be listening to us that are in school right now if it comes to them not being? Yeah, secure with their adjusting abilities.
DR ISHI RODRIGUEZ DC (GUEST): You know, Chiro means hands in Greek. Remember that. It’s in your DNA. If you’re a chiropractor, you have to understand and be very skillful at using your hands. Instrumentation is great. We use a lot here in the office. But five years ago, we had something called Maria cutting away five hurricane. There was no electricity in Puerto Rico for months. I still had my hands and I could serve people, I could serve children, I could serve my family with confidence. I was very valuable asset to society and community because I still have this and the skills that comes with it. So whatever fear you have, whatever obstacles you have to dominate or developing the skills of using your hands for adjusting, you have to get over them, find good mentors, talk to people. Even if you’re resisting it, it’s just a great asset to having your life. You can intellectualize however you want, but you have to learn how to use your hands. You can’t graduate from school and not be able to adjust a spine without your hands. You just have to.
JAMES CHESTER (HOST): Yeah. One of my all time favorite musicians, his name is Ben Harper. Oh, I love it. He has a song called With My Own Hands or something like that.
DR ISHI RODRIGUEZ DC (GUEST): You can heal the world with your own two hands.
JAMES CHESTER (HOST): Yeah. Yeah.
DR ISHI RODRIGUEZ DC (GUEST): And it’s true. So true.
JAMES CHESTER (HOST): Yeah. The power of chiropractic is amazing. They can turn the lights off, they can erase the internet, they can suppress the truth. But the one thing that will always stand at the test of time is the training and the ability for a chiropractic adjustment. Yeah. So here’s the deal, ma’am. If they took money away, you could still adjust people. If they took insurance away, you can still adjust people. If you meet people that don’t speak the same language, you can still adjust people.
DR ISHI RODRIGUEZ DC (GUEST): Yeah. If they cut your lights, they put you in general.
JAMES CHESTER (HOST): You can still adjust people. Yeah.
DR ISHI RODRIGUEZ DC (GUEST): Yeah. And then on the technology in the hands, you know, like the innate wisdom and this equipment is beyond anything. You can buy, quantify, measure. It’s just one square centimeter of a finger, a thousand of pressure receptors, you know, that’s just the tip of a finger. Imagine your whole hand and that has connected to your whole nervous system, connected to this brain, to intuition, to everything that you are and you’re connected with through your senses. It’s mind-boggling. You know, it’s it’s uncanny. You can even describe the power of this technology that you have in your hands for free. So why not optimize it with experience, with passion?
JAMES CHESTER (HOST): My friend Keith Wausung made a post last night. He says, not all heroes were capes, but many times they use a lot of face paper.
None: So true.
DR ISHI RODRIGUEZ DC (GUEST): You got to get in like industrial cases. You know, it’s so much.
JAMES CHESTER (HOST): You know, it’s a funny thing. I’ve thought about making my own face paper and putting Chiro Hustle logos on it. So everybody gets the face paper. They buy it from us. Everybody sees Chiro Hustle and everybody gets our website. So it’s a good stuff that I’ve thought about. So let’s talk practice building a little bit. You’re in Puerto Rico. What are some things that have worked for you over the past 20 years? What are some things that you did that you’re like, I’ll never do that again. Or like, what, what, just tell us what, what’s working today too.
DR ISHI RODRIGUEZ DC (GUEST): Oh, mistakes in the past. I would say just the fear of speaking your truth, the fear of being rejected, the fear of feeling like you’re inadequate, especially next to other people who have fancy or sexy or credentials, I thought credentials were like a secret superpower that some people were entitled to and some were not. And the truth is credentials have nothing to do with healing or capacity to serve and heal people. So that was a big obstacle in my, my mindset back in the day. So get over it. And the way you get over it is building confidence. And the way you build confidence is you have to find something that you’re good at. And it’s very highly reproducible that you know, it’s like your go to toolkit, you know, maybe you’re great at adjusting cervical is where you’re great at exams, maybe whatever you think you’re passionate and you’re very skillful at, that’s your anchor for that confidence. And you start from there and you start sharing that and you start practicing that. It’s going to transfer into an exactly, it’s going to extrapolate into other aspects of your practice. But that confidence is very, very important. And you build it with experience. Another also very, very important thing is what we were talking about also, like we started the podcast is the why, the why of your being, the why of your existence, you have to dial that in all the time and it’s dynamic. You got to be working on it all the time. But like Victor Franco says, once the why is bigger, that it never comes anyhow, you know, any what. So your why is supreme, you got to have that big why. And then any other chances that come up, you’re always going to overcome that. I’ve had opportunities like to be on TV, you know, 80,000 maybe even people watching you on the television, I get nervous and some people ask me, I don’t know how you do it. I don’t know how you can be on TV or doing speaking to 100 people, hundreds of people and make it’s my just my why. Like I’m thinking, what happens if I don’t do it? What are the consequences of that? You know, people are going to suffer, people are going to die, you know, because they don’t get the message maybe. So I can be a coward. I got to I got to step into my power, I got to step into my why. And that just gives me, gives me the energy to do whatever is necessary, you know. And it’s a skill you develop at the time to start with the why, overcome your fears, empathy, you know, put yourself in the other people’s shoes, 80% of people suffering from chronic disease, number, you know, first causes of death are chronic diseases caused by lifestyle that we basically address with our lifestyle interventions and chiropractic if you’re to share your message, you’re accomplished to that, you know, because you do know the truth, you got to share it, you know. So that’s that’s huge. Getting understanding the stats sometimes helps a lot if you’re very intellectual, like I am analytical, knowing the reality of stuff, you know, the number 10, 10 cause of death right now in the States is suicide. Like, you know, we can help with that, you know. So what are we doing? What are you doing? Are you posting? Are you sharing? Are you doing your work every day with communicating your message? If you’re not, then you got a great potential to grow more. Yeah. And I think that’ll, if you do those things, start with the why, build your confidence systematically with very small increments, or you keep building and building, and you understand the consequences of reaction by default, you’re going to be successful. You know, it’s like you cannot be, you can’t be unsuccessful if you do that, because the wind behind your, your wings is a universal intelligence. It creates everything. It wants you to see, it wants you to be, to help people. So you’re just going to get there.
JAMES CHESTER (HOST): You made it to Chiro Hustle! Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. LET’S HUSTLE !!!
A lot of people have watched our show or listened to our show or pay attention to what we’re doing for the chiropractic profession, but a lot of people don’t know that I actually worked in a clinic for six years. And I worked hand in hand with chiropractors, helping them with traction. I’m trained in chiropractic biophysics as a traction technician. So I worked in an office.
DR ISHI RODRIGUEZ DC (GUEST): And then I was… If you’re looking for part-time, we’re actually hiring traction technicians and Aligna Health and Buster.
JAMES CHESTER (HOST): We would make the biggest practice in Puerto Rico, brother. Oh, yeah, we’re fired. And you know, as I went through that, I went out and I did 600 spinal screenings in 36 months. Wow. So I went to 28 screenings a month, like for two and a half straight years, 36 straight months. Wow. So when you talk about this, why? You know, and the other part of it, fear. You know, there’s an acronym for fear, false evidence appearing real. Yeah. And a lot of times, you know, my first mentor, Matthew Walker, he gave me my first job working in a chiropractic office 14 years ago. And he said, Jim, if you just get out of your own way, you could change the world. And I was so pissed at him. I was like, man, why is this guy like making me feel like a fool? Why is he making me feel like I don’t care? Why is he making me feel like I’m not doing my best? But I was afraid. And he saw my fear greater than I would admit it. Yeah. That’s why I’ve just always kept my head down as soon as I got the big idea with chiropractic. I said, you know what? There’s something to this. We have to tell more people about this. We have to get this to more houses and more families and more campuses and more kids need to know about this and more doctors need to know about this. And we need to unify this profession rather than letting it be what it’s become is this ununified thing. So if I can create something within my going into my power, like you say, if I could get my power back, I could make a profound impact on the future of this healing art, which is chiropractic. And that’s why this show has done what it’s done because they have somebody that believes in the methods. And if I could ever settle the score out there, I want to be the guy that goes on to Joe Rogan. I want to be the guy that goes out and tells him why he should reconsider his ideas about this beautiful profession of chiropractic and to see that we’ve been doing the things right for a long time. And maybe he had a bad experience. Okay.
DR ISHI RODRIGUEZ DC (GUEST): 100% 100% and I think it’s going to happen. Definitely going to happen. I mean, it just comes in sense. The way the universe is changing, you know, it’s just inevitable.
JAMES CHESTER (HOST): The people that are decision makers in this world need to align for the future of humanity. And I think that that’s why I jumped on board with chiropractic 14 years ago, because I saw it different. And then I learned something. I learned that there wasn’t money in healthy people. And chiropractic made people healthy. And that’s why the big box medicine associations, they push chiropractic around and want to discredit it and put it out on the fringes until people not to trust it, but they hurt people. But really, they get adjusted to man. Like the people that want to like see chiropractic like dissolved, like they get adjusted to.
DR ISHI RODRIGUEZ DC (GUEST): Yeah, all of them, all of them. I see them here all the time, you know, we have some lawyers that are in the trenches, let’s say, executives of hospitals, executives of insurance companies, they’re cutting benefits, they come to get adjusted. It’s like a side, guys. It’s an energy that kind of takes possession of people’s minds. And they’re not even aware of it. And we were talking about Napoleon Hill before, and his book that I mentioned before, I’d win the devil, he says that 98% of people have been infested with this evil energy. And only 2% of the population is free and has 100% love and God in their presence in their life. And that’s a big percentage. It’s kind of impressive. First time I heard that, but when I look around, I’m not surprised, you know, the majority of people are not getting adjusted, you know? So there’s something going on in our culture that we need to change and we need to be proactive in. And it’s been going on since the beginning of time. And it kind of pumps me up, because we’re the good guys in the movie, you know?
JAMES CHESTER (HOST): Yeah, one of my other favorite musicians is Bob Marlboro. And he, one of my favorite quotes is his, says, the bad guys don’t take a day off, so why should I? There you go. And here’s the thing, man, to give everybody some hope and some inspiration, because that’s what I know you wanted to do is give people some inspiration today is 2% can win. That’s right. 2% can win, because the other 98% have been bought and sold. And we have so much passion and control of our own emotion and our own motivations. 2% can win, guys. So just know that 2% of a population is a lot of people.
DR ISHI RODRIGUEZ DC (GUEST): It’s the most powerful people. So we are away the rest of them.
JAMES CHESTER (HOST): Easy. So I know that we’re getting to the last eight minutes or 10 minutes of our show, but I want to ask you a couple of questions, like, other than your father, who are some people that have inspired you to become the man you are today?
DR ISHI RODRIGUEZ DC (GUEST): Well, you know my mother also, I have to admit, my mother and my wife have been thinking about this. And of course, the great PJs of our time, our love, my father, Don Harison, just giants of Incantract, and their legacy’s gonna live forever. So my wife, she’s the daughter of a pharmacist, she comes from a very medical paradigm. And she kept our family tradition of having our two children at home. And to see her transition from somebody that used to take medication for, you know, certain diseases or medical conditions. For someone that was kind of skeptical with the chiropractic principle in the lifestyle, to see her transition to the point where she decided to bring light to the world, which was my children at home with meaning supporting her and adopting this philosophy at a such primal, deep spiritual level, it takes a lot of courage, it takes a lot of openness and in common sense also to go to something like that. So I would say that and my mother for being a warrior in the 80s, you know, alongside my father was very hardcore. It was very outspoken when it came to health and healing chiropractic, to have her hold it down for us at home and staying true and stay on the path of the truth and the light through all the challenges. It takes a lot of courage, it takes a lot of spits, a victim and audacity and she’s a wonderful woman, you know, and my wife is one as well. So they’re great. They’re heroes of my life for sure. I always look to them for guidance and orientation and I’m losing my grip and things.
JAMES CHESTER (HOST): Well, here’s the here’s the chiropractic truth. The body needs nothing extra in it. It simply needs no interference. It’s a chiropractor checks the text and corrects retrieval subluxation and clears it. The body’s a self healing organism. And a lot of times we just need to go back to the principles. And a lot of times the women have the greatest innate. They say that women have the sixth sense, you know, and so that we do need that type of inclusion. And it sounds like your mother back in the 80s was protecting the sacred trust. And, you know, that’s a big fundamental why about our show. So understanding that you come from a chiropractic family, understanding that you were born into chiropractic. It’s a really special interview for me today and to be able to share your story with our audience. It’s a real honor, you know, and to be able to, you know, know who you are, why you do what you do and who you do it for. That’s the most powerful type of introduction I can give to anybody to our audience and to our world is this is Ishirad Riga, chiropractor San Juan Puerto Rico. The man who is the second generation chiropractor inspired by many. And I’m really excited to have you on today, ma’am.
DR ISHI RODRIGUEZ DC (GUEST): Thank you so much. Thank you for your work and your inspiration and your consistency. You know, you are, you are the liaison, you know, for us in the world. And, you know, I’m so grateful for you and your work and your team. So thank you. Thank you so much for giving me the opportunity. Now, hopefully we’ll keep this conversation going sometime in the future.
JAMES CHESTER (HOST): Absolutely. And before we close out today, I want to close, I want to share people a miracle story. What’s something you’ve seen in the past 20 years that you would like to share with our audience that might inspire them about chiropractic?
DR ISHI RODRIGUEZ DC (GUEST): You know, I would say the, you know, I just mentioned it, that the birth of my two children, you know, when I was there in that setting, and we have the candles and the Bob Marley in the background and that environment of pure light, you know, and that is just a manifestation. I think it’s the ultimate manifestation of the principle, you know, and to have those two children grow up still living that principle and seeing the world around us and how the contrast is so drastic, you know, the way we live and the way the world is living and the suffering that goes on because of the lack of awareness that this is possible and this is real. And you can, you can participate in it. I think to be a witness to that magic and that miracle of life through the hands in that moment, I think that’s the greatest miracle, you know, and then every day, there’s so many, I’m sure all your chiropractors say that, but it’s so amazing. I had a patient of mine who died last month from pancreatic cancer and maybe you would say, yeah, it’s not a great miracle story. The interesting thing is her husband was a chiropractor in Mexico and she was married to this man for many years and he passed away and when she was, she was my patient here in Puerto Rico, she’s an accident and when she was going through her process of transitioning, she asked her family for me to go take care of her through this transition and, you know, she just told me she really needed me in her life at that moment. She needed a chiropractic and I felt like it was her husband using me as an instrument to help her in her suffering in such a delicate time in her life. And it was so beautiful to be part of that, to be invited into her home and to see her transition in such a wonderful, peaceful way. And it’s such a miracle. It’s the same coin to sides of the same coin, the birth and the death is just a transition from one realm to another and we as chiropractors are hoping to make that happen in the most beautiful, natural, respectful way that nature intended and that is right. So I was part of that miracle and definitely changed my life and it impacted me a lot and we’re seeing that every day in our practices, you know, even if you’re not aware of it. So your job is just to be aware and be the best tool you can as an instrument for that in a universal intelligence that is working through you and that’s your job. That’s the more you do that, the more miracles you’ll be.
JAMES CHESTER (HOST): Well, thank you for sharing such sensitive moments of birth and death. You know, I tell everybody that chiropractic is from womb to tomb from first breath, the last breath from cradle to grave. And this interview today is a direct testimony to that. So it’s not just little catchphrases that I use to share with people about chiropractic given years to your life and life to your years, but it’s the truth. It’s the reason that we do what we do and why we do it. So Dr. Ishia, I appreciate you being on this episode with me, your 536th The Chirophasa podcast. If people want to conduct with you or they want to reach out to you, where can we send them to?
DR ISHI RODRIGUEZ DC (GUEST): Website is called Alenia.health. Alenia.health. And there you can find all the socials on there, so Instagram, Facebook, YouTube. And that’s it. And you can also email me through there. There’s an info email. You can send me a message. I would love to connect with anyone out there that wants to talk. It was connect.
JAMES CHESTER (HOST): I had to serve. Thank you so much. At this juncture, is there anything I didn’t ask you that you were hoping to share with our audience today?
DR ISHI RODRIGUEZ DC (GUEST): You know, I think the point of integrity, you know, being accountable, having skimming the game, I think as chiropractors, we need to be aware of that as well. You know, over 2000 years ago, there was an emperor called Hamurabi. I know if you heard of Hamurabi’s code, he wrote the first code of law in the world. And in one of the, basically, the summary of this code, the Hamurabi wrote, is that you are responsible for your actions. He was very detailed in this example. He said, if you’re an architect and you build a building and the building collapses and it kills people inside the building, as an architect, you’re responsible for that. And you need to, and basically they didn’t, you know, take out the architect and so on and so forth. The point of this is whatever you’re doing in your practice, I know it’s a service and you’re creating a great service for people, but also be accountable for your results. Be obsessed with great results because the more you do that and the more you can embrace that and hold it in your power and be confident in that, the more you’re going to grow and the more indestructible you become. So remember Hamurabi’s code, read about it, try to own it, try to be part of that philosophy. And I know you’ll be just a greater human being from it and a greater chiropractor for a profession that really needs that in our ranks.
JAMES CHESTER (HOST): I love it. So if you guys want to know more about Dr. Ishi Rodriguez, go to alenia.health and check him out, find him on all of the socials as he mentioned. And I just want to thank you so much for being our guest today. It was a really, it was an honor to be on with you. And next time in Puerto Rico, I’m going to come down and get some of my phone go with you. All right. Well, I’m going to close up by telling everybody, you’re just one story way. Keep hustling. I’ll see you guys in the next episode. Bye for now.
DR ISHI RODRIGUEZ DC (GUEST): Take care.
JAMES CHESTER (HOST): You made it to Chiro Hustle! Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. LET’S HUSTLE !!!
Scoliosis is Shaping the Future of Chiropractic with Dr Marc Lamantia DC – Chiro Hustle Podcast 535
Feb 15, 2024
Dr. Marc Lamantia is the founder of the Scoli-Fit Method and the first to identify and target Scoliosis as a primary movement disorder. His unique training as a Doctor of Chiropractic, and Fellow of the FR Carrick Institute(MS), enabled him to recognize scoliosis was much more than a curvature of the spine. Researchers have now shown scoliosis is indeed a brain-based disorder driven by Epigenetic’s. His company scoli-fit.com co-manages scoliosis cases with providers in all 50 states and are actively recruiting patients for a clinical trial aimed at identifying which treatments or methods change The DNA methylation status of patients with progressive Scoliosis. A simple blood test is all that is required and can serve as evidence chiropractic care extends longevity, reduces aging rate, and much much more.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. LET’S HUSTLE !!!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 535 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we had the opportunity to interview and doctor Mark Lemantia. If you want to hear the story about how scoliosis is shaping the future of chiropractic, stay tuned. Welcome back! This is another episode of the Chiro Hustle Podcast. Today I have Mark Lemantia coming on with me. I’m really excited because this guy is going to talk all things scoliosis. We’re going to talk about some epigenetics. That’s a new study that people are including into the chiropractic conversation. And something newer that I am unaware of is DNA methylation. So I’m going to let Dr. Mark be the expert on that today. But before we get into this episode of 535, I’m going to let everybody know the big why. Why do we do what we do over here at Chiro Hustle? Well, first things first, as a journalist, I didn’t tell you that either, but my background is in journalism. As a journalist, I believe I’m the First Amendment, which is freedom of speech. And I think it’s important for people to speak their truth and not be censored. And over the past couple of years, we’ve seen that become a real concern for people being shadow banned and platform removed and things like that. So we believe in freedom of speech. We also believe in medical freedom of family health freedom. Those are not the same thing, but I think that they’re both really important to everybody listens to our show. And if they took that away from you, it would be devastating. So we get a bit more philosophical with the messaging of what we do over here at Chiro Hustle, but we do protect BJ Palmer’s Sacred Trust with our show. And that is his last words. If you want to know more about chiropractic, go and search for BJ Palmer’s last words or BJ Palmer’s Sacred Trust. And you’re going to learn more about chiropractic than what you previously did, even if you’re a chiropractor, I guarantee you. And then we also support Subluxation-based chiropractic. Don’t remove it from our schools. Don’t remove it from the lexicon of this profession. It belongs in the profession. And then last, we also believe in inate intelligence and universal intelligence. We believe that when man or woman, the physical gets adjusted, it connects them to man or woman to spiritual. And with that, Dr. Mark, welcome to the show.
DR MARC LAMANTIA DC (GUEST): Awesome, man. Thank you.
JAMES CHESTER (HOST): Happy to be here. Yeah. I mean, I had like the best conversation of the day listening to you explain to me some of the things that you do that include chiropractic into it with the process of scoliosis and you know, where we are, where we’re going. And there’s a lot that goes into it. So I’m going to save that for maybe take two of today’s conversation. But I’m really curious, you know, you said you’ve been in the profession for 20 years?
DR MARC LAMANTIA DC (GUEST): Oh, boy. I graduated in 96.
JAMES CHESTER (HOST): So I guess we’re going on 28 years, 28 years, so almost three decades of being a chiropractor.
DR MARC LAMANTIA DC (GUEST): Yeah. Yeah. When you sign up, they don’t tell you that there’s no way out. All my friends that became policemen or union guys are all retiring, but chiropractic, you’re in full life. And it’s kind of like, you unspoken laws. So yeah, if my math is correct, going on 30 years in the profession. And the best part of this profession is you can renew and remake yourself every seven years. Every seven years, you can do something different in the profession and still be helping people and still be growing. And that’s, I think, why chiropractors are so passionate about their profession. Number one, we’re always pushed against the wall. So we’re always in a corner and we’re posturing to get out of that corner alive. But yeah, going on 30 years and I started out, you do know, but not everybody else. But now I started as an upper cervical provider, an upper cervical doctor. I did knee chest, upper cervical. And when I first started in practice, that was the offering that you got when you came into my office. And then as time went on, I was looking for more. And I don’t know if you want me to go into my whole history of… Let’s do it. Yeah. So I was a knee chest provider. I love the philosophy. I love the trilogy. You know, I love the science, the art and the philosophy, all three of them. And I was very, very passionate as a student and as a young doctor. And then I felt like I learned as much as I could from my mentors at that time. And Robert Kessinger was one of my mentors who’s an upper cervical doctor. At that time he was in Cape Giraud, Missouri. Of course Dr. Kale is someone I learned under. And then I felt like I needed more. And then…
JAMES CHESTER (HOST): And…
DR MARC LAMANTIA DC (GUEST): And… And I’m sure everybody who’s a chiropractor. And I was a doctor and I was a doctor at the doctor’s doctor. And he just blew me away with his knowledge and basically what he was teaching about. The neurology of scoliosis. Oh, excuse me. The neurology of chiropractic. I wasn’t into scoliosis specifically at this point in my career. I always had an interest in it. But at this point I was doing upper cervical care. And then I met Murphy and I started to follow him. And he basically told me, look, if you really liked the neurology of what we’re doing, you should go do the karic modulus and the karic institute. So then I got my diplomat in neurology through the karic institute. And I had an ability to take what I was learning and turn it into clinical practice and make it a profit center in my practice. And that really helped me build my business so that I can continue to provide care and do the things I wanted to do in practice. And so the neurology really helped me. And I really always looked at it from a chiropractic perspective. How is the chiropractic adjustment affecting neurology? How can we use different interventions, different, whether it was sensory activations from non-caropractic or from chiropractic adjustment? And then I met Dr. Gary Deutschman at that time. And he was treating scoliosis patients and doing it in what I considered a very archaic way. Basically doing all the things that were done by the orthopedists or the physical medicine providers or manual medicine providers over decades, which were to traction people or to put them in heart braces or to use electric stim. And basically from my neurology training, we decided that, look, if scoliosis is anything, it’s a movement disorder. Because when you move, your posture is disorganized and your brain doesn’t have a great perception of where you are in space. And so ultimately, once that curve happens, the curve happens for a different reason, let’s say from neurological imbalance or DNA metabolic interaction imbalances that lead to asymmetric growth. But scoliosis is, when you look at it, and I lost my train of thought there, but it’s, do you remember the exact thing I was just telling you about?
JAMES CHESTER (HOST): Oh, you’re talking about the advancement of you coming from an upper cervical doc and starting with the Carrick Institute.
DR MARC LAMANTIA DC (GUEST): Right. And then neurology and then the Carrick Institute. And then I met Dr. Deutschman who was treating people kind of our cake and we said, okay, let’s put a neurology spin on this. Yes. And that’s basically what we did. And from there, we started to really innovate and try to stop doing the same things that were done for 50 plus years, which were hard bracing, tractioning, electric stim and so forth. And that’s really how we came to use flexible bracing, which is an advancement in the way we use bracing for scoliosis. I could talk a little bit about what flexible bracing is compared to the hard bracing. And then looking at neurological rehab as an approach to managing scoliosis, which clinically we were, in some regards, the only people doing that. Everyone else was treating it as an orthopedic problem, tractioning it, stretching it, trying to pull it or push it straight. And we decided to look at the nervous system and look at the postural reflexes as a primary target. And that was a big innovation. And I presented a paper in 2004 at the SO-SORT conference, which is an international consortium of non-surgical orthopedic providers. We were the only Americans there. We were the only chiropractors. They happened to mention chiropractic at this convention and say that it could cripple you and break your patients in half, and you should make sure you never send your orthopedic referrals to a chiropractor. And of course, I stood up and I said I have to respectfully disagree. As a chiropractor, I could tell you that we do not break patients in half. They walk out of the office just the way they walk in, and the things that you’re saying are not accurate. But that was the beginning of the explosion of non-surgical scoliosis management. It’s still growing in the United States today. We introduced the spine core brace back then to the chiropractic profession. That was in 2004, which is a flexible brace. It works on postural rehab as opposed to modulating growth, which is what the hard braces do. Then we started doing vestibular testing that came from my training in the CARIC program. The vestibular system is like the internal gyroscopes of our body. And when those gyroscopes are disturbed, your brain perceives your body is in a different place than it really is. And it starts to try to correct where your body is through postural reflex. This is how distortions, head tilts happen. Theracic, lumbar distortions, it’s all driven by the brain. And so what we do in the chiropractic management of scoliosis, if it’s specific for scoliosis, we just let that happen and then we treat the physical deformity. Just like the orthopedist do, just like the manual medicine crowd does. Parapractic is not meant to be manual medicine. It is not a physical pushing and pulling to restore angles of joints. It’s designed to improve nervous system function. I mean, that’s the purpose of parapractic. So anything else that we use could be useful outside of, let’s say, the adjustment, but using the adjustment to try to straighten the spine in scoliosis is a bit of a clinical trap because it’s not that those vertebrae are misaligned because they’re subluxated. They’re misaligned because they grew asymmetrically. So there’s deformity there. So you can’t just push and pull it. It’s like a tree, that or a tomato plant that grows outside of the bounds where you want it to. You can’t force it back. It’ll just crack the stem. But you could encourage it to grow back using the innate intelligence of that plant by realigning it to grow differently. And that’s what a hard brace is meant to do. So again, I’m always interested in the progress of how we can do things better. The biggest thing that I think that my company has brought to not only the profession, but ultimately the world is to look at scoliosis more as a brain-based problem, more as a movement disorder that needs to be treated at the root problem, which is really starting with the nervous system and really backpedaling all the way back to how the DNA interacts. And of course, the nervous system influences how our DNA is expressed. And of course, you mentioned the epigenetics and DNA methylation as a way to actually measure if your DNA is being activated or suppressed. And I don’t know how familiar you are with scoliosis, but scoliosis was always thought of as a genetic disorder. And so they said, well, if you’ve got the genes for it, you’re going to develop it and there’s nothing you can do to change that. But we know now that from looking at studies between identical twins that there are other reasons why curvatures progress other than genetics. And so we call that discordant responses between identical twins. If one identical twin has a small curvature and the other one develops a very large curvature, it tells you that the progression is not genetic because the genes are exactly the same in these identical twins. So we already know that the progression is not genetically driven. But we still talk as if it is. We still treat people as if it’s genetic and you can’t change it. But epigenetics is really the key to understand why one twin would develop a larger curvature and why another twin wouldn’t. And that has to do with the methylation status of their DNA. It’s basically how well their DNA is covered by these methyl groups. That suppresses the DNA from expressing diseased genes. And so those suppressor sites on the DNA, they could be methylated by good nutrition, good sleep, chiropractic care, proper movement, stress reduction. Anything that improves the metabolic health of a patient should improve their methylation status, which shouldn’t prove the expression of their DNA. So we have to change, in my opinion, change gears to not just push and pull the curve so it looks straight in the short term. But we need to make sure we’re stabilizing the DNA and improving the methylation status of the patient. So I would say to the manual therapists that are treating scoliosis, whether you’re a chiropractor or not, by pushing and pulling the spine straight and then x-raying and saying, well, look, it’s straighter. I would challenge you to look at the methylation status of that patient before and after treatment. If you’re improving the methylation status, then I 100% believe you are improving the longevity of that patient and most likely the stability of their curvature. If you’re decreasing their methylation status, you might be setting them up for further progression in the future, even though it might look straighter in the short term. It’s like dieting. You could lose weight by starvation, but that’s not going to stimulate healthy gene responses in your body. It’s going to actually lead to disease processes to start, even though you look healthier, you look skinnier, those types of things. So I don’t know if that’s too rudimentary, but these are exciting times to be a chiropractor because we have at our fingertips all of this other knowledge and all this other technology. We’re doing DNA methylation testing in our practice with our patients. When I first learned about this, this was something you can only get done through a research grant and it wasn’t really available to us. Now, we have a click of a button. I use a company called True Diagnostics. I don’t make any money to tell you about it, but I think they’re awesome. It’s a fingerprint test and you could test your patients and check their methylation status, their rate of aging. You could test to see if they have genes that are being expressed for diabetes, obesity, lots of different stuff. And then if you’re a chiropractor and you’re in a VIN and you care for that patient and you retest them at some point in the future and you show that you’ve improved their methylation status, slowed their aging process, whatever you want to look at, that’s going to vet what we do as clinicians, far greater than anything that I, you know, far greater than looking at an X-ray and saying, look, I took an X-ray and now they’re spined straighter. There’s ways to do that which are not meaningful. And there’s ways when that happens that it’s only transient and it doesn’t last. So it doesn’t impress anyone when you show an X-ray to a clinician who knows, well, that could have looked like that that day, but how about six weeks later or a month later or three months later? So we need to create a stability that’s long lasting for these patients. And that’s why I think looking at some of these advances in technology for us as chiropractors will empower us to protect our profession because most people who are on this podcast would know our profession is under attack and they do not want us to take the lead on any of this, this changing of the guard that’s occurring with health care. And they’ve basically, they’ve fast tracked the natural paths, right past us. So now natural paths have a, you know, they have a greater status in the medical field than the chiropractors do. And of course, we’ve been creating this field for the past hundred years, in my opinion.
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. LET’S HUSTLE !!!
JAMES CHESTER (HOST): Yeah, you know, I, that’s a lot of specific conversation on how we’ve got to where we are within the chiropractic methods. And I believe that there’s a lot of validation there when it comes to like the individual person. I’m just really curious. These aren’t like scripted questions, but I, I, I’m just going to open up the conversation with you because schooliosis is the conversation. And you know, when we were kids, I’m sure you’ve heard this time after time again, the, the nurse at schools had us bend over and touch our toes to see if we had any like curbing or spine, right, right.
DR MARC LAMANTIA DC (GUEST): Still doing it. And I think 28 states.
JAMES CHESTER (HOST): Yeah. So I mean, we’re still doing conveyor belt, like technology when it comes to like the medical model. Yeah. And we’re still doing like outdated stuff. So you’re talking still about a lot of advanced things, like shooting next rays and pulling the spine and, you know, trying to get it back as straight as possible. Like, but if that’s still not the path that we should be on, I’m still curious. Like the next topic is the Harrington rods. Like if we can’t do it the way that, you know, you know, through a brace system, then damn it, we’re going to cut you open and we’re going to play or another. Absolutely. We’re going to bolt this thing together and make it go straight, whether you want it to or not, or if it’s supposed to stay that way.
DR MARC LAMANTIA DC (GUEST): Right. So I’m not going in the chiropractic profession, but try to emulate that by putting people in traction machines and forcing them straight over hours and attraction chair. There’s an autonomic price to pay when you put somebody in traction, even when you, you know, like the kombali chairs from years ago, you know, what we really should do when, and I use those in my practice, but I would put a heart rate monitor on the patient to see what it was doing to the nervous system. Because there’s, you know, just stretching the ligaments and the, and the, and the discs that you look at on the X-ray, but you’re stretching blood vessels.
JAMES CHESTER (HOST): Physiology.
DR MARC LAMANTIA DC (GUEST): You’re searching the physiology of the person. Yeah. You’re pushing on kidneys if you’re pushing in the low side of the low back with one of these roles or something and you leave it there for hours or days or being able to sleep on it. You know, there’s, there’s risk when you intervene with a patient and in chiropractic week, we don’t always look at, you know, we don’t follow the scientific method always to, to vet a intervention. We come up with a theory, we try it, we kind of are unregulated in that regard and practice. I mean, I could do whatever I want tomorrow with a patient and try to see if it makes a change or where the patient feels better. But that anecdotal evidence, it’s low level evidence, but we tend to sometimes operate off of that. And I think that’s what happened with scoliosis and chiropractic is we will like, hey, let’s save kids from the rods in their back. So we’ll just stretch them in traction and save them the rod and we’ll do the same thing as the rod would do or what the heart brace would do. You know, I said earlier, you know, where’s the innovation? For me, the stagnation of innovation is, is, is a, you know, it’s the, the death card for our profession. Even though historically we was, you know, we would talk, we have to preserve the sacred trust from BJ and we have to, you know, not sully and, and, and defame the profession by doing things that are, you know, watering down the message of the philosophy and so forth. But we also need to innovate and come up with what’s next because let’s face it, if chiropractic was everything BJ Palmer had told us, it was, it was touted as one, one cause, one cure. We, you know, chiropractic would be living forever or would be living without disease. And this is, you know, when I became a chiropractor, this is what I thought like, wow, all this stuff I’m learning. So this means I’m not going to die of a heart attack. Like the other men in my family is just mean I’m not going to end up with arthritis. I mean, it’s, you know, it’s chiropractic going to save me from all those things. And then of course, as I aged in the profession and I saw other like my mentors aging and they were having similar afflictions to everybody else on the planet. I then thought to myself, well, it’s not a cure all. It’s not going to stop you from getting cancer or heart disease or any of those things in and of itself. Now it might be part of a healthy lifestyle. It might be a way to better methylate your DNA, which of course we never thought of that before. But so, so I think chiropractors got, in my opinion, they got sidetracked when it came to scoliosis because they started to treat it as, as manual medicine practitioners and not chiropractors. And I’m not saying that I’m better than anyone and I don’t treat it as a chiropractor. I don’t treat scoliosis with chiropractic. I recommend that my patients see a chiropractor or if I’m doing the chiropractic side of it, then they can see me as well. But a lot of the stuff I do is non chiropractic. So by no means do I mean that, well, if you don’t do chiropractic, you’re wrong or if you use chiropractic to treat it, but chiropractic has a specific value to mankind. It restores something in the nervous system or within the physical body that restores the communication systems within that body. It’s not meant to be a treatment to straighten spines when really we’re talking about an organism where not only the bones are misshapen, but the brain is misshapen. So if you take a scoliosis patient and you force their spine straight and they have a curved brain for lack of better terms, asymmetric growth in the brain, asymmetric communication hubs. And shown in the science, that’s what’s happening in scoliosis. The manifestation is in the spine. So then we’re like, well, chiropractic, we must fix that because we’re spine doctors. Worth a penis says, oh, I’m going to fix that because I could put a rod in there. But down to the DNA of that patient, there is a twist that is manifesting not only in the spine, but also in all of the nervous system and also all of the DNA of the patient, even the platelets in scoliosis patients don’t work the same because they’re misshapen. I don’t know how much you know about platelets, but platelets are proteins in the blood that contract to help clotting. They’re a contractile protein. Well, they’re misshapen in scoliosis. So right there, we have to just stop what we’re doing because trying to force a spine straight in a person that has a curved brain, curved bones of their skulls, so they’re the little gyroscopes in their ear are not lined up properly. Their blood is abnormal. And then we’re coming in and we’re just going to force the spine straight like manual medicine doctors. And that works sometimes to stop the curvature of the progression. And never really, when we treat the physical curve, it’s rare that we improve function doing that. So again, our approach is always to try to improve function over form and then hope the form follows to stay stable. You could do anything to a spine the straight and like traction somebody for, let’s say, six hours and then x-ray them and it’ll look straighter. But over time as gravity and movement set in, you lose that benefit. And so then what is the value of making it straight for that short period of time, unless you’re going to always do that, always do that, always do that, which is another approach of some clinicians. But better if we could stabilize the DNA, stabilize the nervous system and then allow the patient to live well with the curvature instead of trying to cure it, but because we can’t, we can’t cure it. We just have to teach patients and give them the tools to live well with it. So that’s what I’ve been trying to do for the past 20 years.
JAMES CHESTER (HOST): Yeah, you know, a lot of these things that you’re saying, I hope it challenges the profession that listens to our show a little bit to become innovators within the next chapter of chiropractic. And I really hope that we write a better next chapter when it comes to where this profession is heading and what we have in our hands today, which is a really, it’s a powerful profession, in my opinion, that actually cares for people.
DR MARC LAMANTIA DC (GUEST): And we’re in a great position. We’ve given up a lot of our positioning over the years, I think. And it’s been filled by other professions. Like I said earlier, the naturopaths, they’re booming, they’re doing amazing. And yeah, I think one of your questions you want us to prepare for was like, you know, where do you see the profession in the future or something like that? It really just depends on what road we take. Our schools are changing their names from chiropractic schools to physical medicine schools or health sciences schools. So we’re definitely losing our identity. We’re under attack in the media and by mainstream medicine. And then of course, within our own profession, we’ve got a dichotomy or a split that weakens us. And yeah, so I think that technology is one of the things that can save us to help vet the effects of what we do. And of course, the world’s changing so much, it may go back to a touchy-feely world at some point here because technology may be so dangerous as AI emerges and UAP and NHI and all the things that are happening in the world right now. Who knows? Maybe, you know, low-tech, high touch is going to be what saves us. But for me, in my practice, what’s made my business viable and what’s made me really passionate about doing what I do is the ability to incorporate all this different technology, whether it’s the braces or exercise methods from Germany, like the Schrothe method. That was one of the first chiropractors, maybe the first chiropractor that would be trained in the Schrothe method, which is a German method for managing scoliosis using manual therapy and exercise. But all of these advances and the epigenetic testing, I think, is fantastic. I do a lot of functional nutrition in my practice now as well. So these are advances that all chiropractors could be implemented. If they felt it didn’t sully or water down what they’re doing as a professional, and for me, they don’t. I know some of my colleagues do. Some of my fraternity brothers don’t really talk to me from when I was in the chiropractic school because they think that I’ve strayed from what the Sacred Trust has asked us to do. I don’t believe I have. I think I’m innovating for a specific condition as a chiropractor. And I never have never changed what I believe chiropractic is. As an upper cervical doctor, I feel I have a strong sense of what it is that a chiropractor is doing with a patient. And yeah, I’m not against you doing something different. But I just, I think in scoliosis, we’ve fallen into this trap to try to reproduce what the orthopedists are doing. And using, you know, even like something like the clear method, which I have a lot of respect for the doctors that do this technique in chiropractic. But they’ve advanced to the point now where they’re now using hard braces. Hard bracing is a technology from 1940. So we’re just starting to use that now. The clear method was a technique where they use traction and these orthopedic non-braced methods to try to manage the physical curvature. And again, they were successful doing that. They could make your curve look less. But in the name of progress, they added hard bracing to their treatment. And to me, that’s going in reverse. That’s like not what we want to do. We want to try to get away from treating the physical if there is a way to do that. But at the very least, I think we’ve got to include all of this other technology to help patients the best we can.
JAMES CHESTER (HOST): Well, Dr. Mark, we had quite the… The message there on the house, Goliosus, is on the next chapter of chiropractic and how we can get more people understanding the epigenetic the way that that deals with the individual and not the way people are born into something. When I was working on a clinic all the time, people would like to say, oh, it just runs in the family. And I’d be like, no, it doesn’t. The first way to get diabetes is through your eyes. It’s because you don’t control what you eat. And if you want to reverse type 2 diabetes, stop eating that crap. And start 30 minutes of walking every day, drink half your body weight, and ounces of water every day, sleep, and take care of your mental attitude. And I think a lot of times when we think about chiropractic, a lot of times people want to overthink it. They want to overcomplicate things. There’s always a burden of proof. Like you’re messed up. You came to here with pain. Now it’s my burden of proof to solve that for you. Otherwise, you’re not going to believe in chiropractic. I close up by telling people chiropractic is not a belief system. It’s a healing art. And if people want a belief system, that’s the Easter Bunny or Santa Claus. And chiropractic is a healing art that checks, detects, and correct for tubal subluxation. And I don’t know anybody that walks around and plan on earth that’s better off with subluxations and they’re spine. I think that when people are actually like aligned neurologically, as you’re saying, they have a better chance at having epigenetic shift and having a quality of life quotient, which all these insurance companies want anyways. They want activities of daily living to improve in order to show that chiropractic actually worked. Well, what actually works is people getting care from somebody that actually does a proper exam on them that actually listens to what’s going on with them, acknowledges them for what’s going on with them, and then puts their hands on them and adjusts them. That’s the quotient of how people start to feel better because we live in this touchless society where people don’t have anybody listening to them, acknowledging them, caring for them, and doctors of chiropractic are touch healers. They touch people. They make them actually feel like something’s happening. And then the shift is in them. So I really believe that if chiropractors are going to steer the ship from crashing to the rocks, it’s going to be about the patient. And it’s going to be about the care that’s delivered and the people that are trying to land base chiropractic, whether it’s inside the profession or outside the profession, they like to get adjusted too, just letting everybody know.
DR MARC LAMANTIA DC (GUEST): Yeah. Listen, the adjustment is amazing. Of course, there’s the old saying, you know, the shoemakers, kids have no shoes type of things. So sometimes as a clinician, we don’t get as much or as good of care as we should. But every time I get adjusted, I say, man, could you imagine if you never got adjusted, you just lived with that discomfort, that pain or that abnormality. And it’s so simple and it is extremely powerful. And that’s why I loved upper cervical because, man, this, I don’t know if you ever been adjusted knee chest, but that is one of the most powerful feeling adjustments you’re ever going to get. And we used to use a thermographic scanner back in the day. And then we’d look to see if there was like nervous system change. And that’s really one of the reasons I felt I moved on from upper cervical. I wanted to see more of that nervous system change. I wanted to see brainstem reflexes change. I wanted to see cortical activation change. I wanted to see somatosensory evoked potentials change. So I said, well, let’s, yeah, we could use the scanner, but let’s correlate to all this other cool stuff that we could measure. Now the DNA, looking at the methylation status, to me, that’s the ultimate. I don’t think there’s anything that’s going to tell us more about how we’re influencing the longevity of a patient than that. So I’m excited for that. And we’re actually trying to raise money. We have a GoFundMe page. I don’t know if you would post that, but I sent that to you because we want to do a study that shows that when we intervene, we’re going to do a study that shows that when we intervene, we change the methylation status of the patient. This is something that the chiropractic schools should pick up on. Any chiropractic researchers, it’s a really easy thing to do. It’s using blood analysis technology, which is the standard of assessing someone’s metabolic health. And of course, now we’re looking directly at that DNA. There’s nothing going to be more powerful that we can use as a vetting measure to show that what we’re doing is really changing the expression of someone’s DNA.
JAMES CHESTER (HOST): Well I will definitely email that out to our email list for you. And if people wanted to support you in that measure or connect with you further about the Scolie Fit method, where can we send them to?
DR MARC LAMANTIA DC (GUEST): You can always go to the website, which is scolie-fit.com. That’s scolie with a hyphen sign, fit.com. You can find me on Google by searching either that or my name. And GoFundMe is under the Scolie-O-Says Care Foundation. So you can go to GoFundMe.com and look up the Scolie-O-Says Care Foundation. We’re a 501c3 nonprofit organization. So we fund that and have for years out of our own pockets. Everything we’ve done over the years, we’ve done basically funding in ourselves. The epigenetic study will cost us about $30,000 to do enough patience so there’s some power. And ultimately, we want to create a risk progression score for patients. So we can identify when someone is at risk for progression versus when they aren’t. Just treating their curve doesn’t necessarily mean they’re at decreased risk. So we have to figure out what treatments for what patients really reduce their risk. We could do that through that testing. So I’m trying to organize that. I have a Facebook group called Adult Scoliosis Learners. We have a couple of thousand members there. I post a lot of the technology there, a lot of the evidence from the literature which really supports what we’re doing treating Scoliosis as a non-orthopedic problem or as a neurologic problem.
JAMES CHESTER (HOST): Well, Dr. Mark, thank you so much for being on the show. Thank you for giving it all. Thank you for leaving no stones unturned.
DR MARC LAMANTIA DC (GUEST): I’m going to outpass you in the competition. I’ll tell you that. Yeah. I’m going to know about it. I’m going to outpass you in the future.
JAMES CHESTER (HOST): Yeah. Well, I love the message. I love your consistency. I love the drive. And like BJ Palmer would always say, I love you because you love the things I love. Awesome. So we’ll have a set 535 with the Chiro Hustle podcast. Go check it out, sc dear That’s your treasure to this one, and we can also use people to support chiropractic with their time and talents. But this one needs your treasure and go to his Facebook group, Adult Scoliosis Learners and support this man, support his mission, support the future of chiropractic. And with that, let’s just keep on doing the right things for each other and support in this beautiful profession of chiropractic. And I’m going to close up by telling everyone, like I always do. You guys are just one story way. Keep hustling. I’ll see you guys on the next episode. Dr. Mark, have a good night now, okay?
DR MARC LAMANTIA DC (GUEST): Awesome, man.
JAMES CHESTER (HOST): Thank you. Yep, thanks for being our guest.
DR MARC LAMANTIA DC (GUEST): It was great.
JAMES CHESTER (HOST): Yeah, good talking with you. Yep, appreciate it.
Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. LET’S HUSTLE !!!
Make a Difference in People’s Lives with Dr Holly Clarke Williams DC – Chiro Hustle Podcast 534
Feb 12, 2024
Dr. Holly Clarke Williams is the owner of both Better Health Chiropractic and Better Health Integrative Wellness. She is a 2011 graduate of Sherman College of Chiropractic and 2007 graduate of University of South Carolina-Aiken with a Bachelor of Science in Biology. Dr. Williams has been practicing in Greenville County since 2012 and is skilled in Thompson, Diversified, Side Posture Toggle, and Activator Methods techniques. She worked at Odyssey Chiropractic and Massage Therapy before taking over ownership of Better Health Chiropractic in 2015. Dr. Williams is a Palmetto Member of the South Carolina Chiropractic Association is currently serving as president of the South Carolina Chiropractic Association for 2022-2023.
Dr. Williams has been performing DOT physicals as a Certified Medical Examiner since 2020 and is currently pursuing her national certification as a Functional Diagnostic Medicine practitioner. Born and raised in North Augusta, she currently resides in Simpsonville with her husband, John, and 2 dogs, Milo, and Charlee. Dr. Williams enjoys making colorful arts and crafts, traveling, gardening, and spending time with family and friends.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman college of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. LET’S HUSTLE !!!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 534 of the Chiro Hustle Podcast. I’m your producer, Luke Mallett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we had the opportunity of interviewing Dr. Holly Clark Williams, and if you want to hear a story about how to make a difference in people’s lives, stay tuned. Welcome back. This is another episode of the Chiro Hustle Podcast. Today we have Holly Clark Williams on this episode 534, and I’m really excited because we’re going to be able to talk about some things that we were chatting about offline, and one of those is the diversity, but also the inclusion of chiropractic working together. And I think that when we get down to it, everyone has a story, and we’re going to tell Dr. Holly’s story here shortly about how she got into chiropractic, but I think it’s really it’s vital for people in this profession to realize that we’re more alike than we are different. And I think that that’s really a big takeaway for people once we get to talk in today. And then we’re also going to talk a little bit about being yourself and honoring yourself and all things that you do. But before we get into Dr. Holly’s story, I want to let you know the big why. Why do we do what we do over here at Chiro Hustle? Well, first things first is freedom of speech, the First Amendment. We’ve never censored anyone on this platform. We believe it’s important for people to have integrity in their truth and their story and their message. That’s primary. That’s freedom, and we really appreciate that. And then on that topic of freedom, we believe in medical freedom and family health freedom. Those are some super valuable things are not the same thing. And everybody is affected by those differently. So the show definitely supports the chiropractic methods when it comes to medical freedom and family health freedom. And we also believe in least invasive first. I think that that’s a big conversation topic that will actually perpetuate chiropractic into the future and become it will finally plant itself in its rightful stance within the world of chiropractic when it comes to being integrated with the medical world. Chiropractic has always been a standalone profession. And with that being said, we also support BJ Palmer Sacred Trust. Those are his last words. If you want to find out more about chiropractic, go to your favorite search engine right now and find out where BJ Palmer Sacred Trust is and what BJ Palmer’s last words were. And you’re going to love and understand chiropractic at a whole different level at that point. We also support subluxation based chiropractic and in intelligence and universal intelligence. We believe that when man or woman to physical gets adjusted, it connects them to man or woman the spiritual. And with that introduction, now my next introduction is to Dr. Holly. Welcome to the show.
DR HOLLY CLARKE WILLIAMS DC (GUEST): Thank you. Thanks for having me. I’m really excited to hear my story today.
JAMES CHESTER (HOST): Yeah, you know, the most valuable part of anyone as mentioned to you too is I think it’s their story. Like, it’s not what you own. It’s not the things around you. It’s you. And it’s where you’ve come from. And it’s the messages that you share with people and how you resonate with people. So, how did you get into chiropractic? And maybe you can share that with our audience today.
DR HOLLY CLARKE WILLIAMS DC (GUEST): Absolutely. So, I believe in kind of just going with, so to speak, I grew up in North Augusta, South Carolina, and my parents lived about three minutes from the Georgia Warrior. And I went to college right there at home at USC, again. And I ended up being a BS in biology in college. I knew that I wanted to be somewhere within healthcare, but I just hadn’t really picked the discipline yet. So once I got to about the middle of my senior year in college, I started to tour different programs there at the medical college of Georgia. And it just wasn’t for me. Everyone was just unhappy. Nobody was smiling. It was always cold and dark and damp. And I mean, at that time, I drove a yellow convertible and I’m like, this is not what I’m supposed to be. So, I was sitting in the study room there at USC, again, one day. And there just happened to be a brochure on the table for Sherman College of Chiropractic. And I was like, well, this is neat. I’ll give this a shot. I wouldn’t actually put a campus tour at following week. And immediately this resonated with me. Everyone was happy to be there. They were on fire at Chiropractic and just about helping people. Now, that was my entire reason for wanting to go into healthcare. I wanted to make a difference in people’s lives. So the rest is history from there. Now, the interesting part is I had never actually visited a chiropractor really didn’t want anything about it before I attended Sherman College. So my very first chiropractic adjustment was there in the student health clinic at Sherman College. I often tell my staff now, just with everything that’s happened with COVID and this patient treatment over the last two years, if I were working at a hospital, they’d have fired me along down the bill because I’m going to be way too vocal about we shouldn’t do this. The patient is not number one. And I just, I can’t live that way. So with chiropractic, I’m able to cater directly to the patient. And that’s what matters the most to me.
JAMES CHESTER (HOST): Yeah, I think there’s a high level of congruency when it comes to taking care of people. And I think that that’s really why most chiropractors get into the profession. That’s because of the give love serve aspect of the profession. And that’s the most beautiful thing to me about it is you can get people like better quality of life with just your hands.
DR HOLLY CLARKE WILLIAMS DC (GUEST): Right here, every day.
JAMES CHESTER (HOST): Yeah, you know, like, I didn’t tell you this offline, but me and my team have put together two documentaries on chiropractic over the past couple of years. And we’re working on number three right now called adjust the world. And it’s going to feature people doing mission trips. And yeah, it’s about taking care of people. You don’t have to have money. You don’t have to have health insurance. You only have to speak the same language. And it’s going to show the power of chiropractic, make an impact on the individual’s lives and how like it transcends all cultures and the adjustment, the adjustments like the purest part of chiropractic. And that’s really what most chiropractors want delivered to their communities.
DR HOLLY CLARKE WILLIAMS DC (GUEST): Absolutely. That is amazing.
JAMES CHESTER (HOST): Yeah, I mean, I was just mentioned to you like the some of the things that we’ve done arrived on our accomplished being in this profession. And I think that it does take a lot of influence to change the perception of the public’s opinion of chiropractic. And a lot of people think that health care is insurance. It’s not true.
DR HOLLY CLARKE WILLIAMS DC (GUEST): It is the furthest thing for health care.
JAMES CHESTER (HOST): But they think that that’s their benefits and they pay for that. So why doesn’t it cover chiropractic? And then we have to like rewind and go forward and like go over the tape and like document and like pull things out and like establish like the messaging the right way for people to understand that chiropractic is what it is. And that there was this, you know, conflict with the American Medical Association against chiropractic trying to discredit and eliminate the profession. And we’re still dealing with like the negative brand equity because of that agenda. And that’s why today we still have to explain to people that chiropractic is good for you to do just like going to the dentist.
DR HOLLY CLARKE WILLIAMS DC (GUEST): Absolutely. It literally is just maintaining the body. And I tell patients all the time, you know, you go to the dentist to maintain the teeth and the optometrist to maintain the eyes. The only difference is, you know, your eyeballs aren’t taking groceries out of the car. And your teeth hopefully are not lifting your children up. So you maintain the spine a little bit more because it requires, new requires so much out of it. And you know, unfortunately, you know, health care chiropractic on one hand has been developed in the hand at times. But I know so many fantastic doctors that work their way around that constantly. And one of the best things that I have found is all you need is that one patient who doesn’t have a health insurance cover, or even wants to do someone to have that great experience until everybody, you know, and the next thing you know, you’re a firm.
JAMES CHESTER (HOST): Yeah, you know, I was at this seminar in Colorado called Mile High. I went to the first one. I’ve been in all 10 of them, by the way. And the first one I went to, I was working in the office. I wasn’t like running a podcast, I wasn’t making movies. I wasn’t like out doing the screening business that I was doing. I was there watching the speakers as office staff for the clinic I was working at. I saw this guy up there named Joe Borio. I’ve told the story a lot. But Joe was up there on the stage and he was just like, he must have said it like 95 times, tell the story. And he said, just tell the story. So I just took it to my own volition to say, okay, cool, eventually I’m just going to tell the story. And that’s all I’ve been doing since that first day that I saw that dude up on stage. Joe Borio say, and tell the story, tell the story, tell the story, tell the story. And I think that that’s really why this show became successful. And it’s helped a lot of people understand chiropractic better, not only the professional struggles, but the path that we have to go to become chiropractors.
DR HOLLY CLARKE WILLIAMS DC (GUEST): Absolutely. And you know, and we don’t always, you know, we don’t all take the same route. You know, I’ve had classmates that were third and fourth generation chiropractors and then several of them were like me had never had any experience whatsoever. And even, you know, people that need your finance and social studies. But if they have that fire, they get everything they need right in school and they think over the world.
JAMES CHESTER (HOST): Amen. So let’s talk business a little bit. What are some things that you would maybe share with our chiropractic audience as to ways to do marketing, to grow your practice or things that have helped you personally grow your office?
DR HOLLY CLARKE WILLIAMS DC (GUEST): So of course, you know, I’ve done everything that every other doctor’s done, you know, health screenings and safety meetings at local, you know, manufacturing plants. The best thing that has grown my practice is one, being genuine and treating our patients right. And also, being out of it, it’s not always so much as setting up a table and doing a health screening, but sponsoring the third grade class at the local elementary school and, you know, visiting the pencils and erasers or coming to read stories, bringing the house at the firehouse lunch and just talking about fire trucks and what do you think you should be able to drive? You know, getting out into the community and making connections with people. That’s number one. And oftentimes, you know, with different management companies, it’s always recommended that you live within the community where you practice, which is totally okay. I actually live 30 minutes away from the community that I practice in and even though on the weekends, I’ll, you know, I’ll get out, I’ll go over there and during a week, we’re out talking to people, we’re getting to know local businesses and just being a staple in your community. And oftentimes, that does mean being a help in the community. There’s no point in working within the community and taking away from it if you’re not giving back to it. So that’s number one, giving back to where you are. If you give back to these people and level them, it can’t wait to lay on your table.
JAMES CHESTER (HOST): Yeah, I think, you know, a big takeaway for me after what you just shared with us is keep showing up and show up for your community.
DR HOLLY CLARKE WILLIAMS DC (GUEST): Absolutely. And every year, and this is the last thing every year, Christmas extravaganza. So about two weeks before Christmas, we’ll bring out the blood mobile blood. We have a pink fire truck that supports cancer research. We’ll bring that out. We’ll bring out the local animal show, but we’re bringing out the office to adopt and just bringing those members of the community together. Santa Claus comes. It’s a complete storm, but it’s a place where our community knows. Hey, they’re going to support us. This is safe here. So continuously showing up and being a part of where you are.
JAMES CHESTER (HOST): Yeah, you know, over the past couple of years, I’ve really noticed because I still go out and do a ton of screenings. People are just, they’re looking for chiropractic. They just don’t know what’s called chiropractic. And more importantly, they’re looking for community and they’re looking for a safe place like you said. And they’re looking for people that can actually, you know, listen to them and acknowledge them and serve them. And that’s, you know, customer service even has like diminished over the past couple years. So when they get the chiropractic experience, chiropractors still have a high honor of taking care of people and making sure that they get that Ritz Carlton experience when they show up to a clinic. So I think that that’s one of the things that said chiropractic apart too is they didn’t lose their initiatives to create community. If anything, they had the direct things to do, the things that were important and they stuck to them. And that’s why they survived through that downturn with everything that happened over the past couple of years. And I think that that’s really what makes chiropractic unique distinct and helps it carry forward. So as we roll down this, as we roll down the interview together, let’s talk some things that you do to stay healthy. What are you doing to take care of you as the practitioner?
DR HOLLY CLARKE WILLIAMS DC (GUEST): So even though I’m active in my practice all day, I still have to make sure that one, I maintain my own spine. So I have one favorite chiropractor that I see most. I love her dearly. But if there’s a few, she’s not open to me. I don’t know just about anybody’s table. And making sure, you know, simple things, enough water intake and enough Ritz. We don’t rest at just as people anymore. We have developed this run, run, go, go, never, always busy persona. And that’s not healthy. Taking time to simply just rest your body. And that’s not always sleeping. You know, keeping your feet up almost open and petting your dog back. That’s a quarter of rest. And then of course putting the things in, put into your body when you get out of it. So proper supplementation, the proper food and happiness. You know, not taking one too seriously. If we are constantly popping down and worries, eventually that’s going to cause failure. It’s one of the 11 systems of the body. So taking a break and just letting it all relax. Those are all my key things there.
JAMES CHESTER (HOST): Yeah, I love it. You know, one of the things I’ve done for, I think I’ve meditated almost every day for the past, every day for the past four years. And I think that, you know, there’s Kobe Bryant. And one of the things he did in his mom of method was he would meditate every day at least 10 minutes before he did anything else in his day. And that helps establish your mindset. And when you’re talking about rest, I’m in this program right now that I’m doing called 75 Hard. And a part of that is developing 10 minutes of visualization. And I think that if people just incorporated the pauses of their day and were able to just like really like be with themselves, we could be that much greater for everyone else. So I think the rest thing is like really important for people to like when they’re listening to this episode, like check it out. Start your day as a meditation. Take a pause midday and do some visualization and break up with yourself for a little bit and read a book.
DR HOLLY CLARKE WILLIAMS DC (GUEST): Absolutely. You know, and don’t feel like you have the document every single second of your day, you know, put the phone down and just live in sometimes living in the quiet, just having that moment of peace and silence is so rejuvenating.
JAMES CHESTER (HOST): And then get adjusted, right? Always weekly and make sure that you’re, you know, you have full optimal health.
DR HOLLY CLARKE WILLIAMS DC (GUEST): Yes. Turn those lights on. Absolutely.
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman college of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. LET’S HUSTLE !!!
JAMES CHESTER (HOST): So let’s talk a bit about the future. Where do you see chiropractic going? Maybe two years where you see chiropractic going and say 10 years.
DR HOLLY CLARKE WILLIAMS DC (GUEST): Oh, so many places, so many amazing places. Number one, I do feel like more of this will become more of a primary care provider because so many patients are just disenfranchised with typical medical treatment right now. And unfortunately, like in areas where I live down here in the Greenville area, we were having such a great influx of new people moving here at there’s not enough medical practitioners to go around. So they are greatly seeking another source of health care. So that for sure within the two years, us becoming more of a primary care sort of provider. And you know, we already have that source of patients that that’s who we are to them. But I think that we’ll see a greater percentage of our patient base looking to us for primary care. Within the next 10 years, I see chiropractic in light, so to speak. I think that we will get a lot more media attention and just a lot more this social exposure. And it will become a thing that everybody is aware of. I still find it so interesting that I, you know, out of all the new patients that I have every week, I still run into people that are maybe in their 50s and 60s and have either never been to a chiropractor and never thought that they had a reason for that. And I think that will reverse as we continue. And it will become a part of your household needs such as going to the dentist, going to the eye doctor and so on and so forth.
JAMES CHESTER (HOST): Yeah, I agree with you on a lot of those topics. And I think that as we develop as a culture, we’re losing faith in the medical model that exists right now and we’re seeing the lack of trust within that system. And people are, they’re curious to find a solution to that.
DR HOLLY CLARKE WILLIAMS DC (GUEST): Yes, absolutely.
JAMES CHESTER (HOST): The curiosity is peaked at an all time high now for what they can do. And really the practitioners in the other system, they are more inclined to believe the chiropractic method nowadays. So they’re saying, hey, white flag, I’m coming over and working with the chiropractors now because they’re the ones that are doing things the right way and they’ve held their ground and I like what they’re doing.
DR HOLLY CLARKE WILLIAMS DC (GUEST): Yes. And we’re, you know, we thankfully do have some donors that have realized I can’t think to this and I can’t continuously keep giving this person a pill or a shot. And they have welcomed us into their circle. So I think that we will become much more mainstream.
JAMES CHESTER (HOST): Yeah, because I think people back to the beginning of our show, medical freedom, family health freedom, people are going to want to have solutions. Absolutely. And they’re seeing things that they thought that were good for them being, you know, put into their lives that now they’re their second guessing everything. Yes. I think that there’s a huge chance for chiropractic to take its rightful place and becoming that primary port of entry for people that are looking for something because it is least invasive. Absolutely. You know, we had Les Brown on our show. You know who that is?
DR HOLLY CLARKE WILLIAMS DC (GUEST): Yes.
JAMES CHESTER (HOST): Yeah. So we interviewed Les Brown and he said, the thing I love most about chiropractic is it doesn’t cut it out, drug it out or burn it out.
DR HOLLY CLARKE WILLIAMS DC (GUEST): That’s right. That is amazing. I love it.
JAMES CHESTER (HOST): You know, and that’s just it is like when you do something long enough the right way, it attracts luminaries like that. And you get people to speak the truth about things that matter to them and their families. And they’re just like everybody else. They just want to be healthy. They want to have a mentality. They want to have good solutions for their families and their next generation coming up.
DR HOLLY CLARKE WILLIAMS DC (GUEST): So when you’re quality lines, yes.
JAMES CHESTER (HOST): So when you get a luminary like Les Brown talking about chiropractic, our Grant Cardone, he’s been on our show. He talked about chiropractic. Yeah. And you get people with that type of clout saying what chiropractors need to do better. He always, Grant Cardone told me best known beats best every day.
DR HOLLY CLARKE WILLIAMS DC (GUEST): Yes.
JAMES CHESTER (HOST): So so chiropractors just need to become best known and not give up.
DR HOLLY CLARKE WILLIAMS DC (GUEST): Absolutely. I couldn’t agree more.
JAMES CHESTER (HOST): Yeah, there’s a lot that goes into it. So as I mentioned a couple of people that I think that can help the credibility of the messaging of chiropractic, who are some people that I’ve had influence on you and maybe some of your heroes that have helped you get to where you are today.
DR HOLLY CLARKE WILLIAMS DC (GUEST): So and this is of course rather cliche, but I mean, I will say my mother was my absolute best hero. She passed away in 2021. Her and my dad were married for 46 years and she was just an amazing, amazing person in every sense of the word. And I don’t even know if she realized this, but she kind of fostered a little bit of my health and health care or just my, my interest in it. In her later years, she did a lot of CNA work, but before that, one of her first jobs was at a manufacturing plant. I believe it was the water finishing. And you know, she would have been 71, 22 right now. So she grew up in a different time in a very different world. And I just remember her telling a story of, you know, she was one of the first African-American women that had hired. And unfortunately, the other women did not want her to use their restroom. And at that point, someone might have just walked off of the job for fear of being persecuted or hurt or just not belonging. But you know, she stuck it out and stayed the court. And I believe eventually became a supervisor for that company. So you know, I often tell people she’s such an inspiration to me because she crawled so that I could walk, so that I could get to this position that I’m in now. And when she worked as, you know, a home health care nurse, you know, she walked a lot of people and unfortunately people that their family had kind of abandoned them. And if it weren’t for her, they would have crossed over alone. So there’s no one, she is my hero. There’s no other, there’s no one. This was a fantastic example of strength and perseverance and resilience and just all of the above.
JAMES CHESTER (HOST): Yeah, you know, a lot of people don’t know my story about that too. But my mother, since we’re on topic, I share mother stories. My mother was a nurse’s aide and she worked with Alzheimer’s patients for 35 years. And when I was a bad kid and I wasn’t doing things the way, you know, being a good kid, I’d have to go hang out with my mom at the Alzheimer’s ward. Oh, yes. And I would get out of school as a teenager and I’d have to go hang out and see my mom take care of people and her work didn’t really like that because, you know, I was there, you know, watching her work and she had to like have me there. But my mom was a compassionate caregiver and watching her work with people and seeing like the level of stress that people’s lives were under that didn’t have anybody come to look after them and kind of just forgotten about culture. Yes. And I called my mom the hug lady. And I think that that’s where I get a lot of my sentiment from is being like an alpha male but also being a compassionate guy. I learned a lot from being around my mom too and seeing how she really, she was an unsung hero, you know, and I can see that same sentiment about your mother too, right?
DR HOLLY CLARKE WILLIAMS DC (GUEST): Oh, absolutely. It is just it’s such a thank-letch job at times. And you know, just to be that person that is there with someone until they cross over is just so profound. So your mother sounds like she was amazing.
JAMES CHESTER (HOST): Oh, yeah. She influenced me so much and it’s there’s there’s that old saying is people don’t care how much you know until they know how much you care.
DR HOLLY CLARKE WILLIAMS DC (GUEST): Yes, absolutely.
JAMES CHESTER (HOST): And you know, I think that there’s a lot that goes into who we become. It’s epigenetics. It’s Bruce Lipton’s work. Absolutely. We’re as they say, a product of our environment.
DR HOLLY CLARKE WILLIAMS DC (GUEST): Very much so. I mean, you know, she she I am because of who she was. Just the absolute best person.
JAMES CHESTER (HOST): So let’s transition into chiropractic. Who are some of the people that helped you get to where you are today through the chiropractic profession?
DR HOLLY CLARKE WILLIAMS DC (GUEST): So actually, the very first doctor that introduced me to our state association, Dr. Gibo Sullivan, he when I was a student, I was in student government and he took us to the legislative breakfast. So that was like my first intro into kind of like the behind the scenes, part of chiropractic zone, super interested from there. The doctor that I worked with. So I have been at the same location, thankfully, since I graduated. I graduated June of 2011 and I started with Dr. Katherine Haney in January of 2012. You don’t know what you don’t know until you realize that you don’t know it. When we come out of school, we know how to calculate how to find the segment, how to fix it. But Katherine Haney taught me how to be enough. And you know, that support is just unparalleled. And I’m so thankful that I was able to walk into that sort of environment because so many of my colleagues had horrible experiences going from clinic to clinic with doctors that didn’t really work in there and were just wanted to work them into the ground. And I truly walked into an established practice, just a doctor who was slowly phasing into retirement who taught me everything that I needed. So I owe a great deal of my success to her as well.
JAMES CHESTER (HOST): That’s beautiful. So we’re almost at the edge of our conversation today on Kyra Hustle. Two more questions. Would you mind sharing a miracle story that you’ve seen in your office over the past decade?
DR HOLLY CLARKE WILLIAMS DC (GUEST): Absolutely. It’s been 11 years and, you know, of course, we’ve all seen the general miracle. Somebody walks in crippled and they walk out on their own two legs. So when I graduated and get in practice, I didn’t really have to do that. You have a purpose yet? You know, some people are like, I want to be a personal injury chiropractor or I want to do pediatric sore family. I mean, if you had a spot, I was fixing it. I really hadn’t said a hundred. But indirectly, I have had the opportunity to be a little bit of all of those. I do a great deal of personal injury. This happens really slow now. And in 2017, we had over 10 babies born in our practice that year, all from them and oftentimes cannot seem on their own. So many that we put their little pictures on the Christmas tree at Christmas time that year. But my number one story, this patient and I are about the same age. And she had been married for about 10, 11 years at the time that she started in care with me and had gone through, filled in vitro, filled just everything, could not conceive whatsoever. And she was kind of at her wit’s end. She wanted to be a mom so bad and just it was not happening. And I’ll never forget, she was going through another round of vitro. We were about three months into her care. And she came in and she was like, I need to tell you this so that you’re aware. I’m pregnant, but I already feel like I’m this care. And I told her, you know, no, this is the one this time. And I’m going to cry to take, oh, we’re not going to cry to take. And that one was the one. And out of all of the babies that I’ve had born, that one, he’s my better health baby. You can do no wrong in my eyes because his mom, to be able to fulfill a dream like that for someone, there is no better than just anything in the world. And then the second time she actually ended up getting pregnant, no in vitro, no nothing. She just walked in and it was like, you know, better health babies. So I have several better health babies, but that particular situation was so dear to me to be able to grant another woman the gift of a lifetime. That’s it.
JAMES CHESTER (HOST): That’s all I need. I’m done. So I’m going to tell you from the perspective of, you know, people say there’s a bun in the oven.
SPEAKER_03: Mm hmm.
JAMES CHESTER (HOST): Yeah. Well, here’s the deal. If you can’t turn the heat on, the oven don’t work.
DR HOLLY CLARKE WILLIAMS DC (GUEST): Yes. Oh, I’m using that. I love it. I’m saying, oh, yes.
JAMES CHESTER (HOST): So chiropractic just chiropractic.
DR HOLLY CLARKE WILLIAMS DC (GUEST): The oven is the staker. You can adjust that staker. Oh, I love that.
SPEAKER_03: So the adjustment turns the heat on. Yes. And then the oven works.
DR HOLLY CLARKE WILLIAMS DC (GUEST): Absolutely. Pretty cool. And then sometimes you’re cooking something and don’t even realize it’s in there.
SPEAKER_03: Yeah.
JAMES CHESTER (HOST): Yeah. That’s the miracle of life and the miracle of chiropractic. And that’s why I asked that story because there are miracle stories that touch lives. And just like BJ Palmer said, you never know how far some far reaching something as you may do or say today will have an impact on the lines of lives tomorrow. That little boy might become the next chiropractor like a Jedi.
DR HOLLY CLARKE WILLIAMS DC (GUEST): I hope so. And have their gifts. Oh, my very health babies. I love all of them, but he’s just my special.
JAMES CHESTER (HOST): Yeah, for sure. So last question. If you’re the last chiropractor on planet earth with a profession survive.
DR HOLLY CLARKE WILLIAMS DC (GUEST): Absolutely. I’d be tired, but absolutely. You know, you treat everybody fairly adjust as many as we can and just keep on all people.
JAMES CHESTER (HOST): Amen. Amen. And I really appreciate you spending some time with me today on episode 534. Is there anything I didn’t ask you that you would like to share with your audience today?
DR HOLLY CLARKE WILLIAMS DC (GUEST): I really know you’ve got faces on the key things that you know, I wanted to share. Just keep adjusting, keep feeling and keep changing the world.
JAMES CHESTER (HOST): Amen. And if people want to connect with you, where can we send them to?
DR HOLLY CLARKE WILLIAMS DC (GUEST): So probably the best way to reach me via Instagram. It’s Dr. Holly Club Williams on Instagram. And then I’m on Facebook under the same name. So or either I’m not clinic website, which is very hard.
JAMES CHESTER (HOST): Better health care.
None: Practical.
JAMES CHESTER (HOST): All right. Well, if you guys want to get in touch with Dr. Holly, go to betterhealthcarepratic.com or check her out.
DR HOLLY CLARKE WILLIAMS DC (GUEST): It’s actually better health dash chiropractic.com.
JAMES CHESTER (HOST): Better health dash chiropractor.com and check her out on Instagram. And Dr. Holly, appreciate you spending some time with me and talking all things chiropractic today.
DR HOLLY CLARKE WILLIAMS DC (GUEST): Absolutely. It was my pleasure.
JAMES CHESTER (HOST): Yeah, I had a lot of fun too. And with that being said, I close out by telling everyone you’re just one story way. Keep hustling. I’ll see you guys on an episode and have a good night now.
JAMES CHESTER (HOST): Thanks for listening to Chiro Hustle. Don’t forget to subscribe, check back in next week, and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman college of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. LET’S HUSTLE !!!
Ditching the Drugs Skipping the Scalpel with Dr Michael Rubenstein DC – Chiro Hustle Podcast 533
Feb 08, 2024
Dr. Michael Rubenstein has previously held various positions within the sales and marketing sector; much of his background has been in business development, customer relations, and helping companies improve their business models and overall customer engagement. He is proud of his ability to help businesses thrive; this includes his own busy practice.
While on his journey, he knew there had to be an even better way to keep more of his patients from drugs and surgery, avoid tedious insurance claims, and increase “private pay services”. Actively searching for ways to achieve this, he became fascinated with deep tissue laser therapy. As he became more and more acquainted with the high-powered, deep tissue laser and watched his own patients achieve amazing results, it was clear this was a secret he needed to share with more like-minded practitioners. As a Co-founder of The Laser Masters and the Relief Now Methods, Dr. Mike will help guide you on how to increase your “private pay” revenue, help more people, and improve the way you currently practice. Dr. Mike shows doctors how to achieve financial freedom – taking the power away from insurance companies and bringing it back into the hands of the doctor, all while helping patients achieve their most optimum health!
When he isn’t actively learning about laser technology or ways to improve his business, Dr. Mike enjoys spending time with his family trying new restaurants and at the beach enjoying the South FL weather.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. LET’S HUSTLE!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 533 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Michael Rubenstein, and if you want to hear our conversation about ditching the drugs and skipping the scalpel, stay tuned. Yes sir! Welcome back! This is another episode of the Chiro Hustle Podcast. Today I have Michael Rubenstein coming on from South Florida. I’m really excited about this interview today because we’re going to get laser focused. We’re going to go down. He says that he has been fascinated with deep tissue laser therapy, and I’m really curious to see how this helps more people. I even have my own laser story. So I’ll share that during today’s episode. But before we get jumping into this one, I’ll let everyone know the big why. Why do we do what we do over here at Chiro Hustle? First things first is the most important part, freedom of speech. We’ve never censored anyone on the show. We let everybody speak their mind. We believe that the First Amendment is integral to the process of humanity. We also believe in medical freedom and family health freedom. They’re not the same things, but they really matter to all of you and our listeners. And then we get into more chiropractic. We do protect the sacred trust. That’s BJ Palmer’s last words. If you want to know more about chiropractic, go and look up BJ Palmer’s sacred trust or BJ Palmer’s last words. You’re going to learn more about chiropractic than you ever knew before. And then we go a couple layers deeper. We do support subluxation based chiropractic. That’s a big word. Please don’t remove it from our schools and don’t remove it from the language or the lexicon of this profession. And then lastly but not least, we do believe in inate intelligence and universal intelligence. We believe that when man or woman of physical is adjusted, it connects them to man or woman of spiritual. With that, that’s the intro. Michael, welcome to the show.
DR MICHAEL RUBENSTEIN DC (GUEST): Thank you for having me. It’s always a pleasure to connect with the like-minded individuals. So I’m happy to be here.
JAMES CHESTER (HOST): Yeah, man. We really hit it off. And I was telling you, like, you know, like I was doing these like these things where I was hanging from this bar and I was getting this tension in my neck and laser helped that. And I think that a lot of times people, you said ditch the drugs and skip the scalpel. And I think a lot of times people are looking for something to help them. They just don’t know it’s chiropractic. And a lot of chiropractors are starting to look for other methods to help their patients because they’re sicker than ever, man.
DR MICHAEL RUBENSTEIN DC (GUEST): That is not a understated statement right there because, you know, I’m still in practice and on a daily basis when we have new patients come in, we have more people saying, you know, I was, you know, they asked me to get surgery. They want me on these drugs. They prescribe XXMI. And they’re like, I just don’t want to do it. I’m tired of doing this. You know, and I’ve been to Kyros before and helped a little bit. And I just want to do a full body, you know, recap it and help me like, what can you do? So people are seeking out these new treatments. Chiropractic is great. You know, all the therapies that are offered at Chiropractic, obviously are great. But we chose to focus on laser therapy because of the amazing things that we’ve seen. Yes, we do solo jobs. We do believe in subluxation based chiropractic. We do that as well. But we have patients that come in that seek out our practice. And so because we specialize in a way with laser therapy. Okay. Go ahead.
JAMES CHESTER (HOST): Yeah, I was just going to say a lot of times when people are subluxated, Bob Brooks, the guy that had a group called Taking Care of People, rest of Seoul. He was one of our interviews early on. But he always would tell me that the issues are in the tissues. And that when somebody’s subluxated, it’s causing inflammation around a spinal joint. And I used to do talks at our local chapter for, gosh, what is it, the Chamber of Commerce. Okay. And I was on a professional networking group. And I worked in a clinic for six years. And the docs would make me go, well, they had allowed me to go, not make me, but they had allowed me to go to these networking events and represent the clinic, which I thought was kind of a pain in my butt. But I got to work on my speaking skills.
DR MICHAEL RUBENSTEIN DC (GUEST): 100%.
JAMES CHESTER (HOST): And one of the things I learned was that if you could relate chiropractic to anybody, you could get breakthroughs for them. So when I tell people you have issues in the tissues, I would actually show them what it looked like when somebody had an abscess tooth. Okay. And then I would say this is what it looks like. The tissue, the soft tissue around your spinal joint, when it’s painful. When your back doesn’t feel good, you have a cranky hip. I was like, you see that gum with that swelling around that gum and that tooth? That’s what it looks like around that joint in your spine.
DR MICHAEL RUBENSTEIN DC (GUEST): Wow. That’s a great representation. I like that.
JAMES CHESTER (HOST): Yeah. I was like, if you want that to get better, you got to see chiropractor. Nothing else is going to do that. I was like, if you take some type of an Advil or something like that, I was like, all you’re going to do is numb that down, but that abscess tooth is not going to get better. Does that make sense? And people were like, whoa. So by the end of that talk, I’d close like four to five new business people to come in from that group that mostly everybody in those groups came to saw us anyways. But it’s interesting when you can really connect it and dial it in with somebody and make it so like obvious that like just having a pain in your neck isn’t just a pain in your neck. And that’s why I think that laser or something that’s really important for people to consider because, you know, it’s not just the adjustment that’s going to get people better always.
DR MICHAEL RUBENSTEIN DC (GUEST): Well, that’s exactly. So it’s funny that you say that. So the way that kind of I talk about it in my office and how we talk to our doctors about it is that, you know, you could be a chiropractor with a laser or you could be a chiropractor and then have a laser pain center. Having the differentiation does a lot of things for your practice, especially our doctors and how we show them how to do it. And the two big things that you’ll see and that is very worth noting is that you’ll people that’ll come in your office that would have never walked to the doors because they would never go to a chiropractor, whatever the stigma may be in their head. So now they’re coming in for, you know, pain based treatment to get them feeling better. And while they’re there for something that they want, you cannot teach them what they need via chiropractic. There’s so many patients that have come through my doors that didn’t even know at first, you know, we were chiropractors. They saw laser pain. They saw this and that, you know, a friend sent them in what have you. But after getting true with laser and getting results, they’re like, what else do you guys do here? You know, stuff like that. And then we teach them about chiropractic. Then they become a chiropractic patient. So laser can be that initial phase to get them through the door, right, and get them better, build that trust. All right. And also laser therapy also helps with around the joints. If there’s pain and inflation around the joints, maybe they’re too tight. You can’t adjust them. You can do laser on those surrounding areas to make the tissue less inflamed to get that better adjustment. I see that all the time too. So, you know, it’s not taking away from chiropractic adding laser. It’s actually adding to it and adding to how many people we can help and from different extremities to joints, um, to, to, to sciatica, stuff like that too. Like there’s a bigger mission and purpose behind the whole thing.
JAMES CHESTER (HOST): Yeah. I, I think what you’re saying makes a lot of sense. And when, when people think about like getting better, like most people don’t care. I mean, I’m just being honest. I’ve been working as a 14 years. Most people don’t go to the chiropractors because they’re like, I just want to feel better. Like not, not just because I mean, they want to go because they want to feel better, but it’s not just because they’re like already feeling great. They usually go to the chiropractor because they’re not feeling good. And it’s not just because somebody’s like, Oh gosh, I run marathons. I just want to like optimize my body. That’s like one in 10.
DR MICHAEL RUBENSTEIN DC (GUEST): Yeah. But most people don’t know how badly they feel because they’re so used to feeling that way. Right. That one person, maybe their whole life, you know, they’re, they’re living very dim down. Maybe they have a pain in their foot, but it’s just like I have, I’ve had it for so long. I don’t even realize I have it. It’s just part of my life. And I have that happen with patients all the time too. Like, like after coming to see us for a little while, even just for chiropractic, right? They’re like, Oh wow, like I didn’t realize I could feel this good. Right. Or even with laser, I don’t realize like I had pain in my elbow, but it was just there. Right. I thought it was just part of my life.
JAMES CHESTER (HOST): And then you got to reexam them.
DR MICHAEL RUBENSTEIN DC (GUEST): And they’re like, Wow, I could do this. I could do that. It doesn’t hurt when I do this. I can play basketball for six hours. I feel great. Like thank you. I can do that because they weren’t living at their full potential. Their nervous system wasn’t opto optimally functioning. And we gave that to them. So it’s amazing to see that.
JAMES CHESTER (HOST): Yeah, you know, I back to it again. Like, when I worked in a clinic, I would do the reexam sometimes and the doc was busy. Sure. And sometimes I’d ask people like after their seventh visit, that’s when we do them and people sometimes they were feeling so great. They wouldn’t even remember why they started. I’m not even kidding you. Like I would ask people like, Hey, do you remember what your initial complaint was when you first came in here? No, I’m like, bro, you could barely walk or do you remember those headaches? Like it was a 10 out of 10 here. That’s on our notes. And you tell me you don’t even remember what you came in here for.
DR MICHAEL RUBENSTEIN DC (GUEST): And it’s funny because that happens a lot too. Like they don’t even because it’s like sometimes people want to realize the absence of something. Right? Maybe someone was like, I was brushing my teeth, bending over at the sink and I would have this sharp pain in my back. And then you ask them about it two weeks later and like I said that, like, oh, it’s right. It doesn’t happen anymore. It’s weird and it’s like some phenomenon that happens, but they just don’t remember it. It’s strange.
JAMES CHESTER (HOST): And, you know, but when people come in, you also get them tuned up with thinking about, you know, the different, you know, baseline things of life. Chiropractors like drink more water, get more sleep, exercise, get sunshine, eat real food. And then when people start getting like chiropractic and then help with laser, their body is healed naturally. You know, I tell people, an intelligence is always on the job. If I cut my finger, I don’t have to look at and tell it to heal. It’s going to heal naturally. And that’s the beautiful thing about the chiropractic adjustment is when you correct that vertebral subluxation, the body gets a chance to heal naturally. And I think that that’s the real cool thing about this profession is why, you know, you, you create these relief method centers, these laser centers, helping people with pain. It also gives people a gateway into the chiropractic lifestyle.
DR MICHAEL RUBENSTEIN DC (GUEST): Exactly. It’s another portal of entry for doctors. And you know, a lot of the doctors, I mean, I would say most, because we have about 40 plus offices at this point that are relief now, laser doctors. And you know, their whole practice is elevated, right? Whether it’s not just about the laser, right? Yeah, the laser brings more people in because it’s new and it’s fresh and how we position and talk about it, which is awesome. But there are 10x in the practice because it’s breathing new life into the practice. We have a lot of guys that we’re getting so burnout from chiropractic simply because a lot of these guys, you know, don’t get paid and women to don’t get paid with their work. The insurance companies are so difficult to deal with. Most people want to use their insurance. And it’s funny. People will come in gladly spend a good amount for laser therapy, but if you tell them an adjustment, 50 bucks, they’ll be like, no, my insurance doesn’t cover the adjustment. I don’t want to do it. But they’ll gladly pay $300, $400, whatever dollars for laser therapy packages because it’s different. It’s new, right? So it’s such an interesting way of thinking everyone is, you know, not everyone, but most people now are just, I want my insurance picks to paying a lot for their insurance. So I understand that mindset. But when you explain to them that the insurance only covers certain things, other like, well, I just want to cover that until you explain how laser works and then they trust you. You’re getting them better and you go, you know, let’s check your, let’s check your hips today for an adjustment just to make sure you’re walking. I know your knees been bothering you. Right. So it kind of all feeds together and by bringing in, you know, laser or offering laser differently, or being a chiropractor with a laser paint center, it breathes in life into the office to raise the office as a whole, right? So you’re vibrating now on a higher level because you’re helping people that you knew would never come to see you just for chiropractic. And now you can actually treat them as chiropractic patients.
JAMES CHESTER (HOST): Well, one of our top tier sponsors of our show is called BTSL Industries and they run a couple of products, the one on my hat, it’s called the M-Sculpt Neo. Okay. And they also have the M-Cella and they have the M-Face, which are non-surgical ways of rehabbing people’s bodies. Like if you do like an M-Sculpt treatment, it’s the equivalent of doing 10,000 crunches in a 30 mile session. If you do the M-Cella, it’s a chair. It was brought to the market for urinary incontinence, urge and stress.
DR MICHAEL RUBENSTEIN DC (GUEST): Oh, I’ve seen that actually.
JAMES CHESTER (HOST): Yeah, yeah, yeah. So these things, I told the phrase I gave to them is it gets people better faster. And I think the same thing for lasers. And that’s where I get a chance to maybe tell the story if I count about like, I was hanging from these bars. I was listening to this Joe Rogan podcasting on this doctor, Peter Teon there. And Peter Teo was saying, hey, as people age, they don’t have better balance and better vitality typically. He’s like the best way to get better balance and vitality is having grip strength, which I thought was really wild because I was brought up in the chiropractic biophysics world. I was trained as a traction technician. I did 500 traction setups a week. It was like the coolest part of life is rehabbing people’s spines. But when I was doing these polls, because he said, if you want to increase like your strength over time, you have to like hang from a bar and build your grip strength because most of the time when people get like disabilities as they get older, they fall. And like instead of if your grip strength is good, you’ll like fall and roll. If your grip strength is poor, you like splat and like you like injure yourself or break a hip or break an arm or dislocate a shoulder or something. But he’s like, if your grip strength is good, you’ll have a better chance of rolling out of it. Basically, he says that it’s a direct link to vitality. Oh, wow. So anyways, I’m doing this thing. I’m hanging on to these bars every time I go to the gym, like five days a week. And I started getting like this like really sharp pain in the back of my neck. And anyways, I’m down at this event with Mark Santa in the remarkable practice. And he had a vendor there that was doing laser had like this big like honky in class four laser and I said, Hey man, I’ve been hanging on to this bar and I’m getting these things going on. Do you think that would help me? And he did it for three minutes. Felt like a little warm because it’s right on my hairline. You know, if you get on hair with a laser kind of warm, class four laser actually produce
DR MICHAEL RUBENSTEIN DC (GUEST): it’s not producing heat. It’s the actual jewels of energy going to the tissue, which produces a heat that you feel. So it’s the energy actually going to the tissue.
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. LET’S HUSTLE!
JAMES CHESTER (HOST): So anyways, when it’s on your hair, it feels different. It feels hotter. Yeah. So I was feeling that and then the next day he did it again that night I went and worked out the hotel gym and I was hanging from this bar again. And I haven’t had that since then, man. So I became like really like interested in the laser world after I had that result. So I know there’s a lot of people out there that are dealing with things like you said, something in their knee, something to go back, something in their shoulder. And they just don’t know what to do. And they’re thinking of taking like opiates or thinking about, you know, whatever it is that doctors that aren’t chiropractors give people these days, I don’t know what they give people anymore. But most of the times people turn to addicts.
DR MICHAEL RUBENSTEIN DC (GUEST): It’s really just like if you’re not going to a Chiro or, I mean, a deal can help a little too. But a lot of times like on the medical front, it’s surgery, it’s drugs, it’s injections. I mean, it’s not the things to actually eat better at the cause. It’s to massive symptoms. And yeah, maybe eventually your body will heal it, you know, because a lot of people you know, come into my office too. Like they’ll tell me, oh, yeah, I had a wrist issue, but I was taking anti-inflammatories for three months, like three months. How’s your stomach feeling? Right. But like, oh yeah, my wrist went away, you know, cause the, and they make this connection with the NSAIDs that it helped them heal. Right? But it’s really just it masked it long enough for the body to heal it on its own. So how much quicker could that risk the feel of you did laser where you got it adjusted and you got your cervical check for cell relaxation. So it’s a bigger picture and mission. You know, a lot of people don’t realize the detriment that they’re doing to their health by just staying on the strokes for a long term.
JAMES CHESTER (HOST): Yeah, you know, as, as we get to it, it’s, I always try to tell people it’s not us against them, but I always urge people to, if they’re going to ever have some type of medical intervention, whether it’s over the counter or prescription that include chiropractic in that, like don’t stop doing chiropractic services or getting adjusted just because you now have some other medical intervention. So if you get a surgery, still get adjusted. If whatever’s going on, if you’re pregnant, still get adjusted, you know, I think that a lot of times people are like, Oh, I got to do this because, or I can’t do that because I’m doing this now.
DR MICHAEL RUBENSTEIN DC (GUEST): Correct. And I see that too. And I tell patients to listen, if you have an issue, you break your arm and the bones poking through you need to, you cut yourself and need stitches. Yes, go to the go to a medical doctor, go to the hospital, get it fixed. Then come see me. Don’t go see me first. Take care of that, get mended up and then we’ll adjust you, right, to help with these nerve interference with you laser over the area after the tissue or after the stitches come out, stuff like that. So, you know, everything has its place. Unfortunately, the model that’s bestowed into, you know, United States, if you will, is backwards. It’s always invasive first and then least invasive. It should be the other way around. It should be chiropractic, laser, diet, exercise, you know, meditation, hydration. And then, okay, let’s check the medical route, right? Let’s go then invasive. Okay, maybe then we need to get some injection because nothing else is working, right? But it’s just so backwards. It’s just, it’s frustrating.
JAMES CHESTER (HOST): Well, it goes back to chiropractic philosophy and that’s limitations of matter. Yes. Somebody’s 40 years old and they haven’t taken care of their body for so long. There’s only so much that any skilled chiropractor is going to do.
DR MICHAEL RUBENSTEIN DC (GUEST): Correct. It’s just, there’s limitations to matter, right? So, um, that’s all the patients too, right? You know, they go, how long is the laser going to take to use or how long is the adjustment going to hold or how long is it going to take? And I was like, listen, I only have a general idea, but again, if you came to see me in 1999 or, you know, whatever it was, I can only do so much of the 2023 version of you, right? You’re now 50 years old. So you got to take that into consideration. This is the model for five years. If you saw us five years ago when it first started, yeah, we could definitely get ahead of it more so. But now it’s five years later, it’s a chronic issue now, right? So I’m going to help you as much as we can. I’ll give you the best effort and the best treatment we can, but I can’t promise you how it’s going to work at this point because it’s been so far, right? It’s about getting in front of it. And that’s what patients need to understand people need to understand too. You need to get in front of your issue before it happens hopefully, but even, you know, as soon as it happens, get treatment. Like I hurt myself in CrossFit the other day, hold some of my back or you have to go to one of my docs who’s local. It’s like, Hey man, I need to come in. It was within 12 hours. I needed to get something done. I needed to get some laser on me. So I did laser and adjustment. I even got cupping done. I mean, and next day I was better. Right? Now if I were to let that sit for three days, four days a week, how much worse would it have gotten? Right? I’m going to miss workouts. I would miss, I would have been harder to adjust patients and see patients. I spent time with the family and my daughter and you know, all those little things that happen people don’t think about because they’re like, Oh, well, I’ll just, you know, I don’t need to see anybody. I’ll just let it go. But if they were immediate in their action and did everything with intent, you get fixed. Right? They wouldn’t need to go in on to medical route or, you know, or the pain relieving route. Just go to the source of the issue.
JAMES CHESTER (HOST): Yeah. People just don’t take care of it quick enough and then they get it. Then something manifested that now takes a lot of care and a lot of time and a lot of effort. More importantly, it takes like your resources, your time and money. But yeah, when I think about these types of cases, when I worked in a clinic, I would kind of explain people’s health like a spring. And if you don’t take care of yourself a long time, the tension in your body builds up like a spring will get tight. And after time, the spring will eventually pop because of the tension on it. And I said, that’s a lot of times what happens with the spinal segment in your back. Like it just, it’s so much tension built up with lack of mobility, lack of stability. And then too much strain and movement where it’s not a strong enough core that eventually something’s going to give. And it’s usually one of the segments in between your 24 movable spinal segments, which is a soft part in the middle called a disc. And I was like, a lot of times people don’t realize that, but that’s like goes directly to the organ system. So if you have pain there, it means that your organ system is not organized. It means that there’s a disorganization and disease. I was like, so when we have to like, un-take the tension out of you, we have to remove the tension out of your nervous system. That takes a while to unwind and take that tension out of that spring and get it back to the point where it’s like, has spring in it again. And it would really make sense to people like these analogies that I’ve learned to use with people over the years, like people are like, yeah, that does make sense. And I would go, and there’s like this buckle here. So if we can pull a pull through there and we can restore the curve there, now this point of tension’s gone. And now we can get you back to a point of like mobility and stability. Yeah.
DR MICHAEL RUBENSTEIN DC (GUEST): And the other thing too, the patients come to see us when they were suggested to get an MRI. Maybe they have sciatica, let’s say, but the sciatica’s caused by herniated disc. But maybe if they took the time like month a year prior to the herniation to get adjusted, to get mobility into the spine, herniation, never what had happened. And a lot of the times when they come in for a discrimination and they have the records with them, I go over their MRI and I explain it to them, they go, wow, like I got this from this orthopedic and they never explain. They just told me I had a herniation. And them, they don’t know what it is. I break it down, explain exactly what’s going on, exactly what happened and how we can correct it and how the best costs to help get sucked back in the best we can with inflammation. They’re like, wow, thank you. Just for explaining it. A lot of these people that come in, they have no idea. They’re googling stuff. They don’t want a herniation or a bulge’s. They don’t know what an syndicated disc is. So the lack of education from automatic providers is also troubling because they’re not explaining what’s going on. All right, well, this is what you have, you need a shot, any surgery. That’s all they can do. I’ll give you some pills.
JAMES CHESTER (HOST): Another life run.
DR MICHAEL RUBENSTEIN DC (GUEST): Yeah, exactly. And so we also started doing laser disc decompression, right? So just give you an idea. And we have patients that have been getting adjusted that see that and seeing other chiro’s and they’re like their last resort. So they come in for non-surgical spinal cord compression that we combine with laser and we coined it laser disc decompression. So I was, and we have a table where we actually do it prone as well. So we can do laser at the same time, which is really cool. But I explained to these patients that like what the disc is, the anatomy of the disc. Like what I say to them and for some people might not know, like I super explanation. I tell them that the disc is 86% fluid. There’s no nerves to the disc. There’s no blood supply to the disc. The only way the disc is healthy and hydrated is by the spinal bone, when you go around it and you’re by your galley movements throughout the day. And those movements bring fluid nutrients option into the disc and then add the disc into this canal almost like a pool filter. And they go, okay. They go, yeah. So what happens is this is called the pump mechanism, but it could be a trauma. It could be a fall. It could pick something up too heavy. It could be age and the pump mechanism can break. Hence, now you’re more subtle than herniation and bulges. And I tell them like, oh, wow, I’ve never heard that explanation before. I was like, well, yeah, like that’s what you’re going on. And this is how we can help correct it and fix it. But it’s a lot of education too. Right? All these little things help. I feel like the patients that understand exactly what we’re doing and how we’re doing it in the process, they get better because they trust the process. So slow.
JAMES CHESTER (HOST): Yeah. And I really believe in the decompression model, like people don’t know what like a derailment of quality of life is until they get a hot disk in their lumbar spine. Oh, yeah. Like if you want to see somebody’s life go from vitality to like worst days ever, give them a hot disk, put some compression on the sciatic nerve.
DR MICHAEL RUBENSTEIN DC (GUEST): Oh my God. You know, I people limp into the office and you feel for them because I’ve never had that. But I’ve never before, you know, you know, first and you know, you just see the look on their face and they’re only relief if any, right? Because sometimes it doesn’t work. They could pump them again, pain-veged, you know, ejections, surgeries, or we got to put you under to fuse this area or do a disectomy or, but they’re like, no, like there’s got to be a better way. Like I’m not doing that because they’ve heard the horror stories that heard of the back, this failed back surgeries and they’re not people are more educated now than ever.
JAMES CHESTER (HOST): So we talked about the power of laser. Sure. We talked about how the medical system has kind of gone the wrong direction with a lot of these cases and how we could better have a least invasive first. And that’s like a preferable stance for I think most of our listeners, 20% of the chiropractic population listens to our show. So people that are really interested in this, let’s talk to them about the business model. How do you do what you do and how can it like benefit people that might want to consider having one of these relief now method centers?
DR MICHAEL RUBENSTEIN DC (GUEST): So great question. So we show doctors, we are a laser practice growth company and we show doctors how to help more people through laser therapy. And the business model is simply we help them show that there’s a great value in the differentiation of a chiropractic and a laser pain center. So for example, it’d be Jim Chester chiropractic and Jim, forgive me, where are you from again?
JAMES CHESTER (HOST): Grand Junction, Colorado. Okay.
DR MICHAEL RUBENSTEIN DC (GUEST): And it’d be Grand Junction Laser Pain Center. So you have the differentiation of both practice and the doctor’s office of chiropractic and laser pain center. And you branded as such and you got to think of the Dunkin Donuts Baskin Robins model, right? So people were going to come in for ice cream, they were going for donuts, maybe they’ll eventually mix or crossover. What we find when this happens, you’re going to get people that come in A, better by the chiropractors. And I’m not saying still people’s patients, but some chiropractors, especially down here in South Florida, there’s so many chiropractors, any doctor in chiropractic can tell you, any person probably can tell you, but it makes that change, differentiation, differentiation in your practice. So you help people that see have other chiropractors that will never come and see you before because they’re real that a chiropractor, where you’re coming down to see you for laser therapy. People will never come to see you because you’re a chiropractor at times due to the negative stigma. We don’t believe it to be a negative stigma, but there are still as unfortunately, both will come to see you if you’re a laser pain center. You also have people that have tried further distances to come to you. We had a gentleman before we had a few locations in Orlando, he was driving from Orlando to South Florida in the plantation area where our practice is, and just to give you a distance, it’s three and a half hours each way. So he was driving three and a half hours to us, wouldn’t even get a hotel room, drive three and a half hours back for a consecutive series of treatments. And we said, hey, I remember his name, but he said, hey, Jim, we could find someone up there and say, no, I like how when we spoke on the phone, how you talked about laser, how you explain laser, hate position laser, you guys, I give you the experts, I want to come see you. I don’t care how long it takes. And not only did he get better, what are you raved about because it’s how you position yourself. And that’s how we help these doctors position themselves as laser pain centers because you could be a chiropractor with a laser or you could be a laser pain center. So it’s about that’s kind of like how we teach the doctors is more to that, but that’s at the basis.
JAMES CHESTER (HOST): Yeah. And the thing I like about that, that messaging that you just shared with us is there’s a saying that how you do one thing is how you do everything. Correct. So I really believe that anybody that’s considering having laser into their office, they should consider joining the laser masters group that you have and learning in the ins and outs of the business. I know you guys don’t do sales of lasers, but I think it’s a really good place to learn more about class for lasers and the business model that you guys help implement for practitioners that want to take their practice to the next level. I say this almost every time I sent over like seven questions to go over on this interview today. We probably didn’t touch on too many of them, but is there anything that you really wanted to touch on on that question list that I didn’t ask you?
DR MICHAEL RUBENSTEIN DC (GUEST): Well, what I can tell you, well, first thing is where do I see the chiropractic profession in about 20 years? I see it better because I think there’s been more technology to help doctors and it’s greatest adjustment by hand, but I think the more that we can change at the times, whether it be laser or whether it be certain vibration plays, I think that’s going to take people to the next level. And I think with with AI, it’s going to hurt a lot of people on a tech front, but with our hands and what we can do with lasers and other therapies in the office, that will never be disturbed. Anything people are going to want to seek that out more because that personal touch is going to be gone. If you were going to want to seek the brick and mortar stuff out more and I think in 20 years, we’re going to be busier and never because people are going to finally go, I’m not trusting the medical model first. I know it has its place and we’re educated now. I’m going to go see my chiropractor first as my primary doctor to stay healthy and be healthy and that’s where I see it going.
JAMES CHESTER (HOST): Well, that’s one of the reasons that I brought on partners like BTL Industries, like I said with the MSCOPE because people better faster. And I think the same thing for laser care is it gets people better faster. And if we can do anything to biohack the physiology of a person that has an injury or that is dysfunctional or has some type of a pain response, we can do better for people as a whole. And I really believe that people in 20 years are going to be more inclined to want full body health and wellness. And people’s posture is crap right now. And it’s not getting any better and people are sedentary. When I got into this profession 14 years ago, back then they said sitting is the new smoking. So now sitting is like pretty much people’s quality of life and people are exercising more. They’re heavier. They’re not taking care of their bodies as well as they used to. There’s less money for them to spend on quality calories to put into their body. And I mean, there’s a lot that we can do with laser and there’s a lot that we can do with full body health and wellness. Absolutely. I appreciate you jumping on today and talking to us about anytime I’m in about how the laser the part of chiropractic and how the profession can intersect with laser care.
DR MICHAEL RUBENSTEIN DC (GUEST): 100% anytime I’m here, I’m here to educate and help and everybody grow up because at the end of the day, like I said earlier, it’s a common mission and goal. I mean, whether you’re this technique or that technique or your straight chiropractic or your hate modalities, you could literally hate your laser. I really don’t care. The whole common goal from all of this is to help more people. Again, like I said before, get to the drug, skip the scalpel and help more people live and thrive and get away from drugs and surgery. I mean, that’s why we do this to help more people. And no matter what modality or way you do it, that’s why we’re all here. So a rising tide lifts all ships, right? So, you know, together as one we can help more and more and more people.
JAMES CHESTER (HOST): So Michael Rubenstein, I appreciate you being episode 533 of the Chiro Hustle Podcast.
DR MICHAEL RUBENSTEIN DC (GUEST): Thank you, sir. I appreciate you having me on.
JAMES CHESTER (HOST): Yeah, man. I look forward to future conversations with you and see how we can help more people together.
DR MICHAEL RUBENSTEIN DC (GUEST): 150% I’m there.
JAMES CHESTER (HOST): Yeah, man. So if people wanted to work with you and connect with you further, where can we send them to?
DR MICHAEL RUBENSTEIN DC (GUEST): So first thing is you can go to our corporate site, which is the laser masters.com. And then if you want to check out our national directory website for all of our relief now doctors, it’s reliefnowlaser.com. And then you can message me on my Instagram, docroob24. So D O C R U B E the numbers two and four and message me any questions. We want to know more. Love to help you out.
JAMES CHESTER (HOST): Great, man. So if you guys want to get in touch with Dr. Michael Rubenstein, go to the laser masters.com reliefnowlasers.com or docroob24 on Instagram. Great man. So I’m going to close out by telling everyone that you guys are just one story way. Keep hustling. I’ll see you guys in the next episode. Bye for now, doc.
DR MICHAEL RUBENSTEIN DC (GUEST): Bye. Thank you.
JAMES CHESTER (HOST): Bye. Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. LET’S HUSTLE!
The Doctor that makes People Stronger with Dr Steven Franson DC – Chiro Hustle Podcast 532
Feb 05, 2024
Dr. Stephen Franson is a true champion of the Chiropractic Wellness Lifestyle who packs deep experience from over twenty years of clinical practice.
Known as “The Systems Guy”, Franson is the founder of The Remarkable Practice, an innovative coaching and consulting company that helps DC’s create a remarkable practice as part of a remarkable life.
Stephen is also Co-Founder of Chiro Match Makers, a specialized placement service that matches the right chiropractor with the right opportunity.
A sought-after international speaker, author and teacher of Chiropractic Business Success; Franson was listed as one of the Top 25 Most Influential Chiropractors in 2017. You can read his best-selling book, The Remarkable Practice: The Definitive Guide to Creating a Successful Chiropractic Practice.
Franson graduated from the University of Vermont (91) and Life Chiropractic College (96) and opened Franson Family Chiropractic (97) which became one of the largest wellness clinics in the world.
Stephen lives a Remarkable Life in New Hampshire with his wife Camilla (DC) and their two children, Sam and Emma Grace. You can usually find them on the beach, enjoying their family favorite past-time: surfing the frigid waters of New England all year round.
The Remarkable Practice:
The Remarkable Practice equips Chiropractic Teams to optimize their results in Attraction (marketing and lead generation), Conversion (value creation, communication and sales), Retention (relationship building, value deliver and Ideal Patient creation) and Team Building (creating World-Class Teams) through all 4 Seasons of the Chiropractic Career: Launch, Build, Scale and Exit.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s HUSTLE !!!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 532 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity to interview with Dr. Steven Franson. If you want to hear the story about how he became the doctor that makes people stronger, stay tuned. Welcome back. This is another episode of the Chiro Hustle Podcast. Today I have Dr. Steven Franson with me. We’re going to talk about some remarkable stuff, remarkable practices. Really, we’re going to nail it down with a launch build scale exit strategy systems that they run. They call this guy the systems guy, so we’re really going to get granular on that one. We’re also going to tell his story about how he got into chiropractic, but before we do that, I’m going to let everybody know our big why. Do we do it? We do over here at Chiro Hustle. Well, first things first is the First Amendment. That’s freedom of speech. It’s pretty important to us. I hope it’s important to you. And then medical freedom and family health freedom. They’re not the same thing, but I hope that we can stand for something because those things really matter to me, and I hope they really matter to you. Next then the line, we do support BJ Palmer’s Sacred Trust and protect that in regard to it well. If you do not know what that means, go to your favorite search engine and look for BJ Palmer’s Last Words or maybe search for BJ Palmer’s Sacred Trust, and you’re going to have a better understanding of this beautiful professional chiropractic after that. And then we get into a little bit further, we do support the Subluxation Base Chiropractic Practitioner, which we think is really important. Let’s not remove our language or lexicon from these schools. Let’s keep chiropractic pure. And then at the end of this, we do believe that when man or woman, the physical gets adjusted, it connects them to manner of woman, the spiritual, and that is inate intelligence and universal intelligence. And with that being said, Dr. Steven Franson.
DR STEVEN FRANSON DC: Oh man.
JAMES CHESTER (HOST): Welcome to the show.
DR STEVEN FRANSON DC: Yeah. If that’s not chiropractic foreplay right there, getting ready for a podcast, I don’t know what it is, and Jim, that was good, man. You just laying it down. I’m in the right spot.
JAMES CHESTER (HOST): Oh boy, the hair of my arms are standing up right now, man.
DR STEVEN FRANSON DC: Right.
JAMES CHESTER (HOST): That’s right. I love it. Yeah, that’s like, if I always say if nobody listens to this whole show, at least I paid the fee to them.
DR STEVEN FRANSON DC: I was going to say we should wrap it up because anything that I say at this point is only going to screw that up. That was just beautiful. I was just talking, man. Pay the fee, right? You do all the boxes.
None: Yeah.
JAMES CHESTER (HOST): So, so your story, man, it looks like you finished school up 96 from life. Yep. What, what, what really, I mean, this is going to be a chance for you to reintroduce yourself to your friends, family, colleagues, the people that you help with the launches of their offices. They probably know like you as the person, but they might not know your whole story unless they read your book. So let’s just jump right into this one and tell people how you got into chiropractic.
DR STEVEN FRANSON DC: Okay. So I’ll tell the thumbnail sketch version of it because the full length version is long and very emotional. So I’ll spare you that. So it all, you know, basically kicked off for me back when I was a kid when I was 10 years old, 11 years old. I’m from a place called Wuber Massachusetts, which is just north of Boston. And Wuber Massachusetts is famous for one thing. And it was the ground zero for a big cancer outbreak in the early 70s. And they actually made a movie about it with John Travolta and Robert Duvall. It was an incredible story telling the story of all these families and the, you know, the diagnosis, the treatments, the suffering and then eventual passing of 27 people that lived in my neighborhood. And those were my neighbors. They were friends, family and friends. And one of them in particular was my best friend. This guy, Patrick, Patrick Toomey, Patrick was somebody that I had spent a lot of time with, you know, went to school together, played baseball with all the boys together, spent, you know, after school time together, all that. When Patrick got sick, I was like by his side through the whole ordeal. Right. So if you’ve been through, you know, treatment, cancer treatment, it’s terrific. It’s horrible. And we went through all of it. Right. And Forrest Ryan and his Chimo and his general decline and through that process, uh, it was just awful watching my friend waste away and I can remember even, you know, at 11 years old, um, just being so frustrated and confused, you know, his hair’s falling out, his skin lesions and the smells and, you know, you suffer. It was just awful. It took like 18 months. And finally they were like, well, there’s nothing more that can be done, right. done everything he can do. And I can remember just saying is like, is there anything that we can do for him? Because everything that you do to him, he just keeps getting sicker and weaker. And that just continued for like a six month cycle where he just, he went down hard and fast. And eventually he died. And I can remember sitting with my dad at Mass General and having this just conversation after, just sitting in the waiting room and I wasn’t really saying much of anything. My dad was like, you know, you are right. What’s on your mind? And I just remember at that point just saying, I know what I want to be when I grow up. And he’s like, that’s great. What do you want to do? And I said, I’m going to be a doctor. And he said, what kind of doctor do you want to be? And I said, I’m going to be the doctor that makes people stronger. And at that point in time, I had no idea about chiropractic or I didn’t know anything about the wellness lifestyle, the chiropractic principle. But that was the exact moment that I realized my purpose. And I spent the next 10 years just studying the human body and grew up as an athlete. I got really into fitness and nutrition and just anything that would make a human being healthier and stronger. But I didn’t know much about anything about chiropractic. I ended up getting an injury hurt my shoulder, couldn’t finish my season in college, I was playing sports and my shoulder was trashed. And I was at that point, I thought it was going to be an orthopedic, I wanted to go into orthopedics. And they basically said you need surgery and it had me pumped up on all kinds of drugs and everything. And I was all done, I’d lost a bunch of muscle and I just lost my identity, couldn’t work out, couldn’t surf, couldn’t play my sport. And my dad dragged me to see his chiropractor, Dr. Tom Michau in Watertown, Massachusetts. And during like one of my Christmas breaks, and he made me go see the chiropractor. And this poor guy, you know, he put up with me, you know, while I was standing there cross-armed and you know, I was the educated skeptic. I’ve already been taught that these guys are quacks and they can’t help you. And you know where the story goes. He showed me what was going on with me. He taught me the truth, the whole truth and nothing but the truth. You know, he taught me how the body really works, taught me how the body really heals. And he told me my shoulder problem was, you know, the root of the cause was in my neck and I had to restore the nurse supply to my shoulder and I’d get my health back. And I got my shoulder back. So at that point in my life, I was getting my life back. So that was when I decided, you know what? I got to seriously consider becoming a chiropractor instead of a Northropaedic. And then one day I was literally on my knees praying after church, it was empty church, there was no one around. And I was just like, Lord, all right, Monday’s coming. I got to submit my applications. I got to decide which way I’m going. And I was just, I need a sign. So I got up walking out of the church, just as you hit the big brass bar at the double doors and it just echoes through the church all the time here. Steven Branson. And I’m like, God. Right? And I turned around, it was the pastor. And he was just walking right at me through an empty church. And he was like, hey, I just heard that you’re going to be a chiropractor. And he just walked up to me and he gave me a big hug.
DR STEVEN FRANSON DC: And he just said, you’re going to be a great chiropractor. That was it, man. Wow. And I never looked back after that.
JAMES CHESTER (HOST): So there’s many people, I know you said that your purpose is to help more people, help more people. And that really resonates with me from that story. And it really kind of ties up like your service mindset based on seeing your friends passing at a young age. And when you don’t also excel because of an injury, it puts you in a real crummy mindset. And that’s what a lot of chiropractors get in their offices, man. They get a lot of use. That’s exactly right. They get a lot of people that aren’t in their best light. They’re not feeling great. They’ve tried a lot of stuff. They’re skeptical. They don’t know that it’s actually the answer that they’ve been looking for their entire life from first breath to last breath. That’s exactly right. They don’t realize that it’s the answer. I was just telling you offline, I went out this weekend and got 69 new patients and three days for an office out here in the front range, Parker, Colorado. And people are so interested in something. They just don’t know what’s called chiropractic.
DR STEVEN FRANSON DC: People are desperately seeking what we have. Yeah. People have never been sicker. There’s never been more suffering. There’s never been more demand. There’s never been a better opportunity in chiropractic to step into the light. So your community is chock full with subluxated, vaccinated, toxic, deficient, suffering human beings. They have you surrounded. And they are on their knees every night praying for you. They’re looking for you. The question is, are they finding you? Are they hearing the message from you? Are they hearing? Is your market message penetrating? Are you speaking into their listening? Are you connecting with them? Because they’re literally 20% of your community at any point in time is actively seeking help, actively seeking help.
JAMES CHESTER (HOST): We can track the data.
DR STEVEN FRANSON DC: Yeah, it is. There’s no guessing here. It’s just like there’s literally do the math on 20% of your community. They’re actively seeking help. They’re Googling. They’re asking their friends. They’re looking around. They’re looking for a solution. And just the question is, is are they finding you? Are they hearing you?
JAMES CHESTER (HOST): Well, the chiropractors that listen to our show, my message is just own it, be proud of it, and don’t sell it out. And be really, really considerate. But like we’re discussing here, you have to go out there and harvest your community. You have to go out there and tell people the truth, whether it feels good or not. And you have to have those dinner talks that we were talking about. And you have to do your new patient orientation classes. And you have to do a proper day one and day two. You have to like build a relationship. You know, when I get those people in the offices, doc, I say, what I do is I call us the relationship builder. You’re in come in for these first two visits. If you like us, you think we’re a good fit. You’re going to stick with us. If you come in for these first two visits, you realize we’re not the right place. There’s no strings attached for further care. But I guarantee you one thing, you’re going to like us. And then I have five of them. We get them scheduled. And it’s really fun because I’m like, the back side of the story is the best. That’s exactly right. Because I tell them, all I ask you to do is one thing. Promise me you’ll show up to your first visit so we can help you. And then I get their firm commitment. And then I get them all scheduled and all their paperwork ready for them. And I put a smiley face on their certificate and I hand it to them. I say, hey, man, I put a smiley face on this one because we really like you. We’ll see you at the office.
DR STEVEN FRANSON DC: It’s beautiful. Great. It’s great. I mean, I think chiropractors, you know, I love chiropractors. I mean, I married mine. We have seven in my family. And I think I’m raising at least one more. My son says he’s going to be a chiropractor. So, you know, but at the end of the day, we do. We need to embrace what it is that we have for the marketplace, right? So we have this crowded and confused blood red ocean and the health care marketplace right now that nobody trusts anything or anyone anymore. It’s what an incredible opportunity, right? Because it’s like the playing field has been leveled, right? So, but you’ve got to be good. And your message has to be good and your message is good. We have this incredible message. And, you know, so I used to say before COVID, I used to say, listen, you don’t have to make them wrong to make you right. All right. So sometimes people are afraid that it’s like, oh, yeah, I don’t want to be argumentative. I’m not, I don’t want to be combative. I don’t want to make people, don’t make people feel stupid. You don’t have to make them feel wrong, right? So for you to be right. And that’s more of like the social Jiu-Jitsu of like, don’t try to take them over like you just let that energy come to you and you just what you’re doing is you’re redirecting them with the truth with paradigm and giving them solutions, right? You’re solving not selling. Post COVID, what I have to remind everybody is like on the, through this, the COVID catastrophe, you know, one thing that we all understood is they were wrong. So it’s like what they were hearing was wrong. And the reality is is we almost got in just, we got too focused on making them wrong. And the truth is, is that making them wrong doesn’t make us right. You got to remember that, right? It’s just like just like so many cameras get caught up and like trying to make them wrong. And even if you were successful at making them wrong, now we’re back to zero. Okay. So making them wrong does not make us right. So it’s okay to make them wrong, but don’t lose sight of the fact that it’s like, you have to make a case for chiropractic and you have got to tell them the truth, the whole truth and nothing but the truth, and come at it with love and just recognizing that your message is you’re showing up to solve, you’re solving their problem and do it unabashedly, unapologetically and with love and compassion.
JAMES CHESTER (HOST): And when you bring in a different perspective from what these people are hearing through all media channels, you know, I think people are going to be receptive of it, but you have to like deliver the goods to them. Like you have to like live in your truth and it can’t be about, like you said, it’s not about lambasting them.
DR STEVEN FRANSON DC: That’s right. So that you used a really important word there and I want to double click on that. So truth resonates, right? So at the end of the day, what the advantage that we have is communicating the chiropractic message is it’s truthful, right? So truth resonates. And when people hear truth on a cellular level, it resonates, right? So there are, we call it the dirty dozen. There’s 12 things everybody needs to know to be healthy, right? And you know, those 12 things, we actually have in a poster that I’m going to give you guys. So I’ll do that as a giveaway. That’s like these 12 things. So these are 12 things everybody needs to know and they’ll never leave chiropractic by the way, right? So it’s like that we call it the dirty dozen. And you know, the first one is that healthy is normal. Sick is abnormal. Like healthy is normal. It’s abnormal to be sick. And people when they hear that, they’re like, yeah, actually that makes sense. And we’ve kind of forgot that, right? So it’s like, and the second one is the body’s intelligent. The body’s not stupid. The body’s highly intelligent. Your body’s intelligent. There’s an innate intelligence that regulates the body and heals the body. Your body’s intelligent, your body’s not stupid. Treat your body like it’s smart. Like ask yourself, do I behave? Do I treat my body like it’s intelligent? Or am I acting like my body’s stupid, right? And then, you know, the, the innate intelligence travels across the master system. That’s number three. It’s a nervous system. Master system of the body is so critically important. It’s encased in bone, right? Skull is the helmet that protects the brain. And the spinal column is the suit of armor that protects the spinal cord, which is just an extenuation of the brain. And that innate intelligence courses across that nervous system. So, the number four is your spinal column is your suit of armor. It’s the suit of armor that protects that spinal cord, right? So, number five is modern life is unnaturally stressful, right? Number six, it causes a problem called subluxation, right? Subluxation creates interference in the expression of the body’s ability to regulate itself and heal itself. And then it’s what causes subluxation? How would I know if I have subluxation? What should I do if I have subluxation? And then it’s finally, I’m on a mission. And number 12 is I need your help, right? So, this dirty dozen is, these are the 12 things every patient needs to know. We created this image as poster that I’m going to give you guys so that everybody can download it. Just hang it in your justatorium. And the way we do it, Jim, is this is the patient education hack because people think patient education is difficult or awkward. And I can tell you why. It’s because they’re not setting the expectation on day one, two, and three, that every time you hear Jim, I’m going to teach you something about your role in health and healing. Is that cool? And then guess what? The next three visits, you’re going to point to that poster and say, see that poster right there, Jim? What’s that say? 12 things everybody needs to know to be healthy. I’m going to teach you those 12 things. Cool, yes, Doc. Every time you hear, I’m going to teach you some one of those 12 things, okay? Yes, Doc. And do me a favor. If I forget, will you remind me? Yes, Doc, I will. All right, let’s start with number one. What does that say? Oh, healthy is normal. Do you believe that, Jim? Do you believe healthy is normal? Do you think it’s normal to be sick, right? So now the patients are ticking to you. So beautiful, so powerful. And we have thousands of doctors around the world that are changing the paradigm of their patients through the dirty dozen.
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s HUSTLE !!!
JAMES CHESTER (HOST): You know, let’s put a click through for that poster on our website. So ChiroHustle.com eventually will have a click through for that dirty dozen poster so people can just come by and download it. I think it’d be a really great addition to everybody. We do get about 15,500 chiropractors every month coming to our website.
DR STEVEN FRANSON DC: I love it. I love it.
JAMES CHESTER (HOST): So it could be a good opportunity for some chiropractors to get some patient education stuff with no buy-in. It’s all free, guys. Come over there and get it. You said a lot of great stuff there. And before we go down the road, I just want to tell you the first remarkable office I went to was Victor Sanwayo Diaz down in Veracris. Nice to go, San Veracris. Yeah, it was really, really cool, man. And I saw the systems in place down there. And I saw the way that your offices operate internationally. I haven’t been to one here in the States, but the first one I went to is down in Mexico. It was really cool.
DR STEVEN FRANSON DC: Victor is a good man, man. I’ve been down there a couple of times. He’s wonderful. Yeah, we’re all over the world. And we’re about 25% of our clients are in Australasia. We’re in Singapore. We’re all over Scandinavia and Europe and Canada. So it’s a blessing to see. It’s fun to see that Dirty Dozen poster translated into Icelandic or Mandarin or French. It’s Spanish, of course. And that’s just with coach Sebastian Bonn, and he does all of our stuff in Spanish. It’s just awesome. So chiropractic is for the world. Let’s democratize it.
JAMES CHESTER (HOST): Yeah, you know, I just had Sebastian on. It was a great episode.
DR STEVEN FRANSON DC: Good dude. Well, Sebastian’s one of my best friends in the world. So, yeah, he’s my surfing buddy. And he’s just a chiropractic coach. Extraordinary is a good man.
JAMES CHESTER (HOST): Yeah, I just referred him a patient, actually, down in Puerto Rico. So yeah, man, it is. It’s a global thing. And when you believe in it and you’re on the frequency, life is just really, really powerful. And you shine brighter, man. When people aren’t subluxated, they shine brighter. They show up differently. So true. They serve differently. So true. Quality of life quotient changes.
DR STEVEN FRANSON DC: So we were talking about, Haley’s beautiful baby. And we were talking about my kids. And we’re like, we’ve got that. We’ve got a group of chiropractic families that all hang around together. There’s about 10 families. And most of them, I think all of them are in the remarkable practice. And we’re all in UAC together, the Ultimate Jeevers Club. So we do a lot of vacationing and traveling together. And there’s about 15 of our kids that have been together for about 10 years. We call them the Lucky sperm club. And we do like four or five vacations a year there together. And these kids are all best friends now. It’s like, I told you, there’s a big snake pile of all these kids that have been, they just share a hotel room. And now that the kids are like 18, 19, all the way down to 13, all the dads are like, well, wait a minute. You guys can’t all sleep in the same room anymore. I hear rooms. I hear rooms too. But yeah, they’re beautiful. And you see them living life at full expression and no interference. And that’s what a chiropractic kid looks like. I love what James Chestnut says about it. It’s like, that’s just normal. They’re like, oh, your kids are remarkable. I’m like, yeah, no, they’re just normal. They’re not toxic, deficient, subluxated, they’re vaccinated. That’s what a normal human looks like. And it’s spectacular to watch just the blessing of these kids.
JAMES CHESTER (HOST): Amen, amen, amen. Well, you’re talking about your son earlier, potentially going to become a chiropractor. And I have a title for his first book, if he wants it, or a chiropractic kid out there that’s going to watch us in the future. But I want to see a book called Born Into Chiropractic. And write the story, guys. Love it. It’ll be a bestseller. I love it. And the title alone speaks volumes. And I love this conversation. Like the amount of connection and the frequency that people have, like you said, with children specifically, they have different quotient. Like from first breath, the last breath, from womb to tomb, from cradle to grave. What do we want to say, man? But when people are actually clear and their atlas is clear and they’re not, like you said, we all are limping in some way before we got this going. But they’re not limping. Their bodies are tuned. And their nervous system is clear. And there’s a direct signal going to all those organ tissues and cells and glands. Their bodies are just like they’re normal.
DR STEVEN FRANSON DC: And let’s be super clear on this, because I think too many chiropractic families try to shoulder the bar of perfection. Shit happens, right? So you get sick, you get injured. This stuff is going to happen to your family. Trust me, like this stuff happens. And the reality is, is it pays to be healthy when you get sick. So we learned about COVID in math, right? So when you see things happen, and all of a sudden your kid just bounces back or your spouse bounces right back. And you’re like, oh yeah, no, this is part of it. It’s like injury, sickness, disease, all of those elements. It’s just that’s just part of life. But it’s your perspective and your strategies that you’ve been employing all along. And I think people understand that the longer you stay sick, the sick you get, that’s compounding illness. But what we don’t recognize and celebrate enough is there’s the healthier you stay, the longer you stay healthy, you get compounding wellness. So you see these levels of health and wellness that these kids reach. It’s incredible, it’s inspiring. And I don’t have a cell in my body that doubts that that’s gospel truth, that these kids have an advantage.
JAMES CHESTER (HOST): They do, they do. And you know, I didn’t start getting adjusted to 16. But there’s also a compound advantage from that point on too. So if anybody’s watching this and you’re ever considering chiropractic or you’re a chiropractor, you’re not getting adjusted regularly, or you’re not taking care of your kids regularly, let’s stop that stuff too. Let’s get people on the tables. Let’s get them checked, detect, correct, adjust, the vertebral cell fixation.
DR STEVEN FRANSON DC: You got to lead from the front on this. You have to lead from the front.
JAMES CHESTER (HOST): Yeah, for sure, for sure. You know, and that’s the powerful thing about doing this show and have done over 13, about 1300 interviews with chiropractors is I’ve learned this lifestyle. I always tell people I’ve never met anybody that is living the chiropractic lifestyle, that’s life was worse. And then I always say, but I’ve also never met anybody that had more drugs or surgery that their life was better. I go, we might be able to get them out of a situation, but just like my good friend Eric Plasker always say, chiropractic first, chiropractic second, chiropractic third, chiropractic fourth, chiropractic and drugs fifth, chiropractic and surgery six, just because you’re going through something or transition with your health, don’t disregard chiropractic through that transition.
DR STEVEN FRANSON DC: That’s exactly right. Yeah, there is no referred out cases, they’re shared cases.
JAMES CHESTER (HOST): Yeah, yeah. And the worst is when I go through, and I’m doing a screen, like I’ve done so many, like I was telling you, is when somebody comes up to me and they feel defeated, they’re like, I’ve been told that I can’t see a chiropractor. Or I’ve had surgery to my neck or back, and they told me not to go see a chiropractor.
DR STEVEN FRANSON DC: Yeah, that’s called malpractice.
JAMES CHESTER (HOST): And I’m not a chiropractor, a licensed DC, so it’s hard for me to stand in that fight with them and to like try to save their lives, because that’s really what we do when we get somebody under principal chiropractic care as we save their lives. And I tell people this all the time, I learned it from the Everest group, but he would say that, if I don’t tell you the truth about chiropractic today, somebody else will close you for drugs or surgery. And I say that to people all the time, and then it’s funny, I can even go further, but people are like, oh, chiropractic, I don’t believe in it. And I always tell them, chiropractic isn’t a belief system. Chiropractic’s a healing art. I say, if you want to know what a belief system is, it’s the Easter Bunny and Santa Claus. Those are belief systems. I was like, chiropractic, this is a said Williams. Chiropractic’s just like gravity. It works with you, believe it or not. And then I dropped some keys to him.
DR STEVEN FRANSON DC: Did you ever see those assemblies? I was at life when Dr. Sid was rolling this go. So we had, I’ll tell you what, we had mandatory assembly every Wednesday, every Wednesday for an hour with Dr. Sid. And for four years, the first year we were like, who is laughing? Like, this is ridiculous. The second year we were rolling our eyes being like, oh my gosh, here we go. By the third year, I was like, this is pretty freaking awesome. By the fourth year, I’m like, we’re so blessed. This is, we’re so fortunate to have access to this. All right. So I’ve been on that journey, bro. And I’ll tell you what, Dr. Sid was everything they say. He was awesome. He was a beast. You’ve roamed that campus man and you’d see him every day, right? So hey, Dr. Sid, how are you? You’re perfect. Like every time. And I say that all the time when people ask me, how am I doing? Near perfect. Start doing that known man. It just gets such a big smile out of people when you say near perfect. They’re like, that’s awesome. I love that.
JAMES CHESTER (HOST): Yeah. Yeah, yeah. I never got a chance to meet him. Here are a lot of fun stories about him, but he echoes through my messages when I’m out there saving people’s lives. So he was awesome. Thank you, Life University. Thank you for everything you’ve done to perpetuate this future, this profession.
DR STEVEN FRANSON DC: That’s right. Support Life University and other vitalistic, like-minded, chiropractic colleges. Put your money where your mouth is, everybody. You have to support these schools. You have to not just cut checks. You need to show up on campus, speak on campus, speak into these, the students that went through COVID, man, imagine going through chiropractic college virtually. Come on. We all need to just show up and you got to be on that campus. Pick one campus and visit it a couple of times a year or pick three campuses and visit once a year, but you got to do it. Just go and give back.
JAMES CHESTER (HOST): Well, I’d be remiss if I didn’t mention our sponsor Sherman College of Chiropractic and Life College Chiropractic West. We have two chiropractic colleges that sponsor our show. So thank you so much for those vitalistic schools that sponsor the message of chiropractic hustle and let’s fuel the future. And I’m knocking on your door, Life University. Sponsor the show, guys. Get on board with us.
DR STEVEN FRANSON DC: Your remarkable practices, we support all three of those schools as well as the Australian Chiropractic, New Zealand Chiropractic, and the new Washington Chiropractic college is coming out. So these are all vitalistic colleges that we need everybody to be supporting them.
JAMES CHESTER (HOST): Did you know that they’re opening a life west division out in Nebraska?
DR STEVEN FRANSON DC: It’s right between Dr. Mark Mallor and Dr. Melissa Marley. I mean, Dr. Joel Marley and Melissa Marley. So we are very excited about that. I think we’re going to be right in that neighborhood.
JAMES CHESTER (HOST): That’s good, man. Yeah, lots of good things are happening out there in the corn fields.
DR STEVEN FRANSON DC: We’ve got a democratized chiropractic education. That’s the key to it. To have more chiropractors, we’ve got to make it more accessible. And then we’ll take it international. So there’s a beautiful model that they’re reproducing. It’s very exciting. New Zealand started it and a C- Are you still going to put it in? Yeah, it’s a very sustainable, very scalable model. So it’s exciting stuff.
JAMES CHESTER (HOST): Yeah, global domination with chiropractic is where we’re headed.
DR STEVEN FRANSON DC: That’s right. And what we’re doing in the remarkable practices we’re making sure that regardless of what season you’re in, launch build, scale, or exit, that you’re getting the chiropractic MBA. So the fourth leg of the stool. So everybody talks about art, science, and philosophy. And that’s a beautiful story, but it’s an incomplete story. There’s a fourth leg to the stool to be a successful chiropractor who’s business acumen as we’ve got to teach people how to run the business of saving lives. Because when business is good, everybody wins. So we’ve got to help these doctors do that.
JAMES CHESTER (HOST): Yeah. And I think since we’re in this global conversation, over a year and a half ago now, we started a division of Chiro Hustle, Chiro Hustle Lespanyol. And Miguel Guevara is a spearhead in that movement down there in Mexico City. And I saw where the puck was going, a Gretzky line. And I saw that the trend is turning to the Latin world and to a global Latin world. And people that speak Spanish are so inclined to get care. And they don’t have the same AMA stigma as was passed on to the English-speaking culture. And they’re like, this stuff works. It keeps us healthy. And it’s affordable. And we can do it consistently. Cool. I’ll bring the whole family.
DR STEVEN FRANSON DC: And I think that the phenomenal culture, they make phenomenal, they’re wonderful patients. Wonderful doctors. They follow doctors’ recommendations here. They’re so appreciative. And they refer like crazy. And we’re grooming and raising all these awesome Latino chiropractors and just out of Puerto Rico, I think life colleges got 20% of the student body. Now it’s just coming straight out of Puerto Rico. And you got awesome doctors like Dr. Sebastian Bonin, who are just inspiring people to become chiropractors and sending them up to life. And that’s just awesome. And that’s exactly what we needed to be doing all of this.
JAMES CHESTER (HOST): What a fun show, man. I know we didn’t get to nearly half the questions that I sent over. But let’s close people out talking a little bit about the secret sauce of launch build scale exit.
DR STEVEN FRANSON DC: So yeah, we created this construct to organize the conversation that everybody’s been trying to have for 100 years in the chiropractic practice. So there’s four seasons to the chiropractic career. There’s launch build scale and exit. So launch is your first year out. Build is when you are an established practice, but you’re a sole practitioner. So you’re like an owner operator. Scale is when you take that job you love and turn it into the business you always wanted, right? So having multiple doctors. So whether it’s through partnership or more likely through associate chips. And then exit is when you’re getting ready to sell your business. So you’re looking for your success or you’re looking for a legacy play, right? You want to make a graceful but profitable exit, right? So what we do is we’ve created systems and processes and programs for each of those four seasons to optimize the four seasons and then help you navigate into the next one. And we’ve organized all of our content, all of our clients, all of our coaches into those four seasons. So it’s been extraordinary. We’ve got such a great team of coaches and we can meet any doctor wherever they are in their career. If you’re still in school, you get into launch. If you’re in your first year out, you go into launch with an ION build. You get into build and we teach you how to optimize that practice and get all your systems in place, attraction, conversion, retention, team building and collections. And then if you have, if you’re called and you want to turn that job into a business, then you go into scale, right? And scale is when we teach you how to have multiple doctors, associate doctors, even multiple clinics and create an enterprise. And this is really important, Jim, because ultimately everyone exits, right? So there’s death, taxes and exiting. Everyone exits. The problem is most exits are terrible, right? They just don’t, they just do not go well. It’s a heartbreak and it’s terrible black eye for our profession because build does not exit well. You got to go from build to scale into exit because no one wants to buy your business. So you can work for 30, 35 years and you think it’s this million dollar or a multi-million dollar value and no one will get near it because people don’t want to buy your job.
JAMES CHESTER (HOST): Yeah, you know, I think you said so much truth in that and that segment there. I think you guys should go back and cut this up and use it for your guys’ own promo stuff. But when I hear that type of talk, like I think about it like a professional athlete or a sports career when a guy or a gal goes through, you know, even say 10 seasons and that’s legendary status in any pro sport. If you do anything for 10 years, you’re a legend. I don’t care if you’re good. You’ve played, you got on the field for 10 seasons and a lot of times when these people go through their retirement and their 30s, they don’t know what to do with their lives or career. So it’s a lot of times like a parallel between that thought process of being a pro athlete and being a professional doctor, which is a chiropractor. So by the time we get to that road, the agents have gone on to the new hires. They’ve gone on to the new contracts and to the new money, but there’s not a huge position there to make sure that people transition well and that they have protection as they retire. So I think what you’re talking about that exit and that ramp out the off ramping, it’s not something that people really have to take to consideration.
DR STEVEN FRANSON DC: Well, you asked what the secret sauce was there. And, you know, ultimately we all have to exit, you know, and the reality is, is if you’ve been practicing more than one year, you build, you’re in build. That’s where you are. And in many docs, been a whole season there and then they try to exit from build and like I said, it’s ugly. It doesn’t exit well. So scale is the secret sauce, right? So if you listen to our podcast, like we’ve got the Remarkable CEO podcast, I know you’ve had Pete Camille on here. Dr. Pete and I have been doing the Remarkable CEO podcast now for four years. That is, was inspired by our Remarkable CEO program. So we have hundreds of doctors that are in our scale program, which we call the Remarkable CEO, which is to teach that doctor how to make the ascension from the owner operator to the CEO. And that doesn’t imply that you don’t adjust patients anymore or do chiropractic care. If you so choose to do that, you can adjust as many people as you want to, Jim, right? But the reality is we know there’s a big difference between getting to adjust patients and having to adjust patients, right? So, you know, we had 39 associate doctors in our practice or about a 17 year period. And it’s not because I’m a horrible boss and everybody quit and I had to replace them. It’s just we had this stack of doctors. They got to stay for two years. We trained them up at all of our systems and then launched them into the world. So this process is where I cut my teeth on how to coach and teach doctors how to do this. And now we just, we’re teaching the world how to do this properly so that it’s a win-win-win. It’s a win for the owner. It’s a win for the associate doctors. So it’s a win for chiropractic.
JAMES CHESTER (HOST): You know, there’s so much I love about that. If you guys want to check out more, Steven Franson and the Remarkable Practice Group, go check out the Remarkable CEO podcast. I think you guys are going to love that. And I’ll just close out by telling you guys the thing. The one thing I love so much about this group is they’re God-centered and they’re chiropractic-centered. And I think that if you guys get to the end of this episode where we are right now and you hear that, go check out their group and I’ll get a click through on our website with that dirty dozen for the group and hopefully we’ll get a lot more people with a free resource there. All we ask people to do is pay the fee, man. Share the show. Go out there, take this and disseminate this out to your network, to your friends and families and colleagues. You never know, we might’ve said something here that will set somebody free. That’s right. It might’ve like cracked the code inside of somebody’s mind that might convince them to go support one of these vitalistic chiropractic schools or it might’ve cracked the code for somebody. It’s never heard of what chiropractic is before and we did such a good job of explaining to people like the upper level education on what it means to be a provider, what it means to be a patient, what it means to have a successful business.
DR STEVEN FRANSON DC: That’s right. And even just that simple tactical thing of like, hey, if you find patient education and tabletop awkward, it’s because you’re not telling people, visit one, two and three, don’t you have to set the expectation that every time you hear three things are gonna happen. I’m gonna check your spine to see where you’re ready to be adjusted. I’m gonna deliver world class adjustments and I’m gonna teach you something about your role in your health and healing gym. So you’re working with me not against me. So just doing that one sentence allows you to spend their entire lifetime educating them, you’ve repositioned yourself, you’ve set their expectations and created agreements that you’ll be educating them every time. Start right here with that image of the poster, the dirty dozen, that’s our gift to you.
JAMES CHESTER (HOST): Well, Dr. Steven, I wish we had more time. I know that we’re at the top of the hour and I told you I’d get you going onto your next thing by then. But thanks for being our guest today. You’re episode 532 of the Chiro House of podcast.
DR STEVEN FRANSON DC: That’s just awesome. Congratulations on your success. Thanks for all you’re doing for Chiro Braddock and really helping so many doctors around the world and you’ve been doing it just so consistently over the years. Like we always say in the CEO program, consistency is the new intensity. And I appreciate you helping me serve my purpose which is to help more people help more people. So thank you, Jim.
JAMES CHESTER (HOST): Amen. Well, I’m gonna close out by telling everyone you’re just one story away. Keep hustling. I’ll see you guys on the next episode. Bye for now, Doc.
JAMES CHESTER (HOST): Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s HUSTLE !!!
How To Get Chiropractic Students to the Next Level w Dr Chad Polley DC – Chiro Hustle Podcast 531
Feb 01, 2024
Meet Dr. Chad Polley, a dedicated chiropractor based in Brandon, Florida. With board certification in neuropathy by the American College of Physical Medicine, Dr. Polley has an extensive background in rehabilitative care. He obtained his Doctor of Chiropractic degree from Life College of Chiropractic in Marietta, GA, following his graduation with a BS in Biology from Florida State University.
Growing up as a “military brat,” Dr. Polley attended 13 different schools before college and has lived in Riverview, FL for nearly 15 years. In his free time, he loves spending quality moments with his family at the beach and traveling to new destinations.
Additionally, Dr. Polley is passionate about supporting chiropractic students nationwide to prepare and pass their National Board Exams through a rigorous review program. Driven by his commitment to helping patients achieve optimal health and wellbeing, Dr. Polley remains up-to-date with the latest advancements in healthcare. His ultimate goal is to provide exceptional care, empowering his patients to regain their freedom and pursue the activities they love.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast.
JAMES CHESTER (HOST): Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. LET’S HUSTLE !!!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 531 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Chad Polley. If you want to hear how he gets chiropractic students to the next level, stay tuned. Welcome back! This is another episode of the Chiro Hustle Podcast. They have Chad Polley coming on. It’s episode 531. Can you guys believe that, I can, because I’ve done every single one of these. Actually love what we do over here. And before we get into this episode, Chad and I were just catching up before we hit the go live button, but I have to tell people the big Y before we get into Chad’s story. And I think that the big Y is really important to our nation as a whole. And the big Y starts with this. Freedom of speech, the First Amendment. We’re going way back in time, but these things really matter. And I saw how a lot of people were shadow banned and discredited and pushed down and suppressed. And we’ve never censored anyone on this show, which I think is really important for us to say because freedom of speech really matters to us as a platform. And as our audience gets to know us, we’re very much patriots. And we believe in freedom of speech. We believe in medical freedom and family health freedom. Those are things that are near and dear to me. They’re really important for families to be able to make decisions on their health choices, what they decide. So yeah, those things are really, really, really the front end of our big Y. But then as we get more philosophical, we do the show to protect BJ Palmer Sacred Trust. And if people don’t know what that is, go to your favorite Surgeon Engine right now and look for BJ Palmer’s last words or go for and look for BJ Palmer Sacred Trust. You’re going to learn so much more about chiropractic than you previously did, even if you’re a chiropractor and you’ve never read BJ Palmer’s last words and what it means to be a chiropractor and know what the Sacred Trust is, it’s so important. We do support subluxation based chiropractic. It’s a big word, but I think it’s fundamental to the lexicon and the language you know this profession. And then we go into the last bit of the intro and that is we also believe in innate intelligence and universal intelligence. We believe that when man or woman, the physical is adjusted, it connects them to man or woman, the spiritual. And with that being said, Dr. Chad, welcome to the show.
DR CHAD POLLEY DC (GUEST): Thanks Jim, appreciate you having me on.
JAMES CHESTER (HOST): Yeah, you know, there’s a lot we’re talking about before and I love those pre-interview chats, like I should sell those. That’s where all the goods are when I have those, when nobody’s on camera and we start talking, but that’s when people share like the best stuff. Because you know, there’s a safe space to talk shop and talk about whatever’s going on, you know, but.
DR CHAD POLLEY DC (GUEST): Well, Jim, I appreciate you talking about the intro and freedom of speech. And you know, sometimes we take that for granted and we’re filming today on June 6th. It’s the 79th anniversary of D-Day. And I don’t think there’s a day that embodies the idea that freedom isn’t free. And I had the opportunity to walk those beaches four years ago on the 75th anniversary. Like I get goosebumps now just thinking about it. And you know, walking, walking those beaches and getting the opportunity to climb the bluffs and sit there in a German pill box and a bunker and look down on that beach and see the sight lines of no cover, no nothing. And man, we just did not give up. We kept, we were resolved. We knew what our mission was. And you know, we prevailed. And so again, I want to thank you for bringing those things up and just, you know, a subtle reminder not so subtle that, you know, freedom isn’t free. And there are a number of people that came before us that made the ultimate sacrifice so that you and I get the opportunity to hang out and do a cool last podcast.
JAMES CHESTER (HOST): You know, the sentiments real. And from reading your bio, I know that you grew up in a military family. So you know, there’s a lot that people have done to serve our country and to be able to make it to where we can open up our front doors without fear.
DR CHAD POLLEY DC (GUEST): Exactly right.
JAMES CHESTER (HOST): You know, and I think that even the bigger conversation is making sure that families are safe. And that’s, you know, the impetus of, you know, protecting the nation. But also it’s for like making sure that, you know, parents can make good decisions for how they raise their children. That’s that’s America, you know, like, I, I’m sorry, but the last couple years have been a huge strain energetically on so many people, even wealthy people. But the people that don’t have much, they’ve been at the mercy of the decision, people that make decisions for them. And I just want people to know that chiropractors always give love and serve. And you have the ability to come into any chiropractic office, no matter where it is, and get an exam, get your spine checked for a subluxation. And if necessary, chiropractor will talk to you about adjusting you. And I think that there’s nothing greater than a chiropractic lifestyle of talk time and time again that I’ve never met anybody that got a chiropractic lifestyle. It’s life got worse. Right. And I have met people that fell into the pill mill and went the opposite direction and took more drugs and had more surgeries and they were limited forever. So that’s a big part of the show is to let people know that they do have an option and chiropractic does save people’s lives, whether they understand that or not. But every spine that’s under care is one spine that’s healthier and it’s a healthier community and it’s a healthier population. So yeah, man, it’s a great, it’s a great, we’re kicking this off the right way, Dr. Chad. So let’s go into you a little bit as the practitioner and you said that you’ve been doing your professional chiropracts for the past 23 years. But what led up to that decision to become a chiropractor?
DR CHAD POLLEY DC (GUEST): Well, you know, it’s funny. I don’t, you know, I don’t have maybe that story where, you know, I was saved or, you know, by a chiropractor when I was told that, you know, I had no other choices. I was, I was at Florida State University. I was getting a biology degree and a chemistry minor on track to do something in healthcare and where I thought I was going to go with was worth a don shot. I want to be an orthodontist. I had braces. My uncle was an orthodontist and I liked that idea. And one night I’m sitting with my wife’s father. We weren’t married at the time and we’re having a beer and he said, you know what? I really think that you should go into chiropractic. And I really had no idea, really no background in chiropractic, right? My, we were a military family. All we really knew was allopathic medicine. And we was an optometrist by training and by trade, but, you know, he was doing, you know, eye movements and brain mapping and really taking it from a holistic space. He was really intuitive. And so I started to explore it and I ended up going to school, having never been adjusted. And that’s probably pretty atypical, right? It’s 1996. I got to school and actually took some time off of school. There was a time where I wasn’t sure if I really wanted to pursue it. My first two quarters at life to be perfectly honest with you were a little tough because it was a completely different paradigm and I had been exposed to my entire life. The Olympics happened to be, you know, that summer I needed to have reconstructive surgery on my shoulder. So I wanted to take some time and just make sure, okay, is this where I’m supposed to be? And had the surgery and sat down with some, some friends that I’d met at school and just had some good conversations about, you know, chiropractic and philosophy and just kind of dug a little deeper. And when I made the decision, you know what, I’m going back and now I’m going full throttle. And really where it came about was even a year after that, when I got into outpatient clinic at life, at least at the time, you were responsible for getting your own patients, right? And just like the real world, you weren’t hanging out of clinic and having people come in or have relationships now like some schools do with the VA, which I think is awesome. You had to go out and get your own and at the time I was working in restaurants and bars. So it’s pretty easy for me to grab, you know, all the serving staff and get them in. But the one patient that changed everything was actually my, was my brother. He’s a couple years younger than I am. He’s got a genetic condition called spinal muscle atrophy. It’s a neurological disorder that affects the anterior horn cell. So it’s a lower motor neuron lesion, just like a subluxation is, right? The problem is not all the messages coming down from the brain could lead the spinal cord and then innovate, innovate his muscles. So, you know, he was weak. He was a wheelchair and it’s a progressive type of disorder. We started seeing him three times a week and it was pretty incredible. The changes that we were able to make in pretty short order, not just range of motion, but strength, being able for him to move around much easier, whether it’s transitioning from his wheelchair into, you know, into a car seat or, you know, under the commode. These things that were now being done with much more ease, which gave him something, independence that sometimes he had to rely on other people for. And you know, he’d never been adjusted before. And in fact, no one had ever talked to us about chiropractic before, not one single person is that got a neurological condition and no one talked about how important it was to keep, you know, a spine healthy and to check for subluxation. So, you know, when I got to see those chances and really experienced them and not just that it was a patient, but more importantly, it was my brother and a family member that really kind of got me, you know, locked and loaded in terms of, okay, here’s what I’m doing. Here’s my purpose. Go.
JAMES CHESTER (HOST): Yeah, certainty comes from a lot of different perspectives when we get faced with something like that. And sometimes somebody near and dear to us can be our number one catalyst that doesn’t have to be your football injury or your car crash or your fall, your slip. Sometimes it’s why we rise up is because of someone else. And I think that’s really a cool story, man. And people don’t like if people knew like most of the things that are going on with their like downstream health, if they just knew that getting adjusted like gave better human performance and adaptability and quality of life and you know, all the activities that daily living as the insurance companies look for. Like if you can bring people back to like quality of life quotient, every adjustments worth every dollar, every time at every clinic, you know, and I think that that’s the big story is so many times people don’t realize that like if somebody says, hey, you have something neurological, it’s not a pill potion or a lotion that’s going to give you like long term effect. Like sure, take that stuff, whatever. But like my good friend Eric Plasker always say chiropractic first chiropractic second chiropractic third chiropractic and drugs fourth chiropractic and drugs are surgery fifth and whatever intervention you’re doing, just make sure you keep chiropractic along with it. You know, and I think that that’s that’s the most important thing for like the rehabilitative state of people is they’ll stop doing this. They’re like, Oh, my, my doctor told me not to go to you guys anymore. Like well, that’s not a good idea. Right. So yeah, I think it’s pretty cool. And you know, I think the other cool thing is you guys had to go get your own patients.
DR CHAD POLLEY DC (GUEST): Oh, yeah.
JAMES CHESTER (HOST): Like don’t, don’t go hunting in my fridge.
JAMES CHESTER (HOST): What did you do to go get people to come see in patient clinic or student clinic?
DR CHAD POLLEY DC (GUEST): Well, again, I was, I was pretty fortunate with where I worked. Again, I bartended and waited tables, you know, through college and then through chiropractic school. So, you know, I had a captive audience. They knew what I did. I worked there through actually even before I started to go to school there. So, you know, they knew me, I had a great rapport with everyone. And I mean, let’s face it, servers, you know, bang themselves up bartenders, bang themselves up. You know, one point you’re going to have neck issues, back issues. And you know, so that was a little easier, I think, for me, simply because of the situation that I was in. But I knew I knew people that struggled with it.
JAMES CHESTER (HOST): So yeah, yeah, yeah, yeah. So you’re in the service industry before the service industry.
DR CHAD POLLEY DC (GUEST): Exactly.
JAMES CHESTER (HOST): So, while we’re on this topic of building the student practice, what were some things that you did successfully to grow your private practice over the past 23 years that you really enjoyed doing, not things that you loathe doing, but things that worked that you enjoyed?
DR CHAD POLLEY DC (GUEST): Well, I mean, I just, I enjoyed, I enjoyed people. And I think building it around, you know, the patient experience is really important. You know, we’re not, we’re not, I was going to say a typical doctor, but I mean that in a positive way, right? You don’t walk into my office and, you know, there’s someone sitting behind a glass panel asking you for, you know, your ID and your insurance card. We want to make this an experience we come out from, you know, behind the front desk. We shake their hand, we call them by name. We sit down and we’ll help them through the paperwork. We let them, we give them an office tour. We let them see what we’re, you know, what we’re all about. And so just from day one, we want to let them know that, you know, this is a place that you can come. It’s where we serve you with empathy, where we actually take the time, you know, to listen. And my patients know, hey, if I’m running late, because I was with a new patient exam, no one gives me any grief about it because they know that I took that same amount of time. And sometimes my, you know, the girls at the front desk are ringing me ding, ding, ding, ding, ding. And I know that means I’ve got people stacked up there, but I’m not leaving that exam room. I’m not leaving that patient until I know that we’ve addressed every single one of their concerns. So I think of all the things in 20 some odd years, you know, really making it about the patient and what they experience while you’re in, in your office is, is one of the best tried and true. It’ll never go out of style. You know, you can’t, you can’t be blocked, you can’t have white ads or black ads keep you from your stuff. All this is in house. You get to control it. And I think it’s been the most rewarding thing over, you know, over two decades in terms of the way we bring people in and love on them when they’re there.
JAMES CHESTER (HOST): Well, I think to tie it up with a, with a awesome message is you built your practice out of personal relationships, whether you’re a student or you’re in private practice.
DR CHAD POLLEY DC (GUEST): Yep.
JAMES CHESTER (HOST): And people don’t, there’s a, there’s an old cliche saying that people don’t care how much you know until they know how much you care or something. Yeah. Don’t care how much you know until they know how much you care. But I think it’s true, man. And I think that any chiropractor that I’ve interviewed over the past five and a half years, the people that have the most like happy practices, it’s not the amount of people that they see. It’s the amount of people that they have built relationships with throughout that time. Absolutely. And I think that that’s the biggest reward when you are a caregiver and a chiropractor and a give love, serve type profession. I think that when you do build that type of like relationship, you become a referral based practice.
DR CHAD POLLEY DC (GUEST): Absolutely.
JAMES CHESTER (HOST): And I’m always going to tell people about how awesome Dr. Chad was and how he spent time with me. And he talked to me about XYZ and he, you know, didn’t only assess what’s going on with my pain, but he talked to me about what’s going on with my, my mindset, what’s going on with what I’m eating. You know, there’s a lot that goes into the person besides the pain model. So personal stuff, Dr. Chad, what do you do personally? Take care of yourself so other people can get the best care from you.
DR CHAD POLLEY DC (GUEST): Well, I blew a disc out back in 2018 and I was exercising. I was doing dead lifts. I knew I should have done that last set and I did it anyways. And yeah, not good. And I decided to double down and take my daughter to Disney that night, walk six or seven miles and ride a bunch of roller coasters. So again, I’m a glutton for punishment, I suppose. So my running days are over, but I do walk at least three miles, five to six days a week. I do some resistance training. I eat, you know, as healthy as I can, I’m not going to tell you that I’m out of the lane because guess what? I live in Tampa. I like Cuban sandwiches and I like pizza, right? And I make sure that’s the, you know, not the rule, but kind of the kind of the exception. We take our, you know, we take a regiment of vitamins and supplements every day to keep our health up, to keep our immunity strong. And meditation. So I really try to, you know, it’s the old eat well, think well, move well model. You know, I’m not here, I’m 51 years old. And I’m trying to think I had 48 years in terms of that should be about the age, no, I’m sorry, 42 years, it should be about the age that my grandchildren will be walking across the stage in high school and I made a commitment to be physically and mentally there for that graduation. So I’m, I’m trying to prepare myself in advance of that now.
JAMES CHESTER (HOST): Well I call that the north star. Yeah. And, and having that perspective on the future and having that guidance and that segue to like excellence for yourself, like my whole thing is I don’t want to be a liability to people. Sure. I don’t, I don’t want to have some type of like disability where people have to look after me. And that’s why, you know, I work out twice a day and live the way that I do and follow the chiropractic lifestyle. But I think that that’s a, that’s a really strategic way for you to go into the future. So I’m excited to watch what happens from now on. So let’s talk about community again. Chiropractors building relationships. I know that they do a lot to support their local communities. Is there anything that you do or that you’d recommend to young docs to do?
DR CHAD POLLEY DC (GUEST): Get involved with the service organization. I mean, our clinic over the years has really supported hyper local charities, meaning high note that they are having a direct effect on the people that I serve. And that’s not that there are national charities or even statewide charities that aren’t fantastic and, and, and are very, are very worthy. In fact, one organization I’ll talk about here in just a minute that really allows me to give back to the military community and to the veterans. But recently within the last year or so, I joined a rotary club. This particular rotary club is focused hyper hyper hyper local on people and on foundations in our immediate area. We do a number of fundraising events, some really cool, actually fundraising events. And we’re able to, to raise close to $150,000 every year. But we’re able to give back. And I look at, you know, what I’m able to do by joining a club like that versus what I was able to do just on my own in terms of, you know, giving back. And I can leverage that. You know, I can take the same amount that, that I was doing and leverage that with a service organization and now the growth just in what, what we’re able to give back just kind of explodes. So doesn’t have to be the rotary, but joining a service organization that you know has a direct impact on, on your local, your local community. I think is a great way to give back. It could be a church organization. But I, I think that’s, that can be a really important, really important thing for you to do.
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Yeah, I’m looking up a quote right now, but I wish I had the guy that Joe Rogan has. I wish I had my own guy in the background looking stuff up for me. If you want to, if you want to go fast, go alone. If you want to, I can’t, if you want to go far, go together. And I think that that’s really what you just said. And if you want to go fast, go alone. If you want to go far, go together. And the risk strengths and numbers. And you know, one of my mentors that taught me how to podcast would always tell me that we’re more alike than we are different. And that’s his sentiment towards a chiropractic profession. And I think that when you think about when we all have a penchant to give and, you know, have something to support and contribute to something bigger than ourselves, if you were to survey everybody there at all say, yeah, I want to do that. And most people just don’t see the impacts. I think it’s really cool that you’re doing that on a hyper local status. And you know, it’s nice to support stuff in your backyard, you know, I think it’s really cool.
DR CHAD POLLEY DC (GUEST): And we got an opportunity about 10, 11 years ago to get involved. This is a national organization, but we deal with the local chapter here. It’s called Honor Flight. And Honor Flight was created to get World War II vets up to the DC area so they can see their World War II memorial for the first time. This has done it absolutely no cost to the vet. Unfortunately, you know, 10 years ago, the plane was filled with World War II vets as they are unfortunately passing away. We’ve invited Korean, Korean War vets and now Vietnam vets. But it’s incredible because you are assigned to a vet. You are their guardian and you spend the entire day with them. You fly up to DC and we’ve done everything from going to the Iwo Jima Memorial or the Air Force Memorial. We’ve been to Arlington. We always see the Lincoln Memorial, the Korean War Memorial and the Vietnam War Memorial along with the World War II Memorial. And you know, the stories that these guys and gals can tell, it’s just absolutely incredible. And so we’ve been involved with that for quite some time. Again, hyper local because these are guys and gals that are living here. But the nationwide mission of Honor Flight is absolutely incredible. And if you have any interest in helping to support past veterans and getting to sit next to living history for an entire day, I’d encourage you to see if there’s a local chapter and maybe if you can get involved that way too.
JAMES CHESTER (HOST): Wow. You know, that’s a big takeaway for me because I think that once again, everybody wants to contribute to something and patriotism is something we have to like prop up again. You know, they kind of, they kind of put it in the back closet now. But we should talk about things like this that matter. Actually, there’s a great, great, great, great chiropractor named Timothy Novelli. He created something called the Patriot Project. Okay. Where the chiropractors nationwide now provide gratis care to a handful of veterans or active military people at their clinics. And it’s a service mission local. And chiropractors started this and every November he does something in Canton, Ohio called the Patriot Ball, where he brings out all these veterans and all their families. And he has a huge party for people. And it’s done by a chiropractor, which I think is really, really powerful. So honor, fight and a Patriot Project, really cool things that chiropractors can get involved with.
DR CHAD POLLEY DC (GUEST): Yeah. I’d like to learn a little bit more about that. That would be something I would be, you know, absolutely open to dabbing in our office.
JAMES CHESTER (HOST): Yeah. I mean, the second film that we did called Project Patient, we track a couple of patients that started with the Patriot Project. And the feature case in our movies, Staff Sergeant Shiloh Harris, who’s blown up in a Humvee and 70% of his body was burned. And chiropractic saved his life and we share that whole story. So there’s definitely like, pull at your heartstrings, like how chiropractic saved this guy from killing himself. And now he’s got a beautiful woman in his life and he’s not on all these drugs. And I mean, you can only do so much with the guy that’s 70% scarred from burns. But, you know, he chiropractic, he says, you know, chiropractic, the only thing that stopped me from committing suicide.
DR CHAD POLLEY DC (GUEST): It’s powerful.
JAMES CHESTER (HOST): So yeah, Project Patient, the movie dot com, you guys can go watch it. But let’s get, let’s get into the question set again. And let’s talk about your vision of where you see this profession going. I know I know on the question set, it says 20 years, but you could talk one year, you could talk five years, you can talk 10 years, like, what do you see chiropractic going towards?
DR CHAD POLLEY DC (GUEST): You know, we talked a little bit about this, you know, before we, before we hopped on live and, you know, unfortunately, I have a little bit more of a pessimistic view and I love your optimism. I just, you know, I don’t think things have changed a whole lot in 23 years, not within our profession. And the problem I think is that there’s just a tremendous amount of infighting. And I, if we can’t get that resolved and we can’t break down some of those barriers, I’m not sure if things will be much different in five years, 10 years or 20 years, as much as I’d like that to change. So again, I know this is a little pessimistic, but unfortunately, I think that sometimes the, our biggest enemies in our profession is ourselves, right? Sometimes I don’t think we can get out of our own way. And I love your perspective and I know you shared that with the, you know, beforehand, if you want to share that so everyone’s on the same page. But that’s a long way, long winded way of saying I’m just, I’m not sure in the current climate, if things don’t move on that we’re going to move on.
JAMES CHESTER (HOST): Yeah, I think it’s, it’s a sobering approach to a kind of a drunk status. I think that the profession kind of bumbles around into each other and they, oh, why’d you hit me? Why’d you bump into me? And if we could just like sober it up a little bit with like mutual respect. And I’m a part of this group called the chiropractic futures group and it’s a, it’s, I think really helping structure the profession in a really positive way. But I also think that there is such thing as unity through diversity. Like I, I’ve told people like if I go to 10 chiropractic offices, every chiropractor is going to adjust me differently. They’re going to analyze my self-luxation differently. Some will do x-rays, some won’t do x-rays. So there’s no real like, you never know what you’re going to get when you show up to a DC’s office. So when there’s that difference of artistic expression within the profession, you’re going to get a difference in receiving of other person’s style. So that’s, that’s the big thing is if people could just start to understand that everybody in chiropractic does things a little bit different and they’re probably not ever going to do it like you. That’s the best thing for people to, in the profession, start to understand at that baseline level of acceptance for another chiropractor and what they’re doing as a doctor. Like you can’t dictate the way somebody else is going to become a doctor. Correct. Like they’re going to take care of people how they see fit. That’s their license to heal. And I think that that’s the part where chiropractors have to start looking in the mirror a little bit more and say, do I want that? Damn, I don’t want that either. So I think that that’s where we come to a place where the relationship with identity starts to improve. Um, and yeah, do I think that it’s going to take some time for that to like course correct? Yeah, I mean, you just have to have, I guess better leaders. And that’s where it all starts. And it starts with us and that’s what I said, right? Like it starts with me. It starts with me to take down the division of techniques and the divisions of schools and the division of coaching groups. Like well, we’ve done with Kyra Hustle is very unique. We’ve broken down every barrier and border within the chiropractic profession and we’ve invited everybody in. And I think that that’s what we really have to get back to is that the profession is quite the same. It’s just the practitioners have different artistic approach.
DR CHAD POLLEY DC (GUEST): Well, you just nailed it. I mean, if we can just, we can get to the point where we can say, okay, I might not understand or agree with the approach, but you have the patient’s best interest in mind, right? If we can all agree that whatever we’re doing has that as the first and foremost behind our, you know, behind our actions and behind our philosophy. Okay. Right. Now we can have conversations. And I would love to see more of that.
JAMES CHESTER (HOST): Well, the chiropractic futures tagline is unity without uniformity.
DR CHAD POLLEY DC (GUEST): There you go.
JAMES CHESTER (HOST): And I think that that’s once again, a sobering concept to a bunch of drunk ego people as people start to sort themselves out from internal. And they’re like, yeah, I don’t have to be like, you know, a TRT office or I don’t have to be a Gons dead clinic or I don’t have to be whatever technique I can be respected doing pinnacle. I can be respected doing chiropractic biophysics. I can be respected and everybody else, I respect them back. It’s an honor. It’s an honor system. Almost like we have to go back to like almost like martial arts is you have to respect people for their practice of their art.
DR CHAD POLLEY DC (GUEST): Right.
JAMES CHESTER (HOST): Um, moving on. Heroes. We talked about coming from a military family, but are there any chiropractic heroes that helped you become the person that you are today?
DR CHAD POLLEY DC (GUEST): Um, no, when I, when I first thought of hero, um, honestly, the first person I thought it was my, my granddad. Yeah. Um, you know, he, um, you know, he, he, he lied about his age, um, and, and joined the Navy at 16 years old so he could, he could get into war war two. Um, you know, so he was a little younger and, um, you know, when I was born, he was only in his mid 40s and, um, man, the guy was like Superman to me. I mean, the guy, uh, he could literally fix jet engines. He could fix cars. He could turn around and, and, and birth a, a calf of, of a cow that was on the farm. I mean, the guy was, uh, he was MacGyver, former guy, very animal. He had some WD 40 and some duct tape and he could damn near fix, you know, he could damn near fix anything. Um, and so, um, you know, it was, uh, yeah, it was a picture of my, my, my grandmother and my granddad and, and they look like movie stars. I mean, I just, again, he was just larger than life. Um, and he did a lot of things well, but one thing he didn’t do too well was, um, he didn’t take good care of himself. And, uh, um, you know, he let diabetes and, and some other health concerns, you know, kind of, uh, you know, kind of get out of, uh, out of control a little bit. But, um, you know, the lessons that I, uh, that I learned from him, um, uh, you know, I still think about him almost, uh, you know, almost every day. I, I’m fortunate enough that I still have my, his wife, my grandmother is still alive, um, which is awesome. But, yeah, when, I don’t know when, when I first saw the hero, that’s what, you know, that’s what I thought of. Um, I guess in the chiropractic space, one person that I really respect, um, because I like, I like his approach of keeping things evidence based, which can sometimes be a, you know, a negative term, but still embodies the philosophy of chiropractic to the end degree, the wholeism, the vitalism. Um, and that’s James Chestnut. You know, I, I, I like his mission. Um, uh, I like his model of subluxation. Um, in my office, if we were, if I was in my office right now, you’d see a huge white board, um, you know, with subluxation and all the neural components of it. And I have conversations with my patients about that. Um, I’m not quite sure why 40% of our, our, uh, our field does. And, and so, I, I really, I really enjoy reading his stuff and reading his research, um, and, and seeing the way that he can marry, um, you know, sometimes those, those opposing, you know, those opposing viewpoints. So, um, maybe not a hero per se, you know, I, I’m not a hero per se, but, um, I can not even, I can’t, I can’t believe that this is a good thing. No, I’m not a hero per se, I’m a hero per se. But I think my team, my team, my team, my team, my team, my team, my team, my team, maybe not a hero per se, but someone I respect immensely in this field.
JAMES CHESTER (HOST): Yeah. I mean, that takes all of us, right? I had this analogy earlier about chiropractic being like an airplane. Like you need certain people to make the runway. You need certain people to do air traffic control. You need certain people to fly it. You need certain people to be passengers. You need certain people to dictate safety while on it. Like you have to have like a whole team of people. And I think that that’s what I’ve learned most about asking that question is there’s so many Sherpas out there that have gotten people to the top of their own mountains and have gotten people to launch and to believe in what they’re doing. And a Dizzet team, it’s a huge team. And if people don’t think that they’re on the chiropractic team and there’s 60,000 strong of you, that they need to get woke up a little bit and know that there’s only 60,000 of you and it’s a small team. And we have to start playing together in order to win this big game. Absolutely. I just gave a talk two weekends ago or a weekend to go down in Colorado Springs. And I gave the analogy of chiropractic being on the chessboard of medical health, medical health, freedom. And we’re really the only thing that separates medical tyranny and checkmate when it comes to the free world is the chiropractic profession. The chiropractic profession is the only thing that stands out there. That, you know, hasn’t been swallowed up by big pharma and by that agenda. Everything else is an outside and perspective chiropractors still believe that the body heals from inside out. We believe that the body needs nothing extra in it. Simply needs no interference. Once it gets cleared, the body is a self healing organism. And the other part that doesn’t believe in a sub-subluxation, they’re mechanistic. Right. That they treat the body like a machine. Well, the body isn’t a machine. It’s organic matter. If I cut my finger right now, I don’t have to like look at it and shout out and tell it to heal. Like, no, it heals on its own because it’s always on a job. And I think that that’s a part where we have to like re remind the people that our subluxation deniers that the profession was never founded upon that.
DR CHAD POLLEY DC (GUEST): Right. And that’s what we just talked about before. I mean, uniting and getting getting groups like that together and moving the profession, you know, forward agreeing to disagree. But it’s again, that’s that’s a tough nut to crack.
JAMES CHESTER (HOST): Yeah. And I think that in a grown up manner, this might has be popular and it might not ever be something people would appreciate. But pull out the box and gloves. Have a good scrap, you know, and quit doing it behind closed doors. And if you’re going to. Yeah, I mean, watch it. Yeah, I mean, if people knew that there was going to be a real fight on their hands by their decisions that they made, they wouldn’t make them.
DR CHAD POLLEY DC (GUEST): What would help?
JAMES CHESTER (HOST): Well, I posted the other day something about Mike Tyson’s quote of everybody thinks it’s good and fine until they get punched in the mouth. And I think that it’s true. And if people were to be somewhat a little bit infringement of, you know, poor decision making, people would make different decisions. Nobody has a flinch response anymore. Right. So so tying up the conversation day at the Dr. Chad closes out with a miracle story, something that you’ve seen over the past 23 years that gives people a good takeaway.
DR CHAD POLLEY DC (GUEST): Good miracle story. Well, I mean, you know, we’re we’re really blessed. If you’ve been practicing any amount of time, you know, you’ve seen you’ve seen miracles. I’ve seen a number of women that were told they were never have kids. And guess what? You know, next thing you know, boom, they’re they’re pregnant. You know, my brother is just such a is just such a strong, you know, powerful, powerful story as well. You know, I I’ll tell you a story of when I when I first got into practice and literally I’d been in practice maybe three months and gentlemen came in. He’s complaining of low back pain. And so, you know, we took an x-ray. And of course, this is back in the day where I was in some hot closet with a red lamp. You know, there was no digital processing then, right? You had to pray you didn’t move. You had to pray you put the right, you know, KVP and M and and there. So I I developed the x-ray and I look at it and I knew right away. He had prostate cancer, you know, bright white L5 vertebrae. And I’ve been in practice. I’m in my late twenties and I got to go out and tell this 70 to some year old guy. He’s got cancer. So, you know, I went out there and I explained. You know, explain what was going on that I wanted him to get to his primary ASAP, but that I was going to continue to adjust him because the finding on the x-ray was a different finding than the subluxation that I had also obviously uncovered. He ended up having to get he ended up having to get surgery. But he was a patient with me for a long, long time because he understood that, yeah, maybe that was also causing my back pain, but I also know I’ve got subluxation. I also know that I need to have my spine adjusted. And yeah, he was with me for, you know, for a really long time. And he was obviously very, very thankful because at first, he didn’t want to get the x-ray. No, Doc, I just need an adjustment. So that was that was that was really kind of cool, especially, you know, being in practice just such a just such a short time.
JAMES CHESTER (HOST): Yeah, I think that this gives everybody hope and chiropractors to hope dealers, not dope dealers. True. And chiropractors does save people’s lives. And as cliches, I might sound as they give people life to your years and years to their life.
DR CHAD POLLEY DC (GUEST): Abe Lincoln.
JAMES CHESTER (HOST): Yeah, man. And there’s a lot to be said about these little one-liner things that I say all the time is that people just went down and wrote them. They would probably have a better understanding of what chiropractic really is.
DR CHAD POLLEY DC (GUEST): It’s funny, Jim, that’s that’s I’ve been saying that for quite some time. That’s that’s my tagline that I use that, you know, it’s not the years in your life. It’s the life in your years, right?
JAMES CHESTER (HOST): Amen.
DR CHAD POLLEY DC (GUEST): Love and love.
JAMES CHESTER (HOST): And well, that’s a good way to close out our show today. Are there any resources that you like to share with our audience today or if people want to reach out to you, where can we send them to?
DR CHAD POLLEY DC (GUEST): Well, I know we talked about it. I know you’ve got some students that listen. You know, I’ve been I’ve been teaching the board review for national boards now for longer than I’ve actually been practicing. So I specialize in in the part one review. They can look it up online. It’s polyboardreviews.com. If they have any questions or they can reach out to me directly and I can I can maybe get in some resources or some direction or anything I can do to help the profession. And that’s that’s why I taught for as long as I did, you know, when you’re one guy, you can only see, you know, so many people in a given week and a given month and a given year. But when I can help someone, you know, pass pass their boards and they can become licensed now, now it’s a magnifying effect. It’s exponential. And, you know, maybe there’ll be someone that will tell someone who’s whose child is has a neurological condition and need to get their spine checked, but didn’t even know it. Maybe one of them will say, hey, have you ever considered chiropractic and then they can change if someone’s life. So
JAMES CHESTER (HOST): well, that’s the miracle and that’s the wrap. I appreciate you being episode 531 of the Chiro House of podcast. I want you to have an awesome restaurant evening down there in central Florida. So close to Florida, right? Yep, coastal Florida. And with that being said, I just let everybody know, like I always do. You’re just one story way. Keep hustling. I’ll see you guys in the next episode. Bye for now. Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
This episode was sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. LET’S HUSTLE !!!
Animal Chiropractic is the FUNNEST thing EVER with Dr Philip Rodger DC – Chiro Hustle Podcast 530
Jan 29, 2024
I grew up in a very small town in south central Wisconsin called Oxford. When I was young I spent a lot of time outside in the woods and helping out at my aunt and uncle’s dairy farm feeding calves, mowing hay and even milk cows once in a while. I learned a lot about the importance of family and working hard.
Growing up I was always trying to help people in any way that I could. It always felt very rewarding to know that you helped someone out in some way, shape or fashion. So now that I have the opportunity to help people regain their health as a chiropractor is the most rewarding thing that I could ever do.
I started Chiropractic school at Cleveland Chiropractic College – Kansas City in the fall of 2010. Before I started chiropractic school I had only been adjusted once in my life. It did not take long for me to absolutely fall in love with the principles of chiropractic and to be honest, just how awesome getting adjusted regularly made me feel! Chiropractic College is also where I met my wife, Dr. Angela. So I can definitely say that without chiropractic I would not have the life I have today.
While in Chiropractic college I attended a multitude of elective seminars outside of school through the Motion Palpation Institute so I could hone my adjusting skills. I graduated in December of 2013 with Cum Laude honors and moved shortly after that to practice in Colorado. We spent just over two years in Colorado and then decided to move closer to family here in Central Florida.
Nothing would make me happier than to have the opportunity to meet you and see if chiropractic care can improve your life. I’d love to see how we can get started to meet all the health goals that you want to achieve.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, 100% Chiropractic. Let’s Hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 530 of the Chiro Hustle Podcast. I’m your producer, Luke Mallet, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we had the opportunity of interviewing Dr. Philip Roger. And if you want to hear a story about how chiropractic and animal chiropractic is the funnest thing that this guy’s ever done, stay tuned. Welcome back! This is another episode of the Chiro Hustle Podcast. They have Philip Roger on me coming in from Florida, central Florida, and I’m out here in beautiful Grand Junction, Colorado. And you know, today’s episode is episode 530. We’re going to cover animal chiropractic. I think it’s something that a lot of people are curious about, and I’ve had a snapshot into animal chiropractic world for the past several years, so I’m really interested to have this conversation today. But before we jump into this episode, I just want to let everybody know the big why. Why do we do what we do over here at Chiro Hustle? Well, first things first is the First Amendment. That is freedom of speech. We’ve never censored anyone. And we know what it’s like to be on the receiving end of censorship. So I do believe that there’s a big message for chiropractic, and this platform keeps free speech alive and well. On top of that, we also believe in family health freedom and medical freedom. Over the past couple of years, people have been inundated with scare and fear about what to do for themselves. There are patients and just living the chiropractic lifestyles, giving me a lot of leverage knowing what to do and making healthy choices for myself. So this show supports medical freedom, family health freedom. And then we get into the chiropractic philosophy part of the show, and we do support BJ Palmer’s Sacred Trust and protect that. So if you don’t know what that means, go to your favorite search engine right now and go find out what BJ Palmer’s last words are or BJ Palmer’s Sacred Trust. You’re going to learn more about chiropractic than you ever knew before. I guarantee you. And then there’s this big word in chiropractic called subluxation. We support subluxation in the lexicon in the language of chiropractic and in the practice of chiropractic offices. And then lastly, but not least, we believe in in intelligence and universal intelligence. We believe that man or woman, the physical, when they get adjusted, it connects them to man or woman, the spiritual. And we’ll just say that for animals too. When we adjust an animal, it connects the physical body of the animal to the spiritual body of the animal. And animals can’t talk. So it’s really interesting that we’re going to have this conversation today on animal chiropractic. And with that being said, Dr. Phillip, welcome to the show.
DR PHILIP RODGER DC (GUEST): Thanks for having me.
JAMES CHESTER (HOST): Yeah, man, it’s been a long time coming. Really excited to have you on today for episode 530 and to tell your story. And I know a lot of people have been following your journey over the past couple of years. And it’s really a perseverance story. But I think, you know, just today, I’m really curious to hear about how you got into chiropractic and how you got to the point where you are today.
DR PHILIP RODGER DC (GUEST): Yeah. So originally what got me into chiropractic, when I was an undergrad, I originally thought I wanted to be like a medical doctor or a surgeon. And then as I got farther into undergrad, one of my family members, my uncle, he had a real problem with not only prescription, but you know, street drugs too. But his medical doctor was literally just like a glorified drug dealer. And after seeing what happened on that side of the medical profession, I just decided I didn’t want to be a part of that found chiropractic. And as funny as it is, I applied to chiropractic school, got in. And at that point, I said, I should probably get adjusted because I’d never been to a chiropractor myself before. But then I got into chiropractic school, absolutely loved it. I had been practicing chiropractic on humans for the first seven years of my career. And then in February of 2021, my wife who has been doing chiropractic for animal chiropractic as long as she’s been licensed, we decided that it was time to send me to animal chiropractic school. And so I finished that in August of 2021. And ever since then, we’ve been going full on with animal chiropractic. We sold our human office that we had in February of 2022. So we’ve had our first full year doing mostly just animal chiropractic last year. We did about 80% animals this year. It’s looking like we’re going to be 90% animals. And it’s literally it’s been the funnest change that I’ve ever made out of the office. All we do is make house visits. It’s been such a blessing to be able to see all the different areas and just help animals because the coolest thing for me about animal chiropractic is there is zero placebo effect. If it’s a chiropractic problem, this is going to work.
JAMES CHESTER (HOST): Yeah. So this is really exciting opportunity for us to just talk about this. But like, how have you grown your animal chiropractic practice? And did you network with vets? Did you network with like animal shelters? Like, what did you do to get to where you are?
DR PHILIP RODGER DC (GUEST): So a lot of what we did. It was just kind of initially social media stuff. I mean, initially when we moved here from Colorado to get clients we went to and still do on weekends, we go to a lot of dog shows. So we go to the agility competitions where they do the jumps and the weave poles and the tunnels you’ve probably seen it on TV, the Westminster dog show or AKC nationals. That’s what we do from October to May, pretty much every weekend we’re at a dog show. And so we’ve used that to build a lot of clients and then from there specifically with the horses, we did a lot of cold calling and just networking with barns, farms, veterinary offices and then getting referrals that way to grow the equine side of the business. And it’s been sometimes I don’t sometimes I honestly don’t know how people find us. They just search us on Google. We’ve used a few other little platforms like a place called pet works. They’ve got us listed. They just a way to find pet providers. So we’re listed there, but mostly it’s just organic, just making relationships and getting referrals.
JAMES CHESTER (HOST): So man’s best friend. You’ve had a lot of interactions with dogs. Tell me about like what is it like when you start taking care of a dog? What’s it look like to the owner? What’s it look like to the animal itself?
DR PHILIP RODGER DC (GUEST): So a lot of the owners and the animals especially love what we do because we come to the house. So there’s no loading up in the car going to a, you know, a non familiar place, non familiar smells and sounds. So usually everyone’s pretty calm. If the dog has never been adjusted before, usually the first visit, you can tell they’re a little sus like, what are you doing? You’re touching me in a different way than I’ve ever been touched before. And at the end of the adjustment, we always give them lots of cookies. So I always tell the dogs and the owners, my goal is to be known as the cookie man. When I show up at the house, I want the dog super excited to see me because they’re thinking they’re getting cookies. And usually when we come back for the second visit, if the dog was a little skittish or shy on the initial visit, that is completely gone. And they just absolutely love. I can’t tell you how many clients I have that they tell me when I come to the house. So I just hope you know my dog doesn’t act like this for anybody, not even me. They only act like this for you.
JAMES CHESTER (HOST): Yeah, I think that’s really cool. And so you build relationships with the dog owners and then they tell their friends about you.
DR PHILIP RODGER DC (GUEST): I take it. That’s a lot of it because a lot of most dog people also have friends that are dog people and so when they see something struggling or they’ve been dealing with an issue, they’ll ask what they’ve done and then say, hey, well, we’ve got the chiropractor that comes to the house. I know it sounds crazy, but it works. And most honestly, the most common thing when people sit there, like I never knew that animal chiropractic was the thing. That’s the most common thing we hear when we tell people that we do animal chiropractic.
JAMES CHESTER (HOST): So let’s talk about like the transition into the equine world. What’s that look like and what’s that look like for the owners of the horses and what’s that look like for you being a practitioner?
DR PHILIP RODGER DC (GUEST): So the biggest thing for us, I mean, most equine businesses, you’re going to make visits to them. But like for us, when we come to like the most all the time I get questions, like they’ll say, oh, I wish you could adjust me while I’m here too. And lucky for them, I’m not a veterinarian. I’m a chiropractor. So I can not only adjust the horses, but I can adjust them. And when they realize the amount of time savings, we can provide them by getting everything done there. They don’t have to leave the barn, go to the chiropractor, come back. Just the time savings convenience for them is just out of this world. But with the horses, we use these really big styrofoam. It’s about the size of like a small hay bale. We have two of those that we set up on the horse to stand up to get above the spine to adjust them while they’re standing. And a lot of times, especially if it’s a horse has never been adjusted before, we’re going to put the block in front of them, move it, make some sounds so that they realize it’s not going to try to eat them because horses, as a prey animal, they think everything’s trying to eat them and kill them. And so it’s just making sure desensitizing them to that at first. But a lot of times, horses like dogs, if they’ve never been adjusted before, they’re going to be really kind of uneasy about what you’re doing. They’ll move away. So then you got to get down from the blocks, move them closer, get that up. You’ll get the job done. But when you come back, the horses are always like, oh, I remember this guy. He made me feel great and they’re just ready to go.
JAMES CHESTER (HOST): Yeah. I think that’s really cool is it’s all about performance.
DR PHILIP RODGER DC (GUEST): It is. And the biggest thing like with animals is like you said earlier, because you can’t, they can’t tell you what’s going on. You really have to be intuitive with your emotional language to be able to read their body language and see what’s going on. What are they feeling? What’s good is this where it hurts? Because I mean, with dogs, you got the sharp end at the front with horses. You got the clubs at the back that can get you. So you really got to pay attention to body language and their emotional intelligence and what they’re telling you because they can’t use words.
JAMES CHESTER (HOST): Yeah. I think that that’s probably the most profound part about the care. Because I kind of liken it to the same as taking care of babies is, you know, they don’t talk either, obviously. And you know, they haven’t developed those skill sets yet. Yeah. But when a chiropractor adjusts the baby, it’s very gentle. It’s low force. It’s careful. It’s specific. But the baby can’t tell you where their hip is out of alignment, why they’re not pooping. Right. And they can’t tell you why they have colic and can’t latch because they have torta colis.
DR PHILIP RODGER DC (GUEST): Yep. And the baby also can’t tell you afterwards. Oh, yeah, that was really great. And lie. There’s no placebo effect with the babies either. If it’s a chiropractic problem, it will work.
JAMES CHESTER (HOST): Yeah. And that’s the thing. And I think that that’s a part two that we should probably touch on is like the certification. I know chiropractors are like famous for postgraduate, like extra certifications. Tell me about the options group that you studied with and what it was like to become an animal chiropractor after you went through seven years of becoming a human chiropractor.
DR PHILIP RODGER DC (GUEST): Yeah. So the university that both my wife and I went to is called options for animals in Wellsville, Kansas and all of the animal chiropractic. There’s several schools in the United States. There’s ACEs in Parker in Texas. There’s healing oasis in Wisconsin. I believe there’s another one in Oklahoma. And then there’s options in Kansas. And so the certification, it’s a 210 hour certification course. Now luckily for us as being a chiropractor, we don’t have to do a whole lot of learning how to do the adjustments and develop touch as far as palpation. All of the veterinarians that come there to do it, that’s where they struggle the most. But it’s really the biggest, most profound thing is just learning the differences between all of the different spines, knowing the different joint angles. Because initially when Angela and I first started dating, I didn’t realize that dogs had different numbers of vertebra in their spine than us. I just assumed we were all the same. The one thing, however, that’s really cool across all but two animal species, everyone has seven bones in your neck, except for manatees and three toads loss. They have six. Otherwise, you’ve got to know for sure what you’re doing with the thoracic and lumbar because they’re different in every species.
JAMES CHESTER (HOST): So how do you adjust a horse?
DR PHILIP RODGER DC (GUEST): So adjusting a horse, like I was saying with those bales, like you stand up on them and
JAMES CHESTER (HOST): then hands on. Yeah, you’re still like a reinforced eyes to form.
DR PHILIP RODGER DC (GUEST): You’re using your hands. The most for me at least kind of scary part is when you’re working on the feet because they can. You have an instance a few months ago where if the horse would have stood on his foot, I would have easily lost a toe because he didn’t put his foot where I thought he would and he put the tip of his hoof right on my big toe on my right foot. And luckily we got him to pick his foot up. But you can get some interesting things when you’re working on horses legs. But the right is fine. It’s good. You’re on those bales adjusting the thoracic and the lumbar and then when you adjust the neck, you’re on the ground, you have their head on your shoulder a lot. It’s really it’s because most people when they think, how do you adjust a horse? They’re thinking, do you roll them on their back? No, they’re standing throughout the whole process. And the other thing that most people like they assume when we’re coming for like a dog or a horse, they’re waiting to hear the crack that we get when we get adjusted. But more times than not in animals, you don’t get that. Some of the extremities will go and when the animals are old or you can get some stuff to crack, but you usually don’t hear that in animals.
JAMES CHESTER (HOST): So I just said my own curiosity, what’s bitten you?
DR PHILIP RODGER DC (GUEST): So I have been like I wouldn’t necessarily say full blown bit by a horse, but I’ve what I would call a love nibble, which I almost would rather a bite because they just will get this tiny little pinch of skin on your shoulder or your arm just in between their front teeth. And it hurts. You’ll get a decent bruise from it. But then I, a chihuahua that had three teeth, had gotten me one time. I didn’t do anything. Just basically gummed me. And then there was one time on a dog where I hit a sore spot in her neck and she popped up into my mouth and her teeth hit my teeth. No blood, no, no, but she did chip a tooth a little bit. That’s the worst that’s happened so far.
JAMES CHESTER (HOST): So if other people were curious about getting into animal chiropractic, what advice would you give to them?
DR PHILIP RODGER DC (GUEST): I would don’t go to like YouTube or Facebook and watch videos. A lot of the stuff you see online is not chiropractic. It’s flashy. They get tons of stuff to crack and pop, but what they’re doing is not chiropractic. I would look into the different universities because like I said, there’s ones in options. Kansas, Texas, Minnesota, Oklahoma, I believe has something. But just reach out. And if there’s someone in your area, see if you can shadow them because it’s really different. Everyone practices differently. I mean, I’ve got friends in Illinois that they have physical office locations. They bring the animals into them. That’s not what we do. We make house visits. We’ve got an intern with us right now. And it was just the funnest thing so far was after the first morning of her interning with us, she looks at me and she says, is this really what you do all day? I’m like, yeah, I drive around the houses. I play with dogs and horses, get them better with adjustments. And this pays all of our bills. Like it’s just, it’s the funnest job I’ve ever had.
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, 100% Chiropractic. Let’s Hustle!
JAMES CHESTER (HOST): That’s cool. So I guess my curiosity goes a little bit further and does somebody have to be either coming from the background of chiropractic or do they have to come from the background of veterinarian in order to do animal chiropractic?
DR PHILIP RODGER DC (GUEST): Yes, in order to be a certified animal chiropractor, which is what my wife and myself are, the only two ways to be a certified animal chiropractor is either to be a chiropractor first or a veterinarian first. There are a lot of people out there, unfortunately, that do some form of manipulation and call what they do chiropractic, but really they are not chiropractors. So that would be the biggest thing, especially if people are looking into finding a chiropractor for their animals is make sure they have a certification through either. There’s two, the two gold standard certification groups are the American Chiropractic Association. Their website is animalchiropractic.org or the International Veterinary Chiropractic Association and their website is IVCA.de. That’s where you will find people that know exactly what they’re doing. There is another, just north of us here in Florida in Redick, there’s an institution called the Chi Institute and they do teach chiropractic there as well. I don’t know if they send their students to the IVCA or AVCA to get a certification there, but they also, they only train veterinarians. They won’t train chiropractors.
JAMES CHESTER (HOST): Gotcha. Yeah, it’s a really interesting world to get a snapshot into. Let’s go a little bit deeper. A daily process, like a Monday through Friday schedule. What’s a day in the life look like for you?
DR PHILIP RODGER DC (GUEST): So a day in the life of me, Tuesdays are my day off. That’s why I’m able to do something like this with you today. And then basically Mondays, so we live in Ocala. On Mondays, we travel to Jacksonville. And part of that is because that’s where our human office was. So we developed a good client base up there initially. So we’re in Jacksonville every Monday and then every other Tuesday is when Angela goes. And like yesterday, for example, my first appointment in Jacksonville was at eight o’clock. It’s about a two hour drive to Jacksonville. So we left the house at five 30 in the morning and pretty much every half hour we had another house to go to. We scheduled 30 minute appointments and I assume most times it’s going to be a 30 minute drive from one house to the next. And then last night we got home at about eight o’clock. So Mondays are the worst. But then as far as like being gone for working long days, but then Wednesdays and Thursdays, usually I start my day at nine a.m. I’m home by six. So typical work day driving around doing horses and dogs. We do a lot more horses in Ocala than we do Jacksonville. And then so that’s Wednesday and Thursday and then Friday, Saturday, Sunday we work dog shows just this last weekend. I was down south in Punta Gorda. So just an hour north at Naples and working at a dog show there. We go on the east coast of Florida to Fort Pierce. We do shows in Ocala in Jacksonville. We’re working on getting licenses in other states to go to events in other areas. But that’s a typical work week is house calls Monday, Wednesday, Thursday, dog show Friday, Saturday, Sunday and try to relax a bit on Tuesday.
JAMES CHESTER (HOST): So would you consider what you do a high volume style practice?
DR PHILIP RODGER DC (GUEST): No. On average, we do like maybe 10 to 15 appointments a day.
JAMES CHESTER (HOST): Okay.
DR PHILIP RODGER DC (GUEST): And we could see more than that because especially if it’s a day that’s heavy with horses, because most of the places we go to adjust a dog, most houses we stop at, we adjust one dog. But there’s several barns that we go to where you’ll adjust anywhere from three to seven horses at one stop. So on days like that where you’re heavy on horses, it can be more of like a quote unquote high volume day. But I think the most I’ve ever done in one day was 22. Wow.
JAMES CHESTER (HOST): Yeah. That’s impressive. So going to barns, how do you organize that with like all the individual like horse owners or is it like one person like owns all the horses?
DR PHILIP RODGER DC (GUEST): So the easiest way is just to coordinate with the barn managers because the barn managers have every single borders contact information. And so if you just let the manager know, hey, I’m thinking of coming here this time, they will typically send a message out to everyone that boards and say, hey, the chiropractor is going to be here this day who wants their horse done.
JAMES CHESTER (HOST): So really you have the barn managers, your advocate, they’re the chiropractic advocate.
DR PHILIP RODGER DC (GUEST): Exactly. The barn managers are the advocate because they, you know, tell everyone else they’re here. If you want them, it’s now otherwise you have to wait four to six weeks when they hit us back up again.
JAMES CHESTER (HOST): That’s cool, man. That’s a really neat network that you built. Yeah, I think that probably is a lot of fun.
DR PHILIP RODGER DC (GUEST): It really is a lot of fun. I mean, the thing with animals is they’re not whining and complaining about their job or their spouse or their kids or, you know, anything else. All they want to do is give you most of the time, 95% of the time, give you kisses, give you lugs, waggy butts, and it’s just, it’s fun. It just takes away so much stress.
JAMES CHESTER (HOST): So where do you see the animal chiropractic profession moving towards?
DR PHILIP RODGER DC (GUEST): So I think it is becoming much more widely known because in the grand scheme of things, animal chiropractic, the way that we do it now, it’s a very, very new profession, much newer than human chiropractic. So I think as more and more people become aware that chiropractic for animals is a thing. I think it’s going to be much more commonplace. I also find not to bad mouth veterinarians or anything, but I see a lot of veterinary medicine going the same way as modern medicine for people where a lot of times when the animals come in, their initial reaction is painkiller, muscle relaxant, anti-inflammatory. Maybe they’ll throw in some prednisone, see if this works and if it doesn’t, then they try something else where with the chiropractic, it just works.
JAMES CHESTER (HOST): It wouldn’t be a podcast on animal chiropractic, so I’ll have a few more important episodes in the background.
DR PHILIP RODGER DC (GUEST): Yeah, so that’s the dog’s barking. Sorry about that. I think someone’s dropping off something at the house.
SPEAKER_02: They’re coming to get adjusted. Hey, get off the interview. I’m ready to get adjusted.
JAMES CHESTER (HOST): So let’s talk heroes and people that have had influence on your career and hope you get to where you are today, who are some of the people who have had some impact on you?
DR PHILIP RODGER DC (GUEST): I mean, the biggest one is honestly my wife, because honestly, without her, I never would have thought I would get into doing animal chiropractic. I initially, when I got out of chiropractic school, I wanted to do a pediatric family-based office and then we just, a lot of stuff happened when a different route with a lot of things. So without her, I never would have done this. When I had seven years of shadowing her, basically at all the dog shows and her appointments to learn from, to build my knowledge before doing it myself. The other people that I do look up to, I mean, I do look up to like Erin O’Connor in Illinois, she has a really phenomenal practice and does really well. She’s got a lot of cool other animal-based businesses. Karen Hannah, she does a lot of really great stuff with all of her animal chiropractic continuing education courses that she does, so she’s a huge advocate for the animal chiropractic world. So those are outside of my wife being number one. Those are probably my next two. And then another person just outside of the chiropractic world itself, who we were talking about earlier, is Tristan Shob, because he has been a huge advocate talking about animal chiropractors doing a lot of stuff with Karen. And so those are four of the top people that I’d probably say as far as influencing for animal chiropractic in particular.
JAMES CHESTER (HOST): That’s, I mean, I love it that, you know, there’s people out there that are doing this the right way and they’re teaching people how to do this the right way. I’m just curious, is it cash or is it insurance or how do people pay for this?
DR PHILIP RODGER DC (GUEST): Yeah, so with us, it’s all cash. They just pay, we take cash check, charge, PayPal, Venmo’s, Zell. We’ve even have it set up. We’ve never had anyone actually pay with it yet. But if they wanted to pay us in Bitcoin, they could pay us in Bitcoin. We’re set up to do that as well. Now, there is pet insurance does cover chiropractic care. So in instances like that, we tip all we have to do is send the clients a copy of the invoice and then a copy of the notes and then they submit it to the insurance and then the insurance reimburses them. Sometimes we run into issues where the insurance company will say, oh, well, they’re a chiropractor, not a veterinarian, so they won’t cover it. But most times they do.
JAMES CHESTER (HOST): Yeah. So do you, I know I just was talking to somebody out in California about protecting chiropractors, rights to practice animal chiropractic without a referral from a vet. How’s that in Florida?
DR PHILIP RODGER DC (GUEST): So in Florida, we do need to have like a veterinary referral. And now we don’t call our form a veterinary referral form. We call it a veterinary authorization form. We explain it to our clients. It’s similar to like, if you wanted to go have a procedure done from a specialist through your insurance, you would need authorization from your primary care provider. That’s all we’re looking for is authorization from your primary care provider that says, yep, they’re cool to go be adjusted. They sign the form for us. And 99 times out of 100 lately, it’s pretty painless every once in a while. We have a veterinarian that will refuse to sign the form for whatever reason we did. We had issues with our original form. So we had to have it redrafted from an attorney to make sure it was very crystal clear what we do, what we don’t do that we have malpractice insurance and are covered. Because sometimes they thought they were released, like if something happened to the animal that that would be in trouble instead of us. But it’s usually pretty painless. The one thing that’s very interesting is I find, and I’m sure I would assume it’s like this in other states. But at least here in Florida, we get a lot more pushback from small animal veterinarians than we do the large animal vets. Most large animal vets are like, why do I have to sign this? Because the state says I have to.
JAMES CHESTER (HOST): Yeah. Hopefully, we can get to the point where that’s not necessary across.
DR PHILIP RODGER DC (GUEST): Yeah, if we could get all states like Colorado there, whereas as long as you’re certified animal chiropractor, you have access to dogs, horses, and cats, I believe, without the need of referral. Anything outside of that, I do believe you do need a referral in Colorado yet. But I’m hoping as far as the cats go, I have a client who has some big cats, and I know one of them is pregnant, and so I’m hoping soon I’ll be able to adjust some tiger cubs.
JAMES CHESTER (HOST): Super cool, man. Well, we got to get you a TV show or something. Yeah, I don’t know about that. That’s really fun. I have people travel around with you and go in a day in the life of Dr. Cracker. Yeah, and look at all the cases that you take and how you take care of pets and how you take care of performance athlete animals. Yeah. And I think that’s a cool thing too, is you get a chance to see the full spectrum. You get a chance to see the like the lap dog all the way to, you know, like you said, the Westminster performance pet.
DR PHILIP RODGER DC (GUEST): Yeah, we’ve got some very high performance animals that we treat that when national championships compete internationally. One of the funnest shows that we do is in November, it’s called the UKI US Open. UKI is just a brand of dog agility, but that US Open, there are hundreds, almost thousands of dogs. I mean, and when you hear the competitions and the people cheering like the first time I was there, I was like, is this like a national sports event? Like the cheering was just wild. It was, and it’s so fun and exciting. And you just see so many different dogs. But yeah, we see everything from puppies. Like the youngest dog I’ve adjusted was three weeks. The oldest we’ve worked on is 18. So we see everything.
JAMES CHESTER (HOST): Yeah, it’s really cool, man. So let’s, let’s close people out with like a really cool miracle story that you’ve seen while taking care of animals.
DR PHILIP RODGER DC (GUEST): So I, the coolest one I had was there was this beagle I was working on. His name was Obi. And when we first started, he had a cervical disc issue that was very painful for him. And I mean, I remember vividly the first visit with him. I almost started crying on the floor with the dog because he was clearly in so much pain. In his case, it did take probably four to six visits, but I remember the time I came back, he always kept Obi in his bedroom. And then when I showed up, he opens the door, Obi runs out, jumps up on me, licking, barking. And I was just like, when did this happen? And he’s like, Oh, this happened like two days after the last adjustment. I’m like, you didn’t tell me. And so literally we saved this dog’s life because he was at the point that he was getting ready to put him down. And because we were able to get this corrected for him, he was able to live a much longer life. And unfortunately, in that case, Obi did end up later on developing cancer and ended up passing away. And he was fairly young yet, but without us, he would have been out of the picture two years prior.
JAMES CHESTER (HOST): Yeah, a lot of times people don’t understand that chiropractic adds years to life and life to years.
DR PHILIP RODGER DC (GUEST): Yep. And we get so many times we get, especially the geriatric patients, the really old dogs where people like we’ve tried everything, you’re our last resort, if you cannot help us, we’re going to put them down and we get them so much more time with their animals.
JAMES CHESTER (HOST): Yeah, I mean, a lot of times it’s just locked up aside joints in the hips. I’m sure more like a couple of shoulders. Yeah.
DR PHILIP RODGER DC (GUEST): Yep. A lot of stuff like that.
JAMES CHESTER (HOST): Yeah. And they just kind of like don’t have any mobility. And when something does have mobility, it doesn’t know how to have vitality. So you’re really restoring the vitality back to people’s pets lives or their performance animals lives, which I think is pretty cool.
None: Yep.
JAMES CHESTER (HOST): Well, is there anything we didn’t touch on that you’d like to discuss today before we call it a day?
DR PHILIP RODGER DC (GUEST): No, I think we hit everything. I mean, at the end of the day, it’s just animal chiropractic is the funnest thing I’ve ever done. That’s the one thing I love when I wake up every single day. I don’t dread going to work because I get to see so many cool animals and just help people and animals just get back to being themselves.
