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Chiro Hustle

Chiro Hustle Podcast is a business, mindset, and marketing podcast for chiropractors who want more—from their practices, their profession, and themselves.

Hosted by James Chester and produced by Luke Millett, Chiro Hustle delivers real conversations with chiropractors, entrepreneurs, and industry leaders who are actively building successful, principled practices. This is not theory or recycled advice. It’s practical insight from people who have done the work and continue to push chiropractic forward.

Each episode explores what it actually takes to succeed in today’s chiropractic landscape—practice growth, branding, leadership, systems, patient communication, and personal development. Just as important, Chiro Hustle tackles the mindset behind success: discipline, consistency, accountability, and the willingness to stand for chiropractic without apology.

The podcast respects chiropractic’s roots while addressing modern business realities. Whether you’re straight, mixer, cash-based, insurance-based, or somewhere in between, the mission is the same: help chiropractors build influence, impact, and long-term sustainability without compromising their values.

Guests share their wins, failures, and lessons learned—openly and honestly—so listeners can avoid common pitfalls and accelerate their own growth. Students, associates, and seasoned doctors alike will find perspective, motivation, and actionable ideas they can apply immediately.

Chiro Hustle is more than a podcast. It’s a mindset and a movement—encouraging chiropractors to take ownership of their outcomes, lead with integrity, and hustle with purpose.

If you’re serious about chiropractic and committed to building a practice that reflects your values and vision, this podcast is for you.

Welcome to Chiro Hustle.

Copyright: ©2017-2022 Chiro Hustle

Latest Episodes:

The Day He Took His First Breath with Dr Shady Botros DC - Chiro Hustle Podcast 803 Sep 14, 2026

Show notes

At 16, Dr. Shady Botros entered a chiropractic office after years of asthma, medication, hospital visits, and restricted breathing. A Reggie Gold lecture introduced him to the Big Idea, and his first chiropractic adjustment became the moment he calls “the day I took my first breath.” He left knowing he wanted to serve others through chiropractic.

In Episode 803, Dr. Botros joins James Chester to explore vitalism, subluxation-centered care, international chiropractic, and the non-negotiables that protect the profession’s identity. He shares the challenges chiropractors face in Egypt, where the profession lacks formal recognition and title protection, and discusses his vision for bringing chiropractors together to serve there.

Dr. Botros also explains why chiropractors should stop assuming medical doctors are the enemy. His Abundant Medical Referral approach teaches chiropractors to enter medical practices respectfully, communicate the body’s self-healing and self-regulating potential without diluting chiropractic, care for referrals effectively, and build relationships that can be repeated.

This conversation is a call to protect the Sacred Trust, create unity through honest dialogue, and put great ideas into action. Listen now and remember: the world cannot benefit from the chiropractic story you never tell.

#ChiroHustle #ChiroHustlePodcast #Chiropractic #Subluxation #Vitalism #ChiropracticPhilosophy #ChiropracticAdjustment #InnateIntelligence #SacredTrust #InternationalChiropractic #MedicalReferrals #PracticeGrowth #ChiropracticLeadership #DrShadyBotros

The Patient Question That Changed His Practice with Dr Benjamin Fergus DC - Chiro Hustle Podcast 802 Sep 10, 2026

Show notes

One patient asked Dr Benjamin Fargus what he could do for a seriously degenerative joint.

He didn't have the complete answer.

So he went looking for it.

That question sent Dr Fargus into the research surrounding degenerative joint disease, biomechanics, tissue healing, exercise, nutrition, inflammation, metabolic health, and conservative joint care. What began with one patient eventually became a clinical system and an educational program being taught to other chiropractors.

In Episode 802 of the Chiro Hustle Podcast, James Chester and Dr Fargus challenge the assumption that terms such as arthritis, degeneration, and “bone on bone” automatically mean a patient's only remaining option is to wait for joint replacement.

They explore chiropractic adjustments, joint mobility and decompression, strengthening, blood-flow restriction training, nutrition, exercise, regenerative technologies, and the importance of evaluating every patient individually.

Fargus also addresses an important distinction: conservative care does not mean surgery is never appropriate. The goal is not to eliminate surgery. It is to understand what possibilities may exist before surgery becomes the automatic conclusion.

And for chiropractic students and doctors alike, his message is powerful:

Learn everything you can. Find great mentors. Get really, really good at one thing. Then keep building.

Sometimes the next chapter of your career begins when one patient asks a question you cannot yet answer.

