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Building While Flying — Business
Building While Flying

Welcome to Building While Flying: a weekly business podcast from Gary Vaynerchuk’s agency The Sasha Group. We are the small- to medium-sized business arm of VaynerX, the most contemporary independent holding company in the industry. At The Sasha Group, we teach, guide, and execute modern-day brand building and marketing for ambitious businesses looking for meaningful growth.

Building a business isn’t linear. The journey is wrought with turbulence, delays, and re-routes. Those who win are resilient, unafraid of challenges, and willing to flex in order to reach their destination. We get it; entrepreneurship is in our DNA, and we’re built of people with entrepreneurial experience and empathy.

Right now, times are volatile and ambiguous. Across all sectors, there is an air of experimentation. Brands and businesses are investigating new methods, exploring new paths, testing and learning, adapting, and, well, building the plane while flying. By adopting an uncertainty mindset, we can navigate the ever-changing skies of entrepreneurship together by listening, learning, applying, and sharing.

On Building While Flying, we hear from a diverse range of business leaders about how they face challenges head on and stay calm under pressure. Their stories are riddled with the unexpected and share how their strategies have been put into practice and changed their business.

Past episodes have featured stories of turning side hustles into main hustles, building businesses inspired by their families’ needs, dealing with rejection, selling the company they built, innovating better-for-you foods and products, and above all else, following their dreams and navigating the trials of entrepreneurship.

Thanks so much for flying with us. We’re glad you’re on this journey, too. Make sure you subscribe so you don’t miss our weekly episodes.

Latest Episodes:

Bringing Financial Services into a "Truly Digital" World - with Eric Fulwiler Jun 24, 2021

Show notes

It's easy to tell when a company has become "truly digital"—especially in the financial services industry. This week's guest discusses why being "truly digital" in fintech matters, and the best ways to get there while building trust with your customers.

Welcome to Building While Flying!

This weekly podcast is brought to you by the Sasha Group. We're the small-to-medium-sized business arm of the VaynerX family of companies. We help ambitious companies build strong brands that flex with the times through strategy, branding, media, and marketing.

In ever-changing times, businesses and brands have to shift and adapt. And across all sectors, there is an air of experimentation. Business owners are trying new things out in the wild; building the plane while flying.

Our pilots, Katie Hankinson and Mickey Cloud, will be talking to a diverse range of business leaders and founders. They'll explore how these guests tackle various challenges while staying resilient and committed to growth. Through these real-life examples of strategies put into practice, we hope to inspire you to experiment and develop your own strategies as we all navigate these uncertain times together.

Eric Fulwiler is the Chief Marketing & Commercial Officer at 11:FS, a leading global fintech consultancy in London.

As he says in his conversation with Mickey, "you can tell when a company is modern, and when it's not." Through their consulting work, Eric and his team at 11:FS help traditional financial service companies navigate the evolving fintech landscape and bring their businesses into the "truly digital" world.

In this episode, Eric breaks down what it means for a company to be "truly" digital, compared to analog and digitized—and the importance of doing so. He and Mickey also discuss impactful content marketing in a B2B setting, and how it can be used to consistently deliver value to your customers and partners. Eric also shares some advice for growth-stage entrepreneurs, and says one of the best things a growth-stage entrepreneur can do is be hungry for change and be comfortable figuring things out as you grow.

Other in-flight topics:

Moving from analog to digital
Digitized vs. Truly Digital
Building the right team for your business and needs
Effective content marketing for B2B
Building relationships through content marketing
The importance of people and culture

Links:

Eric's LinkedIn: https://www.linkedin.com/in/ericfulwiler/
Eric's Twitter: https://twitter.com/EFulwiler
11:FS website: https://11fs.com
11:FS YouTube: https://www.youtube.com/channel/UC3eVdgT1EHwIxG5ynO42XXg

Running a Non-Profit Like a For-Profit - with Shawanda Mason-Moore & Jennifer Holder (The Chattery) Jun 17, 2021

Show notes

Non-profit owners, employees, donors, supporters—this week's episode is for you! There are a lot of assumptions and stigmas surrounding non-profits and what it's like to run them. This week's guests debunk many of those, and show what has made theirs so successful for the last seven years.

Welcome to Building While Flying!

This weekly podcast is brought to you by the Sasha Group. We're the small-to-medium-sized business arm of the VaynerX family of companies. We help ambitious companies build strong brands that flex with the times through strategy, branding, media, and marketing.

