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    Business

    Building While Flying

    Welcome to Building While Flying: a weekly business podcast from Gary Vaynerchuk’s agency The Sasha Group. We are the small- to medium-sized business arm of VaynerX, the most contemporary independent holding company in the industry. At The Sasha Group, we teach, guide, and execute modern-day brand building and marketing for ambitious businesses looking for meaningful growth.

    Building a business isn’t linear. The journey is wrought with turbulence, delays, and re-routes. Those who win are resilient, unafraid of challenges, and willing to flex in order to reach their destination. We get it; entrepreneurship is in our DNA, and we’re built of people with entrepreneurial experience and empathy.

    Right now, times are volatile and ambiguous. Across all sectors, there is an air of experimentation. Brands and businesses are investigating new methods, exploring new paths, testing and learning, adapting, and, well, building the plane while flying. By adopting an uncertainty mindset, we can navigate the ever-changing skies of entrepreneurship together by listening, learning, applying, and sharing.

    On Building While Flying, we hear from a diverse range of business leaders about how they face challenges head on and stay calm under pressure. Their stories are riddled with the unexpected and share how their strategies have been put into practice and changed their business.

    Past episodes have featured stories of turning side hustles into main hustles, building businesses inspired by their families’ needs, dealing with rejection, selling the company they built, innovating better-for-you foods and products, and above all else, following their dreams and navigating the trials of entrepreneurship.

    Thanks so much for flying with us. We’re glad you’re on this journey, too. Make sure you subscribe so you don’t miss our weekly episodes.

    Advertise
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    • Google Play
    • Spotify

    Latest Episodes:
    How Building a Creative and Diverse Team Leads to Better Ideas - Jes Wolfe, CEO Rebel Girls Mar 10, 2022
    Show notes

    Jes Wolfe is the CEO of Rebel Girls, an entertainment-driven, global empowerment brand dedicated to inspiring and instilling confidence in girls around the world.

    In her conversation with Maribel, Jes shares her journey from the finance world to CEO. She talks about what makes Rebel Girls so special: the opportunity to inspire girls and children everywhere and instill confidence from a young age. She emphasizes the importance of creativity and diversity on teams, and why honoring intersectionality makes your business better.

    In-flight topics:

    • Jes's background
    • Rebel Girls's mission
    • Growth of Rebel Girls
    • Advice for business leaders on intersectionality
    • How Rebel Girls will impact the futures of girls everywhere

    Connecting Fitness, Water, and People Around the World with Bruce Smith, CEO & Founder of Hydrow Mar 03, 2022
    Show notes

    Bruce Smith is the Founder and CEO of Hydrow, an at-home full-body rowing experience that connects the user with the natural world through Hydrow's patented design and technology. Bruce is also an accomplished rower and coach himself; he led the U.S. National Rowing Team to a bronze medal in the 2015 world rowing championships.

    In this episode, Bruce shares where his journey with rowing and water began, and how it led him to Hydrow. He talks about how rowing isn't just great fitness for the body—it also has a profound impact on the mind and human behavior. Bruce also emphasizes Hydrow's dedication to water quality and safety, and the connection between rowers and keeping waterways around the world in good condition. All of this fuses together in a unique brand and experience that offers something to everyone around the world.

    In-flight topics:

    • Hydrow's unique technology
    • Hydrow's mission
    • Water quality and safety
    • Challenges building up to launch
    • Lessons learned in leadership
    • …and more!

    Relevant Links: Hydrow website: ​https://hydrow.com/ Hydrow Instagram: https://www.instagram.com/hydrow/ Hydrow Twitter: https://twitter.com/hydrow_by_Crew Hydrow YouTube: https://www.youtube.com/c/HydrowRower/featured Bruce LinkedIn: https://www.linkedin.com/in/bruce-smith-aa756b1/


    How Staying Hyper Focused Helps Alice Kim Build and Grow a Clothing Brand Feb 24, 2022
    Show notes

    Alice Kim is a fashion industry veteran with more than two decades of experience. She's now the Founder and CEO of PerfectDD, a sustainable clothing brand made specifically for mid-sized women with size DD and up.

    In this episode, Alice chats with Maribel about every step of her journey: from starting her career in finance to leading PerfectDD today. Throughout their conversation, Alice shares lessons she learned along the way and offers advice for fellow entrepreneurs. She also emphasizes the importance of staying focused on your audience and incorporating your values into how you run your business.

    In-flight topics:

    • Finding a product-market fit
    • Importance of data in brand building
    • Focusing on a specific audience
    • Building a sustainable business
    • Living your values through your business
    • …and more!

