Business School with Sharran Srivatsaa

Last week, Sharran discussed the 3 Commandments of Email Marketing. So think of this episode as part 2 of the conversation around emails. If you send emails of any kind to your clients and prospects or to build your brand, this episode will be helpful to you because Sharran shares insights from his ten years of experience writing emails. His team sends over a million emails a month to a very engaged list and has sold over $10 million worth of stuff from emails without having to do sales calls. If you can wrap your head around these 7 Deadly Sins of Email Marketing and make an effort to avoid doing them, you will see powerful results. So let's dive in!

If you find value in this episode, take a screenshot, share, and tag Sharran on social media.

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“The best emails are written like a conversation.”

- Sharran Srivatsaa

Timestamps:

00:00 Introduction

01:56 How will you benefit from this episode?

03:11 Deadly Sin #1: It's not marketing; it's a conversation

06:10 Deadly Sin #2: Being middle of the road and not being edgy

08:07 Deadly Sin #3: Having no onboarding

10:43 Deadly Sin #4: Copying a copywriter

12:01 Deadly Sin #5: Not obsessively growing your list

13:47 Deadly Sin #6: Obsessing over the wrong stats

17:12 Deadly Sin #7: Not selling

21:21 What would happen if all the salespeople stopped selling for 24 hours?

22:09 Quick recap of the 7 deadly sins

Resources:

- Join the 10K Wisdom Private Partner Podcast, now available to you for free

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The 3 Commandments of Email Marketing Sep 27, 2022

Show notes

Are you using email marketing as part of your marketing strategy? If not, then you're missing out on the power of email as a personal platform to build your brand. You've probably heard Sharran say that his email community is super important to him. He has sold over 10 million dollars worth of stuff from email alone, without even selling. That's how powerful email marketing is–if you do it right.

If you want to get insights from someone with more than 10 years of experience writing emails that get incredible engagement, this episode is for you. Make sure to take notes as Sharran talks about why email marketing is important, the problems people think about, and most importantly, how to operationalize The 3 Commandments of Email Marketing.

Get Access to Sharran's Email Marketing Masterclass: DM Sharran on IG with the words “Email Masterclass”

Join the 10K Wisdom Private Partner Podcast, now available to you for free

“If you want to have a great email relationship rapport with your list, with your community, what you want to do is: Thou shall write an email like you're writing to a friend.”

- Sharran Srivatsaa

Timestamps:

00:00 Introduction

01:29 What is email marketing?

02:03 What is the big “ah-ha” moment around this thing?

03:49 If I only knew these 3 things and did them well…

04:36 Here's the context behind the Email Masterclass

05:16 The 3 reasons that make email marketing important

10:30 3 Big problems that came out of the Masterclass discussion

13:36 Email Commandment #1: Thou shall only send emails to subscribers.

15:43 Email Commandment #2: Thou shall write an email like you're writing to a friend

16:44 How to write an email to a friend

19:07 Email Commandment #3: Thou shall use the “caffeine schedule”

19:48 The 2 components of a “caffeine schedule”

23:33 Quick recap of the 3 commandments

Resources:

- Get Access to Sharran's Email Marketing Masterclass - DM Sharran on IG with the words “Email Masterclass”

- Join the 10K Wisdom Private Partner Podcast, now available to you for free

Connect with Sharran:

4 Words That Don't Sell Sep 20, 2022

Show notes

Do you consider yourself a good salesperson? What strategies do you use to make a sale? Selling is a skill that has to be taken seriously. You don't become an excellent salesperson just by memorizing and using specific sales pitches. As someone who has sold a lot of stuff for a long time and gained insights from a lot of sales training, Sharran has developed an understanding of what makes people buy.

Today, Sharran will talk about 4 words that don't sell. They may get you a sale, but your clients may feel resentment when they realize they were manipulated. Sharran learned these 4 words from his early days at Goldman Sachs. Discover what these words mean when used in a sales setting and why investment banker Lloyd Blankfein forbids their use inside Goldman Sachs.

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“Selling is a skill, and it has to be taken seriously.”

- Sharran Srivatsaa

Timestamps:

00:00 If you sell anything, this episode is for you

02:26 How the idea for this episode came about

05:52 What Sharran learned from a 10-minute conversation with Lloyd Blankfein, former CEO of Goldman Sachs

07:03 2 words that make grandma mad (they are the harshest words you can use)

09:56 The question Lloyd Blankfein asked Sharran

10:57 Respect your client's intelligence (don't use a manipulative authority frame)

12:39 The next 2 words you must not use during a sale and why

15:46 Here's a better way to frame your pitch

17:07 Using the 4 words will only work if you have these qualities

18:53 When can you use the words, and why is it important?