JAMES CHESTER (HOST): Well, I like that a lot. And I thank you so much for being episode 530 of the Kaira house of podcast. If people want to connect with you or learn more about you, where can we send them to?
DR PHILIP RODGER DC (GUEST): You can just go to our website. Our website’s called synchrony Chiro. So it’s S Y N C H R O N Y C H I R O dot com. There you can find our contact information, shoot us a text email. I guarantee you, if not myself directly, my assistant Pamela, someone would get back to you within 24 hours and we’ll see what we can do for you, whether it’s helping you out here in Florida or finding your referral in another state. We’ve done that for a lot of people too.
JAMES CHESTER (HOST): Well, great. If you guys are in central Florida looking for an animal chiropractor, you guys got the guy right here. That’s right. Appreciate you being out with us today. And I’m going to go ahead and close up. I taught everyone. You’re just one story way. I’m going to be hustling. Thanks for the interview today, Dr. Phil.
DR PHILIP RODGER DC (GUEST): Thank you for having me, Jim.
JAMES CHESTER (HOST): All right. Talk soon. Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
Please remember to subscribe to our other channels as well and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by the Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, 100% Chiropractic. Let’s Hustle!
The Cafe of Life – Mastery of Love and Service with Dr Arno Burnier DC – Chiro Hustle Podcast 529
Jan 25, 2024
1973 Sherman Pioneer Class Graduate, 40 years of Vitalistic Practice in Yardley, PA and Durango, CO, National and International public speaker, Founder of MLS seminars, Cafe of Life Practice model.
TRANSCRIPT
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s Hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 529 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Arno Bernier. If you want to hear the story of the Cafe of Life and the mastery, love of service, stay tuned. Welcome back! This is another episode of the Chiro Hustle Podcast. Today I have Arno Bernier, Arno with me. We’re going to be discussing some principles of life chiropractic, but his new book, I just got done reading, the Cafe of Life and Mosquito Principle. We’ll ask about that and talk about that in depth as we go through our flow. Today’s episode we’re going to really stick to present time now and present time consciousness to make sure that we just have the best conversation about chiropractic that we can bust. We put together on a vitalistic approach. But before we jump into this episode, which is episode 529, I just let everybody know our big why. Why do we do what we do over here at Chiro Hustle? Well, first things first is we protect freedom of speech. I think that as people have gone on the past couple of years, they’ve realized what a controversy it is when people get silenced or shadow banned or removed. We’ve never edited anyone’s voice on our show and take anything out or censor them. So we really believe in holding up that value of freedom of speech. And I believe it’s something very, very important that we have to anchor. And then we also promote that what we do is we allow people to understand that our show represents medical health freedom and family health freedom without telling people what to do. We just want everybody to have a domain of their body and their family’s bodies to choose what they do with them. And I believe that over the past couple of years, we’ve seen where that’s been infringed upon. And the lines are very blurry. So let’s create some clarity. Then we get more philosophical about what we do over here, protecting the B.J. Palmer Sacred Trust. If people do not know what that is, go look for B.J. Palmer’s last words. Do a search on your favorite search engine and find out what B.J. Palmer Sacred Trust is and what that man did for this profession and guard it well. And then we believe in the subluxation model with Enchiropathic. And we believe that should be taught in every chiropractic college, which never be removed. And then we get into innate intelligence and universal intelligence. We believe that when man or woman, the physical gets adjusted, it connects them to man or woman with the spiritual. And with that being said, Dr. Arno, welcome.
DR ARNO BURNIER DC (GUEST): Amazing introduction to the show. I mean, wow, powerful, powerful vision and mission that you have. Thank you for having me on the show.
JAMES CHESTER (HOST): Yeah, you know, for me, I sometimes pre-frame that I want people to listen to the full episode. Actually out of all of our episodes, people listen to 75% of every episode. That’s really, really strong within the media world. But I always say, if you don’t listen to anything past the first two minutes, at least you know what we stand for as a show. And you’re going to know more about chiropractic because of what I said at that intro than you would otherwise. So I think that if people just dabble and they touch and they listen for two minutes, they just got shocked and to chiropractic. So I read your book and I told you I would not do a segment with you until I actually read the book and featured the book because I don’t ever want to give anybody any false credibility. And I think that by going through the book, it’s almost 400 pages. And you know, the first couple pages really like stuck with me because you have this quote in there about this mosquito. And the, you know, the, the, the cafe of life and the mosquito principle. Talk about the mosquito principle and how that fits into the title.
DR ARNO BURNIER DC (GUEST): Okay. First of all, the title just came out spontaneously and I saw, well, this is pretty catchy. I wonder what it’s going to capture the attention of the public. The mosquito principle came from a statement of the Dalai Lama that say, if you think you’re too small to make a difference, try sleeping with a mosquito. And I always felt in my youth, I felt inside myself that I was destined for something being but I felt so small in the world. I felt like, how can I make a difference in the world? I’m just one person, I’m a tiny little being, you know, I’m a young kid. And then the weight of the responsibility when I thought of stepping up into leadership or making a difference in the world seems so overwhelming that as a young adult and as a teenager, I receded even though I was always somewhat on the forefront of something either visionary or radical. So when that title just came to me in a flash, I saw it, I’ll keep it. And as it turned out, at first I had people say, oh, people don’t like mosquitoes, they’re not going to like the books, they’re not going to read the book. But actually a lot of people are intrigued by the cafe of life. What is that? And the mosquito principle? That’s interesting. So as you know, the book has done incredibly well and I have people that told me on the second or third read of the book, a lot of people told me they couldn’t put it down. So there is areas of the books that are very controversial. I’m pushing the envelope, but I think it’s necessary when we move human consciousness upwards and forwards, we have to push the envelope and we can’t do it gently. It has to be done almost with a hammer to the head, to awaken people. So that’s how the mosquito principle came to life.
JAMES CHESTER (HOST): Well, you know, I started reading the book and I was mentioning to people that I would meet him public and they would ask me about the book. And I’d say, you have to see this first quote by the Dalai Lama that’s included in this book and I think you’d really appreciate where we’re going with this whole, the rest of the book. It’s like, because it makes you think, and I think when you can elicit people to be curious, that’s one of the greatest things that we can do with anything. And that’s why I think chiropractic has gotten to where it is today because people are curious as to what this big idea is and how chiropractic can either help them or enhance them or somebody else in their life. Like chiropractic is a big time curious movement. And I think that that’s been like the winning element for chiropractic for the past 127 years. People are curious.
DR ARNO BURNIER DC (GUEST): Correct. We’re curious. And also, I believe that we have gone through an outside in model on all level education, religion, health, you name it, or everything was outside in. And then we went to this funnel and this contraction. And then we’re now coming back out of the funnel on the other side into an inside out model. And chiropractic is very well positioned to lead humanity into an awareness, a consciousness, a body of knowledge, the wisdom attached to it, the laws of life attached to it, the universal law that belong to the human body and to all life. And I think we’re very well positioned to lead the world into this new emerging consciousness of living all areas of life from the inside out.
JAMES CHESTER (HOST): So I love the philosophy of chiropractic. I love the art of chiropractic. And I think that those are the things that attract more people is they’re really interested in what chiropractic stands for and how it differentiates from all the other medical professionals in the world. And chiropractic has always stood alone and never accepted those types of tenants into the profession. And it’s been really powerful. And I think that that’s something to be admired about the resiliency of this profession too, is the profession believes that we don’t need to cut it out, burn it out, or drug it out. You know, there’s no pill potion or lotion that’s going to take place of the detection correction of vertebral salival excation. Like there’s nothing going to, there’s no supplement you can take other than getting adjusted. And I think that when we get that part to people, they’re like, well, what do you mean by that? And I think, you know, we look back to Jay Comerrick’s movie, Life Adjusted Even. And you know, horses don’t talk, but you can see that that horse’s vigilance changes. Correct. Babies don’t talk, but you can see that their tortoque is correct. You know, and I think that that’s the real, the proof in the whole model is you don’t have to have a voice for chiropractic to work.
DR ARNO BURNIER DC (GUEST): You don’t have to believe in chiropractic or into work. Some people say, I don’t believe in chiropractic. Well, they don’t have to. That’s a great thing about it. Working dog in craft and horses in birds, you know, I tell the story of birds. We had a house in Pennsylvania that had 73 glass windows. And at a certain time of the year, when the sun, you know, merged with a horizon, there was a reflection in the window of the landscape. So the bird would hit the windows and I would find birds that were still alive, but the neck completely twisted, paralyzed on the floor and I would adjust them and they come back to life. And in all the time that I was in Pennsylvania, I haven’t lost a bird unless it was dead on impact. I haven’t lost a bird. So for those birds, the adjustment was a matter of life and death. And as you know, we have also many clinical history of people that were paralyzed from the waist down. Diego, for example, that was on a motorcycle ride, which I mentioned in the book, with Hernan Navarini on their way from Atlanta to Buenos Aires. They hit a pothole in Mexico and he fell back on a rock and broke his back and was paralyzed from the waist down. And they asked if a chiropractor could come down. Lucoleto came down, adjusted him around the clock in secrecy in the hospital. And the hospital team was so shocked at the outcome, they said something is happening that we don’t understand. And finally, they said, well, we bought a specialist from America, a chiropractor, and they said, why do you not tell us? And then the neurological team and the orthopedic team said, please don’t do this in secrecy anymore. You know, what you’re doing is working. So we know that the outcome can be extraordinary, but I want to be cautious when we speak to a wide audience, not to convey that there is no time and place for medicine. There is always a time and place for medicine. And I believe very strongly that medicine today is abused, misused, and overused. And by the same token chiropractic is underused, misunderstood, and frequently misused. But there is a time and place for the two. And what I also want to convey is that medicine truly excel at the suppression of symptoms, sickness, and disease and pathology, and the war on sickness and disease. And that is a field of expertise. But all field of expertise in chiropractic is completely separated in distance. We focus on life, releasing life force in the body, which is basically the essence that powers the human body. And we focus on health, healing, and well-being. And when we say healing, not meaning suppression of symptoms, but facilitating the natural capacity of the body to heal. So that we are two separate and distinct professions. We’re not in competition with one another. It’s a matter of fact, just two days ago, I had sat down with an MD from the UK that just retired. And we had this wonderful compensation. I found out that he was using the chiropractor on a regular basis, but never knew really the depths of chiropractic until I stayed to him. You know, my practice saw a lot of babies in front of children. And when I said that, he said, what? What are you talking about, baby-infinite children? I said, of course, because many of them had silent damages, undetected damages, down during the first process. And when we clear it, the symptomatology that was treated as a symptom by the medical profession completely is removed because we clear the brain stem and also any pressure on the vagus nerve. So that was to him a great revelation. And he was not in conflict or in opposition because he already was going to a chiropractor, but he’d open for him a whole new world. I had no idea. And then he realized that obviously everything is connected to the brain and the brain speak to the body via the spinal cord and the nerve system. And the flow of messages and the flow of life force. So it was a wonderful interaction and communication. And it was an eye opener for him.
JAMES CHESTER (HOST): Well, I think a lot of times when we talk to, like a chiropractor talks to other medical professionals, the other medical professionals don’t know that this is a part of the toolkit. They’re so misunderstood with what chiropractors have and their ability as what their toolkit possesses. And they’ve been told to not like chiropractors for, you know, have 50 years, maybe longer. And you know, I think what you’re talking about a couple of things just to tie them together. When somebody gets adjusted in medical terms, they call that spontaneous remission. And the birds flying away, spontaneous remission. And you know, I’ve done hundreds upon hundreds of chiropractic marketing events where I go out to the public and find people and schedule them in for their new patient visits. I think we’re up to like 7,000 new patients that I’ve scheduled as new starts. And I always tell people belief system, you know, I know you went to Sherman, but I pull out the old, the drop the keys from Sid Williams, and I say chiropractics like gravity, it works whether you believe it or not. And you don’t have to believe in chiropractic because it’s a healing art. It’s not a belief system. I say, do you know what the healing, you know what the belief system is? The Easter Bunny and Santa Claus. And I go and you guys believe in that.
DR ARNO BURNIER DC (GUEST): A lot of belief system. As a matter of fact, I believe personally, I think that people that are believers can be dangerous people. If you look at the history of the world and the history of humanity, it is a firm firm believer, the crazy believer that are dangerous. Beyond belief is a state of knowing. And that state of knowing is when you tap into something within that tells you, hmm, I’m not learning anything here, I’m on learning something. And I’m tapping and just on learning, allowing me to tap into something that I already knew that was inborn and inner knowledge that we all possess. And I think it’s very safe to say that every human being, whether they recognize it or not, know that the body is self-learning because they have had that experience at one point on another, people as a teenager, they’ve cut on a finger, a broken bone. Oh yeah, it may have been set, but it’s still the body that heals because you can set the broken bone in the corpse and it won’t heal. So the body is self-healing. And what’s interesting really is that surgeons recognize that. We do the surgery, but it’s a body that does the healing beyond the surgery because if you do the surgery on the corpse, there is going to be no healing whatsoever. So and also they know that the more depleted and devitalized and malfunctioning a human being is, the less likely they will heal from the surgery. So it’s an inner knowing that the body is self-organized, that the body is intelligent, that the body is self-healing. So for me, it’s not believing into anything, it’s having the knowledge that belongs to every human being within themselves.
JAMES CHESTER (HOST): Yeah, and always, like you said, the far end of the spectrum are always the zealots. They’re the ones that usually create trouble for any organization.
DR ARNO BURNIER DC (GUEST): Whether it’s organization, religion, cooperation, whatever.
JAMES CHESTER (HOST): The far end of the spectrum is always there. You know that’s another point that you’re talking earlier about suppression. And I’ve been curious to ask somebody like you this question for a long time. Is there no money in healthy people? Is there only money in sick?
DR ARNO BURNIER DC (GUEST): Well, of course, there is tremendous money in sick because people respond to crisis. They will spend, you know, when somebody is faced with a diagnosis of cancer, terminal cancer, they’ll spend any amount of money, they’ll re-mortar their home, they’ll do whatever it takes. If they can have a dreamer of hope to retrieve their health, right? But we can say there is no money in healthy people, but that’s one way to look at it. However, healthy people can generate a lot of money for society. So actually, we’re looking at it the wrong way. Oh, they’re not going to spend that much money on treatment, on expensive surgery, on chemotherapy and all this because they just have a healthy lifestyle and there is not much money for somebody to come get adjusted, get a massage regularly, get acupuncture, you know, on a regular basis, hit great food exercise, whatever it takes to basically support the body into health. But healthy people have the potential financially to generate a lot more than sick people, obviously, that now are draining society of money. So there is a lot of money in healthy people, but we’re looking at it the wrong way.
JAMES CHESTER (HOST): You made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes to continue hustling.
This episode is sponsored by Transact Card, Align Life, Brain-based Health Solutions, Chiro HD, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, the IFCO, and 100% Chiropractic. Let’s Hustle!
JAMES CHESTER (HOST): Yeah, it’s like the toolkit where we’re using the wrong tools to promote health and this word wellness. I think that there’s a lot of things that go into promoting the profession the right way. Well, before we go any further, because I do want to ask you where the profession is headed and get your snapshot on that, but before we go to that position, let’s talk a little bit about you. Let’s get a bit personal. How did you decide that Chiropractic was the right move for you? I know you talk about it in the book.
DR ARNO BURNIER DC (GUEST): I have shared that story over many years of the different platforms. What I would say is that the catalyst was really the amazing passion that my chiropractor had, the charisma, the aura of joy and service and giving himself that emanated out of him. I thought, whatever that man is doing, I want to do that in my life. On top of it, obviously, it dropped three amazing, amazing statement, phrases, sentences on my first visit that ignited my consciousness. So I had spoken to him about my symptom, about the fact that I was coming to him as a result of a motorcycle crash. And he listened intently to my symptomatology. And then after a long silence and having listened to me, he just stated, there is nothing that I can do about what’s wrong with you. But what I can do, however, is address what is right in you. And then he said, you cannot fight darkness. You must turn on the light. You cannot fight disease. You must turn on life. And those three sentences that were so simple, spoken with so much conviction ignited my consciousness. And then I grew a relationship with him and he just completely transformed my mindset and view on my relationship to health, healing, well-being, sickness, disease, symptoms, birth, their ecologies, education, spirituality, you name it. I mean, it was an entire opening into a whole new world that I did not know existed because as most other people had been raised, educated, programmed, and ideas say, brainwash and duct-renaded into an outside-in mechanistic model of life, which was all about symptom suppression, war on disease, and disregarding the human body until you have something bad happening to it. Was it that being proactive about it? So that was the decision that I made at that point. I’m going to do this. This is my calling. This is my soul calling. This is my purpose in life.
JAMES CHESTER (HOST): So we have a huge amount of gratitude for chiropractor number one in your life.
DR ARNO BURNIER DC (GUEST): Jean-Bélabane, absolutely. And you know, I guess… Yes, and at the time he sent hundreds of students to schools. It’s amazing. There is a lot of European chiropractors that come from Jean-Bélabane that went to Palmer College at the time when Palmer was a very strong school. And then when I decided to go to Carapony College, he said, you know, you want to go to the very best. And the very best is going to be Sherman College. So that’s where I went.
JAMES CHESTER (HOST): You know, me being a non-carapractor, I’ve become a regent at Sherman. And I used to say that it was the only school that I would give money to, but I’ve since were giving money to life less than life also. I grew.
DR ARNO BURNIER DC (GUEST): I grew. I supported life less at times and now I’m back to supporting Sherman. You know, I move my financial support to where I see that chiropractic is at the strongest
JAMES CHESTER (HOST): at the time. Of course, of course. You know, you share this amazing story. And so many times I ask people if they could spend time with anybody in chiropractic, who would it be? Most people say, BJ Palmer, and I go back in time. And I think that it would be just so, so, so, so powerful to meet chiropractor number one. The granddad is Dee Dee Palmer. I think that there was so much to learn. That guy was a rebel. You know, that guy stood like in the face of everything that opposed, you know, the decision making to bring chiropractic public.
DR ARNO BURNIER DC (GUEST): Well, it was a white brother of chiropractic. Anything heavier than air cannot fly, right? It was a white brother of chiropractic, you know, he turned the world upside down completely.
JAMES CHESTER (HOST): Yeah, you know, that was our initial conversation. You were thanking me for the work that we do here. And I was thanking you for the work that you do. And, you know, there’s a mutual admiration for each other. And then we got to the point where I was like, but it’s like, you know, the airline industry, you have to have the people that fly the plane. You have to have the people that check us on. You have to have the people that do the service on the, on the airline. You have to have the runway people. You have to have the people that do air traffic control. And that’s the beautiful thing about chiropractic is everybody can find a position within the chiropractic team. And if we look at it more like that, it would be such a greater adventure for all of us.
DR ARNO BURNIER DC (GUEST): Absolutely. We all play a role. And sometimes people, you know, I know Jim’s and they look at a speaker on stage and they say, Oh, I like to be like him. But no, you can only have so many speakers. If everybody is a speaker, there’s there is no people doing the work or doing the promotion or whatever are the parts they play. So we all play a part in the puzzle. And that is very important to recognize. But that being said, it is important to know what is my place in the mosaic of life. What is my place in the puzzle? Because if you are lost and you don’t know, then you’re not leaving your purpose.
JAMES CHESTER (HOST): I love that. So your purpose was to come to Sherman College of Chiropractic without being speaking English. Was there even a school?
DR ARNO BURNIER DC (GUEST): At the time there was no school. There was a vision and the idea of a school, but no school, which obviously to me, when I arrived in Spadenberg, South Carolina, was a shock. I saw it. Oh my God. You know, from France, from Europe, the first time, especially in 1973, America was still like the most prominent flagship of the world. The streets have been gold. You know, it’s incredible. And I arrived in Spadenberg, South Carolina. And it was a shock. It was the deep south still in the 1973. And yes, there was no school. There was an idea on the school.
JAMES CHESTER (HOST): How did you go about learning English and dealing with the shock of the culture having such a thick French accent?
DR ARNO BURNIER DC (GUEST): Yes, still have one, right? I blocked myself in front of the TV. That was myself prescribed English course. And I had a revelation watching TV for so many hours every day, infusing myself with a language. The revelation was that there was a brainwashing, a constant brainwashing taking place, a drug, pharmaceutical, medical brainwashing. All of the shows at the time were medical shows, not ER show like now or like not like EMT show like right now, but they were medical show. And the commercial were constant, constant bombardment of drug commercial, pharmaceutical commercial. So coming from a culture where that didn’t exist, it was such a shock. And I’m sure for Americans that were raised in front of the TV, they thought nothing of it. No, this is what it is. It’s normal. Well, it’s not normal. So that was my induction into the English language. Yeah, it’s cultural grooming. And then I met the future, the future of the school, the future faculty of the school, the president, the vice president, other student, and the passion, the dedication, the vision, the energy, the heart that was there was absolutely amazing. So I was blessed with a phenomenal, fantastic practic education 24, 7, 365 or 4 years extraordinary. And I know there’s still some great school and Germany is a great school, life university, life where there is many of the great school for the world New Zealand, BCC, MacTimone, and so on. However, this timeframe that took place in 1973 was absolutely unique. And the gratitude, the recognition is to be given to Tom and Jeladi, the president, the first president and founder and visionary of Sherman College because he created a bedrock in touchstone for a profession to always come back to anybody that has lost their way that need to refine their understanding, their knowledge, can go back to Sherman and touch that stone and be infused with the purity of the principle and the philosophy and the laws that govern life. So I think that’s an amazing thing.
JAMES CHESTER (HOST): Yeah, you know, I got a chance to actually get a photo. You took it of Tom and Betty Jeladi when we were just at the 50th Lyceum for Sherman College. But I want to talk about a couple more things and there are things I think that are like really like dear to your heart, and that’s the cafe of lifestyle of practice. Have us the impetus of the cafe of life and how that developed over the years.
DR ARNO BURNIER DC (GUEST): So the Cafe of Life is a title of the book, but I don’t talk about it in the book. I don’t talk about the Cafe of Life model at all. So Cafe of Life came about when I stepped into practice, I decided, you know, chiropractic is really all about life. It’s defined as a philosophy of life and health and things natural. It’s about life, it’s about releasing life in the body. So I thought I’m the person that release the nectar of life. But also part of practicing chiropractic is to teach the philosophy and the science or to share the philosophy and the science of chiropractic. So for me, when I was giving talks every two weeks in my office and I share the building blocks of understanding of our principle of our philosophy, I thought, I’m releasing or dispensing the nectar of life. So I saw this is interesting. It’s like I’m a bartender at the Cafe of Life and I’m serving life, I’m releasing life and I’m dispensing life. So that’s how the model came about. And the essence of the model is to break what I saw was a generic way of practicing, where many chiropractors had practices which one day could be an optometrist, the next day could be a kannicologist, the next day could be a chiropractor without just changing the sign, the framework of the office was very generic, it was clinical, it was sterile with the big counter with the glass windows that opened. And I thought this is not what we are about. We are not part of the medical profession, we’re not part of the therapeutic model of life, we’re into life. So I created this model where the environment was eclectic but very professional and a reflection and expression of the chiropractor in practice so that when people came in, it was immediately oh oh, this is very different. It has nothing to do with the doctor’s office but I like the vibes, I love the music, I love the decor, I love the lights, I love the plants. I love the artwork and the energy in the lunch or the waiting room is full of life, there is baby running around, people are interacting, people are talking with one another, it’s a great vibe. So immediately it’s a shock to the system and it already opened up to the consciousness that hmm, something different is happening here. So part of the cafe of life was not only the outer model, the physical structure but then what I taught for over 10 years at the camp, Masterpiece 20 camp was the depth upon the understanding of the philosophy and the principle, the depth of the understanding of the science and having exceptional skills and being able to communicate and do public speaking. So I felt that when you provide all of that to a practitioner and they are providing that to the public, you have truly what we call the cafe of life. And as you know the model spread quickly through the profession, I had no financial interest, it was not a franchise. However, it broke the mold that had been there for so many years of this very clinical, sterile, functional, institutional environment into something that wow, when you came in, you were alive. This is beautiful, I feel good already being in here. So we played in my office, I played beautiful music, not the radio, but beautiful music that I really resonated with. Everything was doubting to have an impact on the senses and to be a heaven, a noisis of peace and beauty and aesthetics. So that was the model. And the takeaway for me as you built a community, we built a community and we shifted something big in the profession. We allow people to become more self expressive. And I also created a new linguistic because the linguistic and still this is an uphill battle. The linguistic that we use in chiropractic is still the medical linguistic in most offices. For me, there is no such thing as a patient. It’s a new person. I saw a man this afternoon, I saw a baby early on. So how many people did we see today? How many new people did we have? There are people because a patient in the mind of the public automatically implies somebody with a symptom sickness or a disease. And one need not to be sick to receive chiropractic care. So I wanted to eliminate that barrier already of the linguistic. The next thing that I removed, Jim, was a title doctor. I would introduce myself by, hi, my name is Arno Bionier and I’m a doctor of chiropractic. And if you don’t mind, I’m asking you to call me by my first name so that we have an even relationship, not a doctor patient relationship. So I brought that more because again, if I say to my neighbor and say that I’m a client of a chiropractor and I go to my neighbor and play card on a regular basis, and every Friday I’m late because I’ve been at my chiropractor. And if I say I’ve been to Dr. Jim Chester before I get there and I’m late, they all go like, man, this guy is crazy. He got to be paranoid and he goes to the chiropractor all the time, he’s a sit-up because they do not understand that some chiropractic can be used proactively to distress the nervous system to freeze your nervous system. So I removed the title doctor. So if people say, oh, I was at Arno, I was late, I was at Arno. Oh, there’s a million you send to them, right? It’s not like I’m a crazy dude that goes to the doctor every couple of weeks or every week. He named three times a week, whatever. So I changed the entire linguistic. It’s not a treatment, it’s an adjustment. It’s not a reporter finding. It’s just an assessment of what is there in the present moment because Jim today is a different person, Jim next Friday. So there is nothing really to report when the body has to be seen and view every moment and every time. So Michelle on Monday is a different Michelle on Friday, the next week. So I have to look at that person fresh and not give a repeated treatment but have an assessment of what needs to be done or clear or adjusted that visit or not adjusted that visit. So we created an entire new linguistic and I have a whole spreadsheet of the entire linguistic.
JAMES CHESTER (HOST): Well, I’m learning as I go with you. I have a couple more questions before we close out today but why Pennsylvania? How did you end up in Pennsylvania and why? I mean out of all the places in America, Pennsylvania became the place for you.
DR ARNO BURNIER DC (GUEST): The Pennsylvania was a place to me. I had a classic classmate of mine named Michael Frigiola that I still had connection with from when I graduated. And after a journey that took me to different places throughout France and Monaco and Monte Carlo and very hard time that I went through, I finally was able to come back up to the surface and that was my connection into Langer and Pennsylvania which is in Parkes County, Pennsylvania. And when I start traveling to Parkes County, I realize this is amazing. It’s like being in Normandy but you see it’s in America. It’s like small stone villages with, you know, cute little cobblestone street and along the river with beautiful countryside, gorgeous homes here and there. So to me, I felt I’m at home. I’m in Europe. Yeah, I’m in my environment, not in suburbia America. I’m in my environment and actually I found out that Parkes County was settled by relatives of Napoleon. So indeed, there is a very strong French influence, Carver’sville, Lambeville, many other little town, I can remember the name, end up in V-I-L-L-E which is town, right, in French. So I felt home and then I connected with the next classmate of mine, a schoolmate of mine that was few years behind me and we joined practice together that was Claude Lesaire and then eventually we parted and then I had the practice there but it was a beautiful environment.
JAMES CHESTER (HOST): What a great journey. And then it takes us to the final part of today’s interview and that’s MLS. You train people and teach people how to become better adjusters. Tell us a little bit about the why behind MLS and where you guys are today.
DR ARNO BURNIER DC (GUEST): Okay, so MLS originally was labeled making love to the spine which I got a lot of pushback from the profession about that. This is crazy, this is perverted, this is erotic, this is sexual, this is unprofessional you name it. I understand from their perspective but from my perspective the way that people were taught to adjust structurally or serious adjustment and the way it was done in most offices was a rape to the system and a rape to the spine. So I wanted to shock the profession and teach a way that was honoring where we don’t bring the system to tension, we bring the system to ease. We float the spinal cord, we float the mangees, we make sure that there is no tension in the system and then with heightened visualization knowing the specific art for each specific listing, having trained the body with muscle memory to have extreme speed, we can deliver phenomenal structural adjustment that are absolutely perfect and totally honoring to the system to the degree that for parents no problem, here is my two hour baby, check my baby, he is my three year old son, check my son because they know what they have experience. So it’s a wide departure through like lock in the neck bringing it to a crank and then pushing on it. On top of it, when you adjust that way and you introduce a force into the system that way, it traveled through the entire neural spinal system. So the force traveled back and forth in the neural canal and through the meningal system and through the spinal, the, into the neural canal spine. So that’s the approach and it came about by the fact that my body is sensitive, I’m perceptive and I didn’t like the way I was being adjusted, nor the way that I was taught. So I thought they got to be a better way. And we started MLS making love to the spine. Then when I felt that we had broken through the field, we had broken the ice and the word was out. It was relabeled mastery, love and service. It is truly the root and the hub of the present and current professional adjusting training movement in the profession. You look at any other seminars that I’ve spun out, they all came out of MLS. They all came out of senior staff, people that have taken 17, 20 seminars with me that were on staff that decided, oh, now I’m branching off, I’m doing my own thing. So they all stem from MLS and we brought back the intense training that you see on the video tape from Palmer College where BJ Palmer was teaching toggle repo, where it was truly professional training. And what I want to bring to the listener is that if you’re a professional musician, if you’re a professional football player, basketball player, tennis player, how often do you train? How hard have you trained to even enter the game at a professional level? So we brought that mentality that mindset. So the people that I’ve trained seriously with MLS are very high level professional skillful adjusters. And that is a wide departure. And I can guarantee you the most frequent common that we have is people that are adjusted by someone that was trained by MLS and they go, especially if it’s another character, they go, what do you learn to adjust that way? What did you learn to adjust that way? Wow, that was amazing. So there is a way of addressing the system when the entire beam and system is at ease where there is total connection. For example, consciousness, your heart is open and your deliverance is beautiful thing called an adjustment. So that’s a story of your hair, Melissa.
JAMES CHESTER (HOST): I love it. Mastery, love and service. That was my takeaway from today’s interview. At this junctures or anything I didn’t ask you that you’d like to talk about today?
DR ARNO BURNIER DC (GUEST): You know, you had a question that we didn’t address any of the questions that you had that I think you sent to most of the people that you interview. And one was, where do you seek out a practice, the profession in 20 years? And my answer is very clear. Unless and until we go back to a foundation, we just supported the emerging understanding that we have of neurology and science and the art to where we have taken the art now. We have climbed back up in the expression of the art of chiropractic, the art of adjusting, the art of detecting stabilization. Unless we go back there, we would be pretty much a name but an extinct profession. I fly quite a lot and I flew quite a lot for nearly 25 years all around the country, all around the world, giving seminar, teaching on different platforms. And when I opened the airline magazine, I see the best doctors in America. And I flip through and I see D.O. Dr. Osterbati, what is the practice of thalmology? D.O. What is the practice? Plastic surgery. D.O. What is the practice? Gastroenterstorin, etiology. So the profession of doctor of osteoporosis, D.H.E. has disappeared. It’s just a name now. They are basically medical doctors. That is a direction that some people politically want to take a profession. We don’t need to duplicate what already exists. It already has been done with your sympathetic profession. We need to keep chiropractic for what it is, a separate and distinct profession that deals with life, that is proactive about life, about health, about healing, about wellbeing, about wellness, and recognize that where humanity needs to go today is not to be reactive to a symptom, not to be reactive to a neonatal disease, but to be from the onset of life proactive about health, healing, wellness, and wellbeing. My vision and my hope is that in 50 years and 100 years, we will have in every country of the world a department of life, happiness, health, wellbeing, that will be your home world for humanity. That’s where we need to go because the existing approach is focusing all of our energy, all of our technology, all of our finance on fighting something, being against something, whether it be for something. And I’m all about being full life, for health, for healing, for wellbeing. So that’s my message.
JAMES CHESTER (HOST): I know I’m for you, and thank you for being episode 529 of the Chiro Hustle podcast. If people want to get on with your book, read the book, participate with the book, live the book, where do they find the book, and how can they connect with you?
DR ARNO BURNIER DC (GUEST): I’m Azon. And then on Facebook, under my name, Dr. Anubioni, Dr. Anubioni, on Facebook and also Anubioni. So yeah, it’s an amazing thing. And all easy to find.
JAMES CHESTER (HOST): Great read. Thank you for doing the heavy lifting to educate more people on this beautiful profession of Chiropractic. Thank you for being our guest today. And I just want to wish you a great rest of your afternoon down in Durango.
DR ARNO BURNIER DC (GUEST): James, the same to you in conjunction and really thank you for everything you do and for inviting me on the show.
JAMES CHESTER (HOST): Amazing. It’s been a highlight of my career, actually, is to be able to have these conversations and to talk about something and do meaningful work. So I appreciate you for helping me weave the tapestry together for this message of Chiropractic and helping document it for future generations.
DR ARNO BURNIER DC (GUEST): Did you a great job, Eddy?
JAMES CHESTER (HOST): Thank you. Thank you so much. And with that, I just want everybody to know that watches our show and promotes our show and supports our show that the way that you can help us pay the fee is to share the show. And that’s the best thing I could ever ask anybody to do is just share this message, friends, family, colleagues, practice members, new people, share this message of Chiropractic with them. And I’m closing out by telling you all your one story way. Keep hustling. I’ll see you guys on the next episode. Thank you so much, Arno. Thank you. All right. Bye for now.
JAMES CHESTER (HOST): Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
Focus on What Chiropractic IS not what it ISNT with Dr Philip Dieter DC – Chiro Hustle Podcast 528
Jan 21, 2024
I have made it my life‘s work to elevate the chiropractic profession to its rightful position of prominence. I often wake in the middle of the night or get a thot flash about how to make a substantive change in how chiropractic is perceived.
I have two clinics in the Bay Area, and I have been an adjunct professor at LIFE West Chiropractic College for the last ten years. I’m the government affairs category expert for the California Chiropractic Association Board.
I developed the Blue Chip Chiropractic Network to bridge the gap between students not being ready to go into business and wanting a well-paid associate position. I connect them with the highest-performing clinics in the country. These clinics only want the best of the best, or the “Blue Chip prospects”.
TRANSCRIPT
JAMES CHESTER (HOST): You’ve made the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and continue hustling. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros and the IFCO. Let’s Hustle !!!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 528 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity to interview Dr. Phil Dieter. If you want to hear a story about how focusing on everything that Chiropractic is, not everything that Chiropractic isn’t, stay tuned. Welcome back. This is another episode of the Chiro Hustle Podcast. Today, I’m Phil Dieter on with me out of California. I’ve gotten to know this guy pretty well over the past couple months and looking to see what we can do to continuously support this beautiful profession of Chiropractic. This episode, we’re going to talk about politics, animal chiropractic, and a lot of deep dive on issues that should matter to all of you. And it’s a chiropractic conversation that we’re going to have today. Dr. Phil is episode 528 of the Chiro Hustle Podcast. And before we get into this powerful episode, I’m going to let everybody know our big why. Why do we do what we do over here at Chiro Hustle? Well, first things first is freedom of speech. I believe that that’s so important to us as a nation, but as a world. If we lose that, then we lose everything. And after that, medical freedom and family health freedom, those things are like near and dear to my heart because I think that everybody should have a choice as to how they raise their families. And if they’re a family one, how they raise themselves. And then as we go down the line, there are some more philosophical depths of why we do what we do. And that is protecting the sacred trust. That’s B.J. First words, if you don’t know what that means, I just ask you to go to your favorite search engine. Stop this episode right now and just go and find out what B.J. Palmer’s last words were, find out what B.J. Palmer’s sacred trust was, and you’re going to learn so much more about chiropractic than you ever knew before. Even if you’re a chiropractor, go do it. After that, we do support subluxation based chiropractic. We believe in inate intelligence and universal intelligence. Yes, over here at Chiro Hustle, we still believe in men and women. And we believe that when man or woman, the physical is adjusted, it connects them to man or woman, the spiritual. And with that being said, Dr. Phil, welcome.
DR PHILIP DIETER DC (GUEST): Thank you so much for having me. I love the idea of the sacred trust that you talk about. And it’s something I hold near and dear to my heart because I feel like I have been given this opportunity to live this life that I have because I’ve been exposed to chiropractors that have done just that, in terms of guarding that sacred trust. And I want to do right by them. I mean, quite honestly, that’s why I do everything I do because I’m so grateful to them.
JAMES CHESTER (HOST): Yeah, every time I met you, you’ve always seen like somebody that wanted to be a team player and you wanted to see your team win. And you would do anything that it took early mornings, late nights, weekend trips, whatever it would take to protect the sacred trust. And I think that that really resonated with me. And you could see me from the outside looking in. Well, wow, that guy’s doing all this stuff to support this chiropractic profession. I want to join forces with him. I want to help him. And I thank you for supporting us too, man.
DR PHILIP DIETER DC (GUEST): Oh, absolutely. You know, I got a great compliment when I was a young kid about doing the work in the trenches or being a guy who would do the work in the trenches. And it’s still something that resonates with me. And I’m grateful for and I’m proud of myself about being willing to do the work in the trenches.
JAMES CHESTER (HOST): So, so let’s talk about that. I love the stories that I get on the show from chiropractors and how they got into becoming a chiropractor. So I know you’re a second generation chiropractor because we had a brief chat before this interview, but tell me how you got into chiropractic and that story.
DR PHILIP DIETER DC (GUEST): Well, you know, like I said, I didn’t really go into chiropractic right away after I graduated from school. I thought I was going to be a lawyer to be honest with you, but you know, I’ve been around chiropractic my whole life. I really don’t know a life outside of being in chiropractic to be honest with you. I’ve had the opportunity to, you know, sit in a room with Dr. Sid and Dr. Nell. And I got this vivid memory of being like in this hotel suite, sitting on Dr. Nell’s knee and she’s like, call me her boyfriend, you know, and I was only like three or four years old. And I was like, I’d hold their hand down the, at the, hold their hand down the seminar floor at like the meetings and things of that nature. And so I feel like, you know, to that, to some extent, prepare me to get into chiropractic and, you know, sometimes I have regret about not having gone into chiropractic right when I was 20 or 21 years old. But then I step back and I think myself, maybe I wouldn’t have appreciated as much. You know, I’ve seen people who got into chiropractic or chiropractic kids like myself who got into chiropractic when they were real young, right out of college. And there’s not, they’re not practicing at this point. And so I don’t see myself not practicing in the future. And so maybe that was just a path that I had to go through. But I got to the point where I was, you know, 25, 26 years old and I had had a career. I was making a living. And I kind of stepped back and asked myself, is this really what I wanted to do? And the answer was no. And I had started to think about like, what is it that I really wanted to do? And I’d always thought about being a chiropractor. I’ve worked in a car, you know, I was working with my dad’s practice answering phones and stuff like that, making appointments when I was 12 and 13 years old. And so I just said, if I was ever going to go to chiropractic school, I better do it. You know, I’m getting to the point where I’m 26. I thought I was getting old at that point. So I said, okay, I’m going to do this. I had a great conversation with Jerry Klum, who I’m always grateful for, you know, in terms of propelling me forward in this regard. That I can remember that conversation in his office like it was yesterday. You know, I’d been out on a sales call. I was selling semiconductor equipment. This is right, right around the turn of the century. Everybody was making money in the semiconductor business at that point. Seemed like you couldn’t miss. It just really wasn’t fulfilling me, my mission, my purpose, what I considered, you know, my destiny, so to speak, went on a sales call right next to the college, which my dad had been, you know, the chairman of the board for 30 years. So I was real familiar with the college, had known Jerry for a long time, sat down with him just because I wanted to see what was happening with the college. And he was always so gracious with this time. He still is gracious with this time. And he welcomed me into his office. I didn’t have an appointment, anything like that, sat me down. And you know, I just started telling him about how I was looking for something different in my life. And he said, well, you know, you could always come here and be a recruiter at the college. And I said, oh, that kind of intrigued me, you know, maybe build upon my sales background. And I said, okay, well, what’s the salary like for being a recruiter at the college? And I won’t tell you what the salary was. But it wasn’t quite what I was making in the semiconductor business. And so I said, well, okay, what if I take tuition and lieu of compensation? And that’s what I asked him. And he’s like, well, if you think you want to go to chiropractic school, you better figure out if you know, this is something you’re really committed to because I don’t believe you’re going to be able to do both things at once, you know? And I said, oh, okay, well, I took a step back and I started thinking about it. And I was like, I do really want to go to chiropractic college. And I figured, well, he won’t give me the job now, but maybe I could prove him wrong. And I could actually do the recruiting job and I could go to school simultaneously. So that’s really what I set out to do. And in the end, he was right that I couldn’t really do both. And I got another story about how I sort of like just hit the gas in physiology class one day and decided to ultimately just put all my time effort and energy into learning about the human body, learning about innate intelligence and just embracing innate intelligence, I guess, more so than anything. But that’s how we got here.
JAMES CHESTER (HOST): Love it. Love it. And you know, the second part of that question I like to ask is what makes you unique in this space and I think that we’re going to talk about take a deep dive on politics. Sure. Chiropractic politics at that matter. So the mic’s yours.
DR PHILIP DIETER DC (GUEST): Well, like you said, you know, I feel so indebted to the people that have got me to this point and I want to do right by them. That’s the kind of guy that I am. And so I think that’s how I’ve gotten into some of these chiropractic things, things is because ultimately I do have that sense of indebtedness to them. The ability to have this mindset, this chiropractic mindset is so unique. Ian Rassle once told me, you know, that I was the unicorn in the room because I’ve never lived that life without chiropractic. You know, and so in that sense, I have this deep sense of gratitude for having this mindset, having exposure to these concepts of innate intelligence of how the human body works and just all of the things that chiropractic embraces. And so I think that’s really what’s gotten me into this chiropractic politics thing. And every, you know, I sat in a classroom in Jim Severs class, I was like ethics or chiropractic philosophy three or something like that. And he had us do this exercise kind of like a mission vision, that kind of exercise that we went into. And I wrote down in that class, you know, this is almost 17 years ago now that, you know, I’m really dedicated to elevating the chiropractic profession to its rightful position of prominence. And that’s something that I’ve let lead me and lead my life even to this day in practice. And so getting into the chiropractic politics space seemed like a natural progression of that because I’m all about creating chiropractic respect. Or I think it even goes back to my time like as a little kid on the playground, you know, and people trying to tell me that my dad wasn’t a real doctor or that somehow people think we’re inferiorly educated as chiropractors. And I’m just not going to accept that. I’m not going to accept that for myself. I’m not going to accept that for my colleagues. And so certainly that’s not something, you know, that’s what kids me fired up or that’s what really gets me pissed off. And, you know, when I’m looking at somebody and they try to tell me what chiropract is good for, I’m like, you’re not going to tell me what chiropract is good for. I’ll tell you what chiropract is good for. And I think that’s the important thing is either we’re going to dictate the narrative of chiropractic or it’s going to get dictated to us. And so I’m not about to stand by and let that happen. And I’m looking for other people who won’t stand by and let that happen. I think that’s why, you know, I’ve gravitated towards you and you we’ve resonated and our relationship has continued to build is because I don’t get that sense from you either that you’re going to sit back and let somebody else tell you what you’re good for kind of thing, even those little kids on the playground, you know, that I used to get in dustups with or whatever you want to call them back in those days.
JAMES CHESTER (HOST): Well, I think, you know, based on what you’re sharing there, that even if people don’t support it, they have to.
DR PHILIP DIETER DC (GUEST): You know, at least with some level of involvement, I know not everybody wants to be me, you know, I am, I like the chiropractic politics space. I like going to these events and building relationships with politicians and I’m good at it, quite frankly. And so I understand not everybody wants to be involved in politics in that manner, but there’s got to be people that support those initiatives. There’s got to be people who sign up as members who donate to political action committees who get, you know, just involved in committees and putting on events and doing things like you do and the things that you promote because otherwise there’s no means for me to do that. I need that kind of firepower so that when I go into that room, I can tell me, look, we’re going to either raise you money or we’re going to get you votes or we’re going to do whatever it takes to help promote, you know, your what’s important to you because I know you also support what’s important to me. And that’s how it works. Even in practice, you know, that’s when you’re working with a patient and you know, you have that moment in a consultation or an interview or whatever you want to call it where you just try to identify what’s important for them. And as soon as you can identify what’s important for a patient and you can connect what you do as a chiropractor and through chiropractic and how that will help them ultimately achieve what’s important for them. Now we have a mutually beneficial relationship. Now there’s value for both people, right? And so it’s the same thing that goes into that chiropractic politics space. And that’s really what I’m trying to achieve when I go into those, into those worlds.
JAMES CHESTER (HOST): So you mentioned to me during our pre interview chat about this AB 765. Talk about that a little bit and then let’s get to the point where we’re discussing Medi-Cal and animal chiropractic.
DR PHILIP DIETER DC (GUEST): Absolutely. The AB 765 was something that just recently came up and you know, we don’t always get a lot of wins in chiropractic politics. Everybody’s looking for legislation to pass or like some big windfall type thing. I think it’s important to remember these small little things that we’re trying to defend against or these ways in which just there’s trying to be inch by inch just progress against this kind of thing. And so the American Medical Association basically put out some documents that said every state should try to create legislation that basically limits the use of the term doctor regarding specialties and just the use of the term even more so than it’s restricted now and that type of thing. In California, they tried to pass AB 765 and through a coalition of groups we were able to lobby against that and that bill has actually been defeated at this point. So it’s hard to say if it will come back but you know, that’s the kind of thing to me that smells eerily of like the containment eliminate 1981 Wilkes concepts that were being put out regarding antitrust things, you know, 30 years ago or even 40 years ago now. And so I think if we don’t pay attention to those kind of things, they’re going to continue to be put out there and there’s going to be people that try to just move forward. It’s always a game of chess or just gaining ground, right? And that’s what politics is is if I can gain a little ground here, then my opponent loses the ground a little ground here. And so that’s where it’s important to understand that there’s things going on behind the scenes that if you’re not paying attention to, they’re going to creep up on you. There’s already places where people have lost the rights to do X-ray or see kids. And I know you’ve been involved in some of those things. So, you know, just sitting back and waiting for somebody else to do it to me just seems like I just questioned, you know, why don’t people feel like having a political presence is necessary or do people feel like they’re it’s important to have a political presence? I know you do. And I know I do certainly. And so that’s somewhere I feel like if we don’t have that political presence, we’re going to lose ground.
JAMES CHESTER (HOST): Well, one of my all time favorite quotes is by a guy named Bob Marley. Most people are familiar with Bob Marley, one love. And he had a quote that I absolutely fell in love with, which was, why would I take a day off because of bad guys don’t? That’s right. And, you know, that’s the thing about politics and chiropractic. Why would we take a day off because the bad guys don’t? The people that are writing these other things, trying to pass them through legislation, they’re not taking days off. They’re actually doubling down. They’re tripling down. They’re hiring more. They’re deploying more efforts. So if chiropractors don’t hold their line and like you said, the game of chess, actually look at chiropractic as the last piece on the chess board before medical tyranny takes over the world. Like chiropractors are the only people saying that we don’t need more drugs. We don’t need more surgery. We need the body to be able to heal itself. We need to remove the interference. It doesn’t need another pill, potion or lotion. We don’t need to cut it out, drug it out, burn it out. We need to correct the vertebral subluxation, let the bodies innate heal and let the body be the self-healing organism that it is. Let’s not put nothing else into it. Let’s just remove the interference. If it wasn’t for that standardization of philosophy and that holding the line within the ethics of chiropractic, then we would be in a full blown. You have to do this this way and there’s no one else holding that position anywhere. Absolutely.
DR PHILIP DIETER DC (GUEST): I’ve been in scenarios with high-level legislators and they asked me, what’s with you chiropractors? I’ve been able to give a coherent response that was educated and well thought out and it put the whole room in silence. I was in a Giants game, in a luxury box, in a Giants game when this came up and I got put so on the spot. It took me off guard but I took a moment and I gathered myself and I just said, look, here’s what we’re about from a chiropractic perspective. I just went back to the philosophy almost like you’re talking about because that was my grounded, that was the place that I was grounded in and that gave me the strength to answer the question to some extent. I will never forget that moment because I answered the question well and there’s another chiropractor with me in that scenario because man, you handled that good and I was like, well, I hope so. I was on the spot but I just did the best I could.
JAMES CHESTER (HOST): When chiropractic has deep roots of philosophy, it doesn’t matter what storm comes at it, it will not blow over. That’s why you were able to stand as strong as you did in that conviction because when you have deep roots, it doesn’t matter if it’s a level five hurricane, the tree doesn’t get uprooted and chiropractors or organic matter. If you guys have deep root of philosophy, it doesn’t matter what the medical mafia does or what the big box medical stores do. It doesn’t matter. Chiropractic’s conviction is so deep with the philosophy, you cannot blow it over, you can’t knock it over. It will be chiropractic philosophy’s timeless.
DR PHILIP DIETER DC (GUEST): I think that’s ultimately what motivates me to do what I do is because I don’t need breaks when I’m on fire like that. I don’t look at this as something that I just, B.G.O. has said early to bed, early to rise. I think about the stories where he was going to see patients and then he’d go teach a class and then he’d go promote chiropractic on his radio show and that kind of thing. I’m like, well, if he could do that, why can’t we do that? That’s what it took to get us here. That’s the level of commitment and enthusiasm and just fight to get to this point. Unfortunately, we’ve lost a little bit of that at this point, but I’m not going to lose it. I’m looking for other people who don’t want to lose it and want to double down like that because that’s how I do things.
JAMES CHESTER (HOST): I love it. I love it. Let’s topically switch over to the next thing and that’s Medi-Cal. I know that’s something you wanted to touch on. Like you said, it doesn’t necessarily mean that you have to accept Medi-Cal as a practitioner but we have to have the position to be able to say yes or no to it, right?
DR PHILIP DIETER DC (GUEST): Absolutely because in the political space, that’s the important thing. I know there’s not going to be a lot of chiropractors that want to take Medi-Cal. I know they’re concerned about the reimbursement, all the other things. But for me, it’s a matter of respect. If we don’t establish chiropractors as category of providers in these spaces, they’re going to continue to think that we’re inferiorly educated and that we don’t know what we’re talking about and we don’t deserve a seat at the table kind of thing. That’s one of the things that frustrates me so much. You have to walk that line and you were talking about the line in our pre-interview type of thing console but you have to walk that line between understanding the innate potential of the body, understanding the concept of the subluxation, the philosophy of chiropractic like you were talking about and then working within those worlds. Maybe that’s where I’m unique is because I’ve been exposed to those things from a young age and so those are just part of me. Those are things that I need to look for inside of myself at this point. I’m always trying to be humble. I’m always trying to work on self-discovery. But with regards to Medi-Cal, chiropractic hasn’t been in the Medi-Cal space now since 2008, roughly. At this point, it’s high time. We’ve been able to secure sponsorship from the Speaker of the House, the Speaker of the Assembly and the Speaker of the Senate. We made it all the way to the Governor’s desk last year but he removed it from the budget because he didn’t want to sign any recurring benefits into play. That’s frustrating from a political perspective but it also reminded me, don’t quit. We doubled down on it again and we’re going back at it. This time, I want to continue to rally people even that are part of this podcast. If you can just do the minimum of writing a letter to the Governor telling them that you think chiropractors should be part of the Medi-Cal environment, that would be the minimum most helpful thing you could do. Maybe you can’t be a member at this point. Maybe you can’t afford to be a PAC contributor. I understand that everybody is at a different place in their practice. I always think about what can you do? What can you offer? That would be almost the minimum thing that you could do. If that’s something that somebody is willing to do, just reach out to me. Message me on Facebook. I’ll get you set up. You don’t have to pressure you for anything else in that cutting.
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DR PHILIP DIETER DC (GUEST): So that’s an important initiative for us right now at Cal Chiro. I know we can get this done. We just got to push this across the line and it’s that level of commitment and stick to it in this that thankfully I’ve had for a long time that I’m just going to keep cultivating in this regard.
JAMES CHESTER (HOST): Let’s talk numbers. Like how many people would realistically make an impact if we have people writing these letters?
DR PHILIP DIETER DC (GUEST): Well, let’s roughly say how well we’ve had on the rolls 13,000 chiropractors over the last few years in California. I would say we’re down closer to like 11,500. But if we could get just a third of that, I mean, right now we only have, you know, about 13 to 1500 people in the state association, that’s minuscule compared to what we’re dealing with on the medical association level. When it comes to pack dollars, it’s even worse, you know, type of thing. And so it’s harder to promote the profession. It’s hard to defend the profession when you have that few, that level of interest basically. But if we could get a third, if we get 3000 people basically, three to 4,000 people basically writing letters, just showing their concern. And it doesn’t even have to always be chiropractors. It could be individuals, right? How many people have gone on to Medi-Cal recently? Think about that. People who’ve lost their insurance for some reason, you know, different people for different reasons and things of that nature. And so even getting patients or individuals to write Medi-Cal letters would be helpful. I have sat in the classroom and I’ve listened to students tell me how much they want to take care of people who otherwise can’t take care of themselves. That’s something that I’m grateful at the college at Life West that we continue to give, love, and serve, you know, out of our abundance from. So I know that there’s people that want to be able to care for those individuals. Maybe not in their own private practice. Maybe there’s going to be some ways that they could serve in a federally qualified health center or something along those lines that could take them on and become a Medi-Cal practitioner. They could get loan forgiveness. They could get a base salary. They could work in an environment that allows them to build up their business skills and ultimately become a better practitioner and a better adjuster and all of the things that are involved with that.
JAMES CHESTER (HOST): Yeah, I think, you know, having resources and people willing to step up and say, yes, I’ll do that. That’s a huge step in a forward momentum position. I think that if everybody just said, yeah, I’ll take five minutes to talk into my phone and say, this is the reason that we need to support chiropractic in the state of California and just say that and edit it and then email it in or write it out by hand, whatever it takes. It’s easier than that.
DR PHILIP DIETER DC (GUEST): It’s easier than that. You know, if you message me, I can get you on the list and it’s a point and click. All you got to do is put your name and address in. It’ll tell you who your legislators are. You can push the button. It’ll send the letters out automatically because let’s be honest. These legislators aren’t sitting down and like reading every letter from every constituent. It’s a matter of volume. It’s a matter of saying, okay, I’ve got this many letters. I got this many emails on this topic. Oh, I better pay attention to this because there’s a lot of constituents that are concerned about this. Now, who would I talk to that knows something about this? Oh, there’s that Dr. Phil guy out there who keeps coming around to these events and he keeps coming up to the Capitol and he keeps trying to talk to us about chiropractors and how educated they are. Maybe I should reach out to Dr. Phil. Oh, okay. Dr. Phil, can I talk to you about what’s going on here with this Medi-Cal thing a little bit deeper? I’ve had a lot of constituents raising this issue to me. That’s how it works. It’s that simple. It’s a numbers game. It’s all about the volume.
JAMES CHESTER (HOST): Yeah. And that was like one of our big talking points a week ago when we connected was how can we get more people to join the state association and become members of the Cal Chi-ROS state association. And there’s a couple ways just from my standpoint is people can support the organization for their time, their talent, or their treasure. Those are a couple of easy things for me to remember on always to make note of. But it’s not just like a fun thing for me to say. I do think that people should join and if they can’t participate, then they should fund. And if they can’t fund, then they should participate. And I think that those are the best ways to support anything in Chiropractic is if you don’t want to give your money, give your time. If you don’t want to give your time, give your money.
DR PHILIP DIETER DC (GUEST): And it’s also a matter of the association needs to provide value. So we need you to tell us how can we help you? What can we do to provide you more support in the field or whatever it is? It can’t be just a one-way street. It has to be a two-way street. These are the things that are important to me. But those aren’t necessarily the things that are always important to everybody in private practice, even like new practitioners. How can we give new practitioners support? Those kind of things are important as well. And so looking to create that two-way relationship.
JAMES CHESTER (HOST): And I know one of the things that you’ve been working with recently is the animal chiropractic in California. Tell us a little bit about what’s going on on that topic.
DR PHILIP DIETER DC (GUEST): Yeah, I mean, if you are into the animal chiropractic world, I have horses back in Tennessee. I love riding up in Rinds and says a little kid. I get my horses adjusted, their performance horses, and in the performance horse world or in the thoroughbred racing world, getting animals adjusted to optimize performance. That’s a big time thing that’s going on. And so here in California, there’s a lot of that that goes on down south and even up in the north here a little bit as well. But there’s literally animal chiropractors that are getting cease and desist letters because we have not established a regulation under the board of chiropractic examiners. We don’t have legislation to particularly regulate animal chiropractic. And so there’s this gray area that’s been going on for quite some time now. And again, this is one of, you know, I love chiropractic history. I love how you talk about the chiropractic philosophy. That’s something Dr. Sean Dill used to always teach us when we’re in school is there is the chiropractic philosophy. But this animal chiropractic thing to me, this reminds me of like 1920s type of chiropractic and what was going on when people were getting jailed for chiropractic. Now, a cease and desist letter is a lot different than going to jail. Jail is a lot different now than it was, you know, 100 years ago too. And so I think that this is something also that goes back to creating a level of respect and creating just a category of provider, a specialty in which animal chiropractors can be able to function and operate without the fear of getting cease and desist letters. Because quite honestly, it’s the same thing that’s going on in the physical therapy world where people are trying to do manipulation or adjustments or whatever they want to call it where they’ve gone to a weekend seminar and tried to learn, you know, some sort of process or technique or adjustment and then applying it to their physical therapy practice. Well, that’s what’s happening in the veterinary medicine world. All of a sudden now that there’s people making money on it, there’s people that are paying attention to like, hey, this is what the population wants. This is what the consumer wants. Now they want to be the ones who provide it and they want to take the chiropractors who have put all their time and energy into learning what chiropractic is, how the human body works and then taking another step in terms of learning about the individual animals, what the anatomy entails there, what the physiology entails there and then applying the chiropractic principles to the care of animals and they want to take that from them. And so to me, that just doesn’t seem right. So we need to make some progress in that regard. So if there are animal chiropractors that are listening to the show, that’s something that I’m really trying to rally behind. We’re going to have to either pass legislation or file a lawsuit or do something along those lines to really help defend animal chiropractors in the state of California. But there’s other states that have done it. And so it’s not unprecedented. It’s just going to be a matter of effort and enthusiasm and people getting concerned or finding people that are concerned to act on their own behalf. And it’s the same with the chiropractic profession, unfortunately, is that we got to get people that are willing to act on their own behalf in all regards, you know, in terms of finding patients, you know, and finding people to serve and serving them, you know, and I know that’s what you do so well.
JAMES CHESTER (HOST): Well, you know, as with this conversation kind of wraps up today, one of my favorite bands of all time is called Rage Against the Machine. And they had a line in one of their songs. It said, if we don’t take action now, we’ll settle for nothing later.
DR PHILIP DIETER DC (GUEST): There you go.
JAMES CHESTER (HOST): And I think that that hits right to the heart of our conversation today. If people don’t take action now and become involved and support the people supporting them on a political level and join their state associations, even if it’s not for them, you’re $50 a month. It matters. You’re $100 a month. It matters. Your name on the list, it matters. And one day they might send you a letter of cease and desist as being a chiropractor. And we don’t ever want to see a dark age like that come into this world that we both support and we perpetuate this greatness within the profession of having freedom to practice with the license of chiropractic in all 50 states. That wasn’t always the case. You know, you’re going back in time where you’re talking about chiropractors going to jail for practicing medicine without a license. And chiropractors always said, Hey, we don’t practice medicine. We practice chiropractic. So we need to make sure we draw the hard line there too and let the world know that look, we support the future of chiropractic. I know one of the questions I ask is where do you see the profession going in the next 20 years? I know that you gave me kind of your take on that before we did this interview. But why don’t you just share with people where you see it going?
DR PHILIP DIETER DC (GUEST): Well, you touched on some great things there. You know, this chiropractic lifestyle, this chiropractic mindset that we’ve been given. It’s such a unique view on life. It’s such a unique worldview. And that’s something that I think is the world is going to see more of. I think the world is going to see more of that in the chiropractic profession specifically. I think we’re going to see more infrastructure be built out. You know, we’ve seen the rise of chiropractic franchises and to some extent, you know, people have their opinions about chiropractic franchises one way or another. But I think there’s a place for it because I see how the graduates, they need a soft landing spot space, they need a place to go to learn and hone their adjusting skills, to learn business skills, all those kinds of things. So in some senses, those franchise models provide a level of infrastructure that we’ve never had in the chiropractic profession. You know, we lack for residencies. And that’s where I think the associate model and working with chiropractic graduates like I’ve been doing recently has been. It’s something that needs to continue and continue to help create that infrastructure because there’s not a lot of institutional job shown up. There’s not a lot of hospital job shown up, not that we would really want that. But those are the kind of things that, you know, provide that level of infrastructure. And I think when we can get more involved in the infrastructure and create better market share for chiropractic, then people can see that this chiropractic lifestyle, this chiropractic mindset, there’s something to it. You know, there’s, there’s when you’re on fire about this stuff, when you have that energy enthusiasm, it permits everything you do, every interaction you go into when I’m at my kids’ PTA meetings, when I’m doing, you know, things in the community, people are like, man, what’s up with this Dr. Phil guy? He’s like, he’s like on fire, you know, kind of thing. And it sounds cliche and I don’t even like that, you know, kind of, I’ve heard that on chiropractic seminar circuits for years. It’s just like, I don’t know, it’s one of those things that gets me, but I always, I just am fired up, you know, I am a fired up guy, am enthusiastic about what I do. And I’m not going to sit back and take, you know, tell, let somebody tell me what I’m good for kind of thing. And so if I can get more people like that, if we can get more people like that, I mean, I think the chiropractic future is bright, you know, there’s more females entering in in the chiropractic profession than ever before. And I think that’s a great thing. I think there’s so many opportunities inside of, inside the United States to expand chiropractic to people who speak different languages. You know, I’ve really worked hard at building my ability to speak Spanish just so I could take care of the Spanish speaking population. I think there’s opportunities outside of the United States, even more so to build chiropractic. I love what’s going on at the college in terms of developing mission trips and developing programs that in through India and things of that nature and setting up college in India to establish chiropractic as a really a healthcare service kind of thing. And so that’s where I look to that’s where I think the future is awesome is because there’s so many opportunities outside of the United States for chiropractic to grow. And even within chiropractic in the United States, there’s so many patient populations who have never had exposure to chiropractic. We need to continue to recruit and cultivate chiropract people to enter into the chiropractic profession because when you have that familiarity with a patient population, it just expands the opportunity for people to get in under care. And once you’re under care and you start to feel how these people like myself and like you are just enthusiastic about what we do, it is contagious. And there’s no way to set that apart.
JAMES CHESTER (HOST): Yeah, I’m making fast notes over here. And I really believe that of chiropractic as profession focused on everything that is chiropractic. And everything that isn’t the conversation changes. And knowing that we know what we have, the conversation changes. So if we could be more on the consistent offense, full court press type strategy, then we don’t have to go on the defense. And we don’t have to like fight so hard. And I think that if we continuously set up strategy to be on offense, then our best offense is our best defense. And then we don’t fall into the trap of having to defend ourselves or come up with letters and rally the troops because the troops are already marching. And I think that if we take that method within chiropractic and we apply it to how do chiropractors come out of college, well, they go out and become successful. Well, how do we create successful chiropractors? Well, we follow these systems. Well, if we follow these systems, what’s the outcome? Well, we have a successful future for chiropractic. We have strong philosophy. Everybody knows how to adjust well and they know how to run businesses the best that they know how to and it’s great. So that’s really where I think that we’re going to head together.
DR PHILIP DIETER DC (GUEST): So we’re on the head, man. I mean, and we’ve touched on it. To me, the philosophy of chiropractic is so important because the most successful chiropractors I’ve seen and I’ve seen a lot of them, they were all rooted in the chiropractic philosophy. They were something that motivated them to be more, to do more, to find more people. I’ve worked and the more student, if there’s some of my students on here, if there’s new graduates, new practitioners, I highly encourage you, go back to the philosophy of chiropractic, get into the green books or whatever, go to the 33 principles or something that’s digestible for you and find that foundation for yourself because, like I said, the most successful people I’ve seen in chiropractic, not just from a volume perspective or an income perspective, but just people who love, my dad’s been out at 47 years. He’s still practicing. He just had shoulder surgery from adjusting people for, you know, been over the table for so many years. And he’s already like, oh, I’m ready to get back in the office. He’s telling me, I’m like, dude, you’re 72 years old. You’ve been doing, give yourself a minute, you know, kind of thing. He’s like, no, no, I need to, I need to get in there and take care of people and that kind of thing. And that’s what I think will give you the kind of life that you’re looking for is when you could have that foundation in the philosophy and the, and that’s what I’ll ultimately make this profession and your life as a professional in the chiropractic profession. So worthy or so, so gratifying.
JAMES CHESTER (HOST): Yeah. I think we touched on a lot of things. I appreciate you for standing in the gap with your political advocacy for chiropractic and talking about some of these topics that a lot of people aren’t discussing and rallying the troops because it’s necessary. And you know, caro hustle, we have caro hustle, Spanish. I knew that the market was moving towards Spanish. So we’re one of the only dual lingual podcasts in the world. We’re talking about, we’re talking about chiropractic. And you know, and five years from now, people are going to look back on this catalog and this remarkable effort that we put into creating this podcast, that there’s going to be a depository of documentation of chiropractic stories that is so robust and it could go miles around the globe with these stories. That was the whole impetus of creating a caro hustle podcast is I wanted to create a depository of information that documented this profession from voices of this profession that would stand the test of time that no matter if anybody ever tried to come and manipulate the messaging of chiropractic, we always had a foundation of truth within chiropractic that no one ever could change or manipulate or take out. So I created this because I wanted this to get into chiropractic colleges. I wanted this to infiltrate the chiropractic state associations. I wanted this to get to every corner of chiropractic. And now we have 20% of the chiropractic profession listening to this show. I think we can do better. And I think that politically, this show means something on a large scale to chiropractic as a whole because there’s evidence that’s published twice a week that chiropractic philosophy is alive, that the profession is strong, and that we have a front of people willing to speak loud and proud about what this profession means to them, why they became chiropractors and the whole philosophy that entails it. So anytime somebody goes and searches for an intelligence, they’re going to find chiropractic hustle. And somebody’s looking for a B.J. Palmer Sacred Trust, they’re going to find chiropractic hustle. So I strategically did all this to SEO, the professional resonance back to these stories and these messages because it’s irrefutable when people find what they’re looking for, that they’re always going to come back to the philosophy. And that’s why we support the way we do. And that’s why we continuously bang the drum and bring out great guests like yourself, because each person has something that they’re really proud of. And if they’re not proud about chiropractic, I don’t know what the hell they’re proud of.
DR PHILIP DIETER DC (GUEST): Well, I appreciate it, man. You’re doing a good job. And thank you so much.
JAMES CHESTER (HOST): Yeah. So if people want to work with you, I know you said you have a great job. You have a program called Blue Chip. Yep. Where do we send them to?
DR PHILIP DIETER DC (GUEST): Oh, I haven’t really talked about Blue Chip yet, but you can always reach out to me. But yeah, I mean, that’s what I’m trying to do is help graduates and new practitioners find a good job opportunities. I’ve been an adjunct professor at Life West now for 10 years. I have a private practice in San Jose. I just opened up a second office in Morgan Hill, California. I’m on Facebook, Instagram, Dr. Phil. My Facebook group, Dr. Phil and Morgan Hill. You can always just email me. I’m happy to give out my phone number, 408-666-9004. Feel free to text me. I’ll get back to you or call, leave a message. I’ll get back to you. It’s just all about being accessible to people for me. So I just try to make that the standard by which I live because other people have done that for me and I want to return that.
JAMES CHESTER (HOST): Yeah. And if people wanted to get on with Cal Chiro and become members of the association, where do we send them for that?
DR PHILIP DIETER DC (GUEST): Say that again, I’m sorry.
JAMES CHESTER (HOST): I said if people wanted to get on with Cal Chiro and become members and become members of the association, where do we send them for that?
DR PHILIP DIETER DC (GUEST): Absolutely. That’s Cal Chiro.org. That’s how we’ve branded ourselves over the last few years. C-A-L-C-H-I-R-O. Hope everybody could join us like at our fall conference in November in Napa. I know we’re trying to get you out there and do some things for us as well because that’s really going to be a great event. A lot of neurology content, even Simon Sensen’s going to be the keynote speaker talking about subluxation and the history of subluxation. So I’m really looking forward to that this year as well because I think it’s going to be a great opportunity for people to come together and we can talk more about some of these political things that we’ve been discussing. Napa’s a great location, the meritage, if you haven’t been there, phenomenal. Can I have a bowling competition I think there? So that should be some fun too.
JAMES CHESTER (HOST): All right, Dr. Phil, well, your episode 528 of the Kyro Hustle podcast, I really appreciate you being our guest today.
DR PHILIP DIETER DC (GUEST): All right, man. Thanks so much.
JAMES CHESTER (HOST): Appreciate it. And I’ll see you in the fall out at the event in Napa. Cool. All right. Well, I’m glad everybody knows where to find you. Go over to calciro.org and become a member and support the future of chiropractic because if you guys didn’t know, California is the fifth largest economy in the world. And we need to protect the sacred trust out there for sure because if chiropractic goes in Cali, then chiropractic starts to domino everywhere else. So that’s why I’m so supportive of what Dr. Phil is doing out there at Calciro. So if you’re a chiropractor in the state of California, chiropractic student in the state of California, go out there and support and rally around this event out in Napa. So Dr. Phil, episode 528. Thank you so much. Thank you. I’ll close out by telling everyone you’re just one story way. Keep hustling. I’ll see you guys on the next episode. Thanks for now. See you later. Thanks for listening to Kyro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
Actually Get People Well in Chiropractic with Dr Kristina Stitcher DC – Chiro Hustle Podcast 527
Jan 18, 2024
Dr. Kristina Stitcher is a sought-after international speaker, consultant and advocate for family wellness care through chiropractic. Dr. Kristina is the clinic director of Family First Chiropractic in Salt Lake City, Utah and is the chiropractic coach and owner of Practice Evolution, which focuses on creating extraordinary family chiropractors. With her husband Craig, she raises 4 children, all destined to change the world and spread the chiropractic message.
TRANSCRIPT
JAMES CHESTER (HOST): You’ve made the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5 star rating on iTunes and continue hustling. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros and the IFCO. Let’s hustle.
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 527 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So, today we have the opportunity of interviewing Dr. Christina Stitcher. If you want to hear a story about how to get people well and actually get them well, stay tuned. Welcome back. This is another episode of the Chiro Hustle Podcast. The shirt here says, Chiro’s Hustle Harder. I do think that that is a big truth and we’re going to talk about Chiropractic doing the right thing today. Then hustling for good causes. I have Christina Stitcher with me today out of Utah. We’re going to talk about her practice evolution program that she does to help support chiropractors. We’re going to talk about Chiro Heroes, something that I know that every chiropractor needs to understand and to be a part of. And yeah, but before we jump into episode 527, I’m going to let everyone know the big why. Why do we do what we do over here? Chiro Hustle, first things first, freedom of speech, first amendment. Really important to not only our country, but to the medical world. And we’ve seen people’s voices, shadow band and stymied over the past couple of years, which is it’s not supporting the first amendment. As you guys know, we’ve never censored anyone on this show, which is pretty cool. Even if people have opposing viewpoints of me. After that, family health freedom is integral to the development of freedom and medical health freedom on top of that is something that interweaves all that together. And I believe that we have to support those practices for not only families, but the individual. From womb to tomb, cradle to grave, first breath, the last breath. We need to have these things as the integrity for the people of this country. In any worldwide nation, I would agree. And then we do protect B.J. Palmer’s Sacred Trust. If you guys want to know more about chiropractic, go search for on your favorite search engine, B.J. Palmer’s Last Words, our B.J. Palmer Sacred Trust. You’re going to learn more about chiropractic than you ever knew before. And then we do support self-luxation based chiropractic. It’s a big word. Go look that up too. And then we support any intelligence, any universal intelligence. We still believe that there’s men and women in this world and that when men or women, the physical gets adjusted and connects them to men or women, this spiritual. And with that being said, Dr. Christina, welcome to the show.
DR KRISTINA STITCHER DC (GUEST): Thank you for having me. I’m very excited for this.
JAMES CHESTER (HOST): Yeah, you know, I felt like I always have to front load this message that we have like the airwaves for. And I think that when people get a tone of what we’re doing over here at Chiro Hassel, they’re like, wow, those people stand for something. It’s not what they stand against like you’re saying.
DR KRISTINA STITCHER DC (GUEST): It’s really one. I said it right before we got recorded. So I’ll repeat it here as I had a coach early on, Tommy, don’t be known for what you stand against. Be known for what you stand for. And I’ll tell you, it totally changed. It changed everything about me, it changed how I thought, which then changed how I spoke, which changed how I impacted people. And as you go into medical freedom, health freedom, I teach a lot on vaccines and the choice with vaccines and give lots of information. It’s actually one of the first things that I will teach is that if we believe in informed people who live in body autonomy, then you have to know and you have to know all your options. I think it’s really important that we speak to help in that place of knowing and then being able to make a choice.
JAMES CHESTER (HOST): Yeah. And I think that that’s, I’ve had this conversation and I’ve talked to at least one doctor a day. And I tell people that chiropractic is the last piece on the chessboard. And I hate to be so vocal about that because it sets a polarizing option for the opposition. But when you think about it, chiropractic is the only medical profession out there that stands in between medical tyranny and big pharma, like having complete control of our households. Chiropractors are the megaphone and the voice for the free world right now when it comes to like having, you know, medical freedom, medical choice, family health freedoms and having that ability to make informed decisions.
DR KRISTINA STITCHER DC (GUEST): It’s, as you say that, it’s like it makes me look at these last few years and a lot of chiropractors were disinherding and downtrodden and through it. And at the same time, like our practice blew up. And it’s because what happened and as patients were coming in and practice members coming in, they’re saying like, I don’t want, I don’t want to be told. I don’t like the research. I don’t like the lack of the research. I don’t like what’s happening. And they were starting to see that it was, you’re being told, you’re being dictated. You’re not allowed to think and you’re not allowed to make decisions. I said, I really want to choose a care provider who will help lift up my health and build up my health and go, we’ve always been here. I think a lot of people during the whole COVID time, they tried to speak against COVID. Again, go back to where we started this. And I said, and I talked with all my docs, I mentor and work with it was like, no, no, keep on speaking the same message. We don’t need to change our message. Our message is always strong that your body is powerful and capable of healing and repair. And it’s about removing interference and this inside out approach and practices, like I said, we all blew up. And it’s so important because people are already looking for us. We keep on thinking like what’s that like elusive new patient like, no, they’re already looking for you. You need to be ready for them.
JAMES CHESTER (HOST): Here’s the thing though, if they as we talk about they, the people and opposition of truth and that want to like corrode family health freedoms and medical freedoms, what they’re trying to do is corrode the whole medical system. They’re trying to have a full along collapse of people’s ability to have access to anything. So I think that if we’re wise, we do support our local mom and pop shops that are willing to take us and take care of those cases and to take care of the families and to stand in the gap and say, you know what, whatever that thing is doing over there, we’re in disagreements with that, but we’re just going to support an intelligence universal intelligence. We’re going to go back to our roots, we’re going to talk about subluxation based chiropractic. We’re going to talk about the 33 principles. We’re going to talk about the sacred trust, the big idea, the penalty of leadership. We’re going to talk about these things and you guys can talk about those narratives over there, but we’re going to talk about how to keep people healthy, how to keep them off of drugs and surgeries and how to keep them more active and keep talking about vitalism.
DR KRISTINA STITCHER DC (GUEST): It’s one that I think the conversation has been leading that way, but again, it’s who do you listen to? My answer is rather than just who do I like, I purposely choose who I listen to and I’m very careful with who I listen to because I realize what comes in is going to come out and I want to be an example. I want to be an advocate for our community. I also believe where there’s a lot of opportunity. There’s also massive responsibility. And so as chiropractors, we really need to guard our headspace and we need to guard the fact that what we say matters and people in a place of responsibility need to be even more careful how they speak, which means speak up and lift up and support. I would rather be known as someone who’s a major cheerleader in every way for the fact that your body is powerful and capable. And so when they go home, they can be making these decisions in the moment of hold on pause rather than grab this. Let me think through this process as a normal physiology of my body and then be empowered in themselves. And I think that’s where you change communities.
JAMES CHESTER (HOST): Yeah, you know, I’m so on board with what you’re saying there. And if people just, there’s an old saying, if people knew what we know, then they would do what we do. And I was at the gym train this morning with my workout partner and the little exercise bike that I do for 10 minutes before I go lift weights, I can’t turn the damn screen off. Okay. So I’m like, turn off, turn off, turn off block delete and it won’t go off. And it’s the news. Right. And I was like, it wouldn’t be so bad, Mike. If what’s on there, I could agree with. I go, but it won’t go off. And he’s like, I was like, and it would be great if they would like share something like positive like I do on my show. Right. Like imagine if we were on like one of these big box like news stations and we were talking about this, like people would be like, what, what is this chiropractic stuff? Who are these people? What is an intelligence? Think about how many Google searches and intelligence would have. Think about how many Google searches, universal intelligence would have. Think about how many times people will search for the sacred trust of chiropractic, like go blow up. And I was like, I don’t want to watch that. He goes, well, they tried to put good programming on the news, but no one watched it. I go exactly then that we don’t need news then.
DR KRISTINA STITCHER DC (GUEST): I think it’s really one of those you like you say, it’s one of going control what we’re looking at and what leads is like what the joke is, of course, if it bleeds, it leads. And yet we wonder why depression is going so high, anxiety is going so high and we don’t take responsibility within that. And we look at like I’ve got 14 age or still and I look at this, what they’re going through. And I think it’s really one that it has helped me become a little bit more bold with how I speak because my kids are the future and what their generation is being raised with and what they’re being exposed to and go, hold on, there are choices. And I think that’s the biggest thing that we really need to is like, yes, we take care of our families, but then the mom of Aaron, he says, okay, now I take care of the families within my practice and all of them. So now my community. So now these arms have to get bigger because it’s not just about me. It’s not just about me and my family. And it’s not just about me and my family, my practice family. It’s like, what is going to happen this next generation? And they’re so like, I’m a huge, off this, optimistic person. So it’s like, okay, how are things going in the right direction? Because that’s where I can focus and that’s where I can put more energy into that rather than sitting over here complaining that things aren’t going the way that I would hope and that we’re into times. It’s like, nope, I’m living. So I’ve got a lot of control and I have a lot of control over this, which means I have a lot of control on what I support and who I support as well.
JAMES CHESTER (HOST): This takes me to like a really random area, but I was out having dinner last night and there was like a group of like five preteen boys and they were all like this. Yeah. Like, and I’m like, these kids don’t know anything about vital lung capacity. They don’t know anything about their posture and the nerve going from their neck to their arms to their heart to their lungs. Like they’re crushing their vitalism by holding up posture. And I watched them the whole time I ate, none of those kids like moved. Like they’re all down on this like forward, like, I’m like, are they breathing? Are they alive? Yeah. But how do we correct that?
DR KRISTINA STITCHER DC (GUEST): So I think it’s one, it’s like I’m speaking on it this weekend as well. So when we talk with teenagers, we got to be really careful. Again, we don’t polarize. It’s very much like the parents will say to us, it’s like, well, I tell them to stand up straight. And it’s immediately the parent just put us against the child and they’re hoping that we get on the parent’s side. And in this teenager, what you got to realize is if you get on the parent’s side, then you’re just going to be seen as another parent. And now you’re the next person that’s just going to nag on them. And so you got to be really careful when we’re taking care of these teenagers because that’s to me an underrepresented population within their profession. Most chiropractors who are seeing teenagers are in a sports medical like medical model. I’ll say that. And yet they do amazing things like you look at talk to a lot of chiropractors, what got them into chiropractic was their experience. And it was often related to sports injury. So I say, okay, Docs, if you’re seeing sports, seeing sports injury, I sure hope you’re talking about Elizabeth. I’m sure hope you’re taking the and not just that we’re healing this and we’re going further. And I’m a huge believer in the and how do we connect the parents? When a parent says, I tell them to stand up straight, I go, I trust that you are and you probably need to remind them. But then I look at the kid and go, does it feel comfortable to stand up straight because this posture is a reflection of the brain and whether brain perceives a stress and what’s happening within their body. So you got to first fix the fact that the brain is perceiving stress all the time and it’s in a fight, flight and potentially freeze, which is even worse. How do we help unwind that? And then the posture naturally starts to restore itself. So it’s not that I’m going to say stand up straight. I agree with your mom 100%. My answer is mom, keep on, yes, keep on saying it because they need to be aware. They do need to be working on it. But this is a brain issue. This is a nervous system issue. This is an inability to adapt to their environment. So it’s how do we help both of you and most importantly, how do we help this connection? Being a mom of teenagers, I need people to stand up for me and to help me as a mom going, your mom’s doing a really good job. She’s doing the best she can. She’s screwing it up, but she’s still doing the best she can. She’s not your public enemy. She’s actually your greatest advocate. And here’s how I can help support you in this really pivotal time of your life that you feel like you have to make all the decisions and you don’t. Let’s just help you and support you and you are powerful and you are amazing just the way you are. And that’s what I can help with these teenagers and these kids. And I believe that’s what they need to be hearing from many adults and many providers because that’s going to help set them up long term.
JAMES CHESTER (HOST): The parents and providers need it too. Yes. And we have to tap into the emotional code of people and speak passionately to each other like we’re doing right now. Like this is the missing link. Like for humanity, is somebody to give enough care to actually become passionate about service and support and guidance. And I think that when I was growing up, we had guidance counselors. They didn’t guide me. And we have coaches. And I think that the parents are the coaches of the coach now. So a coach couldn’t coach a game if they wanted to because they have so many people chirping in their ears about what to do and what not to do. And then we got the kids and they just want to do it right. And then they have the parents or the parent of the kids and the coach and the people and the people. And I think that you’re right. Even though I’m bullish and I’m like, just do what we say and you’ll get a good outcome. And then, you know, it’s the parents that are telling this to the kids. And they’re in this model of do what I say, not what I do. Because the kids are watching the parents do the same behavior. And then we’re like, well, do it that way and the kids like, no, you’re doing it this way. I learned from your behavior. And if they went, here’s the thing though, is if they went to the chiropractor, the kids would want to go to the chiropractor.
DR KRISTINA STITCHER DC (GUEST): Yes. Oh, yeah. Yeah. That’s, and you look at this and his research just came out this, I saw this last weekend, which is the mom’s health and how active a mom is directly correlates with health over children. And I go first, it’s like, you know, it makes total sense. Moms are the healthcare decision makers in the home. They’re actually the financial care, like financial healthcare decision makers as well, even though she may not be the one that’s earning majority of the money, but that is turning as well. More and more women are becoming the primary bread earners while they’re also raising their families. And so we look at this as saying, who, like, we got a market to, who am I going to speak to? I was, I speak to moms because moms have this ability and there’s innate power within them to impact massive generations. We look at coaching and the thing that I want that I thought of as you’re saying this and I completely agree, we coach the coach, which is unfortunate. We do. And we shouldn’t because my belief is, and I firmly believe in the four agreements is that I’m always trying to do my best. And so if I’m trying to do my best, I actually give a lot of, I give a lot of compassion, a lot of grace, because I’m assuming you’re doing your best. And so when I look at a coach, if they’re going to volunteer their time, they’re going to put their energy and their effort, you know what, I’m going to support you unless something gets to the point where I’m really concerned. But I feel like parents come into going, you need to earn my support and trust and go, no, no, I get that as a doctor. I do need to earn support and trust, but I should get that in the first few minutes. I should get that immediately, not because I demand it, but because how I come in and how I care and how I, and I support like I’m there for you and your child, it immediately levels the playing field because they realize, oh, hold on, we’re all on the same team. And we’re all, we’re all going towards this goal of improvement and perfection and I’m not saying in a bad way perfection, we’re trying to get to the best we can and we’re all trying to do our best. And I think that that’s like that grace has to start here, that I’m trying to do my best and I give myself grace, which means I now have the capacity to give other people grace. So in the flip side, if we’re not giving other people grace, it’s probably that this self talk is probably really crappy. And that’s why we start.
JAMES CHESTER (HOST): Amen. And here’s the other end of the spectrum. If somebody’s not doing it the right way, you become a coach.
DR KRISTINA STITCHER DC (GUEST): Right. And you see this too, so you see it’s in the chiropractic field all the time. We all share their horrible stories. It’s like, well, hold on, you learn a lot from those docs, you learn a lot of what you want to do and you learn a lot of what you don’t want to do. So you just learn a ton. So kiddos, you’re going to learn things from that coach that you don’t like. Great. That makes you a better player. And it actually helps you think better and think through things, which is really what we’re all trying to work with is really learning how to process and why things are happening rather than just take it. But you’re right. Good kick in the butt to say, get out and coach and find the time. Make the time to be involved in your children’s lives.
JAMES CHESTER (HOST): You’ve made the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5 star rating on iTunes and continue hustling. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros and the IFCO. Let’s hustle.
DR KRISTINA STITCHER DC (GUEST): Yeah.
JAMES CHESTER (HOST): And cheer them on. Yeah. And don’t take it personal. Yeah. And don’t don’t take it personal again. And it’s not your ego. If your kid was good, they’d play. And maybe you should coach them. Make them better. Instead of micromanaging the forecast of the team and trying to have influence when maybe your kid’s not good. Yeah. So anyways, we could talk all day about like the politics of sports and the politics of teams, but chiropractic is a big team. You know, and, and I think that there, there’s a lot of different influences and needs for support. And I do want to talk to you about practice evolution, because I don’t know a whole lot about it. I know it’s something that’s near and dear to you, something that you put your heart and soul into. So share with our audience a little bit about practice evolution. And then I’d really like to like hammer home Chiro heroes to you.
DR KRISTINA STITCHER DC (GUEST): Okay. So practice evolution was started by Oge Rassell. So I hired him as my mentor and coach 16 years ago. And he has retired and offered me the baton to continue with the thing that I love about practice evolution is it’s individual coaching. And you can’t do a lot of that. And so it’s a boutique style because I only take on a few docs at a time. And it’s all about defining success right now, helping you be an amazing chiropractor. The whole program is subluxation based corrective chiropractic care. And I believe, and this is my stance of what I stand for, is you can’t have a wellness practice unless you get people well. And so you need to know what getting people well looks like and being healthy, what that looks like. And so many people want to just place their patients on a wellness schedule and call it a wellness practice. And yet their patients are getting sicker over time. And I believe that’s our responsibility as chiropractors is if we’re going to profess health and wellness and we need to have examinations and objective measures and conversations and communication styles of what does it look to actually be healthy and well and how do we know that we’re heading in that direction. So that’s where I work is within that space. And I help doctors be incredible. I help doctors grow their practices naturally and neatly from within because as they communicate better and at a higher level, their practices blow up. A lot of the times the docs need that sometimes just a good kick in the ass that they are the problem and they are the solution. And I love that I can get in and speak so plainly. And by doing one on one, it’s very much like, where are you in your life? And I’m willing to have those conversations because your practice is a reflection of you and a reflection of your life. And we all go through times in our lives that are wonderful. And we all go through times in our lives that can be very traumatic and painful and grieving and how do we serve and how do we show up. And so it is. I’ve heard my heart because it’s really about helping to maximize each doctor not to give from an empty cup, but just the opposite of saying, I am an amazing doctor. I have systems, procedures and communication to help me speak from here now and to be from here. And as a result, I can serve a lot of people in a really big way and I can make a bigger ripple in this profession. I believe that our profession is only again, you guys already know I’m optimist because I believe our profession is only getting better. I believe that this is an amazing time to be a chiropractor and I believe that the impact and the opportunity that we have is phenomenal and we have to step into that role. And so it is, is asking doctors to step up and be a bigger role model and a bigger leader in their communities. And I do that very much just from the heart. And so like this weekend I’m teaching my module, docs are flying in from all over the world to come to my practice and say, here, let me share and in what works and sometimes what doesn’t work and I’m in practice. And so I’ve got associates and I love that opportunity that I have. And at the same time, we’re still trying to make things work because things change. And this time with people’s stress level and fatigue of stress has changed how people think and how people are making decisions. So we have to be able to pivot and help and support through that. And so it’s a huge way to leave this profession better than I found it. This is one of my big ways. I do it in a big, and I do it in a few big ways, but, but actually helping and mentoring other docs. I want them to be successful because it is one that we need to step up as a profession. We need to help each other as a profession. We need to realize that we’re all in this for the same cause, the same purpose, which is to connect man physical with man spiritual and what an opportunity we have at the table. And I keep on repeating it, but with that opportunity is responsibility and I believe we can do a better job in that responsibility. It’s not that we’re not doing good enough. It’s one of going when we have more skills and more resources than automatically we upgrade. And then we’re able to take care of bigger and tougher cases because to me, the goal is if a parent is in crisis, they know that a family chiropractor is one of the solutions to that crisis, whatever the crisis looks like, whether that’s a mental, emotional, physical issue, whether that is just balanced in their own life or whether it is something that their kid is just being bounced through the medical system. And they don’t have solutions and they don’t have answers and they’re being left out in the cold and then they know that chiropractic should be and is someone they could go to and that’s the bigger reach. That’s the future I see in our profession is that we’re only going to, we’re going to become the mainstream. We’re not going to be the alternate. It’s going to be one that is like, no, everyone has a chiropractor and everyone has someone who grows their health and we are like, I remember when I graduated over 19 years ago, we were told chiropractic is part of the next trillion dollar wellness industry. Well the wellness industry came and yet we were not part of it. And I believe it’s because we were so afraid to step up in our power and in our place that we are part of a healthy wellness lifestyle. We have a place within it and we let the influencers run with wellness and whatever we use that word and it became trite and it became overused. And yet let’s speak to, let’s speak within our authority of the fact that the body is powerful and capable. The nervous system is what runs the systems and runs everything in our body and a nervous system free of interference means it’s full of life and Nate is life. And I think it makes sense. It’s logical. It’s fun and then we can full circle in service. And so Chiro Heroes is okay if I jump right into that one.
JAMES CHESTER (HOST): Yeah, I mean, I just had some ideas around like the polarization of where we’re at today. And the coaching like arena, like I’m under like this idea does chiropractic need another coach. And if the chiropractic colleges and the preparatory systems actually did a good enough job, then we wouldn’t be so dependent upon these people to step in and do the right thing, become coaches, like they could really focus on practice. And I know that we all have different skill sets in this world, but I just kind of like shame on the educational model for taking so much, you know, exchange for the financial institution part of it to say, hey, now you got to go get a coach when you finish school. But we’re not paying for that. We’re not taking care of that. You’re on your own now. I’m glad that I’m glad that you made it.
DR KRISTINA STITCHER DC (GUEST): And it’s interesting. I don’t know if you know, I taught at Parker as full time faculty. I made it a year. I loved every minute of it. I just couldn’t I couldn’t I miss practice too much. And it was a great decision for our family. I learned a lot in that process, I actually learned the time the place for schools. And it goes back to to me, the regulation is that the schools the purpose of the school is to get a student to graduate and most importantly to me, they can passports. The place of philosophy and education and business, like that’s what I taught when I was there was I taught business and I taught communication and it was like the students loved it because I came from a practice that was highly successful. And I shared. And I shared. And as I laughed, I offered to continue teaching it. And they said, no, because we have our full time faculty teach it. And they just it’s like I’m frustrated as an outsider now because I believe there’s so much talent within our profession. I believe there’s so much talent that we’re willing to give back. Like I would still teach that class in a heartbeat and do it from here and everything else and just keep on pouring on the students, which is what I do a lot of because I know the students desperately need it. And I think the schools are sometimes too caught up in the regulation that they don’t realize that we’re trying to help. And if they just look around at these doctors that are really willing to help, it could actually uplift and get more. The students could leave a lot more supported and have resources or at least a network and that would change this need for a coach that you have to hire as you graduate, just set up a practice. And yet it’s like, I look at obviously I am a coach and I mentor, but I do it one on one and I do it in different ways and I, yes, I teach systems and procedures, but I don’t believe that you have to go in debt and massive debt in only one way. And it’s really one of going, a lot of times I’m like, let’s talk about what booze trapping a practice looks like versus getting a full SBA loan, a conservative one versus a full big one. It’s like, what does that matter and why does it matter and what are your goals? What are your goals in your life? Because it has to be an individualized approach of what’s best for you. And I think that’s what we’re forgetting is it’s, well, this works for me. So it must mean it works for everyone else. And I believe that when you get the numbers and you’ve been able to take care of a lot of docs over the years, we go, well, that must be the only way. And I, that’s how I, it’s like I very much graduated. I’m 19 years in practice now. And it was an old, a good old boys club. And I mean nothing against men. What I mean by that, it was one way, only way. And like I started a family practice and I was told there’s no way you’ll be successful in a family practice. And well, somehow it worked out because I didn’t listen to them. And I wish that’s the thing that we would help us say, what do you want? What is your goal and how do we help you get there? The quickest way you can in actually making the fewest mistakes because mistakes are costly and that limits your growth.
JAMES CHESTER (HOST): And you just knocked out of the park because my talking point that I’ve been like brewing on this whole time is that the chiropractic colleges fail the education model, then they should have to give rebates back for coaching at the end of the graduation to say, hey, I know you didn’t get what you needed here in college. And it looks like you’re about to go default on your loan. We’re here to help you with these coaches. They’re going to be the ones that save you and put you on the right path. And I think that that is the accountability model that we’re missing in higher education. We’ll, we’ll for sure put that little price tag on their head and watch them articulate through their program. But it doesn’t mean that they’re going to be capable of doing what that, their dreams were. So I think that there’s a place on the bus for everybody. And I don’t want to like, you know, labor the educational institutions too heavy, but there has to be some accountability at the end of the day to make sure that one in five are, I think it’s one in two chiropractors go out of business after five years. And it’s the same fail rate as a small business. So you teach in, you know, business and communication, there’s a problem within doctors that go through the boards and pass all these things and not have practice after, you know, half of a decade, that’s a huge issue. And that would be the most glaring issue that I could ever see within the chiropractic profession. It’s not whether we believe in each other’s philosophies. It’s not whether we believe in each other’s techniques or what school we went to or any of the kumbaya stuff. It’s real hard facts. And that’s the business.
DR KRISTINA STITCHER DC (GUEST): Well, and I say you can’t serve people by working a job at Home Depot. And I mean, nothing against Home Depot is the fact that you’re a chiropractor and you cannot serve in this profession. If you have to pay the bills and get the food on the table by working at Home Depot. And I think that’s the saddest thing is that people are leaving our profession going. It didn’t work for me. And the answer is it can. Just the model that you’ve been told is the only way to be successful is not the right one for you. And I wish that that’s where that accountability, I think there should be a calendar. Accountability with boards. If you can’t pass boards then the school should be responsible for that too. Because it’s one of going, if we say that you’re good enough to graduate and we better help each other be successful, we would only benefit from more chiropractors being successful, not less.
JAMES CHESTER (HOST): And I come from the other end of the spectrum. If a chiropractor can finish college, they don’t need boards. They should just be able to go practice. They’ve proven their academic excellence. They’ve proven the fact that they could become a chiropractor. I go practice. She won.
DR KRISTINA STITCHER DC (GUEST): Well, and I will say, so there’s a flip side because I also get to help out with national boards like part four. I’m an examiner with those. And I’ll tell you some of those students come in. I know it’s nerves. I know it’s stress and then sometimes they just don’t have a clue. And that’s where you smack the head and go, then how did they graduate? Because they shouldn’t have. And I feel like that’s the problem. And so we look at it going, I think accountability is huge on every side and I don’t think anyone wants to take accountability within that.
JAMES CHESTER (HOST): And nobody wants nobody wants to say what we just both said.
DR KRISTINA STITCHER DC (GUEST): And we may have a few naysayers on that one and go, while I’m trying to speak really sweet leadable sides because I understand the limitations. And I also understand that there’s opportunity. And we’re not saying that I can be accountable with them. What can I do? That’s not, I’m not saying fix everything, but start somewhere.
JAMES CHESTER (HOST): And me coming from the non-chiro space as an educated guy, I’m like, so they pass chiropract school. Let them go practice. What are they doing? That’s a medical exam. That’s a medical test. Chiropractors aren’t medical people. They’re chiropractors. And we’ve been put into a construct that the chiropractor has to go past a medical sanctioned test board in order to go do something that’s not medical. And I think that there’s a place for both of those types of conversations. But that’s another reason why the chiropractic profession is so damn hard for chiropractors because they don’t think with that part of their brain. So you’re like, it’s just a nerve thing. I’m like, yeah, I get it. The chiropractor’s like, I’m an artist. I’m a healer. Like I don’t think that way. And you guys are now making me think that way at the end of my graduation. Awesome. Thank you. You know, it’s kind of like a double standard.
DR KRISTINA STITCHER DC (GUEST): And it’s also one I’ll say I also take the responsibility of being a primary or a port of entry physician. I have a lot of people who choose not to see their medical providers on a regular basis after they start seeing us. So then I say, okay, then that up levels what I need to be able to do. I can’t ignore that whole side because they’re not not because it’s fear based, but because it’s part of a healthy lifestyle. I better know what health looks like. And I feel like that’s where we try to make this like it’s only chiropractic and it’s only nerve. And yet we go, hold on. But yet we want to take care of families and not have them ever see the other side and go, well, then you better be able to better open this just a little bit.
JAMES CHESTER (HOST): Yeah. You know, I’m not on a licensing board. I’m not a state regulator. I’m not with the educational boards. I’m just somebody that wants to have a successful profession for all practitioners and everybody that walks through an office. And I want to make sure that we’re putting the best team on the field. Absolutely. And whatever that looks like, that’s the dogma of the profession. I just want to make sure that sometimes we have those hard conversations on this podcast because not many people have the ability to be as articulate as you and to see it from my perspective too. Because I’m sure that there’s been other people that said, Hey, this is the way that it looks to me, like, why is that a thing? And just because it’s the way it’s always been done doesn’t mean it’s the way it should be done.
DR KRISTINA STITCHER DC (GUEST): Exactly.
JAMES CHESTER (HOST): You know, now we have guys in baseball when it goes to 10th inning starting from second base. Now we got pitch clocks on the guy pitching, you know, there’s now a lot of things that are going into like sports, or we have replays. Let’s have a replay on that.
DR KRISTINA STITCHER DC (GUEST): It’s definitely a level of what you need to be able to do. And I believe that’s our opportunities to have level with what we do.
JAMES CHESTER (HOST): Yeah. So I know we don’t have a whole lot of time left. I’ll probably go a little bit over with you if that’s okay. But I think that we would be remiss if we didn’t talk about Chiro heroes and the big mission behind that program. I know that I have like seven questions I sent you and we probably didn’t talk about too many of them. We got really like in tune with like chiropractic and the profession. So let’s close out with talking about Chiro heroes.
DR KRISTINA STITCHER DC (GUEST): So Chiro heroes was it is a nonprofit that was started for the sole purpose of helping survivors from human trafficking. It was named Chiro heroes not because we’re the heroes, but because as car partners we’re supporting the heroes and we’re loving and not just supporting, but saying what can we do to make a bigger impact for them realizing that human trafficking is like the number one. It’s huge. Like I’m just trying to get my words around it. It’s the biggest sales that’s happening is of human lives. And most people want to say it’s not happening in my backyard. It’s not happening in my state. It’s not happening in my country. And the answer is yes, it is. It’s happening everywhere. And when you realize that it’s happening at such a high level and it’s happening to women, to children, to boys, it’s something that we have to stop up and we have to stop to do a bigger part. And so as car partners we got together. So Eric Harrison, you’ve interviewed him a couple of times, which is awesome. He’s a president. I was asked to help start the nonprofit with him. So I’m vice president and I’m part of the board. And my big focus is that I came in and said, I’m totally willing to do this because I want as a chiropractor that we can serve them. And I’m in a unique position being female and I’m happy to leverage uniqueness because what we’ve realized in this process is that survivors of human trafficking do not want a man touching them for the majority of them and I can’t blame them. But that is, that’s what we’re now dealing with. And I want them to be able to receive chiropractic care because they’ve gone through violence. They’ve gone through trauma. They’ve gone through spiritual, emotional, mental trauma and the biggest way in betrayal and the biggest way. And so I wanted to learn that there can be safety in touch. There can be healing in touch. And so my practice has become a center that we’re giving care for survivors of human trafficking and it’s humbling. It’s something that we have to be really careful how and what we communicate within. And it really makes you very aware of every word you say. And yet it has changed me in the best ways because that’s what life does. And that’s what we should do. And what we’re asking within Chiro Heroes is not for everyone to become a provider because there’s got to be systems and places for that. We’re actually working with OUR for the aftercare. But what we’re asking is for chiropractors to know more about this and to share this and to start donating. So we are asking chiropractors to donate one adjustment a month. Do it as an ongoing. We’re not asking for tons of money. We’re asking for something. We’re asking for something that you can do. Give back one adjustment per month to Chiro Heroes. We’re already the nonprofit. We’ve already done all the legal stuff. We’re working with other state associations to help raise money and funds. And that money actually will stay even in your state and will help with human trafficking in your state. And so it’s one that it is growing. It has gotten massive recognition nationwide. And we’re getting and I will say like one of the blessings on the flip side is it’s getting chiropractic in the door in places we never would have gotten in before. And for us to stand up for a population that no one talks about because it’s uncomfortable and it’s embarrassing and it’s something that we don’t want to admit that slavery is still happening and that we’re tolerating it. And when we say, OK, I won’t tolerate anymore and I’m willing to have this tough conversation. I’m willing to lean into this discomfort. I’m willing to learn what the signs of human trafficking look like. I’m willing to learn how I can communicate at a higher level in my own practice, how I can communicate body autonomy, how I can create safety within my practice that’s going to help heal and create opportunities for healing within our practices, but within our states and within our countries. And say, what can we do? Because these survivors, what we don’t realize is that often they’re taken from their homes at a very young age or teenage. I’ve had a couple that were taken in their early 20s. They’re not getting proper education. They’re not getting whether it’s formal or informal education. They’re not getting opportunities for work and opportunities to take their life further. So they come out of human trafficking and often if they go back to the family, they’re a family of origin, they’re put back into human trafficking. That’s the cycle that people don’t want to talk about. So now they get them out of human trafficking and they can’t go back to their family of origin. So now they have no resources and they have no support and people don’t want to acknowledge that we have to stuff up for them at this stage as a survivor and that’s where we’re stepping up. So we’ve helped with education. We’ve created a scholarship for education. We’ve helped build homes for survivors of human trafficking. We’re giving care for survivors. I would love to take it further to get into even some job opportunities and job shadowing and some trainings because we’re small business owners and being small business owners all over the country and all over the world can give massive opportunity to these amazing people that need a hand up and we can offer that. And so we’re growing and we’re asking other people. We’re asking doctors to get involved financially. We’re asking doctors to get involved in a bigger way. We’re asking associations to get involved. We’re asking people to donate as the simplest thing up to offer education and offer resources because we’re putting them together. And so go to ChiroHeroes.org. It is only growing and we’re getting more involved with it and the purpose is so beyond us and it’s going to ripple for many generations and we have to say in this generation, we’re going to say no. And we’re going to say like we look back during the slavery times and said, would I have helped people in the Underground Railroad to get through? I grew up in Maine. So it’s like I was right at the Northern point of the Underground Railroad and so I was like, I know it very well and I would have said, yes, of course, I would have fought. Well now, now you got to prove it and now you got to say where are my actions? And so my answer is yes, I will fight and I will support and I will love and I will care and I will communicate some of these tough conversations that people are not aware of. And once we have that education, we can make better decisions.
JAMES CHESTER (HOST): So everybody out there listening, there’s three ways to support this. Give your time, your talent or your treasure and help these people with the chiropractic subluxations, physical, chemical, emotional stressors, thoughts, traumas and toxins. And you’re right, this is epigenetic. It’s an environmental thing and if we break the momentum of the epigenetic stressors, then we can change the future of people. It’s not only where we live, it’s what we think, it’s what we eat, it’s who we spend our time with. So we have to really take all this construct of reality day to day and minute by minute, hour by hour, week by week, month by month, year by year. And if we do this well, and chiropractors go forth and serve, give love, serve for the sake of loving and serving, expecting nothing in return, then the Chiro here is just the way to go guys. So Dr. Christina, what an episode, you’re 527.
DR KRISTINA STITCHER DC (GUEST): I love it. And I’m so freaking proud, 527 episodes within a profession, standing for truth, standing for freedom is such a powerful place to be and huge kudos to you for doing this because I know it’s not easy. I know it’s a ton of work and I appreciate you standing up for this profession.
JAMES CHESTER (HOST): Well, I’m an independent journalist. I love what I do. I picked Chiro Pride because I saw the future in this profession. It wasn’t just because I was a raw, raw guy, it was because I saw the miracles that were happening with this profession, how we were changing lives. I worked in a clinic for six years. I’ve scheduled more people than almost anybody else on planet earth for new patient visits. And maybe that’s something we could talk about long term is creating systems to help these in recovery become advocates for other people with chiropractic. And I think that that could be the next evolution within the Chiro heroes is training the recoveries and teaching them how to become chiropractic warriors. And I think that if they knew what they could do to save other people’s lives, then they would do it through chiropractic too. So if people want to work with practice evolution or they want to dive into Chiro heroes more, what web resources can we send them to?
DR KRISTINA STITCHER DC (GUEST): So practiceevolution.com is my website. You can email me at dr. Christina at practiceevolution.com and then Chiroheroes.org is the website for Chiroheroes, please get involved with that.
JAMES CHESTER (HOST): All right. So I have to ask you at the end of this. Is there anything I didn’t ask you that you would like to share with your audience today?
DR KRISTINA STITCHER DC (GUEST): I think this was, I love where this went all over the place. I think it’s really one that my word this year is hustle. I think it’s hilarious that we get to connect this year and say there’s times that we invest, there’s times that we get to reap. And so this year is a year that I felt very much going, I need to engage in a big way in this profession. I love, I serve this profession every way. And we all need a little bit of a hustle and drive, which means a good kick in the ass. And I believe that’s a great way that we all need to say, are you doing what you can and great? And are you hustling? Because hustling doesn’t mean burnout, but it means that we live with a purpose. We live with a passion. And we know that we have a little bit of urgency to it. And I think that’s a great way to approach taking care of our communities is with a sense of urgency, passion, conviction and certainty.
JAMES CHESTER (HOST): I love it so much. And thank you for being guest. 527 the Kyra Hustle podcast. I’m going to close out by telling everyone you’re just one story way. Like Dr. Christina says, keep hustling. We’ll see you guys on the next episode. Bye for now.
JAMES CHESTER (HOST): Thank you. Thanks for listening to Kyra Hustle. Don’t forget to subscribe and check back next week to continue hustling.
How To Fix the Problems in Chiropractic with Dr Steven Conway DC – Chiro Hustle Podcast 526
Jan 15, 2024
A second-generation chiropractor whose passion is enhancing and protecting the chiropractic profession. He is CEO of the ChiroLaw law firm and Conway Consulting Group. His law practice consists primarily of health law and government relations with a strong focus on Medicare. He is also a partner in ChiroArmor LLC a chiropractic compliance company. Dr. Conway is the co-founder and executive director of the chiropractic society of Wisconsin, a dynamic growing state association that is changing the dynamics of the chiropractic profession in Wisconsin.
Dr. Conway through his work with Dr. Michael Jacklitch, CMS and the Chief Medical Directors from the Medicare Contractors changed the entire Medicare landscape reducing the previous error ratio from the high 90% to the low 20% through the development of a universal national agreement for chiropractic documentation procedures that specifically outlines the required documentation necessary to demonstrate medical necessity of chiropractic care. He provided instruction of these changes to tens of thousands of chiropractors as well as MAC claims reviewers to fully understand what documentation should be in the chiropractic records submitted for review of services.
Having served as a regulator with the Wisconsin Chiropractic Examining board for nearly a decade he fully understands the responsibilities of each state board in protecting the public and maintaining the reputation of the chiropractic profession.
Dr. Conway served on the NBCE Board of Directors for 8 years and is a current Board member of F4CP.
When in full time chiropractic practice his focus included chiropractic occupational health. Obtaining his diplomate in occupational health he assisted many local and national companies with chiropractic ergonomic programs. He was one of the first chiropractors to speak at the national safety congress and has had over 6000 industrial representatives attend his injury prevention programs.
TRANSCRIPT
JAMES CHESTER (HOST): You’ve made the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Let’s hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 526 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we had the opportunity of interviewing Dr. Stephen Conway. If you want to hear the story about how to fix problems in chiropractic, stay tuned. Welcome back. This is another episode of the Chiro Hustle Podcast, episode 526. We’re five and a half years into this illustrious program, and I know that there’s a lot of takeaways today. So get out your pen and paper, sharpen it up, and start making some notes because we’re going to get ready to hustle here over here at Chiro Hustle. Check us out over Chiro Hustle.com. It’s where you can go get all of our interviews that we’ve ever done, and just really appreciate everybody for supporting this show and what we do. And today we have Stephen Conway, D.C. Esquire, attorney dude, also chiropractic dude. We’re going to talk about some things he’s done for the Medicare part of chiropractic and hopefully subdue some people’s fear around that topic. And if this guy finds a problem, he fixes it, which I absolutely love up there in Wisconsin, and he’s got the CSW. We’ll talk a lot more about that. But before we get into his story and how he interweaves his genius into chiropractic, I want to let everyone know the big why. Why do we do what we do over here at Chiro Hustle? Well, first things first is the First Amendment, freedom of speech. We’ve never censored anyone on this platform. And I think that that’s super valuable. We believe in truth. We also believe in supporting medical freedom and family health freedom. So anybody’s topics that they want to discuss on our show, we make sure they have a platform to be heard, acknowledged, and seen. After that, we do protect BJ Palmer’s Sacred Trust. If you do not know what that means, go to your favorite search engine right now. And we’ll pause this interview and go and search for BJ Palmer’s Last Words, BJ Palmer Sacred Trust. I guarantee you’re going to learn more about chiropractic than you previously did just by knowing that we have to guard this and protect it. And then we also support subluxation based chiropractic. It’s almost a misnomer that I have to acknowledge this, but we have to retool people’s perception for philosophical purposes, knowing that we’re not going to lose our way, and that we’re not going to change our language, or our lexicon, or the things that make chiropractic unique and non-obvious, and the parts that make chiropractic special. And lastly, but not least, we also believe in in-intelligence and universal intelligence that when a man or woman in the physical gets adjusted, it connects them to man or woman in the spiritual. And with that being said, Dr. Stephen Conway, welcome to our show.
DR STEVEN CONWAY DC JD (GUEST): Thank you. Let’s play.
JAMES CHESTER (HOST): Yeah. I am over like emphasis pumped over here just because we really met each other about two years ago at a Parker Stemmonar just in passing. And we were just reminiscing on like what you’ve been doing up there in Wisconsin and what I’ve been doing over here with this podcast and how we really intercede with each other really well.
DR STEVEN CONWAY DC JD (GUEST): We really have different pathways going for the single, though.
JAMES CHESTER (HOST): Yeah. You were telling me offline on our pre-interview chat about your second generation chiropractor. Your dad went to college down in Logan. You were down there. So that’s really about your wife, too. So if you just like share your story, like how you got into chiropractic, that whole journey and reintroduce yourself to the world.
DR STEVEN CONWAY DC JD (GUEST): That sounds good. So I’m very fortunate that I grew up in chiropractic. A lot of people, you don’t know what the time is a kid, right? But then when you realize really the difference in how I grew up and grew up natural, and my father actually had a very secure job at General Motors in Jamesville, Wisconsin. He had a great job, good income, everything ready to go. And then my uncle became a chiropractor. And that was the beginning of the whole chiropractic connection. My father saw what was happening, loved it, got good results. So he personally got good results. And he basically uprooted our whole family. So I went to Logan twice. So we went down when I was a kid. I think it was five and my little brother was with me. And so we went through the process. My dad came out and it was at the time in the 60s when everything was still the quack where being attacked. And he was just a kind, really kind chiropractor that went back to a small town in Wisconsin and just worked his heart out for his patients and built this amazing practice. It inspired me that this is what I wanted to do. I’m one of four children and I’m the only chiropractor. But I went down to Logan. I took different colleges, but Logan felt right for me. And my wife actually, we dissected Leroy together. So it’s a real love story. When you meet someone, when you’re dissecting partner and true love, we’ve been married for 40 years and got out. We actually built a very big practice in Jamesville. So very patient orientated. We were seeing a thousand people a week in our clinic. It was just the two of us did extremely well. Love what we were doing. We became very involved politically at the time is when we were trying to get insurance equality. So it kind of gave me the political bog back then with then Tommy Thompson, who was governor of state and then became secretary of health. I unfortunately hurt my wrist. And it’s one of those things where I just tried to do everything I could and just was not going to keep going. So not being a disabled type guy, I decided to go back to law school to see if I could help my profession in the legal profession. So in 94, I was able to get into the top trial law school in the nation. It’s called Stetson. It’s a little tiny school in St. Petersburg, Florida. So I was one of, I think there’s 4,000 applicants for 60 slots and I snuck my way in, graduated and then have been able to use my two skills with the attorney and the chiropractic passion to help the profession. So it’s kind of my quick story of how I got started.
JAMES CHESTER (HOST): Yeah, I love these stories because it gives you a chance to reintroduce yourself to your friends, families, colleagues, past patients. And it gives you a chance to actually, people make stories about who the heck we are all the time. No. Until we remind them who we are.
DR STEVEN CONWAY DC JD (GUEST): Exactly. You forget sometimes too, you’re living in the present right now and facing all the different challenges. And you sometimes, I remember you sent me some things to look at. I looked back and I looked back and I thought, yeah, why did I start? What was it? It was always been a passion for me. And again, I’m very fortunate that my father went into it because I don’t know if I would have found it otherwise. You never know how you would have found these careers that define your whole life.
JAMES CHESTER (HOST): Yeah, you know, it’s interesting you bring up like present time consciousness and like where we are right now. I went back and I was listening to one of the shows I really liked by a guy named Andy Fursella and he’s the guy that started this program that I do called 75 Hard. And I was listening to them have conversations back in 2015. And I was listening to them have conversations back in 2018. And just how free people’s like tone and their voice was. I feel like we’re super tense now. We have a lot of like built up like there’s a force inside of us that like we don’t feel so free and relaxed. Our hair isn’t just down and flowing right now. We have a lot of like pressure and noise around us.
DR STEVEN CONWAY DC JD (GUEST): I agree. There’s a little bit more noise and but again every generation has something. Yeah. Like when I came out, that’s right when the team eliminated was happening. 83 was when I graduated. That’s when the AMA was trying to destroy our profession. And so we’re trying to fight for insurance equality. We’re trying to fight for all these different things. So I think time you always tend to forget some of those higher pressures and all the different things with it. But the one thing was nice back then was there weren’t HMOs. And so patients came to you based on your skills, your communication, your caringness and your ability to treat them and really care for them, not based on if I’m in a plan or not. And that was the one benefit I remember coming out even though we didn’t have insurance equality, we still built these massive clinics based on caring for patients. And we also had to educate our patients, which I think is the difference. Now they’re just kind of like funneled to you through different mechanisms. Back then, because we’re always being attacked and patients came in, I don’t want to say scared, but they’re pretty, pretty nervous about coming to see a chiropractor because all the things they heard. We really, really had to work hard to educate them on what we did, what was happening. Because we did that, we created lifelong patients that loved us. I mean, there was a difference that they loved us. And I noticed I do a lot of work in the state capital now. And I can say for a fact that chiropractic patients will fight for their chiropractor. For the medical patients, they’re not going to pick up the phone for the medical doctor to help them with an issue, but a chiropractic patient, because we care and we love, I know they will come to our health.
JAMES CHESTER (HOST): Well, even like back in the early history of the profession, when they were jailing chiropractors for practicing without a medical license, there’s many stories of where the patients would come in to man the release of the chiropractor. And they would like, they would pick it outside the, you know, the judges chambers until they would release the chiropractors.
DR STEVEN CONWAY DC JD (GUEST): Exactly. It’s that connection we have as chiropractors. And I hope you never lose that. And I, and again, I was on the NBC border director, so I got to go to the colleges for eight years. And I can see there was a time after a minute, there was a lot of people getting in based on money. You know, they saw there was a good economic aspect of being a chiropractor. And they’re the ones I think that have trouble with everything because it’s money based, not patient based or purpose based. I’m really seeing over the last six or so years, people getting in realized the agent was there, all the money, all this stuff, it’s not there. They’re getting because they want to help people. And I really see that as the generation coming out now and working is really going to help our future because again, we have that really that connection with a patient and we care about them. And that’s going to help us survive any attacks that’s coming in, because again, our patients will be there as part of our team, which most healthcare providers don’t have. It’s just a transaction for most people for us. It’s actually a passion and it’s a family.
JAMES CHESTER (HOST): Yeah, I think that that’s one of the things that sets chiropractic apart from every other care model out there is people actually, they get acknowledged. We get a proper exam. They get hands on care. They’re not just another number. They’re not just another chart. They’re not just another symptom. They’re not just in because they’re trying to get over some type of entrenched illness. They’re actually coming to a chiropractor and for lack of a better like phraseology, they’re looking for wellness.
DR STEVEN CONWAY DC JD (GUEST): Yeah, they want help. They want to have someone who cares for them. Yeah. Chiropractors, we connect really quickly. Because there is a trust there and that’s what we’re actually trying to help them. It’s just not a number. If you look at a lot of the hospital systems, you have administrators above all these MDs and stop telling them what to do. It’s a number. You have to say 16 per hour or whatever it may be. In chiropractic, it’s just the doctor there. It’s the doctor and their staff. Their staff care as much as the doctor does. We have staff in chiropractic.
JAMES CHESTER (HOST): And chiropractors really value a person’s time. If you go to a regular big box medical center, when are you going to be seen?
DR STEVEN CONWAY DC JD (GUEST): Yes, if you are going to see.
JAMES CHESTER (HOST): And that’s just did is when in chiropract you show up, there’s a procedure. Well, and systems. There’s a plan.
DR STEVEN CONWAY DC JD (GUEST): Because we used to see a lot of people and people used to say, you know, you can’t get good quality care and that time period, I’m like, well, maybe you can’t, but it doesn’t mean I can’t. And so we can, time isn’t equal quality, really what it is, is that still set that you have and the communication you have with that patient really sets the tone and the ability for you to help that patient.
JAMES CHESTER (HOST): And it’s not time based. And there’s a couple of things. I’ve learned the whole system, man. Like people come in and they want help. Yes. And then you’re going to say, okay, this is what I found. There’s so much concern. There is. This is how I can help you. Two things stop people from taking care, time or money. And you have to fight those objections. And then you say, okay, great. Now we’ve fixed this and we fixed this. Now let’s start. Exactly. So it’s a very easy system. And people actually appreciate that when you talk to them on that level and they don’t get some crazy insurance bill through the mail. Like for like, I mean, I tell people all the time, like you can invest in your health now or pay for sickness later. And if you think that a chiropractor is going to dupe you on like a 90 day care plan, try to go to the emergency room and take an ambulance. That’s going to cost you. You’re saving. They’re there.
DR STEVEN CONWAY DC JD (GUEST): So you’re 100% correct. And that’s where that trust factor comes in very quickly with chiropractors is they can feel it in our heart. And so the time and the money that you’re talking about, those obstacles become less and less because we show the value to them. And so the value becomes a higher focus point than actual the money. And then must see really how truly little they’re spending compared to everything else and the value they’re getting for their health. It isn’t really a sale. It’s nothing to it. It’s really education.
JAMES CHESTER (HOST): Yeah, it’s all patient centered. It is.
DR STEVEN CONWAY DC JD (GUEST): It has to be. In order to don’t, and you can see it, I mean, we’re not a perfect profession. It wasn’t don’t. They’ll do their things, but usually patients find out, you know, then they have to resort to, I don’t know, the bent pens or whatever how they use to get people and right. But most chiropractors, because of what they do, it’s referral based. And that’s the strongest base. Our practice was a wellness practice. We had patients that patients that just wanted to be there. They felt better. They realized coming to us kept them better. And so they asked to say, how can I do this? It wasn’t that we were telling them to do. They said, how can I maintain this? How can I do it? And that’s how we built our practice. Yeah.
JAMES CHESTER (HOST): And I think that that’s the honest way to take care of people.
DR STEVEN CONWAY DC JD (GUEST): It felt good to us. We went home every night, happy to see it.
JAMES CHESTER (HOST): Yeah. I know. Well, I know from both your backgrounds now, because we’ve had a little bit of a chance to warm these Matthew phones up. Chiropractic background, attorney background. And then there’s this fun word out there called Medicare. Talk about how you took your two skill sets and helped with that organization.
DR STEVEN CONWAY DC JD (GUEST): It actually started with a single phone call. And I still remember, you know, those, you remember where you were when those things happened. So it was a phone call from the ACA. And they basically said, Steve, we see a tsunami of audits coming down on our profession. Our air ratio is at 90%. We have not figured out a solution. We see it coming. There’s only very few chiropractor attorneys in the United States. Can you at least look at this problem, see if you could help us? And I’m like, in my head thinking, I don’t like Medicare at all. Right? It wasn’t my practice. And I like, but I thought I have to help my profession. So I thought, I’m just going to try and find the quickest solution I could to this, because I always look to see if I can find a solution. And I remember looking at it and I thought, okay, most chiropractors, they get a letter of audit. They don’t know what to do. And so I created an audit defense task force where basically if you get a certain letter, then here’s a response you can do. Kind of AB, right? Real simple. And I put it all together. I got different attorneys to help them. I put it on a website and I thought, I am good. I’m out of this assignment, right? And I can go do something I would rather do. And then I got the letter. And it’s one of those letters you never forget. So what happened was 800 chiropractors got a letter from just called a Z-PEC, but it’s basically, it’s like, it’s a group that’s looking for fraud and abuse. So 800 chiropractors got a letter. And this letter basically said, paraphrasing, but not quite much. We’ve been watching you. We think you’ve been billing for these, all these things as active care, but they should have been maintenance. And we want you to go back and look at these 20 patients we just sent to you. We don’t want your records. But if you feel these should have been maintenance rather than active treatment, here’s how to turn yourself in for criminal prosecution. And when you see that at the very end, every chiropractor who got that letter thought, am I done, right? Can you imagine how scary it was to have that come in? So the state of Iowa, it was Iowa, Missouri, Kansas, and…
JAMES CHESTER (HOST): You’ve made the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Let’s hustle!
DR STEVEN CONWAY DC JD (GUEST): We’ve watched out for the states that received it. Iowa put up a webinar. I’ve never done a webinar in my life. We’re not now. It’s easy for me to talk back and forth on the computer. I’ve never done it before, except for this is my first time. So I’ll come on the screen. I’m trying to do a webinar. I’m talking to my computer, and I had 800 chiropractors on the other end of my computer wondering if they’re going to jail. And I’m like, okay, my little letter, you do this, that my little program I figured out was not going to help here, right? I realized very quickly, this is a very serious problem. And so I was able to work with them, and all those 800, only two actually had to go through any process. I found a solution for them. But right after that happened was 2000 chiropractors were audited in the Carolinas in Virginia. So I’m like, okay, wow, this is the tsunamis here. I can’t back out. And so I was appointed with Dr. Jacklist to chair the Medicare Committee. And so what we did is we made an agreement, the person who actually had been sharing it was a wonderful person, but he died of a heart attack. So they were looking for some else to come in. We said, we would come in if we could do it our way. And the other person did fine. I mean, they were really working hard for chiropractic, everything, but we wanted to go a different way. So they really had no choice to agree to that. Dr. Michael Jacklist on North Dakota. And I do this. So what we did is we actually went and met with all the, they’re called max. So this is, you know, CMS is the top thing in Medicare. They assign out to all these Medicare contractors. So this would be NGS, Meridian, Kahaba. They all have names, but every state has one of them that they submit their Medicare forms to and they’re billing. So we picked out one that happened to me in Madison and I had to end with, and we met with them. And through that meeting of going in just a different way, communicating differently, communicating like how I did in my practice, right, differently than just antagonistic, we went in and we were able to start solving problems immediately that had never been solved before. And through that process, we started meeting with all of the different max, the chief medical director. So we always met with the senior vice president or the chief medical director of those organizations. And I can give an example like we went down to Palmetto. The entire state, United States was being denied if you had a Palmetto railroad Medicare claim. And so we actually flew down to Georgia, met with their top people, listened to why they were denying the claims, showed them an alternative, why their decisions wasn’t correct in a very flat way. And that night they changed your screen. And that next day, every car parked in the United States was getting paid 100% off of one visit. So seeing that we were making progress on each individual claim or each individual company, what we did is we then went to, met with CMS and we had all of them come into Washington, D.C., which has never happened before, historic, really, for any profession. We brought all the chief medical directors into Washington, D.C., we met with them, we explained what was going on, because I knew it wasn’t just chiropractors. That was the problem here. I knew there were things on their other side that was going on. And so we basically met with them for three years back and forth and we’re negotiating really what I consider universal solution. And so after they agreed to it, they asked Mike and I to go and train all their reviewers. So we agreed to this is what chiropractors need to do. And then we went and Mike and I trained all their reviewers. So we had that in ready to go. And then we made a promise to the profession. And Mike and I went out and I’ve easily had 50,000 chiropractors come by program. That’s probably when you saw me, I was probably teaching at Parker on that day there. So Parker’s put me in the big room. Florida, FCA, had me down for three years straight at all of their things. I’ve been to as many state associations as I can. But in teaching the chiropractors a very simple way to do this and we made it extremely simple. Knowing the other end was ready for it. Our air ratio dropped from the 90s for the first time in decades down into the 30s. And then we got into the 20s. And what that means is all the audits that were happening and all these people are trying to scare chiropractors that they’re going to be audited and all these jumpsuits and all the other stuff that’s going to come at you doesn’t exist anymore. We removed all the screens. They were a lot of coverage to think I could only have 12 visits or 20 visits. That’s all gone. Everything has just been removed that was a barrier and an attack on our profession is gone. So now a chiropractor is treated the same as medical doctor. They’re treated the same way and they should have zero fear of being audited by Medicare. The only way they can audit now is they’re really truly an outlier. And it takes a lot to be an outlier. So I kind of wanted to get that was Michael today because there’s so many experts out there that are still trying to scare people, scare chiropractors that they have all these other guys are out there scaring people that they’re going to be out of compliance and they’re going to go to jail, which is just not true. It’s just not true anymore. So I really want to take that whole fear thing and just drop it down to where it should be.
JAMES CHESTER (HOST): For example, I think that it’s super valuable. And because of that momentum, you went and started doing, you opened another pathway in Wisconsin.
DR STEVEN CONWAY DC JD (GUEST): Well, there was another thing with that thing. Going back just one more thing with the Medicare thing. Once we hit, the reason we couldn’t get Medicare parity, they’re going for that right now where chiropracts you get paid the same as medical doctors by Medicare. The reason they wouldn’t do it is because we were only given three codes, right? There’s only three codes they pay for. And we were actually having an aeration of 90%, where everyone else is around 15%. So like you’re kind of goofing up three codes, 90% of the time, how can we ever give you more codes? Does that make sense why they wouldn’t? So as soon as we hit that first 30, the first one we ever got back was Palmetto. I remember being on a stage with Palmetto where North Carolina was lecturing with the Chief Medical Director and I to the State Association. And she pointed out she goes, this is when Steve came to our office and you guys were at 90%, you’re now at 20%. And she showed the graph right there. And I’m like, oh, awesome. I said, can I have that? She goes, sure. So I took that and we gave it over and they actually took it over to send her to Grassley in national to help us because then we could say we’re not at 90% anymore. We’re actually at 20. And then I got CalHava at 20. Then NGS came down into 20. You’re radiant. We got an Iranian at 30. So all of them started sending us data that were no longer on the radar, were no longer going to be audited. We’re there. So then nationally, our national associations could now say the barrier is gone. We’re the same as everybody else. We should get full payment for everything we do. So that was kind of that full impetus to get rid of the discrimination against us was based on that air ratio, which this one guy from North Dakota, me, worked our heart out to get. So it doesn’t take a whole bunch of people, right? It just takes a few people like you. I mean, look what you’re doing by yourself, right? You’re changing the world using your skill sets in this podcast world. It only takes a few people to make a difference.
JAMES CHESTER (HOST): Yeah, you know, it’s interesting you say that when I meet people in public and airplanes and airports at restaurants, you know, my biggest, like, I guess significance in my culture is Joe Rogan. Yeah. And I always ask people, I’m like, Hey, do you guys know who Joe Rogan is? And they say, Yeah. And I go, Well, I’m that guy for chiropractic. Yeah. We have a very unique opportunity here within the podcast world with chiropractic. And I saw where there was a soft spot in the market. And we just went and took it. And we’re going as fast as we can doing as much as we can for the profession with it. But that little bit of acknowledgement for us, it just, it shows that we are making an impact. And when I when I mentioned it to people, Dr. Steven, they respect chiropractic more that they have a podcast that promotes their profession.
DR STEVEN CONWAY DC JD (GUEST): It’s true. And it’s, it’s in the way you do it too, because you’re, you’re using it to benefit the profession. And that’s, you’ll see a lot of people use it to benefit themselves. Like everything I’ve done, I really did not benefit. I lost, right? I was away from home all those weekends. I for basically 10 years, I was lecturing somewhere in the United States. My wife knew me, but it was rough, but she’s a chiropractor. So she understood the purpose and the passion. But once we got all the air ratio down, I only go certain places now, because I don’t, I don’t have to. I didn’t do it for any personal game. And that’s like same for you. This isn’t a personal game thing. You’re actually in our pre-conferencing, I could feel in you that you’re doing this to help our profession, which is, is really respectful and I really appreciate it.
JAMES CHESTER (HOST): Well, I feel, Dr. Steven, like we’re in different deployments.
DR STEVEN CONWAY DC JD (GUEST): Yeah, we’re skill sets. We have different skill sets that we’re going for the same target, same goal, right? We’re talking offline. You will not find me on any social media. It’s just not me. And so, but I admire people that use that skill set because it is the next generation up. The younger generation, this is where they get their information. This is where everything’s happening. So you’re right on that positive track to make that difference.
JAMES CHESTER (HOST): I just didn’t joke, you know, you said that you had about 800 people show up to a webinar. Yes. When they had it. Yeah. If you guys ever want to have a webinar and have 800 people show up to it, audits and people.
None: Yeah.
DR STEVEN CONWAY DC JD (GUEST): The hard part, you know, and I didn’t even know how to do a webinar, right? Also in these questions to come outside, I’m like, what is that? You know, I never took one. I’m like, and I’m like, and I’m like, and I’m like, well, I go to jail. Oh, God. You know, I started learning. And the stuff on there, I could just see because I’m just a fear. Yeah, I think I’m not here. I can help them. I was already on the next step of, all right, we got to do this. I got to do that. I’m working with this. You know, I said, basically come back tonight, give me a chance to figure this out. And we did. They came back that night and we figured it out. But when I started seeing over there the fear, and I’m like, oh, okay, that’s what I saw how this was impacting their lives. And same thing at the FDA or Parker, you know, there’ll be a thousand people. They’re not excited about Medicare, right? This is not like, oh, I can hardly wait for it. I even start my programs. Like I knew you couldn’t sleep last night for Medicare, right? And they all like, not really, but we kind of want there’s a fear base. And I want to remove that fear in my program is called just show me what to do. I take the fear out. And that’s that was a nice part at the end. People go, this is all I have to do is that this is exactly need to do. I figured the solution. Mike Jacklist and I did it. Just do this. And we made it super simple to do. And that’s what that’s what changed everything because they could actually apply and do it, not just some theory. There’s an application that they could do. And they actually did. I found that with chiropractors, they really do care, right? They want to know. So that’s what I call it. Just show me, just show me what they do and I’ll do it. And so that was the exciting part there. And thank for let me share that because again, I don’t really get that out. And I still see some people that do this compliance stuff that tried scare people. But it really hurts me because there’s no need for it. There’s really no need. You can educate people that you don’t have to scare them.
JAMES CHESTER (HOST): So I know we don’t have a whole lot of time left on our episode today, but I kind of want to go lightning around with you so we can answer some of the core questions.
DR STEVEN CONWAY DC JD (GUEST): I’m ready to hit it.
JAMES CHESTER (HOST): Where’s the profession headed? Where do you see it going in the next decade, two decades?
DR STEVEN CONWAY DC JD (GUEST): We’re going to dominate. In my world, we’re going to dominate. We just have to have people believe it because it’s so set up for us to dominate right now. The pandemic opened up the entire world for us because people realized really what the other professions had to give and our professions, everything gives. So I think we dominate.
JAMES CHESTER (HOST): Yes. And you know, when I meet people out, I told you I did like hundreds of screenings. And when I meet people, they’re like, well, I don’t believe in chiropractic. And you know, I say to them, well, you know what a belief system is? Santa Claus and the Easter Bunny. Yeah. I say chiropractic is a healing art. Yeah. I was like, you don’t have to believe in it for it to work.
DR STEVEN CONWAY DC JD (GUEST): No, and some of your best, some of my best patients came in with their arms cross like I don’t believe you know, like, oh, this is going to be great. I knew, I knew once they got the magic, right, that they would just be my best patients and
JAMES CHESTER (HOST): they always were once they get the big idea. All else follows.
DR STEVEN CONWAY DC JD (GUEST): And they get the results. We know we’re going to dominate. That’s, that’s where we’re going.
JAMES CHESTER (HOST): Who are some of your heroes who has positioned you to become the man you are today?
DR STEVEN CONWAY DC JD (GUEST): Obviously, my father and my parents were big. My wife is truly amazing. Loose Bartelli. So I don’t know if you know Loose Bartelli or not. He, he’s actually been one of my heroes and because I watched when I was young chiropractor in 1983, I saw him fighting back for my profession and he was out there. He was on the big stage being attacked, the Wilkes trust, all those different things. And I’ve watched him and we’ve become friends. I can email him all these different things, all the things I want to do. They had a real, real amazing tribute to him. I drove to Pittsburgh just to be there. So he’s truly one of those chiropractors that was out there. And if you’re going to be out there, like I had a couple of people say, you, you have some enemies. I’m like, yeah, if you’re going to be doing anything and going big, not everyone’s going to love you, right? But his passion and what he did for our profession and that that should be his attorney that was always helping him. I could say I know what the obstacles are, but I need to get to the solution. So I, we’re similar in that I don’t focus on obstacles. I focus on the solutions. The obstacles are just kind of my way and I just make them on my way. So he’s one of the people that touched me very early in my profession and it can continue to be someone I truly look up to.
JAMES CHESTER (HOST): Yeah, that’s, that’s really powerful. You know, I hear stories of reverence towards people that have had influence on each other. And I love it when people mention their parents.
DR STEVEN CONWAY DC JD (GUEST): Yeah. Yeah, I wouldn’t be here. My mom’s 91. I was with her last night.
JAMES CHESTER (HOST): So I mean, she’s, she’s everything. And I also love it when people recognize their stay for another. So that’s really cool.
DR STEVEN CONWAY DC JD (GUEST): Yeah. I’m very lucky. My wife is very, she’s just amazing chiropractor and she, she and I are a team.
JAMES CHESTER (HOST): So I, I do like to close out our with some type, like a miracle store for people who are walking.
DR STEVEN CONWAY DC JD (GUEST): And I’m thinking, I don’t know if I have the miracle. I mean, where I helped a chiropractor, I can give my wife had one. A miracle chiropractic story. Yeah. Yeah. So my wife had one and it’s actually in a journal. So she had this young girl that came in her eyes had this amazing rare condition that the only surgeon that could help her was in California and this is in Wisconsin. And so they had everything monitored with her eyes. I mean, in the local people on the issues, just about ready to go out and have her surgery to save her eyes. And she fell in the snow on the ice. And so my wife started treating her with chiropractic and amazingly, cause they’re monitoring. I mean, this is a before and after, right? They’re monitoring everything with her eyes and all of a sudden they kept asking the parents like, what’s going on? And the parents like, what do you mean? They’re like, well, everything’s getting better. We’re going to slow. We’re going to postpone the surgery. Everything is changing in this young girl. And the parents were like, well, we’re taking the chiropractor and they’re like, well, not that, isn’t it? You know, they couldn’t even accept that. But that was it. And the parents saw it. And so like, we don’t know what you’re doing, Dr. Cindy, but can you keep doing this? And so my wife kept treating. She was one of the first pediatric chiropractors. So she’s really, really good with children. And she just kept doing her magic with a young child to the point where they actually canceled this surgery. They did not have to go to California. Her eyes became perfect. I mean, she came in for a fall, but she changed this little girl’s life. And so that, and again, she put it in a journal and stuff like that, but that’s one of those miracle things that who knows what happened, that little girl, she went and went out. If the surgery would have worked, she could be able to apply whatever it is. So here’s someone through chiropractic now has a normal life and her eyes were normal. So that was kind of, I think, a very miracle story within our practice. One I remember.
JAMES CHESTER (HOST): I mean, I need school philosophy, the power that made the body, hills the body. The body is nothing extra in it, just something interference. When you clear up the interference, it nourges a lot of neurological pattern. The body is a self-regulating organism. The lights get turned on like people’s lives change. I think that when you take the obstruction off of that C1, C2 area, the upper cervical stuff that chiropractors do and adjust that power source at the brainstem, it changes people’s lives. And it changes their optics. It changes everything.
DR STEVEN CONWAY DC JD (GUEST): Yeah. I mean, we all have just so many different things that we’ve helped people, headaches for 30 years and they’re gone. I had one lady who have seen, I don’t know, 60 chiropractors. Her spine looked like bamboo. One adjustment, she was pain free. You’re like, great. You know, so it’s amazing that different levels of people you can help. But again, it’s rare when we don’t help someone, but we work our heart out to make sure we do everything we can for every patient walks in our flight. That’s the power chiropractor.
JAMES CHESTER (HOST): Well, many of these people have never been touched. Right. Until they see a chiropractor. They’ve never been touched by a doctor. So I think that that’s compelling for like the profession is I have a friend of mine, Peter Morgan, that’s done like 115 mission trips down to Haiti and the Dominican Republic. And down there, they called them the touch healers.
DR STEVEN CONWAY DC JD (GUEST): No, yeah, because also in your end and everything’s changing. Yeah, you touch in a heel. Yeah. We just have to have that next generation have the passion purpose and I see it coming out of them because they didn’t win it. They win it not for money. They win in for passion purpose. So I see our profession do an extremely, extremely well. We just have to help them financially make sure that they can survive that part, which I always tell them, they always, I said, you don’t have a debt. You invested in a career. You know, I have all this debt. I go, no, you don’t. They have an investment. Yeah. I said, no, you invested in a career. You got a career. I said, yeah, you don’t invest in a house, right? Right. So you, well, sometimes you do and you get money back, but it’s really invested in a career. So you just got to change that mindset, get them going and I think we’re just going to
JAMES CHESTER (HOST): do great. Well, Dr. Stephen, is there anything I didn’t ask you that you’d like to share with our audience before we call it an evening?
DR STEVEN CONWAY DC JD (GUEST): No, I don’t think so. It’s been a funny evening for me. I didn’t know what to expect. I can. It has been thoroughly enjoyable for me. So thank you.
JAMES CHESTER (HOST): Yeah, well, if people want to get in touch with you, where can we send them to?
DR STEVEN CONWAY DC JD (GUEST): My social media. So the easiest place to find me if they do need help on things is Kyrolaw at AOL.com. I’m still old school with AOL. Or the chiropractic society of Wisconsin, it’s an amazing chiropractic group in Wisconsin. I’m the executive director there. That’s the best place to find me. And then they can see all the wonderful stuff. Maybe you can get some of our team on and we can talk about what we’re doing up here on that. And we can also find out how to find me.
JAMES CHESTER (HOST): Cool. Well, I really appreciate your time. Thank you for sharing a little bit about yourself and how you’ve gone to protect the sacred trust and protect the future of this profession and supporting it with your time, talent and treasure.
DR STEVEN CONWAY DC JD (GUEST): Thank you so much for this time.
JAMES CHESTER (HOST): Yeah. So I’m going to close up by telling everyone out there, you’re just one story way. Keep hustling. I’ll see you guys in the next episode. Bye for now, Doc. Bye. Thanks for listening to Kyrol Hustle. Don’t forget to subscribe and check back next week to continue hustling.
The Nobel Prize of 2021 and Chiropractic with Dr Dan Murphy DC – Chiro Hustle Podcast 525
Jan 10, 2024
Education: 1. Undergraduate three years at the University of California, San Diego 2. 1978, graduated from Western States Chiropractic College, magna cum laude 3. 1986, Diplomate of the American Board of Chiropractic Orthopedics 4. Have accumulated approximately the following post-graduate continuing education hours: Biomechanics: 550 hours; Orthopedics: 1040 hours; X-ray: 520 hours; Neurology: 950 hours; Nutrition 400 hours.
Clinical Experience: 1. Continuous clinical practice 1978 – 2003. 2. Part-time clinical practice 2003 through present.
Undergraduate Teaching Experience: 1982 to present and continuing, part-time undergraduate faculty at Life Chiropractic College West, in Hayward, CA. Current class is Management of Spinal Disorders; Spinal Pathology Neurology. Rank, full professor.
Postgraduate Teaching Experience: Have taught approximately 1,970 twelve-hour postgraduate continuing education classes. Class topics include: biomechanics of vehicular collisions; biomechanics of spine trauma; biomechanics of pediatric vehicular collisions; soft tissue injury and repair; pain and proprioceptive neurology; the management of spine and spinal related disorders; clinical nutrition.
Publications: 1989: Chapter V in Spinal Manipulation: “Posture, Tissues, Neurology and Health”, published by Chiropractic Biophysics, Inc. 1990-2013: Quarterly Column in the Journal of Clinical Chiropractic. 1996: Contributing author: Motor Vehicle Collision Injuries, Aspen Publication. 1998: Contributing author: Pediatric Chiropractic, Williams & Wilkins. 2005: Contributing author: Motor Vehicle Collision Injuries, 2nd edition, Jones and Bartlett. 2011: Contributing author: Pediatric Chiropractic, 2nd edition, Wolters Kluwer, Lippincott Williams & Wilkins. 2023: Contributing author: Pediatric Chiropractic, 3rd edition, Wolters Kluwer, Lippincott Williams & Wilkins. Special Awards: • 1987, 1991 and 1995: Post-graduate Educator of the Year, International Chiropractic Association. • 1997: The Carl S. Cleveland, Jr., Educator of the year, International Chiropractic Association of California. • 2001: Chiropractor of the Year, International Chiropractic Association of California. • 2003: Chiropractic of the Year, Chiropractic Biophysics. • 2003-2009: Vice President, International Chiropractic Association. • 2009-2010: Chiropractor of the Year, International Chiropractic Association. • 2014: Lifetime Achievement Award, International Association of Functional Neurology and Rehabilitation (IAFNR). • 2021: Honorary Degree, Life Chiropractic College West (Humanities). • 2021: Alumni of the Year, University of Western States.
TRANSCRIPT
JAMES CHESTER (HOST): You’ve made the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Let’s hustle.
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 525 of the Chiro Hustle podcast. I’m your producer, Luke Wolett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we had the opportunity of interviewing Dr. Dan Murphy. If you want to hear how we discuss the Nobel Prize of 2021 and how it includes chiropractic, stay tuned. Welcome back. This is another episode of the Chiro Hustle podcast. Today it’s Dan Murphy. I saw this guy speak at CalGiam back in 2018. I rocked my socks, was like, this guy’s the real deal. And it’s been a really long journey for us to finally get him to say yes to being on this episode today. So before we jump into telling his story and talking about some of the significance with the 2021 Nobel Prize and what that means for the relevance of in the chiropractic profession, we’re going to talk about how safe this chiropractic adjusting. And we’re also going to talk about why spinal adjusting is important, alternative to drugs and management of spinal pain syndromes. But before we jump into these topics and telling Dr. Dan Murphy’s story, I want to let everybody know the big why. Why do we do what we do over here at Chiro Hustle? Well, First Amendment is really important to us. Freedom of speech. We’ve never censored anyone on this platform. And I think that that says a lot about what we’re doing over here to protect the relevancy of the truth behind this profession. There’s a lot that goes into it. We also believe that there should be medical freedom across the board for every individual and family health freedom that the family gets to decide how they raise their kids and what goes into their body and what doesn’t go into their body. Thoughts, chemicals, food, whatever it might be. We just want to have the family have freedom to make those decisions. Talking more chiropractic. We also protect the sacred trust. And that’s BJ Palmer’s Last Words. If you want to learn more about chiropractic, go to your favorite search engine right now, pause this interview and go and listen and find out what BJ Palmer’s Last Words were and what his sacred trust was. And then learn how to guard that. And that’s what we do with the show as well. And then as we go on to the introduction, the last in the middle here, as we talk about we do support subluxation based chiropractic. I know that’s something that’s been under fire in the vernacular of this beautiful profession. We just want to make sure that we support that. And then the last thing is in intelligence, universal intelligence. We believe that when man or woman, the physical gets adjusted, it connects them to man or woman, the spiritual. And that might sound woo woo to people, but that’s really the baseline of chiropractic. And then we get scientific stuff. But that’s a philosophy. And with all that, Dr. Dan Murphy, welcome to Cara Hustle.
DR DAN MURPHY DC (GUEST): Thank you. Glad to be here.
JAMES CHESTER (HOST): Yeah. And fashion of all of our episodes, I think one of the most significant things we can do is share your story about how you became a chiropractor and how you got into this beautiful world of chiropractic.
DR DAN MURPHY DC (GUEST): So when you mentioned your tribe, have you read the book, got tribe by Sebastian Junger? Have you read that book?
JAMES CHESTER (HOST): I have not.
DR DAN MURPHY DC (GUEST): You guys should your whole audience should. It’s killer good. It is one of the most important books in world history came out in 2016. Read it’s a quick, easy read, put it down, read it again, and then put it down for a month, read it a third time. It’s really kind of exactly what you’re doing. It kind of puts you where are you, where it is your tribe? What do you think? And then, you know, you, you’re shooting the bridge with me before this thing started. You say, yeah, like you’re like good scientific basic. The fact of it is I’m actually a really good chiropractor. So I’m a chiropractor. This is your 45 for me. I’ve been on the job now for 45 years. I’ve had no kidding. 70 associate doctors. And I’m a little bit different now. My, my, I’m a little bit in fact, uh, heard in that I am no longer the big dog in my own office. My wife, Michelle, who you’ve talked to, she sees most of the patients now. She is really on fire. Miracles all the time. She was, I took her, she worked all the yesterday, then she took the red eye, including New York. So she’s in New York right now. I just hung up from her. And she, you know, she’s telling me about the bodies that she did just yesterday. And she’s, she kept telling me about these two that have Parkinson’s disease and that are just doing just unbelievable and these other, these kids she’s doing that have unbelievably difficult medical diagnosis that have been given up for no benefit in how well they’re doing it. And it’s like, you could tell even after a long day and we drove, we, we worked on Sunday, we worked in Vegas and then drove up to Northern California and I’d drive and she’s like exhausted. She drove the whole way. And yes, she sees patients and you can tell she just still so fired up about the things that are going on here in our office. And when I was 17, my father came up to me and he goes, there’s, there’s something wrong with your mother. And I go, dad, we know mom has been coughing nonstop. Mom, by the way, was age 44th time. I was 17 in junior and I was called his mom’s been coughing nonstop for here. And he goes, yeah, but what you kids don’t know, there’s five of us. I’m two or five. Your mom is now coughing up blood. And he goes, there’s only one person working in this family of seven. And he goes, it’s me and your big brother’s already back east. He’s at Notre Dame and mom’s got to go to the doctor and she can’t do it on her own and I can’t do it. So it falls to you because you got a driver’s license. So I took my mom long story short. Mom is diagnosed with bronchogenic carcinoma. My mom is diagnosed with lung cancer. She never smoked. She never hung a smoker. She’s 44 years old and I was there also when she got the report of fine. And basically the guy says, you will not see her 45th birthday. The guy just flat out said, we will do radiation. We will do chemo. We’ll take at least a lobe, maybe an entire lung depending on why we see when we get in there. And my mom says, if I do all that, I will like live. They go, no, you still sleep 45th. And she very politely declined medical care. And of course I’m thinking, Oh, hell, this is crazy. Decline medical care. It’s crazy. And so I figured my dad’s a California politician. He’s a type A. He’s a super out baby, super smart. He’s super personality. He’s really funny. And he’s 265 pounds. He’s a big man. And I said, I’ll just tell dad and he’ll just make mom do whatever the doctor. We’ll figure out really quick. Mom ran the family, not dad. But that come up surely thereafter goes, you know, your mom wants to go see like voodoo doctors and stuff. And I go, whoa. He goes, yeah, he goes, I can fight with her, but she’s sick and she’s dying. Like a fight with her and force her. He goes, what good would that do? I’ve decided I’m going to let her do whatever she wants to do, but she cannot do it on her own. It’s too much. She needs a companion and it’s got to be you because you can drive. And I go, can I get out of school? He goes, yes. And I said, count on me. I am your guy. I’m all over. I’m in, I’m in Winthrop, Washington, Great Vine, Texas, S.H. Park, Colorado, New York, New York, Tijuana, Mexico. But the one spot with my mom and she’s looking at all of these alternative providers, she ended up kind of with two. One is a person that did the work of Otto Warburg. Remember, Warburg got the Nobel Prize in 1931. He should have got three Nobel Prizes, but he only got one and it’s on cancer. And she kind of went that direction. But what really met my career, so this has really changed my career because I’m sure mom lives 26 years with cancer. She lives with cancer. Saw all the grandkids of born, diagnosed at 44, dies of cancer, same tumor at age 70. What got me the most though is she’s seeing an osteopath in a bell and a new match. They’re going on there. And I’m watching this guy kind of work on my mom from a structural perspective and all this stuff. And so I’m a junior and I is going to go, okay, what am I going to do with my life? I go, I can’t play NBA forever. I mean, you know, Monday I’m going to get, you know, my career will be done in the national basketball position, which is what I thought I was going to do at 17. Of course, that never happened. So this, I said to this guy, well, what’s an osteopath? So he explains it to me. And then he goes, are you kind of maybe interested, maybe being an osteopath? I go, yeah, I kind of am. I like what you’re doing. I see what you’re, you know, and I’m kind of into this. And he goes, well, if that interests you, you do not want to be an osteopath because today an osteopath is more primarily like a medical doctor. Their emphasis is pharmacology and surgery. If you like the relationship between structure function and health, you want to be a chiropractor. Five years later, I’m in full-time clinical practice as a chiropractor. That’s my chiropractor story. And we just never look back. I mean, I’m just a regular guy just like you, just like any chiropractor out there in the trenches. It’s just that I have had an interest, how can people live 26 years with cancer after telling the doctor, no, I’m not going to do which one. All the cool things that we see clinically. I listened to Michelle, yes, to take him to the airport, he had a 1045 flight to Buffalo, New York connecting in Charlotte. And I can think, well, how do you explain any of those things that she is seeing clinically? How is that explainable? And so my interest, besides being a chiropractor, is to figure out what the heck is going on physiologically. So I’m trying to figure out physiologically, and you talk about innate and universal intelligence. To me, there are people that are like us. They are evolutionary biologists. If you read evolutionary biology, that’s an actual PhD. You get a PhD in evolutionary biology. If you read it, it sounds exactly like chiropractic philosophy. There’s even one guy over the top. There’s a guy named Nick Lane. He’s an evolutionary biochemist. His book came out last year, 2022. It’s called Transformer. You read this, you start thinking, these guys sound exactly like chiropractic. Like what is consistent and what is inconsistent with evolutionary biology and evolutionary biochemistry? And that stuff really thrills me. I read almost everything I read with an eye of an innate chiropractor who has an understanding of evolutionary biology. I don’t know if you’ve ever seen this book here. This is a book that came out two years ago. It’s called The Hunter Gathers Guide to the 21st Century, Heather Aying and Brett Weinstein. These guys are PhDs. These are husband and wife. They are PhDs in evolutionary biology. When I read a book, any book, I make my own index and I have this section on the chiropractic self-explanation every time they don’t know of, but they are describing it flawlessly. Of course, I get to take that, weave it in. And then of course, I use it in my college class. I like chiropractic college class and where I’ve been now. It’s a part-time gig. It’s a one day a week gig. It’s my Mondays. It’s pretty much our charity work. I’m so committed to the college and I’m really, really happy with the product that comes out. I just did class this weekend at like I said in Vegas. There’s some life west graduates recent that are in the room. And I just could not be happier with the quality that’s coming out of there.
JAMES CHESTER (HOST): And I know that I’m part of it.
DR DAN MURPHY DC (GUEST): I’m not the only part, but I’m a part of it. Even though it was really cool about that is that my actual job is I’m not supposed to teach them anything new. I haven’t just before they graduate. What I’m supposed to do is take everything that I’ve learned from all the other instructors and put it and make sense out of it. How would we use this stuff? How would we use it in communication? How would we use it in a report if we had to testify, which I have to do later today? How would I testify and that I’m talking to lay people and talking to jurors and make them understand, what am I doing? What am I thinking in trying to relate to them and just kind of communicate with them and all? What I did is that I require all this really cool stuff. This is some of the homework that I just got from my current class. I mean, just all of these really cool interactive drawings. Here’s one on no-ceception, you want pain, which is big deal. Hey, did you read yesterday’s USA Today? Yesterday’s USA Day has an article that says that number one chronic problem in America at this moment in the history is pain. And if you look at the Adam study, it came out in spine. Up to your orthopedic journal in the world in December 2017, Adam says that 93% of the people that initially choose to go to chiropractors do so because it’s fine pain problems. And yet, spine pain is the number one complaint in America Today. That was in yesterday’s USA Today. So doing this stuff on no-ceception yet, then we see things on neuroimmunology. So we do the no-ceception thing because we have to, but then we have these darling drawings on neuroimmunology and every line on the page would have references. These are the studies that say this and they get opportunity to go through all those studies. And that’s kind of, you know, my classes probably sort of what you saw me do, at least in part. You know, the way Billy D is done in Caltech, I mean, you get like an hour and you’re just going to, well, you know, and try to get out, whatever you can get out in that short amount of time. My warm up, just the warm up with my class is, in fact, one hour. And then we do, then we go to work, but we do. What I do is just like everything I’ve seen in the last week, because I read so much stuff, I go, all of this stuff has a direct barrier. Remember when Simone Biles, the great gymnast, had to pull out of an event because she got the, with the late press called the twisties, the twisties, she’s having some sort of vertical thing. So what do we do that day? Vertigo. Here’s what caused it. This is where vertigo. This is the way we influence it as chiropractors. You know, there’s four ways that we would do it. We have to vet all four. One of those is probably the culprit because it can be because of a bad jaw or a bad pumper neck or a bad serum. It could be a lot of different things. We’re just sort of vetting it through so that because they’re going to see people vertigo or the twisties throughout their career. So I want them to kind of vet through how we would think it out, even though they’ve had that in other classes. My job is to take this that they might have had and maybe through four different classes and bring it all together to a single thing and then force them, I force them to draw it. Because as soon as you draw it, it engages the cerebellar relays. And that’s the key to chiropractic, and it was the cerebellar relays. And the cerebellum is the big dog. If you read Candela on sports, they say 80% of the neurons of the body are in the cerebellum. If you read, if you read Norman Doge’s 2015 book, he says, 80, he says, that’s, controls everything is the cerebellum, the cerebellar relays. And that’s the blessing of chiropractic. Just all the cool things that we can do to influence the cerebellar. Oh, by the way, you know, we talked, said I’m supposed to talk about the Nobel Prize, but kind of what got me onto the Nobel Prize saying is, is when you look at it, there’s this book by a guy named Sam Quinoni, and it’s called The Least of Us. And it kind of explains the craziness that you see in every town, including my town. And you think, what’s going on? And he goes over. It’s really cool. A guy that you wouldn’t think has anything to do with chiropractic, but it does. He says, people can live without vision. They’re blind. People can live without sound. They’re deaf. But he says, what people cannot live without is touch. Touch is a question. What I do is I start running down, go through his references. He’s got a book called touch came out in 2015. I go through 2015, then I get to know that there’s this guy from DC San Francisco. Well, boom, then last 2021, that guy gets the Nobel Prize in medicine physiology. I tell people, hey, chiropractic at the Nobel Prize. What got the Nobel Prize is the way we live and move in a gravity environment, alignment and movement. That’s what got the Nobel Prize. And that’s what chiropractors always goes, how are you moving? And to discount the importance of mechanical care is crazy. And that you start to realize that when a joint is locked up, you cannot exercise it better. It doesn’t work that way. But individual joints are not under the control of the voluntary motor cortex. Everything moves except for the one that’s stuck. But a chiropractic. I find it use a bonus a lever, reintroduce motion, remodel the glues, break up glues, remodel the tissues, and get a proprioceptive input that goes to the cerebellal loops of life. And the fact that this is getting the Nobel Prize in 2021, this is stunning. I mean, it is like, it is like the best thing that ever happened to chiropractic. Yet I find that almost no chiropractic is no about it. No chiropractic is always hardly any chiropractic is no, but mechanical receptors were given the Nobel Prize in 2021. So I’ve been collecting some of the articles on it, man, they’re really cool and fascinating. Anyway, I should, you’re being so polite, just letting me get a rattle off.
JAMES CHESTER (HOST): You’ve made the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Let’s hustle.
JAMES CHESTER (HOST): Well, you know, the things that you’re saying to our audience today resonate with me, because I really believe that the more that we learn, the more effective we can be at sharing this message. That’s why I’m relentless on catching more episodes and interviewing more people, because I believe it’s kind of like in chemistry, titration. If we use a message of chiropractic over and over and over and over and over and over, eventually we might penetrate the market with it. And when we have enough stories that have a positive spin on chiropractic that are from the practitioners that are out there, like you said early on, and the trenches, and we actually tell this chiropractic story continuously, maybe we can titrate the message of the modern community to understand that chiropractic is the answer they’ve been looking for all along, and that the mechanoreceptors that people have on their body, the biomechanics that they shift with, the vital lung capacity that they have inside of them, their influence on their thoughts, and if we can clear them with chiropractic care, then we can have an influence on all aspects of their development from cradle to grave, from first breath to last breath, from womb to tomb. However, we want to put it out there, but it’s a product and a service that is good for everyone. People just don’t know that they need it yet, just like chiropractors are unaware of this 2021 Nobel Prize and how it has a correlation with chiropractic.
DR DAN MURPHY DC (GUEST): Yeah, you say that really eloquently, and I think that you and I are coming from kind of the same spot as that you just never give up. I mean, like I said, this is my 45th year on the job, and it seems like every day I’m more excited than the day before, plus I’m smarter. I know more, I’m a better integrator, I’m more intuitive, and I think that’s reflected in our practice. Our practice is not a marketing type of practice. Our practice is strictly on education. We do not have an internet presence. You can’t find us by Googling us and looking for a chiropractor in all of California and said we are completely on referral, whereas busy as can be. And the fact that I’ll take just anything, for example, Michelle right now, as these two patients with Parkinson’s disease, the last issue of Parkinson’s disease talks about a chemical called trichloroethylene. So I have one of the patients, just shooting the priest, they’re doing so good, it’s scary. And he’s absolutely scary. And so I quickly just grab a piece of paper, this is just from yesterday. I said, can I keep that, I’ll give it to you next visit, and I just draw out. TC trichloroethylene, I just draw out the chemistry, I talk about what it is, I talk about the products that have it, I talk about how it influences the nervous system, and I talk about how what we will do, because not only do we need to correct what is there, we have to inform people as to the avoidance of the continuing causes that screwed them up to begin with. Once you understand the trichloroethylene and that is in everything, of course, it’s in dry clean, dry clean, it’s just solvent, so it takes grease out of here, out of here is sure or whatever. But it’s bad for the basal ganglant groups of your brain. And so just kind of doing this, and we type the, Michelle gets this one patient Parkinson’s, boom, that one refers to another one of Parkinson’s, they’re both doing kicking good. But we’re just kind of talking to about innate intelligence, about exposing your body to trichloroethylene is against innate intelligence, and it will jack up your neural entrance system 100% of the time. Now that you’ve done it, what are we going to do? And so that’s what we do as clinicians. So we kind of advise people, we talk to people, we educate people, and then we intervene. And like I say, it’s like every day you feel just so good, it just got your kind of jazz up, because at the end of the day you’ve helped so many, so many people. And it’s really, it’s really a privilege to be able to show people like that.
JAMES CHESTER (HOST): Well, even goes back to chiropractic philosophy again. I like to reroot it, is the body needs nothing extra in it, simply needs no interference. So when you start to find out where these interferences are from a chemical component, then you can start the reductionary model, you can start reducing this out of somebody’s lifestyle, and now you can start to see that the stimuli doesn’t affect the person to have a, I guess, a de-evolution. They’re actually evolving forward rather than sickness and disease and infirmary. They’re actually improving now, which seems like a miracle breakthrough. But when you remove something from somebody that causes the allergen, or you remove something from somebody that causes the hyperactivity, or it causes somebody to feel pain, and you remove it, now the body is a self-hilling organism, as chiropractors have always been saying, the body needs nothing extra in it, simply needs no interference. So that takes me to this next question is, how safe is chiropractic adjusting?
DR DAN MURPHY DC (GUEST): You know, there are studies that are coming out looking only at that question that are so shocking, it’s unbelievable. For example, this year, 2023, a study comes out of the journal, a scientific report. So that’s a big deal. It’s the fifth most referenced journal in the world. It is owned by Nature Publishing. Nature is the number one medical journal in the world. They don’t call it number one, they call it impact factor. The number one impact factor journal in the world, the journal Nature, scientific reports is number five, meaning it is a top tier, a huge big top tier. They just looked at a study, 2023. They looked at just under a million chiropractic adjustments delivered by 38 different chiropractors at 30 different clinics, just about 55,000 separate people. It was the outcomes is unbelievable. They came up with 39 adverse events out of a million, get this, get this now, 28 out of 39, the patient got a little bit sore after the adjustment, which means that’s just common. I mean, if you look at the William H. Cricality Willis study from the Canadian Family Physician back in March of 1985, they took 283 chronic, disabled, treatment-filled, low back pain patients. They give them to chiropractic chiropractors fixed 81%, every else, everyone had failed, drugs failed, physical therapy failed, acupuncture failed. Everything had failed. They give them to chiropractic chiropractors fixed 81% and they just flat out said, most patients got a little bit of soreness after, but in the long run, no one was made worse, no one was made worse and we fixed 81%. When you look at a million person study and you get 39 people in 28 and they’ve just got a little bit sore, big deal. There were no strokes, there were no catequina syndromes. There was nothing, nothing that was long-term disabling. The worse two things, two elderly women suffered osteoporotic rib fractures and they already knew they were osteoporotic. I’ve broke roots myself. You’re almost just below on a menal rib, it will break.
DR DAN MURPHY DC (GUEST): I mean, sometimes they just break the roots breathing, but that was the only, there was only two of those. Those were the two worst things were some rib fractures and we just get increasingly cautious not doing this. That shows you that chiropractic is about the safest healthcare intervention out there. In fact, the prior 2022, not as good as journal, but a bigger study, just about 3 million adjustments and just about 300,000 patients, again, no strokes, no catequina syndromes, nothing long-term, a bunch of disorders and some rib stuff other than that, chiropractic is safer than anything you can do out there. I mean, just as an analogy, chiropractors often get people to come in on non-steroidal endophilometry drugs. Where’s the study that came out of Stanford by a guy named Michael Wolf, you look at what is the death rate from gastrointestinal bleeding from taking non-steroidal anti-inflammatory drugs? Pabasin, the top tier US medical journal, the New England Journal of Medicine, are you aware that non-steroidal anti-inflammatory drugs, they say, kill 16,500 Americans per year? Chiropractic kills none. That means, oh, just give us one. For another, it would take us 16,000 years to do the damage that non-steroidal anti-inflammatory drugs do, 16,000 years. And that was just looking from deaths associated with gastrointestinal bleeding. They know that these same drugs give you heart attacks, they give you strokes, they give you erectile dysfunction, they give you low T, they give you deep vein thrombosis, they increase your risk of Alzheimer’s by 66%. That was in the journal neurology back in April of 19, 22-0, 9. People are thinking, oh my gosh, these drugs are the advertised non-stop on TV. And yet, if you look at the Jial study, the Jial study top tier orthopedic journal, it’s so incredible. They do a randomized clinical trial. There are very few of them out there on chiropractic where take these guys got the same neck and back problems. You guys get drugs, the non-steroidal anti-inflammatory drugs. You guys get chiropractic adjusting and that’s it. Just chiropractic adjusting is both neck and back pain patients. It was better than five times more effective than the drugs. Chiropractic didn’t even have a single adverse event. Yet, the drug group had more adverse events and were benefited. At the one year follow up, the only group that had benefit, long-term, stable therapeutic benefit at the year follow up were those that were randomly assigned to chiropractic. While the drug group fell right back off to original clinical status, this is why every practice guideline out there is now advocating for what we do. They’re dialing back all of this pharmacological based stuff. Pharmacology is patentable. What we do is not. That’s why these guys make so much money. If you read that book sickening by John Abramson, he says that the drug companies have so much green that they give every politician $450,000 a year and he says they pretty much control the government. They give them. They just look, you get Congress to pass legislation that people have to take their product yet all those Congress people are accepting their money as part of the reelection campaign. You start thinking, that seems a little bit weird to me that people don’t see through that as much as I think your typical chiropractor. Typical chiropractor doesn’t look at the world like most people. They look at what they’re thinking, hey, what about this? Is there a money reason for this? I mean, do these drugs actually help? Or are they actually harmful? Is there a way that is better? If you just look at the studies on the reduction of the use of opioids under chiropractic care, you know there’s a study of 62,000 people that came out of Yale a couple of years ago. Kelsey Cochran, you look at that study. Chiropractic on average reduces opioid use by 50%. I mean, we see opioids are killing off lists for around number 100,000 Americans a year. If you drop that in half by getting people under chiropractic care instead of pharmacology, you think, oh my gosh, there are so much good things that we can do. I think that the future is exceptionally promising in all of this because every day, more stuff comes out supporting our perspective and the way that health care should probably really go. And so our patients think we’re weird, but we accept that. That’s okay. You know, if they, if they, and if we’re two word form, they disappear. It’s okay. We get better people, you know, just keep them. Never give up.
JAMES CHESTER (HOST): Well, what you’re saying here, Dr. Dan, is there’s based on the patient studies you’re sharing with me and the lack of injury associated with chiropractic care. It just tells me that the people that do come in, it’s back to philosophical roots. Principal, I was looking this up. It’s principal number 24 and chiropractic states that innate, innate healing ability within us is limited by the matter and what it, what it has to work with. And when somebody comes in and they’re advanced osteoarthritis, are there advanced osteoporosis, are there got some type of disc bulge or they have some type of a herniation? Yeah, of course, if you get adjusted and you haven’t taken care of yourself from 40 plus years and somebody puts a force into that segment of your spine and uses that, like you said, as a lever to correct that vertebral subluxation. If somebody does that, yeah, it could cause a little discomfort. It’s been out of alignment for how many decades? How long has somebody gone without having any type of maintenance to the joint mobility of their spine, for their posture, for their properception, for their balance, for their hip mobility, for their joint mobility? How long has somebody gone on like that? And then they’re going to come and say, yeah, that hurt a little bit. Well, of course it will.
DR DAN MURPHY DC (GUEST): Yeah. And like you said, you’re looking at the 33 principles of chiropractic. If you look at them carefully, subluxation is only mentioned once. Twelve times it’s innate intelligence like you just did in number 24 there. And innate intelligence, if you read a lot, if you’re, it is evolutionary biology that we are evolutionary biologists. I identify with evolutionary biologists and why is, why does the subluxation exist? If you’ve ever read that book from 2019, it’s called An Elegant Defense by Guy named Matt Rickle. He flawlessly describes the orthopedics of the subluxation complex. He doesn’t understand the neurophysiological consequences of it. But other people do in, that’s part of what got the Nobel Prize in 2021 is understanding the neurophysiological implications of having that subluxation. And so just like you say, why are people sick? It’s because usually because they’ve fallen out of innate balance. And we help them with that and coach them with that as we are fixing their subluxation and trying to improve the way that they live exists functioning gravity. And all of the neurology that’s downstream, the cerebellal, thromal, cortical, if you’re really, if you see any of those things, and I don’t know if you’ve interviewed Heidi Horvick yet from New Zealand, but she’s talked here, neurophysiologist who happens to be a chiropractor. And she is adamant that the primary beneficiary of the chiropractic adjustment is in fact the brain. It’s the prefrontal cortex. And that’s who you are. I mean, who are you and who am I? We are our prefrontal cortex. And that gives us our values, our drives, our personalities, our goals. Everything is the prefrontal cortex. The fact that Heidi is showing that that is being affected drastically as a consequence of chiropractic adjustment. That’s really good thing. A lot of things that to keep the science of chiropractic just keeps evolving, evolving and evolving. The book I’m reading now, it’s called We Are Electric. Brand new book. Man, it’s got some great chiropractic in that. Here it is. Oh, we are electric. I mean, I’m looking at that and go, whoa, there’s some really good chiropractic. Because if you’re not writing gravity, that you put stress in the insegrity matrix, which has an electrical signature to it. And that also changes everything, including the expression of the genome. A lot of really good things. The science of chiropractic keeps moving forward. And it’s kind of fun to be on the front end of all of this stuff. My only regret is that, you know, I won’t be able to do this for another 100 years, but it’s been another 45 years, but it’s been a great 45 years so far. And we’re more excited about it than ever and a smarter, more intuitive and better chiropractors I think every day.
JAMES CHESTER (HOST): Well, it’s been a brilliant conversation with you today about all things that I love and all things that our audience loves. And you know, the chiropractic profession is something that is really special. That’s why we are tirelessly around the clock supporting and promoting this beautiful profession. And a lot of the things you shared with us are on a higher level of communication and what I’m capable of doing. So I’m thankful for your 45 years of expertise and your knowledge of skill set of being an educator, being a practitioner and being a researcher. I think that there’s a lot of value that you provided to our listeners today with recommendations for books to read, with understanding some of the limitations of matter that people have, some of the studies involved with it. And you know, as I think more chiropractic standards, the people that are taking a pharmacological approach to it are not understanding the fact that the body can heal itself naturally. We don’t have a lack of a drug in our body problem. We have a lack of connection, like you said, with the brain to the spinal cord to the animation of the body and the life force that’s from that. So if we can reconnect that, we don’t need more of something that’s built in a lab. We need less of that actually. We need more human connection and more touch. So that has a profound impact on the way that people hear and the way that they see and the visions that they have. And maybe we’ll have an influence on the future and the visions that we share together for the future of chiropractic.
DR DAN MURPHY DC (GUEST): Well said, I’m proud of you, you’re doing really good work, you’re doing really good service for the world. Thanks for doing what you do.
JAMES CHESTER (HOST): Yeah, in your episode 525 of the Chiral Healths of Podcasts, I want to thank you so much for being on our show today. Is there anything I didn’t ask you that you would like to leave our audience with today?
DR DAN MURPHY DC (GUEST): You know, I can, like I say, my warm up for the college is just, it’s just, you know, it’s the first hour. I do do article reviews if anybody ever wants, you know, you sign up through my webpage, which is Dan Murphy DC.com. But I do, I do an article reviews now for 23 years. And it’s just like the best things that I see that I think directly influence chiropractic thinking and practice every week. I put them up there and I, like the ones on safety, I see those. I’m thinking, man, we all chiropractists should know this stuff. You know, the comparison between us and drugs. Just, you know, really anything like that, I just, you know, if anybody’s so inclined, sign up and it’s a really nice service.
JAMES CHESTER (HOST): Other than that, nothing. So I thank you so much as Dan Murphy DC.com. Go over there and pay your dues guys. Go and read the stuff that he’s doing his articles on and share it. Like that’s the greatest gift you could give to the chiropractic future is take good content and share it. Share it with your friends, share it with your family, share it with your colleagues, post it every week, post it every day. It doesn’t matter. There’s probably enough stuff out there. You can post it for 365 straight days. So go out there, find the best of the best and share that stuff. Dan Murphy DC.com. Thanks for being our guest today. You’re welcome. Bye for now. Bye for now. No. Thanks for listening to Kyra Hustle. Don’t forget to subscribe and check back next week to continue hustling.
Inspire Chiropractic Internationally with Dr Ariadna D’Ocon DC – Chiro Hustle Podcast 524
Jan 08, 2024
I am Ariadna D’Ocon, born in Barcelona. I graduated Cum Laude from the Barcelona College of Chiropractic. Subsequently, I was awarded the 2018-2019 Chiropractor of the Year award in recognition of my vision and support of the Barcelona College of Chiropractic.
I am a member of the Spanish Association of Chiropractic (AEQ), which is the institution that regulates chiropractors with university education, accredited by the European Council on Chiropractic Education (ECCE). At the same time, I am part of the International Chiropractic Pediatrics Association (ICPA).
Thanks to my musical piano studies, I learned about Chiropractic at the age of 15 because of back pain and poor posture while playing the instrument. Thanks to this, I understood that Chiropractic went beyond reducing back pain and that it also allowed me to have better concentration and performance on stage.
Currently, I continue to combine my two great passions: Chiropractic and music, regularly singing in a semi-professional choir. Also, my final master thesis was focused on improving the lung capacity of singers with chiropractic care.
With all the studies I have completed, I know that health comes from within. The body is intelligent, it is able to function perfectly as it is designed to. We just have to reconnect it! For this reason I dedicate myself to taking care of entire families; I help them reach their optimal level of health through an interference-free nervous system and an aligned spine.
Our goal is to reconnect the communication pathways between the brain and the body, so that the body can express its innate intelligence.
Our purpose is to provide information to the people we care for and make them more aware when making the best decisions about their daily habits. In this way they promote their ongoing well-being and improve their quality of life.
My mission is to accompany and empower people to discover their full potential through Chiropractic.
TRANSCRIPT
JAMES CHESTER (HOST): You’ve made the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Let’s hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 524 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Ariadna D’Ocon. And if you want to hear how to inspire Chiropractic internationally, stay tuned. Welcome back. This is another episode of the Chiro Hustle Podcast. It’s a big one today. We have Ariadna D’Ocon coming in from Barcelona over there in Europe. So it’s really nice to bring you on today. And before we get into this interview and this episode, just want to let everyone know it’s 524. We’ve been going at this going into our 60 year, and we’ve been documenting and telling these Chiropractic stories just more frequent. And I think it’s really important to tell the story. So before we tell your story, I’m going to let everyone know the big why. Why do we do what we do over here at Chiro Hustle? Well, first things first, this is global too. Freedom of speech is important. And in America, that’s our First Amendment. So we’ve never censored anyone that’s been on the show, which I think is really, really powerful and important because there’s a problem globally with censorship and shadow banning of people that have something important to say. So we have this platform to share the Chiropractic truth. And by doing so, we also support medical freedom and family health freedom, which a lot of times people back a couple years ago didn’t understand how important that really was. Until now, we actually have to like mention these things and we have to support and protect those things. And then, BJ Palmer Sacred Trust, we also protect that with our show. And if you don’t know what that means, go to your favorite search engine, look for BJ Palmer Sacred Trust. And last words, you’re going to learn more about Chiropractic than you previously did, guarantee you. And then we also believe in subluxation based Chiro-practic. I know I shouldn’t have to say this, but it’s something that comes up a lot in our profession. And I believe that it’s important to stand and tell people why subluxation Chiro-practic is important. And then last, but not least, we believe that when man or woman, the physical gets adjusted, it connects them to man or woman, the spiritual. And that’s innate intelligence and universal intelligence. And with all that as the opener, Ariadna, welcome to the show.
DR ARIADNA D’OCON DC (GUEST): Hey, well, thank you. Thank you so much to inviting me. It’s great to be here.
JAMES CHESTER (HOST): Yeah, you know, this is an amazing platform to share the Chiro-practic truth and to share why Chiro-practic is so powerful. And I know everybody has a story how they got into Chiro-practic. So I didn’t even ask you yours. I did read your bio that you sent over to me. And I’m really curious to know, like, how did you decide that Chiro-practic was the right thing for you?
DR ARIADNA D’OCON DC (GUEST): Well, I knew Chiro-practic when I was 14 years old. Pretty young. I had, well, I’m a musician, a piano player and singer. And I was in the musical school, and I had all the extension in my and back and typical from everyone that knows for the first time, Chiro-practic, it’s about pain, right? And, well, I went to the Chiro-practic in town. It was from South Africa. He is from South Africa. And like my parents sent me there, like, just for pain release. But with the first visit and the great job he did to inspire my parents and myself to his vitalistic character. So he let us know that Chiro-practic was more about than only pain based and to trip symptoms. So I, like, in between three adjustments, I had any pain in my back. But he did a great job to inspire them and inspire me. And the importance of getting adjusted regularly. So we trust him. And I started to notice other changes rather than only back pain and improvement. So it was more concentration, less headaches, more, like less nervousness going to the stage. So I started to think about how can we do this about this final. So he explained us the big idea. We got it. And then all the family started going to the Chiro-practor. We were weird, like, in no town going to the Chiro-practor. Anyone new in Spain is not really new. Every time it’s getting more popular. But it was great that my grandma had better digestions and all these improvements and miracles in my family. So I started thinking about studying. But I had this in my mind that I wanted to be a teacher and, like, as all of my family and, like, musical teacher because of my background. But then when I was 18, my chiropractor said, well, 17, my chiropractor said, would you like to be a chiropractor? I’m super grateful that he asked this because it inspires me now to all my teenagers and patients to ask this question because it changed my life. That question. So because I had thought about it, but it was like, oh, no, this is super difficult. I’m not a science person. So yeah, we went to an open day in Barcelona College of Chiropractic. We fell in love of the message, the energy, the students, all the stories that they were explaining going from coming from everywhere in the world, studying in Barcelona. And it was a yes for me. It’s also our principal, Adrian Wemban. He said, like, it’s not, you don’t choose chiropractic chiropractic, it chooses you, right? And I knew that I was in the right place. Even though my parents didn’t speak English, so we had every, they had everything translated in the moment. And even though we had this, this, this crazy, well, unbelievable experience. So yes, I started to think more about this and, and it was, it was clear for me. And then sorry, when, when I was in the first year, they asked us about our mission in life. And it was like only 18. We didn’t thought any about these, these things, but it was, it was also to a campaign to be with people and to, to, to, through their health process and, and to teach, well, not to teach, but to inspire them or to guide them out health. And it, and now in the time I realized that it’s really matching with my old, them profession that I want to be a teacher, right? And we are, it’s not that we are teaching, but we are guiding our patients to, to be in love again with their body and, and to trust the innate intelligence. So, so it’s like this, these two things to help people and to guide people and inspire people. It came together. So it makes sense to keep going.
JAMES CHESTER (HOST): Yeah, it’s a great story that you, you found that chiropractic adjustments were enhancing your ability to be an effective musician. And because you got the, the message, then you could be the messenger and share that with your family. And I think that there’s nothing greater. You know, I was speaking down in St. Louis several years ago, one of my first speaking opportunities, I spoke down at Logan College of chiropractic down in St. Louis. And you know, because of the work that I was doing at the time, I’m still doing it. But early on, you know, my app would send me a message and say, Hey, I’m going to the chiropractor today because you inspired me with the work that you’re doing. And mom went to the chiropractor last week because the work that you’re doing inspired us to take better care of ourselves. And, you know, it just takes one person to make that decision to make a better life for other people and to feel empowered to share that message. So I think it’s really, really powerful the things that you’re sharing here today. But I guess the better question for me to ask you is you’re the first doctor in the family. What is it like for you to be a chiropractor and be the first doctor in your family?
DR ARIADNA D’OCON DC (GUEST): For me, it’s, it’s awesome. It’s like, I have a responsibility to share all this and to inspire my, my family. But I am also really grateful to my dads that like my parents that they trusted me, right? It was like a really hard decision to do. And like in Spain and to study and they support me as I see like things with a lot of clarity. And they also trust me, my God, my instincts. So, so they support me to study, then they support me to open my own practice really young at the age of 24. So it was you for me, the responsibility and also like gift that I’m, I’m giving also to take like the, this gratefulness back to them through health and also to the future generations.
JAMES CHESTER (HOST): So yeah, perfect. And you know, that really brings us to the next topic of discussion is inspiring new graduates and people coming out of chiropractic school. Do you have any messages for them?
DR ARIADNA D’OCON DC (GUEST): For the new graduates, it’s just for me, it’s really important and the people you surround with. So for me in the chiropractic school and the studies was really important to who I was surrounded by. So people that it’s positive people that that has the same values and the same philosophy of yours and also that that to be really connected to the chiropractic story, the big idea, the why. So for me, even though it’s difficult at the end because you have lots of exams and things that sometimes that don’t make sense. For me, it’s really important that they have this certainty why they started and why like why they are doing what they’re doing. So it’s like a light that you have that it’s even though it’s difficult the path, you keep going because of this why. And also to visualize for me, the power of visualization is incredible. I was visualizing my own practice since first second year in VCC in the school. So for me, like quantum physics and visualizing meditating is crucial to let the attraction law through going through what you want. So people I think universe brings you what you’re ready for and be careful what you ask because it gets to you if you’re ready. So for me, it’s visualizing like the ideal scenario and to be surrounded by people that it’s positive for you and inspiring.
JAMES CHESTER (HOST): I love it so much because I’ve been meditating almost, I mean every day for almost four years. And I think the visualization is a little bit different than meditation. And I think that when people have the vision, you know, usually around the new year, I create this vision board and I cut things out and I put words together and I put images on a piece of cardboard or a piece of poster board. And I create this scenario where I hang it on the wall. I didn’t do it this year, but I usually hang it on the wall and it sits right in front of me when I’m working. And I visualize what I put on that board and then it’s with me. And I think, you know, this year, what I did is I went back through every picture I’ve ever took and every screenshot that I took. And I went through the whole calendar year of what I did. And I went through and I visualized where I’d gone and seen what path I had been on and where I wanted to go now. And I wrote down the things that I loved, the things that I learned from and the things that, you know, I could do better with. And I think, you know, when people have this type of a visual, it’s not so much always, we don’t always do it the same way. You know, some people listen better and learn. Yeah. Some people can close the rise and have vivid images and they can see what it all looks like. But some people need to write it down. Some people need to like make a video of themselves talking it to themselves. So I think that we can learn different ways on how to like create this vision for ourselves. And many times people just need the outlet to say, yes, I can do that.
DR ARIADNA D’OCON DC (GUEST): And also for me, it’s like we have the vision, but without expectations because the pathway can go around. And it’s like not holding the outcome, but just releasing that to the universe. And then it will go how it needs to go.
JAMES CHESTER (HOST): Yeah. And I think by doing that, then you can design the practice of your dreams. Yeah. Yeah. And you can actually do, you can see how it looks to come in as a new patient. You can see what it looks like to come in and get adjusted. You can see what it’s like for all of the nuances of how the notes are taken to how we answer the phone to how we collect money to how we reschedule people or how we keep ourselves accountable with the appointments that we have, how we partition our energy to make sure that we’re eating right, that we’re taking care of our bodies, that we’re not stressed and overloaded with too much work, that we’re able to share that work with our staff. Like there’s a lot that goes into running a practice. Yes. So let’s talk marketing for a little bit. Is that okay? Yeah. So getting new patients, I know that it’s not the biggest only concern in the chiropractic world, but over the past five years since you’ve been a chiropractor, what has been some things that you’ve done that have worked?
DR ARIADNA D’OCON DC (GUEST): Yeah. So this question, some people of my environment ask me because it’s like more 95% referral practice for me. So it’s people recommending chiropractic. And also I have an Instagram and I have social media, but I’m not used to do some ads, like marketing ads. I don’t say they are bad because not everyone has the luck to have a friend to recommend chiropractic. But from now it worked for me as a referral, internal and external referral based practice. And for me, and people ask me, how do you get these referrals that are good quality patients to have good conversions? So they start care because of this emotion, like all my family did. So I leave it in my own family. So I try to inspire them with my story, my chiropractic story, and also to care about people, really genuinely care about them, asking for their family members. It’s the referral language I say is how do you take a table talk. It’s not about looking for that referral that it seems weird. It’s just influencing them that it’s normally in this office to get referred, like people refer us. So it’s also creating that culture of that doing recommendations of us. It’s the normal way. So for me, it’s of course having a chiropractor to have certainty about your message about I can help you in the message, right? And you are in the right place. And also to inspire them to get checked, to get the family member checked. And it’s asking about their family. And I have really good memory. It’s one thing weird thing that I have. It’s for the details. So I know everyone’s stories people ask me, how do you remember of this? And it can seem weird, but it’s really caring about them as if they were family. So you ask about their parents, you ask about their kids. So this is what inspires them to recommend them, but not forcing it, just asking and trusting your universe that someday they will recommend us or wants to get chiropractic care.
JAMES CHESTER (HOST): You’ve made the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Let’s hustle!
JAMES CHESTER (HOST): So referral based practice, you know, a lot of people that watch our show and get got to know me over the years know that I’ve gone out and I’ve done hundreds upon hundreds of spinal screenings, which I call scheduling events. And when I get somebody new that wants to come see the chiropractor and they schedule appointment with me to come see the chiropractor when I go out and meet them in the public, I say, and just let you know, you’re probably going to be our number one referral source. And we appreciate you letting us earn your business today and coming in to see us. But when you have a good experience, I just want you to know that you’re probably going to tell everyone about us. So get ready for that.
DR ARIADNA D’OCON DC (GUEST): Yeah, that’s great. We have like, thank you for recommending letters that we send by hand by hand when I did it like digitally, but it seems like it’s handwriting. Well, it’s my handwriting. And we send it to home also to thank them, the patient that referred. Also we do some campaigns in the, in the, in the, in the insight of the practice and to enhance these people to refer like the anniversary of the practice, the Christmas campaign and all this. And also we have a board with thank you for recommending and in the reception area and welcome to the community. And they are matching with the one that recommended. So when you enter to our practice, you see this word and it’s like, oh, and this is normal, you know, it’s like normalizing the fact that they will talk about you and what you said.
JAMES CHESTER (HOST): Yeah. You know, and that’s just it is when you can nurture the conversation into a way that makes it the right things to say to each other, then the practice grows. And we could talk about, you know, Barcelona football club all day, or we could talk about the MMA, or we could talk about whatever topic is happening, we could talk about the water, the rain, we could talk about anything. But when you bring the cultural conversation back to chiropractic, and you welcome people to understand it better and to invite people in because it’s a better quality lifestyle. Now we’re actually curating the conversation into a direction that is on principle. And it’s focused on exactly what’s going on at your practice and how you can help more people because they’re going to get bombarded once they leave your clinic or your practice. And they’re going to get messages on every television. They’re going to get messages on every billboard. Every magazine, like everywhere, they’re going to get a different message. But when they’re at your place, they only get one good message about natural health and chiropractic and that has to come from you. So if you’re diverting from the truth of chiropractic and you’re watering it down with other conversations, like it’s not going to get your referrals.
DR ARIADNA D’OCON DC (GUEST): Yeah. They’re going to feel like your friend. Yeah, for me, it’s like expecting my struggles, right? It needs to be a sacred space, the adjusting area. So miracles can happen. And I expect miracles because we saw them in India. I was in the mission trip twice. And it can happen in Barcelona in the same place. So for me, also, is the energy that we create in the adjusting room and also the level of certainty and focus that we have. So not being distracted by other things than chiropractic or message. So yeah, not have distractions in this area.
JAMES CHESTER (HOST): What’s your favorite technique?
DR ARIADNA D’OCON DC (GUEST): I do a mix of them, like it’s Thompson, Togel, SOT, and also I just manually diversify it. So yeah, more or less, I use this once.
JAMES CHESTER (HOST): Yeah, that’s great. It’s important for me to see how the practitioner is taking care of people, but also how they take care of themselves. So in the journey of you being the practitioner, what do you do to take care of yourself and stay healthy?
DR ARIADNA D’OCON DC (GUEST): Well, I have a personal trainer to get all good movement. Also I do try to eat healthy and nurture my body as best as possible. Also for me, it’s also really important what I said before, who I surround with, and people that it’s inspiring, having mentors, listen to podcasts, reading inspiring books. They are pretty much related to personal growth and business. I’m really on this. Sun exposure, of course, get checked, get checked, get adjusted regularly and also be proactive in my health. It’s like being congruent and also embracing what it’s going on in my personal life, but it’s more of it. Get inspired, get foot from the body and foot for the brain.
JAMES CHESTER (HOST): Yeah, it’s the way to go. And as I’ve done nearly 1,200 interviews in the past five and a half years, I’ve learned some things and I’ve learned that practitioners, the better they take care of themselves, the more successful they are in practice and the longevity that they have. And as I’ve done so much networking and gone down so many paths of natural healing, biohacking is really, really something that’s popular now. I always tell people that chiropractic is one of the original biohacks next to sunlight, walking on the ground with no shoes on and breathing. Next in line, chiropractic. After breathing sunlight and walking on the ground with no shoes, chiropractic and getting checked and adjusted and correcting the vertebral subluxation is something a lot of people just don’t understand why. And I always tell people, I’ve never recommended chiropractic to anyone that had a better, that had a worse quality of life. I’ve never seen anybody that took more pills, potions and lotions and drugs and surgeries that had a better quality of life. So I said, we might as well try this one over here because quality of life is something that matters long term. And there could be a certain instance where people have to do something like that, but it’s not a lifestyle. Chiropractic is something that people can do from 14 years old like you, become a professional and become a chiropractor and live that lifestyle forever.
DR ARIADNA D’OCON DC (GUEST): And to infinity. Yes. And I as much as I grow as a chiropractor as much as years I have, I’m more radical about all this. About saying that true because I understand when you graduate, you want to be liked and you are trying to be in agreement of everyone. But as much as I realize that I am as much as I get, not older, but growing my profession, I’m more clear because I’m more certain and well, it’s more powerful the message.
JAMES CHESTER (HOST): So got a couple of questions left during the interview process, but the future, visualize the future for me. Where is chiropractic going?
DR ARIADNA D’OCON DC (GUEST): For me, I dream and I visualize as chiropractic in Spain as recognized as like that has its own place because we are here, we have legal situations and all this. I visualize chiropractic being used to be like as a health care and quality of life care and that has its own place. Also, that a culture of the people that gets checked gets adjusted and it’s normal as you go to the dentist or you brush your teeth to go to a chiropractor to take care of your spine and your nervous system as a tool to get to the nervous system and also of course these will impact our communities and humanity.
JAMES CHESTER (HOST): Yeah, I couldn’t agree with you more and I think that if people really understood that when they get adjusted by a chiropractor, it frees up their nervous system and it helps with healing and quality of life. If people just understood that and they didn’t think it was pain based, chiropractic would be so busy that we wouldn’t have enough chiropractors to serve all the people that are looking. So really, we’re at this paradigm shift, I believe.
DR ARIADNA D’OCON DC (GUEST): Yeah, it would be for us, I think. And yeah, we are only 400, 500 chiropractors in Spain, so we need a lot of hands. But I think people are starting to change and to ask different questions as we’ve got more information and it has had a change, I think.
JAMES CHESTER (HOST): So you became who you are, your parents trusted you to become a chiropractor and went to chiropractic school, started out practicing 24 years young and you decided to become who you are based on one chiropractor’s guidance to say, I think chiropractic could be a good solution for you. So over this journey, who have been some of your major influences and people that have inspired you to be the practitioner that you are today?
DR ARIADNA D’OCON DC (GUEST): Yeah, for me, it’s like calling back that it’s my mentor that inspired me to study chiropractic, to be in love with this profession. Also Mark Hudson that I regularly talk with and he helps me with the business and philosophy and taking all these blockages to be more certain and more who I am to inspire people. So Stuart Mann, I would love to chat with him for hours. He is about loving ourselves, loving humanity and more personal wise. And also my grandma, he was a wise woman that interests me to music and thanks to her, I knew chiropractic and she inspired me as a strong woman and it’s why I would say.
JAMES CHESTER (HOST): Yeah, it’s really great to recognize people who have made impact in our lives. It’s really special and to edify people and to see why we are who we are and helped guide our path a little by little and to acknowledge us and to give us praise and to give us time. So then we can become who we’re supposed to be to where we can give that to more people too. So congratulations on finding great people and learning from past generations like your grandma.
DR ARIADNA D’OCON DC (GUEST): Yeah.
JAMES CHESTER (HOST): Thank you. So rounding up the conversation here today on episode 524, what’s a miracle story that you’ve seen? Something that you think might inspire people that listen to the show today?
DR ARIADNA D’OCON DC (GUEST): Well, for me, one of them was one of five years ago or four and a half. I was in my first mission trip in India, I went to Chiro, Europe group with my heart son and I was just graduated for four months graduated. So I knew they were music girls in India, but they was like, okay, I’m going to do my best. And for me, it was that energy, that level of sacred space that it’s created in these places where you don’t need the language to understand. It’s just side love and getting the doing the adjustment, right? And it was one guy, young 19 years old that he was deaf and he couldn’t speak. So I had just him and he started to move them out and do some sounds the other day, next day he came back. I did the same and he was doing some sounds. And then I understood the unconditional service, right? It’s like now I knew something improved because he came back, but we have touched so many spine so many life that we will never know if they improve, they had a miracle case or not, but we don’t need it to, it’s not to improve our egos. But to inspire people that it’s listening. I went back to India this past November and this guy came to look for me and he was speaking and hearing. So he said, you remember me and of course there are some faces you will never forget in your life and he was one of them. So yeah, it’s a miracle story, but it’s amazing. But my message here is that of course, miracle stories help us transmit what we do, but it’s not, we shouldn’t need these miracle stories to do what we do in the level of passion that we do, even though they help us when we are a little bit off the path. But yeah, for me, my first me in the admission treat was the deciding moment of opening my practice and to be myself because in India it was myself, but also to understand what we mean unconditional service.
JAMES CHESTER (HOST): Yeah, it reminds me of the message that sometimes we have to lose ourselves to find ourselves. And BJ Palmer’s quote is, you never know how far reaching something you may say or think today may have an impact on a million of lives tomorrow. And I think that it’s so true for this profession is, you know, chiropractic has the ability to create that type of impact just by doing what it does every day.
DR ARIADNA D’OCON DC (GUEST): We have this quote in the end of our thank you for referring and later that we do. And we have this quote. And because yeah, my chiropractic chiropractory impact all my family or my community. So people is powerful. So yeah.
JAMES CHESTER (HOST): So at the wrap of today’s interview, is there anything I didn’t ask you that you’d like to share with your audience today?
DR ARIADNA D’OCON DC (GUEST): No, that’s great.
JAMES CHESTER (HOST): Yeah, it was a lot of fun. I thank you so much for coming in and doing a episode for 24. It was a lot of fun, right?
DR ARIADNA D’OCON DC (GUEST): Yeah. Yeah.
JAMES CHESTER (HOST): Great experience. Thank you. Yeah. Thank you for sharing your story and being so humble and open to, you know, help the future chiropractors and understanding their own path and doing your thing every day. It’s really important to just serve and be the chiropractor. So thank you for being the chiropractor. And yeah, if people want to connect with you or learn more about you, where can we send them to?
DR ARIADNA D’OCON DC (GUEST): Yeah, they can find me in social media. It’s Instagram or Facebook, and the Co-opractic, like my surname and chiropractic in Spanish. So chiropractic and they can send me a private message. And I will be happy to share and to get in touch with them.
JAMES CHESTER (HOST): Great. Well, thank you for being on with us today and have a great evening over in Barcelona.
DR ARIADNA D’OCON DC (GUEST): Thank you. Thank you. I’m going to sing in my choir now. Because I’m going to play in my both passions now. I keep doing singing and chiropractic.
JAMES CHESTER (HOST): So well, enjoy your evening of singing. And I look forward to connecting with you soon.
DR ARIADNA D’OCON DC (GUEST): Yes, thank you. It was a pleasure.
JAMES CHESTER (HOST): All right. Well, I’ll close out by telling everyone you’re just one story way. Keep hustling. I’ll see you guys in the next episode. Bye for now. Bye. Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
The Future of Chiropractic & Health Expressions with Dr Sarah Farrant DC – Chiro Hustle Podcast 523
Jan 04, 2024
Dr Sarah’s unique understanding of health is changing lives globally. She is the co-founder of Vital Wellbeing, a company providing vital tools for generational change in health…globally. Since the 1990’s Dr Sarah and her husband Dr Randall have been global mentors to thousands of individuals, families, health professionals, celebrities, and sporting personalities. They have facilitated and inspired people to live a vitalistic life.
In early 2000 Dr Sarah coined the term Health Expression which today is used around the world by health professionals, health enthusiasts, individuals, and families. In 2010 she organized the world’s health information into bite sized pieces so people could understand it – identifying three distinct health approaches.
With an extensive education in teaching, psychology, and general science, in addition to her Doctor of Chiropractic from Palmer College Davenport, Iowa, Dr Sarah has emerged as one of the foremost thought leaders on vitalistic health. She has authored books, e-books, reports, articles, and has been interviewed on radio, television, in podcasts, and by numerous print media.
Dr Sarah has over 35 years in the health industry and her achievements over this time include: • “Non-fiction Writer of the Year” with her signature book, “The Vital Truth®” which set the stage for the chiropractic vitalistic movement. • International & Bestselling Author of “The Vital Truth®” and “The Health Illusion” • Named ‘One of the Most Influential Chiropractors Under 40’ – Lifestyle Magazine • Amazon #1 in a compilation book “Thank God I®” stories of inspiration for every situation. • Global Impact Award Finalist 2016 for Women in Leadership
Dr Sarah is a mother of three children, all home birthed, non-medicated (over the counter, prescribed or scheduled), and all home educated. She is married to Dr Randall Farrant, also a chiropractor. They currently live between Waiheke Island in the Hauraki Gulf and the Waikato, NZ.
In a world where mediocrity, collective ignorance, apathy, medical propaganda, and misinformation is the norm, there is a need for the likes of Dr Sarah… we would do well to listen to her unique and compelling views on how we can influence generational change in health globally.
Dr Sarah’s style is direct yet compassionate; her material is well-researched and rigorously fact-based; her message is surprisingly simple. Her aim is to enable people to make informed decisions about their health, and the health of those they love.
TRANSCRIPT
JAMES CHESTER (HOST): You’ve made it to Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5 star rating on iTunes and to continue hustling. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros and the IFCO. Let’s hustle.
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 523 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So, today we had the opportunity of interviewing Dr. Sarah Farrant. And if you want to hear the story about the future of chiropractic and the term health expressions, stay tuned. Welcome back. This is another episode of the Chiro Hustle Podcast. Today it is episode 523. And I have Dr. Sarah Farrant on with me today coming from New Zealand, correct?
DR SARAH FARRANT DC (GUEST): That’s right.
JAMES CHESTER (HOST): I’m going to talk about the most of the most of the time. And I’m going to just read off something from her bio that I thought was super profound and excuse the moment, but then I’ll get in and I’ll give the introduction of why we do what we do over here at Chiro Hustle. And the unique perspective here is in a world where mediocrity, collective ignorance, apathy, medical propaganda and misinformation is the norm. There’s a need for the likes of Dr. Sarah. We would do well to listen to her unique and compelling views on how we can influence generational change in health globally. I think it’s profound. And that’s why I get everybody to give me a quick bio on themselves so I can start to understand who they are. Dr. Sarah also studied at Palmer College of Chiropractic in Davenport, Iowa, my hometown, which a lot of you that watch and listen to our podcast know that. And it’s just quite compelling. We’re going to talk about some things she’s done to write some books and some things about her career and how her husband became a chiropractor on the journey with her. But before we get there, the big why, why do we do what we do over here at Chiro Hustle? Well, first things first is freedom of speech, first amendment. We never censored anyone. I think that that’s something so valuable because censorship and banning of people and suppressing of truth and information is really an issue in the culture where we are today. It’s global. So I want to make sure that everybody knows that we protect freedom of speech with our show. We will always stand in the goodness of truth and chiropractic. We also believe medical health freedom is essential and family health freedom is essential. We have control over our households and how we feed ourselves and what we put into our body and what we don’t put into our body. We also protect the Sacred Trust, which is BJ Palmer’s last words. If you don’t know what the Sacred Trust is, I urge you to go to your favorite search engine right now, pause the show and go find out what BJ Palmer’s last words were and find out what BJ Palmer’s Sacred Trust was. You’ll learn so much more about chiropractic than you ever could have imagined before that point. And then we do support subluxation based chiropractic. And we also believe in in intelligence and universal intelligence. We believe that man or woman, the physical, when they get adjusted, it connects them to man or woman, the spiritual. With that being said, Dr. Sarah, welcome to the show.
DR SARAH FARRANT DC (GUEST): Thanks for having me, James. I’m looking forward to sharing with everyone.