In ever-changing times, businesses and brands have to shift and adapt. And across all sectors, there is an air of experimentation. Business owners are trying new things out in the wild; building the plane while flying.

Our pilots, Katie Hankinson and Mickey Cloud, will be talking to a diverse range of business leaders and founders. They'll explore how these guests tackle various challenges while staying resilient and committed to growth. Through these real-life examples of strategies put into practice, we hope to inspire you to experiment and develop your own strategies as we all navigate these uncertain times together.

Shawanda Mason-Moore and Jennifer Holder launched The Chattery in 2014 to fulfill a community need—and one of their own.

As friends who were both new to Chattanooga, they sought a community, a place where adults could learn, grow, and connect. In 2014, they launched The Chattery, a non-profit that makes adult learning accessible, affordable, and fun. Over the last seven years, they've hosted thousands of classes led by hundreds of community members, fostered countless relationships, and created a welcoming, safe space for everyone to learn and grow. And they're just getting started!

In this week's episode, Shawanda and Jennifer share The Chattery's origin story and mission, and explain how their mission drives everything they do—from the classes they offer to the grants they apply for. They also explain how they run their non-profit like a for-profit business (and why that's okay), and why you should be picky when choosing grants. They also discuss how they pivoted during the COVID-19 pandemic, and which of their pivots will be sticking around.

Other in-flight topics:

Starting a business as a non-profit vs. LLC
Building friendships and community for adults
Staying true to your mission
Transitioning to online and at-home programming
Opportunity costs of applying for grants
Preparing for a hybrid model future

Links:

Website: https://www.thechattery.org/
Browse classes: https://www.thechattery.org/classes
Instagram: https://www.instagram.com/thechattery/?hl=en

Lessons from the Agency Side to the Brand Side with Mike Grillo, CEO and CO-Founder of Gravity Blankets Jun 10, 2021

Show notes

Agency life is packed full of lessons and experiences you'll take with you on every next step of your career. For this week's podcast guest, those lessons helped him build a multi-million dollar brand that's now a household name and has made a difference in wellness for thousands of people.

Welcome to Building While Flying!

This weekly podcast is brought to you by the Sasha Group. We're the small-to-medium-sized business arm of the VaynerX family of companies. We help ambitious companies build strong brands that flex with the times through strategy, branding, media, and marketing.

In ever-changing times, businesses and brands have to shift and adapt. And across all sectors, there is an air of experimentation. Business owners are trying new things out in the wild; building the plane while flying.

Our pilots, Katie Hankinson and Mickey Cloud, will be talking to a diverse range of business leaders and founders. They'll explore how these guests tackle various challenges while staying resilient and committed to growth. Through these real-life examples of strategies put into practice, we hope to inspire you to experiment and develop your own strategies as we all navigate these uncertain times together.

Mike Grillo is the CEO and co-founder of Gravity Products, home to the world-famous Gravity Blanket.

He's an advertising and marketing industry veteran who began his career in crisis communications before pivoting to social and digital media. In 2011, he became an early member of Gary Vaynerchuk's eponymous agency, VaynerMedia. It's through his time at Vayner that he developed his love of brand building and fostered his entrepreneurial spirit. After founding Gravity Blankets in 2017, Mike and his team sold the brand to the WIN Brands Group in 2021 for its next phase of growth.

In their conversation, Mike and Mickey dive into the birth of Gravity Blankets—from product design to a successful Kickstarter campaign to getting retail space in a large department store. They discuss branding on a budget and embracing the "scrappy" agency attitude to build a successful brand. Mike also discusses the balance of retail and DTC, stressing that people shop in different ways and the consumer journey is often complex. Lastly, Mike shares why WIN Brands Group felt like the perfect fit to acquire Gravity Blankets—and why that decision is so important.

Other in-flight topics:

Transferable skills from agency to brand side
Product design and production
Retail vs DTC
Importance of strong retail presence
Branding a new product on a tight budget
Product expansion and testing what your audience likes
Finding the right partner to sell your brand

Links:

Website: https://gravityblankets.com/
Instagram: https://www.instagram.com/gravityblankets/?hl=en
Mike's Instagram: https://www.instagram.com/mikegrillzmadeit/?hl=en
LinkedIn : https://www.linkedin.com/in/michaeljgrillo/

Thanks so much for tuning in this week. Before you keep scrolling, we wanted to let you know about a Sasha Group offering that may be relevant to those of you who handle your own digital and social marketing. STORK is a weekly delivery of insider knowledge and strategy, straight from our team and industry experts. We're moving into our second year of STORK, and are really excited to continue helping our community of entrepreneurs, start-ups, and small businesses to step up their social and digital marketing game. If this sounds like a good fit for you, you can learn more here. (link to thesashagroup.com/stork).