19:05 Sharran's experience in using the words “makes sense” (while in a conversation with his advisors, Russ Morgan, and Joey Mure)

21:45 A story of how the words “fair enough” were used in the right frame

23:59 Your job is not to crush the objection

25:10 Here's what you want to happen when closing an expensive or complex sale

28:24 Quick recap of today's episode

Resources:

- Join the 10K Wisdom Private Partner Podcast, now available to you for free

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Selling with Trainings Sep 13, 2022

Show notes

People don't like being sold to. They prefer to get training. So how do you sell or get inbound leads with training? Where do you get ideas for your training topics? In this episode, Sharran walks you through the process of developing the perfect solutions to known problems and why you should create them through training.

There are three things required to sell with training, but you don't have to worry about it because you will get the step-by-step process right here. So let's dive in!

If you are interested in building your authority like what our several partners have done, go to HIGHLANDPRIME

Join the 10K Wisdom Private Partner Podcast, now available to you for free

“Training solves a particular problem or gives people a particular piece of insight to get their next result, and when they get there, they become a much better client for you.”

- Sharran Srivatsaa

Timestamps:

00:00 How to create perfect solutions to known problems

01:37 The difference between training and content

02:04 3 BIG ideas inside this episode

02:33 Here's the story that inspired Sharran to create this episode

04:28 #1: Value Chain Mastery

07:02 An example of how Value Chain Mastery is applied

10:14 #2: Operationalize Kaizen

10:40 What does Kaizen have to do with training?

12:06 The difference between a $100 Million CEO and a $1B CEO

15:25 Why build internal training for your team

16:19 #3: The Perfect Solution to a Known Problem

17:22 Here's a quick tip for you

17:40 Where to find known problems in your industry

18:39 What happens when you start creating training?

19:35 Articulating the problem better than your prospect

21:19 Quick recap of today's episode

Resources:

- Join the 10K Wisdom Private Partner Podcast, now available to you for free

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The $66M Growth Plan Sep 06, 2022

Show notes

If building and scaling your business seems like an extremely difficult task, what you need to do is make a plan. So how do you hit your milestones? First, make sure that everyone in your company is pulling in the same direction and contributing to the goal. This episode is the answer if you need ideas on how to do it.

Today, Sharran will break down the five agreements that built a $66 million company and how the company implemented them. This company went from 14 people to 44 people in 3 years, hit $66 million in revenue, and 6X their profits. Every single employee of the company is required to know all five agreements by heart so everyone moves in the right direction. If you can implement one or more of these agreements, it will bring you insane value. Don't miss out!

If you are interested in other stories like this, go to HIGHLANDPRIME

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“Singularity of focus does not have to mean that you will only do one thing. Singularity of focus means that you only have one filter.”

- Sharran Srivatsaa

Timestamps:

00:00 The Five Agreements that Built a $66 Million Company

01:43 Here's how it all started

03:08 The 6X in 3 Years Agreements

05:32 Agreement #1: Singularity of Focus

08:06 Agreement #2: Cadence of Accountability

10:21 Agreement #3: Nothing Happens Until a Sale Is Made

11:51 Agreement #4: Perfect P&L Contribution

14:43 Agreement #5: Every Team Member Must Know All Five Agreements

15:49 Recap of The Five Agreements

Resources:

- Join the 10K Wisdom Private Partner Podcast, now available to you for free

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First Week of a New CEO Aug 30, 2022

Show notes

What's the first thing you would do if you get appointed as the new CEO of a company? How would you spend your first week? In this episode, Sharran shares the story of one of their partner companies which he helped grow 4X in 3 years, and how they hired a new CEO for the company. So get ready to hear the behind-the-scenes of how Amanda, the new CEO, spent her first week and what she did after. Sharran and Amanda prepared five questions to ask each team member. You can use the same questions for your team or tweak them accordingly. Now, let's hear Amanda's story.

If you are interested in other stories like this, go to HIGHLANDPRIME

“Good process drives good results.”

- Sharran Srivatsaa

Timestamps:

00:00 Something that no one will tell you about

01:46 Here's a quick background

03:31 Taking a chance on a first-time CEO

04:27 What Sharran asked the new CEO

05:41 What Amanda committed to doing on her first week as the new CEO

06:55 How did Sharran and Amanda come up with the questions to ask each team member?