JAMES CHESTER (HOST): Yeah, and there’s a lot of impact that I just shared in the first three minutes. And the reason I do that, Dr. Sarah, is in case somebody doesn’t ever sit through the whole episode, they at least know where we stand for. And they understand the power behind the message that we create here.
DR SARAH FARRANT DC (GUEST): Yeah, good for people to know. Good for people to follow along with you and what you’re doing.
JAMES CHESTER (HOST): It’s great. Oh, yeah. You know, it’s a big journey and we were talking off camera. Over the past five and a half years, going to year number six, we’ve done almost over 1,200 interviews. And you’re actually an official 523 of our show. And there’s so much reverence I have for the chiropractic profession to continuously carry this torch and swing this amour hammer. My big ask for anybody that’s made it to this part in the interview is just to share this. That’s your dues. Pay your dues and share this message so more people can understand the power of chiropractic and the truth of chiropractic and more people can become influenced to practice natural health. And I think that there’s so much to be said about just sharing, comment, like, subscribe to our channels. You know, I think honestly, Dr. Shire, I never really got down that path too much, but I’ve been listening to a guy named Andy Ferssella and his podcast is called Real AF. And I started to realize that that’s the economy that we’re in. We’re in the share economy that if somebody’s like, you know what, you should be Jim, you should be a leader in this profession, you should go, you know, be on politics. I’m like, well, you know, you should do, you should share a message. Some more people can get influenced with what we’re doing here. And that’s where we actually get momentum in this world. So off my stage here, it’s your turn. Our show really opens up with your story. And if you could just share with our audience today a little bit about your journey through chiropractic, you so eloquently shared this with me. We thought we were alive, but we weren’t. And you said you could replay the whole message for us. So how did you get into this beautiful profession?
DR SARAH FARRANT DC (GUEST): Okay. So there’s two, two visions were happening concurrently at the same time. And it was 1972 when it all started. And my dad had bought us a black and white TV for the family. You know, we thought we were rich and we could sit down, we could watch, you know, bandstand in Australia, listen to the news. And on this particular night, I was setting the table and there was a news flash that came on the TV. So we all went and we sat on the couch and watched it. And in comes this surgeon who was a brain surgeon who just performed the first brain surgery of its kind. And I sat there in awe of this man, like how did he get to open up this skull and look inside and then sew the guy back up and the guy still alive? Like I wanted to look inside the human body. I wanted to be this brain surgeon. Anyway, the breaking news clip finished and we got up and I shouted to my family, you know, I’m going to be a doctor and change people’s lives. In that same year, it was the Moscow Olympics and I saw these athletes walking out into the arena, proudly dressed in their country colors and I looked at them and go, oh my God, how did you, four years of training, how did you get here? And you’re now going to go and attempt to break records and the power that comes out of the human body to be the best that you can be in your sport. And so I said to myself, I didn’t now announce this to the family. I said to myself, I’m going to be an athlete and I’m going to be wearing the green and gold one day. So when I got to school, it became very, very clear that I probably was not going to be the brain surgeon, even though I come from a lineage of medical doctors scattered in our family from my father’s cousins and et cetera. And I was called at school, you know, dumb and the dunce and would have been categorized and dyslexic, no doubt. But I never lost this vision of I’m going to be a doctor and change people’s lives. And I used to go to a lady called Miss Claire and everyone knew who Miss Claire was. She was the dunce’s teacher. And they would call me out in the class, Sarah, it’s time for you to go to Miss Claire and everyone would snigger and in the background and I’d get my menila folder, I’d walk out of the classroom, depending on what year I was in at that time at school, but I would always go to this oval, had beautiful green grass, her little brown door was in the opposite direction. And as soon as I planted my left foot on the green grass, it was always my left foot, some left handed, I would say to myself, I’m going to be a doctor and change people’s lives. I’m going to be a doctor and change people’s lives all the way to her brown door and then all the way back from her brown door back to the classroom. So I got to confirm to myself and affirm to the universe every single day of my school life that I’m going to be a doctor and change people’s lives. I had no idea how it was going to work, when it was going to happen and what kind of doctor I was going to be. I just knew that that’s what I was going to be. So it would seem that the first of my visions would come to fruition, which was being this elite athlete. And so I was selected into the Australian rowing team and moved to the Australian Institute of Sport in Canberra, where I trained and upon retiring from that, I was invited to apply to the Australian College of Physical Education, which was in New South Wales. And it was a college that was set up for elite athletes in consideration of their training regime. And even though I had retired, they had offered me a place. So I went and studied there, I finished second in my year, which just goes to show when you’re interested in what you want to learn, you’ll find a way to learn it. And because I was sitting in that dyslexic kind of environment, I always believe that anybody that is dyslexic has this ability to see a system. And so systems became my way to cope, I guess, in the world and see things in a different way. Anyway, so I finished at college, I traveled a bit, and then I opened a gymnasium with a friend in Melbourne, in Victoria, which is my home city in Australia. And I set myself up as a strength and conditioning coach. So I was a strength and conditioning coach of World Aerobics champions, that’s back in the day, national basketball players, Melbourne Tigers basketball players, and Australian touch football players. And then I found myself back at the IS lecturing on talent identification, you know, how do these people think, what do they do? But during that time when I was training the elite athletes, they weren’t able to visualize. And I was always very, very good at visualizing in color, I could sense things, I could close my eyes and kind of see it all and be in it. But these athletes were finding it hard to do that. So I went to Le Trobe University and I applied to go and study psychology. And lo and behold, I got in because I’d done well in my physical education studies. And whilst I was studying psychology and working, that’s when chiropractic came into my life. And my husband, my then boyfriend, but now husband, we were working in the gym and this lady had come up to him and said, oh my God, you know, he’d spoken about, I have a bat, he had a back challenge. And she said, oh, well, you’ve got to go and see Ken. And we were like, okay, we’ll go and see Ken. Anyway, so we went off to see Ken. We really didn’t know that he was a chiropractor until we got them, like, oh, right chiropractic, you know, because when you’re in the fitness field, it’s like chiropractic is there, but everyone loves, you know, other health professionals. So we went and saw Ken and we were blown away by his level of education, his commitment to helping Randall change his love of imparting the knowledge of health and where it comes from. And anyway, I left and booked myself an appointment, but they were a husband and wife couple. So I saw his wife, Karen, and Randall saw Ken. And then they became fast friends. We would hang out with them all the time and they were moving state and they took a few of us out for dinner. And at that dinner, I said to Ken, and I don’t know why it was Ken. It would have been Karen as well, but it was Ken that answered. So I asked the question, well, if you had the chance to study again, where would you go? And he said, oh, well, I would go to Palmer and we went Palmer. Like where’s that? And he goes in Iowa, Iowa, why would you go there? And he goes, well, that’s the founding college of the profession. And we were like, but why would you go there? And he said, because of the philosophy, we went philosophy. And he said, yes, the reason why we do what we do. So the next day, I drove myself back out to where I was studying psychology and I went to the internet. This is back in the middle 1990s, James. So the internet is very rudimentary. You can’t print a page. It’s a whole word. And so I looked up Palmer College of Chiropractic, I pressed print and this no doubt, like 30 pages came out, right? So I’ve got it together. I’ve gone out to the quadrangle where at La Trobe, I sat there and I’ve just started reading. And my eyes have picked up on nerve system and then they’ve picked up on brain to body and then they’ve picked up on a health definition about optimal well-being and not necessarily the absence of disease or infirmity. And then it’s got in the top right hand corner, click here for the doctor of chiropractic program. I get goose pimples now. And so I sat there and I just lost it. I just cried and I cried and I cried because all of a sudden I felt this fire was going five year old go, this is it. This is what we’ve been waiting for. Now you get it. This is the brain surgeon that you’re to be. And so I, you know, drive home, tears pouring out of my eyes, went back home. My husband’s already at home. I walk in. I whack, literally whack this. What a, what a paper on the kitchen bench and said, I’m moving to America. You know, what? And I said, yep, we can stay together, but you’d have, you, you can come. We can have a long distance relationship, but we all know how that works out or we can get divorced. You choose. I’m going. So that’s how clear I was. Anyway, a few months later, we were both living in Davenport, Iowa and we were both enrolled at Palmer College. And the rest, as they say, is history. I’ve never, I’ve never turned back from that. So it’s not a story of I hurt myself in sport and went to the chiropractor and my life was changed. It was more from this five year old who, who sent something and already knew something. And it was just a matter of being patient to see where that door would open. And it didn’t open until, you know, about 30 years later.
JAMES CHESTER (HOST): You know, the thing I was mentioning to you on the pre-interview conversation was when you were finishing up at Palmer, I was finishing up at Davenport Central and I lived in Davenport the same time you were there. And we were literally for a few years, a block away from each other, a half a block away from each other. And it’s just quite, quite impressive. You know, actually my story, I was 16 years old and I graduated high school in 97. So I would have been 1995, would have been the time where I hurt my shoulder playing high school football. And I went over on the recommendation of the athletic trainer at Brady Street Stadium. His name was Mr. Kanoke and Mr. Kanoke sent me over to Palmer to get x-rays on my shoulder. And I went over to Palmer and they did x-rays on my shoulder, but they asked my mom if they could do x-rays on my spine too to see if I had any subluxations from the injury. My mom said, sure, go ahead. So from 16 years old, I was getting adjusted over at Palmer while you were over there as a student.
DR SARAH FARRANT DC (GUEST): And look at us now. I know, full circle. Yeah, the circles are from this place, right? That’s amazing. I love it.
JAMES CHESTER (HOST): It just took us some time.
You’ve made it to Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5 star rating on iTunes and to continue hustling. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros and the IFCO. Let’s hustle.
DR SARAH FARRANT DC (GUEST): Yeah, yeah. I should. Yeah.
JAMES CHESTER (HOST): And you know, as I was looking through your information that you provided to me, we were getting on the topic of health expression rather than, you know, being sick or sick days, you know, and I think it’s really easy for us to be indoctrinated with a language of saying, take a sick day instead of take a health appreciation day, you know, or, you know, you should have a discretionary day for your health. And you don’t have to tell anybody what’s going on.
DR SARAH FARRANT DC (GUEST): Yeah.
JAMES CHESTER (HOST): Just have a day to yourself to recover from whatever it might be. But I love it that you’ve coined the term health expression.
DR SARAH FARRANT DC (GUEST): Thanks, James. You know, that was something, I guess from when I was little, when I was seven, there was an incident that occurred in the fount, well, not in the family between dad and dad and I. And he knelt down in front of me and he placed his hand over my heart and he said, Sarah, you have all the answers inside of you, all you have to do is ask the questions and trust your answer. And so for many years, well, decades now, I’ve been on this journey of how do we trust more in ourselves, in our body, in where we are in the world, in how do we sense that and tap into that? And it wasn’t until I was 10, when I copped a couple of times and my mum took me up to my uncle, and, you know, again, it’s that allopathic model because he was the doctor in the family and would go to get something to take something away as if it’s not meant to be there. And we went back home and I was transported back to that seven year old of where my dad put his hand on my heart as my mum was pushing the tablet across the kitchen bench. And I looked at her and I went, no, thanks. I’m not having that. And it marked a significant day in my life that from that day forward, I just didn’t do medications. I rarely told my family of a sickness I may have encountered at that time. And at the same time that I said, no, there was a new girl that started at school and her mum was a nurse, but she seemed to be a nurse of a different kind. So I would open their fridge at her place and things would rattle, but they weren’t medications like they were at ours. They were like vitamin C and vitamin B. And so I would sit for hours with her mum chatting about health. Like, why do you have that? And what’s that? And I learned this whole alternative way of looking at health. So as a home educating family, our kids are all born at home. The last of whom was breached. They’re non-medicated, prescribed over the count. It was scheduled, zip zero or nothing. And so when we were bringing kids into the world, I said, well, if we’ve got all of this part, so enough, we need to have the language, so enough as well. So I don’t want my child given that the first seven years of life are about the physical body and they’re going to create lots of health challenges as they go through life. I don’t want to keep using that word for the first seven years of their life of your sick, your sick, your sick. That doesn’t make sense. So I said to Randall, we’re just going to call it a health expression. And it’s a, you know, Sean, condition of expressing health. And all it is is that we have the dimmer switches on, but your body is always wanting to create health. And you get those little messages, those whispers that tell you that something’s a mess or something’s changing in the body and therefore be alerted to it. So if I give you an example, we always educate our kids from the physical, the chemical, and the emotional. And Anna, when he was about five years old, we were moving to New Zealand to Waikiki Island to live and set up, you know, leave practice in Queensland, but set up practice in New Zealand. And he had created a health expression. And I could hear him writhing in his bedroom. And I said to Randall, my husband, I’m just going to go and check on Anam. So when I checked on Anam and I knelt down beside him and I said, so, and on what’s going on, he goes, well, clearly I’ve created a health expression. I was like, good job, buddy. Well, what’s the health expression about? Remember, it’s always questions. What’s the, what’s the health expression about? I don’t know. I don’t know. Yes, you do. What’s it about? Physical, chemical, or emotional? And he said, well, it’s physical. I’m like, good job, buddy. Health expression, physical body, what’s the physical about? And he was like, I don’t know. I don’t know. And I said, well, if we just sit quietly, you will know. And then he said, well, you know, the skatepark you take me to, because we’d go out skateparking each day with home education, because we could do whatever we wanted. And he said, I said, yes. And he said, you know the ramp in the middle. And I said, yes. And he said, well, you know, I haven’t been able to get down it. And I said, yes. And it goes, well, I think I’m going to grow in my strength and I’m going to be able to get down the ramp. And I put my hand on his forehead and squeezed a little more, much like my dad had placed over my heart. And I said, do you think or do you know? And he said, I know. I said, great job, buddy. Health expression, physical body. You know you’re going to grow in your strength. And within two days, I adjusted him and he went back to sleep. And within two days, he was down the ramp. So how do we empower the children that are coming through? Or even as adults even are now connecting with this, that we are creating health expressions, physically, chemically and emotionally in all seven areas of our life in order for us to have a different and changing experience. And I think when we come from that, well, not I think, I know when we come from that angle, it’s amazing what we can do. So, so yes, I think that’s probably one of my unique aspects that I offer the chiropractor profession is this love of etymology and the love of words and how we can look at words and break them down. So for instance, James, if we looked inside the body, it would go through a hierarchy, right? So we’d go from systems to organs to tissues to cells to organelles to molecules to atoms to subatomic particles to vibrations to energy. And then we’ll get to light and light. We can break it down into a positive and negative, right? So we’re always going to have, we can’t have health without disease and we can’t have disease without health. There is always going to be that aspect of it. And when we look at the word chiropractic, we know that that from D.D. Palmer means done by hands, but if you look at the three letters of chiropractic, it actually is Chi, which is energy. So if we look at that within the system of the body and the hierarchy of the body, we realize that it is all, you know, the essence of life is movement and energy. And we are a bundle of that and our hands get to impact the energy that is circulating through someone for them to be able to have a different and changing experience. And I think that’s gold.
JAMES CHESTER (HOST): You know, it’s the opener. We believe in subluxation based chiropractic, done by hand. And if somebody has a sub, it’s less light, lux, asian expression. When somebody has a subluxation, it’s less light expression. And if chiropractic is dealing with the Chi and removes the interference and corrects the vertebral subluxation, now the chiropractor is applying a force done by hand to the vertebral column and removes the interference. And philosophically, the reason Dr. Ken said, I wanted to go to Palmer, I would go back to Palmer is because the philosophy is just like you’re teaching your boy, the body needs nothing extra in it. It simply needs no interference. Once the interference is clear, the light sources revived, the body has all the element within it now to heal. And I think that that’s a part where we have to understand like, allopathy has a place for like infirmary and when somebody has an entrenched illness. Obviously there’s a reason that hospitals are like one of the biggest markets in every major city. It’s because people believe in modern medicine. But if you think about like the health grade and the health scores of our nation over here in America, at least I can’t speak for Australia or New Zealand, but we’re failing miserably. We’re ranked 35. And if you lined up every American, we take I believe it’s 15, 15 times more medication than the next nine nations behind us. It would take the next nine nations to line up to take the amount of medication. Like you said, the tablet, it would take the next nine nations combined to take the amount of tablets that the American culture takes. But yet we grade as a score is 35th healthiest in the world of industrialized nations. So we’re actually really failing because we are subluxated, our health markets subluxated, the culture that perpetuates that market is subluxated. And if they just knew how great their body could feel, if they would get a chiropractic adjustment from the day that they were born to the last day of their breath. They could express life the way they were supposed to optimally. And then our systems would self correct. And it would course correct. And it wouldn’t be about money. It would be about quality of life, raising healthy families, not a pill of potion or lotion. It would be about total life expression, expressing life. And I think that that’s what you’ve summarized with that one conversation with your boy. And now we come to this realization that we don’t need anything extra in our bodies. We simply need no interference. And when you are studying that lot of paper that you smack down on the counter, that’s what let you on fire. You said what let me on fire was the nervous system was connected to all the functionality of the organ system was all connected to the functionality of the athletic performance. And when you can look at somebody from a very specific level and say, okay, where’s their misalignment in your spine? Now we can practice chiropractic. And I think that that’s the most vital thing that anybody could ever experience. And you wrote a book called the vital truth. And I think that that’s really important. And there’s a lot of proof in that. There’s a lot of proof in vitalism. And at that juncture, I’d really like to talk about, I know we’re well into our interview here, but talk a little bit about the books that you’ve written and how people, I guess, why did you write the books?
DR SARAH FARRANT DC (GUEST): We spoke a little bit about that, didn’t we, off the off air. So the vital truth, this one, I can show people that one, that one. I think that was written out of spite. I know that sounds really funny, but it’s now, I mean, it’s sold in over 34 countries around the world won a non-literary award, sorry, a non-fiction award, literary award. And I wrote it to prove to myself that I could write if I’m completely honest. Because I had this dumb, dunce and dyslexic label placed on me for so long that I wanted to prove that, no, I actually can write and I can express and I am good at that. And it was one of those, it was almost, I don’t want to sound cliche, James, like it was a channeled book. No, I mean, there was obviously structure to it and things that I put, but I wanted people to know about stories. So there was about 13 different stories that are in the book of people about their lives change as a result of having chiropractic. And only three or four days ago, I got an email from someone who said, I’ve just read your book, I used to go to a chiropractor and I thought XYZ about the chiropractor, but now reading your book, I realized I want to have regular care for myself and my son. So I get messages like that all the time and that’s what’s so fantastic. And the second book, The Health Illusion, is it Killing You, was a book that was written after our nanny in 2010, we had a nanny in our life and she had called Child Services on us and that threw us into the system and it took eight weeks to close that case. During that time, I wrote and wrote and wrote and because of the, like we were saying earlier, off-air, dyslexic mind always looks at systems, what’s the system in there? That’s why I did so well in physical education and chiropractic because their systems orientated. And that’s when I designed a third health approach. So I looked at this allopathic approach and then I looked at the alternative health approach because the alternative approach, remember that was when I was from like 10 until my mid kind of 20s and then I went into chiropractic. But as I was looking and researching and understanding the allopathic approach and the alternative approach, I found a whole lot of information that didn’t fit in either of those two approaches. So for instance, the word adjustment and the word treatment. And so I designed this whole other approach, health approach and I wanted an A because I want it to be allopathic alternative, what’s the next A that I can use so that parents would be able to understand it and even the profession would be able to understand it. And so I chose the word alternate. Now because I love etymology and the breaking down of words, I looked at allopathic. What does pathic mean? And when you look up etymology, it means remaining passive and that’s exactly what we do. We go to someone to get something to take something away and invariably that’s a treatment. When you break down the word, need to mology of treatment, treat means to deal with and meant means mind. So I’m just going to deal with your mind and create this illusion that is now saying that it’s not there anymore. And in fact, when we look at the word illusion, it’s a condition of keeping you ill if you look at the word backwards. So then I looked at the alternative approach and native when I asked people that around the world, lots of people say it means organic and it means, you know, natural and it actually means offering a choice. So in aspirin in the allopathic approach, you’ll get willow bark in the alternative approach. So it’s the alternative health approach is almost exactly the same minus the prescription of drugs and surgery as it is with the allopathic approach. You’re just offering something different. But everything else that and sorry, it really differs on to other things as well. Suggestions rather than a diagnosis is made and you get more natural remedies rather than drugs and time is given to you. If something is, you know, untoward within your body, the allopathic approach is like, you’ve got to do something now or it’s irresponsible. And whereas the alternative health approach is saying, we’ll give you time to go and consider what your options are. And then when I looked at the third health approach, which I had kind of pieced together, then the word Nate means inborn. So here we then have this triangle, right? So we’ve got the allopathic and the alternative and then the alternate and health is in the middle. And the more that you can empower yourself by understanding what each of these three different health approaches are, then you become like a health slider. You know, you can slip where you need to slip in order to, you know, constantly create the changes within your body and the adaptation to your life. But at the moment, if we turn the triangle, then allopathic is sitting at the top. And it’s much like the nutritional pyramids, right? It’s the standard American diet, which is the acronym for a sad diet. And it’s the same over here in the health professionals. We have too many people that are addicted to, you know, the drugs and the surgery. And as a result of that, they’re missing these opportunities to educate themselves from what health really is. And that goes back to the hijacking of the curriculum system in education, you know, the way things are done on TV, the way things are forced with all the propaganda, et cetera, that goes with that. But the more that we can empower people within this triangle and really understanding what each of those health approaches do and don’t do, then the more empowered people are to make healthy decisions for themselves and their family going forward. So I probably left maybe some viewers hanging on what the difference is with treatment and adjustment if I can just share this piece. So treatment is the word that is commonly used in the alternative and the allopathic approach, whereas chiropractic. And I get that subluxation is important to us. I really do. I’m the first one to raise my hand and go, yes. However, I think the word that sits above subluxation, I’m probably putting my head above the pulpit or I’m about to be nosed is the word adjustment. Now here’s why. When you break down the word adjustment, you get add means move to just means center and meant means mind. The adjustment moves the mind back to center. So we have this alignment once again with the thoughts and with the physiology of the body. And as a result of that, that’s when we can start to change in our views because one of the first things that I’ve noticed James with people in practice is that when you start with someone, one of the first things that they say and it’s usually in the first few weeks is I don’t know what’s going on, but I’m just thinking clearer. Things are clearer. And it’s designed that way because once we get the mind realigned, we are then able to go through the hierarchy of the body and have that peel away the layers peel away the layers peel away the layers. Yeah, so I thought yeah, I don’t know what I was going with that one, but I’ll stop there.
JAMES CHESTER (HOST): Well, it takes me back, you know, because the adjustment is such a fundamental part of the profession for the lexicon, for the languaging, and it really brings me back to the center of the word alignment. And you know, when I first started doing chiropractic marketing, I would meet people out in the public because I did 600 spinal screenings in two and a half years. And it was kind of like off putting to me that people would tell me, oh, I wouldn’t got my alignment today, or yeah, it’s been a while since I’ve had an alignment. And I’m thinking to myself, okay, I’m not going to take people to task on this thing about saying it’s an alignment, but almost it sounds better. Like it sounds better to be aligned than to be adjusted. And you know, I think that there’s a lot that we can still learn. And I still think that we’re really early in the profession. But that’s why I stand on the tenants that I stand on when we open the show up. We need to protect the sacred trust. We need to guard it while we need to protect freedom of speech in order to do so. And there’s an old saying that when you point one finger, you got three pointing back at you. And just when we think we’re right, I think we need to be a little bit more sensitive to understanding that a lot of times we’re wrong. So that’s how we make advancements in the future of chiropractic. And I think that a lot of times we let our egos jump into the way and say that we’re right. Our systems the best, our techniques the best, our schools the best, our coaching groups the best, where how can we all be the best when the profession is the best? And I think that that’s where we need to switch our reverence to and understand that chiropractic as profession can have a long future ahead of us. If we drop the ego out of it and earlier talking about like, you know, making sense of things to people through our language skills. And I’ve been mentoring a young man recently and I asked him actually yesterday he was sharing some of his plight with me. And I said, does that belong to you or does that belong to someone else? And he said, someone else. I said, perfect. So a lot of times we want to own the problem for someone else. We’re really, we should just set it down and go about making the profession stronger by creating more unity with the diversity that’s included in this profession. And I would recommend everybody that’s watched up to this point, reach out to five chiropractors in your local community, invite them out for a meal, get to know them, make the profession stronger, make some friends, support the chiropractic community and let them know that we’re all more alike than we are different. Dr. Sarah, your episode 523 of the Carole Hustle podcast.
DR SARAH FARRANT DC (GUEST): Thank you.
JAMES CHESTER (HOST): Thank you so much for being a part of this message with us today. Is there anything that I didn’t ask you? Do you like to share with your audience before we call it a day?
DR SARAH FARRANT DC (GUEST): Oh, I think we’ve covered a lot. We’ve covered quite a bit in a short time. So I’m quite happy to let that digest with the audience and see if anything percolates. They can always reach out to me directly or via you.
JAMES CHESTER (HOST): So if people do want to reach out to you directly, where can we send them to?
DR SARAH FARRANT DC (GUEST): The website would be best. So that would be vital dash well-being, one word and Facebook page, which is at one vital well-being or Instagram at one vital well-being or they can email on hello at vital-wellbeing.com.
JAMES CHESTER (HOST): Well, Dr. Sarah, thank you for the assets. Thank you for the connection. Thank you for everything that you’re doing to support the future of chiropractic today and for so many people. Just want to let you know that you are acknowledged. You are appreciated and thank you for being on our show today.
DR SARAH FARRANT DC (GUEST): Thanks, James. And thank you for all that you do and give to the profession. We are so blessed to have someone like you in our corner and holding the torch for us. So thank you for that.
JAMES CHESTER (HOST): Well, I appreciate the acknowledgement too and I will close out as I typically do by telling everyone out there. You’re just one story way. Keep hustling. I’ll see you guys in the next episode. Thank you, Dr. Sarah. Thank you. Bye for now. Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
Becoming a Leader Then Decide and Claim It with Dr Kathy Wendland DC – Chiro Hustle Podcast 522
Jan 01, 2024
Through her YouTube channel, websites, mentoring programs, and stage presentations around the world, Dr. Cathy Wendland has empowered over 7 million women and families to make healthy choices for their pregnancy, birth, parenthood, and for their family’s health.
Speaking on platforms around the world for the last 11 years has developed her greatest passion – teaching others how to find their voice, step up and lead. Highly sought after as a leadership, lifestyle and speaking coach, Dr. Cathy has worked with some of the most recognizable names in Chiropractic and hosts transformational mastermind retreats several times each year.
She is a 1999 graduate of Life University, holds licenses in 3 states, practices in Woodstock, Georgia, is adjunct faculty at Life University, and mentors students and new docs every day in her office.
You can see some of her work at WomensVoicesMatter {dot} com and YouTube {dot} com/DoctorCathy
TRANSCRIPT
JAMES CHESTER (HOST): You’ve made it to Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Let’s Hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 522 of the Chiro Hustle podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today I have the opportunity of interviewing Dr. Kathy Windland. If you want to hear a story about becoming a leader, then you have to decide and claim it. Welcome back. Stay tuned for this episode. This is another episode of the Chiro Hustle podcast. It’s 522 today. That’s the 522 episode of Chiro Hustle podcast. 5 and a half years in. Really excited to have Dr. Kathy on with us today. It has been some time. We had produced a documentary back in 2015 that she was a part of. It’s called Chiropractic the Documentary. If you guys want to see the full film, go over to ChiroHustle.com and say, I want the movies. So I saw her talking about chiropractic and children, and it really inspired me to ask her to be a part of our movie because I saw how passionate she was about chiropractic and kids. So I’m really excited to have her on for a feature episode today. But before we get into this episode, I want everyone to know the big why. Why do we do what we do over here at Chiro Hustle? First things first is the First Amendment. We’ve never censored anyone. So I think that that’s really important in today’s era. And the climate that we’re in today is people are in cancel culture and silence culture, and we’re still banning and things that would never exist. But that’s why we do this because we do believe in medical freedom and family health freedom. And those are things that resonate with me on a personal level. So I want people to understand that we need to fight for those things. We need to stay resilient when it comes to freedom of speech. And because of that, it got me thinking more and more about protecting chiropractic. And there’s this thing in chiropractic called the Sacred Trust. If you don’t know what that means, go search for BJ Palmer’s last words. Go do a search on your favorite search engine right now. Pause this episode and go search for BJ Palmer Sacred Trust, BJ Palmer’s last words. I guarantee you, you’re going to learn more about chiropractic than you ever knew before and why it’s so powerful and why we should protect it. Next, we do support and protect the subluxation based chiropractic. They’re removing this stuff from chiropractic schools. It’s blasphemy in my mind that they’re removing this lexicon and this languaging and this articulation of chiropractic history and philosophy. And then next, we also believe that there is any intelligence in all of us. And when that man or woman, the physical gets adjusted, it connects them to man or woman, the spiritual. And with that being said, Dr. Kathy, welcome to the show.
DR CATHY WENDLAND DC (GUEST): Thank you, Jim. Thank you so much.
JAMES CHESTER (HOST): Yeah, I told you we’d come out guns blazing, right?
DR CATHY WENDLAND DC (GUEST): I love it. I love it. You’re getting my blood going. I’m like, this is what we need to talk about. This is the stuff that matters.
JAMES CHESTER (HOST): Yeah. And you know, if I don’t say that stuff at the beginning, if somebody never listens to the rest of what we say from this point forward, they at least know where we stand as a show. Absolutely.
DR CATHY WENDLAND DC (GUEST): Yep. Set your principles.
JAMES CHESTER (HOST): I love it. Yeah. So I want this to be an opportunity for you to reintroduce yourself, if you will, as the chiropractor and how you got to where you are today, but this is a good chance for people, your patients, practice members, whatever you call them. I know every chiropractor has like a certain like vibe that they say who they take care of what they’re called, but this is friends, family, colleagues, students that you’re helping with down there at life, like they might know of Dr. Kathy, but who are you?
DR CATHY WENDLAND DC (GUEST): So I will tell you how I got into chiropractic because it’s a roundabout story and it was definitely not my life plan. It was not part of my goal. I was an aeropics instructor, personal trainer, super high level fitness competitor, and I got hit by a tractor trailer on my way from my photographer’s studio to the Hamptons for, you know, getting ready for Memorial Day weekend. It was actually, wow, May 18th of 1990. Wow. Gee. I don’t even, in 1991, look, you think I remember this, 1991, I got hit by a tractor trailer. At the time, I thought I wanted to be a personal trainer. I thought I wanted to be a physical therapist. I thought I wanted to continue modeling. Those are the things that I wanted to do. I wanted to keep teaching aerobics, keep competing, and physical therapy sounded like a great opportunity to me. And then I got into a core accident. And after getting hit by this tractor trailer, everything in my world changed. Teaching stopped, teaching aerobics stopped, personal training stopped, fitness competitive, all of that stuff stopped. And my world went from this high level athletic person to someone who bent over because I dropped my towel, getting out of the shower, and I got stuck there for three hours. Couldn’t pick up my towel. And my sister, when she came home, had to help me. And that was the lowest of embarrassing moments in my life. But during this time period, I went to physical therapists, massage therapists, orthopedic surgeons, biofeedback, neurologists, pain specialists, chiropractors. You name it, I went to everyone. And I realized very quickly, I did not want to be a physical therapist. I didn’t know what I wanted to do. I just knew that I wanted to help as many people as possible, but the most important thing they have in that to me is their health. So I knew that that was my life goal. It’s been my life goal since I was 17 years old teaching aerobics in Jacqueline on Long Island. But I didn’t know what that meant. I didn’t know how to do it. And I got in my truck and I drove from New York down to Georgia and I checked out three different schools. One of them about becoming a physical therapist, one about becoming a pediatric neurosurgeon and I checked out life college at the time. And walking on the campus of life college, something in me, right? I got goosebumps right now, something in me just felt alive. When we went and saw the gym, I was like, I feel this, I feel this. Even though the gym was this little rusty thing in the tree house, many of you know what the tree house is, it was this rusty equipment on a blue rusty rug, but I felt it. And then we went down the dissection hall. And as soon as I saw the dissection room, I turned to a friend that just coincidentally was on the tour with me, we didn’t know that we were each coming down here. And I looked at him and I said, I’m going to this school just like that. Within 10 days, I bought a house, I moved down here at 23 years old, didn’t know anyone, didn’t know where the school was. And I just literally threw all of my life’s intentions into this is what I’m going to do and figure it out while you’re here.
JAMES CHESTER (HOST): So during that time, did you get a chance to actually meet Sid and now?
DR CATHY WENDLAND DC (GUEST): I did, I did. I have such fond memories of Dr. Sid and Dr. Nell. And I was in school at the time when Dr. Sid would hold assembly every Thursday at noon. And there were some people who would complain and they would say, oh, the parking is horrible. I don’t want to go to assembly. You could barely get a spot. And I would say, this is BJ of our time. Like we are getting to sit and listen to our generation’s leader. And I will tell you, respectfully, we will never again in our profession have a leader like that. And the reason why is we have a lot of chiefs. We have a lot of different branches in chiropractic. But at the time from DD to BJ, we had Dr. Sid. And I was very proud to be part of the memorial service that we did for Dr. Sid on campus. But also, there are three headstones on the campus of life. And many people might not know it, but the headstones were actually built and installed while Dr. Sid was still alive. And the first one, obviously, is for DD. And it says, he dared to dream. Let me think if I get it right. Because DD discovered. So it might say he dared to discover where BJ said he dared to develop. And Dr. Sid says he dared to defend. And if you’ve ever heard me speak on some of the largest platforms that I get to speak on, I say, you know what, we had the discover, the developer, the defender. And now who are we? We are the distributors. We have social media. We have the opportunity to spread this idea, this paradigm, this profession to the masses if we don’t screw it up.
JAMES CHESTER (HOST): Well, to me, it resonates with the cliche quote is that if we don’t sing, then we’ll let the music die inside of us. And I think that when we think about chiropractic, we have to tell the story. And I go back a lot of times to this. And if anybody listens to my show, they’ll know that there was this profound moment in my life where I went to the first ever mile high chiropractic weekend out in Denver. And I was a guy working in a chiropractic office. You remember me from this point. I was on fire. I was a chiropractic biophysics traction technician. And I went to my first ever chiropractic seminar. And there’s a guy named Jill Borrio that was up on stage. And he just kept on saying, tell the story, tell the story, tell the story. And I heard it like a tornado siren. Like inside of my mind, like chiropractors just need to tell the story. They need to keep on telling people the truth about this amazing profession that it doesn’t cut it out, drug it out, burn it out. They just need to go tell people that it’s good for kids from cradle to grave. It’s good for the elderly. And like Eric Plasker, a friend of mine will always tell me chiropractic first, chiropractic second, chiropractic third, chiropractic and drugs fourth, chiropractic and surgery fifth, chiropractic and whatever intervention you’re going to do, make sure chiropractic is a part of it. But don’t choose one and not do chiropractic with it. So he was very clear to me when he like blasted me with that message. And I think that chiropractors need to get really clear and just continuously connect with the people. Like you said, social media, we have a vehicle for communication that if Sid had that, if BJ had that, if Dee Dee had that, if Reggie Gould had that, what would they have done?
DR CATHY WENDLAND DC (GUEST): Right. I think, you know, we’ve talked about how there’s not enough people accessing chiropractic care. We’ve talked about this for over a decade. If these vehicles were available 30 years ago, 50 years ago, 70 years ago, I don’t think that would be the case, especially when you understand about the Wilkes lawsuit and the percentage of people that actually went to chiropractors prior to the Wilkes lawsuit, there was a large percentage of people who went to chiropractors before the AMA started attacking our profession. And then the number dropped significantly and we’ve been working ever since to bring it back up. But I think in addition to telling the story, and here’s where a lot of sayings in chiropractic get confusing, people talk about tell the story and people talk about the safety pin cycle. But if you don’t actually teach our students what it means to tell the story and you don’t actually teach them what the safety pin cycle is, why it’s important and how to explain it to the public, it’s just rhetoric. And that I remember sitting in an event one time where there were 50 students in the room, the doctors had already left and it was the student evening. And there were a couple of people up on the stage kind of yelling at the students and admonishing them to tell the story and to talk about it and to talk about the principal. And I was standing in the back of the room and I’m watching students look as if they’re confused. And I finally stood up and I said, how many of you actually know what the principal is? How many of you actually know what the story is? How many of you know what the safety pin cycle is? So here we have people just rarasas kumbah about saying some saying, but never breaking it down for the students who are going out into the profession and not knowing what they profess. And so if you have students who can just repeat the words and regurgitate the one liners, but they don’t understand the principal and the foundation behind it, it makes it really hard for them to one, educate their public to build a practice on principal and three stay successful in chiropractic. So if they fail, they blame the profession instead of blaming their lack of understanding. So I think it’s super important that we educate our students, that we educate our young docs and that we as as people in the chiropractic profession yourself as well as people in the chiropractic profession that we stay engaged with what really matters, that we don’t just throw out a bunch of one liners, but we understand the meaning behind those one liners so that we can educate our people, so that we can attract our community, so that we can stay engaged with them and have the opportunity to retain them as patients because we’re delivering something of value to them, not something of value to us, something of value to them. Because after all, that’s what it always comes down to, it’s always about them, it’s never about us. And one of the things I teach my speaking clients is you have to get out of that mindset of with them, you know what’s in it for me, and you have to transition to tiny, their interest not yours. From with them to tiny, it’s a small change, but it’s a matter of saying this is what the people want and this is what they need. How do you transition them from that? You have to meet people where they are and bring them to an understanding of a greater level of health, of how the body functions, of what innate intelligence is, of why we don’t use drugs and surgery in our practices, not because we’re not allowed, but because we don’t see a value in that, because we see an importance in allowing the body to function at its greatest capacity, because our greatest gift that we give to humanity is connecting man to physical with man’s spiritual. There is no other doctor, no other therapist, no drug, no treatment, nothing else can do that, but a chiropractic adjustment.
JAMES CHESTER (HOST): You’ve made it to Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Let’s Hustle!
Yeah, you know, one of the guys I also learned from early on in my career, because I watched every video that Don Harrison put together, indeed Harrison put together. I watched all those developmental stages of understanding how the mechanics of the spine worked. And then I ran into this guy with a group called Everest. And his name was Barry Anderson. And he would always say in his messaging was, if we don’t tell them the truth about chiropractic, someone else will close them for drugs or surgery. Yeah. And that’s always resonated with me. And that’s why I went out from doing the movie that we had you in to working in a clinic to then going and doing 600 spinal screenings in two and a half years, because I was on fire to go tell people the truth about chiropractic. So we could save people’s lives. And then I understood that chiropractic did save people’s lives, but it has to be more than just rhetoric. It has to be more than just, you know, telling people one liners. You have to go out there and earn your position to say the things that you believe. And that’s what the difference maker is, is when somebody goes out and earns the ability to share the message and have so much conviction behind it, that they will stop everything to go help someone. And that’s why when you’re talking before the interview about dynamic essentials, the give love serve, that’s why that group is so powerful because Sid started it.
DR CATHY WENDLAND DC (GUEST): Right. Right. And Dr. Sid also started the GCC, which is Georgia Council on Chiropractic. And I’m very honored to still sit on the board. I’ve been sitting on the board for, I don’t know, seven or 10 years. You mentioned two names. And they’re the only two names of people that it’s actually brought me to tears when they pass. And one was Don Harrison and the other one was Dr. Sid. I first met Don Harrison as a student at CBP, you know, at one of the seminars. And I mentioned I had been in a really bad car accident. I was a student. Oh, gosh, I want to say I was already five or six years away from my car accident. And I still had migraine headaches every day. I still had low back pain every day. That was so bad. It was nauseating to the point where like I wouldn’t go on a roller coaster because I was nauseous every day from the amount of pain I was in. And I had Don and Deed and, oh, forgive me for forgetting his name right now. One of the other greats in our profession. The three of them were adjusting me.
JAMES CHESTER (HOST): Jason Yeager?
DR CATHY WENDLAND DC (GUEST): No, no, no. It’ll come to me. But the three of them were adjusting me and it was kind of like an example and they were showing like how off my posture was and they were doing mirror image adjusting. And they set me up with another student, Tommy, Dandres, and he was adjusting me for the next two weeks. And by about day 10, I wasn’t nauseous. By two weeks in, I didn’t have a headache. Now mind you, I’d had this for five or six years since my car accident, every minute of every day. Nozia, low back pain, unbelievable, like unbearable headaches where like my head just felt like it was in a vice and it was exploding. That changed my life. And I was already in chiropractic school and I was like chiropractic works. It’s just not working for me yet. Right? It’s just not working for me yet, but it’s working because it’s not about how I feel. And I always understood that concept. It wasn’t just about how I feel. I knew that my body was healthy. I knew that my body was strong. I just didn’t know why I couldn’t get rid of these nagging symptoms. And with Don, I mean, and, and deed and, oh, why can’t I think of his name? It’ll come to me. This changed. And I have the utmost respect for CBP. I’m a CBP, you know, I got my CBP certificate on the wall there from school. It’s what we do in our office. And I’m a huge advocate for it because it changes lives, the chiropractic changes lives. But this was the one technique when I started school that I felt it was the only technique that took into consideration muscles, ligaments, and tendons. And as a person with a huge fitness background, that was important to me. I wanted to make sure that we were addressing all components. So I’m glad that you mentioned those two names. But look, our profession is filled with amazing people. Amazing people. And we have such a gift to share with the world. We have such a gift that if more people knew what we knew, they would do what we do. That saying has been said a million times, but it’s, it’s true. If our communities understood what we do, they would want more of it. When they see our children grow up healthy and strong, unmedicated, non-vaccinated, completely, you know, open and outgoing and, you know, most of our kids are not shy. Most of our kids are brilliant. Most of our kids are energetic and athletic and just excel because of the lifestyle they’ve been raised in. When our community sees that, they want more of that.
JAMES CHESTER (HOST): Amen. Amen. Yeah. And so to go back in time, you know, a lot of chiropractors will always, you know, say, you know, I didn’t choose chiropractic chiropractic chose me. And I had no idea 14 years ago that I was going to be recruited to work in a chiropractic biophysics office. I couldn’t have made that story up, but it had such a profound impact on me because I was doing patient testimonials. And I was going around the country interviewing patients that were under chiropractic biophysics care. And I was talking to them, what was their life like before they started this type of treatment protocol? What was their life like during it, which was mostly challenging because it’s not easy. And then what is their life like now? So I’d ask these three questions and it was amazing. The amount of crying that I would get on these patient testimonials that were telling me about their stories just like yours. Like I tried everything. Nothing worked. I’d have to sit in a dark room because my migraines were so bad. I couldn’t pick my child up after the accident. I couldn’t do these things. But because of principled chiropractic care that restored me and studied the dynamics and the curve of my spine, now my life is back to what I wanted to be and better. Such a beautiful narrative, right?
DR CATHY WENDLAND DC (GUEST): It is. It is. And that should be the normal story that we hear in all offices. I think sometimes chiropractors, we get so numb to the chiropractic miracles that happen every single day. And they’re not the big jarring ones that we’re all hoping to happen in our office, right? We all love when somebody gets pregnant. We all love when somebody, their body starts functioning better. We all love when somebody’s able to have the energy to play with their kids again. But it’s the little stories. It’s the ear infection that cleared up before anybody even knew that it was there. Those are the chiropractic miracles that happen every single day. It’s the woman who conceived, before she even knew she had a problem conceiving a child, right? It’s the kids who excel on the athletic field because of their chiropractic adjustments. It’s the kids who’ve gotten their hearing back too, in my care, right? These are the things that happen all the time. And if we stay open to the miracles and we don’t get numb to them and we don’t just treat it like, oh, yeah, of course that was going to happen. Of course, I expected that to happen. I wanted to really celebrate it because these changes for these people don’t just change their life. It changes the lives of the people around them. It changes the dynamics of their family. It changes their relationships with their family members and their friends. When they experience these chiropractic miracles, they go out into the world as a better version of themselves. And that’s one of our humongous gifts to humanity that we can never would diminish that. It is so important.
JAMES CHESTER (HOST): Yeah. So, let’s go like to this. I know you do some work at life. I did. You work with students.
DR CATHY WENDLAND DC (GUEST): I do. I actually teach one of their final classes before they graduate. It’s one of the business classes. And we always start the class. I say to them, every question that you’ve ever had that you’ve complained that nobody’s ever answered, this is your weekend. If I can’t answer it, I’ll connect you to someone who can. And I have some pretty awesome friends in the profession that will either Skype in or zoom in or whatever or come in physically fly in to just do 15 minutes in my class, right? Just to just to pour into these students, not asking for anything back from them, just to pour into these students to say, you know what, you are part of our future. As soon as you as soon as you enter school, you’re part of this profession, but you are part of our future. And the more we pour into the future leaders, the better this profession is going to be. And the better direction it’s going to head in because the direction it can head in is up to the leaders. I mean, it’s politics on a professional level. So this profession can go one of many ways. And we just want to make sure that it stays in the right direction. Unsullied, pure, right? Guard it well.
JAMES CHESTER (HOST): Guard it well. So so what do you see coming in from these students that they are looking for support or questions of or those types of things? Like are you finding that are looking for business advice, adjusting advice? What type of practice they want to open up? Should they be an associate? Like what are you finding?
DR CATHY WENDLAND DC (GUEST): I am I’m shocked. I will say that respectfully to the to the students and to some of the leaders in the profession that the overwhelming majority of students at this point are coming out of school looking for a job. That’s their goal, which is and I say it’s shocking to me because in the 90s we went to school with the expectation to open our own practice. That was why we went to school. We knew that that was the goal, right? You might work for someone for six months or so just to get on your feet. But Dr. Sid always told us there will be a five to seven year lean period. He would say it all the time. There will be a five to seven year lean period. You will live at home. Your spouse will pay the bills while you’re getting your practice up and running. But once you make it through that five to seven years, your practice will be on autopilot. You’ll have referrals coming in. You’ll have your name established in the community. I’ve been teaching this class for the last 14 years since my son was born. And initially there were students who came to school because they had chiropractic miracles. There were students who came to school because they were raised in a chiropractic household. I was one of those people that I did not choose chiropractic, right? I was clearly told first day of first quarter by Dr. BJ Harmon in the first class when he had everybody in the room, 550 people. And he said, if you were born in a chiropractic household, stand up and half the room stands up. Do you have a chiropractic miracle? Stand up and the other half of the room stands up and I’m waiting for my turn. I’m like, okay, ask the question then I get to stand up. And he said, if you have no idea why you’re here, stand up. And I jumped up thinking 200 other people are going to stand up and I was the only one. And Dr. BJ Harmon, he says, I want everybody to look at that girl because she is going to be a great chiropractor because she didn’t choose chiropractic chiropractic chose her. So I’m okay when people don’t have a story when they come to school, but I’m concerned that they come to school because the guidance counselor told them they can make a lot of money. I’m concerned when they come out of school wanting a job, not a career, a job. If they want a career, that’s a different story. But a lot of them are coming out just wanting to know where can they make the most amount of money, not how can I impact the most lives? Where can I practice that I can deal with this certain specialty of the population that’s really meaningful to me as a student? I’m more concerned that they’re coming out wanting a job. And I’m concerned because there’s a lot of them coming out wanting a job and there’s offices that don’t necessarily have the means or the understanding to foster that new doc and help create a future leader. So that’s a concern to me and that’s a concern that I think we’re seeing it start to kind of level itself out in the profession because we’ve had so many students come out and not get the right job and get burned out in those positions that things are starting to change. We see a lot more groups coming together to teach people how to have associates or to teach people how to open their own practices or to eventually transition into their own practices. And I think what our students need is not what they necessarily say that they want. They say that they want the job. I think the reason a lot of them want the job is they don’t have confidence in their ability. They don’t have conviction in the principles of chiropractic and they don’t have a full grasp on the business aspect. So I think in chiropractic we talk about the head, the heart and the hands. We talk about the science, the art and the philosophy. If you don’t have all three of that three-legged stool, it’s going to fall over. If you don’t have the science, your art and philosophy, they might fall. If you can’t adjust, you can talk chiropractic all you want. But if you can’t deliver a great adjustment, people aren’t coming back in. So you have to have the business head, you have to have the heart, you have to have the hands for chiropractic. I think what’s missing for a lot of our students respectfully is that they don’t have all three so they view their only opportunity as to get a job. Don’t get me wrong, there’s some great students and there’s some really, really engaged students who they’re sitting in these classrooms over a weekend and they’re like, you know what? I have what it takes to open my own practice. Or they start the weekend saying, I am bound and determined to open my own practice or to open multiple offices or to bring other students in with me and open a group practice. So our profession can go one of many ways. Let’s just hope that we have the right people continuing to steer it.
JAMES CHESTER (HOST): Yeah, you know, this has been a very fun interview. I think that we’ve opened up a lot of channels of communication. We talked about where our origins came from. We talked about some of our loves for this profession. We’ve talked about some of the challenges for this profession, but we also talked about profound sense of hope for the future of this profession. And I think in summary, it’s been a long time coming for you to be on the Chiro Hustle podcast. So I want to acknowledge you and thank you for sharing. I also want to acknowledge you and thank you for making time for us today and to be a part of this larger family that we’ve created. We’re non-denominational. We’ve torn down every illusion that there’s a division in this profession and we’ve brought to the profession to gather stronger. We are weaving together a tapestry of chiropractic stories. And now you’re a part of that. So I just want to thank you once again for being episode 522 of the Chiro Hustle podcast. I know I sent a bunch of questions over to you that we didn’t cover almost any of them except for question one. But is there anything that I didn’t ask you today that you’d like to share with our audience before we say goodbye today?
DR CATHY WENDLAND DC (GUEST): If I can just encourage everyone that you are more than you’ve ever believed that you are, whether someone told you you’re not good enough, you’re not tall enough, you’re not strong enough, smart enough, pretty enough, whatever it is. If anybody ever told you that you’re not enough, if you have this internal thermostat that every time you try to move forward into success, something pulls you back, I want you to really investigate who told you these things and why. What was their motive? What was their fear? What was their failure that they thought they were trying to protect you from? And then investigate it and say, you know what, does that really hold true for me? Am I really too small, too short, too thin, too fat, too big, too small, whatever it is? And then look at yourself and say, if someone else can do it, I can do it. If anyone can do this, I can do it. And I want you to be willing to take the risks, be willing to put yourself out there, be willing to take the arrows because sometimes in leadership positions, we step up and we get shot with the arrows, sometimes they’re in our back, sometimes they’re coming at us from the front. But be willing to take those leadership positions in your family, in your practice, in your community, or even in the profession because we have such a gift to share with the world and it does no one any justice for you to shrink back. What we really need to do is own our greatness, own our experiences, own our life story and then be willing to get out there and put it out there to empower other people. Not because I need to tell my life story. Nobody cares about that except maybe my mom and my dad, right? And maybe someone who doesn’t like me cares about my life story so they can tear it down. But if it inspires someone to realize that there’s more within themselves, then I’ll tell it. If it inspires someone to go out and try something bigger, bolder, more daring, then your life story will matter as long as you make it matter to them. But when you start to own who you are in this world and you become authentically yourself, you can lead in your own way for your own causes. And then we’ll start to really change the world in a positive aspect. So if there’s anything I can ever do to help anyone that’s listening to this, it is always my pleasure to help somebody just to become more, to see more for your life, to be more, to do more to have more and to just enjoy your life experiences. And anytime you get the opportunity to reach back and help somebody, please, don’t bring them up to your level. That’s not enough. Grab that person, slingshot them further than you thought you could ever go so that when they get there, they can look back and say, wow, you need to come up here. And just always be helping each other be better and get higher in life and achieve greater levels of success. That’s part of what we’re here to do.
JAMES CHESTER (HOST): I’d declare it, become the leader. Well, I appreciate the final comments and the final message there. And I do think that we all have an innate intelligence that’s inside of us, that’s waiting to be acknowledged, it’s waiting to be released, and it’s up to us. So that’s why we do this show is to bring awareness to people that we’re more like than we are different and that chiropractic is so valuable and important to the advancement and development of mankind and humankind. As we move into the next 20 years, chiropractic is something that’s going to continuously become more essential and people are going to find out the big idea more and more and they’re going to start looking for chiropractic and the people that stood on the sidelines saying those people are this or that or that, they’re the first ones that are going to say, you know what, we need to change, we need to paradigm shift. And those are the people that have been doing it for the past 127 years. And I’m going to join them now. So we’ll just keep fighting the good fight, one spine at a time and keep telling the story. And with that, Dr. Cathy, you have a great rest of your day down there in the Atlanta area. And I look forward to the next opportunity to connect.
DR CATHY WENDLAND DC (GUEST): Sounds like a plan. Take care, buddy.
JAMES CHESTER (HOST): All right. So you guys are just one story way, keep hustling. That’s the end of the show today, episode 522. Bye for now. Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
Having Laser on the Brain with Dr Kirk Gair DC – Chiro Hustle Podcast 521
Dec 28, 2023
Dr Kirk Gair has been in private practice since 1999 and began using Erchonia cold lasers in 2004. He has worked with elite athletes of all levels and is an expert in laser methods ranging from simple point-and-shoot protocols to advanced neuro re-calibration protocols. The effectiveness of these methods has turned his office into a wait list, 100% referral practice, and has brought in some top-tier athletes from across the US from professional, college, and elite travel teams including players from: Super Bowl Champions, MLB champions, College World Series Champions, High School wrestling National and State champions and Record Holders, World Record holding and Gold Medal runners, and The Dodgers/Angels LADABC Fantasy Camp.
Since 2017 he has taught doctors across the USA, Europe, and Latin America (in Spanish) these laser methods both live and via webinars and livestreams. He has had research on laser therapy published in journals and has also been the principal investigator in clinical trials on a new type of laser. Those trials led to the first-ever FDA clearance for a Green and Violet laser for chronic pain. He lectures 30-40 times per year and is a highly sought-after guest on health podcasts and summits.
In addition to treating top-level athletes, he has also completed additional training in functional medicine and functional neurology under the guidance of internationally acclaimed Dr. Datis Kharrazian and has patients come from all over the world for help, including Canada, Hong Kong, France, and Denmark, for his expertise. Dr Kharrazian had Dr Gair introduced the concept of laser therapy for neurodegenerative conditions and TBI at the International Association for Functional Neurology and Rehabilitation annual conference in 2017. He has written numerous articles on laser therapy published in Dynamic Chiropractic, Chiropractic Economics, and European sports magazines and trade journals.
He appeared in Dr. Izabella Wentz’s documentary, The Thyroid Secret, which was seen by over a half million people worldwide. In it he discussed the cold laser methods he uses to provide support for patients with thyroid and brain issues. Dr. Gair’s methods were also discussed in Dr. Wentz’s best-selling book, Hashimoto’s Protocol. He also has a Facebook group for laser practitioners to help them with protocols and marketing methods that has over 1000 members and is rapidly growing. It is a free group and is called Dr Gair’s Laser Therapy Treatment & Marketing Secrets.
TRANSCRIPT
JAMES CHESTER (HOST): You’ve made it to the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Let’s hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 521 of the Chiro Hustle podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we’re going to be interviewing Dr. Kirk Garre. And if you want to hear more about having laser on the brain, stay tuned. Welcome back. This is another episode of the Chiro Hustle podcast. It’s episode 521 and today I have Kirk Garre on today. And today it’s going to be laser focused. We’re going to talk about all things laser. It’s not a pain-based system, it’s not an insurance-based system, it’s a cash model. And I want everybody to understand that the systems that he’s going to be talking today are some revolutionary, I think they’re green and violet-light laser technology that he has been a major contributor to bring into the market. So before we jump into this episode, I want to let everyone know the big why. Why do we do what we do over here at Chiro Hustle? Well, first things first is the first amendment, which is freedom of speech. We’ve never censored anyone here on this platform, which I think is huge. We do stand for medical freedom, family health freedom. Those are things that are, that’s who makes us who we are. We should be able to make choices as to how we take care of our bodies and our families’ bodies. And we should have the ability to speak about how we feel about those things freely and openly within our culture. We also protect BJ Palmer’s Sacred Trust with our show. If you don’t know what that means, go to your favorite search engine and look for BJ Palmer’s last words in Sacred Trust. And as chiropractors, keep guarding it. Guard it well. And then we also believe in subluxation-based chiropractic and support that group as well. And we believe in innate intelligence and universal intelligence. We believe that when man or woman, the physical gets adjusted, it connects them to man or woman, the spiritual. And with that being said, Dr. Kirk, welcome to the show.
DR KIRK GAIR DC (GUEST): Thanks for having me. I’m happy to be here. I think it’s great what you’re doing to share this information with doctors and patients alike. Great. A positive vibe throughout the whole community. It’s really wonderful.
JAMES CHESTER (HOST): Yeah, you know, I was kind of leading into that on our pre-interview chat, but we’ve done something that’s really unique in the chiropractic space. And it’s really turned on the walls of division. And I think that that’s something, if somebody’s listening to this, your friends and family and colleagues, patients, whatever, practice members, people are going to listen to this eventually. And they’re going to realize that chiropractors are more alike than they are different. And that chiropractors are out there giving, loving, serving. And I think that that’s really important for people to know that chiropractic comes from that zone, but also that this show is non-denominational. We celebrate the chiropractic profession because chiropractors are the ones that stand alone in this marketplace when it comes to not cutting it out, not drugging it out, not burning it out. And I think that that’s really important when it comes to chiropractors being a healing art. And it is a science, philosophy and art. So that being said, I know you do some really cool things with science and healing art. So why don’t we jump right in and tell us your chiropractic story and how you got to where you are today?
DR KIRK GAIR DC (GUEST): Sure. My story started when I was 16 and I was a high school football player playing on offense and defense as a quarterback, an outside linebacker, a kicker and a punter. And so a lot of stress on the back. I didn’t come off the field very much. And I had this back injury that kept nagging at me during the season and got worse every week. And of course, when I saw the team doctor, he just medicated me. And some of the meds were so strong that I was literally watching a video. This is back in the 1980s when you would rent videos. And I’m watching a video and I couldn’t understand English because the drugs were so strong that you just shut down my brain. I thought, okay, this is not good. So I stopped taking them and just played through the pain until I finally collapsed on the field in the final game. And then I got caught about the field and severe pain couldn’t hardly get out of bed, put on my shoes, take a share, et cetera. So they set me up a North Pole consult. North Pole does the briefest of exams with me. Never recommended the chiropractor or anything and told me I needed that surgery. I needed to have a few discs removed and to have my vertebrae fused. And then I was going to be in pain for the rest of my life. I’d never go back to playing football again. And I was going to lead a sedentary life and on painkillers for the rest of my life. And imagine I’m 16 and I hear this and I had dreams of playing college football. And so I felt helpless if there was nowhere to turn and somebody referred me to their chiropractor who was a great sports chiropractor guy. He got me adjusted and bam, within a month I was back out there and I played my senior year and I was one of the top quarterbacks in LA County and I was the MVP of my league and I went off and I played college football as well. And that was life changing for me. And I thought, you know what, there’s a lot of other kids out there who are in the same situation who were hurt and staring down potential of them telling that your life’s going to be drastically different and you’re never going to play sports because I think if I had followed that orthopedics advice, I probably end up, you know, a prescription painkiller at it and my life is totally different. So that inspired me to go to chiropractic school. And when I first graduated, I was working in a high volume type of an office. This guy who had been kind of like my mentor in school taught me, you know, the high volume stuff. I was doing all the spinal screenings. I was going toward a door. So I got my feet with a ton of adjustments there and then went off my own and I was doing workers comp for a while until in 2004, Arnold Schwarzenegger got elected through the Gabonetta of California and he was elected with the Health of the Chiropractic Association and he promised to help us a ton. Instead, when he gets into office, he dominated us and kind of carved us out of the work comp system. And that’s when I got really fed up with insurance model too. And I said, you know what? The next thing I do, I want it to be not insurance based and I want to do something where I don’t have to do so many screenings because it was a little tiring for me being out there all the time. I wanted to do something where I could really generate a lot of internal referrals with combining some technologies with Chiropractic with the adjustments I had learned. So I went to hear Dr. Dan Murphy speak up in Northern California. He was doing this seminar in Lasers and this was 2004. So I convinced my wife to come with me and at the time we were reinventing the practice because we went from doing really well with workers comp to having to reinvent it. So she told me, she said, all right, I’ll go with you in one condition. I know how you are. You’re like Jack and the beanstalk. You see a bunch of bright and shiny objects and you’re going to want to buy a bunch of stuff. It’s not going to buy a bunch of stuff. I said, all right, I promise. I’m not going to buy a bunch of stuff. I go in and as we walk in, they had this computerized range of motion and muscle testing device to assess our range of motion for the cervical spine and the upper extremities and muscle strength. And so they did this and then they lasered us and then remeasured it and I saw changes in range of motion and muscle strength. And that’s it. I was blown away and I heard Dr. Murphy talk about how you’ve been combining Lasers with Chiropractic since the 80s. One of the big things he was saying, he was a bigger opponent of saying that if nothing else, you’ve got to get a laser on your brain and use it every day because what it could do to reverse neurodegeneration and keeping that I thought was in line with Chiropractic philosophy was to enhance your function. And Dr. Murphy has an incredible brain. So I saw these results, saw my range of motion, muscle strength improved when I had no pain and that excited me. And I thought we stack this with adjustments. We could really optimize people’s performance. And so I thought it’s going to be easier to ask for my wife’s permission or forgiveness. And I opted for forgiveness and I got my Lasers and I came back to the room and showed them to her and she’s like, what did you do? You know, we’re reinventing everything. And why did you go ahead and get that? And I said, sit down. Let me show you what I learned from Dr. Murphy and how we’re going to combine this with Chiropractic. And this is going to help us to break free of the insurance model and go in more of a cash model. So that’s why I got started with it initially.
JAMES CHESTER (HOST): You know, hearing your story makes me resonate on some of the path that I’ve been on too. I was 16 years old playing high school football, punting and kicking. And we had this breakaway from the punt returner. And I went and tackled the guy and I hurt my shoulder. And I grew up in Davenport, Iowa. And my mom took me to Palmer College to get some x-rays on my shoulder. And I heard the recommendation on my high school football trainer. And I went over to Palmer and I said, hey, would it be okay if we also x-rayed his spine to see if he has any subluxations? Yeah. And my mom, I’m 16 at the time, she’s like, sure. So from that point on, I’ve always been, I was intrigued by Chiropractic. I didn’t become a Chiropractor. My path was to get into journalism and marketing. But I also, I always knew that when I was getting adjusted, I felt better. I always knew I performed better. And it took me probably another 25, 30 years before I tried a laser. So I think it’s really cool that we’re talking about laser today because I do think it has an edge for athletic performance.
DR KIRK GAIR DC (GUEST): It does.
JAMES CHESTER (HOST): And I think that we can jump into that conversation a little bit because I just like you wanted to go on to college and become an athlete and carry on my career through past high school. And I know that Chiropractic helped both of us. So how are you seeing laser and Chiropractic integrate with youth and performance?
DR KIRK GAIR DC (GUEST): It’s phenomenal. There’s like nothing out there that can touch the combination of them. I work with a lot of youth athletes because kids now are starting year round sports at the age of like five and six. And they’re becoming specialized in sports. They’re almost like little Yvonne Dragos, you know, where they’re, they’re, they’ll literally have kids who are 10 that have a speech coach, a hitting coach, a batting, you know, a fieldy coach, a throwing coach, et cetera. They’re doing all these different things together to try to enhance their performance. So it fits in with these parents philosophies. And we’ll usually have a kid come in initially for an injury is what they’ll usually show up for is that they got hurt on the field and they’re told that, you know, their season is done or something like that. And then really common ones are going to be shoulders. Like you said, like we’ll have kids recommended for surgery. And because we can do with lasers, when you get these on the body, they actually stimulate stem cells. So it stimulates your body to repair those tissues. So we’ve had kids who without their going to have surgery, not have to go in and get the surgery because the tissue has actually repaired to where there’s even one of the local orthopedic doctors in my town, where it prevents his patients from seeing me before surgery because he’s had too many cancer. So these kids many times will come in for that. And then they, because they’re so focused on trying to get into college, you know, they’re trying to do it in the legit way, not the Lori Loughlin way. Let’s fake some pictures. They’re actually trying to get seen with their performance. I tell the kids, listen, you know, we’ve got you out of this injury here, but now we’ve got to look at how do we prevent injuries from going back and also how do we optimize performance. So we’ll have them coming in regularly. Sometimes it’s weekly for their whole high school career where they’re getting laser and adjustment. And our metrics to see how they’re improving could be what’s the velocity can throw a ball at. And I tell the doctor who will come in and say, hey, you know, I don’t have any pain, but my velocity has dropped two or three miles an hour or a sprint. Who says, Hey, my time is off. You know, it’s I’m not running as fast as I used to. And so that’s where we can utilize the laser and have a system we go through and we’ll actually test the muscle and see with the picture, we’ll test specific, throwing muscles, see what’s weak or shaky and then laser over the nerve root or over the muscle itself. And you can see the muscle change its strength within a very short period of time. And then we’ll finish off with the adjustment. And I think the real proof for this is I have so many kids now that are division one athletes, one kid that won a world championship in the Pan Am Jr.’s game and set a world record. And that kid was amazing because he had these chronic hamstring pools. His mom’s a physical therapist, so she was doing all the PT on her. He’d been in some great chyros for adjustments. But what was missing was how to how to enhance the functional muscles with the laser. So when I stacked in the laser with the adjustment, it was like the peanut butter and chocolate together. And we got him to where he didn’t have those hamstring injuries in the door. And he goes down to the Pan Am games and sets his world record in the four by four hundred meters and wins a gold medal and then goes off to USC and continues to set records over there where they set two national titles and two records with that. So that’s what’s really exciting is you can see the kids with their performance. We even do a technique where I’ll laser on the brain while we do eye movement stimulation. So we get those neural pathways to fire and while we’re lasering at the same time, you can enhance that function. These kids now can see the ball better. So their batting average increases. And I think the biggest proof of that was I had one college athlete came in. He was an infielder and he was in for elbow tenonitis from throwing across the infield. And he was worried about Tommy John. We get the elbow straightened out and the dad jokingly says, can you do anything to help him hit a home run? Because his son had never hit a home run in youth baseball and pony leagues and travel ball and high school or in college. And I said, well, I do have a technique and we combine this with the adjustments that can get him to see the ball better and have his mechanics better. Let’s try it out. So we did it on him the very next day. He had his first ever home run and then was in the junior college game. And he almost hit a second one out and his dad was so excited. He’s like, dude, we’re going to do this every week on him because that batting was so different. And when you get those kind of results like that, the word spreads like wildfire to where everybody starts talking about, oh, you’re some voodoo doctor. It’s amazing what you did to enhance my kid’s performance, to throw the ball harder, to run faster, to hit better. And it makes it exciting because we have a real youth-based practice. If you come into my office, it looks almost like a pediatric practice to where I’d say probably 70% of my office is kids college age and younger, which is exciting because we’re creating the next generation of people who are in level chiropractic who are looking at utilizing this for pretty much everything in any injury and also for performance enhancement.
JAMES CHESTER (HOST): You know, this opens up a lot of conversation topics for me. When I was that 16 year old kid, I was also doing high level training called Frappier Acceleration. And it was a high level plyometric training that I was doing in speed training on these like super treadmills. And we did this thing called a cheetah club and you had to sprint 18 miles per hour to be able to get the cheetah club like certification. And had I had the laser treatment going on along with the chiropractic care, I bet that I would have been able to sprint faster and faster. And as it was, I was sprinting 21 miles per hour, which was pretty cool. And it put me on the radar for like college soccer because that’s what I want to do. And like when you got a kid that can like burst speed, you know, and beat people off the line and get to a ball and you could just imagine what they’re going to do with the ball and be able to do whether it’s pitching or whether it’s hitting or whether it’s picking it. So when you have like athletic performance, that has an edge to it. That’s really cool that you have a practice like that.
DR KIRK GAIR DC (GUEST): Yeah, it’s huge for that. And what’s great is I can back it up with research studies too. So one of the things we do is we give the parents and the coaches this handout that talks about laser therapy for performance enhancement. And in this study, it showed that using low level lasers like this one, you’ll see this one’s the green environment that you mentioned here. You can probably see it better on my shirt here. But it increases ATP production, glutathione, nitric oxide. And they said that when they compared these two groups of athletes, the ones who got laser versus the non-laser ones, the laser ones, it was that they had taken performance enhancing drugs but didn’t have any side effects. And they actually in their conclusions, they said laser enhanced muscle muscle mass, muscle strength and recovery time. And they said, we’re not sure that should be allowed in the Olympics because it gave these kids an unfair advantage. And as chiropractors, we already know how great chiropractic is for improving your mechanics and communication between the brain and the nervous system. When you stack these two together, it’s so cool that while I’ll have coaches bring in all their star athletes on a regular basis and booking out their appointments in advance because they want their little extra advantage with their kids, I still play in flag football tournaments. I bring my laser out there and I laser myself and my teammates in between games to enhance the performance. And if 53, I can still throw a football hard nut that it whistles.
JAMES CHESTER (HOST): You’ve made it to the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Let’s hustle!
JAMES CHESTER (HOST): Well, a couple months back, I had this kid from Oregon. I mean, Jordan Gorman on the show. He made a movie called The Aligned Athlete. It was about how chiropractic was helping with Olympic based athletes and world class athletes. I think it was the O’Brien dude, Dan O’Brien. I don’t know. He’s in the movie and Justin Gatlin’s in the movie, but it shows how chiropractic was having a positive impact on world class performance. You’re talking about this patient of yours that went on to perform the Pan Am games. Every single person that gets adjusted, I’ve always said this. If somebody practices a chiropractic lifestyle, I’ve never met anybody that had a worse quality of life. Whether it’s for elite athletes or the desk jockey or the stay at home mom, it’s only going to improve people’s lives. I guess this gets me to a position where I have a really interesting question. Over time, have you worked with athletes? Have you noticed a decline in posture? I mean, we have smartphones and technology that’s constantly in their faces.
DR KIRK GAIR DC (GUEST): Yeah, definitely. We have, I mean, I don’t see it as bad with the athletes because it’s interesting. It’s like there’s two groups of young humanoids. You’re the athletes who are, they’re extremely focused on everything. They’re more dialed in, I was an athlete in the 80s and we didn’t think anything of nutrition. Our weight training was all over the place. These kids are very dialed in. So they’re focused, they’re almost like little mini pro athletes. There’s even an elite academy by my office where their schooling is all based around their athletic activities to where they do everything. It’s like they work out and they meet with their team in the morning and then they do individualized studying in the afternoons. So those kids come in, their posture’s good. Their diet is better than most of the other ones. I still do notice them because they’re on their devices. They do tend to have more anterior head care agents and some shoulder protraction. Where I really noticed is when I walk on the school campuses to do sports physicals and I look at the non athletic kids, those ones look a lot of their bodies in their posture. Look like they’re in their 70s and 80s. You watch them as they walk, they have a poor arm swing, their hand tone. Look at their hand tone and you’ll see now a lot of kids, there’s a softness to their hands, they kind of move like this when they’re walking because they have poor cerebellar function. Because what do they do all day? They’re not outside riding bikes and climbing trees and playing sports. They’re gaming all day or they’re on TikTok and they’re watching videos and we’re trying to make videos all day. And so they’re not developing their brains and we see this devolution where their posture is just anterior head carriage. You’re seeing a lot of humps here in the upper thoracic region and poor muscle tone throughout. Where even some of the kids will be not overweight but they’re squishy. They have no muscle tone. So we’re really seeing this with a lot of kids these days and it’s alarming to me that we see this. So I will point it out to them when I do see them coming into the office if they’re a non athlete or if we have it with an athlete, hey, we got to make sure your posture is right because that’s telling you what your brain function is like. And you see an old person where their posture is declining, a young person whose posture is poor means their brain has not developed properly as well too.
JAMES CHESTER (HOST): Yeah, you know, a lot of times I heard it said that it’s called nursing home posture. And kids are expressing nursing home posture. And I’ve heard it called digital dementia. And kids aren’t developing well and they’re not getting that self esteem either because they look like they look and feel old and they’re like, yes, 12 and 13 years old.
DR KIRK GAIR DC (GUEST): Absolutely. I think one of the scariest ones I had was I had a kid in my office and I love playing video games. I’m a gamer but I try to limit my time. I’m talking with this one kid about games because he’s got a shirt on and I said, oh, do you like playing video games? And he said, oh, well, yeah, you know, usually when I come home from school, I watch four hours on what is it, Twitch or or or or or or or steam. I think it is. And I said, wait a minute, you watch video games? Yeah, yeah. I watch this one guy. I love watching play. He said, well, do you actually play? Oh, no, I’m not any good. And I thought, how sad is that that this kid is literally sedentary lifestyle watching someone else playing a virtual game? And that to me is just the saddest thing. And he’s not the only one. I know a lot of these kids will sit and watch, you know, YouTube videos and TikTok videos for four to eight hours a day, which is just to me, that’s really terrifying for the future.
JAMES CHESTER (HOST): Yeah. And I’ve experienced that. My best friend growing up, his son was watching somebody else playing Minecraft. Yes. And I’m like, what are you doing? All you do is listen to like this whiny ass kid like complaining about this game and getting killed and stuff. And I’m like, this is weird.
DR KIRK GAIR DC (GUEST): It’s really weird. I’m like, are you learning this to get past the level? No, I don’t play it. My art. It’s just for entertainment. Just for entertainment. Yeah, I don’t get it. So yeah, I don’t get it. But going back to these athletes, what’s really cool is when we use the lasers and especially with do things getting laser on the cerebellum and we’ll stick them on a vibration plate. And you can really see that posture change very quickly because now we’ve activated different neural networks in the brain. We’ve put more energy into the brain with ATP. So everything’s firing better and that posture is better. The breathing is better. You stack that with lasers and you see enhanced outcomes for these athletes. And then their parents come in. That’s the cool thing is afterwards the parents will be like, hey, you know what? I got this going on. Can you see me as well? And that’s where combining the laser with the adjustments, it creates this internal viral marketing and within their team and with their coaches. Because if I have like a coach in my office and I work on them and they can feel how much better they perform as a weekend warrior, they want to send all their athletes into me because the biggest fear that coaches have is that they go to the pediatrician. What’s the pediatrician going to do? They’re going to shut them down for four to six weeks, tell them to take ibuprofen and it does nothing to fix the underlying imbalance. They know if they send them into me, I’m going to assess their spine and look to say, hey, they have a pelvic imbalance, you know, how any kind of subluxation is going on there. And then what’s happening with the communication between the brain and the muscles that we’ve got to affect with the lasers and enhance the performance. And we’ll get these kids back out there sometimes in a few days or a week. And you know, it spreads like wildfire.
JAMES CHESTER (HOST): Well, back in the day, you know, when we were kids, you know, you got a little bit on me, but when we were kids, like they would have scoliosis checks for us.
DR KIRK GAIR DC (GUEST): Right.
JAMES CHESTER (HOST): And I think they need to go and just do regular postural checks with kids so they can give recommendations to their parents on how to raise healthy kids because we know that when somebody has a forward head posture, it crushes their cervical curve. And not only that, it gives them less vital lung capacity. Like I know that because if I always tell people, do you think that your head positioning with your posture has an impact on your breathing and people have no idea? Then I said, okay, put your head out as far as you can and take a deep breath. It’s a struggle. And I say, go put your head back over your shoulders and take the same deep breath and take, you know, do it again. And it’s like, whoa, like you can actually see the respiration and improve. So why wouldn’t an athlete want to have better posture? Why wouldn’t parents want their kids to have better posture? Because it’s better functionality for the whole body.
DR KIRK GAIR DC (GUEST): Absolutely. And it’s a good point you bring up there about the scoliosis screens. Now here in California, they still do those, but here’s where the problem comes in. You’ll have these nurses that will, or nursing assistants that will do it at school. And they’ll see just like a pelvic tilt and they’ll diagnose that as a scoliosis. And then they don’t give the kidney recommendations like, hey, go see a chiropractor. This might be corrected with an adjustment. They’ll just tell them, well, we are modern to do this every year to see how the curve progresses. And once it gets bad, then they’ll do surgery on you. But they don’t talk about anything about adjustments. They don’t look at the fact that the cerebellum affects those intrinsic spinal muscles, which can affect the way that the curve starts to go as well too. So when you affect the brain with adjustments and with laser on the brain, you do cerebellar exercises and you adjust them, you can have these kids now have, you know, get rid of these, you know, these improper curves that they’re diagnosing as a scoliosis. And you can change the outcome of the rest of life, like you said, so they don’t get that organ compression and don’t get the poor respiration.
JAMES CHESTER (HOST): You know, a lot of what we’re talking about, I think every parent in the world needs to hear, you know, I think that I think that every parent deserves to have access to this information. So my ask is for everybody that listens to this episode to share with your parent groups, to share with your patient base. So that’s a big part of our show too, Dr. Kirk, is to have people to have people that listen to our show, that’s how people can get back to us. They just, they just hit the share button. They send this to one friend, two friends, three friends, five friends. And now the next thing people know is they’re finding resources because of Chiro hustle that they can, that they can learn from. And I think as an educational depository, like this is something that’s really important for the culture of chiropractic is chiropractors in general have a hard time promoting other chiropractors, but when it comes to doing the right thing, chiropractors are always first in line. So whoever listens to this episode, please hit the like and share just because there’s a mom or dad out there that needs to hear this message.
DR KIRK GAIR DC (GUEST): Definitely. And as you’re talking about moms or dads, what’s a really cool thing is that with these Erconia lasers that I use, we actually have a quadruple blind study on kids with autism. And this showed amazing benefits with these kids, quadruple blind versus a red light being used as the control of the placebo device on there. And we saw amazing changes in their behavior and their cognitive functioning submitted to the FDA. FDA sits on it and says, well, you know, the results look too good. We need you to redo them. So they were redone and resubmitted and they have these had these since 2018 and has not approved it yet for autism treatment. Yet you see them rush these drugs to market very quickly because, you know, that it’s good for the stock market. That’s good for big pharma. Whereas this is something that helps kids that are noninvasive and we utilize this as an off label treatment in my office where we’ll have kids with reading disorders or with autism or different behavior disorders. We’ll use the lasers. These are non thermal lasers. So they are safe to use on the brain, not all lasers are things you can use on the brain, but the non thermal ones that are low power, you can definitely use those safely. And we’ll even have kids just read, do whatever they’re weak at while they’re under the laser. And they’re reading comprehension and reading function actually improves. And then their behavior tends to improve. And then when you talk about kids posture there on these devices, a lot of kids have a very short attention span and one kid who had a 12 second attention span. He’d watch a YouTube video and then move to the next one, next one. So what we did with him, he was a kid with autism, is we sat him in his dad’s lap. We laser him while he would watch videos because that’s the only way he would focus. And three sessions, three 10 minute sessions, we got him from a 12 second attention span to a six minute attention span. So thinking about how huge it is for that kid now when he goes in and he’s working with his special tutors to be able to now have a six minute window to try to help this child versus a 12 second window. And this was done with combining the lasers plus we do the adjustments as well. And then we talk about nutrition. We talk about the healthy lifestyle to affect the whole human being for their whole life.
JAMES CHESTER (HOST): Well, I’m going to go back to a couple of things you said about the pediatricians and the people doing the physicals for scoliosis is the unfortunate truth is that those people have been captured by the medical industry to actually they’re doing harm. They’re destroying lives by not doing the right things. And that’s why I’ve been supportive of chiropractic for the past 14 and a half years because I always saw chiropractors is doing the right thing and staying alone. And in the face of medical tyranny, chiropractors still stood up and said, no, we checked, detect and correct, and retrieval, subluxations. We allow the body to get, you know, a realignment of the spine taking pressure off the nervous system. And actually me being a non chiropractor, I’ll tell everybody it does boost immunity. And that’s the thing that the whole system that captured America and all the medical professionals would not admit. So when we’re at this type of cultural conversation that has a validation to the future of our advancement and development of the future generations, it’s something that needs to be discussed and it’s something that needs to be, you know, openly had a conversation on because, you know, there’s so many people out there that are just, they would jump on this, like all in, if they knew, right, if they knew, but they’ve been, they’ve been walked down the line and told after every episode of every from the doctors on TV to the next thing, what was it back in the day, ER was a big thing on TV. So we’ve been raised anatomy. We’ve been fed every step along the way that the only people to listen to are doctors. And every time that they have a chiropractor on modern media and any type of like representation of a chiropractor, they make them look like some type of like outlier. And I think I think that we need to bring the power back to chiropractic because chiropractic is a standalone profession that’s been serving people for 127 years. And that’s something that, you know, I’ll die on the hill for that because I think that the future of our people, we need to have somebody that’s going to represent us and stand against the system. And that’s something I was really excited about our interview today because I knew that you’re doing stuff with laser and that helps with the development and the enhancement of lifestyle.
DR KIRK GAIR DC (GUEST): It does. And it helps with the immune system as well too. So when we look at like this one here, which is a combination green and violet, the violet, there’s numerous studies available there, index on PubMed talking about how violet lasers can help the body versus let’s say COVID for example, there’s, if you’re going to put menu type in violet and blue lasers and COVID, you’ll see numerous studies, but no one never talked about them. And you’ll see them changing things for even things like MRSA, 92% effectiveness rate against even MRSA. And you see these things that are on there. And as you talk about like the difference between some of the mainstream things, that’s where I have one of my first laser miracles was really showing a difference between major mainstream versus what I was doing. This was like in around 2004, I just got my laser and I had a patient come into me with what I call the Princess Leia line where she shows up and she’s like, help me, Obi-Wan, you’re my last, not only hope. And so she came in because she had been a princess on a homecoming float for her high school. And she’s in high heels and she’s in the back of a flatbed truck. And the teacher who was driving and thought it would be funny to do quick stops and starts, you know, and make the kids fly around. Well, she rolled her ankle. She’s doing this. And so she went to Kaiser over here in Southern California by Los Angeles afterwards and they diagnosed her with an ankle spray and they said, four to six weeks should be fine, rest ice compression elevation and use these crutches and you’ll be fine. Like if she was in my office, I’d get laser on her right away and we’d get her better between 35 and 70 percent faster. But she had that going on. She shows up in my office six months later. She had been at Children’s Hospital recently and Children’s Hospital looked at and they said, we can’t figure out why you have this problem in your leg. We’re basically all the way up to her mid thigh. Her leg was cold. It was purplish red and it was extremely painful to the touch. Any kind of touch would feel like razor blades on her. And they told her, well, we don’t know what this is or why it happened, but we are concerned you’re going to get gangrene. And so what we need to do is do a mid thigh amputation. So imagine they didn’t put this girl through any types of therapy. Never recommend anything else, but they’re going to cut off her leg and commit thigh at 16. So how much has this changed the rest of this girl’s life? So she and her mom are in my office and they say, you’re my last and only hope. No pressure there, right? I just barely got started with lasers. And so I said, all right, well, I don’t, I, at least it can the laser help. I said, I don’t know, but I know it won’t hurt you. The laser does more than just pain. This actually stimulates repair of the nervous system. It increases blood flow. It dampens inflammation. We’re going to do this and we’re going to do some adjustments on you as well too. So I stacked the laser on her leg while I did other therapies and then finished her off with adjustments. Within three weeks, she had a complete resolution of her symptoms to where she beforehand, she had to have all of her pant legs cut off with the mid thigh. She couldn’t sleep under a sheet because that would, that would just cause extreme shooting pain. And she’s now totally normal. She’s excited to go back to Children’s Hospital and show them which better she is. She walks into Children’s Hospital, they’re shocked to see her wearing a normal pant leg, no crutches because she’d been on crutches for six months. So she goes in there and they said, wow, this is amazing. And she said, she and her mom said, yeah, I went to this chiropractor. She did low level lasers and adjustments and I feel fine. Guess what they said in the face of this clear evidence? They said, oh, no, no, no, lasers and chiropractic. They can’t do anything. You either had a miracle like a spontaneous recovery or we misdiagnosed you, but hey, good thing we didn’t cut your leg off. So that really blew me away because I’m thinking never something where if I’m on the other end of this, I see a patient of my change like this, I’m calling that doctor and saying, hey, what did you do? What did you do here because I’ve never gotten a result of this, but no, they never called. I’ve had it where I’ve had patients, kids go in for surgeries. One girl who had a terrible triad. She had a meniscal tear ACL and MCR tear. She was supposed to be out for nine to 12 months after her surgery. We did a laser on her, got her adjusted. She was back wrestling and competing in three months and her surgeon and her peaches were blown away because they said no one had ever gotten cleared for a sport after that surgery any sooner than nine months. And with our combo, she got cleared in just over three months and went on to win her league championship as a high school senior instead of missing her whole senior year like the, or the pediatric surgeon said she was going to have to. So they see this clear evidence. And I think it’s a travesty that they don’t look into it and don’t look into what we’re doing as chiropractors and as we’re doing, combining nutrition and laser. And if not incorporated their office, at least recommended, give their patients an option for that. And unfortunately, I do have some orthos now who are starting to do that. But years in the past, they would actually say no. And one of the orthos for visit is for bits, his patients from CME before surgery because too many of them have canceled surgeries on him because we’ve been able to get them to heal up and not need the surgery. And that to me is a travesty.
JAMES CHESTER (HOST): Well, Dr. Gar, I appreciate you being on with us. Your episode 521 of the Chiro hustle podcast. I know there’s a lot of stuff we could have talked about. And a lot more topics we could have taken a deeper dive on. But I appreciate you sharing so openly about laser and about being in practice for the past 24 years. Yeah, and about everything that you stand for and what you’ve been doing. If people want to connect with you or join your laser group, we can send them to.
DR KIRK GAIR DC (GUEST): So if they’re a health care provider, they can go to Dr. Gar’s laser therapy and treatment. Sorry, Dr. Gar’s laser therapy treatment and marketing secrets. If you just type in Dr. Gar’s, that’s G-A-I-R apostrophe S, it’ll pop up because I have a very rare Scottish name. So there’s really almost no other Dr. Gar’s out there. If they’re a patient, they can join my patient group, which is just Dr. Gar’s patient health and performance secrets. So they’re welcome to join either of those groups. One is based more for doctors who are either using lasers and want to enhance it or who are looking to learn about it. You’re welcome. Whatever laser you use, you’re welcome to join my group. It’s a great community. We have over 1100 doctors in there and the doctors will post questions. Hey, how would you use a laser to support this condition and we help each other out and refer people back and forth? Hey, I got a patient who’s got a family member in Saskatchewan. You got to need money over there. It would be a random place and we might have a talk who’s over in that area. So it’s a cool place to come in and then in my patient group, they can join that and learn about different things in addition to chiropractic as well as lasers and nutrition to help keep them optimally functioning, to maximize performance. That’s what I’m focused on is performance optimization. I’m interested in that. I’m not interested in just maintaining things. I’m interested in making humans the best human they can possibly be with a combination of chiropractic technology and nutrition.
JAMES CHESTER (HOST): Well, Dr. Kurt Gare, thank you for being on our episode today.
DR KIRK GAIR DC (GUEST): Thanks for having me. It was a pleasure.
JAMES CHESTER (HOST): Yeah. We’ll have you back on in the future.
DR KIRK GAIR DC (GUEST): Sounds great.
JAMES CHESTER (HOST): Awesome. Well, I’ll close out by telling everyone you’re just one story way. Keep hustling. I’ll see you guys on the next episode. Appreciate you guys. Bye for now. Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
Conscious Health Practitioners with Dr Therese Perdedjian DC – Chiro Hustle Podcast 520
Dec 25, 2023
Dr. Therese Perdedjian, Chiropractor is drawn to the healing arts, ancient wisdom, Vedic mathematics, scientific knowledge, and combines them in her teachings. Her teachings acknowledge that thoughts and environment simultaneously interact resulting in a current reality.
Completing both her undergraduate and masters in Chiropractic at Macquarie University and Doula and childbirth and parent educator at the Australian Doula College and Business degree at Newcastle University. Dr Therese Combined all her knowledge and founded Conscious Health Practitioners to help chiropractors bridge the gap between a clinician and running a profitable practice. Her programs include Patient Management Accelerator, Personal Momentum Accelerator, and Childbirth education for practitioners, and childbirth education for male practitioners.
In the past, Dr Therese has organized several chiropractic mission trips to Armenia and currently leads BGI seminars in Australasia.
TRANSCRIPT
JAMES CHESTER (HOST): You’ve made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiro Practic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Well, that’s hustle.
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 520 of the Chiro Hustle podcast. I’m your producer, Luke Millet, and here’s your host, James Chester.
JAMES CHESTER (HOST): So, today we have the opportunity of interviewing Dr. Tress Padigian. And if you want to hear about conscious health practitioners, stay tuned. Welcome back. This is another episode of the Chiro Hustle podcast. Today we have Tress Padigian on, coming in from Australia. And I think this is going to be super dynamic. There’s going to be a lot of stories that we discuss. One of the main takeaways I want everybody to learn today from our conversation is chiropractic and community. Maybe not just chiropractic community, but maybe the community of where you reside. I think there’s a lot of things that we’re going to discuss today that’s going to really open a lot of people’s eyes, ears, and hearts to where the profession is today, where it’s going. But before we do all that, I want everybody to know the big why. Why do we do what we do over here at Chiro Hustle? And by the way, this is episode 520. So I’ve been saying this for quite some time. We protect freedom of speech. We’ve never censored anyone. I think that that’s a highly valuable aspect of the Chiro Hustle podcast. Number two, we believe in family health freedom and medical freedom. We believe everybody should have freedom of choice. So valuable. Doesn’t matter where you live. Doesn’t matter what your color, creed, or religious backgrounds are. It’s really important. You should have the say as to how you take care of you and your family. Then we do protect BJ Palmer’s sacred trust. If you don’t know what that is, go and search for BJ Palmer’s last words. You’re going to learn so much more about Chiropractic than you ever could have guessed that existed out there. Then we do support subluxation based Chiropractic, innate intelligence, and universal intelligence. We believe that when man or woman, the physical gets adjusted, it connects them to man or woman, the spiritual. And with that being said, Dr. Tress, welcome to the show.
DR THERESE PERDEDJIAN DC (GUEST): James, thank you so much for having me. And thank you for all you do. Thank you.
JAMES CHESTER (HOST): Well, I appreciate the acknowledgement that the reason I’ll just tell everybody, just the reason I started this was to tell Chiropractic stories. It was never to make me the focal point. So a lot of times people start podcasts because they want to share their importance with the world. I wanted to share something that was important with the world.
DR THERESE PERDEDJIAN DC (GUEST): Chiropractic it is.
JAMES CHESTER (HOST): Yeah, and I think it needs more heroism and needs more heroes in it and it needs people to do it for the right reasons. And I believe that that’s the message behind our show and the ethos in the programming is I get to tell your story. And I know that this is possibly a reintroduction to people in your life, your friends, family colleagues, patients, practice members, people in your community, and they’re going to say, whoa, so that’s who she is. So without any further, let’s tell your chiropractic story. And how did you get into this beautiful profession?
DR THERESE PERDEDJIAN DC (GUEST): My chiropractic story. Would you believe I had no idea what chiropractors did, James?
JAMES CHESTER (HOST): I would believe it.
DR THERESE PERDEDJIAN DC (GUEST): Yeah, no idea. And had a friend at the time and I said, what does your dad do? She said he’s a chiropractor. Why don’t you book yourself in and say? And I went, OK. And so I actually booked myself in, like really just booked myself in. And I went to my initial consult and it was so amazing because like he’s just sitting there and you know, we’re discussing my health, we’re discussing my body. He’s saying these things, he’s like, oh, you’ve got to sweet tooth. I’m like, how does he know I have like the biggest sweet tooth in history? Like, how does he know? And he’s like, oh, you know, your digestive systems like this. I’m like, how does he know? And then he’s like, oh, you’d be quite sensitive skin. And I’m like, I’m sitting there. And I’m like, wow, this guy’s a real doctor. Like, that’s what was going through my head, my really young mind, right? Anyway, and then right then and there. So then he gives me my first ever adjustment. Now, this man was a master at what he did. OK? And I’m so blessed to have had this experience. I get in, so lying. And then he puts this gentle touch on my neck. And then I have this realization. OK? I have this realization that I’m responsible for my body. I’m responsible for my thoughts and I’m responsible for my life. So I get up. I’ve got this silly, like the most ridiculous smile on my face. Like, I’m just something in me just changed. It woke up, I tell you. And it felt like I was walking on water. And I was like, this is a gift. You’re passing it on. Like, I just had this clean message that this is a gift that you’re passing it on. And yeah, then I was like, where do you learn this? And so he says, palm a college, right? So I’m in Australia. And I’m like, oh, oh. So I’m like, oh, I have to make my way to the United States. Because I didn’t think you’d learn it anywhere else, right? Anyway. And then I did a research. I found out that there’s universities in Australia that taught it. But I remember thinking, why didn’t my mom tell me about chiropractic? Like, why didn’t my dad tell me, like, how come no one goes to a chiropractor? Like, hello. So that was my chiropractic story. And then I never went back, by the way, for another adjustment. Like, I did not needed no clear plan. I went straight into university. And what was interesting was, can I share this bit? What was interesting was, I wanted to hear scientifically the wisdom that I experienced in my body. Like, I needed to actually understand. And I thought I was going to go and listen to the healing arts, right? And I wanted to learn everything that I could of, you know, all the natural stuff that the body did. And chiropractic school has its education, which I think is awesome, because it allows us to be clinically trained. And however, I was still looking for something. I was like, I needed. So I went and did a lot more further education. If anyone ever came out, I would go and listen, because I was just grasping on that to really understand what did I experience? Like, what happened? What woke up within me? And yeah. And then I got that. I got that when Sue Brown came out. And that was really, really cool. So then, you know, I went on that trajectory.
JAMES CHESTER (HOST): So the BJ Palmer once said, once you get the big idea, all those follows. And I think that first adjustment might have been your big idea. And you mentioned Sue Brown. Let’s talk BGI for a little bit, because I think it’s something that makes you unique in this world. And I don’t really know a whole lot about it, except for there’s some ancient wisdom with the geometry of our bodies. And chiropractors can help take disconnect out of the field of somebody’s body when it comes to this energetic work and reconnect people. Is that right?
DR THERESE PERDEDJIAN DC (GUEST): Correct. I’m like, it’s such a big thing. So I’m like, yeah. Can we take it back? Can I just take it back a little bit? And it’s like, look at the word chiropractic. It’s actually a loose term, right? It can be anything from the earth to like such a physical thing to anything of like the spiritual realm, OK? Like anything in between that, right? It’s a spectrum. Most things are a spectrum, right? So it’s this big spectrum. And for me, I felt like I had experienced all that in one in this one most beautiful adjustment. And this practitioner was an SOT practitioner, right? So in my head, I’m like, SOT, that’s it. Chiropractic, I’m solid kind of thing. But what I really enjoyed, so one of the things with biometric integration is it’s looking at bio living things. The geometry we talk about is the sacrogeometry, which then is actually acknowledging that, you know what? There’s all these patterns that are repeating. And on a macroscopic or a microscopic level, we know this. The patterns that we do day to day, or whatever it is, or the patterns we see in the body, how we act, the behaviors we do, the relationships that we have, those sort of patterns. And then integration is seeing everything as a whole. So there’s this big interconnectedness. And when we’re adjusting someone, how is it that we can see the potential and this interconnectedness so they can actually see the potential in themselves? And so I think that that for me was so profound. But before when you were sharing the idea of a subluxation, Sue had her definition of, she’s got some really awesome papers out there. And one is subluxation, the potential energy theory of subluxation. And when she talks about that, she acknowledges that, yes, we’re a biomechanical being, you know, we’re experiencing life in this physical body. We’ve got our emotions. She also then goes into the electromagnetic field. And I’m like, that is really, really cool. Because how many other people actually talk about the electromagnetic field? Not many. And also, I also see the adjustment, James, as a metaphor to actually describe the things that we can’t describe, if that makes sense. Like the things that are not palpable with our touch, but are palpable on other sensory perceptions. So.
JAMES CHESTER (HOST): Yeah. Yeah. Based on what you’re sharing with me, I’ll just give you my first BGI experience. Go for it. It was probably in 2017. I was down in New Mexico. Mm-hmm. And I was adjusted, and somebody did the BGI work to me. I don’t know how you, what you phraseology use about it. But somebody did the BGI. They applied the concepts, James. They applied the concepts of BGI to me. It was the first time I ever cried from an adjustment.
SPEAKER_03: Mm-hmm.
JAMES CHESTER (HOST): And I was weeping, like emotionally weeping because of what had been the layer. I mean, they explained to me, it was like they removed a layer. But we could go deeper. And I was like, well, that was pretty intense. But I think that they did a great service to me because ever since then. I never went back to that place.
SPEAKER_03: Mm-hmm.
JAMES CHESTER (HOST): I never went back to that. Place that when they applied BGI to me.
SPEAKER_03: Mm-hmm. I applied the concepts.
JAMES CHESTER (HOST): The concepts. I never, but I never went back. I never went back. And actually I healed a lot from it. I don’t share a lot of personal stuff on the show, but it was about abandonment. My dad left me when I was five. I really don’t tell these stories. My father left me when I was five years old. And I always had this abandonment tendency inside of me. And ever since then, I never looked back at that. It really made me feel that part of my life. Started to get some healing. And I think that I learned that day that chiropractic can be ausius or it can be energetic. And I think that what I learned that day was really what chiropractors say that they do. They help with three things, thoughts, traumas, and toxins. And I think the greatest subluxation to most people is energetic. And then they get tension patterns. As you said, they get patterns, but sometimes it becomes tension patterns. And then they get wound up and that sucks and that’s painful. So a lot of times people don’t know how to unmanifest what they cling to. And somebody else that’s really good at this stuff needs to help decode that and allow the body to remove that mental subluxation or the spiritual subluxation or the generational trauma, you know, the stuff that’s like embedded inside of us, the identity subluxation. And I think that when a chiropractor applies it the right way, it could be a GONSTED move. It could be a TRT instrument. It could be a diversified. It could be the flying sevens for all I care. But when somebody gets the chance to like actually receive care, it changes the whole dynamic of the person that’s the receiver. Period. Just like yours. It sent you to chiropractic school.
DR THERESE PERDEDJIAN DC (GUEST): Keep talking, James. Yes. I tell you, it’s interesting, I think if someone comes and I’d never ever see them, but then they’re inspired and they go on their trajectory of what it is, I’m like, my job done. Period. I’d rather see someone once, only ever once in my life that meant I did my job, then continually seeing them.
JAMES CHESTER (HOST): Well, chiropractic is business also. Sid Williams would always say you need to have your business hand over here and your adjusting hand over here. And I think that if anybody knows who said Williams is he was the founder of Life University, Life College of Chiropractic down in Marietta, Georgia, which is now the largest chiropractic college on planters. So kudos to Sid for creating that movement for chiropractic to protect the sacred trust and pass the torch to the future. So I think that he did a great job. But when you think about chiropractic becoming business, what would you recommend to practitioners to build a practice?
DR THERESE PERDEDJIAN DC (GUEST): This is, you know, I actually grew up in a family business.
JAMES CHESTER (HOST): I did not know that.
DR THERESE PERDEDJIAN DC (GUEST): Yeah, so at a young age, all I ever did was family business and my first degree was actually a business degree and I made it in marketing because I thought I was going to go and open up all these franchises, you know, it’s going to be all that. And then I had my first year of adjustment. So what was interesting was, so I’m just sharing this so I can get on to, I can pre-facing my, what you call it, my hands. What you call it, my answer. When I got into chiropractic, I went, I need to know how a chiropractic business functions. So I was a CA for five years and this, the practitioner was amazing. She would send me everywhere for CA training. Like I went to the States three times as a chiropractic student to actually learn CA training. And then I would do, then I did, you know, practitioner training. So I knew how to handle the front end of the management side. And then when I became a clinician, then I had to figure out how to actually, you know, do all the clinical side. And what set me up was actually really understanding how important the front end was, because me as a clinician, I can do my job, right? And so the first thing was being in a, just being comfortable with a small business and the ups and the downs that it goes through. Like we had, we lived in a very seasonal location. So, you know, seeing it, you know, quite hard where this is the money that we have for the whole year. It’s like, oh, okay. So you saved or you invest or whatever it is that you do. But coming back to this, your question specifically was, can you ask the question specifically again?
JAMES CHESTER (HOST): Tell what advice would you give to someone to get more new patients and convert them to care.
DR THERESE PERDEDJIAN DC (GUEST): Yeah. Cool. And this is like about where you are in your practice and how many years you’ve been out, how dedicated you are in the field of your care. And I’ve done them all where I’d be like, say to someone, hey, come back when you feel like you need to come back or come back in two weeks, right? I’ve done it where you need to see me twice a week for the next 10 years. I’ve done packages. I’ve done a whole bunch of stuff. And one of the things that I want to tell you when it comes to conversion is really detach from actually converting because you don’t need to convert anyone. If you’ve done your job as a clinician, they will convert then and then however they want to convert, right? It doesn’t mean it’s your style of converting. Okay. That’s the first thing. Second thing is if you have, if you want to make profit and if it depends what your definition of actual profit is, okay, just because there’s money coming in. It doesn’t mean it’s profit. So let’s say the definition of profit is this is how much cash I actually have to play with. And, you know, I’ve got no more expenses, no more overheads, nothing. Like, this is literally, I can do whatever I want with this money. I can burn it hell if I want to burn it, right? And so if we’re talking about just profit, then charge what is actually you’re supposed to charge, not what you think or what the mainstream is or what other practitioners like charge. You know, charge your actual worth. Like, know how, know what it is that you bring and charge that. And when you’ve got all those ducks aligned, you’ll actually see it’s quite easy. You’re going to get very easy referrals. You’re going to say to your clients, hey, I do want to work with you or you’re not the best person I actually want to work with. So I think it really, it really depends what, you know, what are you converting to? What do you want them to convert to? Do you want them to convert to this big premise of chiropractic? Do you want them to convert so you can get money? Do you want them to convert for whatever? Tell them. Well, be honest.
JAMES CHESTER (HOST): I think when you get clear.
SPEAKER_03: Yeah.
JAMES CHESTER (HOST): With how you want to practice and the model you want to live in. Then, in that point, you can, I think it’s called the law of peripheral returns. When you know what you want, that comes to you.
DR THERESE PERDEDJIAN DC (GUEST): Yeah.
JAMES CHESTER (HOST): When you know what you don’t want, it stays away. And I think that when people understand that and they get clear, really, really clear with how they want to take care of people. Those are the cases and those are the people that show up to them.
DR THERESE PERDEDJIAN DC (GUEST): Well said, and that was a 12 year journey for me, James. So, you know, for some, it’s really clear. For me, it was actually a 12 year journey to really go. Wow. And it was playing around. What do I like? What do I not like? You know, wow. So, yeah, but spot on. Do you know, I don’t know if I shared with you. I founded this group. It’s called conscious health practitioners. And I have a six week training on that really to go. What like, who are you and what is it that you want to bring? What world do you want to live in? Who do you want to attract? And it goes through all that. And I just really love how you actually just. Give that synopsis just then it was perfect. I’m going to take it.
JAMES CHESTER (HOST): I like to speed stuff up for people.
DR THERESE PERDEDJIAN DC (GUEST): Yeah, I’m taking that if that’s okay. For sure. I guess for the end of it.
JAMES CHESTER (HOST): So, let’s talk a bit more personal and let’s talk about how are you taking care of yourself. I mean, I know chiropractors provide service. They take care of people. They’re working as many hours or as little hours as they want to. But when it comes to you and your personal life, what are you doing to stay healthy? What are your favorite activities and what are your, what does your family do?
DR THERESE PERDEDJIAN DC (GUEST): I really like this question and it’s interesting because I think where I live now has made me really just to kind of go inward. And so one of the things I really do for my health is actually go inward and just be. So, it’s not to get distracted by TV or news or anything like that. So, there’s a lot of that that’s been cut out of my life. So, ask me what’s been going on in the world. I will tell you, I actually really don’t know. And sometimes I’m like, you know, it’s a double edged sword because sometimes it’s really cool. Like, I’m like, I don’t need to know that. And sometimes I’m like, oh, yeah, I missed that one. I should have kept up with that, right? So, the first one is cutting out destruction. The second thing, this is going to sound really, really random, but a cat came into my life. And so, having that has just been, I cannot explain it in many ways because I’m not an actual animal. Animal person per se, okay? Let alone cats. Like, if you would have said trees, you’d be with a cat. I’d be like, hell no. Ew. But this cat comes into my life. And what’s really interesting, it’s just how profound, you know, I can’t even explain it, but it’s like, you know, you get to show your love to someone and this thing. It’s like, it’s unlimited. And so, that’s the only way I can explain it. I don’t have more words to it at the moment, but that has been quite profound. And that’s actually quite healing. Healing to go, wow, I can actually show this love, however way or form it comes, right? It’s not going to be going, oh, I don’t like it that way, or don’t do this, or don’t do that, or, you know, there’s no words that are said back. It’s just, they don’t like it. They’ll walk away and you’re like, oh, yeah, okay. Cool. And then they’ll come back, right? So, there’s that. When it comes to the physical body, there’s, I go through phases. So, this is really interesting. I really go through phases of what my body’s telling me. So, it’s actually listening to my body. So, I go through phases where I do stretch and tone classes, then it’s like, right, we’re stretching, and I haven’t done that in the last year. And I’m like, oh, I think my body’s telling me it’s time to get back into it, right? So, it’s not just doing it for the sake of doing it. It’s, oh, I think my body needs this now. I’m primarily vegetarian at home, and then when I go out, I’ll be like, give me meat, right? I need meat right now. And it’s like, oh, okay. So, my body, like, so, okay, what do I need to eat? What is care for me right now, right? So, there’s all those different waves and at the end of the day, to complete it, it’s like, what do I need? What do I need for me? What do I need right now? So, they’re the things I do to actually take health. I actually deleted all the apps off my phone. That was another one. And then I reinstall them, and then I delete them again, and then I go, no, I don’t need that one. So, you know, it’s a, where am I at? But I don’t punish myself.
JAMES CHESTER (HOST): You’ve made it to Chiro Hustle! Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiro Practic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Well, that’s hustle.
DR THERESE PERDEDJIAN DC (GUEST): Yeah, I do digital detoxes.
JAMES CHESTER (HOST): Most of us are saturated with too much. And I think I was talking to somebody earlier today, and they said that the amount of stress that we incur in one month of life, like our grandfathers and grandmothers and great grandfathers and great grandmothers, they incurred that stress over a lifetime. So we’ve evolved into these adaptable people, but we’re constantly bombarded with distractions. And we’re constantly attached to something, you know, my friend, I’ll just go on a little tangent. My friend called the cell phone, a Ouija board, because a Ouija board is a yes, yes board. It’ll tell you whatever you want to hear. It’ll tell you whatever you want the answer to be. And that’s how I look at the cell phone is it’s it’s the yes, yes device. It’ll tell us whatever we want to tell us. And if we don’t want it to tell us, we stay away from it. So I think that it has a lot of power. There’s a lot that you shared with, like removing the connection. Yeah, I think it’s healthy for people to digitally detox from things that demand demand the attention. And it becomes very unhealthy because we lose connection with having coffee with friends. We lose the connection of taking a hike with somebody. We lose the connection of being present when we’re eating with somebody. You know, so I think that energetically, you’re spot on, like, it’s got to be, it’s got to be managed better. And that is mental health. And that’s something that I can really, you know, appreciate about your answer.
DR THERESE PERDEDJIAN DC (GUEST): Do you know what’s really cool is living somewhere that has no phone reception. And so no one can get to you anyway. My internet reception is really, really bad. So it means I don’t I can’t, you know, my emails, I check every other day or every third day. And yeah, it’s at first it was really hard though, James, like for two months, I had nothing. But then they were the like, I look back. I’m like, I’m so grateful that I had those two months because it made me prioritize how I actually then engage in however I do engage.
JAMES CHESTER (HOST): Did you find yourself, did you find yourself reading more books?
DR THERESE PERDEDJIAN DC (GUEST): Okay, see those books. Can you see the books? Yeah. Okay. Two of those. Yeah, I read and I read them back to front. Like I read, you know, everything, even to the index. So yeah, yeah, I’ve read two of those shelves. I’ve actually read front to back. And I think I’m doing when it comes to not audio books, but actual reading. And I’m probably one of the slowest readers, by the way, because my comprehension isn’t that great. Well, wasn’t that great, it’s better now. I’ve read about 17 to 18 books a year. And that I can’t tell you how huge, like that’s huge for me.
JAMES CHESTER (HOST): So yeah, that’s great. Yeah. So a plug for Arno.
DR THERESE PERDEDJIAN DC (GUEST): Oh, yes, I’ve seen this book.
JAMES CHESTER (HOST): I just got the book two days ago. And I’m into the second chapter. Yeah. Arno Bernier. Thank you for creating this book. I’ve already feel enlightened. He signed it hand hand delivered it to me at the Sherman College has passed the weekend. Oh, yes. And I can’t say enough for people to actually picking up something physical. And actually spending time with the text and getting to know it. And really, really powerful about not listening to something and not watching a video on something, but actually taking your time with it. It’s a very slow method, as you said, but it’s also the most fulfilling method. The past two years, I’ve read a daily devotional every day. And I think that when people really want to like get to know themselves, they have to get to know slowing down enough to integrate. Text to I to knowledge. And I think 17 books is really amazing. The most I did was last year I read 22.
DR THERESE PERDEDJIAN DC (GUEST): That is pretty cool. That is pretty, pretty cool.
JAMES CHESTER (HOST): So we’re probably going to go over time, but I want to get to make sure that we do touch on the questions because I heard your reverence at the beginning of the show. And one of the things I wanted to talk about was community. And I would say, what are your favorite ways to stay connected to your local community?
DR THERESE PERDEDJIAN DC (GUEST): Let me just go back and when you say local community. So I moved where I moved to three years ago now in May, May the 15th will mark three years. And I moved on a community by the river. And so what is interesting is, I knew a lot of people would talk about community. And I never experienced it. And I thought it was like a bit of a, oh, yeah, that’s just people saying stuff like no one has actually no one really gets it right. And just backtrack, I came from a very big family with both my mom’s side and my dad’s side would get together every weekend. Like it was just like one big thing. So for me, family was like the start of a community, like how they interacted was how I envisioned community to be right. And anyway, so I get to the river. And what’s interesting is, you actually need everyone. Okay, you see what everyone’s role he is, and it is such a eclectic mix of people, right? You don’t get a choice. You don’t get a choice of who comes and saves you when you need like when you are when you need help, like, you know, when you’re like, this is life threatening, I need help. You don’t get a choice when like so there’s a snake that comes that lives on my roof that comes down on my deck. Okay. I don’t get it. It’s like one of my neighbors will come. I just need to shout out. I’m like, hey, whoever come will come. When there’s something happening with my boat on the river, you just send out a text and whoever comes will actually just come. All these different personalities. Okay. Some of them, I’m like, hell no, I wouldn’t even say hello to you. Like, we would not interact in the city on a day to day basis. Like, you know, just we would our lives would not interact period. But what I understood was, wow, a community is really seeing what each person brings and why they are so important. Right. And so, you know, we go from the high end executives to, you know, the people who are in the medical field who are surgeons to the producers film and the producers, all the people to the other end who were recluse, you know, who don’t want to know who’ve been incarcerated many times. You don’t want anyone, you know, just so you’ve got that big spectrum. And so it’s really interesting in how you actually start to communicate in different ways and, you know, communicate and community both have the commune word in it. Right. Wow, community for me local community is when I’m communing when I’m with you. I’m actually with you. No matter who you are. And it’s not an effort. Like, I don’t have to go out of my way to actually then, you know, be nice. So I don’t want anything from them. But what I do know is I am there for you when you need a new or there for me when I need if that all works out.
JAMES CHESTER (HOST): Cara project principles. The body needs the body needs nothing extra in it. It simply needs some interference. Yeah, when we clear up the interference, the bodies is self regulating self healing organism, like relationships. Mm. When they get clear once again. Then the major premise is connection. And it’s always to do the right thing for people. And if people keep doing that, we’re more like than we are different. And that’s what resonates with me about the chiropractic space is we are more like than we are different regardless if we’re a farmer, regardless if we’re the producer, or just take that in for my minute. I just like, by it again. We’re more like than we are different. Yeah. Yeah, and that’s the download that God gives me is the skill to listen. And then to make the moment to tie it all together and to be poignant with it. And it’s really the secret behind this whole thing is I get a chance to hear and listen and then recall it. And that’s the beautiful thing about journalism and when it’s authentic. This is what happens. We’re more like than we are different. And here’s another chiropractic one keep smiling. You know, I think that people don’t know this, but they used to incarcerate chiropractors for practicing with that a license. And their hunger strike was to keep smiling, no matter how they persecuted you, no matter what they put upon you, no matter the sentencing, no matter the fines, no matter the fees, keep smiling. And then we do stand on the shoulders of giants, because those are the people that gave you the ability to have a license today. So we do need to protect the sacred trust.
DR THERESE PERDEDJIAN DC (GUEST): Thank you to say that again, those are the people that allowed you to have a license today to totally agree.
JAMES CHESTER (HOST): But their mantra was to keep smiling. No matter how much they grinded those people down. And actually what they did is they adjusted the guards and jail. They adjusted the judges. They were adjusting the other inmates. And that’s why BJ Palmer said if we could adjust everybody and all the asylum’s, we’d set them all free. Mm. Because it was never about a physical subluxation.
DR THERESE PERDEDJIAN DC (GUEST): The freedom is in the mind. Yeah.
JAMES CHESTER (HOST): So as we continue. Yes. All right, that’s a keep going. We’re down the road a little bit. We have three more questions left. Okay, let’s go. 20 years from now. Where will the chiropractor profession be and where do you see it going yourself?
DR THERESE PERDEDJIAN DC (GUEST): I’m saying, I don’t know. I’d have to sit and really think about this one because I want to say I actually don’t know like I don’t have a. Yeah, I was like nothing there for you, James. It’s not. And I don’t think my brain thinks in that way, which was really interesting.
JAMES CHESTER (HOST): Well, I look at it as a fair answer, but I look at it from this perspective. If we don’t take action now we’ll settle for nothing later. And chiropractors are going. If they don’t stand together and become more unified. Then we’re going to have to create a campaign to save the chiropractors. So we have to keep the principles alive and the philosophy alive and the art and the science alive within the profession. We can’t we can’t allow outside interest to come in and to manipulate the languaging. The philosophy and the education. We need to keep it. Chiropractic.
DR THERESE PERDEDJIAN DC (GUEST): Yeah.
JAMES CHESTER (HOST): And I don’t want to judge people for how they practice or what they choose to do what therapies they do, but chiropractic is chiropractic is chiropractic. And that’s that’s my takeaway when I’ve done over 1200 interviews and asked me stuff. And somebody comes to me and they’re like, I don’t have an answer for that.
DR THERESE PERDEDJIAN DC (GUEST): I’m like, well, okay, I’ll fill the blank for you. Is your response? Well, I think he just I think he made me realize I think, you know, when you’re in it and sometimes you don’t, you don’t see. And so I, as you were sharing, I’m like, Oh, wow, this is what I actually do. Like, I actually go to say spiritual networks and I share about chiropractic. I didn’t know chiropractic was that and I and I share from my aspect, right? I share, I share using seminars. I share, you know, leading BGI in Australia. That’s that’s pretty freaking awesome. Right. And I do my little bit in that when it comes to workshops for my clients, you know, my workshops are called sacred healing. And I get in there and I’m like, well, this is my definition of chiropractic. You know, you guys want to know this. This is what I’m here. This is what I’m here. So I do do my bit. And I think what’s actually really exciting. So if I say, here we go, James, I’ve got the answer. Are you ready? I’m sharing in 20 in 20 years time is practitioners being able to express how it is that they actually practice and not be scared. There we go. Freedom of speech, as you said, unity through diversity.
SPEAKER_03: Yeah. Yeah.
JAMES CHESTER (HOST): Yeah. So as we march down towards the wrap of the show, two more questions. Who are some of your heroes and name one person you would love to sit and talk with for an hour.
DR THERESE PERDEDJIAN DC (GUEST): So, there’s a lot of heroes is a lot of inspirational artists or there’s a lot of artists that inspire me. James Terrell being one with the light. There’s Iris Apple and her fashion. They’re quite eclectic mix. It’s not just one, you know, I don’t have like one stream is that there’s a lot. And if you say, who’s the one person who would you sit down? It’s really, it’s really interesting you, you were sharing about your dad before in the abandonment and before you were sharing that your mama to. And I think, you know, my heroes are, I hear over my mum and dad as corneas cringy that way sound. And sometimes I don’t feel like I give that enough time just to actually sit and be with them. Like it’s easy for me to be with others. And yeah, I’m actually going to say, so I’m going to say to, I’m going to say actually see it with my mum and dad for an hour. H that’s two hours dude. And just be with them.
JAMES CHESTER (HOST): You know how to do that. How do what they like to do.
DR THERESE PERDEDJIAN DC (GUEST): Yeah. You don’t have to like. You don’t have to like. I can do James.
JAMES CHESTER (HOST): You don’t have to like it.
DR THERESE PERDEDJIAN DC (GUEST): Yeah.
JAMES CHESTER (HOST): Just do what they like to do.
DR THERESE PERDEDJIAN DC (GUEST): I would say it’s actually, how I turn it that question is, is really like get into like really listen and be present.
JAMES CHESTER (HOST): Yeah. Honestly, I’ve heard all the answers to this and. Yeah. Caropactically speaking. Yeah. I would like to meet caropractor number one.
DR THERESE PERDEDJIAN DC (GUEST): You’d meet Dee Dee. Yeah, I would actually make D.D.s. I think it was the third one. I would actually like to meet that’s third. Well, I think I think it’s the second or the third. Yeah.
JAMES CHESTER (HOST): I would like to meet chiropractor number one and I’d like to ask him. Why do I have a poor Iowa?
None: Okay. That’s interesting. Yeah.
DR THERESE PERDEDJIAN DC (GUEST): Because you know that being my hometown.
JAMES CHESTER (HOST): Yeah. It’s this little gem on the Mississippi river.
SPEAKER_03: Yeah.
JAMES CHESTER (HOST): That the only reason it’s famous for anything is because of chiropractic. And I think he came there because of the. Flow of the energetic flow of the river. It’s the only place in the United States on the Mississippi river where the river flows east to west. Oh. So there’s some energetic resonance with down for Iowa when it comes from. The river. So maybe it’s a little bit different. Yeah. So maybe that’s why he chose a place because he was a magnetic healer and he could see the field of energy and maybe down for Iowa is just special to him. Don’t know, but I’d like to know that. And then we’re going to close.
DR THERESE PERDEDJIAN DC (GUEST): Okay.
JAMES CHESTER (HOST): Tell us the chiropractic miracle story. Send us off.
DR THERESE PERDEDJIAN DC (GUEST): There are so many James. Okay. Let me just sit with two. Just give me one moment. I’m like, which one’s actually going to filter through. So. Okay. So he has one. So this is the one I’m going to share. And so it was. A little baby who came in. So around. I think about nine months nine to 10 months or so. And it was interesting because the parents did not believe in. I don’t want to say believe the parents were quite. What’s the word? Preserved. It’s quite reserved. Thank you. It’s a good word quite reserved. And sometimes the perception is when you do say chiropractic, they just think of visceral crack, crack, you know, and that’s like, oh, it’s like one tiny dot of it, you know, and it depends how on practices. Okay. The, the baby came. Like they brought the baby in and, you know, I would adjust it. But like my adjustment is so light. You’d be like, are you doing anything? Like what are we paying for? Like sometimes they’re not even touching the baby. So I’m working with the baby. And the interesting thing was I was in the baby would always kind of go, sorry to ask the baby. Like, do I have permission to touch you? Do I have permission to do this? Never, ever, ever once had permission to touch the baby’s neck. Never. I’m like, okay, cool. You know, you know, I’m in touch of neck. I get it. You know, and then kind of like, do we really go to the cranium, but the big light touches here or there? And then, you know, what do the rest? And what was interesting was the mum could see that the baby was just getting stronger and stronger. And so she’d bring your in again going, look, I don’t know what it is that you’re doing. Like it doesn’t look like that you’re doing anything. And, you know, that have to be a good, you know, five to 10 minute chat, you know, yeah, like this is what’s happening. You know, if I can break it down and nervous system, so I’d share all that. Anyway, the reason why the, sorry, the original reason why the mother bought the baby in the because this one eye was actually quite a lazy eye. And she’s just like, look, I don’t know. But, you know, seeking everything just is this something you can help? I’m like, I don’t know. Let me see. After the first adjustment, the baby’s head had a flathead actually pumped out, right?
JAMES CHESTER (HOST): Pun intended. Let me see.
DR THERESE PERDEDJIAN DC (GUEST): Good pickup. So then the baby’s head pumped out and she’s like, what, what, what did you do? Right? Okay. Okay. Anyway, so then saw that the baby’s core was stronger. Again, you know, you’re not doing anything. What are you doing? And they had, they had, this is pre scheduled. They actually had to actually scan the baby’s, the baby’s head to see what was actually going on with the eye, right? It was just one of those scans that you do. And anyway, so I adjusted this baby five times. Okay. Never ever once touched the neck and only went where, where the baby instructed me to go. And you could drastically see the improvements. So I would get better, but then, you know, after two or three days, you get lazy. Anyway, they do the scan and James, they come back and they’ll, and just, it’s supposed to be just a head scan, but they get C1 and C2 in the actual scan. And what they find is that the baby has a tumor at the C1C2 level. And then they’re like, Oh, so guess what? Guess who they come back to? They come back to me. And I’m just like, Oh, okay. Okay. Okay. Okay. And at this time, I’m, they’re like, I don’t want you to touch my baby. But is it going to be okay? And I’m like, I don’t have to touch your baby. But maybe if I just you and I just the dad, right? Maybe you guys may be prepared because they were going to go into, like within a week, the baby was going into surgery to actually remove this tumor. I’m like, maybe I can adjust you to. Yeah. Anyway, adjusted mom and dad, and they knew why they were getting adjusted. They weren’t getting adjusted because they’re back there. They weren’t getting adjusted because, you know, something was out. They were getting adjusted. So they could be emotionally stronger for when they actually went in back into, so when they went into the surgery. And so for me, that’s actually a chiropractic miracle story and having two people so reserved, not wanting to touch some of the things like, as you said before, someone touched your point in the concepts of BVI and they cried, right? And so this is, for me, the miracle story is going to a depth or going to a place where they didn’t even want to go at all when they went there.
JAMES CHESTER (HOST): Powerful, powerful, powerful, powerful. So in closing, is there anything that I didn’t ask you today that you would like to share with your audience?
DR THERESE PERDEDJIAN DC (GUEST): I want to show you something. Can I quickly show you something? Of course. Okay, well, my mind. So you have expect miracles. Yeah. And this is the one little thing I have on my wall. It’s expect a miracle. And these are cards that was the late John Hood, Hindwood, would actually distribute these. So when he gave that to me, I’ve got it. This is like, this is over probably about 17 years old, I tell you, and it just sits on my wall, but no, that’s all I wanted to share with you.
JAMES CHESTER (HOST): Expect a miracle. Yeah. And if people want to learn more about you or connect with you, or work with you, where can we send them to?
DR THERESE PERDEDJIAN DC (GUEST): You can send them to either drterise.com.au or you can send them to Conscious Health Practitioners if anyone wants to learn anything when it comes to how to communicate with childbirth education. And this is actual childbirth education. And we’re looking at the spiritual aspect of the, in addition to the mechanical aspect, how to communicate that to your clients. That’s where you can, in addition to, I call it the personal momentum accelerator, which is flagged as the patient management accelerator. But yeah, they can get in contact or if anyone wants to do a BGI seminar, there’s some places that you can reach out. You can connect.
JAMES CHESTER (HOST): Well, I really appreciate you being on the show today on episode 520. And thank you for offering some resources for people to be in touch with you. And let’s just keep on supporting this beautiful profession that we call chiropractic. And I’m going to close up by telling everyone you’re just one story way. Keep hustling. I’ll see you guys on the next show. Thank you so much for having us.
What To Do in a Chiropractic Crisis with Dr Eric Crane DC – Chiro Hustle Podcast 519
Dec 21, 2023
Dr. Eric Crane, DC is a Chiropractor in Mustang, OK and has over 8 years of experience in the healthcare field. He graduated from Logan College of Chiropractic in 2014. Dr. Crane chose Mustang, Oklahoma to open a chiropractic clinic because it was a Christian community that is family-oriented and growing. Dr. Crane is from a farm and ranch in Kansas and Mustang felt like home.
TRANSCRIPT
JAMES CHESTER (HOST): You’ve made it to Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling.
This episode is sponsored by: Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO.
Let’s hustle.
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 519 of the Chiro Hustle Podcast. I’m your producer, Luke Mallett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we had the opportunity of interviewing Dr. Eric Crane. If you want to hear a story about what to do in a Chiropractic crisis, stay tuned. Welcome back. This is another episode of the Chiro Hustle Podcast. Today, we’ve got Eric Crane for the third time, back in the saddle again. Mustang, Mustang, it’s Oklahoma, right?
DR ERIC CRANE DC (GUEST): That’s right. Mustang, Chiropractic, Mustang, Oklahoma.
JAMES CHESTER (HOST): And before we jump into this episode and get on page talking about the third interview with you, I just want to let people know that they go, why? Why do we do what we do? First Amendment is very important to us, freedom of speech. We’ve never censored anyone. So I think that that’s really important on these types of platforms is to support people with freedom of speech. Then we do support family health, freedom of medical freedom. We believe people should have the choice of what they do for them and their families’ health and their future. And then we also protect BJ Palmer Sacred Trust. If you don’t know what that means, go to your favorite search engine and look for BJ Palmer’s last words or BJ Palmer Sacred Trust. You’re going to learn so much more about Chiropractic than you previously did. We also support Subluxation-based Chiropractic. The Lexicon and the philosophy of Chiropractic is highly valuable to the people at large. They still don’t know that Chiropractic is the answer for them. And then lastly, we believe in inate intelligence and universal intelligence. And we believe that when man or woman, the physical gets adjusted, it connects them to man or woman, the spiritual. And with that being said, Dr. Eric Crane, welcome.
DR ERIC CRANE DC (GUEST): Just making a little note here of some stuff we’re going to talk about. We were chatting earlier about what we’re going to talk about today. And I think we came up with a pretty good plan. But I was talking to you about some of the things I’ve been going through and stuff like that. And you said I’ve seen a little more calm in my last two. And I told you this because I went through the five stages that are, you know, the five stages of grief, basically. And I’m at acceptance finally. So I’ve finally just kind of decided what’s going to be is going to be, let’s just make the most of it. You know, let’s not worry about what people say. Let’s worry about what we do. And I could tell people that it might be going through hard times right now, whether that’s in their practice or financially or with their family at home, you know, you’re not going to fix any problem by stuffing it in the closet. When I, for instance, sell a phone roller to someone, which I don’t really do a lot of anymore, I just told them to buy it on Amazon. I tell them, put this where you’ll see it every night where you sit down. Like, do you sit in front of your TV like most people do in your bed? Put that thing right there in your field of vision. So you’ll get up and use it for a couple minutes a night to help maintain your adjustments between your visits to CME. And most of them really get it, you know, like when we put, when we put things out of sight, they are out of mind. So I’ve been bringing everything that’s important to me and my practice and the girls that work for me and my pet and all this stuff, I bring it all out in front of me. I put everything on countertops. I don’t put things in drawers. I want to see where things are at. Because I don’t want to compartmentalize the important things in life. And I think all too often we get in the habit of doing that, you know?
JAMES CHESTER (HOST): Well, you know, one of the things I say to people is look in obvious places. And so many times people want to overthink things or they want too much information that they don’t actually go through and utilize the thing that they’re looking for in the first place. And they get stuck down some rabbit trail where they lose focus.
DR ERIC CRANE DC (GUEST): Very easy to do, especially with all the information in the world at your fingertips. And we’re stuck in the internet ghettos of Facebook and Instagram and Twitter when I can remember a time when the internet was a lot more expansive and there was a lot more sources of information. And, you know, the totalitarianism, the fascists out there would say, well, a lot of that was misinformation, no it wasn’t. And who decides what’s misinformation? You know, the AMA decided that chiropractic was misinformation a long time ago. That was a long and costly battle that we as chiropractors fought. And we don’t. We take it for granted, frankly. And you know, show me a successful chiropractor and there’s probably 25 to 100 in this wake that failed. And it’s because they weren’t prepared from the get go to accept the ups and the downs of practice and running your own business. They were just hitting the books and learning a bunch of information, balling it back out on a test and then smack. Okay, you’re a chiropractor. Now you’re in the real world. Go be somebody and they slam the door behind you and they’re turning around and going back to all these students that are, you know, eight out of 10 trimesters in to go on through a very expensive program. So, you know, basically I’m agreeing with you in a long-winded way that you’ve got to have some mocks and you’ve got to have it in your gut.
JAMES CHESTER (HOST) You’ve got to be a fighter and you’ve got to get up with a purpose every day to go help people because this is, I tell people, probably too often, this is not an easy job.
DR ERIC CRANE DC (GUEST): You know, chiropractic isn’t just, oh, I’m just going to go mess around and work today. I work a couple, three hour shifts a day and I’m seeing about 40 to 50 people on average, sometimes up to 70, sometimes as well as 20 or 30, but pretty much about 40 or 50 people every time I go to work. So I mean, you can do the mouth on that. It’s seeing about 150, 200 a week and, you know, you’re so retired. You’re out of it. You’ve had a couple of problem patients. People telling you what to do one day. One day that people can’t get enough of you telling them what to do. So you get wore out and kind of sick of your own voice for a while. So it’s nice when we can talk to people like you and other people in the chiropractic community that, you know, you don’t have to live on an island. There are a lot of people out there that are doing the same things. You have the same challenges that you, and you should talk to them. I mean, I personally, I’m kind of notorious for not getting along with some other chiropractors, but that’s really their issue in not mine because I’m one of the friendliest people in the world. You might be my friend, I’ll be your friend. But if you’re going to run me into the ground, I’m probably never going to be your friend. I’m not going to talk to you or address you, that’s just how I am. So I think our whole profession could use a kumbai yaw moment, but I don’t think it will ever happen. I’ve talked to the guys that run big practice management groups. One group’s mad of another group in Oklahoma. One state group hates the other state group, and there’s bad blood in there that goes back decades before I ever started. And I went to one of the guys, I won’t say who it is. A lot of people know who it is. I went to him and I said, why don’t we just get together with this other group and make one big power group so we can have a big lobby so we can do something and get something done instead of infighting. And he’s like, oh no, we never do that. And this guy’s message is all kumbai yaw, all of everybody, all everything. So some people will talk a really good game about truthier principles and all this stuff. And then when they, as soon as the doors closed, Brian, it’s, oh, F that guy, I don’t like that person, or we can never work with that guy. He’s this and that and the other. So there’s a real mixed message you go on in that aspect of our rule for sure.
JAMES CHESTER (HOST): So you’re talking earlier about you’ve been going through stuff as professional and I know that one of the things we wanted to really key in on today was what to do if you do get faced with a crisis in your practice, like what have you done to, you know, I guess reestablish your positioning and to fight.
DR ERIC CRANE DC (GUEST): Well, that’s all that is the advice is to fight, not fight like be nasty and curse and screaming and go after people and whatever, but you have to fight. Everybody in the world will tell you, just leave it alone, leave it alone and go away. Just lay low for two weeks, not with somebody advice I got, just disappear for a while, go somewhere and get out, get away. Yeah, that might work for a weekend, but when you come back, that problem is still going to be there for you. And you know, all problems are different, of course, but let’s just say, for instance, somebody leaves you a bad review and it’s not just a bad review. It’s something that’s obviously not true, fraudulent, maybe nasty, accusing you of doing something you didn’t do. That’s definitely the time that I say, dull leave it alone. I mean, when I went viral in 2019 and got 250 Google reviews of two weeks and they weren’t good, they were just people dog filing from all over the country that had never seen me, but I got exposed on the news and everything. And it was just like a bonfire, you know, it’s like one thing goes up and another thing catches and now you got this huge fire going on. So this exec from that worked with Coca-Cola contacted me and he was saying, just leave it alone, don’t do anything, no, no, no. It was the worst possible advice because this just kept filing up. So I was sitting at home one night and I was looking at this one particular review where this guy said I did something very uncouth to his grandmother in my office that was just, it was beyond ridiculous.
JAMES CHESTER (HOST) So I just looked him up on Facebook.
DR ERIC CRANE DC (GUEST): He had the same picture on Facebook that he had on Google. So I looked up the place on his Facebook page, I had where he worked too. So naturally I just left his work in one star review and I said, I don’t care if this review stays here for the rest of my life because you’re an employee named Javier that thinks it’s funny to write XYZ on a chiropractor in Oklahoma’s page. So it’s Hammurabi’s law, it’s an eye for an eye and I’ll delete mine when he deletes his. 10 to 15 minutes later, his review was gone. And that was like, being light bulb, I was like, oh my God. I started doing that more and more and I found several of them I could fix like that, most of them I couldn’t. But there was a pattern, there was a pattern. I would call up some of these workplaces and go, hey, is such and such an employee there? Oh buddy, I wish I could help you. But I fired that bee a long time ago or whatever it was. And the one guy in particular stands out to me because he set up, she’s probably sitting at home unemployed in her basement right now, taking it out on other people. So I’m sorry I can’t help you, but if I could, I would. I think you just did help me. Then I start seeing projection everywhere. You see it everywhere after a while. Somebody’s being mean to someone else or miserable or unhappy or hateful or cursing on whatever it is. The problem is with them and they are outwardly reflecting their own feelings of inadequacy or whatever onto you or your business or your family or they’re spreading rumors about you. You do have to stand up for your core principles. You do have to do what’s right because like Jim said in the beginning, we believe in freedom of choice with this stuff for health information for where do you go to get help when something is wrong. You don’t want to go to your local urgent care and get a handful of pills. You need local chiropractors, physical therapists, natural health people, okay, we’re some massage therapists, roll first, energy workers. If you’re getting something out of it, it’s working. Like I’m not having the discussion anymore about, oh, let’s plaque her ear, witchcraft or whatever. The strongest drug one can take is the placebo that works. That’s not doing anything negative to the person. A lot of that starts right here between the ears with most people. That’s kind of the conclusion I’ve come to in the last year or so. More over than, oh my backwards, oh this, oh that. This one way the other day was going into. She’s just bound up tight like this. I just told her, why are you so rigid? She’s like, I don’t know. I don’t know this. I don’t know if she’s panicked so I’m kind of going to get her. Then she said something about her mother. I said, what’s your mother got to do with this? She goes, I don’t know. She just never liked me. She didn’t do this. I said, you know what? I think your back pain is partially coming from these negative emotions you have towards your mother.
JAMES CHESTER (HOST) She started just bawling, dude. Bawling.
DR ERIC CRANE DC (GUEST): I’m like, shit, I shouldn’t have said that. But I did mean it and I did say it and I sat there and I held her hand and told she quick crying and I said, I didn’t mean to upset you with that. She goes, no, you’re right. I don’t know why I’m carrying this. And I said, you know, the hardest thing to deal with is when a family member is toxic and you have to remove it from your life or your own benefit and happiness. But it sounds like maybe you should give that a trial of separation to your mother, tell your body quits, retaliate, and you can get against you because all that energy that you’re taking in of your bad feelings about yourself is bouncing around inside of you. It has nowhere to go. It’s the paperclip analogy with chiropractic, how the energy goes in a circle.
JAMES CHESTER (HOST) Then that paperclips out.
DR ERIC CRANE DC (GUEST): There goes the energy. Now you’re hurt. Now your subluxated.
JAMES CHESTER (HOST): Safety pin cycle.
DR ERIC CRANE DC (GUEST): Your safe excuse me.
JAMES CHESTER (HOST) Safety paperclip safety pin. Thank you.
You’ve made it to Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling.
This episode is sponsored by: Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO.
Let’s hustle.
DR ERIC CRANE DC (GUEST): At that moment, like I said, I felt a little bit ashamed that I made her cry, but then after that she’s hugging me and thanking me on the way out and making a month’s worth of appointments.
JAMES CHESTER (HOST): Well, the thing is, Dr. Eric, is people don’t really understand that chiropractic helps with thoughts, traumas, and toxins. Most of the time people come into a chiropractic clinic because they’ve had some type of a trauma with the physical part of their body. They don’t realize that when they start getting adjusted and they start getting a principal chiropractic hair that moves the bone, takes pressure off of a nerve, their body starts to chill out. Not only chill out with the physical problems, but when they come in and meet a chiropractor like you that’s bold enough to tell them the truth, then they start correcting the mental subluxation, and then when you start on two levels of physical and mental, and then you can come into their spiritual, now the person starts to evolve and they start to adapt. And really, that’s the thing you said before is as above, so below. And when you start giving somebody an adjustment to their upper cervical area, now they don’t have radiculopathy in their arms and hands. And when you start adjusting somebody in their lumbar spine, now they don’t have sciatica. But also what happens is it clears up their crummy state of mind where they’re bogged down with more stress and more necessity to perform and they don’t feel good. So what happens now is you turn the lights on and now the same thought processes get a chance to adapt. So now they’re adapting to a new reality and they can’t go back to the old person. The old person’s gone. They don’t go back to that person. They can just go forward and that’s why some of these people that come in and you have this impact on them, they become your number one referral sources. I tell people it’s all time. Like I actually pre-framed them. I said, great. I’m glad you’re going to come in and we’re going to be able to help you out. And guess what? You’re probably going to become one of our number one referral sources for the whole time that you’re with us because we’re going to show you how good we are and you’re going to go tell all your friends and family that whatever you’re telling me that’s going on with you today is going to improve and then you’re just going to, you won’t be able to stop telling people about us.
DR ERIC CRANE DC (GUEST): Yeah, that’s a great way to do it, man. That’s the pre-framing. That’s perfect what you’re telling them. You’re also setting up an expectation that they are going to heal. Some people have had back of neck pain or whatever it may be for so long. I’ll just live with it. I just live with it. You hear that a lot from the chronic patients. I just live with it. I had a guy come in the other day. He goes, I met my deductible because I threw up my stomach when I was puking buckets of blood. I go, what? He goes, yeah, I lived on a leaf for 10 years. He rode his stomach lining with a leaf and he was having a radiculopathy in his forearm and he was having a pec atrophy. So he had something along with the nerve root in between three and six, somewhere in there or both. I told him, I said, this is going to be a tough case because you might have something along here at your shoulder. You might have something more on here at the clada pull and you might have something more on your neck. So I x-ray him. He’s got this disease at every level, right? I adjusted my work on him last Thursday and I had him set up for MRIs and all this stuff. He came in yesterday and goes, my nose and tingling just barely started coming back this morning. So he lived Thursday, Friday, Saturday, Sunday, all pain free, all radiculopathy free for one adjustment. The bad thing about that is then they kind of expect that every time. So I always tell patients like him, I’m like, look, I can get you from an eight to a two pretty readily. It takes you a lot longer and get you from a two to a zero or one to a zero because it just does. That’s just the way it goes.
JAMES CHESTER (HOST): You know, go ahead. I worked in a clinic and I would always kind of joke around with people. I’m like, all right, you’re 40 years old. You come in here and you’re put together duct tape and bailing wire and paper clips. And I look at your film. I see what you look like. And we do a great job of restoring people’s cervical curve and lumbar curve and taking kyphosis out of the curves or, you know, adding a proper curve to the spine. But I was like, you waited till you’re 40 years old to come in and see if we could help you out. And now what we can do is best is rehab what you’ve come in with, which is we call limitations of matter. Like we’ll do our best to get you to a way back to what’s best to normal for you. But we should have started you at care when you’re a baby. Yeah.
DR ERIC CRANE DC (GUEST): And then I kind of follow along with the Joe Borio’s way of thinking about when that patient’s asking you questions, you don’t just answer them, you ask them a question that’s going to lead them to the answer you want them to say. That’s real doctoring, you know, like, how long do I got to be seen, Doc? Well, how long do you think you need to be seen? It’s been a minute. You’re 40 years old. You said you’re next been hurting for three and a half years since you fell off the four wheeler or bucked off the horse, whatever it may be. How long do you think James? How long is it going to take you to get well? Well, I’m tired. Yeah, probably well. You know, that does do more pre-framing and set up their expectations for care and you’re not being dishonest with them. I’m not saying I’ll see you three times a week for eight weeks. Then we get a divorce and I’ll never see you again. You know, that’s why I don’t go along with that practice management strategy. Sure, you’re going to have some people go out there and pay you in full, but you sacrifice your integrity. Not every person needs three months of care, three times a week for eight weeks. You know, I mean, they just don’t. Like, I’m more confident in my skills than that. You know, I’m not God. I’m not the best chiropractor in the world by any means. But if I’ve seen you four to six times and I haven’t gotten your pain 80% gone, I feel
JAMES CHESTER (HOST) inadequate. I feel bad. I feel like I’m ripping you off.
DR ERIC CRANE DC (GUEST): So that’s just where I’m different. And all people say, I really like that about you, that’s refreshing. And I said, well, just don’t treat me like you treat your dentist and see him once every
JAMES CHESTER (HOST) three years. You know what I mean?
DR ERIC CRANE DC (GUEST): And that usually gets up pretty good lap. But yeah, you talk about restoring the curves. It makes a good segue. So I want to share this with some other people. I make nothing from this. They can give me a free pillow. I mean, I’ll be fine with that. But this is what I use for restoring a cervical curve. It does it on x-ray. You just got to get the patient to use it. I have these on all my IST tables. This is an adjustable pillow that can help take your neck from military neck to more normal looking. And it’s pretty simple. It’s got a little mechanism in it that the arch goes up. So this is a really release lever, some thumb buttons. You can raise that up. It’s got about 12 or 13 notches in it. I count them one day. And that’s the trick. Click, click, click. So every month they can click that up. And you can take multiple degrees off a curve in just six months. If you just religiously use it. It’s kind of like the foam roller example we’re talking about. If you don’t use it and throw it in the closet, you’re not going to get any relief. You’re not going to get some cavitation in your back. You’re not going to extend the life of your adjustments, right? So these little things that other chiropractors might say, ah, I don’t deal with products or nobody’s going to buy anything. This, they will. They need it. And they sell those online for almost 100 bucks. It can be a hero and sell it to your patient for 50, 60 bucks.
JAMES CHESTER (HOST) And they think that you’re just the best thing ever because you saved them.
DR ERIC CRANE DC (GUEST): What’s something they’re going to buy on anyways, you know, go ahead.
JAMES CHESTER (HOST): So the name of the product that actor crangers showed is called the servipetic pillow.
DR ERIC CRANE DC (GUEST): Yep.
JAMES CHESTER (HOST): There is. Servipetic.
DR ERIC CRANE DC (GUEST): I know the people pretty well talk to them several times at different events and they’ve always been good, give me a case of pillows as soon as they can get them to me. Sometimes we’ve been manufacturing issues because they’ve sold out of them, but they’re the only pillow that I’ve seen that actually can do some physical changes to people. So I keep a few of them around and they get to try them out when they’re on the IST tables. A lot of times people go, I love that pillow.
JAMES CHESTER (HOST) Can I get one?
DR ERIC CRANE DC (GUEST): Not sure. There you go. You know, it’s, it’s, you got to have something. I also carry things like multivitamins. I use mother earth labs for multivitamins. I don’t know if you can see this, but my eyesight’s gone to crap lately, but look at all these vitamins in here. These are all organic, all natural stuff, loaded multivitamin. I sell less of those. I’ve been carrying the stop pain for a few months. I’ve been selling the crap out of the stuff. People love it. It does work quite well. It’s like Bio3s. But what I really like to sell is a simple cheap little calm for sleep. So many people can’t sleep. So many people have muscle pain. So many people have anxiety. My knees give the cure for all of that. It takes a while. This will help get your problem patients to sleep. I sell that for 20 bucks. I think I buy it for eight or $10. It’s not a crazy markup and it’s cheap really well marked to buy it from me. So I recommend somebody get hooked up with calm. I also found mother earth labs, magnesium extended release. This has seven kinds of magnesium in it. You can kind of see them there. So if one thing doesn’t work on somebody like this has Vysimate, Malate, it has magnesium, Orylate, Torate, Ionic magnesium, magnesium citrate. So you think maybe this thing will make you go with Bathroom for about three weeks straight when it does. Phobic acid, a little bit of zinc, all that stuff that you need for healthy skin, bones, teeth, all that stuff. It’s all over there. And then finally I got, I sell these calm gummies too for people that don’t like to take pills. Kids can eat these. Kids need magnesium. It helps them go to sleep. It helps calm them down. Get them off the ADHD drugs because magnesium is probably the most important advice I give to my patients just blanket advice.
JAMES CHESTER (HOST): Well, here we go. We’re helping people with physical, chemical and emotional stresses. And a lot of times people are dealing with a, I was just on my last interview and I said, most of the time when people become diabetic, it’s through their eyes, or they become obese, it’s through their eyes because they see it first. And that’s how they start to build the conditioning that that’s comfortable to them. And then they eat too much of it. And it’s not a good source of protein. It’s not a good source of, you know, healthy diet stuff. And people are eating stuff first through their eyes. So if we can teach them to supplement healthy stuff to help it if they’re not sleeping because really you know this doc, the only time that people are getting actual cellular repair is when they’re sleeping. So if people aren’t sleeping, their bodies aren’t recovering. And really, I think chiropractic, I always tell people this, it’s one of the original biohacks, you know, it was breathing feet on the ground, sunshine, then chiropractic. So when we think about like the evolution of biohacking, adjusting the spine and taking pressure off the nervous system helps restore functionality. And I think when you talk about today, people come in with more, you know, troubles with sleeping, more troubles with diets. Like you said, your patient was throwing up his stomach because he is supplementing himself with drugs. And you know, we interviewed last Brown, I probably told you about this, but my favorite part was he said, I love chiropractic because it doesn’t cut it out, drug it out or burn it out. And I think that when you think about giving supplements to somebody, their body just craves something that’s going to help them adapt to a better homeostasis.
DR ERIC CRANE DC (GUEST): And they don’t even know and their doctor is not going to tell. You know, I thought you were going a different direction when you first started talking about the, you know, getting a diabetic through your eye, I was thinking it’s like the seafood diet, right? I see food I eat it.
JAMES CHESTER (HOST): That’s true.
DR ERIC CRANE DC (GUEST): Yeah, we see a donut commercial in the next thing, you know, they’re pulling into donut.
JAMES CHESTER (HOST): You know, but it’s like if we give them healthy choices now and we reintroduce them to good solutions, that’s when we start to see people’s lives change. And that’s when we start to see the impact of chiropractic services become, as you were just talking about earlier, we’ll get better reviews. When people think about like the review currency or the review marketplace, like if you see somebody has multiple five star views, you’re going to go shop there. You know, and if people have like a tendency to base their decision making, whether they’re buying a car or they’re working with a marketing company or they’re going to a chiropractor, there is a review style culture out there that, you know, people believe in the entourage effect. They believe in third party validation. And when people have, you know, positive things to say, that’s why it’s important to settle the score and to actually do what you did is go out there and reestablish credibility.
DR ERIC CRANE DC (GUEST): You got to ask for reviews too from those people and, you know, to build on what you said. Have you ever just read a review and went somewhere or nine times out of 10? Was it, you know, when your friends was, hey, I went eight, it’s a really great restaurant. You should go. It’s always that. You know, you’re much like more like it spurred into actions from a referral from someone you know and trust rather than just something BS you read. As everybody knows, you can fake reviews if you really wanted to get in there and do it, you know. I had people tell me they thought my reviews were fake a couple of years ago. I’m like, no, there’s a bunch of bad ones. And I wouldn’t fake a bunch of bad reviews from strangers. I don’t know. So unfortunately they’re all real. But yeah, I mean, you get, you get zero percent of the things that you don’t ask for, you know. So whether that be asking your friends and family, if there’s anybody that, you know, they know that you could help or asking your current patients for reviews and referrals, asking your employees to make sure they tell their friends and family about it. I mean, sometimes we overlook the most obvious things we see it every day, you know. Sometimes like that thing in the corner of the room, you never use. Eventually you forgot where you got or why you have it, you know. But it’s always been there. So it’s just something to think about for other people that might be kind of struggling right now or looking for different ways to get people in the door. Because sometimes you’ve got to just go pound the pavement and go start knocking on doors. And nobody wants to do that anymore. You know, we’re above all that. There’s too much pride in the world. And the ego and the pride and everything that Facebook and all these things are feeding. And hell, those companies are getting rid of people too. And Amazon just laid off a bunch of people, like 1200 people here in Oklahoma City area, just the other day. So I think there’s a looming kind of darkness on the economic horizon coming that everybody needs to get prepared for and realize like, the more you preach your message and don’t worry about all that stuff, you will get more people coming through the door. It’s pretty cyclical. But I think some people are going to be really in for it because we went through it with COVID and I saw in my patient population all the anxiety issues, the people having shallow breathing problems, things like that. And you know, you just feel it. You feel them all bound up like, you know, and you want to help them. But the only way you can help them is just walk them out of the forest, you know, literally you’ve got to take their hand and walk them out because they’re not going to do it on the road or they would have already done it.
JAMES CHESTER (HOST): Well, Dr. Eric, we’re at the end of our time together today. Is there anything I didn’t touch on that you wanted to share with our audience today?
DR ERIC CRANE DC (GUEST): Nope. Nope. I think we covered the gamut of stuff while being economical with it and not over killing some points or anything like that. And I hope I brought some value to anybody that wants to watch this as far as maybe a few ideas, something you can do in your clinic to make some money that’s not going to take a lot of time and energy, but will be something that’s repeatable and proud before you on a regular basis.
JAMES CHESTER (HOST): Well, if we don’t tell them to come by it from us, they’ll buy it from somewhere else. And if we don’t tell them the truth about chiropractic, someone else will necessarily lead them with drugs or surgery. So we just got to keep on saving lives with chiropractic and the game is one spine at a time. But sometimes it’s one mind at a time. You can’t get to the spine until you get to the six inches up here. So we got to just be consistent and determined to keep on spreading the truth about chiropractic. And with that being said, if people wanted to reach out to you or learn more about you, where should we send them to?
DR ERIC CRANE DC (GUEST): I just Google it. Just Google Mustang chiropractic. I took my website down because I didn’t want to pay $300 a month for it anymore. I’m just going to build a little simple one, but they can find me on Google. They can find us on Facebook to facebook.com slash Mustang Chiro. They want to get on there and see some memes and some stuff that I posted lately. Feel free to take whatever you want. I use Keith Lawson stuff. So just know if you steal my pictures off there, my address is on.
JAMES CHESTER (HOST): So be careful. Well, Dr. Eric, I look forward to connecting with you as we build our futures together. And I thank you for being episode 519 of the Chiro Hustle podcast.
DR ERIC CRANE DC (GUEST): Hey, I’m very happy to do so. You’re doing a great job, Jim. And thanks for everything you do for chiropractic.
JAMES CHESTER (HOST): I appreciate it, man. I’m going to close out by telling everyone you’re just one story way. Keep hustling. I’ll see you guys in the next episode. Thanks a lot. All right. Bye for now. Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
Make the Chiropractic Message Simple with Dr Thomas Wetzen DC – Chiro Hustle Podcast 518
Dec 18, 2023
Upon graduation from Life University, Dr. Wetzen practiced for several years in South Carolina. While in South Carolina, Dr. Wetzen earned his CCSP (Certified Chiropractic Sports Practitioner), participated in the Wrangler Rodeo Association, and served as team doctor for two high schools and the 1996 Russian Olympic team. He also was a member of the South Carolina Chiropractic Association’s education and convention committees. Dr. Wetzen moved to Fall Church, Virginia in 1997 and has been practicing in Virginia since. He is President and Owner of Family & Sports Chiropractic in Falls Church. He served as the Northern Virginia Representative for the Virginia Society of Chiropractors (VSC), then Vice President and President. The VSC awarded Dr. Wetzen its BJ Palmer Development Award in 2001 for his work adjusting rescue workers and troops at the Pentagon following 9-11 and named him its Chiropractor of the Year in 2009. After the Virginia Chiropractic Association (VCA) and VSC unified in the fall of 2009, Dr. Wetzen became the first openly elected President of the newly joined group in 2011 and the UVCA named Dr. Wetzen Chiropractor of the Year in 2015.
TRANSCRIPT
JAMES CHESTER (HOST): You’ve made it to Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Let’s Hustle.
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 518 of the Chiro Hustle podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): Today, we have the opportunity of interviewing Dr. Thomas Wetson. And if you want to make the message of chiropractic simple, it will sell itself. For this episode, stay tuned. Welcome back. This is another episode of the Chiro Hustle podcast. It’s 518 today, and I got Thomas Wetson on with me today. Super excited to do this episode. I know we’re going to talk a lot about chiropractic. We’re going to talk about his career. We’re going to talk about some leadership trends. And I think that there’s going to be some great takeaways today. So if you’re watching this, make sure you get your pen and paper out to take some notes because you might want it. But before we jump into this episode, I’m going to let everybody know the why. Why do we do what we do over here at Chiro Hustle? Well, a first couple of things are super fundamental, first amendment, freedom of speech. We’ve never censored anyone on the show. I think that that’s really important in today’s era. And we also protect family, freedom of medical health, freedom, because we let people speak their truth about why they do what they do. And on top of that, we are very philosophically sound as the show. We do all of our work to protect B.J. Palmer Sacred Trust. So if you don’t know what that is, go to your favorite search engine today and find out what B.J. Palmer’s last words are, you’re going to learn a whole lot more about chiropractic than you previously knew. And then as we go down the road, we do support subluxation based chiropractic, and intelligence and universal intelligence. We believe that man or woman, the physical when they get adjusted, it connects them to man or woman, the spiritual. And with that being said, Dr. Tom, welcome to the show.
DR THOMAS WETZEN DC (GUEST): Well, thank you, James. That was a great intro. And I appreciate what you’re doing with the podcast and everything we discussed earlier that you’re doing for the profession. So thank you for that. Thank you for having me.
JAMES CHESTER (HOST): Yeah. And just because what we’ve done and produced so much content, I love the chiropractic story more than anything. You could probably pick up on that with our pre interview chat. But this is a good opportunity for you to reintroduce yourself to your friends and family and patients, practice members, colleagues, people that went to high school with you, they’re going to see this and they’re going to be like, Oh, so that’s what he’s up to today.
DR THOMAS WETZEN DC (GUEST): They might not recognize me. I used to have hair.
JAMES CHESTER (HOST): So let’s just share with everybody your chiropractic story and how you got to where you are today.
DR THOMAS WETZEN DC (GUEST): Well, my chiropractic story is somewhat unique. Well, not unique up is what I meant to say. I went to undergraduate school and kind of in the back of my mind, I had thought about being a chiropractor. My father saw a chiropractor, my older sister saw a chiropractor, my mother occasionally went to the chiropractor, but I personally had never been to a chiropractor. I got interested in it and I went to Central Michigan University to play football. And they at the time were one of the first schools in the country to have certification as an athletic trainer. So always being an athlete and being involved in athletics and never wanting to go the route of drugs and surgery and covering up symptoms with drugs. There was an appeal there and I got injured when I was playing football. I had a whiplash type injury. And the team doctor told me I had a concussion. So I went for about two, almost two and a half months of having migraines on a daily basis, had challenges even getting out of bed to go down to eat, forced myself to go see the team doctor and the team trainer. I’d get a little massage, a little bit of electrical muscle stimulation. They write me a prescription, which thankfully I never took. And that would make me feel better for about 15 or 20 minutes. But I was really, really struggling with not being able to attend class. I missed some of my midterms as a result of this. And I just knew there had to be something else. And thankfully one of my classmates who was there getting his prerequisites for chiropractic college said, you’ve got to come see my chiropractor. I was open to anything at that point. Because as I said, it was a struggle just to go down two floors to the cafeteria to eat. All I wanted to do was lie in bed, stay in the dark. And when I got my first adjustment, it changed my life. I knew that not only what I experienced, but just what he was telling me chiropractic wasn’t why he did what he did. I knew I wasn’t going to be an athletic trainer. I knew I was going to be a chiropractor. So that’s how I got into chiropractic. And I can honestly say that I have been so fortunate throughout my career to beat and work with some of the greatest people that this profession has to offer. So every day, I am grateful for the people I come across and the people I’ve had the opportunity to beat, to work with them more importantly to be able to call their friends.
JAMES CHESTER (HOST): Yeah, and I know you graduated from Life University, but how long have you been as a practicing chiropractor? A long time.
DR THOMAS WETZEN DC (GUEST): You are correct. I graduated from Life University, but I actually started at Sherman. So I went to Sherman before they had accreditation. So that will give you an idea how long I have been there. I graduate, I transfer to Life University. I graduated in 1989. So two months ago, that was 34 years before.
JAMES CHESTER (HOST): That’s a lot of service, man. And throughout that service lifestyle, now you’re doing leadership position within the chiropractic Congress. I have. Talk about that a little bit because I think that makes it super unique and where you’re at today.
DR THOMAS WETZEN DC (GUEST): Well, as we talked on a pre-interview, I had the opportunity to beat you in St. Louis in our annual Chiro Congress convention. And for those who don’t know, Chiro Commerce used to be referred to as Coxa, Congress of Chiropractic State Associations. So I have always been involved in the state associations and the national associations because the doctor I worked for when I got out of school basically made it an ultimatum. It wasn’t a choice. He said, I had to be a member of a state, the state association. I had to be a member of a national association. So I said, okay, that’s what I’m going to do. And some of probably a lot of your listeners know is Dr. Tom Clapp, who unfortunately we lost. He used to say all the time, just show up. And that’s what I kept doing. I just kept showing up because I would go to meetings or I would go to conventions or events and I would hear the people that would complain and it just bothered me that all they wanted to do was complain and they didn’t want to jump in and do something to change it. So I just kept showing up. I was fortunate enough to be elected president of the Unified Virginia Chiropractic Association. After we unified the two state associations, I was the first president that was elected. In that position, I had the opportunity to attend the Chiro Congress convention, which again, at that time was Coxa. And when I got there, it was just similar to my first adjustment. I felt so at home because these were the people that were not only motivated and enthusiastic about chiropractic in the profession, but these were the people that were stepping up and doing what needed to be doing with their state associations, but also wanting to make a mark and do something for the profession on a national level. So again, I just kept showing up a couple of times. They told me to stop showing up, but I didn’t listen. And I just kept showing up. And I’m glad I did because I’ve gotten the opportunity to meet some of the most amazing people in the world. And possibly I would have met them at another time, but I’m just glad I had the opportunity to meet them the way I did.
JAMES CHESTER (HOST): Well, I’m just going to go back a couple things you said. Sure. I got in a chiropractor because of a football injury. Okay. And I was playing high school football and I hurt my shoulder and my athletic trainer at Davenport Central, where I ride across street from Palmer College, suggested that I go over to Palmer College and get some x-rays on my shoulder. Well, at 16, I’m a minor. So they actually asked my mom if they could do x-rays on my spine too to see if I had any subluxations. So my mom green-lighted it. And that was when I first got adjusted to is from a football injury. So pretty interesting stuff, man. And then, oh, go ahead.
None: Sorry.
DR THOMAS WETZEN DC (GUEST): No, finish your story.
JAMES CHESTER (HOST): Oh, and then, you know, you went on to talk about just keep showing up. And there’s a famous thing that people have been saying for a long time that 9-10s of it’s just showing up.
DR THOMAS WETZEN DC (GUEST): Yep. So all I was going to add is when I mentioned about the teen doctor wanted to, he just wrote me a prescription. There was something then that my innate was telling me that just didn’t seem like the solution. And I’m glad I never took the medication because two months later, they took it off the market due to all the side effects and complications.
JAMES CHESTER (HOST): Yeah. So I got in my haircut yesterday and I got in a conversation with a gal because I told her, I was like, do you know who Joe Rogan is? She said, yeah. And I go, well, that’s me for chiropractic. So she started like asking me all these questions about side effects to things. And I said, hey, look, I’m not a doctor, but I would never call those side effects. I’d call them direct effects. Yeah. And she’s like, wow, that changes the conversation.
DR THOMAS WETZEN DC (GUEST): Sure does. I like that. Do I steal that from you?
JAMES CHESTER (HOST): Of course, of course. And we’ve been conditioned to think that side effects are like, you know, it’s an easy out. But when you say this is a direct influence from something, like it changed the conversation. And I think we just need to like say, call for what it is sometimes.
None: Sure.
DR THOMAS WETZEN DC (GUEST): And when you look at the third leading cause of preventable death in this country is direct effects.
JAMES CHESTER (HOST): Yeah, direct effects. So let’s change the conversation just a little bit and talk more about business. Cause that’s something I’m really like, I find a lot of value in for our listeners is when we can talk about marketing. Sure. What have been some things that worked for you throughout your career and what are some things that you would never do again?
DR THOMAS WETZEN DC (GUEST): Is it okay if they’re one in the same?
JAMES CHESTER (HOST): That’s perfect.
DR THOMAS WETZEN DC (GUEST): What worked for me early on was just to get out and meet people, get out into the community and meet people. So that meant doing spinal screenings anywhere I could do them. I did them in churches. I did them at fairs at local fairs at county fairs, getting any opportunity I could get to get out and speak. I did fairs at churches at schools. I did I had when I was in South Carolina prior to moving to Virginia. When I was practicing there, I had several members of my practice who were ministers. So I had the opportunity to go and speak in their churches and just having that one on one relationship and the ability to have a conversation and dialogue with people instead of like a true marketing campaign is just telling people this is what you should do. Taking those relationships probably been the most effective thing for me. At the same time, since I’ve been doing this for a long time, the idea of getting out and doing screenings on a weekend after I’m taking care of practice members all week, not what I really want to be doing these days. So doing more talks, really trying to focus on where I do talks so that I can share chiropractic with people, keep it somewhat intimate. But then again, I’ve done talks to upwards of 100 people or more. So that’s not necessarily intimate, but it offers me the opportunity to ask questions and again, dialogue more so than just talk to people or talk to people.
JAMES CHESTER (HOST): Less Brown is one of my favorite people that I’ve ever listened to for motivation and something he always says is you got to be hungry. And it sounds like you’ve always been hungry and you’re willing to go out there and to do what it takes to become successful.
DR THOMAS WETZEN DC (GUEST): Well, I don’t know. What’s the other choice?
JAMES CHESTER (HOST): Exactly. And that’s something to be admired about the people that we get a chance to have on our show because there are some statistics that will tell you that chiropractic has a fail rate of 50%. So a big reason that after five years of practice, they’re saying that 50% of practitioners don’t practice chiropractic anymore. I don’t know what they’re doing. I don’t know where they’re going. I don’t know what their situations are, but it’s really impressive when people can just say do the simple things and go out there, build a community, build relationships, and the rest is a positive influence in your community with the positive practice. And I think that that’s a really great takeaway for people that will listen to this episode is to say, look, I didn’t have to spend a lot of money. I didn’t have to do a huge campaign. I just had to go meet people where they were. And I guess my follow up to what you shared with me is you said that you like to do a lot of speaking. Yeah. Where did you learn how to be a dynamic presenter?
DR THOMAS WETZEN DC (GUEST): I don’t know that I am a dynamic presenter. I’d like to think that I am.
JAMES CHESTER (HOST): But who are some of your like influences who helped you?
DR THOMAS WETZEN DC (GUEST): I will tell you honestly, too, that I learned through trial and error. I started doing spinal care workshops in my office and I just found that I loved doing it. I didn’t care if I had one person or 25 people. And when I was early in practice, I don’t remember who told me that the spinal care workshops or the lay lecture, whatever you want to call them, that they’re more for the doctor than they are for practice members. I didn’t understand that until I did one for just one person and I had some schedule that nobody showed up. I was like, well, I’m here anyway. I might as well do it. So I practiced and I just kept practicing. And I guess if people feel I’m a dynamic speaker, it’s just because I have a passion for sharing the message of chiropractic because if we don’t tell the story, they’re certainly not going to get it from a newspaper or from television or from a movie because most television shows laugh at chiropractors and what we do.
JAMES CHESTER (HOST): You’ve made it to Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Let’s Hustle.
JAMES CHESTER (HOST): Absolutely. And that’s something to pay attention to is because we have to continuously. Actually, I was at the first ever mile high chiropractic seminar in Denver and there’s a guy named Joe Borrio up there and he must have said it like a hundred and thousand times to keep telling the story of chiropractic. That made a profound impact on me. So when you’re talking about refining the ability to tell the story, I actually worked at that clinic I was thinking about in Chicago. And if we didn’t get people signed up for that doctor’s talk, the healthy spine workshop talk, the staff had to sit there and listen, like the doctor would always make us fill in if we didn’t do our job and get people like scheduled for those talks. So I’ve sat through a couple of them and then I got so good at listening that if he was busy, I could fill in and start the talk or help with the talk or actually give the talk. So I think that sometimes it’s not for the doc, it’s for the whole team.
DR THOMAS WETZEN DC (GUEST): Yeah, I would agree. And I think to build on that, one of the things that really struck me and this was probably it was over 20 years ago that I had someone who was a member of the practice. She was getting regular care, her daughter was getting regular care and she just couldn’t get her husband to ever come into the office. And she looked at me very seriously and she said, I just don’t get why he doesn’t get it. It’s so simple. Why doesn’t he get it? And I realized that we can tell the message and if we make it simple, it sells itself for lack of a better term. It’s not sales per se, but what we have as a profession, it sells itself if you’re willing to share with people what it is and why we do what we do and why as chiropractors we’re so passionate about what we do.
JAMES CHESTER (HOST): That’s powerful. That’s going to be the opener. Make the message of chiropractic simple and it will sell itself. Really great takeaway there. And I think this leads to our next segment of the conversation is you’re talking about this gentleman coming in and not understanding chiropractic. Now what are you doing for yourself to stay healthy and tip top shape and be that advocate for health?
DR THOMAS WETZEN DC (GUEST): Well, right now I’m not doing as well as I should be. At the president of the Congress, we have people spread out all over the country. So different time zones makes it a little bit challenging. I get myself checked typically once a week. Push comes to shove. It may have to go to once every other week, but I try to get checked once a week. And if I need to, I’m getting adjusted once a week.
JAMES CHESTER (HOST): That’s great.
DR THOMAS WETZEN DC (GUEST): I try to do my best to monitor my intake as far as food, not just what I’m eating, but how much I’m eating. Constantly reminding myself because I remind practice members every day how important it is to get outside and get your bite of a deep. No, I do play some golf. I try to get outside whenever I can. I play basketball twice a week. So I get in the physical activity.
JAMES CHESTER (HOST): Good.
DR THOMAS WETZEN DC (GUEST): But now that I’m getting older, I can’t keep up with something that I’ve played basketball with.
JAMES CHESTER (HOST): Well, that’s cool. It’s cool, man, because I think just being honest with ourselves is important. But the chiropractic lifestyle, I always tell people I’ve never scheduled somebody in for chiropractic care that I saw their life get worse. I always tell people when they practice a chiropractic lifestyle, it only makes their life and their future is better. And then I say on the other side of this, have you ever met anybody that takes more pharmaceuticals or more drugs? Or is it a better quality of life? And the answer is usually no. Right. So I say, you know, getting in, getting checked and getting adjusted as needed will only be a positive influence on your lifelong term.
DR THOMAS WETZEN DC (GUEST): Absolutely. And to add to that, understanding that if we fully understand that and we fully understand the philosophy of chiropractic, I never had a loss for a conversation with practice members in the office because if we’re seeing that they plateau with their care, it gives them the opportunity to revisit, well, what are you doing for yourself? What are your chemical stresses that you might be encountering? What are your mental stresses that you might be encountering? Most people that come into chiropractic offices, they can think pretty readily with physical stresses. The chemical and the mental stresses, they tend to blow off and just say, oh, I don’t have any stress. Well, then when we start educating them that the average American has exposed over 1200 different chemicals a day, the light bulb starts to get brighter and brighter and brighter. And then they start asking questions because they will understand it better.
JAMES CHESTER (HOST): Well, I think that we just need to reprogram the thought processes for people because I’ve seen this on a meme before, but it was said, it said something like, diabetes starts first through our eyes. And it’s kind of confusing, but it’s what we see. It’s what we’re programmed for. It’s what we have an emotional, like, it’s a comforting thing when we see a food commercial or we see like something that’s heavy in sugar or we, you know, watch a fast food commercial or we watch like a pizza commercial. Like we’re indoctrinated constantly with opportunities that make us think that because we see it, it’s good for us. Yep.
DR THOMAS WETZEN DC (GUEST): And I think I saw in one of your previous podcasts where you had Dr. Eric Plastner on there, he was talking about terrain theory.
JAMES CHESTER (HOST): Yep.
DR THOMAS WETZEN DC (GUEST): And I’ve had the opportunity to listen to and meet Bruce Lipton. We’ve had him on the show also. And Bruce, as you know, talks all about the idea that it’s not so much our genetics.
JAMES CHESTER (HOST): : It’s the field.
DR THOMAS WETZEN DC (GUEST): It’s in our environment and it’s what we put into here that leads to a breakdown of the system.
JAMES CHESTER (HOST): Happy genetics. Yep. And we’re products of our environment, you know, absolutely. I’ve seen these things where if they talk to like a jar of cooked rice, bad, over time, the jar of rice will turn rotten faster. If the jar of rice, then they talk nice to it. It actually stays healthier and white longer. Same thing with water.
DR THOMAS WETZEN DC (GUEST): Yeah. And what I share with my patients on almost a daily basis is the idea that the mental stresses for every five minutes of anger, we suppress the immune system for eight hours.
DR THOMAS WETZEN DC (GUEST): And, you know, a lot of people do Starbucks and that type of thing. One of the things I do in my workshop is I talk about how the things we put into our body can impact us and oftentimes in a negative way. So come fall, don’t get donuts talks about pumpkin spice latte, it’s back. And I saw something that said that a large pumpkin spice latte has a sugar, the equivalent amount of sugar is 17 glazed donuts. Wow. So think about people that are so excited. As you said, they see it, they got to have it. They have one of those every other day or every day of the week. What are they doing to their body and what are they doing to themselves on a chemical and a genetic level when they’re putting that kind of stuff into their system?
JAMES CHESTER (HOST): Well, you know, one of the projects I did early on in my career was a, it was called idea protein and I did some videos for them. And one of the videos that I did for them that really stood out to me was they did like this cadaver and they sliced them, the person down the like laterally down the body and they showed what the body composition looked like. But the thing that alarmed me the most was when they talked about what a sugar granular sugar piece looks like under a microscope and what it does to the vascular system and the artery system and how that basically builds scar tissue. And that’s why people have high blood pressure that do a lot of sugar. And if you’re telling me somebody’s getting the equivalent of 17 glazed donuts a couple times a week, that they’ve also shown that high level of sugar intake lowers the people’s immunity in their immune system to function properly. So I think it’s fascinating some of the things that we’re discussing today just because, you know, if people just knew what we know, they would do what we do. Absolutely. I know that chiropractic is the answer for a lot of their thoughts, traumas and toxins. But when you’re talking about all the chemicals that people are getting, people are more toxic today than they have ever been in the history of mankind.
DR THOMAS WETZEN DC (GUEST): Yeah. For a presentation I put together a couple of years ago, I was trying to do some research and there was a study out of Johns Hopkins that says the average American has more stress in 30 days than their grandparents had in their entire lifetime.
JAMES CHESTER (HOST): Yeah. I mean, we are a super group of people that have adapted. And I love that about chiropractic too, because it really leverages adaptability. And that’s like when you’re getting adjusted and your nervous system’s clear, you adapt. And that’s why chiropractic was pigeonholed in to be in a pain profession for a long time. Because people that get adjusted, their nervous system adapts because it’s not under stress and it’s not under compression anymore.
DR THOMAS WETZEN DC (GUEST): Right. And as sentient beings, I mean, we live our lives, we experience our lives through our nervous system. And if the nervous system is not functioning, that can skew and it can alter how we perceive our life and how we perceive reality. And going back to B.J. and D.D., the idea of, you know, do you put more faith in a pill or a potion or a serum versus the power of the intelligence that created the body? If something like a flu or a cold virus can adapt in their single cell organisms, what can our body do if we have trillions or what do they say? 70 quadrillion cells in the human body? If all of those cells are adaptive, think about the potential we possess. If we just make sure we remove interference and allow the body to do what it’s designed to do and that’s be self-healing and self-regulating.
JAMES CHESTER (HOST): This is super powerful information. So when people are watching, I said I urged everybody to get their pen and paper out and make notes. I think that we’ve shared a lot of great stuff so far. I know that we only have a couple of minutes left for the show today, but let’s go like a lightning round. I know some of these things aren’t going to be easy to answer quickly. Let’s go to question number five. Where do you see the profession going in the next 20 years?
DR THOMAS WETZEN DC (GUEST): To the moon. Seriously, I’m really excited. There’s never been a better time to be a chiropractor. I think what occurred over the last couple of years, people may not even realize it on a conscious level, but the general population is beginning to understand. There’s got to be a different solution. When we by far, the United States spends more money on so-called healthcare than the country’s ranked second through eleventh combined. Yet we rank somewhere around, depending upon which study you look at, 34th to 47th in overall health and wellness. There’s a problem there. So people are looking for what we have. As we talked earlier, people are looking to be led. If you can lead them with something that is true, and there’s no stronger truth than the body is a self-healing self-regulating organism, we have nowhere to go but opt as a profession.
JAMES CHESTER (HOST): And subluxation is kill.
DR THOMAS WETZEN DC (GUEST): You probably go to summarize all that, which is that.
JAMES CHESTER (HOST): Heroes, who’s helped you become the man that you are today and if you could sit down and talk to someone for an hour, either chiropractically or historically, who would it be?
DR THOMAS WETZEN DC (GUEST): Wow, that is a tough one. Because as I said earlier, I’ve been so fortunate to encounter some of the most amazing people in our profession, but I’m actually going to step outside of our profession. And I would say someone I would like to spend an hour with is Tiger Woods, because I am just enthralled with his mental focus and his mental clarity. Yeah, some of the things he’s encountered have been because of they’ve been his own fault, but his ability to persevere through these things, I just can’t think of too many people who have that clarity and that focus to do that.
JAMES CHESTER (HOST): Yeah, I think when you think about an icon like Tiger, mental toughness is the thing that sets him apart from most people. And not feeling bad, not having an emotional resonance with a mistake. And I think that when you have that with a sport of golf, you have a quick memory and then you build excellence and then you build routines and then you become Tiger. And I think that that’s really special because I do think his what made Tiger one of the greatest athletes ever was his ability to have mental toughness under high pressure situations. Going back to chiropractic and private practice talk, share with us a miracle story and send us off with something to inspire people.
DR THOMAS WETZEN DC (GUEST): Wow. Miracle story, I would probably have to share. I had a woman who was under care. Her daughter, it was an unfortunate circumstance. Her daughter was 17, got pregnant, chose to keep the baby, but the pregnancy was difficult. The boyfriend, when he found out he was the father, he just disappeared. So this is a young girl. She had the support of her mother and her family, but it was a challenging pregnancy for her. Another one in her to get under care, we started getting her adjusted when she was about eight and a half months. So at least we got her some care. After she had the baby, there were some challenges. She brought the baby into me when the baby was four weeks of age, had already been on five different medications and not slept more than an hour. I’m not at a time for four weeks. So you can imagine how this young lady, this young mother felt as well. The little girl would not eat whenever she tried to nurse or even tried to feed her with a bottle. She would just spit things up. So again, at four weeks of age, already five medications. They said if this medication didn’t work, we’re going to do exploratory surgery. What they’re going to explore. But we got her adjusted on a Wednesday. When she came back in on Thursday, she said, I don’t know what this is going to do if it’s going to help. I just didn’t really see a change. So that’s okay. Let’s check her. Let’s get her adjusted. Got her adjusting on a Thursday. I literally had one of the largest audibles for an infant setting C1. You typically don’t get that cavitation. But there was just a loud cavitation or audible there. And the girl came back on Monday because we’re close Friday, Saturday, Sunday. She came back on Monday in tears. I thought something had happened. She said, well, something did happen on Thursday night. The baby slept for seven and a half hours straight. And since Thursday night, she has only thrown up once when I’ve tried to feed her. So what did I do? I found the subluxation. I removed the subluxation. Inate took over. I can’t say I fixed that baby. I can say I fixed the subluxation. But what fixed that baby is inate. And if inate can flow and if the body can function the way it’s designed to function, those are the types of things that we see. And that’s probably the one that sticks out in my career the most.
JAMES CHESTER (HOST): Well, it’s a very impactful message there. And just really appreciate you sharing today. Last question for you. Sure. If you’re the last chiropractor on planet Earth, would the profession survive?
DR THOMAS WETZEN DC (GUEST): Absolutely.
JAMES CHESTER (HOST): Let’s do it together then.
DR THOMAS WETZEN DC (GUEST): I like that idea. Not just you and I, let’s all do it collectively.
JAMES CHESTER (HOST): Yeah. And I think that there’s a lot of great takeaways with that last story, that last miracle story. And I think that people realize that I call it cradle to grave care. I call it first breath to last breath. I call it womb to tomb. I think there’s a lot of, you know, phraseologies that we can attach to principal chiropractic care. But I think that the earlier somebody doesn’t live another day with a vertebral subluxation, the better quality of life that they’ll be able to adapt to. And I think that we could solve a lot of issues in this world if people didn’t have nerve impingement and nerve interference. So Dr. Thomas Wetson, appreciate you being my episode 518 today.
DR THOMAS WETZEN DC (GUEST): Well, thank you, James. I appreciate the invite and I really, really enjoyed getting to know you and I appreciate you taking the time to talk to me as well.
JAMES CHESTER (HOST): Great. Is there anywhere that I can send people if they want to learn more about what you’re up to?
DR THOMAS WETZEN DC (GUEST): There is personally or what I’m doing with leadership with Chiro Congress.
JAMES CHESTER (HOST): What’s sent him to Chiro Congress?
DR THOMAS WETZEN DC (GUEST): Okay. That is Chiro Congress dot org.
JAMES CHESTER (HOST): Well, I will go ahead and close out today by telling everyone you’re just one story away. Keep hustling. Dr. Thomas, appreciate you being on the show.
DR THOMAS WETZEN DC (GUEST): Thank you. Have a great day.
JAMES CHESTER (HOST): Talk to you soon. Bye. Bye for now. Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
Chiropractic Marketing is an Act of Kindness with Dr Sebastian Bonnin DC – Chiro Hustle Podcast 517
Dec 14, 2023
2001 Life Univ grad. Locally (Puerto Rico) recognized as Chiropractor of the Year in 2010 by the Dr’s Choice Awards- Natural Awakenings and internationally Life Univ recognized me as one of the doctors responsible for developing chiropractic in Spanish-speaking countries specifically, Argentina and Brazil. Over 283,000 adjustments given, over 2500 talks given, and led 21 chiropracTIC mission trips all over the world. Currently leveraging the franchise model to expand chiropractic in Puerto Rico.
Fun facts: I surf, downhill mountain bike, kite surf, and play padel tennis. Now helping/coaching doctors who are in their BUILD AND SCALE phase of their career build a remarkable practice as part of a remarkable life and not in spite of it. My life’s mission: Express the fullness of my light, Enjoy God’s blessings, and Help others do the same.
TRANSCRIPT
JAMES CHESTER (HOST): You’ve made it to the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number-one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling.
This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Let’s hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 517 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Sebastian Bonin. And if you want to hear a story of how marketing is an act of kindness, stay tuned. Welcome back. This is another episode of the Chiro Hustle Podcast. Today we’re international. Well, America, but it’s Puerto Rico. So it’s really an honor to have Dr. Sebastian Bonin on with me today. We’re going to jump right into talking chiropractic business. We’re going to talk about the challenges and the successes within the chiropractic profession and where we see things going. But before we get into this episode, I just wanted to let everyone know the big why or why did we do what we do over here at Chiro Hustle. Well, first amendment is something that we stand for. That’s freedom of speech. We’ve never censored anyone, which I think is very powerful. We let everybody have a platform to speak their truth. We also believe in medical freedom and family health freedom. Those are things that everybody should take very serious for them, everyone in their lives, including themselves. We also protect the sacred trust. That’s BJ Palmer’s last words. If you guys want to know more about that, go and do a quick search. Find out what BJ Palmer’s sacred trust is. And you’re going to learn so much more about chiropractic than you ever knew before. We also support subluxation based chiropractic, innate intelligence and universal intelligence. We believe that when man or woman, the physical gets adjusted, it connects them to man or woman, the spiritual. And with that being said, Dr. Sebastian, welcome to the show.
DR SEBASTIAN BONNIN DC (GUEST): Oh, man. Oh, I got the good ones, bro. Yes, connecting man to physical with man to spiritual 100%. I’m the scientist keeps validating that. Hey, I’m great, man. Just having the hottest day in Puerto Rico in years. So just enjoying really looking forward for a conversation today. See where it goes.
JAMES CHESTER (HOST): Yeah. So chiropractic is a big idea. And I know that this show supports the chiropractic profession when it comes to sharing this story, documenting the story. I call it building this tapestry of chiropractic together. And I think it’s really powerful after 1200 interviews, you know, your episode actually 517, but I’ve been to so many events where I’ll interview 10 people a day. And that’s where I was like, this is called Chiro hustle, man. This is what we do. And at any level, your story matters. And I’m sure that there’s friends, family, colleagues, new patients that are going to listen to this old patients that will listen to this and they’ll say, yeah, I didn’t know that about that guy. So why don’t we reintroduce you? Tell us your chiropractic story. How did you get into the beautiful profession?
DR SEBASTIAN BONNIN DC (GUEST): Absolutely, man. I was 17 years old or 16 years old. And all my life, I’ve just been surfing all my life, surfing just in the beach, this water sports, just getting pounded at the beach, pounded at the with the waves and skiing and a very physical and active youth. So of course, I didn’t know about chiropractic. I was amazingly self-located all that time. Didn’t know it. All I knew was I couldn’t stand up for long periods of time without starting to get at this comfort in my low back. And in school, I’ve always had, I was very anxious in school, like very high energy, like totally jittery. And finally, one day I had an accident surfing. There’s no accidents had to happen, of course. And I fell, I hit my head, kind of like, I’m like, oh, it feels so good, but I know I’m under water. I need to get up there. I’m like, oh, but I feel so good. I want to sleep. Oh, but you need to get up there. So basically, I was not unconscious underwater. I finally came out almost drowned, but the impact just completely wrecked my neck. And then I felt like this hot fluid come from the back to the front. It was blood. I felt it was blood. So I’m like, oh my God, I don’t want to pass out here. And I was really far out in the sea. So I met it, went to school the next day. And my friend sees me. I’m like, hey, what’s up? How you guys doing? And she’s like, hey, what happened to your neck? And I told her story. She said, you got to go to my dad. You’re most probably subluxated. I’m like, what? He’s like, yeah, you got to go to a chiropractor. I’m like, all right, so I’ll go. So I went. And after the evaluation, 16 years old, no neck curve, almost no lumbar curve already. That L5 disc was showing signs of degeneration. And sure enough, it was like, all right, let’s get this done. I received my first adjustment, James. And it was like, oh, OK, whatever, I feel that you lose her, went home, went to sleep. And I remember that first night, I went to bed. I woke up and eight hours passed. And I did not move. Like I literally died in eight hours. I went out. And the body heals while it sleeps and runs. So I went to school and I felt my energies were organized. And I saw that happen 100% of the time with autistic children, for example, who after getting, starting to get adjusted, they’ll be more organized. They’ll still express their personality through their condition. But it will be organized. And they will smile and eye contact, right? And then I went surfing. And I literally felt that I was driving a Volkswagen from the 1980s. And I was immediately on a freaking Ferrari. And it was just I just felt my body real different. I’m like, man, I’m not doing anything else other than getting adjusted. So I went back and I’m like, dude, what is this? What’s happening to me? What’s going on? And he told me the chiropractic story. The body heals itself. And I’m like, yeah, I know. And that’s the role of your nerve system. And I’m like, yeah, that’s the computer of the… And it’s like, yeah, well, you have an intelligence that expresses through that nerve system. I’m like, yeah, yeah. Yeah, the body’s incredible. The body’s amazing. It’s super intelligent. And he’s like, yeah. And he’s like, well, you’re spine houses that nerve system. I’m like, yeah, you’re right. Well, if the spine is in line, your nerve system is free, you function well. Your spine is not in line. Are you so on your x-ray? The x-ray is your nerve system can work properly. It’s not it’s interfere. So the innate intelligence of your body cannot express through that physical body as it was intended and designed to do. I’m like, yeah, I know. And he’s like, well, that’s what I do. I’m like, wait, what? So there’s a profession that thinks like me.
JAMES CHESTER (HOST): I’m like, so arrogant, right? I was like, yeah, you can say that.
DR SEBASTIAN BONNIN DC (GUEST): I’m like, so you help people. So with your hands, you don’t have to inject anybody because I wanted to be a pediatric. I love children. So I wanted to be a pediatric doctor, but I didn’t want to inject anybody because I’m a… I don’t like needles. I really don’t like needles. So that was my… How can I be a pediatrician? If I don’t like to inject… That was my rough, right? So he said, yeah, so it’s always my… With your hands, that’s it. So you help people heal with your hands. Yes. And there’s a profession like a science that is like, yes, I’m like, that’s it. That’s what I want to do. That’s it. I love that. What do you study? Is that the closest one to Puerto Rico? Is that the best one? Then all right, I’m done. So my senior year, I already knew I was going to be in Puerto Rico two years in the University of Puerto Rico, then I was going to go to Life University, finish my undergrad, did the doctorate, and came back. And in those four years of… It was six years. The profession is eight years, but you can do it in six, six and a half. I did it in six. And man, I did like, what was like 15, 16 mission trips that we did and just visiting every possible doctor that you could imagine, upper cervical, just like really like, like I use my student money to build my chiropractic. I didn’t buy crazy cars. I didn’t buy a crazy furniture or I didn’t have a sound system. We didn’t have TV, cable. Man, we were just… I remember I was the only student who had a titron in our apartment. We’re like, okay, let’s see if this pattern work really is true. Oh my God. Yeah, it’s a pattern. Oh, shit. Like, wow. Okay, let me adjust you. Oh, shit. I think I’m so excited. You hold on. Just playing with that and that’s basically what I did through my chiropractic years. I just focused on becoming the best possible chiropractor I could be. I knew that the university was just training me to just get a license. I had amazing mentors, very different. I like whoever mastered philosophy, I followed that, but usually they mastered philosophy, but then they suck at the business and they’re bankrupt. They never like really could transfer that philosophy into what I consider success, which was a high volume practice. That was my vision of success. You’ve got to be careful how you define success, right? So it’s my vision. So I’m not saying that high volume is the standard for success. I don’t know what it is for you. Whatever you’re listening, you got to design and define that for yourself. For me, it was just how can I see the most people that have the most fun? That was my mantra. I got to be success and fun can compete with each other. So that’s also how I ended up getting a coach and teaching and learning the systems and then dancing and doing all that. Then they asked me to be speaker because I love to speak and then just keep expanding. Then I all finished when I heard my back and that’s when I started then to transition to becoming then the CEO of my office and then the hurricane hit. So everything went to a halt. We lost everything. I kept my team. So the rainy day fun really got empty real quick, but we kept the team even though we were averaging 120K a month, having the best year to 5K a month. And that was tough times when we can do a whole episode on that story. It’s not the same when you’re really down and then you just go further down. You don’t know. You don’t have that contrast versus when you’re up here and then you’re down to where you’ve never been before because you’re not only down financially, you’re only down mentally and emotionally and you can sense like, wait, why am I going angry to bed? This is so not me. And you know how it is? Like those two the most important moments in my days when I wake up and before I go to sleep, it’s sacred times, man. It’s intentional. You have to, I don’t know you, but me, I have to wake up and just be. And feel and do the things that I got to do in my morning to prepare for my day so that I can at the end of the day, do an inventory and then go to sleep. Happy joyful for what happened today and then excited for what’s coming tomorrow. And that’s intentional, man. That’s not like, so imagine just going through all that hurricane stuff and not feeling none of that mojo. And it’s bad. You know, you want to know how I came out? Came out of it from a freaking spinal screening. I did. I hated them and but I had to do it. It was, you know, I remember going to bed saying, all right, that’s it. Last night I’m going angry. That’s last. I’m going to allow myself to be pissed off angry and frustrated for the next five minutes. I’m going to go full out these five minutes. And then after those five minutes, that’s it. Throw everything changes and I went to sleep and then, you know, nothing really changed. I just went to the office of my shorts and t-shirts sweating, mosquitoes biting everywhere. There’s no light and electricity. And then it was like, man, in a just thought flash, right? Go to the supermarket. That’s where the people are. And I’m like, oh, man. Oh, are you kidding me? I got to do a spinal screening. No, you got to be kidding, man, because in, in, I don’t like the word celebrity, but people consider me that here in Puerto Rico. I mean, TV every week, just sharing the chiropractic message and story and social media. And I’m just like really heavy and I take that very seriously. And, you know, like being a spinal screen is like, what are you doing here? Like, what are you standing there? Like, right? It was a very humbling moment, but, you know, you got to do what you got to do, man. That’s, that’s it. It’s not about you. It’s about those people that don’t know you exist. And that’s what we say. Marketing is an act of kindness, you know, marketing is a message that saves lives that is a solution. I’m not saying it’s the only solution. I’m saying it’s a solution is a truth is a truth chiropractic is a truth. The more science goes into it, the more chiropractic gets validated. So man, it’s just I’m going to share with you my line. Are you ready? I’m ready. All right. So it was this. Imagine the smallest supermarket that the aisle is you can only fit me and then half of me. I’m not big bro. Like that thing is not for obese. No, these people can fit there. No, these people go ever go there. They can’t like that shopping carts this small. So there’s only three shopping carts. So as I’m handing them the shopping cart, I will be like, Hey, the soup of the days lentil soup and the special of the days, the chiropractic evaluation in my office. I’m Dr. Sebastian Bonnet on the chiropractors. See you outside if you’re interested. That’s it.
JAMES CHESTER (HOST): That was it, man, that was it.
DR SEBASTIAN BONNIN DC (GUEST): Ten people came up from those four hours. Still those 10 people are coming into the office all these years later. And that I just told you a really long story, really short. It was so tough. But that started to turn things in turning the energy around. And from there, it’s just been such an awesome journey, man.
JAMES CHESTER (HOST): And now you’re using this model of what you figured out and how you went and built the practice. And now you’re teaching other people how to do that.
DR SEBASTIAN BONNIN DC (GUEST): Yeah, because I was I was already, we were already coaching the Hispanic doctors. So when all this hurricane situation was happening, that’s where I met Dr. Steven Franson. And I’m like, man, listen, I’m ready to scale my vision and really scale my influence and my impact. I really want to transform healthcare in Puerto Rico. I mean, we live on an island where the message hits the coast and bounces back, hit the coast and bounces back. We can contain this. It gets highly super concentrated. We can actually make a difference here. It’s a marketing, marketing phenomenon that occurs in this island. So we can do this. We can do this. We can do this. We can tip it. We can show that this model works. I cannot do it alone. It’s going to be different groups of different offices of different brands. It’s not about me. I don’t need my name out there. It’s just let’s get together. Let’s, you know, let’s streamline chiropractic. Let’s just have the same day a talk. Subluxation, adjustments, care plan. Subluxation, not manipulation, not treatment, not dysfunctional segmental disease. No, let’s retain our language. Let’s stay on our lane. Stay on your freaking tile. Don’t step out of it. If you want to do nutrition, fantastic nutrition because it helps with the correction of subluxation. You want to do physiotherapine your office? Okay, fantastic. But because it’s going to help you correct their subluxations quicker. You want to do supplements. You want to do functional amazing. Fantastic. Okay, not judgment, but because it’s going to help you correct their subluxations. Everything is subluxations and everything goes back to eliminating interference. So again, we don’t have the truth. We have a truth. And we are a solution, man. We are a solution and we saw that in the pandemic. Even more so. Yes or no? Even more so. I got, I got silence in the pandemic just for saying go out, take some sun, move, take it easy on the sugar and freaking get adjusted. That’s it. I got censored.
JAMES CHESTER (HOST): You’ve made it to Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number-one chiropractic podcast.
This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Let’s hustle!
Well, we were having our pre-interviewed conversation and I said, chiropractic is the original bio hack. First it was sun, then it was breathing, then it was walking on the earth with no shoes on and then chiropractic. So as you talk about the passion behind the subluxation based profession, that’s really a big part of the opener of why we do this because we need to have more conversations around that. Otherwise, people will come in and they’ll take parts of chiropractic away. Before we know it, we don’t have a profession that’s principled anymore. Yeah, it’s a pseudo medical profession and you’re right. If you’re going to do nutrition, do it. But also have all roads come back to subluxation based chiropractic. If it’s going to be, we’re going to do supplements, like you said, bring it back to subluxation based chiropractic. Keep the fundamentals the way that they are and allow other people also. If you want to go and do another style of medical, then don’t turn chiropractic into that. Go do that. Become the best MDU can become and stick with that. But don’t come into chiropractic, say, hey, we’re going to remove the chiropractic stuff and we’re going to produce chiropractors that can’t adjust anymore.
DR SEBASTIAN BONNIN DC (GUEST): Yeah, and I want to be able to write a prescription. A prescription.
JAMES CHESTER (HOST): Yeah. Just go be another doctor.
JAMES CHESTER (HOST): Yeah, dude. It’s okay.
JAMES CHESTER (HOST): You already have a degree for that.
DR SEBASTIAN BONNIN DC (GUEST): You don’t have to stay in this house. You can move to another house.
JAMES CHESTER (HOST): And that’s just it is we don’t have to go back and take parts of chiropractic and sell them. And I think that that’s something that I’ve picked up on my connection with you so far is be it the best chiropractor you can become and serve people the right way and do it the right way because, you know, in the questions I send out, I want chiropractic to have a high brand equity and user rate in the next 20 years. I want chiropractic to be the port of entry for everything like Lisa and Vasef first. If you need something after that, my good friend, Eric Plasker always told me chiropractic first chiropractic second chiropractic third chiropractic and drugs fourth chiropractic and surgery fifth, but always have chiropractic along with other paradigm because you’ll heal faster if you’re not subluxated. I 100%. You know, and you’re telling your story earlier, you know, I started chiropractic as a patient when I was 16. I hurt myself playing high school football. And I always knew that I performed better when I was adjusted. And I came from a single parent household. So it wasn’t a lot of money laying around to like send the boy to the chiropractor as the youngest of five. Anyways, I always knew that I performed better like you when I was getting adjusted. So it just makes sense that you built your foundation on an experience that you wanted other people to have to and save their lives from drugs and surgery because if we don’t tell them the truth about chiropractic guaranteed, someone else will come in and sell them a pill of potion or lotion. One of my favorite episodes I’ve ever done is with Les Brown. He’s a luminary. The man said, I like chiropractic because it doesn’t cut it out. It doesn’t drug it out and it doesn’t burn it out.
DR SEBASTIAN BONNIN DC (GUEST): I love that line. Yeah, absolutely, man. I’ve heard two things from you. Keep the main thing, the main thing. Right? Yeah. Yeah. The main thing. And you can only help those. You can convert. So if you don’t convert them to chiropractic as a chiropractor with your systems, you’re converting them to medicine. If you don’t convert them to chiropractic, they are in your office and your systems are in such a way that only 50% of your patients are actually entering your office and saying, okay, I’ll try this out. Because if you don’t do anything, James, half of the people that go there, at least half of them will just say yes and yes, whatever, to 10 visits, 20, by visit, whatever. So if you don’t do anything, half of the people will do whatever it is that you said to do, other half, they’re not. Now to hit the 65% or more, that’s when you start getting, that’s when you have to start using the tools of influence. And I think influence may have a negative connotation for some people that hear that word. But listen, whoever’s listening, we’re not selling top-aware men. We’re not selling plastics or computers. We’re not selling this Vino that if you drink it, it’s going to heal every cell in your body and blah, blah, blah. No, man. We’re selling them a paradigm shift. And how can you do that? You can only the most effective way of changing a belief is through an experience. I don’t have to explain to you anything. I just show you what a sunset is. And that’s it. Now you know, now you know. Listen, come here. I’ll adjust you. Let me explain to you what an adjustment does. Let me adjust you. And then you’ll understand. And some of them understand in the first adjustment, some of them understand in the 600th adjustment. We don’t know that. So I have to make sure that based on the patient’s goals, based on the practice members’ goals, based on the human being that I have in front of me goals and our findings, I am going to present to you my best recommendations. My best recommendations may be different than next door chiropractors. And we may have different costs. Whatever. It doesn’t matter. You came to this office for a reason. And it’s because you attract your own tribe. Every chiropractor has their own tribe. You have to market to your tribe. You have 10 chiropractors on the left side, 10 chiropractors on the right side, everybody next to each other. I guarantee you will be seeing the exact body you’re seeing now, the exact amount of people, no more, no less.
JAMES CHESTER (HOST): There’s no competition. I’ll tell you that.
DR SEBASTIAN BONNIN DC (GUEST): There’s no competition. You are the only competition.
JAMES CHESTER (HOST): Yeah. You know, to bring back what you were talking, one of my good friends, Gordon, hey, he created a brand of shoe and soles called A-Line. And he said, I love chiropractic because I want people to be walking their dog when they’re 80 years old and not their cane. It’s a good one, right? And you know, when you think about the vitality that chiropractic gives, whether we’re 16 or whether we’re 44 today, I still think that it gives everyone an edge of human performance. It gives everyone an edge on recovery. It gives everyone an edge on potential. It gives everyone an edge on personal life performance. And I think when people think about like chemicals, thoughts, traumas, stresses that go into the body, there’s nothing else that can fill the gap that chiropractic stands in. And I think that if people just knew that, I made a quote one time with a friend, Satyam Patel. And he’s a very famous chiropractor, a functional medicine doctor in Canada. And he made this quote. He said, if people knew what we know, then they would do what we do.
DR SEBASTIAN BONNIN DC (GUEST): I would do what we do, absolutely.
JAMES CHESTER (HOST): And I think that if people just knew what chiropractic was and it wasn’t put into the vein of neck pain, back pain, headache, sciatica, they were able to really market it as the human performance profession, the life giving profession, the quality of life profession, the healthy children profession, the mobile elderly profession, the vitalistic profession that it is, if we just were able to rebrand to people, everybody would know what it is and why they would need it.
DR SEBASTIAN BONNIN DC (GUEST): Yeah. And I think dentists, cavities, several sessions, your spine, let’s go. Let’s go. Let’s go. Let’s go. Let’s go. Hey, I would love to share this story about Katarina to bring this whole thing together. Yeah, for sure. So she, she, Katarina writes to the office, beautiful three year old, really bright blue eyes, very long hair, massive black, black eye here.
JAMES CHESTER (HOST): How do you call that bags under the eyes? Yes. Not sleeping.
DR SEBASTIAN BONNIN DC (GUEST): Yeah, massive bro massive. So baby and her mother comes in with a, you know, neck, torticola, right? Neck, neck, all screw up inside. So how can I help you out here? You know, I’m here because of my neck. I’m like, Oh, what happened? I fell asleep on the chair of the hospital. I had to stay to sleep there. I’m like, what were you doing in the hospital? I’m like, well, my daughter, and then she points to the, to the sofa. And I see this bundle of bed sheets and like, you know, she’s like, and there’s somebody underneath those bed sheets, just, you know, covering from the, from the cold. And I’m like, and I see a human being underneath. And I’m like, wait, what is it? She’s like, Oh, that’s my daughter, scatarina. And like, what happened? She’s like, well, she every month, she goes through this epileptic seizure that it’s so intense that we don’t know if she’s going to have brain damage. If we have to induce a coma or she’s just going to be like, like really bad, like every month we go through this episode. It’s cost me my marriage. It’s cost me almost my job. And yeah, and then that’s it. I mean, last night was one of those nights I fell asleep and that’s, you know, that’s what my neck is going on. I’m like, all right. We’re going to evaluate you to see what’s happening with your neck. But I have some questions about catarina. You know, what does the medical doctor say? Oh, they, they say that she was born with it. I’m like, wait, wait, wait. So God’s dot shit. Like God, God does shit work. Is that what you’re telling me? And that question, you know, really like jotted her and say, Oh, God doesn’t make, you know, work easy. I would say in Spanish, porque, yeah. I’m like, okay. So medication said, yeah, she’s taking three. I’m like three medications, you know, you know, the pills, how big they are for epilepsy. Yeah, they’re not, they’re not pills. They’re like freaking bombones. They’re like huge. So I’m like, how do you give that? Well, she says, well, I have a pylon, how we call here, which that belong.
JAMES CHESTER (HOST): A ball.
DR SEBASTIAN BONNIN DC (GUEST): And then when it’s like pulverized, we put it on the foot, some, some honey. And then that’s how I have to medicate her.
JAMES CHESTER (HOST): I’m like, Oh my God.
