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    Business

    Building While Flying

    Welcome to Building While Flying: a weekly business podcast from Gary Vaynerchuk’s agency The Sasha Group. We are the small- to medium-sized business arm of VaynerX, the most contemporary independent holding company in the industry. At The Sasha Group, we teach, guide, and execute modern-day brand building and marketing for ambitious businesses looking for meaningful growth.

    Building a business isn’t linear. The journey is wrought with turbulence, delays, and re-routes. Those who win are resilient, unafraid of challenges, and willing to flex in order to reach their destination. We get it; entrepreneurship is in our DNA, and we’re built of people with entrepreneurial experience and empathy.

    Right now, times are volatile and ambiguous. Across all sectors, there is an air of experimentation. Brands and businesses are investigating new methods, exploring new paths, testing and learning, adapting, and, well, building the plane while flying. By adopting an uncertainty mindset, we can navigate the ever-changing skies of entrepreneurship together by listening, learning, applying, and sharing.

    On Building While Flying, we hear from a diverse range of business leaders about how they face challenges head on and stay calm under pressure. Their stories are riddled with the unexpected and share how their strategies have been put into practice and changed their business.

    Past episodes have featured stories of turning side hustles into main hustles, building businesses inspired by their families’ needs, dealing with rejection, selling the company they built, innovating better-for-you foods and products, and above all else, following their dreams and navigating the trials of entrepreneurship.

    Thanks so much for flying with us. We’re glad you’re on this journey, too. Make sure you subscribe so you don’t miss our weekly episodes.

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Powering Your Content Strategy with Content Curation - Scott Rogerson, CEO, UpContent Dec 09, 2021
    Show notes

    Scott Rogerson is the CEO of UpContent, a SaaS content curation platform built to help its users power up their content strategy and save time in their operations. UpContent spun out of Rogerson's former agency after it was created to solve internal problems. Now it helps hundreds of companies worldwide curate content, increase thought leadership, and build deeper trust with their customers.

    In this week's episode of Building While Flying, Scott shares how UpContent was born, how it's evolved over time to meet customers' needs, and how he sees it continuing to grow in the future. At the heart of the conversation is the belief that content curation and creation can (and should) live together within a business's strategy; as he says, it's a "yes, and" situation, not "either or." Scott also stresses the importance of knowing your customers and their needs, and how UpContent continues to deliver solutions for teams of all sizes around the world.

    In-flight topics:

    • How UpContent was born
    • Content curation vs. content creation
    • Choosing the right business model
    • How to use UpContent in your business
    • How the COVID-19 pandemic affected their growth and offerings
    • The importance of knowing your customers
    • ...and more!

    Relevant Links:

    Website: https://www.upcontent.com/

    UpContent Twitter: https://twitter.com/getupcontent

    UpContent LI: https://www.linkedin.com/company/getupcontent/

    Scott Twitter: https://twitter.com/scottarogerson

    Scott LinkedIn: https://www.linkedin.com/in/scottarogerson/


    Supplier Diversity in the Advertising Industry - Anita Laney, Professional Partnering Solutions Dec 02, 2021
    Show notes

    Anita Laney currently serves as President and CEO of Professional Partnering Solutions, a full-service supplier diversity consulting and technology firm, where she and her team also developed DataLou, a supplier diversity SaaS product and business. VaynerX's Chief Diversity Officer, Vanessa Vining, previously worked under Anita at a previous position. We were fortunate to hear from Anita at the VaynerX Diversity Summit on November 4.

    This value-packed episode begins with Anita's career journey: from full-service travel agency, to supplier diversity in construction and utilities, to her first forays into advertising, to launching Professional Partnering Solutions and founding DataLou. She's honest about the challenges of transitioning to a new industry, learning how to teach others about her roles and supplier diversity, and scaling a fast-growing company. Lastly, she looks toward the future and offers advice for solving supplier diversity for the next generations.

    In-flight topics:

    • What is supplier diversity?
    • Career changes in a new industry
    • Challenges of scaling a fast-growing company
    • Keeping up with industry changes and trends
    • Anita's "in-flight checklist"
    • ...and more!