08:33 Question #1: Teach me something

10:21 Question #2: What do you love about the company or your role?

11:21 Question #3: What happens before you and after you?

14:10 Question #4: What is the one goal of the company that you feel good about? (THIS is actually a trick question!)

15:54 Question #5: If you were the CEO for a day, what would you do, assuming you have an unlimited budget?

17:10 Recap of the five questions and what Amanda did after

18:03 Two important lessons from this episode

Resources:

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4-Day Work Week Aug 23, 2022

Show notes

We need time for creativity. But time is a limited resource, and no amount of money can buy back a minute of time. So how can you find the time to do something amazing with your life? First, you must install the 4-day work week process into your life and business. It is not an easy process, but Sharran will share the step-by-step instructions on how you can do it. So get ready to learn these three things today:

Why installing the 4-day work week is important
What does it entail?
The 3-phase installation process

If you want to know how to 3X your business and get ready for an exit, check out: HIGHLANDPRIME

“No amount of money can buy back a minute of time.”

- Sharran Srivatsaa

Timestamps:

00:00 No amount of money can buy back a minute of time

02:36 The three BIG things that Sharran will discuss today

03:10 A special offer to receive one free week of virtual assistance from Assistantly, an agency that offers the best virtual assistants

04:33 How Sharran came up with the 4-day work week

06:16 The most profound learning you can get from this episode

07:41 Why is this important?

08:24 What happens when you pack your schedule?

08:37 What happens when you only have four days to work?

11:05 The side benefit of having a 4-day work week that you won't see until you've done it

12:31 What exactly is the 4-day work week?

17:05 The three-phase process for installing the 4-day work week

22:01 Why Sharran requires the Founders and CEOs of his partner companies to install a 4- day work week

23:16 Recap of today's topic

Resources:

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Why You Struggle to Sell Stuff Aug 16, 2022

Show notes

You and I always have something to sell. It may be a product, a service, a cause that you want to promote, or something that you truly believe in. So how do you sell your product or idea? How do you make people support your cause? Why do some people sell stuff better than others?

In today's episode, Sharran talks about the three big reasons why even some big companies struggle to sell their stuff and the step-by-step process to fix the issues. If you want to sell more, you wouldn't want to miss this!

If you want to know more about Sharran's Partnership Program, check out: HIGHLANDPRIME

“Irrefutable proof gives you confidence in what you're selling.”

- Sharran Srivatsaa

Timestamps:

00:00 What this episode is about

01:49 The three BIG ideas that Sharran will discuss today

02:44 Why do some do it better than others?

04:04 Reason #1: You don't believe it yourself

08:09 Reason #2: You don't have an ultra-tight pitch

09:28 When do you know you have the perfect iteration of your pitch?

10:55 The pitch does two things

11:45 An experience that's impossible to replace

12:50 Three things you need to have an ultra-tight pitch

13:41 Reason #3: You don't have irrefutable proof

14:45 The two big components of irrefutable proof

17:22 Quick recap of today's topic

18:55 There's one missing piece

Resources:

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Why You Get Objections Aug 09, 2022

Show notes

If you sell or promote anything, you've probably experienced some sort of objection or resistance. So how do you respond to objections? If you're expecting some scripts to memorize, you won't find them here today. Instead, you'll understand the three reasons you get objections and how you can fix them. Wouldn't it be nice if you didn't get objections at all? That's how you need to think about it. So let's dive into this episode.

If you want to know more about Sharran's Partnership Program, check out: HIGHLANDPRIME

“The bigger the brand, people automatically assume that you can get them the result.”

- Sharran Srivatsaa

Timestamps:

00:00 Why you get objections

02:26 You don't need scripts if you solve these three things

03:21 The background story of how this idea came about

06:18 Reason #1: Your BRAND is just not big enough

08:19 The number one problem with most entrepreneurs

10:05 Here's an indication that your brand is not big enough

14:01 Reason #2: Your PRESENTATION is not good enough

16:20 Three things you need to make your presentation good enough

19:23 Reason #3: Your CLIENT just doesn't know how to decide

21:43 The reason Sharran is sharing this with you

23:10 A question for you: What is the biggest upgrade you can make right now?

23:25 Quick recap of the top three reasons you get objections

Resources:

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Why I Don't Sell Anything Aug 02, 2022

Show notes