Relationship Building is the New Networking with Raleigh Anne Gray (Must Love Sports) Jun 03, 2021

Show notes

There's a nuance between networking and relationship building. While the former can feel superficial and, at times, self-serving, our podcast guest this week explains how the latter can impact your career and life, and how it has helped her grow as a professional and human.

Welcome to Building While Flying!

This weekly podcast is brought to you by the Sasha Group. We're the small-to-medium-sized business arm of the VaynerX family of companies. We help ambitious companies build strong brands that flex with the times through strategy, branding, media, and marketing.

In ever-changing times, businesses and brands have to shift and adapt. And across all sectors, there is an air of experimentation. Business owners are trying new things out in the wild; building the plane while flying.

Our pilots, Katie Hankinson and Mickey Cloud, will be talking to a diverse range of business leaders and founders. They'll explore how these guests tackle various challenges while staying resilient and committed to growth. Through these real-life examples of strategies put into practice, we hope to inspire you to experiment and develop your own strategies as we all navigate these uncertain times together.

Raleigh Anne Gray is the founder and CEO of Must Love Sports, an organization that empowers and educates current and future industry professionals.

She also is the Director of Business Development at DraftKings, following time spent at Wasserman, The Players' Tribune, Twitter, and ESPN. Her career has been a continual intersection of media, technology, and sports. When the COVID-19 pandemic forced companies to cancel summer internships for college students and graduates, Raleigh Anne saw a need and opportunity to pivot. She changed Must Love Sports from an LLC to a 501c3 organization and launched a 10-week online summer internship program for sports industry students impacted by the pandemic.

In her conversation with Mickey, Raleigh Anne breaks down how each step of her career—and the people she's met along the way—influences her work with Must Love Sports. She talks about making side hustles successful and the positive changes she sees coming for women in the sports industry. Most importantly, Raleigh Anne breaks down the nuances between networking and relationship building, and how getting to know people can make a difference in your networking efforts.

Other in-flight topics:

Networking vs Relationship building
Being a woman in the sports industry
Pivoting your business based on need
Balancing a side hustle with a full-time career
Applying learnings from your career to your side hustle/passion project
Emerging female sports broadcasting voices

Links:

Website: https://www.mustlovesports.com/
LinkedIn: https://www.linkedin.com/company/must-love-sports/
Instagram: https://www.instagram.com/mustlovesportsllc/

The Most Unpretentious Whiskey Brand Ever Made with JD Recobs and Chris Buglisi (Misunderstood Whiskey) May 27, 2021

Show notes

If entering the spirits industry—as rookies, no less—were easy, everyone would do it. Childhood best friends JD Recobs and Chris Buglisi are tackling this challenge head on with a unique product: whiskey for everyone.

Welcome to Building While Flying!

This weekly podcast is brought to you by the Sasha Group. We're the small-to-medium-sized business arm of the VaynerX family of companies. We help ambitious companies build strong brands that flex with the times through strategy, branding, media, and marketing.

In ever-changing times, businesses and brands have to shift and adapt. And across all sectors, there is an air of experimentation. Business owners are trying new things out in the wild; building the plane while flying.

Our pilots, Katie Hankinson and Mickey Cloud, will be talking to a diverse range of business leaders and founders. They'll explore how these guests tackle various challenges while staying resilient and committed to growth. Through these real-life examples of strategies put into practice, we hope to inspire you to experiment and develop your own strategies as we all navigate these uncertain times together.

JD Recobs and Chris Buglisi are two of the most unpretentious whiskey guys you'll ever meet.

They created Misunderstood Ginger Spiced Whiskey with one goal in mind: to make the whiskey for whiskey newbies, connoisseurs, and everyone in between. It began as a passion project that they worked on tirelessly after their corporate jobs, and has grown into a strong brand with big plans to keep growing.