#ChiroHustle #Chiropractic #BenjaminFargus #JamesChester #Subluxation #ChiropracticPodcast #JointHealth #KneeHealth #BoneOnBone #DegenerativeJointDisease #ChiropracticAdjustment #ChiropracticEducation #ChiropracticLeadership #SacredTrust #InnateIntelligence

From Guitar Hero to Chiropractic Storyteller with Dr Josh Wheeler DC - Chiro Hustle Podcast 801 Sep 07, 2026

Show notes

A Guitar Hero game helped reveal Dr Josh Wheeler DC’s creative path.

When Josh’s father offered to replace the game with a real guitar, Josh began the difficult process of learning an actual instrument. That decision eventually shaped how he would educate, entertain, and communicate as a chiropractor.

Josh grew up in a chiropractic family, was checked shortly after birth, and considered careers in medicine, filmmaking, and music before choosing the profession for himself. Chiropractic aligned with his holistic worldview and his desire to serve people through conservative, cause-focused care.

In Episode 801 of the Chiro Hustle Podcast, Josh joins James Chester to discuss Songs I Wrote in Chiropractic College, performing music at chiropractic seminars, developing an authentic creative voice, and keeping passion alive throughout a long career.

He also shares how local-business collaborations helped Lookout Valley Chiropractic reach new audiences. One humorous video featuring Josh as a tortilla-chip specialist reportedly generated approximately one million Instagram views and several hundred thousand additional TikTok views.

Behind the humor is a principled message: keep the detection and correction of vertebral subluxation central, but do not be afraid to communicate chiropractic through your own personality.

The profession does not need more imitation.

It needs chiropractors with clarity, persistence, creativity, and the courage to make the chiropractic message memorable.

#ChiroHustle #ChiroHustlePodcast #Chiropractic #Subluxation #VertebralSubluxation #ChiropracticPhilosophy #InnateIntelligence #PrincipledChiropractic #JoshWheelerDC #ChiropracticMarketing #CreativeMarketing #PracticeGrowth #ChiropracticLeadership #Chiropractor #Episode801

The Adjustment That Revealed His Calling with Dr Paul Reed DC - Chiro Hustle Podcast 800 Sep 03, 2026

Show notes

One adjustment can change a life. One adjustment may even change generations.

In milestone Episode 800 of the Chiro Hustle Podcast, James Chester sits down with Dr Paul Reed DC for a powerful conversation about subluxation, chiropractic philosophy, the adjustment, leadership, practice growth, mentorship, and preserving chiropractic for future generations.

Paul's own chiropractic story began when he received an adjustment as an eighth-grader. The experience was profound enough that he knew chiropractic was what he wanted to do with his life.

Today, the story has come full circle: Paul's son has graduated chiropractic school debt-free and opened his own practice.

That generational story leads to one of the most important questions in this episode:

Who is on your table today—and how far could that adjustment ultimately reach?

Paul and James discuss protecting chiropractic's distinct identity, keeping subluxation and philosophy alive, supporting the profession through your time, talent, or treasure, getting involved instead of merely complaining, and getting outside the four walls of your practice to become a genuine presence in your community.

Paul also reflects on 17 years of ChiroFEST and the extraordinary power of simply getting into the room. Speakers matter—but so do the conversations, meals, relationships, mentors, and unexpected connections that can alter the trajectory of a chiropractor's career.

Episode 800 is a call to chiropractors everywhere:

Honor the past. Own the philosophy. Deliver the adjustment. Build the relationships. Serve your community. Preserve the future.

You never know who is on your table.

#ChiroHustle #ChiroHustlePodcast #Chiropractic #Subluxation #ChiropracticPhilosophy #ChiropracticAdjustment #InnateIntelligence #ChiropracticLeadership #PracticeGrowth #ChiroFEST #PaulReedDC #JamesChester #FutureOfChiropractic #ChiropracticStudents #Episode800

The Day Chiropractic Became Bigger Than Pain with Dr Sondre Langli DC - Chiro Hustle Podcast 799 Aug 31, 2026

Show notes

What happens when a chiropractor realizes chiropractic is bigger than pain?

Dr Sondre Langli DC began his professional career as a physical therapist before discovering something different happening inside chiropractic offices. After experiencing chiropractic personally, he followed that calling to Australia, studied chiropractic, and eventually built his practice in Sweden.

But one patient would forever change his understanding of the profession.

A young man entered his office saying simply, “I’m sick.” His medical evaluations had not provided the answer he was looking for, his university life had unraveled, his relationship had ended, and he was self-medicating.

Dr Langli began checking and adjusting him.

Years later, the two unexpectedly met at a gym. That was when the former patient revealed that during the week of his first chiropractic visit he had been considering taking his own life.

He told Dr Langli:

“When you started to adjust me on Monday, I got my life back.”

That moment helped transform Dr Langli from a chiropractor working primarily inside a pain-based model into a chiropractor deeply committed to vitalistic, subluxation-centered chiropractic.