    Relevant Links:

    Anita LinkedIn: https://www.linkedin.com/in/anita-laney-8a76699/

    Anita Twitter: https://twitter.com/AnitaLaney_PPS

    PPS website: https://professionalps.com/

    PPS LinkedIn: https://www.linkedin.com/company/professional-partnering-solutions-inc-/

    PPS Twitter: https://twitter.com/PPSCreativeSupp


    Sustainable is the New Black - Michelle Wiles, Head of Brand @ Son of a Tailor Nov 18, 2021
    Show notes

    Michelle Wiles is the Head of Brand at Son of a Tailor, a DTC "clothing tech" company that delivers made-to-order men's clothing at scale. Their garments are custom fits to provide the best wearing experience, and reduce waste in their production process. Michelle joined Son of a Tailor after starting her career at Proctor & Gamble, VaynerMedia, and MBA school. As Head of Brand, Michelle leads the charge of infusing brand ethos at all levels of the company.

    In this episode, Michelle and host Katie dive into sustainability in the fashion industry and maintaining a strong brand—and how both of those impact a brand's marketing. Michelle describes how Son of a Tailor's unique ordering system and algorithm allows them to keep production waste low and customer loyalty high. She stresses the importance of transparency in brand, especially when you're trying to be sustainable: if you're going to talk the talk, you've got to walk the walk.

    Tune in to the episode to hear more from Michelle about sustainability, fashion, ecommerce and supply chain challenges, the future of Son of a Tailor, and more!

    In-flight topics:

    • Sustainability in the fashion industry
    • Son of a Tailor's unique ordering system
    • Importance of a strong brand in marketing
    • Driving customer loyalty
    • Navigating ecommerce challenges
    • What's next for Son of a Tailor
    • ...and more!

    Relevant Links:

    Website: https://www.sonofatailor.com/

    Insta: https://www.instagram.com/sonofatailor/?hl=en

    Michelle's Insta: https://www.instagram.com/michellewiles_/?hl=en


    Finding Community with Your Neighbors - Maryam Banikarim (CMO, Nextdoor) Nov 11, 2021
    Show notes

    Maryam Banikarim currently serves as the CMO of Nextdoor, the popular hyperlocal neighborhood and community app. She's no stranger to finding her own communities; as her family moved around the world, she found purpose in stepping in and being useful wherever her family lived. These experiences serve her well as she leads marketing at Nextdoor and keeps the brand's purpose at the helm of their efforts.

    In this episode of Building While Flying, Maryam talks with Katie about the importance of purpose for brands—a popular topic on our podcast! Maryam says, "Purpose was never just about marketing. It's about the north star of an organization and its business strategy." She dives deep into what community means to her and Nextdoor, how Nextdoor helps cultivate community for its users every day, and how Nextdoor served as a crucial resource during the hardest times of the COVID-19 pandemic.

    In-flight topics:

    • Finding and cultivating community
    • Why purpose matters for brands
    • How the pandemic changed the way people use Nextdoor
    • How small businesses can successfully leverage Nextdoor
    • ...and more!

    Relevant Links:

    Nextdoor website: https://nextdoor.com/

    Nextdoor Twitter: https://twitter.com/Nextdoor

    Nextdoor Insta: https://www.instagram.com/Nextdoor/?hl=en

    Maryam Twitter: https://twitter.com/maryamb

    Maryam Insta: https://www.instagram.com/mbanikarim/?hl=en

    Maryam LinkedIn: https://www.linkedin.com/in/maryam-banikarim-737671/


    How to Disrupt an Antiquated Industry - with Gio Vaccaro, Co-Founder @ Glamsquad Nov 04, 2021
    Show notes

    Giovanni Vaccaro left his family's restaurant business at age 18 and went straight to cosmetology school. He says he was the worst beauty student they'd ever seen. After years of learning and hard work, Gio became one of the most well-known and respected beauty professionals in New York. He then parlayed his expertise with his passion for innovation by co-founding the mobile beauty app Glamsquad. For 8 years, this disruptive beauty brand has allowed their clients to get ready in the comfort of their own home with top Glamsquad artists, helping them look and feel their best.