In their conversation with Mickey, Chris and JD talk about the early days of Misunderstood Whiskey: experimenting with blends and infusions late at night after working corporate jobs, and many not-great tastings. After landing on the right batch, they took it to market. They discuss the challenges of entering an old, traditional industry with lots of history, and how they discovered their ideal target audience. Mickey asks them about the tension between eagerness to grow and the need to stay patient (spoiler alert: it keeps them up at night). And lastly, Chris and JD give a sneak peek into what's coming up next for Misunderstood Whiskey - including breaking into some new markets!

Other in-flight topics:

Passion projects
Entering the spirits industry as rookies
Breaking into a traditional industry with a new, unique product
Importance of knowing your audience and customers
Challenges of national distribution
Tension between eagerness to grow and patience
Building and running a business with a friend

Links:

Website: https://misunderstoodwhiskey.com/
Locator: https://misunderstoodwhiskey.com/locations
Insta: https://www.instagram.com/misunderstoodwhiskey/

What experimentation led to becoming your main business?

The Joy of Being Replaced with Daniel Curtis May 20, 2021

Show notes

Live events were one of the biggest casualties of the COVID-19 pandemic. But Daniel Curtis and his teams saw this as an opportunity to slow down, reflect, and find their next path forward.

Welcome to Building While Flying!

This weekly podcast is brought to you by the Sasha Group. We're the small-to-medium-sized business arm of the VaynerX family of companies. We help ambitious companies build strong brands that flex with the times through strategy, branding, media, and marketing.

In ever-changing times, businesses and brands have to shift and adapt. And across all sectors, there is an air of experimentation. Business owners are trying new things out in the wild; building the plane while flying.

Our pilots, Katie Hankinson and Mickey Cloud, will be talking to a diverse range of business leaders and founders. They'll explore how these guests tackle various challenges while staying resilient and committed to growth. Through these real-life examples of strategies put into practice, we hope to inspire you to experiment and develop your own strategies as we all navigate these uncertain times together.

Daniel Curtis learned a lot from the COVID-19 pandemic—about entrepreneurship and himself.

Daniel Curtis has his hand in multiple companies, all dealing with events, community building, and entrepreneurship. He's the Chief Strategy Officer of EMC3, a creative agency specializing in live and virtual event production and speaker management. He's also a co-founder and CSO of Dependable Forces, a company that provides safety, health, and security services for live events; and he's theCSO and co-founder of 5%, an event and education company and community for early-stage entrepreneurs. Those last two companies were born out of the COVID-19 pandemic.

In his conversation with Katie, Daniel describes the best gift the pandemic could have given him: the gift of time. It's with this time he was able to slow down, focus, and start two new businesses. He addresses the importance of community for entrepreneurs and the need for a safe space to fail and learn without fear of judgment. Most importantly, Daniel discusses the future of events, post-pandemic, and why the "hybrid" virtual and live will be the way to go. If you're itching to go to events again, this episode is just what you need.

Other in-flight topics:

How the COVID-19 pandemic impacted live events
Importance of mentorship and community for entrepreneurs
Shifting from live events to virtual events
Balancing your role across multiple companies
Surrounding yourself with a strong, smart, supportive peer group
The future of events, post-pandemic
Defining your purpose as an entrepreneur

Links:

EMC3 website: https://emc3.com/
Daniel on LinkedIn: https://uk.linkedin.com/in/danielemc3
DF website: https://dependable-forces.com/

What event are you looking forward to attending as we come out of pandemic times?

Saving the World One Bowl of Soup at a Time with Sara Polon, a.k.a., Soupergirl May 13, 2021

Show notes

Fixing the broken food system is no piece of cake—but one brand believes they can do it, one bowl of soup at a time.

Welcome to Building While Flying!

This weekly podcast is brought to you by the Sasha Group. We're the small-to-medium-sized business arm of the VaynerX family of companies. We help ambitious companies build strong brands that flex with the times through strategy, branding, media, and marketing.

In ever-changing times, businesses and brands have to shift and adapt. And across all sectors, there is an air of experimentation. Business owners are trying new things out in the wild; building the plane while flying.

Our pilots, Katie Hankinson and Mickey Cloud, will be talking to a diverse range of business leaders and founders. They'll explore how these guests tackle various challenges while staying resilient and committed to growth. Through these real-life examples of strategies put into practice, we hope to inspire you to experiment and develop your own strategies as we all navigate these uncertain times together.

Sara Polon and her team have a bold mission: to make the world better with soup.

Sara Polon is a former standup comedian turned self-taught soupmaker. She and her mother started Soupergirl in 2008, with a mission to fix the broken food system, and share everything they've learned along the way. Their soups are truly one of a kind—made with seasonal ingredients, kosher, vegan, gluten-free, and radically delicious.