DR SEBASTIAN BONNIN DC (GUEST): And then well, she’s an neurologist, three, you know, every three weeks. I’m like, all right, listen, thank God that you’re here. Let’s evaluate you. Let’s evaluate the catarina. I explained what we do, what we don’t do, what to expect, what we not, what not to expect. Why? And she’s like, yeah, let’s get evaluated next person’s sense. And we proceeded long story short. We did her posture that that girl’s posture was super off her. No neck, zero nerve curve in the neck, three year old. Okay, no neck curve. Scan. Okay. Red, big red bars here, which meant that the nerve system was interfered mildly, moderately or severely. You tell me James. Severe. Really, bro. Severely in the atlas axis, which is like the most, you know, the most important part of the spine. And back then, I couldn’t say, Hey, this is causing your epilepsy because now we know that causes it. And back then, I had to say, listen, oh, oh my God, I palpated her. That atlas was so off. It literally felt like an elbow sticking out and like a hole, like a dip on your side. It was, I’ve never, I’ve never seen something like that. I’m like, Oh my God, this, this is this. I said to her, listen, I can, this girl is so block-sated. I don’t know if this is causing her epilepsy or epilepsy issues, but it’s impossible that this girl can express her full potential and be okay and right and function right. If that thing is like how it is. So I explained to her what we’re going to do. Listen, I usually do not adjust on the first visit, but this I consider is an emergency. I’m going to start with her today. Tomorrow, I am going to give you my report on my best recommendations moving forward. I proceeded to do the adjustment. Very light, very sublime, very no drama, no boob-pah-ish. No, nothing. It was very subtle, very gentle, very nice, comfortable. And she’s like, is that it? That’s it. That’s all you got to do. I’m like, yeah, isn’t that great? See you tomorrow. So she’s like, man, that’s bullshit. What the fuck? But I call her up that night. Any questions after Katarina’s adjustment? No, I’ll see you tomorrow. But funny, she fell asleep in the car. She hardly ever falls asleep in the car. And I’m like, all right, it’s a great sign. See you tomorrow. Make sure you don’t miss that appointment. So that was the last time Katarina had an epileptic seizure growth last time. Last time Katarina had to take medication last time that mother had to pulverize the medication last time she had to go to the neurologist last time she had to buy and spend money and skip work or skip a night. So talking about what would have happened if Katarina would have landed on a chiropractor that just specializes in back pain and neck pain? What would have happened if the neck of the mother, if she didn’t fell asleep, what would have happened if she didn’t had the neck problem so that symptom is the blessing, is the absolute blessing. And every time a new person comes in through that door, there’s seven people behind it. I just was lucky to meet the second one after that one, which just happened to be that day. And there’s no coincidences. So what we have, man, is such a sacred thing, man. Such a sacred thing. So when you say sacred trust, guarded well, I take that. I bank that man. It’s so and the more time you’re in this, the more humbled you get. The less you find that you realize that you don’t know, the less you know, it’s like, oh my God. Wow. What is this? This is something. This is something else. We know so little about healing. We think we know. We don’t. We think we know.
JAMES CHESTER (HOST): We think it’s flows to your nerves. No, you don’t know, man. We don’t know, bro.
DR SEBASTIAN BONNIN DC (GUEST): We don’t know, but what we do know is that there’s nothing like intention and that human touch and the certainty and conviction you bring to that table. And you know that you know that you can help this person with what you have and with your product, which is a process. It’s not an adjustment. It’s a process. So I don’t know who needed to hear that today, James, but listen, I got to thank you, brother. I really appreciate you reaching out and thank you for doing what you’re doing. We need someone to do this for us. Some of us just don’t have time to do this podcast. We don’t have time where we’re assigned. We have a different mission. And I need someone like you doing your part. So I really appreciate what you’re doing. Keeping the forum open so people can express themselves and hear different opinions. I love that. I respect that because we’re not equal. We not all share the same opinions. But if we can just land man, unjust, chiropractic, subluxation, adjustment, care plan, come on, we can do this, man. It’s not hard. We can do it. And we will know how much, how far reaching, right? How far reaching, we have said, thought or done, have reached gazillions, billions. We will know when we die. So I’m going to call James. Where are you?
JAMES CHESTER (HOST): Hey, bro, how did it go?
DR SEBASTIAN BONNIN DC (GUEST): Lookie forward. Big hug from Puerto Rico.
JAMES CHESTER (HOST): Thank you so much, brother. I’m a catalyst for chiropractic and natural health media. I focus on my guest, Brand Stories and Genius. I love what you shared with us today. I think it’s impressive. And I think it’s powerful and impactful for people to hear these messages and to share straight from the heart. I know that there’s a big audience out there that’s going to be hearing this and they’re going to learn more about Dr. Sebastian Bonning down there and Puerto Rico. And look forward to the time we get a chance to get that big hug and to have some more, some more share sessions and memories together. I’m going to connect you with Miguel Guevara down in Touluca. He’s going to get you on Chiro Hustle, Lispanyo. And I’m going to close out today by telling everyone you’re just one story way. Keep hustling. I’ll see you guys on the next episode. Bye for now. Thanks, Doc.
DR SEBASTIAN BONNIN DC (GUEST): Thank you.
JAMES CHESTER (HOST): Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
Give Away Your Best Stuff with Danny Ozment – Chiro Hustle Podcast 516
Dec 11, 2023
Danny Ozment is founder of Emerald City Productions, a podcast production company that has produced many of the top business podcasts in the world. Given that 93% of podcast listeners listen to more than half or all of an episode, it is clear that podcasting will be one of the key marketing channels of the future.
Right now, Danny is wearing out his Walt Disney World annual pass with his wife and 2 kids. When he’s not on Pirates of the Caribbean, he spends his days on mission helping podcasters change the world one download at a time. The free tips he provides at dannyozment.com, guarantee you’ll launch and grow a podcast that will impact the world.
TRANSCRIPT
JAMES CHESTER (HOST): You’ve made the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channel and give us a 5-star rating on iTunes and to continue hustling.
This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Let’s hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 516 of the Chiro Hustle podcast. I’m your producer, Luke Mallett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Danny Osmet. And if you want to hear how once you listen to podcasts, educate yourself, you learn more about who you’re interviewing. And last but not least, give away your best stuff. Stay tuned for this episode. Alright, welcome back. This is another episode of the Chiro Hustle podcast. Today I have Danny Osmet coming in, not a chiropractor, but a podcast marketing specialist. And I’m really excited to have him on today. But before we get into this episode, I’m going to let everyone know the big why. Why do we do what we do over here at Chiro Hustle? Well, first things first is protecting freedom of speech. I think that’s so important. We’ve never censored anyone on our platform before. And I think that it’s really important that we give people the opportunity to be not only acknowledge, seen and heard, but to speak their truth, whatever that may be. We also support medical freedom and family health freedom. Those are things that are really important to me as an individual. I hope they’re important to you also. After that, we get a bit more philosophical. We protect BJ Palmer Sacred Trust. If you want to learn a whole lot more about chiropractic, you don’t know anything about chiropractic. And you go search for BJ Palmer Sacred Trust or BJ Palmer’s last words. You’re going to learn so much more about chiropractic than you ever do before. And then we also support subluxation based chiropractic. That’s a big word. Once again, if you want to learn more about that, go and search subluxation and chiropractic. You’re going to keep on educating yourself about this beautiful profession. And then we also believe in inate intelligence and universal intelligence. We believe that when man or woman, the physical gets adjusted, it connects them to man or woman, spiritual. So with that being said, Danny, welcome to the show.
DANNY OSMENT (GUEST): Thanks, Jim, for having me.
JAMES CHESTER (HOST): Yeah, I got your bio and I was just like, wow, this guy understands podcasting really well. And then I got a chance to have like a little pre chat with you and talk to you about chiropractic. And I was kind of like, you know, building the story for us and building the brand of what we’re going to talk about today. And one of those things was supporting chiropractic as a profession. So if we can just open up and you can just kind of tell me like, your support of chiropractic, I know you said you’ve seen a handful of practitioners over years. Maybe share with us your insight on that.
DANNY OSMENT (GUEST): Well, you know, for me, it was the, you know, I’m 45 years old. And in the last 20 years of my life, I’ve learned more and more mostly through podcasts and listening to podcasts about some of the other things that are out there in terms of health and making us health and wellness, let’s say. And you know, maybe 15 years ago now, I started thinking about, oh, well, you know, like, I’m at that point 30 years old. Why did these things hurt in the morning? Why, why am I annoyed? I’m sitting down more for my job now as a recording engineer, things like that. I’m feeling uncomfortable. And so that’s when I first saw a chiropractor and it was something as simple as, you know, why does my right foot always hurt? And doing just, I forget what the machine is, where they mapped how my feet were pressing on the ground and getting a custom orthotic that straightened my right knee, which straightened this and solved other things. All the way up to even a couple of years ago, of course, you know, we took some time off during the pandemic and that was one of the things that sort of went by the wayside was going to see the chiropractor every couple of weeks. And I bought a new chair, you know, being in the recording industry. You have to have a good chair. So I’ve always had good ergonomic chairs that helped me out. And I got a new chair and have a standing desk and all these things. And I noticed after a few months, I was like, man, every time I’m standing, after like 15 minutes, my back starts to tighten up. And I’m like in pain. So I went to the chiropractor and started getting a grassed technique, I think is what it’s called. Never had that before. And immediately within like three weeks, the pain was gone. The chiropractor even took a look at the brochure, like manual for the chair that I bought, which is really good chair. And she was like, Oh, raise the lumbar support up like two inches from where you have it right now. And I’m like, okay, and that solved the problem too. So I’ve continued to throughout all this time combine chiropractic and massage therapy to just make sure that in a job where I have to sit down a lot, I can stay healthy and play with my two kids every day after I’m done.
JAMES CHESTER (HOST): Yeah, you know, just to, you know, add to that, I believe that if we don’t pay for our health, now we pay for sickness later. And basically what you’re saying is things that I reinforce with people all the time is chiropractic helps with your date. It helps with your pro perception, which is your balance. Yes. It helps with your core stability. It helps, you know, the label of pain, it helps with pain. It does a fantastic job at helping find the tension in people’s bodies and releasing that and chiropractic, we call those subluxations. So they find that tension in the spine and then they adjust and remove that subluxation a lot of the body healed naturally. And I always tell people the body doesn’t need anything extra in it. It simply needs no interference. So if we’re able to correct that, clear it up, now the body is a self-hilling organism. So there’s not pills, potions or lotions that the body really needs. It simply needs to be able to have full mobility. It needs to have full strength. It needs to have full nervous system flow. So that’s why I fell so deep in love with the profession because I saw it actually doing that. I worked in a clinic for six years and I saw what was happening when somebody would come in like you, you’d be like, gosh, my low back’s hurting, my foot’s giving me issues. And then by like the seventh visit, we would go back and do a re-eval on them. And we’d ask them if they remembered why they originally came in for and probably over 50% of them couldn’t remember why they originally came in for because the issue is so far away from their reality that it wasn’t even a concern to them anymore. So that’s pretty cool, right? Yeah. And using chiropractic as a wellness model rather than a crisis care model, I think is really important too. So anybody that listens to our show, I always encourage them. I mean, typically it’s chiropractors we interview, but I always encourage the people listening to find somebody where they can go at least get checked and get some x-rays and see what’s going on with their body so they can not deal with some of the things that people come in for like at 40 some years old. You know, sometimes people haven’t taken care of themselves for 40 straight years and they come into the chiropractor, they expect one miracle adjustment to like change their life. And they don’t actually understand the fact that over time, it’s a degenerative process. If we don’t take care of ourselves and self-manager ourselves and take care of like the concerns that we’re dealing with, over time, it has a degenerative process and then you have to rehab the body. So I know that your position in this world is helping people with podcast and branding and launches and things like that. So why do you think and what have you experienced being a podcast coach or podcast, the launch guru, what have you seen being the things that are purposes why chiropractors might want to consider starting their own podcast?
DANNY OSMENT (GUEST): Well, you know, it comes down to something simple for me and I can sum this up in a story. You know, I’ve lived in the Washington, D.C. area for a while and that’s where I first started seeing a chiropractor. And then we moved to Nashville for four years and now we live in Orlando. And so what did I do, you know, after I found a primary care physician, what did I do when I got to Orlando to find a chiropractor? Well, I went to Google and I went to Google my business and I looked at the reviews and found the closest chiropractor who had the best reviews. Okay. And that was it. Like that was the, you know, I didn’t get referred by anyone. I didn’t have any friends in the area. And it relates to a story that, you know, was not necessarily unique to Florida now, but in Florida, central Florida, a lot of people have solar panels, right? And solar panels are a significant investment. So when we wanted to add solar panels, again, I went to Google my business and, you know, in central Florida, of course, there’s like thousands of contractors that will do solar panels. So it’s like, well, who do I pick? You know, so I narrow it down, best reviews. I set up some meetings with some people. I have the meetings with them and then I pick the person that I trusted the most. Okay. I didn’t have that luxury with chiropractor because it was like, I don’t want to drive far. I know I’m going to have to go multiple times, maybe a month or every month. Let’s pick this one because they look the best review. And then I like the person and trusted the person, but it came down to trust. And so I even had this conversation with the solar panel guy when he was sitting at my kitchen table and we’re signing the agreement for, you know, this, I think it was like $80,000 or something like that to put in this, this system. And I said to him, Hey, you know, like, if you had a podcast, even a few episodes on your site, I would have gone to your site, been able to listen to you, tell me these things. And I would have trusted you more than the other people that didn’t have anything. And I would have known, Oh, I like this guy. I like this lady from the beginning. So for me, that’s what it comes down to for not just chiropractors, but anybody that provides a professional service, any medical practice, law firms, people come to you and need your help. So they have to trust you. And that’s what gets them in the door. That’s what keeps them there. And so if you can do anything that makes that easier upfront, then you should do it. So for me, that’s why I think any medical practice, any practice, like any chiropractor would benefit from having some form of content marketing. If it’s not podcasting a blog, YouTube channel, something that allows them to establish trust from the beginning.
JAMES CHESTER (HOST): Yeah, I couldn’t agree with you more. Third party validation is massive for anybody purchasing. And if you’re going to go to like an online shopping situation, whether it’s a designer watch or whether it’s spark plugs for your car, you’re going to go and like look at like what people have to say about it.
DANNY OSMENT (GUEST): Yeah, we, you know, the people that are listening to this podcast, they likely listen to other podcasts, right? And you can sit there listeners who are with us right now, you can sit there and realize, oh, these people that I’m listening to, I kind of feel like they’re my friend because I spend a lot of time with them. You know, if they have a weekly show, I might be spending 30 minutes every week with them. They’re in my car with me while I’m commuting. And that’s where that that trust, that relationship builds up. And so you can start to see that, you know, yes, it’s nice to get a referral. Like if my friend had told me about this chiropractor, I’d been like, Oh yeah, let me, let me go see. Let me go see her. That sounds like a great idea. A podcaster is the same thing. A podcast, even if it’s the host who is recommending that they come see you, if they’ve listened to you for a few episodes and they’ve spent a couple hours with you, that’s basically a friendship at that point and they’re going to trust you. So often I refer to podcasting is it’s referral marketing on a grand scale because you are the friend of someone recommending a service to them that they can then trust you for. But instead of speaking one to one, you’re often speaking one to 50, one to 100, one to a thousand. And it’s magnified. It’s a, it’s an exponential thing where the referrals just pour in more because you have that relationship with people.
JAMES CHESTER (HOST): So I think let’s get a little granular because we’re talking podcasting the impact of it, third party validation, things of that and why that we’re talking a lot about the why. Now I’m curious, recommendation, like strategy. Do you believe that people should be doing solo, like talking, like mono cast or do you think that they should be doing shows like this interviews?
DANNY OSMENT (GUEST): You know, we like, it’s great to get granular like that, but that answer comes from stepping back and saying, okay, so if you’re a professional services provider, if you are a doctor, a chiropractor, a doctor, a lawyer, an accountant, a therapist, whatever, you are creating content for a reason to reach a certain group of people. And so what is the goal? What are you trying to provide to them? If you are, let’s say trying to educate, like you’re, you’re doing a lot where you’re educating an industry. So a podcast like that is really great to do lots of interviews, talk to lots of experts, talk to see what’s out there, support certain things, establish certain things, provide evidence for certain things. Whereas someone who’s running a private practice, their goal might be, well, you know what, if I had six episodes and I don’t even need to have them out on Apple Podcast, it could just be on my website because people are Googling and they’re coming to my website, I just need to tell people these eight things about chiropractic and how it can help them or the expertise that I provide, like the certain techniques that are different. Or maybe it’s the fact that in our office, we have, you know, me, but I do these techniques, but we also have X-ray and we have these therapeutic procedures and machines that we can use and like, you know, we do Eastom, but like we also, I know my chiropractor now has this like, the compression therapy and things like that. You can compression. Yeah, they’ve got this like big orange bean bag looking chair that you can put the compression boots on and I was like, oh, that’s great because I’ve heard of, I’m an avid cyclist. So I, you’re like, how that helps endurance athletes and I’m like, oh, I want to try that at some point. Um, but it’s what could you do in an episode that would establish that? And so if that’s the doctor speaking, great. If that’s bringing on some of the staff to talk about it and establish that this is a team and hear other people you might meet, great. Or if I’m trying to think, you know, I’ve got right now a new client who works with mental medical practices, but he’s a entrepreneurial operating system expert. If you, if you know about EOS, it’s like the, the rocket fuel guys, I forget the author’s
JAMES CHESTER (HOST): name, Gina Wigman.
DANNY OSMENT (GUEST): Yeah, yeah. And so he’s a coach that helps businesses install this and to manage their teams, but he primarily works with healthcare practices, medical practices. So his episodes are a mixture of some solo where he’s teaching certain things. And then let’s talk to some of my clients and see what their experiences have been like. Uh, let’s talk to this expert who’s an expert more in, um, SOPs and things like that and can talk to us about how to automate and how to use AI to do this, like whatever. Um, so he has a mixture. So that’s why I say like that question is, it depends. What is the goal? And yeah, okay, it’s a mix or yeah, do all interviews because you’re really trying to add, you know, a lot of advocacy for an industry or for a, um, you know, we have another client. He runs a company that builds communication towers, like cell phone towers. And he’s starting a podcast to advocate for worker safety because there’s not a lot of standards across state lines. Different states have different standards. And some states workers are really at risk. Um, all those types of things. And so he started a podcast that is solely, I want to talk to people, get these stories out there. Um, yeah, maybe it’s self serving for my brand and people will start to know me as the industry expert and advocate, but he’s mostly doing interviews, um, in that, in that situation.
JAMES CHESTER (HOST): You’ve made the Chiro hustle, sit back and learn from the grace influencers in the profession on the world’s number one chiropractic podcast. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Let’s hustle!
Yeah. You know, when I meet people, this just my, my add on to that is, um, I tell people to create, um, based off of Russell Brunson. I, I’ve read all of his stuff and I’ll watch probably more videos from that guy than anybody else. Yeah. And I tell people to create their dream 100, create their dream 100 of topics. Yeah. Lists of things that they could, but things that they could talk about specifically, like topical stuff and keep, keep those to about five minutes and like create content that they could say, okay, we’re going to talk about like sciatica today. Okay. And we’re going to like create a five minute, like, you know, personal talk about this. And then I also tell them to create another tier, which is people they would like to interview. And I tell them to really dial in on the best businesses around their community and call it spotlight Orlando, where I’ll tell them to go and find the top 100 businesses that they like within Orlando and bring those people on for 20 minute spotlight interviews to co-brand and cross pollinate and be the host of. Yeah. So I tell them, you know, these are really good strategies. If you want to become like the go to and the referable and the no like and trust effect, like these are really great strategies that people can watch and they can take away from what they’re they’re doing. And now they have expert positioning. Yeah. Now they have a solo cast, they have an interview show. And now they’re able to do different things. And they can work with a company like yours that you can take that content and deploy it, and use that as pillar content and create one to many. And I think that that’s the strategy that we’ll talk about a little bit down the line on today’s interview. But I’m really, you know, I kind of unless you wanted to like tie something up on the back end of this, but I’m really curious about we’re off camera talking about the power of masterminds. Yeah. But I also think that podcast is like the power of a mastermind. It’s like, you can be an eye on the road.
DANNY OSMENT (GUEST): I was just about say, I actually have two clients. Well, he’s one client with two shows and he’s in the real estate industry. He’s a he’s a real estate everything. He’s an investor. He runs a he’s an agent. He runs a team like he’s all he does is real estate. And he specifically has started to podcast one for investors, one for agents as essentially a virtual mastermind where they’re not speaking up, but they get to hear his conversations with other experts. They get to hear his conversations with one of his team members who’s an agent. He’s a coach, like, you know, actually a real certified coach, not just someone who says, Hey, I’m a life coach, you know. So he spent a year. He’s a former lawyer. So he’s got a lot of expertise in working in these industries, but he’s solely created a podcast because he’s like a lot of these agents that are new. They can’t afford to join a mastermind. They, you know, they’re not getting any support from their brokerages. They need something and so like we’re going to start a podcast where we just talk about like what are the top three things a new agent should do every morning? What are the three lessons learned from this? What are the things you should spend money on as an agent? Should you join a team or not like all these types of things? And it’s the type of stuff you would talk about in a mastermind. So yeah, you really can. A podcast can be anything you want it to be, honestly.
JAMES CHESTER (HOST): Yeah, it builds clarity and it gives you a voice. You know, for my position, now I get a chance to speak on some of the biggest stages in the chiropractor profession at seminar state association events, different, you know, technique seminars, people will ask me to come in. And when people listen to our show, guess what? There’s probably 500 digital marketing companies out there that have never worked in a chiropractor clinic that had never sold chiropractic services in person and never had a podcast and never made documentaries. So when people hear my story, they’re like, huh, I trust this guy. I want him to do lead gen for us. I want him to be the guy that, you know, runs our digital marketing campaigns. I want him to be the guy that comes and speaks to our group and tells them about why it’s important to do, you know, boots on the ground marketing and why it’s important to do new school marketing, which is, you know, digital ad campaigns and things like that. So it gives you expert positioning too. Have you seen that with some of your clients after they launched, they like start to get more opportunities to do like, you know, speaking engagements and becoming more featured in their communities?
DANNY OSMENT (GUEST): I mean, we have some clients who specifically have podcasts because they are speakers so that they can continually plant seeds about the fact that they are a speaker that, you know, even those professional speakers, they’re continuously getting leads from their podcast where someone’s like, Oh, this person canceled. We like we didn’t know you were a speaker, but we heard your podcast and you obviously can speak. And then you see others where that’s not necessarily a goal, but it happens. Where if they are like I was mentioning Darren, who’s in the communications industry, he is speaking more now because of his podcast. He already had some stature because of his position as a industry leader who owned a company who has this reputation. But for instance, there’s a big, forget what the name of the conference was, but it’s here in Orlando earlier this year at the Rosen-Shingle Creek Hotel. And it’s one of the bigger communication industry conferences. And this year, because he had a podcast, they recorded a live episode and one of the main featured keynotes of the keynote sessions of the conference. And they were talking about, so next year, we’re going to do this, this and this because you have a podcast and there was only like two or three other people that have podcasts, but he’s better at it and it sounds better and things like that. So yeah, we see that happening pretty regularly where when and I’ll step back again, it comes down to a podcast is a body of work. Just like if you wrote a book, if you have a YouTube channel where you’ve got thousands of videos on your YouTube channel, if you have 500 podcast episodes like you, how can I not consider you an expert? Even if you had 50 podcast episodes and you were consistent over a year and an episode came out every week, people look at that, people who want to hire you, people who want to get you to speak, people who want to need your services or want to recommend you to someone, they look at that and they say, wow, this person did half an hour to 45 minutes every week for a year. You can’t BS that. You’ve really got to know something and be an expert to be able to do that. Even if people may not agree with you, like there’s something in the consistency and the ability to stick with it that impresses people and leads to bigger and better things.
JAMES CHESTER (HOST): Yeah, consistency in the marketplace matters. And I tell people this, you know, never think about your first 10 episodes. Think of your first 100 episodes. If you think of your first 100 episodes and you come out as a weekly show, you’ve made it two years.
DANNY OSMENT (GUEST): Yeah, I’ll tell you even before we get to the point, like, hey, if you want to work with Danny, this is how you do it. I tell people in the first call, look, we have a six month minimum because if you don’t stick with us for six months and pay us monthly for six months, I don’t want to work with you because I know your podcast is going to fail. Like there’s no way if you’re not going to do it for six months and get at least 30 to 40 episodes. Well, yeah, 30 episodes, 25 episodes out there. The podcast is going to die on the vine. It’s not going to build the audience that it needs. It’s not going to build that organic growth that a podcast needs, that level of trust, that consistency where people can be like, oh, yeah, you got to check out this podcast because this person’s been I’ve been listening for like three months now. And it’s really great stuff. You have to have that. You have to be able to stick with it and do do at least six months to a year on a podcast.
JAMES CHESTER (HOST): Yeah, I really appreciate that. I appreciate it coming from a professional podcast guy giving this advice because I can tell people all day how I think they should produce, but hearing it from you, it backs up a lot of the things I tell people about podcasting. So I think it’s really it gives people a lot of clarity and a lot of third party validation also, which I think is important when it comes to running a show like we do because I always want people to go out there and do more. But obviously people have to be consistent with their approach to anything that they do. And I think that it’s really cool that you come from that background of teaching people, coaching people, making sure people stick with it. So that gives me that kind of tease me up for the last second to last question. Who are some of the people that help inspired you like to become who you are today? Like I mentioned Russell Brunson that my podcast mentor coach was at Osborne. Who’s helped you become who you are today?
DANNY OSMENT (GUEST): Well, yeah, I stick with the there’s been plenty of books that I’ve read and things like that. But I have to credit two people really. One is kind of my mentor in the recording space. His name is Bill Hare. And he’s a Grammy award winning engineer. But I started out as a musician. I have a master’s degree in conducting. That’s a whole other story. I worked in the classical music, nonprofit arts industry for 10 years in DC. And we mentioned on the pre call, my daughter has some medical issues that resulted from a birth injury. She was born really quickly. I can’t do this career that I’m doing anymore because we need flexibility. So I was at this point where I’m like, I got to figure out something to do where I can work from home and start a business and all of that stuff. And Bill was one of those people that worked in the industry that was in the particular niche that I was interested in and had some background in where he was just like, yeah, I’ll show you this stuff. Yeah, I’ll introduce you to this person. Oh, yeah, you know what you’re doing. This sounds good. Here, try this, do this. Like, he gave away all his secrets. You know, he’d been in the industry for decades and was like, I don’t care. You’re like, you’re not going to knock me off my throne or whatever. Here’s this. And he’s always been that way for everybody. He’s gotten into that industry. And then I think the other person is Mike Kim. Mike is a personal branding specialist where when I was starting to consider getting into the podcasting space because musicians are frustrating. And I’m a musician so I can understand. I went to a podcasting conference and I met Mike and Mike had been podcasting, I think, for a little almost a year at that point. So he was at the beginning of his career journey, again, you know, coming out of a corporate job into sort of this entrepreneurial space. And I met him at this conference and he was just this nice guy. And we hung out and he didn’t even tell me about his podcast. Like that was how dumb it was. And then it was maybe six months later I started listening to his podcast and I was like, Oh, crap, this is really good stuff. Like I’m going to do that. And then everything he told me in his podcast worked. So I joined his mastermind and bought courses and, you know, seven years later, almost eight years later now, I’m still in his masterminds. He’s probably responsible for a third of our clients in terms of referrals. He is a client himself. We do his podcast, like I said, I’m still in his mastermind and he’s been just selfless in giving and helped solidify that lesson for me, these two, Bill and Mike, that the way forward, the way to grow in business and grow your business is to be selfless in giving to other people, help other people out because it will come back to you. You’ll find the good people when you when you do that.
JAMES CHESTER (HOST): So in closing, I know everybody at this point wants to work with you.
DANNY OSMENT (GUEST): Work with me, send them to the easiest place to go is emeraldcitypro.com. That you go to that site, you’ll learn all the things that we do. There’s a lot of helpful information on there too about podcasting and what it entails. What are the things that we do? Like I said earlier, we work with a lot of professional services. So solo and small law firms, medical practices, accounting firms, therapists, coaches, consultants. And the reason we specialize in that is our model is that essentially all we want you to do is record. If you can record a podcast episode, we can do everything else. We can do the production. We can do the promotion. We can do the marketing and the growth. We focus on a strategy of repurposing. So we take what this is going to be like a 30 minute episode. And that’s a lot of words. That’s a lot of content. And we can take a 30 minute podcast episode and turn it into something for your website and an email and a blog post and YouTube content and social media content, etc. Because when you’re busy and you’re running a small business or you’re running your own practice, you don’t have a lot of time and you certainly don’t have the team members often that can do all of your marketing for you. So we kind of come in as the surrogate marketing agency and can do that just by you creating podcast content.
JAMES CHESTER (HOST): Super cool. My takeaway today was give away your best stuff and be selfless. And share your story, share your message, become an expert in the marketplace. Start a podcast, commit to it for six months. And hire Danny Osmet and go to emeraldcitypro.com. Danny really appreciate you, man. I really appreciate you making time today to come over to the Chiro House of Podcasts and talk things about chiropractic as a non chiropractor, but also talk about things of marketing promotions and sales.
DANNY OSMENT (GUEST): Yeah, I was happy to be here and happy to help.
JAMES CHESTER (HOST): Yeah. So if you guys want to learn more, go to emeraldcitypro.com and get yourself to the launch and get yourself to commitment and get yourself podcasting. Like they say, the best time to plant a tree was yesterday. And I think the best time to start a podcast was yesterday too. So let’s get it going. And I appreciate the opportunity to feature you today, your episode 516 of the Chiro House of Podcast. And I close out by telling everyone you’re just one story way. Keep hustling. I’ll see you guys on next episode. Appreciate you. Bye for now.
JAMES CHESTER (HOST): Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
YouTube Marketing for Chiropractic with Dr Walter Salubro DC – Chiro Hustle Podcast 515
Dec 07, 2023
Dr. Walter Salubro is a chiropractor in Vaughan, Ontario, Canada who has been practicing for 22 years. He has amassed a YouTube following of over 100,000 subscribers, with 7,783,845 views and 398,217 hours of watch time. He has a passion for teaching about the benefits of chiropractic care via videos on YouTube. Dr. Salubro also consults with other chiropractors to help them achieve success on YouTube channel so they can reach more people with their unique message.
TRANSCRIPT
JAMES CHESTER (HOST): You’ve made it to the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Let’s hustle!
LUKE MILETT (PRODUCER): Hey guys, welcome to episode 515 of the Chiro Hustle podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Walter Salubro. And if you want to hear the story about how YouTube can affect your chiropractic practice, stay tuned. Welcome back. This is another episode of the Chiro Hustle podcast, and I am really impressed with what Dr. Walter Salubro has done. He has tapped into the network of YouTube. I’ve never seen anybody else on our show be able to do. So I’m really excited to share some of his methods on marketing. And he’s coming in today from our northern neighbor, Canada. And I know that there’s some things that we’re going to talk about today that are going to help with your practice and with your marketing and your strategic plan going forward. So I’d recommend getting your pen and paper out or your notepad and making some notes as we go through this interview today because there’s going to be some great takeaways. And it’s kind of a selfish reason I had them on our show because I wanted to learn from them. So, you know, I think that there’s going to be a lot of good information that we’re going to share today, but also tell your story to and how you got into chiropractic because we were just off camera and he was telling me these stories. And I think it’s a lot of value for people to kind of understand the chiropractic profession from his perspective and how he got into the profession. But before we go to that, I just want to let people know the big why, the why around Chiro Hustle podcast. We started this thing five and a half years ago. And I knew that there was like a North Star for me. And the North Star for me was to create something that promoted chiropractic. And I think that there’s a lot of people out there that didn’t know how to do it. They didn’t know how to like create the influence to bring a show together that was consistent enough to brand chiropractic to where chiropractors would be proud of it. So that means a lot to me that we’ve graduated to the point where we are today and we have opportunities to go like as many shows as we want to. But the big why is we protect freedom of speech. First Amendment in America is very important to me. I know it is up to our northern neighbors in Canada too. So our show definitely stands for something big. And I think that if people wanted to learn more about freedom of speech, they should you know, go and look and see what the Constitution stood for and what it stands for today and find some of the difficulties maybe that we’re dealing with today based on what our forefathers had laid out for us. But in encapsulation of that, we also believe in medical freedom and family health freedom. And I think that those are things that have been like in the crosshairs over the past couple of years. And there’s a lot of confusion that’s around that. So we don’t have to talk about that stuff specifically from your view point and in your scope, but that’s something that the tenant of our show stands for. And then we also believe in protecting BJ Palmer Sacred Trust. And I think it’s pretty impressive. Like people go to search for that and they learn more about chiropractic and they learn more about why we do what we do as a profession and how we support each other and why it matters to guard that sacred trust. And I think that’s really, really cool stuff. But we also support subluxation based chiropractic and I try not to gloss over any of this stuff and the intro. But I think it’s important for people to understand the significance of supporting subluxation based chiropractic. And as we develop into the last part of the opener, we believe in inate intelligence and universal intelligence. We believe that when man or woman of physical gets adjusted, it connects them to man or woman of spiritual. And with that being said, that’s my intro and I’m going to intro Dr. Walter and Dr. Walter, 1000 YouTube subscribers, 100,000 YouTube subscribers. Like that’s impressive, man. Like I know we’re going to talk a lot about that, but let’s go back in time, turn the page back 22 years, 23 years and your origin story. How did you get into this chiropractic profession?
DR WALTER SALUBRO DC (GUEST): For sure, first of all, thank you for having me here and I want to thank you for the chiropractic profession. It’s really, really massive. So I really want to acknowledge you for that. Appreciate that. So I was first introduced in chiropractic as a practice member or patient. I think I was like 13 years old. I never really got into it from an injury perspective or there was never an emotional aha moment for me. My dad was going to the chiropractor at the time. His back was hurt. He was off. So we tied the law because we were with him at home. So he was going to go adjusted. We’d tag a lot with him regularly. He was going to go justice regularly. And I remember this vividly. We’re in this little room with this chiropractor, me, my sister, my brother. I was the eldest. I was like 13. They’re younger than me. And my dad, being an Italian immigrant man, asked this really odd question that I thought was odd. He goes, can you just kids also? Can you check kids also? He goes, yeah, of course you do. He goes, can you check them? He goes, yeah. So we got on the table. We got checked. So that was my introduction to chiropractic. But the interesting thing is growing up, I never had an affinity for treating any illness I had with a bruiser cut from a medical perspective or taking a medication. I always like to try to heal it somehow naturally. It’s just the make thing that I did when I got hurt or my siblings got hurt. But as I was growing up, going to high school, I started to develop headaches. The only thing I knew to do was go to my chiropractor and get checked and adjusted. So I’d be living in one end of Toronto, hop on a public bus to get to my high school, after school, no cell phones, no internet, no nothing. Tell my parents in the morning, let them go see the chiropractor, go down to Little Italy, get adjusted, three, four, five minutes, and then head back in the bus and go back home. And that was often as I needed to. So that’s what got me through my headaches at the time when I was in high school. And that was pretty much my introduction to chiropractic. Anytime I need to care, I go see your chiropractor. So yeah, that’s how I got introduced to it. And so I never had really a high conviction of it from the beginning. It was just part of what I was, you know, who I was. But my conviction really, really grew when I started practicing later on. And I started to see the amazing, you know, getting more into the principle of chiropractic and the science and the raw neurology advancing techniques. And then you’re seeing the massive amazing changes in your patients. And I don’t want to use simply, in other words, simply just, you know, that wishy washy. But from adjusting someone’s spine, correcting their self-luxations and they’re getting well. So that’s where my conviction really got elevated and chiropractic over the years, the last 23 years.
JAMES CHESTER (HOST): Yeah. You know, there’s so much substance to that. A chiropractic family, you know, I used to work in a clinic for six years as a CPP traction tech, like doing setups and changing spines and doing pre and post X-rays and doing the, I used to be before like the software came out where you could do like the click, click, click, click, click. I was doing like the Gonsdade, like grease pencil drawings to show people’s curves. And I mean, I was in the trenches, man. I was doing development. I was inside the dark coffee. I’m not thinking I know what you’re talking about. And I was like, can somebody else do this, please? But you know, as you’re talking the fundamentals of learning, I used to tell the people that brought their families and I’d say a family that gets adjusted together stays together. For sure. And it’s like simple like one line statements that really ring true. And before I knew it, I had coined this little phrase that anybody that came into the office, I told them have a chiropractic day. So one patient worked at a sign shop and he put a sign above our door when you came in and left that had a big smiley face on it and said have a chiropractic day. And everybody at the clinic just that was kind of like our little slogan for how patients like greeted us. I’d be like have a chiropractic day. And I think that’s really cool that, you know, I got to know these people and I saw like you did, you know, you saw the changes in people and how like the chiropractic lifestyle just like it envelops somebody and it doesn’t have to always be like I got in this terrible like thing or hit this thing like I fell out of this or something happened for you to become a chiropractor. I think it’s just sometimes a matter of just becoming, you know, indoctrinated into the method of feeling better. How about that?
DR WALTER SALUBRO DC (GUEST): For sure.
JAMES CHESTER (HOST): What if we just want to get adjusted to feel better?
DR WALTER SALUBRO DC (GUEST): Yeah, absolutely. Yeah, for sure. And I actually believe for me chiropractic in this lifetime was a calling like I was meant to be a chiropractor for a lot of different reasons. Where it was through my, through going through my own learning experience in my life, everything, every, every major lesson I learned, whether it was personal, interrelationships, business, financial, you name it, family, every lesson was learned because of me being a chiropractor in my chiropractic journey. So like I’m so grateful for it and I can’t see myself doing anything else but this, you know, I know I do something on the side with YouTube and all that stuff, but you know, I’m a chiropractor because I’m meant to be a chiropractor for sure.
JAMES CHESTER (HOST): So that’s a perfect segue. People are probably really curious because of the intro that I laid down for them about a hundred thousand subscribers to YouTube. And my next question is about getting more new patients and traffic into a chiropractic office and doing marketing. And I think it would be even more fair if you talked a little bit about what you did that didn’t work with marketing, what you did that worked and then YouTube.
DR WALTER SALUBRO DC (GUEST): So again, what I did before that didn’t work was this and I see this with a lot of other chiropractors that I talk to is I tried to beat everything to everybody. So and just even when I dialed into just plain simple wellness based, sub-lucational based chiropractor, I was still trying to teach nutrition, I was still trying to teach stress management, being a motivational speaker, goal, I had seminars in all this stuff in my office and tried to put content out there online, you know, how to take care of your spine, your posture. But then when I honed in on just one thing, which was chiropractic structural corrective care, that everything started to expand. So the number one thing is you have to be known for something. You can’t be known for everything. So you need to niche down. It’s one of the biggest problems that chiropractors have is nicheing down. It doesn’t necessarily mean you have to niche down like you have to be the back pain person or the neck pain person, but you have to niche down at least with your message. You have to be known for something. So if you can start with that and all of your online or whatever offline marketing, that’s already going to get you to the next level. Because people don’t think and most to the things, they think in one thing. If they’re confused, they’re not going to choose you. But if they know what you’re about, they won’t choose those things that you’re not and they’ll choose what you are. So that’s this very important made a big difference for me.
JAMES CHESTER (HOST): The riches are in the niches. 100%.
DR WALTER SALUBRO DC (GUEST): The other thing I’ll tell chiropractors as well, any business owner. So if you’re not on social media, I mean, you’re well behind the game. So the other thing too is you have to master one platform. Master, I don’t care what you choose. I chose YouTube for a lot of reasons and you can get into all that. But you cannot, as a single person, if you have a team, if you have a team that’s a different story, but as a single practitioner, if you’re trying to put content on every single platform, you’re going to fail. So master one platform. So I chose YouTube and we can get it to the reasons. And so I mastered YouTube, all my content is on there. Now I can take that content and repurpose it if I wanted to on Facebook, TikTok, Instagram, my email, my website, my Google My Business, and then cut it to a bunch of different types of content, what is videos, still images or PDFs. And then you can repurpose it. But it all comes from that one main content. So and the nice thing about YouTube is so just to give some people some statistics. So there’s 7 billion people on the earth, 2 billion of those people are actually active YouTube users every month, 2 billion. So a couple of things about that is that YouTube is massive. Number one, number two, two things to add to that. Your patients are on YouTube looking at videos. So they’re going to look at someone else’s videos or you can feed them your videos. And number three, your perspective patients are out there on YouTube looking for answers. So might as well give them the answers. Might as well you be the person that gives them the answers. Now I think with YouTube that will stop some docs as well, it’s a massive global platform. I get it. So you just create the content, give the value, try to create some optimization for local reach and then let the YouTube algorithm do what it does. At some point, someone in your town or vicinity will have that situation that they need help with and will find that video and then contact you. So it’s very possible.
JAMES CHESTER (HOST): So a couple of things popped up for me and I know that there’s different platforms that do multi-share like a Hootsuite or something like that. I’ve heard this before. Do you find that that’s like less credible to the platform when you hit one button, it shares to many?
DR WALTER SALUBRO DC (GUEST): Yeah, I don’t do that. And I think it is. I think it’s better to share organically. So even if I link my YouTube video to Facebook what you do all the time, it doesn’t get much reach. No. If I put it in organically, it gets a bit more reach. It’s not as good as it was years ago, but it’s at least better than just putting a link on. So yeah, I wouldn’t use one of those. I prefer to repurpose your content yourself offline and then put on all those individual platforms organically.
JAMES CHESTER (HOST): So do you have a content strategy map that you teach people this?
DR WALTER SALUBRO DC (GUEST): No, I don’t. Because I just focus on YouTube only. Got you. I’m one person. I don’t have a team of people that does this. I see a healthy with some video editing now, so I delegate some of that. Yeah. So and it’s part of their job description. It really is. So but if I to expand, then I’ll say, okay, now it’s time to repurpose this content for the other platforms. I’m just happy with what I’m the results I’m getting on YouTube right now. So that’s not something I have to dive into just yet.
JAMES CHESTER (HOST): Yeah. Yeah. I just think it’s really cool because we have a content strategy map that we do here at Universal and everything that we do with this podcast with the pillar content and then we create micro strategies around the one thing. But I think it’s really eye opening for people that watch our show to learn this stuff because a lot of people are afraid of podcasting and they’re afraid of consistency. They’re afraid of creating a personal brand. And I think that it’s really encouraging to have somebody on like yourself that says, it’s okay. You don’t have to be perfect focus on the one thing and do a good job on that one thing. And I think that you teach people how to do that too. So I think that that’s really where it gets exciting for me is you’re a specialist now. And you actually have done this for yourself and you’ve helped other people do it too.
DR WALTER SALUBRO DC (GUEST): For sure. When you put their you put intention behind what you’re working on and then you apply some strategies that have been reproduced by others, then you’re going to get results at some point. Like I did some podcasting some time ago. I can tell you it was not easy at all. I prefer to YouTube way more than podcasting. I mean to line up the guests, I went up to 74 episodes. So and that’s a challenge. And I was satisfied with that. I accomplished what I had to accomplish. It didn’t do anything more than that and I was happy with that. But so the amount of effort that you put in and the results you’re getting, like it really means a lot from what you’re doing.
JAMES CHESTER (HOST): You have to love your medium.
DR WALTER SALUBRO DC (GUEST): 100%.
JAMES CHESTER (HOST): Yeah. Like you have to love your medium and you have to love it so much that you like I was telling you before we jumped on like I have a little team that helps us do this. Like there’s a photographer, there’s a producer, there’s a micro content strategist, there’s the web guy. He does all the posting. Like I manage all the scheduling and asset management and we have a sponsorship department. Like there’s a lot that goes into like actually creating a little show like this. But who knows what can happen, you know?
DR WALTER SALUBRO DC (GUEST): And if you don’t want to do it, you would not be here this far in, right? Well, it’s the intention that matters. And that’s, you know, I was doing the challenge today, one day two of my YouTube challenge where people, you know, the boss come in and the result is that they’re going to get an optimized video published by the end of the week five days as long as you do the work, of course. And one of the docs asked me in the VIP session, how much time should I put towards, you know, publishing one video? And I go, you have to find at least three hours of, yeah, three hours per video goes, oh my gosh, that’s it. That’s a stopper for me. So my answer right away was, well, hold on a sec. Number one is do you want to do this? Okay. Because if you’re committed, you’re going to find the time, right? You’re committed. You’re going to find, and then just carve it onto your schedule one hour, three days a week and then systemize that. And there’s your time. So what matters so much is not doing the work is actually being committed to it because then you’ll find the time.
JAMES CHESTER (HOST): You’ve made it to the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Let’s hustle!
And then when you get better at it, it takes less time. Exactly.
DR WALTER SALUBRO DC (GUEST): Yeah. Or you just for my strategy, the idols schedule it. I’m more of a spur of the moment spontaneous kind of person. So I’ll just have like a half an hour break or something or during lunch and then just do my videos. But there’s some consistency week by week or every week or every month. So that’s what matters. And it’s the commitment that matters. So you have to take a break for a month. I know that I’m still making another 50, 60 videos by the end of the year.
JAMES CHESTER (HOST): I love this conversation because I’m a batch creator.
DR WALTER SALUBRO DC (GUEST): Yeah. And that works too.
JAMES CHESTER (HOST): And I talk about that. I do like five to like today you’re my fourth interview. I do batch creation on Tuesdays. And I let people know if they wanted to create a podcast show, they can create all their episodes in one afternoon.
DR WALTER SALUBRO DC (GUEST): 100%. Yeah. And that’s why I say teach as well as batch creation as well.
JAMES CHESTER (HOST): Yeah. And I think it’s brilliant because then people don’t feel like so bogged down with having to become a digital creator. They can actually take something, make something meaningful within a 30 minute to an hour process. And then they can like deploy that out and schedule that out and edit it out and like create their content from a half day of work.
DR WALTER SALUBRO DC (GUEST): Yeah. That’s true. And you and I, like we’re not reinventing the wheel. These are things that other successful creators have done. It’s just that the your everyday chiropractor is so focused with their practice inside their four walls, they’re not thinking outside the box like that, right? So you apply a couple of simple strategies and you did consistently. And no matter what platform you’re on, it’s just going to take off.
JAMES CHESTER (HOST): Well, I’ll just give people a quick hack. I read a book by John Lee Dumas. He created a podcast called entrepreneur on fire and his book is called the common path to uncommon success or the uncommon path to common success. I don’t know. It’s similar title. Switch the words around. But John Lee Dumas’s book, I went down to a master of my reporter Rico and he spoke there and I had a chance to meet the guy. And I was just so excited because I’m like, this guy is crushing it. And you know, he basically taught me to reformat all of my strategic plan. Everything that I did, everything that I did for production was wrong. But I was still, I was still effective. For sure. So that’s, that’s kind of what I want you to share with people. Now you have a, is it a five day challenge?
DR WALTER SALUBRO DC (GUEST): It’s a five day challenge. Yeah. So, so I have a YouTube course where I have all, it’s an online course. Every single strategy, I don’t know. I’ve seen other courses out there. I can tell you there’s way more content in this one than all the ones I’ve seen out there that I’ve personally done and purchased. Everything’s in there from how to start a channel to how to, how to create content, how to, there’s like five different ways of creating content. And it was, I don’t want to go through all the details. So the problem with that is people took the course and bought it, but they didn’t actually execute on it. So that to me was very frustrating because I know it’s possible. And for me, it’s not so much about selling the course. It’s about, I want to see the chiropractors out there get their message on, I want to see the question on YouTube and create massive influence to the world. And there’s so many people discovering chiropractic because of my channel from different countries where do you know that they wish they had a chiropractor in these countries? They talked about, you know, Saudi Arabia, I had two patients that came in from Saudi Arabia to come to my office. They’re from here. They work there, but the two weeks that are here, they came to my office. So when I asked them, are there any chiropractors there? Yeah, there’s one or two. There’s not many, right? In India, many people have health issues and, and they have a mechanistic system. They have physiotherapists, a very few chiropractors. They want what we have. So exactly. So we need to tell them. So my thing is let’s get more people giving their message out on a platform like YouTube. But if you’re not executing, then it’s not going to happen. So I thought, I thought, let me deliver this a little bit different. Let me actually walk people through step by step, handhold them over a five day event, a live event where the idea is to get your channel started, branded, get your message and great, get your video planned, scripted, edited, filmed, edited and upload within five days. And people have done this challenge. People that have never designed anything in Canva, did their banner in YouTube, thumbnails, people have never edited the video ever as chiropractors got their first video up on YouTube, some of them that had some, some of them that had videos on YouTube that were going nowhere, coming to the challenge, not getting thousands of views and subs on their channel already. So that’s what this challenge about is basically walking, you know, chiropractors through, giving them the basic steps on how to get their video planned, optimized, uploaded, and then rinse and repeat. And of course, if you want to do more work with me, we have that option as well.
JAMES CHESTER (HOST): So you talk global really well there and how chiropractic is a global profession. And I’m just curious, have you implemented strategies within your coursework to have the people that are chiropractors send out these videos to their local database, their patients that are actually like inside of their EHR?
DR WALTER SALUBRO DC (GUEST): Yeah. And one of the primary strategies, especially for starting a YouTuber is I’ll tell them, I’ll tell them, make a create about five or six videos within one topic. All right. So let’s just use an example of sciatica link pain. So five different videos of both sciatica link pain, plug them into a playlist and then share the video from inside your playlist to your email list, hover 100 people you have on your email list, tell them to watch it, subscribe to your channel. So what I did at the beginning, when I started this off is I did that. I said, I’m starting my YouTube channel. I want to re-map create some amazing videos. I would really appreciate it if you subscribe to my channel to really give it a kickstart and as a reply, reply back to me done that you subscribe to my channel and I’ll give you a free stretching ebook that I created as a gift. And I got my first single 50, 60 subscribers just from that. So simple strategies to get, you know, the first goal, if you’re bringing you channel for chiropractors, your first goal is to get to 100 subscribers, your next goal is to get to 1000. Your first 1000 is the hardest number to get to you. But once you get to your first 1000, the second and third and fourth are a lot easier because now the algorithm just picked you up and those are your belts.
JAMES CHESTER (HOST): Yeah, I think it’s really encouraging too that you actually teach people how to create the content and not only deliver on a global scale, but you teach them how to deliver it to their local, their patient base too, which I think is really, really valuable.
DR WALTER SALUBRO DC (GUEST): Another great way of creating content is you can do what’s called an ask campaign. A.S.K. Now, learning this from Russell Brunson in his books, Big Follow Russell Brunson, basically send them email last to your email list and say, listen, I want to create some great content for you. What’s your number one question about health that chiropractic can help with and I’ll create a video about it and then just compile, you know, let’s say there’s five or six different types of topics and just create a video based on that email to your email list. They feel like they got served, put on YouTube, people out there are going to like it also and that’s another great way to make content as well.
JAMES CHESTER (HOST): I love Russell. I actually met him at a conference a couple years back, a Grant Cardone conference. He sold, I don’t know, how many millions of dollars?
DR WALTER SALUBRO DC (GUEST): Yeah, he got the record that they saw.
JAMES CHESTER (HOST): I actually was one of his purchasers that day. Yeah, it was pretty cool. I think he sold something like $9 million and 90 minutes. Yeah. And I implement the same thing when I teach people to podcast. I tell them to create their dream 100 list, create the dream 100 topics that you could talk about by yourself as like a solo cast. And then I tell them to create a dream 100 list of people that they want to have on their show. So I think Russell’s really made things super simple for people to understand. And if they just implemented that, create an ask campaign and create a content off of that and create a dream 100 list on topics that they could talk about and create a list of people that they would like to have on the interview if they decide to go that route. I think it would be just a really simple way for people to start getting their creative juices flowing.
DR WALTER SALUBRO DC (GUEST): Absolutely simple because you’re getting people to help you to create content and you’re giving them something that they want. So they’re going to want to watch it. They’re part of the creative process. That’s the beauty about it.
JAMES CHESTER (HOST): And it doesn’t cost anything.
DR WALTER SALUBRO DC (GUEST): 100%.
JAMES CHESTER (HOST): Yeah. It doesn’t cost them a dime.
DR WALTER SALUBRO DC (GUEST): Yeah. And that’s the thing about YouTube. So YouTube, just to give some more back to YouTube, YouTube is or first of all, it’s evergreen. Okay. So what that means is your videos are on there forever. So some of my videos have, you know, tens of thousands of you, some have 100,000s and one has over 3 million. The one video has over 3 million. That video alone is probably responsible for maybe maybe two thirds or the half of my subscriber, believe it or not. Plus that one video helped promote other videos. So that helped push other videos. And that video alone, I think, referred maybe six to seven new patients up into my office out of like 140 plus people that came in from YouTube. So and that’s one video that I just literally did in a matter of like, say an hour of filming, another couple hours of editing and uploading. Let’s say a total of three to four hours, an eight minute video is just keep working and working and working for me without doing anything and without putting any dollars or money invested into it besides my time. And I think with YouTube too, is I keep telling docs like they asked me, what should I talk about? What are you passionate about? What are you passionate about? Like who are you serving in your office? If you have a pediatric practice and a family wellness practice, then talk about things that serves that patient population. If you like to treat women that are pregnant and all different semesters pre during an after, talk about that. There’s tons of content that can be done about that that’s lacking on YouTube. I like structural corrective care and do chiropractic bowel physics. So I talk about structural corrective care that’s fine and how that serves a whole bunch of different people across different conditions. So that’s what I’m passionate about. And the thing too is it comes out in the videos. When you talk about what you’re passionate about, patients come in and say, so I’ll ask them, why do you believe that we can help you? Right? Well, number one, you answer my question in your video. I feel like you know what my problem is, what problem is I feel like you can help me. And you’re so passionate about it that I just want to be here. So it has like that magnetic, that magnetic draw almost when you talk about the stuff that you’re passionate about.
JAMES CHESTER (HOST): Yeah, I love this so much because I think that everybody has some genius inside of them. And I think that if they just gave themselves permission to share what made them excited about to be in a practitioner. Like, even if you just created chiropractic miracle stories, and every day at the end of your shift, you just did a three minute like rant on the miracle stories that you saw at your office. It probably ended up being a 15 to 20 minute rap. And you could then take that as a daily practice. And then you would be known for the person in that community that all you talked about was all these things that you were helping people with their cases and how you took this mom that couldn’t get pregnant. You started adjusting her and the next thing you know, she’s pregnant. And this person that had numbness and tingling into their extremities doesn’t matter where they are. But you like were able to help them. And next thing you know, this is like, you know, something that people are they’re looking for this.
DR WALTER SALUBRO DC (GUEST): They’re looking for it. And so in your content, you want someone to feel like you’re talking about them. They need to say that’s me. That’s me. That’s me. And that’s when you know you’ve connected with them. I’ll give you a speaking of a miracle story. I’ll give you a story. There’s a young man came in about 42, 43 years old, I think 44, somewhere around there. And I kind of really connected with him because that’s the time he came in. He was about my age as well. And young family married, 18 month old baby. And he sees my TMJ video. I’ll tell him I had one video on TMJ. So I learned this great TMJ adjustment from John Manardi. I talked about it on my video. And you know, a lot of people came in from that. But he comes in because he had some jaw pain. But more importantly, he lost hearing in one ear and was losing the hearing in the other ear. And he didn’t know it was a problem until one day he was watching TV with his wife. And the volume of the TV was so high because he couldn’t hear it and his wife was getting frustrated. So they went to get a check. He went to the… And his 40s. And his 40s. And it’s just kind of a spontaneous thing. So he thought he had this TMJ issue. Right? That’s when he came to my office. But he told me he went to his general practitioner. They couldn’t help him. They didn’t find anything. Like they found nothing wrong. Everything’s normal. Everything is normal. Everything is normal. And one another is normal. Nothing wrong. Everything is normal. One another is normal. Nothing wrong. Everything is normal. It finally comes into my office because of this TMJ video. So I examined this TMJ. I examined this spy and I answered him. And we started to adjust him. He had an atlas upper neck problem. I didn’t even touch his TMJ. I mean, he treated even though that’s what he came in for. Within about six to eight visits, this hearing comes back. And now we know the carpet that started out at the start like that. So I had a similar experience. And so he’s coming in and he’s super frustrated. I go like, what’s going on? He goes, more people need to know about this. This is ridiculous that I went to specialists after specialists and doctors and no one ever told to come to an office like yours, you know, any chiropractic office to get checked for this. And he was super frustrated because of that. Even though he was happy about his results.
JAMES CHESTER (HOST): I would be too.
DR WALTER SALUBRO DC (GUEST): Oh man.
JAMES CHESTER (HOST): Yeah. Yeah. I mean, and when you’re so like results driven, then you help people. Here’s the, here’s the big takeaway everybody. Chiropractors are specialists. And that’s what makes chiropractic so unique and distinct. This chiropractic is a specialty. It’s a healing art. It’s a science. It’s a philosophy. It helps with thoughts, traumas and toxins. It helps with chemical, physical and emotional stresses. It helps calm the body. It helps clear the nervous system. It helps boost the body’s healing abilities. Like there’s so much that goes into the chiropractic adjustment that one adjustment can change a life, but a lifetime of chiropractic can change multitudes of lives. And I think that that’s something that we need to impress upon the listeners too is it’s not just getting to one adjustment. It’s about practicing chiropractic as a consumer. And then that saves you from infirmary. It saves you from, you know, the destruction of the pills, potions and lotions that people think that they need. Only what they need is no interference in their nervous system. No, the chiropractic clears that. The body’s self-regulating, self-healing organism that needs nothing extra in it. It simply needs nothing to parents. That’s right. Make it home. Like that’s why what we do over here is so powerful because it’s so simple. We just need to get the story out there.
DR WALTER SALUBRO DC (GUEST): Yeah, for sure. Yeah. And I think a lot of people are frustrated too. And I tell this in my videos, I say, you know, people feel like they’ve been misled. I can’t tell you how many times people have come to my office with a stack of medical reports, a history of all these doctors they’ve been to. And I know there’s a place for that. I’m not going to, you know, knock that at all. But if that worked, they wouldn’t be here. They wouldn’t be in our office. Right? So something missing, something is missing. And they need to know what’s missing. And if they don’t know that they need to get their spine checked, if they don’t really have spinal distortions, self-luxation affecting all the tissues in their spine and their nervous system, then they’ll never going to act on this. So getting the message out on any platform, you know, the one I chose is YouTube, you’re doing podcasts, right? It doesn’t matter what is just master one platform. At least you give a chance for people to know chiropractic and eventually to know you. And then maybe that’ll be the answer for them.
JAMES CHESTER (HOST): You know, you open up a lot of conversations today. You open up a lot of like insight for people to be aware of. And I always tell people, you know, if we don’t tell you the truth about chiropractic, someone else will sell you into drugs or surgery. And it’s our power to tell the story. And you know, I think it’s really valuable that we can share some of our insights today about creating media. And it doesn’t have to be so labor intensive, but it just has to be consistent. And I think that there’s a lot more that I could probably share as, you know, we could probably talk for two more hours on how to create content and why to create content, who the avatar is, you know, all of the playbook. We go through the whole playbook. I mean, we could write a book together probably how to create massive impact for chiropractic through social media, podcasting and YouTube channels. It would probably be a bestseller. But Dr. Walters, is there anything I haven’t touched on that you wanted to share with our audience today?
DR WALTER SALUBRO DC (GUEST): No, I think we covered it all. Just I think we want to end off with this. You know, chiropractic is not going anywhere. And chiropractic people are looking for chiropractic, whether it’s now 10 years from now, 20 years from now, 30 years from now. And I think it’s it eventually is not going to be the alternative. It’s going to be the main thing that people are looking for. They’re just they’re just tired of being, you know, brought through the ringer and not getting results these days with all the other stuff they tried. So chiropractic, I really believe is the answer and will always be the answer for a lot of
JAMES CHESTER (HOST): people. Well, I’ll take it home then. And I’ll tell people this. I’ve done over 7,000 new patients from doing need to person types of interaction or screenings where they called screenings. I call them scheduling events, but I always ask people a simple survey question. Did you injure yourself? Are you doing anything for this? Have you ever considered chiropractic? And I asked TFU, I just be quiet and I listened to what they have to say. And then I say, has any has anything you’ve done up to this point helped you? And then I go quiet again. And I say, have you ever considered chiropractic? And people are so let down by their decision making process up to the point in the day then time that they met me that they said, you know what? I’ll give it a try because they’ve tried the pills, the potions, the lotions, the shots. They’ve tried the physiotherapy. They’ve tried the massage chairs. They’ve tried everything under the sun, but chiropractic. And I think that if we can impress upon people to that point, if you haven’t ever tried something that actually helped you, you have nothing to lose but your health. And I think that that’s a good way to close out today. And just I want to thank you, Dr. Walter, for being our guest today. You’re 515 of this show.
DR WALTER SALUBRO DC (GUEST): That’s awesome. Thanks for having me.
JAMES CHESTER (HOST): Yeah, it’s been a lot of fun. Every time I close out, I just ask people if they did want to work with you, where can we send people to if they want to start doing your challenge?
DR WALTER SALUBRO DC (GUEST): So they could message me on Facebook, look me up on Facebook, message me. And then or they can go to chirocreators with an s.com 4 slash 5 day challenge. And then you can sign up for creators.com 4 slash 5 day challenge.
JAMES CHESTER (HOST): Hopefully there’s room for me. All right, Dr. Walter, thanks for being our guest today. And I’ll tell everyone out there, you’re just one story away. Keep hustling. You guys on an episode.
DR WALTER SALUBRO DC (GUEST): And when I say in my courses, you’re just one video way. Same thing.
JAMES CHESTER (HOST): Yeah, we’re disciples of Russell Brunson.
DR WALTER SALUBRO DC (GUEST): Exactly.
JAMES CHESTER (HOST): Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
The Future of Healthcare Is In The Hands of Chiropractic with Beth Clay – Chiro Hustle Podcast 514
Dec 04, 2023
Beth Clay serves as the ICA Executive Director/CEO and Director of Government Relations. A globally recognized expert in complementary and alternative (integrative) health policy, and a long time advocate for health freedom, Beth brings to the ICA a unique background of government, private sector and life experience. Beth has been a lifelong patient of chiropractic. Her first experience with chiropractic was with an ICA State Representative Assembly Member and her exposure to ICA’s mission and philosophy on health and healing early in life helped set the stage for her life’s path. Beth has extensive experience internationally, living for three years in the Kingdom of Saudi Arabia, and with business development consulting in the Middle East, North Africa, and the Caribbean.
Beth began her US federal service at the National Institutes of Health, working administratively in the international, rare disease and alternative medicine activities of the Institute. She served as the first Committee Management Officer of the Alternative Medicine Program Advisory Committee. In 1998, she was invited by then Chairman of the Committee on Oversight and Government Reform in the US House of Representatives (Congressman Dan Burton) to join the staff and lead an investigation looking at the role of complementary and alternative therapies in the U.S. health system. Her responsibilities as Senior Professional Staff would be expanded to lead investigations of high priority matters ranging from autism spectrum disorders, dietary supplement regulation, to racial disparities in health care.
Beth is the primary author of two Committee staff reports – Mercury in Medicine and FACA: Conflicts of Interest in Vaccine Development. In her official capacity, Beth traveled to Russia, Germany, Canada and across the United States to represent and speak on behalf of the Chairman and conduct health related investigations. During her federal service, Beth served as a delegate to a WTO level Committee of the CODEX Alimentarius.
After leaving federal service, Beth re-entered the private sector as a government relations consultant focused on integrative health policy and business development in the Middle East. During this time she consulted on the development of projects related to the energy sector, health sciences education curriculum, emergency housing post natural disaster, technical writing including for an FDA device approval.
She has authored numerous papers, reports, including the 2009, article, “Study of Chelation Therapy Should Not Be Abandoned” in the Journal of the American Physicians and Surgeons as a rebuttal to an attempt to shut down the first multi-site trial of EDTA chelation therapy funded by the NIH to evaluate the cardiovascular benefit. The study would continue and have statistically significant findings of safety and benefit. She also co-authored a chapter in the leading textbook, The Scientific-Basis of Integrative Health Care, 3rd edition.
Beth has always been philanthropically minded with years of service as a hospice volunteer, scouting, advocating on children’s health and human rights in mental health. On behalf of the ICA, Beth co-Chaired the Integrative Health Policy Consortium (IHPC) Federal Policy Committee and the IHPC Committee on Bioenergy and Health.
TRANSCRIPT
JAMES CHESTER (HOST): You’ve made it to Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros and the IFCO. Let’s hustle.
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 514 of the Chiro Hustle podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Beth Clay of the ICA. And if you want to hear a story about how the future of health care is in the hands of chiropractic, stay tuned. Welcome back. This is another episode of the Chiro Hustle podcast. Today I have Beth Clay on president of the ICA International Chiropractic Association. She has a big event coming up this weekend out in beautiful Las Vegas, Nevada. It’s the annual gathering of the ICA. So we’re going to talk about that a little bit. But before we get into this episode with Beth Clay, I’m just going to let everybody know the big why. Why do we do what we do over here at Chiro Hustle? Well, first and foremost, we believe in the First Amendment. A lot of people kind of gloss over that Beth and they don’t really understand what that is, but it’s freedom of speech. And the reason that our show exists is because we’ve been protecting freedom of speech for chiropractic for five and a half years with this show. And I think that that’s integrity and we need to do that. Second thing, and I know we’re going to take some dives on this one today. We’re going to go down the path of medical freedom and family health freedom, which I think are essential to a free state and a free nation. And I think that those things sometimes get glossed over too because the people that I bring on are chiropractors and they might not be so well established to discuss those topics. But I think today we’re going to be able to talk a lot about medical freedom and what it means to our nation. And I know we have a presidential candidate in the run now that we are very, very proud of. So we can talk about that a little bit too. But second part of my intro is we do protect BJ Palmer Sacred Trust. If many of you know what that means, if you don’t know, go to your favorite search engine right now and look for BJ Palmer’s last words. And here’s a really cool piece of history. BJ Palmer started the ICA. So he started the International Chiropractic Association Group that Beth is the president of. So I think it’s really cool that we stand for a lot of the things that you guys support. And I think there’s a lot of synergy here with this show. And we also support Subluxation-based chiropractic. I know that that’s talking to chiropractic circles. That doesn’t mean so much to them. But to the public, when somebody doesn’t know anything about chiropractic and they start listening to our show, they start to go and Google all this stuff. They start to go and look on their favorite search engines as to what are these things that James Chester is talking about on the Kyra Hustle podcast. And then a couple of things that really matter to us too is when someone gets adjusted, man or woman in the physical, we believe in innate intelligence and universal intelligence. And we believe that when a man or woman gets adjusted, it connects them to an innate source, which connects them to universal source. And I think that those are things that are really important for people to understand about chiropractic too. So without any further, this is episode 514 of the Kyra Hustle podcast. And I just want to welcome Beth Clay.
BETH CLAY (GUEST): Welcome. Well, thank you, James. I am certainly happy to be here. And I just want to correct my title is I’m not the president of the ICA. I’m the executive director. Dr. Salina Sigafuse-Jackson is the president of the ICA. So I just wanted to make that correction as we got started so that that wasn’t lost in the wayside. And I am excited that she will be interviewed by you in a few days during the annual convention here in Las Vegas. We just landed. The home office team is just landed here in Las Vegas and getting things set up. And we have a great lineup of speakers for our continuing education program and our board and our representative assembly will be here meeting, developing strategies for the future of the ICA and for the profession. And I’m so excited to be here on this podcast with you. You know, you’re talking about my life passion, which is freedom. I have certain goals in my life in this to promote health freedom, to seek truth and justice. And the importance of Kyra Pratik in my life has been a part of my life since I was about three years old and just very excited to be the executive director of the ICA for the last three and a half years and to be here in Las Vegas for us to be together in person for an event for the first time in a year since we were at the Sherman campus last April.
JAMES CHESTER (HOST): So yeah, there’s a lot of momentum. And I think health freedom is something that I’m really curious to talk about more. But let’s go back into your Kyra Pratik story a little bit. How did you get involved with Kyra Pratik and you said since three years old?
BETH CLAY (GUEST): Certainly. Well, both of my parents, my father’s an attorney, my mother, typical housewife with a parcel of kids and they both had serious back issues. My father had introduced back jumping out of airplanes to keep to earn extra money. He was in the reserves after being in the army in Korea. And so it jumped out of airplanes and had a few rough landings. And my mother had had issues. And so she was driving in a town next door to our small town in South Carolina. And there was a chiropractor’s office there and she felt called to stop in. And you will love this story. She met with him and he said, now, now, Ms. Clay, you go home and you talk to your husband about this and you bring him in. And if he’s willing to let me treat you, I will. And then of course my father came back. They both became patients, the whole family became patients and we became very close friends with this particular family. And as it turns out, I would learn in about five or six years ago that my first chiropractor was a state representative for the representative assembly of the ICA. And so I got my first lessons about what creates health and how to be healthy from an ICA chiropractor. And Doc Bolin was amazing and just a tremendous individual and many members, several of his children and other members of his family continued in the profession. And that’s something that for me, it speaks volumes of the chiropractic profession that so many families are multi-generational. We have doctors in our leadership that have 35 members, 35 chiropractors in their family or 13 chiropractors in their family or second or third generation chiropractors. And that says something about if this wasn’t such a powerful profession and a healing art, this entire system of chiropractic, then people wouldn’t continue to develop to have this as a family profession.
JAMES CHESTER (HOST): Yeah, I think there’s so much to be said about that. And I’ve met also a long lineage of people, even if it’s like two people and they pass it down to the next generation. I think that that’s really cool that there’s a lot of chiropractic support from seeing it as a viable profession that can be passed down. And I think it’s really cool. I just interviewed a gal last week that she was second generation chiropractor. She was talking about how she really enjoys it. She enjoys working in the associate model with family.
BETH CLAY (GUEST): I think that’s tremendous. When I chuckle, the ICA has some mentoring activities that we work with and some urban environments in the Washington, D.C. area. And I always chuckle and I’m like, this is an opportunity for individuals, for youth to look at having a doctor in front of their name, to our work hard and earn having being called doctor, but not becoming a drug dealer. Because basically the medical profession today, they’re just legal drug dealers. And that’s sad because the word doctor is equivalent to being a teacher and chiropractors as a doctor of chiropractic. You’re teaching people about health and what the role of the innate is in helping the body to heal and the role of the adjustment and doing that. And I’ve personally had so many experiences in my life where my great headaches, recovery from being thrown from a horse, issues where the first stop was the chiropractor. Because if I didn’t get an adjustment, then I was just wasting my time. Because I wasn’t letting my body be set up to be able to heal itself.
JAMES CHESTER (HOST): Yeah, once again, I think that there’s a lot that goes into this profession of chiropractic. And understanding that there’s such a depth of education that needs to be had. And you are right chiropractors, it’s a healing art. And that’s something I fell in love with about the profession too. It adds nothing extra into people’s bodies. It simply removes interference. It allows body to have its full life expression, which is vitalism. And I think that that’s something that the wellness model of the pharmacy world and the CVSs and the Walgreens of the world, they capitalize down this so early. And they started talking about that being wellness. But I think now we have a confused consumer out there that doesn’t know really what wellness is. Or it’s never been talked about what vitalism is really mainstream. People don’t know the first thing about vitalistic lifestyle.
BETH CLAY (GUEST): Well, you know, what’s interesting is I didn’t become a chiropractor. I didn’t, you know, that was not my life path. My life path ended up being in the policy world. I, 30 years ago, I ended up working at the US National Institutes of Health. I spent seven years there working with some amazing scientists and working in the original Office of Alternative Medicine with experts such as Wayne Jonas. And I got to be at the right hand of all of the developments that of the Office of Alternative Medicine, which is now the National Center for Complementary and Integrative Healthcare. And so there’s a whole lot that’s happened in the background that I have been firsthand a part of. And some of it been a play the role in developing certain things like the White House Commission that took place about 20 years ago, under the Clinton, between the Clinton and the Bush Administration transition that we actually had a chiropractor on the commission. And there was a focus on the role of integrative healthcare in our society. And I actually moved from the National Institutes of Health to working with the US Congress. And that was the reason I was hired was to focus specifically on the role of complementary and integrative health in our healthcare system. And as I have, you know, three decades later and lots of science exposure and lots of hearing, congressional hearings and lots of other factors in life, chiropractic is a separate and distinct healthcare profession with its own science, art and philosophy is, for me, it’s the first stop. You know, if I have something going on in my life and I like to get regular chiropractic adjustments on a weekly basis if at all possible, because it’s like if you’re a mechanic, you’re fine tuning your car all the time to keep it at its prime. But as a human being, well, as a spiritual being, having a human experience, which is how I like to look at it, getting an adjustment helps keep our information flow from the brain to the rest of the body in tune. And you know, for somebody who works in a high stress environment like I have in the political world and in Congress and now for the ICA is the executive director, you know, there is no need to make sure that I’m my optimal self. And I’m an imperfect person. I have a lot of things that I can do better in my life. But getting an adjustment is the first step and having a good chiropractic interaction. And the fact that you’re going to a healthcare professional whose first option isn’t to offer you a chemical interaction to put something else in your body. It’s more focused on let’s align the spine, let’s address the joints and remove any interferences so that the body’s own ability through the innate to focus on being its optimal best is to me the solution, you know, the whole the body wasn’t designed to have to have a chemical interaction to be well. Now, there are times when medicines, drugs are necessary. I always when I worked with Congress, I would tell people if you have a three alarm fire, then yes, open that fire hydrant and put some water on it. But if you just need a drink of water, don’t open the fire hydrant. And most of what we have in society in our own lives doesn’t require the fire hydrant. It requires that drink of water. And so chiropractic is like that. It’s about addressing the issues on an individual basis specific to what my needs are or your needs are or anybody else’s. And when you have healthcare statistics that say 85% of diseases on the planet are lifestyle related, we don’t put 85% of the research dollars into addressing that. We put 85% into drug development. So the model of healthcare research is even wrong and how are we finding solutions. So when you see your chiropractor, as they are, are they telling you, you need to drink more water plant based, you know, 85 80% plant focused diet potentially or or going for walks and de stressing all those are the science science has shown actually can do things like reverse heart disease and chiropractic has a plays a role there. And one of my passions is the science. And so this week at our convention, we actually have some of the best scientists in chiropractic presenting at our continuing education program, Dean Harrison, Stephanie Sullivan, Curtis with orchuck. I mean, we have some amazing scientists presenting and from somebody who spent seven years at the NIH, if you have science directly is tied to policy and and regulations. So we need more science and from my perspective, we need to be investing more and high quality research, not just literature reviews, but in actually doing clinically based chiropractic research whole person, the whole person effective chiropractic for me is a goal to have a large practice based research network with academic ties of looking at the whole person effect of regular chiropractic care across the lifespan. Because I believe from what I have read in the preliminary studies that exist that we will see everything from cardiovascular benefit to immune function benefit to the whole gastric system issue, 75% of the immune system is in the gastric system. So if you could there’s nothing is nothing in the body isn’t connected to the rest of the body. So when you have that communication flow that’s working at its optimal best and the body has the chance to be its best self.
JAMES CHESTER (HOST): Well you nailed it right there. You talked about the science philosophy and art of chiropractic. And I really believe that the people that listen to our show, they need to hear that message more frequently and they need to hear that message, you know, is open and honest as you can describe it. And I do think that one of the things I talk a lot about on our show is cradle to grave care, womb to tomb. And I tell people also that, you know, I’ve never recommend the chiropractic lifestyle to somebody that their quality of life diminished. I only see people that do chiropractic services and follow the chiropractic lifestyle to have better quality of life. And they don’t they don’t have to go to the doctor for the pills, potions, and lotions and shots. They actually have better quality of life with somebody that’s going to tell them how to regulate what they do for their day to day activities, somebody that can tell them what to regulate for how they feed and, you know, for lack of better terms, feed and water themselves. Like you have to you have to take care of your body through the basic premise of existence. And then I also believe like my good friend Eric Plasker, he’s going to be at your convention. And he always tells me chiropractic first chiropractic second chiropractic third chiropractic fourth chiropractic fifth chiropractic in the sixth chiropractic in that seventh chiropractic in that eighth. And don’t stop chiropractic with these other interventions. He’s like always include chiropractic along that journey back to health.
BETH CLAY (GUEST): You know, and he’s exactly right. And I’m glad you brought up Dr. Plasker because he has he’s amazing and he’s he coined the term hundred your lifestyle. And the whole premise is if you know you’re going to live to a hundred, how do you live your life? And you know, I don’t know how long I’ll live. I hope I live to a hundred. But if I live to a hundred, I want it to be with a high quality life. I don’t want to be, you know, institutionalized and unable to function and and on 24 meds and all of these other things that so many people who’s life, you know, the average woman who’s 65 years of age is on 10 medications, 10 medications at one time at any given time. And part of that is the system because now in Medicare, medications are reimbursed so that they’re covered under Medicare now. So now of course, if it’s paid for, the doctor’s going to prescribe more because that’s what they do. The tool in their tool block is a prescription pad instead of their own hands to be able to make the adjustment and to help the body, you know, focus on its own optimal cell. And so the medical model has made people into dependent on medications. And I’m not saying you should never take any medication. That’s the personal, everybody’s needs are different and unique and people’s philosophical choices of how they seek help or their own own to make that choice. I mean, I have relatives that if there’s a pill for it, they want it. And I’m like, I’d rather go to an adjustment. If there’s a vitamin for it, I’d rather do that instead. You know, I’d rather look for a more natural solution, but it’s also a philosophy that’s different mind than someone else. And that’s what’s so important in the whole picture of healthcare is that we have to know what rings true for ourselves. And I spent my entire life exploring what is truth. And that comes from a spiritual basis. It comes from a governmental basis and a regulatory basis and the work that I did in Congress. You alluded to it a little bit. I was hired to work focus on complementary and integrative healthcare. But then I was shifted into why do we have an autism epidemic? We would first want us to talk about an autism epidemic in the year 2000. And now here we are 21 years later. And instead of 1 in 2000 children, we have 1 in 36 children in the United States on the autism spectrum.
JAMES CHESTER (HOST): You’ve made it to Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros and the IFCO. Let’s hustle.
BETH CLAY (GUEST): And you know, so, and that is what happened. We don’t have a genetic epidemic. We have children who have been exposed to something that has changed their bodies make up in their neuro neurological response to issues. And so we have chiropractors across the country and the pediatric realm who are taking care of these children. There’s some specific clinics across the country who specialize in taking care of children who are new or diverse, who are dealing with things like not being able to speak, not potty training, not being able to focus, having ticks or other issues or seizure disorders. And those are all things that families living with autism live with. And I got to know many thousands of these families. And we all have a moral responsibility to be a part of the solution. And that’s how when I finished my work with Congress, I actually stayed involved, very deeply involved in doing things like Freedom of Information Act requests and studying the issues that we had done in Congress looking at the issue which you brought up, the issue of vaccines and health freedom. We, you know, there was a lot of evidence that supported what the parents were saying. And sadly, there was also some corruption in the process of investigating those issues at the court level with the vaccine compensation program, all of which I’m happy to see that children’s health defense and Barbara Low Fisher’s organization, National Vaccine Information Center, the two expert organizations that really have taken that on and taken the lead in addressing and informing people, you know, doing the hard work, the litigation that’s coming through the children’s health defense and I just heard that Mississippi is going to be required to have a religious freedom exemption restored, which is a huge victory in the courts. The fact that any state would take away somebody’s religious liberty is unconstitutional. And I’m glad to see that the right fight was fought in the courts and is at this point a victory.
JAMES CHESTER (HOST): Yeah, yeah, you know, you hit me like in a deep spot and I think that it’s been really rare for me to actually cry on any episode I’ve ever done. But it just hit me so hard because I feel that it is a family’s choice as to how they take a product, whether it’s knowing what’s in their drinking water or knowing what’s in the ingredients to some food, you know, and we put a lot of scrutiny on that because kids have allergies. And if there’s a kid that’s going to allergy and there’s a peanut thing going on anything, we want to know is there peanuts in this because there’s kids that have allergies to this and this this class. So we want to know more about what’s in our food than what we do take from an injection or a pill.
BETH CLAY (GUEST): You know, you you’ve hit the nail on the head here and talking about this issue because it all comes back down to the fundamentals of life. You know, in public health, the most important thing, the most important accomplishment that ever happened in public health is not the development of vaccines. It is the development of a clean water supply and the sewage system, basically in urban environments in particular. Those two things, you know, clean water is the basis of having a quality public health and it has, of course, across history been the solution to issues, dealing with with epidemics of cholera or other things. It always comes down, you know, you have outbreaks of cholera, for instance, in Haiti. Well, it is because they don’t have the proper drainage system and the infrastructure developed and in the 21st century and a country that’s not very far from the United States. We have an island that has yet to be able to build the infrastructure even though we and other countries have invested a lot of donations and charitable works. We have not been able to resolve these issues and we need to. Those are the things we should be putting our money into is not putting chemicals in the environment but helping people to develop their infrastructure and then focusing on healthy and clean foods, whole foods rather than foods that have been so processed, you don’t know what’s in them or the, and former governor Huckabee years ago, he said, if you can’t pronounce the words of the ingredient list and you don’t know what the words probably shouldn’t be eating it. Yeah. That was a very smart thing that he, you know, he was, he just lost 100 pounds at the time. He said, this is what I did. If I couldn’t read, if I read the ingredient list and I couldn’t read, you know, pronounce them, then I did need that food. And by following that lifestyle at that point in his life, he lost 100 pounds over about a year and a half.
JAMES CHESTER (HOST): Well, I think, you know, you speak a lot of truth there and if people actually knew what was they were like feeding their families, they’d be, they’d have a lot more scrutiny for it.
BETH CLAY (GUEST): And, you know, when you talked about the water supply and, you know, it’s interesting. Clinton Ray Miller was the, what I call the father of health freedom in this country. He was from Utah. He got very upset about the fluoride in the water system and he actually became very politically engaged and fought the health freedom battle for 50 years. I mean, he lived at the ripe old age of, I think, 92. And he was a dear friend and was a mentor. And, and he said, you know, he fought this battle and he got pushed back. But now science is caught up and, and we are beginning as a society because the science is catching up to agree with him that should we be putting fluoride into a water system to swallow fluoride when if you’re doing dentist office, you spit it out. Or should you have a toothpaste that has fluoride in it? There are things, there’s a balance there that the science needs to be done correctly and it needs to speak. And instead of people who have an invested interest or invested interest, making money on seeing a policy take place or having a water system have fluoride in it or products in it. You know, for 40 years, I’ve never looked at the ingredient list on my toothpaste until recently because I read or I listened to a podcast that talked about toothpaste and completely changed into a product that doesn’t have some of the chemicals in it that I didn’t realize were in toothpaste and the standard brands of toothpaste. The little things like that that we can do being informed consumer is important for being in control of our own lives. And that’s where we are in the, you know, 2023 in this country. And we’ve gone through a period where our freedom to speak in a public forum on social media was cotailed. You know, you as a broadcaster, having your, you know, being worried to mention the V word because you’re worried that it’ll affect your capacity to share your message. We should not have fear in the communications infrastructure of this country. In social media, Facebook, Twitter, all of these other forums, should, you know, we here are now finding out they have become tools of those who want to monitor what we’re saying as opposed to control that environment and control the messaging. When I type in something on Facebook and it sends me to a government website for information, there’s something wrong in our world because this is the United States of America. I’m not in Cuba. I’m not in a communist country. I’m in a country that’s based on freedoms. And so I shouldn’t have a government forcing me to a page that I didn’t seek out. And I’m glad to see what Elon Musk is doing. And, you know, letting people know what’s behind the curtain. It’s like the Wizard of Oz where you pull back the curtain and who’s running the machine. He’s doing a lot of that this year. And I think that’s very important to where we are as our society because the public, each of us is really tired of people trying to take away our freedoms. And this correlates exactly into the message of what happened in chiropractic, where the 1950s and the early 1960s, chiropractic was growing. You know, there was, you know, people were becoming aware and all of the state licensing were taking place. And the American Medical Association pushed back. They created a committee on Quackery. And then they marketed to their doctors that you should not even socialize at the same country club as a chiropractor, much less referrer patient or receiving patient from a chiropractor. So there was an organized effort to restrain the trade of chiropractic. And there was a desire to destroy the profession. And thank goodness they were not successful. However, we’re still dealing with the vestiges of that discrimination. For instance, in Medicare, the language that was put in in 1972 was in the middle of the federal case, Wilk versus the AMA. And there was discriminatory language put into the law, which ICA has a bill that will be reintroduced very soon to remove those discriminations against Medicare beneficiaries who seek chiropractic care. So the whole point of not being able to opt out if you want to have private contracting with your chiropractor or not being able to be reimbursed for the routine exam or the imaging, the x-ray imaging, that are both required to have a quality to determine the adjustment. It’s a good standard. It’s a standard of care. But right now there’s a discrimination not just against the chiropractor, but the Medicare beneficiary who’s having to pay out of pocket and to a system they’ve already paid into for decades. So we’re working on having that reintroduced. And we very much want to see this passed into law. And we hope that all the Chiro Hustle listeners will get on board and help us get transpancers and see it become law.
JAMES CHESTER (HOST): Well, there’s so much that goes into supporting this profession of chiropractic. And I think that we all have a position on that team. I love teamwork. And I love the fact that you do have great leadership within the ICA. And you have people that are helping perpetuate some of these missions and get the message out there about how to support the ICA. And I think that there’s a lot going on. I could probably talk to you for another two hours on topics involved with medical freedom, family health freedom. But I am curious, I usually ask this question to people that are on the show. And it’s almost self serving for me, but I’m going to close the gap down a little bit. I always ask like 20 years from now, where do you see the profession of chiropractic going? But I want to shorten the lead a little bit for you. Let’s talk five years. Where’s chiropractic going? With you being the executive director of the ICA in the next five years?
BETH CLAY (GUEST): Well, if I’m able to achieve my vision of where chiropractic is in five years, if we can get the profession to work together and not to keep, as I say, circling the wagons and shooting inward, which seems to happen a lot in chiropractic, if we can get past the tribalism and you’re a mixer, so I can’t talk to you or you’re super straight and you’re a straight hater or whatever, all these terms, we can focus on promoting chiropractic as a separate and distinct profession that has the capacity to work miracles and lives, which happens every day in offices around the world. I see chiropractic becoming a predominant health care profession around the world, where every human being on the planet has the opportunity to choose to be a chiropractor, if that’s their path, life path, and to have access to chiropractic care because we have been able to grow the profession so that there are chiropractors in all 200 countries around the world. That’s my vision is that chiropractic needs to be everywhere. I read the big idea frequently because between the sacred trust and the big idea, that’s the solution. If we can, as a profession, if the chiropractic profession can work together to work out any challenges of communication and being comfortable with each other and focus on being chiropractors, you don’t need to be a jack of all trades and do everything in your office to be a chiropractor. You need to be providing the adjustment to have the access to do your imaging. If you want to specialize in upper cervical or pediatrics or sports and fitness, those are all amazing and wonderful. ICA has councils that help that lead the profession in those trainings and specialized in their diplomat programs. But it’s about being the best chiropractor that you can be so that every day, some child walks through your door with their parents and you’re having a conversation with them and you’re talking to them about getting an adjustment so that your body has its ability to stay well. You’re talking about with that parent who’s dealing with a lot of stress or a couple of jobs or taking care of their ailing parent. You’re providing that not just the adjustment and the environment, but you’re also providing an environment of hope. And talking about learning, we talk about the 33 principles in chiropractic and ICA a lot and we share that message. And I have to say, Dr. Selena Sigafus-Jackson teaches the 33 principles. She lives the 33 principles and I have learned so much working with her as the president of the ICA because she is the exact, the example of what it is to live in chiropractic lifestyle. And this is what Dr. Plasker talks about. It’s what people like Dean Harrison are researching the effect on the human body when you get regular chiropractic care and studying it in a scientific realm gives us the answers that you see in chiropractic offices every day. When you have somebody who’s had migraine headaches for 30 years and have had to take drug after drug after drug that doesn’t fix anything and they go and get a series of adjustments. Maybe one, maybe two or three and those migraines don’t come back. That is a miracle in somebody’s life. When you look at somebody who’s a mentor and a friend, Dr. Jerry Klum, who was losing his vision as a young man and who went through the medical route and his whole story is amazing and became the president of Life West University, worked at Life, we came to Life West and living today with some health challenges of his own but he’s a gentleman and a scholar of chiropractic and one of the wisest kindest people I would ever meet and his story is a miracle. I mean it’s the same thing. Chiropractic became a profession not because you fix somebody’s back and neck pain because it restored somebody’s hearing. These are miracles that happen all the time and I’ve had that happen my own life with having, you know, taking a roller skating and taking a dive and having a headache and not realizing it one time I didn’t get the chiropractor first and go to the medical doctor and could throw you in a hospital and do all these x-rays and stuff and, you know, didn’t bother to go below this goal, didn’t look at the neck, went to the chiropractor after checking out of the hospital and he did and we haven’t done x-rays on you in a while. Did the x-ray, saw the misalignment, fixed it, headaches are gone. So those are the things that happen in everybody’s life. I hear them, Dr. Selena talks about them on our videos that she does on a weekly basis, some of the experiences in her office, sharing things and other people share it on your show I’m sure as well. But you know it’s just really important that we protect and promote the profession, that we work in ICA works in advocacy in Washington and around the states, that’s why we have state representatives in the assembly to stay engaged and help where we can. And we also, because we are an international organization, we have members in over 50 countries in the world and plan on growing more. So in five years, if we can focus on the positives of chiropractic and the things we have in common as organizations and as people interested, we can be so much further in delivering chiropractic not just a million a day adjustments a day, but 10 million adjustments a day. We can make sure that chiropractic is in every VA facility or referred to in a system that’s working for veterans in their local environments, to chiropractors in the local community. And that every, and we have a member of Congress who wants this, wants to have a chiropractor on every Navy vessel that’s deployed so that everybody and then across the military to have chiropractic for all of our military. These are things that are goals of the ICA to see happen, goals of mine to see implemented, but also we need to make sure that the system where chiropractors are compensated is both fair and efficient. And right now, they’re neither. Those are all the big things that we have to accomplish. We have to work, ICA can’t do it alone. We are very engaged with, for instance, the strategic planning, however, future strategic plan, we’re very engaged there. We work with the integrative health. We’re major partners in the integrative health policy consortium. So we work across the professions of the integrative health community. And we’re very active in Washington. You know, I’m on a Capitol Hill frequently. I have lots of colleagues and friends and we have others involved in the office that are also very involved in Washington. And our chiropractors are very much, I mean, one of our board members, one of our officers just testified at a state legislature hearing on issues. So that’s how, you know, we all work together on these important issues.
JAMES CHESTER (HOST): Beth Clay, I love you so much. I’m so thankful for you to be our guest today. I’m so thankful for your passion and your consistency. You stay so tight on brand with this beautiful profession. I once again, I’m just really thankful that we’re in network now. We can work better together. I do think that we have a lot of alignment pun intended when it comes to protecting this profession moving forward. I look forward to doing great things with the ICA. I do want to ask you if people were wanted to support the ICA, how do they do that? And how do we connect them with you?
BETH CLAY (GUEST): So the chiropractic.org is our website. And so you can go there. We also have Facebook pages and Twitter. And you know, you can reach out and we’re even on LinkedIn. So you know, you can engage through the face social media. We also have a 501c3 foundation. People wanted to make donations that this is for research and scholarships in chiropractic. And that’s the foundation. It’s called Fax is the acronym. The foundation for the advancement of chiropractic tenants and science. And if anybody wants to make a donation to the facts, you can call the office or you can go online and promote and make donations. And you know, there’s anything that anybody can do to support chiropractic and support the ICA in its mission, which is, you know, we are focused on protecting and promoting the profession and keeping it, you know, when Dr. George Curry brought me on board as I initially started as a consultant with the organization, he said, we have two hard lines in the sand, no surgery and no drugs. And so those are the hard lines in the sand because chiropractors don’t need to be surgeons. You’re not trained to be. And you don’t need to be prescribing drugs because there’s enough people out there that are doing that already. And if somebody needs a medicine, send them to somebody that that’s what their training is because her infectious training is focused on or it should be focused on providing the best diagnostic through imaging and other tools that have been developed specific to chiropractic and then delivering the adjustment. And I can tell you, every time I get an adjustment and they move those bones in my spine, take that deep breath, it is mind blowing to me how different the body is after an adjustment and then 90 minutes later and then the next day and going on and on. And you guys, literally the future of health care is in the hands of chiropractic and we need to be focused on making that what becomes a high priority and across all systems of health policy and every country. I am blessed to have lived in the Middle East. I lived in Saudi Arabia for three years. I want to see universities, chiropractic colleges across Saudi Arabia and China and Russia and all across the Middle East and Africa and South America. I want to see every country have multiple schools so that everyone has a capacity to become a doctor of chiropractic and do what our doctors at the ICA do on a daily basis.
JAMES CHESTER (HOST): Beth Clay, your episode 514 of the Chiropascal podcast. You guys should go out and support this group, the ICA. I believe everybody in chiropractic should be a member. They should be giving their time, their talent and their treasure. Give all three to the ICA. Support their missions and visions and let’s make a better future for chiropractic. Beth, just want you to have an awesome rest of your day out there in Las Vegas. I’ll see you there on Thursday. I’ll be there throughout the weekend with you and just thank you for organizing and bringing so many great people together to move this beautiful profession forward.
BETH CLAY (GUEST): Right, and it’s not too late to register. Anybody that wants to go online and register at chiropractic.org. There’s a link right on the front page and you can join us right here in beautiful Las Vegas.
JAMES CHESTER (HOST): All right, Beth. Well, I’m going to close out by telling everyone you’re just one story away. Keep hustling. I’ll see you guys on the next episode. Beth, thank you so much for your time today.
Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
The Riches are in the Niches with Dr Naota Hashimoto DC – Chiro Hustle Podcast 513
Nov 30, 2023
Chiropractic found Naota Hashimoto, DC, after a head-on collision and 6-months of physical therapy. A family friend referred him to his first chiropractor when he was still in constant pain despite 6-months of medications and physical therapy.
The chiropractic treatment turned his lights on, and he was excited about the treatments. His chiropractor fixed his debilitating neck and lower back pain and even cured his acne problem that he had struggled with for 5-years that his dermatologist couldn’t improve.
He is married to a chiropractor, and they have raised their kids in a vitalistic chiropractic way. They opened up their practice in La Quinta, CA, quickly reaching the million-dollar practice club by their 5th year in practice. He’s continually been refining his practice over the years and grown it up to a seven-provider, multi-million dollar practice.
Over the years, he automated many processes in his offices and eventually started sharing his patient-tracking software with colleagues who encouraged him to share it with the profession.
Today their software has been used by over 300+ doctors around the country in 2.5 years on a limited advertising budget. Their focus is on patient tracking, from initial interest to completed treatment plans and long-term patient care.
His goal is to help 1000+ chiropractors add more efficient patient tracking processes so they can help more patients while improving their personal wealth. In addition, he believes that more successful chiropractors worldwide will allow them to donate to chiropractic causes, grow their offices, and inspire more people to become chiropractors.
TRANSCRIPT
JAMES CHESTER (HOST): You’ve made the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Let’s hustle.
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 513 of the Chiro Hustle podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Naota Hashimoto. And if you want to hear the story about how the riches are in the niches, stay tuned. This is another episode of the Chiro Hustle podcast. It’s 513 today. I’m really excited for this episode with Dr. Naota Hashimoto. His business is called Track Stat. It’s all about following the patient journey. And today we’re going to be talking a lot about increasing profits. There’s a lot that goes into a chiropractic office. And it’s really cool to be working with Dr. Naota on a personal business level and seeing how he’s been growing. So I’m really excited to go into his journey a little bit with you today. But before we get into this episode, I want everybody to know the big why. Why do we do it? We do over here at Chiro Hustle. Well, first and foremost, we believe in the First Amendment. That’s freedom of speech. A lot of people know that I got my background in journalism. So this show really is near and dear to my heart because it’s protecting freedom of speech for something that I really love, which is chiropractic. And then that leads us to talk about two things that really matter. Medical freedom of family health freedom. And chiropractic has been at the forefront of this for a very long time. So if you guys are looking for somebody to help you out with your health, go find a local chiropractor and see if we can get some more people involved with the chiropractor profession. And then philosophically sounding, I was telling everybody that we do support the science philosophy and art of chiropractic. A lot of people don’t know that doctor noted that chiropractic is a triune, triune of health. But philosophy is something we don’t discuss a whole lot on this show. So I make sure that I give a foundation of that before we actually talk about cool stuff. Maybe philosophy is cool. But it’s BJ Palmer’s Sacred Trust. Protecting the Sacred Trust is so important when it comes to chiropractic. And if you guys don’t know what that means, go your favorite search engine and look for BJ Palmer’s last words. You’re going to learn a whole lot more about chiropractic than what you previously did. And then we also support civilization based chiropractic. If you don’t know what that means, then we need to really educate young chiropractic. And then lastly, we believe in innate intelligence and universal intelligence. When someone gets adjusted, man or woman to physical, when they get adjusted, we believe that it connects man or woman to physical to man or woman to spiritual. Now, with that being said, Dr. Noda, welcome to the show.
DR NAOTA HASHIMOTO DC (GUEST): Thanks for having me. And I don’t think philosophy is like a bad thing. To me, it’s just kind of like guardrails. It’s your core family. It’s what you stand for. And like, there’s certain things that our family does in our health, how we run our business, how we do everything. And it just makes it so easy. It’s kind of like Southwest. They rocketed up because they had that wheels up philosophy. And when they were trying to make decisions of bringing food on the plane or what kind of routes they picked, if it was part of wheels up, then they would do it. And their thing was, we’re going to turn the planes around as fast as possible because we’re transporting our customers and making more money. We’re going to pick certain airports and certain routes. And like back in the day, they were absolutely killing it when, was it the, what the heck’s the old CEO’s name, but like Herb Killel or whatever like that. He was just insane, like awesome. But profits can sound like philosophy to some chiropractors as well. Some people think that can be a dirty word. What do you think about that?
JAMES CHESTER (HOST): Well, you know, I think it’s a good opener force because increasing profits is, it’s, as they say, the lifeblood of business. Yeah. And it’s, it’s important. I was talking on my previous interview and I was like, look, when I got my first job, I filled out this thing called a W two. And they told me that I would be paid biweekly. I had no idea what that meant. And that means you get paid every two weeks, which I was like, uh, that doesn’t sound fun. Why don’t you just make it weekly? That’d be cool to me. And that, and then they’re like, by the way, we’re going to hold back your first two weeks of your pay to like some, some other like time in your life that you might get this. And I’m like, well, why would you do that? Like now you’re not only paying me every other week, but now you’re holding back my first two weeks. That doesn’t sound like a good deal. Yeah. And I think when it comes to like running a chiropractic office, there’s a lot of people that are like, uh, I don’t know when I get paid.
DR NAOTA HASHIMOTO DC (GUEST): Yeah. No, it’s, um, but like profits, like, yes, like the goal of a business is to essentially make more money, but it’s kind of how you do it. And for us, it’s not like profits over people, but we do have to have profits because you have more profit. You could afford to hire that better person that you wanted to add to your team. You could pay your people better. If you want to be a, buy a new piece of equipment, you could buy that piece of equipment. You could pay off your student loan debts and imagine practicing with, you’re still going to have stress, but without that stress of making your mortgage, paying your rent, paying off your student loans, it’s just going to be so much more fun.
JAMES CHESTER (HOST): Yeah. I mean, I call it the happily ever after the happily ever after practice. Yeah. And everybody wants that white picket fence, you know, a practice that they have that, you know, they’re not thinking about their student loan debts or the overhead on the office or the, the staff and everything, you know, like, I think everybody wants to go towards that direction.
DR NAOTA HASHIMOTO DC (GUEST): Yeah. And, you know, like I see people, like we have a bunch of clients and people say, it’s like they just want more new patients or they want more visits. It’s like at the end of the day, you’re really after more profits. And, you know, like there’s really a few ways to do it. You know, you could increase your fees, you could increase your volume, you could reduce your operating expense and you could collect faster, which is reduce your AR or do like some kind of a prepaid type thing. So like those are kind of like the handful of things. But, you know, like increasing your fees, I think is important. You see a lot of these guys having chiropractic feeds from the 70s and everything else is going up. Netflix is going up. Eggs are going up. Beef is going up. Gas is going up. Taxes are going up. Clothing goes up. Your employees ask for more. Cost of school goes up. Everything keeps going up. And then insurance companies are reimbursing less and doctors are still charging the fees that they charge in the 70s or 80s. And I don’t know. Like I don’t, I don’t get it.
JAMES CHESTER (HOST): Well, there’s a lot of advancements out there. And I think that there’s a disconnect between rendered services and price point. And I think that that’s been something that’s been in the chiropractic profession for a long time. They’re like, well, we charge as much to this insurance people will charge as much this insurance people. And over here we’re cash. So I think that a lot of times people are like, well, I don’t know what’s a fair thing to charge for this. And then there’s a lot of confusion based on the outcomes.
DR NAOTA HASHIMOTO DC (GUEST): Yeah. And then like, you know, what measures grows. So like one of the things I was recommending people track and we have it in their own purpose is your collection visit average or dollar per visit average. Because if you don’t measure it, you have no idea where you’re at. And then you could constantly iterate and make changes to do that. Like you could raise your fees. You could look at complimentary services. You could become an expert to that person. Right? Like earlier, we were talking about kind of like doing like weight loss stuff. And you guys were specializing in weight loss services and you became an expert to those people. So if you become kind of like the cardiologist, cardiothoracic surgeon, expert or the pedic surgeon, you can raise your fees. So people will pay not only for what you do, but they’ll pay actually a lot more for who you are to them and then you become a celebrity, then you could charge even more.
JAMES CHESTER (HOST): So let’s talk about the volume. Yeah. Can you say price first, not volume? Yeah.
DR NAOTA HASHIMOTO DC (GUEST): So volume, there’s a lot of ways that you do it, but one way is actually getting more new patients. Right? So like, how do you get more new patients? Well, you got to market for them. You’re going to become an expert to them. You know, like doing niches, I think are great. Some people don’t like doing niches. But even if you’re doing a subluxation based chiropractic, you can focus on headaches and migraines. You can focus on sciatica. You can focus on make back pain. You can focus on chiropractic for golfer. So you don’t have to abandon your philosophy, but you become an expert in what you do. Because a lot of people think chiropractors just work with low back pain. Like my first experience with chiropractic, I was going to physical therapy for six months after I had on car accident. And I got some improvement, but I wasn’t getting better. And it wasn’t until they’re going to refer me to an orthopedic surgeon when I decided to start investigating things on my own. And when one of my friends dad said, you need to go see my doctor and ask what they did. And he said, it was a chiropractor. He’s like, I got headaches. I got neck pain. I also had low back pain and kind of like from a disbode, but it was a lot of upper back and neck stuff. And I didn’t put the connection because I just figured they’re low back pain doctors.
JAMES CHESTER (HOST): Yeah. Well, like he said, regardless of the type of model of people practicing, I don’t know what I mean. I think that you’re right. I’ve been told this since the early stages of me working in the chiropractic profession is symptom cell. Unfortunately, the people out there looking for chiropractic, they’re not educated like a chiropractic mind is like, we’re like chiropractors don’t take care of that. We don’t do headaches and neck pain. We just like adjust the subluxation. The body heals itself. Like that’s a chiropractic mindset. But the people looking for chiropractic, they’re like, they’re like, I have headaches. I heard you can help with this. Can you help me? So if you become that niche practitioner, they always say that the riches are on the niches.
DR NAOTA HASHIMOTO DC (GUEST): Yeah. And you know, they go through that awareness consideration decision phase. Like the first thing like, you know, it’s like people like you got to talk to them where they’re at, like in the beginning, they don’t even know they’re not even looking for chiropractors. In the beginning, all they know is they went golfing and normally their back pain goes away with ibuprofen and Tylenol and some ice in a couple of days. And this time they went golfing and their back’s been hurting for three weeks. They’ve done all the things and they become aware that they have a problem and it’s not getting better. And then they’re actually trying to find something that’s going to work for them. And then they might find that, okay, maybe a chiropractor will work with this. But if you just said back pain for golfers, they’re going to start looking for that. Then they go to your website. They’re going to look at your reviews. They’re going to go to your website. They’re going to read about you and you need to make that process really, really easy.
JAMES CHESTER (HOST): And that’s the digital footprint. And I think that if more people have paid attention to like that type of mindset when it comes to building a brand, like digital footprint matters, like your reviews, your reviews correlate with your website, your website correlates with your Facebook page. Your Facebook page correlates with your Yelp. Yeah, it all correlates with each other. It’s all digital footprint. Yeah.
DR NAOTA HASHIMOTO DC (GUEST): And some people hate on Yelp, but like depending on where you are in the country, Yelp matters. Like I’m in California, Yelp matters. I hate Yelp. But it’s just like, I remember years ago, like in our complex, we had a one star review from someone. There’s like a primary physician like right next to us and they had a bad experience there and their labs didn’t get covered. And then they went and gave us a negative review. It’s like, they meant to do it for a primary care clinic. This is a chiropractic practice. Nowhere it doesn’t say that. They say it’s against our policies. It’s like, they wouldn’t even remove a review for the wrong business.
JAMES CHESTER (HOST): Yeah. And see that’s the thing too, with congruency and the business models for people is, you know, that’s why I think a lot of times in tech, we develop new things because things get stagnant and they don’t work anymore and we have to innovate. And I think that that’s what we’ve done really is on the digital model, people are innovating left and right. No one owns a space anymore.
DR NAOTA HASHIMOTO DC (GUEST): Yeah. And then like with a footprint, like most of the stuff starts on mobile, like for one of the things I recommend people do is, yeah, either go to Google developer mode where you could like just kind of right click and go into the inspect and do that, or you could just go on your phone and you can look for like best chiropractor near me or best whatever. See what pops up. Are you in that three pack? Kind of like Google will show kind of like the top three plus like the ads up there. Are you in that? And if you’re not there, you’re SOL and you need to get in. And then once you go there, you’re going to look at the reviews and then they’re going to go to your site. If your site loads too slow, it sucks. And then you need to open it up on mobile and you need to have like some kind of an offer. It doesn’t have to be something free. It doesn’t have to be a discount, but it has to be like a call to action and just make it easy for them. And I see people, they have these sites and they’re all janky and stuff like that. And there’s no reason for me to book there. And like you’re not going to get new patients. So like that would be like a new patient thing. And then like they have the new patient experiences off, right? Like someone opts in and requests information. They don’t call them back. Someone calls, that’s how they answer the phone. And then when they finally come in, they’ll have them fill out like an hour of paperwork. And I’ll see some people where like they’ll have the patients arrive like 45 minutes to an hour early, then they’ll spend an hour and a half with the patient. Then the next visit, they’re asking them to come in three times a week for eight weeks. And they’re thinking that I was in there for two and a half hours. The patient starts counting the time from when they walked in the door. Now when their appointments started, when they walked in the door. So I was there for two and a half hours plus drive time. So now that’s three and a half hours. I don’t have three and a half times three times a week for the next two months. And it’s just it’s killing people. Like that’s that’s a conversion problem. So I always try to like in our office from when you walk in the door, you’re getting greeted, offered a beverage. They’ve already watched a video tour of office before they arrive. They know what to expect and they’re getting brought down, vitals brought into a room with their beverage of choice. They watch a four minute video of what to expect. And all of that happens there. That’s happening within five minutes of their appointment. Yeah. Yeah.
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I think what we have a different consumer today. Yeah. And I think that we also have to deliver to that consumer the way that they have created in their mind how it should be received to them. So I think you’re doing something really well. I think talking chiropractic business is what people need.
DR NAOTA HASHIMOTO DC (GUEST): You know, it’s we’re in the Amazon generation, right? Like people just like, they don’t want to do three. It’s 72 hours. And they just like, pain now, like they want to just do like one, two clicks and then boom, it’s at their house and one to two days. It’s crazy. Like, I don’t know how old you are, but like I was around like pre Google, right? Oh, yeah. Like I remember going to the library and looking and shit up.
JAMES CHESTER (HOST): Yeah. Yeah. Now everybody leans on Google like it’s their brain.
DR NAOTA HASHIMOTO DC (GUEST): Yeah. So it’s, and that is just like part of the new patient equation. And then so many people are focused on new patients. And then one of the things that tell people do is like how many people you get to finish their treatment plan. They finished their treatment plan. They’re going to get the outcome that you told them that they’re probably going to get. You’re more likely to get a referral. You’re going to get more visits. You’re going to get more revenue and you’re going to get a better outcome. There’s a lot of offices where the patients will just self discharge versus a doctor saying, Hey, you got to a certain point. We’re going to discharge you or we’re going to put you into the next phase of care or we’re going to refer you out. But it should be a decision between you and the patient, not the patient on their own.
JAMES CHESTER (HOST): I call it the chiropractic breakup. Yeah. Like chiropractors get broke up with more than anybody I’ve ever met just because people start and then they discontinue and then you’re like, Oh, where, where did James go? He was just here last week. And now we go on reaction. We go on reactive modeling and we were like, call, call, call, call, call. Where’s James? Well, James is thinking he’s better. So James is gone. He doesn’t want to finish this pre plan. Actually, he wants refunded.
DR NAOTA HASHIMOTO DC (GUEST): Yeah. And then, you know, what PVA is, right? Patient visit average. Like people have talked about that. And like, and I know a lot of consultants teach this and they like PVA and I think PVA is popular because it’s easy to measure. But I don’t think it’s going to show you where the problem is. Like PVA was just going to show you, you know, you’re going to have your total visits divided by new patients. And you know, I think that there is some value to that, but you have an influx of new patients that number goes down versus like, if you look at like patient drop off analysis, patient drop off analysis is going to show you like what specific visit number people were dropping off of that. So I was like patient drop off analysis, which is another thing that we do in ours because drop off analysis is going to show you specifically what visit you need to fix and which provider is having the problem, right? Yeah. I think the also the temptation that a lot of our clients have is they want to focus on the provider that’s doing the porous. And a lot of times they’ll take like, I’m not going to call them the weakest link, but the lowest performer and try to focus on training and getting them up. But let’s say you have one provider where your average patient drops off at visit six. You have another provider where their average patient drops off at visit 24. That’s a big jump. So I say is like, I’m not saying to give up on the new grad or the new person, but like figure out how you could take stuff off the plate off the workhorse. So if they’re doing their soap nuts, get them a scribe and figure out all the little mundane things that they’re doing and figure out how to get that off of their plate. So you could take that workhorse and get them working harder and then work on your lower performer too at the same time.
JAMES CHESTER (HOST): Well, I think there’s a lot of headspace issues when it comes to growing something in a business and some people will see like one part of what we think they should be doing is not their responsibility. And then they’ve made that in Toronto decision without having a conversation about it. And you can see the performance challenge at a certain juncture and that that patient’s experience. So when somebody says, that’s not my job, we can see that now through the numbers.
DR NAOTA HASHIMOTO DC (GUEST): Yeah, and it’s everyone’s job and kind of depending on the school you went to, like I went to LACC Southern California University of Health Sciences. It’s a mouthful, but like we call it more of an evidence based school. And it’s like a lot of these docs say, it’s like, oh, I don’t want to see people like X amount of times. It’s like, well, even if you look at the Mercy Guidelines, that was like three times a week for a month and one to three times a week for four to eight weeks. And like last year, I took a look at patient drop off analysis. We did like an analysis. I think it was like 800 chiropractors that we looked at. It was like pitiful. Like most of the people are dropping off between visits like four and six. And you’re not like if you’re trying to build up muscle tone, it’s going to take 12 weeks to build up muscle tone. You’re not kind of like increasing flexibility of tendons, ligaments. You’re not doing any kind of subluxation correction. Like you’re not doing any of that in like four to six visits. You’re working on symptomatic stuff at best. And I think some people are so worried about being a high volume doctor for the evidence based people. And it’s like, you know, like you go to, you go to a restaurant and you see a bunch of reviews and you go and you see a lineup out the door. You want to go there versus like if you’re a low volume practice, I’m not saying that there’s anything wrong with low volume practices, but there’s not a ton of energy in there. And people go to where people are. And it’s even if you’re a high touch office, like I remember when I was getting going on my own, we was just like me, my wife was doing her thing. I was doing my thing. You know, like I cluster book people in the morning. I see two people at a time and I had one person start on the therapy, adjust other person and switch them around. And then I cluster booked at the end of the day and I worked on my practice in the middle of the day. And versus like just spacing them out sequentially, it just, I don’t know, like it’s hard to build up that high energy. And you know, like it makes a difference. I just remember I had four patients in practice, my first four patients and like I remember what I would say is like, oh, gosh, it’s so busy. I just cluster booked them five and five fifteen. And I just, um, at the very end of the day, it was like, I just chuckled that. It was just like, Oh, doc man, you’re so busy. I was like, Oh yeah, super busy. That’s like, you didn’t know that I only had four patients and I was seeing all four of them three times a week.
JAMES CHESTER (HOST): And that’s just it too. It’s like we can create our own realities. Yeah. And I think that’s a great thing about what you do to help people with your, your tracks, that system is it helps people create a better reality for the model of practice they want to run. And it gives people a chance to like you can see the drop off of a care plan, or you can see where, you know, one practitioner performs really well and does well up to a certain spot. And you are right. The chiropractor has been beating their chest for years about PVA and you’re probably spot on. It’s so easy to say. Yeah, that matters. Well, it’s easy to track. But like you also said, it doesn’t take into account PVA’s suffer when you see a lot of new patients. So if you’re seeing a bunch of new people coming in, your PVA is not going to be high. But that means that you’re experiencing a different growth pattern.
DR NAOTA HASHIMOTO DC (GUEST): And some people calculate it based on new patient conversions. So it just depends on like where you got taught. But yeah, it’s, I think it’s a overall symptom. It’s kind of like a patient walking into your office and saying, I don’t feel good. Where does it not feel good? And I know some of the people on here are more civilization based, but like that’s why people are coming in.
JAMES CHESTER (HOST): Well, here’s the, here’s the thing too is we were always trained like about visit seven to do like a reeval on our patients. I worked in a clinic for six years and I had to do the reeval. So I’d always ask people, Hey, do you remember what the original thing you came in here for? So many times people forgot why they originally came into the, our office because they got better. And that’s why people break up with their chiropractor because after seventh visit, you don’t re enforce why they’re still there for the next like three times a week for the next two and a half months.
DR NAOTA HASHIMOTO DC (GUEST): And doing an early reeval like that is smart because a lot of people will do it at like say 12 visits, but a lot of people are dropping off by 12 visits.
JAMES CHESTER (HOST): So that’s where we saw our performance drop. We saw it happen about the seventh visit. And then we shot to the line and we shot ahead of like the fall off and we started having these like little interventions with people.
DR NAOTA HASHIMOTO DC (GUEST): Yeah.
JAMES CHESTER (HOST): And how long do we take? We reengage them.
DR NAOTA HASHIMOTO DC (GUEST): Like how long did it take? Did it take a long time? Five minutes. That’s it. Just a more unique seventh visit. Yeah. That’s all they have to do. And sometimes it’s like having a more impactful third visit and maybe it’s seventh visit. It doesn’t have to be a 30 minute thing on the books.
JAMES CHESTER (HOST): Well, then we saw Dr. Norel, then we saw people staying longer and those people became our champion practice members. They started referring more people in. Yeah. It was pretty cool.
DR NAOTA HASHIMOTO DC (GUEST): Yeah. So it’s like those things kind of like matter and other things that we track are like leading indicators because like we’ll track like just looking at the average of the last two weeks to front desk rescheduling rate of canceled and missed appointments. And then we automatically track kind of like their percentage of people leaving with a future appointment. Right. And those things are going to change before visits change and visits are going to change before revenue changes versus a lot of people they get to the end of the month and they say, what the heck? WTF? Where’s all the money?
JAMES CHESTER (HOST): So let me ask you this. This isn’t like any scripted thing, but I’m really curious. As you’ve seen the development of technology and chiropractic offices, do you feel that because of technology with two way texting and messaging systems that it’s helped improve the position of like a front desk person? So they’re not always on the phone rescheduling things and calling people.
DR NAOTA HASHIMOTO DC (GUEST): It does. One of the things I have found and you probably found this even with your marketing clients, it’s just like your top people, your top people. Like our top 20% or winners and they just win. Like I could take some of our top clients and parachute them into a random town, give myself a piece of paper and a pen, come back in a year and they got like a rock solid practice. Like winners win. So one of the things that this does help is it takes the people that are just below that and making it easier for it to succeed, but like it’s not a guarantee of success. So which is why I would say on average, not always, our current and former coaching clients. No, we don’t do any coaching, but clients that came from like some kind of business coaching, they do well because we’re taking stuff that they were doing manually and then just automating it. And it’s our goal for software. We’re not there yet is I want to make it where a 20 year old that doesn’t know anything about anything to log into our software because we’re already doing some AI stuff and algorithms in just telling them what to do. Like we have a recall AI where we take a look at like patient value, do they have money on account, likelihood of them scheduling, how many visits they had and based on that we score it and we put them in order. So the person doesn’t even have to know who the patients are. They go top to bottom and we put the top 20% that are more likely to schedule more valuable at the top. We’re doing that with some of our things. And our goal is to eventually do that with everything. And my hope is at that point is we could take someone that has no coaching experience and to run their practice like they had a ton of coaching.
JAMES CHESTER (HOST): That’s so cool because I think a lot of times the reason things have like a fail rate is because of the human element. People either lose interest in it or they just don’t know how to do it. And I think that if you help people with their fail rate, which that’s an encouraging thing to say, look, if you do it this way, we can take your old model and we can save you from those issues. Yeah.
DR NAOTA HASHIMOTO DC (GUEST): So it’s unfortunately not everyone in chiropractic is great at business. Not every dentist is great at business, not every mechanic is good at business. And sometimes some of the people that are best at business aren’t the best clinicians. Like, you know, it’s like I have some like friends that I know from school and other things and phenomenal clinicians, phenomenal, horrible business people. So like, it’s just so like, I just, my goal is I think that if we get more chiropractors becoming successful, they could afford to pay their people better. If you could increase the average salary of the chiropractors, you’re going to increase the amount of people going to chiropractic school and you’re going to get more people under chiropractic care. Like, I think there’s what 66 to 70,000 chiropractors out there, physical therapy, I think there’s like 240, 250,000. I know some people will turn feather me, but like the outsider looking in, we are more similar than different, right? They’re saying that they’re taking care of say neck and back pain without drug surgery or shots. And you know, like as physical therapists are starting to manipulate and pop bones and chiropractors are starting to do rehab. So like, I know in some conferences, some people will turn feather me, but like if you’re Joe Blow that doesn’t know anything about anything, they just see, okay, they work on back pain for golfers without doing surgery, without medications, without surgery. So like the line is getting more and more blurred and they have three to four times as much of us. And the reason is that their average salary is just the hair higher in some states.
JAMES CHESTER (HOST): Mm hmm. Yeah. And I think when we talk about the chiropractic profession getting stronger, I hear a lot of times it’s harder to get out of a chiropractic office and transition out of it because it’s personality driven. And I think that if more people looked at it to become a numbers driven practice, then it would be easier for them when they’re ready for their swan song. They could sell it for more and they could transition out of it easier if they focused more on the numbers and automated systems because that’s attractive to the future practitioner. The future practitioner doesn’t want a bunch of old x-ray files. They don’t want a bunch of dead files. They want numbers that they can follow that are sellable, unusable and recoverable. And they don’t want to come into a sick practice. They want to come into a practice that doesn’t have to be, you know, hinged on someone’s personality or someone’s ego. They want to come into something that’s better system managed.
DR NAOTA HASHIMOTO DC (GUEST): Yep. And then raise your face. Like a lot of people, there’s chiro’s I remember I was, um, fitting at a conference and like, you know, fab, famine scene was that they’re talking. And like, you know, he was talking to the guy sitting the fees for like, I think Medicaid or something like that, or Medicare. And he was complaining to him, was like, why are you paying? If you value chiropractic so much, why are you paying? It’s like, we don’t set your rates. You guys say your rates. You have actuaries that go out and they kind of look at the lowest average rate. And that’s how the fees are getting set. And chiropractors are shooting themselves in the foot. If you look at ASH IT or what is it? ASH. Sorry. But like you look at all these things, they’re just, it just, you know, like, I remember they’ll pay you a higher rate if you are in the better tier and the better tier is less visits and everyone’s like just racing to the bottom. Um, you know, like you’ll see this in medical groups like all the time. Like I remember, and I think it was in Colorado, there was a group of cardiologists they banded together and then they, they refused to see patients from a certain pair, a camera, like Blue Cross and then they raised their rates because they held the line. They held the line and it’s like, we’re not going to see them versus a lot of chiropractors. It’s like, what the heck? I’m going to go in there and see all these people and I’m going to be the only guy that sees this ASH or Blue Cross. So like we need to, I think we need to increase our business acumen. We need to increase our profitability. We need to increase our dollar per V visit. Like we need to do all those things. And I think we’re going to be stronger. So like those are important and, you know, like just, you got to collect on the services that you render. Like a lot of people, the right and all of their accounts receivable and, you know, like that was one of the things I was going to talk about. Like one of the little things that we did is we looked at who was coming in the next day. We had someone like just kind of go through and like roughly price out. We had fee schedules for what each person should pay and we did pre-pays, but we did a fairly quick once over and we collected for the services before they were rendered. Even if it was an approximate when we’re doing insurance and, you know, like all of us have been to Adentis and what happens before you go out? They do not let you out until you schedule and pay. Right? That’s it. So it’s like you got to schedule and you pay and you can’t get out of there without paying versus chiropractors. It’s like, hey, see you later.
JAMES CHESTER (HOST): And schedule on you’re ready.
DR NAOTA HASHIMOTO DC (GUEST): Yep. No payment. And it’s like that’s a big thing. And you know, like the last thing I was going to probably focus on is just reducing your operating costs like and leveraging software and automation. Like that’s one of the things we do. People say it’s like, well, we have a process for that. It’s like, well, how many hours is it taking you to do that process? And is that process accurate? And is it consistent? And they’ll say it’s like, well, we’re paying our people’s salary. But if you’re freeing your people up from finding information, finding out what to do, they can actually reach out to patients. So you could have a patient’s mom that is recovering from hip surgery and you sent the patient’s mom a get well card or you sent someone else’s get well card or a happy birthday or little things like that. That’s where you should be spending your time. Like, you know, one of the things they used to do is I call people after their first adjustment. And that made an impact. And now with technology, like there’s a software called Loom, you could shoot quick, quick one minute video and it automatically uploads it and you could just text that link out and you could just watch that little video. And you know, a lot of people want to automate that process and you can automate that process. But I think that’s worth not automating. So if you could put in a couple of specific things about them and about their goal, how they want to go on that trip to Italy or play with their grandkids or play with their dog, like that stuff matters. And I think it’s a human to human relationship and automate as much as you can, but like some things that don’t think are worth automating.
JAMES CHESTER (HOST): So tracks that helping improve the patient experience and helping increase profits. And just if you guys want to learn more about the tracks that system, go to Chiro hustle.com. They’re one of our sponsors. So we thank them so much for believing in what we believe in and supporting this beautiful profession of chiropractic. Dr. Nota, is there anything I didn’t cover that you wanted to discuss before we call it a day?
DR NAOTA HASHIMOTO DC (GUEST): No, that’s pretty much anything. And then when people visit our site, all they have to do, they’ll go there, they could watch a demo and then they could schedule a call right there. It seems like it’s right for them. We do a free trial. So if it doesn’t do what I say it’s going to do, then they don’t have to sign up.
JAMES CHESTER (HOST): Cool. Well, thanks for being our guest today. Your episode 513 of the Chiro Hustle podcast. And I look forward to seeing you soon. Thanks for having me. All right, I’ll just tell everybody like I always do closing out. You’re just one story away. Keep hustling. I’ll see you guys on the next episode. Thanks Doc.
All right. Bye for now. Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
Tech Talk Chiropractic with Dr Jay Greenstein DC – Chiro Hustle Podcast 512
Nov 27, 2023
Dr. Jay is the founder and CEO of Kaizenovate, a technology company that builds custom mobile apps for chiropractic practices helping doctors improve outcomes and income. He is also the founder and CEO of the Kaizo Health Companies. The Kaizo Health companies are comprised of:
• Kaizo Health is a multi-location chiropractic and rehabilitation practice. • KaizoX is a sports performance and personal training company. • Kaizo Clinical Research Institute is a 501-c3 non-profit that runs clinical trials to identify best practices. The Institute is part of a large multi-year NIH study evaluating emerging Healthtech interventions for musculoskeletal conditions.
Dr. Jay is a task force member for the Future of Chiropractic Strategic Plan and is the current Chairman of the ChiroTech Consortium Workgroup. He is also the chairman of the Federation of International Chiropractic du Sport’s World Olympians Scholarship Program. He is the immediate past Chairman of the Clinical Compass,
Dr. Greenstein is a sought-after international speaker and consultant, teaching evidence into practice, leadership, business management, and emerging technologies. Dr. Greenstein sits on multiple advisory boards in healthcare and technology.
TRANSCRIPT
JAMES CHESTER (HOST): You’ve made the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiro Project podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life, Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Let’s Hustle.
LUKE MILLETT (PRODUCER): Hey guys, ome to episode 512 of the Chiro Hustle podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So, today we had the opportunity of interviewing Dr. Jay Greenstein. If you want to hear more about Tech Talk and how it affects your chiropractic business, stay tuned. Welcome back. This is another episode of the Chiro Hustle podcast. Really excited to have Dr. Jay Greenstein on with me today. He has an event coming up that we’re going to feature on today’s interview. I think you guys are all going to be really excited about it. It’s called Your Business Adjustment Summit. It’s going to be May 5th through 6th, Washington, D.C. I’m sure Jay will tell you all about it. It’s got some amazing speakers that are going to be coming out for that too. So he’s going to be letting you guys behind the curtain and explaining to you why he’s doing this and how he’s bringing this all together for the chiropractic profession. We’re also going to jump into possibly some Tech Talk, maybe talking about AI and how that’s developing the world around us. But before we get into this episode of 512 of the Chiro Hustle podcast, I’m going to let you guys know the big why. Do we do what we do over here? Well, freedom of speech is important to us. And that’s what journalism is to me. It’s what my background’s in. So I was 30 years old, Dr. Jay, and they said to me, what are you going to do with the rest of your life? I was like, I’m going to support chiropractic. So it’s been 14 years. We brought that intention to where we are today with the Chiro Hustle podcast. So freedom of speech matters to me tremendously. So first amendment. I also really believe in family health, freedom of medical freedom. I believe people should have domain over that and have choice of that. So I always have to mention that. So if somebody is misconstrued, go and start chiropractic. That’s my best advice. Just go find a great chiropractor and start chiropractic. And you’ll learn a whole lot more about medical freedom and family health freedom. And as we roll, I get a bit more philosophical. I let people know that we protect B.J. Palmer Sacred Trust. People do not know what that means. I asked them and I urge them to go to their favorite search engine and look for B.J. Palmer’s last words. And it means a whole lot to the chiropractic profession. So I believe it’s important for us to mention that. And then subluxation based chiropractic, almost silly that I have to mention that. But I know that we have to support the subluxation based chiropractor too. And if we don’t promote and support them, then it’s a bit more challenging out there in the battlefield. And then lastly, we also more philosophically sound, believe it, innate intelligence and universal intelligence. And that when man or woman, the physical gets adjusted, it connects them to man or woman is spiritual. And with that being said, Dr. J. Greenstein, welcome.
DR JAY GREENSTEIN DC (GUEST): Thanks, buddy. Man, it’s great to be back. Thanks so much for inviting me. It’s always a great time to just hang out with you and chat.
JAMES CHESTER (HOST): Yeah. And I think that that’s a cornerstone of why hustle works is because many times people will tell me they’re like, you know, I did this interview with you.
DR JAY GREENSTEIN DC (GUEST): Good to see you too. By the way, make sure that all your listeners attend the business adjustment summit starting May 6th.
JAMES CHESTER (HOST): I love it. But yeah, where were we headed there? I think I was just saying that the reason hustle works is because of the casualness of like making sure that we talk to somebody about what matters to them. And a lot of my guests when they come off the show, they’re like, wow, I feel like I was just like talking to you. And I think that that’s the beauty about doing the show. I know you have a show too. So it is important to make the guests feel like they’re just having a conversation.
DR JAY GREENSTEIN DC (GUEST): Absolutely. Absolutely. That’s why it’s fun, man.
JAMES CHESTER (HOST): Well, I know our talk today is going to be about your summit coming up. So let’s let people behind the curtain a little bit and let them know what’s going on out there in Washington, D.C., May 5th and 6th.
DR JAY GREENSTEIN DC (GUEST): Yeah, man. So like I think, you know, when you’re on stage using your speaking front of people, a lot of times people ask you if you’re at a state association event, hey, man, when are you going to have your own event? And finally, my team and I decided we were going to do it. And I reached out to a couple of friends of mine and they were all like, yeah, I’m in. I’m going to do this. So a lot of people on the podcast probably know Kevin Christie from Modern Chiropractic Marketing. Great dude. He’s going to be a speaker. He’s going to be talking about digital marketing. He’s going to be talking about how to use digital strategies to create a really strong marketing plan. We have Christy Hudson, who is from Chi Health USA, who’s our girl, man. She’s the best. And she’s going to be talking about identifying new revenue streams that the use of technology, revenue streams that I know most chiropractors are not currently leveraging and how to document and make sure that you’re compliant with coding to make sure that you keep the money that you’re billing. So new revenue streams and compliance around that. Brad Coste, he’s going to be talking about data and analytics and improving your cash flow. I can get paid in five days with insurance because I’m using analytics and dashboards to ensure I know exactly where my money is. And he’s going to teach people how to do that. I get to speak on leadership, which is one of my favorite topics. We’re going to be talking about how to build A teams because we know the best practices start with the team. It’s the right people doing the right work in the right way at the right time in the right seat. And so I’m going to be talking about that. And then lastly, our headliner, who’s some chiropractic, I believe we don’t know who he is, but is Joey Coleman. Now Joey Coleman wrote the best-selling book, Never Lose a Customer Again. And he’s been a friend of mine for a very long time. And we’re told him about this idea about doing this. He’s like, do you want me to speak? And this dude commands like $25,000 an hour on stage. He teaches for Google and Zappos and Volkswagen. He goes to his website and you can see he’s just a rock star speaker. And I was like, what? Did you just offer to speak? He’s like, how come to speak? I was like, cool. So he’s going to be talking all about customer and employee retention. So his first book, Never Lose a Customer Again. Again, best-selling book. And he’s got a new book coming out, Never Lose an Employee Again. And when I’m on stages, where I’m talking to Kyros, I’m sure it’s the same thing with you, James. We’re hearing that a lot of Kyros are struggling with staffing issues, finding associates, finding the right teams, finding the right CAs. And so we’re going to talk about how to find those A players, how to build the right team, and then Joey’s going to talk about how to keep them. So super excited. It’s just going to be a great event.
JAMES CHESTER (HOST): Well I like a lot of what you’re saying here. And I’m just going to unpack and go back to a couple things. And you said digital marketing, Kevin Christie. Do you know what he’s going to be presenting on?
DR JAY GREENSTEIN DC (GUEST): Yeah, he’s going to be talking about how to leverage all the social channels using evidence-based content, as well as reactivation campaigns with your own huge email list. Because a lot of Kyros have large email lists that they don’t leverage. How to leverage those two strategies in order to bring in more new patients but reactivate the ones that really need to come back in, whether it’s maintenance, or maybe they’ve had a new injury and they don’t really know that you treat patellar tendinopathy. But you got it. So don’t go to the physical therapist down the street. Go to the Chiro. Let the Chiro treat you. So yeah, he’s going to be talking about those strategies.
JAMES CHESTER (HOST): I think it’s really important that people realize that they’re sitting on a gold mine of database. And I think a lot of times people don’t realize that that’s their nurturing campaign. That’s what people need. That’s what every chiropractor, every business owner, that’s your gold mine. And I think a lot of times people are always looking for the next one, the new one. But really, if I asked any chiropractor how many files of x-rays that they have, and they showed it to me, and they asked them how many were on their current roster of patients that come in weekly, the disparity is probably 7%. That’s probably maybe even 2%. You might be seeing 2% to 10% of your current database. Yeah.
DR JAY GREENSTEIN DC (GUEST): Especially if you’ve been around like me for a long time, right? Like you’re right.
JAMES CHESTER (HOST): Yeah. So it’s important to set a strategy to actually do marketing and do nurturing for the people that have actually known like and trusted you. And as I say, get them to stay, pay and refer. Well, if you have to never lose another customer again, but never lose another employee again, I don’t think it’s just a chiropractic thing, Dr. J. I think it’s like, it’s a global thing. Absolutely. And I think that when you consider that type of like, you know, education on never losing another employee again, that’s a really important thing. Because it takes, they always say what it’s higher slow and fire fast. Yeah. And I think that that’s something that we also forget is like those people now that you bring into your work family, they’re going to be the ones working that database.
DR JAY GREENSTEIN DC (GUEST): That’s right. That’s right. And I’ll tell you what, man, people and they don’t. Chiros specifically, they don’t have a human capital management strategy. They don’t think about their workforce as their number one asset many times. And that can be a huge mistake. So like your people are your best asset and they can literally exponentially change your practice. And so like we’re going to be teaching those strategies about, first of all, how do you recruit? Do you even have a recruiting strategy? Like we have a whole pipeline that we’ve built just using technology. So we have a constant flow of candidates, even though we don’t have open positions. So I’m going to teach people how to do that, right? So you can pick the really high performers, those really super strong A players whenever you need them or if you want to create new positions because your practice is growing. We’re going to teach people the recruiting strategy, the onboarding, the ongoing training to develop your people. So they continue to grow with your practice. So people don’t get stagnant. There’s a whole strategy around human capital management and Kairos need to know this.
JAMES CHESTER (HOST): Well, you know, this wasn’t even like prepared, but I also think that every chiropractor needs to have a CRM and they need to have somebody that’s basically trained them as a call center. And I think that a lot of chiropractors, that’s the last thing that they do or during their day, their reactivation calls. Well, how many do we have to do? All right. Speed through those and leave some messages. You know, who didn’t show up, call those people. Like speed through that because you don’t want to do that and I don’t want to do that, but that’s your job. So go speed through that and do that. Yeah. I mean, who’s gotten one of those calls before?
DR JAY GREENSTEIN DC (GUEST): It’s not fun to have. I don’t want to get one of those calls, right? Like, you know, they’re just doing it because they need to check a box like, made this call, made this call. Yeah, man. And I think reactivity instead of proactivity seems to be kind of the nature of many practices out there and they wonder why they’re hitting the ceiling, why they can’t grow them or why they can’t break through. And again, you know, I think it starts with people, but then you’ve got to have the right process as well.
JAMES CHESTER (HOST): So I’m really interested in Christie’s talk too. You said new revenue streams.
DR JAY GREENSTEIN DC (GUEST): So Christie, yeah. So Christie is going to be talking about new revenue streams, new revenue streams through new codes that can be delivered with the use of technology. So there’s all kinds of digital health codes now. I mean, like I’m literally at a conference called HIMS, which is the Health Information Management Conference. And it’s all around technology and healthcare and, you know, remote therapeutic monitoring, remote patient monitoring, digital E&M, telehealth. James, this is not the future. This is the present. Like literally we are in it and we are continuing to evolve digital health rapidly. And I think what’s happening in our field is that chiropractors are laggards. They don’t recognize, they don’t know what’s going on. They’re in their tables, you know, head down, ask up, adjusting people. And they need to understand that technology is rapidly changing healthcare and they’ve got to get in the game. So we’re going to teach people the new codes, the new technologies that you can use to build these new codes and how to document and code compliantly so you get to keep the money that you build and get paid.
JAMES CHESTER (HOST): Well, that brings up a really interesting question for me. Do you think that there’s too many EHR systems that chiropractors are using? Because I’ll reframe that. I talked to an office, they use platinum. I talked to another one, they do carotouch. I talked to another one, they do pure Chiro notes. I talked to another one, they do this system. I talked to another one, they do that system. There’s like 20 different EHRs out there. They use the JNAP. Like I’m like, Genesis. Genesis. So what do we use JNAP? But that’s just it. It’s like, so what are we doing here? And how does what you do plug into all that?
DR JAY GREENSTEIN DC (GUEST): So that’s a great question. So I think competition is good. I think competition ultimately raises the bar for the experience that the doctors have. For instance, there’s a well-known chiropractic software out there that is going through lots of challenging times. It’s probably going to lose, is already losing market share and probably will lose more because they’re no longer chiropract or centric, and it’s important that you have these other companies that can kind of pick up the slack. However, on the future of chiropractic strategic plan, if the audience doesn’t know about that, go to Chiro, chiropracticfuture.org. It is important that we’re able to leverage the data from the different EHRs, that we can understand the impact and value that we’re creating and change policy. So we can go to our legislators, we can go to our regulators and say, look at all this data that we’ve collected. We understand that chiropractic saves money and saves lives. So how do we improve the chiropractic status and how do we give patients more access to the services that we’re providing and we can only do that through big data? And it is more difficult. It is more difficult to do that when we’re so fragmented with all these EHRs.
JAMES CHESTER (HOST): You’ve made the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life, Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Let’s Hustle.
Well, I guess this is the next thing that spurs up for me. If we say competition is good and that’s important, we get big data. What if somebody’s mom and pop and they’re like, I just do travel cards, I’m fine. I use Google Sheets and my travel cards and whatever. And I just run my little practice and I’m a cash based practice and I just treat people for self-exation and I just adjust people.
DR JAY GREENSTEIN DC (GUEST): You know, I have no judgment around that. Like if that’s how they want to run their practice and that’s the contribution they want to make to their community and to their patient base and to the profession, they have a choice to do that, right? If they want it to use an EHR that was going to be submitting data, like Genesis is going to be submitting de-identified data so that we can start to aggregate large data sets and understand the impact that we’re creating. Sure. And we’re talking to a couple other softwares that are also basically they’ve given us the green light that yes, we’re going to contribute data so we can move the profession forward. But if someone doesn’t want to do that, but they’re doing a great job as a chiropractor and they’re saving lives on their adjusting table, God bless them. Or be it for me to judge these people. I’m happy that they’re just delivering chiropractic.
JAMES CHESTER (HOST): Yeah, you know, I was just curious because the media footprint is digital. The interaction platforms that we’re all on, they’re digital. But I know some people are like, I don’t even want a cell phone. I know people are still like landlines.
DR JAY GREENSTEIN DC (GUEST): It’s crazy. I mean, we have technology companies. We get to experience this on the provider and the patient side because we’ve got our clinics and then we’ve got our customers that purchase our technology and then we’ve got all of the patients, right? And we can see like what they’re engaged in. We can see how they use the technology and you’ve got, you know, the bell curve. You’ve got the power users, right? The people that are just like on it. Then you’ve got the middle of the road users and then you’ve got the people that, as you said, when I say people I’m talking patients, they don’t want to download an app. Yeah. They’d rather have an exercise sheet given to them, which is like, and that’s okay. That just may not be our customer, right? Like that may not be our perfect patient.
JAMES CHESTER (HOST): Yeah. And I think there’s a lot of resistance for people in general and you have to find out what people want, what, what, what arena they want to be in. Yeah. I think that that’s a really good indicator as to who your ideal client would be. But I do think that you’re doing really good work and helping people understand like he said an aggregate of care and how people can start to basically put technology into the gap of not knowing. And I think that when you start having like results and answers and knowledge that helps create more system for more productivity and making people more money. And I know that you were saying Brad cost was one of your speakers and he was going to be talking about how to expedite cash flow.
DR JAY GREENSTEIN DC (GUEST): Yeah. So I want to, I want to address me that you said that was really important. You mentioned providers not knowing. And so like what we built in our second platform, James is like we built remote therapeutic monitoring software. We actually built software as a medical device. And so our customers will be able to build these codes. But the reason why I say that to you is sure on the business side they can build the codes. So what we, what we have now is insight into patient behaviors when they’re not actually in the office. We can see when they’re doing their exercises, we can see how many sets they’ve done. We can see their outcomes after they report on doing their exercises. We can see how they’re doing after their clinic visit because they report on that too. So not knowing with the use of technology is turning into chiropractors knowing and we’ve built that. And so I just, I wanted to share that not as a plug, but just so chiropractors know like we do have the ability to do that now.
JAMES CHESTER (HOST): Well, I always tell people, you know, just in general, I’ve never met anybody that practice a chiropractic lifestyle that has the worst quality of life. And you know, I always tell people when you get adjusted, it’s not about your symptoms, but you get better faster. Oh, yeah. And now we’re going to have something to stand up and be able to plant a flag with and say, look, we’ve said we said we’ve been getting people better faster for a long time. Now look, this is, this is the analysis that we’ve done with X amount of people over this amount of time. And I think, you know, there’s groups out there that I really respect like chiropractic biophysics and what they’re, what they’re doing with all their research and all of their papers that they’re publishing like feels like weekly. But I think it’s important. It’s for the integrity. So now taking, you know, groups like that and groups like with what you’re doing and we start to bridge these together. Now it’s not just the chiropractor saying, Hey, I hope people get better faster. It’s like, look, this is what we do. And this is how it helps people. And this is why it’s not a scary thing for you. And chiropractors make money and we produce great quality services on the backside. I think that that’s a winning, that’s a winning solution to me.
DR JAY GREENSTEIN DC (GUEST): Yep. And you got to have the right people in order to deliver that remarkable experience on the customer service side as well. So it’s a big component. We know from the data that the most, um, the strongest correlation of patient satisfaction is employee engagement. So the more engaged the employee is, the higher levels of patient satisfaction and loyalty there is. And so again, having the right people critically important.
JAMES CHESTER (HOST): Yeah, you know, the interesting thing is I treat, I teach people how to go out and get new patients at events. And one of my, my top 10 is don’t get buried in your technology, pay attention to the people in front of you. You’re only there for X amount of time. Make those people that show up in front of you the priority. Absolutely. Because like you can spend any, I always kind of give the fancy football analogy, but you can spend all your time reading about your players and people on your fancy football team any day of the week. Just not that. And you really do have to like give people your attention. Absolutely. That’s what people want in order to be able to stay and be able to pay. And then in order to refer, they have to feel a part of what you’re doing.
DR JAY GREENSTEIN DC (GUEST): 100%. They got to feel the passion. They got to feel that presence, right? You’ve got to be present with them.
JAMES CHESTER (HOST): It’s pretty important. People are not automated by the way. Yeah, no, exactly.
DR JAY GREENSTEIN DC (GUEST): Back to the great point, because you automate so that you have more time to build relationships and be present. That’s why you use automation. So you’re not doing the less valuable work. You’re doing the real valuable work, which is being present with your patient.
JAMES CHESTER (HOST): Yeah. And that’s really why I tell people that they should treat certain parts of their business like a call center. They should have people that are doing that type of work to where your front desk person and your CA can actually sit there and greet people and say, hey, how is your day today? How are the kids doing? Can we get you something? Are you thirsty? By the way, somebody’s in the restroom right now, but they’ll be open in like two minutes. Just knowing the flow of how to actually greet somebody and to move people through the room in the space, I think you’re right. Technology should be the undercurrent, the tone of a practice where the personality can then rise up and interact.
DR JAY GREENSTEIN DC (GUEST): 100%. 100%. So you’re asking me about broad.
JAMES CHESTER (HOST): Yeah, I’m interested in how people are going to be making more money because I know that that’s a huge component to people showing up somewhere. A lot of people are like, I’m not going to go somewhere unless it actually increases like my business and traveling is tougher than ever right now. So if you’re going to say, hey, leave home and come to my event, like people are going to want to come home with like strategic play to say, I’m actually going to make more money because I took time and traveled somewhere.
DR JAY GREENSTEIN DC (GUEST): Yeah. 100%. So I’ve been said and I’ll say it here, I’m absolutely so confident that we’re going to generate a great result. I’ll give anybody their money back. If they’re not happy, I will literally write them a check. Like literally, I have no comments about that at all because I know that the content we’re delivering is data-driven content. It’s not like some opinion or I’m pulling out on my butt. Like this is like real strategic and tactical, strong business acumen. And so Brad is going to be talking about how to maximize cash flow through the use of dashboards. You know, when you’ve got a data set that’s in front of you, that is very user-friendly, user experiences where you can actually see exactly where your claims are, where the outstanding claims are, like literally with a click of a button so you can tell your office staff or you can ask your office staff, like, hey, what’s going on with these six claims? Why is it greater than 14 days? We submit them electronically, we should be getting paid electronically. Why is it up to 14 days? Have you called the insurance company yet? Have you reached out? Have you done this? Have you done that? All those things can happen when you’ve got data literally at your fingertips. And so like, listen, man, we get paid somewhere between five and 14 days on average with our regular major medical insurance payers, which is kind of unheard of, but we do it because we’ve got real-time data and we’ve got, and one of the other things that Brad will be talking about is claims defects. Like do you know how many claims are affected that you’re submitting to the carrier? We’ve, it’s absurd. I mean, we’ve looked at nationwide data jams. It’s pathetic. And we look and we see our own claims error rate. It’s zero because we understand the importance of process. So that alone is going to be worth talking about for that alone would be worth showing up for 100 percent. Like if you know where your claims are and you can get paid quickly, that’s a game changer.
JAMES CHESTER (HOST): Do you remember when you first like became an employee of anything? Like you’re like, Oh, my first job. Go, all right. Well, you have to fill out this W two thing. And then by the way, my name is the owner and your name is, and then you shake hands, you fill out the application, then they’re like, by the way, you’re going to get paid by weekly. You’re like, what is that? You’re going to get paid every two weeks. And then by the way, you’re not going to get paid for a month because we’re going to hold your first two weeks back and pay that to you at the end. So you’re like, what am I signed up for? Like that was like my first job. That’s crazy. Yeah. So like we’re going to pay you over two weeks. And that’s the thing I think with chiropractic businesses, they have so many clients across the board with so many different like insurance packages and benefit packages. And they have like this one’s cash, we got seven kids in this family and we got like one guy in this group. And there’s just so many different things to pull from. And like no one ever knows if they’re getting paid weekly. I mean, you have to do a daily collections. Have you noticed that daily collections are going up for these offices?
DR JAY GREENSTEIN DC (GUEST): Oh my God. Yeah. And we, and we noticed it ourselves, right? Like we know that we can get paid quickly. We see our revenue grow. And when doctors start to implement these systems and they have data at their fingertips, their cash flow dramatically improves. Now we can then take that extra money, that money that’s coming in and reinvested back into the business so the business then can grow. Maybe it’s hiring an associate. Maybe it’s hiring folks like you and creating a even broader scale digital marketing strategy to grow their practice even more. But at the end of the day, you’ve got to have fast cash flow. Otherwise if you’re waiting for money, it’s a noose around the business’s neck.
JAMES CHESTER (HOST): Yeah. Well, I’ve also told people that, you know, it’s our job to earn your business and render you a good service. And I think that chiropracts, you’ve been doing that for a long time. They tell people what’s going on, how much is it’s going to cost and how long it’s going to take. And those are the things that most people are really interested in when they’re coming to the chiropractor. How bad is it? Can you help me? How long is it going to take? And then how much is it going to cost?
DR JAY GREENSTEIN DC (GUEST): You answer those questions. You’re pretty good. You’re good.
JAMES CHESTER (HOST): So we understand chiropractic business 101. Exactly. From the patient’s perspective.
DR JAY GREENSTEIN DC (GUEST): And it’s funny that you kind of talked earlier about retention. I’m just going to share this with you really quick. One of the things that we find when Kyros go to conferences, and I don’t know if you’ve experienced this yourself, but you go to conference, you learn a lot, you go back, you have all the intentions of implementation, and then nothing really gets done. So we’ve done two additional things for this conference. One, we’ve got a workbook. You’re going to literally be working on the business that weekend. You’re going to literally be working on the business. Two, 30 days later, every single attendee will have a private one hour session with each one of the speakers. So five more hours, one hour each with each one of the speakers so that you can run your tactics by the speaker. What worked? What didn’t work? What questions do you have? Because invariably when we’re implementing new things, there’s questions, right? There’s challenges. So everybody will have access to the speakers 30 days later so they can actually take what they did from their workbook and share with the group, but also share with the speaker, getting the questions answered. And for us, that’s a nuance that we think has never been done before, and we’re really excited to try it.
JAMES CHESTER (HOST): Well, I’ll tell people this. Most conferences are all sizzle and no steak. And you can get a good whiff of what’s going on. They might bring in two to three names of people that are going to be able to help you. But yeah, I think it’s really important that people actually have access to get information and they have the ability to actually implement. And action is the next step. And I think a lot of times if you could drive people to action, you’re going to have a more fun time doing what you do. Absolutely. No matter what it is, if you can inspire people to make a health change, a business change, maybe you can do both of them. And when you take these people that are like seeds, we talk about planting seeds analogy in this world. If you take the seeds and you actually water them, then you can see what grows and then you can create a harvest and then you can sow the seed again until the fields. And I think there’s a lot of stuff that goes back to like former mentality when it comes to like go in a chiropractic office. Like you have to continuously nurture the people and take care of the people and ask them to bring people. And you know, and they’re going to tell people just by proxy because they got rendered a good service that they trusted. So I really like what you’re doing, man. You got a great group of people coming out to speak at your event, May 5th through 6th Washington DC, your business adjustment summit. I know we got about a minute and a half left and I kind of wanted to have you like kind of share with me briefly like AI. I know it’s a big topic. How is AI coming into chiropractic space?
DR JAY GREENSTEIN DC (GUEST): You know, I think those of us who are paying attention, we’re playing like we’re just playing there’s lots of different sites that they’re now. In fact, there’s a set called future of PDA.io, which is like a warehouse of all the new AI tools that are coming out. And I would just encourage people to start playing. I spoke at the ACA conference on counseling, counseling diagnosis and internal disorders. I created a blog and two videos and a rap song using AI stacking. I call it AI stacking. So we can create written content. We can create musical content. We can create video content. We can stack the AI tools together to do something that’s really remarkable. And I think what’s great about the emergence of these tools, it’s not something that is going away anytime soon. This is again the present and the future. What’s great about these tools is it actually stimulates your creativity. So like I created a rap with a picture of me and the AI actually created a movie around it. And it was just, and I played it for everybody. It was fun. It was engaging. They could be audience something different that they’ve never experienced before. And it showed them James what’s possible. And we’re just at the beginning of this. So if I had to give any words of encouragement, I’d be like, don’t be afraid. Like, just click on links. Not bad links click on. As I click on links, go to futurepedia and investigate those links, those tools and just play. Just trust up. I was on another tool, tomi.com, T.O.A.E. tomi.io. And you can create a PowerPoint presentation. I literally created a PowerPoint presentation in about three minutes. I put in the subject line, it pulled references, it gave me pictures, three minutes. Now, I may not use all those slides, but I’ll use some of them. I’ll use some of that content that will save me a tremendous amount of time. So, play.
JAMES CHESTER (HOST): So good, so good. Play. Well, Jay. Yes, sir. Thanks for being our guest today.
DR JAY GREENSTEIN DC (GUEST): Thanks for having me, brother. I really appreciate it.
JAMES CHESTER (HOST): Yeah, there’s a lot of goodness in this episode. So if you made it to this far, go out and get your pencil sharp and write some notes and show up to Dr. Jay’s event out in Washington, DC, May 5th through 6th. Yeah, and have a great day out there at this tech event that you’re at.
DR JAY GREENSTEIN DC (GUEST): Thank you, Matt. It’s gonna be a good one. I’m excited.
JAMES CHESTER (HOST): And if people wanna connect you with you, where should we send them to?
DR JAY GREENSTEIN DC (GUEST): Yeah, it’s great. So my email is Dr. Jay, D-R-J-A-Y at Kaizenovate. K-A-I-Z-E-N-O-V-A-T-E, Kaizenovate.com. And yeah, I’m happy to answer any questions. If you’ve got questions about what we talked about today or for the summit, just reach out to me. I’m happy to help you anyway, Ken.
JAMES CHESTER (HOST): Yeah, and I just really appreciate you being episode 512.
DR JAY GREENSTEIN DC (GUEST): Bro, congrats, man. You’re just crushing it. I love it. Keep going, man. You’re changing the world.
JAMES CHESTER (HOST): Thank you. And I just close out by telling everyone you’re just one story way. Keep hustling. I’ll see you guys on the next episode.
DR JAY GREENSTEIN DC (GUEST): See you, brother.
JAMES CHESTER (HOST): All right, bye for now. Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
Longevity IS Chiropractic with Dr Robert Silverman DC – Chiro Hustle Podcast 511
Nov 23, 2023
Dr. Robert Silverman is a chiropractic doctor, clinical nutritionist, national/international speaker, author of Amazon’s #1 bestseller Inside Out Health, and founder and CEO of Westchester Integrative Health Center. He has a Master of Science in human nutrition and five other designations in clinical nutrition. The ACA Sports Council named Dr. Silverman “Sports Chiropractor of the Year” in 2015. Dr. Silverman is on the advisory board for the Functional Medicine University and is a seasoned health and wellness expert on both the speaking circuits and the media. He is also a chief clinic consultant for KBMO Diagnostics and Erchonia laser LTD and holds a science board position with Nutri-Dyn. With over 23 years of clinical experience, Dr. Silverman is a thought leader in his field and practice and a frequently published author in peer-reviewed journals and other mainstream publications. Dr. Silverman was the principal investigator on a Level 1 laser FDA study.
TRANSCRIPT
JAMES CHESTER (HOST): You’ve made the Chiro Hustle.
JAMES CHESTER (HOST): Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling. This episode is sponsored by: Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Let’s hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 511 of the Chiro Hustle podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we had the opportunity of interviewing Dr. Robert Silverman. And if you want to hear the story about how longevity is chiropractic, stay tuned. Welcome back. This is another episode of the Chiro Hustle podcast. Today we have Robert Silverman coming on with us. I’m really excited for this. Every time I see this guy, I feel inspired to do better and I feel inspired to become a better advocate for chiropractic. I always feel like I’ve always looked up to Robert in a way, so it’s an honor to have him on the show today and to be episode 511. I know we’re going to have a great conversation today about chiropractic and about longevity, you know, how the health of our culture can improve. And I think immunity is one of those things that we’re going to talk about. I know he just finishes another book and we’re going to talk about that a little bit today too. But before we get into Robert Silverman’s episode, I’m just going to let you know the big why. Why do we do what we do over here at Chiro Hustle? Well, he’s done a big media market in New York and freedom of speech is pretty important. And that’s what we do here for chiropractic is we hold down the standard for freedom of speech. I’ve never censored anyone. Even if I didn’t like what they had to say, it always airs. And I think that that’s an important thing about doing about 1200 interviews in the past five and a half years. I give people a platform to be acknowledged, heard and seen and to share their truth about chiropractic. We also believe that that each individual should have medical freedom and family health freedom for their whole family. And I think that that’s an important part of why chiropractic has been so amazing for the past 127 years, because they offer that. That’s a unique skill set that offers freedom of health to people. And you know, chiropractic is a standalone profession. And I really appreciate that too. We also protect BJ Palmer Sacred Trust. I’ll just leave that as a theme for people. It’s BJ Palmer’s last words. If you want to learn more about chiropractic, go to your favorite search engine and look for BJ Palmer’s last words, the sacred trust. You’re going to know so much more about chiropractic than you previously did. And if you’re a chiropractor, you can practice in a long time. Go brush up on it. It’s going to be good for you. We also support sovoxation based chiropractic. We believe in inate intelligence and universal intelligence. We believe that when man or woman, the physical gets adjusted, it connects them to man or woman, the spiritual. And with that being said, Dr. Robert Silverman, welcome.
DR ROBERT SILVERMAN DC (GUEST): I got goosebumps. Wow. I feel good. I’m motivated. I’m doing it for yourself, Tim.
JAMES CHESTER (HOST): You know, I love what we do over here because it is a fundamental thing. It is something that’s important. I mean, a message, consistent message and chiropractic is truth. And it is truth in a confusion that’s out there and people, you know, they’ve landed basic chiropractic for decades. And if they knew what we know, then they would do what we do. And they just didn’t know that they could have a chiropractic lifestyle. They didn’t know that chiropractic was safe, affordable, effective. They didn’t know all these things. And now today, I think the turn of events after the past three years, people are like, oh, I’m looking for that. I just didn’t know it was called chiropractic.
DR ROBERT SILVERMAN DC (GUEST): You know, a little backstory for everybody watching, we were talking about growth and, you know, I made a comment to you that I shared that basically said that too many chiropractors say my work speaks for itself. But with this opportunity, you can speak for your work without question. It’s our chiropractic mantra now, or at least it should be that we need to explain what we do. We need to explain the numbers. We need to let people know that we’re the largest health advocate for them out there. And what we do makes in double marks on the health life every day.
JAMES CHESTER (HOST): Yeah, you know, I’ll just follow up with that. I’ve never met anybody that lived the chiropractic lifestyle that had a worse quality of life. I’ve always met people that practice a chiropractic lifestyle, I have more clarity and they’re the way that they look at the world, the way that they treat those around them, the way they take care of themselves. It just perpetuates better care. And I also tell people this a lot. I never met anybody that took more pharmaceuticals or more drugs that had a better quality of life, not more vitality, not more longevity. It’s kind of a broken model. It’s conveyor belt medicine. It’s like, oh, one for you, one for you, one for you, one for you. And that’s the thing I love about chiropractic is it does. It checks the spine. It checks the nervous system. It checks the balance. It checks the properception. It checks the posture. It checks the vitals. Like, it’s a full body thing. And you know, if more people knew about it, they would say, wow, this isn’t a nerve related profession. This is a brain related profession. This is a longevity related profession. And I think that those are like things that people are looking for right now. They’re looking for better quality life, better health for them and their family and better longevity for themselves.
DR ROBERT SILVERMAN DC (GUEST): Yeah, without question, you know, I want to piggyback on an earlier statement that you made about the medical model, which we’re not negative to. Everybody’s got their place, but we are 4.24% of the world’s population here in America. We use 52% of the world’s drugs and 80% of the world’s pain drugs. So every patient initially that comes in that has never seen a chiropractor before talks about health insurance. Hence the word insurance. You have something that’s going to protect you from going broke. It’s not health care. And what I believe what chiropractors offer is health care. And I think unfortunately, too many other of our aligned colleagues deal with the idea of sick care in that you brought it up. Longevity is a hot topic without question. So longevity to me is the balance in the extension of lifespan and health span. So true longevity is turning on switches on the body to be health promoting. I believe the master switch is keeping a robust immune system. Nobody’s better suited to turn on the switches of health in a chiropractor.
JAMES CHESTER (HOST): You know, and that’s the thing is it goes back to old school philosophy. The body needs nothing extra in it. It simply needs no interference. So if the chiropractor checks, detects, and corrects for tibril subluxation and the body is able to have transfer and some information from the brain to the body to the gut and out to all the peripheral nerves and all of the systems, organs, tissues and cells, then the body is going to have a better chance of having a long term effect and not being an infirmary and sickness and disability and limited. Like I think that there’s a lot that goes into why chiropractic has been so fantastic for ages and helping people. Now I think that people are starting to wake up though and they’re like, wow, they listen to me. They gave me a proper exam. They gave me recommendations and it wasn’t a pill. I think that people are ready for that type of like that type of responsible conversation between a patient, doctor or relationship.
DR ROBERT SILVERMAN DC (GUEST): I agree and I think the questions that people ask the most practicing is who do I trust? I mean that’s number one. Who do I trust? Where do I go for that type of care? And if anything has come out in the last three plus years, people really showed nutritional supplementation went up 30%. Visits to alternative doctors increased. People were looking for something and the one thing that never changed which was an immutable truth is the best way to keep yourself healthy is to improve your lifestyle. Diet, environment, supplements, exercise. We talked about grip strength, chiropractic care, modify your stress. Without question, you say and you have to pick a practitioner that hits that checklist and is in a line with your beliefs. And again, we should be seeing more than 15% of the population and when we convey that message, you will see your practices boom.
JAMES CHESTER (HOST): So this I have to ask this because you brought it up. Why? Why has no one in like the mainstream like populace of doctoring gone out and said, hey, this would be a good suggestion for you.
DR ROBERT SILVERMAN DC (GUEST): You know, it’s a fascinating question and, um, you know, I call them the TV docs. And I thought they did a great job. I thought they would meet. They were clean. They were on time. They explained things really well. They just didn’t give a full answer, I.E. lifestyle. It’s incumbent on us. I mean, we are one of the most on healthiest populations in the world today. 75% of Americans are overweight or obese. Three since the day I was born, obesity has increased three times and morbid obesity has increased 10 times. And that can be attributed to a lot of specific things, but the increased consumption of sugar, 63% of the calories we consume as ultra processed food, gluten, and I know where you guys are from. So don’t kill me. You know, the change in the dairy, uh, things of that nature. So why? Because I think that those docs, unfortunately, lifestyle is not in their armamentarium. They know it though, because if you looked at them, all of them look like men and women both adhere to a healthy lifestyle. You know, the adage of the medical doctor being quite corpulent and having a coffee stain on his shirt and smoking a cigarette in front of you, that’s gone. They all look like Brad Pitt clones. They don’t look like, you know, Michelle, you know, they do. They look great. The bottom line is that is not their talking points. And that’s an opportunity for us to captivate the populace and get them healthy. I’m a big believer in contrast leads to persuasion. We can persuade people by giving them the facts and giving them the outcomes that they’re desperately seeking. The numbers show that.
JAMES CHESTER (HOST): Well, I think it goes back to salesmanship is given what they want, sell them what they need. Like everybody wants to be listened to. And that’s where they’ve missed the mark. I think in big box, like healthcare is they just want to tell us that they want to have like a one sided like approach, like come here, we do things a certain way. And if it doesn’t fit into this box and you don’t get it where chiropractors like, huh, let’s check out your gate. Let’s check out your, um, your x-ray. Let me explain to you what happens at level two degeneration. Like that, that’s like the best thing in the world for a chiropractor to be able to like touch and tell and to like have table talk and to be able to explain things to people that they want to know more about. So you’re right, I’m sure like the, the, the user friendliness of chiropractic has gone up because people do want to have a relationship with their care providers. And they do want somebody to give them a different solution than take this pillar, take this shot and this is going to give you better health. And I think that for longevity, people want to know like, what do I do? So you’re right, man. Like people are coming in with tougher cases. Like they’re all heavier. They’re all more toxic. They’re all more injured. And like thoughts, traumas, toxins, the three T’s, the things that chiropractic helps with. People’s thoughts are probably a lot more challenged and troubled over the past couple of years than what they previously were. Like yours, you’re mentioning obesity rates, morbid obesity rates. Like those are real like national health concerns. Like right now my brother always says, tell me this, if we ever gotten vated, we couldn’t fight them because we’re all out of shape. And I think that that’s a problem. And I think back when I was a kid, we had to have presidential physical fitness awards. Like we had to be able to like do the monkey bars and the shuttle run and pull ups and all these, these things that prove that we were like physically fit. Like I think that we need to go back to that, you know, like how can we make our group of people that we’re a part of? Like you said, we’re over medicated. We’re over-chuggered and we’re just a more challenge. It’s a more challenging patient that comes into a chiropractic office. It’s not just a misalignment and a subluxation that a chiropractor’s addressing anymore. It’s a deeper, deeper well that we’re digging down into with people. And you know, a lot of people have shame and guilt too when they get heavy and they have bad thoughts. They don’t want to dump that on somebody. It’s personal to them. And I think that that’s a cool thing about chiropractic is they build that relationship. Whether it’s twice a week or three times a week. Like it’s the unavoidable within the healthcare paradigm is like the consistency in the routine of care that chiropractors, you know, give to people is like, all right, well, I’m going to see you next three times a week for the next like three months. Like that’s a good introduction for people to actually have a relationship with the healthcare provider. So I think it’s really cool.
DR ROBERT SILVERMAN DC (GUEST): I agree, I mean, my new patient today hits all the tenants that you just talked about. He was heavy said he’s about, you know, six feet tall, 260 had 50 pounds of adipose needed to go back injury came in for back injury. Couple of herniade discs, couple of protruding discs, you know, 35 years old. And we sat and we talked and I said, look, I can put the band-aid on a bullet wound and fix your lower back, but if I don’t fix you, your back is part of you. And he had a bit of an epiphany in front of me and he says, you know, it’s a struggle of mine. You know, I even go to therapy for the yo-yo and you know, you hit a chord by talking about the obvious. Now my intern said, did you call him fat? I said, no, I said to him he needs to lose a little weight and improve his body composition. And they’re like, we’re allowed to talk about that. And I’m like, absolutely. And what happened was that he understood that I was concerned and aware of some of his issues. And my background was to combine these two facets, nutrition and chiropractic. He became very honest. He happened to buy a package. He’s ready to embark on a lifestyle change. And that’s where we are. And that’s where we as a field can really help. I mean, I went to the gastroenterologist and he told me, and I think the guy’s a wonderful guy. And he’s like, look, you know, your stomach’s a little bit of an issue. So if you eat some toast in bananas, it’ll bind you and help you out. Now, gluten is in obviously bread. Sticks to you intestinal tract increases intestinal permeability, which was my concern. Banana, so high in sugar and fructose. Fructose is a fat switch. Turns it on. Number one reason for fatty liver, number one reason for raised in uric acid, all things which are systemic inflammatory markers. You know, I wasn’t doing it, but if that’s the type of suggestions, lifestyle suggestions, our longevity is without question going to decrease, especially in the lifespan. And that’s evident over the last few years because we are now. I think that I think the average American lives 3.2 years less than people who did five years ago. So it’s not us jumping on anybody else. It’s just the fact that we as a field need to take a step forward. And as I said before, start messaging what we do and how we can help the populace.
JAMES CHESTER (HOST): You’ve made the Chiro hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast. This episode is sponsored by: Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Let’s hustle!
Well, that’s exactly it. You know, I had another guy on the show today that used to have a radio show in Milwaukee. And I think that when people think about life, like in general, like the more that you can be courageous about what you do and you can honestly share that to people, that gets an emotional buy-in from people. And I think that that’s a really honest thing for people to do is to say, I do this for this reason. And this is why we do it like my opener. It charged you up because it’s a truth thing. And I think that people are just like so curious to find somebody that will actually tell them the truth and not switch on them midway. And I think that people are they’re desperate for somebody to actually deliver a truthful message to them. And I think to piggyback off something you said was sugar, the inflammatory thing. If we want to really go down the path, every major holiday in America from birthday to Christmas to Easter to Halloween, every single one of them focuses around the sugar product, the sugar industry. And that’s a problem. And that’s just it is like we’ve offered this system for people, but what they don’t realize is they’re eating themselves sick and they’re feeding their children sick. And it’s an issue. So honestly, I love the way that a lot of the chiropractic profession goes. They start to say, well, I have a sicker group of people. How can I help them? And they’re like, well, maybe if I put them on an anti-inflammatory diet, might help them. Maybe if I tell them they drink half their body weight, now it’s every day, it might help them. Maybe if I tell them they need to come see me for a subluxation based chiropractic three times a week for the next 90 days, it might help them. And I think that when we think about something that you’re passionate about is laser therapy, like the issues are in the tissues, man. It’s a great one. Like if somebody has like a screaming L5, it doesn’t matter how many times you adjust them, how much decompression you give them. If there’s inflammation and a protrusion, like you said, on a vertebrae and on a disc, like I would like to see something that speeds up healing faster. And that’s just it. It is. You have to meet the person where they are if you want to help them save them from drugs and surgery.
DR ROBERT SILVERMAN DC (GUEST): I agree. And I think laser fits real well into any chiropractic armamentarium, if you will. So I’m a big proponent of laser, all the different wavelengths, whether it’s a 635 red light to a 532 green light to a four or five violet light, because essentially, it’s photochemical energy going into the body or electromagnetic transfer of energy to stimulate healing at a cell level. So it’s fixing the body from inside out photosynthesis of the body, if you will, it’s a great choice. And I see a lot of chirles philosophically oriented chirles adding it into their practice, because it is done by hand by pressing a button, but it’s taking the sun’s light or the sun’s wavelengths and putting it into the body in a concentrated matter, fabulous choice. I mean, the change in the upgrades in opportunities. I mean, you just told me that you do barometric chamber. I told you, I just got a sauna. The things that we have available to us now to add to our health and wellness to our longevity is just adding there’s a plethora of things to choose from. And I think laser is just one of them. But for me, laser is the key 21st century modality. And it has without question revolutionized my practice to date.
JAMES CHESTER (HOST): Well, I mean, I’m just going to go back a little bit on what you said. And when it comes to somebody coming in with a deeper injury or they need their body to like speed up healing, like I was just telling you, like I hang from a bar, my neck. And I don’t get headaches, man. And I was starting to like hang from this bar and I would get like this tension headache that would start my oxapot. And it would like travel down to like, you know, the base of my neck with the thoracic and cervical juncture. And I’m like, why is this so intense and so painful? Anyways, I did this, this seminar with Mark, Santa on breakthrough coaching. And he had a vendor there with this class for laser. And I’m like, Hey man, can you do that to my deck? Because I’m hanging from this bar and it’s painful. Anyways, I met the hotel and he’s like, go try that tomorrow. So I go down to the workout and I hang from this bar. I’m like, what? Like no more headache, no more tension at the back of my neck. And I could hang there for a minute just like I did every other time. But I think that people don’t realize is that like the body has a lot more stored up that it just needs a different level of care.
DR ROBERT SILVERMAN DC (GUEST): Oh, I agree. And I laser speaks to mitochondria dysfunction. And if you notice the number one complaint certainly post COVID right now is fatigue. And I think it’s a number one complaint that people have in general over the last several years and that’s due to mitochondria dysfunction. Mitochondria dysfunction or mitochondria that’s dysfunctional will live longer and last loter than mitochondria that is functional. So our key goal is to have a mitochondrial turnover or like we like to refer to as mitophagy. Cancer imbues the mitochondria with a bunch of photons to allow for energy to elevate. In a minute fasting, a great lifestyle hack also allows for mitophagy as well as autophagy. So the science has really led chiropractic into the next frontier as far as I’m concerned. These are things that I talk about with my patients every day. So if you’re new chiropractors, you’ve got again, this cornucopia things to pick from. But I think the most important thing and I know we had talked about it before is why. Why do we pick this profession? You know, I don’t know with all respect to a brain surgeon, if they had brain surgery, that’s the reason they became a brain surgeon. But chiropractors have a very unique effect because they’ve been touched by somebody else. That’s my story. I had congenital torticalis. There was no medical model answer that was appropriate for me. Went to a chiropractor. I worked on me, I got up and I said, I’m a 50-year senior. I’m going to have an accounting degree and I’m going to go to law school. This is not what I want to do. This is what I want to do. I want to be a chiropractor. Went home to my Jewish mom and I told him, oh my God, I wanted a car park. You guys even take blood pressure. Mom, this guy changed my life. I got hit by, you know, I’m not going to start spinal band or all that. I just knew this was the coolest thing in the world. I wanted to help people the way he helped me. I go to work every day and it doesn’t matter if it’s six hours or 16 hours. It’s not work. It’s a mission. It’s a credo, if you will, to want to help others. I believe that all young carols really need to express their why. People ask me, what’s the number one class to take? What would you take? Communication. And you should communicate your why.
JAMES CHESTER (HOST): Yeah, and that’s why podcast as a platform is growing popularity.
DR ROBERT SILVERMAN DC (GUEST): Oh my God. I mean, how many did you do today? I mean, how many videos did we do? I mean, everybody’s got their own TV station and it’s great. And I suggest, you know, we talked about communication. I think this is a great means. Number one, you get people like you, great people like you. We get to collaborate. We get to pull out and learn from each other and share with everybody else. And you know how many books we would have to read in a day? We would never get to that information and it’s easy to learn from hearing. And believe me, I read, I read two, three hours every day, just article after article after article at the end of the day to prepare for lectures and things like that. But I agree. Podcasts are great. You can do it when you’re on a treadmill. You can do it when you’re on a train. Don’t do it when you drive. I mean, if you have the headphones, maybe you can listen to when you drive. There’s a lot of good ones out there.
JAMES CHESTER (HOST): Yeah, and I definitely think, you know, as we develop, like I asked you, like off camera, like, hey, you know, media, social media, marketing, things like that, like where we are today in 2023, how did you develop into somebody that learned how to harness this stuff and, you know, do a great job with it?
DR ROBERT SILVERMAN DC (GUEST): You know, you’re being nice. You said I was the guy who’s in and that’s okay, in his middle age, I am. How do you start to get techy? Yeah, not really what I want to do. It’s not fun. I kind of like my Facebook lives, which, you know, they say, no, you have to do all these other ones. You know, now we got to use StreamYard. I did an Instagram live today. If my goal is to hit the masses and to express the message, you have to keep up with the tech or at least hire somebody who understands that. And you know what? You and I could be talking to a million people right now. I mean, Joe Rogan, I think it’s about how many million people listen to his podcast.
JAMES CHESTER (HOST): I have no idea why.
DR ROBERT SILVERMAN DC (GUEST): I think it was four times as many as the Dr. Odds show.
JAMES CHESTER (HOST): Yeah. So, and it shows a three hours long, by the way.
DR ROBERT SILVERMAN DC (GUEST): Right. And he actually prepares for him also. And there’s a person, right? Yeah. Yeah, it’s unbelievable. He’s metamorphosis and you have like an Andrew Huberman, who’s three hours. He’s on West Coast from Stanford. I mean, he’s extrapolating information. So that’s there. We try and keep it at a half hour. So it’s bite size digestible points. I think that you have to get out there. And you know, that’s why I write books. So the reason that I know the reason I do this and you’ve talked about your reasons also is, you know, you start with the one on one and that’s in the office. You know, you plant one seed and you hope you exponentially expand on that seed. Then you get up in front of people and then you write books. And now you’ve got the practitioners, 50, 100, maybe a thousand if it’s a big place like a Parker and then you talk and you send them out. Here you get the opportunity to get everybody and anyone and just hear, Hey, you know what, maybe you had vitamin D is good. You know what? Let me go to that chiropractor. They’re real doctors and they’re concerned about me. You know what, in a min fasting check, you know what? I’m a doc and you know what, James is right. Maybe I need to market a little bit. Maybe I should have a picture of me, you know, show a picture of you with your wife and your dog and your family. You know, it’s a good thing. It’s okay.
JAMES CHESTER (HOST): Mm hmm. Make a couple of videos of you adjusting kids and babies. Sure.
DR ROBERT SILVERMAN DC (GUEST): Let everybody know what you do and let everybody know what you do well.
JAMES CHESTER (HOST): Because here’s the thing and I learned this from a guy named Barry Anderson. He was one of the founders of the Everest coaching group and he said, If we don’t tell them the truth about chiropractic, someone else will close them for drugs or surgery. And that’s an anchor statement that I have with me every day. And I think about the truth of chiropractic and why it helps people is if we don’t tell them the truth about chiropractic, every third commercial on mainstream media is about pharmaceuticals or shots, you know, and they are relentless with marketing and brand awareness and conversions and closing. And that’s why chiropractors do have to tell their why and they do have to continuously show up and be proud of what they do. And you know, become highly successful too so that then they can lobby and they can go and work politically because I think that that’s another part that’s really important to the profession too is making sure that we don’t get consumed by major medical. And I think that that’s a concern right now too for me. So I’m looking to support more state associations because I know that they keep the licensures alive for the chiropractors to practice. And that’s important to me. I want to make sure that we perpetuate the professional chiropractic until I’m far gone. And I want to make sure that chiropractors have the right to practice with their licensures to do what they do and they don’t get absorbed by big box medicine.
DR ROBERT SILVERMAN DC (GUEST): Yeah, I’m at most that is my number one spot that I lecture in the state organizations is I’m going to Iowa this week. I’m going to South Dakota, Oklahoma next week. And it’s just great. You know, income’s a guy from New York City and into some of these smaller towns and we just have a blast because chiropractic and what we do is a unifying theme. You know, if there’s no straight chiropractors, there’s no mix of chiropractors, there’s just chiropractors. And that’s what we do. And it, I think it’s incumbent, you know, to reiterate one more time that our field really defines who and what we are and don’t let anybody else do it because if they do, it’s not going to be unfortunately favorable because we’ve been the bastard child of healthcare for a while. That said, let’s talk about some things that chiropractors do. Obviously, nobody adjusts better than a chiropractor, central nervous system. They’re 12 to 14 systems in the body. They’re all interconnected. So many of these systems have been discussed, the immune system, the musculoskeletal system. Obviously, all of these are affected by what chiropractors can do. I’m a big gut person. I believe the gut is the epicenter of your health. 80% of your immune cells are in your gut. It’s where your macromachronutrients are absorbed. So whatever you do, make sure you take care of your gut health. By the way, there’s an interlinking between your musculoskeletal health and your gut health. So food for thought, everybody got to join axes, gut to spine axis, gut to brain axis, gut to central nervous system axis to be continued.
JAMES CHESTER (HOST): And you know, I think that that’s really valuable. You know, it’s really valuable for some to hear somebody talk on that level because I don’t get a lot of that either. And I’ve been doing 1200 shows. And I think that when people start to understand that the gut is one of the most important parts of our body, like the internal nervous system, spinal health, that becomes really popular. And I think that we just need to keep on fostering that correlation between brain health, nervous system health, immune system health. And you know this for sure. Like three years ago, if a chiropractor stood up and said, Hey, we hope with your immune system, like strike one. Hey, we hope with your immune system, strike two. Hey, we hope with your immune system, strike three, blacklisted, like couldn’t ever talk about health care again. And like chiropractic does boost immunity. And it is one of those things that became taboo for chiropractors to have to like, you know, kind of, Hey, man, we help with the nervous system. And we actually help with immune systems too. Like it became like this hush topic where that’s where I was ready to be like of all Cato and just blow up. Cause I’m like, why are they silencing people that want to teach people how to have lifestyle? Why are they silencing people that are telling people if they get adjusted, they’ll have better quality of thoughts, better quality of health, better immune system, better functionality. Now they’re like telling a doctor that they can’t tell people what they do. Like what, where are we?
DR ROBERT SILVERMAN DC (GUEST): You know what, I have a, I don’t have a good answer for that. So I’m going to avoid that landmine. You’ve got guts. I do. I’m held. I do. And I think that’s great. I’m just going to say chiropractic and chiropractic lifestyle definitely can help the immune system. Here’s some things. See a local chiropractor change how you eat. Here’s a couple acronyms of foods to avoid GPS. No gluten, no processed food, no sugar, especially added sugar. Avoid that high fructose corn syrup, DNA, sorry midwesterners, no dairy, no nicotine, no artificial sweeteners. Avoid your vegetable oils. There are no vegetables and vegetable oils. They are seed oils. Avoid them. Repeat after me when I walk into a restaurant, I am allergic to vegetable oils. And everybody comes over and says, Oh my God, what are we going to cook with? You will realize that every restaurant or almost every restaurant uses these inflammatory deleterious seed oils. Avoid deep fried foods. Try to intermittent fast, 14 hours supplement when appropriate vitamin D omega three fatty acids, multivitamin, multimineral probiotic, get a good fruits and greens drink. Try and exercise whether it’s four minutes, nine minutes, 19 minutes, 60 minutes, four or five times a week. You know what? Meditate, do something for your stress, stress is an absolute bombshell to your gut and your nervous system. So do these lifestyle hacks, try and avoid medication if and when you can. Some of the over the counter stuff that we show avoid and sad, it’s non-sterid anti-inflammatories. I leave, Advil, ibuprofen, they decrease pain, but they impair healing. Your surgical is decreased pain and promote healing, which do you want, Mr. and Mrs. Patient? How about PPI’s proton pump inhibitors? They’re supposed to be taken, if taken at all, for four to six weeks. People are taking them for months and years. They’re taking them and giving you leaky gut. They’re damaging your blood, brain barrier. They’re damaging your central nervous system on and on and on. Lifestyles the way to go. You want lifestyle equals longevity. Strong jeopardy equals the switches of health span and lifespan. And again, one more time at the crux of it is your immune system. Who better than the people watching James Chester’s Chiral Hustle podcast to help with that?
JAMES CHESTER (HOST): Amen. And I think that that’s a good way to close out today. I think talking about the power of chiropractic, the profession as it is, we’re all more alike than we are different. And I gave a talk in Boulder a couple of years ago called Unity Through Diversity. Chiropractors all do something a little different, but they all have the right method in mind, which is helping people. And I think that every chiropractor is an artist. So every chiropractor is going to deliver care the way that they practice their art form. And it’s a healing art. It’s the largest healing art in the world. And I think that when people understand that chiropractic is a healing art and chiropractors are artists, they would look at the profession to hold a lot different. And they would receive care a whole lot different. And they would appreciate the artistry of each chiropractor. And every chiropractor would appreciate the artistry of their brother and sister. And they would accept them a lot better too if they looked at them with that light.
DR ROBERT SILVERMAN DC (GUEST): I love it. It’s just mine I’d love to close with what you do for yourself dies with you, which you do for others last for immortality. Amen.
JAMES CHESTER (HOST): Well, Dr. Robert Silverman, thank you for being episode 511 of the Kyra Hustle podcast. Is there anything I know we’re coming up on 37 minutes is it? But is there anything they didn’t ask you that you wanted to share with our audience
DR ROBERT SILVERMAN DC (GUEST): today before you can tell everybody shameless plug? Here’s my new book, a new reboot. You can get it on Amazon, reach out to me and Dr. Robert Silverman, the first three people who reach out will get a free copy.
JAMES CHESTER (HOST): I mean, I mean reboot. I mean, reboot. I love it. Well, go on over to Amazon, check out Dr. Silverman’s new book. I have a copy actually sitting right over there signed into River to me. So thank you for that. And just really appreciate you being a guest today and sharing your truth about chiropractic and I just look forward to the next time I get a chance to be in the same room with you.
DR ROBERT SILVERMAN DC (GUEST): Same here. I look forward to seeing you soon.
JAMES CHESTER (HOST): All right. We’ll have a great night out there in the Big Apple and I’ll sign off today from Grand Junction, Colorado. And I’ll tell everyone you’re just one story way. Keep hustling. I’ll see you guys on the next episode. Bye for now. Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
Secretary Treasurer and Distinguished Past President Dr Melinda Hallam DC – Chiro Hustle Podcast 510
Nov 20, 2023
A second generation chiropractor, Dr. Melinda Ratcliff Hallam graduated from Sherman College of Chiropractic in Spartanburg, SC in 2016. Dr. Melinda graduated Magna Cum Laude and received the Distinguished Service Award for her commitment to the college. She is a member of the TN Chiropractic Association (TCA) where her favorite event is Chiropractic Day on the Hill. In 2022 she was Awarded the Rising Chiropractor of the Year by the TCA. Dr. Melinda is a Coach for TLC4superteams and was named a Financial Care Expert for 2022 and a Patient Care Expert for 2023. Dr. Melinda volunteers with her local Kiwanis club and has served as secretary, treasurer, and distinguished Past President. She and her husband Phil have two daughters, Abigail and Roslyn. If her free time she enjoys snow skiing and scrapbooking.
TRANSCRIPT
JAMES CHESTER (HOST): You’ve made the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiro Project podcast.
JAMES CHESTER (HOST): Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling.
This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Let’s hustle.
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 510 of the Chiro Hustle podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Melinda Hallam. And if you want to hear how a chiropractor passes on legacy, stay tuned. Welcome back. This is another episode of the Chiro Hustle podcast. This is kind of a special thing for me. It’s a TLC edition because I was out at Dean DePices at that out in Philadelphia, and I had a chance to meet Dr. Melinda, and we just hit it off. We were talking about stuff, and I love that group. So if you guys are looking for an awesome coaching group out there, check out TLC. And yeah, I think it’s going to be a fun episode today. But before we jump into episode 510 with Dr. Melinda Hallam, we’re going to talk about why we do what we do here. First and foremost, I think that this is probably one of the most essential things that I’ll ever mention besides chiropractic is freedom of speech. Those things are really important, and that is also paired with medical freedom and family health freedom. Those things, to me, the past couple of years, we’ve gotten a big taste of what that feels like when that doesn’t stay free. And when we don’t feel like that, that’s our reality. So Chiro Hustle will always stand for those things. We also protect BJ Paulper, Sacred Trust. I always tell people I urge you. If you don’t know what that means, go to your favorite search engine and look for BJ Palmer’s last words. You’re going to learn so much more about why we do this show than an chiropractic than you ever could before. And you probably ever would before, even if you’re a chiropractor, go check it out. We also support Subluxation-based chiropractic. It’s a big word. Means a lot. And it’s deep rooted in the 127 years philosophy of chiropractic and why chiropractors do what they do. And then lastly, we also believe in in-intelligence and universal intelligence. We believe that when man or woman, the physical is adjusted by chiropractor, it connects them to man or woman, the spiritual. And with that being said, Dr. Melinda, welcome to Chiro Hustle.
DR MELINDA HALLAM DC (GUEST): Thank you so much for having me today.
JAMES CHESTER (HOST): Yeah. I feel like this show is going to be really helpful for people that are interested in, I know you’re a second generation chiropractor. But that type of legacy and the handoff of knowledge, the handoff of business principles, the handoff of taking the torch and walking with it. So let’s just start with your story and reintroduce yourself to your friends, your family, your colleagues and all the TLC community, because I’m sure they’re all going to listen to this one.
DR MELINDA HALLAM DC (GUEST): Yes. So I am a second generation chiropractor. I practice with my father and my uncle. And so that means I’ve been adjusted first. I was actually adjusted in womb by Dr. Webster. My parents took me. I was a breach baby. They took my mom to see Dr. Webster. No, he did not adjust me. He adjusted my mother. But yes, so I’ve had a very long history of chiropractic care. And when I was about 18 years old, I wanted to go to chiropractic school. My dad told me that I had to do human dissection. And I said, no, thank you. And so I said, OK, well, maybe I’ll go study business instead. So undergrad degree in business marketing, minor in psychology, worked in sales for a little while, had two children, got married, had two children. And after children decided, well, children’s diapers stink. And if I could handle children’s diapers, I could handle human dissection. So about this, the very long way around to become a chiropractor, I was a massage therapist in between there as well. And finally made it to chiropractic school and graduated in 2016 from Sherman College of Chiropractic in Tormberg, South Carolina.
JAMES CHESTER (HOST): What a fun, fun journey you’ve been on. And I always tell people that listen to our show, I’m probably coined a couple of things, but they’re from other people. But chiropractic is from womb to tomb and from cradle to grave. And I think it’s really cool. I worked in a clinic for six years and some people know this story. I think it’s a funny story. But this is 14 years ago, I’m working in an office and I didn’t know chiropractors could turn babies. Like you were turned as a baby. Like you came out the right way, I assume after you did Webster’s technique and all of a sudden, well, we have a normal, easy pregnancy. But I didn’t know that chiropractic could do that. So like Dr. Mike, if you’re listening to this, Dr. Mike, it’s funny story. It’s about you. Like a patient comes in and she’s prego and I’m like, what is he doing? Like I’m just so like new to the, to working in the office. I have no idea what he’s doing. And he’s like working on her tummy and he’s like adjusting her pelvis. And like before I know it, she’s like the baby turned. And I’m like the baby turned. So for like the next week, anytime we were somewhere, I kind of thought it was embarrassing to say it to him, but it was kind of like a, like a pat on the back. I’m like, this guy can turn babies. Like I was just so like, like expect miracles. Like come on now. Like I didn’t know that was a thing. Like why don’t more people know that chiropractors can do Webster’s technique?
DR MELINDA HALLAM DC (GUEST): Well, it’s the innate intelligence of the body. We don’t turn anything. We balance the pelvis and from there, maybe knows what it needs to do.
JAMES CHESTER (HOST): Yeah. Wow. Like that, that part of your story, like it stands out to me because I’ve seen that miracle happen and I know that it’s a real thing. And if every mom out there actually knew that chiropractors could like help with their pregnancies, it wouldn’t be so stubborn limping around. Like I’ve done so many screenings. I’ve gone out and met people and they’re like, oh, I’m fine. I’m like, lady, I just know because I’ve been educated that like, if you go see a chiropractor during your last trimester of being pregnant, you have a 40% quicker delivery time. And that like perks them up. And I’m like, yeah, by the way, if you aren’t seeing a chiropractor, like you should be seeing a chiropractor as like your like, you know, health team while you’re pregnant. And I think it’s important, right?
DR MELINDA HALLAM DC (GUEST): Yeah, they’re making a human. The blueprint that they receive comes from your body. And if you’re sub-located, then what information is being passed in that blueprint?
JAMES CHESTER (HOST): I mean, that’s just it is like, that’s how I believe that chiropractic really helps people as like family health model. It is like, especially when a woman’s pregnant and she wants to have like a healthy child and like, you know, healthy pregnancy and healthy delivery. And she makes a lot of sense. Like let’s make you the healthiest that we can make you to where you can make the baby inside you the healthiest that you can make it. Make sense?
LUKE MILLETT (PRODUCER): Yeah.
JAMES CHESTER (HOST): It’s like very linear. Just like, aha, that’s why chiropractic works. And then of course they go through their pregnancy and they want you to like make sure that the baby’s clear from day one. And was that your experience too? And when you’re a baby, did you get like adjusted on day one?
DR MELINDA HALLAM DC (GUEST): Oh, absolutely. You know, I was adjusted from birth. My children were adjusted from birth. My father actually adjusted them because I wasn’t a chiropractor yet. It wasn’t until my children were two and four that I decided to go to chiropractic school. So yeah, they’ve weekly care.
JAMES CHESTER (HOST): Yeah, you know, I didn’t get my first adjustment till I was 16.
DR MELINDA HALLAM DC (GUEST): I’m sorry.
JAMES CHESTER (HOST): Yeah, me too. You know, and my whole life, I was like, I could just imagine what would have been like a trajectory of like my life and like my background if I had been getting chiropractic care since I was born. What did what did what an advantage to like.
DR MELINDA HALLAM DC (GUEST): I never had, you know, the concept of going to the doctor to take medication. You know, if you had a headache, you got adjusted. If you got a cold, you got adjusted. And I didn’t know that this is the way not the way the entire world was. I mean, I thought everybody knew that if they had a headache, they should get adjusted or at least get checked to see if they had public patients. So you know, I knew these things, but I didn’t understand them until I went to chiropractic school. So I’m curious. Sherman College of Chiropractics, one of our sponsors. And I help a lot of people find their way to a quality chiropractic school that teaches
JAMES CHESTER (HOST): science, philosophy and art. What was it like being at Sherman and give me some of like your memories? Oh, I’m not sure. I’m not sure. I’m not sure. I’m not sure. I’m not sure. I’m not sure. I’m not sure. I’m not sure. I’m not sure. I’m not sure.
DR MELINDA HALLAM DC (GUEST): I’m not sure. I love the fact that Sherman teaches chiropractic and teaches public station based chiropractic. And that’s all they teach. You know, my father went to Palmer, my uncle went to life, my new that my husband and children were staying home in the Virible Tennessee. And I was going to be commuting two and a half hours each. Well, to wherever I was going, I was going to be commuting. And so Sherman was the closest, which was definitely a plus, but it was totally a godsend to be on campus there. And so to have the philosophy taught from the beginning, from day one, hands on classes, from day one, starting the process of learning. You know, it was an invaluable experience. The people that I met, you know, who were in my class or in my quarter, day one, day with me throughout. And so yeah. I love the school and I’m excited for our new president and for life team coming up. It’s our 50th anniversary. So if you’ve never been down to Sherman, I’m sure this year is going to be a fantastic year to go.
JAMES CHESTER (HOST): I’ve been out to the campus before. And I think that there’s been a lot of growth since then. And Dr. Jack Borla is a dear, close friend of mine. So I’m going to go out there for his presidential investiture and be a part of that weekend with all the Shermies as they call them. Yeah. So I think it’s going to be a great time the first weekend, Bay. So if you guys are anybody listening that is wanting to go to the center of the chiropractic universe, go out to Spartanburg, South Carolina and go out there and meet Dr. Jack Borla. And hey, you can see Dr. Melinda and myself out there too. But yeah, I’m excited for the future of Sherman. I do think that they have set themselves apart from a lot of the medical model colleges. And that’s something I really support. Now, I also think that there’s room for all of us at the table, but we should probably lean more towards the Sherman model for educating the chiropractic student because they are, as as said, the doctors of the future. Well, if they’re also the doctors of the present, so we need to teach them science, philosophy and art of chiropractic. And I think that that’s something that Sherman does a fantastic job of. So yeah, pretty cool. So now let’s transition a little bit. You’re like the perfect associate. Your dad’s a chiropractor, your uncle’s chiropractor, your family’s had this practice for 45 years. What makes the, I think the best question is what makes the associate model work for you guys?
DR MELINDA HALLAM DC (GUEST): I definitely think that when I was graduating chiropractic school, I thought I knew everything and wanted to jump in and change everything in the practice. And you know, anytime that you get involved with something you learn and school is great. And I love Sherman and the amount that you can prepare for in chiropractic school versus what you need every single day as a doctor of chiropractic, there’s just so much that it’s not possible for the school to teach you everything. So I think that being an associate and learning from 40 at the time, like 38 years of experience, why would I not take that opportunity to listen and learn? Looking back now, at the time I wanted to change it and fix it, but looking back, how crazy is it not to just gleam all the information and experience that you can possibly learn from someone else who’s obviously run a successful practice?
JAMES CHESTER (HOST): So this takes me to story time, like Uncle, Dad, Palmer, Life, maybe share with me a couple stories that you’ve heard from them or that you’ve been open to hearing since you’ve been around them about chiropractic, both from maybe the perspective of graduating and being from like the fountainhead and then graduating and being a part of the largest chiropractic college out there.
DR MELINDA HALLAM DC (GUEST): So I want to tell a story if it’s okay about my dad and coming into practice in the state of Tennessee. Sure. So my dad’s license number is in the 100. So when he graduated from Palmer, doctors of chiropractic had to come into Tennessee and pass the medical boards to be licensed. And if you failed, then you couldn’t practice in the state. So this is where we were from. He wanted to come home. The state association approached him and some other students and said, hey, come in, take the medical board. And then if you fail it, we want to appeal. So he did. He failed. And that appeal process is what really opened up the state of Tennessee for people to come in from a chiropractic license and not have to take the medical board because we’re not taught what medical doctors are taught. So I think that’s a pretty significant story. I’m really proud of my dad. I actually didn’t know this until a few years ago. So coming in and now we have 3,000 chiropractors in the state that a lot of it owe it to him and his colleagues at the time who were willing to risk it all, possibly fail and never be able to practice in your home state to come back and appeal and be licensed here.
JAMES CHESTER (HOST): You’ve made the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiro Project podcast. This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Let’s hustle.
JAMES CHESTER (HOST): You know, that just puts like the hair of my arm stands up because I think about the cultural significance of it. And you know, I think about protecting the sacred trust and the things that we actually, you know, my rhetoric almost is like, hey, this is why we do what we do. But when you hear somebody that is out there doing that same thing, that passes down its legacy.
DR MELINDA HALLAM DC (GUEST): It is. I mean, when we talk about legacy, we always say we stand on the shoulders of those that have come before us. Well, I every day get to do that in practice in my father’s practice that we are transitioning to be my practice. But just my ability to practice in the state at all is based on him and others or the people who, you know, went to jail for practicing without a license or what they believe. I mean, you know, we kind of started, we might see that a couple of years ago. So you know, I don’t think that it came to that that I know of. I could be wrong. But yeah, standing up for what you believe in is going to be significant now and going forward.
JAMES CHESTER (HOST): Yeah, I think that chiropractic has had a huge adversion from judgment. Like chiropractic has always had to be a bit different, you know, like I was at Easter dinner and my friends parents were talking about that they didn’t always trust chiropractic. And they’re in their, you know, late 60s and I was like, yeah, I get it. You know, the AMA did a phenomenal job of, you know, eliminating and lying about chiropractic to where the general people thought that it was a bad thing to do. And I was like, we still have a lot of, you know, shame and guilt based on the profession by, you know, propaganda. We have a lot of repair to still do to reputation management and, you know, course correct back to chiropractic is help helps people. And they told me that they’re like, yeah, you know, we love our chiropractor. He gives us care plans and we stick to it. And I was like, Oh, awesome. That’s great. You know, but for a long time, people didn’t think that it would do anything for them. They thought that chiropractic is trying to like get a couple bucks out of them. And really like today, based on that 45 year history, it’s your family and the history of the profession, you know, going to jail, practicing chiropractic license, you know, all these things. Chiropractors do stand on the shoulders of giants. And there is a huge legacy that chiropractic has to like remember and they have to, we have to talk about those things. Otherwise, the next generation, they’re not going to adjust anymore. And they’re going to, we’re going to be like, that’s not chiropractic and the work that they’re going to say, well, that’s what they taught us in school.
DR MELINDA HALLAM DC (GUEST): That’s scary. The adjustment is what makes us separate and unique and term, subluxation. I always like to say, well, if you get a subluxation, how do you know you don’t have it? Because it’s a big word. But we should use that. This is our field, our house, we should use the term subluxation. We should not water down our communication of chiropractic for anyone. And this is how we are going to guard the sacred trust and pass it on to the next generation.
JAMES CHESTER (HOST): So let’s talk about though, I love question five that I send everybody is like, I future them out like, Hey, where do you see the profession headed? And I think that that’s like almost like dropping a bomb on this episode is like, where do you see chiropractic going right now? I mean, being in a Sherman grad, being a pruntest and an associate ship with the family, like, that’s a pretty cool place to be. But where do you see it everywhere else?
DR MELINDA HALLAM DC (GUEST): Yeah, I definitely understand and recognize that there is a divide within the profession of those that want to do more pharmaceuticals than those that don’t. And I’m definitely on the side that don’t because there is a time and place for that someplace else, but not in the chiropractic profession. But I will still love my brothers and sisters who choose to do differently than I. But definitely, I would love to see what we were talking about with the associate continue to grow to the point. That’s one thing that the medical community does really well, fellowships, the time that they have to spend under someone else. The amount of adjustments that was required of me as a student is comparable to a month, less than a month in my practice. So how can you possibly be ready to perform at the next level without time and experience in a practice? So my goal is to have 20 associates in my lifetime. And there’s no reason that I can’t do that, not for them to grow my practice, but for me to mentor them, to then turn them to be able to go out and start their own practice. Or like we said before, to purchase a practice of someone who has already been established in the community. So I would love to see our associate grow, but it has to be done right because there are so many stories of people who had a terrible experience in an associate ship. And that’s not okay either.
JAMES CHESTER (HOST): So yeah, chiropractic business is one of those things that’s always evolving. And I think we are at a place where I say enough camera, like there’s a lot of baby boomers that are going to be retiring soon. And there’s a lot of practice, like we know the stats, we know that chiropractors have a fail rate of 50% after five years of practice. That’s the same as small businesses. But I think that there’s a bigger problem when it comes to a medical provider and a healthcare professional. I always say it’s like having a soldier out on the turf and we lost one of our soldiers. Like what does it do to that family that believed in that chiropractor? What does it do to the void of that community that chiropractor is supposed to go out and serve in? Like we need to make sure that everybody’s successful. So if we did create some type of a legacy handoff model like a residency in the medical world, I think it would be really healthy for the future of chiropractic. I think it would be really responsible for not only the next generation, but for the pass on of legacy, like what you’re getting a chance to experience.
DR MELINDA HALLAM DC (GUEST): That’s something that TLC is working on as a community. So definitely something that I think is important. And so if somebody is interested in having associates in their office, then obviously I would highly encourage them to reach out to TLC. TLC was a godsend in our transition as well because if you’ve ever tried to work with your family, there could be a little bit of a hiccup along the way. And having a community, a coaching group that can be objective, look outside and say, you know, it’s going to be okay, keep you accountable to what you are working on. I think that every chiropractor, you live in the chiropractic bubble when you’re a student and then you get out of the bubble and that support in the community isn’t necessarily there. And so I think everyone to be involved with a community of chiropractors. Mine just happens to be TLC.
JAMES CHESTER (HOST): Yeah. And that’s just to, you know, I’m pretty social and social. I’m always posting engagement stuff and I’m always always trying to like draw out, you know, good resources for chiropractors to have like access to good knowledge and the best, the best. Like, I feel like that that’s something we’ve done really well with being Chiro hustle is we’ve created a community too. And you know, we get the opportunity of networking with great teams like TLC and meeting the people that are coached by that group. And I do think that we have created a really great ecosystem between the media end of what we do and the management coaching end of what the TLC team does. So I think, yeah, I mean, the more that we work together and realize that we’re stronger together than by ourselves, I think we’re going to have a lot more fun doing this stuff with chiropractic, whether it’s practicing chiropractic or creating media for chiropractic.
DR MELINDA HALLAM DC (GUEST): We couldn’t survive without what you do either. I’m just so thankful to be here and to acknowledge what you do for our profession because, you know, we’re filling a void that has not had a platform. And so thank you.
