Build Your Copywriting Business

Latest Episodes:

Why Choosing a Copywriting Niche is Terrible Advice (Episode 5) Dec 16, 2020

Show notes

"The riches are in the niches." ... at least that's what many so-called copywriting "gurus: will tell you.

But just because something rhymes does NOT make it great advice.

The idea that the path to success begins with proclaiming a niche right away is by no means a magic bullet for success and, in fact could be detrimental to your copywriting career.

In this episode, Kate and I are unpacking why you may want to think twice about jumping too quickly into a niche.

---------------

Get Free Copywriting Training here

Meet Our Head Copy Coach, Kate (Episode 4) Dec 08, 2020

Show notes

Kate Sitarz is a copywriter with 10+ years of experience delivering high-performing copy for clients including Microsoft, Zipcar, TripAdvisor, Babson College, Continental Airlines, and many more. She's also the head coach for the Comprehensive Copywriting Academy.

On this episode, Nicki interviews Kate so you can get to know our co-host a bit more!

---------------

Get Free Copywriting Training here

What is the Difference Between Copywriting and Content Writing? (Episode 3) Dec 08, 2020

Show notes

Many people outside of the writing industry don’t understand the difference between content writing and copywriting. But if you're a copywriter, it's crucial to know what writing falls into one category or the other so you can show the right samples to your prospective employer.

In this episode, Nicki and Kate discuss copy versus content, why it's important to distinguish the two, and exactly why copywriting pays more.

---------------

Get Free Copywriting Training here

Why I Called It the Comprehensive Copywriting Academy (Episode 2) Dec 08, 2020

Show notes

As a company that teaches people how to write copy and how to build their copywriting careers and businesses, Comprehensive Copywriting Academy could have been called something like "Copywriting School" or "Copywriting Course."

But it was important to me that my students understood that this is a comprehensive program. It's not one of those programs that you get a course in how to write copy ... but then you don't know what to do with it.

Today's episode is a short solo episode as I dig into a little bit of history behind the name of the program and why it's so important to me to ensure you have everything you need to not only learn copywriting, but build a thriving career that you love.

---------------

Get Free Copywriting Training here

What is Copywriting? (Episode 1) Dec 04, 2020

Show notes

The MOST exciting thing about copywriting today?

All the opportunities.

Think about it: the 21st century alone has already brought so many new opportunities for copywriters:

The Internet—all of the Internet!!!—was largely just becoming mainstream at the start of the century. (For context, Amazon was started in 1995.)
Meta, still known as Facebook, didn't even get founded until 2004.
TikTok was founded in 2016.

All of this brought new mediums where copywriters are needed:

Online product descriptions
Banner ads
Email
Webpages
Social media ads

Not to mention there's still a ton of print, out of home, radio, and other mediums that need copywriters ... (CCA students, do NOT overlook these opportunities—so much of copywriting is still for offline mediums!)

I couldn't be more excited for all the opportunities yet to come! Yes, even with AI.

AI is just another tool in the copywriter's toolkit. And, as copywriting has proven time and time again—through major cultural transitions and eras—it's absolutely needed.

Which, I don't know about you, but that level of staying power—and the continued need for trained copywriters over the centuries—is pretty darn exciting.

Kate and I *finally* recorded an update to answer the "what is copywriting" question.

And, spoiler, you'll notice that even though the world is changing (as it always does!), there are still some copywriting principles that just stand the test of time.

---------------

Get Free Copywriting Training here

Our TOPPODCAST Picks

Follow Us

Stay Connected

Build Your Copywriting Business

Related Podcasts

Links

Stay Connected