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    Business

    Building While Flying

    Welcome to Building While Flying: a weekly business podcast from Gary Vaynerchuk’s agency The Sasha Group. We are the small- to medium-sized business arm of VaynerX, the most contemporary independent holding company in the industry. At The Sasha Group, we teach, guide, and execute modern-day brand building and marketing for ambitious businesses looking for meaningful growth.

    Building a business isn’t linear. The journey is wrought with turbulence, delays, and re-routes. Those who win are resilient, unafraid of challenges, and willing to flex in order to reach their destination. We get it; entrepreneurship is in our DNA, and we’re built of people with entrepreneurial experience and empathy.

    Right now, times are volatile and ambiguous. Across all sectors, there is an air of experimentation. Brands and businesses are investigating new methods, exploring new paths, testing and learning, adapting, and, well, building the plane while flying. By adopting an uncertainty mindset, we can navigate the ever-changing skies of entrepreneurship together by listening, learning, applying, and sharing.

    On Building While Flying, we hear from a diverse range of business leaders about how they face challenges head on and stay calm under pressure. Their stories are riddled with the unexpected and share how their strategies have been put into practice and changed their business.

    Past episodes have featured stories of turning side hustles into main hustles, building businesses inspired by their families’ needs, dealing with rejection, selling the company they built, innovating better-for-you foods and products, and above all else, following their dreams and navigating the trials of entrepreneurship.

    Thanks so much for flying with us. We’re glad you’re on this journey, too. Make sure you subscribe so you don’t miss our weekly episodes.

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Answering Questions from Entrepreneurs: Q&A with The Sasha Group May 19, 2022
    Show notes

    We answered your questions

    You asked, we answered! Our Building While Flying Q&A is back with Joe Quattrone, SVP, Head of Education. In this episode, he answers more questions submitted by our listeners across our social channels.

    Some of the topics discussed include:

    • Direct to consumer (DTC) marketing
    • Scaling a personal brand globally
    • Making NFTs mainstream
    • Advertising best practices
    • Moving fast as an entrepreneur

    Like what you heard? Want to have YOUR questions answered on the podcast? Connect with us on Instagram, Twitter, and/or LinkedIn and tell us what you want to know.

    Subscribe to Building While Flying so you don't miss out on future episodes—including more Q&As!

    Connect with Joe: LinkedIn / Twitter


    How Her 'North Star' Guides Her Business (and Landed an Investment from Jay-Z) - Denise Woodard, Partake Foods May 12, 2022
    Show notes

    Denise Woodard is the Founder and CEO of Partake Foods, a food and snack brand that offers delicious, allergy-friendly snacks and baking mixes that everyone can enjoy and feel confident sharing. Denise started Partake after her daughter was diagnosed with multiple food allergies, and she wanted more options that met their allergy needs, and tasted good.

    In addition to offering delicious snacks and mixes, Partake fights food insecurity through partnerships and education, and offers an annual fellowship program that mentors HBCU students and helps with job and internship placement.

    In this episode of Building While Flying, Denise joins Maribel Lara to talk about her journey from the corporate world to entrepreneur and founder. Denise shares the challenges she faced along the way, and offers guidance for aspiring entrepreneurs.

    In-flight topics:

    • How Partake Foods was born
    • Pitching and working with investors
    • Leaning into strategic partnerships
    • Expanding their retail presence
    • Representation in the food industry
    • …and more!

    RELEVANT LINKS:

    • Partake website: https://partakefoods.com/
    • Locator: https://partakefoods.com/pages/find-us
    • Partake Instagram: https://www.instagram.com/partakefoods/
    • Denise Instagram: https://www.instagram.com/denisegwoodard/
    • Denise LinkedIn: https://www.linkedin.com/in/denisegwoodard/

    Bringing Diversity to Celebrations, feat. Jacquelyn Rodgers, Greentop Gifts May 05, 2022
    Show notes

    In this episode of Building While Flying, we talk with Jacquelyn Rodgers, Founder of Greentop Gifts. Greentop Gifts is a gift wrap and apparel brand that brings diversity to celebrations by featuring diverse faces and characters in their products and designs. Jacquelyn originally started Greentop Gifts in 2016 for her son, but as interest grew, she took the opportunity to pursue it further.