    Kyra Peralte Cultivates Connection and Community with The Traveling Diary Feb 17, 2022
    Show notes

    Kyra Peralte is a serial creator and entrepreneur who understands human needs and emotions, and creates products that meet those needs. Her most recent project is The Traveling Diary Tour, which connects women around the world through written entries in a shared journal. She's also the creator of Mermaid Quest, a fantasy game for kids with a focus on representation.

    In this episode of Building While Flying, Kyra joins Maribel Lara, SVP of Consulting at The Sasha Group, to talk about her journey, where she started, and the stories behind her work. Kyra shares how challenges she faced inspired her products, and how adjusting to the pandemic lifestyle inspired The Traveling Diary Tour. She truly draws on human connection and emotions to create solutions for challenges faced by humans around the world.

    IN-FLIGHT TOPICS:

    • Kyra's background
    • Adjusting to pandemic lifestyle changes
    • Creating products that solve problems
    • Origin of The Traveling Diary
    • Vision for the future of The Traveling Diary
    • Creation of the Mermaid Quest game
    • …and more!

    Growing Your Brand and Mission Through E-Commerce - Doron Petersan Feb 10, 2022
    Show notes

    Doron Petersan is President of Sticky Fingers Sweets & Eats, a beloved vegan bakery in Washington, DC—and soon-to-be national e-commerce powerhouse. Doron has played a huge role in paving the way for vegan options in the mainstream that actually taste good. She's also a two-time champion of the Food Network competition "Cupcake Wars."

    In her conversation with Katie, Doron shares the challenges she's faced throughout her career: from breaking into the vegan food industry, to creating vegan food that tastes good, to changing people's behaviors, and learning the business side of running a vegan bakery. She also emphasizes the important role her mission plays in growing her brand and business. Lastly, Doron talks about shifting from brick-and-mortar bakeries to e-commerce and wholesale, and what that means for the future of Sticky Fingers.

    IN-FLIGHT TOPICS:

    • Challenges of breaking into the vegan food industry
    • Learning the business side of a bakery
    • Running a mission-based brand
    • Why shifting to e-commerce is the right move
    • Lessons learned from shifting to e-commerce
    • …and more!

    Good News Saves Lives - with Tony Samadani (Good News Network) Feb 03, 2022
    Show notes

    Tony Samadani is the Co-Owner and Head of Strategic Partnerships at The Good News Network, a platform founded in 1997 as an antidote to the barrage of negativity experienced in the mainstream media. Tony joined the team in 2016 after a Google search for good news amidst a tumultuous, stressful time led him to the Good News Network website. The "plethora" of good news stories hooked him almost immediately.

    Tony's conversation with Mickey touches on more than just the benefits of consuming good news. In this episode of Building While Flying, Tony dives deep into how passions, purpose, and time are all related: if something fits within one of your three passion categories, then it's worth your time. He shares how purpose and passion can guide your life decisions, and discusses why time is the most important currency.

    There's a lot coming down the Good News Network pipeline, too! Tony talks about Good Currency, a brand they're launching soon to "gamify good" and help others experience the impacts of good news in whole new ways.

    In-flight topics:

    • History of The Good News Network (0:48 - 3:55)
    • What does "Social Good Entrepreneurship" mean? (4:15 - 6:15)
    • Time as currency (6:40 - 10:45)
    • Launch of the Good Currency brand (12:20 - 17:00)
    • Tony's in-flight checklist (22:20 - 24:50)
    • ...and more!

    Relevant Links:

    Good News Network: https://www.goodnewsnetwork.org/

    Good News Network Facebook: https://www.facebook.com/thegoodnewsnetwork

    Insta: https://www.instagram.com/goodnewsnetwork/

    Tony LinkedIn: https://www.linkedin.com/in/anthonysamadani/


    Making Virtual Experiences Better - Farah Allen, CEO, The Labz Jan 27, 2022
    Show notes

    Farah Allen is an accomplished leader in the media technology space. Her career spans more than 20 years, from management consulting to founder and CEO. She currently serves as CEO of The Labz, a no-code-required digital design platform that creates high-end, communication-rich websites for virtual experiences.

    In her conversation with Mickey, Farah opens up about her journey from consulting to founder, and shares some lessons from consulting that helped her as a founder. She talks about how the pandemic inadvertently helped direct her strategy and path forward in building The Labz. She shares some of her challenges in pivoting the business and building the right team to build The Labz into what she knew it could be. Farah even dives into Web3 and the metaverse, and shares some of her predictions for adoption and how it will impact technology moving forward.

    IN-FLIGHT TOPICS:

    • Building a business during the pandemic
    • Recreating events online in an engaging way
    • Using The Labz tech in education
    • Building the right team for the business
    • Lessons from her consulting career
    • Planning for Web3 and the metaverse
    • …and more!