JAMES CHESTER (HOST): Yeah, thank you. You know, I just, I just tell people I just weave together the tapestry of chiropractic and help create something that has like legacy to it. And we’re documenting the profession with these stories. So in 10 years from now, we’ll look back and we’ll see some people that were, you know, really important in this profession that we chronicled their conversation about chiropractic, something that mattered to them more than anything. You know, and I think that that’s the beautiful thing about this is chiropractors really care about what they do. They care about the profession. They care about the adjustment, the science, the philosophy, the art, like they care about the colleges that they went to. They care about the next generation. Like it’s a very much care, give love, serve profession when it comes to caring. And that’s something I think that everybody that gets a chance to like see what we do. They know that chiropractors care about the future. They care about their families and they care about the people that are like need and need with them. And I think it’s a beautiful thing. That’s why I call it the beautiful profession. Let’s transition back to a little bit more about you. I know you’ve practiced with your dad, but do you have any other heroes that stand out to you that helped you become who you are today as a chiropractor?
DR MELINDA HALLAM DC (GUEST): Well, I definitely love Irene Gold. Everybody who has ever taken an Irene Gold board review probably loves Irene Gold. And you know, again, to have so many years in practice and so many or you know, in the chiropractic profession involvement, I definitely think that that’s definitely a hero. I love Dr. Dean and Dr. Jen with TLC and what they are doing to not be the center of it and continuing to practice and pass that on so that way TLC exists without them. I think that’s you know, it’s not the Dean and Jen show. It’s the TLC community. So I highly applaud them for what they’re doing. I’m from Subur County, so you know, I love Dolly Parton. She’s just a neat lady. We got to go up chiropractic script for five seconds.
JAMES CHESTER (HOST): Yeah.
DR MELINDA HALLAM DC (GUEST): I love Dolly.
JAMES CHESTER (HOST): So she’s from Tennessee, yeah?
DR MELINDA HALLAM DC (GUEST): She’s from Subur County. Yes, my hometown has Dollywood and it’s in Subur County and it really goes back to giving back and I think that you know, what we as chiropractors are called to do is to give back to our communities. So I have to acknowledge her for that.
JAMES CHESTER (HOST): No, I think it’s cool. Like you come from Dolly Land, I come from Palmer Land. Devanport, Iowa, you know, like I always when I was a kid growing up there, I was always like, Oh gosh, I’m from Davenport. You know, now I look back on. I talked to some of the chiropractors. You’re like, you’re from Davenport, Iowa. Whoa. And I’m like, bro, it’s all right. We’ll give you a thumbs up to that one. But you know, like I do think that it does have some significance where, you know, chiropractics from. Oh, absolutely. I think that chiropractors think it’s like Disneyland or something though. I have been to Davenport.
DR MELINDA HALLAM DC (GUEST): It is fun to see where my dad went to school and where it all began and tour the Palmer house and bike it, you know, go back in time. I’d ask B.J. to ride down the code to a safe because I’m really curious what’s inside. It’s not been open. And so yeah, but definitely the community and where you’re from does make a difference and how you’re raised.
JAMES CHESTER (HOST): For sure. So let’s close out today, but I’m really curious. Like I love closing out with the miracle story. You’ve been in practice the handful years now. I’m sure you’ve seen something or a couple of things or maybe daily. But what’s a what’s a what’s a case that really stands out to you that you’ve had a chance to see and see some some huge changes in some people’s lives.
DR MELINDA HALLAM DC (GUEST): I always love the women who are having difficulty conceiving and then under a few months of chiropractic care they come back in and tell me I’m pregnant. So I love those because their joy is just palpable. I love the baby stories, you know, one where the baby hadn’t gone to the bathroom for a day or two and maybe get suggested and within 15 minutes is filling the diaper, you know, and chiropractic we can’t say what we prevented from happening because we don’t know what would have happened had someone not been adjusted. But we do know that we change lives.
JAMES CHESTER (HOST): Yeah, it’s like BJ’s adjustment like quote that talks about releasing tiny rivoli. It’s over the nervous system that animates the organs, tissues and cell of the body to do what it’s supposed to do, you know, and I think that that’s the coolest thing, especially with like animal chiropractic and like baby chiropractic is neither one of those groups are talking to you. It’s all physiology. You get a chance to see the physiology of an animal after they get adjusted and then you get a chance to see like the behavior of a baby or toddler when they get adjusted and I see a kid that’s heads turn like this and they’re not moving and they’re not latching. They get adjusted and get the little Atlas moving. It comes back to center and then they’re nursing again and then they’re not crying all the time. It changes.
DR MELINDA HALLAM DC (GUEST): Daddy gets asleep.
JAMES CHESTER (HOST): It changes the dynamics of the whole darn family. So I think that that’s a beautiful thing and I think that the women are the decision makers for the healthcare of their family. So if we can get more families involved with chiropractic and take care of more women, chiropractic has a long future ahead of it.
DR MELINDA HALLAM DC (GUEST): And you can take your kids not being home from school sick and you can take those days and go take a family vacation instead of having to miss work financially because your kids are sick or just you yourself as an adult, what impact does that have on community connection, family, life long?
JAMES CHESTER (HOST): Yeah, it’s a legacy thing and I think that that’s how we opened up and that’s how we’ll close today and I just really appreciate you being episode 510 of the Chiro Hustle podcast.
DR MELINDA HALLAM DC (GUEST): I can’t wait for 5,000 and 10.
JAMES CHESTER (HOST): Well, I love that. Maybe that’s my 20 year forecast. So.
DR MELINDA HALLAM DC (GUEST): Okay, you’re taking 5,000 and 10. I’m coming back.
JAMES CHESTER (HOST): Awesome. Well, Dr. Melinda, thanks for being our guest today and I just want to close out by telling everyone you’re just one story away. Keep hustling. I’ll see you guys in the next episode and I’ll talk to you soon, Dr. Melinda. Bye for now.
JAMES CHESTER (HOST): Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
Automation and the New Delegation from Scale to Profit – Kristina Rowland – Chiro Hustle Podcast 509
Nov 16, 2023
Kristina Rowland is a powerhouse income & efficiency coach, and self-made millionaire mama.
What first began as a journey of self-preservation, needing to scale an income fast without spending any more time or money, has since boomed into a multi-million dollar coaching company committed to helping entrepreneurs automate the results in their businesses.
Living as an authentic example of what is possible when you activate the hidden power of the mind, Kristina has inspired and transformed thousands of lives worldwide.
Kristina’s unconventional style for teaching is practical, down-to-earth, and easy-to-digest so that ANYONE can benefit from her courses and social platforms.
TRANSCRIPT
JAMES CHESTER (HOST): You’ve made the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiro Project podcast.
Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling.
This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life, Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Well, Let’s hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 509 of the Chiro Hustle podcast. I’m your producer, Luke Mallett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Christina Rowland. And if you want to hear a story about automation and the new delegation from scale to profit, stay tuned. Welcome back. This is another episode of the Chiro Hustle podcast. Today’s going to be marketing. So I would say get your pen and paper out, your pencil and paper out and start taking us a note today. Because I think we’re going to say a couple of things during this episode that are going to inspire you to take your Chiropractice to the next level with brand recognition and creating a movement for your Chiropractic profession and for your office. Today is episode 509. We have Christina Rowland coming in. Really excited for this episode. We’ve been social on social for quite some time now. And it’s been really cool to see her develop her personal brand and to be able to help more people understand marketing, but from a perspective of taking people on a journey, I would say. So before we jump into this episode, I just want to let people know the big why. Why do we do what we do over here at Chiro Hustle? Well, first and foremost, it’s the First Amendment. I think that that’s really important to us. And it’s really important with Chiropractice. So freedom of speech is so vital to the future of our nation. So we definitely put our flag post down and say that we protect freedom of speech with our show because I’ve never censored anyone. We also believe in medical freedom and family health freedom. And people are having challenges with that. You have a right to say what does and doesn’t come into your household and to your family. So that’s really important. And Chiropractic has been supporting that for like 127 years. So if people didn’t know, the Chiropractic is 127 years young as a profession. And BJ Palmer was the developer of the profession. And his last words were protect the sacred trust. So that’s what we do with our show too is we do protect the sacred trust. So if you don’t know what that means, go to your favorite search engine and look for BJ Palmer’s last words. Look for the sacred trust and you’ll know a whole lot more about Chiropractic than what you previously did. And just let everybody know, Kat out of the bag, BJ Palmer was a master marketer. He started the first radio station called WOC that had the largest audience from the Mississippi River Valley east to west. And it stood for wonders of Chiropractic was the call letters or world of Chiropractic. So he was one of the innovators in radio. So he didn’t make all of his money off of Chiropractic. He made all of his money off of advertising and radio and media. So that’s a little takeaway for people about Chiropractic there. But as the journey continues, we do support civilization based Chiropractic. And we do believe in innate intelligence and universal intelligence. And that when man or woman, the physical gets adjusted, it connects them to man or woman to spiritual. And I think that that’s a really important thing because it’s very philosophical and Chiropractic is a healing art. So it’s important for us to have an opener like this and mention some of these things because a lot of people that are going to be in your audience might not have ever heard anything that I just ever said. So we’re cross pollinating our message into your audience.
KRISTINA ROWLAND (GUEST): Absolutely. And they, well, the history doesn’t probably isn’t something that they’ve heard a lot. I am a huge advocate. Well, my personal belief is that the metaphysical and the physical are like science and metaphysics are the same words, just different font. And so my audience is going to be very familiar with universal laws and energetics, all of this kind of stuff. And I know like closet person when it comes to this is how I heal my own body. This is how I take care of my own body is through functional medicine, chiropractic, massage therapy, energy work, all of these kind of things. And I talk about that with my audience on a regular basis, which is why I think it’s so aligned that we ended up having this conversation today.
JAMES CHESTER (HOST): Yeah. Well, the things I think is an important takeaway for people is innate intelligence. It’s an unborn intelligence inside of all of us. We have it like right now, if I were to cut my finger, I don’t have to look at my finger until it’s a heel. It’s going to heal on its own because of the innate intelligence inside my body that’s organized to take care of it. So somebody gets adjusted and, you know, we take, you know, a misalignment out of the spine and we correct that. Now it’s the same thing. You don’t have to look at that body and tell it to heal. It heals naturally because there’s no more interference in the body’s back in alignment with proper nerve flow. So I think that’s really fun, you know, because I don’t know like the aptitude of most people, but I usually have like a chiropractic facing like conversation with most people that are into the chiropractic profession, doctors, their patients, their friends, their family. Like, it’s so it’s really awesome to be able to share some of these chiropractic truths and principles with you.
KRISTINA ROWLAND (GUEST): Yeah, that’s great. And it’s so funny because I think we have a very similar approach to what we do. I talk about alignment being whole, being authentic, being the most vibrant version of yourself, like all of these different things. And I think it just comes down to our values are very similar, our values are very aligned and what we believe and understand to be true. Whether we’re right or wrong, it’s like we still fall into the same camp. This is what we believe in and we’re willing to stick to it.
JAMES CHESTER (HOST): Yeah, you know, a lot of times I tell people I’ll die on the hill. I’ll die on the hill for the message of what we do for freedom, for medical freedom, for family health, freedom, for freedom of speech. I think that those are those are righteous causes and you know, if I can ever impress anybody to like stand up for themselves, that’s a big reason why we do this is to empower people to know that they do have a choice.
KRISTINA ROWLAND (GUEST): Well, it’s the autonomy, right? And I think that does tie in to innate intelligence is also this innate autonomy that everybody values. You don’t have to tell people that they don’t like being lost around. That’s how they are. Now, we can get we’ve been conditioned to accept a certain amount of that some people more than others, but no toddler ever wants to be told what to do. And so that is an innate part of the process. So like the autonomy, the freedom of speech, the right to make your own choices. You and I would be dying on those hills together. Yeah. It’s down to brass tacks.
JAMES CHESTER (HOST): And I think that that’s an important thought part of the show is to allow people to know that there is a bigger meaning out there in the medical world. And that, you know, if we don’t tell them the truth about chiropractic, someone else, like we were talking about sales and marketing earlier, someone else will market to them and they’ll sell them into drugs and surgery. Like if we don’t continuously tell the truth about this profession to what it can do for people, their neighbors, cousins, uncles, coworkers going to tell them that they’re quacks and that they hurt people and that you shouldn’t do that.
KRISTINA ROWLAND (GUEST): Right. Well, and when I’m speaking with clients, I have to be honest with them and tell them, listen, either your marketing or not, but your competition is. And McDonald’s sells more burgers and fries every single year, not because they have a great product. They serve grade F meat and chemical fries, but more people buy that than any other burger fry combination because it’s available and because people know about it. And so I see it as if you really, really believe in what you do, it is your responsibility to tell people about it. It’s your responsibility to market yourself well if you truly believe in what you’re doing. And if you don’t believe in it enough to market yourself, then maybe we pick something else. Maybe we think about whether or not that’s really an authentic fit for you. And maybe career change is necessary. I’m not sure which one, but either way, we’re going to come to a conclusion.
JAMES CHESTER (HOST): Yeah. And the marketing part of chiropractic is vital. I actually had Grant Cardone on our show a couple years ago, and he told me that best known businesses be best every day. So that’s your example of the McDonald’s thing. Best known will be best every day. Like the guy with the restaurant down the street from your house, that’s like an awesome restauranter. They probably have a great burger, but there’s there’s so in 10 of them a day. Like a drive through order at one of these these companies, like they sell 10 and 10 a minute. So yeah, because they’ve become such a great powerhouse because of marketing, it’s not because the products are any better.
KRISTINA ROWLAND (GUEST): And it is easier to market with a good product.
JAMES CHESTER (HOST): It is.
KRISTINA ROWLAND (GUEST): But it’s not required. Unfortunately. And you could make the same argument for the pharmaceutical industry where every other commercial on TV has something to do with, are you depressed? Do you need to be taking X, Y, or Z? You know, all of these things, they’re really, really good at marketing solutions. Now, is it the best solution that’s available? Well, maybe, maybe not, in my opinion, probably not. But they get the attention. Attention is everything to a business.
JAMES CHESTER (HOST): Mm hmm. Yeah. And you know, talking about that, like the pharmaceutical companies is, you know, I think that they play an important role, like part of marketing because it turns people off. Most people turns people off. And I’ll just tell you, like, I’ve never met anyone that took more drugs that had a better quality of life. I know. They never have more vitality. They couldn’t go hike a mountain as fast as me. They couldn’t recover as quick as somebody that doesn’t pump themselves full of that crap. I just think that quality of life is a quotient that most people are missing out on. They think, do I have money? Or do I have enough money or do I have not enough money? And then they missed the mark when it comes to anything with self responsibility of health.
KRISTINA ROWLAND (GUEST): Yeah. I think you’re right.
JAMES CHESTER (HOST): So chiropractic. I love this topic. And I think I could talk about it for like three straight days on end is like people talking about their life around chiropractic. And I know earlier we were off camera and you’re talking to me about how chiropractic came into your life. But sometimes people might not get a chance to hear these stories from us. So how did chiropractic come into your life?
KRISTINA ROWLAND (GUEST): So my dad had been going to a chiropractor since his youth. He was heavily involved in sports in high school, swimming, skiing. He’s from Evergreen, Colorado. And so there’s a lot of outdoors in general. And I don’t know how he was originally introduced to chiropractic, but I know that it was at a very young age for him. It was just something he had always done. And so even as a child, I remember being four or five years old and sitting out in the little waiting room, my feet like dangling in the little waiting chairs while my dad’s getting adjusted. Now he didn’t have the foresight to think about whether or not we as kids should do the surgery. But I was in a series of accidents as an early adult of five car accidents in three years. And I didn’t want to go through surgery. So because I had been through surgery for a sports injury before and it had always just like caused me incredible, incredible problems. I’ve got two plates and 12 screws holding one of my arms together. And it’s not even at the joint. And the problems that I was facing after these car accidents were in my hips. So I got hit from the driver’s side and it caused me to impact into the seat belt and the center console. So the seat belt being a large obstruction and then the center console itself. So it wasn’t even like I was slammed into an even surface. It was uneven. And it’s so it caused this like pelvic tilt. And then in and amongst there, I had to go back to work three days after having a baby or lose my job in the largest economic downturn that I had ever lived in up until that point. And so I couldn’t afford to not lose my job. So that’s why I went back to work three days after having a baby. And I sat in an office chair for 10 hours a day in three days starting three days after having a baby. So like none of my nothing was back where it should have been as a story for a different time. None of it was back where it should have been. So I had this kind of like repetitive and persistent interruption to how my pelvis should be placed and it caused, you know, problems up and down. It’s like halfway between you got problems up your spine. You got problems down your legs and through your toes. And so compound all of that together. And my doctors, yeah, you’re probably going to have to have some kind of surgery. I’m really not doing that again. So I did a lot of, I did a lot of research and I was already familiar with chiropractic because my dad, so I went to the best chiropractor that I could find in my area and paid him a very good amount of money to make sure that I wasn’t in under the knife. And if you ask my doctors, they would say, well, if that helped, you probably weren’t going to end up under the knife anyway. Well, you know, maybe yes, maybe no. But at least for me, that was the solution that I wanted because I didn’t want, I didn’t want to fix the symptom. I wanted to fix a problem.
JAMES CHESTER (HOST): Yeah. And what you’re talking about is biomechanics. You’re talking about postural distortions. You’re talking about posture. And there’s a little like phrase that I like to tell people is you have to pay for your health now or you’ll pay for sickness later. And when a chiropractor comes to you and they present like a plan for you, like it’s wise to follow the recommendations because they want to save you from a future of discomfort and symptomatology that just constantly shows up and repeats itself in the course of your life. And I think back to it again, if we focus more on quality of life quotient rather than, am I a good earner and do I have enough money and can I afford these things, your body’s a number one thing that you’ll ever have possession of. And it’s your number one tool, it’s your number one asset. And you know, I think that we all want to have a better quality long term of life. And you know, having, you know, mobility and not be limited and having less postural distortions and more ability to do the things that we love to do, I think it’s really important. So biomechanically, that’s why chiropractic work for you.
KRISTINA ROWLAND (GUEST): And I’m not, I’m not a golfer. I’m a really good like top golfer, but Rory explained it to me this way. He’s like, okay, if you’re a fraction off at the tee, that’s going to be meters down the range. And so if you have this problem now, when you’re 86, you’re going to be hunched over and not able to move and you’re going to be using a walker. And so we either fix this now where it’s a very minor adjustment for a small period of time into little and then, you know, regular maintenance because life, or you’re going to be either really bad off and you have no solution at that point because you’ve lost now your bones are brittle, your frail, you have all of these other compounding challenges to be fixed. So we’re either going to fix it now or you’re going to be really up the creek without a paddle later. And I just, I understood that it makes, it makes sense. And I’ve always been the kind of person where I don’t necessarily want to solve for symptoms. I want to solve for the problem so that I don’t have to worry about the system, the symptoms popping back up again later. I’m not super into chronic solutions.
JAMES CHESTER (HOST): We’ve made it to Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast.
JAMES CHESTER (HOST): This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life, Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Well, Let’s hustle!
Yeah. And I think on the other side of it is, you know, another easy thing to say to people is chiropractic gives you years to your life and life to your years. And it’s a really balanced out approach, marketing once again. If you say things the right way and people understand them the right way, it’s easier for them to assimilate and say, I like that. I want that too. And you know, one of my good buddies, Gordon Hay, he started an insult company. He probably like choked me if I told you he had insults, but they’re called A-line. And he’s like, I want to be walking my dog when I’m 80 and not a cane. And I think that that always like, it’s kind of haunting. You think about it, I want to walk a dog when I’m 80 and not my cane. Like, yeah, I want you all to walk your dogs when you’re 80 and not your canes. And I think that it’s really like powerful for people to think about because it paints a picture for them.
KRISTINA ROWLAND (GUEST): Absolutely. And I think the approach is everything. I think we can agree. This is something I talk about with my marketing clients all the time is the approach is everything. And that is really the art and the science of marketing is I explained it like this. If you’re down at like your local watering hole and I don’t mean where you water yourself but like a pond a lake or a body of water. And I just want you to imagine there are ducks hanging around there. And I used to tell this story with bread as an example, but so many people would argue with me that bread isn’t good for ducks. So now I just say duck food. Okay. So we’re going to pretend that you have duck food in your hand. If you chase the ducks, what are they going to do? They’re going to run from there. They’re going to run away, right? So what you had in your hand being good or bad for them has absolutely no bearing to their behavior. Whereas if you just like sprinkle a little bit of duck food from the edge of the pond up to a bench and you sit there with your hand open, you’re going to have every duck and chickadee. And I don’t know what else is probably a chipmunk and a squirrel or two eating out of your lap by the time that it’s all said and done. And I think to your point, the approach is everything. We have to be able to, marketing is the ability to stay things in a way that people understand that you’re the solution to a problem that they’re having, right? I think we can all agree as business owners, we don’t, we’re not interested in taking money from people who don’t actually have a problem that we could solve. I don’t think anyone’s really interested in that. That’s just not good business and there’s not, there’s really no integrity in taking money from people who didn’t actually have a problem that you could solve. And that’s what I love about marketing is that it’s just how you inform everybody. So instead of trying to convince people that they should be working with you, you give them all the things that they need to decide to work with you instead of the other way around.
JAMES CHESTER (HOST): Yeah, one of my friends, Roberto Monaco, always tell me, speak not to just inform, but speak to transform. And I think that that’s a really good takeaway. It’s very measured once again. And that’s the thing I like about being the interviewer on this side is I get a chance to like listen and like interact with like the message that you just shared with me. And then I can send it away with a nice little like, you know, message to people that they can be like, Oh yeah, I remember he said, take my pen and paper out the beginning of this interview, you might want to write a few things down. So whether it’s coming from you or for me, I think that’s a really good approach for people to like be interactive with a podcast or be interactive with information is I don’t ever want people to just use our content as like, and through one ear and not the other. I want them to actually be able to like meet somebody that they never met before. And I want them to be able to like get information from somebody that they wouldn’t have found it from anywhere else before the way that we are able to produce it. So I think it’s just really cool that you’re sharing stuff about marketing. I know that metrics matter. And I think it would be fun for you to explain to people like your perspective on metrics and what matters to people when they’re actually building a brand.
KRISTINA ROWLAND (GUEST): Yeah, so I have a long term vision when it comes to anything. I’m always there. There’s a children’s book. I think that probably most people are familiar with, but it’s the tortoise in the hair and I always related to the tortoise more than I did the hair. I was never the fastest. I was never the best at anything. Never did any of this, but I tend to think very pragmatically 10, 20, 30, 40 steps ahead. And I’m a very consistent person, even if I’m not a very fast person all the time, but I’m very consistent. And there is one metric that I use for my business and I encourage all of my clients to adopt this same thing because it’s something that’s one is 100% with the end control. And it will drive any other metric that you want to grow. And it’s do more people know that I’m in business today versus yesterday. That is the only metric that I focus on to more people know that I’m in business today versus yesterday. And it’s that McDonald’s perspective, you know, if I plan to be in business for 40 years, which I’d like to, I love what I do. I’m good at it. And it brings, it fills me bucket, it brings me joy, it makes me feel like I’m having a positive impact on my community and the world at large. So for all of those reasons, I’d like to be in business for 40 years. Well, if just one new person knew that I was in business every single day for 40 years, I’d have an empire. And that’s what I mean. And so this is actually something that I adopted. Oh, gosh, who was it? Nick Saban. I think he wrote a book called the Squirtakes care of itself. And if it wasn’t him, it was maybe it wasn’t him. Gosh, somebody wrote a book called the Squirtakes care of itself. And it’s a sports, all of my analogies have to do with like sports or food, usually. That’s how I roll. And but the point of the book, the major point was that if you focus on the small things, the Squirtakes care of itself. So if you can focus on the fundamentals, the seemingly insignificant, boring, repetitive things, if you can focus on the little details, the score takes care of itself, right? And so that’s how I approach marketing is if more people know that you’re in business, you will do more business eventually. Yeah. And if you just focus on that one thing, the money will take care of itself. The recognition, if you’re into that, being recognized, if you’re part of a professional organization and you like being recognized by a group of your peers, if you want to be able to franchise or if you want to be a coach or if you any of these other things are all going to be worked out through the number of people that know that you’re in business.
JAMES CHESTER (HOST): Well, you bring up a lot of ideas for me when it comes to like this number one metric, which is have more people know about your business today than they did yesterday. What are some solutions that people can do to like start making an impact by becoming more well known and being in front of more people’s eyes and being more people’s scrolls, because that’s the world we live in today.
KRISTINA ROWLAND (GUEST): Yeah, that is the world that we live in today. So I have a couple of ways if somebody is not used to doing this and then there are some kind of like more advanced things to do. So the easiest way to get in front of more eyes is to join local community Facebook groups that you happen to be interested. They don’t just join groups because it has a lot of people because you’re not going to interact. It’s not going to be enjoyable. That’s not your tribe, most likely. But there are groups right now for whatever you love. If it’s chiropractic or if it’s pickleball or if it’s, I don’t know what it happens to be that you love bird watching. There is a group with at least two or 3,000 people on Facebook right now with that. And the two questions people love to ask. What’s your name? What do you do? Those are the two first questions that people are going to ask. And so when you’re new to a group, you just introduce yourself. Hi, I’m so-and-so. And they’re going to say, hi, so-and-so. When did you start playing pickleball? And what do you do? You just are naturally going to ask those questions so then you can tell them about what you’re doing. A more advanced version of that thing is creating a community Facebook group where you’re running it and it’s for, especially if you’re a brick and mortar place, this is great. If you go to a coffee shop on a regular basis, take pictures of the coffee shop, post it in this group. And then when people say, oh, I’m looking for a great coffee shop, I know, you know what, Jim is always at these coffee shops and always posting about them. I should ask him if he knows any good ones. And then it’s going to start a conversation. When people think about you as the center point or as a fixture in this community, they’re going to come to ask for your advice about a lot of different things, whether that be what you do professionally or another profession, you can start passing referrals that way to any of your really great other community members and the more referrals you pass, the more the law of reciprocity is going to come into play and they’re going to want to send people your way. And you just make yourself top of mind what I call this is being the mayor of the town. So you kind of, you can borrow somebody else’s town until you can become the mayor of your own. So that’s kind of like the more advanced version of that. I love making video content. So I will record myself just going about my day to day. And usually it’s with a cup of coffee in hand. I drink enough of that to kill a small horse most of the time. And I love it. Don’t come for me. I makes my heart so happy. I’m Cuban. You cannot take coffee from the Cuban. But I have this mug and I’ll just record myself with the mug and wherever I am and I call a mug shots and I put a little sound over it and an inspirational message because I just, I like that. It’s fun. And I get interaction that way. So it doesn’t always have to be about your business. It could just be about your life. In fact, it’s better if it’s about your life because people do business with people that they know like and trust. And they actually care a lot less about whether you are the premier promo top of the line at everything that you do. They would rather take a top 20% professional because that’s good enough that they like then work with a top 1% of professionals that they don’t enjoy to spend time with.
JAMES CHESTER (HOST): Well the takeaway here for everybody is be social and social.
KRISTINA ROWLAND (GUEST): Be social on social.
JAMES CHESTER (HOST): Be social in the groups that you join. Start your own. Curate those people, nurture those people and take them on a journey with you. Yes. That’s the really cool thing about today’s conversation. I know we’re coming up on the edge of our interview today but are there things that didn’t ask you that you wish I would ask you today?
KRISTINA ROWLAND (GUEST): We covered so much and I’m so excited about everything that we talked about. One thing that I will say is, this is a hot take. Automation is going to be the way that people buy their life back. Before talking about providing a bigger quality of life for professionals, artificial intelligence and automation is going to be one of the leading ways that small practices get to behave like big practices without having to work 80 hours a week, 380 days out of the year. It’s through automation and artificial intelligence and so if you don’t, if you’re not really interested in learning about this, you should find somebody who is interested in learning about this and get their advice about how you could put this to work inside of your business sooner rather than later.
JAMES CHESTER (HOST): Yeah and my follow up on that once again is, if you do have a list and you are staying in touch with people and it is automated, I found this to be true too. That if people get tired of the message of automation that you’ve created, if it’s a content like strategy map that you have with either follow up messages or follow up emails, if a person opts out or unsubscribes, don’t take it personal. They’re not your ideal client or customer and they’re not going to buy from you anyways. In the marketing world, you can’t let your ego get involved with somebody’s want team to move away from your messaging either. I found that that’s a lot of times people too. You’ll see when somebody unsubscribes from you that you get notified. Oh wow, he doesn’t want my stuff anymore. She doesn’t want my stuff anymore. Don’t take it personal. Just know that people only have so much bandwidth for so much messaging during their time and day and everybody’s vying for their attention. So if you are chosen and 99% of your list is still intact or 99.9% of your list is still intact on a day to day basis, that means you’re doing something right. And you’re actually adding a lot of value to people. But I think that sometimes people let their ego get involved with becoming a marketer, that somebody will make a bad comment to them and they take it personal. Somebody will do something to them on a social platform where they take it personal. And I think through marketing, you just have to realize that you’re out there in an arena with so many people with their own thoughts, with their own opinions, with their own ideas that might not mesh with yours. And sometimes there’s a clash there. For one thing to take away from all this, don’t take it personal. It’s somebody else that’s having a projection of their thoughts, feelings and ideas upon something that you are doing on automation. So if it is an automated type strategy where you’re posting content, you can’t let your ego get dumped on because somebody decides to say something that you didn’t like.
KRISTINA ROWLAND (GUEST): Yeah. And I think to your point, it’s a couple of things that came to mind based on what you said. And I’m in total agreement. And it comes back to that autonomy thing, right? Which is, if someone didn’t have the ability to unsubscribe from you because they have a difference of opinion, you wouldn’t be able to do that either. It’s a two way street, that thing. And so we’re not going to work with everybody, but you don’t want to work with everybody either. Right? You reserve the right to say something about you aggravate my values. And I’d rather not participate in this thing called life with you. Well, they get to do the same thing, right? And the automation, what it really represents, and maybe I’ll put a pin in that maybe come back to it, but I like my life to be predictable as far as the results that I’m getting for my business. And that I don’t run my business like a sitcom where it’s a new episode every single week. It’s like a movie. I want to know that it’s going to be a happily ever after at the end. So I built the system that goes from people being aware of my business through investigating whether or not I’m going to be a good solution for the problems that they’re facing all the way to the buy-in stage and into the advocacy end. I want to know that all of that is going to end up one way, not 10 seasons worth of episodes kind of way. So when I built these systems, this is what I want. And just some movies aren’t for everybody. Right? And don’t change it up just because one person or 10 people didn’t like it, especially if you’ve done a really good job of putting in the work on the front end to create a brand and to create content that is authentic to you. Don’t change it up just because it didn’t land with somebody else. It’s going to land with the right people. But the most important person that it needs to land with is you. Otherwise you’re going to burn out in your own business. And that what you’ve created a nine to five for yourself again. And I don’t think that anyone took the risk to go into business for themselves to live with the crap that people who have nine to five have to live with.
JAMES CHESTER (HOST): Well, one of my mentors once told me, don’t give yourself a job that sucks. Yeah. And I think that that’s another takeaway for people out there that are watching it to the tail end of this episode is be social and social and don’t give yourself a job that sucks. Yep. So find more people to get in front of on a day to day basis and you’ll find more fulfillment and you’ll attract the right people. And just stay consistent with it. Do it for you and do it for a larger audience, do it for a larger community, build your community and get into those groups and start to become familiar and friendly with people. And you’ll see how your business grows too. And if people wanted to work with you, Christina, or if they wanted to learn more about you, where can we send them to?
KRISTINA ROWLAND (GUEST): Yeah, so if they want to be entertained, like go to the TikTok at underscore the pretty penny, if they want to work with me, Facebook is a good place to find me or I’ll give you my email. I’m not going to tell you all the dashes and dots and slashes go, but attached to this episode somewhere in the caption or the description will make sure that my email gets available to anybody who’s looking to increase their visibility by being authentic and get better results while working less.
JAMES CHESTER (HOST): I love it. Well, Christina, thanks for being our guest today. You were episode 509 of the Chiro Hustle podcast. Love it. Well, just for having me. Yeah, it was a pleasure. And just like all episodes, I just let everybody know you’re just one story away. Keep hustling. I’ll see you guys on the next episode. Bye for now.
JAMES CHESTER (HOST): Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
High Volume to Functional Medicine Summits with Jay Davidson DC – Chiro Hustle Podcast 508
Nov 13, 2023
Dr. Jay Davidson, D.C., PSc.D, CMO & Co-founder of CellCore Biosciences and Microbe Formulas
Dr. Jay Davidson is known as “The Lyme Guy” for his expertise in natural protocols for Lyme disease. His mission and passion for using foundational medicine to help the chronic illness community heal led him to co-found Microbe Formulas and CellCore Biosciences.
As a two-time #1 international best-selling author, Dr. Davidson is admired for his ability to bridge the gap between the scientific health community and the layperson. He even had his own health radio show for six years in Milwaukee. Dr. Davidson completed his undergraduate studies at the University of Wisconsin La Crosse and majored in biology with a biomedical concentration and chemistry minor. He received his Doctor of Chiropractic at the Northwestern College of Chiropractic in Minnesota.
He is a sought-after speaker on a wide range of health topics. He’s been featured on hundreds of docuseries and summits, along with hosting eight of his own that attracted over 360,000 participants. Previously, he supported patients through “Dr. Jay’s At-Home Program,” following the same protocols he used to help his wife overcome a near-death experience with Lyme disease.
Dr. Davidson is a husband and father to a high-energy, beautiful daughter. In his spare time, he loves hiking, longboarding, and snorkeling with his family. A veracious learner, he’s always looking ahead to what’s next and gets bored doing the same things. He believes in being intentionally disruptive by constantly innovating, creating, and leaning into the inner call to change the world.
TRANSCRIPT
JAMES CHESTER (HOST): You’ve made the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast.
JAMES CHESTER (HOST): Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling.
This episode is sponsored by TransactCard, AlingLife, Neuroinfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros and the IFCO. Well, let’s hustle.
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 508 of the Chiro Hustle podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Jay Davidson. If you want to hear the story of high volume to functional medicine summits, stay tuned. Welcome back. This is another episode of the Chiro Hustle podcast. It’s episode 508, 508. You got that right. And today we have Jay Davidson coming out today. Really excited to have this guy talk so much in the game with health and wellness. But as we develop this conversation today, we’re going to talk about some marketing, his company, Cell Core Biosciences. This guy has really done a great job of marketing and getting people onto virtual summits. So if you guys stick around with us, we’re going to talk about some really cool stuff about how he got to where he is today. But before we get into Dr. Jay’s story, which I’m excited to share with everyone today, I’ll tell you our big why, why do we do what we do over here at Chiro Hustle? Well, First Amendment is important to us. So freedom of speech, our show protects that. I’ve never censored anybody. And I think that that’s really, that’s integrity. I let people speak. And we have to remain, we have to keep those channels of communication open and alive. We also believe in family health freedom. We believe that people should have the choice of how they treat their families and what goes into their family’s bodies. And medical freedom is so important too. That’s why we do protect B.J. Palmer Sacred Trust. And if you guys don’t know what B.J. Palmer Sacred Trust is, go do your favorite search engine and look for B.J. Palmer’s last words. You’re going to learn so much more about chiropractic than you previously did. We also believe in a subluxation based chiropractic. So we support subluxation based chiropractic. And we believe in in intelligence and universal intelligence. We believe that when man or woman, the physical gets adjusted, it connects them to man or woman, the spiritual. And with that being said, Dr. J, welcome to the show.
DR JAY DAVIDSON DC (GUEST): Good to be here, James. Pretty incredible. I have a 508 episodes. That’s intense. Awesome.
JAMES CHESTER (HOST): Well, it comes back to like a standard. And I saw this guy named Joe Borrio at my first mile high chiropractic seminar out in out here in Colorado where I live. And he was on stage and I just heard him like it was like a broken record. He said, tell the story, tell the story, tell the story, tell the story. Like every third thing he said. And from that day, it like tattooed onto my brain. And I’m like, well, I guess we have to start telling the story better. And the rest is history, as they say. So jumping into you, the practitioner, Dr. J Davidson, what is your story? How did you get into chiropractic and just take us down the journey?
DR JAY DAVIDSON DC (GUEST): I was always interested in sports. Very heavily. And then just would be injured quite a bit, especially with a knee injury. And then I got so bad that between my junior and senior year in high school between baseball seasons, so it’s a pretty good baseball player, I had knee surgery. And from that point, I went after the knee surgery right in a knee mobilizer. I chronically dislocate my kneecap is what I suffered with. And so they put me in a knee mobilizer, six, six and a half weeks out of that, took it off and basically saw that my left quad muscle was the same size as my right calf muscle. It was like, oh my gosh, like my muscle literally just disappeared right from immobilizing it for six weeks or six and a half weeks. And then it was sent to a PT to do rehab. And I was like, wow, this is awesome. I want to be a PT. And the PT actually told me, right, physical therapist, like you don’t want to be a PT, be like a PA or do something else, but you definitely don’t want to be a physical therapist. I’m like, OK, well, something in health. So I went to college UW lacrosse Wisconsin lacrosse and just did their survey. And basically it was chiropractor, massage therapist. I’m like, oh, chiropractor. And my mom said, why don’t you come meet mine? And so I went talk to him, got an adjustment, talked about lifestyle things. And I was like, yeah, this is awesome. So that was my decision to go into chiropractic. And then along the way, met my wife before chiropractic school. She was supposed to go to Palmer, Iowa, dropped out the day before to come to Northwestern in Minnesota with me. So that obviously got pretty serious. So we went to school together, which was awesome. And graduated together, opened a practice. And pretty much hit the ground running. You know, did a cash base practice from the get go. Very small amount, you know, Medicare back in Wisconsin, the Milwaukee area. And you know, went from zero to 90 patients in, or what was it? Zero to 300 patients a week in 90 days once we opened. So yeah, went hit the ground running pretty fast. And then was up to about 670 visits a week. Primarily, you know, my wife was a Chiro, but she kind of ran the office, did exams and things. She’d adjust some of the little, little, you know, infants and tics and stuff like that. For the most part, I adjusted, you know, probably 98% of the people in the practice. And I just got tired. I was like, wow, you know, after, so we go to a conference and, you know, so we basically work double shifts on Monday, Tuesday, Wednesday fly out. And it was like to take a few days off to go to a conference to then slam like, you know, 200 people in on a Monday. I was so tired. I got to the conference, I just remember just being like exhausted. And actually, I actually got burnt out. There was a time where I wanted to quit and it’s like, maybe I should just day trade or like do something else. And then my wife got pregnant. She had our daughter. She’s about, she’s going to soon to be 11 years old. So I was his almost 11 years ago, had her and bottom fell out, crashed. I mean, she couldn’t recover. Her body stopped breast, stopped producing breast milk after about two months. So she obviously stopped breastfeeding. We went to the whole western a price method. And at that time, I knew, I knew Jordan Rubin and he gave me the recipe. What he did, I think for a couple of his kids, adopted kids and things like that. And so we did the goat milk and whipped up, you know, basically milk from then on, you know, homemade milk, till she obviously grew up to be a little older. And, and at that point, we thought it was Lyme disease, because my wife was sick when she was seven years old Lyme disease. It was a coma for about six weeks. And so her health issues started from there. So of course, we thought flare up of Lyme. And one of the tests showed that. But obviously looking back now, I realized it was much more than that, which we can obviously dive into. But my whole existence, you know, from really being structural correction chiropractic, CBP trained and, you know, interest in clear institute and pedabon and, you know, just going to all kinds of seminars on chiropractic and really, you know, doing what I, what I considered structural correction. But it was, it was like I was hitting a wall. And obviously once my wife got really sick and nearly died, it was, it was actually really bad shift to the focus to figure out what, what we need to do to get her well. And obviously going back to BJ Palmer, you mentioned earlier, right, he always talked about thoughts, traumas and toxins, three T’s. And I was like, damn, we’re missing something, like totally missing something. And obviously fast forward, looking back now, I realized being in the town of Waukesha, near Milwaukee, they have some of the highest radium in the water supply. And radium is a radioactive element that basically when you drink it, it’s like essentially drinking hot coals that have been on the fire. And it just absolutely destroys your mitochondria, which is really why I believe lime is rampant in that Midwest area is because of some of the toxins in that. I’d also throw glyphosate in that category too. But basically going down the route and figuring out what works my wife, she seemed to react everything. Right. So my told is, hey, do this. And it was like would cause the opposite reaction. Was a good learning experience. It was very stressful, very challenging, but pretty much put me into functional medicine. So we sold our chiropractic office, did functional medicine, launched some summits, and then just couldn’t keep up with the people. So hired some practitioners to help. And then back in 2017, I was at a conference and my brother was with me because he helped do media and things like that. And he looked over at me and my friend, Dr. Todd Watts. And he’s like, why don’t you guys partner? Why don’t you guys come out with some better parasite stuff? And I was like, oh, that’s, you know, parasite formulas, antiparasitic type formulas, supplement wise. And I said, oh, that’s a good idea. And Todd said, yeah, that’s a good idea. And I was like, okay, I guess this is happening. So we started cell core biosciences. And what I thought just being like a hobby, you know, this will be fun, you know, clearing worms out, right? It’s always fun when people poop worms out and he send you pictures and things like that, and basically turned into a whole different movement of foundational medicine and really getting deeper into the root cause, mitochondria, drainage, detoxification, parasite cleansing. I mean, all these different environmental toxin, toxicants, poisons that were being surrounded by, but yet on the media, all it’s talked about is this, you know, imaginary virus. And it’s like, wow, how, how we’re just really being misled down the wrong path. And to see the amount of censorship, like you mentioned as well to James, it’s just, it’s incredible. Yeah, chiropractic is amazing. Saw lives change just for my own path with my wife crashing, you know, went down the detoxification route to get her life back. And now she’s the healthiest she’s ever been. And that’s where cell core biosciences really birth from just bringing solutions that didn’t exist, you know, into more of the, what I’d say, functional medicine, or almost probably a good way to say it.
JAMES CHESTER (HOST): Yeah, I think just listening to the story and the, the, the closer the closing there is a little bit about your wife. And I think, you know, it goes back to, I grew up in Iowa, not much different than from Wisconsin or from Minnesota except for, you know, region. It’s the same region. But you probably know this just because of spending time there, like, it’s a farming, farming nation, like we were the, the heartland. We’re the people. Life is eight. Yes, yes, yes. Monsanto. And, and I think that, you know, back in the day, you know, somebody got injured or they weren’t healthy or they couldn’t, you know, farm anymore. People would actually sell the farm to save someone’s life. And if that was the case, that’s why they started health insurance actually was for the farming industry. Because if somebody went down, they would want to make sure that there was insurance for that family to, to carry on. So that’s really how the health insurance happened with the farmers. So when I hear the story about your wife and you did everything you could, now she’s like super healthy, that people all have that hope, you know, and I think that there’s a lot of hope for people out there specifically with chiropractic. But I like how that you’ve tiered this up now and now you figure out how to like, it’s actually bio hacking. You look into somebody, you find out what’s going on and then you fill in the gap. So when did you realize that that was the missing link?
DR JAY DAVIDSON DC (GUEST): Um, well, so my, my daughter was born in 2012, um, July 4th, baby. And two years leading up to that, my wife would not fly on an airplane. So she stopped coming to conferences with me because of the anxiety of just thinking about getting on a flight. And this was somebody that grew up traveling to Florida, you know, for her annual family outing and just never an issue. So it was like, where’d this come from? So we definitely had, um, we have warning signs, but we didn’t listen to them. And I really believe that, um, if you’re having health symptoms, those are your warning signs. And if you’re not figuring it out, those warning signs are just going to keep getting louder and so it got really loud. I mean, there was a time where, you know, I remember, um, actually don’t even like talking about this cause I get so emotional, but I remember laying next to my wife when we’re in Wisconsin and not wanting to go to bed because I didn’t know if she’d be alive when I woke up cause it was so, it was so bad. And to know that there really, there wasn’t anyone that we seem to rely on that could understand this, you know, sensitive kind of strange case and what to do. And I knew from my chiropractic training that pharmaceuticals are just masking the symptom. But when you really look at modern functional medicine, what you realize is a lot of it’s the same stuff. You’re still taking instead of a petroleum based pharmaceutical, you’re now switching it to a supplement to now go after a symptom rather than get deeper. And that, that was kind of the big aha with myself and how I would, I would even say biohacking. I obviously understand people’s, um, you know, thought process on biohacking, but it’s like unless you’re getting to the root cause, like you could never stop biohacking. And it’s like, I don’t believe that you should be forced into doing anything forever. Right. If I’m taking in a adrenal supplement just to have some energy or wake up in the morning and I stop it and now my energy crashes again, it’s like, well, you’re not getting to the source. And so I’m all about getting right to the cause right to the source. And I really believe at least what I understand in 2023 here right now is it really seems like chemicals are such an overarching cause of people’s health issues. I mean, in the EPA environmental protection agency has a registry and they updated it. The most recent one they updated was in February of this year, 2023 with over 86,000 chemicals. Right. So these are synthetic manmade things that are registered to the EPA just in the United States. The thing is, is we share one atmosphere, one globe. So we’re all over the, you know, what, what happens around the world. Unfortunately, it’s going to affect us in this country, if you’re in the United States. And to think like nothing, very few of anything that’s ever mentioned is on chemicals, poisons, toxicants. And it’s all about these invisible bugs that are supposed to kill us, even though that we’re made up of them. I’m like, it just, it drives me, it drives me bonkers. So I really believe if we can understand the true human physiology, because a lot of what we’re taught, I believe is not necessarily accurate. And I wouldn’t say I know everything because I don’t think anybody does, but I definitely know there’s certain things that have been proven wrong. 30 years ago, yet we still run with it, the sodium potassium pump that Gilbert Ling showed, like it can’t function that way. And yet we still have that in biology books. So my passion is let’s get to the truth and let’s figure out what’s not accurate, throw that out. And that hopefully will allow us to look at what maybe is true biology of the human being. And I know chiropractic plays a massive role. I mean, I remember early on in my practice, a guy, so I had a radio show and I did every week, one of the top three radio stations in Milwaukee area, I’d highly recommend like have a show, right? Have a podcast, have a radio show, like get outreach. Because if you’ve got something to offer the world, how dare you not tell the world of that? And obviously I think radio, podcast, videos, social media now, I mean, depending on the censorship side, it’s just a great way to outreach. And so I had a guy come in, he was actually neighbors of the guy that worked at the radio station I recorded with every week. His name was Bob and he came in and he talks so loud because he was basically 85% deaf and in ear. After the third adjustment, he could hear and he stopped yelling and I was like, oh my God, this is like the BJ Palmer story, right? Or you can actually hear. But what I noticed is I wasn’t getting that consistently, which obviously is stressful as a practitioner. Often times you take on like, oh, I need to help this person heal when really, right? We’re the conduit. We’re not the people that are doing the healing. So obviously we let our egos get in the way. And I remember a patient walking in basically with one of those push carts, you know, MS and took a picture of her neck reverse cervical curve, right? Saw in the literature the reverse cervical curve causes demyelination and neuronal sheath, right? Which is another way to say basically MS. And there’s other things in the literature. Lyme disease has been linked. Mercury toxicity has been linked with demyelination of the neural she so it’s not an only thing. But I remember literally restoring her cervical curve and seeing that from a symptomatology standpoint and a moveability standpoint wasn’t getting any better. And this was a patient I had for a couple of years and I was like, damn, what am I missing? Like what else is there? And now I’ve said, I look back and I realize that there’s so many pieces to health and I truly believe the best and people can disagree with me, which I’m totally cool with. But I truly believe the best practitioner is the one that can put the pieces together for each individual patient or each individual client. And some of them amazing structural damage, fix the structural life changes. But it’s like the person that’s drinking tap water where there’s 130 chemicals inside their tap water because everybody’s tap water is a little different depending on the city. They filter it, but they’re still getting five chemicals in the water because the filter doesn’t get rid of them all. And it’s like to keep doing whatever you do in your practice and not address, define the source that they’re literally drinking poison every day and that they need, you know, a different type of filtration or distillation type unit. It’s like, I think that’s why we’re here as practitioners is to help guide those that are lost. And that’s why they call it practice because we don’t know everything. What I understand and comprehend today is way different than what I comprehended 10 years ago, you know, when my wife nearly died.
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Well, I think it’s really, it’s important for people to understand what you said earlier, that chiropractic addresses thoughts, traumas and toxins, physical, chemical, emotional. And I do, you know, our pre chat, I was like, dude, I just think that people just have so much like going on with their bodies that chiropractic does a great job structurally and neurologically, but people are just on toxic overload. And I was like, if you lined up 20 people and you’re said, Hey, do those people work out? You wouldn’t even know. But I think it’s because they’re feeding themselves sick. And like you just said, they’re drinking water, which is making them sick. So the things that we’re telling them to do go home and drink half your body weight nounces every day. Well, what type of sludge are they ingesting? But what if they tested that source and they like knew what was actually in that they’d run people, people would run, they would dehydrate and die. So I guess my question for you is like, what are your solutions to people that want to clear up their water? Like do you have like ideas that that people could take action with?
DR JAY DAVIDSON DC (GUEST): Yeah. And again, a lot of my thoughts are probably disruptive, which I’m fine. Right. And if you’re on the right show. Yeah, if you’re if you’re listening though, and I say something and you’re like, Oh, that’s way wrong. It’s like just check that energy, right? Because it actually might be a door you haven’t opened up yet. You know what I mean? So water distillation, I got we moved to Puerto Rico about five years ago. And within a couple months, my wife’s ears clogged up and it sounded like she was underwater. We thought it was an ear infection, all kinds of natural stuff, all kinds of herbs, all that. Nothing is helping. One of my best friends there was an emergency medical room doctor. And he’s like, Oh, you need this such and such prescription because it’s, you know, it’s middle ear blah, blah, blah. I’m like, okay. And it just cringe because like, Oh, I just I just dislike the medical system. And she took it didn’t change. Same. It’s like, okay, lots of natural stuff, pharmaceutical option. Nothing’s changing it. What’s going on? And my friend, Dr. Todd Watts that we, you know, made a cell core with was testing my wife. And he’s like, I’m testing toxins. And it’s something in her water supply. He’s resonating, resonating, which we teach at seminars to. It’s like a form of muscle testing, essentially. And I’m like, yeah, yeah, we use Berkey with the white filters, you know, on we go eight months later, I’m back in Boise, we’re visiting his tests. And I’m like, can you check her ears? Still, you know, I still haven’t figured out. He’s like, Oh, it’s toxin. And I think it’s, she’s drinking it. And then he’s paused. He’s like, didn’t I tell you this already? And I’m like, yeah, you did. And I got, I just, I literally got pissed, pissed off. And I’m like, fine, I’m getting a water distillator. Cause our scientists at the time said there’s no perfect water filtration system. But what seems to remove the most amount of chemicals is water distillation, which is really natural when the, when water evaporates from a lake or an ocean condensates into a cloud, precipitates back down. And that’s literally how a distillation unit works. You’re actually changing the phase of the water, which then it leaves the chemicals behind. So the only chemicals that comes up are what’s called VOCs or volatile organic compounds. And then if you, if it just like goes through a carbon filter after, it gets all those. And it’s like, okay, so switch that within the first week of our family drinking distilled water, right? That we make ourselves, cause if you buy it in the store, I mean, it’s in plastic jugs. I think it’s a temporary solution, but I don’t think it’s a long term one. Cause you’re going to get the stuff that reaches from the, from the plastic within the first week, my daughters tell me, it’s disappeared. I was like, Oh my God, I totally thought this was an emotional thing. And you’re telling me and drinking poisons within a month, my wife’s ears started crackling and started, she started sounding like less like she was underwater. It’s like, Oh my gosh, we’re literally been drinking poison this whole time. And all I was told by real estate people is, Oh, Puerto Rico’s water is the best. It comes from the rainforest and it’s like, then you start learning that 13 landfills are in Puerto Rico, only two of them are properly lined. And really, cause I lived in Puerto Rico about five years. There’s really no rules. So whatever they spray, whatever they dump, like it gets into the water supply. And obviously we were drinking it. And I just noticed a huge shift. So I’m a huge fan of water distillation. The other source too, obviously food gets mentioned a lot, right? Eat organic and things like that gets thrown out there, which I do agree. Know where your food comes from, try to eat as clean as possible, less processed, the better. A lot of people have different opinions on diet. I do as well too, but the cleaner, the better, the less toxins you input, the better. But the other thing to look at is we’re getting sprayed. We’re living in sprayed like bugs with what’s called stratospheric aerosol injections, geoengineering basically. You’ll see there’s 600 studies and different things about the stuff and why they want to do it and all that. But I’m just going to, I’m going to present on this in about a month at our conference for practitioners and show, but basically the state of Spain in Europe posted in their newsletter in April 17th of 2020 that they are adding that they got authorized by the Ministry of Health to add biosides to the stratospheric aerosol injections that they already do regularly in their, this is a state newsletter bulletin. And basically what a biocide is, it’s a pesticide or an herbicide. And I was like, man, they’re literally not only spraying different types of metals in the air, the barium, strontium, aluminum, but they’re also spraying poisons on us. It’s like we’re breathing it in, we’re drinking it and we’re eating it. And I really believe that if we can get to the core and obviously if they stop doing that, that’s ultimate goal. But if we get to the core of detoxification and minimizing exposure, I really believe our health is going to absolutely change. Adjustments are going to hold so much longer. People are going to feel better. People are going to function better. That’s just what I’ve noticed in the last few years with this whole, you know, pandemic that’s happened.
JAMES CHESTER (HOST): Well, I think it’s really sobering for anybody that listens to what we’re talking about today. And I’m really, I actually lucky to have you on our show because I’ve never really had this type of conversation about, you know, what’s going on with the health and how macro is it and where are the sources? And I think that, you know, talking about chiropractic, we understand that when somebody gets adjusted, their body just has a better chance of performing better neurologically, functionally, and the insurance world activities of daily living, you know, we improve people’s life and give life to the years and years to their life. We could say all the fun things that we say about chiropractic. But I think when you remove interference from anything, whether it’s your daughter and her tummy ache or your wife and her ears, when you’re moving interference, you know, you know, the perception of reality is clear. And I think that when you understand like where the stimulus is coming from, where the stress is coming from, you remove that. Now the person goes back to like actually enjoying their life and the people around them have a better quality life too. And that’s really like the major premise of chiropractic, like when somebody starts care, they’re like, you know, you ask them after like five or seven visit, like, how’s your life now? What was your life like before? You know, and you get these like, you know, these responses from people are like, yeah, you know, the cliche one, yeah, I can play with my kids again. You know, I can lift up my grandchildren, you know, those types of things. But when you like take somebody’s toxic level away from them or their parasite and you help like cleanse their organs, like a lot of times I tell people that your body’s like a sponge or like an air filter. And if you don’t ever ring that sponge out or clean that sponge out, it’s going to like eventually smell bad. And it’s it’s it’s not going to perform the right way. So if you just look, looked at your air filter and you never change your air filter on your car and like all of a sudden your performance is like dropping on your car and you’re like, well, change the oil, got new fluids in it, you know, put gas in it. But if the filters damaged, you know, even something as small as a gallbladder, even something as small as like the veins, even something as small as like the arteries. If somebody’s system is gunked up and clogged, how do you expect them to have performance? And I think that what you’re doing is really integral for people to actually clean up their filters if you will or ring out the sponge and, you know, give themselves a chance to breathe again. And I think that the body needs to have a chance to oscillate and breathe and function. And I do think, you know, as I was saying earlier, when we were having our pre chat, people come in with like deeper cases. They come in not just like a physical trauma or not just like poor posture. They come in and their filters are are full of garbage, man. Like how would you expect somebody to have good thoughts when they don’t feel good or not performing good? And it’s it’s a downward like tier, you know, we need to ascend people. We need to get them healthier. We need to focus on those things. We need to discuss those things openly. And I think that that’s the real platform of what we’ve done here in Chiro hustle. There’s so many things I’d like to get to with you today. I didn’t even like really touch my normal question set. But I am curious, like, I think this would add a lot of value to our listeners to towards the end. Summits, you know, I think it’s a big part of your, your position right now in the world and how you’ve gotten to where you are from being the practice owner, adjusting six 70 a week to the point where you created a protocol to help people with their microbiomes. And now you’re actually teaching that and holding some it’s and teaching people in person too. So if a chiropractor was just like, how do I get outside my four walls of my office and impact more people, what would your suggestion be to them?
DR JAY DAVIDSON DC (GUEST): Well, think about where you’re where you’re unique. And what when you’re having a conversation with somebody, what interests them and go deeper in that category. A lot of times our own story becomes our specialty, right? Our mess becomes our message. So things that I went through in my own life are going to be unique to your, your life. And obviously my own interests and what I spend time researching are going to be probably unique to me and not necessarily to you. So find what resonates with you. Because we all have these purpose driven systems inside of us. And if we’re not on the purpose driven system, then we feel anxiety. We feel frustration. We feel anger. We don’t feel well. And that’s just telling you to get back on the right path, right, your higher self God, what, you know, whatever words that you want to use in your belief system is just being there to coach you. And I mentioned earlier, you know, wanting to quit chiropractic, just not being happy. A lot of that came from the belief that unless I was seeing a thousand people a week, I was not successful. So I was using somebody else’s definition of success for my own, which is where frustration anger, you know, not being filled came from. So you have to define your own version of what successes to you. And you can take other people’s stuff. It feels good for you, but make sure it’s yours. And it’s not something that comes from some unconscious belief of something a parent drilled in or a teacher or something like that, especially, especially chiropractic school, et cetera, right in the power that it has. So I started Summits in 2016. I started, I woke up one morning. I was actually teaching in a seminar. I woke up one morning in the hotel, it was 4 a.m. Dead sleep, sat up. I was like chronic Lyme disease summit. I’m like, where the heck did that come from? And I decided at that moment, I’m going to take action. So I reached out to a company at the time. It was a health talks online and reached out and I said, I want to do a Lyme summit. They’re like, you know, why do you think you’d be a good summit? Oh, some talk to them and like, yeah, okay, let’s do it. So I set it up, did it? Had 32,500 people participate right online. It was the very first one and it was off to the races. And so that was an online event. I stopped doing those back in probably 20, maybe 2019. So I haven’t done those for a few years. I pretty much went off the map publicly, just behind the scenes with Cell Core and our own teachings, if you will. So we run a practitioner conference called Eco, Exponential Clinical Outcomes. It’s an annual conference that we do. So that’s different than the summit world. If somebody’s in the car, car office, it’s like, what message do you have that’s unique? What resonates and what do you need to dive deeper into to find more solutions? You’re like, you know what, my wife still got this thyroid thing. It’s like, well, then figure it out, right? And I would say one of the best starting places is a chemical, a toxin and how to detoxify. So if you just figure out what resonates with you, what you have to offer the world and let the, I don’t want to say let the world guide you, but it’ll, it’ll, it’ll let you know like as doors open up, that’s probably the way you’re supposed to go. If you’re like, keep hitting a wall, you’re like, this isn’t working. This isn’t working. It’s like, then maybe that’s not the route route for you and take action, right? You can do online webinars. You can do online summits. You don’t have to go, you know, you know, try to bust through the wall in the very first one. But one of the things that is, if you are a host, just like you are James, obviously the host of this podcast for so many episodes, being, being a host means that you perfect your skills, that you don’t necessarily always have to agree with somebody that you’re interviewing, but your job is to extract the information that they’ve had. So the last five or 10 years, right? If I haven’t followed James, if I was the host interviewing him, I’d want to know like, hey, James, if, if somebody doesn’t know what you do, your specialty or what you went through, like what are the impactful things that you’ve discovered in the last five or 10 years that you can catch the world up on in the next 10 minutes, right? So it’s about building your, honing your skills. And if you’re going to do video, there’s an art form to it. If you’re going to communicate, there’s an art form to it. If you’re going to, you know, treat a patient or see a client, there’s an art form to it and realize what you’re really good at and what you need to get better at. And that’s, that’s where I would start. So again, it’s what’s unique and what does the world need?
JAMES CHESTER (HOST): So say somebody finds out and they’re actually like saying, all right, I’m going to charge in, I’m going to start doing what Dr. J and James just said, what if they do it and they feel discouraged because nobody’s showing up. No one’s listening and it feels like they’re just talking to the screen.
DR JAY DAVIDSON DC (GUEST): You got to start somewhere and maybe you’re not, maybe you started, but you’re not actually ready and you have to get better at what you do to get an audience. The best way to practice is to do it as if you’re doing it, right? When I started, when I started my very first radio show back in 2009 on a tiny AM Christian radio station, I wasn’t that great at it. Then six or eight months later, an opportunity arose on, you know, one of the top three radio stations in Milwaukee and I took it and I was on there for about five years. And I even jumped on even bigger radio station for a live show every Saturday, which was not the most convenient favorite thing my wife says that I chose to do for family, but one o’clock every Saturday, I did a live Q&A for an hour on health and we took live calls, right? But where I started to where I quote unquote finished in my radio career was just practice, right? We want to wait until, oh, I want to wait until I’ve perfected it. It’s like, first of all, why is perfection your goal? Once you quote unquote hit perfection, where’s what’s the only direction you can move from there? Down. And then perfection, even a goal to attain. But if you did want to get perfect, perfect, you get that by taking action and practicing and acting as if, which means do the talk, do the interview, do the event. And yeah, some of them might bomb. That’s fine. That’s feedback. Maybe it’s maybe you got to work on something. Maybe you need to work on your chosen media. Maybe it’s the people you’re interviewing, right? If I’m a host, I’m looking at people that first of all can bring amazing content. I’m also looking at people who can help spread the message. And some people that some of the all because I’ve done quite a few interviews, some at wise, you know, and a couple of hundreds and podcasts and all this stuff. What I realized is some of the most famous people were some of what I would in this just my personal opinion, some of the least intelligent people. And I was like, oh my gosh, right? Like I would have thought to be as popular as, you know, this person is like, you must be the smartest. It’s like, that’s not the case. It’s literally oftentimes action and just being a good marketer. So if you stink at marketing, like get good at marketing because the only way that you can change the world and change somebody’s life is to let them know that this exists. And if you have something good to tell or have something good to help somebody with, how dare you not share that message?
JAMES CHESTER (HOST): It brings me back to this little one liner or two liner. Hard work beats talent when talent doesn’t work hard. And showing up’s nine tons of it. And I think that that’s a big encouraging thing if people make it this far to the episode and they just heard what you said previous and what I just closed with. They would probably go start something that mattered. Actually, I read that book when I probably like 15 years ago as the guy that started Tom shoes is called start something that matters guy named Blake Mikoski. It changed my trajectory. I’m being a creator. I just wanted to start something that mattered continuously. And I think that that’s why we got to where we are today. And I can see that that’s why you’ve gotten to where you are today also. So that’s why thank you so much for being our guest today on the Chiro hustle podcast episode five hundred and eight. If people want to learn more about you or work with you or come to your event, where do we send them to?
DR JAY DAVIDSON DC (GUEST): Yes. So I don’t really work with clients or patients. I just do research and education for practitioners of cell core. So just cell core.com C E L L C O R E dot com is the best place for your practitioner. You can get a free account. We have a plethora of education behind the scenes, you know, a login that you can access to for free. So that’s where that’s where I would start and just focus on what’s impactful. Too many people are busy all the time rather than picking what’s impactful. If you just focus on impactful things, then when you look back in a year or five years, 10 years, your, your life’s going to be different and you’re going to have impacted more people’s lives because of it.
JAMES CHESTER (HOST): Well, Dr. J, that’s a close man. I appreciate you being our guest. And I’ll just tell everyone like I always do. You’re just one story away. Keep hustling. I’ll see you guys on the next episode. Appreciate you. Bye for now, Jay. See you.
JAMES CHESTER (HOST): Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
Get more Chiropractic Programs into Schools – Selina Sigafoose-Jackson DC – Chiro Hustle Podcast 507
Nov 09, 2023
Selina Sigafoose-Jackson is a 1989 graduate of Life Chiropractic College. Having grown up in a chiropractic family, she understood how crucial the philosophy of chiropractic is and knew she had to marry a chiropractor. She met Kevin Jackson on the second day of school and they married on July 2, 1988. They have two stunning daughters, Kinna and Kloé, and a son-in-law, Austin, and grandson, Haddon James Shaffer.
Selina and Kevin have been practicing together since October 1991 in York, PA. They have maintained a large high volume practice since the beginning. Wanting to enjoy being a wife, mother, and high-volume chiropractor, Selina realized the importance of expressing the chiropractic philosophy quickly, efficiently, and passionately. She believes that lay people may not remember what you said but they will remember how you said it and how it made them feel. Her goal after sharing her 12-14 minute new patient orientation is to leave them saying “WOW”.
Selina is one of the 14 founders of The League of Chiropractic Women and is on the Executive Board as Secretary/Treasurer. She has also been the Secretary/Treasurer of the International Chiropractors Association for 6 years, Vice President for 2 years, as the first female to have ever held that position, and in April 2021 first female Board President of the ICA.
TRANSCRIPT
Please pardon the poor transcript – the audio recording had some difficulties, so the transcript was not as accurate as usual.
You’ve made the Chiro Hustle.
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This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO.
Well, Let’s hustle.
Hey guys, welcome to episode 507 of the Chiro Hustle podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
So today we have the opportunity of interviewing Dr. Selena Sigafoose Jackson.
If you want to hear about how to get more Chiropractic programs into schools and legacy, stay tuned.
My dogs will roam around, but it’s better than having a bark outside the door, so.
All right, so great introduction there.
The dogs will bark, everyone.
Maybe that’s a good intro for the show, but welcome back, everybody.
This is another episode of the Chiro Hustle podcast, just really excited for today’s show.
We have Selena Sigafoose Jackson, episode 507.
We’ve broken the 500 mark.
Anybody in podcast world knows that that’s kind of a big thing.
So I’m really excited for the next 493 of these.
And you know, we’ve been doing this for five and a half years, so pretty cool.
But before we jump in, I just want everyone to know our why.
Why do we do it?
We do over here and our pre conversation before this all kicked off today on this interview,
we were talking about like medical freedom, family freedom.
I like freedom of speech too.
And that’s one of the reasons why we do this show is for the First Amendment.
We do the show because we do want to protect freedom of speech and chiropractic, medical
freedom of family freedom.
I say this time and time again, if people don’t listen to anything but the first minute
of our show, I want them to know the integrity that we do and that we stand for.
We also protect BJ Palmer Sacred Trust.
I know it’s really big in chiropractic.
If you guys don’t know what that means, go to your favorite search engine and look for
BJ Palmer’s last words, the Sacred Trust.
You’re going to learn so much more about chiropractic than you did previously.
And that’s a big part of the show is educate people.
We also support subluxation based chiropractic and intelligence and universal intelligence.
We believe that when man or woman, the physical get adjusted, it connects them to man or woman
in the spiritual.
With that being said, Dr. Selena, welcome to the show.
Thanks for having me.
Yeah, it’s a very long wind introduction, but I think that those things are the tenets
of the big Y and it’s necessary for us to have some lines in the concrete that we lay
down and say we don’t go past that.
That’s important to us and that holds our reasons to carry forward.
And I think that that’s a big spirit of chiropractic and I’m just really curious.
I’ve never really heard your story about how you got into chiropractic.
I know that you come from a chiropractic family, but I’ve never heard your perspective on what
was coming from a chiropractic family and where you are today.
So I’m sure all of our audience is going to be excited to hear this one.
Well, it reminds a unique one in that, yes, my father, chiropractor, I’m one of six kids.
So I’m actually the fourth graduated chiropractor of my siblings on the fifth child, but I’m
on the fourth to graduate to others graduated after me.
But truth is, I knew from the very beginning of life that I wasn’t much into dating in
that I didn’t think that you should just go fishing unless you wouldn’t eat the fish.
And so I went to chiropractic school to find a husband.
I needed to know that the person that I was going to spend the rest of my life with, I
didn’t have to say, no, we’re going to have our kids born at home.
No, our kids aren’t going to get vaccinated.
No, my kids are going to sleep with us.
No, our kids are going to.
I needed somebody that got that and that if we were going to have troubles, the troubles
weren’t going to start down.
They might have started up a little higher with maybe other things, but not with kids
and not with the basic core fundamental values that I really honored and respected in my
growing up years.
That was okay with me being a vegetarian and raising my children as vegetarians.
Little things like that.
So that is really the long and short of why I went to chiropractic school.
And then I met Kevin, my husband, the first day of chiropractic school or undergrad that
was four chiropractic.
And then hey, why not finish school?
I was already there.
I already had my prerequisites.
Let’s just go for it.
So that’s where that came from.
So York, Pennsylvania.
Yeah.
How long has the practice been there?
We opened in October of 91.
So this year, this October will be 32 years.
That’s not where we started.
We graduated in which Florida.
We had separate offices and forgive me, but didn’t have a pot to piss in our window throw
out of lived with my parents, couldn’t afford to feed ourselves.
And my dad had a program called the gathering where you kind of find yourself.
And unfortunately within months after he opened my office, spent a hundred and fifty grand
during his gathering with both Kevin and I both had a vision that we needed to leave
Florida and go to Pennsylvania.
I mean, literally both had the same vision.
And so we packed our bags and Pennsylvania opened in York in October of 91 and took off.
I mean, talk about any saying this ain’t working, hearing it’s not working and literally
blew the doors, literally blew the doors off the building.
Such an exciting story.
You know, I see that there’s so much power and what was it like being around that environment?
Like I know your dad put seminars on and there’s gatherings.
What was it like to grow up in that world?
Well, you know, when you don’t know anything else, it was just another day.
But truth is, I think at some point it was I was in chiropractic school.
My dad was speaking at a D.E. and I don’t remember what the message was.
But when he spoke, something moved me.
Something so deep.
I don’t sugarcoat anything, my dad could be a real asshole.
My dad was not the nicest man to my mom nor to some of my siblings.
Me and him had a fantastic relationship.
My dad was the most amazing chiropractor.
And that day is when I realized I need to separate Siggafuse the man from Siggafuse the
chiropractor.
Dad and the chiropractor have to be two different people.
And I really felt blessed to be in that family.
It wasn’t an easy growing up.
And this isn’t poor me.
It wasn’t easy.
But it made me, I can only speak for me, made me just made me.
And I’m not a great person.
I’m just saying I feel comfortable in my skin.
And I think it’s because of the growing up and the hard times that we had mentally, physically,
spiritually.
And it’s what made me want to find a man that was stable and like my dad, but a little
different.
And really the chiropractic philosophy was to the core in our family.
Everything, every decision was made through the philosophy of chiropractic.
I will say that.
As my parents aged and they started doing different things, I confronted them and I said, wait
a minute, especially my mom, was this a lie?
Were you, did you raise this on a lie?
You’re making some different choices that don’t coincide with how you raised us.
And that’s another, that’s something we can leave on the table and maybe talk about another
time.
But we lived, eat and slept and breathe, not chiropractic.
Because I don’t think the philosophy of chiropractic belongs to chiropractic solely.
We lived, eaten, breathed the principles and philosophies of life, which happens to be
what chiropractic books are.
These are life principles.
Well, you know, there’s been 500 plus interviews that we’ve done.
And I always ask people like who are some of your heroes and like, there’s a good number
of those interviews that we’ve done that people would say your dad and people that they wish
that they could meet.
I mean, people have said this stuff and some people have met your dad and they, he mentored
many of the people that I interviewed.
And some of the people’s most fond memories of seeing your dad speak.
You know, I’ve listened to what’s the ones he did, the red steer, red, red deer, and
ours of red deer.
Yeah.
Yeah.
Yeah.
And when we made our first movie chiropractic, the documentary, I actually reached out to
your mom at the time and asked her if I could be in clips of your dad in our movie.
And she, she wrote off on it and said, yes.
Yeah, I remember that.
Yeah.
I mean, it’s, I had no idea.
I was watching Billy DeMoss my first time ever, first time I ever like heard of your
dad.
I was watching this Billy DeMoss, like video, like 15 years ago.
And that guy was just so on fire for chiropractic.
And he mentioned your dad and I went and googled.
And I found, you know, the stuff.
And I think that that’s a cool thing too about the shows we’re documenting as profession.
And I call it weaving the tapestry of chiropractic together.
And it’s really cool.
And it’s, it’s, it’s an interesting story because, you know, nobody’s exempt from the
hard life.
No, no sooner or later it’s going to hit you.
If you, if you have of any character, you know, you, you, nobody begs to go down into
the trenches, but it builds character.
So today you’re with a leadership position, ICA.
What’s that been like?
It’s been an absolute extreme honor.
And I’m humbled by the position from the moment that I got elected in 10 years ago as secretary
treasure.
I knew I was filling some really big shoes.
I wasn’t, didn’t think I was able, but I also knew that there was the, there’s a universal
intelligence and all things, really giving to it.
And then I would never imagine 10 years later, I would be sitting in the president position
and being the first female president.
And I don’t take it lightly.
I do believe that my, if for no other reason that I took this position, it was to bring
calm the waters.
You know, we know that our camps are divided.
We have a very divided profession, but when our side of the profession is divided, that’s
real bad.
And so my, my mission is to, to just bring calm.
We have enough shit going on outside of our ranks.
Let’s bring calm.
Let’s bring some type of agreements.
Let’s wear, where do we draw that line in the sand, right, or in the concrete?
Where, where can we agree?
Where that line is that all of us feel comfortable to go to that point yet not beyond it.
So well, I think there’s a lot of people out there that they just want to see chiropractic
continue to win.
They want to see chiropractic continue to see more and more people.
You know, I’ve been around a lot of different events and heard a lot of speakers and done
a lot of research and study on the profession.
And I always hear that there’s never been a greater time to be a chiropractor over and
over and over.
That’s a theme.
Do you still, does that resonate in your heart today?
Is there still never a bad time to be a chiropractor?
You know, if you ask BJ, he would have said it’s never been a greater time.
They were on unchartered territory.
I will say that our time and chiropractic right now is far more effortless.
And is that because the world is waking up that COVID did us a favor and COVID brought
about the ability for the veil to be lifted from people’s eyes and they’re questioning
and we just happen to be there to maybe not have the answers but to give them hope and
to say here, let me catch you when you have.
It looks like there’s a little, the computer’s thinking over on her end.
So I’ll just go ahead and jump in.
So there she’s coming back.
All right, she’s back.
Here we are.
So, so, so I think the time that we’re in right now, if you don’t do good in chiropractic
right now, it’s on you.
It’s not chiropractic and it’s not the message.
It’s not the story.
It’s you.
You are not stepping up to the plate.
You are not saying I have a ride for service.
And I’m here to do what I am called to do.
It’s on you.
If you, I mean, honestly and truly the effortlessness of practice is insane compared to what it
once was.
Do we need to keep telling this chiropractic story and telling the chiropractic story a
hundred percent?
But when, when people flood into your office and I’m blown away every single day that we
opened at 8 30 in the morning and at eight o’clock there’s not a parking spot.
There’s not a chair in the house and people are waiting and they’ll wait an hour to be
adjusted two, three times a week.
What is that?
That’s not Siggafoo San Jackson.
It can’t be.
We’re simply humans.
So, so is this never been a time?
Yeah, that’s a slang word.
What it is is that Kevin and I have stood up and said we are here.
Give us our marching orders and we show up every day after 33 years of practice.
We show up every day when we don’t want to and we make it accessible and easy for people
to have chiropractic.
And if you can’t have a busy overflowing office, come see us number one and number two, look
at your me.
Look in the mirror.
It is not chiropractic.
I’m telling you, it’s not.
It’s you.
It’s always you.
It’s always you.
Here, I’ll tell you why it feels that way to a lot of practitioners and this might be
like a cat out of the bag, but a lot of them are in a stupid stinking debt.
And it’s really hard to have a good attitude when you think about some of the, what they’re
carrying with them into practice each day and not make an excuses.
It’s just a sober in reality that people that are out there in the trenches sometimes
have a lot overhead.
And yeah, I think that people should come and see how you guys practice because that
will give people clarity that they can go out and see as many people as they possibly
can handle on a day to day basis because the truth is more people just need to access
the chiropractic.
You know, I met this guy recently down in Houston and he’s open 16 hours a day.
Wow.
Seven days a week.
Wow.
Right.
Huge.
Wow.
Yeah, pretty courageous.
That is, it is.
And guess who’s thriving and growing and staying busier than anybody else?
Yeah.
That guy.
Yeah.
And then there’s that faction of the profession that would just say, well, that’s wrong.
You’re going to burn yourself out.
But you know, it won.
It’s a choice.
That’s his choice.
And, and, and we have no right to judge what he chooses to do.
No right.
Yeah.
The guys.
No right.
I think it’s just, I think it’s impressive that somebody would want to run a clinic around
the clock like that.
Yeah.
And, and see how that can have an impact on a community when people have access to their
chiropractic.
Yeah.
How many cases come in and be like, Oh, it was last night at nine o’clock when everybody
was closed and I didn’t have anybody to go to.
So I had to like spend the rest of my night just like this.
Yeah.
Yeah.
All the time.
Yeah.
You know, my husband Kevin will talk about a lot.
Are you so, do you have, are you, are you in practice support your lifestyle?
Is that what practice is about is to support your lifestyle or is this a chiropractic lifestyle,
you know, and, and, and again, who am I to judge?
If somebody chooses to work six hours a day, four hours a day, super D duper.
Good for you.
That’s your choice and, and you’ll attract the right people to you.
We choose not to do that.
Well, that’s the other part of the, the conversation Dr. Slain is we have people that only want
to work 24 hours a week.
I think there was a, there was a stat that said something like 50% of every chiropractor
is part time.
Well, here’s the dilemma and, and I’ll jump to one of the things that was discussed.
Here’s the dilemma.
We have a massive dilemma right now.
50% of the women of the people in chiropractic school are women.
And I know what a woman is.
A woman is a mother, a wife, a worker, maybe a homeschooler.
And there’s a capacity blocker there.
And so 50% of the people graduating are women.
Yet I see in my office every day people flooding in and the need and desire for chiropractic.
And we have a 50% of our people graduating are, are, have a bit of a capacity block, right?
So maybe they want to work all the time, but they, they have some blocking, just having
a baby and, and all that women take on.
And then let’s say the other 50% only want to work 24 hours a week.
We have a capacity.
How are we going to see the masses?
Yeah, we have a capacity issue.
And then we have less and less chiropractors graduating in comparison to the ones dying
off and retiring.
How are we going to do it?
You’ve made the Chiro Hustle.
Sit back and learn from the grace influencers in the profession on the world’s number one chiropractic podcast.
This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO.
Well, Let’s hustle.
The really cool thing about this interview is we’re all going to be together here shortly
and Las Vegas at the ICA annual convention.
And I think that’s going to be a great opportunity for Chiro Hustle to be cobranded with the ICA
and support them.
One of the things that a lot of the people that we interview talk about is support your
state association first.
Make sure you’re part of giving back to institutions like the ICA and groups like the ICA.
So there’s a lot that goes into having these conversations.
But also I think it’s really great to have Selena on here as the guest.
The pre-interview chat was just amazing.
Lots of good energy.
Lots of good narrative.
You’re just, yeah, I agree.
Selena does rock.
Hopefully she can rejoin us here shortly.
I’ll just try to keep it going until she shows up.
But yeah, I was just reminiscing with Dr. Selena.
I was like, yeah, I think the last time we saw each other was at the hotel down in Marietta.
We were both attending life vision.
And it was really great.
Got a chance to see her and Kevin checking into the hotel.
Cool stories, you know.
And Kevin introduced me to one of the hotel staff and said, hey, this is my brother.
And he said, brother from another mother.
Share with my cell phone.
All right.
We got you.
You can hear me?
Yep, we got you.
All right.
So sorry.
It’s got to be.
Yeah.
It’s a good weather.
It’s a good weather in Pennsylvania today.
I’m sure it’s called Comcast.
I was just talking about the last time I ran into you and Kevin and Kevin introduced me
to one of the people at the hotel and he said, hey, this is my brother.
And they’re like, huh?
No, he’s like brother from another mother.
Kevin.
It was quite funny.
So let’s get it back going again.
And I know that you’ve been in the profession your whole life and you’re talking about the
access and women becoming chiropractors and 50% of all chiropractors that are in school
right now are women and how I was brought up how 50% of chiropractors are part-time.
Yeah.
And there’s a threshold for that.
Right.
I think that in order to get us to the next level and get us growing instead of diminishing,
what do you see as the answer to that?
So here’s what I think.
Number one, we need to get more chiropractic programs in the country.
We need to get more, more, we just need more chiropractor programs, period.
In colleges like Life West just has a branch campus that they’re opening in Omaha, Nebraska.
We need more and more and more.
We need to get it around the country, get more people involved.
Physical therapy, I think they have 280 programs.
We need more.
Now, I think we also need the schools to go into underserved areas.
We need to have mission trips in our country.
And so students need to be able to be protected and supported in underserved areas.
And if that means that the school needs to get with the police and if people just don’t
want to go into inner cities, because that’s where people need to be pulled out.
This is who we need to serve.
We need more of a cross section of society to seek chiropractic and be chiropractic.
Then I also think what we need to do is we need to support chiropractors staying in practice.
And maybe, you know, like hospitals, they buy up family, like all the hospitals in the
areas are buying up family practices, right?
And then those medical doctors are now working for the hospital.
I’m not suggesting that.
I’m suggesting maybe schools go out across the country and support chiropractors in their
office or get groups, like whether it be the joint or whether it be some of these other
bigger groups that I don’t want to say that it would be a franchise.
Maybe it is, but buy up offices and encourage chiropractors to stay in practice, maybe not
16 hours a day.
What do you think about this, like a legacy strategy where a new grad would come out and
do a residency with a chiropractor that’s been in the game for years, and then take over
as a legacy transfer of that office.
Yes.
Yes.
That’s intelligent business to me is you find somebody that needs to know how to become
a better adjuster, needs to know how to run a business and you match make them.
Right.
The next man up opportunity, next woman up opportunity, I think that needs to be fostered
from preentry, pre-matriculation and let them know that these are the options.
And I also think what we need to do is have somebody, somebody needs to get to the Department
of Education or whomever it is and end this absurd interest on student loans.
We need to end interest on student loans, give that a grace period, make it longer, let
these kids get out and start making a buck before we start raping them.
Because that’s what it is.
We’re flat out fricking rape in our kids.
And so I think that those are ways to encourage people not just to get into school, but stay
in school and feel confident graduating.
Or we can make chiropractic school more affordable.
Oh, yeah.
Or we could send them down to Mexico to get degrees for the Mexican peso and bring it
back up here to practice.
Yeah.
Again, it falls on the Department of Education and the CCE.
But who does that?
How do we do that?
And the bureaucracy of it is staggering, it’s stymying.
So these are my ideas.
Well, those are the choke points, really, for why chiropractic isn’t flowing more abundantly.
And I think that it’s a real great conversation that we’ve had today about some of the things
that are going on and how our views are for it.
But I’m really interested in you too, like you, the practitioner.
And you as the person that we’re interviewing on a personal level, if you could sit and
talk with anybody over the history of chiropractic, or maybe even the past five years, if you
could sit and talk to anybody for an hour in chiropractic, who would it be?
Gosh, that’s a…you know, I would have to say, and I’ve been blessed to have been able
to do it, but I think now this side of life versus when I sat down and I’ve had phenomenal
conversations with Dr. Sid and Dr. Nail.
And Dr. Irene Gold.
And Dr. Reggie Gold, I’ve been blessed to sit at their feet for long period of times,
but I was young and I didn’t have what I have now.
But I think that those would be four for sure people.
You know, I have had plenty of time to talk to Irene Gold out of all four of them.
My dad, you know, have more conversations with my dad as the chiropractor, as opposed
to his daughter.
And then, you know, I would love to.
I have a niece and a nephew who are just…a niece graduated last year, my nephew just
graduated this year from the school in Barcelona.
And while they aren’t gone, I mean, I would love to just sit with them and see because
they’re in Belgium, they’re in Europe.
I don’t get the time to spend with them.
And when they’re here, it’s just so much family and so many other things we talk about.
But I think those would be a few.
Yeah, it’s such a heartfelt answer.
You know, I think that we all want to spend time with somebody that resonates and gives
us that feeling of depth.
And I never got a chance to meet Reggie.
I’ve actually had Irene on the show.
So that was a really important one.
That was actually episode 400.
I remember because I was like, I want to get somebody that’s a real shaker on 400.
And Irene agreed and I positioned her specifically to be our 400 show.
Yeah, and I never got a chance to meet Nell or Sid either.
But I have gone to my first DE.
I know that probably might not be so impressive to a lot of people.
But going to one was like a huge eye opener for me because they wore down.
They’re talking about philosophy.
They were talking about passion for chiropractic and taking care of people.
And I think that there’s some philosophy of give love and serve that still is rich in
that community.
And I think that if every chiropractor had a chance just to go like see that for one weekend
of their whole life, it might change the trajectory of how chiropractic is practiced
and how people like really like understood like the ethos behind the profession.
And I think that that’s important.
That gathering is important.
And it was only my first.
You know what DE gave a large number of people, my father, myself, many, many people because
I grew up in DE.
I was two years old at my first DE.
And what DE gave people was the ability to explode and chiropractic without having to
pay for it.
It was long before coaches.
Everybody was your coach.
Everybody was your mentor.
Everybody would give to you.
Everybody would talk to you.
It didn’t matter if it was in the middle of the night and you were struggling.
You could call any one of any one of those DE guys and they’re there for you for nothing
in return.
They were the absolute epitome of give love, serve and do for the sake of doing it and
asking zero in return.
And so, you know, that is what DE gave the profession, I think.
And I would love to see more of us getting back to that.
I’m not saying that we shouldn’t have coaches, but what I’m saying is that a lot of people
pay for things that can be gotten for free if you find the right person.
Yeah.
I always tell people to look in the obvious places.
Yeah.
Mentorship is one of those things that I think we could all benefit from a lot of and, you
know, passing a practice to the next one, like the method I think is something that our
colleagues should seriously look into.
I know we’re up on the edge of our time together today, but I am curious to know, I always like
my shirt says expect miracles.
What’s a miracle story that you’ve seen over your career that you like to share with our
audience today?
Well, I’m going to give you two on opposite spectrum.
I love these, by the way.
This is like one of my favorite parts of the show.
And I like this segment for the last is because it keeps people listening to the end of the
show.
So recently, little Avery, and I talked about Avery on my ICA videos and little Avery,
I’ll try not to cry on this one.
And it’s a strange miracle.
Little Avery came to us with absolutely unbelievable excruciating right leg pain at five years
old.
She had been for five months suffering on Motrin or ibuprofen all day long.
And no answers.
No answers except that the parents were told that she’s probably faking it.
So she came into our office and she got in some relief, but truth be told, she just wasn’t
responded to care and I referred her to a pediatric neurologist because something’s
going on.
And I think my point in this miracle is that sometimes in this case, Avery didn’t have
this miracle where she’s running through the office and she’s in no pain anymore in all
false drugs, what her family got was hope that somebody was there and wouldn’t give up on
them and just send them home to do more of the same to have that insanity.
And that in our office, and I know every office across the country would do the same.
They would take that family and they’d hear them, they’d listen and they’d honor the family.
And we weren’t getting where I knew Avery should have been and we sent her for, she’s
we’re waiting to get the MRI.
So you know, my prayer is that nothing shows up, but at the same time, there’s something
going on.
So I think that that’s a miracle that the family had an amazing chiropractic experience
in that they were given hope and they were given somebody to have a shoulder to cry on
and not push them out the door.
That’s I think a miracle that they never they don’t want to give up on Avery.
Well, that’s the power of chiropractic is it gives people acknowledgement.
Yeah, yeah, we honor them as a human being, a fellow human being.
Yeah.
And then we have multiple of these and these failure to thrive stories, multiple babies
coming in that have been given the diagnosis of failure to thrive.
And a lot of people don’t realize what that diagnosis means.
I have had a couple of young interns come in and they see the miracle and they kind of
just, oh, well, yeah, baby responded.
They don’t realize the failure to thrive means they’ve been given a diagnosis that this
baby isn’t going to make it.
And you take this baby home and you just spend whatever time and do whatever it is that
you do.
And one adjustment one adjustment on multiple diagnosis of failure to thrive is baby thrives
over and over and over without question without waiver without doubt.
And so the latest one was a baby number 10 baby in the family, you know, the 10th child
in the family as if this mother does not know what to do, right?
And the whole family is affected.
You know, this baby screams all night.
Everybody suffer.
Nobody sleep in in this one adjustment, this little one.
I think he was nine months old, somewhere around there and he weighed like birth weight,
less than nine pounds.
Now he’s just huge.
Now they live an hour from us, so we found them a chiropractor closer to him.
But I haven’t seen him, but amazing, just amazing.
And that says chiropractic knows no timeline.
It knows no distance.
People show up for it when they’re supposed to show they show up the way that they’re
supposed to and chiropractic is always going to give love and serve.
And that’s been one of the best parts about our interview today.
Dr. Selena is we got a chance to share a lot of big ideas with people.
And hopefully we connect the future chiropractic with a better message.
And I think that we’ve done a great job of at least starting the conversation today.
Yeah, and we’ll see where it takes us.
But is there anything I didn’t ask you today that you wanted to share with our audience?
Don’t be afraid to do it, you know, and practice what you do and do it well and be patient
with yourself and don’t judge the outcome.
Don’t be attached to any of the circumstances.
Just go through the 33 principles and own them as if they are your lifeblood and live
them and practice them in your own life.
Don’t try to vomit them on somebody else.
Why don’t you vomit to yourself and learn it yourself?
Yeah, I actually got an award once from life for 33 principles.
And that was pretty cool.
Wow, that is cool.
Yeah, and I think that every chiropractor should, you know, understand philosophy.
And that’s why I always love to give like the opener with a little bit of philosophy in
there, a little bit of historical language and things that people might not get day to
day.
Yeah, I think it’s really good.
And I appreciate the candidness and I appreciate the conversation.
And I think that there’s a lot for us to continue us to do.
But I think that getting chiropractic into more schools is definitely going to create
a better future and a better, better opportunity for more chiropractors.
How do we do it?
I don’t know.
I love the vision of getting mission trips domestic.
And because people need care and there’s pockets of humanity that people just need care.
There’s this group out there that’s a Christian group called convoy hope.
And they show up anywhere.
There’s a natural disaster or anywhere that tornadoes come through or floods come through
or fires come through.
And I think that if we did something similar like that for chiropractic, people would
understand the access and the professionals behind the profession to do so.
Let’s preview at the closing the event here coming up.
I know that we’re going to be at the ICA annual convention out in Las Vegas.
Do you want to talk a little bit about that before we close out?
Yeah, it’s our annual meeting and convention April 20th to 23rd at the park MGM in Vegas.
And the lineup of speakers, it’s a lot of research, but I don’t want you to feel overwhelmed
that it’s just research.
I think that it’s a great combination plus the networking of just, I keep saying what
has come to mind as BJ sprays head, heart and hands.
So you can’t use your hands unless there’s research behind it that explains why we use
our hands and why we do what we do.
And so it is our, as I said, our annual meeting.
So all of our representative assemblymen come in.
Our board is there and it’s just, I think for me, it’s a really different type of program.
It’s a very different type of program than I’m in the past, like I’m a DE kit, run around
barefoot and for a toilet paper out the window of a built more hotel in Atlanta, Georgia.
That was the thing for kids to do or a DE or at a new beginnings.
That’s another place that I call home.
So this is definitely more in the head, but bringing in the heart and hands too.
Well, I’m really excited to be out there with everybody.
A few guys are coming to the ICA event.
Sign up now.
I think that it’s a great thing to be a part of.
And one of the times when the computer glitched out, I said, hey, one of the trends I’ve seen
is when I interviewed people in chiropractic recently, they say support your state, support
an organization.
And I always suggest support the ICA.
And they say to give back to schools too.
So I think that that’s a good trend for people to follow and support people in business that
support chiropractic too.
I think that that’s right too is promote from within to do business with good people in
the chiropractic profession.
But Dr. Selena, I really appreciate you being on for episode 507.
Have a great night out there in Pennsylvania.
Thank you.
Thanks for having me.
Appreciate you.
Yeah, it’s been a lot of fun and a couple weeks then.
You will, you will.
Now, I’ll just close out telling everybody that you’re just one story way.
Keep hustling.
Thank you guys on next episode and Dr. Selena, looking forward to seeing you very, very soon.
Thanks.
Bye for now.
Bye bye.
Thanks for listening to Chiro Hustle.
Don’t forget to subscribe and check back next week to continue hustling.
All of Us are Better Than One of Us in Chiropractic with Kathy Weidner – Chiro Hustle Podcast 506
Nov 06, 2023
Kathy Weidner, better known professionally as Kathy Mills Chang, is a Colorado girl, residing there with her husband and two beloved basset hounds, Homer and Daisy Mae. Kathy started as a CA in 1983 and is celebrating her 40th anniversary of serving the chiropractic profession in 2023.
Kathy is known as one of Chiropractic’s premiere Medicare, compliance, billing, and documentation experts. Now a Certified Medical Compliance Specialist (MCS-P), a Certified Professional Chiropractic Coder (CCPC), and Certified Professional Compliance Officer (CPCO), Kathy’s super-power is that she makes these difficult subjects simple, easy to understand, and, most importantly, easy to implement.
In 2007, Kathy founded KMC University, the profession’s go-to for training and resources on Medicare, documentation & coding, practice finances, compliance, and business essentials. The KMC University Library houses the broadest and deepest compendium of training and tools available in one place, online for easy access. Her team of 21 includes the most certified specialists under one roof in the profession. You can find out more about KMC University at kmcuniversity {dot} com.
TRANSCRIPT
JAMES CHESTER (HOST): You’ve made the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one Chiro Project podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling.
This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Well, let’s hustle.
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 506 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Kathy Weidner. And if you want to hear a story about how all of us are better than one of us, stay tuned. Welcome back. This is another episode of the Chiro Hustle Podcast. I’m really excited for this one. We have Kathy Weidner coming on today. Great, great resource for Chiropractic. We just had a chance to have a little off-camera conversation about her background. I know that this is going to be full of value. And aren’t anybody watching this? You should probably take your pin out right now and sharpen it, your pencil or whatever you need to do. But take some notes today because this is going to be full of value and information. But before we get into episode 506 of the Chiro Hustle Podcast, I’m going to let you guys know the big why. Why do we do what we do over here? Well, first and foremost, First Amendment is important to us. And freedom of speech is absolutely important to us. So our show protects freedom of speech. Our show also believes in family health, freedom and medical freedom. So we host a great variety of people that are talking about things like this. And we also believe in protecting BJ Palmer Sacred Trust. If you guys don’t know what that means, go to your favorite search engine right now and look for BJ Palmer’s last words, BJ Palmer Sacred Trust. You’re going to know a whole lot more about Chiro Practic than you did before you did that. And then we also believe in subluxation based Chiropractic. I know it’s kind of crazy that we have to say that in today’s era, but we do. And then we believe in inate intelligence and universal intelligence that when man or woman the physical gets adjusted, it connects them to man or woman the spiritual. And with that being said, Kathy, welcome to the show.
KATHY WEIDNER (GUEST): Thank you so much for having me. I’m excited.
JAMES CHESTER (HOST): I am more than excited because you’ve been a part of this profession for 40 years.
KATHY WEIDNER (GUEST): Yes. Indeed. And some may know me rather than Kathy Weidner instead as Kathy Mills Chang, but same person, same person, same old bitty. That’s right.
JAMES CHESTER (HOST): And 40 years of going through the Chiro Practic science philosophy and art. What are some of your takeaways?
KATHY WEIDNER (GUEST): Well I started in 1983 with a chiropractor that was a Sherman grad. And actually didn’t graduate from Sherman because that was back when there was a challenge. You had to go somewhere else to graduate or something. But I learned about Chiro Practic from some of the most basic tenets. Every new patient had to attend what they called the lecture at that time. And the room would be just stoked full of people. Often I had to babysit because they would bring their kids and we’d go in the other room and do that in those old days. And took me to Parker, I’m looking at my plaque from Parker right now above my head, January of 1984. So within my first year I was at Parker learning basic principles. And from that time I became a devotee and interested in everything Jim P. Sigafus had to say. And he at those days would teach how many days it took for skin cells to regenerate and heart cells and all of these things. And as a young CA I could literally quote every one of those things as I helped to educate my patients and my doctor’s patients. And what’s interesting to me is now all these years later and sort of the winding road that I’ve taken through the business side of Chiroractic so much away from the clinical side. The changes that have happened to us are in most everybody’s opinion, we’ll see, either just really, really good or really, really bad. And I find myself a centrist, very much a centrist. I think that the biggest changes I’ve seen around regulations and the things that apply. I love working with the most philosophically based chiropractors because what that does for me is it reminds me of my roots and it tells me that if you can be that congruent in your philosophy and your clinical practice, you have the ability to be that congruent in your business. And so there’s some of my favorite people to work with.
JAMES CHESTER (HOST): Well I love the conversation because, you know, philosophy is something that carries on this profession and it’s the thing that makes it so unique. You know, I studied on how to become patented like 20 years ago. Yeah. And you had to be unique, non-obvious and novel. And I believe that chiropractic embodies a lot of that because of the philosophy, because of the techniques, because of the history. And not only that, the future also. Like I, I, common times, say over the past couple of years that like, if it wasn’t for chiropractic in the health world of freedom of health, we would be checkmate. It’d be medical tyranny. But it’s because of the chiropractic profession that the walls haven’t fallen in on the medical freedoms of our country. And I believe that the chiropractic profession has been the one thing that stood up the longest for, you know, medical freedom and freedom of choice when it comes to our health. And you know, I was actually on a walk this morning and I don’t mean to bring government up very frequently and the things I do, but I wrote this while I was walking. And it says, when will the government admit that chiropractic has been the answer all along? And I think that it’s really honest. And I think that that’s what we need to do is turn back to an honest approach of taking care of families, of the individual taking care of themselves, of, you know, these tenants like you talked about, these early tenants that you learned going to Parker, when will it become en vogue and popularized for people to actually understand the chiropractic philosophy and understand the chiropractic lifestyle and that the adjustment isn’t about chasing pain.
KATHY WEIDNER (GUEST): Yeah, it’s up to our doctors, isn’t it, to help educate them and people like you. I think that the experience of patient education has gone by the wayside very much. And part of it does bleed over into my world a little bit because the doctors that are still so incredibly connected to third party reimbursement versus more cash based practice or don’t have a good blend of the two are the ones that feel like they have to hustle and hustle and see as many people as they can to collect their $23, which has affected their ability to properly educate. Bill Esteb is one of my best friends and mentors and has been for years where mastermind partners, we don’t live far from one another. And I think that he is, I’m sure he’s been someone that you’ve paid attention to as well. He has the clearest message, I think, in the things that he does and talks about, about how important that patient education is. Because long ago I heard John D. Martini speak, also amazing speaker, who said, you know, we don’t do our patient education or the lecture, whatever you may do in your practice, so much for the person listening to it to really get it as much as we’re teaching them how to tell others about chiropractic. And I think that we’ve kind of lost that art a little bit.
JAMES CHESTER (HOST): You know, I love Bill, I actually spoke with him, my first big gig I ever did was over in Europe. And they had me there in 2016 to speak at this event called the Chiropractic Matters Conference. And we were the only two non-chiropractors that were invited to speak there. And I mean, it changed my trajectory of where I am today, because I had a chance to speak over at the McTimity School, I had a chance to speak at the Engel European Chiropractic College down in Burnmouth. And it really solidified some ideas to me about how global this profession is too, and how vast this profession is and how we all need to protect the sacred trust, how we all need to do those talks. You know, when I worked in a clinic, a lot of people listen to our show, they know that I worked in a clinic for almost six years as a CBP traction tech. And the doc that I worked with, if nobody signed up for our patient education talk, the staff had to sit through it.
KATHY WEIDNER (GUEST): That’s great.
JAMES CHESTER (HOST): So we are incentivized to like actually sign up people to come to that class. Yeah. Otherwise, I mean, we had to come anyways. But we like the doc would still give the talk to the staff. Good for them. Yeah. So I think that what you’re saying is really important when it comes to like the messaging behind chiropractic and Demartini taught me one thing. He told me this one quote that I’ll never forget, but it’s maximum evolution happens at the borders of chaos and order.
KATHY WEIDNER (GUEST): Oh, that’s a great quote.
JAMES CHESTER (HOST): And I think about that a lot. And I think about why chiropractic is where it is today is because that is maximum evolution. And chiropractic has mass maximally evolved into what it is today. And that’s give love serve, but it’s also business. And I think that that’s where you’ve come in to play a lot with the profession is understanding the business fundamentals of the profession.
KATHY WEIDNER (GUEST): Yes, that’s really where our sweet spot is.
JAMES CHESTER (HOST): Yes. So marketing business. There are some advice strategies, ideas that you would give to somebody that’s fresh out, been in practice three to five years. People that really need something to put into their toolkit.
KATHY WEIDNER (GUEST): Well, it’s interesting. You know, during this 40th year journey, there have been a number of interviews and different things magazine articles. And I find myself very much gravitating toward this topic because if my passion is the colleges, and trying to make sure that we can fix the subluxation that is that, because what’s happening is they’re not out properly prepared. And you know, we are not, you know, the medical profession where they’re going to go straight into a hospital or they’re going to do something like that. And either they’re cannibalized by a doctor that’s already doing everything wrong and then they think that’s right, or they don’t know what to do. And so the pieces of advice that I like to do when I speak at the colleges is to talk about, you know, it’s unreasonable to think that you could ask another friend how to do something that is that complicated. You would never do that with your taxes or with your license or anything like that. Don’t do it with your business. And understand when the right time is to hire a professional for whatever that is for a 30 minute consultation or for actually helping you. And that’s a very strong message because right now on the average, two people a week call us and say, you know, literally, I can’t make this up this morning. I had a consultation with the doctor telling me he’s been in practice 26 years and did not know it was that he couldn’t opt out of Medicare as a chiropractor. And I’m dumbfounded when I hear these things either you haven’t been to any seminar where you’ve paid attention, you haven’t been to the right seminars, some things going on that you didn’t know that when you came out of school, you go, well, it’s different back then that wasn’t the rule. It was the rule. It’s just that they care about it more now. And so that’s probably the number one thing that I would tell a student is get the right information from the right people. It’s unreasonable to call around and ask three people until you get the answer you’re looking for it. You’re messing with all of that energy and effort you’ve put into your education and the money that you’ve spent. It’s not hard. It is not hard to be in business today. You just have a few things you have to deal with and deal with them properly.
JAMES CHESTER (HOST): Yeah, I think that those are some really important things to discuss. So I’m just going to ask you, where do we need to send these people to, like, resources? And I was once told that some of the things you just said there is to pay the most one time and cry once rather than always trying to get a deal or taking cheap advice or not doing it the right way because it’s going to cost you more the second, third, fourth time. So if you do anything out of sequence, for my coach, he says if you do anything out of sequence, you have to go back and do it over anyways. So I think that there’s a lot to say about what I’m going to ask you next is what are the resources? Where do we send people for this type of help?
KATHY WEIDNER (GUEST): Well, let me say this by saying a story. So I spoke last weekend in Mississippi to 130 some folks in the room and somebody came up to me on the break and said, I think you’re great and I finally understand this thing, but I have to tell you, I called Medicare and they told me the opposite of what you’re just told me. And that kind of thing frosted me to no end because they probably sat in on a Medicare webinar who chiropractic is the square peg certainly in their world. And unfortunately, it is the worst place to go to get information about what you should be doing in chiropractic. And I’m not here to promote myself, but I need to tell you, we are the largest company in the profession with 350 years experience in the profession. We have the largest team of certified specialists doing what we do in compliance, Medicare billing, coding, documentation, we do audit defense. We really are the people. We are a team. We’re not a one man show. We’re not a one woman show. And when we don’t know an answer, we know how to find the answer. And if there isn’t an answer, our certifications allow you to give, allow us to give you the best information that we can. There are a lot of good people out there. And unfortunately, there are a lot of people that have no idea what they’re doing who try to advise in this space. I think you have to be willing to make an investment to your point, pay once and get it right. I mean, our library is $99 a month. It’s the largest compendium of training anywhere in the profession. The colleges use it because there’s nothing like it. And it’s training that’s available anytime. There’s one on one. There’s consultations. We can do whatever. So get a professional. If it’s us, great. We’d love to help you. But if it’s us, if it’s not us, get somebody, ask their credentials. And when somebody tells you something, ask for their reference.
JAMES CHESTER (HOST): Yeah. You know, that’s a big part of our show is we are a depository, a resource. People listen to our show a lot. And I constantly get messages from people asking me like, how do I do this? How do I do that? Or do I go for this? Can you help me find an associate? Can you help me sell my practice? Yes. I’m barrage of contact. What do I do for this type of marketing? What if I want to do screening? What if I want to do ads? Like who do I trust in this marketplace? And I got so frustrated at the end of it. I’m like, I’m just going to start my own.
KATHY WEIDNER (GUEST): That’s a great way to do it. And screenings are such a red flag in most cases because things are given away free when they can’t be or shouldn’t be or all of these things. And you know, that falls under the umbrella of compliance. Compliant marketing is a big piece of our library because there are options of things that you can certainly do that make you not on the radar. And depending on whether somebody is participating in any type of insurance, personal injury, whatever, the rules are different. Whether you’re literally all cash based turning away Medicare, you can do this set of things. If you’re in this category, you can’t do this set of things. And so it really is a topic that we’re always sad when we see somebody who’s done something and then they’ve gotten in trouble and come to us.
JAMES CHESTER (HOST): You’ve made it to Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast.
This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Well, let’s hustle.
Yeah, that’s honestly, I’ve been supporting the state associations big time. The past couple of months this new year started, I had a campaign to help as many state associations as I can. Great. And a big part of that is because most of the time when people come into the state association need and become a member, it’s when they’re actually done something that they need help with and they’re not a member already. So I always urge people to support their state associations because those dollars and your connection with that group are the reason why you can still practice if there’s an infraction that happens because they’re the ones that are going to support you in your license to make sure that you can be a solvent practitioner and that you’re not going to have a big issue. So I think that if anybody does watch this and they do watch this, they will get a chance to understand that you should become a member of your state association for the reasons that Kathy just said.
KATHY WEIDNER (GUEST): But I think I do have to push back a little bit on that and nobody is a bigger supporter of the Chiro Congress and state associations than I am. But the states are not able to have the quality of people, they can’t afford that because the doctors don’t join. So they are so valuable for looking out for global things in your state, your licensure, when the sunset comes up, all of those kinds of things. But I mean, there’s a reason why many states use us because they don’t have the person on staff who can answer it. And so I’m a thousand percent in agreement. You should, your first adjustment of the month, that fee should go towards your state association membership. Pick a national association or somebody doing something big that’s important to the profession. Do your other donations. By the time you’re done with your first hour, the first day of the month, you have now paid your insurance that you need to pay and then the rest of that money is yours. But you’ve got to pay your dues first. You have to.
JAMES CHESTER (HOST): And here’s the best thing. I’d recommend everybody put this on auto debit and just have it to where you don’t have to go and do it. Just have it set up on auto pilots where it just like pulls and then you just know that you’re taking care of all the business.
KATHY WEIDNER (GUEST): And can put your head on the pillow. We literally just in this, we just did a whole review, had a person come in and do a deep dive on our company. And part of it was from a strategic point of view, they talked to a bunch of our clients. And one of the things that she told me as the doctor said, I am a member of KMC University because I want to be able to put my head on my pillow at night and sleep soundly. And I think that whoever you find, that’s what everyone of you deserve.
JAMES CHESTER (HOST): So I know that we have a deeper question set today, but I would like to have you back on some time to talk just specifically about compliancy with marketing. Love to. And compliancy within new patients. Yes. And strategic like truth for people to follow to where they they can put their head on their pillow at night.
KATHY WEIDNER (GUEST): Yeah, that’s a good feeling.
JAMES CHESTER (HOST): It is. So global community. I know we talked earlier. I’m hyper focused on chiropractors and their local communities and what they’re doing to stay connected. But you have a global brand and it’s it doesn’t have like a hyper focus to a local like market. So what are you doing to stay connected and to add value to the chiropractor profession globally?
KATHY WEIDNER (GUEST): Well, in in fairness, my market is not much past the US because we do really focus very heavily on the regulatory side of things, the third party world, state regulations, things of that nature. I think that we have the largest compendium of CA training anywhere. So we have Canadian people and other people that come in and partake of some of that, especially our clinical training. Our our triple CA certification is second to none. And what I find for me is that I was taught very early on by a chiropractor I worked for that if you give with your left hand, your right hand will never be left wanting. And so I always strive and one of our core values of our business is to give more than we get. So we do a tremendous amount of education on Facebook in our Facebook group. We do a tremendous amount of education that is provided to through a chronicles that we do once a quarter, all new payer updates and things like that to really for the whole United States and anything that we have on our radar, we try to help as well. So I think from that aspect, we are serving spoken in all 50 states. We have clients in all 50 states. So we really are able to know the rules and the laws of all of those states and any doctor from any of those states could work with us. We do support their state associations. We do a lot of free training for them. They can charge. We provide a speaker. We have a whole HIPAA training that we do for one state that send their people to our website and the state receives the financing for that. So that’s really the way that we stay connected. There was a time when I was teaching 40 seminars a year because so many people were asking me to come and speak and speak at their conventions and things. So I feel really connected and in a lot of ways to those states.
JAMES CHESTER (HOST): Yeah, it’s an honor to get to know you on this format and for you to come on and be a guest with us on Chiro Hustle. I think that you have a powerhouse full of knowledge over there and we’re in the same state. I’ll likely be over in the Denver market from time to time. So I’ll shoot you a message and see if we can get a little one-on-one time together.
KATHY WEIDNER (GUEST): I’d love it.
JAMES CHESTER (HOST): But let’s talk about some of the people that have helped transition you in becoming who you are today. Who are some of your heroes and mentors that have helped form you into who you are?
KATHY WEIDNER (GUEST): Well I think profession wise I certainly would speak to what I learned from Jim Sigafus early on. And what I learned in those early days, the first chiropractor I ever worked for was named John Connors and he owned natural life centers in Arizona where I started my career. Arlen Forr, the inventor of the activator, saw me early on speaking in those days in Arizona and brought me on to teach his national CA seminar. He saw something in me that nobody else did and I don’t know that I’d be where I am today without that. Dr. Ed Weathersby in Arizona, another big hero of mine who we adopted our son and I didn’t know what I was going to do and he needed somebody to come work whatever hours I needed to but please just fix my situation and that provided a space for me to be able to be a mom and a worker which was amazing. You know I had an opportunity to work at the ACA and there were some amazing leaders there that do things behind the scenes that chiropractors have no idea. Even if they’re not a member of the ACA they’re protecting things that they do. I know there’s a political conversation around that but the non-political pieces of things that those leaders do, the profession will never even know about. And then I’d say Mark Santa who hired me with Breakthrough Coaching when I moved back to Colorado and again I was the first non-chiropractor to be a coach in his program and then he gave me wings when I needed them to form my own company. We are still very close friends today and no animosity, the fact that we have some sort of competition really, not really because we don’t do what they do but these are people that I was able to sort of use as stair steps as I proceeded through my career and on the career side it’s absolutely been that. No question.
JAMES CHESTER (HOST): Well there’s a famously said quote from chiropractic as we stand on the shoulders of giants. And I think that everything you said there couldn’t be more true as we do stand on the shoulders of giants. And it takes me back to this thing I wrote while I was walking this afternoon is when will the government admit that chiropractic has been the answer all along? And I think that it goes back to you know you said I don’t want to politicize this but there’s some truth in what you said is we’re all in this to help the chiropractic profession move along. And one of the things you said earlier was all of us are better than one of us. And I really believe that I think that all of us are better than one of us and there’s no competition. It’s a blue ocean out there. And marketing for people that don’t know this terminology is a blue ocean is there’s almost no competition out there. And a red ocean means that the water is bloody and it’s competitive. So a blue ocean means that we have like forever in a day that we can like make initiative with chiropractic and make a change for the better of the future of the profession. So I’m all for unity through diversity and that we all do something a little bit different but it doesn’t mean that it’s not chiropractic.
KATHY WEIDNER (GUEST): Well and you know what everybody isn’t everyone’s cup of tea like I can tell you that I can be someone that people don’t necessarily resonate with and maybe some people resonate more with a man. I know that I went through a period of time the last few years being open and honest with you where I was ready to throw in the towel because I was just sick to death of and I was a crab ass at certain ones of these meetings I can promise you there were people that were like well you were snippy and the reason why I think like this was the crux for me is I had a person calling right into our help desk. They said I’ve got about $3,500 in claims with this payer they’re not paying them and they’re telling me it’s because I’m not using the right modifier what’s the right modifier. Well our help desk includes you know email and phone help but if we have to look at something there’s a very small nominal $39 charge we get with the specialist they get 20 minutes with the specialist we help solve the problem. And the girl went call this back we said this is what you’d need to do because we need to see it she called back and said I’m so sorry my doctor won’t pay the $39 but can I pay you directly because I really need to get this solved. Literally $3,500 waiting to be paid that we did solve in probably two minutes and you’ve heard that joke before about the plumber that you know charge so much for the ranch and so much for his time because you have to know which button to push and we know what button to push but when I that doctor who wouldn’t spend $39 to get the help they started coming in droves for some reason and I became very jaded and very frustrated and you know I’m sure that I wasn’t pleasant sometimes and so I think I’ve referred to other colleagues of mine who do what we do because it might be a better fit and I would hope that they would do the same thing because we’re not always everybody’s cup of tea.
JAMES CHESTER (HOST): Yeah you know the big takeaway there is it takes it reminds me of the old shoemaker parable where there’s the shoemakers kids don’t or they have holes in their shoes and it kind of reminds me of the same way that some offices or some practitioners go about making sure that their eyes are dotted and their tees are crossed is some two years ago I called it the pay to play here like you have to pay to play doesn’t matter what it is and I think that the more that you you pay for the resources and for the connections and it just speeds
KATHY WEIDNER (GUEST): up your career especially when it’s not that expensive and you know there is an entitlement I think that has been pervasive in the profession of a long long long time not recently and that we deserve to you know we were put upon with our reimbursement so we should just band together and help each other which is fine except if you give each other the wrong answer then you’re all going to go down the tubes together so don’t do that don’t do that so
JAMES CHESTER (HOST): I think you teed it up for a closing question is 20 years from now you’ve been here 40 where
KATHY WEIDNER (GUEST): do you see the profession headed well I was interviewed for an article for my 40th anniversary and I closed it in a way that I think probably some in the profession won’t appreciate but I feel very strongly that the biggest affront to the profession right now is the requirement that chiropractors can’t opt out of Medicare and so consequently a very large percentage are doing it wrong and illegally and it’s a matter of time before something’s going to happen so I think the thing that we could push toward right now as a profession that would make the biggest difference down the road is the realization that people will pay for what they value but you still have to play by the rules so do the minimal things you have to do to be enrolled in Medicare 10,000 people a day are aging into Medicare and eventually that means your patient base is going to age into Medicare and if you’re not enrolled in part B you just can’t take care of them anymore and that’s ridiculous so we have to put our effort and energy into getting something done about that clean it up behave properly and then I think in 20 years we’re going to see ourselves the doctors that really want to be metapractors and doing more things that are more medical related we’ll get a chance to do that and I think the profession will come back to very much cash based chiropractic I worked in a practice where there was a box on the wall and I still can’t believe they did that but they did and people put money in there and the doctors did very well I’m not advocating for that but there is a way to make it affordable and to get chiropractic to as many people as they can and if we do what we need to do the next five to ten years in 20 years I think every chiropractor will not have to take a second job stocking shelves at night because that breaks my friggin heart.
JAMES CHESTER (HOST): Yeah there’s a lot to be said there and a lot of unpacking to do but the passion is true and it’s been a great conversation with you today. At this juncture is there anything I didn’t ask you that you like to share with your audience?
KATHY WEIDNER (GUEST): I don’t think so. I’m delighted to have the opportunity to talk to you. I think being non chiropractors we come at this profession a little differently but I can tell you that chiropractic saved my life I used to take hands full of pills for my asthma and when I became a chiropractic patient the same day I became a chiropractic CA my life changed forever and part of what I do I do because I feel like that’s my debt to the profession.
JAMES CHESTER (HOST): Wow well Kathy it’s a true honor to have you on here I look forward to our friendship with you all for the last meeting in 2023 and into the future together. Your gem I really appreciate the integrity and the work that you do and the messages that you shared with your audience today and your episode 506.
KATHY WEIDNER (GUEST): Awesome that’s a great number.
JAMES CHESTER (HOST): Congratulations. Thank you. Well I’m going to close out by telling everyone you’re just one story away. Keep hustling I’ll see you guys on the next episode. Thanks Kathy. Thank you so much.
Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
Be the Best You to Provide the Best Chiropractic Service – Bo Mullen DC – Chiro Hustle Podcast 505
Nov 02, 2023
I am 35 years old, married to my wife Jamie who is also a chiropractor and I have 2 kids (Max 10, Mason 7). I grew up in WA state and went to Palmer Davenport. My wife and I graduated in 2015 after having our first son in school we came home and had our second just after graduation.
We moved to Gig Harbor, WA in 2016 and started Harbor Life Chiropractic. Currently, we have a family-based practice and my wife specializes in pediatrics and pre and post-natal care. We are looking to expand to another location this year as well.
In our personal time, we are involved with our church often. My favorite new thing there is that I am now leading the middle and high school youth groups. We plan to utilize this blessing of leading kids through some tough years and plan to make a nonprofit that is centered around community clean up and eventual community fields and/or youth center construction.
We are always trying to stay in the present moment while being aware of where God is trying to take us.
TRANSCRIPT
SPEAKER_02: You’ve made the Chiro Hustle.
JAMES CHESTER (HOST): Sit back and learn from the greatest influencers in the profession on the world’s number one ChiroProject podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and give us a 5-star rating on iTunes and to continue hustling.
This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, ChiroHealth USA, ChiroMoguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Well, let’s hustle.
LUKE MILLETT (PRODUCER): Hey guys, welcome to episode 505 of the Chiro Hustle podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Bo Mullen. And if you want to hear the story about how to be the best you to provide the best service, stay tuned. Welcome back. This is another episode of the Chiro Hustle podcast. I am beyond pumped for having Bo Mullen on. I think it’s going to be lots of great information, but we just had a 42-minute conversation before this episode started. So I was just really thankful to have the opportunity to light the microphone up, and now we got this episode rolling. So this is episode 503. I actually let him know a lot of the big why. Why do we do what we do over here at Chiro Hustle? Where did I come from, in a way? But this episode’s about him. But before we jump into this episode about Dr. Bo Mullen, I’m just going to let you guys know the why and the ethos behind Chiro Hustle. And it’s to support the chiropractic profession, but first of all, we do support freedom of speech. I’m sure everybody’s seen over the past couple of years how that’s a concern, just for all people. But specifically in Chiropractic, there’s people out there always trying to chip away at the language in a lexicon and the history of this profession. So what we do is preserve that. We do also believe in family health freedom and medical freedom. Those are big things. Dr. Bo had an issue over the past couple of years where they had some people that weren’t happy with his guidelines and how he wanted to run his own business. So those things are, as they say, essential or non-essential, well, it’s essential to stand up for what you believe in. And family freedom and medical freedom are things that are, you know, I’ll die on the hill for that. Yes. And then as we go, we’ll get a bit more philosophical on our opener. So we do protect the sacred trust. If you don’t know what that is, go do a search on your favorite search engine for BJ Palmer’s sacred trust. It’s his last words. You’re going to learn so much about chiropractic. If you didn’t ever know about the sacred trust, figure out how to protect it yourself. And then we do support subluxation-based chiropractic and intelligence and universal intelligence. We believe that when man or woman, the physical gets adjusted, it connects them to man or woman, the spiritual. And with that being said, Dr. Bo Mullen, welcome to the show.
DR BO MULLEN DC (GUEST): Thanks, buddy. I’m very excited to be here. I kind of got lost in our conversation and realized that we hadn’t even started yet or didn’t realize. So super pumped, man. This is cool.
JAMES CHESTER (HOST): Yeah. Yeah. Yeah. Yeah. You know, it’s one of those things that chiropractic is such a profound thing that if you meet somebody and you dial in with the right frequency to that person, you could talk about it for endless hours. Yes. And I think that we were on that. And I know and it’s good though, it’s good because I feel like you got a chance to fill your tank and I got a chance to fill my tank. And the question set that we roll through is going to be a lot more fun now.
DR BO MULLEN DC (GUEST): Cool. Yeah, man. It was good. It’s again, like you said, it’s nice to chat with someone that speaks the lingo, so to
JAMES CHESTER (HOST): speak. Yeah. So you went to Palmer. Tell me about your early experience going to Palmer.
DR BO MULLEN DC (GUEST): Yeah. So my wife and I, we were living in Redmond, Washington, had a couple of really good jobs right out of undergrad. And even though things were good, it was like, this isn’t where we want to stay. We always, I always knew I wanted to go to school again for chiropractic. And so we cut our lease short in December and we just moved to Davenport. We didn’t visit. We didn’t, I’d never been to anywhere between Montana and like Florida, like literally most of the country had never been there. But I just knew I was like, if I’m going, I want to go to where it all started. I love standing somewhere where something significant happened and kind of just like, what if I was there? Right? And so we pulled up to Davenport, Iowa 10:30 at night on a January winter snowiness. And we pull up to this duplex that we rented via Craigslist. And it was not what they showed us. I’ll put it that way. And I turn around and my wife’s crying and we have our stuff in a moving truck. We got our dog and our cat and like, we spent one night there and left and got our money back and we’re homeless for like a day and found a house. So the start was really like, huh, did we do the right thing? But we settled in, we found our place. Our moving truck was 32 days late. So we lived off like a frying pan from Walmart in our suitcases for a month and an air mattress. But man, it’s so cool now to think about how it started. But Palmer was great. We had a baby, my wife and I both went through Palmer at the same time. She had our first baby the day after our first year ended finals were Thursday. She had him Friday. A teammate of mine on the rugby team, his wife was watching their daughter while he was in school and watched her son for five bucks an hour, which was like a godsend and they became our best friends and like their family would invite us to Christmas stuff because they were drivable. So it was perfect. It was like our Midwest family. So Palmer’s crazy, played rugby there. You know, having a kid, having to, we both had jobs. We both went to school. But I just think that it was like, you know, again, you’re in a storm and like, oh, why me? Why me versus what should I do? God, what should I do? And I think I look back then and now sometimes things seem crazy and busy and I’m just like, this is nothing compared to being in school with jobs in the kid. So it was a fun time, but it was wild. It was, it was not everybody’s normal chiropractic school experience being married with a newborn. But I think it pushed me to do as much as I could. At least at that point in my life, I think I pushed myself pretty far. I probably could have done more, but it was a lot of time.
JAMES CHESTER (HOST): How did you decide that you wanted to be a chiropractor? Because I think that that’s like a fundamental of our show. People talk about like, how do they like were inspired to become a chiropractor? And I know in your bio, you talk a little bit about when you’re a family member. So that’s a chiropractor.
DR BO MULLEN DC (GUEST): Yep. So my uncle went to Palmer, Davenport, graduated in 1974. You know, got to sit in front of Clarence Gonstead in real life and learn from him. So it was pretty cool. And I just, I always remember like, whether it was a vacation they went on or their house was different or they were happy or, you know, like there was just something different about Uncle Lou and, you know, everybody’s got their faults. I’m not going to say he was a saint because nobody is, but he was always just, it was just different than the other three siblings. And not that they’re bad, but he lived differently. And I loved getting adjusted when I went to call it in high school. Like people said they’d never been to a chiropractor and that just was like, I didn’t know that people didn’t go. So that’s kind of how we grew up. Very chiropractor bubble went to school, thought I wanted to be an orthopedic surgeon for a little while, shadowed some surgeons in undergrad that was actually really fun. But I was at a Seahawks game right after undergrad and my buddy Brandon, who his uncle and mine were actually business partners for a long time as Docs. I was dying. I was on crutches because I broke my ankle and he adjusted me on the back of the truck. And it was just awesome. And I was like, Oh, thanks man. That’s great. And we’re driving home that night and I looked to my wife and I said, I don’t want to have to do a residency where they tell me and I don’t want to have to be in an OR to use my skills. Like, I want to help people all the flipping time. Like I loved what happened to me today. And the next day we cut the lease and planned our move. And that like, so it was always there. But then that moment I just knew. And then I, you know, even going through school, like it was good and I knew chiropractic was awesome. But it wasn’t until a few years into practice that I really kind of, about the time I found Kairos, it really kind of ignited me like I’d never been before. And like the last three, four years, man, it just been different. And I didn’t have that huge aha moment. Like some people do. I wasn’t hurt and chiropractic didn’t, you know, restore help restore me. But it was that adjustment and it was finding Kairos. Those two influential moments have turned me into what I am now, I would say.
JAMES CHESTER (HOST): So I think that there’s a lot to be said about the Kairos training culture. Share some sentiments that you have about being a part of that culture. Yeah. And how it’s helping support chiropractic across the board.
DR BO MULLEN DC (GUEST): Yeah. I think first of all, for me personally, we met Brett because he actually did a couple months of business consulting with us and helped us systemize some things and really aligned our practice with who we were. And I mean, numbers went up like over 20% in the first few months. And we didn’t, I didn’t feel like we changed a lot. It was the so’s. That’s what caught my attention was like, hey, I was looking forward to this video call every week because I just got so much from this guy. And then we stayed connected after it became friends and I attended a couple training camps and a seminar. Jamie and I got to speak at one of his winter immersions. Met Daniel D. Piazza there. He’s a great guy. I don’t know if you’ve heard his stuff, but anyway, I just, it really shook me that this group of people was like this instant family and you could see that they were family, but then you also didn’t feel like you had to do anything to be in. They were just like, oh, let’s open the circle, right? Come on in. And I just had never felt a group that I could be open and vulnerable with right away and feel heard and seen kind of like I’d never really been. I have some of the best friends in the world and I can honestly say that at some Kairos events like I have been heard and seen more than I have ever been. And I think there’s just this love and this passion for health and healing and well-being and being the best you to be the best service, you know, giver service, servant heart. And so for me personally, it was incredible to be in a group that I could be in full expression and authentic me mode and be just a hundred percent loved and not judged. You know that quote from Walt Whitman be curious, not judgmental from Ted Lasso when he was playing darts. I thought that was pretty cool, but in terms of the actual what it’s doing for the profession, I think that it’s doing that experience that I had for many different people obviously, but I think it’s just showing that this united front though we’re all different and we’re all from this place and that place and we like this kind of adjustment. We like that. We’re trained the same way with the same core principles to treat the individual and connect with them. And then I love their shirt one of them. It says connection over correction. And there’s just not a lot of people speaking about connecting with human beings anymore versus how to get the most adjustments and how to get the most new patients. And this is the best technique for the best result. Sometimes the best result is sitting down with someone and letting them speak before you even touch them and actually hearing them and letting them know that they’re okay with you. And so I think for me, what it’s going to do is it’s going to show that you can do that and also be extremely successful in business and have a lot of people that have your back. When you feel like you’re alone in that world, you’re never going to be with that group.
JAMES CHESTER (HOST): So you gave some good lead-ins there for me. One of my mentors, Dr. Ed Osburn, who started the Chiropractor Philanthropist podcast to train me how to be a podcaster. I use a chiropractor, but he’d always say that we’re more alike than we are different. And I always resonated with me. And I grew up playing soccer, played soccer for 22 years. And there’s a saying with a Liverpool, I believe, that says you’ll never walk alone. And that resonates with me too. And there’s these certain things, this acknowledgment of having people around you that see you, they acknowledge you, they hear you, they make you feel valuable. It changes the conversation. It changes how you walk out of that room. And I think that that’s what I’ve experienced with being around the group that are part of the Kairos training culture is. It is unity of diversity, but it also teaches people how to work together and to get their methods right to where they are artists of chiropractic. And I think that if you look at the triune, science, philosophy, and art, like we need more artistry of the adjustment more than ever. Like I talked to Kairos all time, but we’re looking for like a second set of hands. And they come out of school or they’re three years out or they’re five years out and they’re all nicked up and like they don’t know how to find a home and deliver the goods because they’re not cultured in the art of chiropractic. And they’re not teaching it at schools, man.
DR BO MULLEN DC (GUEST): Oh, man. No, no, no, it’s, I think that was probably why I switched so hard or had that switch flip for me was that, yeah, I took nine trimesters of philosophy at Palmer, but a lot of it is a history lesson, right? Which is good. But it did. It unlocked a level of artistry and philosophy and it takes you away from the nuts and bolts and the scientificness and the numbers of a business. And it kind of lets you just, like you said, be an artist for a minute and not think and just be. And I think that’s to unlock that as invaluable.
JAMES CHESTER (HOST): Well history is important, but studying philosophy of the greats, the Martin Luther King, Jr., studying the philosophy of that, studying the philosophy of Gandhi, studying the philosophy of Mother Teresa, studying the philosophy of artists like Picasso and Van Gogh. Like that’s philosophy that I believe also people need to have a foundation in so they can understand like what it means to have a soul mission, what it means to do bigger work than yourself. Yeah. I mean, I think that that’s a big part of chiropractic I’ve got to know too is it’s a give love serve. You have to give love and serve, but you also have to be able to make a business out of it. So I think that that was really cool that you shared that you’re actually a part of a training program that actually taught you better business principles.
DR BO MULLEN DC (GUEST): Oh, yeah. And now 100%. And like for example, working with Brett is probably one of the only reasons I feel confident now that I’m launching like consulting for chiropractors this year. And I got a client that’s starting in June. I’m super pumped as I’ve always wanted to do it. But experiencing it from the consumer end and getting a really good product from someone who just wanted me to do better. And that was it, you know, and not getting into the price because it really wasn’t that expensive. You could have charged a lot more based on what others are. And so it’s just, it’s authentic. And yeah, it is, it’s, it’s both. It’s artistry business and holy like some of these guys that teach their, the science and this guy, Dr. Jordan Bonham in North Carolina, he’s one of their facilitators. And he is truly a nerd and he’ll say that himself. But like he pulls stuff from back here where you’re like, I don’t even remember my phone number from a kid. And you just heard that out from like three pages of a book. So they’re backing it up to it’s not just all, you know, hugging and feeling good. It’s, it’s info packed.
JAMES CHESTER (HOST): Yeah, I think it’s important. I think I’ve had Jordan on the show is good guy. So let’s talk marketing for a little bit. I love marketing. Because I told you I like have done crazy amounts of events and so much to like help get people into chiropractic clinics. So what do you like about marketing? What don’t you like about marketing? What can we improve upon with marketing?
DR BO MULLEN DC (GUEST): Yeah, I think for me, I enjoy marketing. I think what I’m not good at personally is honestly just scheduling it out or remembering to do it on a consistent basis. In the past, I have not been attracted to screenings. But I also like, I think I just put my perception or my experience with some screenings onto me doing one. You know, like I quit drinking in December and I realized I used to drink a lot because it brought kind of the real me out. Like it made me feel comfortable. I don’t need that anymore. Like I’m not that guy. And so I just threw it out. And I think that way about live events and screenings this year, that’s what I really want to push in our town is in person stuff connecting. Like you said, if you meet one guy, you meet one guy because it was the guy you’re supposed to meet. So I think as a chiropractor, being in person is massively important because when they come in and they’ve already spoken to you or some of your staff and they recognize them, it’s not their first time in your office anymore. Like mentally, they’re not a guest anymore. They’re a member. And so I think that’s huge. And I’ve really been into, again, I’ve been falling off, but just honestly stories on social media and giving that behind the scenes type look. I love the Brunson, like give them a new vehicle, state what they’re probably thinking is their objection, solve it, form and tell them where you’re at and boom, you’re out, right? So it’s like, I think being more present in where those people are, which to me is a lot of in their phones and walking around events in town. And marketing’s always been kind of like a, oh yeah, marketing thought because we’re super lucky to have a lot of new patients. And so that’s something I’m always curious about too, because I feel like someone could come in and really rip our marketing up in a good way and humble me a little bit to get me going more.
JAMES CHESTER (HOST): Yeah, I think it’s just one of those, for lack of a better word sobering things. We find out what, you know, I used to write for this newspaper called Quasity Times. You’re probably familiar with it. Oh yeah. Yeah. So where as I got out of college, I was a sports journalist and there was this guy that played for the Quad City Mallards. And he said, they asked him how he made like the All-Star team. And he said, I took my greatest weakness and made it my strength. And he’s like, I took all my off season and all I did is focused on the one thing that I was the worst at. And he said, I came back the next year and that’s how I made the All-Star team. I’ll never forget it. And I think that if everybody kind of had that type of idea to support their mission and vision, if they took something like they didn’t like to do something or it wasn’t something that they enjoyed, but they knew that was the missing part of their game. If they focused a couple months on that thing, they’d be surprised how the outcome would change. And I think the thing that you were telling me earlier is having the right coach and having the right mentor. A lot of times people fly blind. They don’t have anybody see in their blind spots form. And the next thing you know, they crash.
DR BO MULLEN DC (GUEST): It’s incredible. It’s incredible what you don’t see in your own world. When someone’s like, do you want me to like take that thorn out for you? Like that might help, right? Yeah. But yeah, man, you’re right. You got it and you don’t know what you don’t know.
SPEAKER_02: You’ve made it to Chiro Hustle.
JAMES CHESTER (HOST): Sit back and learn from the greatest influencers in the profession on the world’s number one Chiropractic podcast.
This episode is sponsored by Transact Card, Align Life, NeuroInfinity, Imaging Services, ChiroHealth USA, ChiroMoguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, Life Chiropractic College West, Pro Hockey Chiros, Pro Baseball Chiros, and the IFCO. Well, let’s hustle.
Well, let’s go back to you a little bit because I know you got a couple of kids and your wife’s a chiropractor and chiropractors think they’re outside playing. They’re good. And chiropractors are always like, from my lens, they’re some of the most fit and healthy people out there and their pillows, their pillows are their community. They’re not eating GMOs. They’re not putting shots into their kids. They’re farmed to table people. But what are you doing specifically to take care of you and your family to make sure you guys are staying healthy and not having, as they say, sick days?
DR BO MULLEN DC (GUEST): Right. Well, I will say, I do believe we live a pretty healthy life. At the same time, when the kids get off the bus from school on Friday, there’s this little market downtown called Finhomes. It’s right on the water and we say Finhomes Friday and they can get a nice cream bar and a soda. And so it’s like, yes, there’s times where we do some treats, right? But it is. It’s a reward type of thing. Like, we’ve got to earn Finhomes Fridays, right? Because it’s special to eat that way. But for the most part, I think my wife and I kind of have a mirrored schedule where one of us usually has an open morning to get the kids to school and kind of be alone in the house to get some chores done or do something like this or read or whatever, work out. And so that’s been super helpful not working at the same time all the time. Like I don’t know how we thought things would get done, but they weren’t. So that’s really cool to come home to when you have four people in a house all the time and you come home for three hours and there’s nobody in it, you can get everything you want done in the entire world. But what’s been super cool lately is we have a couple service trades in town with gyms. So we have access to facilities, which we use, but we built a home gym during COVID. Our gyms stayed open, but honestly, it was like, it was just easier to have some stuff at home just in case. So we had got the same way, right. And so my son who just turned 10, the great golfer, like I genuinely believe he’s better than me already. One of his first tournament last year is just honestly a little stud and he started playing baseball last year and he’s very lean like his mom, built like her just skinny and strong and he wants to play football and he wants to play baseball and hit farther. So I said, okay, this is what you need to deadlift and you’re going to do it how I say and when you have to go down and wait and technique, you’re going to listen to me. And I gave him some things and for three, four weeks now, man, he’s got his weekly alarm set on his iPad like not the night before, but for the week. Each day is different. He wakes up, we go down, we’re tracking his weights and he’s shaking me to wake up. Hey, dad, come on, we got to work out. That’s cool. Dude, it’s incredible. Like I still struggle to live this way and it’s just cool. He’s got a different mentality and I’m not saying he’s Kobe or Michael, but just how they had to do it. He just has to. He has to do it.
JAMES CHESTER (HOST): I might ask him to mentor me.
DR BO MULLEN DC (GUEST): Honestly, like so that’s been cool because I’m me up.
JAMES CHESTER (HOST): I buy the ice creams on Friday.
DR BO MULLEN DC (GUEST): Yeah, no good. Yeah. I know if it wasn’t for him, I probably wouldn’t work out as much either. But it’s always been important to Jamie and I that even if they weren’t working out with us that we would go tell them, this is what we’re doing. You’re income hangout, turn the TV on, hang out with us, but we wanted them to see us doing it together. But also that this is important. Like a lot of people will joke, oh, I need to get back to the gym. And I want them to see us do it. One of the scariest things, humbling things I ever heard was you tell your kids they can be whatever they want someday they’re going to look at you and say, why aren’t you doing that, dad? And I don’t ever want to have them ask me that question. I want them to see me present with them, but pushing. Right. And so the kids is a huge motivator. We try to go on a lot of walks, you know, a sacrifice to work out to go on a bike ride with them or, you know, let them ride their scooters and take the dogs out. They’re getting a little old now. So we usually leave the dogs at home at the time. But we just try to move, man. I really, we can all get sucked into screens. But we, if the sun’s out, especially in Washington, we’re outside until it’s dark as much as we can be.
JAMES CHESTER (HOST): That’s cool, man. Well, I appreciate the family sentiment. Yeah. It sounds like you got yourself a future star in your hands. Yeah.
DR BO MULLEN DC (GUEST): I told them not to forget about dad if he gets a big paycheck someday.
JAMES CHESTER (HOST): Send all the team in to get adjusted, kid.
DR BO MULLEN DC (GUEST): Yeah. You need to give me money. Just give me your friends. Yeah.
JAMES CHESTER (HOST): So, so let’s, let’s future pace a little bit in this profession that we both love. Where’s it headed? What do you see happening? I know that you gave me this, this lengthy like message that you see it going, but share with our audience where your head space is around the future of this profession.
DR BO MULLEN DC (GUEST): Yeah. I think chiropractic has the potential to be incredibly united. Like we talked about unity through diversity, right? And it doesn’t mean we all have to do it the same way, but we do all, I think when you really get down to it, we might say it different, but we just want people to be better. And we would love that if they could do it without any intervention besides facilitating innate intelligence and healing. Because really, that’s all the adjustment does is facilitate, right? We don’t fix anything. And so I’ve seen it struggle. You know, recently we had a lot of the schools pushing for, I don’t even know how to put it different allopathic like methods to be introduced or taught or removing words that really our profession is built on. So I think we’ve seen plenty of fighting and infighting, but I also think that if you look at the hecticness of the medical world lately, like it really is not a lot about a chiropractic office, right? It’s drugs and systems and hospitals overflowing and massive corporations not treating people. And it’s the antithesis of you walking to a chiropractic office and most likely hopefully you are the attention point you are looked at, you are heard, you are seen, you are treated with actual hands on treatment, which a lot of times your surgeon won’t even touch you sometimes till he cuts on you. And so not to be down on surgeons, I’ve had a few that have really helped me. But I think I would love to see it be the most united healthcare profession in the world in the sense that we are just constantly here for this ebbing and flowing with a consistent standard that doesn’t need to waver through all the stuff, right? You can come back to the core of health, which is right here. I don’t know how we see that because of the differences we do. I think that’s the challenges. Does a Thompson-Gonstid, Chi-Rut, like does it all do the same thing, right? Like we talked about. So yeah, I don’t know if I can tell where it’s going, but my hope and my dream that’s plausible is that we start coming more and more together to provide normalcy in some form of healthcare.
JAMES CHESTER (HOST): Well, it’s a strong answer and I just want people to know that our listening is you get choices. That’s what medical freedom is. That’s what family health freedom is. And I do believe that chiropractic plays a special role in that position for people to have a choice. And I do think I’ll say I’ve said this to quite a few people, not maybe on the record, but I feel like medical tyranny would be upon us if it wasn’t for the chiropractic profession. I feel like the medical establishment has pretty much played chess with all parts of the profession. Now, like you said, they’re removing languaging and philosophy from school. So they’re castrating chiropractic from within the schools. Yes, very much. And they’re watering it down and selling it out and they’re retiring professors early and they’re changing like the way that chiropractic is taught and delivered. So we do need to protect the sacred trust back to the opener again. You know, there’s reasons I say the things that I say because these questions that I ask, they’re fundamentally supported by the belief systems and the ethos that we carry forth with. So when you talk about a more unified profession, yeah, I think that if we don’t unify, unify it long term, there will be checkmate and there will be medical tyranny. So chiropractors have to get together and support each other rather than pointing out the differences. They need to say, well, if we don’t become more unified, if we don’t lobby harder, if we don’t stick up for our rights to practice. And you know, big part of this is I’ll tell people a lot of time, man, is you got to support the state associations, because those are the people that support your licensing. And unfortunately, that’s a game we all have to play. So I’m doing everything I can to support the executive directors of every state association right now.
DR BO MULLEN DC (GUEST): Yeah, go ahead. Go ahead.
JAMES CHESTER (HOST): I was just speaking at the Palmetto Chiropractic State Association. And you know, I think that they were asking me like, well, what would be like the one thing the ad campaign for chiropractic? And I was like chiropractic gets better people better faster. And that’s the truth. Yeah. And they’re like, well, that’s more symptom based. And I’m like, well, people understand that. Sorry. Right. So we do have to meet them where they’re at and get better fast with chiropractic. And I think that it’s a really catchy thing for people to pay attention to. And if we really wanted to understand how all chiropractic works, like it gets people better faster.
LUKE MILLETT (PRODUCER): Yeah.
DR BO MULLEN DC (GUEST): Yeah. Yeah. The state association here played a little role and with our fine and getting that drop down and everything. And yeah, I think you’re right. You got to again, you don’t have to agree with every single thing, but we got to support what’s supporting us, right?
JAMES CHESTER (HOST): And you know, I’ve talked to many executive directors and I’m just being clear. Like a lot of times they’ll tell me how somebody becomes a member. It’s because the something happens to them and prevents them from moving forward with practice. And then that’s their impetus to looking for how can I get involved with the state association? Yep. Well, I think that that’s the big thing is people just have to pay their dues. They have to support that. Those organizations, whether they like it or not, and then they have to support a larger organization like the ICA. They have to support organizations that support the future of chiropractic. And I think that that’s really important. I agree. So transition. I know we’re getting towards the edge of our time together. We’ve been on a call for quite some time, but I am curious, like, who are some of your heroes? Who’s helped inspire you to become the practitioner that you are? And then the second part of that question is if you could spend an hour with anybody within or without the profession or outside the profession, who would that be?
DR BO MULLEN DC (GUEST): Yeah. That’s good questions. I think, you know, heroes to me have always been like less of a big name, more of like a relationship to me. Ankeloo. Or like, yeah, you know, you look at, I think my grandfather kind of wrote that in the, would I spend an hour with and it’d be him? And he was a prisoner of war in World War II. And just like the happiest human being that I’ve ever met. But yet like the hardest crosses dude, you know, like, he just showed like you knew that you were in his love, man, because he was just different with you. And just for somebody like that to be just beaten down, man, like I can’t even imagine what he went through. And we never really talked about it except for one day he shared some stuff, but he just showed me that like, man, the middle of something can be tough, but like, you never know what God’s working on the other end of that. Because while you’re head down in the mud, he’s building something over here for you that you had to learn how to do over here to maintain or to handle, right? So just an example, not with always words, but just action. He’s a guy, you know, I’d go and I knew his nap times and I could go ride my bike down and sit with him. And I knew I had to be out by a certain time so he could go do his stuff. But we just had such a cool relationship. And I think he taught me how to speak like a man, how to look somebody in the eye, how to shake their hand and how to have manners, but how to be loving. And that man, that is my hero for sure. If I could go back, not pick him. I think I think Mabel Palmer, man, I just, I don’t know enough about her personally, which is probably the draw to her. But to think about what she was a part of and to be the first of so many things and to be part of the first of so many women’s things in chiropractic and to live with a guy like BJ Palmer for that long, like, we all want to meet him. Let’s meet the lady that like dealt with him. You know what I mean? So I just think she would have such an insight that we haven’t really heard based on what we’ve learned in history and what’s been written down by authors and things like that.
JAMES CHESTER (HOST): Well you know, and historical like reference, like she was the one that put together the AMP books when chiropractic should go into school at Palmer PCS, Palmer School of Chiropractic. She was the one that put the anatomy and physiology curriculum together. So she was actually she was teaching people about the functionality of the human body. You know, and I think I think that that’s fascinating. And a buddy of mine named Todd Waters out of Michigan, he wrote a book about Mabel Palmer’s life. Cool. So if you want to learn more about Mabel Palmer, go check out Todd Waters book. I think it might be called Finding Mabel. Okay. It could be something that you could follow up your expert secrets book with a chiropractic book on Mabel Palmer. And as soon as I read your like questions that you sent to me, then the answers that you sent to me as like, I’m going to plant this seed.
DR BO MULLEN DC (GUEST): Yeah, that’s cool. I just wrote it down. I’ll order it today.
JAMES CHESTER (HOST): Yeah. And then we finish up. I have a couple more questions, but we finish up and one of the things I really love to give people hope. I mean, we can sell hope all day, but when you hear about like the miracles that happen in chiropractic offices, that’s one of the things that like really, it makes me fall in love every time after time of doing this show, which gives me the glory of going on is the miracles. And I know that you shared, you know, a story with me about a little toddler. So just share with us that miracle story. And then I’ll ask you one final question and we’ll close out.
DR BO MULLEN DC (GUEST): Yeah, man. I had to think because we’ve had some really cool, cool moments, but I think the biggest impact, not just on the patient, but to the family, like that exponential leap that you see this love and healing go out to was this little baby came in. I think he was right about three months old and this family’s coming in and the baby’s screaming in the car seat picks up the baby, kind of rocks him go. It does the like, okay, just need his mom and they get in and the mom like my new mom’s looked tired. I get it. I have a bit of a new mom, but I’ve been a new parent, you know, I’ve seen it, but there’s just this look of like helped me, right? Like desperate desperation and come to find out that if the baby’s laying down on a crib or on the crib in the car seat, tummy time on the couch, cushy, doesn’t matter. If the baby’s laying flat, it’s screaming unless it’s held. So the mom’s been sleeping like trying to be in like a recliner like this. I mean, it’s terrible. They can’t get a babysitter. They can’t even go to the grocery store to get them done anything together outside of their home and they’ve never done anything without this baby because it’s screaming when it’s not being held like this. On top of that, the baby’s puking like not spit up, but vomiting, projectile every time it eats, boom, losing losing all its food. It’s losing weight, which is not a good thing for a baby. Right? Failure to thrive is a very big deal. And so the pediatrician says, okay, you need to try basically Prilosec and prescribes them heartburn medication to try to keep the stomach closed. As apparently God forgot to put Prilosec in that baby before it was born. So innately it was missing it. That’s not true. That’s a joke. So I’m following you. Yeah. Yeah. I just in case anybody was wondering, I don’t feel it. So anyway, that doesn’t work. And then the next suggestion is, well, there’s something wrong with your breast milk. So you need to try formula. And then they went through, I think four, maybe five formulas by the time they come and nothing’s changing, nothing’s working. And my wife’s explaining what they’re going to do and why some things could be happening. And birth is extremely traumatic and we forget that. And there’s a lot of, you know, she’s going through everything and she’s teaching them. And I really think it was three days a week for like less than three weeks. It was the seventh or eighth visit and they come in and they’re like crying their eyes out telling us how amazing it is. And this baby sleeps and he just drove here and he slept in the car ride and they went on a date to get coffee where the mom watched the baby and they’re just like, like you can’t, I can’t even explain the joy that we felt. And to see that like, you know, I’m going to downplay it, but nudging a couple of the spots on this baby, checking a couple of things. And just facilitating a little bit more function. It didn’t make the baby stop spitting up. It changed a family. You know, and then they were confident to have more kids, right? So like they were even going into can we even have more kids? If this is how it’s going to be at three months into their first one. And so to see a family be impacted and now to see that family running a local business, helping with mental health in our area and crushing it, like what would they be doing if they didn’t have the time to go do that? And how many people wouldn’t have gotten the mental health that they needed? It’s that’s what’s big about this. It’s it’s the far we never know how far reaching something we do. Say or think might do, right? Like I know I just paraphrase that a little wrong, but it’s so true that like your influence is not that human being. Your influence is their life and their life is involved with everything around them. And that to me is the number one, like I knew right away that’s the story I wanted to tell.
JAMES CHESTER (HOST): So very, very powerful. You know, that’s that’s why I do this thing, man. It’s because I get a chance to make that bond with you. And I’ve had a chance to make that bond with almost 1200 chiropractors. And I call it weaving the tapestry of the profession and documenting it because I think that we have to weave stories together. One of my good friends Roberto Monica will always tell me is, Hey, James, you know, if we don’t tell them the truth about chiropractic, someone will make up on us about us. He’s he’s from Brazil. Yeah, that’s pretty good. And I think that, you know, when we think about like the profession, we have to continuously tell the story. And my first chiropractic seminar ever went to is called mile high chiropractic weekend and Denver. And I went to number one, I’ve been every single one of them. That’s awesome. And it’s my chiropractic family, you know, that’s my family. I’ve been a part of that family for a long time. And the first one I saw this guy named Joe Borrio, he went up on stage and he said, tell the story, tell the story, tell the story. And I’ve just never stopped ever since that day. I’ve never stopped telling the story. And your story today impacted me. And I hope it impacts other people that will listen to us in the future. And I got two more questions. Yeah. If you’re the last chiropractor on planet earth, whether profession survive.
DR BO MULLEN DC (GUEST): Oh, yes, yes, it would. I know I got a seven year old that’s coming up in the ranks. I got at least one. And we’ve sent two front desk employees to chiropractic school now. Well, I didn’t send them, but they went after working with us. So yes, I think I would. I’d grow it.
JAMES CHESTER (HOST): And then the last question is, is there anything I didn’t ask you today that you’d like to show out their audience before we call it a night?
DR BO MULLEN DC (GUEST): Oh, man. I’m sure I’ll think of something perfect right when we hang up. But I think one thing I tell a lot of people that come into our office, because we get a lot of people that come as their last resort versus their first option, which is how it should be first. But they’re in there when they’re in there. And I say, you know what? One of my favorite things to say or that I heard was the best time to planet trees 20 years ago and the second best time is today. And there’s nothing else we can do other than take this gift of today and kick its ass in the best way. Like, that’s the only thing that’s what’s really changed me lately is like, I got so excited for a vacation with my kids and my family. And then I was like, I got a pretty sweet work schedule. Like it’s not that bad. Why can’t I get this excited at home? Like every day sweet, you know what I mean? Compared to where I’ve been, especially. And so that’s my thing is like, wake up tomorrow and just know that like, you just got gifted, man. But it wasn’t just supposed to happen that you woke up. You were gifted this wake up and just plant the tree, man.
JAMES CHESTER (HOST): Well, my hope is we planted a tree with you today. Yeah, man. I think so. That you’re ready to go out there and kick some more ass because of this interview.
DR BO MULLEN DC (GUEST): I love it. No, I had a great time. I really appreciate you taking the time. I’m glad it worked. And I’ll go figure out what the heck my kids are getting into and go from there.
JAMES CHESTER (HOST): Well, I’ll close out with everybody. And I’ll tell everyone out that it listens to our show. You’re just one story way. Keep hustling. I’ll see you guys on the next episode. Thanks a lot, Bo. Thank you, man. I appreciate you.
DR BO MULLEN DC (GUEST): For sure.
JAMES CHESTER (HOST): Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
Teach Them to Improve Their Life with Chiropractic – Dr Kyle Garbart DC – Chiro Hustle Podcast 504
Oct 30, 2023
Kyle started his career as a Navy Corpsman during Desert Shield and he provided both medical and survival training for Navy pilots. Also, he supported several missions as a rescue diver/survival swimmer. After leaving the military he started receiving chiropractic care to help recover from a back injury that he received while in the military. He has worked in the medical field for over 20 years in Cardiac Cath Labs helping patients recover from heart attacks. Realizing that true healing comes from the body, he quit his job as an IT consultant in Manhattan to pursue his passion for helping people. That is why he wants to serve you by being your top notch chiropractor.
TRANSCRIPT
JAMES CHESTER (HOST): You made the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s Number One Chiropractic Podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and to give us a 5-star rating on iTunes to continue hustling. This episode is sponsored by Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, The Influencer Authority Podcast Training, Mango Voice, Life Chiropractic College West, and M-Sculpt. Let’s Hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to Episode 504 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Kyle Garbart. And if you want to hear the story about teaching people how to improve their life with chiropractic, stay tuned. Welcome back. This is another episode of the Chiro Hustle Podcast. It’s 504. Kyle Garbart coming in from, I think it’s Spartanburg, right?
DR KYLE GARBART DC (GUEST): Yes, there is Spartanburg in South Carolina.
JAMES CHESTER (HOST): Yeah. Yeah, so really excited for this conversation. We met each other at Dean and Jen DePice’s group TLC. And that group is on fire if you guys are looking for a great coaching group to be a part of and a great community to be a part of, reach out to Jen or Dean. Be a really good fit for most chiropractors. But yeah, I’m just really excited for this episode. I think we’re going to have a fun conversation about chiropractic. But before we get into it, I’m just going to let people know the ethos and the why behind what we do over here at Chiro Hustle. First Amendment is important to us. So we definitely have protected freedom of speech with our show. And that’s really important in the chiropractic profession across the board. We have to preserve the lexicon and we had to preserve the languaging of chiropractic from now until the end of the world. So, you know, I think some of these things that we talk about today have a fundamental within chiropractic. And one of my friends, Roberto Monaco, always tell me, Dr. Kyle, is if we don’t tell people the truth about chiropractic, someone else will make up on about us. And not only that, they’ll start taking parts of chiropractic and intruding to their practice of whatever they’re doing. It doesn’t matter if it’s Pilates to medical doctors. They’ll take the chiropractic philosophy and make it their own. So we have to own it. At that point, we do protect BJ Palmer Sacred Trust. We think that that’s really vital to the future of chiropractic and that we have to continuously honor the chiropractic message. So if you guys don’t know what that means, go to your favorite search engine and look for BJ Palmer’s last words or BJ Palmer Sacred Trust. And you’ll know more about chiropractic than you did before you listen to this interview. And we’re wind back. We do believe in family health, freedom and medical freedom. That’s a big part of why we support chiropractic because of what it offers to the chiropractic profession, what it offers to the people out there that are seeking answers for their health. So we do believe that chiropractors are the doctors of the future and the present. And there’s a lot to be said, but we do support subluxation based chiropractic. Once again, if you don’t know the terminology, there’s a reason for it. Go and search for a subluxation based chiropractor in your area today. And then lastly, we believe in innate intelligence and universal intelligence. We believe that when man or woman, the physical get adjusted, it connects them to man or woman, the spiritual. And that’s a lot of stuff there. But that’s our intro. And I just want to welcome Dr. Kyle to the show. Thanks, Jim.
DR KYLE GARBART DC (GUEST): I appreciate being here.
JAMES CHESTER (HOST): Yeah. I mean, the introduction kind of says it all about chiropractic, but there’s a reason for you to be in the chiropractor. And this is a good chance for you to share your story with friends, family, colleagues, patients, anybody that might know Dr. Kyle. But they might not remember your story. You may have never told them your story, but how did you get into chiropractic?
DR KYLE GARBART DC (GUEST): So it was with me in the beginning, I was in the Navy for seven years. I was a Navy corpsman. So I was always based in traditional medicine. And I was also a rescue diver and a survival swimmer while I was there. While I was in the military, I did hurt my back. I took a bad fall and wanted to seek help. So the military was like, okay, you need to have some surgery on it. And I didn’t want to have surgery because I’ve never heard of anybody just having one back surgery before. And so I was looking for other things to do. And so I came across chiropractic. And so I went to a chiropractor and he was like, yeah, I can help you. And so I went back to the military and said, hey, this is what I’m going to do. They said that you would not be able to walk within 10 to about five to 10 years. That was 22 years ago. I’m still walking. I run three miles every other day. I work out as much as I can. And so as you see, the chiropractic field helped me tremendously. And when the time was right in my life, I was like, hey, I want to do this. And unfortunately that time was when I was like in my 40s. And so that just shows you that chiropractic care and becoming a chiropractor is not just really young at heart is for anybody who has the desire and the passion to make people better.
JAMES CHESTER (HOST): Yeah, I think that that’s a big takeaway there for people is chiropractic is a fit for people at any point in their careers. And it is cool to see some people that come into chiropractic as a non traditional plan. And they go into becoming a successful chiropractor and have lots of years of success. So that’s really cool. And you’re in year one, man. I think that makes you unique right now. So what are you doing? Like, you know, marketing stuff and what are you doing to like actually like get your business busy?
DR KYLE GARBART DC (GUEST): Well, it started out from, I mean, this was a plan that my wife and I had back going when I was a quarter 2 student intern. We knew we were going to open a business. We knew we were going to be based here in Spartanburg. And so we really started formulating a plan there. Then when I was in 14th quarter, or when I was in 10th quarter, let me just go back. We actually purchased our building. So we were already planning our business while I was a student. So we started getting all the nuts and bolts going for that. And then when I was in 14th quarter, getting ready to graduate, I mean, I was at home making flyers, making handouts, making, you know, invitations, I probably made about 750 invitations. And that whole two weeks before we opened our doors. So it’d been the beginning of last April before we opened the doors, I went around like the good old fashioned way. I put my book bag on my back full of flyers and I went and handed out every single one of those flyers to every single business that I was around my office. And everybody else all walking in the street, I handed them a flyer and introduced myself as Dr. Kyle. I was a new chiropractor in the area looking for the scene. Just read the information. If you’re interested, come by and say hi. And that’s all I would do. And I would drop off flyers, business cards. Every time I went and ate dinner somewhere or ate lunch somewhere, I left a business card with the check. So I did really opening. I did it the old fashioned way is, you know, basically, you know, boots on the ground. And then started getting into, we’re big on social media. So we’re on TikTok, we’re on Instagram, we’re on Facebook. So basically anything that we can do that we find interesting to promote chiropractic, we’re out there trying to do it.
JAMES CHESTER (HOST): Yeah, I think it’s really encouraging, you know, some of the things that you say there is like the old school strategies of door knocking and shaking hands. I think there’s a lot to be said about that. And, you know, I think that the chiropractic profession specifically has to go do those grassroots style growth, you know, practice growth styles because, you know, you’re not getting direct referrals, like a big box medicine store or big box medicine, you know, hospital or a big, a small box, you know, medical facility. But you know, I think it’s really encouraging because you do have to go out there and let people know who you are and how you can help them and have to be enthusiastic about it. Because I think that that’s a huge, that that’s a huge part to building that no like and trust within the chiropractic practices. I changed it. That’s Napoleon Hill, no like and trust. But I always say no love and trust. It’s important to be known, loved and trusted. And I think that that people see that when you go out there and you do door knocking and you go out there and you go and you build your practice from the ground up.
DR KYLE GARBART DC (GUEST): And the key to it that I really want everybody to know and I’ve learned this from you and I listen to you speak is like you said, you have the I can’t remember exactly where you put it, but the no no gene. And so that’s a point that is, you know, it doesn’t matter if somebody tells you not. And when I first started, that was the biggest lesson that I had to learn was if someone tells you no, don’t get your feelings hurt, but it’s just an opportunity for somebody else to come in. Or when a patient doesn’t come into the office or misses their appointment, it just leaves an opportunity for two more patients to come in. And that’s one of the biggest lessons that I had to learn when I first opened. And here you say, when I listened to you talk that time, was like, wow, that’s really cool. I need that gene.
JAMES CHESTER (HOST): Yeah, it’s the no rejection gene.
DR KYLE GARBART DC (GUEST): That’s what it is.
JAMES CHESTER (HOST): Yeah. Yeah, because a lot of times when people tell you know, they’re actually telling themselves no. And that’s something that you just have to like nurture people through is until they know that you can help them, they’re always going to tell themselves no, because it’s this old like neighbors, cousins, brothers, uncles thing is like chiropractors can’t help you, they actually do XYZ, you know, and nobody really knows until they go and like take that first step to go see if they can get help from the chiropractic clinic. So I think that you have to just understand the prospect and you have to put yourself in their shoes. And a lot of times when people are saying, Oh, I can’t get healthy, they have this limiting belief system. And that’s, that’s where chiropractic like with you, surgical console, you know, and you’re like, no, I’m not doing that. I’m going to go this other route. So a lot of people just don’t know that chiropractic is chiropractic is the thing that can help them, you know, recover from whatever they’re dealing with. And it’s not treating anything. It just takes the pressure off of the nervous system, allowing the body to do it. It does naturally. And that’s self regulate and self heal.
DR KYLE GARBART DC (GUEST): Yeah, that’s one of the key things I always tell my, tell my patients, there’s like, Oh, am I going to be better now? And I’m like, I wish I had the answer for you. I said, all I know is that I put the nervous system back and I let the body do its thing is that what the body was created to do the bodies that a marvelous invention. And there’s nothing that we can do to control it. We just help it to heal. And that’s what I love about chiropractic.
JAMES CHESTER (HOST): Yeah. The old school philosophy is the body needs nothing extra in it simply needs no interference. The chiropractor checks into texts and corrects that vertebral subluxation, adjust it back in place and you never know what kind of miracles going to happen. Exactly. You know, I worked in the clinic for six years, Dr. Kyle. And a lot of times somebody would come in with like, radiculopathy. And it was like, visit seven or whatever. When we do a re exam, we’d ask him like, Hey, do you remember why you originally came in here? And sometimes we’d get these head scratches. Like people wouldn’t even remember their initial complaint or their initial symptoms when they came in. And then they would say stuff like, and by the way, I’m sleeping better. By the way, whatever XYZ fill in the blank, it’s improved. And I think that a lot of times it’s the attitude of people. Oh, when you’re not dealing with something that’s constantly like a monkey on your back or a pain in the back, you’re able to start concentrating on quality of life.
DR KYLE GARBART DC (GUEST): And I had a guy come in, he came in with a walker and I knew the family because I used to work with his wife when I was an IT consultant. And she just didn’t really believe in chiropractic, but he came and he was like, I just can’t walk. I need some relief. So I work with him for probably about eight weeks or so. And now he still comes and sees me, but he’s no longer in a walker. He went from a walker to a cane to where he’s walking up right without a problem. And during that transition, his wife started seeing the changes and she started coming and being patient because she was like, you’re doing this for my husband. What could you do for me? And I was like, it’s not what I can do for you. It’s what your body can do for you. I said, I’m just a vessel.
JAMES CHESTER (HOST): Well, it’s just like back in the day, you know, they’d always say nine tenths of it’s showing up. Exactly. Well, it’s still true. Like nine tenths of you like getting an improvement with anything. You just got to show up. Exactly. And I think that that’s a big takeaway for people that are listening is just keep showing up. And whether it’s being a friend, whether it’s being the chiropractor, whether it’s being the patient, just keep showing up. And you know, I think that that’s an encouraging part of all this is you can’t make somebody do something like when I worked in the clinic just for instance, the doc would always say, we care more about these people’s health than they do. One hundred percent. And we have to be an advocate for them every day that they show up. And when they don’t show up, we have to be an advocate for them too.
DR KYLE GARBART DC (GUEST): Yeah, that’s and that’s key what you said right there. And that’s one of the premises that we had to learn in the clinic here that if if somebody doesn’t show up, don’t take it personally, but find out what’s going on with that patient because there may be something going on that we don’t realize. And so just saying, oh, well, they’ll come back or they have another point. No, let’s reach out to and let’s show them that we care. Let’s love on them as a patient and say, Hey, we love you in this clinic. What’s going on? Why did you miss your equipment? And they’re like, Oh, well, I may have had this, this. And then when they come back, they’re like, you know, I really needed that message that you sent me because we’ll send our patients text messages and say, Hey, thinking about you, I hope everything’s going well. And they may not come right back, but they will come back. It all comes back full circle.
JAMES CHESTER (HOST): And that’s an important thing too, is the rapport. And I think so many times we don’t understand, like they always said, you don’t judge somebody today because you don’t know what they’re going through. And I think that that goes true for growing a business and a practice too, is do what’s in front of you and do the best with it, but also be consider of the people that have trusted you as their provider. And a lot of people are just looking to be acknowledged. They’re looking to be seen and they’re looking to be heard. And if a chiropractor can nail those three things, acknowledge people, see them, hear them, like the business will grow. But that’s why I feel like the tide is turning and more people are coming into the chiropractic world and the chiropractic profession. And they’re starting to like discover chiropractic because they see the other medical model that the house of cards is falling and they don’t get acknowledged. They’re just another chart number. They don’t get heard. They’re just being prescribed stuff that, you know, they don’t have a relationship. There’s no hands on. So chiropractic, I believe, is getting more and more visible, more and more utilized and more people are starting to see like, wow, these chiropractors really care. They have ethos. They have a heart. They want to serve their community. Like I want to go there. I want to be a part of that community.
DR KYLE GARBART DC (GUEST): Right? Well, actually, they actually are seeing results and, you know, and I don’t talk about it about any medical profession, but the United States, we have the best crisis care in the world. So like if I break my arm, you know, don’t go to the chiropractor. Go to the EO. But if you want a general preventive medicine, if you want to generally heal your body from the inside out, chiropractic is the best way to get it. It’s a matter of the only way to go.
JAMES CHESTER (HOST): One of my favorite interviews I’ve ever done, we’ve done almost 1200 interviews on your episode, 502 of the actual show, but I’ve done a ton of interviews. And one of my favorite interviews I’ve ever done was Les Brown. And he’s a motivational speaker, big name on the circuit of like changing people’s lives. And the thing I took away from him is why he told me he loved chiropractic was they don’t cut it out. They don’t drug it out and they don’t burn it out. And I’ll never forget that that’s emblazoned like tattooed on my brain. Like I’ll never forget that. And that’s why, you know, when I go out and do marketing events for chiropractors, there’s so much conviction there that I say, look, come in for these first two visits and see if we’re a good fit for you. I call the relationship builder. If you like us, you think we’re a good fit, then now you have a great provider. If you come in for these first two visits, you realize it’s not the right place for you. There’s no strings attached for further care. But I always tell them, I guarantee you one thing, you’re going to like us. And I think that when people start to understand that, that it’s a loving, giving, caring, serving profession, they’re going to refer the whole family. They’re going to refer the whole office in. They’re going to refer everybody. And once they realize that chiropractic was the answer for them too.
DR KYLE GARBART DC (GUEST): Yeah, there’s a couple of patients that I’ve had that came in who they’ve they’ve they’ve come in as a trial run. They wanted to check out the office before they left their family come in. I have one lady come in and she came in. She was very stern and she was like, this is what I want this, this and this. And so I explained everything that we do. And with us here at Tri-Dent, we’re all about the patient experience. We want you to enjoy the chiropractic experience. We don’t want you just to come in and get wrapped and cracked. We want you to enjoy the experience. And by the time she left her, she looked at me and she goes, I just want to let you know that I came in from my family to see if you were the right fit for us. And then she brought eight other people with her for the next time she came in. So we were taking care of her, her kids and her grandkids.
JAMES CHESTER (HOST): Yeah, I mean that that just goes to show that if you provide a good service and you render a good quality adjustment and you take care of that person and they start to feel like this is home to them. He’s looking for a sense of community right now. Everybody’s looking for where do I belong and who can help me? And it’s not just the pain, man. It’s not just the pain of like the misalignment of the spine and the pressure on the nerve. It’s the emotional subluxation that people are dealing with more than ever right now. They just feel crummy. They don’t feel connected. They feel like there’s division within them and everyone around them. So if they have like for lack of a better work usage, a safe place, like chiropractic is a safe place, man. And it’s a safe place for people to land that want to build a community within the medical world. And I know that chiropractic is a standalone profession within the medical arena, but people are looking for a safe place to land. Oh yeah.
DR KYLE GARBART DC (GUEST): And that’s what we try to offer here. I know you’ve never been here to our office and you know, you’re always more than anytime you’re in Spartan Works. Stop by, come in, check us out. We try to make our office different than other offices. We try to make it more relaxing, kind of like a spa feeling more than just a medical office. And we try to, you know, to greet everybody. Hey, we’ve been expecting you. We greet them by their name. We make them feel like they’re actually part of our family because that’s what we call them. We’re a big family here at Trident. We’re not just a, hey, come in. You’re seeing racetrack go. Yeah.
JAMES CHESTER (HOST): Yeah. I think that that’s important too is, you know, a lot of times people will come up when I’m out doing a marketing event and they’ll say something like, you know, I’ve heard if I come once, I have to come to rest of my life. And I’m like, gosh, another one of these. And I’m like, well, how frequently do you, you stick to your dental appointments? Did you just go the one time when you never win again? And you want to keep those teeth, right? I’m like, yeah. So yeah, it would make sense, wouldn’t it? If you came to the chiropractor, you would want to come for the rest of your life. Like I don’t see why that would be any type, anybody would plant a seed of negativity in you about that.
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Like, that’s probably the greatest gift that you would ever get is being able to have a relationship with the chiropractor for the rest of your life.
DR KYLE GARBART DC (GUEST): Oh, yeah, and that’s one thing I tell my patients is, hey, listen, not only am I a chiropractor, but I’m also a chiropractic patient. I mean, and I tell them, listen, I’ve been getting in the chiropractor for 22 years. Do I still have back pain? Yes, 100% because I’m rough on my body. But at the same time, I also take care of my body by getting adjusted. So I know that it heals properly after what I did.
JAMES CHESTER (HOST): Yeah. And that goes back to what I was saying earlier. The three components of a subluxation, thoughts, traumas, toxins. So sometimes the trauma is enough to be lasting life effect that we need to have consistent care. Sometimes it’s the headspace that will twist up our spine, man. There’s a lot of thoughts that will create poor posture. There’s a lot of thoughts that we had that will create, you know, just lack of flow going to the nervous system. And then we have the toxins. I think people are sicker today than they’ve ever been. And they need the community’s need chiropractic based on those three things. And it’s the physical, the chemical, the emotional. It’s whatever, however we want to package it. But people are sicker than ever before. And they’re all looking for a solution out of what mess that they’re in right now, whether it’s the way that they think, the way that they feel, or what they’re feeding themselves.
DR KYLE GARBART DC (GUEST): Yeah. And to piggyback off of that, it’s just like what you said, just thoughts alone. I mean, how many times have we turned the news on and when do you ever see anything positive in the news nowadays? And no matter where it is, be it across the world or in in our backyard, those thoughts just build up and build up and build up. And we’ve got to have a way to release them and that just it just crushes our nervous system.
JAMES CHESTER (HOST): Yeah. And a lot of people don’t know how to actually communicate out of that stuff. It’s just like a layer and another layer and another layer and another layer. And over time, it just becomes exhausting. And people really don’t know where to go. So their nervous system starts to take the brunt of it. And they don’t know that chiropractic can help release that tension that they build up that they don’t even know is there until that little twig pops. And it’s like, oh, gosh, I can’t walk now. Yeah.
DR KYLE GARBART DC (GUEST): And so that’s a great point because so many times people come, hey, I went over and I bent over and picked this pencil up and that pencil threw my back out. And pencils not what threw your back out, it’s those 10 years of abuse before that threw your back out. And they’re like, oh, it will get me fixed. But it’s not that simple. We have to, it’s going to take time. It’s going to take time and repetition is what heals that body. And so that’s the key thing that we have to educate the patients with and not just say, okay, when I’m done, that’s not the way it works. It takes time to build it up. It’s that health cycle that we have to work them through and to get these nerves and these tendons and these muscles retrained so that they can hold that spine back in the proper position again.
JAMES CHESTER (HOST): Yeah, it takes me back to this. This one of my favorite episodes is a guy named Bob Brooks. He’s not with us anymore. He’s out of Oklahoma. He had a program called Taking Care of People. He’s a chiropractor, a preservical guy. And he would always tell me the issues are on the tissues. And a lot of times it’s not just the spinal column. It’s not the ausius parts of the spine. It’s a soft tissue that is around and holding, not just the disc, but it’s the ligaments. It’s the tendons. It’s the muscles. And if there’s too much tension going on into those soft tissues, heck yeah, it’s going to torque the spine and pull things out of alignment and make a pattern of pain and discomfort. Yeah.
DR KYLE GARBART DC (GUEST): And that’s one thing here in the office that we try to focus on. You know, we’re a subluxation based practice, but there’s also other things, like you said, the soft tissue that we have to deal with. You know, so there’s other forms and therapies that we involve with our patients. So it’s not just a, oh, let me figure this out. And let’s just adjust, adjust, adjust. Well, if the judge isn’t not working, let’s move on to something else that works. I mean, there’s other therapies out there like ultrasound, like cupping, dry kneeling, stuff that we do here in the office. And we even take it one step further and we’ve gone with how the body is hydrated. So we also do IV hydration here. My wife takes care of it. She handles all that side of the business. And as long as the body is properly hydrated, the muscles are functioning properly. So then everything can work hand in hand. So it’s like a big closed loop that we do here to get the body treated as a whole.
JAMES CHESTER (HOST): Yeah. I mean, there’s an old, I’ve done sales for a long time now, but there’s a saying in sales is given what they want, sell them what they need. And people want the consult. They want the evaluation. They want the exam. They want the health history. They want the x-ray. They want the time with the doctor. They want to get the report of findings. They want to know what’s going on. They want to know how much concern there’s. They want to know how they can be helped. But they also want to understand like once they trust you, how can you provide services to them and how can you help them with the other concerns that they’re dealing with without the drugs, the pills, the surgery.
JAMES CHESTER (HOST): Yeah, man. Looks like we got another cool comment over here from Dr. Jeff. You guys are heading the nail on the head. Toxic news is all people want to talk about after a vacation with no TV. I felt cleansed people watching the news with no balance are just constantly dipping in a set of IT. Then they share input equals output.
DR KYLE GARBART DC (GUEST): That’s a great point. The input equals output. And that’s like you said, you keep putting garbage in. We keep putting toxins in. The body’s just going to absorb those toxins and they have to get them out. If you don’t get it out, then it just affects the body and everything that we do. And we see it a lot. All you have to do is just walk down the street. You can see people’s postures and it’s just like, you know, my wife will look at me. She’s like, what are you doing? I’m like, I can fix that.
JAMES CHESTER (HOST): Yeah. You know, I found when I first started, I worked, I started my, my clinical chiropractic career back 14 years ago working in an office in Chicago. And I was a CBP traction tech. And I was, I would walk around man and I would see partial deviations. I’d see foot flares. I would see high left shoulders. I would see, you know, twists and people’s thoracic spines. And I’d be like, always like, how can we help these people? And if they just knew, if they just knew there’d be lines around every chiropractic clinic in the country around the world, man, there’d be like waiting list practice everywhere. We’d, we’d have to have like more chiropractors if people just knew because then they would see that in each other. And they’d be like, you need to go get adjusted. And it wouldn’t, and it wouldn’t be like, how are you going to afford that? And it’d be like, how could you not make, you know, a savings fund for that? Or how could you not work harder to afford that? Not like least common denominator type behavior. That’s what we get dealt with, man. We get dealt with least common denominator behavior. Like, oh, if it’s not broken, let’s not do that.
DR KYLE GARBART DC (GUEST): Well, that’s one of the things that we deal with is like people come to chiropractors when it’s their last hope. They’re like, I’ve done everything else. Well, why didn’t you do us first? And nine times out of 10, like I have one lady, she had debilitating migraines two to three a week and they started affecting her job. And she came in there, she came in here and she’s like, I don’t know what else to do. I’m like, well, chiropractic works, this works, we can get you. And now she’s at the pack where she’s had two headaches since I’ve been treating her. And I promise you this and we can talk offline about it, but she is going back to school, finishing her degree so she can go become a chiropractor. That’s how strongly she’s felt because it’s just because of those adjustments.
JAMES CHESTER (HOST): And that’s just it is like, we never know how far reaching something we do or say today will have the impact on millions of lives tomorrow. And just by being of service to her, now she’s seeing that there is a way out. But there’s philosophy there too is the way through it is the way to get to something. And sometimes we have to go through it in order to get to it. And I think that that’s the reality for a lot of your patients is they have to go through it in order to get to what they want. And being consistent is one of the hallmarks of people actually believing in themselves enough to make a change. So let’s go lightning round. I know we have a handful of minutes left, but I just want to go through some things with you. And you seem like a pretty fit guy. You’ve seen pretty healthy. What are you doing for you and your family to stay on the up and up?
DR KYLE GARBART DC (GUEST): Well, usually every time with my family, we keep them well adjusted. So not only do I get adjusted by my family, it’s adjusted as much as possible. My wife and I, every day when we leave the office, we go to the gym, we do a minimum of 30 to 45 minutes of workout. We started implementing that so both of us can start being healthy. And then I stay adjusted.
JAMES CHESTER (HOST): Yeah, man, I think that that’s important. There’s a guy named James chess, not not to be confused with the master, but he started a revolution, I don’t know, 20 years ago. Maybe maybe not that long ago, but it was the eat right, think right, move right, or eat well, think well, move well. And I think if most people just thought on those simple premises, and then they added getting adjusted to that, we’d have a revolution in this country, a health revolution. So yeah, thanks for sharing about what you’re doing to stay healthy. I think it’s pretty cool. And then let’s future pace, where do you see the profession going? Let’s just talk in the next five years. Where do you seek chiropractic moving towards?
DR KYLE GARBART DC (GUEST): I actually got a practice moving into a huge, huge change. It’s going to be a big shift. I think a medical paradigm shift, I believe, because I think as more chiropractors get out there, the more the message is out, people are going to start seeking us first as a first line treatment instead of a last line treatment. I do believe that because unfortunately, I think that there’s a lot of people and what I hear from some of my patients is they’re not that they’re losing trust in the medical system, it’s just one, getting too expensive, and two, they like, we talk earlier, they need to be needed. And that’s what they’re getting out of chiropractors. And I believe the chiropractor is working. We have, this is our time to move from the bottom to the top. We have to take the bull by the horns, and we have to be in control of our own future. And so that’s why I believe that we are going to start doing that because we’re getting more bold in our profession. And we’re not taking no for an answer. We’re saying, hey, this works. This is where health comes from. Let’s do this.
JAMES CHESTER (HOST): Well, I mean, I don’t know what you guys charge for care at your clinic, but I just know that across the board, a lot of chiropractors do care plans, and they do like a system of like spinal rehab or spinal recovery plans to make sure that people are actually getting to the point of stability. And then when you produce that to a prospective new patient, eventually they’re going to be like, wow, that’s so affordable rather than that’s expensive. Because I think the paradigm has been this confusion in the medical model as to people thought for a long time that $3,000 to $5,000 was an expensive investment for medical services provided to them. But they don’t realize that they’re getting 24 adjustments in 90 days. And that’s a really good opportunity for them to like start kickstarting the future of their health. And I think back in, you know, even 10 years ago, people look at that as like an expensive thing. But now when they look at like the equivalency of like, you know, urgent care visit or going to like the ER for something or a hospital, you know, like anything that do with the medical world, like you said, they’re finding things to be so expensive. Yeah, it’s no joke, man. Chiropractic is a bargain.
DR KYLE GARBART DC (GUEST): Oh, yeah, especially with what you get, the people got to understand. And this is what I tell my patients is it’s an adjustment, but it’s life changing. We’re changing those settles. We’re changing the way the body actually functions. We’re healing it. And we’re not just saying, take this or do this. We’re saying this is changing your life. And you feel it right away, which is awesome.
JAMES CHESTER (HOST): Yeah. And, you know, anybody out there that will ever watch this, I just want people to know that you don’t have to be afraid of the adjustment. Chiropractor has a technique that they can use to help you. I think that so many times when people think about chiropractors, like, ooh, I don’t want you touching my neck or ooh, I don’t want to hear it crack. But like people don’t understand like that’s the point where the healing starts is getting over the fear. And there’s nothing to be feared about chiropractic. Even this past week, and I was at a seminar with a bunch of MDs at it. And they were like, congratulate us for what we do with the podcast. And they were saying to me, like, how important it is for people to have education on Lisa and Vaseff first. And how they refer a bunch of people to chiropractors. Because they know that they don’t have to put them on this lifestyle care of medicine. They can give them the option to go try a chiropractic and see if we can save people from long term effects of who knows what the side effect as I call them direct effects. The medical world, you know, somehow subvertedly called them side effects. Well, they’re not side effects, man. They’re direct effects from using something that’s foreign to your body. So yeah, I think that there’s a lot to be said about the future of the profession. Let’s move two more things, maybe three more things. Who are some of your heroes who’s helped to inspire you to become the practitioner that you are today?
DR KYLE GARBART DC (GUEST): So the main person that I got to give thanks to would be Dr. Jim Minnekko. He was actually my chiropractor. He’s the one I remember sitting in his office and doing a spinal workshop. And he was teaching me about innate intelligence. And I wish just all in. And I was just like, this is what I want to do. And so from that moment on, that’s when I started changing my life to figure out that’s how I want to be a chiropractor. And so he was the main one that molded me into getting into this position. And he’s been keeping in contact with me every so often all the way out through this career. And matter of fact, one time when I was a student at Sherman, he came up there and it was like, you know, hey, you finally made it. And it was like, yeah, it took me some time, but I finally made it. So he’s probably one of my biggest chiropractic heroes that molded me to get to where I am.
JAMES CHESTER (HOST): Yeah. I have chiropractor number one, two man. It’s pretty cool that you can go back and trace back time and show appreciation for the people that, you know, planted that seed into us. And then it just takes us to water the seed. Oh, yeah.
DR KYLE GARBART DC (GUEST): And the key thing about it is it doesn’t matter when that takes part in your life. You’re never too old to chase a dream that you want to do.
JAMES CHESTER (HOST): Mm hmm. Yeah, I love this conversation. I got two more things for you. You got any miracle stories that you’ve seen so far when you’re in practice?
DR KYLE GARBART DC (GUEST): I’ve got a ton. And I’ve only been open for April will be our year. So there’s miracles happening all the time, but I had one lady. She was actually going to a friend of mine who was a chiropractor in town. And she wasn’t getting any relief. So the other chiropractor called me up and said, Hey, I know you’re adjusting styles a little different than mine. Is there something you can do for this lady? And so she sent me the x-rays. We looked at the x-rays together. I told her to come on over here and long story short, the lady she fell, she broke her hip. She was rehabbing from her hip, doing water aerobics and then hurt her lower back. And so we got her into the clinic. We did some segmental traction on her. We did some adjusting on her. And she after the first couple of visits, we were sitting in the hallway talking and she told me she’s at her with Zen. She goes, if this pain doesn’t go away, she goes, I’m done with life. And I told her, I said, never give up hope. I said, as long as the body is functioning, there’s always hope because the body is always working. The body’s always healing. And she is now walking without a king. She is loving life. She’s walking her dog again. She’s hiking. She looked at me the other day, gave me a big hug and was like, I was ready to give up life, but you came in and made it better. And I told her, I said, I didn’t make it better. I said, you made it better. I said, you just allowed me to help.
JAMES CHESTER (HOST): Yeah, it’s to me, it’s very encouraging to hear those stories because people have no idea how much pain that’s stored up inside of each person’s body. And if they don’t have somebody that can facilitate with helping them retrain the body to go back to functionality and health, it’s a pretty dark place out there, man. So last question, if you’re the last chiropractor on planet Earth where the profession survived.
DR KYLE GARBART DC (GUEST): It would be a strong hell yeah. Well, I can say that on the podcast, but I would say yes, because I believe I tell everybody about it. I want to do everybody. I try to stay involved with some more students at school. I work with them as much as I can. I’m out telling people about it. We’re active in our community. We’re always over on social media, but it’s a message that can’t be put out.
JAMES CHESTER (HOST): Yeah. Dr. Kyle, I really appreciate you being on episode 502 of the Chiro House of podcast. Is there anything I didn’t ask you that you would like to share with our audience today?
DR KYLE GARBART DC (GUEST): One thing I would like to share with the audience and I don’t know if they know it or not, but this should light a fire under them is that Jim is not even a chiropractor and he is pushing his profession harder than other chiropractors that are out there. And I personally want to thank you for that.
JAMES CHESTER (HOST): Hey, Dr. Kyle, I appreciate it, man. There’s been a lot of purpose behind what we do and that’s my big why. A lot of people don’t know this, but my why is become the most powerful man in chiropractic and you do that through the media. So each one of these interviews that we do creates a threat in the tapestry of the future of this profession and it documents it and it keeps this protected and it keeps it live and vibrant. And a lot of people just don’t know that the more that you tell the story, the more that it gets relevancy. So when you guys listen to this, please share it, comment on this, become whatever, follow us on social media, Instagram, Facebook, YouTube, whatever your favorite social is, jump on a Chiro hustle and support us. And if you guys want to do a show with us, send me a message and we’ll get you guys on for a Chiro Hustle podcast interview. And the cool thing is I just found out that 20% of the chiropractic profession listens to our show. That’s awesome. So we are making a change, man. And it is for the betterment of the future of chiropractic. So I appreciate the sentiment and the acknowledgement and really appreciate you being our guests today.
DR KYLE GARBART DC (GUEST): Oh, I think you appreciate you having me. It’s great to be in. So new and being on the show.
JAMES CHESTER (HOST): Look at this. Yeah. So I’m going to close out then by telling everyone you’re just one story way. Keep hustling. I’ll see you guys on the next episode. Thanks for being with us. Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
Listen to a Chiropractic Love Story with Dr Danny Gambino DC – Chiro Hustle Podcast 503
Oct 26, 2023
EDUCATION: Life Chiropractic College, Dean’s List / Doctorate – September 1990 Athletic Scholarship Life University Running Eagles Rugby Club 1986-1990 SUNY-College at Plattsburgh Bachelor’s Biology and Nutrition -December 1985 Archbishop Molloy HS, Queens, NY PROFESSIONAL ACTIVITIES / ORGANIZATIONS Attendee: Dynamic Essentials, Atlanta Georgia 1986-2006 Recipient: California Chiropractic Association (CCA) Doctor of the Year 2015* Recipient: Life University Distinguished Alumnus of the Year 2015 Recipient: Champions For Life Champion Doctor of the Year 2015 Recipient: California Chiropractic Association (CCA) Doctor of the Year 2014 Stage Presenter: The Wave, San Francisco, CA 2015 C.O.R.E. San Diego, (Monthly Chiropractic Group) 150 members President 2012-2015 Recipient: CCA-San Diego Doctor of the Year 2013 Recipient: California Chiropractic Association Distinguished Service Award 2014 Recipient: California Chiropractic Association Distinguished Service Award, San Diego 2015 Member: International Chiropractors Association (ICA) (Active since 1994) Past Member: International Chiropractic Pediatric Association Stage presenter Focus Seminars, Poconos, PA 2010 Candidate: New Zealand Chiropractic College Presidency (2011) Member: West Virginia Chiropractic Society (WVCS) 2001-2011 Appointed : Sgt. of Arms, CCA San Diego District 2011-2012 California State Alumni Representative, Life University 2011-present West Virginia State Alumni Representative, Life University 2001-2011 Member: California Chiropractic Association Member: International Chiropractic Pediatric Association (I.C.P.A.) Elected : Vice-President of CCA, San Diego District 2012-2015 Appointed: Chair, Membership Department, CCA 2013-2017 Founding Member: LIFEforce1000 (Life University), 2008- present. Hosted over 60 Student Recruitment Events Life University ‘P.E.A.K. Doctor’ 2014-present Stage presenter Life Vision Seminars, January 2013 CCA Convention Speaker 2015 Champions for Life, (Life Chiropractic College-West) 2012-present Pre Chiro Club San Diego, Founder 2012 Elected: Director CCA San Diego District June 2015-2016 CCA Key Doctor-Assigned to Legislators Testimony in record for CA Senate Hearings 2013-2015 Elected: CCA Region 1 Director (San Diego, San Bernardino, Riverside Counties) 2016-2019 Facilitator, LIFE 201 Retreat through Life Chiropractic College West (2015-2016) Associate Faculty, Southern California University Health Sciences, 2016-present Master of Ceremonies, The Wave, San Francisco, CA, August 2016 Co-Founder, ChiroWunderLux, Student Retreat, Joshua Tree, CA September 2016, 2017 Recipient: California Chiropractic Association Leadership Award San Diego2017 Recipient: California Chiropractic Association Botterman Award San Diego2017 Keynote Speaker- Life Chiropractic College West January 2017 Keynote Speaker- Life Chiropractic College West May 2017 Nominated: Presidential Candidate Life Chiropractic College West Nominated: CCA Doctor of the Year, 2016-2017 Keynote Speaker- Life Chiropractic College-West, October 2017 Elected, President, California Chiropractic Association, January 2018 Keynote Speaker- Life Chiropractic College-West, January 2018 Re-elected, President, California Chiropractic Association 2019 Recipient: California Hero Award presented by Senator Joel Anderson October 2018 Recipient: Thomas N. Truax Award for Political Influence, San Diego, December 2018 Continuing Education Presenter, California Board of Examiners Approved 2017-2019 Recipient: California Chiropractic Association Presidential Award 2019 Associate Faculty, Palmer Chiropractic College-West, 2019-present Co-Founder, Ranch Mukuna Intentional Community, Oaxaca, MX 2020-2022 Founder: ‘Design Your Life’- DC Experiential Training 2023 Author: “When the Levee Breaks” – Platypus Publishing 2023
TRANSCRIPT
JAMES CHESTER (HOST): You made the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s Number One Chiropractic Podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and to give us a 5-star rating on iTunes to continue hustling. This episode is sponsored by Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, The Influencer Authority Podcast Training, Mango Voice, Life Chiropractic College West, and M-Sculpt. Let’s Hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to Episode 503 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Danny Gambino. And if you want to hear a Chiropractic love story, stay tuned. Welcome back. This is another episode of the Chiro Hustle Podcast. Today I have Danny Gambino. Really excited for this episode. I might say that about every episode, but this one’s really special. We’re going to get an update on Kim Gambino, his wife. We’re going to talk all things chiropractic. I mean, if you guys would have heard the conversation that we were just having off camera before we jumped on here. Wow, so much love and passion for what the profession has provided to both of us. We went back and talked about chiropractic biophysics. We talked about supporting the sacred trust and guarding it. I mean, so many different levels of belief and passion for chiropractic. But before we get into episode 503, I’m going to let everyone know the big why. Why do we do it? We do it over here at Chiro Hustle. First things, First Amendment. Freedom of speech is so important. It’s really important for chiropractors. So let’s not forget our language. Let’s not forget the things that chiropractic stands for. Two of those things that lives inside of that zone of the First Amendment are family health freedom and medical freedom. We really believe that there should be more of a charge forward for keeping family health freedom safe and protected. And I believe chiropractic has been doing that for a long, long time. Next thing we do is we do believe in protecting, like I said earlier, BJ Palmer Sacred Trust. If you guys don’t know what that means, go to your favorite search engine and look for BJ Palmer’s last words. You’re going to know so much more about chiropractic than you previously did. I guarantee you. We support subluxation based chiropractic. I can’t believe we actually have to say that, but we do. And then lastly, the adjustments to most powerful part of chiropractic and to philosophy. And we believe that when someone gets adjusted man or woman to physical, when they get adjusted, it connects them to man or woman is spiritual. And I know we’re going to get down on some of that stuff today because Dr. Danny’s wife, Kim, has been on a health healing journey over the past couple of years. So I’m really excited to host this show today and we’re two minutes in. So Danny Gambino, welcome to the show.
DR DANNY GAMBINO DC (GUEST): Thanks, Jim. It’s super honored to be here. Chiro Hustle is just now in its just burgeoning stage and I’m super excited to be part of this program.
JAMES CHESTER (HOST): Well, I got your CV. I got your bio and all the decorations that you’ve had. I mean, I don’t mean you think you went back like that far. You just showed me like five years of accomplishments, which I think is pretty cool. So you’ve definitely had a lot of impact on a lot of lives in chiropractic, but I’m most interested in your life and your journey. And I think this is my favorite part of any interview I ever do, honestly, is like, what is your story? How did you find chiropractic?
DR DANNY GAMBINO DC (GUEST): Well, that goes back into the early 80s. I was a decathlete in college. My family had been going to a chiropractor in New York. I was away at college. So I didn’t get the memo and, you know, I came home one summer. My brother’s one of my brothers. I got five. He says, four. I’m one of them. And he says, he should go to a chiropractor. I’m like, Oh, go to a what? I what? He says, yeah, you go to a chiropractor. I go, what? Why? And he says, well, you know, it helps your nervous system. I was studying biology. So that made sense to me. And he says, plus it’ll help maybe with some of your, you know, performances. The decathlon, you know, is 10 events. So it’s kind of a strange event because it’s one event, but it’s really 10. So you got to do 10 things to count as one. It’s kind of bizarre. But anyway, I have been keeping track of, you know, as much physiology as I knew at the time. And I went to this guy’s office. He didn’t really teach me much. I went there three times a week for whatever summer break we had. And then the following year, you know, was just loaded with meet records and school records and personal bests really logarithmically off the chart of what I was doing. So I couldn’t figure out anything else that would have done it besides getting adjusted. So the next summer I go back there, I’m getting adjusted again. And I see this poster on his wall, you know, and this is we chiropractors, you know, deal with the work with the subtle substance of the soul. I said, that’s just a strange thing that having like a doctor’s office, right? We released the imprisoned impulse, the tiny rivulet of force that emanates from the mind and flows over cells to nerves, nerves to cells and serves them into life. I was like, holy shit, this is me. I’m doing this. Whatever this is. I didn’t know what chiropractors really do. I don’t know why. I don’t know how they do what they do, but if they can elicit this human expression out of my body, you know, when it just shows up in this one sliver of human performance, all in. So I remember being stunned. I was just like, I had this aha moment and I went to a pay phone. That’s when I had pay phones and I dropped into my quarter and I called my mom and I’m like, mom, I know what I’m going to do for the rest of my life. And she goes, oh, really? I said, yeah, I’m going to be a chiropractor. And she says, OK, that’s nice. What time are you going to be home for dinner? I remember going, OK, whatever. I hung up and I walked around the city for a while and it was just so easy. It was a very easy decision. And so I went my way back to Atlanta, from New York. It was a foreign city back then to me being a New York city kid. And I was mentored by some of the greatest in the profession, these legends, these icons, they belong in the museum, right? Most notably Dr. Sid Williams. And everybody says, I could never understand them. I just was like, I was staring at a, I don’t want to say like a circus animal, but I was just, I didn’t know what to think of the guy. And he started talking about stuff I didn’t understand, but I just felt drawn to it. And I said, I have to know what this guy is talking about. So I just basically sat at the feet of this guy and learned as much as I could while I was there. And of course, attended DE and really practiced, practiced developing the idea of how chiropractic is so, so vastly different from any other health care model that exists. There’s three models, right? There’s the allopathic model is, you know, fighting everything with drugs and surgery, a radiation. Then there’s the complimentary and alternative medicine that’s fighting it disease with everything, but drugs, radiation and surgery. And then there’s chiropractic, which doesn’t fight anything. You can’t, fighting disease is a losing game. You know, but if we can tap into that human expression, that life force, you know, that prana, that chi and illicit and tease some of that, you know, those sparks into a flame. People obviously physiologically respond better, musculoskeletal literature, they respond better. But more importantly, they respond better, you know, as an integrated web of connected human beings, they don’t litter as much. They don’t, they stop beating their kids. They take better care of their bodies and all other aspects. And this ramifications, what I really was all over. And I’m like, well, I got to be really good at this. So I can be really good at that. And then I just went crazy, you know, in the last five years, maybe I got all these accolades in the last five years or six years. But, you know, it’s we’ve been prime in a pump for 30.
JAMES CHESTER (HOST): Yeah, I know that was a, that was our initial talking point when we started talking is kind of like the car medic wheel, if you push it really slow, it comes back really slow. The law of reciprocity, if you give a lot, sometimes it comes back to you. And I think that that’s really special is I was interviewing John DeMartini once. And I was just asking him about how he got to where he is in his career. And he’s like, you know, overnight success took 25 years. And I think that that rings really true is a lot of times it takes a career to find that level of the accolades come in. And it’s for lack of better resource to say. It’s like lifetime achievement awards. Like you have to serve for a long time before you get recognized for service. And we’re talking about vitality earlier. And I think that there’s a lot to be said if people knew that chiropractic was the vitalistic source for them. And if they even knew what the word vitalism met, they’d all be like really interested in getting some more of that. So, so I don’t think like early on when you’re going to the chiropractor for your decathlon like training, they were doing anything other than optimizing you and giving you a higher level of expression of life. And, you know, you having access to said, I just interviewed Joe Espazito this morning. And he was telling me stories about said too. And just how valuable it was to learn from that man and to pay attention to him. He’s like, yeah, the dude would lock the doors for three hours and you’d have to listen to him lecture.
DR DANNY GAMBINO DC (GUEST): You know, I went on a hunch that this guy knew what he was talking about. I didn’t really, I was skeptical, right? And like, oh, he’s just a college president. Okay. And I learned how to push on bones and anatomy. Yay. But I, there was a bit of me that trusted him more than the bit was that was skeptical. And then when I started to embody some of the principles that he talked about, I saw them as true for me as well. And then it was, I was all in. And whatever the guy said was golden. And love more hate him. And to tell you the truth, you know, he was irascible, right? He was non-contained and sometimes difficult to get along with. But I think 40% of the chiropractors on planet earth came from his vision. So, you know, we owe the guy a debt of gratitude.
JAMES CHESTER (HOST): Well, I think it’s always the ones that push the boundaries that are hardest to accept and the hardest to understand through. And you know, I have three of his books right over here. I went to my first DE this past year and I just see how he even has a legacy that lasts beyond his physical body and how he still has an influence that’s helping the future of chiropractic. It’s teaching the science, the philosophy, the art, the family part of chiropractic. Like there is a part of family in chiropractic. And I really believe that that’s what he did is he brought families together and being one of the old school seminars and gatherings for chiropractic. He did something darn right because people are still carrying on that legacy.
DR DANNY GAMBINO DC (GUEST): Right on. Just had a birthday on the 18th if he was still alive.
JAMES CHESTER (HOST): Nice. Yeah. So let’s get more into like parts. Let’s give it an advice column. Like, let’s just talk practice growth for a minute. Like if you gave some just ABCs to somebody that’s watching this today and you’re like, hey, you might want to consider doing this if you wanted to have a successful chiropractic practice. What would you suggest to them?
DR DANNY GAMBINO DC (GUEST): The first thing I’d say is you have to know your why and you have to stay connected to it. Now, the bigger your why, the easier it is to overcome obstacles. If your why is just to pay your bills, that’ll work for a bit. But then you’re going to get something. You’re going to come up against something that’s going to challenge that because it’s a small why. You get a bigger why it’s easier to overcome obstacles. So know your why and stay connected to it. However you do that through readings or meditations or other people, other practitioners or teaching or being with students or whatever it is. So stay connected to your why. The other thing is to tell the truth. Tell the truth. I don’t have all the answers. Maybe I could help. I’m not sure. In the beginning graduating school, I was just parroting whatever the grades were saying that I should say. I was just cocky and yeah, chiropractic is going to get you well. Now I believe that, but I always say, let’s see if we can help chiropractic. You haven’t tried anything? Everything unless you’ve tried chiropractic. So let’s see. I don’t care what it is, but you don’t need whatever’s going on in your body plus a compromised nervous system. So that’s one thing. So tell the story. Tell it often and in varied ways. Not everyone can hear it the same way. So you have to develop how you tell the chiropractic story, how above down inside out can relate to that person. And then you have to know how to close people. You’re selling an idea. You’re selling. We’re in the business of selling. Right now we’re in an exchange on a podcast and we’re selling to the people who are listening. We’re selling to each other. And when you’re in a chiropractic clinic or a chiropractic practice and somebody’s coming into you and they have maybe a very, very small piece of the pie of what they think chiropractic is. It’s good for back pain. Okay, great. We don’t want to bash them over the head with innate intelligence and reconnecting spiritual and physical life force. Sometimes it’s a little too much, right? You have to understand they’re not where you are. So you have to learn how to tell a story, know how to close people. And that’s really the important thing. You have to do it ethically and responsibly and professionally. That’s the other thing. We don’t need to be sleazy. We don’t need to have like gimmicky. Just be honest with people, right? The more we espouse the alopathetic model, the more we’re going to like sink ourselves. We want to stay away from that model like the doctor knows everything. No, the doctor has a skill set. You don’t call a doctor when you’re when your toilet is backed up. You call as other specialists, right? So that’s really important as well. And you know, everybody’s got an agenda. We want to help people, but we want to help them where they’re at to where they want to go. Not, well, I’m going to now make you a vegan or a carnivore or athlete or whatever. No, we’re going to make you the best version of how you can see yourself, hold them in that space. So chiropractors, yes, we’re doctors, yes, we’re teachers, yes, we’re teachers, but sometimes we’ve got to be coaches. Sometimes we’ve got to be like a parent. Sometimes we’ve got to be, you know, a task master.
JAMES CHESTER (HOST): It’s really important. I saw this saying from Fred Barge that I did a screenshot of and it says it is no time to crawl into bed with a medical profession, even rats leave a sink and ship.
DR DANNY GAMBINO DC (GUEST): That’s a barge comment, right?