    In-flight topics:

    • How Greentop Gifts was started (and what it's named after)
    • Working with your spouse
    • Strength of networks
    • Deciding to leave a full-time job
    • Meeting a need within a community
    • Importance of representation
    • How to handle feedback about your product
    • …and more!

    Relevant links: Greentop website: https://greentopgifts.com/ Greentop Instagram: https://instagram.com/greentopgifts Jacquelyn LinkedIn: https://www.linkedin.com/in/jacquelyn-rodgers/


    Why Debt is like Dating - with Jeremy Hill, Founder of JB Capital Apr 28, 2022
    Show notes

    Jeremy Hill is the Founder and Managing Partner of JB Capital, an alternative asset management firm investing in areas of the market underserved by traditional banks. He is known for creating innovative solutions to complex situations, providing more than $500 Million in capital to privately held companies across the United States.

    In this episode of Building While Flying, Jeremy joins Joe Quattrone to talk about what makes Jeremy a different kind of investor? They also discuss the origin story of JB Capital, seeking a path less traveled, and why debt is like dating.

    In-flight topics:

    • Perfectly imperfect paths
    • A "bug" to do something more
    • Growing a wireless phone business
    • Following a road less traveled
    • Growing a business by default
    • Equity is like getting married; debt is like dating

    Connect with Jeremy:

    • JB Capital website: https://jb-capital.com/
    • Jeremy on LinkedIn: https://www.linkedin.com/in/jeremy-hill-a0350a3/
    • JB Capital on Facebook: https://www.facebook.com/jbcapital/
    • JB Capital on LinkedIn:: https://www.linkedin.com/company/jb-capital-management/

    Building a Brand for the Intangible - with Adam Mizel and Chris Swanson, Co-Founders of US United Apr 25, 2022
    Show notes

    Adam Mizel and Chris Swanson are two of the founders of US United. They're working to become the voice of unity and spark action in the process. US United is a not-for-profit whose mission is to build the brand to rally all who share their belief in unity as the path forward. US United provides the infrastructure necessary to disrupt discord and build movement.

    In this episode of Building While Flying, Adam and Chris join Mickey Cloud to talk about what it means to build a brand for unity, the early stages of building an US United platform and the importance of brand. They also dive into the power of simple ideas, capitalizing on a viral moment, and which skills transfer across all industries.

    If you're looking to be the change you'd like to see, head over to the US United Website.

    In-flight topics:

    • Simple Ideas
    • Standing up in a moment
    • Capitalizing on virality
    • Creating a roadmap to ignite action
    • Getting people to care about a cause
    • Skills that transcend industry

    Connect with US United:

    • US United website: https://www.us-united.org/
    • US UnitedInstagram: https://www.instagram.com/US_United_Org/
    • US United on Facebook: https://www.facebook.com/USUnitedOrg
    • Black & Blue Podcast: https://podcasts.apple.com/us/podcast/black-blue-podcast/id1532617483

    Spreading Happiness One Stroopwafel at a Time - with Anouck Gotlib, CEO of Belgian Boys Apr 14, 2022
    Show notes

    Anouck Gotlib is the CEO of Belgian Boys, a woman-owned sweet treats and snack brand on a mission to turn up the happy one sweet moment at a time. Belgian Boys offers a delicious assortment of breakfasts, sweet treats, and desserts, including stroopwafels, crepes, pancakes, and cookies.

    In this episode of Building While Flying, Anouck joins Katie Hankinson to talk about Belgian Boys' unique origin story, and how she and her team are bringing their favorite treats from Belgium to the U.S. She also discusses the differences between American and European consumers, and how building a strong brand foundation has led to their success.

    If you're craving something sweet after listening, see where you can find Belgian Boys products near you.