    RELEVANT LINKS:

    Farah LinkedIn: https://www.linkedin.com/in/farahallen

    Farah IG: https://www.instagram.com/ceofarah1/

    The Labz: https://www.thelabz.com/

    The Labz IG: https://www.instagram.com/thelabzlive/


    "We're the Oldest Startup in the Nation" - Aly Wente, Wente Vineyards Jan 20, 2022
    Show notes

    Aly Wente is the VP of Marketing and Customer Experience at Wente Vineyards. Wente is the country's longest, continuously operated family-owned winery; Aly is the fifth generation of the Wente family to lead the business.

    In this episode, Aly shares the history of Wente Vineyards, what drives their success, the respect the current team has for past generations, and how they build upon past generations' work to keep the brand thriving. She talks about balancing the retail and hospitality sides of the business, and how they pivoted to keep the brand top of mind for customers during the pandemic. Lastly, Aly discusses the "new wave of wine drinkers" and how Wente Vineyards can still fit into their lifestyles.

    IN-FLIGHT TOPICS:

    • History of the Wente family and business
    • How Aly joined the family business
    • Pandemic pivots and what will stick
    • Dynamics of a multi-generational family business
    • Balancing family and work
    • Trends in the new wave of wine drinkers
    • The future of Wente Vineyards
    • …and more!

    RELEVANT LINKS:

    Wente website: https://wentevineyards.com/

    Wente Insta: https://www.instagram.com/wente/?hl=en

    Aly LinkedIn: https://www.linkedin.com/in/alywente/

    Aly Insta: https://www.instagram.com/alywenteoneal/?hl=en


    Jon Levy Teaches How to Create Meaningful Human Connection Jan 13, 2022
    Show notes

    Jon Levy is a behavioral scientist who uses science to meaningfully connect brands and people. He works with Fortune 500 companies and startups to help them apply the latest research to their marketing and sales efforts, engagement, and culture. His book You're Invited: The Art and Science of Cultivating Influence debuted at #2 on the Wall Street Journal's best-seller list. The book guides readers through the art and science of developing meaningful connections, and demonstrates how to gain trust, develop influence, and build community.

    In his conversation with Katie, Jon dives into building community and human connection, and what it means to have influence. He describes a phenomenon he calls "the IKEA Effect" and how that impacts our relationships. He shares the origin of his Influencer Dinner series, and what he's learned from hosting those events for over a decade. Through all of this, Jon says the biggest thing we can offer people these days is a sense of belonging.

    If you've read and enjoyed You're Invited, check out Jon's first book The 2AM Principle: Discover the Science of Adventure.

    In-flight topics:

    • Why networking stinks
    • Creating community and human connection
    • Origin of the Influencer Dinner
    • What it means to have influence
    • Fostering community as a brand
    • A peek into Jon's latest book
    • ...and more!

    Relevant Links:

    Jon Twitter: https://twitter.com/JonLevyTLB

    You're Invited book: https://www.jonlevytlb.com/you-re-invited

    Jon Instagram: https://www.instagram.com/jonlevytlb/?hl=en

    TED Talk: https://www.jonlevytlb.com/ted


    Community, Trust, and Running a Business with Your Olympian Sister - with Wes Felix, CEO, Saysh Dec 16, 2021
    Show notes

    Wes Felix is CEO and co-founder of Saysh, a lifestyle brand that creates products by and for women. He's also the founder and managing partner of boutique sports management agency Evolve. He created and launched Saysh with his sister, Allyson Felix, the most decorated Olympic track and field athlete in the world—and who's faced many challenges of her own throughout her career.

    In this episode of Building While Flying, Wes breaks down how he sees customers and community differently, how each is valuable to their business, and why their membership community is such a large pillar of Saysh. He also shares what it was like launching Saysh in the lead-up to the 2020 Tokyo Olympics, and why it was crucial for Allyson to run in her own brand's running spikes for her events. Throughout the conversation, Wes emphasizes the importance of understanding the challenges women experience, and making sure Saysh is a brand and community that helps all women feel seen and understood.

    In-flight topics:

    • How Saysh was started, and how they came up with the name
    • Customers vs. community
    • Balancing family and business
    • Launching products in time for the Tokyo Olympics
    • Importance of their membership community
    • ...and more!

    Relevant Links:

    Wes LinkedIn: https://www.linkedin.com/in/wesfelix/

    Wes Insta: https://www.instagram.com/pwesley22/

    Wes Twitter: https://twitter.com/wesfelix

    Saysh Twitter: https://twitter.com/BySaysh

    Saysh website: https://saysh.com/

    Saysh Insta: https://www.instagram.com/bysaysh/


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