In their conversation, Sara and Mickey first dive into Sara's background in comedy, and how those skills help and impact her as a business owner. Then Sara goes deep on the current food system, people's different approaches to food, and how Soupergirl is making a difference, and will continue to do so. Sara also talks about meeting your consumers where they are, and shares how the COVID-19 pandemic forced her and her team to refocus their vision and channel strategy from retail to DTC. At the end of the day, Sara says, as long as they remain focused and understand their vision, we will get there.

If you're craving some soup after listening, head to the Soupergirl website to find where you can buy some near you, or to order some for delivery right to your door.

Other In-flight Topics:

Standup comedy in New York City
Starting a business with your mother
Infusing comedy background as a business owner
Defining your approach to food
Fixing the broken food system
How the COVID-19 forced them to refocus their channel strategies
How to meet your consumers where they are
The challenges of communicating a values-focused brand story
The importance of listening to your consumers

Links:

Website: https://thesoupergirl.com/
Instagram: https://www.instagram.com/thesoupergirldc/
Store locator: https://thesoupergirl.com/find-in-stores/
Order soup for delivery: https://thesoupergirl.com/enter-zip-code/

What previous career did you have to being an entrepreneur and what lessons did you carry over?

Killing Don Draper and Redefining Modern Fatherhood with Ryan Fey May 06, 2021

Show notes

What is modern fatherhood? How do you build an authentic brand, and remain true to it over time? How do you pitch a show to Food Network? Is being in reality TV worth it? All these and more are answered in this week's episode of Building While Flying—so buckle up, it's gonna be a ride!

Welcome to Building While Flying!

This weekly podcast is brought to you by the Sasha Group. We're the small-to-medium-sized business arm of the VaynerX family of companies. We help ambitious companies build strong brands that flex with the times through strategy, branding, media, and marketing.

In ever-changing times, businesses and brands have to shift and adapt. And across all sectors, there is an air of experimentation. Business owners are trying new things out in the wild; building the plane while flying.

Our pilots, Katie Hankinson and Mickey Cloud, will be talking to a diverse range of business leaders and founders. They'll explore how these guests tackle various challenges while staying resilient and committed to growth. Through these real-life examples of strategies put into practice, we hope to inspire you to experiment and develop your own strategies as we all navigate these uncertain times together.

Ryan Fey and his best friend Mark Anderson are redefining what it means to be modern dads.

After growing up in rural Ohio, Ryan Fey moved to New York City after college to start his career in PR and advertising. When burnout hit, Fey and his friend and work partner Mark Anderson turned to their creative side hustle, a pilot for a series about defining California barbecue. A whirlwind crowdfunding campaign and off-the-cuff email to a Food Network producer later, they met with Guy Fieri and landed a spot on Guy's Big Project to bring their show Grill Dads to life. Several years later, the Grill Dads brand is stronger than ever—and there's more where that came from!

In this week's episode, Mickey and Ryan dig into each step of Ryan's career, and how it led him to the next. From PR agencies in New York to Thanksgiving in the back yard with 60 friends in California, each step brought him closer to his goal of building a lifestyle he knew he would be happy living. Ryan breaks down each intentional phase of building Grill Dads into a platform to bring levity to others through food: from their Food Network days to exciting new developments coming later this year. Most importantly, though, Ryan says their mission of reinventing what it means to be a modern dad is what drives them and keeps their brand strong. Staying true to your brand (and yourself) isn't always easy, but when you're strong in your mission and vision, the results speak for themselves.

Other in-flight topics:

Starting a career in New York City
Pitching a show idea to Food Network
Authenticity and staying true to your brand
Importance of intellectual property (IP)
Reinventing the modern dad
Doing business with your best friend

Links:

Website: https://www.thegrilldads.com/
Instagram @thegrilldads
Food Network: https://www.foodnetwork.com/shows/the-grill-dads

Passion With Purpose with Arah Sims Apr 29, 2021

Show notes

The beauty industry is often seen as shallow, and it's not often taken very seriously. One entrepreneur is out to change that stigma and make a difference. Real-estate investor turned beauty entrepreneur Arah Sims brings her passion for purpose to the industry, while empowering people everywhere to explore a new form of self-expression.

Welcome to Building While Flying!