    In-flight topics:

    • How Belgian Boys was born
    • Going into business with your partner
    • Developing authentic products
    • Making an impact during the pandemic
    • Building a strong brand foundation
    • Differences between American and European consumers

    Connect with Anouck:

    • Belgian Boys website: https://www.belgianboys.com/
    • Belgian Boys Instagram: https://www.instagram.com/belgianboys/
    • Belgian Boys on TikTok: https://www.tiktok.com/@belgianboys?is_from_webapp=1&sender_device=pc
    • Anouck on LinkedIn: https://www.linkedin.com/in/anouck-gotlib/

    Why You Should Invest in Your Personal Brand Apr 07, 2022
    Show notes

    This week on Building While Flying, we're sharing a special peek into the 4Ds. Jessica Morgan, Executive Content Producer at The Sasha Group, leads a session on personal branding and why it matters for your business.

    Topics include:

    • Benefits of investing in your personal brand
    • Adopting the right mindset for personal branding
    • Mistakes to avoid in personal branding
    • Interactive exercise to think more deeply about your personal brand

    Learn more about the 4Ds and book your spot in a future session here (https://4ds.thesashagroup.com/).

    Connect with us!

    • Jessica Morgan on LinkedIn: https://www.linkedin.com/in/jessicamorgantv/
    • The Sasha Group on LinkedIn: https://www.linkedin.com/company/thesashagroup
    • The Sasha Group Twitter: https://twitter.com/TheSashaGroup
    • The Sasha Group Instagram: https://www.instagram.com/thesashagroup/?hl=en

    Molly Fienning on How to be a Good CEO and Scaling a Hot Sauce Brand During a Pandemic Mar 31, 2022
    Show notes

    Molly Fienning is the Co-Founder and CEO of Red Clay Hot Sauce, a modern Southern hot sauce company based in Charleston, SC. Prior to Red Clay, Molly co-founded Babiators, the leading sunglasses brand for babies and kids.

    Molly joins Katie on the Building While Flying podcast to talk about her journey from Harvard Business School to silent investor to CEO of Red Clay. She shares lessons learned from each step of her journey, and how each experience informed the next. She talks about what it means to be a good CEO and leader, and shares a potentially surprising opinion about public relations!

    In-flight topics:

    • How to be an effective CEO
    • Difference between goals and journeys
    • Lessons from one business to the next
    • Scaling a brand during the pandemic
    • The importance of traditional public relations
    • …and more!

    Connect with Molly Fienning: Babiators website: https://babiators.com/ Red Clay website: https://redclayhotsauce.com/ Molly LinkedIn: https://www.linkedin.com/in/molly-fienning-32789237/ Molly Instagram: https://www.instagram.com/mollyfienning/ Red Clay Insta: https://www.instagram.com/redclayhotsauce/


    Q&A Part 2: Content Creation, Small Ad Budgets, LinkedIn Marketing, and NFTs Mar 24, 2022
    Show notes

    In part 2 of our Building While Flying Q&A, Joe Quattrone, SVP, Head of Education, answers more questions from our listeners.

    Topics include:

    • Creating content efficiently
    • Working with small ad budgets
    • How to market on LinkedIn
    • Marketing trends to know
    • OOH media

    Like what you heard? Want to have YOUR questions answered on the podcast? Connect with us on Instagram, Twitter, and/or LinkedIn and tell us what you want to know.

    Connect with Joe: LinkedIn / Twitter


    Q&A with The Sasha Group: Career Pivots, Mentorship, and Prioritization Mar 17, 2022
    Show notes

    In this special edition of Building While Flying, James Orsini, President of The Sasha Group, and Joe Quattrone, SVP, Head of Education, answer questions from our listeners.

    Topics include:

    • How to make successful career pivots
    • Mentorship as a two-way street
    • Ageism in the marketing industry
    • How to prioritize tasks and projects
    • Buying and selling SMEs

    Like what you heard? Want to have YOUR questions answered on the podcast? Connect with The Sasha Group on Instagram, Twitter, and/or LinkedIn and tell us what you want to know.

    Connect with James: LinkedIn / Twitter Connect with Joe: LinkedIn / Twitter


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