In Episode 799 of the Chiro Hustle Podcast, Dr Langli joins us from Sweden to discuss protecting the philosophy and language of chiropractic, the pressure facing vitalistic chiropractors in Europe, the importance of mentorship and leadership, why students need exposure to principled chiropractors, and why Chiro Europe became a place that felt like home.

If chiropractors do not tell the chiropractic story, someone else will define it for us.

Protect the philosophy.

Protect the adjustment.

Protect the language.

Teach the next generation.

And keep telling the story.

#ChiroHustle #Chiropractic #Subluxation #VitalisticChiropractic #ChiropracticPhilosophy #InnateIntelligence #UniversalIntelligence #ChiropracticLeadership #ChiroEurope #ChiropracticStudents #ChiropracticMentorship #FutureOfChiropractic

From a $4 Sandwich to 24 Clinics with Dr Corey Malnikof DC - Chiro Hustle Podcast 798 Aug 27, 2026

Show notes

Dr Corey Malnikof DC went from opening his first Chiropractic practice, watching the dream collide with reality and essentially running out of money—to building an organization of 24 clinics and roughly 150 team members.

But ask Corey who deserves the credit and you'll hear something much more powerful than a business success story:

“They built me.”

In Chiro Hustle Podcast Episode 798, Corey shares how mentors, Chiropractic philosophy, relentless personal development, discipline and consistency transformed both the doctor and the practice.

After graduating from Palmer College of Chiropractic, Corey expected to open his doors and start changing the world. Instead, the patients didn't automatically come. What followed was the story behind The $4 Sandwich: financial struggle, humility and a decision to learn rather than quit.

Corey began studying successful businesses and successful people. Then he went to work—knocking doors, making calls, doing screenings and giving workshops.

His rule was simple:

If you don't have a patient, go get a patient.

One office became two. Two became four. Eventually, Corey found himself leading 24 clinics.

Yet this conversation isn't merely about scaling a business.

Corey and Jim Chester dive into vertebral subluxation, Innate Intelligence, the nervous system, Chiropractic philosophy, the importance of protecting the roots of the profession, mentorship, leadership, culture, burnout, family, personal growth and the responsibility every Chiropractor has to tell the Chiropractic story.

Corey also shares a question that has guided him whenever he reaches another ceiling:

Who do I need to become to handle the next step?

Because sometimes the obstacle between you and the next level isn't your practice.

It's the person you haven't become yet.

Find the mentors.

Learn the principles.

Do the uncomfortable work.

Tell the story.

Serve people.

And keep becoming the Chiropractor capable of carrying the mission.

#ChiroHustle #Chiropractic #Chiropractor #ChiropracticPhilosophy #Subluxation #VertebralSubluxation #InnateIntelligence #ChiropracticBusiness #PracticeGrowth #ChiropracticLeadership #ChiropracticMarketing #PalmerChiropractic #SacredTrust

The Four Stages of Chiropractic Success with Dr Daniel Knowles DC - Chiro Hustle Podcast 797 Aug 24, 2026

Show notes

What if the answer to a struggling chiropractic practice isn't another side hustle—but becoming a better chiropractor, communicator, business owner, and leader?

In Episode 797 of the Chiro Hustle Podcast, Dr Daniel Knowles DC challenges chiropractors to make chiropractic the main thing.

Knowles describes four stages of practice—Survival, Growth, Scaling, and Legacy—and explains why chiropractors get into trouble when they try to jump directly from struggling in Survival to displaying the lifestyle and opportunities associated with Legacy.

His message isn't anti-business or anti-entrepreneurship. It's about building from abundance instead of escaping from lack.

Before chasing the next product, therapy, business, social-media opportunity, or revenue stream, ask a harder question:

Have I actually learned how to build the chiropractic practice I said I wanted?

Dr Knowles shares the story of building his own practice while newly married and expecting his first child. Suddenly he had nine months to stop preparing and start producing. He and his wife built the practice, found a home, developed the business, and hired their first team member the week their son was born.

Years later, that son would leave a successful business career and choose chiropractic because he wanted something his previous career wasn't giving him: purpose.

This conversation dives into practice growth, community outreach, examinations and recommendations, developing teams, working with associates, Network Spinal, Mile High, three generations of chiropractic, and why Legacy is ultimately about creating more leaders.

For the chiropractor stuck at 25, 50, or 100 visits a week, Knowles keeps returning to one fundamental instruction:

Tell more people about chiropractic.

Don't hide.

Teach.

Communicate.

Serve.

Grow.

Lead.

And remember why you became a chiropractor in the first place.