    In this week's episode of Building While Flying, Gio shares how Glamsquad was born and the challenges he's faced while building and scaling the business. He shares the most important aspect of his business, discusses the qualities he looks for when hiring new team members, lessons learned during the COVID-19 pandemic, and the importance of maintaining brand values. Throughout the conversation, he offers some advice for aspiring business owners—some of which might surprise you!

    Other in-flight topics:

    • How Glamsquad was born
    • Scaling the business
    • Building a memorable brand experience
    • Hiring the right people
    • Maintaining brand values
    • Challenges while building and scaling Glamsquad
    • ...and more!

    Relevant Links:

    Glamsquad website: https://www.glamsquad.com/

    Glamsquad IG: https://www.instagram.com/glamsquad/

    Gio IG: https://www.instagram.com/giovannivaccaro/


    Lessons from a 5x Healthcare Startup CEO - with Hal Andrews (Trilliant Health) Oct 28, 2021
    Show notes

    Hal Andrews is a lawyer turned entrepreneurial healthcare executive. He's currently the CEO of Trilliant Health, an analytics and data science company that provides market analytics, predictive analytics and market research for healthcare providers. It's the fifth healthcare startup for which he's served as CEO.

    On this week's episode, Hal joins Mickey to talk through each step of his career, and how his experience as a lawyer helped prepare him to lead healthcare startups as CEO. He shares a surprising move his team made amidst the early days of the pandemic, and how it helped them help their customers better. Hal also shares his first steps when he joins a new startup and emphasizes the importance of pattern recognition in business. Lastly, Hal discusses company culture, and how his "daily updates" provide direction and grounding for himself and his team.

    In-flight topics:

    • Trilliant Health's services (1:00 - 2:18)
    • Challenges and pivots during the pandemic (5:30 - 8:40)
    • Tech services for healthcare vs. typical consumer tech (8:45 - 10:40)
    • Applying attorney experience to startups (11:05 - 15:12)
    • Company culture and the Daily Update (16:00 - 20:25)
    • Hal's in-flight checklist (20:45 - 23:15)

    Relevant Links:

    Trilliant website: https://www.trillianthealth.com/

    Trilliant LinkedIn: https://www.linkedin.com/company/trillianthealth/


    Victoria Garrick on The Hidden Opponent, Mental Health, Nonprofit Branding, and Real Realness Oct 21, 2021
    Show notes

    Victoria Garrick is not only an accomplished collegiate athlete. She's a speaker, TED Talk host, nonprofit founder, and mental health advocate who shares her story and message of support to millions. After struggling with her own depression and mental health in college, she gave her now famous TED Talk, "The Hidden Opponent," in 2017, which explored mental health challenges for student athletes. Now her nonprofit The Hidden Opponent aims to raise awareness for mental health issues in teens and student athletes and provide support and resources.

    Victoria joins Katie in our latest episode of Building While Flying to share more about her journey: from USC to the TED Talk stage to nonprofit founder. She's open about her own struggles, not just with mental health, but with branding for her personal content versus nonprofit content, running a nonprofit, and dealing with burnout. She discusses the importance of a supportive community, vulnerability, listening to your gut, and growing the conversation around mental health for everyone—athletes and non-athletes alike.

    In-flight topics:

    • The TED Talk that started it all
    • Real realness and vulnerability
    • The current conversation around mental health
    • Nonprofit branding vs. personal branding
    • Building community around shared experiences
    • Dealing with burnout
    • ...and more!

    Relevant Links:

    TED Talk: https://www.youtube.com/watch?v=Sdk7pLpbIls

    The Hidden Opponent website: https://thehiddenopponent.com/

    Hidden Opponent IG: https://www.instagram.com/thehiddenopponent/

    Victoria LinkedIn: https://www.linkedin.com/in/victoria-garrick-546459123/


    Slow Down to Speed Up - with Stacy Tuschl (Academy of Performing Arts, Wisconsin) Oct 14, 2021
    Show notes

    When Stacy Tuschl started teaching dance classes in her parents' backyard at age 18, she wasn't planning on starting a business. Within three years, she had 100 students, and the Academy of Performing Arts was born. It's now grown to hundreds of students, two locations, an entire team, a consulting business, and a 2019 Wisconsin Small Business Person of the Year award.