JAMES CHESTER (HOST): Yeah.
DR DANNY GAMBINO DC (GUEST): Yeah. Yeah. Yeah.
JAMES CHESTER (HOST): And you want to talk about like the allopathic model. Like that dude was that guy had like so much foresight with that whole like that little stain right there, like hits home. I’m sure for so many chiropractors because they’re on the teeter-totter. They’re like, do we go this way and get comfortable with that? Or do we stay true to our science, philosophy and art? And we help people with thoughts, traumas, toxins. We help the physical, chemical, emotional, like what are we doing? And now what I love the most, structural, like form follows function. And if we can promote a better quality of life through actually having a better quality of spine, now it becomes easier for chiropractors to stand in their power because, you know, I meet people all the time and I’m sure you’ve done this, but say, hey, put your head out and take a deep breath. And I’ll do it back here, which one’s easier? And you can see people’s physiology shift and they understand why chiropractic matters and why spinal health matters. And I think that as we go through the next, you know, 20, 30, 40, 50, 100 years, chiropractic will eventually become that standalone profession that’s well respected, that everybody’s kids, obviously you want to go to college to be a chiropractor, the world needs you more now than ever. And I think that that’s been a mantra of the profession for a long time. It’s never been a better time to be a chiropractor.
DR DANNY GAMBINO DC (GUEST): I completely agree. And we’ve said that and that’s like a mantra that we say all the time. But if you look at the state of the world, you know, there’s another college will say that offers a degree in chiropractic. I wouldn’t call it a chiropractic college, but it offers a degree in chiropractic and then just started to offer an osteopathic degree as well. And you know, they’re just adding to the chaos, you know, people don’t need more, you know, outside in, you know, modalities. They need to know that the health comes from within. And that’s why, you know, the other thing for if you’re going to talk about advice, you got to educate. Now educate, like Jim Sigafu says, said, he still lives with me. So it’s not a big deal. But you know, the word educate comes from Educare, which means to draw out that which is within. You want to elicit that knowingness, that truth that is in that particular practice member or person on the street to get in touch with that, which is true for them and bring that out in them. That’s what education means. And so everybody gets educated a little bit differently. Some people are better verbally. Some people are better visually. Some people are better, you know, on diagrams and structurally and they see an x-ray and they get it. So it’s going to be different for everyone. And you really have to, you know, have a diverse toolbox to be able to get to as many people as possible.
JAMES CHESTER (HOST): You’ve made the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. This episode is sponsored by Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, The Influencer Authority Podcast Training, Mango Voice, Life Chiropractic College West, and M-Sculpt. Let’s Hustle!
You give me a huge idea there. We need to start creating TikToks at Doctors Reports.
DR DANNY GAMBINO DC (GUEST): Dude, it’s so important. I mean, I don’t know how many million, not a million, but you know, hundreds and hundreds of doctors reports and lectures and, you know, mini reporter findings and monster reporter findings and group reporter findings and individual ones. And then I’ve, you know, talked to laypeople and students and pre chiropractic people and all of this stuff. And what I found is that I can get bored of just talking about the safety pin cycle and, you know, are above that inside out. So I would find ways in nature that would, you know, mimic what it is I wanted to say to our, you know, whoever I was talking to. And that’s really important. You know, there’s hundreds of phenomenal chiropractors on this planet doing just beautiful work. And they have many, many different ways of explaining what it is that they do. Some are visual, some are auditory, some are kinetic, kinesthetic, I mean, and I think it’s going to take all of it to get that message out there.
JAMES CHESTER (HOST): Yeah, it’s going to take all hands on deck for sure. I think we should spend some time over the last 10 minutes of the interview talking about updates on Kim. She was on the show. She was just coming out of like the fog of becoming her again. I know you’ve been working on writing a book. Let’s talk a little bit about where she is today and then maybe lead into the book a little bit.
DR DANNY GAMBINO DC (GUEST): Sure. Well, she was here on a video conference with somebody else and then she just took the car and took off into town to go do some shopping. That’s been a new development, her driving. And I never get tired of the little teeny breakthroughs. I cry all the time when she started driving. She’s like, why are you crying? I’m like, I’m not crying. You’re crying. And because during the healing phase, I mean, it was so bad that she wasn’t walking. She wasn’t talking. She wasn’t having bodily functions that she could control and it was a mess. And the worst part of it all is that I never knew if she was ever going to recover. I had hope. I had like this kind of internal bravado. I wanted her to do, I’m going to make her healthy and all this kind of stuff. And of course, that leads to a whole host of problems within the caretaker. There’s an ebb and a flow and there is a time and place for everything. And that was a hard learning lesson for me. This past 15 months have been very humbling in a lot of ways because I can’t control the outcome. But it’s also been a lesson in surrender, a lesson in deeper loving and a lesson in allowing. And that’s really an amazing thing. I mean, she’s talking now about working out, which she had no interest in working out three or four months ago. She just didn’t want to have it. Now she’s like, I need to move my body. Now she’s having these bigger dreams. And then we’re talking about our pet project, we’ll say. We have this pet project of a chiropractic school, right? A chiropractic school. What would be our ideal chiropractic school? If you didn’t have to worry about CCE and you have to worry about money and you have to worry about what would you put into the school so that the student, when that student trikulate gets out, what are they able to do? We’ve got to teach them how to grow. We’ve got to teach them how to live in a natural lifestyle. We’ve got to teach them how to raise kids. We’ve got to teach them how to home birth. We’ve got to teach them. Like all of these things that you’re not necessarily in curriculum, not from a medical standpoint, but from a school of natural law, people need to know that their bodies are capable of birthing children without epidurals and C-sections and all this kind of stuff. Yeah, medical emergencies. I’ve been through a medical emergency. I know what it looks like. It’s a very small section of what we call health care. It’s putting people back together and letting in a do its job. There’s just so much that we talk about and it gets us fired up all the time because, okay, who are we going to have? Let’s have Gandhi. He’s going to teach us, right? Because we have fictitious professors come. What about we’re going to have Hannibal come? That’s a guy who crossed mountains with elephants. That guy’s got a can-do attitude. We say, well, okay, so we have art, science, philosophy, sections of this and who’s teaching and then she says, oh, it’s going to be like a chiropractic, like a Hogwarts chiropractic school. It’s absolutely magical. I’m like, yeah, because we have to have magic. Magic has to be in there. Where did we get this magic? Then we have to learn about indigenous peoples and the rituals and magics that they do. It’s just so much fun just talking about it. Who knows? Maybe one day we’ll have a school here in Mexico.
JAMES CHESTER (HOST): Well, hearing about the dream and hearing about the vision and hearing about her recovery, I’m just going to let people know like Dr. Kim and Dr. Danny were an accident down in Mexico and I was reading Dr. Danny’s daily updates. I couldn’t help but be in draw and daily and daily and daily and seeing the amount of community that was supporting and the outpouring and tension on her coming back on track and bringing her back to where she is today. Like there are probably millions upon millions of prayers that were cast out over that time and there is power in prayer and there’s power in the adjustment and I think that there’s things to be said about that. But as I started to get drawn and daily, I would read these posts that were long. I’m standing in line to get a coffee and I’m still not done reading this. And I’d be sitting in my car for the next day and I’d be ready to go into somewhere and the post would hit and I’d read like the update about the sleep or about the outbursts or about the caregivers or about the next thing and I was invested in the recovery also. And I believe it brought me closer to you guys.
DR DANNY GAMBINO DC (GUEST): That’s exactly what I was just going to say. One of the reasons I started as a practical update, right? People want to know how she’s doing a lot of people love her and care about her. And so that was the premise of it. But the other thing was I knew that if I could keep people engaged in the story of this miracle that was unfolding, that people were paying attention. People paying attention, they had positive thoughts and prayers. Easily, if not more than 50% of her recovery was because of the non-physical stuff that was happening. The prayers, the intentions, the thoughts, the people were fasting, people were burning candles, people were just loving on their loved ones a little bit more. And all of that energy, all of that focused love really I think was the main driving factor in her getting well. And she was able to receive it without her educated intelligence because for four months she has no memory. The first four months after the accident she has zero memory of anything happening. And yet she was still receiving these downloads of prayers and love. And I cannot thank our community enough because no man is an island. I did not bring her back. Maybe I drove the direction of what to do. Certainly there is power in prayer. And that was one of the main reasons that she came back. She has such a big community that loves and cares for her that she was able to draw in and bypass her intellect at the time to be able to receive this healing energy.
JAMES CHESTER (HOST): Yeah, super powerful. And once again, it takes a village to do anything and many hands make light work. And I think that that’s more of a chiropractic segue than anything because there is healing in the adjustment. And there’s a lot of people that have experienced miracles from just one chiropractic adjustment. But you took her down to life or you took her down to Atlanta. Talk a little bit about how she was taken care of and where you took her to.
DR DANNY GAMBINO DC (GUEST): So we brought her after researching a bunch of different brain rehab clinics literally around the world and narrowed down to the states and narrowed down to just a handful. And then the clear choice was NeuroLife Institute, which is a part of life university in Atlanta, Marietta. And all the docs, all the staff, they had read the updates. It’s like having the most incredible patient history when she walked in. And I’ll never forget the first time. She was had a really rough night the night before because we flew in. And although we gave us a couple of days to recover, she was having a really rough day. So that morning, no sleep. And she rolled in stumbling and they were all over her. And I remember Dr. Dom Federally is the director now. He was the head clinician there and he says, do you want to take a break and rest a bit or do you want to just get started? And she was just had that stone face and she says, let’s go. And that to me just epitomizes her, get it done attitude. So the NeuroLife Clinic, they accommodated our schedules. They accommodated her good days and her bad days. And they adapted amazingly to her needs of the day, which changed. And in my chiropractic practice, we have people who have ups and downs and setbacks. But it’s nothing like a traumatic brain injury where the setback is zero sleep or the set emotional outbursts or absolute confusion. And they were just able to roll and love on her and just be very non-confrontational. They weren’t trying to force their agenda. They were just trying to eke out a little bit more ease into her system. And it was just a beautiful thing to witness, you know, to know that somebody else cared for her almost as much as I did.
JAMES CHESTER (HOST): So let me ask you, this is probably a big one. What’s it like to have her back?
DR DANNY GAMBINO DC (GUEST): It’s like Christmas day, man. Every day is like Christmas day.
JAMES CHESTER (HOST): Yeah, over 503 episodes. I don’t know if I’ve ever gotten quite the moment that we just had there. I think there’s a lot of truth in that. And that’s a big thing is everybody should just always when they get the chance to like listen to our messages, love your loved ones a little bit more, hold them closer when you get moments with them. Don’t take the days for granted. Don’t take the special moments for granted. You know, love on your loved ones and just know that the time is precious. The time does matter. And just really, really, really thankful that you guys are living this love story and you’re able to share that with the world. I know that you’re creating a book 98% done. Tell us a little bit about the book.
DR DANNY GAMBINO DC (GUEST): Well the title is, it’s a working title when the levy breaks. It’s a love story. It’s a story of hope. It’s a story of perseverance. It’s a story of kind of what it’s like to be a man. I mean, you know, I looked for a book that was similar to there isn’t one. So I had to write it. A majority of men will leave an injured spouse or a terminally ill spouse or they’ll just do some other stupid things. And I can’t figure out why because, you know, men can go to war men can die men can kill, but to be in that caring stage, you could say, well, it’s not really in our nature to care like that. It’s in our nature to support and protect. That’s what we do. And that’s what I feel that is also another message in there. I mean, I was flying by the seat of my pants. I had moments of doubt. I have moments of absolute abject despair. Couldn’t go on anymore. I couldn’t make it another day, but I could make it another hour. And so I went that other hour and sometimes crawled back into unconsciousness and sleep, praying to be relieved from this kind of pain. It was anguish and pain. And to be able to stand in that emotion, that painful emotion and to get the next thing done took a lot out of me. And I’ve built up some muscle around that as well. So you were saying about being appreciative and don’t take things for granted. It’s hard not to take things for granted because when they’re going as easy to go and as easy and they take it for granted, but it’s a muscle. And if you can gain in gratitude and gain traction in appreciation of the weather that we’re having here, the love that we have for each other, the appreciation for a well-cooked meal, anything. I mean, there’s no wrong time to be appreciative and you can always double down on love. So that’s one theme in the book is that no matter how far you think you’re at your end of your rope, love doesn’t care. Love says, I got plenty. I got plenty. What else you got? Come on, bring it. And you can always go a level deeper. And I really learned, you know, I consider myself a lover of life and this really was able to, is really able to elicit another level of being able to love another person because that never goes away, right? The love that we received from all of our friends and our chiro nation out there, that never was wasted. And the love always hit the mark. And I think that that’s really important to understand, you know, I’ve had recently just had a friend pass away and, you know, the memories and the love that we shared as teammates and friends is forever. It doesn’t diminish over time. And that’s a beautiful thing.
JAMES CHESTER (HOST): Well, I love your heart. I love your spirit. I love your intention. I think it’s been a really great conversation we’ve had today about chiropractic your life, Kim’s recovery and the impending book. At this juncture, is there anything I didn’t ask you that you would like to share with our audience today?
DR DANNY GAMBINO DC (GUEST): No, I mean, if chiropractic is going to continue. And the chiropractor has to develop him or herself in any way possible, physically, mentally, emotionally, spiritually, you know, educationally, et cetera, et cetera, business wise, et cetera. You know, I have a young grandson, he’s a little over a year old and I said to my son, the best thing you can do for him is to be the best version of yourself, to love on your wife, my daughter-in-law even more. And that’s what they’ll see, be calm that he’s going to know when you’re upset, but how you handle that is going to be completely different animal and he’s going to learn from that. So be the best version of yourself and you’ll be the best parent ever.
JAMES CHESTER (HOST): And being a good man can shift the future of humanity. And that’s really, you know, what I love about this show is we get a chance to get the salt of the earth stories from people. We get a chance to get the ethos out of people. We get a chance to share the one love for this one profession, which is chiropractic. That’s phenomenal. I really appreciate you sharing so much with us today and just so thankful that you’re my life and I’m thankful that I get a chance to get a better relationship with you and Kim moving forward and bravo to her recovery. It’s really special to so many people, as you know, and probably most special to you and your family. So my prayers are always with you guys. My intention was always there for you. And I know that there were a lot of other people out there doing similar methods. So thank you to everybody out there that was along for that journey, still along for the journey. And when people get to the end of this episode, if they want to support your book, where would you send them to?
DR DANNY GAMBINO DC (GUEST): I have a working sub stack blog right now, and that’s probably the best place because that’s where I’ll put up the updates and how to get it when it comes out and whatnot.
JAMES CHESTER (HOST): And what’s the sub stack?
DR DANNY GAMBINO DC (GUEST): I don’t know. It’s some crazy sub stack link. So it’s up to Danny Gambino. So maybe maybe I’ll find a search factor in being on sub stack.
JAMES CHESTER (HOST): Well I appreciate you brother. Have a great day. And just really thankful for taking the opportunity to share with our audience. Your episode 503.
DR DANNY GAMBINO DC (GUEST): Right on, man. My favorite numbers now. And I’ll actually do a 10. Keep up the great work.
JAMES CHESTER (HOST): Hey man, it’s a passion project for me and it’s all it’s all love. And I played soccer for 22 years. You played a little rugby and I was always told to leave it all in the field. And that’s what that’s what I do with this work. And every episode I just leave it all in the field. And that’s the spirit that’s inside of me that keeps burning brighter and brighter. Like we got on today’s pre chat and I’m like, I feel like a lion. I feel like a rhinoceros like put them together. I feel like that. So I appreciate the sentiment. And I close out by telling people you just one story away. Keep hustling. Thanks Dr. Danny.
DR DANNY GAMBINO DC (GUEST): Right on. Take care. Talk to you soon.
Hear Us Tell The Story of Chiropractic with Dr Joe Esposito DC – Chiro Hustle Podcast 502
Oct 23, 2023
Credentials: • Doctor of Chiropractic • Licensed Dietitian (retired) • BS Clinical Nutrition • Diplomate American Academy of Pain Management • Diplomate American Board of Chiropractic Orthopedists • Diplomate of the Chiropractic Board of Clinical Nutrition • Diplomate of the College of Clinical Nutrition Education: Dr. Esposito is president and clinic director of Health Plus Wellness Center and has been in full time practice since 1985 • 1979-1981 Bergen College, Paramus NJ • 1981-1984 Life Chiropractic College, Magna Cum Laude Doctor of Chiropractic • 1983-1986 Life Chiropractic College, BS Clinical Nutrition • 1984 Licensed Doctor of Chiropractic Georgia License # 2298 • 1985 Diplomat of American Board of Chiropractic Orthopedists • 1987 Licensed Dietitian Georgia (retired) • 1991 Diplomat of the American Academy of Pain Management • 2009 Diplomate of the Chiropractic Board of Clinical Nutrition • 2009 Diplomate of the College of Clinical Nutrition Recognition: Dr. Esposito has been honored on several occasions by his colleagues and various other organizations for his efforts in the advancement of his profession • Georgia Health Care Provider of the Year • International Chiropractic Honor Society • Diplomate National Board of Chiropractic Examiners • Who’s Who in American Universities and Colleges • Who’s Who in Executives and Professionals • Who’s Who in Medicine and Health Care • Garden State Scholar, National Deans List • Chiropractor for Council of Performing Arts • Chiropractor for “Theater of the Stars” • Health Consultant for Miss Georgia Co-Ed Beauty Pageant • Top 50 Single Business People in Atlanta • Official 1996 ACOG Olympic Doctor • Grupe Foundation Scholarship (First chiropractor to receive this medical scholarship) • ADDY Award for excellence in Health Field Advertising • Hun Gary Chairman – Business Advisory Council Professional Associations • Georgia Chiropractic Association • American Chiropractic Association • American Board of Chiropractic Orthopedists • American Academy of Pain Management Radio/TV Experience • Currently the host of the “Dr Joe Show” on radio stations in Atlanta WSB, B 98.5, KISS 104.1 and 97.1 The River. • Past experience includes o MNIV Radio, KPFK Radio “Inner Vision”, o WTLK “Talk of the Town”, o WXGC “Eye on Atlanta”, o WQXB Panel Speaker, o 11 Alive News Nutrition Consultant, o WGUN radio host, o Smyrna Cable “Health Plus” and “The Nutrition Kitchen” talk shows, o Salem Communications radio host Author • “Eating Right For the Health of It” • “Prescription for Extreme Heath”
TRANSCRIPT
JAMES CHESTER (HOST): You made the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s Number One Chiropractic Podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and to give us a 5-star rating on iTunes to continue hustling. This episode is sponsored by Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, The Influencer Authority Podcast Training, Mango Voice, Life Chiropractic College West, and M-Sculpt. Let’s Hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to Episode 502 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Joe Esposito. And if you want to hear us tell the story of chiropractic, stay tuned. Welcome back! This is another episode of the Chiro Hustle Podcast. It’s Joe Esposito today. 502, this is the episode number today. It’s been kind of a journey. We’re talking about this off camera, how he’s been hosting a radio show for 13 years. We’re going to talk a lot about marketing and things of that nature as we go through today’s interview. But 13 years for Joe working with radio and 5.5 for us. So yeah, it’s a lot of fun, right Joe?
JOE ESPOSITO DC (GUEST): I get so excited every time that light comes on. It says on the air, I just love that, yeah.
JAMES CHESTER (HOST): Yeah, and I think that there’s a lot to be said about branding the profession the right way to and sharing the big idea with people. So I’m really looking forward to jumping into this one with you today. But before we get into it, I’m just going to give our big wife Chiro Hustle. Why do we do what we do? We believe in the First Amendment. I think that’s so important in today’s world. We have to pay attention to that. Same as speech is something that makes us very unique as a nation and as a culture. Secondary medical freedom. I believe that chiropractic has been essential to protect medical freedom across all cultures. And family health freedom. I think chiropractors have stood with that structure for a long time is making sure families have choice to how they raise their children and how they take care of themselves. So those things are really important for what we do over here at our show. And then we also believe in BJ Palmer Sacred Trust. I love this part of the share when we open Dr. Joe because a lot of people have never heard of what the Sacred Trust is, even chiropractors. So I tell them to go and search for it. Like go to your favorite search engine right now, pause this episode and go and find BJ Palmer Sacred Trust. You might even search for BJ Palmer’s last words. And you’re going to know a whole lot more about chiropractic than you previously did. We also support and believe in subluxation based chiropractic. I know I probably shouldn’t have to say that about chiropractic, but I feel it’s necessary. So I pack that in there. And then we believe in in intelligence and universal intelligence. And that’s philosophy. And we believe that when man or woman, the physical gets adjusted, it connects them to man or woman, the spiritual. And with that being said, that’s our introduction. And now we get to introduce Dr. Joe Espazito. Welcome to the show.
JOE ESPOSITO DC (GUEST): I’m so excited to be here. This is awesome.
JAMES CHESTER (HOST): Yeah, I mean, I’m just like, like the hair on my arms is standing up because I know that we’re going to have such an electric interview today. And, you know, I think that the best part for me is to get your story. That’s really what like a journalistic approach to podcasting is is the story of someone else. And then I get a chance to jump in every once in a while and say something that might make sense. So let’s just let’s jump into your story. How did you become a chiropractor? What influenced you to jump into this profession?
JOE ESPOSITO DC (GUEST): It goes back my father. January, the year I was born, my father fell off the ladder, broke his back, fractured his skull, went deaf immediately. Now my mother’s pregnant with me. My sister is home three years old. My mother has no skills that back in the sixties that women stayed home. It was a very traditional family. Father worked. My father was in a coma, in and out of a coma, full body cast, fractured his back, fractured his skull. And here I was born. And my father was in the hospital when I was born. And so he went deaf immediately. We still to this day don’t know why he went deaf. So they have MRIs and all the testing that we have now. I suspect when he fell backwards and busted his head, he shattered the ossicles in his ears. We think that’s probably what it was. So my father never heard my voice. He wasn’t able to work. We grew up extremely poor. So you can imagine it was no OSHA back then. It was no retraining. He was mobile. He could walk. He wasn’t paralyzed. And he could speak. He just lost his hearing. And so it was an interesting growing up because my father was always home all the time. And we grew up with nothing fancy at all. And my father would always say, Joey, my back hurts, rub my back, Joey, my back hurts, rub my back. So as a child, I always rub my father’s back. Oh, and I feels good. Oh, I like that, Joey. It was immediate positive feedback that my father liked when I rubbed his back. So I was going to become a neurosurgeon. My original plan is to become a neurosurgeon, operate on my father, bring his hearing back. Well, every medical doctor I spoke to, I played football, I played hockey. So I spoke a lot of medical doctors, unfortunately, fractures and everything. They all said, don’t do it. 100% across the board. Don’t do it. It’s a lot of work. It’s bloody. It’s malpractice. It’s, you don’t get paid what you deserve. And it just went on and on and on. Now this is back in the days when doctors actually got paid well and you got dressed up to go to the doctor and put on clean underwear. And one day my grandmother said to me, she said, you should go see my chiropractor. He does something with nerves. I wonder what a sentence that was going to change the world. So I went into, walked into a chiropractor’s office, had a beard down to here, hair down to my shoulders, 210 pound football player, flannel shirt, teeth, black teeth shirt underneath, baggy jeans and work boots. And I walked into this chiropractor’s office and he couldn’t have been more welcoming. Nice to meet you. I’m Dr. Sachin Sach and I went, he didn’t go to life. He went to New York and I was from New Jersey. And he’s explaining chiropractic and charts and arrows and diagrams. And I’m like, dude, what are you talking about? And he said, if you need a letter of recommendation, I’ll give it to you. And I recommend you go to Life University because it’s the best university out there. And he didn’t go there. And he loved his job. That made the impression on me. All the diagrams and arrows, he loved his job. So I went to another chiropractor’s office. Let’s see what happens. Same thing. Couldn’t have been more welcoming. Come on in. Let me show you around. Introduce me to patients. Introduce me to staff. There’s way before HIPAA laws. If you need anything, let me know. I recommend you go to Life. I said go to Life. So I had a friend of mine who was actually, I went to undergraduate with, lived down here. I came down, I visited, I walked into Life, I looked around. It was two buildings at the time. Dirt park and lot. It was a dump. It was 38 years ago. And I said, I think I want to do this because the medical profession wasn’t happy with what they were doing. The chiropractor’s like crazy. I think it’s guys and nuts. So I said to my mother, I want to be chiropractor. And she said, I don’t care if you want to be garbage man. As long as you’re the best garbage man there ever was. What a challenge. So I went ahead and I applied at Life and I got in of course. It was easy back then. And tuition was $800 quarter. We lived in an apartment that was $60, $180 for a three bedroom apartment. Hot brooches everywhere, brown shed, carpet, purple bathroom tiles. It was divorced in lock. It was disgusting. And I was so excited because these people hugged each other and they talked to each other and they supported each other. And I remember one of the teachers even saying he was a medical doctor. He taught anatomy. And he says, I’m fascinated by you chiropractors. And I said, why is that? He goes in medical school if they will give people wrong answers so that the other person fails. He says, here you’re willing to risk your career to help a friend cheat. And he said, I respect that from you. And I thought, wow, that’s really cool. So I got all excited about chiropractic and graduated 23 years old, third of my class, 23 years old. Didn’t know what I was going to do in my life. Started practicing. I remember my first patient. His name was Bill Bolin. And he came in and he had bleeding in his rectum, bleeding in his stools. And here I was, young guy, bleeding in stools. That’s not a chiropractic case. So I adjusted him because I remember what Sid said, Sid Williams always said, adjust and then if you need to, refer out. And I didn’t sure enough, he had colon cancer. And he came back in and he says, you saved my life. The doctor said, you saved my life. And the first patient I ever had, I was like, this is so cool. I love this. 38 years later, I’ve missed a half a day of work in 38 years. Wow. I have four offices and I can’t tell you how excited I have every day to wake up and do what I was taught to do, way back when. So cool.
JAMES CHESTER (HOST): You make me want to cry because the story is rich. And it’s full of endeavor. It’s full of challenge. It’s full of rising up.
JOE ESPOSITO DC (GUEST): Yeah. You know, and I, we’ve treated, I don’t know, I’ve given millions of adjustments. If you add up how many bones I’ve moved, millions and millions of adjustments. And it’s still exciting to me. I still want to know what direction am I doing it? What line of drive is it? What am I putting back in place? You know, the old chart that D.D. Palmer talked about, you know, how the tone of the nerves and how you got to check the nerve tone, is it too tight, is it too loose? And then when I was thinking about becoming a chiropractor, I was doing my undergrad. Friend of mine was working in a book store in Pasek, New Jersey. And D.D. wrote, of course, the green book, you know, Chiropractic Adjuster. And there’s a second book that D.D. wrote. It’s a little red book. And his wife put it together after he passed away. And I have a copy of that book. And it’s so cool. So it really belongs in a museum. I don’t know what to do with it, but it belongs in a museum. So it’s just really cool. And every day I get excited about chiropractic. And every day I tell the story hundreds of times a day.
JAMES CHESTER (HOST): You know, there’s a guy, I think he’s out from where you are, Joe Borrio. Yeah, he, 10 years ago, I went to my first major chiropractic seminar. Yeah. And it was mile high out in Westminster, Colorado, just north, just north of Denver. And I heard him like probably he said it a hundred times during his talk. Probably I’m exaggerating, but he was just saying chiropractors need to continue to tell the story. Yes. And they need to keep telling the story and keep telling the story and keep telling the story. And just when he thought you told enough people, you got to tell one more person and then another person. And I think that that’s really probably how most people grew practices and can continuously grow practice. But I want to go down that journey with you is for practices now, how did you go about doing marketing and how did you choose to say this worked? And I’m going to stick with that.
JOE ESPOSITO DC (GUEST): I did everything. If it was a marketing technique that was legal, I did it. We never did anything illegal. I did mall screenings. I did lectures. I did dinners. I did luncheon learns. I went out to attorneys. I said, I have to eat lunch anyway. I’m going to have lunch with two attorneys a week. I met all the doctors in my area. And I remember going to seminars and hearing that people were seeing 50 patients a day, a hundred patients a day, 150 patients a day. And I said, I got to do that. And I worked, you know, I didn’t like working a five day work week. So I worked a seven day work week instead. And so I told the story and I did touch and tell it. Every time I just somebody to this day, this nerve goes to heart and lungs. Who do you know who has heart and lung problems that would benefit from chiropractic care? This nerve goes to your colon, sex organs and bladder. Who do you know is colon, sex organs and bladder problems? Taking the pain away, they know about chiropractic and pain. They don’t know about chiropractic and organ function. And I still can’t stop myself. When I adjust people, if I adjust to somebody I’m dating, if I adjust a friend of mine, I can’t stop myself from saying that’s the nerve you’re pancreas. I’m like, well, it’s somebody, it’s my father or whatever, my sister, I get that, but I can’t stop myself from telling the story over and over and over again. And so you name it, I did it. Now I’m going to tell you this, most of what I did failed miserably. Many, many times when I first got out of school, I’d put out my blue polyester seers, three piece suit and I’d take this beat up old briefcase and I’d walk into a health food store and I’d book this lecture weeks in advance and put flyers everywhere and posters up and I’d show up and I’d stand there and nobody would show up. And the thing that I did was I packed up my bag and I said, when’s my next lecture? Never think that you did something and it didn’t work. Remember what BJ said? Never know how far reaching. And it worked. And to this day, I’ve been in the same practice, 38 years. The same building, same offices. And people come in and say, I heard you lecture 25 years ago at some multi-level marketing convention. I heard you lecture in a school. I have kids come in, bring their kids in and said, you spoke at my high school. So that’s how I got my tea. I spoke at high schools. And I thought, this is so amazing. You never know how far reaching it’s going to be. And the marketing I did 20 and 30 years ago is still paying off today. But don’t think what you did didn’t work because it did.
JAMES CHESTER (HOST): You know, I think that you have to go and touch your community. You know, do the speaking engagements. And I didn’t tell you this, but I just went to Grand Rapids this past month and I did two events up there. One was a home show and one was a woman’s expo. The numbers were pretty darn good. But I think that chiropractors have to go out there and do those types of events. It’d be hard for us to get me into a mall, tell you. But if there’s like a festival or a fair, I’ll go do those because those are the people that are looking for something new. They’re looking for a new paradigm. They’ve moved to a new community. There’s been a lot of shuffle up and deal over the past three years. People are displaced. They’re all in new communities. They’re all looking for providers. Sometimes you have to get out of your own way and go find them. And I think that’s important. And you know, you do a radio show. I do a podcast. I’d recommend every chiropractor under the sun to start their own podcast and to start interviewing people in their local community, the people in your BNI chapter, the people that have the highest Google ratings in your community. Like go into your research, but I think that people should all have a show. And here I live in Grand Junction, Colorado. If there’s a chiropractor out there listening, start Grand Junction Spotlight and do some interviews and become the next person that they’re going to refer their friends and family to because you interviewed them about their business and now you build a community. And I think that that’s what I wanted to talk to you a lot about really is building a community and has the show that you’ve been running on the radio over the past 13 years helped you build a community.
JOE ESPOSITO DC (GUEST): It changed the community everywhere I go. Now we’re on number one talk radio station to Country here in Atlanta. So I reach and I’m guest on other shows every week. I’m a guest on somebody’s show here in the Atlanta area. So I’m guessing I reach a hundred, hundred fifty thousand people a week. I mean how crazy. That’s the biggest lay lecture ever given. And we said if BJ was here he’d slap me on the back and say good job man. So everywhere I go I went to visit a medical doctor today just before this. He’s a medical doctor, he’s a solo practitioner. He’s very frustrated with the way things work in healthcare. And I sat and talked. I walked in and the secretary looked up at me and nice pretty young girl and she looked at me and her eyes lit up. She goes you’re Dr. Joe. And I said yeah she goes oh my god. She goes my husband is your biggest fan. She goes he talks about you like you two dating. He just thinks you’re the greatest guy in the world. How powerful is that? When a patient comes in with neck pain, back pain, shoulder pain, digestive issues, nutritional issues, what are you going to send them to? So the radio show was a lot of work. I research every day because I got to make sure that I am on cutting edge and I got to make sure my facts are right. And it’s amazing everywhere I go. People are just like you’re Dr. Joe, you’re Dr. Joe. Thank you. Every day I get emails, five, ten emails a day. Thank you for what you do. You changed my life. I lost weight. I felt great. I referred my sister to a chiropractor in Los Angeles and she got her neck pain gone. So it’s changing the world globally.
JAMES CHESTER (HOST): You’ve made a Chiro hustle. Sit back and learn from the greatest influencers in the profession. In the world’s number one chiropractic podcast. This episode is sponsored by Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, The Influencer Authority Podcast Training, Mango Voice, Life Chiropractic College West, and M-Sculpt. Let’s Hustle!
JOE ESPOSITO DC (GUEST): Was it the impact that we’re having in so close? I just love doing it.
JAMES CHESTER (HOST): Yeah, you know, once again, you’re like in my zone of genius. I love what you do. And I think BJ Palmer said it too. I love you because you love the things I love. And if you ever go tour the Palmer mansion, that’s on a little macrame made thing on the wall as you’re going up the stairs. And yeah, that’s definitely inspirational to know how many people we can reach. And the quote is, you never know how far reaching something you say or do today will have an impact on millions of lives tomorrow. And I think you have to drive it home. That’s why I open up with philosophy on our show. That’s why I open up with, you know, in intelligence and universal intelligence and the sacred trust and subluxation because even if people only listened to the first two minutes of our show and they just kicked after that, they would get their teeth sunk into chiropractic. And they’d be like, immediately curious and raising eyebrows to thinking, what is that? And I think that that’s a really that’s marketing to me. If I can create something that thing people will listen to and it creates curiosity and action. Now we move people to understand a deeper layer of chiropractic. And I think that what you’re doing is tremendous hundreds of thousands of people go to chance to hear about chiropractic globally now. And I just gave a talk out at the Palmetto State Association out in South Carolina. And I put a slide up and I go, you guys know who that is? And it was BJ Palmer. I was like, if that guy was alive today, I’d probably hire him. I’m kidding. He’d have probably hired me.
JOE ESPOSITO DC (GUEST): I’ve always said, there’s one person in two people in the world I’d like to have lunch with will be BJ and DD. And you know, when I first went to college, he talked about a philosophy class as a philosophy. What does that mean? And you know, I was there when it was small college and sitting new everybody by name and he kept dropping the keys and dropping the keys and I think, why is he dropping the keys? I don’t understand it. Now I got it. We had three hours of Sid lecture every week. They locked the doors. You couldn’t go pee. And I thought this is insane. This man is a nut. Now I appreciate that he brainwashed me in such a good way. And I do appreciate that.
JAMES CHESTER (HOST): Well, I think there’s something to be said about consistency with your messaging and intensity. And I think that sometimes that’s not appreciated when somebody’s like living that moment because it’s hard to stay focused on somebody that’s intense. It’s hard to focus when especially today, we don’t have the same attention spans. That is true. But I mean, still today, I’ll go do that screening. Okay. I just did one last week and I got home last night from it. And there was a guy that was there and you were talking about touch until I don’t touch people. I don’t have to schedule them. But the guy fills out his form. And he tells me he’s having low back pain. I go his girls there with him. I don’t know if they’re married, but she was there with him. And I said, so low back pain. Do you know where those nerves are going to? Yeah. And I go, they’re going right there. And he, his eyebrows raised and her eyebrows raised. And I go, and the good news is, I think we can help you. Next is we get you into the office. But the transition from not knowing to now understanding became quite clear to this guy. And I think that it’s important to tell that story because if you don’t go out there and do that, now this guy might not be able to have a family. You know, now because of this, we’ve corrected his low back pain, which corrects his nerve impulse that are going to his reproductive organs. And now the guy might have a better quality of life. And you know, I.
JOE ESPOSITO DC (GUEST): Yeah, people come in all the time and they have, they come in for the back pain and then they say, Oh, by the way, I do have erectile dysfunction. Oh, by the way, I do have heavy periods. Oh, by the way, I do have terrible gas. I do have hemorrhoids. And I say, now it makes sense. And they do exactly what you just did. Your head starts nodding. As soon as their head starts nodding, they got it. Okay. They got the concept and you can move on. You don’t have to oversell them. Okay. I’ve got urinary issues and that’s the nerve to my bladder, fix that nerve. Yeah. Otherwise, they just would just back, we just aspirin, we just expensive aspirin. And you know, we give them a couple of adjustments. They talk to feel better. And I tell them, listen, do what I say for 60 days, make the commitment for 60 days at the end of 60 days, let’s reevaluate and see what we did. And let’s see if we need further care or not. I give them a timeline. It’s not this isn’t forever, but it is forever. They don’t know that. And they know it’s 60 days. And I do nutrition evaluations on every one of my patients as well because I want to be outstanding. I want to be different than every other healthcare provider out there. And we talk about digestive system, nerve control digestive system. How many people have acid reflux, heartburn, burping, gas, bloating, diarrhea, constipation, all hands go up? Oh, I didn’t know chiropractic can help digestion. I didn’t know chiropractic can help reproduction. I didn’t know how chiropractic can help asthma. I said, well, I can’t promise you anything, but I can tell you after 38 years, we’ve seen some amazing results in cases like yours. We’ve given them something no one’s ever given them and that’s hope.
JAMES CHESTER (HOST): You know, there’s a whole presidency that was one on the word hope. And you know, I think that there’s a lot to be said about what chiropractic does. And I really appreciate you communicating with us from that lens. I am curious though, having four offices. How do you help your team stay committed? How do you keep the people that are out there serving your practices? I guess on fire for the principle of chiropractic.
JOE ESPOSITO DC (GUEST): My rule is this. When I hire people, I said, I have to meet with you at once a week at least. If it’s a secretary, if it’s a records person, if it’s my insurance bill or if it’s my doctors, we have to meet at least once a week, one on one. We don’t have to talk about serious stuff. You can tell me about your dog. You can tell me about the date you had. You can tell me about whatever your garden. But there’s nothing more important than that connection. And you can’t do it over Zoom. You can’t do it on a meeting. You have to do it one on one. And so I meet with my staff on a regular basis and I discuss with them and I go over the protocol, I go over the scripting and I go over and over and over and then I go over again.
JAMES CHESTER (HOST): That’s really great advice. I’m just going to share a little bit of idea of people that might be interested too. This is just a different layer. It’s not so much about keeping in touch with the staff, but it’s about relationships. Like you said, you go out to lunch with attorneys. I think that chiropractors should go out to lunch with area chiropractors in their community. I think they should find other people to build network with and to build a stronger chiropractic local community. And then you’re talking about doing nutrition testing on people. I think it’s important to find the three T’s with someone. Thoughts, traumas and toxins. And if you’re following the real trying of health, you’re following old school principles of chiropractic, you have to look to all aspects of the subluxation, physical, chemical and emotional. You have to start looking to the full body of the patient. And I think it’s really important. And that takes me to like building a different layer of community. I would recommend to all people out there listening to our show go out and build a relationship with the local urgent cares. It’s because they don’t want any patients.
JOE ESPOSITO DC (GUEST): No, we’ll take them and then turn them into chiropractic patients.
JAMES CHESTER (HOST): Yeah. And they’re looking for more of a palliative style of a furl and they don’t want to give more pills and potions and lotions. They want to see the people that come in under crisis care not have to go the long road of being sick and constantly being managed. They want to see these people go back to a better quality of life. So build a relationship with those groups too. And the other group, I know this is probably not the most popular group out there they might be to. I don’t know. The joint. I don’t give them plugs or anything, but go build a relationship with the local joints and become their referral source because they get cases all the time that they don’t want it. They don’t do x-rays. So if you have x-ray units in your office, say, Hey, any hot disks that come in any motor vehicle stuff comes in here. Let’s go have lunch. Let’s figure out how to make this work. But I want to become your downstream referral source for these cases. And it also builds the community stronger and just say that somebody comes in and they’re like, I can’t afford your care anymore. It’s really important to not lose people to not being under principled chiropractic care. And you have to have a referral source for people too. And I think that it’s important to have that local community built, whether it’s a sports chiropractor, whether it’s a pregnancy chiropractor, whether it’s an animal adjuster. There’s types of chiropractic all across the board. And I think when you have a stronger rolodex and you build your local BNI chapter through your podcast, through going out, taking people to lunch, now you know how to sustainably build a local business.
JOE ESPOSITO DC (GUEST): Yes, and it never ends. It’s been basically 24 hours a day. It never ends. Everyone who wouldn’t benefit from chiropractic care. No one. So people say, who’s your demographic? If you’re above ground, you’re a demographic for us. And consider that. And don’t worry about the people that don’t hear the message. They’ll hear it eventually. You have to worry about the people that do hear the message.
JAMES CHESTER (HOST): Chiropractic just gets people better faster, whether the practitioner likes to say that we heal symptoms or whatever. If somebody has periodontal disease, it’s better with chiropractic.
JOE ESPOSITO DC (GUEST): Everything. And I said, how many adjustments do you want in a lifetime? Well, I want as many as I need. Well, that’s how many your patients need to. They need to meet as many adjustments as they need. There is no insurance company says, 20, 20, 20 visits limit. No, that’s the insurance company saying it. That’s not what you need. So yeah, I don’t think everyone I look at, I think, okay, that’s a potential person who needs chiropractic care because everyone does.
JAMES CHESTER (HOST): So I know you touched on this a little bit, but you said some of your heroes are DD and BJ. Yes. So I would sit down and ask each one of them one question, what would you ask them?
JOE ESPOSITO DC (GUEST): I would talk to DD and I would say, where did this all come from? I mean, I understand the nerve and the concept of tone and everything like that. And I’ve read the books and I was around. I studied with D.J.R.A. and Thompson. If you’re still a young, we’d sit and have lunch together. I didn’t know what these guys were. I was an 18 year old kid. I didn’t know they were the legends in chiropractic. Sid Williams, I mean, I had no idea what I was surrounded by at the time and what was happening. So I would talk to the DD and say, okay, this is what a concept. What made you think of this? And I would ask them to, why didn’t you want to share it? Because the story goes that he didn’t want to share it. He wanted to keep it as a business. And then BJ, of course, wanted to make it a spread it to the world. And BJ died a couple of days after I was born, so I was wondered during Carnegie. I would sit down with BJ and say, you did such an amazing job spreading the word. What advice would you give me to spread the word for how can I pick up what you left off? That’s what I would ask him.
JAMES CHESTER (HOST): Yeah, I think that that’s going to spark a lot of interest for listeners. And I really think that it hits home for a lot of people because I tell the story quite eloquently when people ask me to give them chiropractic history how it started. Or if somebody asks me about the professional chiropractic, I think there’s always a road that goes back to DD or BJ. And I always tell people at DD Palmer’s magnetic killer. And he found a way that the nerve transmission in a human’s body was less than if there was a misalignment in the spine. And that it was greater than if that spine was corrected from that malposition. And he found that the nerve impulse and nerve organs function better when they went to the organ tissue and the cells in the glands. So if people had any condition, you start correcting these subluxations, these misalignments and the body starts regulating properly again because the signals turn back on and their body just has this innate way of healing. And then I tell people if you cut your finger, do you have to tell it to heal? No, it heals naturally because that’s what your body’s intended to do. And I say that’s the same thing that happens in your spine when that’s out of alignment. And it gets put back into alignment. It just heals naturally. And it’s pretty cool.
JOE ESPOSITO DC (GUEST): And it works with all other therapies. If somebody’s having chemotherapy, if somebody had surgery, if somebody is deaf, you know, I mean, for adjustment, of course, was on a deaf man. So it’s an adjunct to everything. There’s nobody who wouldn’t benefit from what we have. There’s a lot of people who wouldn’t benefit from taking medication or having surgery. If you need drugs and surgery, absolutely. We have this technology, but who wouldn’t benefit from adding chiropractic to it? And in most cases, people don’t need further therapies. We should be the portal of entry. I don’t know why the insurance companies and everybody else hasn’t figured out that we should be the portal of entry and then go from there. We could escalate care from there. But if we’re the portal of entry, there’s not going to be a whole lot of escalation anymore.
JAMES CHESTER (HOST): Well, we’ll just keep our intentions strong with the chiropractic message. And because of the confusion that we’re having as to why they don’t see it that way, I believe that we’re getting closer and closer to them saying, Hmm, why don’t we go a direction of actually keeping people healthy long term? Sure. Rather than drug patching people and drug carrying people, Les Brown said it best. He’s been on our show and he’s like, the reason I love chiropractic is because it doesn’t cut it out. It doesn’t burn out and it doesn’t drug it out.
JOE ESPOSITO DC (GUEST): Yep. It’s so true. And you got to tell people who you are, where you are and what you do. And that’s you people say, well, how do I introduce chiropractic? Who you are, where you are, what you do? Who you are, where you are, and what you do? Do it over and over and over again. And the word and as we reach that critical mass, it’s going to become a lot easier for all of us.
JAMES CHESTER (HOST): Well, I’ve really loved the conversation today, Dr. Joe. I am curious. I want to go lightning round two quick questions with you. Tell us a miracle story. Tell me something that you’ve seen over the course of your career.
JOE ESPOSITO DC (GUEST): First one comes to mind, Mary, many, many years ago, 20, 30 years ago, she came up back paying, she couldn’t get pregnant. She told me that after she came in. I said, well, this is the nerve to reproductive organs. I said, so don’t be surprised if there’s some cool things that happen. So she comes in a couple of weeks later. Her husband did not want to come into a chiropractor. They’re spending all this money on a vitro fertilization. He didn’t care. Her back hurt had nothing to do with pregnancy. He didn’t want to spend any more money. She comes in, she’s sitting on a table one day and she’s glowing. And I said, you look like a woman who’s pregnant. She goes, how did you know? I just left the doctor’s office. And I guessed. So a couple of days later, she comes in and she’s the crochet and knit and she crocheted a sweatshirt. I said, Dr. Joe got me pregnant. And I said, that was just the crazed. I just loved it. And she wore it every day of her pregnancy. But that’s one of the, I mean, we don’t have enough time to go. We live all the miracles. But it’s just that’s one that I just thought was so funny. So that’s Mary.
JAMES CHESTER (HOST): That’s cool. You know, I worked in a clinic for six years for people that watch our show. They know that I worked in a chiropractic biophysics office as a traction tech. But one day there was a lady that came in. And the reason I have to say this is because she was pregnant. She was like days from like having baby. And she comes in from a referral recommendation from one of her girlfriends. And she comes in and her baby’s breach. And Dr. Mike was trained websters. So he turns this baby like from the belly. And one night we’re out at, you know, we’re just out out on the town and I start talking to this couple. And I was like, this is my friend. I work with him. He’s the chiropractor I was telling you about. And I go, and I saw the most amazing thing today. I saw him turn a baby. And like that’s when the lights went off for me is that chiropractic was much more than the adjustment. And understanding that you can help people with not only their pain, but the course of life, the miracle of life. And that’s the really the most beautiful part about chiropractic is it’s the thing that people never came for that gets improved.
JOE ESPOSITO DC (GUEST): Yep. That’s the best part of it.
JAMES CHESTER (HOST): And last question for you. If you’re a last chiropractor on earth, does the profession survive?
JOE ESPOSITO DC (GUEST): Oh, better than ever. Absolutely. No, there’s no question about that. I would bring in other doctors and start teaching them and I would spread the word and I do exactly what I’m doing right now. And I mean, it’s growing because of what we’re doing now. And there’s no reason why we wouldn’t just pick it back up where it left off.
JAMES CHESTER (HOST): Awesome. And if people want to connect with you or learn more about you, where can we send them
JOE ESPOSITO DC (GUEST): to you? Website is real simple. Doctorjo.com, D-R-J-O-E.com. We post every day on social media. Follow us on social media at Doctorjoesposito, all one word, at Doctorjoesposito. And if you want to reach me, send me an email through the website, doctorjo.com.
JAMES CHESTER (HOST): Well, that was great. I appreciate you being our guest today. You were episode 502. Is there anything I didn’t ask you that you would like to share with our audience before we call out?
JOE ESPOSITO DC (GUEST): Help me up questions, folks. Let me know. I share a driveway with Life University. I mean, I built my practice. I packed a bag. I walked a few feet built a practice. I’ve been here ever since. I literally shared a driveway with Life University. So when you talk about competition, there is no competition. Okay? I’ve never taken a student, a patient from Life University, and Life University has never taken a patient from me. So we can be this close, literally this close, and still there’s plenty of patients to go around.
JAMES CHESTER (HOST): I love that message. Sometimes I have to write faster than you talk. All right. So with that being said, I appreciate you being out with us today. And I’m going to close out by telling everyone you’re just one story way. Keep hustling. I’ll see you guys on the next episode. Thanks, guys. Thank you. Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
We Are Stronger Together in Chiropractic with Dr Brenda Toler DC – Chiro Hustle Podcast 501
Oct 19, 2023
TRANSCRIPT
JIM CHESTER (HOST): You made the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s Number One Chiropractic Podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and to give us a 5-star rating on iTunes to continue hustling. This episode is sponsored by Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, The Influencer Authority Podcast Training, Mango Voice, Life Chiropractic College West, and M-Sculpt. Let’s Hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to Episode 501 of the Chiro Hustle Podcast. I’m your producer, Luke Mallett, and here’s your host, James Chester.
JIM CHESTER (HOST): So today we had the opportunity of interviewing Brenda Toler. And if you want to hear a story about how we are stronger together, stay tuned. Welcome back. This is another episode of Chiro Hustle Podcast. We just crossed the 500 episode mark. This is episode 501. I’m really happy for that. I’m looking forward to the next 500 interviews. Today we have Brenda Toler. I’m really excited to tell her story. Executive Director of Minnesota Chiro We want to get out of their pen and paper and take a few notes. Before we get into today’s episode, I want to let you know the big why. Why do we do what we do over here at Chiro Hustle? Well, First Amendment is important to us, protecting freedom of speech. A lot of people don’t know this, Brenda, but I got my background in journalism. So I have a journalistic degree. And I never really tell people that’s kind of strange. But I did. So I take First Amendment really serious. I think that we should have freedom of speech and chiropractic for certain, because we have things such as medical freedom and family health freedom that chiropractors have been standing on the shoulders of giants, protecting for a long time. So I think that those things are important to talk about. And then B.J. Palmer Sacred Trust. I think that that’s something that people just went and looked for B.J. Palmer’s last words on their favorite search engine, or they searched for B.J. Palmer Sacred Trust. They’ll learn a whole lot more about chiropractic than they previously knew. And that is something I find is super important because we have to remember our philosophy, the foundations of his profession. And if you are a part of his profession, take the Sacred Trust oath and guard it well. And then second to last, we do believe in subluxation based chiropractic. I think it’s something that we have to like shine a spotlight on and let people know about. And then lastly, we believe in innate intelligence and universal intelligence. We believe that when man or woman, the physical get adjusted, it connects them to man or woman, the spiritual. And with that being said, Brenda Tolar, welcome to the show.
DR BRENDA TOLER DC (GUEST): Thank you, James. I really appreciate that. I’m excited to be here.
JIM CHESTER (HOST): Yeah. Well, we’re really excited to have you too, because I am looking forward to the perspective that you have as an executive director, really on the front line supporting chiropractic and making sure that chiropractors have a platform of freedom to practice. And I think that that’s really important. But before we get into what’s important to you and where we are today, let’s go back in time a little bit and talk about how you got into chiropractic and maybe share your chiropractic story about how and why you work with chiropractors.
DR BRENDA TOLER DC (GUEST): Well, I really love this profession. And I have been in chiropractic, basically my whole life as a patient. And I feel that I’ve over the decades, I have found that my passion and my dedication is really now towards the younger doctors. And with that, they’re our future. And without them, where’s our profession going? So their involvement in the state association or the national association helps them to succeed. And with that, MCA is starting our new young professional program that’s designed to help these new doctors that are starting out, be successful and start the new journey. And it’s working in and on their business, that they’re business owners. And that really is my story. That passion. And I live it. And I just have the utmost respect for every chiropractor out there. So it’s an honor that I can be here today and then I can be the executive director of MCA.
JIM CHESTER (HOST): Yeah, I think I’m going to unpack a little bit of your answer there. And I’m just curious, new students, you really have a love for helping them find a strong sense of practice and a strong sense of chiropractic. Where are most of the students coming from that you’re helping?
DR BRENDA TOLER DC (GUEST): Now with maybe the executive director of MCA, they’re coming from Northwestern.
JIM CHESTER (HOST): Yeah, actually I’ve been down a couple years now to speaking at the Chiropractic College is down in Mexico. Fantastic. And there’s direct linkage, I believe, from Northwestern to those schools down there in Mexico, correct?
JIM CHESTER (HOST): Well, from what I remember, there was a connection with the Northwestern protocol down there for the schools down in Veracruz, Ecotepic, and in Taluca. And there’s actually, if people don’t know this, there’s three chiropractic colleges down in Mexico. And they’re actually producing per unit, more chiropractors second to the United States as professionals yearly. They’re making a lot of chiropractors down in Mexico right now. The schools are thriving.
DR BRENDA TOLER DC (GUEST): That’s fantastic.
JIM CHESTER (HOST): Yeah, pretty cool information, right? You know what I’m going to find? So new students are coming from Northwestern. What are you finding as some of their challenges when they come into this young professionals program?
DR BRENDA TOLER DC (GUEST): You know, I fund this all over the nation. It’s just not Minnesota. These young people go into college and they’re excited and they’re thriving and they’re learning all about the body and how they can help their patients through the chiropractic. And when they graduate, they know how to adjust. And when now they’re in the real world and then what? And I have found it’s just really hard for them to get started. And how do I interview for the front desk? And what do I do, you know, what kind of equipment do I really need to do? And it’s just all of that as far as getting your business started is something that they really need help with. And there’s ways that you can spend a lot of money and then there’s ways that, you know, we’re going to help you with your state association. We’ll help with that and we’ll guide you and connect you to the people that they need to be connected with to really set themselves up to be successful and to grow in their new journey.
JIM CHESTER (HOST): I believe in it so much. There’s three ways that people can build their practice, I believe, with their time, their talent or their treasure. And it’s the same way of giving back or donating money or donating your time or doing something. But I think that early the upstart phase, a chiropractor probably has a lot more time than they do treasure.
DR BRENDA TOLER DC (GUEST): I want to agree with that.
JIM CHESTER (HOST): So they have to go out and actually put hands on their community. They have to go out and be present in their community and they have to go out and learn how to become the practitioner that they’ve always desired to be.
DR BRENDA TOLER DC (GUEST): Right. And so there’s ways that they can do that.
JIM CHESTER (HOST): So outcome scenarios. What do you think that most of the young chiropractors that come into the professional program that you’re putting on are looking to accomplish by the time they feel confident enough to go do their practice?
DR BRENDA TOLER DC (GUEST): You’re talking about our young professional program. Yeah. All right. So that’s just in the infant stage. We’re setting it all up. But the goal is that they’re going to be able to either one, know how to apply for business loan to that we’re going to help them find an associate position that they would help it or three, they’re starting their own and they’ll be able to go in and look for location, look for staff, look for equipment. So they’re going to be well rounded that they’re going to know about the billing and the coding and they’re going to know all of that that they need to be successful.
JIM CHESTER (HOST): You know, you hit a grand slam there for me and you talked about people coming in and becoming associates. And I think that there’s a huge generation of docs that understand how to adjust, understand philosophy, understand the history of chiropractic. And they’re looking, so many of them are looking for a second set of hands to come in and work with them. And if I could ever just encourage anybody that’s listening or watching our show to pay attention to what Brenda just said is there are more and more opportunities for young D.C.s to come in and actually get mentorship and to get their career started working side by side with a real deal chiropractor.
DR BRENDA TOLER DC (GUEST): And if I can say one more thing on that, these doctors that have been in practice for a while, they’re the baby boomers and that maybe you want to retire, they’re looking for someone to take over their position. Your state association is going to know who they are. And two, then they have an opportunity that they can go in and get real life, you know, mentorship and help so that they can then take over and establish practice. How great is that? I mean, really, that’s exciting.
JIM CHESTER (HOST): I laugh because I see the necessity for it. Absolutely. I laugh because I think that a lot of people might think this stuff, but they don’t know how to articulate it. And I think that as we develop as, you know, connection between Minnesota and Chiro hustle, we’re going to help a lot of people fill in the gaps because I think that people, they’re all looking, it’s just like getting new patients. The patients looking for chiropractic, they just don’t know it’s chiropractic they’re looking for. The new grads looking for an associate position, they just don’t know who that associate position is going to be with. Right. So I think that that’s an important part of the chiropractic business. And yeah, I think that they need to know how to do the financing and to do that with security and with credibility and with a strategy because, you know, I’ve also heard this, Brenda, is when a chiropractor gets out of school, they go out there for five years, their success rate and their failure rate is at the same level of a small business because that’s what they are. So they’re, they’re succeeding at the same pace as the small business within that five year sink or swim time. And unfortunately, some of the chiropractors get out there and they do it their own way and they sink within that first five year bubble and they don’t make it past that. So we need to see what we can do to save that fail rate at that 50% and mentorship and associate leadership is something that’s super important.
DR BRENDA TOLER DC (GUEST): It is. Also, I have to say though, the associations in the state, we’re going to help. And that’s why MCA itself, we pay their first year after they graduate. We cover it for them because we know that it’s hard and you can get so much from your association when they start out that it’s, it’s important and it’s since they’re a student, they should join and continue on because it really does support the profession and themselves as a whole.
JIM CHESTER (HOST): Yeah. So I want to go to your wheelhouse and why to support the state associations. But before we get to that, I want to talk a little bit about marketing because I know that you had a great perspective on this one, we were chatting off camera. And what advice would you give to these young DCs or these first five year DCs on how to actually grow a practice?
DR BRENDA TOLER DC (GUEST): Yeah, I love that question. We’re so social media focused. I do think Facebook in that is, oh, there’s always a place for that. But you know, there’s a B&I, business networking institute, every location, every state has them and there’s different chapters around the state. Getting involved with that is fantastic because you’re the only doctor there. They don’t allow anybody else in. Students in your area, don’t be afraid to go out and give your card, talk to them and then go to the schools. Schools could maybe let you go in and talk to the students, talk to the staff, talk to businesses in your area and if in your area there’s trucking, oh my gosh, DOT, I would strongly recommend that as well. I mean, I have to doctors that are in that area. That’s a great source of revenue for them. And of course, join your state association because it’s important.
JIM CHESTER (HOST): You’ve made the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. This episode is sponsored by Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, The Influencer Authority Podcast Training, Mango Voice, Life Chiropractic College West, and M-Sculpt. Let’s hustle.
Yeah, I think that a lot of times people don’t realize how powerful it can be to join our leads in referral group, like BNI, or to be on their chamber. And a lot of these do. They favor exclusivity and they favor working with maybe one to two in a certain sector. And I think that that’s really important for them to know is like, hey, it might take up two to three hours of your week. But when you become the go to for like 30 plus businesses in your local community, that’s direct impact.
DR BRENDA TOLER DC (GUEST): That’s priceless.
JIM CHESTER (HOST): That’s direct impact. And everybody gets rewarded for helping each other grow their businesses. So it’s like having a little group of people that support your admission and vision because of buy-in and association. Same way with the state association now. So I think this kind of segue perfect for why it’s important. And I’ll just, before we get into like, you know, you discussed in the why behind this is I found after doing so much work within the profession is a lot of these people, they don’t realize that they need to have support from their state association or become a member until they get a board complaint. They don’t realize that they have to be protected as a practicing chiropractor by their state association until they need to get out of a situation. And then they’re like, hey, as fast as they can knock. And they’re on your phone saying, hey, this is what I need. Rather than having like a long term relationship with that state association, a lot of times it starts up on the wrong foot.
DR BRENDA TOLER DC (GUEST): Unfortunately, that does happen.
JIM CHESTER (HOST): So why would you say that these every chiropractor should be a paying member of our state associations?
DR BRENDA TOLER DC (GUEST): Well, number one, we all know legislative because you just kind of said that. We have to make sure that we’re able to protect our scope and protect our businesses. And who does that with the state association without association? You’re alone. And that would be a scary place to be. But other than that, it’s to be involved and stay connected. By joining your local state association or even your national association, you are able to be part of some great mentors or be a mentor yourself, the learning capabilities. You’re going to be around active and successful peers, the continuing education itself, the discounts that you get, the benefits that you get, and then the suppliers. The doctors have products that they need to stay in business. And many times the suppliers partner with the associations so that they’re able to give added benefits to the members, where if you’re not a member, you might be playing like the list price. There’s so many benefits to being part of this that it’s just not legislative and comparative.
JIM CHESTER (HOST): Yeah. And I think there is value in the numbers too. The more people that are part of something, there’s more strength as an outsider looking in.
DR BRENDA TOLER DC (GUEST): Absolutely. We are stronger together and that is my motto.
JIM CHESTER (HOST): And I think that that’s really important to focus on too. We are stronger together. And I was telling you off camera that what we do is we’re non-denominational when it comes to chiropractic. I just want to make sure that people are practicing chiropractic and taking care of their communities. And I think that a state association helps them do that. And I think that that’s something that we really need to like hit the nail in the head when it comes to the why. Why do I support my state association? Because I gave worst case scenario. You gave why to be a part of that community. And I think that if anybody watched this, they should just do it because it’s the right thing to do.
DR BRENDA TOLER DC (GUEST): It really is the right thing to do. Because they would just school for this profession. They have to make sure that it’s protected.
JIM CHESTER (HOST): Absolutely. And just like I say in the opener, we have to protect B.J. Palmer Sacred Trust. And we have to go forth and serve. And I think that that’s really important to talk about. So as we continue the conversation today, I’m curious to know like 20 years from now, where do you see chiropractic cutting?
DR BRENDA TOLER DC (GUEST): Love this question. Because I have seen it since the 80s and how things are moving. And what I really think is interesting is the integrated care setting. And with other health care providers is really what patients want. I am not a doctor. I am a patient. And I think this is just the most exciting thing that we’re going to see go as we move further down the road that we’re going to see more integration.
JIM CHESTER (HOST): Well, I’m just going to clean that up a little bit for you. And I think that when we talk about big medical, and we talk about big pharma, we’re talking about the wrong type of integration. I think that we should really focus on like a localization of urgent care, having connections with them and building relationships with that type of connection. Because I believe that a lot of referrals come into them. They don’t want to see worst case scenario of more people on more drugs getting more unnecessary treatments. I think honestly if the local chiropractor built relationships with their urgent care and practices like that, they would realize that they would get more referrals from those types of facilities because they don’t want to give more potions and lotions. They want people to start getting healthier under their guise. And I think that if any chiropractor out there does X-ray, I would recommend them also to build relationships with their local joints. The chiropractor franchise out there that doesn’t do X-rays. So they don’t want accident patients.
DR BRENDA TOLER DC (GUEST): I didn’t catch that they don’t want what?
JIM CHESTER (HOST): They don’t want accident patients. They don’t want like car crashes. They don’t want slip and falls because they don’t X-ray. They want maintenance chiropractic adjusting only cases. So I would tell every chiropractor to go out there and build a relationship with that local, just membership style practices that don’t do X-rays. And I would say, hey, go out there and take that clinic director out for lunch, get to know them and say, hey, I do more advanced style of care. And if you wanted to have a referral source for those cases that come in with a hot disk or that just got in a car crash that are looking for really like corrective care rather than just maintenance care, I think that that would be a great partnership for them too. So those are a couple of like really good avenues for people, not just the integrative model of like creating a little mini, you know, wellness centers, which I think are great too. Because that’s the type of clinic I go to. I mean, the clinic I go to does all types of, you know, care packages and rehab for people. And, you know, there’s a big net out there for people that once they get into that system, they get chiropractic. And chiropractic is also a standalone profession, but I think that when you can say integration, that there is a place for these, if you will, many wellness centers within communities that are led by a chiropractor.
DR BRENDA TOLER DC (GUEST): Correct. They are. And they’re as fascinating. It works. They’re doing well. And I like what you said about the emergency room. I think those are things that are all avenues for our doctors to connect with.
JIM CHESTER (HOST): Well, I mean, if you go to just about any city with 10,000 people or more, there’s at least two urgent cares there. Right. And those people, they aren’t hospital systems. They’re a different style of facility that actually is looking to help people fast that usually don’t have health insurance that are coming to them because they don’t want to have a big medical bill. So they’re coming to them as a secondary choice based on the big sponsored medical facilities within the city, like the hospitals or the ER.
DR BRENDA TOLER DC (GUEST): But there are some hospitals that do have chiropractic clinics in them.
JIM CHESTER (HOST): That’s also important too. And I’ll go back always to my friend Eric Plasker. He’s a chiropractic first chiropractic second chiropractic third chiropractic fourth chiropractic fifth chiropractic intervention with this six chiropractic. And intervention with that seventh, but always include chiropractic with it. And whether it’s surgery or recovery from some deep illness, some entrenched illness, you should always do chiropractic with it. So it’s very important to continue care model with whatever that care provider’s telling. But I’ve also seen over my time of doing chiropractic sales and screenings that a lot of these people, once they come into a system like that, they’ll tell their patient that comes in not to go see a chiropractor. And I do believe that we need to reintegrate as the integration model follows is to finding the practitioners to understand the value of chiropractic along with whatever they’re prescribing, whatever they’re saying to go do. They should not disengage people’s potentiality with chiropractic just because the dogma of the scope they look through.
DR BRENDA TOLER DC (GUEST): Right.
JIM CHESTER (HOST): Right. So yeah, we’re speaking the same language. And I do think that integration is something that we’re going to see more and more over the next two decades. I do too. Let’s turn the page a little bit. Who are some of the people that you’ve looked up to, some of the people that help you become who you are today, the chiropractic were?
DR BRENDA TOLER DC (GUEST): So this is more of a difficult question because so many people have entered my life and I couldn’t pick out one person. So I’m going to give you an answer in the group. And I think my admiration and everything is for the volunteer leaders because they are taking care of patients. They’re volunteering their time to do this. They are taking that extra step and I admire that. And there’s quite a few of them.
JIM CHESTER (HOST): Yeah, there’s a lot of people that give for the sake of giving, serve for the sake of serving out of their abundance, expecting nothing to return. Right. And they love for the sake of loving too. And I think that’s the basis of dynamic essentials down in Georgia at Sid Williams started. That was his philosophy. And for the sake of giving, serve for the sake of serving, love for the sake of loving out of your abundance, expecting nothing in return. And I think it’s a very well thought out process. And I think that if that’s something that you admire about the chiropractors, I love that too. They are heroes.
DR BRENDA TOLER DC (GUEST): They are. And that’s why I’ve been involved with them for so long. I mean, it’s just I respected admire all of them.
JIM CHESTER (HOST): So let’s go granular. If you can pick one person from the history of chiropractic to sit down and have an hour long conversation with maybe it’s over a coffee, a drink or lunch or dinner or something, maybe breakfast if they’re an early bird. Who would that person be?
DR BRENDA TOLER DC (GUEST): Honestly, I’d say BJ Palmer. You just I’m just amazed by him.
JIM CHESTER (HOST): And the stories you’ve heard of him. Yeah, you know, I grew up in Davenport, Iowa. People that watch our show listen to our show, they know that one mile from campus is where my boy had home is. And I have like this. I didn’t know that chiropractic was so powerful when I was when I was a young man. I didn’t know what it actually was. I didn’t know it had started in Davenport, Iowa. I didn’t know that Palmer College, which was right across from the high school that I attended was the first chiropractic college on planet earth. I didn’t know any of this stuff. Amazing. Yeah. And I hurt myself playing high school football. My athletic trainer suggested here we go integration. My athletic trainer suggested that I go to Palmer at age 16. I’m 44 now and get some x-rays of my spine to see if there’s anything going on. And I went to Palmer College took my mom took me at 16. They did some x-rays and is actually my shoulder and they did some x-rays in my shoulder. And then the staff doctor there said, hey, is it okay if we actually have his spine to see if anything is going on. And of course my mom wants the best for me. So she said, yeah, go ahead and do it. And ever since then that age 16, I’ve been a part of this profession. So it’s been really cool.
DR BRENDA TOLER DC (GUEST): That’s awesome.
JIM CHESTER (HOST): Yeah. So at the end of this this interview, I’m always curious to know and I know you had an answer for this before and you’re going to share with me. And I’m like, no, save it for the interview. Tell us a miracle story and something that might give our listeners and our viewers hope.
DR BRENDA TOLER DC (GUEST): Oh, now you rewarded it on me.
JIM CHESTER (HOST): Okay, we’ll go back to the original.
DR BRENDA TOLER DC (GUEST): I do have a miracle story and I’m very thankful for it. So MCA just had their lobby day at the Capitol and it was terrible snow and the weather was not good. And we still had like 26 to 20 under 30 people, but they still showed up for a great day. And that to me is dedication. And I think that’s a miracle because the weather was really bad.
JIM CHESTER (HOST): Well, I think that does give people hope. It does give people hope that. Like you said, we are stronger together. And when people show up, a big part of what I believe in is you just have to keep showing up. We all have stuff going on. We all have a lot of ideas and concerns and the list can go on and on. We could probably add more to it as we talk. But I really believe that showing up is the most important part and sticking together. And knowing that we are more like than we are different and that if we lock arms together, we’re harder to knock over. And that, you know, that analogy I gave to you earlier about David and Goliath, they asked David how he could hit the giant. And David said, well, how could I miss the giant? He was so big. And I think that that’s a good analogous moment for chiropractic is how could chiropractic keep winning, how could chiropractic not keep winning the other problem of the world is just so big. Yeah, right on.
DR BRENDA TOLER DC (GUEST): You know, I have, I have been all over the world traveling for chiropractic. And one thing I have found, there are different ways, you know, everybody believes in different things for adjusting for their patients and power to them. One thing we all agree on is that we love the profession and we love our patients. And that right there keeps us stronger together.
JIM CHESTER (HOST): Amen. So at the end of the interviews, I always ask, is there anything I didn’t ask you that you like to share with our audience today?
DR BRENDA TOLER DC (GUEST): No, did I say that they should join their state association?
JIM CHESTER (HOST): I think we talked a little bit about that, but I’ll reiterate. Everybody should join their state association and specifically if you’re up in Minnesota, reach out to Brenda and her team and become a member. It’s been a real honor to have the executive director of Minnesota on us today. It’s a special moment to share the scope of influence from somebody that’s not a VC like myself. And that’s out there doing the right thing for freedom of speech, medical freedom of family freedom and protecting the sacred trust and supporting civilization based chiropractic and intelligence and universal intelligence. And with that said, I’m going to close out by telling everyone you’re just one story way. Keep hustling. I’ll see you guys on the next episode. Brenda, it was a pleasure having you as a guest today.
DR BRENDA TOLER DC (GUEST): Thank you so much. Have a wonderful day. I really appreciate it.
SPEAKER_00: Bye. Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
Giving Power Back to the People with Chiropractic with Dr Cindy Howard DC – Chiro Hustle Podcast 500
Oct 16, 2023
Dr. Cindy M. Howard is a Board Certified Chiropractic Internist and Nutritionist in private practice and the owner of Innovative Health & Wellness Center in Orland Park, Illinois and also holds a license in the state of Florida. She owns DC consulting; assisting private practices improve their communication skills and improving patient adherence while building a better functional medicine and nutritional practice.
For the last 12 years she has served as the Illinois delegate for the American Chiropractic Association and as the alternate for 6 years prior to that. She was the ACA recipient of the Flynn/Lynch award in 2015 for outstanding service.
She is a past president of the ACA Council on Diagnosis and Internal Disorders and currently serves as the Vice President of the College of Pharmacology and Toxicology. She also serves on the medical advisory board for Fullscript, the Functional Medicine University, and is the chief medical officer for Inguardia Health. Dr. Howard is an associate editor of The Original Internist and a regular contributor for the Illinois Chiropractic Society online newsletter.
She speaks nationally, presenting on topics including Pre and Post Concussion Nutrition, Headaches, Sexual Health, Male and Female Pelvic Disorders, GI Disorders, Nutritional Blood Analysis Interpretation and Genetics.
Her first book, Positively Altered, is due out in September of 2023.
In 2020 Dr. Cindy Howard was awarded the Chiropractor of the Year from the Illinois Chiropractic Society.
TRANSCRIPT
JAMES CHESTER (HOST): You made the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s Number One Chiropractic Podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and to give us a 5-star rating on iTunes to continue hustling. This episode is sponsored by Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, The Influencer Authority Podcast Training, Mango Voice, Life Chiropractic College West, and M-Sculpt.
LUKE MILLETT (PRODUCER): Let’s Hustle! Hey guys, welcome to Episode 500, the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Cindy Howard. And if you want to hear a story of giving people the power back with chiropractic, stay tuned.
JAMES CHESTER (HOST): Welcome back. This is another episode of the Chiro Hustle Podcast. It’s a long time coming. Oh, I’ve been waiting for this one, Episode 500. Milestone episode, Cindy Howard here coming in from the Windy City, Chicago. Really excited to have her on today. And as you all know, that listen, that our loyal fans that pay attention to all things chiropractic, you know our big why, but I’ll go ahead and restate it for you. Freedom of Speech, First Amendment, so important. And we definitely stand on the shoulders of giants with freedom of speech, and I think that that’s something important for us. Family health freedom, need I say more, medical freedom. Those things are important to us. And I know that chiropractic has been on the forefront of that for 127 years. And next is BJ Palmer Sacred Trust. We do protect the sacred trust. If you don’t know what that means, pause this episode right now and go to your favorite search engine and find out what BJ Palmer’s last words were. You’ll know a whole lot more about chiropractic and why we do what we do over here at Chiro Hustle. And then we also believe in Subluxation-based chiropractic. We know that that’s an important part of the history of chiropractic and the future of chiropractic. And lastly, but not least, we do believe in subluxation that is innate intelligence and that when somebody gets adjusted, it connects man or woman to physical, to man or woman to spiritual. And I think that those are things that we have to discuss within a physics philosophical realm of the profession. And then we can talk a lot more about what you’re into, which I believe helps people too. And I tell people all the time, Cindy, Dr. Cindy, that chiropractic is the original biohack. Like when people think about like where we are today, 2023, we talk about like, what are you doing to like do this or do that? Well, chiropractic has been the one thing that’s stood alone for the longest time. So with that being said, Dr. Cindy Howard, welcome to the show.
CINDY HOWARD, DC (GUEST): Oh, it’s so great to be here. Yeah. This is fantastic. I love it. I love it’s number 500, right? So congratulations on that. It’s a huge, huge accomplishment and I’m really proud to be part of it.
JAMES CHESTER (HOST): Well, thank you so much. You know, it’s been a long time coming, like I said, and every step of the way, I’ve gotten a chance to, I mean, your background functional medicine, you know the word titration. So for me, every episode that I’ve done has been like a little bit of an element that I’ve dropped into like the ecosystem of the world. And eventually we’re going to get the big idea out there. If we just drop enough episodes into the element of life, there’s going to be enough expression of chiropractic out there. So I feel like we’re just constantly adding a little bit more to like the chemistry of life with these episodes. So yeah, episode 500 is something I’ve really been looking forward to. And I was just talking to somebody, I’m like, do I stop at like a thousand? Like why? Exactly. I’m like, there’s 60,000 chiropractors out there. Why don’t I don’t ever have to stop this stuff.
CINDY HOWARD, DC (GUEST): You know, and then we get to come back a second and third time. Well, I love that too.
JAMES CHESTER (HOST): And we have had guys like Eric Plasker on like, I think he’s been on like six times. As a? Oh, Eric’s right. But his message is so powerful that he’s always welcome back on. And you know, there’s guys like Pete Goldman that have been on here like, I don’t know, five times. But it’s people out there that are doing the right things that they’re attracted to getting their message out to more people. And I think that’s really what we do. We’re a catalyst for chiropractic and natural health media. I focus on my guests, brands, strategies, and their systems. And what makes them awesome. So without any further, let’s just talk about your story. You said, ah, it’s not that awesome of a story. But I think that there’s probably something in there that somebody’s going to have a takeaway of and be like, I’m just like that. So how did you get into chiropractic?
CINDY HOWARD, DC (GUEST): Yeah, I was kind of an accident, which is really funny. You know, I don’t, I don’t have a father or mother that practiced or grandparents. And actually raised was raised in a very Elipothic family, actually, you know, antibiotics for everything, right? You know, that was the go to with the pediatrician. And, you know, at a very young age, I was very into a lot of sport and physical activity. And in college, majored in exercise physiology. And when I had graduated from college, I had no idea what I wanted to do. I had already done some personal training and I was dancing and I was powerlifting and, you know, just fun stuff in that field and had no job and nowhere to go with nothing to do. So I applied to physical therapy school and I didn’t get in. You know, and, you know, the big joke is, is if you saw my grades, you probably wouldn’t knock on my door and make an appointment. But, you know, sometimes we’re better physicians than we are students, right? And so I thought long and hard about, you know, this whole physical therapy realm and was really depressed. And I don’t even remember the person I spoke to, but they said, you know, why would you want to go to physical therapy school when you go to chiropractic school and tell the physical therapist what to do? And I love to tell people what to do. So, you know, especially at a young immature 25, I was like, oh, I can just tell people, you know, go here, do this, do that. And I got all excited. And, you know, it was just kind of one of those light bulb moments where I thought, you know what, I’m going to go do it. And I applied and I got in and next thing I know, I’m in chiropractic school and now I got the letters and the business and the patients. And, you know, that’s how I happened in the chiropractic. So it was sort of an accident without a whole lot of education or knowledge. Just took this leap of faith and made the right decision.
JAMES CHESTER (HOST): So I’m curious, how did you pick what school you went to?
CINDY HOWARD, DC (GUEST): Yeah, so you’re going to love this one as well. So Chicago girls, you mentioned, right? And I didn’t want to move and there was only one school in Illinois. So not even understanding the differences between the colleges. Applied got in and went and, you know, not even sure if I would have gone the same route, you know, had you done some of the education, but again, just leap of faith and applied to national and that’s where I graduated from.
JAMES CHESTER (HOST): So reverse back time, go back to yourself at 23. If you could go back and talk to your 23, your old self and you know what you know now, what decision do you think you would have gone with?
CINDY HOWARD, DC (GUEST): Actually, I would have done the same thing.
JAMES CHESTER (HOST): Okay.
CINDY HOWARD, DC (GUEST): I really believe that, you know, looking back, sometimes those unknown jumps are some of the best decisions I’ve ever made, you know, where you don’t know what’s in things and you just you’re pointed in the right direction for a certain reason. And sometimes you don’t know what it is until it’s over. So I honestly don’t think I would have changed a thing and not because there aren’t aspects that might have helped me in different ways, but because I really love where I wound up.
JAMES CHESTER (HOST): Yeah, I mean, after doing so many interviews over the past five and a half years, I love it when people find out what their major purpose is and becoming a doctor seemed like it was something really important to you. And now you’re out. I know that a big part of your wheelhouse is functional medicine. Talk about that a little bit. Let me know how you transition from the chiropractic, you know, philosophy and science and art and to say, hey, there’s something bigger out there for me.
CINDY HOWARD, DC (GUEST): Yeah. So that was kind of an accident as well, which is fun. You know, I’m enrolled in school and I wanted to become a sports chiropractor, like probably 80 percent of my class. That really jazzed me. I love athletes. I love that whole sort of, you know, realm of things. And I was sitting in obstetrics and gynecology, which I didn’t even know played a role in, you know, chiropractic medicine at all. And my instructor, I was in his very first class, his name was Frank Strel. And while he’s talking about, you know, diagnosis in the gynecology world, I’m thinking, I don’t understand what this has to do with sports chiropractic at all. And, you know, a couple of weeks in, a couple of months in got really jazzed and learned that, you know, there’s this whole primary care aspect within our scope of practice that we can focus on that really again, just, I don’t know, there was this path, right, that I just geared toward, based on this one doctor that got me really excited. And I really changed courses. And by the time I graduated, he had introduced me to the Council on Diagnosis and Internal Disorders, which I became a part of. And I started to take all the diplomate courses and got my diplomate in both internal medicine and then years later, sat for the board nutrition and earned that as well. And what was amazing about it is I now have been afforded the opportunity to get back into the sports world with a different path, right? So I work with a lot of other chyros in that field that handle a lot of the musculoskeletal issues, why handle the chemical, the metabolic issues, you know, GI, hormones, nutrition, etc. In order to really support what they’re currently doing with their patients, with the mindset that, you know, we’re all within the same profession. So the goal is the same. The mindset is the same. And we don’t have to worry about, you know, the words that are spewed that may not be favorable for what we do with our patients.
JAMES CHESTER (HOST): Yeah, I honestly think as I’ve been around for 15 years almost, that chiropractors are all more like than they are different. And the more that they support the initiatives of other chiropractors, then we’re actually moving the profession forward rather than slowing it down. And I think that as long as chiropractic retains its philosophy and it’s, you know, really deep-rooted lexicon, like its words, like in its schooling, I think then we’re going to have a prosperous future within, you know, chiropractic. But if every chiropractor starts to like look at each other and, you know, second guess what that person’s doing, their integrity and things like that, then I really think that we’re going to have a harder transition moving forward in the profession. So I always recommend every chiropractor out there that talks to me any day and say, hey, go find your docs in your area and take them out to lunch. Build your community stronger. Build a network to maybe you can get adjusted, you know, like, you know, find somebody to network within your local area. That’s another chiropractor because I do think, you know, Dr. Cindy, I’ve talked to a lot of chiropractors and then they want everybody to get adjusted, but maybe they’re not taking car themselves, right? So I always urge whether it’s a new student or somebody practicing 20 years, go out there and take a new chiropractor in your city out to lunch, like every month. And you’re going to find that you’re going to build that local community where, like you said, now you can manage a certain aspect of the patient’s care. And now they can take care of them from a sports related, you know, adjustment style practice. And then they can say, hey, if you want better performance, let’s see what’s going on with your with your blood work. Let’s do some panels. Let’s see what’s going on inside of you to where we can find out how to best better your performance on the outside.
CINDY HOWARD, DC (GUEST): Yeah, we’re, I think, you know, at least in my little circle, we’re great at that. You know, we all have these unique gifts within the profession that we recognize and we, you know, build on each other’s strengths and support each other and also understand our weaknesses to fill those, right? And I think that’s key in our profession is knowing that no matter how great I can be at something, I can’t be great at everything, right? And I need those other people to help support the patient in a way when, you know, I am not successful, right? And recognizing that. And I think that’s where ego gets in the way a little bit, right? In our world. And we need to let that go to elevate.
JAMES CHESTER (HOST): Yeah, one of the guys that like taught a lot of chiropractors on day one, day two, his name is Barry Anderson. He’s passed away now. He is actually a Chicago guy. He would always, you know, drive home to me when I was just watching his videos before I was like anybody, but he would always, you know, tell chiropractors if we don’t tell you the truth about chiropractic and someone else will close you for drugs or surgery. And I think that, you know, as we talked about Plasker earlier, Eric Plask would say, chiropractic first, second, third, fourth, fifth, chiropractic and XYZ, six, chiropractic and whatever intervention, seventh chiropractic and whatever’s going on. But even if somebody is down the path that they are going in for surgery or, you know, something like that, still get adjusted. Like that’s the part that a lot of people like throw the baby out the bathwater. Like, oh, we’re all tore up. Now we got to go get like the surgery thing, but they don’t stay under care. And I think that that’s a huge miss on the chiropractors’ communication with people is like, hey, you’re going to heal faster. Your body’s going to respond quicker. If you’re recovering from something, like I also think that chiropractic is not only like the best biohack in the world, but I also think that chiropractic is the one thing that can boost people’s immunity and keep them healthy, whatever they’re going through. Right. Like when I worked at the office, sorry, I’m just on this like little thing. When I worked at the office, people would call and say, hey, we’re not coming in today because we’re not feeling well. And we were trained to say, it’s okay. Dr. Mike’s immune system is really strong. We would rather you come in when you’re not feeling well so we can boost your immunity and get you adjusted and send you home so where you can heal better.
This episode is sponsored by Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, The Influencer Authority Podcast Training, Mango Voice, Life Chiropractic College West, and M-Sculpt.
CINDY HOWARD, DC (GUEST): We changed the reason they’re coming in. Right. That’s all. Yeah. Yeah. We do that all the time, you know, you know, unless you literally cannot leave the house for, you know, some obvious reasons, right? And then we just get you in later in the day or the next day. We just again, change the reason for the visit and ultimately it is the same reason. It’s just, you know, that understanding of the patient as to why they’re walking through the door might sound different, but you’re absolutely correct.
JAMES CHESTER (HOST): Chiropractic just gets better people better faster. It’s like my mantra for the profession. Okay. It gets people better faster. And I think that if that was like a national campaign for chiropractic, everybody would want some chiropractic. Right.
CINDY HOWARD, DC (GUEST): Yeah. I probably throw in safer and more creatively and with a lot more fun too. You know, we can add a couple in there, but.
JAMES CHESTER (HOST): Yeah. Yeah. Yeah. You know, the other part is, I told you how many screenings I did. I’ve scheduled in over 7,000 people in the past, like, I don’t know how many years, seven years, a thousand a year. And when I go out there in a cell, I tell people they’re get time with the doc. They’ll do a full exam. They’ll do like, like check you out from, from head to toe, find out what’s going on. They’ll give you like the real deal, like report. They’ll tell you what’s going on, how much concern there is and how they can help you. And I’d say it’s called the relationship builder. If you guys come in for these first two visits, you realize it’s not the right place for you. There’s no strings attached for further care, but I guarantee you one thing. I always tell them this, you’re going to like us. Because I know that the doc is actually trying to help them with their mind, body spirit, trying to actually assess what’s going on and save them from other type of interventions. So yeah, I mean, everybody should be practicing the chiropractic lifestyle.
CINDY HOWARD, DC (GUEST): Yeah. It’s really, you know, we’re, we’re a very generous profession, right? We’re generous with our time. We’re generous with our knowledge. Amen. That’s a gift, right? That generosity and the transparency that we bring to a visit with a patient speaks volumes, right? And again, the outcome is important, but it’s not the primary thing when you walk through the door, right? It’s that relationship that we build.
JAMES CHESTER (HOST): I mean, taking the words right out of my mouth. So let’s talk practice growth. Okay. I actually don’t jump into this topic too much because I’m so excited about what you’re doing to stay healthy and where the profession’s going and all these things, but marketing, um, practice growth. What are some, I guess, two to three things that you would recommend to somebody that’s not doing their greatest or they’re fresh out of school, what are, what’s some advice, some sage wisdom you’d give them for how to grow practice and to get people to stay, pay and refer?
CINDY HOWARD, DC (GUEST): Well, you know what, I think it comes back to kind of a repeat of what I just said. It’s, it’s transparency and it’s education, right? And it’s, it’s, it’s, there’s, there’s, I’m going to use a really scary word for most doctors, right? And it’s sales. It’s, it’s about uncovering the patient’s needs and wants. It’s about overcoming their objections. It’s about asking for the commitment. It’s about taking the time. It’s about providing, you know, your truth to them to meet their truth and really establishing that relationship because when there’s trust in the patient knows that you can provide what they want and need, right? In a loving kind, safe way. They’re a patient for life and then it’s easy. They refer, you know, you don’t have to take out a coupon in a book and you know, you don’t need the big, I mean, and you can do it, right? I’m not knocking it, but you don’t need the big article in the newspaper. You know, I’ve been basically running a referral, I’ve been in practice almost 25 years, I would say the last probably 21 are referral based only. And it’s because of that honesty, transparency and care. Yeah.
JAMES CHESTER (HOST): I think that that’s a big takeaway for people when they’re watching our show, because they’re always looking for like that one, like piece of advice or that one golden nugget during like, you know, the podcast. So I do think that if you do show up and you are generous and you do want to get people better, it’s going to be the, it’s the law of attraction. And people are going to tell their friends, they’re going to tell everybody how they started to improve with their quality of life. Because everybody sees somebody, like they can tell if somebody’s metabolically like dysfunctional, they can tell if somebody’s limping around, they can tell if somebody’s having a challenging pregnancy, like you just see it in somebody. So, you know, when somebody sees somebody that suffers from headaches, go back to like, being a normal functional person, people are curious.
CINDY HOWARD, DC (GUEST): Right. So the first patient is hard. You got to get the first one in the door, right? So maybe you stand on the corner in the clown suit. I don’t know, you know, I don’t have the magic, the magic answer for that one always. But again, I do think it comes on the relationship. So, you know, you’re at meetings, you’re at parties, you talk, you educate, it’s not showy, it’s not ego. It’s just education, right? And you’re sharing with somebody. And when they figure out that you have what they need or they want, then it’s easy, you know, and the referrals, they really do. I mean, it sounds a little cliche, but they do just come rolling in when you’re genuine. Because the numbers follow, the money follows, all of that follows when you do good work.
JAMES CHESTER (HOST): So let me ask you, considering like business network, international chamber of commerce, things like that, do you think that chiropractors should be joining them?
CINDY HOWARD, DC (GUEST): I did it all. I mean, you know, I hung the shingle, right? Like, I literally graduated from school, took out a student loan, or not a student, you know, a business loan and hung the shingle, rented the space and hung the shingle. And then, you know, you go, what now? So yes, I joined all of those things and I went to those events. I tried everything. I mean, right? And that’s not okay, that’s a lie. You can’t try everything, but you know the routine, right? You know, the standard things. And I did do the Q-Pump books and the newspaper articles and the shows and, you know, they’re running around town. And, you know, I think that’s just it, the first patient and I’ll never forget my first patient, you know, when she came in and she was actually a low back, that was the complaint, it was low back, radiculopathy down the leg and I converted her metabolically, we were doing blood work within the second, third visit, because that was my, my MO, right, with, with helping take care of patients. And then, you know what, she started to refer because she got really good, unique care that she didn’t get from anybody else in the area. And it was slow, you know, there’s no doubt, but that’s what built it. So I did all that stuff, of course. I mean, you can’t sit in the building and hope they come, right? They just don’t do it that way.
JAMES CHESTER (HOST): So fast forward, okay, first patient, 25 years. Do you see that more practitioners are going towards a functional medicine style analysis? Because I know that the past couple of years have been extremely challenging on the culture, our culture has been challenged physically with health. And I don’t know, have you seen a trend where more people are coming into the functional medicine arena? Because I’ll just tell you straight off, me being a podcaster three years ago, everybody wanted a piece of my space. Everybody thought they were going to be the next great podcaster. So I mean, I’m not saying that people shouldn’t join in and do the right things best for them. But have you noticed functional medicine growing? Yeah, so it’s really interesting. I
CINDY HOWARD, DC (GUEST): actually don’t even like that term. You know, when I first started practicing, you know, and if you ask me, I’m a chiropractic internist chiropractic nutritionist, right? I’m not a functional medicine doctor. Now, I’ll say I am just because lay people, they know that term, right? But when you think about that, there’s actually no degree in functional medicine. I’m not a doctor of functional medicine, right? I’m a doctor of chiropractic. So it’s very fascinating. And yes, I do think a lot of people are jumping on the bandwagon, not only in our profession, but you know, in a lot of professions, right? There’s quick hour courses you can take and there’s weekend warrior courses. You know, and not that there’s anything wrong with some of those, I do think that they provide some level of education. But I do think there’s so many different degrees of our, I’ll use the word education again, but our abilities out there in this space that, you know, just typical of chiropractic, you have some people that dabble and do a mediocre job. And then you have others that really have spent their years, you know, years dedicated to really understanding metabolically how the body works to be more than just like you got a symptom, take a supplement, because really, the supplement might be a little bit safer than the prescription drug, but the mantra then is the same. You’ve got a symptom, you know, I pull something off the shelf pill potion lotion. Absolutely. You know, in my space, it’s understanding what went wrong, why went wrong, how we get to those triggers. What do we do to change those triggers? So we alter the pathway to really create health versus here’s a pill for that. So it’s a very interesting space. But yes, people are definitely moving in that direction and jumping on the bandwagon.
JAMES CHESTER (HOST): Yeah, and you know, I don’t think it’s it’s for the worst, but I’ll tell people this too. Like, I’m a professional marketer. Like, if you want like a real deal person to like do like work for your office, I would go with a guy that’s been at the helm for over a decade, then the person that just did a weekend course with some internet, you know, ad guru that says, Hey, I wanna run the first three like months for you at no charge and use your money to build my business through. Like, there’s a difference. And I think that that space has got really busy and crowded too with people coming in trying to get after the chiropractic market and do marketing for them and ads for them. And the next thing you know, we have another chiropractor out of business because they trusted the wrong company to do the marketing for them. And it was expensive and it didn’t produce. And now they’re better. And they have some somebody that didn’t have the right skills, you know, doing work for a beautiful profession that doesn’t even know the definition of subluxation.
CINDY HOWARD, DC (GUEST): Right. Right. In our world, you know, in this nutrition, internal medicine space is no different, right? And that’s, you know, we get a handful of people well because we know a little bit. And we see a really great price tag because we can charge people a lot of money, you know, for some of these things. And at the end of the day, we’re really not doing a great service. We’re just not. And that’s, I would love, I would love to have, you know, a thousand more chiropractic positions doing what I do as long as they take the time to really learn to do what I do. Right. Because I don’t have the time or the space to take care of everybody across the country. Right. I mean, there’s one of me. There’s millions of people. I need a whole group to refer across the country so that when somebody calls and says, Hey, you know, my sister’s in Denver. Do you have a doc that is you? Nobody’s me. But you know, a doc that does what you do as well as you do it in Denver. And it makes me sad when I say, No, I really don’t. Right. And and if somebody that loves this profession, I want to refer people to everybody all over the country. I don’t want them for myself. I want the person who lives right in Denver to have access to a really great local doc. So, you know, I would challenge, you know, people who are listening, you know, if you’re in this space, keep working, right, keep learning, keep digging in to get better at this because we need you.
JAMES CHESTER (HOST): Amen. So let’s go lightning round. We have we have a little bit of time left for our show. But I want to ask you a couple questions that are based on the end of our interview here. And let’s future pace this profession. Yeah, let’s just talk five years. Where’s the profession
CINDY HOWARD, DC (GUEST): going in the next five years? Oh boy, I think part of I’m going to divide that. I think it’s a great question. I think some of us are going to say exactly the same. I think it’s going to go nowhere fast, right? Because we don’t think in a progressive manner to elevate the profession. And I think there’s a huge group of us that understand that that relationship where we can all work together, right to elevate. So I almost see some stagnation. And at the same time, some of us moving away from that stagnation. I think there’s a little bit of a split 20 years out, where are we going better? I think some of us stuck are going to catch on, right? Because we’re going to get left behind if we don’t do that. And I do think because the population is they’re asking for this, right? They’re asking for wellness. They’re asking for health. A lot of people are kind of tired of the quick fix that honestly isn’t a quick fix that doesn’t help. I do. I think our project is going to elevate and start to become, you know, the first stop instead of the second, third, 10th stop. And then Eric’s point, it’s going to be first, second, third, last, 10th, walk forward forward, you know, we’re going to get there. We’re going to keep pushing to get there.
JAMES CHESTER (HOST): So this isn’t a scripted thing. But do you think that the agenda over the past three years really disrupted the medical world and is going to lessen the trust of people, the consumer, within that, that the old model? I do. I do. You know, things shut down. People died, right?
CINDY HOWARD, DC (GUEST): People couldn’t get access to the care that they expected. And a lot of us stayed open, right? And did no harm and continued the work that we do because we understood the benefit of staying open to provide through a crisis. So no, I do. I think it’s actually been great for our profession in a sort of a sad way, right? Great for us. But sad that it had to come to that because again, I do think there’s a time and a place for other models, right? I do. But we’re going to elevate
JAMES CHESTER (HOST): as a result of that. Well, there’s either sick care or there’s health care. And I think that if we want to chase symptoms, we can do that all day. And there’s plenty of people out there doing that triage care. But if you want to stay healthy long term, you got to get your spine checked. You have to know what’s going on inside your body. You got to get checked for vertebral subluxation. I mean, when we when we think about like the future of this profession, we have to raise up people that can adjust to. And we need chiropractors that can deliver the goods. And we need people to be able to know that that’s the thing that sets chiropractic apart from every other profession out there. And the chiropractor is the adjuster. It’s the first book ever written by the grandad of chiropractic. And we have to continue to educate people so that they learn that
CINDY HOWARD, DC (GUEST): and then don’t forget that, right? Because if we if we assume that people understand that when they walk into our office, the reality is, is they may have never heard it before, they may have forgotten it, and they just don’t know. So we have to continue to keep teaching in in the office to our current
JAMES CHESTER (HOST): patients. Tell the story, tell the story, tell the story. So as we transition to the end of this, I want to know who are some of your heroes who are some of the people that inspired you to become
CINDY HOWARD, DC (GUEST): the practitioner you are today. Wow. Yeah, you know, it’s a great question. And I know you kind of fed me that one ahead of time, right? So I was thinking about how I wanted to answer that. And I think, you know, professionally, I’m going to give it back to Dr. Frank Strel, who’s no longer with us because he taught that OBGYN, which, right, it just turned me. And that’s why I’m sitting here talking about some of the things I’m doing today. But I’m going to tell you, like real life heroes, and this may sound a little cliche right now currently for me to forward my practice. It’s actually my three kids. I’ve got a daughter who inspires me every day through ambition. She flies airplanes. My oldest son teaches me how to be kind and humble with the way he behaves. And my youngest one challenges me to have patients with those things that challenge me and frustrate me. So there is truly not another doctor on this planet that can provide that level of awe, if you will, that I actually get from those three kids every single day that push me to be bigger, better, stronger, and just, you know, do what I keep doing and help more people.
JAMES CHESTER (HOST): You know, a lot of times when I do an opener, I say, okay, Dr. Cindy, you know, who’s going to listen to this? Your friends, your family, your colleagues, your patients. So let’s reintroduce yourself to our audience today. But I think you’ve done a great job of doing all that today, during our time. I do like to close out with a miracle story, 25 years in practice. Tell us
CINDY HOWARD, DC (GUEST): something to inspire listeners. Yeah, I think, you know, use that’s really important. And that is to understand that the answer is never, we can’t help you and there’s nothing wrong with you. Right. I think that’s a very, very dangerous place to walk when you don’t feel good and you’re not well. And just real quick, I had, you know, one of my favorite stories from my own personal practice was a woman who had pretty severe autoimmune disease. She had dermatomyoticitis and she had no quality of life, no function. And the doctor’s basically said, you’re just never going to get well. You know, you’re going to live on medications for the rest of your life. You know, long story short, she became a chiropractic patient, right? And not only in the functional medicine, nutrition, internal medicine space, and we did a lot of work that way. Also, on the typical chiropractic space, right, she gets adjusted. And you know, today there is absolutely no traceable sign of the disease. She is 100% pharmaceutical free. She’s got quality of life. She exercises. And even better, she continues to come in for care. So she’s a lifelong patient. And you know, it’s one of many. And at the end of the day, when somebody says there is nothing wrong with you, that’s just not right. There’s always something that can be done to get us better health.
JAMES CHESTER (HOST): Yeah, I think to complete that, that thought process is people just don’t know where to go or who to trust. And a lot of times they go to the wrong place first. And they just didn’t know that the chiropractic profession was the answer for them. And I always tell people, you know, this is old school, but it’s not a pill, potion or a lotion that’s going to get you better. It’s the correction of the spine, which has a direct linkage to the nervous system, which has a direct linkage to the glandular system, the organs, the cells. And when that’s corrected, it takes pressure off that nerve, giving power back to a person’s body. And I tell people all the time, like, I don’t live in your body. So I don’t know how you feel. But I know if you got that thing adjusted, you’d probably be feeling a whole lot better. So why don’t we try
CINDY HOWARD, DC (GUEST): that first? Isn’t it great to give them a power back? And that’s really what we do, right? We give
JAMES CHESTER (HOST): them their power back. Wow. Yeah. And I think that’s that’s the opener for our show. When when I record this, I’m going to say chiropractic, given people’s power back. And I just love this episode. I appreciate you being on for episode 500. Is there anything I didn’t ask you that you would like to share with our audience today before we close out? Oh, let’s leave it so you
CINDY HOWARD, DC (GUEST): invite me back. How’s that? Because if I give you everything, there’s no reason for the second
JAMES CHESTER (HOST): invitation. Well, if it must have been a good experience for you to want to come back for a second episode. So I appreciate the opportunity to have you on. It was great. And again,
CINDY HOWARD, DC (GUEST): congratulations. It’s awesome what you’re doing. Keep doing it. Yeah, we have to share the big
JAMES CHESTER (HOST): idea. And then as they say, all those follows. So I just want to thank everybody for being with us today. Thank you for supporting Chiro Hustle. And I’ll close up by telling everyone you’re just one story away. Keep hustling. I’ll see you guys on the next episode. Bye, Dr. Cindy. Bye.
Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
The AMAZING Profession of Chiropractic with Michael Tokash – Chiro Hustle Podcast 499
Oct 12, 2023
TheImagingServices.com
TRANSCRIPT
JAMES CHESTER (HOST): You made the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s Number One Chiropractic Podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and to give us a 5-star rating on iTunes to continue hustling. This episode is sponsored by Imaging Services, Chiro Health USA, Chiro Moguls, Pure Chiro Notes, Titronics, Sherman College of Chiropractic, New Patients in a Box, The Influencer Authority Podcast Training, Mango Voice, Life Chiropractic College West, and M-Sculpt. Let’s Hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to Episode 499 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Michael Tokash. If you want to hear us discuss how amazing the chiropractic profession is, stay tuned. Welcome back! This is another episode of the Chiro Hustle Podcast. They have Mike Tokash coming in from the Greater Philadelphia area. Been with Imaging Services quite some time. They’ve done a great job. Check out his number on the screen there, 6108123079. Give Mike a text, give Mike a call if you guys have X-ray needs. Reach out to Mike Tokash. He’s been an honorable supporter of Chiro Hustle for a long time now as a sponsor. We love him for that. We love the opportunity to bring him on for a show. Today is 499, 499. Big number in the podcast world. Before we get into this episode, I just want to let people know the big why. Why do we do what we do over here at Chiro Hustle? Number one, First Amendment. Freedom of speech is important. That’s what the show does. It gives everybody a voice. Second, family health freedom. We believe that that is essential. Medical freedom. That’s a big part of chiropractic. Chiropractic is a standalone profession that checks the text and corrects for trivial publicization and then chiropractic philosophy. We do support BJ Palmer Sacred Trust. If you don’t know what that means, pause this right now. Go and search on your favorite search engine, B.J. Palmer’s last words. It’s called the Sacred Trust. You’re going to learn a whole lot more about chiropractic than you originally knew. Then we do believe in subluxation based chiropractic. I know it’s a big word, but it’s important to the history of chiropractic and the future chiropractic and we also believe in Innate intelligence and universal intelligence that when man or woman, the physical gets adjusted, it connects them to man or woman, the spiritual. With that being said, episode 499. Welcome to the show, Mike Tokash.
MICHAEL TOKASH (GUEST): Hey, thank you, James.
JAMES CHESTER (HOST): Yeah, I feel like I’m just catching up with an old friend today.
MICHAEL TOKASH (GUEST): Yeah, we’ve been all so allowed together. I think I’ve originally met you up in the Berkshire.
JAMES CHESTER (HOST): Wow. Yeah, that’s at least seven or eight years ago.
MICHAEL TOKASH (GUEST): Yeah, yeah.
JAMES CHESTER (HOST): It’s cool, man. I’ve seen what you’ve been doing with imaging services for some time. I know that because of our history together, you got into chiropractic because you’re going in and changing processor fluid at chiropractic clinics, right?
MICHAEL TOKASH (GUEST): Yeah. I saw it in 1975 and my first service was the chiropractors, changing chemistry, they were still hand dipping. But that was KBR back then. I have a film process doing x-ray out of your office. You were a high-end chiropractor. Yeah.
JAMES CHESTER (HOST): Yeah. Yeah. Going back 14 years ago, I started working in chiropractic and if anybody’s ever worked in an x-ray room, they know this noise. It’s because that’s what it does when you’re in a processor dark room.
MICHAEL TOKASH (GUEST): Well, you don’t smell it anymore after a while, Jim.
JAMES CHESTER (HOST): Well, I know that there’s been a lot of things going on in the digital world too. So you’ve been doing the x-ray panels. You’ve been doing the, I don’t know what you call it when you go in and you find somebody’s old system and you retrofit it. What is that called?
MICHAEL TOKASH (GUEST): So exactly what you just called is it? It’s a retrofit. So we could retrofit to any system. Yeah. There’s a lot of systems out there, single phase, 1980, 86, we retrofitted seven years ago and it’s still running strong.
JAMES CHESTER (HOST): That’s cool. So if you’re out there and you guys have a system set up that you’re still in the dark room, reach out to Mike, the numbers on the screen there once again. But you’ve also gone into more high tech technology within the digital arena.
MICHAEL TOKASH (GUEST): Absolutely, Jim. So I stuck with 2020 all these years. I knew it was a great product with Opal Rad. But then Connica and Minolta came into play and they looked at it and they said, well, chiropractors going digital, they had no idea. So once they saw that, they said, let’s put an effort into it. They got Dan lines on staff, Steve Beal. What can we do? Paint in now’s is Nuka, anything you could think of in software, but now comes DVR. So it’s X-ray in motion. Chiropractors has been looking at this for a long time. It’s not fluoro, which is a great thing. Fluor, high dose. Now it’s pulse X-ray. So you’re getting these new systems out with the DDR and people can see motion X-ray now.
JAMES CHESTER (HOST): Absolutely. Kind of like on a movie. What is that doing for practices? How are they able to show that to their patients and what’s the outcome?
MICHAEL TOKASH (GUEST): That’s basically all it is. Jim, you’re showing it to your patients. Your patients are really seeing because my wife, she’s on the care plan. You’ve got to keep her common to make her well. So that’s showing her exactly her progress, what’s happening to her. I just had a doctor on the phone an hour ago and he’s like, Michael, the lawyers are going to love this. He needs to perform. Besides showing this patient.
JAMES CHESTER (HOST): Yeah, and I think there’s a lot of cases out there where people don’t understand that the tech actually makes you more money. Right. Having better quality imaging, having better quality tech, it is something to add into your business and make it a stronger business. But I think that seeing is believing.
MICHAEL TOKASH (GUEST): Right. Hey, Jim, you know what? It’s not for everybody, right? But you should be doing X-ray in your office. You know, holding your patient. I do not want to, yeah, I’m coming to you as the owner of a company. I’m coming as a salesperson for X-ray. And I’m coming as a patient. Right. On the business side, you know, I don’t want to lose any business at all. Sending patients down the street, it’s a pain. I’m telling you coming from me is being a patient. You know, chiropractors may not understand because they’re going to see another chiropractor. Right. But in my case, if I go see my chiropractor and he says, oh, Michael, you guys, we got to get on the street first. So I’m X-ray is now going to make another appointment. Jim, I’m so busy right now, I can’t make another appointment. You know what? I’m not going to go there and I go see a different chiropractor. You know, so that lost revenue dollars when you look at, you know, now with a care plan, 39 hours, 3600 hours, you know, X-ray is just part of it. Right. You are getting money. You’re holding me as a patient. Right. And that’s what you want to do. You want to make me well. That’s what the doctor wants you to.
JAMES CHESTER (HOST): Yeah. And I think the diagnosis of an X-ray film, the clearer it is. Like you said, it helps in whether it’s a court case that somebody’s been injured or it helps in just like explaining to a mom that if she doesn’t correct her sons or scoliosis, it’s not going to get any better over time. And you can show that’s so clear that people start understanding why it’s important to take care of their spines. So I’ve always thought it was really important. You know, even some, some, uh, jurisdictions in Canada are under fire. Um, being told that they can’t take X-rays of, of patients anymore. Unless I don’t know, I don’t even know what, under what circumstances they’re allowing that and, and a province up there. And I think that’s a problem. It’s like, you know, why would you ever take your, your go to a dentist that wasn’t going to take a proper analysis of what your teeth look like through an X-ray or why would you ever take your car to somebody that didn’t put it on the little computer system and test it and tell you what your codes are. Oh, absolutely. You know, I think that when we think about it, we do have to really fight for the imaging profession to, to keep its, uh, position within chiropractic. Yeah.
MICHAEL TOKASH (GUEST): You know, the changes that are over all these years, Jim, remember, I started in 75, right? You know, chiropractors that were doing an X-ray. You know, you, you, you can’t get an image right away, right? You got to take your images. Yeah. We got to develop them. You hope they come out, you know, and then you got to bring the patient back to your evaluation. Now image up in three seconds, right?
JAMES CHESTER (HOST): Yeah. I mean, me working in, in an office for six years, I, I remember, um, when we had to bring somebody in the next day for their ROF and we had to do a spot shot on them because they moved during the cervical shot of their, of their X-ray. And then we have to go reanalyze it again. And we have to go line draw on it with a grease pencil. And then we have to like read the levels of degeneration and actually report this to them. And it did slow down the process. So, you know, but I used to love it, you know, pulling out that film, looking at it, and then going through, like you said, your wife’s on a care plan, going through the process of a care plan with somebody and then reshooting an X-ray and showing them how they have actually progressed with their spinal health, progressed with restoring the curve to their neck, progressed with, you know, fixing the hyperkiphosis and the thoracic spine. If we can show this to people, now it has a lot more like validation to that to where they’re saying, wow, I don’t only feel better, but look at this guys. And then they go show that report, you know, they go show that report. The side by side to other people. Like you want to get some new patients, like create some X-ray reports and show like pre and post X-ray and people are going to, they’re going to show that stuff off because they’re proud of it. They’ve been coming to you two to three times a week for the past four months.
MICHAEL TOKASH (GUEST): Absolutely. You know, and it’s fine in the way products and there’s a lot of products out there. But OpalRAD 2020 is the one that works and they’re refined it every day with new software, you know, to whatever the chiropractor needs. You know, it’s funny. Film and chemistry was always cheap, right? There’s only one manufacturer left of chemistry in the United States, right? Their prices went up in the past three years, four different times, right?
JAMES CHESTER (HOST): So as I say, it’s a wash.
MICHAEL TOKASH (GUEST): You might as well have a dish. For sure. And it’s going up again. You know, labor prices went up. There’s nobody manufacturing film processors anymore. Everybody’s just bandaid and keeping them going. You know, when’s the right time to purchase? Now. That’s right. I mean, why wait? What are you going to wait until the rates go up again? You know, you know, I don’t see anything getting lower in prices. You’re out there. Everything’s often priced, right? So now’s the time to buy. I’m still holding my prices from last year. You know, it’s not about me making a dollar on every sale. It’s about me learning from chiropractic. The chiropractors are now my salespeople. If I treat them right, then they’re going to tell somebody else about me. And Jim, I saw 110 systems a year. I’m one of the biggest said dealers. I’m a small little copy and fill out there. Not no more, but you know, we’re we do the whole United States. And I’m a biggest sales right now. We’re in I got three going in Colorado. I got five in California. You know, I got four in Texas. You know, I found the best x-ray companies out there because it’s not all good companies, right? I found the best ones to do my installs to represent me. So when you’re getting installs and you’re out of my my area, you got the best extra company out there, you know, that’s great, man.
JAMES CHESTER (HOST): And I think I have watched you progress and seeing how you built relationships with not only the chiropractic profession and the groups, but also the service handlers during the whole process. And you know, I was I was commented to you before we jumped on today. And you know, I was talking to you about like integrity and people reached out to you that you’re not like you said, it’s not always about the dollar. It’s sometimes it’s sometimes just about giving somebody good advice to where they can make an informed decision. Like what can I turn this old x-ray into a new x-ray with a panel? Yes. Can I build out a room in my new office? And can you help me with that? Yes. Can I get new software updates to an existing system? I don’t know, but probably yes. Like there’s all those things that people probably have questions for. So I love that you’re always available. So if people do want to like stay connected with you, I know I usually ask this at the end of the interview, but what’s best for people to reach out? I know your phone numbers on the screen there.
MICHAEL TOKASH (GUEST): Jim, that’s it. It’s my phone number, 610-812-3079. You know, call me.
JAMES CHESTER (HOST): You’ve made the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. This episode is sponsored by Imaging Services, Chiro Health USA, Chiro Mobles, Pure Chiro Notes, Tiatronics, Sherman College of Chiropractic, New Patients in a Box, the Influencer Authority Podcast Training, Mango Voice, Life Chiropractic College West, and MSCALT. Let’s hustle.
MICHAEL TOKASH (GUEST): All I do when I get on a phone with you, I’m your advisor. I’m free. No George. Okay. I’m going to help you. All the facts, all the information for you to make a decision, Jim. It’s your dream. I’m just here for the ride. I just want to get on the journey with you and make it a great experience. And that’s what I’ve been doing. You know, I just love Chiro Project. Let me tell you a great story. So my wife, who came from radiology, doesn’t believe in Chiro Project care, right? And she blew out L4 and L5. And she says to me, I’m going to go get surgery done. I said, by who? I’m like in Shaq. I’m out of the loop, right? So she said, oh, the orthopedic surgeon. I said, what’s she saying on recovery? She’s about 40%. I said, look, you know what I do. Please go see a chiropractor. I’m going to give you a name. Just go have a consultation. And Jim, it’s really funny. So she comes home. She says, oh my God. She says, he wants to see me for nine months, right? And he wants 3600 hours for a care plan. I said, so what’s wrong with that? You know, it’s a big thing. He blew it on 4 and L5. He’s not recovering one day. So she says, well, it’s a dollar. I said, do you know our insurance is $10,000 out of pocket? So take the dollars out of it. I said, here, I’ll be happy if you do this. I’ll support you 100%. Go see the chiropractor. A couple of visits. If you’re not happy with that and you want to go get surgery, then go get surgery. I’ll support you 100%. Jim, it’s really funny. So 90 days go by, right? I saw the check was right now, the check book, right? And she’s not saying nothing. So we’re sitting there at dinner one night and she says, you never asked me about the chiropractor. Just like you said, I didn’t need to. She said, why not? I said, because a minute ago, you’re a nice influencer. And I think you had more energy. And I could see positive things happening. She said, well, I don’t understand these other things that are happening. My feet don’t hurt me anymore. My head H went away. I said, it’s chiropractic care. I said, I’ve been telling you for years. I go to conferences. I love conferences. I love just to go to conference, get adjusted by a different chiropractor. Because there’s different techniques. And so at the end of the story is, all of a sudden, I could hear a how or any other room the next day. And my son came in. I’m like, man, what’s going on now? I go walking in there. My granddaughters are there, seven, eight years old. And my wife’s like, you better go see the chiropractor now and take them girls. So it’s like, that is so rewarding, Jim, because I just love chiropractic care. The other thing about chiropractic, Barbara Eaton, Daniel Bay, you got these mentors out there that are taking you to the next level. And I follow them. I took my business, 1 million to 5 million and 3 and 1 half years, because of these leaders of chiropractic. I’m a business. I relay myself to chiropractic. And there’s no way you should be failing in chiropractic. You got a whole medical industry out there behind you. I mean, you notice, Jim, you go to orthopedic. These other medical doctors do not do nothing for each other.
JAMES CHESTER (HOST): Well, I also feel like when people go to mainstream medical system, it’s just a weird experience. Like it’s not personable and it’s very distant. And you don’t get that with the chiropractic profession. You get a hands-on exam. You get some x-rays. You get consultation time. You get time with a doctor that’s really interested in all aspects of your life. Oh, absolutely. The way that you take care of yourself, the way that you are capable of doing stuff, obviously chiropractors help with a lot of people. They’re first inclination to go to your chiropractors because they have a headache. They’re feet hurt. Something’s going on. They have neck pain or back pain. And then they go in and the doc gives them that consultation like you do for your clients. Let me see what’s going on. I’ll tell you if there’s any concern. I’ll tell you how much concern there is if I find some. And then I’ll tell you if I can help you. And then that is the relationship business. And that’s why I think chiropractors do so well. Not only with, like you said, the influencers in the profession do well helping more people, but the people out there that are at the benches adjusting people, they do really well because they’re actually paying attention to people. And then what happens is they get through to somebody like your wife, the woman of the family. And now the woman is the influencer of that whole unit. And now she’s saying to the grandkids and to the kids, go see the chiropractor.
MICHAEL TOKASH (GUEST): Yeah. Yeah. Yeah. I was always told one patient at a time, right? Man, that’s the way it is. One patient at a time. But when you get that one patient, it’s just like when I sell a system and I do really good with the chiropractor and he’s really happy, then he’s telling other people about me, right, of the doctors. So same thing with the patients left, right?
JAMES CHESTER (HOST): Yeah. I know I was asking you off camera, like some of the events that are coming up for you. So people, if they wanted to come find you, where they might be able to get in touch with you at a conference.
MICHAEL TOKASH (GUEST): Yeah, Jim, I created an S-ray company different than any other company out there. You know, I come from a line of contractors. So I help you, we are building. I told you you’re electrician. Once that starts that process, then I’m all in. They don’t even bother you until the time we come in, install and train you, right? So, you know, all them aspects, it’s only one phone call away, right? So once I got started with my conferences, I started in Pennsylvania, then I went up to Massachusetts, you know, now I’m in Maine, you know, Connecticut. I got to come up Connecticut. You know, then I became part of, you know, dynamic essentials, exclusive, right? Couple conferences there a year. Then my Ohio, I sent you at the mile high, right? You know, if I can’t make it after I’m sending, you know, the best people I could find and represent us, right? You know, so there’s a lot of conferences that, you know, Florida, you know, I’ll become a remarkable practice and other big one, exclusive to them. You know, so I kind of got the exclusivity because the leaders of chiropractic looked at me personally and said, well, this guy believes in us and this guy’s going to come through and we don’t have to worry about any repercussions of anything else, right?
JAMES CHESTER (HOST): Yeah. And the thing I kind of wanted to touch on is you always give back to. Yeah, I like it. Like any conference that you’re working with, any group that you’re working with, any organization that you’re working with, you always support the people that are supporting you.
MICHAEL TOKASH (GUEST): Yeah, you know, because, you know, I want to give back. I want that organization to thrive, right? So like DE, the next DE meeting, you know, Hans is going to go to that one. He’s going to hand them a 1500 hour check. I’m going to Connecticut, the council up there, you know, they’re giving me all their, everybody tends their conferences by for me. So I give back, I’m going up there with a 3000 hour check. The last conference was a 5000 hour check. You know, it’s not a payoff. It’s something to say here. Here’s some money back. Thank you, you know, for choosing me. But I want you to grow. I want you to get bigger. I need you to fight the government, you know, they get kind of bribed to get out their way belongs, right?
JAMES CHESTER (HOST): Yeah, for sure. I think that that’s a really good initiative. So do you guys have anything going on promos? Any specials going on to the next quarter?
MICHAEL TOKASH (GUEST): Yeah, what I did. So manufacturers, as everybody has increased pricing, I’m still at the same pricing I was last year. And what I wanted to throw out there, anybody watching this video, if they call me and said, they sold me on Kyra Hustle, I’m going to throw back another 1000 hour discount and plus there’s a rebate going for 1000 hours. Jim, there’s no reason why you stay with film when you can be digital at the same price. You know, it’s going to speed your practice up. It could be more credibility. You’re going to see a lot more in the images. You can do so many different line drawings. I mean, I just don’t understand it. But, you know, hey, you’re still doing processing. I still do chemistry. But, you know, I have one guy left when we had five guys, right? So it’s all going digital. And on the DDR, the full motion, there’s a big special on that because Jim, that’s really the product. But it’s for some chiropractors, right? We’re looking at, you know, a C-arm or a DM Max at a hundred and something thousand hours. This is priced less under a hundred, you know, so they came through. But not everybody can afford that. But you know what? A digital panel showing me a real good x-ray is still tops in the field, right?
JAMES CHESTER (HOST): Yeah. So 20 years from now, thinking about the profession, where do you see the profession going? And where are you inside the profession?
MICHAEL TOKASH (GUEST): Well, I’m so, you know, I’m 67 right now. You know, so 87, you know, maybe in a wheelchair, maybe have a crotch, whatever. But I just think chiropractic is taking such big steps by that time. Well, it should be blowing everything out. You would think right now people would want to go see a chiropractor, you know, with all the things going on with the pandemic and lies and things going on, you know, nobody knows what the truth is, but chiropractic is a truth.
JAMES CHESTER (HOST): Yeah, and that’s why, you know, the show that we’ve been putting on for the past five and a half years doing these interviews, the way that we do is to preserve the truth of chiropractic and preserve the message of chiropractic to where if anybody ever needed a resource to like get re-inspired as to what the profession is doing, they can come in and listen about marketing, they can come in and listen about the tech, they can come in and listen to somebody that may have passed on, unfortunately, you know, that happens. And, you know, I think that that’s the brilliant part about what we both done is we stuck with something, we found a necessity within side of chiropractic and we are advocates and we are supporters. And I think that when you bring guys like us together that have a lot of love for something that is the truth and the medical world, and unfortunately, chiropractic is lumped into the medical world, but it is a standalone profession that’s a healing art. And a lot of times people don’t understand that, they’re like, oh, like your wife, I don’t believe in chiropractic, you know, when I speak at conferences now, Mike, it’s hilarious. I tell people chiropractic is in a belief system. The Easter Bunny and Santa Claus is a belief system. I tell them that chiropractic is a healing art. Like there’s a big difference in between a belief and an art of healing. And I think that a lot of times when people think about belief system, like, I don’t believe in that. Well, you don’t have to believe in it. Like said, Williams, a guy that founded dynamic essentials, he would always drop keys at his assemblies that he would, I don’t know how frequently he held them, but he was the guy that started life university down in Marietta, but he would have this assembly and he would always go in front of there and drop these keys. And it was like a known thing. Sid Williams did this, but he would say, you don’t have to believe in chiropractic. It’s just like gravity. It works whether you believe it or not. It works. It definitely works. And it gets people better faster. Yeah. And people don’t have to get hacked on or they don’t have to get on the pill mill. Like they don’t like waste their life. They actually have a better quality of life. They actually have a better return on their later years in life. They’re not sedentary and broke down and pain and sore. Like they’re out doing stuff that they like. And when they go to that retirement age, they’re not retiring to complacency and sedentary lifestyle. They’re retiring into quality of life with more years ahead of them that they’re gonna enjoy.
MICHAEL TOKASH (GUEST): Yeah. And I think I’m adding something to their life also. Let me grab something for one second.
JAMES CHESTER (HOST): Sure. Mike’s always on the move. 610-812-3079. Give him a text right now.
MICHAEL TOKASH (GUEST): So Jim, here’s an act right, right? Yeah. Right? Work quality. You know, I was at a conference in Connecticut. And a doctor walked up to me and he says, Michael, you added 10 years of my life. And he’s not gonna do that. I’d love it, but how do I do that? He says, I would put my film in, you know, and then the film becoming out. I’d be saying, oh baby, come on, come on, come on. And they’d be like, shit. Good, then he had to bring me back to take another act right. Right? So he says, Michael, he says, my life is easier right now with digital act right because now, you know, bang, three seconds image up. I don’t even take another act right. I know what’s going on. I throw him right on the dressing table. You know, so we kind of locks him right in, right then and there, you know. So, I mean, that’s just a great thing. I just, I’m so glad I picked this profession. Yeah, I could have been the carpenter, I could have been the other things, you know. But this profession, it’s just rewarding. And, you know, I see how it’s progressing and it’s just amazing, Jim.
JAMES CHESTER (HOST): Yeah, there’s an old saying that chiropractic gives you years to your life and life to your years. Yeah. And I think that chiropractic is rewarding and it is important. And it is something that we generationally need to pass down. So, we’re at the last couple minutes of the interview today. Is there anything I didn’t ask you that you’d like to talk about their audience today?
MICHAEL TOKASH (GUEST): Well, all I would like to really say is just call me, just have the conversation, right? There’s no obligations. You know, Jim, there’s been, there’s been a few times I said these doctors, look, that looks like a great deal to me. Go ahead and buy it. They want to buy some music equipment. But, you know, send me pics of it. You know, it’s a 1979 room. Even a 2000 room seems like it’s pretty no. Jim is 23 years old, right? Life span of x-rays is only 25.
JAMES CHESTER (HOST): I can’t believe when I meet a kid and they’re born in 2000, like 2000 something.
MICHAEL TOKASH (GUEST): Yeah, right. You know, and, you know, I kind of relate to, you know, what you’re doing because I’m the business then too. You know, so on backups and anything else, you can do a pack system where you’re sending your images. You know, I’m just here, I had the knowledge, get the knowledge from me. If you work with me, great. If you decide to go somewhere else, that’s great too. I just know I helped you. That’s what I want to do.
JAMES CHESTER (HOST): Well, Mike, you’re a phenomenal advocate for the chiropractic profession. I appreciate you jumping off me. It’s really cool to hear that your wife is getting some good care. Absolutely. It’s nice to hear that you’re supporting, giving back, the profession supporting you. And you’re in it for the long term. So you’re right chiropractic is an amazing profession. And I appreciate you being on with us today, episode 499.
MICHAEL TOKASH (GUEST): Oh, great number. I think I told 409, I spent my 110 pounds a year. So, you know, I’d just probably be able to, a quarter of what is sold in the United States, right? And there’s a reason for that, you know, like you said, I’m just here, I’m an advocate. Please just call me. You know, great to see you again. Always. So I’m just here.
JAMES CHESTER (HOST): Well, once again, guys, it’s 610-812-3079. Shoot my protect, shoot my recall. And let’s see if we can be your digital solutions team with X-ray in your office. So with that being said, I’m going to close out by telling you all, you’re just one story away. Keep hustling. I’ll see you guys in the next episode. Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
Dream Big – Act Bigger – in Chiropractic with Dr Linn Erickson DC – Chiro Hustle Podcast 498
Oct 08, 2023
Objective: To educate, motivate and rehabilitate as many people as possible toward better health. To grow a healthy and health-centered business that impacts communities in a transforming way.
2001-Present
Erickson Advanced Chiropractic Center, P.C. dba Turning Pointe Chiropractic
President, Clinic Director, Treating Doctor, Preceptor for interns
Reviewed Research for the ICA Best Practices Guidelines
Started business and built it successfully
Established scientifically supported protocols to treat a wide variety of spinal abnormalities
Built referring relationships with local doctors in family medicine and orthopedics
Trained and mentored young chiropractic students and new graduate interns for periods of 3 months, 6 months, and 1 year both in the context of preceptor programs with Logan, Cleveland, and Palmer and in postgraduate training situations.
Certified Fellow in Chiropractic Biophysics (CBP)
Instructor in 2 levels of CBP
1996-2000
Lerner Family Chiropractic Centre Kissimmee, FL
Director of Personal Injury
Trained staff and doctors in protocols for handling injury cases at all satellite offices
Managed all injury cases and documentation in an office seeing 1200 patient visits/week
Met with attorneys and built referral relationships with other providers in the community
Began building a family/wellness practice
1992-1994
Family Chiropractic Seward, NE
Clinic Director
Ran a satellite office for Dr. David Kats
Gained experience with each aspect of running an office
Attended all of the Kats Management training
1988-1992
Palmer College of Chiropractic Davenport, IA
Doctor of Chiropractic
Graduated magna cum laude
Concurrently acquired a bachelor of science degree
Clinic Module Assistant (supervised patient care by students)
JAMES CHESTER (HOST): You made the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s Number One Chiropractic Podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and to give us a 5-star rating on iTunes to continue hustling. This episode is sponsored by Imaging Services. Chiro Health USA Chiro Moguls Pure Chiro Notes Titronics Sherman College of Chiropractic New Patients in a Box The Influencer Authority Podcast Training Mango Voice Life Chiropractic College West And M-Sculpt Let’s Hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to Episode 498 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JAMES CHESTER (HOST): So today we have the opportunity of interviewing Dr. Linn Erickson. If you want to hear a story about dreaming big, but acting bigger, stay tuned. Welcome back! This is another episode of the Chiro Hustle Podcast. Today I have Linn Erickson coming on with me. Super pumped to do this episode. I’ve been interacting with Linn over the past couple of months. I met him at an event out in Philadelphia with Dean DePice and Jen DePice at TLC. Wonderful group. If you guys are looking for a great group to be a part of, check out TLC. But before we get into this episode, I’m going to let you guys know the big why. Why do we do what we do over here at Chiro Hustle? Freedom of speech, First Amendment. It’s important to us. Family health freedom is important to us. Medical freedom is important to us. It should be important to you guys too. And then we’ll go more philosophically for Chiropractic. We do protect BJ Palmer’s Sacred Trust. If you don’t know what that is, go to your favorite search engine immediately. Pause the show and go and check out BJ Palmer’s Last Words. You’re going to know more about Chiropractic than you ever did before that, and you’ll have more of an understanding of Chiro Pride philosophy. Then we do support Subluxation-based Chiropractic. Sometimes people are like, why do you say that? Well, because a lot of the profession is losing its way and we have to at least let people know what Chiropractic is and the tenants of Chiropractic, the lexicon of Chiropractic. And then lastly, we believe in innate intelligence and universal intelligence that when man or woman, the physical gets adjusted, it connects them to man or woman, the spiritual. And with that being said, Dr. Linn Erickson, welcome.
LINN ERICKSON, DC (GUEST): Yeah, thank you so much, James, for having me on for this. I’m really looking forward to it. As we were talking about, I found out who you were through my wife first and then some other sources too. And as I’ve learned more about it, you’re doing something very good and very unique here. And I’m privileged to be part of it. I am.
JAMES CHESTER (HOST): Yeah, you know, it’s a time capsule for the profession. And like you said, there’s been some people that have come and gone that we didn’t get their stories the right way and we didn’t capture like their messages, and we didn’t capture the big idea coming out of their mouth. And I think that that’s a cool thing is we’ve woven this tapestry of Chiropractic together with the story of Chiropractic, the truth of Chiropractic. And we do that through amazing people that support. I always, you know, when I talk, I say, we stand on the shoulders of giants. And are you going to become the next giant for people to stand on your shoulders? Mm-hmm.
LINN ERICKSON, DC (GUEST): It’s awesome, James. I just had that principle reinforced to me from a CA actually, believe it or not, in the group with the devices, we have a bunch of ways to work on training for your team to receive people well when they come into your office and see that being done here, that being done and we just heard that one of the CA’s who was recorded has passed on. She was battling cancer for almost four years. And when we heard that, there was certainly, you know, that sense of a moment of silence here for somebody who served the profession so well. And then to think that, you know, had somebody not pressed record and captured her doing that, we would have lost those words forever. But somebody took that time to press record or in some cases, pick up a pen and record something for posterity that’s extremely important because this professional will only be one generation from extinction if we don’t do stuff like that.
JAMES CHESTER (HOST): Yeah. And, you know, I really believe that the heart comes out when we think about preserving the message and preserving somebody’s likeness. And that’s something that this has done really, really well over the past, you know, five and a half years. But I want to focus more today on you, Dr. Linn Erickson, the chiropractor. And I have a bunch of great questions I want to get to today if we don’t get to them all no problem, but we’ll decide on what’s important as we go through the interview process. But your chiropractic story, I don’t know it personally. You shared a little bit about your background with me as we’ve gotten to know each other. But what inspired you to get into chiropractic and maybe you could share that with our audience today because your friends, your family, your colleagues, students that have trained with you and new in your patients. They’re all going to be curious as to hearing this episode once it comes out. So why don’t you reintroduce yourself to everyone?
LINN ERICKSON, DC (GUEST): Yes, sure. So, Dr. Linn Erickson, I’m a chiropractor of now 31 years, I believe. And yeah, still doing it. It’s still fun. It’s still exciting every day to come into the office. And I always think when I do my gratitude card to start the day, I think about that I have this day to make a difference for every person that I get a chance to do. My vision statement is that I live in love to bring hope and healing to every person that I teach and touch. So, it comes down to us. I want to instill the hope that life can be better on all different levels through the chiropractic model and principles. And so that was something I grew up with though. So, I grew up in Lincoln, Nebraska, Midwestern town and had two great parents and a younger sister. My mom and I would say to some of you, my dad both had a pretty natural view of life. My dad had grown up on a farm and he, you know, saw the cycle of life, and did things to cooperate with nature and so forth. And my mom grew up in a family that I think had those kinds of views too. And so I just remember that, you know, caring for our health was kind of part of our life in terms of just trying to eat as healthy as possible. My mom subscribed to at least two or three different magazines regarding natural health and so forth. But chiropractic wasn’t part of that. We had lots of nutritional stuff. In fact, if we actually started getting sick in some way, the first thought was what can we do for this naturally? So, vitamin C, zinc, rest, you know, things like that. And the only time that I really set foot in my pediatrician’s office was by annual physical. And then, you know, if we actually really had it going bad and, but I just think the mindset of hey, trust the body, do that first made a lot of sense to me. And so, when I was about, I have to say about seven years old, I’m almost diagnosed with breast cancer. And so, I saw the medical model kind of being superimposed into her life now and lots of things that were being done that were pretty harmful in some ways. They definitely were doing their best to save her life. But, you know, we’ve come a long way in that regard. And even now, you know, I think medicine is doing a better job in some ways than not creating all the collateral damage from things. But I saw this her health going down the chemo, rounds of chemo, the surgeries and so forth. And so, a very pivotal year for me was age 16. There was a sophomore in high school. And so, I had sustained a pretty significant low back progressive injury playing basketball. Quite a story, how that happened and things that I just remember from that whole experiment, well, in the middle of it, I was hardly able to bend over the time I was used in the morning. I feel like I’m moving around like I’m, you know, 85 years old. And practice was out of the question. And I was like, man, what do I do here? And you know, all things that you typically think like old, medicated, you know, rested, and I was sitting to those things where, you know, I did a little bit of that stuff, but I was like, this is not getting anywhere. And so, I was very blessed to actually have Rick Roars, who I will give tribute to for getting me into the profession on the human level. He, you came to Lincoln, Nebraska and he’s had been open for that very long and said, I’m willing to take care of the athletes from your high school at my expense so I can see what different sports tend to have different types of injuries and so on like that. And so I went to a chiropractor, I had some rough idea of what they did. I’m like, man, I just know I can’t go on like this. There’s no way I would be able to even finish this season. And lo and behold, I went there, and he took, comes to my spine, and showed me he says, you have these subluxations and so forth. And the thing I kind of remember sticking with me, James, was just that regarding a blockage that there’s interference in the normal expression of health or life kind of things. I don’t know if he used the light switch analogy or with me or what, but something stuck. And I guess you could say I got chiropractic intellectually and maybe philosophically in my heart before I even got my first adjustment. It was like, that just makes sense. All I knew was I went to see him pretty regularly and intensely and within a month’s time I was back playing basketball, pain free. In fact, I probably had my best improvement as an athlete between that year and my next year just because things were working so much better. There’s a lot of stuff we have now in terms of data and hard science that shows why that is. But back then, I just knew it was me and I’m doing better. I’m quicker, I’m faster and I’m not in pain anymore. This is fantastic. Well, that same year I lost my mom to cancer, her nine-year battle of breast cancer. And so, when that does kind of settle from that, I’m into my next year in school, healthcare was still kind of, it was a possible career there for me. But I just remember thinking like, you know, I wouldn’t want to do what happened to my mom’s body to patients. And I just like that just seemed like, you know, I know they’re doing their best what they’re trained to do, but I wouldn’t be able to do that sort of thing. It just didn’t seem congruent with me. And things I looked at like dentistry and so forth, we wouldn’t have a lot of appeals. So, I said, well, chiropractic, this seems to be the one thing left standing. So, I hear a lot of doctors talk about how they didn’t choose chiropractic, chiropractic chose them. That was kind of like that moment for me, I guess you could say. And so, when I went into undergrad, I started taking classes towards that. There were some struggles, and they didn’t see you, but got through it all and what have you. And then, yeah, Lo and Hoda, I was going to Palmer College from 1988 to 1992. Had I would say by experience there was with some of the last great dinosaurs that you’ve heard to refer to James, you know, the people that actually wrote books and, you know, good heavens people like Fred Barge and Vern Pierce and the head for philosophy had Virgil Strang. These people, if they weren’t jailed for practicing with chiropractic, yeah, practicing this with a license is chiropractic in different states. They knew the people who were and probably went and visited them and supported them. And so, they’d been through it and their conviction was like through the roof. I mean, as solid as you could be, they knew that chiropractic was the gift to this, to the human population, the human to the world, to the poor national healthcare and God’s healthcare profession. And so, to hear them speak was incredible. They would come in and talk to us once a trimester and you could not help the, I guess you could say, short up, when you kind of get mired in all those, you know, basic sciences in the first couple years of school, like, yeah, that’s what we’re working towards. And so, I was very blessed to have those folks and then graduated in 92 and have been practicing ever since.
JAMES CHESTER (HOST): You know, you said a lot of stuff there. And I love that you’re so honest about, you know, how you got into the profession. I got into the profession similar. I was 16 years old, got an injury playing high school football. My athletic trainer said, Hey, you should go get some x-rays of your shoulder over at Palmer College. I went over to Palmer and my, I was 16. So my mom had to go with me. And my mom went in and they said, Hey, can we take x-rays of his spine too? We need to check and see if he’s got any subluxations and the true story. And at that point, I always knew that I played better as an athlete when, when I was getting adjusted. And I didn’t come from an affluent background. Like my mom like worked for every dollar like really hard that she made, but she always set money aside to make sure that she had money to send me to the chiropractor either before or after a game. Like every game I played going forward. And it was pretty amazing because my performance improved too. And I think if anybody’s out there listening to this episode and they’re like, well, what’s the power of chiropractic? And I started working in an office when I was 30. So that was what 16 years later. And the doc asked me if I’d come help him work in his office. And I said, bro, I don’t know anything about chiropractic, but when I get adjusted, I feel better. He said, that’s good enough. And that’s how this whole thing with me started 15 years ago working in chiropractic. And I think that we can all look back on those early stage stories of how we became influenced and what it did to us. And a lot of times when people come to your office, they don’t need to know what a submarine is or a subluxation. That’s right. You know, they need to know that the doctor cares, that they acknowledge what’s going on, that they ask them good questions and that they want to help that person, you know, improve their activities of daily living and have a better quality of life quotient. And I think that that’s what made me fall loved so much with chiropractic. And then, you know, getting a chance to actually meet the profession, like actually like sit knee to knee with chiropractors. That’s what really like made me so inspired to do the work that I do. So listen to your story. There’s a lot of connection with both of us of how we stepped into chiropractic. But you know, the second part of that first question is what makes you unique in the space? And I see you’re sitting in an x-ray room. And I know you’ve done some studies with chiropractic biophysics. So maybe we can talk a little bit about chiropractic biophysics and why x-rays important in chiropractic.
LINN ERICKSON, DC (GUEST): Yeah, sure. I know you had one of me to do this interview at home James. I just couldn’t work that out there. But this is the quietest place I have in my office though. I’m in here door closed and nobody’s going to barge in here. So I don’t think. So yeah, so in chiropractic college James, I was very fortunate to, I guess you had that instill me that it’s a philosophy assigned to an art, right? And so those three things are like a triangle, make for a very stable tripod if you want to call it that and you want to make sure that you keep those things all strong and don’t err on the side of getting too strong and one without forgetting the other. Because certainly some aspects of our profession have done that. And the sad thing I see so often is they want to leave the philosophy behind because I think that’s old, that’s done with what I like this, what actually that’s how the profession started. And you know, it’s really made for what it is. It’s getting a stem from that. It was observational first. Like I see things going on, then DD has his experience effort, magnetic healing to take care of Harvey Lillard and realizes, wow, I’ve worked in this guy’s spine and he got his hearing back. And of course he thinks he found a cure for deafness. There’s lots of causes for it. But he found definitely one there. And so from that empirical side came this and so the philosophy was there and then of course the art of how to do it better. So when I was about halfway through my education, I just remember thinking to myself, like I’m learning a lot of great different techniques in chiropractic college and they’re really good. And I just wish I could find some sort of unifying principle that would put them all together in one. When would you use this technique or when would you use that one? And a lot of times it comes down to doctor preference, what they’ve had good results with in their own personal health care and so forth. It all times has to do with the patient. But I just remember at one point, I was invited to a talk on posture. And I thought this sounds pretty good to me. I’d like to go see this because somebody actually has this model for the spine that seems to be important. Like if the industry stands for one thing nowadays, we know it stands for dental hygiene. Yes, they still feel cavities. Yes, they still do root canals. Yes, they still do partials and then the shares and what have you. But they’re really known for being the people I see who are concerned with dental hygiene and health. And so I thought, well, the chiropractors would probably be interested in postural. It sounds pretty good to me. And then I started going to the club, the chiropractic biophysics club, which was a very open format like what you have here, James. And I just remember them going over these papers and I was like, wow, that makes just make sense to me. Like you can’t get around the fact that we live in a physical world and we need to have something that helps us resist this gravitational load and protect our nervous system. And if there’s ideals for things like vision 2020 and ideal for blood pressure, no 120 or 80 or somewhere like that, there’s probably some sort of ideal for the human spine to be. So very early on, James, I mean, I wasn’t even quite in the clinic yet. I heard Don Harrison come to school. He gave a talk and it was very funny because if you’d ever knew the man, he didn’t have the best salary, politically savvy delivered. He just told it like it was and very breastily. And at one point, we saw the room getting thinner in terms of attendance. But when he got to the best stuff, he said, hey, look, here’s the thing. This postural model, I may not be perfect, but it’s a nice start because we do live in this physical world and it has, you know, your spine has to resist gravity and protect your nervous system. And in this position, it gives a very good chance not to happen. And we just look at how it’s designed from front to back. There’s a column that’s for rigid strength from the side view. It has these curves that allows the bend and move and absorb shock to some degree. And so it’s this engineering marvel. So he just said, basically, I don’t care what technique you do. You can use a drop table. You can use an instrument. You can use your hands. These may not be terms that a patient might know. But it’s what you see care providers do when they adjust patients. It’s all it care is that you just, when the person’s done, what you did, is that you’d move their posture closer to normal. And then for those things that support the spine, like ligaments, which don’t have the ability to be actively moved, let’s do some stretching for those things that come from the call attraction. And to do some exercises that are geared towards what is called the mirror image. So if you actually have a head shift to one side, you’re going to move it to the opposite way. And it’s the exact opposite. And not just a tilt when you have a shift or whatever, you have to do the exact mirror image. I just thought, man, this makes sense. So that kind of became my model. And as I looked at my different techniques under the school with that, I can actually use all of these, you know, regardless of what the person presents with, as long as they tolerate it well, and number two, I’m really cracking their posture if that’s the type of care that they want. And so like United James said, you know, our experience with care was we went in for symptomatic relief of something and then we discovered this whole world of chiropractic same things, true of our patients today. They perceive often because traditional medicine has failed them or they’re just naturally wired. This is a place I need to go for some type of relief from the symptom and when they come in, if we teach it right over the course of one, two, three days initially, and then we’ll just kind of drip education throughout their experience in our office, they realize there’s all this stuff that chiropractic can actually influence. It doesn’t mean that we’re treating any of those things, but when you’re talking about the central nervous system, you’re talking about the entire body being influenced by care from the root or to the to order from head to toe, however you want to call it. And so it doesn’t mean that we’re treating asthma or treating anything like that, but we are definitely influencing the nerves that control those functions directly and directly. And that’s why we see these amazing stories commonly called miracles by people. We just simply say it’s the body learning how to work better by retraining the nervous system to work better. And so that for me is so everything that we do James here, for those patients that choose this type of care is to make sure we assess them initially to see how their posture looks from the outside and then on the inside, because now when I have an x-ray, I can actually can measure and quantify how far from normal you are. And then for those who want to, they always have that option to do something to relief care, but the vast majority of our patients will choose. Doc, I don’t want to feel better. I don’t want this coming back. I want to make sure my body is going to last for as many years as God gives me. If I’m going to be on the floor at 80 sitting across the leg of my grandkids reading books, I have to have my body with me. Let’s correct this problem. And it’s so rewarding James to be able to show them pre and post, you know, I’ve saved to people it’s very much like when a person steps on a scale and they’ve been losing weight and they hit their goal weight or they just see they drop their first 50 pounds. When a person sees their post x-ray and says, holy cow, look how hard I work and look at that, they know that they know that I’m feeling better and I’m functioning better. And it’s just, it’s so rewarding.
JAMES CHESTER (HOST): You’ve made the Chiro hustle. Get back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. This episode is sponsored by imaging services, Chiro health USA, Chiro mobiles, pure Chiro notes, titronics, Sherman College of chiropractic, new patients in a box, the influencer authority podcast training, mango voice, life chiropractic college West, and M-Sculpt. Let’s hustle.
You know, I’m going to step in and say a couple of big words for people out there is pro perception. And when you give somebody their posture back, it builds their balance back, which builds their confidence back, which has a long-term effect on people. And then chiropractors that do chiropractic biophysics, it does neuromuscular reeducation and it reeducates the body on how to function properly with its motor skills and all the good stuff that makes people have longevity and vitality. And those are a lot of the things that people really don’t understand. But the part that I think hits home is when we talk about vital lung capacity and what a curve in the spine does for vital lung capacity. So anybody out meet and they have something to say about chiropractic. I just want to ask them always like, hey, put your head out and take a deep breath, breathe in as hard as you can and like hold that breath in and how does it feel. Now take your head back, put it over your shoulders, take the same deep breath. And how did that one feel? And I say, well, that’s what the power of chiropractic is. It supports that vital effect of how you breathe and how you function. That’s just one of the things, but it’s pretty important, right? And that’s huge. And that goes back to BJ Palmer’s big idea. And one small thing for one person can be a big effect on a family, a community. And I really believe that that’s why chiropractic is so important. And everybody under the sun, it doesn’t matter what their acronym is after their name. If it’s an MD, if it’s an osteopath, they’re going to get adjusted man. And they all want to have that vitality too. They all want to have that better quality of life. So I think that that’s and the dentist, those people get adjusted too. And I think that that’s just it as anybody that wants to have a better quality of life, long term, they see a chiropractor.
LINN ERICKSON, DC (GUEST): You bet. James, it’s interesting. You mentioned proprioception that for those who are listening, there’s patients out there, it’s a big word, but it basically just means body awareness. You have positional sense about where you’re at in space. In school, we all learned the five senses, right? You can see I can see, smell, hear, touch and taste. Your nervous system is a lot more than that. Those are the five special senses. But proprioception is really to know, like for example, my hands above my head, even in my eyes are closed because these things are firing off and all my joints and my skin and so forth. When you are subluxated, those things don’t work as well. Your body awareness isn’t as good. And so they’ve actually shown that when you have distorted posture, you’re more likely to fall. James, one study, I think you’re familiar with where they showed that people who are walking around their head more than two inches in front of their hips, especially as seniors, they’re way more likely to fall, they’re way more likely to break a hip and they’re way more likely to die in the next 10 years or five years, whatever it was, just because their body position is off. And there’s an article from over 60 years ago that JAMA, I think it put out where the doctors were observing that. It’s so interesting. We find these people actually have these really like hunched backs, mid backs that we call them called thoracic hypercigaphosis or how you typically think of as a grandma aging right, that sort of dowager’s hump. You observe these people tend to have reduced lung capacity, their heart struggle. They often have digestive issues because of the pressure of the rib cage on their internal organs. Women tend to have their uterus prolapse. And if they give an infection, they’re 44% more likely, like a lung infection, like say bronchitis or pneumonia, they’re almost 3% more likely to die just because they can’t get stuff out and in, right? I mean, that’s just body position that does that stuff. Nothing to do with back pain. Nothing to do with headaches or neck pain. Those are things that was like life quality and life longevity.
JAMES CHESTER (HOST): Yeah.
LINN ERICKSON, DC (GUEST): Huge stuff.
JAMES CHESTER (HOST): Well, I like this conversation today. And nowadays, everybody’s into biohacking. And I go to biohacking conferences and I’ve interviewed a lot of people that are out there doing different stuff. And I go, do you guys know what the original biohack was? It was chiropractic. And chiropractic was the original part that people were looking for, that edge of betterment of life. And you talk about posture and what it does to internal organs and posture of what it does to breathing and posture, how it makes people less capable, less vital as they age. They’re more susceptible to slips and falls. And the other part of that is grip strength. If you have strong grip and strong grip strength long term, your capacity to take one of those slip and falls and not to crumble and break is a lot better off too. So anybody that’s listening, I would recommend everybody get stronger with your grip as you age because you can tell vitality in somebody by how well they shake your hand. The grip strength is somebody, if they fall, they’ll roll through a fall rather than collapsing and breaking. And that could be a wrist, an arm, a shoulder, a hip, whatever it might be. But your ability to like sustain something, if you have a chiropractic lifestyle long term and you’re stronger, you’re just harder to kill.
LINN ERICKSON, DC (GUEST): Yeah. And I think as James is great, you go to those conferences because every would like to have that sort of that advantage, right? And I think you’ll continue to see as scientific progress goes, people do research, there are certain nutrients or ways we take them or ways of exercising that give you an advantage over just doing certainly none of those things or old ways of doing them, if you will. But man, those things are just this specific area. When you talk about influencing the nervous system, it’s the entire body because that because Grey’s Anatomy says it, right? First few pages. It is the system which controls and coordinates and harmonizes every other system in the body either directly or indirectly. There’s nothing else that can do that to my knowledge. I mean, if they describe something, there it is, but it’s what God put in place to run the whole thing. And so if that’s working well, and then you add to it these lifestyle factors, like how you exercise well and how you eat well and how you manage your stress well and rest well and all those things like that. Man, you have the perfect one, two punch. Talk about grip strength, one, two punch to stay healthy. I don’t know if you’re familiar, James. Did you see Curtis Fedor check’s article on the telomeres aging?
JAMES CHESTER (HOST): I am familiar with Curtis, I saw him speak at that conference we’re at and he’s a great guy.
LINN ERICKSON, DC (GUEST): So he’s a catpereter in practice to say his article real quick. His first guy to show that chiropractic has an anti-aging effect at a cellular level. They had a patient they were taking care of who had quite a few health issues. She had been in an accident, things like this, and she actually had that classic hunched posture. She had a forward head shift. So these are two whammies and a loss of pervenor neck. They took care of her through a typical chiropractic biophysic program and made some amazing changes with her regards to her posture, her pain levels. She did amazingly well. What they did in this study is they took a measurement of her, there’s a way to actually see how your telomeres, which is the things that are at the end of your DNA that actually help repair your DNA as it gets injured from just the stress of life, oxidative stress and things like that too. What we know is those telomeres start to go away, the more stressors you have in your life, you’re actually aging. You’ll see it, of course, externally in people’s faces and stuff, aging very fast, things like that. But in this case, they took the measurement of what those were and what was amazing was, oh, by the way, the faster they go away, you’re aging faster, the slower they go away through lifestyle, that means you’re aging very well. In this case, I read that if I think I’m recording this study right, when she was finished with her first remence of care, her telomeres were actually approximately 8% longer. In other words, they were starting to grow back because she wasn’t depleting those things because of her stress on her nervous system and everything still. No other changes in her life, no changes in diet, no changes in exercise. So that to me is like, okay, we are talking about anti-aging medicine now. Care practicists are just about feeling better and getting range of motion. They can do that. That was our first experience. They can actually help people with these very sort of organic and systemic complaints, absolutely. But if you want to be around for a nice long time and actually know who you are and be able to do things in your world, you would do well to take care of your nervous system in your entire life.
JAMES CHESTER (HOST): I think as we go on, Dr. Lin, as people are going to find out that their spine is more important than they ever gave it credit for. But before I get on to a couple more things, I know we’re almost at the end of our interview today, but I just wanted to make a quick statement that you gave me an epiphany moment. And I do believe, and maybe some people might fight me on this or they could if they want to, but I think that Don Harrison was a Steve Jobs-O-Chire practic. And I think that he pushed the agenda so hard for people to understand this model that DEDA is carrying on and the family in chiropractic biophysics is carrying on at idealspying.com. I think there’s been a lot that he has birthed because of his unwillingness to become what the popular demand wanted. Like you said, he was a straight to the point guy. He showed up. He told people he wasn’t always popular, but we can’t always look for the applause. We have to sometimes go and do the work whether anybody’s clapping for us or not. And I think that that’s one of the most important things I look back on, the ideal spine model that he designed was something that is pushing chiropractic not only fundamentally to a better position, but structurally to a better position. And I think that if everybody got out and they discovered what the chiropractic biophysics team was doing, based on their research that supports every aspect of chiropractic, they would find a whole different purpose than what they were doing when they checked detecting correct vertebral subluxation. And they’d have a whole lot more ability to show up and say, this is why I support Curtis for George X. Paper. This is why I support DEDH Harrison’s paper. This is why I support Evan Katz’s paper. And they would have a whole lot more purpose as to why they were doing what they were doing for the clinics that they were running.
LINN ERICKSON, DC (GUEST): Amen. You know, I think we’ve realized probably, I don’t know, 10 or 20 years ago that our profession on a shoestring budget, in most cases, has turned out a ton of good research. And we know that for virtually any complaint that people might think of practicing a chiropractor force, we kind of started there like, you know, the musculoskeletal things and stuff like that, that chiropractic gets people better faster with no side effects and cheaper than virtually anything that’s on the other side. Now we’re getting into things where we’re seeing like, are we changing physiology? Yes. And now some of the most recent research that DEDH has done has been on asymptomatic people. And they’re showing, look, we can measure real time what happens when people get their posture back. And the one that to me is most encouraging is that a person who actually has worked really hard to get their posture taken care of and corrected as best they can and is tested at the beginning of care within a year’s time will typically find that the messages that they get from their brain to their body and body back to their brain are traveling between 20 to 25% stronger and faster than they were a year ago. And again, that’s anti-aging medicine. What do most people say about so and so having team in years? How’s he doing? I’m always slowing down. You know, he’s not doing as much. The people I hang around the chiropractors, I know they’re doing amazing stuff. No matter what ages they are. And so what’s cool is sort of their patience. And so it’s really exciting to me.
JAMES CHESTER (HOST): It’s vitality. Chiropractic is vitality to people. So when there was a big fight years ago about mechanistic versus vitalistic camps, vitalistic always wins because all we want to do is have a better quality of life. And I think that that’s a part where an argument just gets shut down immediately. If you want a better quality of life, you go see the chiropractor. If you want a better quality of life, you have a better function nervous system. And I think that that’s a part where we have to go back to like what you just said and what I just said. I just spoke to a group out in South Carolina, the Palmetto State Association. And they asked me what a national ad campaign should be. And I said, well, get better faster. And they said, well, that’s too symptomatic. I go, well, if we don’t start speaking a similar language across the board, then it’s not going to work guys. So we needed to decide something. And they’re like, well, why would you say that? I go, well, the best national ad campaign I ever heard was by Phil Knight of Nike, and it was just do it and get better faster resonates with people. Everybody wants to get better faster. And that’s where we’re at today in 2023. We’re at an age where people just want to get better faster. And I know we’re at the edge of our time together today, but I want to ask you one closing question. Sure. If you could go back to what year was it, 1992, and talk to yourself back then, that would have changed the trajectory of the future of your career. What would you have told yourself?
LINN ERICKSON, DC (GUEST): Oh, man. One is dream big and then act big. That for me would be it. I got to say, James, despite having that great experience in education, people I learned, I think my vision for what could happen in the chiropractic office was shaped largely by the people that I had known and seen as well as that too. And they were doing great stuff like that. I just remember when it my first experience when I went in to practice at a satellite office for a group that I didn’t have that kind of coaching and vision building. I learned a lot of training and they’ve had to run an office pretty well. But as far as like, how do we serve the masses in a good way? That wasn’t necessarily part of that. And so I got that experience by somebody else you’ve interviewed, a bit of a learner. And a bunch of great docs that were in that group, I’ll shout out to them. I just was thinking about them. Dan Yachter, Paul Soreci, Eric Lerner, Tony Nolte. These are some amazing people. They were doing a group with five offices in Central Florida. And I got the vision there. We were doing it at one point where I think we were the second busiest family practice in the country and probably as a group serve more people than anybody did. And just all in that philosophy of, you know, do you send us the people that we can help take care of and we’ll do the best we can for them? And this entire family is getting better. That was incredible. And so I would want to have that vision. I would want to have every person who wants that for their own life. Have that coming out of school and get that experience and just see what’s possible. And then if you choose to stay there, fantastic, you can choose to go on and do your own thing. Hopefully you’ll never shrink back down to the size that is comfortable. You know, what we thought Capra to could be.
JAMES CHESTER (HOST): Well Dr. Linn Erickson, I appreciate you being on today with me at episode 4.98. Is there anything I didn’t ask you that you were itching to discuss with our audience today before we call it a day?
LINN ERICKSON, DC (GUEST): Well, I just wrote down some names. James, I just wanted to say this because all of the stand on the shoulders that people came before or we were currently working with working side by side. So again, Dr. Rick Roar is my initial chiropractor, Victor Strang, who I got my first green book with his and just really taught me the philosophy of chiropractic. My clinician Gary Craco has taught me to think laterally, like just thinking always about what we do for people. Donna Deade Harrison, for sure. Some of the folks that are currently doing CBP so well. Joe Farontelli, Don Meyer, Jason Yeager, Sean Lasko. These are incredible people. And then from a mentoring standpoint, Dr. Dean and Jen DePice had an instrumental in that. And then, yeah, some of my colleagues like Paul Fern Harbor and Steve Newver and these are people I go to with great stuff. And I just know so many docs, I’m so blessed. I bet I just checked, I think I have about 2,000 people on my phone. James, my Rodex there and I bet half or more of them actually have D.C. behind their name. And so I’m very blessed to know that. So, Donna, we’re D.C. I’m talking to you right now.
JAMES CHESTER (HOST): The most important person is your wife for putting us in touch with each other. So I want to thank her and I want to thank her for having the belief and what I’m doing to introduce us to each other. So big, big.
LINN ERICKSON, DC (GUEST): My wife, Brenda, my daughter, Caris, my son, Ezra, I have to come home from work every day and make sure that I’m living what I say is important to me in front of them. They know Dad tries to do that. It’s not perfect. I’m big on integrity.
JAMES CHESTER (HOST): Well, Dr. Linn, I appreciate you being on our show today. And if people want to reach out to you or learn more about you, where can we send them to?
LINN ERICKSON, DC (GUEST): Yeah. So our website is www.turningpoint.com. And point has an E after it. Hi, Ro at gmail.com. And that usually gets us to anywhere. First ones to go. We’re also on Facebook too. We haven’t quite modernized to some of the other social media platforms, but we hope to you this year.
JAMES CHESTER (HOST): Well, great. Thank you so much for sharing the message of dream big and act big with chiropractic. And just look forward to the next time we get a chance to connect. And once you have a great day out there in Nebraska.
LINN ERICKSON, DC (GUEST): Yes, I hope it’s here later, James. Thanks so much.
JAMES CHESTER (HOST): All right, we’ll see you next time.
LINN ERICKSON, DC (GUEST): Thanks, brother.
JAMES CHESTER (HOST): All right. Thanks for listening to Chiro Hustle. Don’t forget to subscribe and check back next week to continue hustling.
How to Create a Referral Network Through Healthcare with Al Pirnia – Chiro Hustle Podcast 497
Oct 04, 2023
Nationally recognized expert in the Wellness industry. Author of “21 Secrets to Living a Diabetes Free Life”. Creator of the WICO Wellness Score, TRANSFORMATIONS-360 Program and the DiaSnacks line of products. Founder & CEO of TRANSFORMATIONS, a functional health and wellness company with over 2000 clinics that have been licensed and trained on a proprietary technology to help them have greater success with their patients and practice. TRANSFORMATIONS, has a mission to “touch” 1 million pre-diabetics in America by staging a Prevention & Wellness Open House (PWOH) in clinics, corporations, fitness centers and churches. At these events, attendees are offered a battery of wellness assessments, presentations and one-on-one consultation so that treatment plans are offered. The PWOH is held under the banner of the FUN Movement, sponsored by the Diabetes Prevention Institute and the local practitioner who becomes the leader of the FUN Movement in their community. In June of 2019 the Changing Life & Destiny conference was launched at the Ritz Carlton Hotel in Dana Point, California with great success. Now, it is being offered virtually for people to learn how to become preventative with their health, while promoting wellness.
TRANSCRIPT
JIM CHESTER (HOST): You made the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s Number One Chiropractic Podcast. Before we dive into this powerful episode, please remember to subscribe to our channels and to give us a 5-star rating on iTunes to continue hustling. This episode is sponsored by Imaging Services. Chiro Health USA Chiro Mobles Pure Chiro Notes Titronics Sherman College of Chiropractic New Patients in a Box The Influencer Authority Podcast Training Mango Voice Life Chiropractic College West And M-Sculpt Let’s Hustle!
LUKE MILLETT (PRODUCER): Hey guys, welcome to Episode 497 of the Chiro Hustle Podcast. I’m your producer, Luke Millett, and here’s your host, James Chester.
JIM CHESTER (HOST): So today we have the opportunity of talking to Al Parnia. If you want to hear the story about how to create a referral network through healthcare, stay tuned. Welcome back! This is another episode of the Chiro Hustle Podcast. It’s 497. We’re pushing our way closer and closer to 500 episodes. Before we get into this episode with Al Parnia, I just want to let you know the big why. Why do we do what we do over here at Chiro Hustle? Well, first things first is the first amendment, freedom of speech. The show protects freedom of speech. We also believe in family health freedom and medical freedom. We believe that people should have a choice as to what they do for their bodies and their families bodies. Then we do protect the sacred trust. It’s BJ Palmer’s last words. He was the developer of this beautiful profession of chiropractic. And his last words were to guard the sacred trust. And if you guys ever want to go find out what that means, go to your favorite search engine and look for BJ Palmer’s sacred trust, his last words. You’ll know a whole lot more about chiropractic. Then we believe in subluxation based chiropractic and we support inate intelligence and universal intelligence. We believe that man or woman, when they’re adjusted, it connects them. Man or woman, the physical to man or woman, is spiritual. And with that being said, I’m really excited to have Al on the show today. And coming in from Southern California, LA area. And I’m coming in from the beautiful city of Grand Junction, Colorado. Al, welcome to the show.
AL PARNIA (GUEST): Oh, thanks Jim. I’m so excited to be here. Thanks for inviting me.
JIM CHESTER (HOST): Yeah, we had a great chat before we actually jumped on today and decided to go live on our show. You’re talking about 25 years of working in the health and wellness space. How did you get into that market? And I guess we’ll start with that part.
AL PARNIA (GUEST): Yeah, it’s been a long journey by chance that I got into it. It’s funny because my undergraduate is biochemistry and chemical engineering. And from there, I got my MBA at USC and just went into investment banking, worked with American Express, Sears and Lehman Brothers at the highest level with the vice chairman. And then by chance, I got recruited to run a nutraceutical company that was growing so fast they couldn’t manage their business. And from there, I got to see what was going on in our health care space and got really disgusted with the disease management approach. And in 1998, when the internet was kind of bubbling up, I thought, well, maybe the solution is let’s use the internet to get physicians to become more integrative. And I went out and raised a whole bunch of money through venture capital and started a company called Natural Health Thinking. And we could change the direction of health care to a more preventative model with using the internet and getting physicians interested. But unfortunately, back then, it was not meant to be. Nobody was ready. The practitioners weren’t ready. The internet wasn’t ready. Society wasn’t ready. The markets crashed. 9-11 happened. But I got tremendous insight as to what really needs to be done. And when that scenario ended with the company being taken over, I moved on to start all over again, but this time knowing exactly what I had to do. And that’s the journey I’ve been on for 25 years.
JIM CHESTER (HOST): So you said that you were working within the health and wellness space and nutraceuticals, and you saw that there was trouble. How did you start offering solutions to that?
AL PARNIA (GUEST): Well, the first thing I realized that we need to address as far as trying to correct this health care system is make sure that people have better food habits. I always have believed that if society doesn’t get their food right, everything we do in health care is going to be a band-aid. Basically, the food we eat is killing us. And people need to make better choices. So the first step was to develop a program that we now call Transformations 360 that practitioners use in their practice with patients. And it’s a phenomenal program because there’s no meal placement shakes from bars. But it empowers people to understand the good, the bad, and ugly about food, and how to take control of blood sugar and body composition, the two main drivers of disease. And in association with this Transformations 360 program, we created a concept called WICO. It’s like your FICO for health. It evaluates 15 functions of the body. And it becomes a baseline before somebody goes on to the Transformations 360 diet. And then they did do it again after five or 10 weeks. Make change in the symptom profile because of the diet. But what remains and allows us to give what we call a health recovery plan to address whatever else remains and get to the root cause. So that’s what we first started off with in trying to address the foundational issue of bad food habits and excess weight and elevated blood sugar.
JIM CHESTER (HOST): Yeah, I’ve, you know, at this point, I was just mentioning to you how many people we’ve talked to you about chiropractic over the past five and a half years. And I think that there’s a common theme there about feeding ourselves sick. And I think that a lot of the problems that we’re having metabolically are coming from acidic, acidic bodies. And people are not understanding quality of food. And I just was watching this guy that released this information. I can’t remember the guy’s name, but he was talking about for dollar amount calories when you go to like a grocery store, the higher the calorie content that you can purchase for the least amount of money has more calories, but less nutrients. That’s right. The people are buying for calorie per dollar now rather than nutrient density and for health of what they’re feeding themselves. And I think that there’s a lot to be said about when people do start to, you know, want to be healthy long term. We got to focus on their pre diabetic symptoms, their metabolic syndrome, you know, things that are really like a big concern for longevity of quality of life. So talk a little bit about this wellness credit score and how you can help people improve that.
AL PARNIA (GUEST): Yeah, it actually matches FICO. A lot of people think it’s the same company because it’s called WICO, WICO. It stands for Wellness Index Condition Optimal. They complete a symptoms questionnaire online. It takes about 20 minutes because there’s about 280 questions. It evaluates 15 functions of the body like thyroid, digestion, liver, gallbladder based on symptoms. And when they complete the questionnaire, they get a score and you know, over 800 is good as it goes down, it’s bad. And it’s a function of how these severe, moderate and mild conditions people have from these 15 functions we just analyzed. Now what’s great with this concept for clinics is that it allows for a patient to understand most importantly the kind of healthcare that clinic is offering, which is to try and get to the root cause of their problems, correct imbalances before disease conditions set in, and try and become preventative. So when they complete this questionnaire and they see they’ve got some severe and moderate and they’ve got a bad score, now they want to have a consult to find out what’s severe, what’s moderate, what’s mild. And in that consult, they start realizing there’s two kinds of healthcare system. There’s our disease management system where we just ignore you until you’re diseased and manage you for the rest of life with drugs and medication and surgery. Or there’s this other alternative that these practitioners, it could be chiropractors, it could be nature pads, it could be even medical doctors, they’ve kind of moved into the space of prevention and wellness and trying to get to the root cause and they basically now realize there’s this alternative option that is trying to correct imbalances before disease sets in. And most importantly, make better food choices because again, without getting the food right, everything else is band-aid.
JIM CHESTER (HOST): Well, I’ve once heard that it’s not what you eat, it’s what you eat, eat and what we feed the things that we eat. So I think that that’s another level of people to be considered of as people decide on how they take care of themselves and their families. And I think that’s really important for people to have access to information and see how to fix themselves. And I think that so many times, like I said earlier, we feed ourselves sick and there’s no real solutions on how to fix that. And people always want to say, oh, it’s in my genes, it runs in my family. And I think it runs in the marketing and it runs in the consumerism. And you talked about earlier about sick care model. And I always tell people this, if we don’t tell them the truth about chiropractic and natural health, then somebody else will close them for drugs or surgery. And I think that longevity and quality of life are more important. And I always tell people, I’ve never met anybody that took more medication, that had a better quality of life, that had more vitality, that had more enthusiasm to get up and go change the world. So we have to start with the basics. We have to know what’s going on inside that person, the personal blueprint. And I think that as I’ve interviewed more and more functional medicine doctors, I start to realize that there is a blueprint to every person. And if we can start to find out where the walls are falling down and we can start to find out where there’s weaknesses in their systems, or as you said, symptoms, I think that once we find out where those root causes are, we can start to fill the gap and we can start to rehabilitate people into healthier versions of themselves. And I know that, you know, as you’ve gone through and you start realizing where these deficiencies were in the medical model, you went on to build a network of functional healthcare clinics. Maybe talk to us a little bit about the network of functional healthcare clinics that you’ve put together and how it’s helping support local communities.
AL PARNIA (GUEST): Yeah. We, since I started all over again, we created these programs like the Transfer Maze 360, like the YCO score, and a number of others, and started out reaching to functional medicine clinics to get them interested to offer it to their patients. But in addition to having their patients be introduced, we would start referring people into the clinic because we would have so such a profound impact on people’s lives. So what we did is we first would establish an HP, a health practitioner that is doing functional nutritional or integrative medicine, and we create a community around the clinic of other health and wellness professionals. It could range from a biological dentist to thermography, Pilates, yoga, fitness. Together the HP and these HPPs, health-promoting professionals, would become the carousel of wellness for a territory. And the beauty of the concept is that, first and foremost, everybody in the carousel starts referring to one another, their patients, or their clients. They get on a couple of platforms that we refer into their clinics and their businesses. And we have an expo stage every so often in their territory for this carousel to get introduced to the community. And at that, ex-well, we invite companies, especially their self-funded and shared-funded companies like their HR managers, their corporate wants directors, their risk managers, their benefit managers, to come and learn about this alternative approach to health care, which is let’s correct imbalances before their disease instead of waiting for people to get sick. And that’s worked out really well. These expos are a phenomenal half-day event, usually during the week at the end of the day, that it’s easy for people to come to in a three or four-hour period. They learn about all these different modalities, and then they get excited to either use it themselves or take it into the employee pool and create a lot of activity for the carousel members.
JIM CHESTER (HOST): I think it’s really encouraging to hear this because I think there’s a lot of people out there that are looking for solutions. And I tell people all the time when I’m doing chiropractic marketing and sales is most people just don’t know where to go or who to trust. And they don’t know where to find good information. And actually, they have too much information. And if you could just make it easy for people to get into a network and to start taking care of themselves better, I always love it when people can get better faster. And I think that we don’t have to condition people for lifetime of triage care. I think that if we do it, we can condition people for lifetime of being healthy and have wellness in their lifestyle and not be an infirmary and disability and limited. I think a lot of times when people come into the health and wellness arena, they come into it because they’re trying to fight something or get over something or get through something. And I think it’s just really cool. What you’re doing is building these people into these almost networks to say, okay, you’re going to help with this aspect. You’re going to help with this aspect. You’re going to help with this aspect. And we’ll make sure that we start becoming a healthier city and a healthier neighborhood and a healthier community rather than we’re just going to keep on figuring out how to medicate you and get you to a longer life with less quality. And I think that that’s really what after I read what you’ve been doing with your ever health system, you help people stay healthy forever. I think that’s cool.
AL PARNIA (GUEST): Yeah, what’s really important to him with this concept is that an HP and health practitioner that is functional or nutritionally or into integrated, whatever you want to call them, they’re primarily focused around diet, nutrition and therapy. What’s missing with most of them is lifestyle. They don’t have the bandwidth, the time or the network of these professionals to say, hey, you should go and see this biological dentist. I want you to go and see this mammography instead of this mammogram. You need to be more relaxed. Let’s take some yoga classes. They don’t have the time to get into that kind of thinking and they don’t even have the network if they did have that kind of thinking for each patient that comes through the door. So what we’re able to do for the HP, the health practitioner, is create this network of HPPs, health promotion professionals, so that together they can really make a huge difference in people’s lives, not just around the individual condition they have, but also making sure they have the right lifestyle. Because many times, why people get in trouble with their health has to do with a terrible lifestyle. And having these two combined creates an incredible opportunity to help people get well and stay well.
JIM CHESTER (HOST): You’ve made the Chiro Hustle. Sit back and learn from the greatest influencers in the profession on the world’s number one chiropractic podcast. This episode is sponsored by Imaging Services, Chiro Health USA, Chiro Mowgels, Pure Chiro Notes, Tiatronics, Sherman College of Chiropractic, New Patients in a Box, the Influencer Authority Podcast Training, Mango Voice, Life Chiropractic College West, and MSCult. Let’s hustle. Yeah, as I hear what you’re saying here, I just have to think, like, I’ve worked with a lot of offices, a lot of chiropractic clinics. And I’ve noticed that a lot of times the doc is generally fit and trim, and they do their shakes or they do their exercises and make sure that they wake up early in the morning workout. They’re doing like biohacking stuff, like cold plunges. They’re doing red light therapy. They’re doing sauna. Like, they’re doing like all these biohacking, like integration things. They’re doing PMF. They’re doing things to stay healthy. But I’ve noticed a lot of times that their staff doesn’t look like they’re taking such good care of themselves. So this is kind of a call to action for me is like, if somebody is out there and they’re listening to this, and they have a staff and the doc is like the pillar of the community and they are taking care of themselves, how can we help their teams get healthier along the journey with them and look the part when they’re actually working on the offices full time?
AL PARNIA (GUEST): Yeah, I mean, one of the things we do when a clinic works with our programs, especially with the transformation 360, is we tell the practitioner, look, if there’s anybody in their clinic that looks unhealthy, is unhealthy, has health issues, has weight issues, has blood sugar issues, encourage them to go on to our program. You can’t force people, but you could certainly encourage them and give them some motivation. Because what happens is that people loosely become a new person and how they look, how they feel, how they function. And that energy and excitement when you have a transformation of a person is something you can’t hide. And it creates an energy in the clinic. Everybody that comes in says, hey, what’s going on with you? So it is crucial that any clinic that has staff that is unhealthy, that is overweight, that just doesn’t have the energy and the excitement about what they’re doing in that practice, that that needs to change. And it’s not difficult. I mean, literally our one program, we’ve got many programs, that this one program could make that change and create that energy and excitement so that anybody that comes in the clinic says, hey, what’s going on with you? And that by itself, they become literally a walking billboard for that practice.
JIM CHESTER (HOST): You took the words out of my mouth. And I think that you understand the scope of what we’re doing here is we’re creating a healthier practice, which inspires others to find out to what they can do to make themselves more healthy too. And it’s congruent. People want to go where other people are looking good, feeling good and feeling healthy, and they want that too. And I think it’s really cool that you have a system that teams can do and really support the growth of a practice by doing the work for themselves first.
AL PARNIA (GUEST): Yeah. It’s all about empowerment, Jim. Our whole mission in working with practitioners is to empower society to start being proactive with their health. And we actually at this next conference, we have in Dallas at the end of April, we are launching at a Black-eyed dinner a whole movement called Love Your Health. And the concept is we want to educate, excite, and empower society to become proactive with their health. The education is all about understanding you have two options in health care. You can either wait and get disease and have somebody manage you, or you can go with this other option, which is to become proactive and correct imbalances before they become disease. We excite them with the technologies. There is unbelievable amount of technology in health care to help people restore health and prevent disease and poor wellness. And we empower them by partnering them up with these practitioners that have taken the time and the energy and the resources to integrate these amazing technologies into their practice. And that’s really our core mission as a company is to change our health care system to become a more proactive one. And we feel this Love Your Health movement that’s officially being launched at the conference in the end of April in Dallas is going to get tremendous amount of reception and interest with all the collateral and everything we’re doing for people to start looking for practitioners that can provide these kinds of technologies to them.
JIM CHESTER (HOST): Well, I’m just going to go back in time a little bit and let people know a story about Chiro Hustle. Our first like claimed name for our show was going to be called the Chiro Purnoor. And it was like a hybrid of chiropractic and entrepreneur. And then I was like, no, no, no, no, we’re going to call it I Love Chiropractic Podcast. And I was like, no, no, no, no, all I do is sell chiropractic. So I’m going to call it Chiro Hustle. But as I hear you talking there, I feel the synergy of Love Your Health podcast in the future for you. But as I hear your story, I’m just curious over the time of 25 years working in this space, what have you done to keep yourself so healthy?
AL PARNIA (GUEST): Oh, you know, it’s really crazy. One of the reasons I became so interested in this space was because of my own health journeys.
JIM CHESTER (HOST): Yeah. In my… A lot of times we want to fix ourselves, right?
AL PARNIA (GUEST): Exactly. I mean, I had prostatitis in my 30s and I was having some symptoms and problems. And I went to the traditional urologist who gave me an antibiotic that I reacted to and then said, well, the other antibiotics really don’t work. And he’s just kind of like, oh, well, you mean there’s nothing else you can do? And I started looking and researching. I found a solution to it. And then I had thyroid issues, no energy. And then I found a solution to that. I had my good bacteria, bad bacteria, and balance created. So I’m kind of aching in my stomach and all I had to do was take some probiotics. I mean, every step of the way to the point of becoming a diabetic and not ever going on to medication, I’ve had it and I’ve fixed it without drugs and medication. So I’ve been on this journey, I’ve lived it. And that’s what’s so motivating for me and what I’m doing is because I know there is an alternative approach to literally every problem that’s out there and the drugs, they do nothing but create these other problems and they never address the root cause. So it’s been an incredible awakening for me. And that’s why I’m so passionate about what I do.
JIM CHESTER (HOST): Yeah, there’s an easy saying that I like to tell people is when they get into the chiropractic lifestyle, it gives years to their life and adds life to their years. And I think when people start to understand blueprint medicine based on the individual, now we can start to look at what’s going on inside the individual and how we can start to make directional change for them for improvement. Like you said, a lot of the stuff is lifestyle oriented. So if we start fixing some of the habits with lifestyle, I’ve heard many times that people don’t get diabetic from what they eat, they get diabetic from what they see and eat. And if we can start cleaning up like the mentality around the individual, then the lifestyle pattern changes. And there’s a saying that one of my buddies, he’s an older guy, had a heart surgery a year and a half ago. And one of the things that always ruminates with me is as people get older, they’ll either invest in their health now or they pay for sickness later. And I think that a lot of times when people think about the healthcare world, they think of healthcare as what does their insurance pay for? What will their MD recommend to them? And a lot of times what the MD recommends them doesn’t have anything to do with drinking more water and getting eight hours of sleep at night and eating real food and working out 30 minutes every day and having positive mental clarity and positive healthy relationships. I think a lot of the things that we’ve missed the mark on is building a community that you’ve done and giving resources and access to people. So I mean, I just love the fact that we’re able to have such a congruent conversation today about what you’ve seen as a trend over the past 25 years where we are today. I think that that’s a really important thing for people to have an inventory on. Where are we today and where are we going? So I know that that’s a major part of our conversation towards our interview today. So as we get to the next 20 years down the line, how do you see people accessing their healthcare needs and what do you see as a trend moving forward?
AL PARNIA (GUEST): Well, I think that people are going to realize that they need to be proactive. They cannot just wait until some disease takes hold and go from there. They’ll realize that’s a fast way to bankruptcy in our system now where half the bankruptcies have to do with catastrophic illness. I think people will realize they have to be proactive and what’s exciting is that pretty much all of these disease conditions are preventable. The genetics play a very small role for a very small percentage of the population. Even then it has to be triggered. So most people can become preventative and there’s so much technology now available. Unfortunately, our traditional healthcare system, again, they’re using that technology to just try and address disease conditions. But there’s so much technology in terms of looking at where you are and correcting imbalances before disease conditions set. So I see the future where we have practitioners that are using technology to evaluate where people are and then correcting imbalances before disease conditions set in and making sure they’re making better lifestyle choices. And that’s what our whole network is all about. We have the clinicians who are using these technologies. We call them top technology HPs. And the technology could range from a simple blood test that shows that there’s a good likelihood you’re going to have a heart attack in the next 12 months or you’ve got a blocked artery and have a solution to it, which is not, you know, let’s get cholesterol down, let’s get rid of the plaque and then redo that blood test and see how we’ve done in six months. So there’s lots of technology that we can use to help people stay well, stay tremendously vital and with energy and function so that we can reduce the healthcare costs with all this medication and give people a true experience in life where they can enjoy their family and their kids and their grandkids and be productive.
JIM CHESTER (HOST): Yeah, the main reason I do my life the way that I do is because I don’t want to be a liability for other people. Yeah, yeah, for sure. And I see that most people don’t think about chiropractic, which is Arlane from first breath to last breath. They come into chiropractor’s office when they’ve tried everything else. They’re like, well, I’ve tried this doctor and this doctor and this specialist and this person, but I still have headaches. I’ve tried this person and this person, they’ve cut into me, put these rods in me and now I don’t feel like it ever made my life or quality of life better. Yeah. And I think a lot of times we just have been told, I call it the neighbors, cousins, brothers, cousins, like, like family has a dogmatic approach to what healthcare is. And if they really knew they would be the ones running Ironman, they’d be the ones that were hiking to the top of big mountains. They’d be the ones that were playing pickleball in their 60s. Like I think that we just have to reevaluate who we take our information from. Yeah. And I think that we had to really evaluate like what we want for long term in our life. Like I call it from cradle to grave care. First breath, the last breath from womb to tomb. I think there’s a lot of things that people should take in consideration as they go into the fall and the winter seasons of their life. Yeah. And we want to go there with style and grace and not be a liability for our loved ones. And like you said, a lot of bankruptcy towards the end of people’s life is catastrophic healthcare concerns. Yeah. And I grew up in Iowa. And I tell people all the time, this was before the past couple of years, but when somebody would get sick in the country, like farmers, a lot of times the farmer would have to liquidate their assets and sell the farm to save someone’s life and to like actually like keep their loved one alive. And I think we’ve lost that type of responsibility where we are today. So people really have to start investing in their health and making it their most valuable asset, not their work, not the things that they own, but them. They have to take accountability for them and really take into consideration that they don’t want to be a liability in the fall and winter seasons of their life.
AL PARNIA (GUEST): That’s true. That’s absolutely true. And that’s hopefully going to be the future where people are proactive with all the technology that’s out there and practitioners who know how to use those technologies.
JIM CHESTER (HOST): Yeah, I think that everybody should understand what their blood work has to say about who they are metabolically. And they should have a trusted resource that can give them advice on how to regulate that and get it back on to vitalism. I think there should be more vitalism approach to keeping people healthy rather than like you said earlier, chasing symptoms. Yeah. Well, I know you have a changing life and destiny conference coming up at the end of April and Dallas. Tell us about that. And if people wanted to jump on board and join you there, if they want to learn more about your systems, let’s close out with that.
AL PARNIA (GUEST): Sure. It’s a pretty amazing event based on the feedback we were getting. I’ve had unsolicited emails saying this was the best event we’ve ever, it was them talking about last year. People were saying this is the best event we’ve ever been to. Amazing technologies, amazing speakers. So it’s a three day event. Friday from nine to four, we have like almost 25 workshop master classes by some amazing world class experts. Friday night, we have a black tie dinner. We’re officially launching the Love Your Health movement and it will have about 500 movers and shakers at that dinner. Saturday and Sunday, we open it up for just the exhibit hall for people to come and experience the latest and the greatest technologies. Our conference is all about technology. We’re not having people come there to get these other courses. Every presentation, workshop, every discussion we have, it’s about the technologies being showcased in the exhibit hall. So it’s a fantastic place for anybody interested, especially practitioners, to come and learn about the latest and the greatest. We’re officially launching at this conference, what we call the Health 100. These are 100 companies changing healthcare with their technologies and the top technology HP practitioners who are using these technologies and the Love Your Health movements to get society to realize that their number one priority should be their health. You can’t continue loving whatever you love, whether it’s your family, your sports, your music, your food, if you have no health. So the whole idea at this conference is to get society to realize, make your health, your number one priority. Use these technologies that’s amazing, that standard of care doesn’t even know exists or they don’t care about it and work with these practitioners that can partner with you to restore your health, prevent disease and promote wellness. And people can find out more about this conference at changelifedestiny.com. That’s just change life destiny.com and they can see if it’s something that resonates and if they want to attend, they can do so through that platform.
JIM CHESTER (HOST): Well, you definitely got my interest. I have to see if I got booked for that weekend at the end of April, but changelifedestiny.com. I think anybody out there that wants to go and network and see the latest and greatest in health and wellness technology and see leading experts facilitating and sharing their success stories of how they’ve done what they’ve done and how you can do that also. I really think that this is a great thing for people to take into consideration and attend. Al, I really appreciate you being on with us today at Chiro Hustle.
AL PARNIA (GUEST): Oh, thank you, Jim. I appreciate you. What you’re doing, you’re doing a phenomenal service for everybody to learn about what else is an option in their health care journey.
JIM CHESTER (HOST): Well, at this juncture of the interview, we’re going to close up, but is there anything they didn’t ask you that you’d like to share with our audience?
AL PARNIA (GUEST): I mean, I think that the bottom line for me to share with people is that take your health seriously. It’s without health. You don’t have anything and you become a burden. And there is so much you can do to become proactive with your health. It does start with getting yourself educated. So coming to this conference is the first step. The second step is to realize that there are professionals out there that can make a huge difference in your life. Don’t try and do it on your own. Partner with these practitioners. And understand there is a solution to pretty much everything that’s out there. It’s just our traditional guys aren’t looking to solve problems. They’re really managing symptoms. And you really want to be on the other side of the equation because you can start off with one drug and by the time you’re done, you’re taking 10, 20, 30 drugs and you’ve never addressed the root cause and you’re just taking care of symptoms. And it’s not a good way to go.
JIM CHESTER (HOST): Well, I appreciate your enthusiasm, your confidence, your resources and your knowledge on the health and wellness market over 25 years. I’m going to close up. I tell everyone you’re just one story away. Just keep hustling. We’ll see you guys on the next episode. Appreciate you. Bye bye.
Dr. Alison Bremner owns Atlas Chiropractic in Boulder CO. She has been practicing knee chest upper cervical chiropractic for over 15 years. She also mentors and teaches other chiropractors how to shift their mindset to find what makes them truly happy and express who they are. In her spare time, she plays competitive sports: 2-man sand volleyball and Australian Rules football.
Dr. Jay Johannsen has been in the business of taking care of people since 1993 when he graduated from massage therapy school while completing undergraduate studies. With nearly 30 years of experience and delivering over $5,000-$15,000 per month of free care in his clinic, he knows giving firsthand. As a young adult spending six months living homelessly, Dr. Johannsen can empathize and sympathize with those in need. It was from the kindness of others that he was able to find the resources needed to change his life.
In the past, he has been a motorcycle tour guide, martial arts practitioner, carpenter, real estate investor, white water rafter, cook, rock climber, van lifer, semi-professional bicycle racer, adventurer, follower, and now a leader.
Dr. Johannsen is one of the founders of Community HealthCare Resources and now becomes Executive Director. His current mission is to grow the network of clinics, doctors, and specialists for Community HealthCare Resources
Dr Kris Harm has over 25 years of experience, he has impacted the lives of countless people through his profound knowledge and understanding of chiropractic.
He has published a book about health and is doing 1-on-1 coaching for chiropractors and other health professionals.
Dr Kris also supports and mentors a large group of chiropractic students in the UK, where Chiropractic philosophy is the main subject.
He was also voted “DC of the Year” by the United Chiropractic Association in November 2022.
From a young age, Dr Kris knew he wanted to help change the world through chiropractic.
Initially interested in teaching in the physical education field, his focus shifted to physiology after meeting a successful physiologist and taking a liking to his story.
Displaying an interest in human anatomy for as long as he can remember, Dr Kris realized after several gymnastics-induced injuries that his real passion was in how the body heals.
One of his gymnastic coaches was a Chiropractor. Dr Kris came to his clinic with one of his more severe injuries, and he managed to help him out much quicker than anybody else had done before him.
“He knew there and then”, Chiropractic was his calling.
Dr Kris finds great joy in studying philosophy and nutrition, traveling, and maintaining physical and mental fitness through exercise and meditation when he is not busy with clients and running the business.
Dr Kris’s love of learning and travel allows him to enjoy exploring new cultures. He is Sweden-born and has been living in London for the last 25 years. Dr Kris speaks three languages, Swedish, German, and English, and is also a member of the Royal Chiropractic College and the Royal Society of Medicine.
In addition to these acknowledgments, he was a successful competitive gymnast until his late teens and was also enrolled in the Swedish army as a paramedic.
Garrett Soldano is a chiropractor, small business owner, former football player, political outsider, and was one of the frontrunning candidates in Michigan’s Republican gubernatorial primary. In April of 2020, Garrett started a movement of hundreds of thousands, leading the charge to put an end to Governor Whitmer’s endless lockdowns and radical COVID policies. Garrett’s efforts were ultimately successful, leading to the repeal of the law that allowed Governor Whitmer to enact such dangerous policies.
I started seeing a chiropractor when I was a teenager. I went in because I had pain right between my shoulder blades. It seemed to help. In fact, I was so impressed that I decided to go to chiropractic school. Sitting in school, spending hours pouring over books had caused my back pain to return – bad.
That’s when I was introduced to The Pettibon System . I dove into learning all I could about correcting the structure of the spine. Dr. Pettibon quickly became a mentor and friend. I took his courses over and over until I began to teach them. After graduating, I practiced in my hometown just outside Chicago.
After almost 2 years, I was invited by Dr. Pettibon to come to Gig Harbor to run a practice for him. It was an opportunity of a lifetime. We moved here in 2003. We are active with the Gig Harbor Chamber of Commerce and are active supporters of many local charities.
We pride ourselves on keeping our practice a true place of hope and healing and invite you to come in and become part of our healthy family.
Full Time Ministry, BBG Ministries, Inc. a 501-c3 Health Ministry 2019-Present Doctorate In Divinity Liberty U. Featured Speaker: EPOC St. Louis January 20 2014 Featured C.E. speaker at Chiropractic Society of Texas Annual License Renewal Seminar, March 15-17, 2013 Instructor for Oklahoma Board of Chiropractic (OBCE) required New Doctor orientation, OCA Seminar Oct.7, 2012 Featured Speaker: EPOC Dallas three times Co-Founding Member: Oklahoma Chiropractors Association 2011-Present Currently serving Board Member: OCA 2011-Present Owner: Dream Practice Management 2008-Present Owner/Chiropractic Physician: Body by God Chiropractic 1992-Present Coach, Captain, Featured Speaker: BBG/TTWAC/Maximized Living 2000-2008 Oklahoma State Chiropractic Association- Insurance Committee 100’s of workshops/lectures to private industry, corporations, schools, and churches on topics including: workplace safety, injury prevention, ergonomics, healthy longevity etc. Past or present member of many numerous affiliations, memberships, associations
EDUCATION
Doctor of Chiropractic 1989-1992 Awarded from Cleveland Chiropractic College – Kansas City, MO B.S. in Nutrition, Park University-Parkville, MO 1992 Undergraduate Studies in Chemistry & Sports Sciences: Tulsa Junior College- President’s Honor Roll 1984 Northeastern State University- Full Academic & Athletic Scholarships 1984-1985 Oklahoma State University- Full Athletic Scholarship 1985-1988 Enrollee 2014 ACP Class (Academy of Chiropractic Philosophers) held in Omaha NE offered through Sherman College of Chiropractic
CERTIFIED COURSES
Attended: CLA Insight Certification Mally Extremities Mally Certification in Carpal Tunnel CBP Technique Pettibon Technique Scoliosis correction-Clear Technique Homotoxicology NLP Art Croft, Whiplash Associated Disorders Certified Chiropractic Insurance Claims Consultant OK LIC#006 Certified Library Author- Zyto Bio communications Technology Taught: technique camps and courses in CPT (Chirology Precision Technique) Creator of ChiroTech Institute, creator of OK CCA seminar weekend and course materials & study guide & many others
EVENTS
Organizer & developer of Royal Treatment CE seminar in Las Vegas –Co sponsored by Parker College with featured speakers: Reggie Gold and Tedd Koren Creator and organizer of the P6 Student Club group and meetings Creator and organizer of the Club 33 chiropractic fellowship organization and meetings Creator and organizer of Marketing Camp I and II Creator and organizer of Chirology Precision Technique (CPT) Spinal Correction Modules I and II Creator and organizer of DPM Disney Institute Marketing Event 2014 Creator and organizer teacher of Medicare seminar in NY Created, Hosted and organized 100’s of meetings, seminars and events nationwide
ARTICLES & PUBLICATIONS
Author: “What’s Your Percentage” World Chiropractic Alliance Journal Body by God Extreme Makeover Challenge 7 Day Literature Brochure Series (DPM’s seven brochure new patient education system) LIGHTEN UP Fat Loss nutritional program Manual, Output report, Pocket Guide Featured & listed contributor “One Minute Wellness” book (best seller) with Dr. Ben Lerner Outside Magazine January 2006 Feature story by Jake Halpern “And the Buff Shall Inherit the Earth” Others
DEVELOPMENTS / INVENTIONS LightenUP CERF testing protocol (currently developing numerous other testing protocols) LightenUP Weight Loss Drops & Labels LightenUP Energy, Detox, D3, DHA custom products and labels LivingWell Systems including: Age Well System Move Well System Tone UP System Be Well System
MEDIA
Body by God Radio Show, KCFO 970 AM Developer of Body by God Extreme Makeover Challenge & Manual Co-Developer Kids Blast Community Event Manual Dream Practice Management Manual, Systems, Forms Numerous cd and video teaching series High volume adjusting tips, Drs Report teaching video, Numerous website developments: oklightenup.com; helpmelightenup.com; wellnesslinkup.com; dreampractice.org; etc. (50+ domains registered) DPM Doctor’s Report PowerPoint, Group Go-over PowerPoint used nationwide Doctor’s Report of Findings Folder Black Brochure and other marketing material for LightenUP Logos for: DPM, Lighten UP, Body by God, P6 Club, Search & Rescue squad, Helping Hands, The Gee Bees
AWARDS Union High School- Most Improved Player Coca-Cola Award 1984 Dominator Award- OSU Football Team-Strongest and fastest lineman 1987 National Bench Press Record Holder and Champion NASA Humanitarian Award- TTWAC 2007 Outstanding Dedication & Commitment Award 2010 1987 Sun Bowl winner (Bowl watch) 1988 Holiday Bowl winner (Bowl ring) Numerous other awards for community service: charities: LeSea Feed the Hungry, Water for Life, etc.
PERSONAL
Saved, born-again, evangelical Christian Date of Birth: July 30, 1966 Four grown children ages: 36, 33, 22, and 18 (three boys and one girl) Five grandchildren (one boy and four girls) One son is a self-employed, upper cervical chiropractor, practicing in Richardson TX. (Parker University) Operated One of the Largest individual health practices in US- reaching “MACH 3’ ( privileged to serve over 3000 visits per week) at my clinic Body by God. Was blessed to study with, or personally coach, or am personally friends with: Dr Sigafoose, Dr. Schiffman, Dr. Ben Lerner, Dr Greg Loman, Dr Dennis Nikitow, Dr Paul Reed, Dr.Billy D, Dr. Chris Zaino, Dr. Dan Yachter, Dr. Ray Omid, and most of the highest volume practitioners in the world. (It’s a diverse, committed group of Dr.s who know what it costs and what a privilege it is to serve a Great God and so many of His Children)
CHURCH
Regular attender of Church on the Move, Tulsa, OK and LIFE CHURCH on web Over 5000 hours of Intensive Bible study, Theology, Apologetics and Doctrine
INTERESTS
LOVE GIVE SERVE EXPAND MY BBG MINISTRY PLEASING GOD LOVING AND SERVING MY FAMILY, MY PRACTICE FAMILY, MY PRACTICE MGT FAMILY, & THE WORLD GAINING WISDOM Reading: Bible, Green Books, Philosophy, History, Non-fiction books of varying topics Politics/Governmental Power structures NLP and communication technologies Foreign Languages Movies (I try to see them all) Star Trek and Sci-Fi Staying healthy Cruises and vacations Extravagant Hotels and Homes (Beauty) Hawaii, Manhattan (NYC), the Bahamas and Caribbean… Great places to visit Guitar, Bass, Drums 80’s music and bands Awesome, varied, distinctive talented singers, musicians and bands (eclectic selection) Helping others, Committed Charity work, changing lives Designing offices and office start ups Decorating and interior designs (architecture) Systems and Designs of all kinds (jewelry to anatomy to engineering to biology) Planning for the future Teaching Bringing the Principle to the world Philosophy, Truth, Religion, Apologetics, Hermeneutics, Math, Science, Physics, Theoretical Physics, Law, Chiropractic Corrective Technique unification
Gabriel Masi is a mission-driven intra•preneur, CrossFit athlete, and bio-hacker.
Gabriel is currently a territory manager for BTL Industries, representing industry-leading aesthetic and physiotherapy devices. Combining a unique background in business management and applied neuroscience, he seeks to accelerate innovative biotechnology’s value creation and awareness within the integrative medicine model.
At the core of Gabriel’s ethos lies a purpose to serve others in the most significant capacity that God grants him. His fuel to impact has been molded by his life experiences of overcoming adversity and transcending the limitations of Western medicine through various healing modalities.
As a student of the mind-body connection, he shares with us an unwavering belief in innovative medical equipment that sits in a class of its own; in what he calls “bio-harmonizing” technology.
Dr. David Serio – chiropractic doctor – Sherman College of Straight Chiropractic – December 1999 – Graduated with honors
Chiropractic practice full time, since 2000 in Buenos Aires, Argentina, where he had one of the highest volume practices in South and Latin America.
Founder of Vida Chiropractic International since 2015 and as of 2020 we have 48 team members in 5 countries and with 18 different cultures.
Author of “33” one of the best-selling chiropractic books.
Mentor available at any time to over 35 chiropractors and entrepreneurs per month, on an individual basis.
NLP Teacher and Practitioner and Life Coach and active member of the most prestigious NLP organization in the world, the International NLP Association.
He is a speaker at international chiropractic conferences and is highly sought after for his chiropractic knowledge and personal growth mentorship.
He is currently working on his next 2 books.
He is married to Gabriela Cvetko and has 1 daughter named Dominique.
His mentors are Tony Robbins, Wayne Dyer, Dr. Joe Donofrio, Roberto Monaco (the world’s best communication coach), Thom Gelardi (founder of Sherman College of Chiropractic), Dr. Gonstead with the Gonstead system, Andreas Soderstrom, Dr. Reggie Gold, Dr. Joseph Strauss, Dr. Irene Gold, Dr. Arno Burnier, Dr. Donald Epstien, Dr. Perry Rush (Blair technique).
He is an excellent skier and loves music, photography, food, learning, investing, and personal growth.
Dr. Lisa Olszewski is a Chiropractor, Naturopath, and Keto Lifestyle Expert, known to travel across the world to meet friends for dinner and rack up frequent flyer miles. When she’s not adjusting spines in her chiropractic office, she’s passionately making healthy living simple through her podcast, her online courses, virtual summits, and individual coaching so everyone can achieve a vibrant level of health. She maintains a wellness chiropractic office in Chelsea, Michigan, and made history in 2012 when she was elected the first female to serve on the Executive Committee of the Michigan Association of Chiropractors, and became the first female President of that association in January 2021. She will become the first Chairwoman of the Board of that association in 2023, shattering the glass ceiling once again.
Her mission is to help inspire people to become even healthier and live vibrant lives so they can be the role models for their families and communities. This is the reason she founded the American Institute of Healthy Living in 2017 to help make healthy living, simple. You can find her podcast, Healthy Living Simple with Dr. Lisa O on all the platforms. Download her Keto Blueprint at DrLisaO dot com
Since graduating in 2020, Dr. Jazz has grown her diary quickly, all while completely changing her philosophy, going from a pain-based chiropractor to a vitalistic one, which has been hard work but very rewarding. She is also an animal chiropractor and spends her free time with her animals in the countryside. At work, together with her colleagues and some incredible chiropractors, she has spoken about philosophy for students this month, all on a mission to get students of chiropractic to fall in love with the real chiropractic.
Education • Brigham Young University 1995 • Parker College of Chiropractic 2000 • National University of Health Sciences 2002 – 2003 Advanced Acupuncture
Fields of Interest • Creating health and wellness for my patients and our community through educating them on how to live healthy and more fulfilling lives • 4th Generation Chiropractor, Dad, Grandpa, Great Grandpa. Little brother is also a chiropractor in DFW area • Love playing and watching my children play sports • Fighting human/sex trafficking, bringing awareness of its evils to the Chiropractic world
2019-2021 • President Utah Chiropractic Physicians Association 2020 • President and founder of the Chiro Heroes non-profit organization
Certifications • Certified in Motor Vehicle Occupant Injuries: Personal Injury Training Institute • NBCE Certified in Acupuncture • Member Kinesio Taping Association of America
Chiropractic found Naota Hashimoto, DC, after a head-on collision and 6-months of physical therapy. A family friend referred him to his first chiropractor when he was still in constant pain despite 6-months of medications and physical therapy.
The chiropractic treatment turned his lights on, and he was excited about the treatments. His chiropractor fixed his debilitating neck and lower back pain and even cured his acne problem that he had struggled with for 5-years that his dermatologist couldn’t improve.
He is married to a chiropractor, and they have raised their kids in a vitalistic chiropractic way. They opened up their practice in La Quinta, CA, quickly reaching the million-dollar practice club by their 5th year in practice. He’s continually been refining his practice over the years and grown it up to a seven-provider, multi-million dollar practice.
Over the years, he automated many processes in his offices and eventually started sharing his patient-tracking software with colleagues who encouraged him to share it with the profession.
Today their software has been used by over 300+ doctors around the country in 2.5 years on a limited advertising budget. Their focus is on patient tracking, from initial interest to completed treatment plans and long-term patient care.
His goal is to help 1000+ chiropractors add more efficient patient tracking processes so they can help more patients while improving their personal wealth. In addition, he believes that more successful chiropractors worldwide will allow them to donate to chiropractic causes, grow their offices, and inspire more people to become chiropractors.