#ChiroHustle #Chiropractic #Subluxation #ChiropracticPhilosophy #DanielKnowles #ChiropracticBusiness #PracticeGrowth #ChiropracticLeadership #PrincipledChiropractic #ChiropracticStudents #NetworkSpinal #MileHigh #ChiropracticLegacy

From MySpace Tinkering to AI Search Authority - Dr Matthew Loop DC - Chiro Hustle Podcast 796 Aug 20, 2026

Show notes

In Episode 796 of the Chiro Hustle Podcast, James Chester welcomes Dr Matthew Loop DC back to the show for a powerful conversation about the chiropractic message, social media, AI search, personal branding, and the future of practice growth.

Dr Loop shares the story of how chiropractic first found him in an 11th-grade classroom. A chiropractor walked in with a spine model and explained the drugless, surgery-less profession that works with the body’s inherent recuperative power. That moment planted a seed that eventually led Dr Loop into chiropractic and into a life of helping doctors communicate their message to the world.

From early success using MySpace to bring new patients into his office, to helping thousands of doctors with social media strategy, to now teaching chiropractors how AI search and ChatGPT are changing patient discovery, Dr Loop brings a clear message: chiropractors must become findable, trusted, principled authority brands.

This episode dives into Facebook, Google reviews, Facebook reviews, organic content, paid advertising, personal story, AI search, AEO, chiropractic authority, and why subluxation-centered chiropractors must be willing to stand clearly for truth, health freedom, family health freedom, medical freedom, and the sacred trust.

The tools may change, but the mission has not. Tell the chiropractic story. Protect the principle. Reach more people.

#ChiroHustle #Chiropractic #DrMatthewLoop #ChiropracticMarketing #SocialMediaMarketing #AIsearch #ChatGPT #Subluxation #InnateIntelligence #ChiropracticPhilosophy #PracticeGrowth #HealthFreedom #SacredTrust

Access Without Understanding Is Not Freedom with Dr Derrell Blackburn DC - Chiro Hustle Podcast 795 Aug 17, 2026

Show notes

In this episode of the Chiro Hustle Podcast, James Chester sits down with Dr Derrell Blackburn DC for a powerful conversation about chiropractic access, education, community outreach, and the responsibility to protect and share the chiropractic message.

Dr Blackburn shares how a simple suggestion from a chiropractor helped lead him into the profession, but his deeper purpose came from understanding how many people still lack awareness, access, and context when it comes to chiropractic, health, and quality of life.

As a faculty member at Parker University, Dr Blackburn discusses the school’s innovative blended hybrid chiropractic education model and how it can help make chiropractic school more accessible, affordable, and realistic for students from different walks of life.

He also shares the mission behind Community CORE Foundation, which stands for Community Outreach, Resources, and Empowerment. Through CORE, Dr Blackburn helps communities better understand vital signs, stress, blood pressure, blood glucose, oxygen saturation, and quality-of-life indicators so people can make more informed decisions.

This episode is grounded in chiropractic philosophy, the Sacred Trust, subluxation-centered principles, the chiropractic adjustment, and the belief that people deserve to be checked and adjusted regularly from first breath to last breath.

#ChiroHustle #Chiropractic #DrDerrellBlackburn #ParkerUniversity #ChiropracticEducation #ChiropracticStudent #Subluxation #ChiropracticPhilosophy #SacredTrust #HealthFreedom #CommunityOutreach #InnateIntelligence #ChiropracticAdjustment #ChiropracticPodcast

From Wounds to the Wedding Dance with Dr Benjamin Page DC - Chiro Hustle Podcast 794 Aug 13, 2026

Show notes

In Episode 794 of the Chiro Hustle Podcast, Dr Benjamin Page DC shares a principled conversation about chiropractic philosophy, subluxation, innate intelligence, bilingual chiropractic, nutrition, nature, and health responsibility.

A Palmer graduate, Dr Page explains why chiropractic philosophy pulled him away from the medical model and into a profession that honors the body’s ability to self-regulate and heal. He also shares his experience practicing in Argentina and serving Spanish-speaking communities through chiropractic.

The heart of this episode is the story of a woman with wounds on her feet and ankles who wanted to wear a dress and dance at her youngest son’s wedding. Through better nutrition, reduced toxicity, and natural support, Dr Page witnessed the body’s healing potential in a way that beautifully reflects the chiropractic principle: the body heals itself when interference is reduced and innate intelligence is supported.

This episode is a strong reminder that chiropractic is not symptom management. It is not medicine. It is a stand-alone profession built on correcting subluxation, restoring communication, and helping people take responsibility for their health.

#ChiroHustle #Chiropractic #Subluxation #InnateIntelligence #ChiropracticPhilosophy #BenjaminPageDC #NaturalHealing #BilingualChiropractic #HealthFreedom #PrincipledChiropractic #AboveDownInsideOut #ChiropracticPodcast

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