Build Your Copywriting Business

Latest Episodes:

What Working Copywriters Wish They'd Known Sooner (Summer of Clients Series) Aug 26, 2026

Show notes

When you’re just starting out in your copywriting career (or even just considering this as a career path), it’s hard to feel confident when you might not have landed any clients or work yet.

That means you might need to borrow a little bit of confidence from the people who have been there, done it, and bought the T-shirt (if only we had some Comprehensive Copywriting Academy merch?!).

So, this week, we’re giving you the opportunity to hear a roundup of some of the best advice from our CCA students and working copywriters.

But you have to promise me, one thing:

You will take this as inspiration.

Motivation.

A kick out of your comfort zone.

You will not take this as an opportunity to compare their step nine or ten with your step one.

You're right where you're supposed to be. And if they can do it, so can you.

OK, we're on the same page, right? Let's listen!

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How the Pros Juggle Multiple Clients (Summer of Clients Series) Aug 19, 2026

Show notes

At some point in you career you WILL have multiple projects at the same time. For most of us who want to work full-time as copywriters, that is the goal!

Many of you may be experiencing this already and, if you've had to juggle multiple deadlines, you know it isn't always easy.

I'm sharing my top tips for managing several projects and clients at the same time.

The good news is there is basically zero chance that every client you pitch is going to get back to you at the exact same time and want the work right away.

You will, however, likely have projects in various phases of the project process.

Here's what that looks like and how to best manage your schedule to avoid overwhelm.

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Teaching ESL and Copywriting Around the World - Andi's Story (Episode 290) Aug 12, 2026

Show notes

This episode isn't really about copywriting.

It's about building your career around your life instead of the other way around.

CCA student, copywriter, and ESL educator Andi is sharing how she's taking one imperfect step after another to do just that.

On this Build Your Copywriting Business podcast episode, Andi is bringing us on a journey from Kenya to Vietnam to Montana.

And she's unpacking some unparalleled insights, like how she realized as much as she thought she'd love working from home alone, she needed human interaction.

So, she connected with fellow CCA student Lisa in Malaysia to stay accountable on her copywriting goals.

(Hi, Lisa! 👋)

Andi is sharing not only a wealth of advice on connecting with local businesses, but also on how she's aligning her career with her values.

She says she hasn't got it all figured out, but once you listen to this, I think you'll agree that her mindset is one to aspire towards!

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Costly Lies Copywriters Tell Themselves (Summer of Clients Series) Aug 05, 2026

Show notes

Put a check next to any of these that you've thought:

[ ] That business is too big to need my help.

[ ] That business works with an agency already.

[ ] They must have copywriters already.

[ ] Solopreneur? They can’t afford me!

[ ] It's a holiday. I can't reach out to them now.

Admittedly, this isn't like a Cosmo quiz where 0-2 checks means one thing and all 5 means another.

If you checked any of these, you're making an assumption that could be costing you opportunities (and money).

In fact, our brains are pretty great at coming up with ALL kinds of reasons *not* to reach out to potential clients ...

And that's exactly what we're going to put the kibosh on today.

Listen now to debunk some of the most common pitching assumptions before they cost you even MORE money and opportunities.

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7 Reasons Clients Ignore Your Emails (Summer of Clients Series) Jul 29, 2026

Show notes

Sending lots of emails to potential clients, but never getting a response?

As a business owner for 15+ years, I've received my fair of share of pitches (CCA students: you've seen some of the good and some of the bad!).

And I can tell you that there are a handful of super-common mistakes.

But you don't have to make those same mistakes, my friend!

We're running through the biggest of the big no-nos (with real examples!) on this episode of the

By the end, you'll know how to spot these errors so you can fix them before you hit "send" on your emails.

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The "Easy" Way to Land Clients Is Costing You (Summer of Clients Series) Jul 22, 2026

Show notes

Be honest with me for a sec: Have you ever said any of the following before reaching out to a client?

"No one wants my pitches."

"This is hard—and I'm just going to get a no."

"This person doesn't even know me. This is basically spam."

"There's an easier way. I'll just use those job bidding sites."

As a business owner, I can tell you that all of this negative self talk is not only dangerous, it's just not true.

When you send an email packed with value (CCA students, you know what I'm talking about), business owners are grateful.

They may not reach back out, but I can tell you they save your emails (I've got a few I've saved for upcoming projects!).

So, if you've ever said any of these, you need to listen to this episode now.

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Comedian, Copywriter, Actor, and Podcaster - Shelby's Story (Episode 289) Jul 15, 2026

Show notes

Does it ever feel like someone’s trying to put you in a box?

It can feel … constraining, to say the least. We all have multiple interests, and as our professional and personal lives increasingly get blurred, it seems silly to try to distill our identities down to a single word.

That’s why I can’t wait for you to hear Shelby’s story on today’s Build Your Copywriting Business podcast episode.

A copywriter, comedian, actor, podcaster, former teacher, and CCA student (among, many, many other things!), Shelby is sharing allllll the details on how she makes her multi-hyphenate career work.

But even more helpful than her tips for balancing multiple income streams and passions are her tips for balancing all of your interests without burning out.

I can’t wait for you to hear all of her hard-earn wisdom …

Psst: You can hear Nicki and Kate on Shelby’s podcast Herstory right here.

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3 Keys to Unlimited (Really!) Copywriting Success (Episode 288) Jul 08, 2026

Show notes

I know: the 3 keys to unlimited (really!) copywriting success sounds like a big promise.

But we (really!) follow through on it.

And frankly, these are the steps for success at anything, not just copywriting.

Whatever goals you have for yourself, you CAN achieve them. The only way to “fail” is if you don’t get started. Or if you stop doing the work.

OK, I’m going to stop typing (really!) because this is one episode you need to listen to ASAP.

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Write Case Studies That Get Clients Clamoring to Work with You (Episode 287) Jul 01, 2026

Show notes

Any guesses on the fastest way to make people believe what you’re selling?

Show them proof.

That’s exactly what case studies do.

And it’s why case studies are one of the most valuable pieces of copy you can write—for your clients or your own business.

On this week’s Build Your Copywriting Business podcast episode we’re talking all things case studies so you can use this powerful storytelling tool to bring in business.

Whether you want to write case studies for yourself or add them to your service offerings, here’s what you need to know.

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Why VIP Days Make 0 Sense for Copywriters (Episode 286) Jun 24, 2026

Show notes

A client hires you for a “VIP day.”

Suddenly, you’re tasked with:

Kicking off the project
Writing a creative brief
Coming up with a strong concept
Outlining the copy Writing the copy (for how many deliverables is another question …)
Getting feedback on that copy
Incorporating that feedback
Getting final sign off

… all in the span of 8 hours.

And let’s be real: no one has 8 good hours of work in them every day.

On this Build Your Copywriting Business podcast episode, Kate and I are digging into why VIP days make 0 sense—for you and especially for your clients!

Just the thought of this task list stresses me out. And, I know some copywriting “gurus” tout the benefit of VIP days, but these days are reputation ruiners, my friend. Here’s why…

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