Dr. Timothy R. Noble has been a licensed chiropractor by the State of California since 1987 and he graduated Magna Cum Laud in 1986 at Los Angeles College of Chiropractic. He has his bachelor Science in Biology. He is licensed Radiology Operator and Supervisor and a Diplomate of the National Board of Chiropractic Examiners. Dr. Noble is certified in Manipulation Under Joint Anesthesia. He became a Certified Chiropractic Sports Physician in 1998 (1 year program) and then became a Diplomate of the American Chiropractic Board of Sports Physicians in 2004. There are approximately 60,000 chiropractors in the country but there are less than 200 that are part of this elite group of chiropractors that are boarded in sports medicine. He is a member of NSCA and a Certified Strength and Conditioning Specialist. Dr. Noble was a member of the Southern California University of Health Sciences Board of Regents it was a member of the executive board.
Professional affiliations include being a member of the American Chiropractic Association, California Chiropractic Association, the American Chiropractic Board of Sports Physicians, National Strength and Conditioning Association and the American College of Sports Medicine.
He was the team doctor for Canyon High School in Anaheim Hills, California for 20 years. He has been an active member of ProSport Chiropractic for over 20 years and volunteers his time to provide medical support for rodeo athletes for the Professional Rodeo Cowboy Association. Dr. Noble has treated numerous elite collegiate and professional athletes of numerous sports.
He has been in private practice in Anaheim Hills, California in 1987 to the present. He is married to Jeni Noble and has three children, Jessica, Michael and Kaitlin Noble.
Dr. Flynn is a chiropractor and the founder of The Wellness Way clinics. As a young child he was labeled as a troubled kid. He had a hard time learning, focusing, and existing in the school system, and he even struggled with existing within the larger world around him. Years later, as a teenager, he went through a series of events that led him to figure out he had immune issues that caused him to experience neurological issues. This discovery started Dr. Flynn on his journey, defining his purpose and initiating his pursuit of education that ultimately led him to create a totally different approach in healthcare.
He has attended numerous colleges and taken countless classes from learning institutions including the University of Wisconsin Green Bay and Marinette, Scott College, Northwestern Health Sciences, National Health Sciences, Palmer College of Chiropractic, and Harvard Medical School – HMX fundamentals online certificate program – immunology, all of which has resulted in him focusing on hormones and immune system.
After 21 years he has trained thousands of doctors and his network is now comprised of over 80 clinics across the world. Dr. Flynn also has an international bestselling book I Disagree: How These Two Words Are the Secret to Thinking Differently and Taking Control of Your Health, and a seminar for the public called “The Hormone Connection” that has been seen by hundreds of thousands of people around the world. Despite his numerous accomplishments, he still just says he is a small-town country boy that came up with an idea to help people.
Jerremy Newsome is a healer of souls, father of 2, husband, full time liquid market trader, iron man, 2x calendar club finisher, bear crawled a 5k, 10,000 push-ups in a day, and world-renowned educator and speaker.
Dr. Stew Bittman is beloved in the chiropractic community around the world. He has spent 40 years in chiropractic, practicing for 24 years (12 of those with a box on the wall), and more recently coaching, speaking, and leading workshops. Stew spent 15 years learning, traveling, speaking, and teaching alongside the great chiropractic leader, Jim Sigafoose, and since then has brought his own unique brand of wisdom and love to the chiropractic world. In addition to being one of the most perennially popular speakers at ChiroEurope and the In8 Summit in Australia, Stew is the creator of the “Chiropractic from the Heart” workshops, which have opened the hearts of thousands of people internationally and taught them that true success starts with a free and open heart. Stew also does a weekly podcast called “Stew-on-This”, sharing his life experiences and his love for mankind through messages of wholeness, peace, love, compassion, support, and humor.
I’m Kristen O’Dell, a board-certified Family Nurse Practitioner with almost 20 years of experience working with newborns and their families in the NICU and Well Baby Nursery.
I have taken care of over 10,000 infants, and attended to more than 5000 deliveries, many of those c/sections, and I have helped an estimated 8,000+ moms/babies get through those first crucial days of breastfeeding.
I specialize in the first month of life but also have expertise in pregnancy, labor, breastfeeding, and the first year of an infant’s life. While Ivy League educated and trained in Western medicine (at Columbia University) and currently working in a hospital, I take an integrative holistic approach to wellness and really listen to my patients. I’m also a former ACE Certified Health Coach and have a certificate in legal nurse consulting.
On a personal note, my husband, Jay, and I have 3 young boys and we live in the Hudson Valley, NY.
We own a small seasonal motel that caters to Appalachian trail hikers and you can often find us enjoying sweet treats at our Ice Cream Shoppe in Highland Falls, NY.
My hobbies include knitting, stand-up paddleboarding, lake life, hiking, and going to the beach.
Rebecca is a bestselling author and speaker. She speaks all over the world in podcasts, summits, live shows, and stages. She supports other impact driven entrepreneurs to create exponential and engaged audiences through interviews with other experts.
Christopher Linger and Maricela Soberanes are principals at Up Plex Capital LLC. They are accredited Real estate investors, investing in real estate since 2006. They have built a personal portfolio valued at 4.5M (started disposing process in 2020 to transition into apartment syndications).They passively Invested in nine multifamily syndications across five states. Portfolio value of $122M as passive investors (LP). Additionally, +130M multifamily portfolio under management (>1700 units).
Maricela has a business degree and runs a successful medical service business since 2015.
Chris Linger has an MBA, twenty-seven years of active-duty Navy services (ret), and is now a full-time apartment syndicator.
As serial entrepreneurs, they own and operate a 100% veteran-owned company focused on real estate asset management, equity raising, and private money lending. In addition, they successfully joint ventured with other specialized partners to acquire self-storage facilities and mobile home parks.
Associate at Discover Chiropractic w/ Dr. TJ Osborne. 2019 Lifewest graduate. BSc in Kinesiology w/ emphasis on therapeutic exercise and rehabilitation. 100hr AK certified. From Oakland, CA.
Core Purpose = Expand continuously, impact the world and benefit humanity.
On the way, overcome any challenge and obstacle that presents itself by continuing to surround myself with intelligent and talented amazing human beings. Plus, have a good time in the process!
Chiropractor Howie was born in Iowa where he attended both the University of Iowa and Palmer College of Chiropractic; receiving his bachelor’s degree from the University of Iowa in 1998 and his doctorate in chiropractic from Palmer College of Chiropractic in 2002. He belongs to the Delta Sigma Chi Chiropractic fraternity, a member of the Chiropractic Trust, which is an international chiropractic organization, the Garden State Chiropractic Society, the Georgia Council of Chiropractic, and other chiropractically based organizations. At the first of the year, he started a platform on YouTube called Freedom Chiropractic to educate Chiropractors on how to practice Chiropractic in its purity.
Chiropractor Howie has advanced training in chiropractic philosophy, the science, and the art of the chiropractic adjustment. He teaches other chiropractors across the country how to adjust, when to adjust, and why to adjust. He has lectured at various schools on the principles of running a successful practice based upon the philosophy of chiropractic. He helps guide other chiropractors in how to run their own offices based on the philosophy.
Chiropractor Howie enjoys speaking to groups on the importance of chiropractic and regular spinal care to help enhance all qualities of life.
Dr. Mike Carberry is an entrepreneur, author, and public speaker.
He was born in Pennsylvania but raised in New Jersey with seven other siblings. He attended Stockton University and earned a Bachelor of Applied Science with a major in marketing.
After an accident changed the course of his life, Dr. Carberry decided to pursue a profession in chiropractic, completing his Doctor of Chiropractic at Life University in 1991.
Dr. Carberry speaks nationally on topics ranging from business to health care and economics, to the opioid and mental health crisis.
In his recently published book, the Death of American Healthcare he provides a fearless description of how we are part of a pill-based healthcare system that created the opioid crisis, but there is a cure to all this.
As co-founder of Advanced Medical Integration, Dr. Carberry’s mission is to help end the Opioid Crisis in the US through healthcare reform.
Dr. Carberry is concerned with the overall review of healthcare in America right now, especially the Opioid/Mental Health/Covid Crisis, and how America is primed for a better form of Healthcare. He is also interested in how collaborative medical offices can grow and scale to provide a better form of healthcare to people.
My experience as an Olympic athlete has given me a keen understanding of the need for correct bio-mechanical function to reach peak performance. My education as a Doctor of Chiropractic, and my extensive post-graduate education in Sports Chiropractic, has given me the knowledge and skill set necessary to assess and deliver effective neuro-musculo-skeletal treatment for: • Accelerating Healing from Injury • Optimizing Human Performance • Predicting and Preventing Injury Sports Chiropractor Professional Experience • 2019 USA Track & Field Championships – Des Moines, Iowa • 2016 USA Track and Field Olympic Team Trials – Eugene, Oregon • 2014 IAAF Continental Cup – Team America – Marrakech, Morocco • 2013 IAAF Outdoor World Championships, USATF Medical Staff– Moscow, Russia • 2012 USA Track and Field Olympic Team Trials – Eugene, Oregon • 2012 IAAF Indoor World Championships, USATF Medical Staff – Istanbul, Turkey • 1999 Finnish Olympic Team Pre-Olympic Training Camp – Camberra, Australia Competitive Sports Background: • Track Collegiate Track Career • Fairleigh Dickinson University • 100M & 200M Professional Track Career • Represented Panama between 1987 – 1997 • Named to Panamanian Olympic Team – 1988 and 1996 Education • Life University – 1993 – Doctor of Chiropractic • Fairleigh Dickinson University – 1987 – Bachelor of Science Certifications • Advanced Muscle Integration Technique (AMIT®) – Full Body
For more than 25 years, Amazon Best-Selling author Dr. Keith Johnson has been known all over the world as an Internationally Acclaimed Confidence Coach and Speaker. He holds a Doctorate of Philosophy in Theology and serves as the President of Destiny College International.
With his transformational message, Dr. J has had the honor of coaching more than one million leaders to elevate their levels of success to be more, do more, and have more than they ever imagined. There was a day when America’s #1 Confidence Coach had no confidence at all. After his first business failed, after accruing $180,000 in credit card debt, and after having to move in with his mother-in-law, Dr. J discovered the principles to lift himself—and anyone—from poverty to prosperity.
Today, Dr. J is empowering entrepreneurs through the Three Pillars of Success: increase their CONFIDENCE; create a lifestyle of LIVING WEALTHY; and climb the mountain of LEADERSHIP to make a huge positive difference in their world and the world around them.
Maricela Soberanes alongside her husband, Christopher Linger, are principals at Up Plex Capital LLC. Accredited Real estate investors. Investing in real estate since 2006, they have built a personal portfolio valued at 4.5M (starting disposing process in 2020 to transition into apartment syndications).
Passively Invested in nine multifamily syndications across five states. Portfolio value of 122M as passive investors (LP). Additionally, +130M multifamily portfolio under management (>1700 units).
Maricela has a business degree and a successful medical service business since 2015.
As serial entrepreneurs, they own and operate a 100% veteran-owned company focused on real estate asset management, equity raising, and private money lending. In addition, they successfully Joint Ventured with other specialized partners to acquire self-storage facilities and mobile home parks.
Dr. Liam Schübel is a chiropractic ambassador to the world. He is the co-author of two internationally acclaimed books. His first book CAST TO BE CHIROPRACTORS is an inspirational story that illustrates two chiropractors’ lifelong journey of passionate service to humanity through the practice of chiropractic. His second book, THE HOLY GRAIL OF BUSINESS, has been called by many “the fundamental textbook” for Chiropractic business success.
Doctors and students from around the world seek out his business expertise in his private mentoring group Schübel Vision Elite. Many claim he has the “Midas Touch” when it comes to chiropractic business success. He currently owns 25 chiropractic offices in 3 different countries. Dr. Schübel served as Vice Chairman for 8 years on the Board of Trustees for Sherman College of Chiropractic. He also served as President of the International Federation of Chiropractors Organizations, whose goal is to bring vertebral subluxation-centered chiropractic to the world. His home base is in his hometown of Freehold, New Jersey –U.S.A. where he resides with his wife Parinda, and his youngest children Star and Skye.
“The Schübelnator”, as he is affectionately known on the international speaking circuit, is unstoppable when it comes to bringing vertebral subluxation-centered chiropractic to the world.
Dr. Carolyn Fish is a mother of two “20 something” daughters and a wife of fellow chiropractor and business partner Dr Gary Fish. Born in Maryland, she grew up in Virginia and North Carolina before coming to college in Georgia where she, ultimately, stayed. Carolyn earned her Bachelor’s Degree from University of Georgia and her Doctorate of Chiropractic from Life College, School of Chiropractic. Carolyn is currently a board member of the Georgia Council of Chiropractic. Also, she is a Fellow of the International Chiropractic Pediatric Association.
Dr. Lowe believes that we need more chiropractors who are successful in practice. Together we can and will change the world, one subluxation, one person, one family, one community at a time.
He owns and runs Lowe Chiropractic and Wellness in Louisville, Kentucky. He says “I have had many mentors. I never met a lot of them in person they mentored me through the books they wrote. I hope to do the same for others.”
Dr. Lowe has written 2 books “Your Success Experience” and his most recent publication “Finding the Extra-Ordinary Practice. Bridging the gap from Student to Doctor and Avoiding the Landmines on your Way to Success.”
Dr. Lowe believes in lifelong learning. He has recently earned certificates from Harvard Business School Online and even has a Specialty Certificate in Strategy from them.
He is passionate about mentoring and teaching. Dr Lowe says “I don’t believe in the self-made man… everyone who is successful is the beneficiary of people who helped them. It may be a conversation, encouragement, or something more tangible. We receive… so we believe in paying it forward.”
He welcomes students and recent graduates to visit and shadow his office.
Sorinne is an Independent 2024 Presidential Candidate, author, transformation mentor, and civil rights advocate.
As a connector of ideas, people, and universal truths… she has a rich background in theology and various sciences – including psychology, holistic healthcare, quantum mechanics, and (meta) physics.
Sorinne is an advisory board member of It Could Happen To You (a nonprofit organization that helped pass historical legislation, forming the country’s first commission on prosecutorial conduct in New York State).
Previously, Sorinne has been an executive coach, a state delegate, a sales specialist, and sales manager in the exotic car world (closing as much as $10 million/year in sales), an art gallery co-founder, and a night club co-owner in San Francisco, CA.
Sorinne believes her purpose is to be, give, and receive Love. Her highest aspiration is to improve the quality of life for ALL expressions of Life.
Dr. Bill Bazin has been a chiropractor for more than 37 years. He is a 1985 graduate of the Palmer College of Chiropractic in Davenport, Iowa. A lifelong athlete, Dr. Bazin was captain of the Palmer College rugby team and was able to compete against nationally ranked teams while playing for Palmer. He also played on the Palmer College hockey team and enjoys running, biking, and being outdoors. He also finds time in his busy schedule to serve as the team chiropractor for several hockey and lacrosse teams and has also served as chiropractor for the rock group The Eagles and The Gloria Estefan Band. He is currently the Massachusetts Representative Assembly chair for the International Chiropractic Association, serves on the board of the Massachusetts Chiropractic Society, and is the National Treasurer for the Pi Kappa Chi Professional Fraternity.
Dr. Bazin’s passion for chiropractic began as an infant when he got his first adjustment from his father, Dr. Roland Bazin. The senior Dr. Bazin was inspired to become a chiropractor when his daughter Donna’s life was saved by a chiropractor, who adjusted her and enabled her to recover from injuries sustained as the result of a vaccine reaction. Now, Dr. Bill Bazin spreads the word of chiropractic by teaching his patients the importance of living with a healthy, interference-free spine. Dr. Bazin met his wife Liz while attending college in Iowa. They have been married since 1987 and have 3 children, Alex, Brian, and Camryn.
Dr. Carl Rothschild is the founder of LipoMelt Technologies/Trifecta Light, a red light therapy company that offers full-body, professional-grade light therapy devices. Prior to LipoMelt Technologies, Dr. Rothschild spent over 40 years of his professional career as a board-certified Chiropractor helping people heal through natural care therapies. He discovered the power of red light therapy over 20 years ago when it was first introduced and has been healing people with it ever since.
Dr. Ryan grew up surrounded by a chiropractic family. He is a second-generation chiropractor and one of 16 within two generations. Although he grew up with the chiropractic philosophy, it was an accident at the age of 16 that changed his perception. He was on a traveling ice hockey team when he was cross-checked in the lower back, fracturing his L5 on the right side. This type of injury never actually heals. His options were limited and he chose chiropractic management over surgery.
Dr. Ryan’s mindset about chiropractic shifted from thinking it just helped to improve posture to seeing how it could be therapeutic and relieve pain. His original goal was pain relief and sports chiropractic but grew as he saw the further health impact of chiropractic. Over the past 16 years, he and his wife, Denise Dopps DC have established one of the busiest practices in Kansas, become a regular speaker at Dynamic Essentials, is the representative for the State of Kansas of the International Chiropractors Association, is an ICA Ambassador to China and has taught the chiropractic philosophy all over the world.
“I love to inspire people to take action, to transform their lives into something better,”
Perry Kamel, Founder and CEO of DNA Vibe, is no stranger to advanced technologies and driving life-changing innovations. With advanced degrees in Engineering, Particle & Optical Physics, and a Wharton MBA where he graduated as Palmer Scholar, he’s had a hand in pioneering several transformational innovations we depend on each and every day, including high-capacity multi-wavelength optical networks (carrying the entertainment and communications services we depend on daily), Voice-Over-IP technologies and applications (again daily), interactive digital technologies (yup, daily), and real-time presence-based applications (same) just to name a few. His passion project “DNA Vibe” is on a mission to make the world a better place, one better life at a time. DNA Vibe’s “Jazz Band” is the most advanced wearable light therapy technology ever, using no chemicals, drugs, or invasive procedures. DNA Vibe’s Jazz Band is trusted by hundreds of professional athletes, thousands of clinical therapists, and tens of thousands of moms, dads, sisters, brothers, aunts, uncles, grandparents & kids to prevent injury, reduce stiffness, inflammation & pain, and accelerate & improve recovery from injury, surgery, or just the daily grind. While light therapies have been around for over 60 years, DNA Vibe’s far more advanced Intelligent Light Therapy technology is in a class by itself. A combat-decorated Veteran, Perry is proud that DNA Vibe is the only wearable light therapy technology made in the USA.
Dr. Matthew Breske. Chiropractor, Entrepreneur, Author, Founder – Center Point Meditation, CEO – Intuitive Mind Solutions.
I grew up in a small town in South Dakota. After High School, I went to college and studied Biology, Psychology, and Exercise Physiology. After my University, I went on to chiropractic college at Palmer College of Chiropractic in Davenport, IA.
I’ve practiced my first 6 years throughout the United States and now serving people in the Netherlands for the past 6 years. The Netherlands currently has around 450 chiropractors for the entire country of a population of around 17-18 million people. Chiropractic is still in the beginning stage of its growth in this country.
I practice with idealistic optimism and am constantly challenging the belief systems people create and the mental constructs they have in order to best serve and support my clients. Through my own healing process, I’ve developed Center Point Meditation as a means to do this in the best way possible.
Recently I started the Intuitive Mind Solutions platform where we support other entrepreneurs and their programs that are helping people improve their quality of life. Our vision is that we can create massive change in the world if we learn to work together in a way that has never been done before.
Michael L. Coates is president and founder of PIMadeEasy.com, a national do-it-yourself educational online portal for providers accepting personal injury patients on lien, and Medical Lien Recovery, a full-service lien negotiations firm that has helped hundreds of California medical services providers win far higher resolutions against attorneys in thousands of patient cases.
He also has developed many of the innovative tools that are helping providers do business better in PI, including best-in-class medical lien agreements considered the strongest in the industry at protecting providers’ rights.
Michael is a California-licensed attorney and a highly experienced national authority in medical and personal injury lien law and a pioneer and recognized innovator in the emerging field of medical lien recovery. He has more than 30 years of experience in personal injury litigation, medical lien law, contract development and negotiations, dispute resolution and risk management, and business management and operational efficiency.
A coach, instructor, and mentor, Michael has presented at several leading professional association conferences and webinars, including those presented by the California Chiropractic Association, which named him its
2020 Professional Affiliate of the Year; ChiroHealthUSA; and the Foundation for Chiropractic Progress (F4CP). He also serves on several ChiroCongress subcommittees supporting its national five-year chiropractic industry strategic plan. His work in the lien area has been published by several association publications, as well as by Chiropractic Economics.
Dr. Drew was born and raised in Dawsonville, GA. Growing up on a farm he realized the value of hard work and determination. After graduating from North Georgia College he enrolled at Life University. He opened up his own private practice in 2006 and hasn’t looked back.
Dr. Drew runs and oversees Dynamic Essentials, the premier chiropractic philosophy and life building program the last 58 years! He is Vice President of the Georgia Council of Chiropractic and even has a coffee roasting business – Boonedocks Coffee – which gets its namesake from his trusted black labrador, Boone.
Charlie Engle is a global ultra-endurance athlete and founder of the 5.8 Global Adventure Series, one of the most ambitious expeditions in modern history, trekking from the lowest to the highest points on all seven continents. He is also one of the most accomplished ultramarathon runners in the world, completing hundreds of races around the world.
His incredible determination and athletic ability were profiled in the film, Running the Sahara, produced and narrated by Matt Damon. The documentary highlighted his historic, record-setting journey across the world’s largest desert, running nearly two marathons a day for 111 consecutive days, for a total of more than 4,500 miles. Charlie’s transcontinental run through deep sand and politically unstable countries remains one of the premier accomplishments in the ultra-endurance and adventure sports worlds. After crossing the Sahara and seeing the global water crisis firsthand, Charlie teamed up with Matt Damon to raise $6M and create H20 Africa, which later became the global humanitarian organization, Water.org.
Charlie’s memoir, Running Man, (Simon & Schuster) became a bestseller shortly after it was published in 2016. While the book details his inspiring life story, it’s about more than just running. It’s about facing demons, overcoming impossible odds, keeping your sense of humor, and discovering the redemptive power of putting one foot in front of the other, even when you feel like you can’t keep going.
His motivation to run and tackle extreme adventures stems from his battle with addiction to drugs and alcohol. Charlie has been in recovery since July 23, 1992, and he credits a large part of his recovery to the purposeful devotion and emotional release he experiences while running.
He was also helped by thousands of recovery meetings and other traditional therapies. Charlie practices yoga and meditation, therapeutic breathwork, and uses other cutting-edge treatments like cryotherapy, infrared therapy, and hyperbaric therapy to stay sharp and healthy. He’s also been a plant-based athlete for over 20 years.
Charlie is a dynamic speaker who has enthralled audiences around the world, from keynotes at the Boston Marathon and Google to the National Geographic Society, NATO, the United Nations, and the deck of a nuclear-class U.S. Naval aircraft carrier. He is also a featured presenter on Tony Robbins Power of Success Tour.
He’s been featured in the New York Times, National Geographic Weekend, Outside, Runner’s World, NPR’s All Things Considered, Men’s Journal, and The Tonight Show with Jay Leno, as well as numerous podcasts and books. He lives with his wife, Astacianna Hatcher, in Durham, North Carolina.
As a young adult, Dr. Chris suffered frequent migraine headaches, low back pain, stomach pains, and numbness in his left hand that interfered with daily activities. After several medications had failed, he finally saw a Chiropractor. As he was walking out of the Chiropractor’s office, his numbness and tingling in his left hand went away and his low back felt relief for the 1st time in years. After a couple months of Chiropractic care, his migraine headaches and stomach pains became a thing of the past. This is where he began to understand the BIG IDEA OF CHIROPRACTIC…that the human body is a self-healing and regulating organism and that regular chiropractic care helps facilitate healing. In 1998, with a desire to serve others, Dr. Chris began his studies at Life University in Marietta, Georgia. Dr. Chris received his Doctor of Chiropractic in 2005 from Life University in Marietta, Georgia. O’Brien Family Chiropractic currently serves families from Cobb, Paulding, Cherokee, and Bartow counties.
Dr. Craig Pearson was born in Port Elizabeth, on the southeast coast of South Africa. He attended high school at Woodridge College, graduating in 1983. Following graduation, he traveled to New Zealand for a year on Rotary Youth Exchange. Returning to South Africa he attended the University of Port Elizabeth and graduated in 1987 with a bachelor’s degree, majoring in Chemistry and Biochemistry. In 1988, he completed an honors degree in Organic Chemistry.
Dr. Pearson served in the South African Air Force for two years, attaining the rank of 1st Lieutenant.
Following three years in the workforce as a chemist, Dr. Pearson moved to Davenport, Iowa to attend Palmer College of Chiropractic. He graduated with a doctorate in chiropractic, magna cum laude, in 1997. He is a member of Pi Tau Delta chiropractic academic fraternity.
Dr. Pearson has an advanced certification in Whiplash Trauma from the Spine Research Institute of San Diego and uses chiropractic techniques taught at Palmer College, however, there is an emphasis on Sacro-Occipital Technic– SOT® taught by Sacro-Occipital Research Society International, SORSI. Dr. Pearson was President of SORSI in 2013, and is now a Certified Craniopath (CC.)
Dr. Pearson loves animals and respects their inherent intelligence. He became certified with the American Veterinary Chiropractic Association (AVCA.) In his early years of practice, he adjusted horses and dogs. He no longer maintains a separate license in Colorado. His English bull terrier, Yezi, has joined him at the office every day for the last 11 years.
Dr. Pearson has served on the Colorado Chiropractic Association (CCA) board 10 of the past 14 years, more recently a 6-year stint, covering positions from District Director to Board President in 2021. During that time he has received multiple CCA awards, including Chiropractor of the Year (2020) and Committee Member of the Year (2022) as Chair of the Legislative Committee. Dr. Pearson is no longer on the board of the CCA, but will continue to serve as the Chair of CCA’s Legislative Committee working with local legislators to improve the position of chiropractic in the state.
Dr. Pearson is now a U.S. citizen and he and his wife of 26 years, Claire, have made Boulder County their home. Dr. Pearson has practiced in Boulder since 1997.
Dr. Pearson has been an active member of the Boulder Valley Rotary Club since 1998 and served two terms on the Board and as President in the Rotary year 2015/16. He received the Rotarian of the Year award in 2002. During his time with Rotary, Dr. Pearson has presented on the failure of the ‘eradicate polio’ campaign and why it should be stopped.
Dr. Pearson has also presented on ‘Thyroid health and Chiropractic’ in the US and UK.
Dr. Pearson played rugby as his primary sport for about 25 years, including playing for Palmer from 1993 to 1997. Later he shared his rugby knowledge and experience as head coach of the Boulder Men’s Rugby Club in the late nineties. He enjoys his personal time cycling, golfing, skiing, bird hunting, traveling, and keeping fit with Claire.
Dr. Theodore Wilding Davis was among the first to graduate with a Masters Degree in Sports Science and Rehabilitation from Logan College of Chiropractic as well as his Doctorate in 2011, he was the first chiropractor ever integrated in the University of Denver Sports Medicine department and now serves as the preferred sports chiropractor for the Colorado State University of Pueblo. Dr Davis was the first Chiropractor in the world to utilize EMSCULPT, the revolutionary body sculpting technology called HIFEM, integrated that technology into his practice for functional purposes and has become the number 1 EMSCULPT practice in all of Colorado and a top 10 EMSCULPT practice in the US, despite practicing in one of the lowest income cities in Colorado.
Dr. Austin Davis was born on September 18, Chiropractic founders day. He was raised at the Dynamic Essentials seminar and learned from the all-time greats of Chiropractic, Williams, Sigafoose, Santo, Gold, Humber, Thompson, etc. in 2011 he graduated LCCW and created Life Chiropractic in San Francisco, one of the highest volume offices in the Bay Area for over a decade. Dr. Davis is now living in Missoula, Montana and enjoying the Big Sky life while building his new practice.
I’m a veteran who enjoyed a career as a commercial pilot and later as a successful chiropractor. After starting a private practice and working several years as a chiropractor, I realized I could do more to help injured individuals. I worked with hundreds of people who had sustained injuries from wrecks, crashes, and collisions, and found that many weren’t receiving the legal representation they deserved. I decided it was time for a career change, leading to my graduation from law school in 2010.
Now I use my medical knowledge and legal training to give my clients the best outcome possible. Previously, I could only help with their medical concerns, but there is much more to personal injuries than medical problems. I saw first-hand not only how my chiropractic clients suffered medically but also financially. They struggled to get their lives back on track, even after their body healed.
I am devoted to advocating for individuals facing serious injuries. I currently serve Colorado clients who have been involved in or sustained the following: • Personal injuries • Auto crashes • Semi-truck collisions • Motorcycle wrecks • Commercial premises liability • Catastrophic injuries involving the brain, spine, and paralysis
I am selective about the clients I represent. You aren’t just a number to me. I don’t measure my success by the number of clients I serve but by the results of my comprehensive work with each client. My clients choose me to represent them because I am attentive, analytical, ethical, trustworthy, and calm throughout their case.
I’ve been happily married to my wife Kathleen for more than twenty-five years. Our daughter Tiffany works at the U.S. Air Force Academy, and her husband Kyle works at Fort Carson.
I am passionate about offering my clients outstanding legal representation. I look forward to assisting injured individuals seeking legal advice and helping them get the compensation they deserve.
To learn more about my practice and services, reach out to me directly at 719-622-1352.
I’ve always had a love for fitness and spirit, which led me to the link between the two being the mind.
While attending Palmer College of Chiropractic and graduating Summa Cum Laude I started to study mindset and used many of the tools I was learning to open a thriving Chiropractic practice.
My 17 years in practice taught me that the more I believed and the more the patient believed the faster and greater the results. What we think about in the deep recesses of our mind become expressed through our physical reality.
I began to realize a patient believing they would improve, would do so regardless of the diagnosis.
I started consulting and using a tried and true system that has changed my life and the lives of others regardless of their industry or occupation. I share how to build the programs you desire for your life regardless of your current situation or environment.
DD is a Chiropractic practitioner, educator, lecturer, and professional association leader. Having run a successful volume practice for 20 years, Dr. Humber has for the past 24 years served Life University as an administrator. Dr. Humber comes from a family of chiropractors spanning several generations. In addition to his service as a Doctor of Chiropractic, he is a staff lecturer and program coordinator for Dr. Sid Williams’ Dynamic Essentials meetings, which are professional development seminars, held quarterly for chiropractors.
Dr. Humber attended Georgia State University and earned the Doctor of Chiropractic degree from Palmer School of Chiropractic in 1956.
Working in support of the vision of life-long friend, Dr. Sid E. Williams, Founder and former President of Life University, Dr. Humber helped establish what is now the world’s largest college of chiropractic in 1974. While still working as a practicing DC he was appointed the University’s first Board of Trustees’ Chairman. Later, Dr. Humber joined Life’s staff as Vice President for Clinics, and then served as Senior Vice President for Development for 15 years. In September 2002, after 24 years, he retired from his position at the University.
Dr. Humber is active in professional chiropractic organizations on both the state and national levels. He served the George Chiropractic Association as second Vice President (1964-1965), first Vice President (1970-1971), President-elect (1971-1972, and President (1972-1973). Dr. Humber’s honors and awards include: Georgia Chiropractor of the Year (1974 and 1997), being listed in Who’s Who in Georgia (1973 and 1975), being nominated for Who’s Who in the South and Southwest (1975), and receiving the Life Foundation Distinguished Service Award (1973). He is active today in the Georgia Council of Chiropractic and was a founding member in 1982.
On the national scene, he has been a Representative Assemblyman of the International Chiropractors Association (ICA) for almost two decades. Dr. Humber served as President of the ICA from 2001 to 2003. Previously he held the position of the Southern Regional Director of the ICA. For his efforts on behalf of chiropractic, Dr. Humber was named ICA Fellow in 1982. In 1994, the World Chiropractic Alliance named Dr. Humber the “Chiropractic Humanitarian of the Year.”
In 1997, for his service and dedication to Life University and the chiropractic profession, the University’s Honors Plaza Garden was named in his honor – The D.D. Humber Garden of Life.
Dr. Humber served first as Vice President of Life Foundation, Inc., a non-profit chiropractic organization dedicated to Service, Education, and Research, and he is now Assistant Treasurer.
Dr. Chuck Gibson’s contributions to the profession he loves are well-known and much talked about. Born Charles E. Gibson in a small southern Illinois mining community, he would go on to compile a list of accomplishments unequaled in modern chiropractic. A man of uncompromising philosophy, his standards of excellence in practice and patient management have become the framework of thousands of successful chiropractors across the free world. Fondly referred to by his many friends as “Dr. Chuck,” he is universally respected as a highly principled teacher, mentor, and a true visionary in the industry he helped found – chiropractic practice management.
A 1955 graduate of Palmer College, Dr. Gibson completed graduate training at Cleveland Chiropractic College before receiving his California license one year later. He went on to complete two years of graduate work in Chiropractic Orthopedics at Los Angeles Chiropractic College prior to two years of Army service at Walter Reed Army Medical Center. After his military discharge in 1959, Dr. Gibson returned to California and practiced in Sacramento until 1988. It was during those years that he was acknowledged as one of the world’s most successful chiropractors and became a titan of the profession.
Frequently testifying as an expert witness, Dr. Gibson also provided depositions in over 200 acute trauma cases and testified in PI cases dozens of times. Instrumental in advancing the credibility and acceptance of his profession in the legal environment, he would later co-write and publish the first book written by a Chiropractor on the management of acute trauma cases. The work was used for years as an auxiliary textbook by Palmer College.
An internationally acclaimed speaker, Dr. Gibson has addressed audiences at virtually every chiropractic college in the United States, dozens of state convention programs, and of thousands of chiropractic professionals in Canada, Europe, and Australia. His presentation topics ranged from management of acute trauma and expert testimony to office procedure and day-to-day business management. In addition to these platform appearances, he has personally conducted over one thousand seminars for clients of Gibson Management Consultants which has served some four thousand chiropractic offices nationally and internationally.
According to Dr. Gibson, “One cannot outgive his profession or position in life.” Throughout his long career, he has given many times over, serving as a Representative Assemblyman in the International Association, a co-founder of the International Chiropractic Association of California, and a co-founder and past president of the Society of Chiropractic Management Consultants. In 1967, Dr. Gibson founded the prestigious Chiropractic Knights of the Round Table and served as its chairman for five years and is now honored as chairman emeritus for life.
Dr. Gibson had the unusual experience of being classmates with the following Chiropractors who have become legends in our profession: Dr. Reggie Gold, Dr. Sid Williams, and Dr. Fred Barge. He also had the opportunity to sit at the feet of the legendary BJ Palmer dozens of times during his lectures. Highly recognized for his many contributions to his healing art. Dr. Charles E. Gibson is a man who is totally dedicated to chiropractic philosophy and is a highly principled chiropractor. He and his wife Julie and their two children reside in San Clemente, California.
I love people. They fascinate and inspire me. I’m from northern Connecticut and love nature. I moved to Florida to attend Palmer Florida. I never went back to the snow. Been practicing in key west Florida off and on since 2012. I love the ocean and coconut palms. I can stare at the trees all day. Nothing I have has ever come easily. My chiro story is in college around age 19 I was very sick and had no idea why. Doctors wanted to throw more drugs at me and by the grace of God, I met a chiropractor at a college career fair. He educated me about why my being a c-section birth put me at risk for subluxations, I had my first adjustment and have never had a migraine again. My immune system became strong, and I changed my major during junior year to get my prerequisites to get into chiro school! I had two majors in college so I could pursue Palmer Florida.
Judy Lombard is the owner/sole proprietor of Cold Laser for Pain and Bits and Peaces Photography – powered by Light Peace LLC. After experiencing firsthand the benefits of “Cold Laser Therapy” aka Low-Level Laser [Light] Therapy (LLLT) in 2013 which enabled her to get back on the field to play her sport of Ultimate ‘frisbee’ after a 9-month hiatus, she decided to invest in the technology of Multi Radiance super-pulsed lasers and formed a business in 2014.
Prior to owning her own business, she received her Bachelor of Science in Psychology at SUNY Brockport and had an extensive 30-year career in Community Mental Health, much of it at East House Corporation in Rochester, NY where she wore many hats from Case Manager to Tobacco Treatment Specialist to Recovery Center Supervisor to Associate Director in charge of the NYS Medicaid Redesign Implementation. After 3 decades though, it was time for a warmer climate and something new, so in 2017, she left her career job of 27 years and moved to Georgia where she now resides.
She is passionate about laser therapy, serving others, and alleviating suffering. Her vision is to create awareness and increase access to the benefits of super-pulsed laser therapy as an adjunctive, DRUG-FREE alternative to manage pain and accelerate the healing process — and to cultivate a thriving community of practitioners utilizing Multi Radiance technology for this purpose. As an entrepreneurial community builder and creative soul (who loves science!) working with literal, ‘healing light,’ she enthusiastically embraces her purpose.
Dr. Daniel Pompa is a global health leader on a mission to educate practitioners and the public on the origins of inflammation-driven diseases, cellular detoxification, fasting strategies, and diet variation principles.
Dr. Pompa is the host of Cellular Healing TV, the author of Beyond Fasting and the Cellular Healing Diet, and the owner and innovator of his highly successful cellular detox academy, Pompa Program, and practitioner training group, Health Centers of the Future.
Dr. Steele went from selling Kirby vacuum cleaners door to door to starting a practice with less than $1000 to his name and in 6 months seeing over 500 patients a week, 100% cash, no in-office staff, and no advertising.
He did this by making chiropractic about the brain NOT pain! By doing this he not only exploded his practice but instead of just seeing pain patients he saw reversal of diabetes, dementia, kidney disease, anxiety, depression, IBS, Crohn’s disease and so much more.
Today Dr. Clint trains hundreds of chiropractors worldwide to move from pain to brain and EXPLODE their practices and SAVE MORE LIVES through very affordable, effective, unique products, services, and brain-based instrumentation.
Dr. Steele and his wife Tina, live in Maine with their 6 kids where he still runs his practice part-time, and together they run TRUCHIRO and NeuroInfiniti.
Nina Venturella has been a nutritionist, instructor, and personal trainer for over 30 years. Nina launched her first weight loss and wellness center, Spa-tacular Health in 2006. It was then with a client who struggled with edema that she realized she had this amazing process for the lymphatic system after her clients got instantly noticeable results and it has continued ever since. In her career, she struggled with clients improving, but not resolving core health issues. Realizing that she could achieve greater results, not only by putting “good stuff in” but at the same time “getting bad stuff out”, Nina began her studies in detoxification.
With a focus on the lymphatic system, the primary location where toxins are stored in the body, Nina has been given a unique gift called X’Tract (X-cancel, T-Toxic R-Release A-Accelerated C-Cellular T-Transformation). Because of the amazing and miraculous results from the X’Tract process, many of her clients believe this process changes patterns on a cellular level that results in life-altering transformations.
Nina has been approved as a preferred provider of NCBTMB and is nationally accredited through her Mobile Wellness Academy. Her primary goal is to educate those who have a deep desire to think outside of the box and embark on the wellness journey of discovering new ways of healing. She also educates on how crucial it is to cleanse and get to the root causes, by ridding the body of traumas and changing mindsets and patterns that will ultimately lead to optimal health and transformed life, Nina is determined to take her knowledge and X’Tract to the nations, one city, one state, and one person at a time. Nina has been publicly speaking, teaching, writing, and for the past 13 years, in health wellness, and business venues. Nina has been a guest speaker with the World know essential oil company, Young Living. Many of her graduates are versed in Rain Drop and other modalities. Nina launched her accredited academy in 2013. She has over 400 graduates in 36 states. She is governed by the Professional Certification Board nationwide. She is currently pursuing several complimentary professional relationships to join and collaborate her gifts with others to create a revolutionary offering in the wellness industry.
Nina believes X’Tract will be a household name.
Nina has recently published her first award-winning nonfiction book, Unveiled Truth; revealing how cleansing is achieved in the mind, body, and soul, as well as, explaining the root causes of sickness and disease. She is currently writing her 2nd nonfiction book, “7 Steps to Total Transformation.” She also has launched her Identity Coaching Program, where she specializes in helping people launch into their destiny while focusing on mindset, patterns, and perspective. She reprograms so that the soul and body operate from the truth and no longer lie. She has a proprietary method that is radically transforming lives with her group coaching and mentor programs.
Steven Sashen is a serial entrepreneur who has never had a job, a former professional standup comic and award-winning screenwriter, and a competitive sprinter — one of the fastest men over 60 in the country (maybe the fastest 60+ Jew in the world!).
He and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, creating “a MOVEMENT movement” which has helped hundreds of thousands of people Live Life Feet First with happy, healthy, strong feet in addictively comfortable footwear. Steven and Lena also appeared on Shark Tank, where they turned down a $400,000 offer from Kevin O’Leary.
Dr. Michael S. Trayford is Board Certified in Chiropractic Neurology and Neurofeedback; and is the Founder and Director of Clinical Operations at APEX Brain Centers in Asheville, NC. His primary areas of focus in clinical practice, personal and clinical research, and teaching over the past 20+ years are complex brain injuries, learning and behavioral disorders (with a focus on addictive and compulsive behaviors), cognitive impairment, and human performance.
He is a published journal contributor and author, an international speaker, and is the proud recipient of the 2017/18 Functional Neurologist of the Year award from the International Association of Functional Neurology and Rehabilitation. His unique multimodal clinical programs serve patients from around the world through immersive neurological, physical, cognitive, and metabolic rehabilitation experiences.
Dr. Trayford’s driving force for over the past 15 years has been helping to bridge the gap between those in the mental health and functional neurology communities. He teaches, mentors, and collaborates with providers and treatment programs both locally and nationally seeking brain-based approaches to addiction recovery, TBI, cognitive impairment, and peak performance. He currently sits on the Advisory Board for the Dementia Society of America and the Board of Directors for the International Society for Neuroregulation and Research, was recently published in the anthology Concussion Discussions with a chapter entitled The Concussion-Addiction Conundrum, and, is penning his own book on brain-based addiction recovery to be released in early 2023.
Dr. Barattiero has lectured across the world in the last 22 years. 13 years ago, he set out to educate the world on the benefits of hydrogen gas. He educates on how molecular hydrogen (H2) reduces oxidative stress and inflammation which is the leading cause of disease. He developed the Echo Water® Systems as well as other products to modulate immune and cognitive function. Paul has been on national television in USA, Germany, and Switzerland. He is passionate about the prevention of pathologies. He founded Synergy Science, Inc. in 2011 and developed a full line of products focused on detoxification, cognitive increase, increased immune function, and gut recovery
Chiropractor, father, advocate, public speaker, homebrewer.
Dr. Rich Doss practices his art in the small San Diego town of Poway, California, AND in the Houston suburb of Katy, Texas. He takes great joy in family care, however, his passion is in injury recovery, helping those dealing with trauma overcome the pain of injury and return to a life of happiness and optimal expression. Often the result of an on-the-field collision or an auto accident, these people are suffering and, without Chiropractic, may end up with debilitating chronic pain or a lifetime of painkillers.
Known for his expertise in Personal Injury and his work with extremities (shoulders, knees, elbows, ankles, etc), Dr. Doss has been recognized for the results he has helped his patients achieve through chiropractic, being honored as a “Best of” chiropractor in San Diego for seven straight years.
Dr. Doss has been fortunate to work with people of all ages, caring for many families in his community. He has also worked with athletes of all ages and skill sets, including athletes from the National Football League (NFL), Major League Baseball (MLB), Association of Volleyball Professionals (AVP), USA Rugby, Travis Pastrana’s Nitro Circus, the International Table Tennis Federation and pro skateboarders. Dr. Doss brings an extensive knowledge of modern chiropractic techniques and a fresh perspective on Chiropractic’s role in injury recovery and athletic performance.
Dr. Rich Doss is a proud alum of Life Chiropractic College West, an institution that values service. Dr. Doss continues to serve his community and profession, volunteering with various organizations. Dr. Doss has represented the chiropractic profession as a Board Member of his local California Chiropractic Association chapter and as a Board Member of the Life Chiropractic College West Alumni Association. He is also a mainstay of The Wave Chiropractic Conference, having served as the annual event’s emcee. Additionally, you’ll find Dr. Doss out in his community speaking on topics including maintaining good posture while the world works- from home, performance athlete injury prevention, and improving proprioception: your bodily awareness.
As an advocate, Dr. Doss has lobbied at State and local levels on behalf of the Chiropractic profession and on behalf of the interests of the populations we care for. Prior to joining the greatest profession on earth, Dr. Doss was in the profession of public relations and advertising in the politically charged environment of Sacramento, California. Dr. Doss also did play-by-play broadcasts of football, basketball, and baseball for the world-renowned KALX 90.7fm at UC Berkeley under the radio name Dick Parks.
Jordan is an award-winning documentary filmmaker from Eugene, Oregon. He has a passion for telling compelling, important stories, and his latest film, The Aligned Athlete, is the perfect example of that. Outside of filmmaking, he’s also an accomplished digital producer in sports media.
I love people. They fascinate and inspire me. I’m from northern Connecticut, and love nature. Moved to Florida to attend Palmer Florida. Never went back to the snow. Been practicing in key west Florida off and on since 2012. I love the ocean and coconut palms. I can stare at the trees all day. Nothing I have has ever come easily. My chiro story is in college around age 19, I was very sick and had no idea why. Doctors wanted to throw more drugs at me and by the grace of God, I met a chiropractor at a college career fair. He educated me about why my being a c-section birth put me at risk for subluxations, I had my first adjustment and still have never had a migraine again. My immune system became strong, and I changed my major during junior year to get my prerequisites to get into chiro school! I had two majors in college so I could pursue Palmer Florida.
Lori Morgan is the founder of Chiropractic Assistants For Life and has worked as a Chiropractic Assistant Coach and Trainer since 2001. Before that time, she worked as a C.A. for 15 years in a multi-doctor high-volume practice where she developed the skills and background needed to be successful in this role as a Coach.
Her goal as a Team Development Coach is to help every Chiropractic Assistant she mentors to become a true Chiropractic Advocate. She understands to do so your team must be trained in scripts, systems, and procedures. They must understand and truly embrace Chiropractic Philosophy because with that understanding and confidence, they can truly help you to build the practice of your dreams.
Lori loves to be in front of people and has been given the opportunity to teach at several Chiropractic conferences including Parker, Blair Upper Cervical Society, and several State Associations.
Dr. Berry is a 2006 graduate of Cleveland Chiropractic College. Following graduation, he worked as an Associate Doctor at Westwood Chiropractic before taking over All Star Chiropractic in November 2009. Prior to Chiropractic School, Dr. Berry played baseball at Avila University where he was a part of two Nationally ranked teams. Dr. Berry is passionate about the treatment and care of his patients.
The Golden Agents of Chiropractic with Dr Keith Miller DC – Chiro Hustle Podcast 437
Mar 09, 2023
5 Children: 17,18,19,20,27
Rutgers College at Rutgers Universality – graduated with Honors with degrees in Biology and Economics, minored in Philosophy. Division I NCAA – Varsity Fencing, Epee – All-American. Graduate of Life University class of Spring 2000 and practicing Chiropractic in Souderton Pennsylvania. Our office sees a broad spectrum of patients from young children, to seniors, and youth through professional athletes as well as injury patients. We see a wide range of patients from all walks of life with the focus of moving patients from pain/problems to wellness. Previously the owner of several clinics, but have sold the satellites off to the doctors who worked for them and now have gone back to focusing on a single Chiro practice and other business ventures.
Current President of the Pennsylvania Chiropractic Association and voted PA Chiropractor of the year twice in both 2009 and 2021 by the DC members of the organization.
Have authored and helped passed several bills in Harrisburg at the PA state government level with the PCA to protect and defend DCs and chiropractic Patients’ rights. Currently working on a modernization \ update and rewrite of the PA State’s Chiropractic Scope of Practice.
Previous creator and coordinator of the Sports Medicine Team for the Susan Komen Breast Cancer 3 Day to support the walkers of that group in Philadelphia, a multidiscipline team of PT, DC, DPM, and ATC. Opening and welcome speaker of the event twice. This model was then used for all national walks by the organization for other 3 Day events. PA Delegate to Chiro Congress (formerly COCSA).
Former member of the special health advisory panel for US Senator Arlen Specter. My wife, our children, and our businesses volunteer for and support / donate to several local nonprofits.
Chief Operations Officer of McCloskey Partners, an outsourced Human Resources, Training, and Recruiting firm. Clients in all 50 states, and several countries. Covering different industries from manufacturing to aerospace and healthcare. Run with my Wife heather.
Hobbies: Hiking, Hunting and Target Shooting, Road Racing and Auto Crossing, Travel, and of course spending time with my large family.
The History and Founding of Chiropractic with Dr Eric Plasker DC #5 – Chiro Hustle Podcast 436
Mar 06, 2023
Dr. Plasker is a 1985 graduate of Life University and has been a practicing chiropractor for over 30 years. He and his team have helped tens of thousands of patients from all over the world improve their health and quality of life through the chiropractic care and 100 Year Lifestyle information provided at Plasker Chiropractic.
Dr. Plasker is the internationally bestselling author of “The 100 Year Lifestyle”, “The 100 Year Lifestyle Workout”, and “The 100 Year Lifestyle Second Edition”. His books have been translated into multiple languages and he has been featured on media, corporate, and health care platforms worldwide.
Dr. Plasker believes that “everyone deserves to be healthy from the time they are born through their last breath of life. This includes you!” We look forward to working with you and your family to help you reach your health goals and live your ideal 100 Year Lifestyle.
He has been married to Lisa for 29 years and their three children have chosen to be chiropractors.
There Is a Hole in Your Diploma! with Dr Dennis Buckley DC – Chiro Hustle Podcast 435
Mar 02, 2023
Dr. Dennis Buckley is a 1993 graduate of Los Angeles College of Chiropractic. He has practiced for the last 27 years in Pasadena, CA, and is co-owner of Health Advantage Physical Medicine, an integrated clinic, serving Southern California.
Dr. Buckley has served the chiropractic profession in California as a member and officer of the California Chiropractic Association and from 2004-2005 he held the position of president of that association.
Dr. Buckley has served his community as chairman of the board of directors for the Pasadena Chamber of Commerce. He is also on the board of the National Football Foundation, San Gabriel Chapter, and is the moderator for the Pasadena Chamber of Commerce connection breakfast.
Dr. Buckley has served as a team doctor for 6 different high schools and teaches at coaching clinics on risk management and injury prevention.
Dr. Buckley has served as one of the representative assembly members of the International Chiropractic Association for California and serves as the seminar and continual education chair for the California Chiropractic Association
He is one of the team speakers for Footlevelers and speaks all over the US on, “The Neurology of Posture.”
He is the author of, “The Hole In Your Diploma,” a guide for chiropractic students to be successful in school and into practice, and is currently writing, “The Hole in Your Practice,” for chiropractors in practice.
Dr. Buckley is married with 1 daughter and three step-sons. He enjoys golf, exercise, reading, and traveling but mostly he enjoys inspiring and teaching doctors and students what he has learned over 27 years of practice.
Western Medicine meets Eastern Medicine with Dr Kiran Agarwal MD – Chiro Hustle Podcast 434
Feb 27, 2023
Dr. Kiran Agarwal works in London as a family medicine doctor/GP specializing in ENT.
She is passionate about finding the right solution for the individual and does not believe in ‘one size fits all’ approach. She uses a combination of lifestyle and integrated interventions along with modern medicine to personalize the treatment plans.
Her patients love her for her nonjudgmental, comprehensive, and holistic approach.
Her current passion project is to help high performers stay consistently laser-focused, avoid burnout, and enjoy a healthy and vibrant life. She feels this group of people are at increased risk but unaware of it and keen on creating awareness and personalized solutions for them.
How to Fast Like a Girl with Dr Mindy Peltz DC – Chiro Hustle Podcast 433
Feb 23, 2023
Dr. Mindy Pelz, D.C is a bestselling author, keynote speaker, and nutrition and functional health expert who has spent over two decades helping thousands of people successfully reclaim their health. She is a recognized leader in the alternative health field and a pioneer in the fasting movement, teaching the principles of a fasting lifestyle, diet variation, detox, hormones, and more.
Her popular YouTube channel (which just celebrated 23 million lifetime views) regularly updates followers on the latest science-backed tools and techniques to help them reset their health. She is the host of one of the leading science podcasts, The Resetter Podcast, and the author of three best-selling books; The Menopause Reset, The Reset Factor, and The Reset Kitchen, and her current book published with Hay House, Fast Like a Girl, is available for pre-order. Dr. Mindy has appeared on national shows like Extra TV and The Doctors and has been featured in Muscle & Fitness, Well + Good, SHEknows, Healthline, and more.
Chiropractic Is The Gold-Standard of Health Care w Dr Michaela Edwards DC – Chiro Hustle Podcast 432
Feb 20, 2023
Dr. Michaela E. Edwards has a vast history in athletics including basketball and track and field. Excelling in the sport of track, she’s earned state championships in Missouri as a hurdler which in turn earned her a scholarship to run track for the University of Kansas. She would later complete her Bachelor’s in Exercise & Sport Studies from the University of Texas at Arlington in 1999. After 5 years of Personal Training in the Dallas metroplex, she relocated to the St. Louis, Missouri area to earn her Doctorate degree in Chiropractic from Logan University finishing in 2009. Michaela completed her Chiropractic preceptorship in Atlanta, Georgia at Chiropractic Healthcare of Buckhead, and her postceptorship at McClain Chiropractic in Florissant, Missouri. Now residing in the Kansas City Metro area, Michaela owns and operates E. Elite Wellness while serving the American Black Chiropractic Association as the Immediate Past President.
The Neurological Approach to Migraines and Strokes with Mandi Counters NP – Chiro Hustle Podcast 431
Feb 16, 2023
Mandi Counters is a Neurology health coach and Board Certified Nurse Practitioner with 20+ years of experience. Mandi is passionate about caring for patients with neurological illnesses, most notably stroke and migraines. Aside from being a two-time Top Nurse Practitioner award winner, she received the Faculty Excellence award in her previous role as a nursing professor, has been on the review committee for several nursing textbooks, and holds the most prestigious award of “Best Mom Ever” from her children.
Mandi transformed her life from teen mom years ago to an entrepreneur, starting Brain Wellness Solutions in 2022, a virtual neurology health coach company currently focusing on a functional medicine approach to migraine prevention and treatment.
The Fate of the Chiropractic Profession is NOW with Dr Troy Dukowitz DC – Chiro Hustle Podcast 430
Feb 13, 2023
Dr. Troy has been a chiropractic patient since he was 13 years old. His first experience with a chiropractor was after a pole vaulting injury in high school. At the time his mother and brother were both going to the chiropractor. Instead of the traditional route of muscle relaxers and medicine, his mother decided to take him along with them to the chiropractor. For the rest of his career in athletics at Belleville East High School, he saw a chiropractor, not just for injuries, but to also help maintain a strong healthy body.
It took several years later for Dr. Troy to see the full scope of chiropractic care. You see, for years Dr. Troy suffered from horrible allergy problems. He was the kid that always had tissues with him on the sports fields (so did his mom). When he was in 8th grade he started receiving allergy shots and began taking allergy medication. For four years he was on the routine of allergy shots and medicine without much success. The shots stopped but the allergies didn’t. Dr. Troy continued to take the allergy medicine to help him with the allergies.
Then, a life changing event happened. While a student at the University of Illinois, he had been working as an assistant in a chiropractic office. What he noticed over the next two years changed the course of his life forever. The sinus and allergy problems he had always dealt with had completely dissipated while getting consistent chiropractic care. How could that be? Years of failed shots and medications and now by seeing a chiropractor, he could breathe easier, didn’t have to take medication and wasn’t carrying around a box of Kleenexes everywhere he went. The bottom line, it’s AMAZING what happens with the body when it is functioning properly. “What I realized was that had a disturbance in my nervous system (brain, spinal cord and nerves) that coordinates and controls every cell, tissue, organ and their functions in the body. By having my nerve system adjusted by my chiropractor restored my body to functioning optimally.”
Dr. Troy decided to change his major from Education to BioScience, which would get him into Chiropractic school.
Dr. Troy Dukowitz is a 1996 Graduate of Logan College of Chiropractic in Chesterfield Missouri. He is a native of Fairview Heights. After graduating and taking on a position in Champaign, Illinois, he knew he needed to return home to care for the people of our community. Opening his private practice in August of 1999, he has been a leader in driving home the impact of a chiropractic lifestyle in St. Clair County. Dr. Troy now brings almost 20 years of experience to the Vitalize Family Chiropractic TEAM. His dedication to his patients and the profession is unprecedented. In his spare time he works with other chiropractors and is an internationally known speaker. He is the husband of Dr. Leah Dukowitz, whose leadership in the community is inspiring other families to take charge of their health and their lives with chiropractic at the forefront of their overall health care! Dr. Troy is also a proud daddy. He and Dr. Leah have 2 boys- Wyatt (3) and Watson (7 months).
Together they have defined what the true meaning of FAMILY Wellness is and they are dedicated to helping you and your family to reach outrageous levels of health and wellbeing through a chiropractic lifestyle!
How to be a Father Chiropractor and Educator with Dr Cedric Stewart DC – Chiro Hustle Podcast 429
Feb 09, 2023
Dr. Cedric Stewart started The Function Chiropractic and Wellness 2021 on a leap of faith. He is a graduate of Adams State University where he studied Sociology and Psychology. He received his Doctorate from Life Chiropractic College West in 2018. He serves as a full-time professor at Life West where he enjoys teaching and loves sharing the profession.
Dr. Cedric knew chiropractic was his calling “when I played college football, I was searching for low back pain relief, and nothing seemed to help. I was convinced to see a chiropractor, and my stress seemed to fade away with every visit. That day back in the summer of 2013 I realized that being a Chiropractic and helping people was what I was meant to do.”
He, says the best thing about being in the chiropractic field is, “giving, loving, and serving with abundance to all his patients.” His passion is facilitating and empowering a healthy lifestyle in the Bay Area community.
Dr. Cedric enjoys living in the Bay Area with his beautiful wife and their three young daughters. He enjoys sports, cooking, music, and spending time with his family.
Neck and Nervous System Recovery from Concussion with Shelley Latendresse – Chiro Hustle Podcast 428
Feb 06, 2023
Meet OT Shelley. With more than 20 years of experience as an Occupational Therapist in neurology, she has spent the past 10 years growing her own private practice, adding yoga certification and nature therapy to her tool kit. Shelley lives an active outdoorsy lifestyle in beautiful British Columbia on the west coast of Canada; hiking, swimming, cycling, and spending time in nature. After her own concussion several years ago, Shelley struggled to find empowering support. She has since focused the past few years on designing a Yoga-Based Concussion Recovery Program.
Raising Healthy Children after Healthy Pregnancies with Mary Tocco – Chiro Hustle Podcast 427
Feb 02, 2023
Mary is the mother of 5 grown children and grandmother of 10 UNVACCINATED children. She is a keynote international public speaker at conferences and teaches parents how to raise healthy children outside the medical model.
Mary is a dedicated Christian, and pro-life advocate, passionately dedicated to waking people up about medical tyranny and fighting for freedom.
“No Bones About It” with Dr JT Anderson DC – Chiro Hustle Podcast 426
Jan 30, 2023
Dr. Anderson (Doc JT) has been in Chiropractic practice for over 25 years. During that time he has been the official team Chiropractor for the Denver Broncos, Colorado Crush, and Denver Outlaws. He is still passionate about helping people to achieve their best health. In his spare time, he enjoys writing, spending time with family, and golfing!
“You Don’t Give Chemo to Those You Love” with Marcus Ellis – Chiro Hustle Podcast 424
Jan 23, 2023
Marcus Ellis is a businessman of varying pursuits with a career spanning the country. He has a lengthy profile as a medical researcher, international cancer “coach”, a former public and private school teacher in Chicago, Dallas, and Nashville, and as a top-ranked national salesman in both the education and the insurance fields. He has delivered professional development to thousands of teachers and their leaders in school systems which, to most, is a very daunting audience, indeed. He has been a real estate broker and an armed security officer and an insurance broker.
With his family, he built Ellis Castle, a gourmet catering, food service, and event planning facility in Dallas, Texas as well as a large 200-acre retreat center in Tennessee. A classically trained musician, composer, pianist, vocalist, conductor, and performer, today you may find him continuing to compose and share the music of the scriptural Psalms, Kings, and Prophets which has been lost for centuries.
He also continues as an articulate advocate of natural health matters. In 2015 he was diagnosed with ‘terminal cancer’ after the failure of most of a year of conventional oncology trying to solve his Stage IV disease. He suffered multiple, intense collateral damages [AKA ‘side effects’] from those treatments but through prayer and seeking the Wisdom of the Ages, he determined to go to the ‘ancient paths’ of scripture – and naturopathically found true healing outside of mainstream medicine. Nutrient-dense seed nutrition of all sorts has come to the forefront in his own personal experiences and he speaks powerfully of their efficacies.
Today, he is also unwavering in his commitment to providing financial resources for terminal, critical, and chronically ill victims of disease through Viatical Settlements. Mr. Ellis makes appearances sharing his radical life experiences with groups of all sizes. Be ready for a rocket ship ride… his message is not that of a “politically-correct” nature, but that of a man who has conquered terminal disease personally: his is the ‘road less traveled by…and that has made all the difference”.
Create Systems for All Aspects of Patient Care with Dr Craig Banks DC – Chiro Hustle Podcast 423
Jan 19, 2023
Dr. Craig Banks is a 2003 graduate of Palmer College of Chiropractic, in Davenport, IA. He is originally from Youngstown, Ohio, and completed his undergraduate work at Kent State University. He initially began on the path to being a neurosurgeon through Northeastern Ohio Universities College of Medicine. Due to the low success and satisfaction rates of the medical profession, he decided that a Chiropractic career was right for him. He was one of the first D.C.’s in the state of Ohio to complete a recognized internship in Chiropractic under the direction of Dr. James R. Morgenstern. Dr. Banks began as an associate chiropractor at Mid States Chiropractic in Willoughby and then opened his own office, Pinnacle Chiropractic Health, and Wellness Center, in October 2003. The office has recently expanded to be a multidisciplinary center that focuses on recovery by adding physical therapy, cryotherapy, an infrared sauna, hyperbaric, laser, shockwave, regenerative medicine, and more. He has a satellite office in Dean Caputo’s Powerhouse Gym in Streetsboro and another new satellite location coming soon. He has helped to consult five other chiropractic offices, including two in Chicago. He is currently a member of the American Chiropractic Association, and a District Director for the Ohio State Chiropractic Association. He is an active supporter of numerous charities benefiting pet welfare, Autism, and victims of human trafficking.
At Kent State, Dr. Banks was a member of the wrestling team, and while at Palmer, he played Men’s Division I rugby. He is a former state powerlifting champion and currently an NPC competitive bodybuilder. He understands the needs of athletes, whether recreational or professional, because of his own personal experience. Dr. Banks has given on-field support to several rugby teams, and off-field support to hundreds of athletes including seven-time Mr. Olympia, Phil Heath, the Cleveland Gladiators arena football team, Kent State athletic teams, and local wrestling programs.
Several highlights of Dr. Banks’ career have been outside of his office, providing care at local and national sporting events. He has treated several professional wrestlers from two major televised brands and a handful of mixed martial arts fighters. He has traveled to Hungary to assist in providing free chiropractic care to not only people in desperate need of any form of health care but also the Hungarian Olympic athletes that were training for various sports. In March of each year, Dr. Banks heads to Columbus for the Arnold Classic and the International Chiropractic Association’s Symposium on Natural Fitness, which is headlined by Governor Arnold Schwarzenegger. At the fitness expo, he has been a staff doctor, helping to provide trauma care for over 17,000 athletes.
Dr. Banks was the formulator for KinetiCream, a topical anti-inflammatory pain reliever sold worldwide and endorsed by numerous pro athletes and celebrities.
Dr. Banks has a son, Alex, who is in his second year of the Navy ROTC program at Ohio State, and a daughter, Taylor, who is a junior in high school. They reside in Kent, along with their “mutt”, Kodiak, and seven (yes seven) cats.
Understand Extremity Adjusting is Vitalistic with Dr Katie McCalley DC – Chiro Hustle Podcast 422
Jan 16, 2023
Dr. Katie McCalley founded Extremity Evolution in 2017 after recognizing a need for a more thorough understanding and competency of extremity adjusting in the chiropractic profession.
Extremity Evolution is a principle-based extremity adjusting technique platform. Dr. Katie has been teaching live extremity adjusting seminars for the past 5 years all over the world, she has published 2 extremity adjusting technique workbooks, and she has launched the Extremity Evolution Academy, an online training platform. Dr. Katie has had a successful chiropractic practice in the mountains of Pagosa Springs, CO, for the last 6 years, bringing intentional spinal and extremity care to her community.
She is on a mission to change the world by teaching chiropractors how to offer more and better serve their communities with proper extremity care.
Share a Cohesive Message of Chiropractic with Dr Michelle Wendling DC – Chiro Hustle Podcast 421
Jan 12, 2023
Dr. Michelle Wendling D.C. Graduated summa cum laude with a Doctorate in Chiropractic from Life West Chiropractic College. She also has a bachelor’s degree from Colorado State University in Exercise and Sports Science.
She has over 25 years of experience working on the human body including massage therapy, physical therapy, and as a personal trainer. Her extensive fitness and science background allows her to understand and help you achieve your health goals.
Dr. Michelle was voted Rising Star Chiropractor of the Year by the Colorado Chiropractic Association in 2013 and 2015.
She teaches chiropractors all over the country how to better understand the body and how to provide their patients optimal customer service and the BEST chiropractic care possible. It is her passion to help you feel your best every day!
How Medical Miracles are Chiropractic Normals with Dr Dean Peters DC – Chiro Hustle Podcast 420
Jan 09, 2023
Father/Doctor/Coach/World Changer/Bio-Hacker Born and raised in NJ Evolved in Myrtle Beach, SC Still evolving in Atlanta, GA.
Things that make me smile most: •Quality Time connecting with my family & friends •Empowering others to be brave enough to step into their power. •Volleyball, Hiking, Surfing, Skimboarding, Wakeboarding, and anything else that’s got a board.
Previous Life: Pizza maker, Car Salesman, Subshop owner, Nightclub Bouncer, timeshare salesman, advertising agency, moving company, surf school owner, Server @Dick’s Last Resort, Personal Trainer
Healing the Healer in Chiropractic with Dr Kim Gambino DC – Chiro Hustle Podcast 419
Jan 05, 2023
• Completed undergraduate studies at West Virginia University • Member of Alpha Xi Delta (“Alpha Zee Delta”) sorority • 1991 graduate of Life Chiropractic College (now Life U) • Had 3 unassisted home births of three boys (91,94,97) • Unschooled, Family Bed, Child-led weaning • Assisted other homebirths • Practiced with her husband in Long Island, NY, Calistoga, CA, Clarksburg, WV, San Diego, CA • Held licenses in NY, PA, WV, CA • President of the San Diego Birth Network 2015-2019 • Certified in Cranial Facial Release (CFR) Technique • Community Founder in Oaxaca, (pronounced “wah-HAH-ka”) Mexico. • Expert in EMF energies and human biology • Married to Dr. Danny Gambino for 32 years
Cut Out The Pollution to your Health with Dr Chad Anderson DC – Chiro Hustle Podcast 418
Jan 02, 2023
I grew up in an amazing little town in Northern Minnesota known for producing snowmobiles, 4-wheelers, and hockey players. As long as I can remember, I was always looking for a way to make some money. I think my first real job was delivering papers every morning before school.
Followed by Cook at the Dairy Queen, Lifeguard, Water Ski Instructor, Concrete Laborer, Valet, Personal Driver, Sales, Sales, Sales, Funeral Director Apprentice, Barback, Arborist, Chiropractor, and maybe a few others too.
I attended Bethel University in their Pre-Med program and graduated with a Bachelor of Science in Biology, took a few years off, and continued my education at Palmer Florida. After Florida, I spent a couple of years in Minnesota before packing a bag and moving to Costa Rica for a year. When I returned to the States, I landed in North Carolina.
While in Minnesota, I assisted the doctor I worked for in running the biggest Chiropractic Marketing company in the state of Minnesota (at the time) “My New Chiro”
In Costa Rica, I worked some, surfed some, and picked up an extremely useful skill (Spanish)
Currently, I own/operate my own clinic in Eastern NC. We are roughly 50% Chiro and 50% OccMed. I love Chiropractic but……..I have a glass ceiling known as time. I realized several years back, I would have to either change the way I practice, in order to see more people or diversify my practice and identify additional sources of income. Both were reasonable options except I like the way I practice. I did not want to change the doctor/patient relationship I provide in my office. I became a Medical Examiner for FMCSA and most recently began dabbling in the real estate market.
Become an Expert at Showing Value to your Patients with Dr Jeff Parton DC – Chiro Hustle Podcast 417
Dec 29, 2022
Dr. Jeff Parton has been a posture correction specialist since 2001. He teaches a model of health that shifts paradigms and mindsets. He teaches people how to go from a reactionary system of living and healing to a habit-based system of health, life, and abundance. He has worked and studied extensively with Bob Proctor. He has been mentored by the top two consultants with the Proctor Gallagher Institute. Arash Vossuigi is the top trainer with PGI. He also works and is mentored by Kim Calvert.
His purpose is to transform lives. His Motto is “tell me what you want and I’ll show you how to get it.”
His goal is to take this material to the world at a massive level and continue Bob Proctors’ legacy and shift the consciousness of the planet. He lives in Mercer Island, Washington, and has been in private practice since 2001. He absolutely loves helping and making a difference and making the world better.
Learn about Electrical Nutrition and Exercising Cells with Joe LeHotay – Chiro Hustle Podcast 416
Dec 26, 2022
Joe has been helping Pulse business and consumer clients succeed for over four years – and it’s the most fun he’s ever had! One of Joe’s specialties is helping business clients ramp Pulse PEMF revenue quickly to achieve ROI by leveraging all available tools, structures, and resources. He believes his clients should never feel like they have to figure things out alone. Almost half of Joe’s professional customers are multiple-system deployments that have re-purchased. Some locations operate five to six Pulse systems and generate multiple six-figure revenues.
When Joe is not spreading the good news of Pulse PEMF, he likes spending time with his wife and son, cooking at home, and playing golf.
You can tune in to Joe’s podcast, Resilient Business, on YouTube, Apple Podcasts, and Spotify.
President of Foundation For Chiropractic Progress Dr Sherry McAllister DC – Chiro Hustle Podcast 415
Dec 22, 2022
Sherry McAllister, DC, M.S. (Ed) CCSP, serves as the President for the Foundation for Chiropractic Progress, the national not-for-profit organization showcasing the benefits of chiropractic care across multiple platforms with over 31 000 members.
Dr. McAllister earned her Master’s in Science from the University of California East Bay and is a graduate of Palmer College of Chiropractic West, where she served as an Associate Professor. Recently appointed to Forbes Non-Profit Council.
Dr. McAllister served as a Qualified Medical Examiner, and Expert Chiropractic Witness for the State of California, and has been in private practice in San Jose since 1996.
She has been featured in several publications including: Forbes, Becker's Spine Review, Momtastic, LiveStrong, Managed Healthcare Executive, BOSS Magazine, News Break, and Martha Stewart Living.
Awarded: Top Women in Healthcare: PR News Access Intelligence, Person of the Year Dynamic Chiropractic, Chiropractor of the Year by Women DC organization.
The Foundation has been honored with: PR World Awards Gold Winner in Healthcare Achievement, Digital Healthcare Award Adjusted Reality Podcast (Host), Viddy Award for outstanding Videography in a commercial, and the prestigious Telly Award for the Tokyo 2021 Olympic Advertisement.
Biography Abstract
Sherry McAllister, DC, M.S. (Ed) CCSP, serves as the President for the Foundation for Chiropractic Progress, the national not-for-profit organization showcasing the benefits of chiropractic care across multiple platforms.
Dr. McAllister earned her Master’s in Science from the University of California East Bay and is a graduate of Palmer College of Chiropractic West, where she served as an Associate Professor. Recently appointed to Forbes Non-Profit Council.
She is a frequent guest speaker for National conventions, Corporate Wellness Programs, as well as Business and Healthcare Alliances.
Dr. McAllister has served as a Qualified Medical Examiner, and Expert Chiropractic Witness for the State of California, and has been in private practice in San Jose since 1996.
Brief Biography Abstract
• Practicing healthcare provider for more than 25 years. • Currently President of the Foundation for Chiropractic Progress (31,000 Doctor Members Spanning 47 Chiropractic State Associations and 4 Continents) • Executive Leadership Member: Forbes Nonprofit Council • Education Consultant: Speaker, Writer, Editor, and Marketing Strategist • Featured in Forbes, Becker's Spine Review, Managed Healthcare Executive, BOSS Magazine, and Thrive Global • Swam with Sharks: Swam Alcatraz Twice. Once with Olympic Athletes • Favorite Volunteer Role: Being a “Cuddler” for Premature Babies • Scariest Moment: Slipping atop Half Dome Yosemite • Peacemaker: Born 3 rd of 5 siblings • Greatest Joy: Mother of two boys • Achieved Goofiness: Completed Disney’s Goofy Challenge: 5K, 1/2 marathon, marathon in three days.
Four Fundamentals to Wealth Creation with JD Frost – Chiro Hustle Podcast 414
Dec 19, 2022
J.D. Frost is the founder and C.E.O of CROFT & FROST, a firm that transcends traditional accounting and wealth creation. With both a CPA and his MBA, J.D. advises businesses on more than just their financials; he utilizes four foundations of wealth creation to help his clients, partners, and employees build courage and create wealth. As an entrepreneur, he knows what it takes to start— — and scale— — a business, and has used his years of experience in accounting to build a solid foundation for each and every one of his clients and businesses. J.D. believes that in order to achieve your personal, professional, and financial goals, you must change the way you think. J.D. coaches his clients, partners, and employees to treat every day like Day 1.
Chiropractic Saved My Mother’s Life with Dr Donald Reno DC – Chiro Hustle Podcast 413
Dec 15, 2022
Dr. Donald Reno, Chiropractor
• Executive Director, MichiCare a subsidiary of the Michigan Association of Chiropractors, Chiropractic practice (37 years), Sterling Heights Michigan • MichiCare (Management Service Organization), Together we’re adjusting the future of healthcare • Hometown: Shelby Township, Michigan • Life Chiropractic College, 1984 • Professional Goals: Develop the most productive MSO in the chiropractic profession, help chiropractic associations in creating non-dues revenue plans and participate in the professions’ national strategic plan ChiropracticFuture LLC as the Governmental Affairs Workgroup, Chairman. • Professional Accomplishments: Leadership in the merger process that ultimately led to the formation of the MAC. Served as President of the Michigan Association of Chiropractors 2009-2010, and took part in a successful lobbying initiative that led to the ultimate passage of a modern scope of practice. • Hobbies: Hiking, reading, and traveling • I excel in starting and coaching existing businesses to improve performance, work team development, business coaching, and entrepreneurialism.
Become the Trojan Horse for Chiropractic with Dr Philip Golinsky DC – Chiro Hustle Podcast 412
Dec 12, 2022
Dr. Philip Golinsky grew up on Long Island, New York. His parents had failing health issues throughout their lives. Early in his teens, he committed to living a healthy lifestyle and made it his lifelong mission to promote and educate about ways to live healthy, naturally.
Dr. Golinsky pursued his undergraduate studies at the State University of New York at Oneonta. He was awarded the Doctor of Chiropractic degree in 1995 from Life Chiropractic College in Atlanta, Georgia. He immediately went into private practice in Northern Virginia. For over 23 years, Dr. Golinsky has been serving individuals, communities, and businesses in the NoVa area. Whether patients are having problems with back pain, neck pain, or just simply want to feel good when they wake up in the morning, Dr. Golinsky takes a “whole person” approach, applying chiropractic techniques, looking for the underlying causes of disease, discomfort, and pain, as opposed to just treating the symptoms with medicine. Many seemingly unrelated symptoms often arise from imbalances in the spinal column, and Dr. Golinsky will be able to determine the root of the pain and create a personalized chiropractic and wellness plan to suit each patient’s individual needs. He also applies non-invasive, state-of-the-art, and medicine-free techniques to help his patient on their way to wellness.
In 1999, Dr. Golinsky was one of the early pioneers of a healthcare company designed to help bring Health and Wellness into Corporate America. Dr. Golinsky was also former President of the Northern VA Chiropractic Association and is currently a membered Doctor of the Wellness Champions, an international network group of exclusive top Wellness Experts. Dr. Golinsky is an active donor to many local, and national charities for bettering community health and wellness. He also offers communities and businesses his unique talent of speaking to thousands, with energy, humor, and genuine engagement.
On a personal level, Dr. Golinsky leads a life aligned with his beliefs. He and his family follow a regimen of good nutrition, fitness, chiropractic care, and mental and spiritual health. As a hobby, Dr. Phil was a former Multi-Champion Body Builder for various Natural Body Building Organizations. Through the discipline and knowledge acquired in the sport, he is highly respected, versed, and knowledgeable in nutrition, health, and fitness.
Turn the Crank & Have Conviction in Chiropractic – Dr Brett McDonough DC – Chiro Hustle Podcast 411
Dec 09, 2022
Dr. Brett McDonough is a native of Iowa and has practiced for over a decade in the Des Moines metro. Over the past 15 years, he has served as the personal chiropractor for athletes from the NFL, NASCAR, UFC, MLB, Olympics, and numerous levels of the NCAA. During that time he opened 6 clinics and developed over 20 docs in that time. Brett enjoys working with clients and team members that are driven to find more of themselves on a daily basis. Along with his healthcare career, he has also built one of the most successful concrete construction companies in the midwest with his brothers. They have re-invented the industry in multiple ways over the years. Their group has also developed software within the industry that is changing how materials are managed and hauled across the country. Brett and his wife, Andrea, operate a growing real-estate business on the side that includes rental properties and farms. They have 3 young kids, Maddon, Gentry, and Kam that keep them “young”. They enjoy being outside as much as possible in Iowa, spending time at their farm and at the lake, and doing things as a family. Faith, family, fun, and hard work are priorities they live by daily.
Having a Servant’s Heart in Chiropractic with Dr Jack Bourla DC – Chiro Hustle Podcast 410
Dec 05, 2022
Licenses/Credentials
Doctor of Chiropractic, Board of Chiropractic Examiners, State of CA DC25312 1998
Work Experience
2017 – 2018 Dean of Clinics, Life Chiropractic College West 1998 Present Chiropractor/Proprietor, Providence Chiropractic Center 1995 – 1997 Teaching Assistant: Gross Anatomy, Spinal Anatomy, Histology; Research Assistant; Palmer College of Chiropractic West 1994 Vice President/Director, Palo Alto Institute of Molecular Medicine 1989 – 1992 Owner and operator of 3 restaurants: DOROS, DOROS by the Bay, and Mao’s Palace 1988 – 1989 Director of Operations, Access Biotechnology, Inc. 1985 – 1988 Director of Scientific Operations and Assistant Project Manager for Interleukin-2, Cetus Corporation 1983 – 1985 Associate Director, Cetus Immune Corporation 1981 – 1985 Lab Manager, Cetus Immune Corporation 1980 – 1981 Blood Center Administrator, Stanford University 1978 – 1980 Lecturer in Biology, San Francisco State University
Education
Academy of Chiropractic Philosophers, 2017 Sherman College of Chiropractic Doctor of Chiropractic, 1997 Magna Cum Laude Palmer College of Chiropractic West Graduate work towards Masters Degree in Physiology and Behavioral Biology San Francisco State University, 1980 Bachelor of Arts in Cell and Molecular Biology, 1977 Cum Laude San Francisco State University
Professional Activities and Distinctions
• Who’s Who in the West, 1987 and Who’s Who in Small Business, 1992 • Board of Directors, March of Dimes, 1993 • President, Palmer College of Chiropractic West Student California Chiropractic Assoc., 1995 • Who’s Who Among Students in American Universities and Colleges, 1996 and 1997 • Dean’s List, All Quarters at Palmer College of Chiropractic West, 1994 – 1997 • Student Director, California Chiropractic Association (CCA), 1996-1997 • President, Palmer West Community Outreach Patient Education (COPE), 1997 • “Student of the Year”, awarded by the CCA, 1997 • Member, Pi Tau Delta Chiropractic Honor Society, 1997 Lifetime Achievement • Recipient, Palmer West International Alumni Association Leadership Scholarship, 1997 • Class Valedictorian, Palmer West December 1997 • Recipient, Palmer West Clinical Excellence Award, 1997 • President, Silicon Valley Chapter Business Network International, 2002; Vice President, 2004 • Board of Advisors, Special HOPE Foundation, 2002 • Vice President, San Mateo County District, CCA, 2006 and 2007; Deputy Department Chairperson Membership Committee, 2007-2009; Chairperson Membership Committee, 2011; Alternate Director, San Mateo County District, CCA; Member, Student Membership Committee; Recipient CCA Presidential Award • West Coast Representative, International Federation of Chiropractors and Organizations, 2011 – 2014; Member, Student IFCO Membership committee, 2012-2014 • Speaker, numerous Chiropractic Philosophy venues including New Beginnings, California Connect, CORE, EPOC, IFCO, CCA, Life West Lyceum, IFCO Global Summit, MileHigh, Sherman Lyceum, Berkshires Philosophy Event, Delta Sigma Chi Lyceum, Innate Connectors, Delta Sigma Chi Lyceum, Delta Sigma Chi Nu Chapter 25 th Anniversary, 2011 – present • Guest Lecturer, Palmer College of Chiropractic West; Life Chiropractic College West, and Southern California University of Health Sciences, 2000 – 2010 • Co-Founder, The Alliance Philosophy Group, San Francisco Bay Area, 2011- present • Co-Founder, Schubel Vision Seminars, 2012 – 2016 • Board of Directors, International Federation of Chiropractors and Organizations (IFCO), 2013-present • CCA “Chiropractor of the Year, 2012-2013”; “Presidential Award”, CCA 2012. • Regent, Sherman College 2012-present • President’s Circle, Life West 2013 and 2017-2018 • President, International Federation of Chiropractors and Organizations, 2015-2018; 2020 • Member, Executive Committee, IFCO, 2015 – present • President’s Circle, Foundation for Vertebral Subluxation Research, 2013 – present • Member, ICPA 2015 – present • Member, Delta Sigma Chi Fraternity, 2017 – present • Member, Garden State Chiropractic Society, 2014 – present • Member, Australian Spinal Research Foundation, 2017 – present • Host, Welcome to the Chiropractic Tribe, Life West, 2017 • Member, Senior Executive Group, Life West 2017 • Board of Directors, YMCA Sequoia District 2018-2020 • Chairman of the Board, IFCO, 2018-2021; 2022- • Presenter at Sherman Chiropractic College International Research and Philosophy Symposium, 2019 and 2022; Presenter at Sherman Annual Lyceum April 2022 • Presenter, Garden State Chiropractic Society Annual Conference 2021 • Service to the Profession award, Sherman College of Chiropractic, April 2022
Become a Public Conversationalist in Chiropractic with Steve Sims – Chiro Hustle Podcast 409
Dec 01, 2022
Do you know anyone that’s worked with Sir Elton John or Elon Musk, sent people down to see the wreck of the Titanic on the seabed or closed museums in Florence for a private dinner party and then had Andrea Bocelli serenade them while they eat their pasta – you do now
Quoted as “The Real Life Wizard of Oz” by Forbes and Entrepreneur Magazine, Steve Sims is a bestselling Author with “BLUEFISHING – the art of making things happen”, sought-after coach, rated as the No 22 best speaker in the US after keynoting at a variety of networks, groups and associations as well as the Pentagon and Harvard – twice!
Podcast – The Art of Making Things Happen – https://www.stevedsims.com/podcast/
The Book – Bluefishing – The Art of Making Things Happen – https://www.stevedsims.com/book/
Make Space in your Heart for Chiropractic with Dr Jodi Dinnerman DC – Pt 2 – Chiro Hustle Podcast 408
Nov 28, 2022
Dr. Jodi Dinnerman is the founder and creator of SEWP School, an online finishing school for the Staffless Entrepreneurial Wellness Practitioner seeking automation and marketing solutions. She has been a family wellness chiropractor in NJ for over 20 years, has two boys (Kai and Quinn), and is married to her best friend, Jim. Dr. Jodi is on a mission to serve practice management solutions that are implementable, joy-based, and relevant to today’s practice climate.
The Undeniable Experience of Chiropractic with Dr Patrick McMahon DC – Chiro Hustle Podcast 407
Nov 24, 2022
Co-founder Syntropy.
Is a graduate of Parker College of Chiropractic and currently practices in Barcelona. A self-professed chiropractic nerd, Patrick is a consummate student of anything chiropractic. Equally fascinated by the science, philosophy, and art, Patrick has a gift for synthesizing seemingly differing worldviews.
Patent Products and Becoming an Educator with Dr Guerry Grune – Chiro Hustle Podcast 406
Nov 21, 2022
Dr. Guerry Grune has four degrees including chemistry, mechanical engineering, and materials science, and two in chemical engineering including his M.S. and Ph.D. as well as industrial expertise with IBM, Celanese, ABB, Praxair, and Solvay related to intellectual property software, chemical, mechanical, electrical, and medical products He also is the Principal Consultant for ePatentmanager.com where he practices patent preparation and prosecution as a registered US patent agent. He has combined this experience by assisting clients in the pursuit of product development, formulations, and intellectual property protection for the last 30 years. He has direct experience in chemical processes, formulation chemistries, polymers and composites, service life prediction, and risk analysis including risk reduction technologies.
Guerry has directed and participated in audit and certification procedures regarding FDA, EPA, USDA, ISO-9000, and ISO-14000/life cycle assessment compliance, and served as an expert witness in litigation proceedings including medical devices. Guerry is a named inventor/co-inventor on over 100 US/PCT patents and pending patent applications. In addition, Dr. Grune also serves as an Adjunct Associate Professor in the Master of Engineering Management Program in the Pratt School of Engineering at Duke University teaching courses involving polymer science, thermodynamics, intellectual asset management (IAM), and green sustainable technologies, including life cycle assessment.
Dr. Guerry Grune is also the Founder and Owner of 3rd Rock Essentials (3rdrockessentials. com) a non-toxic personal care product company.
An avid surfer and outdoor enthusiast, he’s surfed the world’s meccas—Hawaii, Australia, Costa Rica, and Japan. In fact, life for Guerry might have been one long (part-time) endless summer if it hadn’t been for three events that led him to create 3rd Rock Sunblock® —and change sunscreen history forever. The first was the melanoma doctors found in 1992 on one of his surfing partners—only 22 at the time. Seeing his friend’s surfing career cut short (though luckily, not his life) was Guerry’s first bitter taste of the unforgiving reality of overexposure to—or under protection from—the sun. Next came a surfing expedition to Australia in 1993 and what he didn’t find Down Under—American sunscreens. No Coppertone, no Banana Boat, no Neutrogena. What with that hole in their ozone layer making under-protected surfing tantamount to a death wish, the Aussies were serious about their sunscreens, and American brands didn’t cut it. They made their own—with titanium dioxide, a physical, inorganic sunblocking agent that doesn’t break down in the sun. True, they mixed it with loads of dangerous chemicals—later dubbed “endocrine disruptors”—but the important point was driven home. Now Guerry knew there was a better way.
Finally, in 2001, the Institute of Toxicology in Zurich, Switzerland, published research results flatly stating that methoxycinnamate, oxybenzone, and benzophenone, agents commonly found in commercial sunscreens, were in fact endocrine disruptors—chemicals that interfere with the body’s delicate hormonal balance. In short, the sunscreens he’d been using for years weren’t safe after all!
Guerry began development later that year. First, he was after a formula that guaranteed full, long-lasting protection from UVA and UVB rays without endocrine disruptors or other toxic ingredients. But even that wasn’t enough. He wanted a product that was good for the skin—to make it healthier, younger, and stronger. His passion for formulating a food-grade edible non-toxic sunscreen evolved into the development of other food-grade edible personal care products including food-grade edible alternatives to petroleum-based products like Vaseline® and Neosporin®, and antimicrobial/antibacterial chelated silver and zinc oxides which are both bioavailable and biocompatible.
Grow Your Cash Practice with Leadership – Dr Matthew Christenson DC – Chiro Hustle Podcast 405
Nov 17, 2022
Dr. Matthew Christenson grew up in West Fargo and went to undergraduate school at NDSU. He attended the prestigious Northwestern Health Sciences University where he graduated Magna Cum Laude with his Doctor of Chiropractic degree in 2010 and was selected by his colleagues as the commencement speaker. Six months out of school he started one of the biggest 100% cash GONSTEAD-Based offices in West Texas and gratefully served thousands up until he and his family felt the Lord calling them back to their families in West Fargo, ND at the end of 2016. During this time he was selected for multiple awards including BEST Chiropractor and one of the TOP up and coming Entrepreneurs.
During this transition, Dr. Christenson tore his right ACL while showing off his backflip capability to his five-year-old daughter at a local trampoline park. He says one of his most humbling moments was when his wife, who was in labor with their second child had to help him (instead of him helping her) support himself as he limped through the hospital on her way to give birth. A truly life-changing event but also helped him to piece together a POWERFUL KNEE program that allowed him to get his life back after having a botched surgery and 3 mos. of what he referred to as PHYSICAL TERRORISM.
Using these protocols along with his mentor, Dr. Rob Scranton’s coaching he was able to take this 2nd practice from 0 to over $60k in CASH collections HIS FIRST MONTH OPEN (*Dr. Scranton did 55k collections). This was and still is the highest collections EVER for a DC in their first month EVER.
Since that time he has mastered multiple niches and has not dropped under six figures per month in CASH-COLLECTIONS. He currently runs Dakota Clinic in Fargo and specializes in conditions such as peripheral neuropathy, knee pain, frozen shoulder, and Fibromyalgia. On top of running a multi-million dollar clinic, he is also a paid consultant for multiple high-level offices across the nation. His biggest practice to date broke six figures in collections six months in practice in Texas.
Dr. Matt has spoken nationally to thousands of DCs on topics ranging from technique to HIS FAVORITE, yet most DCs’ nightmare…The BUSINESS side of the practice. Known for his INFECTIOUS enthusiasm, Dr. Matt is always known to bring the energy and not only EDUCATE but ENTERTAIN. Unlike many speakers who speak on their experience ten years ago in practice…Dr. Matt is in the trenches day in and day out. He does not candy-coat the truth and WILL ALWAYS DELIVER the goods. If he says it will work, it will work.
Dr. Matt has two children, one daughter, Sophia, and one son, Gunnar. In his free time, he enjoys being with his family/friends, hunting, and reading to fill his insatiable love for knowledge and classic cars. His aim in life is to remain a hero to his kids and educate/inspire as many people as possible to find and create value in this world with their God-given talents.
Dr. Matt has a love for people and a servant’s heart. His two biggest inspirations are his mentor and beloved friend, Dr. Rob Scranton, and the late Giant Amongst Men, Dr. Thomas Owen. His motto on life is to NEVER let your REGRETS take the place of dreams and NEVER be defined by your circumstances or PAST.
Leverage your Chiropractic Practice w/ Online Courses – Sylvie McCracken – Chiro Hustle Podcast 404
Nov 14, 2022
Sylvie McCracken helps hard-working health professionals create a profitable online course and get more from their practice and their life.
With a degree in Business and a never-ending passion for true, life-changing, health, Sylvie launched her first digital product in the health space in 2013. That business has since gone on to help thousands through our books, programs, and supplements specifically focused on gut health.
Naturally, we started to get questions from health professionals who noticed our impact (and our income) and wanted help doing the same!
That’s how we ended up launching our coaching business in 2015, merging our 2 biggest passions: BUSINESS + HEALTH
Over the last several years we’ve had the privilege to help hundreds of health professionals replace their brick-and-mortar or day job income with their online businesses and we can’t wait to help you do the same!
Be Social on Social to Grow your Practice with Dr Kristin Hammer DC – Chiro Hustle Podcast 403
Nov 10, 2022
Dr. Kristin Hammer is a chiropractor in Minneapolis, Minnesota. She is a graduate of Northwestern Health Sciences University in Minnesota and opened her own chiropractic office right out of college. She has owned and operated Clearwater Chiropractic in Savage, Minnesota for the past 10 years. Dr. Kristin practices straight chiropractic and believes in the body’s own innate intelligence to do the healing. She has grown her practice from the ground up in a town where she knew no one using social media and Instagram. She now mentors other chiropractors on how to grow their businesses using social media platforms. Dr. Kristin has won several awards throughout the years including the Star of the North Award from the US Congress, as well as several Best Chiropractor awards in Minnesota. Her passion is to help chiropractors reach more people through social media and expand her chiropractic reach in her own city and throughout the world and believes social media is the best way to do that.
How to Grow 6000 Franchises with Peter Taunton – Chiro Hustle Podcast 402
Nov 07, 2022
Peter founded one of the largest wellness brands in the world with over 6,000 franchises or licenses across 3 brands in 28 countries- LIFT Brands.
He’s the 2010 Ernst and Young Entrepreneur of the Year.
Peter is also a Forbes Master Class instructor at the Forbes School Knowledge Innovation Center.
Peter’s business accomplishments have been well-recognized by the business community. He and his companies have been featured in many business and industry publications such as Forbes, Entrepreneur 500, Inc 5000, Top Global, and Franchise 500.
Peter also wrote a #1 bestselling book sold on Amazon called “Impossible Hill” which shares 30 years of real-life stories laying out the mindset that helped Peter build his business empire.
Peter is ever-committed to coaching and inspiring people in both their business and personal lives as they navigate through life striving to light the fire within and make their impossible dreams… possible!
The Future of Chiropractic IS Education with Dr Vivek Soham DC – Chiro Hustle Podcast 401
Nov 02, 2022
CEO & Founder of Nimbus Brain & Spine
Dr. Vivek Soham has dedicated his life to serving and has most notably embarked on the journey to help grow the Upper Cervical Sports Community, by providing solutions and protocols to a vital area being overlooked in the sports performance industry. A Doctor of Chiropractic, a Master’s in Neurophysiology, and a Bachelor’s in Human Sciences, his thirst for knowledge is undeniable! Dr. Soham is a serial innovator and doesn’t back down from a challenge, he takes this passion to his projects to help find ways to better serve mankind
Education Committee Chair- International Chiropractic Association’s Upper Cervical Council Editorial Board Co-Chair- Upper Cervical Research Foundation (UCRF) Fundraising Committee Chair- National Upper Cervical Association (NUCCA)
Why I Support ALL Colleges that Teach Chiropractic with Dr Irene Gold DC – Chiro Hustle Podcast 400
Oct 31, 2022
From 1974 to 1978 served Sherman College of Chiropractic as a Teacher of anatomy, physiology, public health, pediatrics, obstetrics and gynecology, pathology, case history, clinical diagnosis, X-ray diagnosis, and upper cervical technique.
From 1975 to 1977 served Sherman College of Straight Chiropractic as Academic Dean.
From 1978 to 1979 served ADIO Chiropractic College as a Teacher of Visceral anatomy, pathology, pediatrics
In 1978 created Irene Gold Associates, LLC. Where we delivered an educational program to prepare students and graduate chiropractors to pass national and state board examinations. Dr. Irene Gold is a Certified License Renewal speaker in California, Pennsylvania, New Hampshire, and South Carolina. She has taught numerous state Board review classes for those wishing to obtain state licensure. Irene Gold Associates is renowned for teaching National Board Review classes for all parts of the Chiropractic National Board.
In 2019, Dr. Gold Retired.
Throughout my Chiropractic career I have: • Taught patients about lifetime maintenance chiropractic care. • Spoken at numerous seminars in the United States as well as Europe and New Zealand mostly about Chiropractic history during my lifetime.
Chiropractic IS The Solution with Dr Jay Greenstein DC – Chiro Hustle Podcast 399
Oct 27, 2022
Dr. Jay is the founder and CEO of Kaizenovate, a technology company that builds custom mobile apps for chiropractic practices helping doctors improve outcomes and income. He is also the founder and CEO of the Kaizo Health Companies. The Kaizo Health companies are comprised of:
Kaizo Health is a multi-location chiropractic and rehabilitation practice.
KaizoX is a sports performance and personal training company.
And Kaizo Clinical Research Institute is a 501-c3 non-profit that runs clinical trials to identify best practices. The Institute is part of a large multi-year NIH study evaluating emerging Healthtech interventions for musculoskeletal conditions.
Dr. Jay is a task force member for the Future of Chiropractic Strategic Plan and is the current Chairman of the ChiroTech Consortium Workgroup. He is also the chairman of the Federation of International Chiropractic du Sport’s World Olympians Scholarship Program. He is the immediate past Chairman of the Clinical Compass.
Dr. Greenstein is a sought out international speaker and consultant, teaching evidence into practice, leadership, business management, and emerging technologies. Dr. Greenstein sits on multiple advisory boards in healthcare and technology.
Stay Laser Focused while Decompressing the Myths with Dr Mark Jagger DC – Chiro Hustle Podcast 398
Oct 24, 2022
Dr. Jagger is a leader in therapeutic technology development and a pioneer in its innovation. He holds the patent for the world’s first and only robotic laser-enhanced spinal decompression device, The Spine Specialist. He is CEO of Spine Advanced Medical Technologies and Spine Specialist Clinics, and the active clinical director of Spine Advanced Headquarters in Mississauga. He is the founder of Laser Enhanced Spinal Decompression and Laser Assisted Spinal Restoration protocols for the spine and Laser-Assisted Meniscal Decompression for knees.
He received his honors bachelors in Kinesiology and Health Science from York University in 1998 and his Doctor of Chiropractic from New York Chiropractic College in 2002. He has extensive experience in the realms of pain management and rehabilitation and has worked in these fields since 1993. His central philosophy is that you must innovate to stimulate progress since you cannot achieve new results by continuing with old methods. For this reason, Dr. Jagger devotes his professional career to devising new methods of treatment and designing new technologies to find solutions for those patients who have not had results with current traditional medical and alternative therapeutic interventions.
Keep Smiling & Learn How To Go From 0 to 1 Million with Dr Ben Lerner DC – Chiro Hustle Podcast 397
Oct 20, 2022
Dr. Ben Lerner is the COO of the publicly traded company IMAC Holdings.
Additionally, he is the President/CEO of the Ultimate Influence Group (UIG). UIG owns, manages, and has invested in multiple companies and start-ups in health, manufacturing, tech, finance, marketing, real estate, consulting, and coaching. He has written twenty books including two NY Times Best-Sellers, traveled to four Olympics as a U.S. Team doctor, and opened up over 150 chiropractic clinics.
Dr. Lerner has a Bachelor’s in Nutrition, a Master’s in I/O Psychology, is a Doctor of Chiropractic, and is completing his Doctorate in Business Administration.
Why are You Anything BUT Happy? with Johanna Godinez – Chiro Hustle Podcast 396
Oct 17, 2022
Considered by many to be their personal assistant for life, Johanna Godinez is a businesswoman with an MBA who has spent the last 10 years as a human success development coach. What exactly is that you may ask? As the Founder of B.A.Y. Lifestyle and Beyond Asana Yoga School, Johanna offers an innovative approach to habit development, personal/professional coaching, and lifestyle transformation; helping get clear and attract your definition of success into your life.
Having experienced the stress and time demands of a corporate job, Johanna set out to discover ways to cope with the reactions she was having due to the demands of her life.
“Money can’t buy happiness, but it is a tool that can give you access to people and services that you can employ to increase the overall joy you experience in your life.”
Through yoga, meditation, and an extensive study on patterns, mindset, and the way the mind operates, she was able to completely alter the direction of her life. To assist others in her field that were experiencing the same burned-out state, social pressures, professional demands, financial stresses, and overall imbalance in health and time, she has developed and systemized a way in which she can provide you with these tools as well.
According to Johanna, you can achieve your dreams by aligning your life with your inner values. To do that, she and her team developed her proprietary ELM – Evolutionary Life Mapping method with which she facilitates your self-discovery through inquiry and self-reflection. Based on what you uncover, a plan of action can be developed and intentionally directed action can be taken.
“The Evolutionary Life Mapping process serves to provide a clear direction on how to create a complete solution that is sure to elevate the state of your life.” Johanna and her team of affiliate coaches and contracted professionals provide the clarity, tools, and support needed to manifest the greatest version of your life!
Let Food Be Your Medicine with Maraya Brown CNM – Chiro Hustle Podcast 395
Oct 13, 2022
Maraya Brown is a Yale and Functional Medicine Trained CNM, MSN. She helps ambitious women feel turned on by their life, their lover, and themselves. She is a mom, wife, and CEO who left her Fortune 50 Corporate Career to serve women.
Maraya midwifes women through chapters of change in the areas of energy, hormones, libido, and confidence. She has a deep appreciation and respect for food as medicine and mindset matters. Her work online brings her 22 years of experience supporting women together in one place to co-create deep transformation, energy, and passion.
Maraya has managed the Women’s Health in Federally Funded clinics, as well as Functional Medicine private practices since 2007 and, has been a part of international health endeavors in Nicaragua, Ghana, and Haiti. Today, she works online as a women’s health and empowerment expert. She has caught hundreds of babies and now supports women around the world online.
She is the creator and CEO of the Women’s Vibrancy Code and Beyond The Red Tent and has owned a nutrition franchise since 2007.
She is a mom of three children 9 years old and younger, and a wife to an amazing man with heart.
Understand Personal Branding with Dorothéa Bozicolona-Volpe – Chiro Hustle Podcast 394
Oct 10, 2022
Dorothéa Bozicolona-Volpe was born in New York City to French and Italian parents. Her Father’s passing caused her family to move to Europe where she became somewhat of a nomad. She has lived in Italy, France, Germany, Japan, Sweden, The Netherlands, and the United Kingdom.
Dorothéa is a strategic digital marketing executive fluent in 4 languages and specializes in developing business through digital, influencer, and social media marketing for the world’s most memorable brands. Dorothéa teaches marketers and business leaders how to increase value and develop strong relationships between brands and fans.
There are 4 distinct areas of her business: • eCommerce: Deep understanding of taking Big Data to inform and implement UX, CRM, iOT, and AR/VR programs to assist in buyer decision making • Employer & Personal Branding: For c-suite executives, recruiters, legal and medical professionals, entrepreneurs, and celebrities • ESN (Enterprise Social Networking): Creating integrated customer & employee engagement for communities. • Marketing Strategist: Digital Transformation, Human Resources, Social Media, Digital, Influencer, Referral, Loyalty, and Content Marketing Strategy
Additionally, Dorothéa has appeared as a social media strategy subject matter expert on CBS and CNN.
Dorothéa is an avid skateboarder who tweets to relax. Follow Dorothea on Twitter & Instagram @socialespionage
Some of her clients include: EO Portland (Accelerator), BIZBASH/Connect Meetings, MPI-Meeting Planners International, Proof Of The Pudding, The Grammys, NFHS Network, InspireME Monte Carlo, Allergan, Drive for COPD, DeKalb Surgical Associates, NFHS Networks/PlayOn Sports, Variant Malibu, InterContinental Hotels Group, Ogilvy and Mather, Reader’s Digest, Qualcomm, Turner Network Television, IHRIM, Dealer Tire, Dent Wizard International, University of North Georgia, Laminar Flow, Baron Weather (Ashley Gann), Home Depot, Dealer Tire, SITE Canada, SITE Global, DeKalb Surgical Associates, University of Louisville, KY, State University of New York (NYIT), IBM (Watson / Weather Channel), Doggieville Montreal, Entrepreneurs’ Organization (EO), The Corcoran Group, Jobvite, DAFC (Development Authority Of Fulton County) BlogPaws/Petco, iCIMS, Randstad, Hire Profile, Gramarye Media, Eyemail, Ichter Davis, Manpower, AkzoNobel, Beaumont Products, Crowley Maritime/ Crowley American Transport, Concentra Urgent Care, Elizabeth Arden Spa, CP Kelco, Splunk, Lenovo, Salesforce, Centers For Disease Control, COPD Foundation, Dolby Labs, IBM, Greenberg Traurig, Hall Booth Smith, PC, L’Oreal, Tory Burch, BCD Group, Entrepreneurs’ Organization, GDS International CIO/CMO Summits, CMO Club, Young President’s Organization, World50, BlogHer/SheKnows Media, Mint, Emirates Airlines, AlphaBoost (Vaynermedia), Cisco, Ceridian, Keller Williams, Capital One Bank, Auto Nation, ING, Ron Clark Academy, Goldman Sachs, Stonewall Creek Vineyards, AJC International, Bodyology Wear, JES Holdings, Purina, Toscan Atelier, Waffle House, Assurant Solutions, American Music Awards, Oprah Winfrey Network, Clarins, Park ‘n Fly, Ortec, Boy Scouts of America, Mashable, Ryan Seacrest, Ryan Seacrest Productions, Chrysler, The Weather Channel (IBM), Tumblr, Mercer, AT&T, American Marketing Association, Relevant Ventures, Coca-Cola and Powerade.
Virtual Summits and Growth in Chiropractic with Dr Mark T Wade DC – Chiro Hustle Podcast 393
Oct 06, 2022
The top-rated Virtual Summit Podcast is the visionary behind the evolution of summits. From Brick-and-mortar business to online empire Dr. Mark has created six, seven, and multi–seven–figure companies using virtual summits. He’s the creator of the One-Day Summit, Interview With Impact, Summit Scripts, and the Summit Story Arc and has consulted with some of the world’s top brands, businesses, and entrepreneurs.
The Business of Chiropractic with Dr Keppen Laszlo DC – Chiro Hustle Podcast 392
Oct 03, 2022
Dr. Keppen Laszlo is the Founder and Executive Director of one of the largest groups of wellness centers in the state of Colorado, Discover Health and Wellness. He developed the non-profit organization, The Elevate Foundation, which is dedicated to the education of health and wellness across the United States.
Dr. Laszlo is the best-selling author of the book Elevate – The Ultimate Life Success Formula and a contributor to the NY Times best-selling book, Body by God and One Minute Wellness. He has been a featured speaker at Barnes and Noble and a frequent guest on NBC’s Colorado and Company.
Dr. Laszlo is an award-winning presenter and has shared the stage with the likes of: Mark Randall, Mike Koenigs, Bill Phillips, and John Assaraf. And although he has given the message of Elevate all over the country, he still has the duty of cleaning up the coughed-up cat hairballs at home.
He resides in Broomfield and loves spending his time with his beautiful wife, their two fabulous boys, and is on purpose to inspire greatness through courage, potential, and fulfillment.
Give to the Future of Chiropractic with Dr Gilles LaMarche DC – Chiro Hustle Podcast 391
Sep 28, 2022
Dr. Gilles LaMarche is a chiropractor, educator, passionate healer, accomplished author, professional speaker, and inspiring certified personal development/executive coach. Dr. LaMarche found his calling as a healer when at the age of twelve he was taken to a chiropractor after years spent as an “unwell” child. His only expectation was that a chiropractor might help him resume regular activities without pain; little did he know that one meeting would change the course of his life. His high-volume principled practice was home to more than 750,000 office visits over 25 years. He currently serves as Vice President of University Advancement and Enrollment at Life University, in Marietta, GA.
He has studied the philosophy of success, a hobby that has supported his vision to share the message of health and personal responsibility for over 40 years. He is the author of 17 books and numerous articles focused on health and healing; The ART of Being Healthy series has been read by hundreds of thousands with contributing authors from multiple continents. In addition to his roles as Vice President of University Advancement and Enrollment at Life University, The Australian Spinal Research Foundation Research Review Panel, and appointments to numerous committees and boards in Cobb County, his current projects include the book You were born to Thrive.
Gilles has learned to balance his life, enjoying a successful professional career and a wonderful personal life. His personal philosophy encompasses mind, body, and spirit. He believes in the great importance of commitment and responsibility to the world in which we live. He is a husband, a doctor, a teacher, a friend, and a proud Dad to three terrific adults, and “Papa” to three beautiful girls, and two “little men”. His mission is to help all those he meets achieve their potential. Gilles is a little man with a big heart and an open spirit. He has chosen to live his life from a position of “Loving Service – My First Technique”, a way of life he learned from his mentor Dr. James W. Parker.
Business in Chiropractic makes the Philosophy Better with David Meltzer – Chiro Hustle Podcast 390
Sep 25, 2022
David Meltzer is the Co-Founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. David is also a three-time international best-selling author, a Top 100 Business Coach, and host of the top entrepreneur podcast, The Playbook.
David is the Executive Producer of the Bloomberg and Apple TV series 2 Minute Drill and Office Hours. He is also the executive producer of Entrepreneur’s #1 digital business show, Elevator Pitch. David is featured in many books, movies, and TV shows such as World’s Greatest Motivators, Think and Grow Rich: The Legacy, and Beyond the Secret, airing on Netflix. Additionally, he has been recognized by Variety Magazine as their Sports Humanitarian of the Year and awarded the Ellis Island Medal of Honor.
His life’s mission is to empower OVER 1 BILLION people to be happy! This simple yet powerful mission has led him on an incredible journey to provide one thing…VALUE. In all his content, and communication that’s exactly what you’ll receive. For the past 20 years, David has been providing free weekly training to empower others to be happy.
Make Chiropractic Professional with Dr Alan Sokoloff DC – Chiro Hustle Podcast 389
Sep 22, 2022
Dr. Alan K. Sokoloff, or “Dr. Sok”, as his patients refer to him, is the owner/clinic director of the Yalich Clinic Performance and Rehabilitation in Glen Burnie, MD, where he has practiced for over 35 years. Dr. Sok is the 2 term past president of the Professional Football Chiropractic Association. Dr. Sok is the past 2 term president of the Maryland Chiropractic Association. Dr. Sok was selected as Maryland’s Chiropractor of the Year 2001-2 and the American Chiropractic Board of Sports Physician’s Sports Chiropractor of the Year 2006. He holds a post-graduate degree as a Diplomat of the American Chiropractic Board of Sports Physicians from the American Chiropractic Association. He continues to be the team chiropractor for 2-time Super Bowl Champion Baltimore Ravens of the NFL since 1999. He is the team chiropractor for the Baltimore Orioles and has been the Bowie Baysox (Baltimore Orioles AA team Major League Baseball) since 2009. Dr. Sok has been a member of the University of Maryland Sports Medicine Team since 1991, working with the UMBC Retrievers and Maryland Terps. The below stuff is optional… He served a residency at the United States Olympic Training Center, in the summer of 1997 and was selected to the medical team for the United States at the 1998 Goodwill Games. Dr. Sok was appointed to the USA Olympic Medical Team for the 1999 Pan Am Games in Winnipeg, Canada. He is a “motivational wellness/injury prevention consultant” for many companies and municipalities, presenting nationally and internationally. He is also the coordinator for the Anne Arundel County Youth Coaches’ Certification and Educational Clinics. For over 10 years, Dr. Sok hosted a weekly health, interactive radio program in Baltimore called “Talkin’ Back” on AM-680 WCBM. He has also written and helped produce a series of award-winning Injury Prevention Videos for the Library Video Network. He completed his first in a series of concussion prevention DVDs, Tackling Concussion Head On, starring NFL, college, and high school guests.
The Cranium & Above Atlas Subluxation in Chiropractic w Dr Marty Rosen DC – Chiro Hustle Podcast 388
Sep 19, 2022
Martin G. Rosen, DC, is a 1981 summa cum laude graduate of Life Chiropractic College. He lives and practices with his wife Nancy Watson, D.C in Wellesley, Massachusetts. He has two daughters, Erin Rosen, DC and Emily Rosen.
Dr. Rosen taught his first chiropractic seminar in 1979 and has been teaching SOT® Chiropractic, Pediatrics, Cranial Adjusting, Chiropractic Philosophy, and Practice Management nationally and internationally ever since.
He is the past president of SORSI Research Committee, SOTO-USA and was a lead instructor for the ICPA for 15 years. For over 40 years, he has been at the forefront of chiropractic pediatric and specifically pediatric craniopathy. He has written multiple books and research studies as well as run a successful family chiropractic practice. With his wife Dr. Nancy Watson they have recently opened the Peak Potential Institute which offers online and hands-on programs to the chiropractic profession to improve their technical excellence.
Dr. Rosen has dedicated his life and inspired thousands of others in the pursuit of excellence in the application in the art and science of chiropractic. To view his educational tools for chiropractors, visit: www.PeakPotentialProgram .com. For his office website and general chiropractic information visit: www.wellesleychiro .com. To contact him by email, write to: drmartinrosen[at]gmail.com
Learn How to Make More Money with Social media with Sabah Ali – Chiro Hustle Podcast 387
Sep 15, 2022
(@TheSabahAli) is an entrepreneur, Business Coach, 2 Time TEDx Speaker, #1 Best Selling Author, and on a mission to Create Unforgettable Lives.
Known for her branding work, she has assisted hundreds of passionate CEOs clarify their brand message, marketing strategy, and sales process to create an unforgettable brand that sells online organically; with clients based worldwide she has helped generate in total of over $1 million+ revenue for her clients. Her work has been featured on Forbes, NBC, ABC, CBS, and FOX News. In addition, she has been invited to be a speaker twice for TEDx.
You’re Only as Healthy as Your Spine with Dr. Evan Giles DC – Chiro Hustle Podcast 386
Sep 12, 2022
Dr. Giles is a graduate of Life University not far from where he grew up in Atlanta, GA. Before earning his Doctor of Chiropractic, Dr. Giles earned his BS in Film and Video from Georgia State University. In the years following school, Dr. Giles worked in a variety of positions before starting a personal training business. It was during his years as a personal trainer that he decided he wanted to help more people. In order to do this, he understood that he would require more advanced knowledge and skills, thus starting his journey to becoming a Doctor of Chiropractic.
Dr. Giles seeks to help patients feel comfortable and confident in their bodies because he believes that this is the foundation for contentment and happiness in life. When Dr. Giles isn’t helping patients he’s usually in the gym, on a trail, or camping by a fire with his fiancé and dog.
Are you the Doctor, Doctor? in Chiropractic with Dr Christian Nelson DC – Chiro Hustle Podcast 385
Sep 08, 2022
Dr. Nelson’s life was changed at the age of 15 by an adjustment after living in excruciating low back and neck pain for 6 years. After his second adjustment, he decided to become a chiropractor and has dedicated his life to becoming an exceptional clinician. His clinical passions revolve around neuroscience, restoring the ideal brain-body connection, and helping to empower his patients in as many areas of life as he can. As an entrepreneur, his mission is to guide as many chiropractors to have rewarding careers as possible and to double their starting salaries. He and his wife, Mary Katherine, have three boys and live right on the Fort Worth/Keller border in North Texas. Dr. Nelson practices jiujitsu (he holds his blue belt under Roberto Kaelin and Carlos Machado) and enjoys carpentry projects in his spare time.
A Chiropractic Mammapreneur in the Turks/Caicos w Dr Lise Cloutier DC – Chiro Hustle Podcast 384
Sep 05, 2022
• Founder and owner of Courtyard Chiropractic and Wellness in TCI • Graduated from CMCC- Class of 1995 (Toronto, Canada) • 1996 Graduate of ICPA (Pediatric Chiropractic) Life University (Atlanta Georgia, USA) • Established a highly successful subluxation, family, wellness-based practice in Ottawa Canada for 16 years • Chiropractic health assistant teacher/trainer and 1 on 1 Doctor mentor coach for 10 years with Chiropractic Masters (formerly Gorilla Chiropractic Coaching) • Co-author of 2 books: Pearls of Wisdom with Dr. Liz Anderson-Peacock and Health Secrets Revealed. • Professional speaker at various conferences such as Waiting list practice, Parker seminars, Pure and Powerful, Chiropractic Masters • Participated in the 1998 Panama Chiro Mission • Platinum client with Waiting List practice from 1998-2002. • Organized and led Chiropractic missions in the Dominican Republic from 2006-2008. • Several Television and Radio appearances such as Experts on call to discuss various health & Wellness topics with the Ottawa community • Relocated and started a new chiro practice in Turks & Caicos in 2011 • Creator of Mind Body Beautiful- Women’s health, Online program launching in 2021.
Life Purpose Statement
My objective is to inspire, educate and empower as many individuals as possible to help them express and maximize their fullest health potential naturally, with safe, effective chiropractic care, sound nutritional advice and supplementation, stress reduction management strategies, and work/home postural exercises and tips. Also available for speaking engagements with 25 years of professional and clinical experience.
Working for The Bright Future of Chiropractic with Dr Joseph Awender DC – Chiro Hustle Podcast 383
Sep 01, 2022
A California native with deep roots in the Chiropractic profession, Dr. Awender is a second-generation chiropractor with over 15 family members practicing chiropractic throughout North America. His family has been serving the San Francisco Bay Area since 1961 and Dr. Awender has been involved locally and globally in the profession. He has served on mission trips to El Salvador, Panama, Venezuela, Mexico, and South Africa.
Served as Chairman of the Finance Committee for Life Chiropractic College-West and eventually Chairman of the Board. While working with the CEO, executive team, and Board of Regents, the leadership increased student enrollment from 275 to over 600 within four years. The financial budget increased from $9 million to over $21 million and a new state-of-the-art chiropractic health center was developed while increasing revenue twofold. All are accomplished with collaborative strategic planning.
With grandparents that emigrated from Mexico (maternal) and Germany (paternal), Dr. Awender recognized the limited resources for immigrants to obtain chiropractic care and has made it his mission to serve all walks of life with a heart for the underserved.
The Time has NEVER Been Better to be a Chiropractor w Dr Lauren Pepper DC – Chiro Hustle Podcast 382
Aug 29, 2022
I am a big believer that life has a way of pushing you in the direction you are meant to move. Sometimes this happens gently and other times we are dramatically pushed. In my case, I think I was literally pushed into becoming a Chiropractor.
When I was sixteen years old, I broke my femur (thigh) bone when I slipped and fell twenty feet and landed like a sack of cement on the hard ground. After spending 100 days in the hospital healing from this incident, I was finally released from care with a completely healed leg and an eager desire to get on with my life as an active teenager.
Unfortunately, I started to have other health issues that I had never experienced before in my young life including debilitating menstrual cramps each month, headaches, and constant low back pain. The doctors were perplexed and couldn’t offer me or my parents any real answers except to prescribe medications to dull the symptoms and further testing… all to no avail.
Even as a young girl, I was never comfortable with these limited choices but too uninformed to know what else to do. Six months later, while visiting my grandparents in Florida, they suggested I visit their Chiropractor to address my low back pain. I had never heard of such a doctor before but was open to finding some help for my constant discomfort.
This is when my life changed dramatically… I didn’t realize it yet but looking back this was all part of my being “pushed” in a certain direction. Not only did this wonderful Chiropractor begin to resolve my low back pain and headaches but he also educated me on the relationship between my “female issues” and the nerve supply associated with my reproductive organs. He concluded that my dramatic fall caused enough jolting to the delicate balance between my spinal alignment and my nerves… basically causing the communication between my brain and body to malfunction.
He began educating me on the design of the human body, showing me intricate nerve supply diagrams that peaked my understanding. It all began to make crystal clear sense to me that the cause of many health problems can begin in the spine and lead to symptoms throughout the body. Rather than merely treating the pain, he designed a thorough plan of action to deal with the cause of my unresolved issues. He then suggested I find a Chiropractor back home to continue treatment. After three months of regular chiropractic care, ALL of my pain and suffering was resolved naturally without medication or surgery and never returned again.
Over time I noticed other changes so profound that I decided I had to become one of these special doctors! My energy improved, I had greater focus and mental clarity, I rarely got sick, I felt physically balanced and stronger, and I began to really understand the importance of spinal care for more than just back pain.
So, in 1997, after receiving my undergraduate degree in Exercise Physiology, I returned to school for another four years and became a Chiropractor. What a great decision! It is a blessing to wake up each day and know I get to help people resolve their health issues naturally. I will be forever grateful for my unfortunate accident, the fractured femur, and to the Chiropractor (and my grandparents) for changing my life in such a profound way.
To date, my greatest accomplishment is motherhood. I am a blessed mother of two healthy children that teach me more about life every day than anyone. Yet over the years, I have trained with some of the top professionals in the fields of health and human potential including Dr. Deepak Chopra, Tony Robbins, and Dr. John Gray.
My passion for chiropractic has opened the backstage doors to treat many professional entertainers over the years including Kenny Loggins, Earth, Wind and Fire, Al Jarreau, The Gypsy Kings, Aerosmith, Prince, Sara McLachlan, and Cirque Du Soleil performers.
I love helping to inspire people to become more empowered with their health care and have been invited to speak to many groups over all these years including Marriott Headquarters, Freddie Mac Foundation, Booz, Allen and Hamilton, Jewish Community Center, Fannie Mae, BECO North and South, and countless women’s groups and schools.
I hope that you feel inspired to learn more about how your body can be in balance: Body, Mind, and Spirit through the benefits of holistic chiropractic care. I look forward to helping you soon.
The Wild Doc in Chiropractic with Dr Dale Brown DC – Chiro Hustle Podcast 381
Aug 24, 2022
Dr. Dale has been serving his community as a chiropractor for 11 years, he is a holistic health coach/advocate and he’s very passionate about healing our bodies in an innate manner. He also loves truth and exposing the deception that is sweeping our nation in the form of medicine.
How Education & Utilization of Chiropractic Works with Dr Cory Frogley DC – Chiro Hustle Podcast 380
Aug 22, 2022
Dr. Cory Frogley is a 2nd generation Chiropractor, and CEO of BlueIQ, a software company that helps doctors ignite their practice growth through data automation. Dr. Frogley is an author, speaker, and high-performance coach that has been featured for his innovative approach to health & wellness, and his unique business models that are changing the game for how to run a profitable practice.
He was born into a family full of chiropractors who have helped millions throughout history get relief from pain. His father was David Palmer’s Executive Vice President.
Expand Your Knowledge & Skillset as a Chiropreneur w Robert Delgado #2 – Chiro Hustle Podcast 379
Aug 18, 2022
Dr. Robert Delgado has been Practicing since 2006 and lives in Cape Town, South Africa.
After creating his own multiple 6-figure online course business he launched The Chiropractic Freedom Project – A team of experts that help Chiropractors brainstorm, create and launch their own online course or coaching business. His mission is to help expand the impact of Chiropractic by sharing our unique message to the masses.
How Homeopathy and Chiropractic Meet with Robert Scott Bell – Chiro Hustle Podcast 378
Aug 15, 2022
In broadcast media since 1999, Robert Scott Bell, D.A. Hom. (American Academy of Clinical Homeopathy 1994) served on the board of the American Association of Homeopathic Pharmacists (1999-2001), currently serving on the Board for Trinity School of Natural Health and United Precious Metals Association. Robert Scott Bell is a homeopathic practitioner, an author, and an expert in silver and copper therapeutics.
As a keynote speaker, lecturer and educator, he shares his expertise and practical experience with a broad range of audiences from Health Care and Wellness Professional forums, to Natural Industry trade and consumer shows, addressing those who are seeking the depth of his knowledge, education and key insights from his years of holistic practice, supporting effective natural health and healing choices. Robert reversed numerous chronic diseases nearly 30 years ago via homeopathy, herbal medicine, organic whole foods, minerals, essential fats, and the transformational power of belief in the Divine Spirit.
Robert is the father of 2 vaccine-free children, Elijah (22) and Ariana (16), with his wife Nancy. RSB co-authored Unlock the Power To Heal with Ty Bollinger. He hosts the popular Robert Scott Bell Radio Show six days a week, where he discusses everyday health issues from the perspective of alternative and holistic health care. He travels and lectures to bring the power to heal back where it belongs, with each and every one of you!
The Nutritional Standard in Chiropractic with Doug Grant – Chiro Hustle Podcast 377
Aug 11, 2022
Douglas Grant, BS, ACSM, Nutritionist, and Formulator/Founder of Optimal Health Systems
Douglas was the first nutritionist hired by an NBA team. He analyzed cellular reasons for high performance through bloodwork and provided customized nutrients to improve each athlete’s cellular health, which helped lead to 7 World Championships. His current clients include 1,000s of doctors, professional athletes, and CEOs like Russell Brunson, David Meltzer, and Leading E-Commerce Coaches Jared and Alison Prince.
With his company, Optimal Health Systems, Douglas teaches clinics to be more holistic by including nutrition and exercise with therapeutic whole food supplements. His expertise is in bloodwork systems for health professionals to customize nutrients for patients’ unique cellular needs. OHS specializes in easy-to-implement systems to increase patients’ health faster and clinics’ residual net income.
Let There Be LIGHT in Chiropractic with Dr Phil Harrington DC – Chiro Hustle Podcast 376
Aug 08, 2022
Phil Harrington, DC, CMLSO, FASMLS is a 1987 graduate of Iowa State University with a BS in Physics. He graduated from Palmer College of Chiropractic in 1996; and practiced in Iowa for ten years, using various therapeutic lasers. Dr. Phil’s passion for Class 4 therapeutic laser has led him to become a sought-after national and international lecturer on photobiomodulation science, physiology, safety, and clinical applications. Dr. Harrington currently serves as Medical Director, Clinical Manager, and Laser Safety Officer for Summus Medical Laser. Dr. Harrington lives in Scottsdale, Arizona with his wife Tami and enjoys reading, bicycling, and visiting his two daughters.
Understand the Inside Track of Healthcare with Dr Peter McCullough MD MPH – Chiro Hustle Podcast 375
Aug 04, 2022
Dr. McCullough is an internist, cardiologist, and epidemiologist managing the cardiovascular complications of both the viral infection and the injuries developing after the COVID-19 vaccine in Dallas TX, USA. Since the outset of the pandemic, Dr. McCullough has been a leader in the medical response to the COVID-19 disaster and has published “Pathophysiological Basis and Rationale for Early Outpatient Treatment of SARS-CoV-2 (COVID-19) Infection” the first synthesis of sequenced multidrug treatment of ambulatory patients infected with SARS-CoV-2 in the American Journal of Medicine and subsequently updated in Reviews in Cardiovascular Medicine. He has 56 peer-reviewed publications on the infection and has commented extensively on the medical response to the COVID-19 crisis in TheHill, America Out Loud, and on FOX NEWS Channel.
On November 19, 2020, Dr. McCullough testified in the US Senate Committee on Homeland Security and Governmental Affairs, in 2021-2022 the Texas Senate Committee on Health and Human Services, Colorado General Assembly, New Hampshire Senate, Pennsylvania Senate, and South Carolina Senate concerning many aspects of the pandemic response. On January 24, 2022, Dr. McCullough co-moderated and testified in the US Senate Panel “COVID-19: A Second Opinion” chaired by Senator Ron Johnson. Dr. McCullough has reviewed thousands of reports, participated in scientific congresses, group discussions, press releases, and has been considered among the world’s experts on COVID-19.
Unity without Uniformity in Chiropractic with Michael Coates – Chiro Hustle Podcast 374
Aug 01, 2022
Michael L. Coates is president and founder of PIMadeEasy.com, a national do-it-yourself educational online portal for providers accepting personal injury patients on lien, and Medical Lien Recovery, a full-service lien negotiations firm that has helped hundreds of California medical services providers win far higher resolutions against attorneys in thousands of patient cases. He also has developed many of the innovative tools that are helping providers do business better in PI, including best-in-class medical lien agreements considered the strongest in the industry at protecting providers’ rights.
Michael is a California-licensed attorney and a highly experienced national authority in medical and personal injury lien law and a pioneer and recognized innovator in the emerging field of medical lien recovery. He has more than 30 years of experience in personal injury litigation, medical lien law, contract development and negotiations, dispute resolution and risk management, and business management and operational efficiency.
A coach, instructor, and mentor, Michael has presented at several leading professional association conferences and webinars, including those presented by the California Chiropractic Association, which named him its 2020 Professional Affiliate of the Year; ChiroHealthUSA; and the Foundation for Chiropractic Progress (F4CP). He also serves on several ChiroCongress subcommittees supporting its national five-year chiropractic industry strategic plan. His work in the lien area has been published by several association publications, as well as by Chiropractic Economics.
How the Sick Care Model Affects Chiropractic with Dr Lauren Kolowski DC – Chiro Hustle Podcast 373
Jul 28, 2022
Dr. Lauren Kolowski is a chiropractor and nutritionist in Loveland, Colorado and is a member of the International Chiropractors Association, the Weston A. Price Foundation, and the Colorado Chiropractic Association.
Dr. Lauren was one of the first doctors across the nation to attain Master Clinician status in Nutrition Response Testing. Dr. Kolowski was inspired to do what she does today due to her own health journey and now sees it as her mission to help others enhance their health naturally.
Dr. Lauren is also an accomplished public speaker, inspiring her audience through the stories of her personal health challenges and successes.
Dr. Lauren graduated from the University of Nebraska at Lincoln before completing her doctorate from the Palmer College of Chiropractic in 2010.
Dr. Lauren enjoys spending time with Dr. David and their two children, relaxing with a cup of coffee and a purring cat in front of a fire, and gardening.
Stories from a 4th Generation Chiropractor with Dr Jeffrey Slocum DC – Chiro Hustle Podcast 372
Jul 25, 2022
Dr. Slocum is a 1993 graduate of Logan College in St. Louis Missouri and has been in private practice full time for 25 years. He is a fourth-generation chiropractor and the 11th member of his family to practice chiropractic. Dr. Slocum is the founder of the Chiropractic Vitality Centers of Maine and owner of Slocum Chiropractic “A Creating Wellness Center” in Brunswick, Maine, Richmond Family Chiropractic in Richmond, Maine, Innate Family Chiropractic in So. Portland, Maine, and Bangor Family Chiropractic in Bangor, Maine.
Dr. Jeffrey Slocum is a co-creator of Learning Curves and The Legion of Chiropractic and hosts an annual seminar in Mexico called Purposeful Connections. Dr. Slocum is the developer of a highly successful personal and professional training company called Advanced Leadership Solutions. Together he and his partners provide the most dynamic leadership development programs in the Chiropractic profession. Dr. Slocum lectures nationally and internationally to chiropractors encouraging them to spread awareness of chiropractic in their communities.
Dr. Jeff as he is known has been featured as the keynote speaker for the Maine Municipal Association. He was named one of the most influential chiropractors under 40 by chiropractic lifestyles magazine in 2008, was featured as the On Purpose Chiropractor of the Month in July 2008, and was awarded the 2004 Chiropractor of the year for the Masters’ Circle. He has spoken to the Student WCA, The American Chiropractor conference in Panama, New Beginnings, Bath Iron Works a division of General Dynamics Corp., and many other groups and organizations including State Boards of Education. Dr. Slocum is regularly heard on Brican’s Path To Excellence, LCFE monthly broadcasts and newsletters, and The American Chiropractor.
Profits are in Polarization in Chiropractic with Dr Isaac Jones DC – Chiro Hustle Podcast 371
Jul 21, 2022
Dr. Isaac H. Jones has been a concierge high-performance physician to leading entrepreneurs and executives around the world since 2009. He’s on purpose to transform healthcare globally with a vision of impacting 1 billion lives by 2040. He has a passion for high-performance healthcare, brain science, and longevity. Coined, “The Doctor of the Future” by Jeff Arnold (Billionaire and founder of WebMD), Dr. Jones pioneered the virtual practice in 2008 and since has coached and trained thousands of doctors across North America and now the world on building successful virtual practices. He’s the founder of the doctors’ training company HealthExpertsAlliance.com and co-founder of Elevays.com with his wife Erica, a website for busy successful families.
He lives in Atlanta Georgia with his wife and 4 children, Isaac II, Justus, Paxton, and Eliana.
From Farmer to Chiropractor with Dr Jeremy Rodrock DC – Chiro Hustle Podcast 370
Jul 18, 2022
Jeremy Rodrock, D.C., was born in Leoti, Kansas, and grew up on a wheat farm. He learned the meaning of hard work and taking pride in your work. Playing every sport he could from a young age through high school, Dr. Rodrock decided to enter a career of true health and wellness.
He graduated from Cleveland Chiropractic College-KC in 2000. After Chiropractic College he began practice in Baldwin City Kansas in January of 2001. He practices with passion, total commitment, and hard work. Dr. Rodrock helps 1000s of patients every year live to their fullest potential. Dr. Rodrock is married to a chiropractor, Dr. Amelia Rodrock and between them, they have 4 children Myah, Dorreyn, Lillie, and Amelia Joy.
Dr. Jeremy Rodrock became a chiropractor to help families live the most optimal life possible. His mission is to help as many people as he can during his lifetime!
How ChiroHealth USA supports Chiropractic with Kristi Hudson – Chiro Hustle Podcast 369
Jul 14, 2022
Kristi Hudson is the VP of Business Relations at ChiroHealthUSA and the Administrator of the Foxworth Family Chiropractic Scholarship. She serves on the boards for ChiroCongress Cares and the Chiropractic Strategic Plan. Since 2010 she has helped to educate DCs and CAs in the areas of billing, coding, and compliance as part of her weekly webinar series (one of the largest in the chiropractic profession), speaking at state and national events around the country, and through hundreds of published articles.
Leaders Tell the Chiropractic Story with Dr Ron Oberstein DC – Chiro Hustle Podcast 368
Jul 11, 2022
In August 2017, Dr. Ron Oberstein was named the third president of Life Chiropractic College West. Dr. Oberstein brings extensive experience and vision to the Life West community. He has rejuvenated the connection within the campus to the principles of Lasting Purpose; Giving, Doing, Loving, and Serving from our own abundance.
Dr. Oberstein’s focus on developing chiropractors who are truly prepared for success in practice puts the clinical experience at the heart of Life West’s educational experience. His leadership honors the strong philosophical legacy of Life West while creating a cultural shift to bring Life West grads to the forefront of chiropractic education, leadership, and cultural authority.
Dr. Oberstein graduated from Life Chiropractic College (now Life University) in 1981 and went on to own private practices in both Boston and San Diego with a total of 37 years of hands-on practice and a focus on family wellness care.
Prior to becoming the president, Dr. Oberstein was a member of the Life Chiropractic College West Board of Regents from 1991 to 2016, including two years as the Chairman of the Board. He has been a member of the Association of Governing Boards of Universities and Colleges since 1991.
Dr. Oberstein serves as Chair of the Board of the Association of Chiropractic Colleges. He is the past Vice President of the International Chiropractors Association and was named a Distinguished Fellow of the International Chiropractic Association in 1996. He is significantly involved in many facets of engagement and professional development in the chiropractic community as well as state affairs.
As an active member of the chiropractic community, Dr. Oberstein has served in instructional and leadership roles in numerous organizations. He has taught chiropractic technique, philosophy, and principles in multiple chiropractic colleges and throughout the world. Dr. Oberstein strongly conveys chiropractic vitalism with a deep understanding of the salutogenic health model and its incredible value for patient care.
Dr. Oberstein has been a faculty member for CE at Life Chiropractic College West, Life University, and Palmer College of Chiropractic.
Dr. Oberstein and his wife, Dr. Mary Oberstein, have practiced together since 1986, serving multitudes of patients and mentoring new graduates. They travel the world spreading the chiropractic message, and started a non-profit organization delivering chiropractic care globally to children and adults in need with a focus in Tijuana, Mexico. Drs. Ron and Mary Oberstein have three daughters, Drs. Lauren, Morgan, and Sydney, all of whom are chiropractors.
Find Out What Dr Mo Knows About Chiropractic with Dr Monique Andrews DC – Chiro Hustle Podcast 367
Jul 07, 2022
Dr. Monique Andrews is a chiropractor, neuroscientist, and international award-winning speaker who has been teaching about the brain and the mind-body continuum for 20 years.
Prior to becoming a chiropractor, Dr. Mo was a research scientist, who published peer-reviewed papers in the fields of Psychoneuroimmunology and the Neurobiology of Stress and Reward.
Now as Co-Founder of The PRANA Foundation she integrates western neuroscience with eastern spiritual practices to serve as a mentor and facilitate transformative retreats, meditation, and breath workshops all over the world. Few people possess the expertise, presence, and wisdom to make a meaningful impact on humanity. Dr. Mo is a rare gift.
How to Tell the Truth About Chiropractic with Dr Susan Mitchell DC – Chiro Hustle Podcast 366
Jul 04, 2022
Dr Susan Mitchell D.C. has been serving her community and the Chiropractic profession for over 25 years. She has two strong passions. In practice, her passion is helping parents raise both physically and emotionally healthy kids in spite of our current model. Outside of practice, she is passionate about coaching other Chiropractors to their next level through her coaching business, Creating YOU 2.0.
She has coached countless doctors to their highest potential both in their professional and personal lives. She helps doctors find what is holding them back and create their next best version of themselves. This helping them not only be much more successful in business but also in their parenting and personal relationships.
Her mantra is Your Happiness Is Not Only Your Choice, But Your Responsibility.
Her goal is to simply help other doctors become happier and more successful so together, they may create exponential impact around the globe.
Happy Healthy Thriving Children w/Chiropractic – Tracy Francis-Nguyen DC – ChiroHustlePodcast 365
Jun 30, 2022
Originally from upstate NY, Dr. Tracy comes from a background in sports including professional dancing and rugby. The demands of both sports led to her needing regular chiropractic care from her aunt. As a pre-med major in college, she decided that the best way for her to serve her community was to help people to live their best life in the most natural way with the help of chiropractic.
Dr. Tracy graduated from Palmer College of Chiropractic Davenport and became certified by the National Board of Chiropractic examiners in 2006. Since graduating she has been a part of ACA, WCA, ICPA, and Palmer Chiropractic Rugby Alumni Association. She is Webster certified and is also working towards ICPA pediatric and prenatal certifications.
While at Palmer, she started the first women’s rugby team. Since then she has been named the DDPAT 2019 alumnus of the year and is a member of the All decades team (2000-2010).
Find Out HOW Diabetes Can be Reversed with Dr C J Benkert – Chiro Hustle Podcast 364
Jun 27, 2022
Dr. CJ Benkert has been in private practice for over 28 years and is the Clinic Director of PuraVida Wellness. Her personalized, custom programs include coaching, support, and guidance in holistic weight loss and health transformations utilizing diet, nutrition, intermittent fasting, diet variation, ketosis, and detoxification.
Seven years ago, Dr. CJ found herself at a crossroads in life. She was struggling with weight loss resistance, hormonal imbalances, sugar addiction, depression, joint pain, and had lost her zest for life. This led her to embark on a self-discovery journey and utilizing everything she had been taught over the years, she created the “PuraVida Transformation System”.
Using this system, she was finally able to get her own health back and although originally trained as a Doctor of Chiropractic, because of her transformation, she decided to devote 100% of her time and energy to helping others experience the same life transformation that she had experienced. In the last eight years over 3,000 people have gone through the “PuraVida Transformation System” with incredible life-changing results. Read & discover all about her program in her new book, The Diabetic Weight Loss Solution. Being released on 2-22-2022, It is not just about Diabetes…it is about health, hormones, weight loss resistance, and lowering your metabolic age so you can feel young and healthy again!
The Author, Speaker, and Chiropractor – Dr David Scheiner DC – Chiro Hustle Podcast 363
Jun 23, 2022
Dr. David Scheiner is a Spiritual Intuitive Guide, Meditation Teacher, GrowthShop leader, Author, Chiropractor, Transformational Life Coach, and Speaker, sharing tried and true ancient heart-based methods to enlighten you and the world.
Born in New York, he was exposed to spiritual practices by age 8. By his early teens, he had experienced many weekend retreat workshops facilitated by leading spiritual authorities. He also made numerous excursions and adventures to remote lands in Mexico and Spain, learning from great spiritual masters who led him deeper into silence, into his heart, and healing. David found great success from 1996 – 2012 in the world of hands-on healing and speaking, as the founder of 4 holistic health and wellness centers and corporate-based wellness programs.
Despite living out what he always viewed as the “American dream,” David found himself hitting unexpected bumps-in-the-road both personally and professionally, feeling anxious, unfulfilled, and wanting more. Frightened of what might happen to him if he continued down that path, David sold his businesses and walked away from everything he had worked so tirelessly to build.
David has traveled extensively to study with great teachers while living in lengthy periods of contemplation and silence. He took a deep dive into meditation retreats and began the work of fully understanding and healing himself so he could in turn fully understand and heal others. He has studied with experts like Alan Cohen, Deepak Chopra, Eckhart Tolle, Richard Bach, Marianne Williamson, Wayne Dyer, Tony Robbins, Werner Ehrhardt, and other spiritual masters of our time.
In the last 25 years, David has created a devoted community made up of corporate employees, university students, and private coaching clients, and has taught meditation to well over 25,000 people. His books are spread over the entire globe and are helping people heal while rediscovering the life they were meant to live.
David is a lifelong student, he obtained his BA in Sociology, his Doctor of Chiropractic degree, has completed a year-long certification in Neuro-Linguistic Programming, is certified in Transformational Coaching, is a Spiritual Intuitive, and has devoted his life to the study and practice of Personal Growth and Human Transformation. He synthesizes his diverse sources of knowledge and personal experience into his own extremely effective Coaching platform and unique messages of spiritual guidance.
David has had the honor of sharing his GrowthShop wellness, spiritual and transformational messages with IBM, GE, The Home Depot, Delta Airlines, Colgate Palmolive, The Weather Channel, BYLR, Arizona State U, Cal Poly SLO, Eastern Washington U, Washington State U, Seattle Pacific University, U Puget Sound, Utah Valley University, BYU Hawaii, Adelphi U, Hofstra U, UNLV, New Mexico State U, and many more.
About The Author
Dr. David K. Scheiner
In the tradition of many a great author, David was meant to write this book The Five FLAGS of Transformation. His journey began in his early youth on Long Island when his mom handed him one impressive spiritual book after another. From Dan Millman, Richard Bach, Leo Buscaglia, Deepak Chopra, and Wayne Dyer, David had a fire lit within that told him that he too shall make a positive impact and contribution to the world through words he both writes and speaks.
David obtained his BA in Sociology from SUNY in upstate New York and his Doctor of Chiropractic degree from Life University. He self-published two internationally renowned books for the chiropractic profession, Chiropractic Revealed and The 8 Laws of Chiropractic Success, started four highly successful holistic health and wellness centers from scratch, has lectured extensively for IBM, The Home Depot, Coca Cola, Delta Airlines, and UPS, teaches meditation, is a transformational life coach, and currently speaks to thousands of university students, hungry for self-knowledge on campuses worldwide, assisting them in discovering their reason for being in both life and vocation.
The 5 FLAGS of Transformation is the first exciting volume of a trilogy, which also includes volume two Dharmatology – Rediscovering The Life You Were Meant To Live and volume three Hindu Kush and The Five Tablets of Timelessness. David invites you to sit back, relax, and journey along with him and the many wonderful characters and places within the dried inked pages so you too may recall the reason you came to life.
The Doctor of the Future is NOT doing Medicine with Dr Tom Preston DC – Chiro Hustle Podcast 362
Jun 19, 2022
Professionally his career started as a very successful family-focused chiropractor where he started two practices from scratch right out of school. His focus on balancing his love of service with his love of family lead him to define success by taking 10-12 weeks of holidays/year while working 25 hours/week and making a nice 6-figure take-home salary.
Many peers and other docs took notice and wanted to learn how to accomplish this so he started his coach/consulting business to help other health care providers run a successful business and live their best life. That role has evolved to where he is a highly sought-after trainer, advisor, consultant, and coach to health care professionals and entrepreneurs worldwide.
His personal life success revolves around his role as a deeply devoted family man. His 30+year marriage to his high school sweetheart, the love of his life, Shelley, and the five amazing daughters they have successfully raised are his muses and the center of his time away from his career.
Throughout his long consulting career Tom has focused on helping his clients design and manifest the business and life of THEIR dreams based on their definition of success. He assists them in connecting to their most authentic version of self and then leverages the power, wisdom, and creativity of that connection to help them “be” more so they can “do” more and ultimately “have” more.
Whether he is leading a team-building session, facilitating a corporate retreat, or doing a one-on-one coaching session his warm engaging style penetrates through to the heart of the matter allowing for maximal manifestation in minimal time.
Catch the Tone of Chiropractic with Dr Vic Manzo DC – Chiro Hustle Podcast 361
Jun 16, 2022
Dr. Vic is a Business Mindset Coach, Certified Pediatric Chiropractor, Inspirational Speaker, and Influential Author. Dr. Vic is the author of two books: Rediscover Your Greatness and A Walk in the Dark with a third book coming out in the 2nd Quarter of 2022, “Decoding the Matrix.”
Dr. Vic is the creator and host of The Mindful Experiment with over 360 episodes and The Mindful Chiropractor Podcast.
His mission is to help 1,000 chiropractors and entrepreneurs realize their truth and potential. To awaken from the “maya” or illusion of life and truly step into their power to create the life they desire on their terms. Dr. Vic accomplishes this through his one-on-one coaching experience, his mindset methods, books, podcasts, and online classes.
For the past 15 years, Dr. Vic has been studying what makes an individual great and through his journey from ancient traditions and spiritual laws to quantum physics and functional neurology, he has connected the gap from the spiritual world to the physical. The blend of these two, allows Dr. Vic to help his clients have quantum leaps in their business and life due to having them become aware of the blocks that hold them back.
How to Become a Trusted Advisor in Chiropractic with Mark Murdock – Chiro Hustle Podcast 360
Jun 13, 2022
Mark Murdock has been at the center and forefront of the health, wellness, and recovery industry since 2010.
NCAA Basketball Coach for 17 seasons
Managing Partner of a startup named to Inc5000 and accredited by the Better Business Bureau
Consulted with 2 additional companies to make Inc5000
Worked with over 600 clients in the health and wellness industry many of them chiropractors
Guest appearances on Discovery Channel, Dr. OZ Show, Live with Kelly & Michael, Live with Kelly & Ryan, Tony Robbins podcast, Laila Ali podcast, Good Morning Texas
Who’s At YOUR Chiropractic Round Table? with Dr Carol Wright-Smith DC – Chiro Hustle Podcast 359
Jun 09, 2022
Dr. Carol attended Maycrest College and Schott Community college for her undergraduate work. She then completed her Doctor of Chiropractic degree from Palmer College of Chiropractic in 1993. She is a native of Bettendorf, Iowa, and ran track and cross country while in high school. She has taken extra studies in nutrition and enjoys helping patients meet their wellness goals through diet in conjunction with their treatment in their office. She was also certified to coach High School rugby alongside Dr. Dale and was responsible for helping with injuries on and off the rugby field during games and practices.
Drs. Dale and Carol have 4 children and 5 grandchildren. They enjoy taking care of families and athletes of all kinds from the professional to the weekend warrior.
Build a Legacy in Chiropractic Through Rugby with Dr Dale Smith DC – Chiro Hustle Podcast 358
Jun 06, 2022
Dr. Dale attended the University of Arkansas for his undergraduate work. After his studies at the University of Arkansas, he completed his Doctor of Chiropractic degree at Palmer College. Dr. Dale is a native of Blytheville, Arkansas. He played football, baseball, and boxed while attending high school.
While attending the University of Arkansas, Dr. Dale started playing Rugby in 1976 and was named Rookie of the Year. He has played Rugby ever since while also playing for several All-Star teams. He attended Palmer College on a Rugby scholarship and has coached High School, College, and several men’s teams.
Drs. Dale and Carol have 4 children and 5 grandchildren. They enjoy taking care of families and athletes of all kinds from the professional to the weekend warrior.
If You Need an XRay Solution, He’s Got You Covered with Michael Tokash – Chiro Hustle Podcast 357
Jun 02, 2022
President and owner of Imaging Services, the leader in the field of Radiology products and services company located in the suburbs of Philadelphia Pennsylvania, as a national distributor of x-ray and digital equipment.
Started my journey in the medical field in 1975, worked for serval companies, and decided in the year 2002 to start the business with James Kreiger, as a partnership, and in the past 5 years grew the business to be the leader in Chiropractic sales
Husband, Father, Grandfather, Advocate for chiropractic, giving back to Chiropractic organization
Hobbies: family, freshwater fishing, hunting, carpentry, and always the honey to-do list
Success due to customer service, treating doctors with respect as part of the family
Make Today a GREAT Day in Chiropractic with Dr Sachin Patel DC – Chiro Hustle Podcast 356
May 30, 2022
Sachin Patel is a father, husband, philanthropist, functional medicine practice success coach, speaker, author, breathwork facilitator, and plant medicine advocate.
Sachin is convinced that “the doctor of the future is the patient” and he has committed himself to help others raise their consciousness, activate their inner doctor, and initiate their deepest healing through the use of lifestyle, breathwork, and respectful utilization of psilocybin.
Sachin founded The Living Proof Institute through which he pioneered a revolutionary approach to patient- centered healthcare. Sachin coaches hundreds of practitioners around the world so that they are empowered to deliver affordable and inspired care to their communities through his Perfect Practice Mentorship Program. He is an advocate of transforming the healthcare paradigm and he has devoted his life to the betterment of health care for both patients and practitioners.
How to Get Into the Chiropractic Flow State with Dr J Harley DC – Chiro Hustle Podcast 355
May 26, 2022
Dr. J Hartley: I guarantee one-on-one care. Our aim is effective and aggressive pain relief for you and your loved ones. My reputation and history of successful results span two decades, and we are specialized in treating scoliosis and auto accident injuries.
I treat patients like I would my own family. A detailed consultation, history, chiropractic, neurological, and orthopedic exams will be performed. Our state-of-the-art specific spinal x-ray equipment helps to determine your degree of misalignment and presence of ligament instability. From your exam results, a specific plan will be laid out to help you to heal and get your life back. If necessary, a referral can be made to other health professionals.
You Cannot ASSUME Leadership in Chiropractic with Dr Ian Bulow DC – Chiro Hustle Podcast 354
May 23, 2022
Dr. Ian Bulow is a 2008 graduate of Palmer College of Chiropractic, holds a Diplomate in Craniocervical Junction Procedures, and runs one of the nation’s premier upper cervical chiropractic clinics, Revive Upper Cervical Chiropractic in Cranberry Township, Pennsylvania.
Having a passion for education, health, and human performance, Dr. Bulow is a speaker for both local and national organizations. Dr. Bulow is an active technique instructor for the Blair Upper Cervical Chiropractic Society and is the President of the International Chiropractors Association’s Council on Upper Cervical Care.
Become a Force of Light in Chiropractic with Dr John Vilkelis DC – Chiro Hustle Podcast 353
May 19, 2022
https://youtu.be/O8fQRSeM–0
Dr. John Vilkelis has been practicing chiropractic for 28 years and has recently relocated from NYC to Somers, NY in Westchester County. Certified in prenatal and pediatric care as well as extremity adjusting, he accepts patients of all ages.
He currently is a Director for the Dr. David D. Palmer Athletic Trust and the Executive Producer for the North Salem Music Makers.
In the past, Dr. Vilkelis has been on staff at St. Clare’s Hospital in NYC, the team doctor for the Metropolitan New York Rugby Select Side, the Northeast Rugby Select side and the company chiropractor for the NY Theatre Ballet.
Dr. Vilkelis was also recognized by NYS Governor George Pataki for countless hours spent in the relief and recovery efforts at The World Trade Center following the September 11 attacks.
Dr. Vilkelis has been married for 25 years and has two children. His son and freshman at Northeastern and his daughter a junior in high school. When not in the office he enjoys time with the family, pretending he’s going to finally get a band together and training for the zombie apocalypse.
How to Grow Chiropractic at the Speed of Trust with Dr Frank Corbo DC – Chiro Hustle Podcast 352
May 16, 2022
Expanding healthcare-driven systems has been at the heart of Frank’s business-related passion. He’s had the privilege of working with over 2,000 providers and their staff from across the country and around the world.
In addition, Dr. Corbo is the CEO of Habitology®, EduCare Publishing, Business Expansion University, and the co-founder of Fitness Innovative Technologies, Chiropractic Wellness and Fitness Magazine, and Chiropractor’s Blend Nutritional company.
Frank and his wife Wynanda met while working in Milan, Italy, and have been married for over 30 years. They have three beautiful daughters, Mikayla, Tori, and Nicole; and 2 granddaughters, Kiyah and Joy.
Restore Reason & Knowledge in Understanding Chiropractic Dr T Corcoran DC – Chiro Hustle Podcast 351
May 12, 2022
Dr. Travis Corcoran is an author, philosopher, and liberal arts enthusiast helping people pursue a self-taught education in critical thinking using the ancient philosophy of the Trivium. His latest book demonstrates examples that can improve at least four areas of your life by applying these principles.
Previously, he studied nuclear power while serving in the U.S. military and earned his bachelor’s degree in philosophy with a minor in biology.
Currently, he serves on two international boards of directors and is president of a post-graduate college. He also owns and operates several healthcare practices in the Netherlands.
When he’s not learning, you’ll find Dr. Corcoran rock climbing or teaching. (Don’t be surprised if it’s both together!)
How to Be Patient Centered and Adjust the World with Dr Todd Curzie DC – Chiro Hustle Podcast 350
May 09, 2022
Information Born August 27, 1969 Maintains an active practice in Alaska since 1995. He and his wife, Renee, reside in Anchorage with their sons, Cooper and Vincent, and are heavily involved in the chiropractic community.
Professional Credentials: BA, LaSalle University, Philadelphia, PA 1991 D.C., Palmer College of Chiropractic, Davenport, IA 1995 LCP, Legion of Chiropractic Philosophers, 1998 DPhCS, Diplomate in Chiropractic Philosophical Standards, 2002 FPAC, Fellow Palmer Academy of Chiropractic FICA, Fellow International Chiropractors Association CCSP, Certified Chiropractic Sports Physician, 2018
Professional Experience: Private practice 1995-current Member of Alaska Chiropractic Society, 1995-current Active member of International Chiropractors Association, 1995-current. Lifetime member Member of Association for the History of Chiropractic, 2004-current Member of Council on Chiropractic Philosophy, 2005-current Host of Living Well Adjusted, radio program, 2008-2011, 2019-current Treasurer of Alaska Chiropractic Society, 2006-2010 President, Alaska Chiropractic Society, 2012-current Member of Palmer College of Chiropractic President’s Club
Community Involvement: Member of DC Mentors LLC, 2007-2014 Founder/director of ACS Subluxation Scramble Golf Tournament, 2007-2011 Participant in preceptor program for Palmer College of Chiropractic, 2010-current Mentor and advisor to young chiropractors Board member: Challenge Alaska, 2011- 2019
Awards and Honors: Anchorage Daily News Chiropractor of the Year 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016 Palmer College of Chiropractic Academic Health Center Dedication, 2007
Published Author: “Dynamic Health – Powerful Strategies for Healthy Living” co-author with Bernie Siegel, M.D, et al., 2006
Serve with your Chiropractic hands ANYWHERE with Dr Amy Burke DC – Chiro Hustle Podcast 349
May 04, 2022
Amy Burke, D.C. is an internationally experienced chiropractor and educator. A ’99 Life Chiropractic West graduate, she is the lead Steward for BGI Europe Seminars® and has inspired chiropractors and created a tight sense of community sharing the BGI® concepts all over the US and Europe.
Amy maintains practices in Venice, Italy, and on the island of Pantelleria. Amy’s specialty is serving humans of all ages, from princes to farmers, and VIPs to newborn babies with exceptional chiropractic care.
On the stage, she’s known for her sense of humor and down-to-earth approachability. She’s delighted to join the Chiro Hustle gang from across the world!
Chiropractic IS a Philosophy with Dr Chase Dyess DC – Chiro Hustle Podcast 348
May 02, 2022
With confidence and compassion, Dr. Dyess brings experience to the office environment and to each adjustment. His training and competency in the field allow him to find and remove subluxations (aka spinal misalignments).
Dr. Dyess believes in using energy and empathy to empower others. He wants people to know that their body can adapt to stress and heal in ways it wasn’t able to before being adjusted. He uses his passion and heart for specific chiropractic care to get results that were considered impossible to achieve.
Dr. Dyess and his wife Sara have four boys; Jack, Andrew, Luke, and Shepard, who have each received chiropractic care since birth. He’s passionate about hunting and fishing and loves to travel. Originally from Louisiana, he loves a good crawfish boil.
After being injured in sports and fitness, and then a major car wreck, Dr. Dyess found personal hope and health through chiropractic. Dr. Dyess holds bachelor’s degrees in Anatomy, and Health and Wellness from Parker Chiropractic College in Dallas, TX graduating as a Doctor of Chiropractic. He has an advanced proficiency certification in Torque Release Technique. He is an International Chiropractic Association member as well as a member of the International Chiropractic Pediatric Association.
Dr. Dyess is a public speaker for the community and at chiropractic events such as Dynamic Essentials in an attempt to empower and educate individuals to take full control and ownership of their health.
Learn more about Technology and Chiropractic with Mark Lewis – Chiro Hustle Podcast 347
Apr 28, 2022
Graduated from Mississippi State University in 1991 with a bachelor’s degree in Professional Golf Management and a minor in Marketing.
1991-1997 Head PGA Golf Professional
1997-2003 Sales and Marketing Director for The Waiting List Practice. WLP specializes in consulting on business growth for Chiropractic Practices. Took from 200 clients to over 750 clients in 6 years. Traveled around the world hosting seminars. Provided sales and marketing strategies to grow the business.
2003 to present VP of Sales and Marketing for Platinum System C.R. Corp. Provide sales and marketing strategies and provide onsite software training. Have provided onsite training to over 900 clinics around the world.
Hear the TRUE Definition of ROI in Chiropractic with Dr Nathan Unruh DC – Chiro Hustle Podcast 346
Apr 25, 2022
Dr. Nathan Unruh started with a simple vision to enhance people’s lives.
Two decades later the principles that launched a chiropractic practice underpin a multi-faceted business enterprise.
Dr. Unruh is an entrepreneur, author, educator, coach, and consultant.
Dr. Unruh continues to lead Envive Chiropractic, a multi-location practice. He is a founding partner and CEO of SIDECAR, which guides chiropractors to affluence with a proprietary system of professional services.
Those same concepts translated to the broader business community, which led to the creation of FiveFour, a consulting firm specializing in building a culture of customer experience. Dr. Unruh is a co-founder and CEO of FiveFour, where he helps business leaders grow their companies and realize their ambitions.
He is the author of the following books, including D1GIT, Strike It, Lavender Morphine, Building a Better You, and Chrome.
Dr. Unruh hosts the podcast “Beyond Bricks,” and is a frequent public speaker and guest on topics of personal and professional development.
He and his wife, Sara, have three grown children. They live in Sioux Falls, S.D., where they enjoy sports, reading, writing, and spending time outdoors.
The Future of Chiropractic Through Research with Dr Heidi Haavik DC – Chiro Hustle Podcast 345
Apr 21, 2022
Dr. Heidi Haavik is the Vice President of Research and Dean of Research at the New Zealand College of Chiropractic. She is a chiropractor and has a Ph.D. in human neurophysiology from the University of Auckland and is one of the most popular chiropractic speakers in the world today. She is the author of the book ‘The Reality Check: A quest to Understand Chiropractic from the inside out’ (available at HeidiHaavik .com or Amazon). This book describes in easy-to-understand language what happens in the brain when a chiropractor adjusts dysfunctional segments in the spine. Dr. Haavik is the director of Haavik Research Ltd, a company that enlightens the world about the science of chiropractic at TheRealityCheck .com, and she runs an online learning academy at ChirosAcademy .com.
Dr. Haavik was a member of the World Federation of Chiropractic’s Research Council for ten years. Dr. Haavik has received numerous research awards and has published a number of papers in chiropractic and neurophysiology journals. She is on the Editorial Board of the Journal of Manipulative and Physiological Therapeutics and Journal of Chiropractic Education and is a Review Editor in Movement Science and Sport Psychology for Frontiers in Psychology and Sports Science. She was named Chiropractor of the year in 2007 by both the New Zealand Chiropractic Association and the New Zealand College of Chiropractic Alumni Association.
Move the Story from PAIN to BRAIN in Chiropractic with Dr Michael Lea DC – Chiro Hustle Podcast 344
Apr 17, 2022
Dr. Michael Lea was a three-sport athlete growing up in Northern Indiana participating in football, baseball, and wrestling. After sustaining a career-ending injury, he was inspired to become a doctor to educate others to live life at a higher level.
He attended the University of Indianapolis where he studied Exercise Science and graduated in 2016. He gained a deep appreciation for evidence-based practice during his undergraduate training. After graduation, Dr. Lea began his Chiropractic education at Logan University. While at Logan he excelled at the many different hands-on applications required to become a Chiropractic Physician. He was offered an adjunct faculty position upon completion of academic study.
Prior to graduation, he completed a preceptorship at St. Louis Upper Cervical learning foundational principles of both Blair Upper Cervical and Orthospinology. He then accepted an Associate Position at Getting Weller to train under his mentor, Dr. Eddie Weller. In 2020, he was named the Chief Operations Officer of TIC for the TOR to pursue a lifelong passion to educate other doctors and students pertaining to the science, philosophy, and art of Chiropractic. He has served as an instructor of TIC for the TOR, particularly focused on the neurological impact that an adjustment has on the craniocervical junction. He has enrolled and taken several courses via HarvardX to pursue additional training in neuroscience. As an avid academic, he has begun training through the Carrick Institute in pursuit of becoming a Diplomate in Functional Neurology.
Most recently, he has co-authored a textbook educating the profession on the implementation and interpretation of thermography in the modern practice titled, Infrared Thermography: Chiropractic’s Clinical Desk Reference.
Dr. Michael Lea is in the process of opening his own practice, Crossroads Brain & Spine in Indianapolis, Indiana. He will be the only Upper Cervical Specialist in Indiana that utilizes both infrared thermography and non-surgical spinal decompression.
World Change for the Better with Dr Billy DeMoss DC – Chiro Hustle Podcast 343
Apr 14, 2022
Billy DeMoss has been living the principle and philosophy of chiropractic and sharing his innovative beliefs with his exponentially growing following. As a leader in the SoCal practice, DeMoss Chiropractic, Dr. Billy is transforming lives and educating his community on the art and science of chiropractic daily.
Grounded in his love of chiropractic and driven by his passion for rock and roll, Billy founded California Jam in 2008, a three-day event of renowned health and wellness speakers, live bands, health industry vendors, and more! Cal Jam is now the biggest, most influential chiropractic event on the planet! But Cal Jam isn’t just about having a good time, it’s about changing the consciousness of the world and building an army for change.
Follow Dr. Billy DeMoss on Instagram (@drbillydemoss) and check out California Jam on Instagram and Facebook for our next big events! Also, check out DeMoss Chiropractic on Facebook and Instagram to learn more about his practice!
From Sick Kid to Powerful Chiropractor with Dr Karin Drummond DC – Chiro Hustle Podcast 342
Apr 11, 2022
Dr. Karin is known for her diagnostic skills. If you are looking for a female chiropractor with over 20 years of experience yet keeps on top of current research and new techniques, Drummond Chiropractic is the chiropractic clinic for you. Our Drummond Difference is we have Dr. Karin Drummond. If you are not responding to treatments within a few visits, Dr. Karin and her whole chiropractic expert team will get involved. If you are a patient of any of our Drummond Chiropractic chiropractors, you actually will have the whole Drummond Chiropractic Team at your disposal for the price of one. Our mission is to ensure every patient that walks in our door will find the solutions they are looking for and get the relief they need.
On a personal note, Dr. Karin Drummond wanted to become a doctor for as long as she could remember. She loved going to the doctor because they gave her yummy medicine that always made her feel better. But that changed at the tender age of 11 years old. The years of taking that yummy medicine may have helped her feel better, but it was not making her better, it was making her sick. The years of antibiotic prescriptions for common sniffles and colds resulted in IBS so severe that she could not absorb the nutrients from the food she was eating. She went from 110 pounds to 85 pounds. She became so weak that even brushing her hair was exhausting. After a year of this, the medical doctors gave her less than a few months more to live if not resolved. Her uncle, studying to become a chiropractor at the time, encouraged her mom to take Dr. Karin to a chiropractor. Her parents signed paperwork allowing her to be removed from the Hospital (promising they would not sue if she died). After chiropractic and natural remedies, she felt better within a month! Ever since natural remedies and chiropractic have been her passion.
Dr. Karin’s Uncle took her to a seminar designed to teach chiropractors how to explain chiropractic to laypeople. When the speaker said about how the power that made the body heals the body, and how keeping the flow open between the mind and body allowed miracle healing to happen completely resonated with her. She had found her calling.
Fun fact, Dr. Karin found out during her career that her Great Grand Dad’s brother, Dr. Louis Schrank, was a chiropractor. He met and married Gertrude while in Chiropractic College in San Francisco. Drs. Louis and Gertrude Schrank lived in Llano, Texas.
She graduated with distinction from the University of Victoria with a bachelor of science degree. She obtained her four-year doctorate of chiropractic degree at the University of Western States. She moved to her husband’s hometown of Bloomington, Indiana in 2000 and has made it her home. She lives at the edge of Bloomington, in the wooded country, with her husband and two teenage children.
KD, Dr. Karin’s daughter, always helped out in the office, and now is our Business Coordinator. Sam, our office manager, joined Drummond Chiropractic in 2015. Dr. Karin moved Drummond Chiropractic to downtown Bloomington on September 9th, 2019. Dr. Mandi and Dr. Michael McCoy joined her at her new clinic during this time. Dr. Henry joined the team in 2021. Kate, our Front Staff, is our most recent addition. It took years to put together our amazing team, making it the Drummond Difference it is today. The chiropractors and staff all strive to provide a WOW experience. We are proud to be ACE chiropractors (Affordable, Convenient, and Effect). She has been voted her town’s number one chiropractor several times.
Passionate about living well, she keeps up with new research in the health field and practices what she preaches. Her patients have told her for years that she needed to write a book because she is such a great source of information on healthy living. Once she discovered how easy it was to publish a book, she decided to take advantage of this medium to help spread her thoughts on living well. Her first book, Top Seven Ways to Combat the Effects of Sitting, was published in 2015 and was a finalist in the 2016 Best Book Awards in the Health: Diet and Exercise category. She has published a dozen books since then and added a wealth of health information to YouTube, Facebook, and this website. After decades of practicing chiropractic, she still loves being a chiropractor and is passionate about helping others.
28 yrs of Animal and People Adjusting in Chiropractic – Dr Gregg Coker DC – Chiro Hustle Podcast 341
Apr 07, 2022
Certified in Animal Chiropractic by: Oklahoma Board of Chiropractic Examiners (OBCE) American
Veterinary Chiropractic Association (AVCA), Animal Chiropractic Certification Commission (ACCC), and International Veterinary Chiropractic Association (/VCA).
Dr. Gregg Coker is a licensed chiropractor living in eastern Oklahoma with his wife, Connie, and their five paint horses, three German shepherds, a Mini Aussie, and 3 cats.
After earning Associate of Arts degrees in medicine and business administration and completing 91 hours in microbiology at the University of Oklahoma, he went on to receive both a Bachelor of Science and a Doctorate of Chiropractic from Palmer University in Davenport, Iowa. He launched his practice, Coker Chiropractic, in 1993 in Tulsa, Oklahoma, the city where he was born and raised.
Enrolling in Zone School of Healing in 2018 was the best decision of my life. The Zone Technique is changing the lives of doctors and patients all over the world. Currently doing podcasts with Dr. Peter Goldman every 4 weeks on the Dr. Charlie Ward show who has over 18 million followers.
Dr. Coker’s lifelong affinity for animals led him to begin courses on animal chiropractic in 1994 with Sharon Willoughby, D.C., D.V.M. In 2010 he completed his studies at Options for Animals College of Animal Chiropractic in Wellsville, Kansas, and became certified as an animal chiropractor by the Oklahoma Board of Chiropractic Examiners, the American Veterinary Chiropractic Association, the Animal Chiropractic Certification Commission, and the International Veterinary Chiropractic Association. In 2011 he joined the teaching staff at Options for Animals and while there enjoyed introducing veterinarians and chiropractors to the art, science, and philosophy of animal chiropractic. Helping animals feel and function at a higher level brings Dr. Coker “great joy”.
His animal patients have included dogs, cats, birds, goats, large snakes, cows, an African lion cub, Siberian tigers, bald eagle, wild owl, kangaroo, etc., and a large variety of horses. A love of the outdoors led to an avid interest in exploring the woods where he lives in search of “treasures”; that he uses in his creative woodworking to fashion everything from rustic benches to functional tables and coatracks to beautiful wall art that he coaxes from driftwood and fallen trees and stumps. He also enjoys gourmet cooking, which he regards as his “true therapy”; and loves to spend time creating or modifying recipes and smoking meats, which he then shares with family and friends.
Create More Health Wealth Impact in Chiropractic with Dr Thaddeus Gala DC – Chiro Hustle Podcast 340
Apr 03, 2022
Known as the “Inflammation Doctor”, Dr. Thaddeus Gala is a nationally acclaimed author, speaker, and published researcher with several prestigious recognitions and awards. He is the CEO and founder of 3 integrative medical clinics. He is an ironman top 25% finisher and competed at the collegiate level as a decathlete.
After watching his mother’s health go from vibrant health and vitality to discouraging and crippling disability nearly overnight, he has committed his career and life’s work to help people naturally prevent and stop the progression of chronic disease without the use of surgery or medications.
He has a track record of reversing the most complex of cases ranging from Parkinson’s and fibromyalgia to sleep apnea and diabetes. Now, his mom is in her 70’s, is 100% medication-free, runs and wins 5K races, and is the lead health coach within his clinics. Due to his demanding schedule, Dr. Gala manages only the most complex cases in the clinic system and people often seek him out throughout the nation for his services.
In practice, he has maintained profitability while increasing the size of the company from 2 employees to 70 employees in 6 years via a successful acquisition and an aggressive growth plan.
I Trust Life and Myself In Life with Dr Greg Venning DC – Chiro Hustle Podcast 339
Mar 30, 2022
Dr. Greg Venning is the author of Thrive, owner of Peak Chiropractic Centre, and is in demand as an engaging speaker, transformative coach, and technique instructor. He is husband to a bonnie Scottish lass, father to two gorgeous, strong girls, and runs his associate practice in gorgeous Cape Town with 3 other Chiropractors. He also coaches other Chiropractors to do what makes their hearts sing, change the world and make a profit at the same time.
Fueled by a big purpose in life, Greg graduated from the University of Johannesburg with a Master’s Degree in Chiropractic, has practiced internationally, is a Certified Wellness Professional, an Advanced Biostructural Correction Instructor, an In8Model coach, and has acted as an expert witness in professional conduct hearings.
In his travels, Greg has started and run 6 practice member bases as a partner, owner, and associate in three cities across 2 countries.
Greg is interested in creating health, not treating disease. Human potential and personal performance are Dr. Greg’s driving passions and he believes you were born to be brilliant. By reconnecting with your innate potential you can transform and live your bigger life.
Follow the Natural Laws of Chiropractic with Dr Jim Deegan DC – Chiro Hustle Podcast 338
Mar 28, 2022
James “Jim” Deegan has grown up more than half of his life learning directly from Arno Burnier since 1995 and on staff teaching for 20+ years on the MLS Path of Mastery. He practices in Smyrna, GA, close to Life University where he loves mentoring students, encouraging other chiropractors, and adjusting so many “precious peeps” (people) – police, fire rescue, celebrities, local artists, musicians, families, teachers, etc. in his community and surrounding Atlanta area.
His HEART of service comes out of a “near-death/quantum leap into Life” experience in 1994. This led him to “The Path of Mastery” from a potential medical Heart transplant list to a Chiropractic list of self-discovery. Other teachers and mentors emerged such as Reggie Gold, Joseph Strauss, Pasquale, Paul Bragg, and many direct and indirect vitalistic visionaries.
Jim’s desire is to continually SERVE to elevate The Chiropractic profession and the World by Leading others to discover their inborn gifts. No one can facilitate healing Alone – BETTER TOGETHER.
From Chiropractic Adjusting Table to Senate with Dr Cordie Williams DC – Chiro Hustle Podcast 337
Mar 24, 2022
Born in Florence, Alabama, Dr. Cordie Williams grew up in Seattle, Washington. Following his high school graduation, he served in the United States Marine Corps, earning two Navy and Marine Corps Achievement Medals during his four years there. Upon his honorable discharge, Dr. Williams completed a bachelor’s degree in Economics from the University of North Alabama.
As a young child, Dr. Williams watched his grandfather Cordie Lee Mays pass away on machines as he fed him his last meal. In fact, he watched three of his four grandparents lose their battles with cancer under the medical paradigm – and then almost losing his mother in 2011. This ignited a lifelong passion in him to help people holistically. The trials and tribulations of sickness and loss, much like Dr. Tania Williams’s, only strengthened Dr. Williams his inner desire to help heal and educate society about the body’s innate and internal ability to heal itself.
Dr. Williams started his clinical pathway towards becoming a holistic doctor by doing bodywork at Synergy Release Sports for a sports chiropractor, Dr. Michael Hatrak in Alpharetta, Georgia, where he came in contact with several world-renowned athletes in professional sports. As a result, Dr. Williams was fortunate to work with the likes of Brian Westbrook, Hines Ward, Jay Ratliff, Heather Mitts, Charlie Whitehurst, and many others. Soon after, Dr. Williams decided to further his passion for health and wellness by attending Life University in Marietta, Georgia.
It was there that Cordie met his future wife, and after four years of dating, along with three holistic wellness-based mission trips together, Drs. Cordie and Tania Williams not only decided to join hands in business but also in marriage.
They both strongly believe that families can help heal their bodies from anything – if the barriers preventing optimum health are removed. Health From Within Family Wellness is based on that philosophy – on the power that makes the body heals the body.
She Is The Doctor of the Future in Chiropractic with Dr Sarah Waller DC – Chiro Hustle Podcast 336
Mar 21, 2022
Sarah is a chiropractor, podcaster, and writer. With a passion to help others, she left a successful career as a Police Officer to retrain as a chiropractor. Sarah is in practice as a chiropractor in Lincoln, UK, where she runs a busy center with her husband Tom who is also a chiropractor and team of associate chiropractors. Outside of practice, she is a health enthusiast with a podcast, and the passion to write to champion true health and aims to empower and motivate women worldwide to maximize their life, through their health first.
You can follow Sarah on Instagram @sarah_waller or sarahwaller .com. Sarah’s podcast, ‘Thrive with Sarah’ can be found on Apple Podcast.
Legacy, Marketing, and the TRUTH of Chiropractic with Keith Wassung – Chiro Hustle Podcast 335
Mar 17, 2022
Chiropractic advocate, author, and speaker Keith Wassung has been awarded the honorary Doctor of Chiropractic Humanities degree from Sherman College of Chiropractic; a rare honor given by the college to noteworthy individuals. The degree was presented during Sherman College’s 125th Commencement Ceremony on June 21, 2014.
Recipients of the Honorary Doctor of Chiropractic Humanities degree have influenced, initiated, and/or carried out specific humanitarian/philanthropic activities that have significantly contributed to or influenced the chiropractic profession and/or humanity at-large. Sherman President Edwin Cordero, DC, reviewed Wassung’s accomplishments and approved the recommendation this spring.
Wassung is a nationally known author and speaker in the field of health education and research. A former national drug-free weightlifting champion, he turned to chiropractic health care after being diagnosed with a near-fatal health condition. His recovery led him to research, write and lecture about the scientific principles of chiropractic.
S America, Chicago & Letters to Your Younger Self w Dr Nathan Gerowitz DC – Chiro Hustle Podcast 334
Mar 14, 2022
Dr. Nathan Gerowitz heeds a deep calling to help people unconditionally love themselves by facilitating healing in his practice, through Mayan shamanic healing and the Quickening: Accelerated Conscious Evolution. He has served on several service trips around the world and founded a clean water non-profit. In addition to serving families through gentle chiropractic care, he is a worldwide trainer of other chiropractors through MLS Seminars. Dr. Nathan is also the co-author of “Letters to Our Younger Selves: A Combat Manual for Mindful Living.” He lives and serves in the suburbs of Chicago, with his fiancé Maddie and their dog Milly.
How To Align Women in Chiropractic with Dr Danielle Eaton DC – Chiro Hustle Podcast 333
Mar 10, 2022
Dr. Danielle Eaton is a chiropractor in Washington, Missouri. She graduated from Logan College of Chiropractic in 2008. In the initial years of practice, Dr. Danielle worked in a multidisciplinary sports medicine center on Logan’s campus, where she also helped future graduates start their practices. After Danielle became a mom, she left her role as Assistant Director of Sports and Rehabilitation and ventured into private practice.
In 2016, Dr. Danielle founded Aligned Women, which quickly became the #1 program for women in chiropractic, teaching them how to build profitable practices while still being present with their families. Since 2020, Danielle has helped over 110 health and wellness practitioners start online course businesses to supplement their practice income. Today, Danielle and her team help health and wellness practitioners make more money in practice without the usual overwhelm, exhaustion, and burnout that so often comes with seeing more patients or clients.
The Future of Chiropractic Lies in Latin America with Dr Carlos Selles DC – Chiro Hustle Podcast 332
Mar 07, 2022
Dr. Carlos Selles, DC, Graduated from Life University in 1994. Practicing in Puerto Rico since.
Consultant, Coach, and International Speaker, specialized in the topic of the successful development of the chiropractic office.
General Director of the QuiroHealth Centers chain of offices, located in the San Juan metropolitan area.
Creator of the public awareness platform Quiropractico.com.
Graduated from the University of Puerto Rico with a degree in Natural Sciences. Graduated from Life University in 1994, since he has been practicing on the island of Puerto Rico.
Unparalleled pioneer, in relation to the dissemination and public awareness of chiropractic services in his country; today, spreading to the Spanish-speaking world.
Develops the first practice in Puerto Rico managed by associate doctors. Dozens of Puerto Rican doctors have had the opportunity to train in his offices before launching into private practice.
Co-Fouder of “Fundación para la Difusión de los Principios Quiroprácticos” (Foundation for the Difusion of the Chiropractic Principles).
Creates Pivot Point Management (QuiroHub), a corporation providing seminars, consulting, and didactic content for the professional development of Spanish-speaking chiropractors.
Advanced Certificate in Torque Release Technique (TRT). TRT, and instructor as assistant to Dr. Jay Holder, Method Developer.
Developer and CEO of the QuiroHealth Centers chain of offices, located in the San Juan metropolitan area.
Creator of the public awareness platform Quiropractico .com. Platform specialized in the dissemination of information on the importance of spinal care and its relationship with the restoration and maintenance of human health, and the role of Chiropractic in this care.
How Chiropractic Fits Into Functional Medicine with Dr Brad Watts DC – Chiro Hustle Podcast 331
Mar 03, 2022
Brad Watts is a Doctor of Chiropractic and functional medicine specialist serving as the Director of Clinical Applications for Biogenetix at Biogenetix.com. He’s been in the FM space for 12 years treating patients, teaching providers, and developing clinical strategy based on the latest research. He’s a family man as he and his wife have three young kids that keep them on their toes!
The Unruly Doctor on Podcasting in Chiropractic with Dr Patrick Bain DC – Chiro Hustle Podcast 330
Feb 28, 2022
Dr. Bain is an Arizona-based chiropractor with a passion for helping others. He holds a chiropractic doctorate from Northwestern Health Sciences University and a Bachelor’s in Kinesiology from California State University Fullerton, among others.
His experiences with traditional chiropractic techniques frequently left him with worsening symptoms, driving him to conduct a three-year research project into chiropractic methods. This led him to ABC technique, which corrects the root cause of spinal and neurological issues while explaining the stark contrast with conventional methods. Indeed, his own multiple sclerosis was corrected by this technique, giving him firsthand insight into its effectiveness.
Hear how the Power that MADE the Body HEALS the Body with Dr Bryan Asby DC – Chiro Hustle Podcast 329
Feb 24, 2022
Dr. Bryan has been practicing since 2012, he currently owns and operates Dallas Synergy Chiropractic alongside his wife Dr. Brittney. For the past 6 years, he has focused primarily on pediatric care related to neurodevelopmental behavior in kiddos. His passion for helping children with neurodevelopmental struggles started shortly before his son, Chet was born and continued to develop after his birth. He is FOCUS certified through Amy Spoelstra, he has taken 150 hours of functional neurology with Dr. Robert Melillo and uses ZONE technique to help the kids in his practice.
Dr. Bryan is a Wisconsin native but currently lives in Dallas, TX with his wife Dr. Brittney, and two children: a 5-year-old son Chet and a 4-year-old daughter Tinsley.
How To Get Chiropractic School Loan Forgiveness with Dr Jay Johannsen DC – Chiro Hustle Podcast 328
Feb 21, 2022
Dr. Jay Johannsen has been in the business of taking care of people since 1993 when he graduated from massage therapy school while completing undergraduate studies. With nearly 30 years of experience and delivering over $5,000-$15,000 per month of free care in his clinic, he knows giving firsthand. As a young adult spending six months living homelessly Dr. Johannsen can empathize and sympathize with those in need. It was from the kindness of others that he was able to find the resources needed to change his life.
In the past, he has been a motorcycle tour guide, martial arts practitioner, carpenter, real estate investor, white water rafter, cook, rock climber, van lifer, semi-professional bicycle racer, adventurer, follower, and now a leader.
Dr. Johannsen is one of the founders of Community HealthCare Resources and now becomes Executive Director. His current mission is to grow the network of clinics, doctors, and specialists for Community HealthCare Resources.
Vitalism and Powerful Mentors in Chiropractic with Dr Zach Thomas DC – Chiro Hustle Podcast 327
Feb 17, 2022
Dr. Zach is a father, husband, and chiropractor in Columbus, OH. Dr. Zach is a 2012 graduate of THE Ohio State University and a 2017 graduate of Life University where he received the honor of becoming a chiropractor. Since then Dr. Zach has been serving the families of Columbus and helping them become their healthiest and strongest selves. Dr. Zach is also a staff member for MLS (Mastery-Love-Service) Seminars where he helps students and doctors on their path of mastery as chiropractors. Outside of chiropractic, Dr. Zach enjoys spending time with his family, his 3 dogs, golfing, and exercise.
Whoever has the most Certainty WINS in Chiropractic w/ Dr Eric Russell DC – Chiro Hustle Podcast 326
Feb 14, 2022
Eric G. Russell obtained his chiropractic degree from Palmer College of Chiropractic in 1996. Dr. Russell currently serves as a consultant to Life University. He was the first Diplomate of Philosophical Chiropractic Standards (DPhCS) to be named president of a chiropractic college in the profession’s history when he served in that role at the New Zealand College of Chiropractic. In the pursuit of knowledge, Dr. Russell obtained his MBA in 2018 and is currently a Ph.D. candidate in Higher Education at the University of North Texas.
Because of his emphasis on service to the profession, Dr. Russell has received numerous professional and teaching awards. Some of his most prestigious awards include induction to the Palmer College of Chiropractic Great Hall of Philosophers and the Palmer Hall of Presidents, Parker College of Chiropractic Faculty of the Year, Fellow of the International Chiropractors Association, and Chiropractor of the Year for both Illinois and Texas. Dr. Russell strives to inspire chiropractors to be the best they can be at the philosophy, science, and art of chiropractic.
Is Your Information Overweight or Undernourished with Dr Michael Hogan DC – Chiro Hustle Podcast 325
Feb 10, 2022
Dr. Michael Hogan was raised in the mountains of North Carolina where he developed a love for snowboarding and the outdoors. Both his parents were in the medical profession which inspired him to seek a career in the healing arts.
Dr. Hogan attended NC State University where he received his degree in biological sciences and then attended Palmer College of Chiropractic in Davenport graduating in 2009.
He has owned and operated a successful practice with his wife Dr. Tara Hogan DC since 2010 while raising 4 kids. He is passionate about upper cervical and full spine adjusting techniques as well as helping patients with posture and nutrition.
From Athletics to Professional Chiropractor with Dr Lisel Lewis DC – Chiro Hustle Podcast 324
Feb 07, 2022
Dr. Lisel Lewis is passionate about helping you live and move better. Having played competitive tennis for 17 years in Southern California and earning a full scholarship from a division 1 university, she has had plenty of injuries along the way. Dr. Lisel thought medication, aches, and pains were just going to be a part of life.
After graduating with a bachelor’s degree in Speech Pathology, Dr. Lisel found chiropractic and learned that getting adjusted regularly would keep her happy and healthy – in a natural way. Dr. Lisel holds a Doctor of Chiropractic and is also an experienced birth doula who has assisted in over 20 natural childbirths. She specializes in finding and adjusting subluxations and offers a unique approach to sports injuries and chronic, faulty movement patterns.
The Integrity OF Chiropractic with Dr Jamie Marshall DC – Chiro Hustle Podcast 323
Feb 03, 2022
Dr. Jamie Marshall graduated from Palmer College of Chiropractic Davenport in 2009.
She has wanted to be a chiropractor since age 14 and she had her first adjustment at the age of 3.
She loves the natural healing approach of chiropractic and after college athletics as a starting soccer goalkeeper at West Texas A&M in Canyon, Tx, she knew that she wanted to continue the path of chiropractic as it helped her stay healthy, achieve high accolades, and allowed her to have a God-given career where she can give back and in influence the next generation.
Her purpose is to Save Lives with chiropractic as it did for her at the age of 3.
She has two practices in the Northwest Houston Area. You can visit her website QofLchiropractic.com to find out more information about their practice and location.
The Greatest Miracle Through Chiropractic with Dr Jay LaGuardia DC – Chiro Hustle Podcast 322
Jan 31, 2022
Dr. Jay has dedicated over 30 years of his life teaching people about the importance of finding balance in their family, fitness, and finances so they can empower their dreams, ignite their passions and accelerate prosperity. Through his coaching, speaking, and writings, he teaches about the importance of adopting the habits and rituals of an empowering mindset, a healthy lifestyle, and belief in something bigger than yourself. He is passionate about sharing the tools and tactics that can unlock our true potential as human beings. Dr. Jay is a successful entrepreneur, chiropractor, consultant, speaker, philanthropist, best-selling author of Change Your Mind, Change Your Destiny, and host of the PowerPassionProsperity Podcast. However, his greatest accomplishment will always be his amazing family.
Breaking the Theme of Stress with Chiropractic with Dr Alex Rodwell DC – Chiro Hustle Podcast 321
Jan 27, 2022
For the past 20 years, Alex has been studying everything he can about health, healing, and maximizing human potential.
Alex is a Doctor of Chiropractic, 3 times Jnr Australian Gold Medalist Field Archery Champion, a recipient of the 2016 Wellness Champion of the Year Award, is a Certified CCF Life and Executive Coach, a trained DeMartini Method Facilitator, an author, and professional speaker who has spoken to audiences both locally and internationally on topics of transforming stress, creating wellness and unlocking optimal human potential.
When Alex is not taking care of people in private practice, you will find him reading or writing about one of his topics of interest, enjoying time in the garden or nature where he resides in east-central New South Wales.
Alex is a strong believer in social responsibility and giving back, which is why since 2016 he has given annually to WaterAid India after what he witnessed during a humanitarian and speaking trip to the country that year. To date, Alex has helped provide long-term access to clean drinking water to over 250 families as a result of his efforts.
Alex is dedicated to seeing the individuals, families, and difference makers that he works with express their full health and life potential and he hopes to share something of value with you that will help you on your journey.
Raise the Frequency of Chiropractic with Dr Tom Lankering DC – Chiro Hustle Podcast 320
Jan 23, 2022
I am an expert in having more energy and my accomplishments include:
Education: · Doctor of Chiropractic from Palmer College of Chiropractic in Davenport, Iowa · Bachelor of Science from SUNY Albany, Albany, New York · Certified in Brimhall Chiropractic Technique in Six Major Causes of Stress · Certified in Koren Specific Technique · Advanced Nutrition Studies with Optimal Health Systems, · Advanced training in Cold Laser Therapy, Brain Tap Therapy, Neuro-Emotional Release Technique
Work History: · Bio-energetic chiropractor since 1984 in Aspen and the Roaring Fork Valley in the Colorado Rockies. · TV Host of “Healthy Lifestyles” in Aspen Colorado since 1995. · President of the Colorado Chiropractic Association 2005
Awards, Titles, and Designations: · Amazon Best Selling Co-Author of “Wake Up the Happy Brain.” · 2005 Colorado Presidential Chiropractor of The Year.
Other Info:
· Have been on the cutting-edge of natural health care since 1984. · This includes cold laser therapy, emotional release care, and brain-based wellness. · Helping people and their health on a holistic basis covering the 6 major categories of stress. · Piano player since the age of 4. · Professional piano player in Aspen, Colorado. · Ski Instructor for the Aspen Skiing Company 1979-1987 · Ski Ambassador on Aspen Mountain, Aspen, Colorado · Avid skier and cyclist. · Built a bio-energetic chiropractic practice for the last 36 years focusing on cutting edge alternative health care
Be At Home in the World with Chiropractic with Dr Gabrielle Goldach DC – Chiro Hustle Podcast 319
Jan 20, 2022
From a young age, Dr. Gab was drawn to the work of helping people to live more gently, fully, and naturally in their bodies. She knew that she wanted to pursue a life of having trust in the innate capacity of her body, without the use of medications and surgeries to make alterations from the outside in. She wanted to live a life driven from the inside out, and assist others in doing the same.
We all know the saying in chiropractic: you don’t find chiropractic, chiropractic finds you, and dr. gab’s story is certainly no exception.
When she was just four years old, she remembers being carted to her mom’s chiropractic appointments. While all of the clicking and popping she heard in those appointments didn’t hold the same meaning for her as it does now, she was heavily impacted by the results, as it prevented her mom from having surgery. As a child who hated to go to the medical doctor for fear of what would be done to her, the chiropractor became the first type of doctor that she actually looked forward to going to see.
Dr. Gab took her education, love of chiropractic, and passion for novelty all around the world upon graduating from Logan College of Chiropractic in St. Louis, Missouri in 2018. She spent several years practicing internationally in Norway, Spain, Singapore, and Belgium (an absolute favorite!). Each of these places has forever left an imprint on her heart and her hands, altering the way she steps up to serve the people of this world.
After several years of not only meeting, but colliding, with some of the most incredible people this planet has to offer, she felt like she needed to land on both feet in a place that felt familiar to her, where she could reconnect with her roots, and most importantly, with herself. So she landed back in the very place that raised her — Columbus, Ohio.
Her practice, The Inside Space: a family chiropractic studio, was born shortly after her arrival stateside.
To Dr. Gab, The Inside Space is so much more than a practice. This is a place where life happens. Where people come to experience the full range of emotions. Where people come to liberate. Where people come to heal.
It is a place in which people come to live, come to be, come to see, and be seen.
In the process of creating and growing The Inside Space, she has gotten to learn that she possesses a huge passion for things like branding, interior design, and content creation (oh no—SHE’S SAID IT!). She has grown so fond of these three things because she feels that this is a beautiful way to express the authenticity that resonates within us out into the physical world, to be shared, to be felt, and to be experienced in real-time.
She has a big fire for building community, and furthermore, creating and cultivating open and loving environments that welcome the spread of knowledge, wisdom in all things perinatal and pediatric.
She is ecstatic to see where The Inside Space will take her and the local community of Columbus.
Moving It or Losing It in Chiropractic with Dr Scott Vatcher DC – Chiro Hustle Podcast 318
Jan 17, 2022
Canadian-born, Scott is a well-traveled international speaker and author, chiropractor, entrepreneur, and part-time podcaster. He is married to his wife Maia and they have a lovely daughter, Aurora.
In his spare time, Scott likes keeping fit himself through mountain biking, trail running, and interval training. He has competed in numerous CrossFit competitions and triathlons.
Dr. Vatcher currently runs a very successful practice on the Gold Coast of Australia. His clients have included Motley Crue lead singer Vince Neil, country music star Adam Brand, actor and former European football star Vinnie Jones, and the Adelaide Crows AFL team.
Dr. Scott Vatcher’s main focus now is to leverage his experience as a certified posture coach to empower his patients to improve themselves physically, mentally, and even socially using the why, how, and what of creating ideal posture patterns with his newly released amazon best seller book “Move it or lose it” and the courses and programs derived from it.
Dr. Vatcher has created the Co-Authorised program to help fellow wellness practitioners grow their local authority, by co-authoring their very own customized book based on the “Move it or lose it” principles.
Politics being Influenced by Chiropractic with Dr Ammitai Worob DC – Chiro Hustle Podcast 317
Jan 13, 2022
Dr. Ammitai Worob received his Doctorate in Chiropractic from New York Chiropractic College where at graduation he earned multiple honors for his clinical skills and professional leadership and has been internationally recognized for his work in Chiropractic since 2009.
Dr. Worob is passionate about helping to uplift the overall health of our community through education, having served on the board of directors of multiple health care organizations, and continues to bring wellness services to local businesses and municipalities in and around Tompkins County.
Sea Change Family Chiropractic was founded with the belief that every person deserves to live a healthy life. We aspire to be a transformational force in the lives of everyone who walks through our doors, striving to aid those who are healthy in becoming the healthiest and happiest versions of themselves possible and embracing those whose health has become challenged.
Dr. Ammitai is currently a candidate for State Senate in New York, looking to bring his unique voice and experience to Albany to represent all New Yorkers.
Learn about Chiropractic Office Design and Aesthetics with Carolyn Boldt – Chiro Hustle Podcast 316
Jan 10, 2022
Carolyn is personally passionate about holistic health and wellness, and an outspoken advocate that the environment of your space impacts your success.
With over 35 years of experience in the commercial interior industry, she holds a BS in Interior Design from the University of Texas at Austin, is a Registered Designer, a LEED AP, NCIDQ Certified, and Professional Member of IIDA/International Interior Design Association.
In 2004, she and her husband, Scott, co-founded CrossFields. In 2011 they changed their focus to expand the impact of holistic health by elevating the public’s image of alternative medicine through creating outstanding healing environments nationwide.
Carolyn loves to spend her time with her 8 wonderful grandchildren, to be involved in church and community activities, traveling, and boating on the lake with her husband.
The Tone of Vision in Chiropractic with Nate Zeleznick – Chiro Hustle Podcast 315
Jan 06, 2022
Nate Zeleznick is the President and Co-founder of Vibravision®, an innovative company merging ancient energetic martial arts with modern science and training technology, offering the most advanced personal energy management system on the planet. Vibravision® IS the next stage of personal evolution. Over the past 20+ years, he has mastered the energetic arts and co-founded the only U.S. school allowed to train these capabilities.
Vibravision® has been featured in award-winning documentaries and has received validation from medical and scientific professionals. Nate also established the Vibravision® Foundation which teaches blind people how to energetically sense their surroundings almost as if they had sight. He is a sought-after keynote speaker, trainer, and leader in both the business and spiritual communities.
The Future of Chiropractic with Dr Lewis Sumner DC – Chiro Hustle Podcast 314
Jan 02, 2022
I’ve recently graduated from McTimoney College of Chiropractic and am now working at Epoch Chiropractic in Lincoln. I host my own podcast, The Chiropractic Student Podcast.
I represented England in table tennis when I was 17 and used to perform gigs in local pubs!
A Real CA [ Chiropractic Angel ] with Hayley Dorrian CA – Chiro Hustle Podcast 313
Dec 30, 2021
Following a car accident aged 15, Hayley experienced her first Chiropractic adjustment and it has become an integral part of her life ever since. She and her husband co-own a practice in London, UK while sharing two fantastic Chiropractic kids, Hugo and Ava.
Her passion and drive for making the Scotland College a reality led to her appointment to the board of the SCCCT in 2019. She is also co-owner of the retreat and membership platform ‘Hayley & Kelly’ which supports women and parents to connect and explore alternative health choices for themselves and their families.
Vitalism In Chiropractic with Dr Naomi Mills DC – Chiro Hustle Podcast 312
Dec 27, 2021
Naomi graduated from AECC in Bournemouth, the UK in 2011. Over the next decade, she grew two highly successful Chiropractic practices whilst also completing a post-graduate Master’s Degree in Paediatric Musculoskeletal Health. Her book “You are the Answer: why it’s time to trust your body” was published in 2021 when she also moved with her family to Edinburgh to join the academic board of the Scotland College of Chiropractic. Naomi is an experienced entrepreneur, speaker, and writer and is excited to be launching her new coaching programme “Lighthouse” with fellow Chiropractor Sarah Keen later this year.
A Chiropractor goes from Mechanistic to Vitalistic with Dr Conor Ward DC – Chiro Hustle Podcast 311
Dec 23, 2021
Dr. Conór Ward – The Health Elevator – qualified as a chiropractor in 2008 from AECC in England. He joined Hälsa Care Group’s first clinic in Bracknell and was part of the team that saw it grow to be the largest provider of chiropractic in Europe. Conór grew a reputation for growing his practice by working with some big companies such as Dell, 3M, Panasonic, Hewitt Packard providing corporate wellness services.
In 2014 he took a year out to work with Liam Schubel’s CQS in Lima Peru, where he helped run their mission trip and appear on local TV around running a busy practice.
Upon returning to the UK in 2015 he helped Hälsa establish their Surbiton branch in London. In 2016 he held their first “Lions Of Chiropractic” seminar – with a mission to celebrate chiropractic and promote the profession in the UK from within. The Lions has run consecutively for the past 5 years and during the first UK lockdown pivoted their focus to provide high-quality webinars to encourage online continued professional development and allow chiropractors to connect during that difficult period. With over 60 webinars under their belt now, The Lions Webinars continue to grow in popularity despite the ability of people to return to in-person seminars. Dr. Conór continues to aim to provide content while coaching, teaching, and adjusting the masses.
Become a Clinic Master with Dr Rob Scranton DC – Chiro Hustle Podcast 310
Dec 20, 2021
I graduated from Palmer College of Chiropractic in 1999. During my schooling, I’d made my way to various offices around the country to observe how an office was run and how to offer my future patients the best care. It became clear to me that I needed to open my office as a cash practice. I heard a lot of stories about the headaches with insurance. I talked with staff that was overwhelmed by the paperwork and doctors who had lost their focus and passion because of PPOs and HMOs dictating patient care. They all said that if they could start again they’d go the cash route. So I took their message and the experience to heart.
In early 2000 I opened my doors, a fledgling chiropractor with a vision and an antique credit card terminal. I didn’t know what I know now but I quickly learned. I didn’t change my vision I changed how I said what I said. I soon learned that it wasn’t an obstacle and found myself very busy and at times with a waiting list.
If you offer quality care it won’t matter to most whether you are a PPO or an HMO it will only matter that you are a D.C. and an excellent one at that. I’ll admit that I made mistakes but I learned from them. I was a PPO with a certain insurance company for a little while but as the headaches mounted and my staff started to complain we got out quickly. I’ve done family plans and care plans and discounts and like my mistakes, I learned what really works and what doesn’t.
One of my greatest joys was helping students from Palmer. I opened my office to any students who wanted to observe how an office was run. Talking with them and helping them cast a vision for their future office was a passion. It helped me down my path and I wanted to give back. In 2011 I was asked to speak at our state chiropractic association’s annual convention. The topic, how to run a Cash Practice? I had an overwhelming response. The dream of being free from insurance co-pays and deductibles resonated with so many doctors. By cutting down on insurance we cut down on paperwork and the amount of time spent filling out forms and reports. It restores to us the joy and passion for treating the chiropractic patient instead of bowing to the insurance company’s rules. After speaking at the convention I had my first official client and in 90 days they were insurance free. More soon followed with the same positive results.I love it. My passion is helping you find freedom from the insurance companies. Giving you freedom to spend that extra time with your family or on your favorite hobby.
In 2012 I had a chance to cash out of that first practice for a tidy sum. I had purpose-built my practice to be sellable. That is a bizarre thought to most of my chiropractic colleagues. We typically only open a practice with the idea of selling it when we are ready to retire. Unfortunately, if you don’t build it with the intention to sell it, you will never sell it. Statistics bear this out. Over 90% of chiropractic offices will never be sold except for offloading the equipment for pennies on the dollar. My family bought an RV and we traveled literally all across the USA for 2 months and went to Australia for 5 weeks. This was the great pause. Mini-retirements that I need to keep life from speeding by to quickly and my kids growing up too fast.
I continued coaching other doctors how to have the success in practice that I had and about the financial strategies that had allowed me to retire for the first time now at 43. During this two-year sabbatical, we decided we wanted a little more adventure in our life and we moved to Utah to enjoy the outdoors, the five national parks, and the skiing. While there I had several epiphanies about how I could practice to fit both my income and lifestyle needs even better. (It ain’t bragging if ya dun it ) So I decided to put all these ideas to the test and I’ve got the screenshots from our practice software to show anyone who wants to see. We did $55,000 all cash in collections in our first 5 weeks we were open. We opened that brand new clinic in April 2014 and by close of business that year we had done over $500,000 and hit 1 Million a year after the second year. We did all this while cutting back our hours and seeing fewer people and charging significantly more for our services. This is in an all cash practice of course.
I found that this created a lot of interest from other DC’s as to what exactly we were doing to make that happen.
Over the next two years in 2014-2015, I was speaking at Continuing Education events all over the country on the science of Chiropractic Philosophy in Nashville, Houston, Spokane, Seattle, Kentucky. In 2016 I was asked by a chiropractic consulting company to put together four 2 day marketing mastermind events throughout the year and I had the fun of presenting those in Dallas, Minneapolis, Denver, and Atlanta. Some of their members gave feedback that this was the single best boot camp and material that they had ever sat through at one of their events. I am married to a wonderful woman (who gets more beautiful every day) and we have 3 fantastic boys. We love to travel and typically take 6-8 weeks of vacation a year to enjoy our passions.