    Stacy's small business journey is anything but ordinary. In her conversation with Mickey, Stacy tells how her businesses got started and shares some challenges of experiencing early hyper-growth and forcing herself to slow down. After successfully navigating the 2008 recession, she thought she could handle anything. The 2020 pandemic brought more challenges than she imagined—like losing 25% of her business's income—but in the end, she said the pandemic was "the best thing" that could have happened for her.

    In-flight topics:

    • Experiencing early growth (3:05 - 6:55)
    • Navigating the 2008 recession vs. the 2020 pandemic (7:05 - 9:00)
    • Pandemic pivots that worked (9:15 - 12:50)
    • Transitioning out of the brick-and-mortar business (15:45 - 17:10)
    • Building a consulting business (17:18 - 20:30)
    • Stacey's "in-flight checklist" (22:48 - 24:08)
    • ...and more!

    Relevant Links:

    APA Website: https://academywi.com/

    APA Insta: https://www.instagram.com/theacademy2005/

    Stacy's website: https://stacytuschl.com/


    Building the Leaders of the Future - with Gary Sheng, Civics Unplugged Oct 07, 2021
    Show notes

    For Gary Sheng, the year 2016 kicked off a deep exploration of civics, leadership, and the future of democracy—which ultimately led him to his calling.

    Gary Sheng is a Co-Founder and the COO of Civics Unplugged, a platform and movement focused on empowering the next generation to build the future of democracy. Its three-month civic leadership fellowship for high school students provides a civics foundation, teaches problem solving and effective dialoguing with others, and helps them build their "civics muscles." With partnerships with National Geographic, Georgetown University, The Smithsonian, the Ethereum Foundation and more, the future for Civics Unplugged is bright.

    In this week's episode of Building While Flying, Gary shares his personal journey from Google developer to nonprofit co-founder, and discusses why civics education and leadership development for Gen Z matters. He says that learning is a lifelong process, and being a good citizen is a lifelong exercise. He also discusses the role companies and corporations can play in civics, and how they can support organizations like Civics Unplugged to help build a better future.

    Other in-flight topics:

    • How Civics Unplugged was born
    • Impacts of the 2016 election
    • Building community around a movement
    • The role of corporations in civics
    • The future of Gen Z
    • What's next for Civics Unplugged
    • ...and more!

    Relevant Links:

    • CU website: https://www.civicsunplugged.org/
    • CU Fellowship: https://www.civicsunplugged.org/fellowship
    • CU Insta: ​​https://www.instagram.com/civicsunplugged/
    • Gary's website: http://www.garysheng.com/
    • Gary LinkedIn: https://www.linkedin.com/in/garysheng/
    • Gary's Tiktok: https://www.tiktok.com/@garysheng

    Reimagining the Status Quo - with Jess Tillyer, re—inc. Sep 30, 2021
    Show notes

    Jess Tillyer is the Chief Brand and Experience Officer at re—inc., an eco-conscious fashion and lifestyle brand. re—inc. was founded in 2019 by U.S. Women's Soccer superstars Christen Press, Tobin Heath, Megan Rapinoe, and Meghan Klingenberg to empower people to reimagine the status quo and the world around them.

    In this week's episode of Building While Flying, Jess joins Katie to tell re—inc's story and dive into why reimagining the status quo matters. She discusses the distinction between purpose as a tactic and purpose as a meaningful part of business. She also describes what it was like to launch an NFT project, and how she believes NFTs will change how companies and brands engage with their audiences. Lastly, she offers a mindset shift that is "an absolute game changer." Tune in to hear all of this and more!

    In-flight topics:

    • How re—inc. was born (4:00 - 7:34)
    • Building a brand with purpose (11:50 - 14:50)
    • Launching an NFT project (20:40 - 24:02)
    • Challenges while building the brand (24:05 - 29:28)
    • ...and more!

    Relevant Links:

    Website: https://re-website.com/

    Re-Inc insta: https://www.instagram.com/re__inc/?hl=en

    Jess LinkedIn: https://www.linkedin.com/in/jessicatillyer/


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