Business Done Differently with Jesse Cole

Latest Episodes:

Razz & Jesse on Business Done Differently Nov 06, 2017

Show notes

A show within a show where we take a few minutes to unpack lessons learned from recent guests. No format. No filter. All fun.

Key Takeaways:

"Find Your Yellow Tux is no more. It's now the Business Done Differently" podcast with Jesse Cole"

"This is the best, most fun, I have ever, ever, ever had on a podcast. Your format my friend is a hit!" - Joe Calloway

"Expect the unexpected, there will be different segments, games and challenges with our guests on every episode."

"Stop standing still, start standing out is a way of life, hence creating a completely revolutionary format for a business podcast."

"First and foremost, always add value."

"Whatever's normal, do the exact opposite: Dolce and Banana Underwear"

Links Mentioned:

Deep Work by Cal Newport

Power Connecting by Judy Robinett

Batman The Animated Podcast

Experience This Podcast

Dolce and Banana Underwear

Gastonia Grizzlies

Savannah Bananas

Podcast Website

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Tim Connor - How To Sell Anything And Stay True To Yourself Oct 29, 2017

Show notes

Tim Connor, world-renowned speaker for the past 44 years and author of over 80 books, shares his tactics for standing out, selling corporate executives, and earning their repeat business for decades.

Key Takeaways: “What I’ve learned in sales and in business is that if you don’t get under people’s skin, if you don’t create some discomfort, they’re not going to change anything.”

“If people aren’t engaged in anything…if they’re not engaged in the process, they are really not there mentally and they’re not there emotionally, so they might as well not be there physically either.”

“When did you change something in your life? … I will guarantee it was because you saw something, heard something, somebody said something to you that made you feel uncomfortable about the status quo.”

“I’d rather not make the sale because I was honest than to make the sale because I wasn’t honest and to live with those consequences long term.”

“People are replacing wisdom with information. They think that information will solve their problems.”

“You have to find creative ways to stand above or beyond the people who are doing the same thing you’re doing in your marketplace.”

“They could not have honest, face to face confrontations, and that relationship ended. What’s more important, political correctness, or surviving in your business.”

“You’re not on this journey alone. As long as you think you can do it by yourself, you’re making a serious mistake.”

About The Guest: Tim Connor has been a full-time speaker and trainer since 1973. He’s the author of over 80 books, including bestsellers like Soft Sell, 91 Mistakes Smart Sells People Make, Your First Year In Sales, and Life Is Short. Tim has spoken in 21 foreign countries, and given over 4500 presentations since 1965!

Links Mentioned: www.timconnor.com timspeaks4u@gmail.com

http://findyouryellowtux.com/

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Arnie Malham - Create a Company Culture That's Worth Talking About Oct 23, 2017

Show notes

Arnie Malham, founder of cj Advertising and TheBetterBookClub.com, shares how to successfully change your corporate culture with the help and support of your employees.

Key Takeaways:

“The recognition [of your employees] is much more important than the reward.”

“The Problem is you! You are the leader of your culture and it can’t be wrong unless you’re wrong”

“Don’t tell people you’re going to change your culture, change your culture. Start making decisions where you trust people more. Create opportunities for them to grow. You create opportunities for them to fail. And you cheer for them.”

“The turtle wins the race…slow and steady wins. Be the turtle.”

“We have spent over $100,000 paying people to read and it is the best investment EVER in the history of educating and training your people.”

“Any companies most repeated process should be reminding their employees about their core values.”

About The Guest:

Arnie Malham is the founder of cj Advertising (the largest full-service brand-building agency in the country for personal injury law firms). He’s the creator of TheBetterBookClub.com, a pay-to-read program for companies, thought leaders, business owners, and their employees. And author of “Worth Doing Wrong: The Quest To Build A Culture That Rocks”

Links Mentioned:

https://www.worthdoingwrong.com/

https://www.betterbookclub.com/

https://www.cjadvertising.com/

https://twitter.com/amalham - @amalham

http://findyouryellowtux.com/

Help Us Stand Out:

Subscribe And Leave Us A Review On iTunes

Like Us On Facebook

Michael Brooks - How to Design the Job You Love Oct 16, 2017

Show notes

Michael Brooks, the founder of South Magazine shares how left the 9-5 of selling furniture to building the award winning magazine.

Key Takeaways:

Get out of your comfort zone to succeed. Make an appointment with yourself to do something the scares you, that makes you uncomfortable.

Finding your niche of likeminded people. Human nature wants us to conform to people around us. The key is to
fly with the best and get in a different league. You need to be pushed to be around best people.

The importance of celebration. Michael shares how they celebrate every magazine release like it's their baby being born. They create a huge event and get everyone involved to celebrate.

Listen to yourself. Don’t listen to the dream killers. Take chances, do what drives you.

Find something you think is cool and try to make it extraordinary.

Every great brand needs a great community behind it.

First impression can be your last impression.

What can you do today to not be forgotten?

Everything you do that’s worth doing, you invest in it and you do it consistently.

Keep consistently marketing your business. You have to feed your business.

Quit thinking about so many things, just dive in. Go against the grain.

http://www.southmag.com/

Tim Leary - Going Country & Being True to Yourself Oct 10, 2017

Show notes

From stand up comedy, to improv, to a national country radio host, Tim Leary shares his story on how he has stood out since his first days performing in College.

He shares the importance of getting good representation and always being true to yourself.

Key takeaways:

Understanding the Long game rollercoaster. Tim shares how he went through thousands of auditons and rejections.

You are your own business. Someone has to be making money of you. If people aren't making money off you, then you have nothing. You are the product.
You gotta love what you do. If your work is a job, you gotta leave.

When you are working, put everything in overdrive Tim shares how on radio he focus on making his 4 Hours on level 10 every day.

The passion is what you want to nurture.

http://www.bob1069.com/tim-leary-morning-showgram-bios/

Daniel Merritt - Building a Huge Brand Passionately Oct 03, 2017

Show notes

Daniel Merritt, the Co-Founder of Nine Line Apparel shares the secrets of how they have become one of the fastest growing online retail companies in the country.

"We have an American Patriotic Stance on how we view our country. Staying true to who we are as a company, we continue to grow and gain a huge following."

They now have over 1.7 million followers on Facebook and have grown by over 4,000 percent in the last 3 years.

"Our company is like a speedboat, we can manuever very quickly. I can watch the news tonight, find a topic that I believe in, something I want to have a say in and I can have one of the designers create an idea. We can put it to market and put on every social media platform in 24 hours."

Danny also talks about the importance of having a side hustle and building his new passion company Georgia Land and Cattle.

https://www.ninelineapparel.com

https://georgialandandcattle.com

How to Make Your Business Stand Out Sep 25, 2017

Show notes

Jesse sits down with Emily Cole to explain the framework for how businesses can be different and disrupt their industry. He shares three easy ways to look at your business and explains how other businesses are changing the game.

The Yellow Tux Story - Why we all need to Stand Out! Sep 18, 2017

Show notes

Jesse Cole sits down with wife Emily Cole to discuss the stories behind what made their baseball teams national hits.

You will hear about the challenges of turning around the Gastonia Grizzlies and launching the Savannah Bananas.

By focusing on what business they were really in, the Coles launched Fans First Entertainment and put all of their focus on Entertainment. From Dancing Players, to Grandma Beauty Pageants, to the Banana Nanas, they tried it all.

From monumental failures to hilarious stories, Jesse and Emily share it all and provide great lessons for any business owner.

Using the mantra of "Whatever is normal, do the exact opposite," any business can stand out and be different.

Intro - What Makes You Stand Out? Sep 14, 2017

Show notes

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