Build Your Copywriting Business

Latest Episodes:

Freelance Copywriter Turned Nonprofit Comms Manager - Catching Up with Jen (Episode 275) Apr 08, 2026

Show notes

Have your heart set on freelancing?

A lot of copywriters do. And that was Jen, too. She was freelance or bust.

In fact, the last time we talked to her, she was thriving as a freelancer, making upwards of 10K/month while home schooling her kids.

So, why the heck did she take an on-staff job?!

When you’re really clear on what you want and why you want it, you realize there are multiple ways to get there.

For Jen, flexibility and freedom are the MOST important. But freelancing isn’t the only way to get those things.

If you’ve always felt like freelancing was the only way to hit your goals, you’ll want to listen to Jen’s update. I’ll leave it to Jen to fill you in on the rest …

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Your Next Copywriting Client Isn’t Online (Episode 274) Apr 01, 2026

Show notes

When you think of “networking,” what do you think of?

😖 “Hello my name is …” name tags and business cards being shoved at you like confetti?

😫 Memorizing an elevator pitch that ends up feeling sales-y and robotic?

☠️ A room full of strangers that makes you feel like you’re back in the middle school lunchroom trying to figure out what table to sit at?

I hear you. All of that makes me want to run and hide under a blanket, too.

And that’s why on this this week’s Build Your Copywriting Business podcast episode, we’re sharing how you can reduce the pressure of in-person events and, dare we say it, have fun.

The biggest mistake people make when going to an event is similar to the biggest mistake people make in an email: they make it all about themselves.

Here’s how to not make this about yourself and connect with other humans in the most authentic way possible.

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In-House Copywriter to Agency Copywriter - Catching Up with Kelsey (Episode 273) Mar 25, 2026

Show notes

If you heard our first conversation with Kelsey then you already know she’s a bada** human.

If you missed that conversation, I can’t even sum up all the insights she shares (so definitely check it out if you haven’t already). But the major win was Kelsey earned a promotion to senior copywriter after only a year of being with her in-house agency.

Since then, Kelsey has been up to A LOT, making the major decision to shift from an in-house agency copywriter role to an ad agency copywriter role.

We caught up with Kelsey and she shared what when into her decision to change jobs (even though she LOVED her previous role!), as well as how she went into the interview process feeling more empowered than ever before.

If you’ve ever wondered the difference between in-house and agency teams, Kelsey shares some of the differences she’s noticed as well as how she’s continuing to balance her personal and professional aspirations.

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"Don't Believe Everything You Think": How to Track & Test Your Thoughts (Episode 272) Mar 18, 2026

Show notes

Even the MOST successful people have intrusive thoughts.

Yes, influencers on Instagram who share their flawless-looking morning routines five times a week.

Yes, Fortune 500 CEOs.

Yes, the author who just hit the NYT bestseller list for a third time.

The difference between them and those who don’t achieve their goals? They’ve learned to manage their intrusive thoughts.

The bad news is we can’t make them disappear for good. The good news is you can start noticing them and putting them to the test.

Listen in to hear the system that you can use to make sure your thoughts aren’t working against you.

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Meta Ads: the Biggest Opportunity for Copywriters Right Now (Episode 271) Mar 11, 2026

Show notes

The biggest opportunity for copywriters right now?

Meta ads.

If you’re like, “But Nicki, haven’t Meta ads always been a big opportunity? And isn’t Facebook dying?”

Yes and no.

Yes, they’ve always been a huge opportunity, but I’m letting you in on some things our Meta ads rep has told us that makes fresh messaging more crucial than ever.

And, no, Facebook is very much alive (though to be clear, Meta ads encompasses Facebook, Instagram, WhatsApp, Messenger, and the Meta Audience Network).

Facebook is still the world’s largest social platform with 4 billion active monthly users.

So… yeah… there’s a lot of opportunity.

Ready to take advantage of this opportunity?

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Writing Inclusive Copy (Episode 270) Mar 04, 2026

Show notes

Is your copy unintentionally alienating parts of its intended audience?

We're getting tactical on this week's Build Your Copywriting Business podcast episode and digging into how you can keep your copywriting inclusive while still writing to a target audience.

You might be thinking, "Nicki, if my creative brief says the audience is men over 50, I'm going to write to men over 50, right?"

Yes, but even well-meaning writers unintentionally limit their copy because we all write from our own experiences.

So, Kate and I are sharing tips for how you can avoid stereotypes and ask your clients the questions you need to ask to write the best copy possible.

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"Say Yes and Figure It Out Later" - Michelle's Story Feb 25, 2026

Show notes

You know why copywriting is so fun?

Once you understand the foundations, you unlock a superpower you have for the rest of your life. 🦸

Features vs. benefits, clear CTAs, how the audience and medium impact the message: once you understand that, you can wield that superpower on any project with any client.

That’s what CCA student and agency owner Michelle realized. And it unlocked a world of opportunity for her.

We love Michelle’s motto—”say yes and figure it out later.”

You say “yes” not because you know everything.

You say “yes” because you know you have a strong foundation and trust yourself to figure out the remaining 5-10% to get the project done.

As copywriters, we never stop learning.

New social platforms, new clients, new audiences: change is the one constant in our careers.

But if we adopt Michelle’s mentality, then instead of fearing “new” we can see it for all the opportunities that it presents.

Hear her explain this philosophy and the rest of her journey.

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Mistaking "Ease" For "Security" (Episode 268) Feb 18, 2026

Show notes

The other day, Kate and I were talking about the reasons why we like working on staff versus freelancing.

Candidly, Kate told me that being on staff can sometimes feel easier (don't worry, I asked her if I could share this conversation with you!).

And, hey, some seasons in our lives we just need ease in certain areas.

We want to put our feet up for a sec and breathe.

Of course, we're still producing top-notch work. Working on staff just has a different set of challenges than freelancing.

But one of the things we talked about was how ease can disguise itself as security.

And so, that's where we started this conversation of this week's Build Your Copywriting Business podcast episode.

Take a listen and let me know if this helps you bring more intention to the decisions you're making in your business.

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Beyond Translation: Truly Connecting with Hispanic Audiences - Ceci's Story Feb 11, 2026

Show notes

Are you (unintentionally) alienating your audience?

Kate and I had the pleasure of sitting down with Comprehensive Copywriting Academy student and bilingual copywriter Ceci and WOW!

This episode of the Build Your Copywriting Business podcast is a masterclass in connecting with your audience in a meaningful way.

And Ceci’s story is incredibly inspiring, too.

As a Latina copywriter, Ceci notices when copy has been intentionally written for a Spanish-speaking audience … and when it’s been haphazardly translated into English.

And that difference is huge.

When you take the time to authentically connect with your audience, they’re more likely to take the action you want them to take.

When you don’t take the time to connect with your audience?

At best, they’ll ignore the message. At worst? They’ll think negatively of the brand.

Listen now for pro tips on building deeper connections.

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How to Trust Your Copywriting Gut (Episode 266) Feb 04, 2026

Show notes

When self-doubt is loud, it’s hard to tell whether discomfort is fear or intuition.

That’s why learning to tell the difference is so important—in life … and, in this case, copywriting.

So, Kate and I figured it was time to share our best tiny-but-effective tips for building trust in your gut.

We’re talking about how to trust your instincts both when you’re writing copy and when you’re deciding to take on a client.

The line between resistance and gut instinct can be tricky. So, let’s make sure you have a path for recognizing the difference.

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