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Business Done Differently with Jesse Cole — Business
Business Done Differently with Jesse Cole

On Business Done Differently Jesse Cole speaks with successful entrepreneurs who are standing out in business and in life by thinking differently. We believe that to stand out you have to take risks and challenge the status quo. On the show, we uncover the secret tips, tactics and characteristics of our guests with unusual questions and unique segments. This is not your typical business show asking typical interview questions.

Latest Episodes:

305: Successful Marketing Through Customer-centricity With Bryan Eisenberg Feb 05, 2020

Show notes

For long-term success in business and in the industry a business is in, organizations should learn how to take care of their customers. It has to be built around customer-centricity, and customer service should stand-out. In this episode, Jesse Cole talks with customer experience and marketing guru Bryan Eisenberg, the author of the book called Be Like Amazon: Even a Lemonade Stand Can Do It, about customer-centricity and customer service. Bryan points out that like Amazon, we have to connect with what our target audience really want in order for our business to be successful. Love the show? Subscribe, rate, review, and share!

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304: Excellent Leadership With Ryan Hawk Jan 29, 2020

Show notes

Excellent leadership is about caring for people and leading them into a good direction for growth and success, whether in a big or a small business. A leader should examine their capabilities and learn how to mentor. In this episode, host Jesse Cole interviews author and advisor Ryan Hawk about business and leadership tips based on Ryan's book, Welcome To Management: How to Grow From Top Performer to Excellent Leader, his experience in hosting his own podcast, and the power of storytelling when speaking to an audience.

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303: Better Not Bigger: Business Growth As A Byproduct Of Doing Well With Paul Jarvis Jan 22, 2020

Show notes

There is a fine line for companies to identify between going for growth and saying enough. For prolific writer and designer, Paul Jarvis, growth, while it is necessary, should not be the only thing companies strive for. Instead, it is in aiming to be better and not bigger. With this comes learning when to put enough investment and time on a specific goal while thinking about how to support customers better, whether that be through products or services. Paul tells us more about these things in this episode, sharing how he is fundamentally changing mindsets on business and scaling. He also talks about maximizing freedom and profit at the same time, teaching, retaining your existing customers, and more. At the heart of it, Paul shares the importance of how growth serves you and your customers, thinking of growth more as a byproduct of doing well.

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302: Becoming A Purpose-Driven Leader With Jason Jennings Jan 15, 2020

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A study that has been validated by scores of other studies since it was first unveiled in the late 1940s says that what people are looking for in their lives, across the bottom, are food, clothing, and shelter. The problem is there are many companies that are still not paying a living wage, and a lot of Americans are one pay check away from being out of their apartment or being not able to fix their car. Jason Jennings, a speaker and author of books that transform businesses, joins host Jesse Cole to tackle this issue. Jason believes that a leader's role is to make everything better for all the members of the constituency. Tune in to this episode and become a purpose-driven leader, because business is not about not all about surviving on your own but having a purpose and helping other people achieve theirs. Love the show? Subscribe, rate, review, and share!

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301: Creating Your Own Superfans With Pat Flynn Jan 08, 2020

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Businesses tend to see customers, consumers, and followers merely as numbers. But what if you get past that viewpoint and actually see the people behind them? Pat Flynn believes you’ll gain superfans, who will not only buy your products and services but, most importantly, will support you all the way. Pat is a renowned speaker, best-selling author, high-level entrepreneur, and top podcaster, who has built a tribe of Superfans with his Smart Passive Income website and thought leadership. In this episode, Pat shares with us how you can create your own superfans by nailing your story and make them part of the experience. He lays out the details through his book, Superfans, and lets us in on the many ways you can speak to your customers that shows you have their best intentions in mind. Get inside this episode and learn about giving quick wins, making small bets, putting the spotlight on your fans, and more.

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300: Creating A Fans First Experience In Your Business With Jared Orton Jan 01, 2020

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You can spend all you want on client acquisition and still not make it. The difference lies in how well you build fans for your business by creating experiences that they will go back to again and again. In this episode, host Jesse Cole is joined by Savannah Bananas President Jared Orton. They talk about how the "fans first" idea started and how it applies to not just how you talk about your brand but also on every touchpoint such as packaging and online. Discover how you can produce content that sparks conversations and adopt a culture that is both fun and unforgettable.

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183: Season Two Finale: The Greatest Lessons On Customer And Employee Experience Jul 24, 2019

Show notes

Business Done Differently Podcast has definitely come a long way. With over 100 episodes, we have heard from some of the best gurus in business share their experiences and stories. In praise of that, host Jesse Cole, together with his wife, Emily, look back on some of the best lessons that specifically apply on customer service and employee experience – from Cameron Herold on having a Vivid Vision, Scott McKain on finding what’s ticking people off, and Jason Friedman on the customer experience formula, Donna Cutting on transitions, to Jon Gordon on building a culture. Don’t miss out on loads of great wisdom, all compressed and delivered to you in this season two finale episode!

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182: The Power Of Purposeful Recognition with David Novak Jul 17, 2019

Show notes

Everyone wants to be seen and heard. When people are recognized, they’re going to feel valued, they’re going to feel appreciated, and they will give you back the results you want. Leading people through recognition will always generate positivity in any workspace. David Novak, the Founder, and CEO of oGoLead and the Co-Founder and former CEO of Yum! Brands shares how he got to where he is right now and how he led others to be on a similar level. Coming from a humble background, David never envisioned becoming the Chairman and CEO of Yum! Brands and working with a company that has 1.5 million people in it. He shares where he got his people and marketing skills, and dives into the importance of purposeful recognition to show appreciation and retain and attract top talent.

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181: How To Make Your Customers Your Marketers with Mark Schaefer Jul 10, 2019

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As technology evolves, more and more customers are moving ahead and controlling marketing. Mark Schaefer, known as The Marketing Man, discusses the steps in getting your customers to do the marketing for your business. Giving long-term value to customers is appealing and creating ‘wow’ moments by incorporating the idea of belonging is the best way to approach such change. Mark goes into how marketing is more efficient when used for promoting unforgettable emotional experiences of your customers.

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180: User Generated Content with Tyler Anderson - Casual Fridays Jul 03, 2019

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Scaling organically in in social media has been tough for the last couple of years. That is why we have to think of a different approach on how to scale organically. Tyler Anderson, speaker, social media marketing entrepreneur, and CEO of Casual Fridays, speaks about leveraging user-generated content to grow organically on social media. Tyler points out the difference between what the brand has to say versus what the customers have to say. Moreover, he discusses the importance of testimonials and customer experiences on a product in scaling organically, and offers some strategies on planning our goals, leveraging social media platforms, and more.

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