This weekly podcast is brought to you by the Sasha Group. We're the small-to-medium-sized business arm of the VaynerX family of companies. We help ambitious companies build strong brands that flex with the times through strategy, branding, media, and marketing.

In ever-changing times, businesses and brands have to shift and adapt. And across all sectors, there is an air of experimentation. Business owners are trying new things out in the wild; building the plane while flying.

Our pilots, Katie Hankinson and Mickey Cloud, will be talking to a diverse range of business leaders and founders. They'll explore how these guests tackle various challenges while staying resilient and committed to growth. Through these real-life examples of strategies put into practice, we hope to inspire you to experiment and develop your own strategies as we all navigate these uncertain times together.

Arah Sims is turning something she grew up with—nail art—into a vehicle for self-expression and activism.

Arah began her entrepreneurial journey in real estate and property management after college. Then when COVID-19 hit in 2020, she, like the rest of the world, had to pivot. After realizing how much she and others missed their self-care routines, Kyutee Beauty was born. Kyutee is a trail-blazing beauty brand that inspires and empowers people to expand the canvas of self-expression to their nails.

In her conversation with Katie, Arah shares each step of her journey thus far. She talks about the initial support from Michelle Obama's When We All Vote organization and early influencer partnerships, and how those opportunities set Kyutee up for later success. Kyutee Beauty is also part of Cantu Elevate, a program created in partnership with The Sasha Group to help Black female beauty entrepreneurs navigate today's marketing landscape and grow beyond the COVID-19 pandemic. Arah stresses the importance of "passion with a purpose" and emphasizes her desire to do her part to share her message with people across the country. Arah also discusses the importance of mentorship, especially for Black female entrepreneurs, and how having support systems and sounding boards make a difference in her business and life.

Other in-flight topics:

Real estate investment
Identifying opportunities during hard times
Working with influencers and partners that align with your goals
Developing a strong foundation for young brands
The entrepreneurship skill set
Importance of mentorship as entrepreneurs
Role as a mentor for fellow Black female entrepreneurs
Entrepreneurship out of necessity
Cantu Elevate, a program created in partnership with The Sasha Group to help Black female beauty entrepreneurs navigate today's marketing landscape

Links:

https://www.instagram.com/kyuteenails/?hl=en https://kyutee.com/ TikTok - @kyuteenails

In-flight Question: What do you want the next collab for Kyutee to be?

Conscious Entrepreneurship and Leveraging Bad for Good with Kevin Shelhamer Apr 22, 2021

Show notes

What does it mean to be a "conscious entrepreneur" and lead a purpose-driven business and brand? This week's episode of Building While Flying answers that question (and more!) and addresses the need for more companies to start doing the same.

Welcome to Building While Flying!

This weekly podcast is brought to you by the Sasha Group. We're the small-to-medium-sized business arm of the VaynerX family of companies. We help ambitious companies build strong brands that flex with the times through strategy, branding, media, and marketing.

In ever-changing times, businesses and brands have to shift and adapt. And across all sectors, there is an air of experimentation. Business owners are trying new things out in the wild; building the plane while flying.

Our pilots, Katie Hankinson and Mickey Cloud, will be talking to a diverse range of business leaders and founders. They'll explore how these guests tackle various challenges while staying resilient and committed to growth. Through these real-life examples of strategies put into practice, we hope to inspire you to experiment and develop your own strategies as we all navigate these uncertain times together.

Kevin Shelhamer's business is driven by one big question: "Is what we're doing, doing good?"

Kevin Shelhamer is a marketing and branding executive turned conscious entrepreneur, and Co-Founder of Rescue Plastics, a new startup dedicated to removing plastics from waterways and transforming it into high-performance fabric for active and leisure wear clothing. After working in startups and agencies, Rescue Plastics was born with the idea of leveraging something bad for good.

In this week's episode, Katie and Kevin unpack "conscious entrepreneurship" from all angles. Kevin shares the Rescue Plastics origin story and the questions that drive his team and business every day. He and Katie discuss the differences between branding a more traditional, non-purpose-driven business and a purpose-driven business. At the end of the day, Kevin says, it's about doing good and making people's lives better, and challenging other companies to do the same.

Other in-flight topics:

What is "conscious entrepreneurship"?
How Rescue Plastics was born
Leading a purpose-driven company and brand
How can brands and companies help people live better lives?
Accountability and integrity in sustainable businesses
Branding for a "traditional" business vs. branding for a purpose-driven company

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