I am the President of the Fibromyalgia Centers of America, a national group of doctors who are trained to treat patients suffering from Fibromyalgia. I love to play volleyball, tennis, and golf. Before graduating from Palmer in 1998 I traveled on a clinic abroad mission trip to India as a student doctor and in 2008 I returned with Palmer as an adjunct professor back to India on another Chiropractic mission trip. An incredible experience.
We are involved in our church and have taken several missions trips. I have adjusted orphans in China and Mongolia, and hospital workers in Russia. If you ever want to see the power of an adjustment, void of insurance and stereotypes, you have to travel abroad and serve. Life-changing and empowering. Before Chiropractic college I attended the University of Illinois and became a Financial Analyst before a shoulder injury turned me toward chiropractic.
Path To Chiropractic with Dr Joshua Sharpe DC – Chiro Hustle Podcast 309
Dec 16, 2021
Hi. My name is Dr. Joshua Sharpe. I am a wellness coordinator and educator, who specializes in understanding the dynamics that happen in the body and the relationship between posture, stress, hormones, and the ability to get results in your life.
I’m a former Air Force Intelligence Officer and had a career in marketing/sales after leaving service. I was running my own digital marketing agency when the unthinkable happened.
In 2014, my brother was diagnosed with Leukemia and I got to see the inside of the medical world, and thought there must be another way…
I decided to go back to school and become a chiropractor to give and serve his community and to give people an alternative way to approach health.
Now I work with entrepreneurs, sales executives, and other high achievers who want more out of life. They want to integrate all aspects of themselves to live their best life possible. We heal the hurts and traumas of their past to help them find more fulfillment in their work, family, and mission on this planet.
How to Grow your Chiropractic Cash Practice 24% with Dr Miles Bodzin DC – Chiro Hustle Podcast 308
Dec 12, 2021
For nearly two decades, Dr. Miles Bodzin ran a very successful, high-retention, wellness practice in his community. He retired from practice in 2011 to dedicate himself fully to helping chiropractors grow their practices via his role as Founder and CEO of Cash Practice Systems. He now brings his years of expertise and knowledge to thousands of chiropractors through his speaking, writing, and the software systems.
Dr. Bodzin’s honors include being recognized as a best-selling author as well as having Cash Practice Systems listed on the Inc. 5000 and San Diego Business Journal’s 150 Fastest Growing Companies.
With his down-to-earth approach and humble attitude, he’s able to connect and inspire audiences to empower them to achieve greater success.
Hear 45 Years of Chiropractic Wisdom with Dr Kenneth Harris DC – Chiro Hustle Podcast 307
Dec 09, 2021
Dr. Ken Harris, M.S., D.C., chiropractor, educator, lecturer, workshop presenter, author, and keynote speaker, was the founder of Waldwick Wellness Center in New Jersey. The center was a multi-doctor facility providing all-natural health and wellness care for forty-five years.
A pioneer in holistic healing, Dr. Harris first established his practice in 1974 and in 1993 established the Mind-Body Wellness Education Center, dedicated to the exploration, understanding, and promotion of the mind-body-spirit connection.
Dr. Harris is an honors graduate, magna cum laude, valedictorian, and former professor of New York Chiropractic College. He holds a BA in psychology and an MS in education.
Discover the Depth of Chiropractic Philosophy with Dr Rob Sinnott DC – Chiro Hustle Podcast 306
Dec 06, 2021
EDUCATION AND TRAINING Fellow of Philosophy of Chiropractic (FPhC—2010) International Chiropractors’ Association Council on Chiropractic Philosophy Arlington, VA
Diplomate of Philosophical Chiropractic Standards (DPhCS—2005) International Chiropractors’ Association/Palmer Institute for Professional Advancement Davenport, IA
Legion of Chiropractic Philosopher (L.C.P.—2000) Palmer College of Chiropractic/Palmer Institute for Professional Advancement Davenport, IA Thesis: Viewing the Scope of Chiropractic Through the Approach to the Abnormal Complete Cycle
Doctor of Chiropractic—1989 (with Research Honors) Palmer College of Chiropractic Davenport, IA
Pre-Chiropractic Education Triton College, River Grove, IL (1986) Moraine Valley College, Palos, IL (1985-86) Joliet Junior College, Joliet, IL (1982-85)
LICENSURE
Licensed in IL.
AWARDS
Inducted into Chiropractic Research Honor Society Chi Rho Theta (1989) Received Distinguished Fellow of the International Chiropractic Association (2002) Distinguished Service Award—Illinois Prairie State Chiropractic Association (2003) The Beacon Award—Palmer Institute, Palmer College of Chiropractic, Davenport, IA (2005) Chiropractic Principle Award—Loyal Legion of Chiropractic Philosophers (2005) Service to the Profession Award—Sherman College of Chiropractic (2009) Outstanding Achievement Award—International Chiropractic Association (2014)
CERTIFICATIONS
Thompson Chiropractic Technique (Certified Instructor) (1998) Through Jacquelyn O’Keefe, D.C.
Blair-Pruitt Spinal Analysis (2000) Through Mary Ann Pruitt, D.C., FPAC
President—Loyal Legion of Chiropractic Philosophers (2001-2003, 2013-present) Chair—Chiropractic Authors’ and Speakers’ Guild (2001-2003, 2009) Chair—International Chiropractic Association Council on Chiropractic Philosophy (2003-2010) Past President—Palmer College of Chiropractic Alumni Association of Illinois Past President—Association for Chiropractic Educational Standards Advisory Board Member—Foundation for Vertebral Subluxation Board Member—Palmer Foundation for Chiropractic History Past Board Member—Illinois Prairie State Chiropractic Association Past Board Member—Board of Clinical Ethics (Palmer College of Chiropractic) Past Editor—Journal of the Illinois Prairie State Chiropractic Association
PUBLICATIONS
Sinnott, R.J. Unsung Heroes. (Movie) Privately published by author. (2000) Sinnott, R.J. Ritalin and Chiropractic. (Movie) Privately published by author. (2001) Sinnott, R.J. The Old Man. (Movie) Privately Published by author. (2001) Sinnott, R.J. (2000). Viewing the Scope of Chiropractic Through the Approach to the Abnormal Complete Cycle. Philosophical Contemplations. Palmer Institute for Professional Advancement. Sinnott, R.J. editor. The Green Books on CD-ROM. (1997) A Compilation of the forty-one volumes published by Dr. Palmer and his faculty. Privately Published. Sinnott, R.J. editor. The Green Books on CD-ROM. (1998) A Compilation of the forty-one volumes published by Dr. Palmer and his faculty with three additional Chiropractic texts. Privately Published. Sinnott, R.J. (1999). Will the Real Chiropractic Philosophy Please Stand Up?. Journal of the Illinois Prairie State Chiropractic Association. Mullin, P., Sinnott, R. (Spring 2003, 17:1). Hypertensive Crisis/Emergency and its Response to an Upper Cervical Chiropractic Adjustment – A Case Study. Journal of Chiropractic Education. Sinnott, R.J. (2003). Defining Chiropractic. International Review of Chiropractic. Sinnott, R.J. (Unpublished manuscript 2002). Clinical Implications of the Nine Primary Functions and Five Signs of Life. Sinnott, R.J. (June 2004). Are You a Statesman or a Politician? The Chiropractic Choice. Sinnott, R.J. (Unpublished manuscript 1989). The Accessory Sacro-iliac Joint in Chiropractic Practice. Sinnott, R.J. (May 2005). Sublata Causa Tollitur Effectus. International Review of Chiropractic. Sinnott, R.J. (May 2006). Neurological Mechanisms of the Crossed Eye and the Vertebral Subluxation. International Review of Chiropractic. Sinnott, R.J. (May 2007). What is the Role of Chiropractic? Chiropractic Mentality. ICA Council on Chiropractic Philosophy. Sinnott, R.J. (March 2008). Interneuronal Communication. Chiropractic Mentality. ICA Council on Chiropractic Philosophy. Sinnott, R.J. (March 2008). Follow the Leader. Chiropractic Mentality. ICA Council on Chiropractic Philosophy. Sinnott, R.J. (March 2008). Chiropractic is Finger-Licking Good. Chiropractic Mentality. ICA Council on Chiropractic Philosophy. Sinnott, R.J. (March 2008). Chiropractic Philosophy & Practice Management. Chiropractic Mentality. ICA Council on Chiropractic Philosophy. Sinnott, R.J. (March 2010). Are Your Patients Well-Balanced. Chiropractic Mentality. ICA Council on Chiropractic Philosophy. Sinnott, R.J. (March 2010). Prenosological Diagnosis. Chiropractic Mentality. ICA Council on Chiropractic Philosophy. Sinnott, R.J. (April 2010.). How Long Will Chiropractic Remain a Separate & Distinct Profession? Today’s Chiropractic Lifestyle. Life College of Chiropractic. Sinnott, R.J. (January 2011). You Are…Where? SPIZZ Magazine. Spizz Media. Sinnott, R.J. (April 2011). Fletcherize! SPIZZ Magazine. Spizz Media. Sinnott, R.J. (November 2011). A Chiropractic Unsung Hero—Roger Richardson, DC. SPIZZ Magazine. Spizz Media. Sinnott, R.J. (Sept 2011). What Education Do Our Students Need? Garden State Chiropractic Association Journal. Sinnott, R.J. (January 2012). CCE on Shaky Ground. Palmer Beacon. Palmer College of Chiropractic. Sinnott, R.J. (September 2012). I Know You Are, But What am I? SPIZZ Magazine. Spizz Media. Sinnott, R.J. (January 2013). Vertebral Subluxation—Positive Adaptation or Absolute Disadvantage? SPIZZ Magazine. Spizz Media. Sinnott, R.J. (April 2013). Chiropractic Alchemists and the Easter Bunny. SPIZZ Magazine. Spizz Media. Sinnott, R. J. (Winter 2013). Of Decorator Crabs, Barnacles, and Chiropractors. Issue No 1, Expression. Loyal Legion of Chiropractic Philosophers. Sinnott, R. J. (Winter 2013). My New Year’s Resolution! Issue No 1, Expression. Loyal Legion of Chiropractic Philosophers. Sinnott, R. J. (Winter 2013). A Replacement for Diagnosis. Issue No 1, Expression. Loyal Legion of Chiropractic Philosophers. Sinnott, R. J. (Winter 2013). Dr. Barge’s Views—Revisited. Issue No 1, Expression. Loyal Legion of Chiropractic Philosophers. Sinnott, R. J. (2015). Adaptability Research and Children. Issue No 3, Illuminate. Australian Spinal Research Foundation.
Books: Sinnott’s Textbook of Chiropractic Philosophy. [Author] Chiropractic Books, 2009, pp291. Sinnott’s Textbook of Chiropractic Philosophy. Spanish Translation—2020, pp291. Sinnott’s Textbook of Chiropractic Philosophy. French Translation—2020, pp291. The Great Undertow. B.J. Palmer, DC, PhC (1929) [edited rough manuscript into final text from galley copy and brought it to publishing quality] Published October 2011 by Harold Hughes, DC, HCD. Sinnott’s Textbook of Human Adaptability. [Author] Chiropractic Books, 2016, pp289.
Works in progress: Precise, Posture Constant Spinograph Comparative Graphs—Vol XX. (edit & republish of 1938 text) Currently in review for publishing. Untitled manuscript {Photo History of Chiropractic, as my Volume III} Anticipated completion 2020. PRESENTATIONS
Developing and Marketing a Lecture Series. Chiropractic Authors’ and Speakers’ Guild. Loyal Legion of Chiropractic Philosophers. June 2002. (Palmer College) (1 Hour) Writing for Patient Education. Chiropractic Authors’ and Speakers’ Guild. Loyal Legion of Chiropractic Philosophers. June 2003. (Palmer College) (1 Hour) Coordination: Clinically Considered. Philosophy Colloquium. Palmer Institute for Professional Advancement. March 2002 (2 Hours) March 2003 (3 Hours) December 2003 (3 Hours) March 2005 (3 Hours) Universal & Innate Adaptation. Philosophy Colloquium. Palmer Institute for Professional Advancement. March 2003 (1.5 Hours) March 2004 (1.5 Hours) The Origin of the 33 Principles: the path of DD Palmer’s discovery. Philosophy Colloquium. Palmer Institute for Professional Advancement. March 2004 (1 Hour) March 2005 (1 Hour) Illinois Prairie State Chiropractic Association Fall Convention. Philosophy Review. Davenport, IA. September 2000. (1 Hour) Illinois Prairie State Chiropractic Association Spring Convention. Bridging the Gap Between Philosophy and Neurologic Science. Playa del Carmen, Mexico. May 2003. (3 Hours) Philosophical Potpourri. Philosophy Colloquium. Palmer Institute for Professional Advancement. March 2001. (1.5 Hours) Online Sessions for the Philosophy Colloquium (five per year). Palmer Institute for Professional Advancement. Courses: October 2000-August 2001 (50 Hours) October 2001-August 2002 (50 Hours) October 2002-August 2003 (50 Hours) October 2003-August 2004 (50 Hours) October 2004-August 2005 (50 Hours) Online Sessions for the Diplomate of Philosophical Chiropractic Standards (two per year). Palmer Institute for Professional Advancement. Courses: September 2003-October 2005 (30 Hours) Conference on Philosophical Chiropractic Standards. Chiropractic Lexicon’s Relationship to the Maintenance of our Separate and Distinct Existence as a Healing Art. Kansas City, MO. May 17, 2003. (1 Hour) Chiropractic “Miracle Cases”: How to care for extreme cases in your practice. Palmer Student ICA. (Includes patient management/chiropractic analysis/specific adjusting techniques/philosophy) August 2003 (6 hours) The Philosophy of Dr. Fred Barge. Gonstead Seminars Annual Homecoming. Mt Horeb, WI. September 2003. The Supremacy of the Chiropractic Approach to Health. Illinois Prairie State Chiropractic Association Fall Convention. Findlay, IL. October 2003. (3 Hours) Clinical Application of Chiropractic Philosophy. Northwestern College of Chiropractic. November 2003. (3 Hours) Legion of Chiropractic Philosophy, Colloquium Host. Palmer Institute for Professional Advancement. Davenport, IA. (Five weekends) October 2003-August 2004. Diplomate in Philosophic Chiropractic Standards (DPhCS), Diplomate Host. Palmer Institute for Professional Advancement. Davenport, IA. [13 Sessions] November 2003-May 2006. Bringing Chiropractic Philosophy into the 21st Century. (Panel Moderator) Palmer College Lyceum. Davenport, IA. August 2003. (2-1/2 hours) Colloquium Grand Rounds, Program Host. Palmer Institute for Professional Advancement. Davenport, IA. August 2003. (3 Hours) Trauma, Toxine and Auto-Suggestion: Dr. Daniel David Palmer’s Destructive Forces. Palmer Institute for Professional Advancement. Davenport, IA. May 1, 2004. (1 Hour) Conference on Philosophical Chiropractic Standards. Role of Chiropractic Philosophy in Defining a Separate and Distinct Profession. Bloomington, MN. June 26, 2004. (1 Hour) Program Host ICA Interviews with the Greats. August 13, 2004. (PCC Homecoming) (3 Hours) The Philosophy of Detecting & Removing the ‘Cause’: Comparison of the Medical & Chiropractic Approach to ‘Cause’. Diplomate in Philosophic Chiropractic Standards course. Palmer Institute for Professional Advancement. September 2004 (2 Hours) Writing Patient Education Materials. Chiropractic Authors’ and Speakers’ Guild. Davenport, IA. June 2004. (1 Hour) The Chiropractic “Miracle Case”. Illinois Prairie State Chiropractic Association Fall Convention. Peoria, IL. October 22, 2004. (3 Hours) The Chiropractic Journey. Illinois Prairie State Chiropractic Association—Saturday Night Live. Bartlett, IL. January 22, 2005. (3 Hours) Chiropractic Intervention—One Cause-One Cure. Diplomate in Philosophic Chiropractic Standards course. Palmer Institute for Professional Advancement. Davenport, IA. January 29, 2005 (1 Hour) Chiropractic Philosophy and Its Clinical Implications. K R Jones Philosophy Weekend. South Carolina Chiropractic Assn. Columbia, SC. February 5-6, 2005 (6 Hours) Opening a Chiropractic Office. SICA. Davenport, IA. February 26, 2005. (5 Hours) Chiropractic Separate and Distinct. Palmer Institute for Professional Advancement. Davenport, IA. September 24, 2005. (1 Hour) Chiropractic “Miracle Cases”: How to care for extreme cases in your practice. Chiropractic Society of Texas. (Includes patient management/chiropractic analysis/specific adjusting techniques/philosophy) Houston, TX. February 2006 (4 hours) Chiropractic “Miracle Cases”: How to care for extreme cases in your practice. ICA International Symposium. (Includes patient management/chiropractic analysis/specific adjusting techniques/philosophy) Madrid, Spain. October 2006 (1 hour) The Atlas Vertebra. ICA International Symposium. (Includes unusual anatomical variants, spinographic analysis and patient management) Madrid, Spain. October 2006 (1 hour) Chiropractic “Miracle Cases”: How to care for extreme cases in your practice. Illinois Prairie State Chiropractic Association Fall Convention. Rock Island, IL. October 2006. (3 Hours) One Cause—One Cure. Academy of Chiropractic Philosophers course. Sherman College. March 2007. (3 Hours) The Role of the Chiropractor. Academy of Chiropractic Philosophers course–Lyceum. Sherman College. May 2007. (3 Hours) Abnormal Complete Cycle. Diplomate in Philosophic Chiropractic Standards course. Center for Chiropractic Progress. Chicago, IL. September 29, 2007. (7 Hours) The Autonomic Neurologic Link. Diplomate in Philosophic Chiropractic Standards course. Center for Chiropractic Progress. Chicago, IL. October 14, 2008. (3 Hours) “A List of Thirty-Three Principles”. Diplomate in Philosophic Chiropractic Standards course. Center for Chiropractic Progress. Chicago, IL. February 23, 2008. (4 Hours) Coordination: Clinically Considered. Diplomate in Philosophic Chiropractic Standards course. Center for Chiropractic Progress. Chicago, IL. April 13, 2008. (3 Hours) J. Clay Thompson Technique System Theory. Diplomate in Philosophic Chiropractic Standards course. Center for Chiropractic Progress. Chicago, IL. April 23, 2008. (1 Hour) Vertebral Subluxation—Cornerstone or Tombstone. International Research and Philosophy Symposium. Sherman College of Straight Chiropractic. Spartanburg, SC. October 2008. (1 Hour) Practical Cycle. Diplomate in Philosophic Chiropractic Standards course. Center for Chiropractic Progress. Chicago, IL. October 26, 2008. (3 Hours) Unlocking the Hidden Potential in Your Practice. ICA International Symposium. Grand Bahamas. December 13, 2008. (1 Hour) Print on Demand Publishing. Chiropractic Writers’ Weekend. Chicago, IL. February 22, 2009. (2 Hours) Clinical Reasoning. Diplomate in Philosophic Chiropractic Standards course. Center for Chiropractic Progress. Chicago, IL. April 11, 2009. (3 Hours) An Experiment in Deduction. Diplomate in Philosophic Chiropractic Standards course. Center for Chiropractic Progress. Chicago, IL. April 12, 2009. (3 Hours) Clinical Reasoning. Diplomate in Philosophic Chiropractic Standards course. Center for Chiropractic Progress. Chicago, IL. May 1, 2009. (2 Hours) An Experiment in Deduction. Diplomate in Philosophic Chiropractic Standards course. Center for Chiropractic Progress. Chicago, IL. May 1, 2009. (2 Hours) Fetal and Childhood Development of the Nerve System. Illinois Prairie State Chiropractic Association. Utica, IL. October 2009. (3 Hours) The Application of Chiropractic Philosophy to a Post-diagnostic Model for Consideration in Clinical Adaptation, Education & Research. International Research & Philosophy Symposium. Sherman College of Chiropractic. Spartanburg, SC. October 2009. (abstract presentation) Consideration of Altering the Position on the Theoretical Afferent Nerve of Chiropractic Philosophy to the Afferent Nerve of Interoceptive Function. Sherman College of Chiropractic. Spartanburg, SC. October 2009. (abstract presentation) The Autonomic Link. Diplomate in Philosophic Chiropractic Standards course. Center for Chiropractic Progress. Chicago, IL. December 5, 2009. (3 Hours) Philosophical Considerations for the Student. Palmer College of Chiropractic (SICA). Davenport, IA. April 10-11, 2010. (12 Hours) Neurological Considerations of “Miracle” Cases. EPOC-Indianapolis. Indianapolis, IN. May 20, 2010. (3 Hours) 10 Myths of Chiropractic Philosophy. Annual Lyceum. Sherman College of Chiropractic. Spartanburg, SC. May 28, 2010. (2 Hours) The Bright Future of Chiropractic—cycles of change within the profession—and the world. International Chiropractic Association. Council on Chiropractic Philosophy Annual Symposium. Bloomington, MN. July 24, 2010. (1-1/2 Hours) Chiropractic Pride. FOCUS “Life Without Fear”. Oklahoma City, OK. July 31, 2010. (1 Hour) Rationale of Instrumentation. Meeting of the Minds. Gonstead Methodology Institute. Sherman College of Chiropractic. Spartanburg, SC. October 9, 2010. (2 Hours) Chiropractic Pride—What was it, where has it gone, and when will it rise again?. California Chiropractic Association. San Diego, CA. November 2010. (2 Hours) Chiropractic’s Three-Legged Stool. Academy of Chiropractic Philosophers. Sherman College of Chiropractic. Minneapolis, MN. April 2011. (2 Hours) 10 Myths of Chiropractic Philosophy. Parker Family Seminars. Peoria, IL. October, 2011. (2 Hours) Chiropractic Philosophy—Cornerstone or Tombstone. Parker Family Seminars. Peoria, IL. October, 2011. (1-1/2 Hours) Chiropractic Neurophilosophy—Philosophy & Chiropractic’s Future. Parker Family Seminars. Peoria, IL. October, 2011. (2 Hours) Putting Collaborative Design Theory to Practice—An Attempt to Bride the Gap Between Philosophy & Science. International Research and Philosophy Symposium. Sherman College of Chiropractic. Spartanburg, SC. October 2011. (Abstract presentation) Chiropractic Philosophy in Practice. Troxell Intern Program. Long Grove, IA. March 2012. (2 Hours) Chiropractic Principle. Chiropractic Speakers’ Event. Montreal, Quebec, Canada. May 19-20, 2012. (1 Hour) The Autonomic Link. Texas Chiropractic Association. Austin, TX. June 8-10, 2012. (2 Hours) The Three-Legged Stool. Texas Chiropractic Association. Austin, TX. June 8-10, 2012. (2 Hours) Thompson Technique Overview. Texas Chiropractic Association. Austin, TX. June 8-10, 2012. (1 Hour) What is Chiropractic? EPOC-Omaha. Omaha, NE. June 17, 2012. (3 Hours) Nerve System Development. EPOC-Omaha. Omaha, NE. June 17, 2012. (3 Hours) Chiropractic Pride. EPOC-Omaha. Omaha, NE. June 17, 2012. (2 Hours) The Philosophy of a Gonstead Practice. Gonstead Methodology Institute. Mt. Horeb, WI. July 28, 2012. (3 Hours) Little Bit o’ Philosophy. Under the tent—Mansion Courtyard, Palmer College of Chiropractic. Davenport, IA. August 9, 2012. (2 Hours) The Source of Order. Delta Sigma Chi Fraternity. Davenport, IA. August 10, 2012. (1-1/2 Hours). Chiropractic Pride. Pi Kappa Chi Fraternity. Davenport, IA. August 10, 2012. (1 Hour). Universal Intelligence, Signs of Life and Primary Functions. Academy of Chiropractic Philosophers Course. New Zealand College of Chiropractic. Aukland, New Zealand. September 14, 2012. (2 Hours). The Vertebral Subluxation. Annual Lyceum. New Zealand College of Chiropractic. Aukland, New Zealand. September 15, 2012. (2 Hours) Adaptation. International Chiropractic Association. Council on Chiropractic Philosophy Annual Gathering. Chicago, IL. September 29, 2012. Determining relative motion between Occ-C1-C2 using the base posterior spinographic model on a single case. International Research & Philosophy Symposium. Sherman College of Chiropractic. Spartanburg, SC. October 20-21, 2012. (abstract presentation) Resolution of Nocturnal Enuresis in Five Individual Cases following Chiropractic adjustment to correct vertebral subluxation. International Research & Philosophy Symposium. Sherman College of Chiropractic. Spartanburg, SC. October 20-21, 2012. (abstract presentation) Unlocking the Hidden Potential in Your Practice. Chiropassion—Borio Seminars. Dallas, TX (3 Hours) Nerve System Development of the Fetus & Child. Chiropractic Society of Texas. Dallas, TX. March 15-17, 2013 (2 hours) Vertebral Subluxation—Cornerstone or Tombstone? Chiropractic Society of Texas. Dallas, TX. March 15-17, 2013 (2 hours) Do You Know What You Have? Parker University—(School Assembly). Dallas, TX. April 5, 2013. (1.25 Hours) Do You Know What You Have?—an Exploration of Current Science from a Chiropractic perspective. Missouri Academy of Chiropractic. Columbia, MO. April 14, 2013. (2 Hours) Coupling Chiropractic Philosophy & Current Scientific Knowledge In Your Practice. New Mexico Chiropractic Association. Albuquerque, NM. April 20, 2013. (4 Hours) The Atlas Subluxation. Schofield Seminars. Chicago, IL. July 13, 2013. (1 Hour) Is This as Good as it Gets?. Kappa Chi Fraternity. Davenport, IA. August 9, 2013. (1 Hour). Early History & Philosophic Basis of Upper Cervical Systems in Chiropractic. Blair Chiropractic Society. Las Vegas, NV. October 4-6, 2013. Setting the Stage. Diplomate in Philosophic Chiropractic Standards course. Center for Chiropractic Progress. Chicago, IL. November 1-3, 2013. (1 Hour) Early Chiropractic Research. Diplomate in Philosophic Chiropractic Standards course. Center for Chiropractic Progress. Chicago, IL. November 1-3, 2013. (1 Hour). The Value of Chiropractic. Illinois Prairie State Chiropractic Association. Urbana, IL. (3 Hours) Coordination: Clinically Considered. Academy of Chiropractic Philosophers’ course. Parker University. Dallas, TX. January 17-18, 2014. (3 Hours) Adaptation. Academy of Chiropractic Philosophers course. Parker University. Dallas, TX. January 17-18, 2014. (3 Hours) Vertebral Subluxation. Diplomate in Philosophic Chiropractic Standards course. Center for Chiropractic Progress. Chicago, IL. March 7-9, 2014. (2 Hours) The Autonomic Link. Diplomate in Philosophic Chiropractic Standards course. Center for Chiropractic Progress. Chicago, IL. March 7-9, 2014. (3 Hours) After the Adjustment. Diplomate in Philosophic Chiropractic Standards course. Center for Chiropractic Progress. Chicago, IL. March 7-9, 2014. (3 Hours) The Role of Chiropractic. Academy of Chiropractic Philosophers course. Sherman College. Helsingborg, Sweden. May 17-18, 2014. (2 Hours) Coordination: Clinically Considered. Academy of Chiropractic Philosophers course. Sherman College. Helsingborg, Sweden. May 17-18, 2014. (2 Hours) Update on Science, Research and the Chiropractic Patient – 2014. ICA Roundup. Cleveland College of Chiropractic. Overland, KS. June 21, 2014. (1 Hour) Coordination: Clinically Considered. Academy of Chiropractic Philosophers. Parker University. Dallas, TX. January 17, 2015. (4 Hours) The Value of Chiropractic. Academy of Chiropractic Philosophers. Parker University. Dallas, TX. January 18, 2015. (2 Hours) Chiropractic’s Three-Legged Stool. Academy of Chiropractic Philosophers. Sherman College of Chiropractic. Chicago, IL. Feb 7, 2015. (2 Hours) Coordination: Clinically Considered. Academy of Chiropractic Philosophers. Sherman College of Chiropractic. Chicago, IL. Feb 8, 2015. (2 Hours) The Value of Chiropractic. TLC Annual Strategic Planning Seminar. Princeton, NJ. September 12, 2015. (1 Hour) The Value of Chiropractic—Evaluating the Message. Missouri State Chiropractors Association. Kansas City, MO. December 14, 2015. (4 Hours) The Value of Chiropractic. Leadership Line. International Chiropractors Association. August 10, 2016. (1 Hour) The Trajectory of Life. SICA. Palmer College of Chiropractic. September 10, 2016. (4 Hours) Adaptability, Chiropractic, & the Trajectory of Life. Adaptability Research Symposium 2016. Center for Chiropractic Progress. Chicago, IL. September 30, 2016. (3 Hours) Trajectory of Chiropractic. Adaptability Research Symposium 2016. Center for Chiropractic Progress. Chicago, IL. October 1, 2016. (3 Hours) The Philosophy, Science, and Future of Chiropractic. NY Chiropractic Council. New York, NY. October 15, 2016. (2 Hours) The Value of Chiropractic. Missouri State Chiropractic Association. Kansas City, MO. December 16, 2016. (4 Hours) Adaptability—The Philosophy, Science, and Future of Chiropractic. Chiropractic Society of Texas. Dallas, TX. April 21, 2017. (2 Hours) Coordination: Clinically Considered. Chiropractic Society of Texas. Dallas, TX. April 22, 2017. (2 Hours) Ten Myths of Chiropractic. Barcelona Chiropractic College. Barcelona, Spain. May 26, 2017. (2 Hours) Adaptability, Chiropractic, and the Trajectory of Life. Barcelona Chiropractic College. Barcelona, Spain. May 27, 2017. (5 Hours) Human Adaptability and the Trajectory of Life. The Wave. Life College of Chiropractic West. San Francisco, CA. August 4-6, 2017. (1 Hour) Chiropractic and Adaptability. Minnesota Chiropractic Events. Minneapolis, Minnesota. October 7, 2017. (10 Hours) Adaptability, Chiropractic, & the Trajectory of Life 2017. Massachusetts Alliance for Chiropractic Philosophy. June 14, 2018. (2 Hours). Commencement Speaker. Life Chiropractic College West. Hayward, CA. June 15, 2018. Adaptability and the Trajectory of Life. Wisconsin Chiropractic Society. Wisconsin Dells, WI. October 5-7, 2018. (4 Hours) Do You Know What You Have?. Illinois Prairie State Chiropractic Association. Naperville, IL. June 1, 2019. (2 Hours) The Science and Philosophy of Chiropractic. Pinillos Chiropractic Symposia. Mexico City, Mexico. June 8-9, 2019. (10 Hours) Philosophy of Complexity. 2nd Annual Lyceum. Barcelona College of Chiropractic. September 27th-29th, 2019. (1.5 Hours) Adaptability—The Essence of Chiropractic. Parker Vegas. Parker University. Las Vegas, NV. March 5-7, 2020. (1 Hour) The Value of Broad Application Chiropractic—Preparing for the Future. Chiropractic Society of Texas. Dallas, TX. March 26-28, 2020 (4 hours) The State of the Chiropractic Profession—2020. Les Conférences Chiros du Centre Chiropratique Paris 6. Paris, France. April 25, 2020. (2 Hours) Heart Rate Variability Research: Acquisition & Data Analysis Methods. Barcelona College of Chiropractic. Barcelona, Spain. April 30, 2020. (1.5 Hrs) The “Why” of Chiropractic Research. Life College of Chiropractic West. Hayward, CA. May 7, 2020. (0.5 Hr) Science & Philosophy in Chiropractic—2020. Vital Interviews Singapore Chiropractic. Singapore. May 21, 2020. (1.25 Hrs)
Chiropractic Practice Experience
Currently in private practice. Frankfort, IL. (1990-present)
Professional Memberships
Council on Chiropractic Philosophy Illinois Prairie State Chiropractic Association International Chiropractors’ Association Loyal Legion of Chiropractic Philosophers Chiropractors for the Advancement of Chiropractic Philosophy Palmer College of Chiropractic Alumni (IL) Association for History of Chiropractic Chiropractic Authors’ and Speakers’ Guild
Chiropractic as Lifestyle Care with Dr Mary Helen Hensley DC – Chiro Hustle Podcast 305
Dec 02, 2021
Following her near-death experience, Mary Helen began to realize that her previous skills of communicating with those in spirit had become so much more.
A series of incredible, serendipitous events led her to develop her newfound ability to facilitate the healing process.
Overnight, she found herself able to “read” the ethereal field of an individual, linking her to the person’s history, gaining insights into how past experiences were creating a person’s present reality, regarding their physical, emotional, and spiritual health.
By creating a new awareness, Mary Helen has helped hundreds turn anguish to insight, distress to discernment, and heartbreak to healing.
Many individuals have healed themselves of life-threatening diseases under her guidance, reclaiming their lives and moving forward with a new understanding of the intricate links between the mind, body, and spirit.
Mary Helen has also assisted numerous people with experiencing the death process with grace, dignity, and understanding, bringing perspective to life lessons, removing the fear that is so often associated with crossing over.
A healer is someone who facilitates healing in another. No one really heals anyone else. The healer does not “do” the healing as “Nature” does the healing. Of course, there are many understandings of what, precisely, constitutes “nature.” The mind-body-spirit has a natural, self-healing capacity with an effective healer simply playing the role of a “catalyst”.
Healing may be understood as an extension of a natural human capacity. Some people may access it more easily than others, but everyone can develop this natural capacity in and for themselves. Not everyone, however, has the same kinds of healing abilities. Some may be more effective with physical ailments, some with psychological and emotional issues, while others may help people with spiritual growth which plays a part in their healing. There are many different forms that healing abilities take. Dr. Hensley takes a holistic approach; that is she is interested in the whole person, in all aspects of self.
PI Care and Getting Better Cases in Chiropractic with Dr Mark Slater DC – Chiro Hustle Podcast 304
Nov 29, 2021
Mark Slater, BS, DC is a healthcare entrepreneur from Atlanta, Georgia who practiced for over 20 years in Personal Injury marketing and patient treatment.
Mark grew up in Birmingham, AL, and attended the University of Florida where he received a BS in Zoology and Health Science Education. After graduation, he moved to Atlanta in 1994 and began his journey in Chiropractic at Life University. Mark graduated in 1998 and moved back to Birmingham where he built a brand-new office under the mentorship of Dr. Peter Fernandez’s Practice Starters program focusing on personal injury.
Mark knocked on over 1000 doors before he opened that practice and sold it for a large margin 2 years later and moved back to Atlanta where he bought an all PI/WC practice.
In that practice, Mark employed an MD to handle all the patient treatment while Mark was in the field every day meeting attorneys, taking them to lunch, networking with MRI reps, and courting doctors for referrals. While owning that practice, he also started a chain of med spas called The Fountain Laser and Med Spa in greater Atlanta. Mark sold everything in 2015 and took some time off.
Mark was recruited back into the PI game and was hired as a VP of Sales and Marketing for a multi-million-dollar orthopedic spine surgery practice with multiple locations in Georgia where he coached and trained over 10 marketing liaisons in the field for that practice. He was instrumental in bringing the practice to over 200 new PI patients per month and breaking a record for most spinal surgeries performed in a calendar month in the practice at 30.
Mark realized he enjoyed being an entrepreneur rather than an employee, so after 11 months as VP of Sales and Marketing for the Spinal Surgeon, he decided to start his own consulting business to help chiropractors and providers all over the country with his time tested and effective methods to generate more PI patients with his simple, 5 -Step PI Accelerator Method. Mark has also engineered a process to attract more PI patients with training on how to turn your non-utilized social media platforms into revenue generators for your PI practice.
Mark is an expert on healthcare marketing who helps companies go from where they are today, to get to their desired situation by providing time-tested systems to building strong Personal Injury practices with his program. He has personally managed over a million dollars of marketing budgets and digital ad spends on behalf of clients and he has been able to consistently provide robust returns for his clients.
Mark lives in Atlanta with his beautiful wife, his hard-hitting teenage hockey player son, and his creative and sweet teenage daughter.
Innate Adjusting in Chiropractic with Dr Haig John DC – Chiro Hustle Podcast 303
Nov 25, 2021
Dr. Haig John has a high-volume chiropractic family practice in Melbourne Florida.
He is a Meeting speaker at Dynamic Essentials (D.E.), He has been teaching the art of adjusting for 17 years and is the developer of INNATE Adjusting Workshops and host of Innate Express Podcast.
Haig has committed himself to create excellence in chiropracTIC by inspiring, educating, and mentoring Students and chiropracTORs around the world.
From a Punk Rocker to a Network Chiropractor with Dr Darin Mazepa – Chiro Hustle Podcast 302
Nov 22, 2021
A lifelong resident of the Lehigh Valley, Dr. Darin is passionate about four things, being the best father he can be to his son, Kaimana; his love for the Hawaiian Islands, especially Kauai; attending concerts and hearing live music; and transforming the lives of suffering people through Reorganizational Healing. In 1996 he and his former practice partner set out to create a new paradigm in healing for the Lehigh Valley. In January 1997, Vitality was born.
Over the last 25 years, Dr. Darin has helped thousands of patients live happier, more productive lives. Whether it’s through the most gentle form of chiropractic, allergy elimination, nutritional counseling and support, or any of the other tools in his professional arsenal, he always gives 100% to the person with whom he is consulting. He is the proud recipient of several awards over the past two decades and has been asked to speak at local, national, and international health conferences.
Create a Culture WITH Chiropractic with Dr Ramachandra Arci DC – Chiro Hustle Podcast 301
Nov 18, 2021
Dr. Ramachandra Arci, DC is a Colombian Chiropractor with a Hindu name due to his religion. He is a second-generation chiropractor who graduated from Life University. He has always been interested in how health, wealth, and wellbeing apply in day-to-day life. He spent many years studying different approaches and techniques within the profession, from structural techniques such as Gonstead to more tonal work such as BGI and NSA.
He returned to Colombia to work at his father’s office, the first Chiropractor in Colombia, with 42+ years of practice, 2 years afterward he opened his own office, applying different techniques, approaches, and systems at the office. This exploded his practice, then he went and took over his father’s practice. All with the purpose of expanding straight, connected, and subluxation-based chiropractic around the country.
He is an international spokesperson for chiropractic, he has been in Brazil, Argentina, the US, and Colombia talking about chiropractic philosophy and technique. He created mission trips in Colombia and Brazil to be able to teach students and take chiropractic to the masses.
Dr. Rama has worked with chiropractors from different countries, and currently, in his team, there is a group of Mexican D.C´s well enrooted in the chiropractic philosophy and lifestyle, with a great passion and desire to give, to love, and to serve from a state of abundance.
Miracles In Chiropractic with Dr David Pascal DC – Chiro Hustle Podcast 300
Nov 15, 2021
Dr. Pascal grew up in Los Angeles, and he graduated from UCLA and Palmer-West. Before starting chiropractic school, he was a professional runner racing all over the world. As a chiropractor, he is in his 35th yr treating patients. He has treated athletes at four Olympic Games and 12 World Championships His in-office focus is on severe neurologic injuries and autoimmune diseases.
Politics IN Chiropractic with Dr Eric Crane DC – Chiro Hustle Podcast 299
Nov 11, 2021
Eric Crane, DC, is a highly skilled and compassionate chiropractor and rehabilitation therapist who treats patients of all ages. He leads the team at Mustang Chiropractic in Mustang, Oklahoma.
Dr. Crane grew up in the cowboy capital of the world, Dodge City, Kansas, where he helped his father and grandfather on their ranch and wheat farm. Years of performing manual labor gave Dr. Crane a deep appreciation and passion for correct alignment and total body wellness.
Dr. Crane graduated from Spearville High School in Spearville, Kansas. He later attended Emporia State University in Emporia, Kansas. Then Dr. Crane earned his chiropractic degree from Logan University in Chesterfield, Missouri.
Dr. Crane is an expert in chiropractic adjustments. At Mustang Chiropractic, he specializes in the diversified technique, which is the most practiced chiropractic technique in the world. He also provides services using the Sacro-Occipital Technique, Cox Flexion-distraction, Logan Basic, muscle release techniques, and Gonstead chiropractic techniques.
Dr. Crane treats his patients like lifelong friends, providing highly personalized and compassionate care that offers long-lasting results. Mustang Chiropractic is the only chiropractic practice in Mustang that uses X-rays, and the Mustang Times has named the practice the best chiropractor in Mustang three years in a row.
Dr. Crane warmly welcomes new and returning patients Mustang Chiropractic.
Chiropractic Relationship Marketing Through Tech with Dr Erik Kowalke DC – Chiro Hustle Podcast 298
Nov 08, 2021
Dr. Erik grew up in Arbor Vitae, WI. From a very young age, he had the mind and heart of an engineer, so it was only natural for him to attend Michigan Technological University to pursue a degree in Mechanical Engineering.
When he experienced relief from chronic allergies through chiropractic care, he became intrigued with how the body works. It was then he realized that true health comes from the inside out, not the other way around with over-the-counter medications and prescription drugs.
The human body is the greatest machine ever built; no man has yet to make or duplicate a human cell!
This is exactly what drove Dr. Erik to become a Chiropractic Doctor. He says “The human body is amazing; now as a ‘spinal engineer’ it is my mission to help people realize their God-given health potential through specific, scientific, chiropractic care.”
Understand the Chiropractic Vertebral Subluxation with Dr Mark Romano DC – Chiro Hustle Podcast 297
Nov 04, 2021
Dr. Mark has been in private practice in North Mississippi for over 28 years serving hundreds of people each week in the non-therapeutic model of chiropractic. Currently, Dr. Mark has 3 offices and trains associates in this model of chiropractic.
“Our mission is to check the spine of every man, woman, and child in our communities on a weekly basis and facilitate the correction of vertebral subluxations.”
Dr. Mark speaks throughout the country and internationally empowering people of all professions to excellence. He also is the founder of NTSC Institute, an online training platform for chiropractors.
Power Passion and Prosperity in Chiropractic with Dr Eddie Hall DC – Chiro Hustle Podcast 296
Nov 01, 2021
Dr. Eddie Hall was born and raised in the town of Goldsboro, North Carolina, only a short drive from the Eastern Coast. Active in many sports during his childhood, he excelled at basketball and soccer. This led him to receive a scholarship to play Division II basketball for Methodist University, a longtime dream of his. During this time, he became immersed in the health and fitness industry, quickly becoming Assistant General Manager of a large fitness company at the mere age of 19. Upon graduating with a bachelor’s degree in applied exercise physiology, he became General Manager of another fitness company near his hometown and multiple other gyms across North Carolina. He excelled in this industry and soon thereafter started his own fitness company. However, he quickly realized that in this capacity he would only influence a small part of someone’s health and therefore felt compelled to pursue the career of chiropractic in the hopes of making a greater impact.
In 2012 he began the intense training of becoming a chiropractor at Life University in Marietta, GA. This is where he met the love of his life and the mother of his beautiful baby girl, Kinsley Jo. Upon graduation, they moved back to her hometown in Eau Claire, Wisconsin. There he joined her family practice which is one of the largest single clinics in the world, founded by her grandfather Dr. Joe Stucky and carried on by her mother and father, Drs. Jay and Pam LaGuardia. Here he grew the practice into multiple 7 figures within the first 3 years. Now he helps grow our profession’s reach and success by mentoring young doctors to thrive not only in practice but in their personal lives as well. While continuing to grow in every area of life, he leads by example and shares the successful tips with the youthful doctors he coaches in order to maximize their potential.
Understand how your Wealth can be your Health with Chris Miles – Chiro Hustle Podcast 295
Oct 28, 2021
Chris Miles, the Cash Flow Expert and Anti-Financial Advisor, is a leading authority teaching entrepreneurs and professionals how to get their money working for them TODAY! He’s an author, podcast host of the Chris Miles Money Show, has been featured in US News, CNN Money, Entrepreneur on Fire, Bigger Pockets, and has a proven reputation with his company, Money Ripples getting his clients fast, financial results. In fact, his personal clients have increased their cash flow by over $250 Million in the last 11 years!
Accomplishments: Successful Practice for 27 years Work 8 hours per week on patients Practice sees over 1000 patient visits per week Ran 3 marathons I have worked for the United States Olympic Committee for the last 4 years. Team Doctor US National Team/ Indoor Team Handball Team Doctor Professional Handball Team. National Champions 2019 Past Doctor LA Raiders 1995-96 Past Medical Director California Beach Volleyball Association.
Hobbies: Everything at the beach. Hiking, surfing, biking Golfing, Beekeeping, Gardening, and Winemaking.
The Future: Keeping adding value to people we influence. Training Chiropractors with good hands and hearts to be the best versions of themselves. Opening 7 more offices in Los Angeles in the next 5 years.
How to Leave a Legacy in Chiropractic with Dr Bob Rakowski DC – Chiro Hustle Podcast 293
Oct 21, 2021
I’m often asked about my history and career as a functional medicine doctor, so I thought that I would share that with you here…
After 27 years as a functional medicine doctor, the lessons that I have learned and the strategies that I have developed and discovered allow me to help my patients to create results faster than they ever thought possible and to avoid costly mistakes in the process.
Post Graduate Instructor: Dr. Bob has taught over 10,000 seminars to natural and medical practitioners around the world. He is known for his in-depth understanding of physiology and biochemistry as well as for creating programs that are both safe and effective.
Chiropractic and Kinesiology: Dr. Bob loves understanding optimal balance and creating programs to achieve it FAST. Ancient wisdom understand and taught that spinal balance was critical to health. Kinesiology is the study of muscles and motion. Moving the spine creates an instant change. Addressing the muscles creates a lasting change.
BSEE: Engineers are taught to SOLVE PROBLEMS. As a chiropractor and Kinesiologist, I look for the cause of the patient’s imbalance. Yes, I can make immediate changes in your structural balance but my goal is to make a lasting difference. Lasting benefits require identifying and addressing the cause.
CCN: As a Certified Clinical Nutritionist, I use the highest quality nutritional supplements that are both safe and effective. Programs are custom designed after a thorough history, physical exam, and biochemical evaluation that includes both standardized lab values and functional bio terrain markers.*
Acupuncture: Acupuncture is a time-proven system for moving energy. This is one more powerful strategy often employed to help patients to achieve their health goals fast!
BSRN: Studying Nursing and completing over 600 hours of hospital internship helps me to understand both the power and limitations of modern medicine. This helps me to work with medical professionals in a way that optimizes your recovery.
What if we Mandated the Chiropractic Adjustment w/ Dr Elizabeth Hoefer DC – Chiro Hustle Podcast 292
Oct 18, 2021
Dr. Elizabeth S. Hoefer (Hay-fer) earned her Doctor of Chiropractic degree, Bachelor of Science, and Associate of Science in Chiropractic Technology at Palmer College of Chiropractic in Davenport, Iowa (the birthplace of Chiropractic). She is currently a candidate for a 3-year post-graduate training in upper cervical procedures called the Diplomate in Craniocervical Junction Procedures, D.C.C.J.P.
She currently serves as the Chair of the House of Delegates for the California Chiropractic Association (CalChiro).
Dr. Hoefer is adjunct faculty at Southern California University of Health Sciences and Life College of Chiropractic West, where she trains current students of chiropractic in her office.
Dr. Hoefer is also a certified advanced instructor through the Blair Upper Cervical Chiropractic Society and educates other chiropractors and students on the Blair Upper Cervical Chiropractic Technique nationwide.
In 2015, Dr. Hoefer was awarded Blair Chiropractor of the Year. Dr. Hoefer was voted New Chiropractor of the Year 2013 by the California Chiropractic Association for the State of California.
With such extensive and advanced training in chiropractic, Dr. Hoefer offers patients a wealth of knowledge and a passion to serve. Having personally experienced the healing power of Blair Upper Cervical Chiropractic, she is dedicated to the advancement of this work and committed to educating the public about the vast benefits Blair Chiropractic has to offer.
Dr. Hoefer and her husband have three lovely daughters. In her free time, Dr. Hoefer enjoys being involved with her church and volunteering to advance the Blair Chiropractic message through regular speaking engagements.
From Patient to Chiropractor with Dr Melissa Lamarche DC – Chiro Hustle Podcast 291
Oct 14, 2021
Dr. Melissa has a passion to help others achieve their best health. She has pursued sports medicine and worked in health and wellness since she was 16 years old.
The POWER of Chiropractic with Dr Peter Goldman DC – Chiro Hustle Podcast 290
Oct 11, 2021
Born and raised in Brooklyn, NY. Founder, Zone School of Healing. Zone school has over one thousand members worldwide.
Patients fly in to see him from literally all over the world. Has over 100 patients who drive 4 hours each way to see him. 80%+ of his patients come with non-musculoskeletal chief complaints.
Many of the best pro athletes in the world are his patients. Black belts in Brazilian Jiu-Jitsu and Kyokushin. Varsity athlete in college and international full-contact karate competitor in 1990s featured in several magazines and newspapers, including the San Francisco Chronicle, Black Belt Magazine, and Massage & Bodywork Magazine.
The HARDCORE TRUTH of Chiropractic with Dr Lou Edwards DC – Chiro Hustle Podcast Episode 289
Oct 07, 2021
Dr. Lou Edwards wanted to be a Chiropractor for the majority of her life, she discovered it at the age of 13 after a horse-riding accident which resulted in a serious neck injury in which she saw a Chiropractor and found great benefits. She had also always been a horse rider and a great lover of animals and had also been fortunate to see the miracles of Chiropractic in animals, that is when she decided to be a Chiropractor!
Dr. Lou went to study Chiropractic straight out of college and then further trained in animal Chiropractic, she now does a combination of the two and sees amazing miracles every day. She runs a successful Chiropractic clinic in Oxford called Results Align where her team is always looking for ways to reach out more to the local community and spread the Chiropractic word.
Outside of clinic hours she spends a lot of time with animals, she has two dogs; Ziggy and Isla and enjoys walking them, exercising, reading, and generally seeing friends.
A True Chiropractic Odyssey Story with Dr Austin Lawrence DC – Chiro Hustle Podcast 288
Oct 04, 2021
Dr. Austin works at Results Align Chiropractic in Abingdon, South Oxfordshire – a high volume vitalistic open-plan practice. Dr. Austin graduated from the McTimoney College of Chiropractic, Abingdon in 2008.
What started off as a 4-year plan ended up being an 18-year journey of ups & downs and twists & turns to become a Chiropractor. In a previous life, Dr. Austin was a gym manager, personal trainer, and sports injury therapist.
Dr. Austin is passionate about impacting as many lives as possible and spreading the message about a vitalistic Chiropractic. Husband and father of 2 boys the oldest of which he inspired to train as a Chiropractor.
What it Means to have a Subluxation Cleared with Dr Jodi Dinnerman DC – Chiro Hustle Podcast 287
Sep 29, 2021
Dr. Jodi Dinnerman is the founder and creator of SEWP School, an online finishing school for the Staffless Entrepreneurial Wellness Practitioner seeking automation and marketing solutions.
She has been a family wellness chiropractor in NJ for over 20 years, has two boys (Kai and Quinn), and is married to her best friend, Jim.
Dr. Jodi is on a mission to serve practice management solutions that are implementable, joy-based, and relevant to today’s practice climate.
Look Better, Move Better, Feel Better with Dr Krista Burns DC – Chiro Hustle Podcast 286
Sep 27, 2021
Dr. Krista Burns is the founder of the American Posture Institute, author of the textbook The Posture Principles, and TEDx Speaker. Dr. Krista has two doctorate degrees and is leading the charge against postural decline. She has been featured on media including ABC, CBS, NBC, Fox News Radio, and Global Woman Magazine, and prestigious stages including the World Congress of Neurology and Neurological Disorders and the World Congress of Falls and Postural Stability.
The Future of Technology in Chiropractic with Dr Dwayne Hoskins DC – Chiro Hustle Episode 285
Sep 23, 2021
~The Master of Living~ – James A. Michener
The master in the art of living draws no sharp distinction between his labor and his leisure, his mind and his body, his work and his play, his education and his recreation.
He simply pursues his vision of excellence through whatever he is doing and leaves others to determine whether he is working or playing.
To himself, he is always doing both.
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Past: 1992 – Graduate from Logan College of Chiropractic (Pediatric training) 1993-2001 – Hoskins Family Chiropractic, Danville, IL 2001-2015 – Hoskins Chiropractic, Lafayette, IN 2015-2016 – Dean of Clinic Operations and Outreach, Sherman College of Chiropractic
Current: 2008 – Pres/Founder pureCHIROnotes electronic notes for DCs 2016 – Executive Director, Palmetto State Chiropractic Association 2016 – pureCHIROnow, Inman, SC 2017 – Dir of Sales and Marketing, Titronics Research and Development 2018 – ChiroHustle Podcast Tech
Passions: Chiropractic Biblical Christianity and Counselling Motorcycling Gaming
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“my ultimate goal, my only desire, is to finish the race at the finish line (not earlier) fully used up, and wore out and stand (or lay prone) at my Savior’s Feet and hear those sweet sweet words ‘Well done, My good and faithful servant, enter here unto your rest.’ “
Chiropractic is in Safe Hands with Dr Howard Cohn DC – Chiro Hustle Podcast 284
Sep 20, 2021
Since 1990, Dr. Howard Cohn has been President and Founder of the Cohn Health Institute. Dr. Cohn has lectured and taught internationally on the subjects of diet, nutrition, and natural and alternative health care for over two decades. During that time, he has acted as a product trainer within the Direct Sales and Network Marketing industry and has been intimately involved in product development and the testing of thousands of nutritional and health products since 1990. His professional training and education spans more than three decades. Dr. Cohn has treated over 50,000 patients and personally trained over 50 doctors. Dr. Cohn believes the body was designed to heal itself as long as it’s given the correct basic building blocks in order to do so and is allowed to function free of interference.
Business Building in the Chiropractic World with Melody Watts – Chiro Hustle Podcast 283
Sep 16, 2021
Melody Watts is a top 1% Health Business Strategist. She has worked with Chiropractors from all over the world and now she is sharing with you what she’s learned from over 2 decades of experience and in helping multiple 7-figure practices.
Freedom of Speech IN Chiropractic and the Truth with Dr Eric Plasker DC – Chiro Hustle Podcast 282
Sep 13, 2021
Dr. Plasker is a 1985 graduate of Life University and has been a practicing chiropractor for over 30 years. He and his team have helped tens of thousands of patients from all over the world improve their health and quality of life through the chiropractic care and 100 Year Lifestyle information provided at Plasker Chiropractic.
Dr. Plasker is the international bestselling author of The 100 Year Lifestyle, The 100 Year Lifestyle Workout, and The 100 Year Lifestyle Second Edition. His books have been translated into multiple languages and he has been featured on media, corporate, and health care platforms worldwide.
Dr. Plasker believes that “everyone deserves to be healthy from the time they are born through their last breath of life. This includes you!” We look forward to working with you and your family to help you reach your health goals and live your ideal 100 Year Lifestyle.
He has been married to Lisa for 29 years and their three children have chosen to be chiropractors.
Merging Technology & Chiropractic for Ultimate LIFE w/ Dr Erik Kowalke DC – Chiro Hustle Podcast 281
Sep 09, 2021
Dr. Erik grew up in Arbor Vitae, WI. From a very young age, he had the mind and heart of an engineer, so it was only natural for him to attend Michigan Technological University to pursue a degree in Mechanical Engineering.
When he experienced relief from chronic allergies through chiropractic care, he became intrigued with how the body works. It was then he realized that true health comes from the inside out, not the other way around with over-the-counter medications and prescription drugs.
The human body is the greatest machine ever built; no man has yet to make or duplicate a human cell!
This is exactly what drove Dr. Erik to become a Chiropractic Doctor. He says “The human body is amazing; now as a ‘spinal engineer’ it is my mission to help people realize their God-given health potential through specific, scientific, chiropractic care.”
Making Sense about the Brain-Body Connection with Steve Sanborn – Chiro Hustle Podcast 280
Sep 06, 2021
Steve Sanborn is descended from a long line of people who were Americans even before it was cool to be an American, with a family history that started in New England in 1632. Steve has moved, traveled, and worked all over the country, (he even walked across it in 1995), but he has been in Kansas City for most of the last 17 years.
Professional
Steve began his career founding a successful nonprofit organization. After two decades of director-level leadership in for-profit/nonprofit marketing, communications, and public relations roles, Steve maintains a passion for communication precision and great results. Especially around brain health.
His need to know “why” has always fueled his goal to teach value and action through content creation, externally with target audiences and internally in team leadership. Steve created Midwest Brain Health Technology to bring EEG tech to a whole level of healthcare and medical best practice.
Steve spent the last several years of his career growing MBHT but also providing consulting healthcare, nonprofit, manufacturing, and logistics organizations, gathering difficult, complex, and harrowing facts, data, and research, and distilling it down to consumable communication that fits with brand and style. This activity led him to predictive behavior research and analysis as well as the creation of MBHT to provide EEG technology to practitioners everywhere.
Some companies Steve has worked with include:
Sioux Chief Manufacturing – Tribal Mfg. – Spunstrand Mfg. – Quartermaster Marketing – Upfront Mortgage Brokers Association (UMBA) – The Health Insurance Advocate – se2 (service.end2end) – The Missouri Center for Patient Safety (MOCPS) – LifeFlight Eagle – Missouri EMS Association Off the Clock
Steve’s interests include his six kids, a life-long piano playing habit, writing poetry, some previous attempts at hobby-farming, and cleaning up after his six kids.
The Essential Health Model for YOUR Family with Melody Watts – Chiro Hustle Podcast 279
Sep 02, 2021
Melody Watts is a top 1% Health Business Strategist. She has worked with Chiropractors from all over the world and now she is sharing with you what she’s learned from over 2 decades of experience and in helping multiple 7-figure practices.
Learn about the Wisdom of 33 in Chiropractic with Dr Donald Francis DC – Chiro Hustle Podcast 278
Aug 30, 2021
Dr. Donald Francis practices in the beautiful Scottish Borderlands. Originally from Zimbabwe Donald came to chiropractic late, after a career serving as an officer in the British Army. He saw service in many parts of the world including Kosovo and Iraq. After Palmer College Davenport Donald opened a practice in Scotland near where his wife’s family farmed. He now owns two largely referral-based practices where five busy chiropractors see thousands of practice members. Donald has studied SOT to the highest level and now teaches the technique across Europe. He is the Vice President of The Scottish Chiropractic Association, Vice President of SOTO Europe, and the director of his chiropractic promotion company, Veritas Curat. He is the lead editor and compiler of the book “The Wisdom of 33” and has spoken on large and small stages about chiropractic. He has a passion for philosophy, including Chiropractic Philosophy, and the promotion of Chiropractic throughout the world, in its natural form. Donald is married to Katie and between them, they raise their 3 children on their sheep and cattle farm in Scotland. Donald is a founding supporter of The Scotland College of Chiropractic
To XRay or Not To XRay in Chiropractic with Dr Cliff Tao DC DACBR – Chiro Hustle Podcast 277
Aug 26, 2021
Dr. Tao was born in Ottawa, Canada, and has been in private radiology practice for 15 years in Orange County, California, serving chiropractors throughout the United States and beyond. Following graduation from National in Chicago, Dr. Tao completed his 3-year full-time radiology residency at LACC and then did full-time musculoskeletal radiology research fellowship training at UCI Medical Center in Orange, California. He is an internationally sought-after speaker and is published, both in chiropractic and medical peer-reviewed literature, on the topic of chiropractic, spine, and musculoskeletal radiology. Dr. Tao is part-time voluntary faculty at LACC and a former voluntary instructor of radiology at the UCI Medical Center. He is married with a toddler and enjoys the outdoors.
Protecting Chiropractic Subluxation & XRay in Canada w/Dr Craig Hazel DC – Chiro Hustle Podcast 276
Aug 23, 2021
Dr. Craig Hazel’s mission is to help families THRIVE. After graduating from Queen’s University with a Bachelor of Science and a Bachelor of Physical and Health Education, he went on to earn a Doctor of Chiropractic degree and a Bachelor of Science in Anatomy from Parker College of Chiropractic in Dallas Texas. He is passionate about seeing children and families in his private practice at Synergy Chiropractic in Kanata Ontario. A sought-after speaker, he has been featured regularly on TSN Team 1200, CTV, and Rogers TV. He is also the Chairman of the Alliance for Chiropractic of Ontario.
The Tone of LIFE with Dr Taylor Stoecklin DC – Chiro Hustle Podcast 275
Aug 19, 2021
Dr. Taylor began his healthcare journey in his undergraduate studies at Saint Louis University, where he studied Biology with a Pre-Med focus. During his tenure, he quickly realized that he aligned more with making an impact through prevention and optimization of our well-being, not with treating symptoms and disease.
Dr. Taylor’s journey led him to discover Chiropractic. He attended Chiropractic school at Logan University in St. Louis, MO. It was there, and at a local chiropractor’s office, that he learned the true magnificence of Chiropractic, and its ability to change people’s lives. His life was completely transformed with Chiropractic, including the resolution of seasonal allergies and chronic migraines.
Dr. Taylor believes that, for true healing to take place, it must come from within. By optimizing the body’s nervous system through specific and gentle chiropractic adjustments, the body’s innate wisdom is able to properly coordinate its functions. Health and vibrancy are the results.
Dr. Taylor believe that regardless of the health issue, each and every one of us benefits from a more coherent brain-body connection and an optimally functioning nervous system.
Chiropractic in its underlying principles has allowed Dr. Taylor to create massive changes in his health, in his relationships, in his business, and in his entire life. Chiropractic has allowed him to see the world through a lens of unlimited potential.
BioHacking your Bio-Hack with Dr Samuel Shay DC – Chiro Hustle Podcast 274
Aug 16, 2021
Dr. Sam Shay, DC, IFMCP, helps busy, health-conscious entrepreneurs & Mom-preneurs attain and sustain high performance, so that they can create more freedom for themselves and others. He has dedicated his life to helping others through functional medicine and functional genetics.
Dr. Shay walked his own health journey from being chronically unwell from age 6-18, including severe fatigue, anxiety, digestive problems, chronic pain, severe insomnia, and poor nutrition. He dedicated his life to natural medicine to get himself and others well, which led him to functional medicine and functional testing.
He graduated Summa Cum Laude from Parker College of Chiropractic in 2008, then maintained a Diplomate in the American Chiropractic Neurology Board for approximately a decade before switching to full-time functional medicine as a certified practitioner for the Institute for Functional Medicine and the Kalish Institute for Functional Medicine.
Dr. Shay is a creator of The 10 Pillar Method, a 21st-century evolution from the Triangle of Health. The 10 Pillar Method properly assesses the most important and most commonly missed components of health and wellness. Too many well-meaning people chase the latest ‘hack’ or ‘trick’ or ‘supplement’ or ‘gadget’ yet never fully grasp the 30,000-foot view using the lens of the “10 Pillars of Health”. To learn even more get Dr. Shay’s free eBook: “Biohack Your Biohacking with the 10 Pillars of Health: A commonsense guide to functional medicine and functional genetics” at www.DrSamShay.com/biohacker.
Dr. Shay has recently authored a new eBook on Genetics where you can learn the different types of genetics-based weight gain, how to future-proof your brain, food triggers, how to genetically determine your optimal carb-tolerance, vitamin D absorption, and immunity support. Get your free copy at www.DrSamShay.com/genetics.
Connecting Man the Spiritual to Man the Physical with Dr Marcus Chacos DC – Chiro Hustle Podcast 273
Aug 12, 2021
Dr. Marcus Chacos is a chiropractor with twenty-four years of clinical experience specializing in family wellness care and arthritic conditions. He is the bestselling author of The Arthritis Solution as well as two other books. Dr. Chacos’ most recent book, The Heroic Adventures of Kid Ki’ro is an illustrated children’s book with proceeds donated to the ASRF funding subluxation-based spinal research.
Dr. Chacos founded Chiropractic Education Online, a non-profit organization designed to raise funds through chiropractic education for chiropractic institutions dedicated and committed to serving vitalistic chiropractic. Dr. Chacos has hosted the Pain2Brain: Neuroscience of Chiropractic Summit, the Family Wellness Super-Conference, and the Subluxation Summit with the ASRF bringing together the leading chiropractors in the field to raise funds for the chiropractic profession. His endeavors have raised over $225,000.00 for vitalistic chiropractic organizations.
Dr. Chacos has presented on chiropractic philosophy at events like The Philosophy Symposium and The Remarkable Practice Immersion events. He is passionate about chiropractic philosophy and guarding Our Sacred Trust The author of the 40 Tests of The Philosophical Chiropractor Dr. Chacos serves the mission of chiropractic with passion.
Dr. Chacos speaks internationally and has appeared on health summits with his keynote on The Total Healing Blueprint as well as business summits such as the Marketing and Practice Growth Summit with Brandy Kinnear and Dr. Krista Burns Practice Growth Challenge.
Dr. Chacos is also the founder of Chiro Author Mastery that teaches chiropractors how to write, publish and promote a bestselling book to help them grow their practice, establish their authority, and deliver profound and life-changing care.
Neuroplasticity and Chiropractic with Dr Patrick Porter PhD – Chiro Hustle Podcast 272
Aug 09, 2021
Patrick K. Porter, Ph.D. is an award-winning author, educator, consultant, entrepreneur, and speaker. With 30 years of experience operating the largest self-help franchise, he has become a highly sought-after expert within the personal improvement industry, having sold over 3 million of his self-help products worldwide.
Dr. Porter has been on the cutting edge of brainwave entrainment technology for 33 years. He was a co-developer of the MC2, the first personal light & sound brain training machine, voted “Best New Gadget of the Year” at the 1989 Consumer Electronics Show.
His newest brain-training platform, BrainTap is distinctively designed to activate the brain’s neuroplasticity. The BrainTap headset uses light & sound technology in combination with Dr. Porter’s proprietary guided visualization audio sessions to help people achieve brain fitness, overcome stress, lose weight, stop smoking, manage pain, accelerate learning, enjoy superb sleep, and make any number of lifestyle improvements. Additionally, he offers personal improvement providers a turnkey system for helping their clients achieve these same goals and more. Dr. Porter also is dean of mind-based studies at the International Quantum University of Integrative Medicine (IQUIM).
Previously, he founded Positive Changes, the world’s largest franchise network of lifestyle improvement centers. Dr. Porter’s successes were featured in NPR, The Wall Street Journal, BusinessWeek, People, Entrepreneur, and INC, as well as ABC, NBC, CBS, CNN, and the Discovery Channel. Dr. Porter’s entertaining speeches and seminars deliver the real-life, nuts ‘n bolts concepts he used to take his business venture to a multi-million-dollar enterprise.
He is the author of the award-winning bestseller, Awaken the Genius, Mind Technology for the 21st Century, which was awarded “Best How-To Book of 1994” by the North American Book Dealers Exchange. Awaken the Genius is translated into four languages and more than 150,000 copies have sold globally. He is also the author of Discover the Language of the Mind and Thrive In Overdrive, How to Navigate Your Overloaded Lifestyle, among others.
For ten years, Dr. Porter hosted his own show on WNIS radio in Norfolk, Virginia. Previously, he was the host of a Phoenix television show. As an independent consultant, he wrote Hidden Solutions and Awaken the Genius programs for the State of Arizona. He also created Mind Over Cancer, a creative visualization and relaxation program used in medical facilities to assist patients receiving cancer treatment to better manage stress and side effects.
Dr. Porter has produced an arsenal of nearly 700 audio-recorded motivational programs and creative visualization processes and has sold more than 3 million books and recordings worldwide. He has devoted his professional career to developing successful methods that empower people. He has personally instructed more than 35,000 people in personal improvement. He earned his doctorate degree from Louisiana Baptist University in 1992 in Psychology of Christian Counseling.
Success Through Vision – Homeless to Doctor with Dr Donovan Smolich DC – Chiro Hustle Podcast 271
Aug 05, 2021
My name is Dr Donovan I’m a sports chiropractor. I’m from Seattle Washington and I love to breakdance! Originally discovered chiropractic through breakdancing. Chiropractic reminded me of break dancing. It has to do with your mind and body. I thought it was the most creative way of healing someone.
True Health Freedom in Chiropractic Education with Dr Nicole Bonner DC – Chiro Hustle Podcast 270
Aug 02, 2021
Nicole Bonner has been serving patients since earning her Doctor of Chiropractic from Parker Chiropractic College. She runs a family chiropractic center called Healing Hands of Manahawkin, located in Southern New Jersey. Giver and healer, Nicole decided to contribute back to the profession by professionally training and mentoring future Chiropractors. She has a passion for coaching students and first-year doctors to deliver their purpose to the world by preparing them to open and run a practice.
The Barefoot Mama Movement with Dr Courtney Gowin DC – Chiro Hustle Podcast 269
Jul 29, 2021
Dr. Courtney Gowin graduated from Parker in 2013 and opened her practice with $6000 saved from student loans and $54 in her bank account. Walking in accordance with God’s purpose for her life, she has been able to adjust and help thousands of women achieve the birth they want through prenatal chiropractic care with a collaborative approach.
Along with running her prenatal and pediatric practice, Free to Be Chiropractic, she also runs a prenatal wellness collective called the NEST and her grass-fed beef business, Dallas Grass-fed.
Dr. Gowin also teaches and speaks to chiropractors around the world, and has written one of the largest natural lifestyle and pregnancy books, The Barefoot Mama. She holds a special passion for mentoring students and teaching this beautiful art of prenatal chiropractic so that it stays pure for generations to come.
Her passion for education and community birthed the Barefoot Mama Community and Barefoot Retreats. She is growing a tribe of women who are passionate about growing their families and their businesses. Starting next year she is launching continuing education retreats in the Caribbean for chiropractors and students.
When she is not traveling, teaching, or doing yoga you can find her chasing all her chickens and three home birth baby girls around on their family farm.
Business Principles and Patient Retention with Dr Randy Snyder DC – Chiro Hustle Podcast 268
Jul 26, 2021
Dr. Randy Snyder started practice in the Denver Metro area 32 years ago. He is a constant learner with multiple postgraduate degrees. He is certified in acupuncture, dry needle therapy, Graston, and Fakter Techniques for soft tissue. He is also a diplomate in sports medicine and is the team chiropractor for Regis University Athletics in Denver Colorado and helps with Colorado Christian University.
He has served on the boards of multiple non-profits, as well as being the past president of Robby’s Friends (Pediatric Cancer Support Group) and was President of one of Colorado’s largest youth soccer clubs for more than 15 years (Real Colorado Edge), and continues as VP.
He teaches postgrad courses in Acupuncture, Sports Med, Patient Retention and Internal Referrals, and Office Finances.
The Neurological Standard of Care in Chiropractic with Dr Guy Riekeman DC – Chiro Hustle Podcast 267
Jul 22, 2021
Dr. Guy Riekeman is an innovator, visionary, and leader in the chiropractic profession for 5 decades. He pioneered patient education on video, built the largest management program of its time, and was the President/Chancellor of the two largest chiropractic colleges.
With his latest venture, My Lifestyle iQ (MLiQ), he has established himself as a leader in Chiropractic Remote Patient Management; the next advance in patient education and management of patient lifestyle behaviors in conjunction with transforming health through Chiropractic care.
Understand Flow State in Chiropractic with Dr Ryan Dawson DC – Chiro Hustle Podcast 266
Jul 19, 2021
Dr. Dawson seeks to provide high-quality healthcare and guidance through always evolving evidence-based methods that aim to push each patient to their optimal healing potential. Through natural and holistic means, he pursues restoring biomechanical, chemical, and physiological capacity to the body and mind.
He is from Warrensburg, MO, and currently practices in Los Angeles, CA. Graduated from Southern California University of Health Sciences with a Doctorate in Chiropractic specializing in Clinical Reasoning, Neuroscience, and Human Physiology. Completing his bachelor’s degree In Kinesiology as a student-athlete at the University of Missouri and University of Central Missouri.
He is the founder of Flowstate Movement which provides training programs, workshops, and events for functional movement progressions, primal movement flows, breathwork, and mindfulness. Dr. D has successfully coached and trained hundreds of collegiate and professional athletes, as well as served thousands of patients from all over the world.
For fun, Dr. D enjoys spending time with friends and family, hiking, exploring, and playing music.
As chiropractors, Dr. Dawson believes what we do and teach is the most amazing role in the world and will continue to revolutionize healthcare forever. We are in line with being the most sustainable and qualified approach to guiding people from suffering to full lifestyle optimization.
Hear the Truth from the UK on Chiropractic with Dr Thomas Waller DC – Chiro Hustle Podcast 265
Jul 15, 2021
Dr. Tom is one of Europe’s most exciting and dynamic chiropractors with a purpose to Inspire, Educate and Serve. He does this through his busy full-time practice, as well as through his other businesses as a sought-after entrepreneur. He is the host of the “Dr. Tom Show Podcast” and founder of the “Finding You Project” which is designed to help individuals and businesses achieve outrageous success while remaining true to their purpose.
Along with his wife, he is a coach and mentor to health professionals with Inspired You. A regular guest expert on radio, an international speaker, and a property investor. It is his mission to inspire you to bring your unique gifts and talents to the world and create a life of abundance and happiness.
How Your Lifestyle IS Your Business in Chiropractic with Dr Tim Zittle – Chiro Hustle Podcast 263
Jul 08, 2021
Dr. Tim is a national leader in revolutionizing healthcare and the way we receive the care we need. He helped build several of the largest chiropractic health centers across the country before moving to Columbus, OH to be a founder of Flourish Chiropractic- one of the most successful healthcare offices in the Midwest. In early 2019, Dr. Tim sold Flourish and moved to Parker, Colorado to bring a seven-year dream to life as Treehive Chiropractic was born. Now one of the fastest-growing chiropractic centers in the state, Treehive has grown into a collection of hundreds of athletes, individuals, and entire families from all walks of life who are experiencing massive improvements in their quality of life through incredible health transformations.
Aside from being a chiropractor and entrepreneur, Dr. Tim is also an accomplished communicator and coach, speaking all over the country regarding various topics on a regular basis. He is also a familiar face at local coffee shops and recreation centers, caffeinating himself into a love of the “sweaty lifestyle” and desperately trying to learn how to like cardio a little bit
From Dr. Tim-
“Health is your greatest asset. With it, people rise. Without it, they fall. My commitment is to support you in achieving the health goals most important to you so that you can spend more time doing what you love with the ones you love.”
Learn about 10-X-ing YOUR life with Dr Jennifer Norbits DC – Chiro Hustle Podcast 262
Jul 05, 2021
I am helping American Expats to move to Portugal and build a dream life. My team and I help every step of the process. From Tax numbers, visas, bank accounts, lending, schools, careers, pets. We help the entire process.
I am a #ExpPortugal Real Estate Agent helping American Expats to make their dream come true of living in Portugal, and yes a #chiropractor 22 years, and love chiropractic. However, now I can bring my knowledge and personal experience to Americans looking to live their best life, in the third safest nation on our planet.
Yes I am #Realestateagent #Expat #Realestateinvestor, #AIRBNB #Peerspace #EXPpotugal #DogMama, #10XLIFE #Fitnesscompetitor #FreedomEntrepreneur, #Nutritionenthusiast and #Speaker. My mission to help Americans live a better life in Portugal. For 20 years I have taught and lead the world towards natural solutions globally for those passionate about health, fitness, cleansing, intermittent fasting, and plant-based nutrition in the USA and Portugal that has not changed. But my real journey for the next 50 years is to help Expats with their dream home, dream life, purchase, rental, and or investment opportunities. I am excited about this opportunity.
Long term I am super passionate about creating and building Self Sustainable communities that have solar power, rainwater wells, sustainable farming, schools, and natural healing health centers within these communities.
Please feel free to reach out to me if you are an EXPAT wanting to move, need any type of assistance do not hesitate. My team and I are here to help with the process. Also if you are a realtor, broker, or think this is an interest we need you, message me. Lastly, if you would like to be involved in creating and building Self Sustainable communities, reach out to me and let’s talk.
Relationship Adjusting from 2 to 200 with Dr Nathan Browne DC – Chiro Hustle Podcast 261
Jul 01, 2021
-Grew up in the suburbs of Chicago -decided to become a chiro in 2004 while living in Seattle, quit my job in sales, and went back to school -Graduated Life University in Atlanta, GA in 2008 -Stayed in Atlanta and started practicing immediately after school finished. -Have been practicing for the last 13 years in Buckhead with longtime friend Dr. Tim Dembowski, started out as a Spinal Aid Decompression franchise, later transitioned to a Medical Clinic with a holistic approach. -Main practice for the last 6 years is in Dunwoody, GA -Share space with long-time friend and mentor Dr. Larry Reuter -I’ve been using Zone Technique for the last 2.5 years and am all about results -I work alongside Dr. Pete Goldman for Zone Technique helping to educate and recruit other doctors/healers, help develop programs and act as a professional liaison for the school -I love chiropractic, I love helping patients, I love educating doctors/healers on how to become better, more efficient, and consistent in practice. -have a vitamin company, Six Systems Vitamins, that pairs with Zone Technique which is very popular with Zone School students
How Chiropractic Fits Into the Future of Health Care with Dr Brad Wolf DC – Chiro Hustle Podcast 260
Jun 28, 2021
I started having immune problems as a child at the age of 3. I flipped over my Bigwheel and smashing my head on the sidewalk. That day they put 6 stitches in my head. Shortly after that time, I started having swelling in my throat. My tonsils came out next… the surgery du jour. Life seemed to go on after that.
I was in my first-grade class when I first started having trouble breathing. It was springtime and the trees and grasses were in full bloom in California. I told my teacher I needed to call my mom and she said I needed to sit down, and that school would be out soon. In those days I walked a mile to my home. When I walked through the front door, my mom took one look at me and rushed to get me help to open my lungs, as she listened to me with a railing wheeze. That day I had 2 shots of adrenaline to open my lungs.
Shortly after that day I had scratch tests and started allergy shots. I was told I was allergic to grasses trees and mold ( whos not?), and that I would need to use an inhaler when I couldn’t breathe. I had nights I was so congested and had labored breathing. I would sit in the hot shower and if that didn’t work it was off to the emergency room for more adrenaline.
This went on until my mid-teens with allergy shots, inhalers, decongestants, and other nasty meds. Along the way, I discovered that I also had a deviated nasal septum which prevented me from breathing correctly through my nose.
Growing up I was physically active but would find myself on the side of the soccer field wheezing at practice. I was getting tired of all the medical doctors throwing drugs at me. They weren’t helping except for in the moment sometimes.
Never once did anybody suggest that my food may have had something to do with what was going on in my body. How about the quality of my breathing or how I was managing my stress? I remember as a child, driving past a sign which said “CHIROPRACTOR”. Every day we drove past this sign but I didn’t know what it meant and I didn’t ask.
I later found out that my mom had fears and biases against chiropractic. Since then she and my sister were the first to go to a chiropractor but never said anything to me.
I went off to college after high school and was still immune-stressed. The school “Health” center was there for me to start.
I decided to start taking yoga because my roommate was doing it. Turns out the instructor was a well-known yoga teacher named Bobbe Norisse. I also signed up for Tai Chi and autogenic training that semester. I explored meditation, herbs, and eastern healing traditions. I had some amazing teachers that helped give direction to my healing journey.
At one point I decided to book a massage at a local university. I found an incredible bodyworker named Marina Alyea. She was the first person who ever used their hands on me. I had experienced acupuncture but this was different. I booked some sessions with Marina every couple of weeks for many months. I really love the feeling of being worked on.
While in a conversation with a friend, she mentioned she was studying bodywork and suggested maybe I should consider it too. I decided to enroll in Bodywork/Massage school that summer.
I was hanging out with this girl from my bodywork class who asked me if I wanted to come to meet her friends who were both Chiropractors. At that point in my life, I said yes to almost anything that had to do with health and the human body and jumped at the opportunity.
My first chiropractor’s name was with Dr. Alan Lazar who currently still practices in southern California. He and Dr. Jennifer Gardner explained chiropractic to me. It was literally… bone, nerve, subluxation. Made sense to me.
At the time I cared way less about subluxations and more about how amazing my body felt after being adjusted. Up until this point, my body was healing but I still had work to do. I felt good, but not great and I thought I should feel great. Or at least I wanted to feel great.
Bodywork school catapulted my knowledge, helping me understand my body through different mediums. Massage, Structural Bodywork, Breathwork, Hypnosis, and more… The director of the school, Jocelyn Olivier is a master bodyworker. She’s a super-skilled healer with amazing hands.
I went searching for Chiropractors in my area and visited several. I settled on Dr. Michael Defino who had recently changed the direction of his practice to pursue NSA.
At that point, my experience with chiropractic was all structural. NSA was amazing! I was receiving NSA, bodywork, and breathwork while learning to practice and teach.
Around this time I got involved in breathwork with Gay and Kathlyn Hendricks who are pioneers in body-centered breathing. I continued to try different methods and techniques to improve my health. During a breathing session with another breathwork therapist, I torqued a rib head which started causing me severe pain between my shoulder blades.
I started looking for anything I could do to get relief. Chiropractic, Massage, bodywork, ice, heat… nothing was working. I felt pain every day. Fell asleep and woke up with it. Chiropractic adjustments and massage would help for about a day.
I discovered Tony Robbins in 1988
It was there that I woke up. I began to learn how to be at cause in my life. To be self-determined and to go after my dreams. Take action, fear into power, and commit.
While attending a Tony Robbins event, somebody suggested I go see Mark to have him work on my painful rib head. My pain had continued to persist for 9 months. Mark Lamm was a genius ( RIP). He was Tony Robbins’ bodyworker. What he did to me that day took about 15 minutes and the rib head pain never returned.
I learned a very important lesson that day, that not all bodyworkers, chiropractors, etc are the same. Mark was exceptional. Far more skilled than any bodyworker I’ve experienced since. I have a very high standard for anybody to work on my body.
As the saying goes, “cream rises to the top!”
In the summer of 1991, I attended a two-week Tony Robbins program in Hawaii as a trainer, where I met my wife, Lauren, the love of my life.
My life has been a wild ride; Cross country relocation from California to Maryland, chiropractic school, marriage, 2 home-birthed kids – no shots, chiropractic practice, moving to a new state after 16 ½ years of practice …
My then-girlfriend, and I, decided we were going to go to chiropractic school together.
We toured different chiropractic schools and decided on Logan College in St Louis. We spent a year finishing prerequisite and moved to St. Louis.
I didn’t understand at the time that schools lean and teach based on their chiropractic philosophy. So being the nonconformist that I am, I pledged Delta Sigma Chi. I quickly identified with being a straight chiropractor in a so-called “ middle of the road” chiropractic school philosophically ( which Logan is not!).
The Delts, as people would call us, set up all of the chiropractic seminars. Reggie Gold, Jim Sigafoose, Kent and Gentempo, Fred Barge… At first, Logan allowed them to speak on campus. This lasted about 6 months.
Then they made it clear that they would not allow any chiropractic philosophy on Logan Campus.
So what did we do? we adapted!
We ran seminars and events for the students off-campus. It was amazing! I took leadership roles and implemented new programs during those years.
I attended chiropractic philosophy seminars outside of Logan. Within the school, we were only taught chiropractic philosophy from Joseph Strauss’s blue book in Tri 2. That was it.
In between classes, I would take trips to the Chiropractic Archive to visit Vi Nickson. She was from the first graduating class at Logan. She was somewhere in her 90’s. I would speak with her about chiropractic and she would show me her vintage Green Books.
Lauren and I graduated from Chiropractic School in Dec. 1996 and we moved back to the Washington DC area to live near family
Full of energy and passion, we started our first practice in Tysons Corner, Virginia.
We had a great time at that office. I would say it was a family practice. We saw people of all ages. Newborn babies, teens, adults, seniors, accidents, and everything else.
As a musician, we hosted several chiropractic music nights where patients would come dance, sing, play music, and other talents, and I would play a music set with some of my patients.
About this time, a friend of mine from California started helping Kenny Loggins. We were invited to adjust the band at a local venue where they were playing near my office.
It was super exciting and I began to put my attention on contacting rock bands to offer Chiropractic. Over the years we have taken care of some great musicians and performers including Prince, The Eagles, Aerosmith, Sara Mclachlan, Justin Bieber, and many others.
We also had the opportunity to provide chiropractic care for the Cirque Du Soleil performers when they set up their tent near my office for a couple of years.
One of the funniest lines I ever heard a musician say about chiropractic was when Glen Frye peaked his head in the adjusting room and said, “ I see you’re doing a little Thoracic Park!”
For marketing, we mostly did spinal screenings and health talks. I joined several practice management groups. For several years I was mentored by Ben Altadonna and was doing direct response marketing with snail mail to promote DRX9000. This strategy was successful until it wasn’t. We changed the size of ads, headline copy, day ads ran but eventually, this stopped working for us all together and the cost per lead was just too steep.
During this time in practice, I discovered the DRX9000, DRX9000C, and Axial Decompression. At this point in my practice, the journey led me to start helping people avoid spinal surgery. I still promoted healthy living and chiropractic family care but realized I needed to find a way to help people heal non surgically from severe spinal injuries. Chiropractic is amazing at helping people in so many ways but I found that sometimes this technology was way more effective in the beginning. I would then transition them back to a more regular chiropractic schedule.
After the market crash of 2008, we struggled in practice for several years. My wife was raising our kids and doing chiropractic part-time. Marketing and outreach weren’t working as well as it did in the past. Eventually, we decided to relocate to live closer to her brother.
We left Washington DC and headed to Charlotte North Carolina in 2013.
Honestly, we were just ready to get out of Washington DC
With renewed energy and passion we set out to make a splash in Charlotte.
We were invited to open a chiropractic office inside of Innovation Park which is a 2 million square foot facility just north of uptown Charlotte. It’s about the size of a large mall. We were sold on the idea of having a captive audience. At the time, there were about 7000 people who came to work every day.
What we failed to realize was that the same process of getting to know the community doesn’t change no matter where you are. Excited about chiropractic or not, people still had to know, like, and trust us. So instead of taking off like a rocket, it’s been something else.
We have an excellent reputation now but it has taken some time. Currently, we offer chiropractic, functional medicine, axial decompression, nonsurgical treatment to help people with scoliosis, custom orthotics, and lifestyle training.
I started to work on a side hustle a few years ago called LivingMaxHealth. Medical care is not health care and chiropractic should be at the head of the health table. I have continued to make new content and share my vision to Transform World Health.
I believe people deserve better health care. It’s time for chiropractors to raise the bar!
We moved into a gorgeous new space in April 2019 and this is where we are right now. Charlotte is an amazing place to live. The weather is spectacular and the people are great. I’ve had way more first-time chiropractic patients in Charlotte than in 16+ years of practice in Virginia.
Covid has been a challenge for us being that we’re inside of this building with no tenants present. Currently, there are about 100 people in the building. We never closed the entire time this drama has been going on. People didn’t leave their homes for many months. Surprisingly enough our 2020 revenue was virtually the same as 2019. We have avoided wearing masks in the office with the exception of a few patients that ask us to do so.
We continue to push the envelope and train harder.
Thank GD, my family and I are healthy and strong. Innovation Health, our current practice continues to grow.
Freedom of Health and Choice in Chiropractic with Dr Wade Anunson DC – Chiro Hustle Podcast 259
Jun 24, 2021
Dr. Wade Anunson is a 1994 graduate of Palmer College and runs a highly successful chiropractic business in Madison, WI with his wife Dr. Heather Anunson. His passion for business systems, human behavior, and the quality of communication has been key components with innovating functional health and protocols in chiropractic techniques. He serves as the current President, board member, and legislative chair for the Chiropractic Society of Wisconsin is a Platform Instructor for Activator Methods, presents for the Palmer Center for Business Development, and instructs Pre and Post Graduate Technique for Palmer College of Chiropractic.
Clinical functional health innovator, Healthy Hemachrome, Cancer Thriver, Podcaster, Influencer, drug-free patient advocate, and Personal Health Freedoms activist. My life’s work centers around empowering others to health, healing, and human potential.
FranklySpeakingwithDrWade.com https://itunes.apple.com/us/podcast/franklyspeakingwithdrwades-podcast/id1451265938?mt=2 Frankly Speaking with Dr Wade’s podcast -spotify https://www.facebook.com/FranklySpeakingWithDr.Wade
The TRUTH & the Truth Talking Behind Chiropractic with Dr Mitch Harlan DC – Chiro Hustle Podcast 258
Jun 21, 2021
Dr. Mitch Harlan is the founder and CEO of Truth Inc., THE Corp., and Truth Talks Media. Dr. Harlan has provided a platform for people to share their life-changing stories for the benefit of others.
Often called the ‘Human Whisperer’, he brings experiential knowledge to others in the hopes that even just one person can benefit from someone else’s story.
He approaches learning in a new and profound way and has discovered one of the world’s best-kept secrets. What is this secret?… it’s turning people’s stories into profound lessons that help others heal and avoid suffering.
“Some of the most influential people in the world have asked me how I came up with this unique approach to telling these stories and my response is; sharing your story for the benefit of others is honestly the most liberating thing a person can do, and at the same time, you’re healing yourself.” – Dr. Mitch Harlan
From Middle School to Doctor with Dr Dominique Taylor DC – Chiro Hustle Podcast 257
Jun 17, 2021
Dr. Dominique Taylor is a second-generation medical provider but a first-generation chiropractor who has been in practice since 2009. She is a graduate of PCC Davenport IA. She is passionate about access to quality healthcare. Because of that passion, she serves on several state and local boards. Currently as follows: NMCA Secretary, ACA Alternate Delegate of NM, NMCA PAC Member, and Vice-Chair LCCHC. She is a mother of two young boys and has a loving husband that shares her enthusiasm for life and outdoor adventure.
Become the Least Vulnerable Person with Dr Eric Plasker DC – Chiro Hustle Podcast 256
Jun 14, 2021
Dr. Plasker is a 1985 graduate of Life University and has been a practicing chiropractor for over 30 years. He and his team have helped tens of thousands of patients from all over the world improve their health and quality of life through the chiropractic care and 100 Year Lifestyle information provided at Plasker Chiropractic.
Dr. Plasker is the international bestselling author of The 100 Year Lifestyle, The 100 Year Lifestyle Workout, and The 100 Year Lifestyle Second Edition. His books have been translated into multiple languages and he has been featured on media, corporate, and health care platforms worldwide.
Dr. Plasker believes that “everyone deserves to be healthy from the time they are born through their last breath of life. This includes you!” We look forward to working with you and your family to help you reach your health goals and live your ideal 100 Year Lifestyle.
He has been married to Lisa for 29 years and their three children have chosen to be chiropractors.
Make Healthy Communities out of Healthy Families w/ Dr Vanessa Walker DC – Chiro Hustle Podcast 255
Jun 10, 2021
Chiropractic and Wellness Center. She has been in the chiropractic field for over 14 years – 7 years as a Chiropractic Physician with advanced training in sports. She began her healthcare career by attending a local Medical Magnet Program while in high school. After which, Dr. V earned a Bachelor’s of Bio-Medical Science degree from the University of South Florida. She then immediately enrolled in Palmer College of Chiropractic in Central Florida where she earned a Doctorate of Chiropractic at the age of 25.
Dr. V is the co-author of “Getting Well: Mind, Body, and Spirit. A Guide to Healing and Healthy Living in Every Area of Your Life”. She currently travels internationally empowering individuals through her program “Transform YOUR Life” and encourages us to make our health a priority – which aids in accomplishing greatness. She is on a mission to help her patients reach their optimal health through chiropractic care and lifestyle changes. Dr. V is also a member of The Links – Fort Lauderdale Chapter and has received numerous accolades, both locally and nationally.
She is passionately involved in her community and actively participates in the following capacities: – CEO/President, Owen Walker Jr. Foundation, Inc. (501c3) – Licensed Ordained Minister, Countyline Worship Center Church of God – Planning and Zoning Board, City of Miramar – Leadership Broward Class XXXIII – Board of Directors, Boys and Girls Club of Carver Ranches
Setting the Standard for the Profession with Dr Raymond Nichols DC – Chiro Hustle Podcast 254
Jun 07, 2021
I am Dr. Raymond Nichols and I am here to connect the disconnected, the disempowered, and the suffering back to their authentic power and expression. I help people function better, heal better, and adapt to LIFE better, by ensuring the brain-body connection is functioning optimally. I own AlignLife Chiropractic in Greenville, SC, along with my beautiful wife Dr. Mariya Shaeffer. We have 3 amazing kids, 11, 3, and 5 mos. I have served on many leadership boards in the past and most recently our clinic was awarded the fastest growing clinic out of 40 clinics.
The Art of Chiropractic Technique and Business with Dr Mike DeCubellis DC – Chiro Hustle Podcast 253
Jun 03, 2021
Dr. Michael DeCubellis is a leading expert in treating complex and chronic injury cases. He has had multiple clinics and currently practices in Downers Grove and helps others understand the why and how of lasting pain and the healing process.
Dr. DeCubellis came across this area after having several patients come into his clinic with pain that had been present for years and never went away. He wasn’t able to make much progress with these patients either, and he wanted to figure out why this was happening and what could be done.
After extensive training and research, Dr. DeCubellis was able to identify the underlying problem with the way of treating these patients, identify the underlying diagnosis and create a specialized treatment protocol to achieve results that were not possible before. Now those patients with injuries are able to heal properly the first time and recurrent and chronic problems actually improve!
This was made as a way to better help patients get results quickly and not have these structural issues keep coming back. Now he works to not only help those achieve better results, but help people understand what is going on with their bodies, how the healing really happens, and why issues become chronic.
Some accomplishments:
Dr. DeCubellis has been a featured speaker at the Mortum Arboretum, Argonne Lab, Council of Supply Chain Management, Village of Westmont, and Illinois Depart of Human resources, to name a few. Voted Best Chiropractor by various publications, including Suburban Life, Top Doc, and Opencare, over 15 times in the last 8 years. Has worked with Injury Attorneys to increase case values to maximize policy limits by proper diagnosis and treatment protocols. Has been featured in multiple media, print, radio, and online areas including Suburban Life, Tampa Bay Times, Downers Grove Reporter, ABC, NBC, CBS, FOX, Remarkable Radio, and EatThis.
Fast Food to Chiropractic with Dr. Danny DeReuter DC – Chiro Hustle Podcast 252
May 31, 2021
Hi, I’m Danny DeReuter, and I want to save the world.
I’ve been told I have a Superhero complex. That’s probably true to some extent. I want to help everybody and part of me is still that 14-year-old boy that fell in love with comic book heroes. I’m a chiropractor living in Chattanooga, TN, and practicing in Dalton, GA. I want everyone to be healthy naturally – without the use of drugs.
I’m an occasional writer-I’ve written some stuff.
Sometimes people think I’m funny. Maybe some time I’ll come up with a bit of courage and try my hand at stand-up. (seriously, that’s a thing on my vision board)
I’ve become somewhat of a social media expert managing my online presence. I help show people how to do social media more effectively.
I’m also a speaker. I prefer to speak on topics that I’m passionate about-like natural health, chiropractic, and social media.
Be nice and you can ask me to speak at your event.
Recently, a dream of mine was realized when I had an opportunity to become co-owner of Earth’s Remedies, a local health supplements store. I see my chiropractic clients at my office: Natural Life Chiropractic
I was born in Colon, Panama, and moved to Miami, Fl when I was fifteen to go to High School. (Jose Canseco, the baseball player was a classmate)
I have 2 beautiful daughters, Audrey and Chloe that are not impressed by anything written about me on this page.
A random injury from a fall from a Wendy’s restaurant sign introduced me to the wonders of chiropractic.
After floundering in random jobs, I finally knew what I wanted to do with my life! Soon after I enrolled at Life University College of Chiropractic. Since graduating I have done some work learning various techniques so I can serve my community better.
I’ve done a mission trip to Honduras with Lifeline Ministries and there I had the opportunity to adjust hundreds of people.
Hear from a MommaPreneur and MommaPracter Dr. Hillary Hushower, DC – Chiro Hustle Podcast 251
May 27, 2021
Dr. Hillary Hushower is originally from Michigan, where she completed her bachelor’s degree in Applied Biology at Ferris State University. She then lived in Iowa where she completed her chiropractic degree from Palmer College of Chiropractic. Her first experience with chiropractic care was in high school and playing sports. In 2007 she collaborated with other chiropractors to open a free clinic in Manaus, Brazil. Dr. Hillary loves to focus on families, including pregnancy and pediatrics. She enjoys community involvement and having events at her office to get to know her patients. She prides herself on having fun with her patients and staff. She bought her practice in 2007 and moved to Carmel Indiana without knowing anyone in the community.
Community-Based Health and the Opioid Crisis with Dr. Andrew White DC – Chiro Hustle Podcast 250
May 24, 2021
Dr. Andrew White is from Jackson Michigan and currently lives and works out of Holland Michigan. He attended Albion College and Palmer College of Chiropractic in Davenport Iowa. Dr. White partnered with Dr. Erik Kowalke and opened his office Higher Health Chiropractic in Holland in 2017 (www.gethigherhealth.com). Higher Health is a family and neurologically based clinic currently serving over 2,000 people a week in West Michigan. In 2019, Dr. White started AlignWell and AlignIQ (www.aligniq.life). AlignWell is an onsite wellness company creating, implementing, and managing onsite wellness programs around the country. AlignWell trains local providers and contracts them to serve companies in their communities. AlignIQ is a software company using proprietary algorithms to measure the health of a workforce, and the ROI for wellness for corporations. AlignIQ also partners with SKED (www.sked.life) to communicate with employees in the most efficient means possible while using predictive analytics to create habit change in the lives of the employees we serve. Dr. White’s passion is helping to end the opiate epidemic after witnessing his mother struggle with chronic back pain after failed back surgeries and subsequent opiate prescriptions. Dr. White is married to his wife, Chelsey, and has two children, daughter Eleanore son Matthew.
How to Connect with the School System with Dr Lona Cook DC – Chiro Hustle Podcast 249
May 20, 2021
Since 2010, Dr. Lona has practiced chiropractic in Chippewa Falls, WI where she loves getting to spend her days helping others through the benefits of chiropractic and the message of health from within.
Chiropractic and its teachings have blessed her life in countless ways, and she loves teaching others about this way of life.
In 2013 Lona published her first book for young chiropractors on opening their first practice and she additionally opened her second brick and mortar practice. She has been through chiropractic startups 4 times, all of which are still successfully running today! Currently, she still practices in her first practice.
Additionally, she speaks and teaches many weekends out of the year. Currently, she hosts a quarterly in-person mastermind/retreat in western Wisconsin for chiropractors.
In 2021, Lona is preparing to launch her new book, Reclamation. It should be out, late spring! I hope to help others look within and find their own power. Her life was radically transformed by the willingness to look within, make a shift, and follow her inner compass. She hopes to help others connect back to themselves.
Personally, she is married with two little boys and three stepdaughters, 1 cat, 1 dog, 1 fish, and 1 hamster! A full house.
MamaPractor and Generational Wellness with Dr Alex Pankoke DC – Chiro Hustle Podcast 248
May 16, 2021
Hi! I’m Alex, or as some have to call me, Dr. MamaBird
I’m a wife, a #boymom of two, an entrepreneur #momboss, a vitalistic chiropractor, childbirth educator, vbac queen, and lover of all things wellness.
Most importantly, I am a woman with the heart to serve other women STEP INTO THEIR GIFTS & POWER
In January 2019 I opened my women’s health practice with a hope, dream, a little coaching…even less business knowledge
Not 3 months later… I was surprised to find out I was pregnant with my 2nd child.
By August, 8 months into practice, I was exhausted trying EVERYTHING (I knew what to do) to make my practice successful. I was paying myself less than $7/hr and I ended up having to shut down my practice and put myself on maternity leave at 32 weeks…just from stress
While at home waiting for my baby to come, I consuming courses, webinars, books, coaching, ANYTHING…In the midst, I learned about a DIFFERENT WAY A way that would allow me to actually have a balanced #momlife and own a successful practice.
In 2020 shortly after an amazing and empowered VBAC experience, I re-launched business in the middle of a pandemic using the tools I had learned leading up to it…and In my first month, I was PROFITABLE.
Next, I paid myself more in the first 2 months, than ALL of 2019. All while working PART-TIME! In the past 12 months I have invested over $40k learning about business, branding, marketing, taken 8 courses, 400+ hours of webinars, podcasts, trainings, read 14 business related books, and received over 60+ hours coaching.
I’ve Applied, Tested, Tweaked, Made Mistakes…ALOT of mistakes…tried again…and NOW I am sharing what I have learned about building a business that actually WORKS in 2020. A little more about me…
I have a quirky sense of humor, love to work out, and eat clean with a dash of chocolate…let’s be real…lots of chocolate. I love watching predictably sappy rom-coms and out-of-this-world fantasy and sci-fi.
I am a real person just like you. I am a mom, just like you. Sometimes I get stressed or overwhelmed, just like you.
As a holistic doctor, I created this practice as a means to share with other people how you can still be REAL and live the healthy life you desire.
Life is complicated enough. Taking great care of yourself inside and out does not have to be. I define health as a dynamic state that ebbs and flows. B-E-A-YOU-tiful things happen when we start to live life free of interference.
I know life is messy. I support balance, not perfection. I live my life on mission. My mission is to serve God by serving others. Loving service is my first technique.
The Future of Chiropractic with Dr Edwin Cordero DC Pres Sherman College – Chiro Hustle Podcast 247
May 13, 2021
Dr. Edwin Cordero began his tenure as the fifth president of Sherman College of Chiropractic in January 2013 and is responsible for guiding the direction of a chiropractic college he believes has profoundly influenced – and will continue to shape – the chiropractic profession. He ran a successful chiropractic office for 19 years, frequently speaks at key industry events, and is dedicated to serving the profession, having participated in many humanitarian chiropractic mission trips. He is bilingual in Spanish and English and served as the Chiropractor for the Costa Rican team in the Central American Olympic Games for eight years.
Dr. Cordero has mentored students and chiropractors through motivational speaking engagements for the past eight years at chiropractic associations, conferences, and other organizations around the world. He is leading Sherman College in becoming the preeminent chiropractic school in the U.S. and the world, and he is strengthening the college’s cultural legacy of outstanding academics, chiropractic philosophy, excellent faculty, technique, and research.
Since his presidency began in 2013, Dr. Cordero and Sherman College have: • Grown enrollment from 190 to over 400 students over the last eight years, while chiropractic colleges across the nation remain stagnant in enrollment.
• Maintains an aggressive travel schedule filled with events to promote the college, raise funds, recruit new students, engages with regents and newcomers, and alumni roadshows.
• Signed academic partnership agreements and created pre-chiropractic programs with institutions across the nation and around the world to promote its doctor of chiropractic program and enrich scholarship opportunities for faculty and students.
• Been named to the coveted Military Friendly® Schools list, a designation given to the top 15 percent of colleges, universities, and trade schools in the country that are doing the most to embrace military students, and to dedicate resources to ensure their success in the classroom and after graduation.
• Established a President’s Assembly program to bring top-notch speakers to campus and keep students inspired during their day-to-day studies.
• Campus improvements have given the college more versatile spaces, expanded patient care options, and will accommodate continued growth. The Drs. Thom and Betty Gelardi Student Center, named in honor of the college’s founder and his wife, is a new building addition to the campus (Feb. 2019). The (event) center is a convenient venue opportunity for the community and nearby businesses, as well as acclaimed chiropractic seminars for student and faculty attendance.
Dr. Cordero and his devoted wife, Debbie, have two adult children, John and Michelle, and 5 grandchildren
Homelessness to Doctorhood with Dr Brittany Toole DC – Chiro Hustle Podcast 246
May 10, 2021
Dr. Brittany Toole hails from Columbia, South Carolina. Her transition from teenage homelessness to doctor and eventually, a full-time business owner helped her develop the mantra “Never Give Up!”
She is an honors alumnus of Francis Marion University with a Bachelor of Science degree in Biology with a minor in Chemistry. She earned her Doctorate of Chiropractic degree at Sherman College of Chiropractic in Spartanburg, South Carolina.
Dr. Toole has treated hundreds of patients in Philadelphia, PA, and surrounding areas using a variety of adjusting techniques and complementary modalities. She has worked in Personal Health Insurance and Personal Injury clinics. She believes that a multi-disciplinary approach to health is most beneficial.
In 2017, she became a sworn-in expert witness for Chiropractic in the state of Pennsylvania.
Dr. Toole owns Chiro Plus Agency, a coverage and associate placement company serving four states. By Spring 2021, she will open a Personal Injury Chiropractic office in Philadelphia, PA.
Build Something That is Bigger than Life with Dr Trent Scheidecker DC – Chiro Hustle Podcast 245
May 06, 2021
Trent Scheidecker was introduced to Chiropractic when he was 15 years old in Fergus Falls, Minnesota. He utilized regular chiropractic adjustments throughout high school because he noticed a drastic difference in his performance in sports, focus in the classroom, and his overall quality of life improving.
After graduation, he attended college at the University of Minnesota Duluth, where he continued with his passion for sports by playing NCAA DII Football.
It was then and there he noticed that his quality of life deviating away from where it was, due to inconsistent chiropractic care and higher stress levels. So when it was time to decide what to do after graduation he decided to become a Chiropractor due to the positive impact it had on his well-being.
Trent enrolled at Northwestern Health Sciences University and graduated in April 2010. Immediately following graduation, he opened his practice in Woodbury, Minnesota, and called it ChiroWay with a mission to open a door to the community that allows everyone the opportunity to experience regular chiropractic care.
ChiroWay of Woodbury was a success due to the focus on affordability, availability, and aspiration for the correction of vertebral subluxation!
Since then, Trent has joined forces with his colleagues through franchising ChiroWay and has grown to 9 locations, each individually owned and operated by the Chiropractor where thousands of people are currently benefiting from regular chiropractic care through a network of ChiroWay Centers!
Chiropractic can go Over Under or Through with Dr Juan Fernandez DC – Chiro Hustle Podcast 244
May 03, 2021
https://youtu.be/LgQld4BZTOs
Dr. Juan Fernandez is part of MaxLiving, a global network of doctors who are at the forefront of healthcare. Several MaxLiving doctors even serve as chiropractors for the USA Wrestling Team! Dr. Fernandez attended Life University in Marietta, GA, and graduated at the top of his class with Cum Laude honors. Since then, he has had the privilege of working alongside some of the most distinguished and renowned chiropractors in North America, training in some of the largest chiropractic practices in the country. Dr. Fernandez has received advanced certifications in spinal correction, nutrition, and fitness. He has a passion and firmly believes that starting a child on the right foot to true health and healing will lead to a future free of sickness and disease.
Dr. Fernandez found his passion when numerous members of his family were struck with sickness, disease, and early death. This prompted him to ask tough questions about health and how the human body works. While exploring options in healthcare, the principles of MaxLiving stood out from the rest: to find the cause of health problems rather than just treat the symptoms. His experiences have led him to firmly believe that the body needs no help to heal and function, it simply needs no interference.
Dr. Fernandez has a heart for serving families and people throughout the community. He dedicates time to help churches incorporate comprehensive wellness programs, teaching them God’s laws of health and healing. He also delivers these programs to corporations, schools, sports teams, and organizations.
Dr. Fernandez has served in the Army National Guard and Army Reserves as an officer for over 20 years. During this time, he completed Airborne and Ranger training and served on multiple combat deployments. He understands the need for a healthy body and mind. Further, Dr. Fernandez has been married for 9 years to his beautiful wife, Dr. Whitney Wills-Fernandez. Together, they have three beautiful children, Eden, Eve, and John Luke. He truly desires to live his best life now and to help you do the same!
The Chiropractic, Business, Body, & Life Whisperer with Dr Adeela Afiz DC – Chiro Hustle Podcast 243
Apr 29, 2021
Dr. Adeela Afiz is a Life and Business Facilitator and Creator unlike any other. She is a visionary who champions others to see possibilities, be daring and transform their life and success Adeela works globally as a Facilitator, Behavioural Specialist, and Healer, providing sessions and classes both in-person and online.
She is the founder of The Life Whispering Institute which provides personal development, healing, and training programs in her signature modalities: Body Whispering, Business Whispering, and Baby Whispering.
Her background as a Chiropractor, Counsellor and Youth Worker alongside extensive post-graduate training and over a decade of experience working with thousands of clients the world over has equipped her with a wide range of skills to complement her natural talent and intuitive ability when working with people and bodies. She is a proud graduate of the New Zealand College of Chiropractic and has worked in both Australia and New Zealand as a Chiropractor and Practice Owner.
She now specializes in helping other Chiropractors, Practitioners and Healers create successful holistic practices as a coach and facilitator.
If there is something in your body, health, or life you would like to change, you are in the right place. Dr. Adeela thrives on providing nurturing and solution-based care for clients and their families and is looking forward to helping you live an empowered and positive life.
Playing the Field the RIGHT way in Chiropractic w/ Dr Nathan Gerowitz DC – Chiro Hustle Podcast 242
Apr 26, 2021
Dr. Nathan Gerowitz, a family chiropractor, heeds a deep calling to help people unconditionally love themselves and participate in life. In 2011, he went to Nicaragua on his first service trip. Upon returning, he and his friends began building a non-profit organization to create sustainable, clean water for the island of Ometepe. This organization, Carthage World Relief, is still operating today.
Whilst completing his Doctor of Chiropractic degree at Life University, he regularly attended advanced seminars in the art, science, and practice of chiropractic. In 2015, he began serving as a facilitator for MLS Adjusting Seminars. He continues that service today, teaching chiropractors and chiropractic students to serve with integrity, ease, and authenticity. During his time in Georgia, Nathan also became a practitioner of Divine Intervention and Spontaneous Remission, and Quickening: Accelerated Conscious Evolution; a shamanic healing art and shadow processing modality, respectively.
After briefly serving in southern California, Nathan returned to his hometown and founded Innate Life Chiropractic. His focus is on helping families to heal, grow, and thrive through vitalistic chiropractic care. He lives in the suburbs of Chicago with his partner Maddie and their dog Milly.
Advancement in Technology in Chiropractic with Dr David Fletcher DC – Chiro Hustle Podcast 241
Apr 22, 2021
For over 25 years, Dr. Fletcher has owned and managed one of Canada’s leading practices. Based in Toronto, he is a compelling speaker who educates doctors on efficient and profitable practice models. He recently acquired a majority position in Chiropractic Leadership Alliance (CLA) and assumed the role of Chairman and Chief Clinical Officer. Dr. Fletcher is a high-profile speaker, author, and coach who has assisted hundreds of doctors around the globe to build stronger, more sustainable practices.
His vision is to enhance CLA’s position in the marketplace by expanding its breadth of solutions, educational services, and technology innovation.
“We will focus on the key areas every DC wants and needs, including innovative systems and an unwavering commitment to the patient. Consumers demand that their practitioners use the latest technologies, which in turn, enhances their experience and effectively educates them. Our ever-developing technologies will keep the chiropractor at the forefront of patient care and will create initiatives that position the DC for consistent growth”, continued Dr. Fletcher.
From Near Death to Thriving with Dr. Jordan Tanko DC – Chiro Hustle Podcast 240
Apr 19, 2021
I became a chiropractor because it saved my life when I was 14 years old. As a young kid, I was in a very bad car accident with my older brother. I broke about 12 bones, major concussion, splenectomy, broken femur, broken pelvis in 4 places, and was pronounced dead on arrival. I was supposed to get airlifted to HCMC in Minneapolis but it was too cloudy to fly.
In ICU for 2 weeks unconscious, then in another hospital room for another 2 weeks. I was finally out a month later in a wheelchair, and patch for my eye (The concussion was so aggressive I saw double-vision for months afterward) In a bunch of pain, I was just praying I could get pain free without medications forever, walk, run, and just live a normal life again. I was told I would most likely be mentally challenged and or medicated for a lifetime. My mother then met a chiropractor and my life changed forever.
12-18 months later, I am on no medications, running at maybe 85% capacity, and vibrant again. I loved the idea as a kid helping others without drugs and surgery.
I then went to SCSU in MN to pursue my undergrad degree in human biology. I was fascinated with anatomy and Physiology. I then pursued my DC at NWHSU graduating in 2015. I then pursued to learn the art of chiropractic at one of my mentor’s offices, Dr. Dennis Woggon. I then opened my own practice in Ankeny IA in Oct. 2015. I opened my practice 100% cash, continued to grow every month, collecting north of 50k every month. 4-5 years into practice, at 29 years old, I was diagnosed with cancer.
I then tried to heal naturally, no drugs, no surgery. Unfortunately, that did not work as well as I had hoped, so as a last resort, I went to chemo and surgery. A lot of chemo and many surgeries later, I am back and healthy and see the world through a whole different set of lenses. I also continued to ponder on what I was going to do next for a career. Don’t get me wrong, I am a DAMN proud chiropractor!! However, I felt something in my spirit tell me that God had another idea in mind for me, and going back to physically seeing patients wasn’t one of them.
I am an entrepreneur at heart, so I wanted to always be my own boss, that’s all I Know. I was thankful when I was a 25-year-old punk doctor, I got introduced to my financial advisor. He helped me with many different strategies in regards to wealth accumulation, debt reduction, and tax strategies specific to the business owner. This stuff blew my mind and I loved it!! I also cannot imagine my life today without having those things in place knowing my health history. I wholeheartedly believe, this profession, like chiropractic when I was younger, has also saved my life. I think many would agree when I say that the majority of chiropractors either get POOR business/financial advice, or NONE at all!! So as a financial advisor, I know just think of myself as a doctor of one’s financial health, vs the physical health. And don’t feel like I left the profession at all, considering 80% of my clients are chiropractors As chiropractors, we deserve to retire rich for what we provide to the world. My goal is to help every doctor get there with the least amount of stress possible.
What it Takes to be an Educator & a Practitioner with Dr. Brian Dooley DC – Chiro Hustle Podcast 239
Apr 15, 2021
Dr. Brian Dooley is a lead instructor in Chiropractic Philosophy, Chiropractic History, and Case History. He also assists in pre-clinic, student clinic, spinal exam review, and patient education as well as serves as an assistant floor doctor in the Sherman College Health Center. Dr. Dooley earned a BA from Clemson University and his chiropractic degree from Sherman College of Chiropractic. He is a member of the pioneer class of Sherman College’s postgraduate philosophy program, the Academy of Chiropractic Philosophers. After serving in private practice for ten years Dr. Dooley returned to Sherman College because, as he says, “Mama called him home.”
Dr. Dooley still maintains his practice in Pickens, SC where he lives with his wife, daughter Sara, and son Jackson. He can be found outside of Sherman reading green books or attending soccer games.
The Real History and Future of Chiropractic with Dr. Brian Stenzler DC – Chiro Hustle Podcast 238
Apr 12, 2021
Dr. Brian Stenzler graduated from Life University in 1998. For the first 8 years of his career, he practiced out of his two DREAM Wellness centers in Long Island, and he served on the executive board for the NY Chiropractic Council. In 2006 he followed his dream and moved to San Diego where he now has DREAM Wellness centers in Del Mar, Pacific Beach, and Santee. Dr. Stenzler was president of the California Chiropractic Association from 2014-2016 and is now the 2nd Vice President for the Congress of Chiropractic State Associations (ChiroCongress, formerly known as COCSA).
Dr. Stenzler recently authored the book, D.R.E.A.M. Wellness: The Five Keys to Raising Kids for a Lifetime of Physical and Mental Health. He wrote the book as a way to provide the general public with lifestyle tips that most chiropractors live by. He provides an “insider’s look” so everyone will know how to live a healthy lifestyle, naturally; which of course requires a nervous system free of interference. The ultimate purpose of DREAM Wellness (the book, the wellness centers, and all other products and media), is to bridge the gap from the current reactive system of ‘healthcare’ toward a proactive model of wellness by providing the tools and venue for one’s journey. Dr. Brian Stenzler graduated from Life University in 1998. For the first 8 years of his career, he practiced out of his two DREAM Wellness centers in Long Island, and he served on the executive board for the NY Chiropractic Council. In 2006 he followed his dream and moved to San Diego where he now has DREAM Wellness centers in Del Mar, Pacific Beach, and Santee. Dr. Stenzler was president of the California Chiropractic Association from 2014-2016 and is now the 2nd Vice President for the Congress of Chiropractic State Associations (ChiroCongress, formerly known as COCSA).
Dr. Stenzler recently authored the book, D.R.E.A.M. Wellness: The Five Keys to Raising Kids for a Lifetime of Physical and Mental Health. He wrote the book as a way to provide the general public with lifestyle tips that most chiropractors live by. He provides an “insider’s look” so everyone will know how to live a healthy lifestyle, naturally; which of course requires a nervous system free of interference. The ultimate purpose of DREAM Wellness (the book, the wellness centers, and all other products and media), is to bridge the gap from the current reactive system of ‘healthcare’ toward a proactive model of wellness by providing the tools and venue for one’s journey.
Generational HEALTH with Dr. Paula Ruffin, DC – Chiro Hustle Podcast 237
Apr 08, 2021
Dr. Paula Ruffin’s career was forged from an early age by her mother’s influence of healthy eating and homemade meals. She has been an athlete her whole life which led her to study Exercise Physiology at The University of Michigan. During that time she worked in the U of M obesity clinic helping people with nutrition and weight loss. She spent 2 years working in the Domino’s Farms Corporate Wellness Center continuing nutrition and weight loss, but also added personal training and crafting incentive programs to help people achieve their health goals.
This led to working as a physical therapy assistant for 5 years while she attended post-graduate school, eventually finding her way to Palmer College of Chiropractic West, in San Jose, CA in 1995.
Dr. Ruffin has been practicing for 23 years. She added functional medicine to her practice almost 20 years ago when she realized that helping people make positive lifestyle and nutritional changes was pivotal for their overall health success. She attributes her love for public speaking to her father who was an Eastern Orthodox priest. She admired his charisma and ability to connect with people by speaking off the cuff and from the heart and has always had a strong desire to emulate that. Dr. Ruffin serves on her township board where she is involved in the structure and growth of the community and local businesses. She serves on the board of her sorority, Alpha Delta Pi, University of Michigan chapter, where she can help mentor young women, and she is the president of her homeowners’ association board 6 years running. Her goal is to work and live in healthy and thriving communities and help create happiness and joy for everyone. She is on a mission to be the connector of her community and be top of mind for all things health, wellness, and business.
A Deep Dive into Human Performance & Chiropractic with Dr Ryan Hummel DC – Chiro Hustle Podcast 236
Apr 05, 2021
Dr. Ryan Hummel is a Chiropractor, serving patients within the Point Loma and Greater San Diego Area in California. He is a proud graduate of Palmer College of Chiropractic in Davenport, IA, graduating in 2005. He graduated in 2005 with a passion for life-long wellness and preventative care.
After graduation, Dr. Ryan moved to Ireland to be part of their pioneering chiropractic industry. His mission was to spread the knowledge and power of chiropractic to underprivileged areas within Ireland. While living there, he was able to touch hundreds of patients and their families’ lives through preventative and natural care.
Dr. Hummel continually strives to provide his patients with the most up-to-date care. He exhausts himself traveling the world to further his education. He is currently at the finishing stages of becoming a wellness-certified chiropractor and a fellow in Chiropractic Biophysics.
He strongly believes that prevention takes precedence over treating disease and takes pride in educating his patients on how to accomplish this; eating well, moving well, and thinking well are all cornerstones of his belief system. Through proper nutrition, exercise, adjustments, and positive thinking all of Dr. Hummel’s patients accomplish a truly holistic state of well-being. He not only helps them with current concerns but prevents new problems from surfacing.
Old School Philosophy with New School Practice with Dr. Anissa Jones DC – Chiro Hustle Podcast 235
Apr 01, 2021
As one of the nation’s most acclaimed Business Consultants and Coaches, Dr. Anissa M. Jones (a.k.a. Dr. Nissa) is a nationally recognized Chiropractor, who is also a bestselling author and speaker. Dr. Nissa is the Founder and Clinical Director of Total Health Chiropractic and shares her business expertise via her popular YouTube series “The Boss Up Hub” to help #HeadBossesInCharge turn their “dreams into dividends”. With her credentials, gregarious personality, and “bedside manner”, it is easy to see why she is “America’s Chiropractor.”
Takeaways for your Customer Service with Dr. Kelly Henry DC – Chiro Hustle Podcast 234
Mar 29, 2021
Dr. Kelly Henry has served as a chiropractor since 1998 and as a consultant officially starting this year. Dr. Henry earned his Bachelor of Science Degree in Anatomy and Doctor of Chiropractic from Parker Chiropractic College.
Through Dr. Henry’s 19-year career, he opened, bought, and sold multiple clinics employing multiple associate doctors. He was able to build his personal clinic into one of the top 10% producing chiropractic practices in the US, serving over 400 patients weekly.
Dr. Henry was recognized as the “Best in Carlsbad, NM” for multiple years, also receiving many awards for his dedication and service to the profession and his patients.
In January 2018, Dr. Henry sold his clinic to concentrate solely on serving the chiropractic community by consulting/coaching DC’s to greater success. Through his company “Relentless Coaching Systems”, Dr. Henry strives to serve by being inspirational, motivational, and educational in his consulting style while instilling his “Relentless” approach to life and success.
Dr. Henry is currently producing programs and masterclasses to address areas of need in the chiropractic profession.
The End of the World in Chiropractic with Dr. Tedd Koren, DC – Chiro Hustle Podcast 233
Mar 25, 2021
At the Sherman College of Chiropractic, I rediscovered the ancient natural philosophy of healing and vitalism that was being lost amidst the modern infatuation with drugs and surgery. I especially liked chiropractic’s natural, drug-free procedures of locating and addressing the cause of body malfunction rather than treating symptoms – allowing the body to heal itself, as it was designed to do.
When I entered chiropractic school I unknowingly became a participant in an ancient war. For over 2,500 years there has been a conflict in healthcare philosophies – best expressed as the conflict between empirical and mechanistic healers and often described as expressive versus suppressive healthcare. Chiropractic and various natural approaches are of the empirical school while orthodox (allopathic or Western) medicine is of the mechanist school. Far from being a cause of stress, this conflict helped me make sense out of the various ways healthcare is practiced in different professions.
After graduating from Sherman College of Chiropractic (as class valedictorian) I jumped into private practice and professional involvement. I helped found Pennsylvania’s only chiropractic college where I taught for nearly two years.
I later hosted a two-hour radio call-in show on commercial radio every week in Philadelphia called “Holistic Hotline.” I met many of the leaders of the natural healing community in the greater Philadelphia area and was exposed to various healing modalities. It was a great education to help me make sense out of the often-confusing world of health choices.
It’s been my unshakeable belief in the wisdom of the body and its power to heal that has guided my choices throughout what you’ve read about above as well as healthcare decisions for my wife and our children. It’s also been at the core of my determination throughout my legal battles (including successfully standing up to the US government) on behalf of the chiropractic profession and the public’s right to freedom of choice in their healthcare. I continue to teach, to lecture, and to learn.”
Know MORE About Medical Freedom with Dr. Alan Palmer DC – Chiro Hustle Podcast 232
Mar 22, 2021
Dr. Palmer is the founder and director of 3 different national professional sports-related chiropractic organizations. He remains a director for two of those today, the Professional Baseball and Hockey Chiropractic Societies. He has been the chiropractic physician for 4 professional teams, with a combined 51 years of service for those organizations.
He is a health and lifestyle coach and has spent over three decades studying functional medicine and various healing techniques and natural treatment options for acute and chronic health disorders. His website is Wellnessdoc.com.
Dr. Palmer spent more than 2,500 hours over two and a half years researching and writing 1200 Studies- Truth Will Prevail, the most comprehensive scientific exposé of vaccines to date. His eBook now contains over 1,400 studies, written by thousands of scientists and researchers that contradict what we are being told by the vaccine industry and the media that they influence. Published in an interactive PDF format, it allows for keyword and phrase searching, links accessing the subject pages in the document from the table of contents, and links in each subject topic to the original abstract or study online.
All these features make 1200 Studies- Truth Will Prevail an invaluable resource for easily accessing this vital information. It can be downloaded at 1200studies.com
Understand that Your Team is Bigger than You with Hailey Jules – Chiro Hustle Podcast 231
Mar 18, 2021
Hailey is a Neuro-linguistic Programming Practitioner, International Inspirational Speaker, Optimal Results Coach, and founder of Inspired Practice Solutions. After watching the power of chiropractic care transform her mom’s life, she made it her mission to transform the chiropractic community.
Hailey worked as a Chiropractic Assistant at Wellness Choice, a highly successful high volume practice where she then discovered her greater purpose to transform chiropractic offices. After watching many doctors suffer from a lack of consistency in their teams, she decided to dedicate her life to providing the solution for chiropractors around the world. Hailey then founded Inspired Practice Solutions. Inspired Practice Solutions is known for its 100% success rate in inspiring and enabling teams to transform and successfully and efficiently meet and exceed the goals of the practice.
Hailey has helped transform over three dozen chiropractic offices in international immersions and served thousands of chiropractors, chiropractic assistants, and chiropractic students. Hailey is a graduate of the Tony Robbins Leadership Academy.
Hailey is a member of the League Of Chiropractic Women, has served on the Chiropractic Experts Leadership Team, as well as the Oklahaven Have A Heart committee.
Learn About the World of Biohacking with Steven Klein – Chiro Hustle Podcast 230
Mar 15, 2021
After getting hit by a car going the wrong way on an interstate highway, Steven Klein became a seeker of optimal health modalities. He attributes his astounding recovery to this and had an amazing recovery despite life-threatening injuries.
In 2015, Steven discovered the world of Biohacking and fully jumped down the rabbit hole.
Already called the Superkonnector, the incredible coincidences that led him to Dave Asprey’s Bulletproof Biohacking Conference in 2015 and to camp in Dave Asprey’s Biohack Camp at Burning Man 2016 and much much more led to the coining of the term Stevendipity.
Steven currently uses over a dozen biohacking modalities and currently works for NES Health (www. Neshealth .com), his favorite of all “Biohacks”. NES Health’s technology can scan the body’s energy fields for blockages and imbalances in less than 20 seconds. This information is used to develop an individualized plan to clear and correct the energy fields to help the body function optimally.
Steven enjoys yoga, working out, biohacking, riding his bike, traveling, and attending events with like-minded people.
All About the PRANA Foundation with Dr. Tamara MacIntyre, DC – Chiro Hustle Podcast 229
Mar 11, 2021
Dr. Tamara MacIntyre is both a Chiropractor (DC) and Doctor of Natural Medicine (DNM) with a master’s degree in neuroscience. She is a gifted doctor, educator, and mentor known for her power, grace, and intelligence. Dr. MacIntyre is an internationally recognized authority in chiropractic care and functional medicine. She was the former Dean of Clinical Education at an accredited chiropractic college in California. She has been touted as a “clinical genius” in her profession and has been acclaimed as a role model for female practitioners in the field of integrative medicine.
Prior to becoming a highly sought-after expert in chiropractic education, she practiced in Ottawa, Ontario for 13 years. Recognized as a leading authority in chiropractic, patients and students travel from all over the world to receive her care and access the depth of her expertise through workshops, retreats, and training camps.
Dr. MacIntyre relocated to Victoria British Columbia and has chosen to return to clinical practice. She continues to work with interns and doctors to provide residency opportunities by providing care to people in the community that would not typically have access to chiropractic care. Her mobile teaching clinic as well as her online mentorship programs offer opportunities to future and new chiropractors to embrace their gifts and take their power in their doctoring role.
In addition to being passionate about empowering others on their health journey, she is deeply committed to easing the path for others. Last year with her wife, Dr. Monique Andrews, she launched The PRANA Foundation, a nonprofit organization whose mission it is to cultivate an engaged, supportive community that fosters healing, growth, and the fullest expression of our realized selves through continuing education, a professional community and personal development.
In addition to Dr. MacIntyre’s professional passion projects, she is a runner and a road cyclist. She also expresses her creativity through clay in the form of sculpture and has studied in California and Japan.
For more information on mentoring opportunities or complimentary chiropractic care for a non-profit service organization please email Dr. MacIntyre directly at ‘tamara@thepranafoundation.org’.
Find out the Blueprint to Your Health with Dr. Jason Bradley, DC – Chiro Hustle Podcast 228
Mar 08, 2021
Dr. Bradley received his first professional doctorate (summa cum laude) from the prestigious Palmer University, where he specialized in natural pain management, and his second doctorate from the esteemed Trinity College (summa cum laude), where he specialized in nutritional and metabolic medicine. He additionally holds a Doctorate of Pastoral Science degree as well as an academic research degree as a Doctor of Science in Medicine. Dr. Bradley is also Board Certified in Restorative Medicine (AARM), Functional Medicine (FMCP), and Anti-Aging Medicine.
He is both a naturopathic and chiropractic physician specializing in metabolic and nutritional medicine, with 23 years of experience helping his clients with autoimmunity and thyroid disorders, a well-published author who can be read in a variety of magazines and newspapers, and a recognized and well sought-out leader in his field.
Why he founded EPIC and what functional medicine means to him:
Dr. Bradley has dedicated his career to identifying and addressing the root causes of chronic illness through a groundbreaking whole-systems medicine approach known as Functional Medicine.
Through his private practice, education efforts, writing, research, advocacy, and public work, he strives to improve access to Functional Medicine, and to widen the understanding and practice of it, empowering others to stop managing symptoms with more and more medication – and instead address the true underlying causes of illness, thereby also tackling our chronic-disease epidemic.
Dr. Bradley is happy to offer his help to clients that have been suffering from fatigue, thyroid disorders, adrenal exhaustion, weight-loss resistance, diabetes, cardiovascular disease, low libido, depression and anxiety, irregular menstrual cycles, menopause, both female and male hormonal disorders, both acute and chronic pain, and various cancers.
The Biology of Belief with Dr Bruce Lipton PhD – Chiro Hustle Podcast 227
Mar 04, 2021
Bruce H. Lipton, Ph.D., cell biologist, and lecturer, is an internationally recognized leader in bridging science and spirit. Bruce was on the faculty of the University of Wisconsin’s School of Medicine and later performed groundbreaking stem cell research at Stanford University. He is the bestselling author of The Biology of Belief, The Honeymoon Effect, and co-author with Steve Bhaerman of Spontaneous Evolution. Bruce received the 2009 prestigious Goi Peace Award (Japan) in honor of his scientific contribution to world harmony. For more information visit www.brucelipton.com
The ‘Game Face Rap’ with Dave ‘Game Face’ Mager – Chiro Hustle Podcast 226
Mar 01, 2021
In the early ’80s, Dave Mager was most often found in a sports arena coaching focused and unfocused athletes. This loud, persistent, structured leader expected excellence from his team and got it. He demanded superior behavior in all aspects of the athletes’ lives — a commitment to God, family, self, and the art of team sports.
Dave Mager formulated the mindset of “GAME FACE” which translated means “a total and unyielding focus on the task at hand.” This foundation principle was transcribed into peak performance in mind, body, and spirit. He demanded no less of himself than the charge he imposed on the athletes.
Many people have asked me what the key to success is. My answer is always that it all comes back to having your own “GAME FACE” and having it on every day. Where did I come up with “GAME FACE”? In the fall of 1971, I was named the captain of the football team and I always led my team onto the field. Midway into the season one day after church the pastor asked if I would stay for a minute because he needed to talk to me. He started the conversation off by telling me he had an issue with me, and I nervously asked what the problem was. He began by stating all the fine qualities that he observed in me using in our community, and again I asked so what’s the problem. He told me that he was confused because I was always so nice and outgoing with everyone including himself, but at a football game, I had ignored him when he greeted me as I was leading the team onto the field. So, I apologized and asked him if we were okay and he said no because at the next game he tried louder, and I had ignored him that time too. Once again, I apologized and asked if we were okay now and he said no because just this last week at the game I had not only ignored him, but I had actually pushed him out of the way as I passed by. I told him I’m sorry, but I had my game face on. He asked me what do you mean you had your game face on. What is your game face? I explained that “GAME FACE” is when you get focused and mentally prepared for the game and it starts the second you get up not right before the game and it starts at 7 am not 7 pm.
Twenty years later I had become successful in business and in my personal relationships. I had a son and he played football as well. He was named along with a couple of his close friends as a captain of his football team and they were always hanging around the house and I explained the concept of game face to them. That year his team not only won the north division, but they went on to win the entire conference championship and they did it by having their game face on at all times. They were focused on the task before them and they played with intensity and unity. Each of the guys on that team are now successful in both their professional and personal lives.
“GAME FACE” has not only touched the lives of those in this country but it has also spread around the globe. From a Chiropractor, Dr. Matt on the mountain top of Pike’s Peak, to his brother a Captain in the Navy Seal’s on the shores of San Diego, to the Soldier’s on the frontlines of Iraq, to the Colonel in the Pentagon, and finally to the White House where Secretary Rice wrote it into a speech for President Bush along with a baseball analogy. The President chose the baseball analogy, but he did state he would keep the “GAME FACE” analogy for a time that our country needed to rally around each other.
The most important thing about having your “GAME FACE” on is that it not only affects sports but has a tremendous impact on family, friends, and love ones in your life. Remember wake up every morning with your head in the game and have your “GAME FACE” every second of every day for the rest of your life to be fulfilled, passionate and successful in your personal life which empowers you professionally.
Old Brain and New Brain with Dr Russ Rosen DC – Chiro Hustle Podcast 225
Feb 25, 2021
Dr. Russ Rosen has been the CEO of The Optimal Health Coaching System since 2000 where he has helped hundreds of Chiropractors thrive in a True Optimal-Health model.
He has led over 30,000 coaching sessions, spoken at 60 live events Worldwide, and is the proud recipient of CLA/CWA’s 2007 “Lifetime Achievement” award for his “Patient Care” vs. “Patient Scare” Optimal Health and Wellness Communication system.
He believes that the secret to effortless and organic Practice growth is building rock-solid certainty and mastering your messaging.
Using the Neuroscience of Communication system, Dr. Rosen teaches Chiropractors and their staff how to ask the right questions, in the right order so that your patients GET your message, understand your TRUE VALUE and FOLLOW THROUGH with your best recommendations.
Consistency to Become a Mogul with Dr. Brett Mehringer, DC – Chiro Hustle Podcast 224
Feb 22, 2021
Dr. Brett completed his Doctor of Chiropractic from Logan University in 2002 and opened his Washington office in 2003. Dr. Mehringer’s passion and commitment to his patients drives his desire to push forward in sharing chiropractic and regenerative medicine. Education is key to his success with his patients. He takes time to listen and implement steps and practices to improve their lives, with Brett, you will always know that you’re the most important person in the room.
Dropping it Like it’s Hot with Thompson Technique and Dr. Beth Zogg DC – Chiro Hustle Podcast 223
Feb 18, 2021
A native to Muscatine, Beth Zogg DC graduated from the University of Iowa with a degree in Dance in 1991. She earned her Doctor of Chiropractic from Life University in 1995 and has practiced in both Georgia and Iowa. Dr. Beth has been an instructor at Life University in Upper Cervical X-Ray Analysis and Thermography and has been a post-graduate instructor in the Thompson Technique and Chiropractic Thermography. Dr. Beth has also taught Nutrition and Anatomy & Physiology at Muscatine Community College in Muscatine, IA. She taught Pilates Reformer sessions at the University of Iowa Dance Dept. and has completed course work in rehabilitation with Polestar Pilates. Beth is also a certified Yoga instructor. At this time, Dr. Beth is focused on Chiropractic practice with the exception of teaching a ballet class at a local dance studio.
Beth is the ICA Representative Assembly member for the state of Iowa and is the President of the J. Clay Thompson Technique Foundation which is a non-profit that promotes the work of Dr. Beth’s grandfather, the late J. Clay Thompson, DC.
The 100+ Moving Bones in your Feet with Gordon Hay – Chiro Hustle Podcast 222
Feb 15, 2021
Gordon Hay is the co-founder, inventor, and creative visionary for ALINE Systems Inc, based in Marblehead, MA. With over twenty years of invention, patent, and production experience in biomechanical technologies, Hay has helped ALINE become the foot services provider to ESPN’s Summer and Winter X Games as well as the world-renowned education and sports training institution, IMG Academy. Since co-founding the company, he has helped ALINE to evaluate the lower body mechanics of over 100,000 diverse athletes from Olympic medalists to NFL and PGA players. Prior to ALINE, Hay founded Solesystems Inc., a foot services and footwear technology development lab based in Boston, MA, where he wrote a biomechanical bible of patents and introduced a wardrobe of “foot guided” and “foot guiding” shoe component prototypes to the world’s leading footwear developers. His extensive work between Italy, Brazil, Germany, and China also yielded many advanced biomechanical products used by today’s footwear companies and the US Army. Hay’s passion for human movement is a result of his childhood battle with severe asthma, which kept him benched on the sidelines of active life. From the bench, he became fascinated by the unique movement patterns that separated the high and low performing players on the field. Finally able to overcome his asthma as a teenager, he jumped into extreme sports. Desperate to push the performance envelope for himself and others, Hay entered the foot services industry in a search for answers. Hay trained at the Medical College of Wisconsin, receiving a Board Certification in Pedorthics. With great appreciation for this knowledge, Hay’s extreme performance needs revealed disconnects between what was being taught and what really was needed for advancing performance throughout variable footwear, terrains, and motions. His pursuit to create products that would propel the advancement of human movement has led to a journey filled with “grit” and adventure and the ability to produce products that can help advance performance for almost everyone’s life – whether they’re on or off the bench.
Easter Bunny Science is Not Chiropractic with Dr. Joseph Arvay, DC – Chiro Hustle Podcast 221
Feb 11, 2021
Dr. Joseph S. Arvay DC has been helping Moms, Dads, Sons, and Daughters feel their best and be their best since 1991. He is a MaxLiving Expert when it comes to dealing with stress, losing weight, heart disease, cancer, and the ugly posture of Osteoporosis.
“Dr. Arvay has been all over the world helping Olympic and Professional Athletes of all ages have Gold Medal health.”
From the Fountainhead to Sparkle City with Dr. Armand Rossi DC – Chiro Hustle Podcast 220
Feb 08, 2021
Armand M. Rossi, DC, is a 1976 graduate of Palmer College of Chiropractic and was previously practicing in Margate, Florida. He was the former instructor of Pediatric Adjusting and Department Chair of Technique at Life University in Marietta. Dr. Rossi was at Life University from 1977 to 1982 and then again from 1992-1997. In between, he practiced and supervised one of the largest chiropractic office groups in the world in Phoenix, Arizona. After practicing for another 20 years in Margate, Florida, he is currently Dean of Clinical Sciences at Sherman College of Chiropractic.
He currently is a “Fellow” and teaching member of the International Chiropractic Pediatric Association, as well as a member of the Florida Chiropractic Society, and the Palmetto State Chiropractic Association. In 2008, Dr. Rossi received “The Chiropractor of the Year” award by the Florida Chiropractic Society as well as the “Researcher of the Year” in 2000 and “The BJ Palmer” award in 2002. He lectures around the world, teaching other chiropractors about pediatric chiropractic. He is a regular contributor on pediatric tidbits for Gentempo and Kent’s “On Purpose” tape series. Above all, his most prestigious honor is that of having two and three generations of chiropractic patients receive care on a regular basis. He and his wife, Terry, live in Inman, South Carolina, and have 4 children, 11 grandchildren, and 8 great-grandchildren.
Illumination in the Chiropractic Profession with Dr. Krysti Wick DC – Chiro Hustle Podcast 219
Feb 04, 2021
Dr. Krysti Wick is a chiropractor, coach, speaker, and practice growth strategist that hails from humble southeastern Wisconsin. She is a self-declared design addict, lives for lululemon leggings and listening to Lizzo (say that five times fast), and — to the surprise of many— does not drink coffee.
Over the past 12 years, she has built a thriving pediatric and family practice that houses a full staff of doctors and CAs caring for patients every day. As her practice grew over 500% from 2013-2018, so did Krysti’s desire to share her story through speaking and mentoring other chiropractors. Inspiring colleagues to find their strength within and build the practice of their dreams is one of her true passions in life.
Described by her industry peers as “The Rachel Hollis of Chiropractic,” Krysti’s passion resides in the empowerment of women in the field. Her fresh approach to coaching and building community has garnered praise across the nation. Krysti’s latest venture, The Illuminated Squad, became a rapid success and already holds a waitlist for membership.
Whether watching Krysti’s videos, reading her blog posts, or perusing her social media feeds, you’ll get very relevant advice for starting, growing, and scaling your practice as well as personal growth strategies to illuminate your life, YOUR way.
Follow along on the journey @drkrysti on social or subscribe at theilluminatedsquad/connect.
Take headaches out of life with Good Vibrations with Dr. Stacey Merlo DC – Chiro Hustle Podcast 217
Jan 28, 2021
Dr. Stacey Merlo, chiropractor, wife, and mother, is a co-CEO of a full family, chiropractic, high energy, health practice. She has passionately served pre- and post-natal moms, babies, and littles for almost 20 years. She is originally from Ontario Canada where she graduated from CMCC in 2003. She then opened two practices in Vancouver BC before meeting and marrying her San Diegan husband Joe Merlo and moved south of the border to join forces with him at Good Vibrations Family Chiropractic where we are celebrating our 15th year in business. She has grown her practice by 25%/year every year she has been in practice and this year has been no exception. She has grown her business to a five doctor, 6 CA team which has allowed her an even greater impact in her community. She loves to support and inspire new and struggling chiropractors to be successful given their own definition of success.
What it’s like to Die for Chiropractic with Dr. Ben Tapper DC – Chiro Hustle Podcast 216
Jan 25, 2021
With a father who was a chiropractor, the natural healing profession was always a part of Dr. Tapper’s life. When he or a member of his family had a cold, slip and a fall, or any other ailment, chiropractic was their go-to solution. They grew up on a farm with horses and land to roam. When it was time to decide on a career path, Dr. Tapper chose to attend business school.
During his freshman year, Dr. Tapper had a severe car accident. His injuries were serious, and the doctor told him that he would never be active or play sports again. “I became my diagnosis. I gained weight, felt depressed, and didn’t know what to do. My chiropractor put me on a plan and inspired me to live the chiropractic lifestyle again. I feel thankful for what I went through. I already believed in chiropractic. It wasn’t until I had this experience that I understood what chiropractic could truly do for people.”
The Training Culture in Chiropractic with Dr Darren Murphy DC – Chiro Hustle Podcast 215
Jan 21, 2021
Dr. Darren is a self-empowerment Chiropractor who lives and practices in Denver, CO. He owns and operates The Source Chiropractic Denver, a hub for all “lighting slingers” and those engaged in chiropractic training. When not “slinging the lightning” at The Source you can find him traveling the US teaching Kairos Training Camps to inspired students and docs. As a Lead Facilitator for Kairos Training Culture he teaches Level One (Foundations), Delivering the Lighting and Art of the Anterior Dorsal (Explorations), and Level 2 (Adaptations). As he was inspired along his chiropractic path he aims to deliver that same inspiration to those who take his courses. “One flame lights another.” When not in the adjusting arena you can find Dr. Darren spending time with his partner, Hannah Grayce Stone. Currently, they are parents to 15 plants…with plans to elevate their responsibility game soon to that of a dog father and mother. Feel free to reach out to Dr. Darren through any means necessary.
Chiropractic Research and Development with Dr. Jason Jaeger DC – Chiro Hustle Podcast 214
Jan 18, 2021
Dr. Jason Jaeger has practiced since 1999 and has been a chiropractic physician in Las Vegas since 2001 where he has brought his passion for health and wellness to the community that he and his family have called home since the late 1940s. He is the Administrative Director of Aliante Integrated Physical Medicine, one of Nevada’s leading integrated physical medicine practices.
Dr. Jaeger is one of only approximately 1000 chiropractors around the world appropriately trained in Chiropractic BioPhysics® (CBP®; idealspine.com), a highly advanced, scientific, and proven chiropractic technique that corrects and restores your spine back to alignment, and one of only 19 instructors for the CBP technique. Dr. Jaeger is also Board Certified in Nevada in CBP®. He is the developer of the Universal Tractioning System (UTS) and received the “2014 Researcher of the Year” award for the Advancement of Chiropractic Science at the Annual Chiropractic BioPhysics® Research Symposium held in New York City.
Dr. Jaeger attended the University of Nevada, Las Vegas (UNLV) during his undergraduate program and graduate school at Southern California University of Health Sciences (SCUHS). As a class representative and Student American Chiropractic Association Vice President SCUHS chapter, he successfully lobbied in Washington D.C. for such issues as Medicare and HMO reform. Dr. Jaeger participated in a rotation through Cal State Northridge’s prestigious Physical Therapy program where he successfully integrated neuro-musculoskeletal therapies on paralysis and stroke victims.
Dr. Jaeger currently holds adjunct faculty positions at Southern California University of Health Sciences in Whittier, CA; Cleveland Chiropractic College in Kansas City, KS; Parker University in Dallas, TX; and Palmer Chiropractic University in Davenport, IA. He is the Secretary of the International Chiropractic Association’s (ICA) Research and Guidelines committee (FACTS). Dr. Jaeger is a professional speaker and has lectured throughout the United States, Europe and Australia on spinal biomechanics, research, and the clinical work he has performed. He is a published author in the peer-reviewed literature on clinical biomechanics. Dr. Jaeger is a literature-reviewing doctor for the International Chiropractic Association’s Best Practices Guidelines, a guideline recognized & accepted federally by the National Clearinghouse of Guidelines. He is a past board member for the Nevada Chiropractic Association (NCA), is a current board member for the Nevada Chiropractic Council (NCC), and has been deemed an expert by the courts in the State of Nevada.
Dr. Jaeger is licensed to practice Chiropractic in Nevada, Arizona, and California and is proud to bring his experience and enthusiasm to the Southern Nevada community. He is married to his wife Carrie and has two boys, Aden and Sebastian.
Understand Branding vs Direct Response with Dr. Seth Barr DC – Chiro Hustle Podcast 213
Jan 14, 2021
Dr. Seth Barr grew up in rural Bagley, Wisconsin which is located in the southwest part of the state. Dr. Barr graduated Valedictorian of his high school class and then went on to the University of Wisconsin – Platteville. He received his Doctor of Chiropractic as well as Bachelor’s Degree in Science from Palmer College of Chiropractic, the founding Chiropractic College, located in Davenport, IA.
Dr. Barr was fortunate to have the opportunity to do his preceptorship under senior Gonstead Seminar extremity instructor Dr. Mark Werking. There Dr. Barr was able to expand his knowledge and experience especially in the evaluation and care for extremity conditions and injuries.
Dr. Barr is passionate about empowering his patients to take an active role in their health helping them achieve a higher level of health and wellness through excellent chiropractic care. His knowledge and experience have resulted in a high percentage of success with both chronic complaints and treatment of recent injuries. He is especially dedicated to serving the needs of families, the elderly, children, and athletes. He looks forward to helping you and your family achieve your health care goals!
Understand the Way of the Samurai in Chiropractic with Dr. Paul Ofili DC – Chiro Hustle Podcast 212
Jan 11, 2021
Dr. Ofili received his Bachelor’s Degree in Health Science Studies from Quinnipiac University in Connecticut, then immediately continued his studies at Life Chiropractic College West where he graduated with a Doctorate in Chiropractic in the winter of 2014. Dr. Ofili has trained with the best in the business, polishing his skills to be able to help with many different types of spinal conditions.
In Dr. Ofili’s junior year of college, he completely fractured the head of his femur bone and almost didn’t survive a near-death car accident. Life stopped for him, right there in that moment. After hip surgery, there was excruciating pain in his physical body, his mind, and his emotions for quite some time – until he went to go see a chiropractor. After his first adjustment, he was completely amazed. Somehow, there was a clearer, calmer, and more present being that he hadn’t felt in years. Thinking it was sheer luck, he went again for a second time, and once again there was more clarity, calmness, and ease in his body. He was convinced that chiropractic had something very special to offer to humanity, healing, and the suffering that we face.
Dr. Ofili believes that chiropractic is one of the most efficient tools to get humanity to reach lucidity and connect back with who we are which allows us to do the things we love again. We get overwhelmed by physical and mental pain that we cannot manage well and our life process is interfered with by the protective nature of the body. It makes great sense to remove that interference through a chiropractic adjustment so that lucidity can begin to flow again and your true connection with life can be felt. According to the book Outliers by Malcolm Gladwell it takes 10,000 hours toward any craft to be considered a master. With the number of hours Dr. Ofili has put in with intensive training and commitment to understanding the in’s and out’s of the body, he believes he could help with any nervous system related problem. Dr. Ofili loves what he does and feels fortunate to have found a career through which he can truly impact people’s lives.
Samurai Training Seminars BIo
Samurai training was developed to grow the chiropractor in the art, business, and communication of chiropractic. I created Samurai training in 2013 as a means to help create a well-rounded chiropractor. Since then, over 500 students have received the training.
A chiropractor who is developed beyond the general standard tends to see better results all around.
I believe the chiropractic adjustment has the ability to transform people’s lives, and it is in the chiropractor’s best interest to train in doing chiropractic adjustment as a professional tennis player would train for their sport. Samurai training has traveled around the US, training chiropractors from all different states.
I’ve personally been involved with three different mission trips in Haiti, the Dominican Republic, and Mexico. The goal of samurai training is to come from a selfless place—no bragging, no boasting, just being undeniably good at the work. The motto followed in Samurai training is this: The only person you should try to be better than is the person you were yesterday.
The Garden of England with Dr. Dean Blackstock, DC – Chiro Hustle Podcast 211
Jan 07, 2021
Graduated from McTimoney College of Chiropractic in 2004. Ex personal trainer, sports fanatic on a personal mission to impact as many people as I can about how chiropractic can be a part of moving well, thinking well, and living well.
If they knew what we know, they’d do what we do with Dr. Devin Vrana, DC – Chiro Hustle Podcast 210
Jan 04, 2021
Dr. Devin is a small-town girl from the Heartland with a big heart and a big mission. She lives an ADIO life with her ChiroHubby Dr. Joey Vrana and their 5 kids (Roman, Jagger, Knox, Magnolia, and Phoenix) She is a Chiropractor, Entrepreneur, Speaker, Writer, and Dreamer. She owns and operates The Light House Chiropractic & Acupuncture in Wichita, Kansas.
She is relentlessly committed to helping awaken humanity and unshakably driven to help create momentum for the world to LIVE vibrantly alive — body, mind, and soul.
The Centerpiece of the Household with Dr. Andrea Nazarenko Ph.D. – Chiro Hustle Podcast 209
Dec 31, 2020
Dr. Andrea Nazarenko is the co-owner at Old Mill Chiropractic & Family Wellness. She obtained her Ph.D. in Clinical-Community Psychology, with a concentration in quantitative methods, from the University of South Carolina (USC), as well as Masters Degrees in Psychology in Education (Columbia University, NY), Clinical-Community Psychology (USC), and Applied Statistics (USC). As a community and quantitative psychologist, her background is in the study of how maladaptive and antisocial behaviors develop, particularly among serious and violent youth offenders; and in the development of statistical models that help us answer complex questions, such as why people respond differently to the same treatment or why people exposed to similar risks turn out differently. Her current work focuses on helping organizations, mostly healthcare systems, and governmental agencies, implement new practices and policies with quality. She is discouraged by the mediocracy of behavioral and physical health services in this country and worldwide and develops systems to bridge the gap between what we know in research and how we implement it in practice. The goal is to improve quality to improve outcomes. Her current projects include working with the Ministries of Health in Thailand to implement a physical activity intervention to improve health among dementia patients, working with the Commissioner of Health in Nigeria to improve the quality of maternal care for babies with Sickle Cell Disease, and participates in a national consortium to improve the quality of care provided to adolescents and adults with Sickle Cell Disease in the United States. She additionally conducts data analysis for the implementation of prevention programming in the United States Air Force and is the quantitative psychologist on a grant assessing how ready health centers are to screen for colorectal cancer. Above all, her heart is in the world of gentle parenting and spreading knowledge about the benefits of natural approaches to health. She is the biostatistical consultant to the International Chiropractic Pediatric Association and conducts research on the effectiveness of chiropractic with pediatric populations. Her passion lies in activating her community to live the best life possible, and her mission is to spread knowledge about natural healthcare and supporting the physical and emotional health of children.
The Difference between a Fireman and a Handyman with Dr. Robert Delgado DC – Chiro Hustle Podcast 208
Dec 28, 2020
Dr. Robert Delgado qualified in 2006 from the Durban University of Technology in South Africa. He spent his first 5 years practicing in London, England before moving back to Cape Town where he currently resides.
After building his own online coaching business while in full-time practice, Dr. Delgado launched The Chiropractic Freedom Project – a World-class mentoring program teaching Chiropractors how to create a secondary income selling their expertise online.
He believes that if Doctors want to have a greater impact, unhook themselves from the time money exchange and expose more people to the chiropractic paradigm, they must master the online business game.
Visit www.chirofreedom.online/webinar to learn his 5 steps to earning an extra $10k per month changing people’s lives online.
Living the Abroad Lifestyle in Chiropractic with Dr. Shara Downey DC – Chiro Hustle Podcast 207
Dec 24, 2020
Dr. Shara is a passionate Speaker, Chiropractor, and Coach, deeply driven to help more Wellness Warriors to get their message out. As a mother of 4, she is obsessed with creating more naturally healthy families.
Since 1998, She has been helping people achieve positive results in their health and promote natural healthy living. Founder of Asia Chiropractic Health Services, the clinic was awarded Singapore Quality Brands Award for 2013-2014. She was a contributing author to “You Can Expect a Miracle With Chiropractic” 2013 edition.
Dr. Shara has worked with many industry leaders such as Dr. Ed Osburn, Dr. David Jackson, and Dr. John Hinwood.
As a sought-after International Speaker, She has had the privilege of working with prominent global companies such as; Citibank, Standard Charter Bank, Lucas Films, Knowledge To Action-London, Success Resources, PayPal HQ, Dasani, Body Shop Corp., and Singapore Ministry of Defense to name a few.
Dr. Shara is the creator and host of The Common $ense Practice, creating a community of like-minded Health Professionals providing support in business growth, challenges, and celebration in successes in family and practice.
After starting and selling multiple businesses domestically and internationally, Dr. Shara combines her knowledge, experience, and success in the areas of Chiropractic, speaking, and business principles to deliver practical and concise “know-how” to all doctors so that they can experience massive levels of success.
Getting Hit with a Green Book with Dr. Sherri Mosley DC – Chiro Hustle Podcast 206
Dec 21, 2020
Dr. Sherri Mosley has been freeing people from pain since 2003 in her clinic, Mosley Health Center. As a Chiropractor with 17+ years’ experience, she is committed to promoting the health and well-being of her patients. Dr. Mosley practices in Columbus, Georgia where she became the first black female chiropractor.
She has a passion for getting people out of pain and functioning to the best of their ability. Also, nutrition and general health and well-being is something that is seen to be of great importance to Sherri.
At Mosley Health Center our model of care focuses on correcting biomechanical and neurological related problems. Furthermore, by optimizing how these systems work we can help naturally improve your body’s resilience, reduce the physiological impacts of stress, and enhance your quality of life.
As an advisor to digital health startup, KOKORO, Dr. Mosley supports the development of the clinical environment that provides expert skill and care in hands-on healthcare.
Dr. Mosley treats a range of individuals; however, she specializes in women and children. She acknowledges different people have different goals and is keen to see people get the most from their lifestyle. Whether you want to be able to run after your kids, kick that winning soccer goal, be in the best shape to serve our country in the military, are building a business, be able to pick up your grandchildren without pain or work without a headache, she will endeavor to help you.
Dr. Mosley holds a BS and a BA from Oakwood College and a Doctor of Chiropractic from Northwestern Health Sciences University.
What to Listen to as you Empty the Dishwasher with Dr. ALi Miller DC – Chiro Hustle Podcast 205
Dec 17, 2020
Dr. Ali lives and practices in Caledon Ontario Canada. She loves living a life full-out and has a passion to serve moms and kids in her office. To better connect with other moms, Dr. Ali created the Mom Minute podcast to share tips, inspiration and laughs on a variety of topics. She lives a chiropractic lifestyle committed to exercising, friends, and spending lots of fun time with her hubby and three daughters.
A Nurse in the Chiropractic Profession with Dr. Shawn Powers DC – Chiro Hustle Podcast 204
Dec 14, 2020
Dr. Shawn Powers is a business strategist, coach, chiropractor, former critical nurse, international speaker, and author. She teaches health care professionals powerful systems and strategies to grow their practices, increase new patients and profits, without sacrificing their personal lives, so they can have more time, fun, and freedom to live a fabulous life.
Chiropractor of the Year, (twice), Dr. Shawn Powers is dedicated to the chiropractic principles and the advancement of the profession. Dr. Powers is a former critical care nurse, marathoner, polo player, serial entrepreneur, creator of multiple family practices, PowerSource Coaching, and CEO of Dr. Shawn Powers.
She has been awarded Leukemia Society Woman of the year, chiropractor of the year (twice), and is a co-founder of the League of Chiropractic Women.
Dr. Powers made history, chairing the first chiropractic conference to exclusively feature all women speakers.
Dedicated to the success of the profession she has been a board member of multiple state organizations, The World Congress of Women Chiropractors, a Knight of the Royal Chiropractic Roundtable, and the LCW.
She is a bonus mom to four, Lucy the love cat, and is hoping for grandchildren when the time is right. In the meantime, she and her husband enjoy four grand-dogs, two grand-horses, and one grand-cat.
You will find her loving life in sunny California and on stages around the world, sharing her love for chiropractic, success, and prosperity.
What it’s Like Talking with Jesus with Dr. Scott Mitchell DC – Chiro Hustle Podcast 203
Dec 10, 2020
Doctor Mitchell grew up in Glendale Arizona, where he graduated from Moon Valley High School and was a four-year letterman in varsity soccer.
After high school, he continued his education and soccer at Phoenix College, where he was a two-year Academic All American. He eventually graduated from Arizona State University with his Bachelors of Science in Cell Biology and Physiology. In January of 2002, Dr. Mitchell continued his education at Northwestern Health Sciences University, in sunny Bloomington Minnesota where he earned his Doctor of Chiropractic.
After graduating from Chiropractic school he moved back to Arizona and started his career as an independent contractor for Fletcher Heights Chiropractic. In September, of 2009 Dr. Mitchell decided to start his own practice. Doctor Mitchell has had the pleasure of working with professional IronMan athletes, the Seattle Sounders and Columbus Crew professional soccer teams.
Doctor Mitchell is on a mission to win the valley of the sun for Chiropractic care and helping people take control of their health. In Dr. Mitchell’s spare time he enjoys spending time with his friends and family, and still enjoys playing and coaching soccer.
Past Member, South Carolina Chiropractic Association (SCCA)
President, 2001-2002
Insurance Committee Chairman, 2000-2004
Professional Awards and Distinctions
President’s Cup Award, SCCA, 1999-2000
Distinguished Service Award, SCCA, 2000-2001
Chiropractor of the Year, SCCA, 2000-2001
Chiropractor of the Year, SCCA, 2001-2002
Chiropractor of the Year, SCCA, 2002-2003
Professional Consulting
President and CEO, Custom ChiroSolutions, Pawleys Island, S.C.
Custom ChiroSolutions offers chiropractors sound consulting advice on documentation requirements, coding advice, reimbursement strategy, practice management, billing procedures, Medicare compliance, treatment programs, OIG compliant marketing, and other strategic and tactical custom solutions to help them run a successful practice. The company also provides auditing and oversight services for Doctors of Chiropractic who are required to obtain professional monitoring by their State board.
Past Consultant, Health Network Solutions, Cornelius, NC
Created provider training manual for the network.
Provided internal auditing program for network to audit and educate providers.
Perform provider reviews for those who were outliers in order to increase compliance with their provider contract.
Past Vice-President of Corporate Compliance Services, Compliant Services & Solutions, South Daytona, Fla.
Developed and provided customized training for HIPAA compliance and helping our profession guard against healthcare fraud and abuse.
Private, expert defense consulting on medical necessity and corporate compliance.
Performed reviews of provider contracts to educate providers on their contractual obligations to their networks.
Past Director of College Development, ProSolutions for Chiropractic, Canonsburg, Penn.
Developed and provided customized training for utilization and implementation of the ProSoft documentation system.
Created and provided business principles classes to support the college curriculum.
Authored several articles on documentation and the importance of implementing electronic medical records.
Past Chiropractic Consultant, Blue Cross Blue Shield of South Carolina, Columbia, SC
Trained review nurses on documentation standards and medical necessity issues related to Chiropractic care including the use of therapeutic modalities and procedures.
Created and implemented independent appeal reviews related to issues of medical necessity.
Consulted on scope of practice and coding issues for Blue Cross Blue Shield of South Carolina’s Fraud Unit.
Past Chiropractic Consultant, American Specialty Health (ASH), San Diego, Calif.
Worked directly with medical affairs coordinator and medical director to rewrite the Local Medicare Review Policy and remove language that restricted reimbursement.
Provided input on all Local Medical Review Policies that determine coverage policy for all Medicare beneficiaries in South Carolina.
Provided continual training for review nurses on documentation standards and medical necessity issues related to chiropractic care.
Worked directly with medical affairs coordinator and medical director to help create internal policy for utilization and medical necessity along with proper usage of CMT codes.
Past Chiropractic Consultant, Companion Property and Casualty Insurance Company, Columbia, SC
Provided input on medical necessity issues that determined coverage policy for chiropractic in South Carolina.
Provided continual training for review nurses on documentation standards and medical necessity issues related to chiropractic care.
Created and implemented pilot program on efficacy of chiropractic treatment in the worker’s compensation arena.
Published Works
The Math of MIPS, e-Book, 2017
The Top 10 Mistakes Chiropractors Make, e-Book, 2016
Be Alert with ICD-10, Published by Chiropractic Economics, January 2016
ICD-10 Is Not Scary (And Not About Billing), Published by Dynamic Chiropractic, August 2015
Insurance Compliance, a Scalable Plan for Single Physician and Small Group Practices
This workbook is a step by step instruction guide on how to create a compliance manual for the single physician office. It takes the guesswork out of “scalability” and helps ease the implementation of a safe system to help prevent fraud and abuse
Over twelve articles and insurance updates published by the South Carolina Chiropractic Association
Articles include Use of CMT for Medicare, Medicare, and Third-Party Insurance, Use of 97140 for Blue Cross and Blue Shield of South Carolina, Massage and the State Health Plan, OIG and Free Services, and Proving Medical Necessity.
Importance of Medical Necessity and Documentation, Published by Practice Masters Incorporated.
This article is a step by step instruction guide to help the doctor utilize commonly used terms and guidelines to help prove medical necessity within their notes. It takes the guesswork out of “necessity” and helps ease the implementation of outcome assessment to help reduce overutilization and abuse.
Clinical Practice Guidelines – Subluxation Chiropractic Practice, Fourth Edition, Published by The Council on Chiropractic Practice, 2013
Included in the National Guideline Clearinghouse
The True “Cost” of Compliance, Published by The American Chiropractor, October 2009
Medicare Audits Becoming More Common in Deteriorating Economy, Published by The American Chiropractor, May 2009
The Compliant Path to Practice Wellness, Published by Chiropractic Economics, March 2008
Q&A for the Bulletproof Practice: Important Questions You Must Ask About Your Practice, Published by Logan College of Chiropractic, Logan Speaks, Summer 2007 and Winter 2008
Thrive, Don’t Just Survive with Dr. Fabrizio Mancini, DC – Chiro Hustle Podcast 201
Dec 03, 2020
Dr. Fab Mancini is America’s #1 Healthy Living Media Expert, a world-renowned Chiropractor, Hay House’s international best-selling author of The Power of Self-Healing, and host of his popular radio show, Self-Healing with Dr. Fab. He is also the best-selling author of Chicken Soup for the Chiropractic Soul, an internationally acclaimed educator, business leader, speaker, and President Emeritus of Parker University. He has been featured on Dr. Phil, The Doctors, Fox News, CNN, CBS, ABC, NBC, Univision, Telemundo, and others. He has been interviewed in various documentaries and has received honors including Heroes for Humanity, Humanitarian of the Year, CEO of the Year, and induction into the Wellness Revolutionaries Hall of Fame. Dr. Mancini is also a graduate of the prestigious Institute for Educational Management in the Graduate School of Education at Harvard University. Most recently, the President of Mexico named the library at UNEVE, Mexico’s new leading university, after him.
Athlete and gold medal winner for Chiropractic Olympics, soccer, basketball 1996-99
Awarded the Tri Extra-Miler Award for building class morale; active participation; enthusiasm for college and chiropractic, and willingness to go the extra mile, 10-14-98
Student Mentor Award, for outstanding contributions to the college and students, 1998
Club Chiropractic award, for dedication to the continuance of chiropractic principle 1996
Graduate 2010 “Parenting from the Heart” 18-hour comprehensive course
Major supporter and organizer for Calvary Chapel Beachside Soup Kitchen (2008-2020)
Have FUN in the Chiropractic Profession with Dr. Jose Salgado DC – Chiro Hustle Podcast 199
Nov 26, 2020
Dr. José R. Salgado was born in San Juan, Puerto Rico. He graduated from Carroll University in Waukesha, Wisconsin in 1987 with a Bachelor of Science in Biology, and then in 1988 went to Chiropractic School and graduated in 1992 from Northwestern College of Chiropractic, now known as Northwestern Health Sciences University in Bloomington, MN.
In January 1989, he attended his first Network chiropractic seminar with Dr. Donald Epstein (founder and developer of Network Chiropractic Spinal Analysis and now known as NetworkSpinal “NS”).
Since then, he has been continuously learning Reorganizational Healing “ROH” now known as Epihealing and its Network Spinal (“NS”) and Somato-Respiratory Integration (“SRI”) applications.
For the past 28 years, he has been practicing his profession as a NetworkSpinal Practitioner. His passion is celebrating life by helping others find their true purpose.
In 2017, after Hurricane Maria passed through Puerto Rico, he created the #PRChiromission movement, uniting local colleagues to serve together with other non-profit entities with the JJ Barea Foundation to the most affected communities bringing the benefits of Chiropractic to the victims.
Recently in January 2020, he was helping in conjunction with the Association of Chiropractors of Puerto Rico (AQPR) and JJ Barea Foundation to the victims of the Earthquakes suffered in the South of Puerto Rico.
As a communicator, he has participated in Radio and Television Programs specifically in the Telemundo PR television news section for three consecutive years. Last November 2019 he was selected to be a speaker at the 1st World Virtual Congress of Alternative Medicine in which 25 countries participated, there were 108 topics and methodologies of what they define as alternative medicine.
He was president of the Puerto Rico Chiropractic Association for two consecutive years, as well as the secretary. He is part of the teaching team of NS (Network Spinal) and is the only one who teaches NS in Spanish in Latin American countries around the world.
He has been on platforms such as The Berkshire Experience, MileHigh, Lyceum Sherman for Prospective Students, Centro Sor Isolina Ferré among others, and soon in Quiropráctica Eficaz in Argentina 2020, IFCO Lyceum 2020, and The Big Idea Mexico 2020.
He is the creator of the unique and revolutionary concept Fun-TITUDE, which transforms and reorganizes your life to a new level during any circumstance and adversity of life.
Dr. Salgado’s mission is to improve humanity through influencing the field (Universal Intelligence) with the concepts of EpiEnergetics so that a person can become a better human being, more inclusive and focused on the whole instead of the individual. Serving is his passion and calling of life as a friend, mentor, sage, and chiropractor among others.
Learn more about Marketing in 2020 with Dr. Colin Swala DC – Chiro Hustle Podcast 198
Nov 23, 2020
Dr. Colin Swala, D.C. is an established digital marketing expert specializing in marketing for chiropractors. He has managed millions in advertising budgets and has helped generate over 30,000 patients to date through his done-for-you services. He was formally educated in Computer Science prior to becoming a chiropractor so this unique skillset has allowed him to develop 3 online applications to date which all have been designed to help chiropractors serve their communities in a greater capacity.
He is the co-founder of familyhealthadvocacy.com which is natural health blog and practitioner directory and is the author of The New Patient Generator which is a digital marketing step-by-step guide designed to help health professionals realize the practice of their dreams.
Find out about the Fitness Component of Chiropractic with Dr Janet Rogers – Chiro Hustle Podcast 197
Nov 19, 2020
Dr. Janet Rogers has had a varied career! Working in food service in her 20s, she transitioned into software training and support in the legal and financial services industry in New York City in her 30s and 40s. She decided to become a chiropractor and graduated from Life Chiropractic College West in 2004 just before she turned 50 years old. Dr. Janet at the time was convinced that she had found her true mission changing people’s lives through chiropractic care. But life always has surprises for us – at the same time, she discovered a new love of personal fitness, losing over 50 pounds and competing in CrossFit and Olympic lifting competitions. She followed this passion and qualified to compete in the International CrossFit Games in 2015, where she placed 6th in her age group. In 2017, Dr. Janet made a career change to become a personal trainer, which allows her to live in her highest values of personal fitness, health, and nutrition.
Currently, Dr. Janet works as a personal trainer/nutrition expert at Equinox Sports Club in New York City, as well as working one on one with clients in person and online. She specializes in working with women age 40 and above and believes that guiding her clients to get control of their body and their food positively influences every area of their life.
Find out about the BIG REALITY of Chiropractic with Dr. Glenn Jaffe DC – Chiro Hustle Podcast 196
Nov 16, 2020
Dr. Glenn Jaffe has been in practice since 2003, including 14 years in Charlotte, North Carolina at JaffeChiropractic.
Served 8 years on the board of the North Carolina Chiropractic Association, including the last 2 as president, as well as being involved with ChiroCongress which works on a national level to improve access to and promote chiropractic. He is also a mentor to new doctors and speaks to politicians and policymakers about chiropractic issues at both the state and national level.
Glenn is an avid photographer, enjoys good food, and wants to see the world with my kids so they can see how beautiful and delicious people and cultures are.
He is also a fledgling Tottenham Hotspurs fan, which he is learning are akin to the Chicago Cubs baseball team. So close, but rarely win it all!
He has married to Tami for 12 years, who is just publish her first book, and has 2 beautiful daughters, the oldest of which was adjusted at 5 minutes old and the youngest at 15 minutes old.
Get Chiropractic with RJ Gelinas DC – Chiro Hustle Podcast 195
Nov 12, 2020
For the last 18 yrs, Dr. RJ has studied the human body, its design, and its ability to get well. He has spoken at many corporations educating employees on proven health principles to reduce stress, increase productivity, and profitability.
Dr. RJ has served multiple days a month volunteering at The Denver Rescue Mission. Dr. RJ brought complimentary chiropractic care to hundreds of homeless people in Denver giving them the opportunity to get healthy and get off their drugs and stop their addictions.
Also, Dr. RJ has extensive post-graduate training in pediatrics and pregnant women. His knowledge and experience working with pregnant women and children allow him to provide the highest quality of care.
Dr. RJ has Certified Advanced Proficiency in Blair Technique which is the most scientific, specific chiropractic technique in the world. Blair is the first chiropractic technique of the new millennium and provides practice members of any age with the most gentle and reproducible chiropractic adjustments.
Dr. RJ is a C.C.W.P. (Certified Chiropractic Wellness Practitioner) which is the only evidence-based patient management system in the world.
Doctors RJ and Michelle have always dreamt of creating a community full of hope! A place where lives & dreams are restored. Since 2006 I GET IT Chiropractic has restored the lives of those suffering with various ailments, diseases, and diagnoses without the use of medication and surgery.
They attribute this to the philosophy that they will not treat symptoms or conditions but they will find the interference between the brain and the body, remove the interference and let the body heal the way our bodies are DESIGNED to heal.
They now have one of the largest healing communities in the world with one of the largest age groups being children. Both of their lives were changed when they learned the truth about life, health, and healing through Specific Scientific chiropractic. Now they are on a journey to make sure that every man, woman, and child gets to hear that same message so they can choose what is best for them.
International perspective on Chiropractic from Israel w/Ronen Mendi DC – Chiro Hustle Podcast 194
Nov 09, 2020
I am a Chiropractor for 22 years, Graduated from Parker University in 1998.
I was the president of the Israel Chiropractic Society until 5 years ago.
A week before my 13th birthday, I was in a car, in which the driver lost control of the vehicle. The car rolled around, and I flew out of the car and lost consciousness for 10 days. Had severe constant headaches, horrible low back pain. I asked the doctors to operate and take my pain out. They said my condition is so severe that an operation would make it worse.
A year and a half later in another second opinion, the MD told me that medicine cannot help w such a condition, yet there’s a chiropractor, who just got to Israel. A Chiropractor is a spine specialist and might know something different. I did not want to hear again from another specialist, that there is nothing that can be done. Yet I did not want to be able to tell myself in the future, that I have not tried everything. So I went to the chiropractor. It was the first time that I felt that the doctor understands what I was talking about. He adjusted me and the headaches disappeared, and I felt the power gets back into my legs.
And 2 years later I played Rugby in Asa Ramat HaSharon – a rugby youth team.
I was a Combat Paramedic, Air Evacuation Paramedic, and Paramedic Officer in the National Rescue Team. And after the army, I was an R.T.
It was hard for me in all those areas to take care of sick people, yet not to understand what made people get sick, and be able to prevent it.
During my internship, I had some difficult cases, and I saw I could help them all. Chiropractic helped me to answer this question. With the StereoMetric (3D Geometry) relation between the spine and nervous system.
A year after I returned with my wife to Israel, she gave birth to our first pair of twins. Hila (g) and Matan (b). Matan is autistic and he did not speak until he was 9 years old. When he was 6, I was introduced to Dr. Roger Turner, who specializes in Autism care. So, I discovered through him the StereoMetric relationship of the skull bones to the function of the brain. And at 9 years of age, my son began to speak.
My mantra is that “ChiropracTIC Releases, Activates and Strengthens the Internal Inborn Power to Function as it Should/Could.”
When more people know and understand the power of ChiropracTIC, most people will get adjusted and Function as they should/could. They will function and perform at their best, thus increase their production, self-esteem, and life. Thus, we’ll solve the sickness and economic problems of the world.
And ChiropracTIC clients will function at their best and contribute their best to the world and to Humanity. That will produce an exponential contribution and growth.
In 10-15 years, ChiropracTIC leads the world to Health, Families, and Prosperity. So, over the years (~9 years ago) I developed memberships to strengthen function to individuals and families. So, people will be able to continue ChiropracTIC care when they are suffering and Improve Function and Functionality when they are Well Adjusted to Live. I don’t like to use technology and ChiropracTIC. On the other hand, I have developed with a friend and partner an International Chiropractic Patent to release Spinal Accumulated Stress and Decompress the Spine Before and After Adjustments and for regular use in the comfort of Home Use. Lady Chiropractors (Barbara Eaton, Pam Jarbo, and many others.) The voice of Lady Chiropractors is so silent, and we can learn so much from them. Especially on Mother’s and Family Care. I have a weekly Chiropractic hour on the ‘First Social Radio’ internet radio station in Israel.
Miss Mamie Brown’s Baby Boy and Living Legend Les Brown – Chiro Hustle Podcast 193
Nov 05, 2020
As a renowned author, speaker, television and radio personality, Les Brown has risen to national prominence by inspiring others to shake off mediocrity and live up to their full potential. With no formal education beyond high school, Les has distinguished himself as an international authority on harnessing human potential.
Born a twin in low-income Liberty City in Miami, Florida, Les and his twin brother were adopted when they were six weeks old by Miss Mamie Brown. As a single woman with a big heart, Miss Brown had very little education or financial means. With young Les’ inattention to school work, his restless energy, and the failure of his teachers to recognize his potential, Les was misdiagnosed as educable mentally retarded. Suffering for years by the label and the stigma. Les was nevertheless driven by his passion to learn and his hunger to achieve his goal as a radio disc jockey.
In a humorous twist of fate and cunning, Les rose from a hip-talkin’ morning DJ to a broadcast manager; from voracious reader to author; from community activist to community leader; from political commentator to three-term state legislator; from a banquet and nightclub emcee to a premier keynote speaker for Fortune 100 companies.
Award-Winning International Speaker & Television Host
In 1986, Les entered the public speaking arena on a full-time basis and formed his own company, Les Brown Enterprises, Inc. Aimed at individuals and organizations, the company provides motivational products, personal development programs, speaker development workshops, keynote presentations, and interactive business trainings.
In 1989, Les received the National Speakers Association’s highest honor The Council of Peers Award for Excellence (CPAE). In addition, he was selected one of the World’s Top Five Speakers in 1992 by Toastmasters International and became the recipient of the Golden Gavel Award.
Commencing in 1990 and recording the first in a series of six PBS specials, Les launched You Deserve which was awarded a Chicago-area Emmy. It became the leading fundraiser for pledges to PBS stations nationwide.
In 1993, Les became the host of his own nationally syndicated daily television talk show, The Les Brown Show, in which he focused on solutions to the day’s challenges rather than the problems.
Bestselling Author & Radio Personality
Recognized internationally, Les is the author of three bestselling books: Up Thoughts for Down Times, Live Your Dreams, and It’s Not Over Until You Win. With his Sunday morning radio talk show, Chicago Speaks with Les Brown, Les’ outreach embraces the homeless and the world’s most powerful leaders.
A leading authority in understanding and stimulating human potential, Les’ electric and powerful delivery, stage presence, and personal insights have built his international brand of “It’s Possible.” Les’ customized presentation is driven by his approach to each unique audience. Before he gives a speech, he builds a speech. The end result is that Les teaches and inspires each audience to new levels of awareness and achievement.
Hear what Chiropractic IS and where it is GOING with Dr Grant Dennis, DC – Chiro Hustle Podcast 192
Nov 02, 2020
Dr. Grant Dennis is an Amazon Best Selling Author, entrepreneur, philanthropist, and upper cervical specific Doctor of Chiropractic. Dr. Dennis successfully built an all-cash start-up clinic from zero to half a million dollars in revenue in three years’ time.
While in full-time private practice, Dr. Dennis also works as the COO (Chief Operating Officer), for The Specific Chiropractic Centers franchise (which is currently at 15 clinics nationally), in the area of vendor relations, compliance, new clinic onboarding, systems, and acquisition, while also managing their International Outreach Program, in conjunction with The Art of the Specific.
The Art of the Specific International Outreach Program is a philanthropic initiative that provides Chiropractic services to underserved, and unregulated areas of the world such as El Salvador, Mexico, and the Philippines.
Dr. Dennis also serves as the Vice President of IFCO (International Federation of Chiropractors and Organizations), and chairs the Political Action Committee, in assisting with the recruiting, retention, and mentorship of new students committed to preserving the detection and correction of vertebral subluxation, as well as aiding in the generation of political initiatives, positioning statements, and collaboration with state organizations, and associations.
He also serves locally on the board of several non-profit organizations, including the Dorcas House, and Nehemiah House, run under the umbrella of the Union Rescue Mission, in the greater Little Rock area, the oldest and longest-standing non-profit organization in the state.
Hear about 40 years of Chiropractic Experience with Bradly Rauch, DC – Chiro Hustle Podcast 191
Oct 29, 2020
In private practice 40+ years. Doctor of Chiropractic Degree, New York Chiropractic College, December 1979. Chiropractic licenses in Vermont and New York. Started, owned, or partnered in 9 chiropractic practices in career. 5 offices in the U.S., 4 offices in the Dominican Republic, 1 in Italy. Created, ran, partnered, or participated in Chiropractic mission trips to Haiti, Dominican Republic, Mexico, Nicaragua, Honduras, Israel, and Russia.
Member, The Vermont Chiropractic Association. Diplomate National Board of Chiropractic Examiners. Founded in 2010 an orphanage in Port au Prince, Haiti: Organisation Des Families Pour La Croissance Des Enfants Demunis. Mission Pour La Vie Internacionale.
Dr. Larry Markson’s “Markson Management Services” Chiropractor of the Year, 1985 Lectured on campus at Canadian Memorial Chiropractic College, Northwestern Health Sciences University, Barcelona Chiropractic College, Palmer Chiropractic University Florida, Western States Chiropractic College, Life University, McTimony Chiropractic College, AngloEuropean Chiropractic College, Los Angeles Chiropractic College, Sherman College of Chiropractic, Life West Chiropractic College.
Director and owner of Stowe Chiropractic, Stowe Vermont. Dr. Rauch is married to his amazing wife Michelle, has 4 children, and lives outside of Burlington, Vermont. His hobbies are kitesurfing, windsurfing, stand up paddleboarding, skiing, and anything exotic car related.
Prepare Yourself to Not be Killed Easily with Dr Thaddeus Gala, DC – Chiro Hustle Podcast 190
Oct 26, 2020
Known as the “Inflammation Doctor”, Dr. Thaddeus Gala is a nationally acclaimed author, speaker, and published researcher with several prestigious recognitions and awards. He is the CEO and founder of 3 integrative medical clinics. He is an ironman top 25% finisher and competed at the collegiate level as a decathlete.
After watching his mother’s health go from vibrant health and vitality to discouraging and crippling disability nearly overnight, he has committed his career and life’s work to help people naturally prevent and stop the progression of chronic disease without the use of surgery or medications.
He has a track record of reversing the most complex of cases ranging from Parkinson’s and fibromyalgia to sleep apnea and diabetes. Now, his mom is in her 70’s, is 100% medication-free, runs and wins 5K races, and is the lead health coach within his clinics. Due to his demanding schedule, Dr. Gala manages only the most complex cases in the clinic system and people often seek him out throughout the nation for his services.
In practice, he has maintained profitability while increasing the size of the company from 2 employees to 70 employees in 6 years via a successful acquisition and an aggressive growth plan.
Connect the Dots with the Best Books in Chiropractic with Dr. Ben Glass – Chiro Hustle Podcast 189
Oct 22, 2020
Dr. Benjamin Glass takes a creative approach to life with the lens of developing health through experience. Serving others through the last 14 years to become more active participants in their healing and wellbeing.
Dr. Ben has a Doctorate in Chiropractic, a BS in Kinesiology from Temple University, a certificate in Massage Therapy and Foundation Training, and a Post-Graduate Certification in Chiropractic Wellness Care (CCWP). He uses his background in myofascial release, advanced extremity adjusting, and rehabilitative exercise to support people going through challenging times. He has prepared himself to provide unique strategies and clinical competence and meet the diverse needs of patients so that they can experience top-quality health care at The Shift.
Ben is passionate about combining social justice, chiropractic, and creative thinking to solve many of the challenges we face today in our communities.
Get Ready for Real Talk with Dr. Adam Trachsel – Chiro Hustle Podcast 188
Oct 19, 2020
Dr. Adam Trachsel is a 34-year-old chiropractor, graduated LCCW in 2016, he lives chiropractic and loves what he does, every day he’s doing the best he can to love on his people and show them that health is wealth, your personal health is the only tangible thing you have and you can improve upon that daily by living a natural, healthy, organic life. His passion is kids, and he got a post-graduate diplomate in pediatrics, kids are the future and probably the most at-risk group for developing health issues as we have the sickest generation of kids we’ve ever seen! So, helping them every day is his goal and showing them that they can be healthy and independent of the medical death system, medications, and surgery!
Do you want to know more about zones and how to set people free? Find out from Michael Hecker DC – Chiro Hustle Podcast 187
Oct 15, 2020
Dr. Michael was born and raised in Milwaukee, WI. Before graduating from UW-Oshkosh with a B.S. in Biology, he became an amateur boxer for a brief period.
During his time in chiropractic school, Dr. Michael immersed himself in the study of the mind and its role in creating results. Topics ranging from hypnosis, metaphysics, sales and persuasion, life coaching, NLP, and beyond. This study lead Dr. Michael to find his current healing mentor, Dr. Peter Goldman.
Dr. Michael was in the very first group to join the Zone School of healing. He is now advanced certified and attending Dr. Pete’s yearlong Mastermind.
Dr. Michael was on the 2017 Wellness Team for the 117th PGA Tour US Open Championship at Erin Hills treating professional golfers and caddies.
Dr. Michael currently practices in Milwaukee WI treating patients exclusively using the Zone Chiropractic technique, as well as educating patients on stress management and the four laws of physical health.
Treat yourself like a professional athlete and enjoy your practice with Nick Athens, DC – Chiro Hustle Podcast 186
Oct 12, 2020
Dr. Athens graduated in 1982 from Palmer College of Chiropractic in Davenport, Iowa. Besides spinal care, Dr. Athens also specializes in extremity conditions (e.g. shoulder and hip bursitis, knee tendonitis, Plantar Fasciitis, Morton’s Neuromas, heel, and foot pain, elbow and wrist conditions, and carpal tunnel syndrome, among others). He has two sets of boy/girl twins, ages 27 yrs. and 22 yrs., and is very comfortable working with various child ailments.
He was awarded ICA’s 1st Sports Chiropractor of the Year in 1990! Dr. Athens was a team chiropractor for the San Francisco 49er football team. He was also a team chiropractor for the San Francisco Giants baseball team. He is the only chiropractor to be on a Super Bowl pre-game show when in 1990, he adjusted former quarterback Joe Montana on national TV, before the game with the Denver Broncos. Some of his celebrity patients include Barry Bonds, Tom Brady, Joe Montana, and Michelle Wei (LPGA). Dr. Athens has been in practice for 38 years and he has been featured in many local and national publications. His motto is to always give the patient the best care and service, along with teaching them ways to take their health to another level.
Why Cradle-to-Grave Care is SO Important with Jed Emms, DC – Chiro Hustle Podcast 185
Oct 08, 2020
Dr. Jed Emms is from West Michigan where his goal is to revolutionize the way his community views health, unleash the power of the Nerve System, and inspire individuals to greatness so they can experience abundant freedom!
He has been in practice for over 10 years, graduating from Life University and furthered his knowledge by attending many seminars both in Chiropractic Philosophy and Business getting his Pediatric Certification with ICPA, and started EPOC Michigan a Chiropractic Philosophy group to help unite the profession.
He maintains a high volume, low overhead, high retention practice in Grand Rapids, MI. He has developed a special niche that involves Cranial Adjusting (CATS) and has people travel from hours away just to see him. While he is in practice adjusting hundreds of people a day, he is inspired to leave a lasting legacy of subluxation-based Chiropractic care for future Chiropractors to succeed not just in practice but in their personal lives as well.
He speaks not just locally but has traveled across the US to attend many seminars and events himself while also speaking at some of the best seminars in Chiropractic.
Taking care of moms, babies, and the whole family with Jay Warren, DC – Chiro Hustle Podcast 184
Oct 05, 2020
Dr. Jay Warren has been a prenatal and pediatric chiropractor for 20 years. He is also the Wellness Care Coordinator at the CAP Wellness Center in San Diego, CA where 90% of his practice is pregnant or postpartum women and babies under one year old. Dr. Jay now serves as an instructor for the ICPA (International Chiropractic Pediatric Association) teaching an online course called “Pregnancy, Birth, and Infancy from the Baby’s Perspective”.
Dr. Jay is the host of two popular podcasts “Healthy Births, Happy Babies”, interviewing experts on perinatal care issues, and “The Dadhood Journey”, where he shares real-life lessons and practical tools to support new dads in navigating their parenthood experience.
Dr. Jay has also created two online programs: “Connecting with Baby” guides pregnant women through processes to strengthen maternal bonding in-utero so that she is more confident as a parent and better able to soothe and connect with the baby when they arrive. And the “New Dads Class” helps men navigate their transition into fatherhood and provide support through the last trimester, birth, and beyond so that they can be the best dads they can be.
Keeping yourself healthy by what you put in your body with Eric Nazarenko, DC – Chiro Hustle Podcast 183
Oct 01, 2020
Dr. Eric Nazarenko, DC, CACCP uses chiropractic care to improve the health and wellness in all areas of patient’s lives, whether they are having problems with back pain or neck pain, or just want to start feeling better when they wake up in the morning.
Dr. Nazarenko, DC, CACCP takes a “whole person” approach in chiropractic care, which means looking for the underlying causes of disease, discomfort, and pain, as opposed to just treating the symptoms. Many seemingly unrelated symptoms often arise from imbalances in the spinal column, and Dr. Nazarenko, DC, CACCP will be able to determine the root of the pain and create a personalized chiropractic and wellness plan to suit each patient’s individual needs. Under the supervision and care of our caring and skilled chiropractor, patients report higher functioning in all areas of their lives. Because of Dr. Nazarenko’s extensive training in pre- and post-doctoral studies, we see amazing results in our clinic.
Dr. Eric Nazarenko, DC, CACCP adopts a functional medicine approach to understanding health. In addition to chiropractic care, he is a leader in the area of gut health and food sensitivities. Gut health underlies many chronic diseases including autoimmunity, eczema, ADHD, and other digestive, neurological, and behavioral problems. Dr. Eric works with patients to transform their health through dietary and lifestyle change. He and his wife, Dr. Andrea Nazarenko, Ph.D., are currently writing a book to help families regain health through gut healing.
How can a guy live and understand his own $h!t? – Chiro Hustle Podcast 182 with David Coberly, DC
Sep 28, 2020
Dr. David Coberly is the owner and one of two Chiropractors at Carmel Wellness located in Carmel, Indiana. Dr. David and the Carmel Wellness team strive to provide specific corrective and wellness-based chiropractic care to those in our community who are “sick and tired of being sick and tired.” This root-cause approach to health allows the body to function optimally and thus allows you to live life fully.
Prior to earning his Doctor of Chiropractic, Dr. David was in the Army National Guard, where he was a Radiology Specialist (68P). It was while Dr. David was at Fort Campbell, that he realized he no longer wanted to become a medical doctor.
“I would often see the same sick people, getting sicker, and only being prescribed more and more medications. That didn’t sit right with me. If I want to be a drug dealer, I would do it the right way and not pay taxes on it or go to school.”
Shortly after finishing up his time at Fort Campbell, Dr. David met his Chiropractic mentor, who told him that he was going to do something much better for humanity and become a chiropractor.
“Doc actually explained to me what true health is, and it jived with me. It got me excited and my life’s purpose was realized.”
Dr. David is married to his best friend and partner in crime, Jessica (fun fact, they met on a dating app). They have two amazing kids: 5-year-old daughter Aubrey and 3-year-old son Hunter.
When not changing and saving lives in the office, Dr. David is an avid shooter, hunter, fisherman, and hanger-outer with his family and friends.
“It is my goal to help every person I encounter live life to their fullest potential. A life not limited by pain or symptom, but optimized from the inside out. If I can help you be a better version of you, that means you are a better wife, husband, father, mother, employee, employer, etc. When you are better, you make those around you better.”
Dr. Stephanie Rimka is a chiropractor and holistic brain optimization specialist focusing on addressing the root cause of mental illness, learning disorders, and chronic illness in children and adults. She graduated from Life University in 2000 and has opened several successful cash-only practices throughout the metro-Atlanta area. Although she has a typical “pain to purpose – the chiropractor saved my life” story that made her decide to heed the call to choose chiropractic, her desired client was not the typical client. When she received the Big Idea in her Chiropractor’s office, it was to positively impact the world by learning to adjust schizophrenics and drug addicts. Although this is not a group of people that most chiropractors think to serve, Dr. Rimka was working with schizophrenics in MI and has done extensive training in talk therapy and leading large Gestalt and Alderian psychology-based group courses. She wasn’t buying into the drug-approach of psychiatry and believed Chiropractic held the key to restoring healthy brain and mental health.
Dr. Rimka is active in private practice, teaching online group courses in her own E-Learning Center, leading healing group retreats, teaching CEU to chiropractors, and serves as the only non-physician voice on the Scientific Advisory Board of a $300M nutraceutical firm.
During the 2020 societal crisis, Dr. Rimka was asked by many of her colleagues for support in staying afloat financially since she already leveraged multiplication and multiple streams of income into the practice. Because she was concerned about the profession losing many incredible, vitalistic practice leaders to the overwhelm of financial loss right now, she decided to take her private coaching public to show exactly what she learned from her coaches and leaders to thrive during this time.
Chiro Hustle Podcast 180 – Scott Little, DC
Sep 21, 2020
Began undergrad in 1985, wanting to be a veterinarian. Got a D in Physics and that ended that.
Became a horseshoer. Hurt my back. Went to a chiropractor. Liked his job better than mine.
Went to Logan College of Chiropractic. Self-taught Animal Chiropractic. Graduated from Parker University Animal Chiropractic Program last year. Starting a school for DCs and DVMs to become certified in Animal Chiropractic. This program will be held on a ranch/retreat out here in Colorado. This program is called The Masterpiece Animal Chiropractic Academy.
Chiro Hustle Podcast 179 – Eric Crane, DC
Sep 17, 2020
Eric Crane, DC, is a highly skilled and compassionate chiropractor and rehabilitation therapist who treats patients of all ages. He leads the team at Mustang Chiropractic in Mustang, Oklahoma.
Dr. Crane grew up in the cowboy capital of the world, Dodge City, Kansas, where he helped his father and grandfather on their ranch and wheat farm. Years of performing manual labor gave Dr. Crane a deep appreciation and passion for correct alignment and total body wellness.
Dr. Crane graduated from Spearville High School in Spearville, Kansas. He later attended Emporia State University in Emporia, Kansas. Then Dr. Crane earned his chiropractic degree from Logan University in Chesterfield, Missouri.
Dr. Crane is an expert in chiropractic adjustments, also known as manual therapy. At Mustang Chiropractic, he specializes in the diversified technique, which is the most practiced chiropractic technique in the world. He also provides services using the Sacro-Occipital Technique, Cox Flexion-distraction, Logan Basic, muscle release techniques, and Gonstead chiropractic therapies.
Dr. Crane treats his patients like lifelong friends, providing highly personalized and compassionate care that offers long-lasting results. Mustang Chiropractic is the only chiropractic practice in Mustang that uses X-rays, and the Mustang Times has named the practice the best chiropractor in Mustang three years in a row.
Dr. Crane warmly welcomes new and returning patients to Mustang Chiropractic.
Chiro Hustle Podcast 178 – Andrea Friese, DC
Sep 14, 2020
Dr. Andrea Friese grew up in Germany. After completing her Law degree at the Humboldt University of Berlin, Germany she came to California to enjoy the beach and the sun for a short vacation. While running, she injured herself so seriously, that she decided to seek help from a chiropractor. She was so inspired by the work of this doctor that she decided to leave her country, family, and friends to study the healing art of chiropractic.
Dr. Andrea attended Life Chiropractic College West in Hayward, California, where she worked firsthand with some of the nation’s foremost physicians in the field of radiology, orthopedics, neurology, and rehabilitation.
She also is the founder of Women of Iron/California where she is coaching women to reach their higher potential.
Dr. Onalee is a Doctor of Chiropractic and Spiritual teacher who has helped hundreds of women learn to love and accept themselves. Onalee’s mission is to empower, motivate, brighten, and inspire people to come home to who they really are so they can step into their power. Onalee uses spiritual and practical tools to help women step into their higher selves and become who they are meant to be. She uses her intuition to help remove blocks that are preventing people from getting their desires- whether it’s the man, the dream body, health, or career. She has a Doctor of Chiropractic from Life University and a Bachelor’s in Exercise Physiology from WVU. She currently lives in Miami, FL where she coaches online and in her community.
Rich Vanderloo D.C. is from Waterloo, Ia, and is currently practicing in downtown Portland, Or. He is a Palmer College of Chiropractic graduate (class of 2010). Dr. Vanderloo’s philosophy is vitalistic and subluxation-based. He is driven to help others by understanding and impacting his community through love and chiropracTIC care. Dr. Vanderloo sees a wide variety of patients by utilizing gentle, safe, and effective chiropractic adjustments.
Chiro Hustle Podcast 175 – Rick Kirkpatrick, DC
Sep 03, 2020
Dr. Rick is a native of Colorado and grew up in Aurora. Dr. Rick felt God was calling him into chiropractic in his early twenties and has pursued that calling ever since. He has a passion for people, and for the community he serves. He attended and graduated from Life University in Marietta, Georgia. While at Life, Dr. Rick became the president of the Torque Release Technique (TRT) club and maintained the position for over a year. He now used TRT as the foundation of his work.
Dr. Rick’s why is freedom. He believes that millions of people are walking around in physical and spiritual bondage and living in bodies they hardly recognize. He believes and has seen many people become set free through specific chiropractic care and through the power of prayer.
When out of the office, Dr. Rick is spending time with his daughter Makinzie who is the light of his life.
Chiro Hustle Podcast 174 – Angela Pearson
Aug 31, 2020
Angela K. Pearson is an American author of an inspirational children’s book; I am NOT contagious. This book is based on true events that navigate the controversial topic of her unvaccinated son. Pearson is the first published author to write a book for children that is from a child’s perspective on how society treats unvaccinated children.
She has three children. One was vaccinated up until the age of two and had an adverse reaction that lead him to be hospitalized. During her second pregnancy in the year 2000, she began her extensive research on the quality of food and vaccines and is when Pearson began her holistic journey. She has been a holistic enthusiast for 20 years and was the first in her family to go to college. She holds a Bachelor of Science in Behavioral Science and community health.
When legislation, removed religious exemption and passed into law the summer of 2019, her youngest son Grayson was no longer allowed to receive a public or private education. Pearson left her career to stay at home to home school her son. She felt called upon to tell their story in a way that has never been done before.
Pearson’s purpose is greater than her fear of public speaking. She is determined to be her child’s voice in hopes it resonates with other children and their families.
She is also a life-style mentor and teaches other people how they can live healthy lifestyles while creating a passive income without interfering with what they already do.
When Pearson isn’t fighting for medical freedom or coaching, she enjoys her downtime with her family and their Australian Shepherd, Raja, (Grayson’s best friend).
Pearson hopes her book I am NOT Contagious transform contempt into compassion to unite rather than divide.
Chiro Hustle Podcast 173 – Gareth Trichardt, DC
Aug 27, 2020
Angela Pearson
Licensed Chiropractor in Romeoville since 1998. I graduated from the prestigious Palmer College of Chiropractic in 1996. We have been helping people who suffer from low back pain, neck pain, headaches, and joint pain using natural chiropractic care, rehabilitation exercises, and spinal traction.
Chiro Hustle Digital Agency – Changing Lives One Doctor at a Time…
Chiro Hustle Podcast 171 – Joe Merlo, DC
Aug 20, 2020
Dr. Joe Merlo was born to be a healer! He knew since the age of 4 that he wanted to help people heal their mind, body, & souls!
He has been in the health & wellness industry for over 20 years. As an elite athlete, coach, and instructor he loved to learn & teach about human performance. He has always loved people & naturally transitioned into becoming a thriving Family Chiropractor. For the last 17 years, he owns one of the largest offices in San Diego that specializes in taking care of pregnant Moms, Dads, baby’s, kids, teens, and grandparents!
Dr. Merlo is happily married for 13 years with 2 wonderful children ages 9 & 11. His hobbies include being outdoors, reading, fitness, coaching, and playing sports with his family!
He is on a mission to make this world a better place. He is committed to being a community health leader & speaker transforming lives for today and future generations! Reach out to him at Drjoe@goodvibrationschiro.com if he can support you in any way!
Chiro Hustle Podcast 170 – Todd Muncy, DC
Aug 17, 2020
“We love skeptics,” smiles Dr. Muncy.
“I still remember the concerns and apprehension I had when I went to the chiropractor for the first time. So we make it a point to explain everything in advance, answer questions, and attempt to over-communicate. Patients appreciate that.”
Dr. Muncy began his pre-chiropractic education at Bluefield State College where he studied the basic sciences along with basic physiology and anatomy courses. He received a Bachelors Degree in Applied Sciences. After completing his studies at Bluefield State he was accepted to Life University of Chiropractic in Atlanta. During his 4 years at Life, courses included biochemistry, a major emphasis on anatomy and human physiology, X-ray, diagnosis, chiropractic adjusting techniques and patient care in the Life College Public Clinic. After graduating in 2001, Dr. Muncy moved to the Bristol area to establish his practice.
Dr. Muncy is married to Beth and they have two children, Ethan and Ryan. Both children were born completely natural with a midwife (one in the hospital and the other at home). His children have never been vaccinated and do not take any kind of medication or antibiotics. They are the healthiest children in their schools… If that intrigues you ask Dr. Muncy to explain!
Enough about us! How can we help you and give you a source of hope and healing? Give us a call today or click Request an Appointment on the home page and take that first step towards better health.
Chiro Hustle Podcast 169 – Tory Robson, DC
Aug 13, 2020
Tory Robson DC graduated in ’95 from Northwestern after getting his BS from Montane State while serving a 6-year term in the Air Force.
After major practice success, he finally gave in to DC demands and started teaching his methods. He has authored now 4 books; in fact, his Ultimate Chiro Success Guide is considered the most popular book in chiropractic today with over 8000 going out in the last year. He has spoken all over the globe, created 34 audio sets, and a library of 700 videos on all elements of practice excellence. He teaches 13 events a year and has over 3000 calls with chiropractors annually.
He runs his Winners Edge Chiropractic Consulting and Pro Spine Health and Injury Center out of an 11,200 ft clinic, fitness, and MMA center in Eden Prairie, MN.
He can be reached at 952-942.2442 or WinnersEdgeConsulting dot com
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. I dove into learning all I could about correcting the structure of the spine. Dr. Pettibon quickly became a mentor and friend. I took his courses over and over until I began to teach them. After graduating, I practiced in my hometown just outside Chicago. 
As chiropractors, we deserve to retire rich for what we provide to the world. My goal is to help every doctor get there with the least amount of stress possible.
