Business Done Differently with Jesse Cole

Latest Episodes:

The Power Of Plussing | Ep. 27 Jul 14, 2021

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As Walt Disney once said, "Once you achieved success, don't stop. Don't rest on your laurels just yet." This is the same mindset that the Savannah Bananas tries to emulate as it strives to innovate like the great Disney himself. As the story of Disneyland shows us, Walt kept plussing. He always added something new so that people will come back. He created unforgettable moments and that is what the power of plussing is all about. Join your host, Jesse Cole on how to look for those touchpoints that you can plus. Listen to some of Jesse's experiences on plussing such as first impressions and last impressions. Listen in if you want to give your customers something to remember.

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Steve Robinson From Chick-Fil-A | Ep. 25 Jul 07, 2021

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Building your brand and attracting customers are important parts of business success, and no one does it better than Chick-Fil-A. Jesse Cole sits down with the former Executive Vice-President and Chief Marketing Officer of Chick-Fil-A, Steve Robinson as they talk about building brands. Steve shares his experiences working with the fast-food titan, running their marketing campaigns and what he learned about engaging customers. Steve also talks about the need to gain your customer’s loyalty by listening to their feedback and how to use that feedback constructively. A must-listen episode for people in the marketing space, or if you’re seeking tips on building your own brand.
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Darren Ross, Service Freak: Turning Moments Into Memories With Exceptional Customer Service - REPLAY | Ep. 26 Jun 30, 2021

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It’s all about turning moments into memories. This episode is about creating those moments. Join Jesse Cole as he sits down and discusses customer service with the Service Freak himself, Darren Ross. As COO of the Magic Castle Hotel and Chief Executive Freak of Service Freak, Darren walks us through his journey in customer service and discusses what he’s learned in this journey. Darren talks about his days as a messenger to his start in creating the experiences the Magic Castle Hotel is now known for. Learn Darren’s insights into transforming your business into a business that wows. Finally, find out why and how to empower employees to deliver that great customer service experience.

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Darren Ross, Service Freak: Turning Moments Into Memories With Exceptional Customer Service - RE PLAY Jun 30, 2021

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Creating A Magical Experience: Walt Disney And The Customer Experience With Andrew Lock | Ep. 24 Jun 23, 2021

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Customers don’t just pay for products. The modern customer pays for the full experience. Join Jesse Cole as he sits down with marketing wizard Andrew Lock in a discussion about Walt Disney, the magic of Disneyland, and the customer experience. Andrew and Jesse trade insights on what makes customer’s tick and how to leverage that to improve your customer’s experience. They talk building pathways, and not fences, for customers to enjoy their experience.

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Chase Your Dreams: The Magic And Wisdom Of Walt Disney With Jeff Barnes | Ep. 22 Jun 16, 2021

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Sometimes, you have to be brave enough to forge forward with your dreams, no matter what others say. This was what brought about a shift in the world when Walt Disney conceptualized Disneyland. To understand the magic that has allowed Walt to make such an impact on the world, Jesse Cole sits down for a discussion with Dr. Disney himself, Jeff Barnes. They talk about the challenges faced by Walt Disney in his years leading up to the creation of the eponymous theme park, as well as the thought process that went into its design. They also talk about Walt Disney’s influence on how they do business and interact with people today.

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Reimagining Customer Experience In The Restaurant Industry Today With Mark Canlis | Ep. 21 Jun 09, 2021

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Being in the restaurant industry is challenging as it is, and COVID hasn’t made it any easier. In this episode, Mark Canlis, third-generation owner of Canlis restaurant, joins Jesse Cole as they dive into the importance of relationships and how to reimagine the customer experience to keep building those relationships. Mark and Jesse talk about the struggle that the restaurant industry went through and why Mark and his brother kept playing the game. Mark emphasizes the importance of taking care of your people and why those relationships matter. Tune in and be inspired by this one-of-a-kind inspirational story.

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A New Perspective On Being A Self-Employed Individual With Jeffrey Shaw | Ep. 20 Jun 02, 2021

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With the way that society behaves, being self-employed is almost like being a deviant. Here to provide a new perspective and elevate your pride as a self-employed individual is Jeffrey Shaw. He starts off by defining what it means to be self-employed and shares the changes he's observed in this space. If you're having a hard time determining if you're self-employed or not, join in as Jeffrey shares what differentiates a self-employed business from all the rest. He also talks about his book, The Self-Employed Life, and shares all the amazing knowledge you can gain from it. He also gives out some takeaway strategies and practices that will help your journey towards success. In this episode, know why you should be wearing your self-employment as a badge of honor.

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The Who Breakthrough To Achieve More & Grow Faster | Ep. 19 May 26, 2021

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Sometimes it’s not a “what” that you need for success. Sometimes, it’s the “who” that is most important. Jesse Cole highlights this in today’s episode, where he talks about his experiences in running baseball teams in Gastonia and Martinsville and what they learned there about finding the right people. He also shares his insights on running the Savannah Bananas, the challenges he faced when they started managing the team, and how the right people led him to success. What is more, Jesse lets us in on his new book that tells the fans first story.

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Launching Brands Into Household Names Through Video Marketing With Daniel Harmon | Ep. 18 May 19, 2021

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Advertisements can extend the reach of your business as far as you want it to. But there is a particular art of advertising you need to be familiar with if you're going to make it work. Jesse Cole’s guest today is Daniel Harmon, the Co-founder and Creative Visionary of Harmon Brothers. From the humble beginnings of being an Idaho potato salesman to manning an ad agency whose videos have been seen over 1.4 billion times, driving over $400 Million in sales, Daniel is well-versed in launching brands into household names and multimillion-dollar businesses through video marketing. Do you want to grab a crap-ton of eyeballs for your products and turn them into loyal customers? Tune in and learn tips on Daniel's creative process and how he brings a whole creative team together to produce eyeball-catching videos. If Daniel can do it, you can, too!

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