Build Your Copywriting Business

Latest Episodes:

She Used Her Pet PR Background to Build Her Copywriting Business - Carol's Story (Episode 285) Jun 17, 2026

Show notes

Raise your hand if you’ve ever thought any of the following:

“It’s too late.”
“I should have done that years ago.”
“I’m too old now.”

Well, where did that idea come from? If you’ve got 5, 10, 20+ years of a career left, that’s a lot of time to spend doing something that doesn’t make you happy.

On this Build Your Copywriting Business podcast episode, CCA student Carol is bringing the wisdom: it’s never too late.

Carol had a decades-long career in pet PR and she’s sharing how she transitioned to copywriting and the lessons she’s learned along the way.

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What if Someone Could Find Clients for You? (Episode 284) Jun 10, 2026

Show notes

Time to put on your business owner hat:

Would you pay someone to clean your house?
What about do your grocery shopping?
What if someone could find clients for you? Would that be worth it for you?

On this Build Your Copywriting Business podcast episode, I’m not asking you to commit to hiring someone to do any of these things.

But I’d encourage you to listen to this episode and explore the possibilities.

If you charge your clients $75/hour and you can hire someone at $25 or even $50/hour to do a task better and faster for you, is that worth it?

It’s all math.

And it’s worth playing around with the numbers to see what opportunities you might be overlooking.

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Copywriting Pricing Guides Are Complete Garbage (Episode 283) Jun 03, 2026

Show notes

How much does a banana cost for you?

At Trader Joe’s they may be 26 cents (maybe a bit more for organic).

At Whole Foods they may be around 70 cents.

But a banana costs relatively the same amount wherever you go, right? It’s a difference of a few cents.

Copywriting is a not a banana.

And, even if we agree on that, I don’t think you’re going to like this episode of the Build Your Copywriting Business podcast.

See, we hear all the time, “I found this pricing guide and it’s really helpful!”

But what you may not realize is those guides are actually hurting you.

It’s presented as an easy solution to a complex problem: how much do I charge for an email? Or a homepage? Or an about page?

I hate to break it: there’s not an easy button for this.

These guides are a marketing gimmick to put $$$dollar signs$$$ in your eyes and get you to click or opt-in or buy the program.

Ready to hear me out?

Listen to today’s episode now before a pricing guide leads you down the wrong path.

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The To-Do List Trap (Episode 282) May 27, 2026

Show notes

Do you love a to-do list as much as I do?

I loooove a to-do list.

Well, mostly I love checking things off that list.

But on this week’s Build Your Copywriting Business podcast episode, Kate and I dug into how we’ve been rethinking the to-do list so we don’t fall into what Kate is calling the “to-do list trap.”

If you ever put things on your list and:

Feel guilty for every day that an item sits on your list—and you don’t complete it
Feel like you have to check off every item on your list because they’re there
Or feel like your list is never-ending (because it literally will never end!)

Then you’ll come away with new ways to look at your to-do lists so you get all the benefits of a list without the burden.

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Finding Copywriting Success with ADHD - Caleb's Story (Episode 281) May 20, 2026

Show notes

Like many Comprehensive Copywriting Academy students, Caleb was a burnt out teacher looking for a different career.

On this Build Your Copywriting Business podcast episode, he’s generously sharing how he made that transition, including how he’s learned to use his ADHD as a strength.

Several people in the community have asked about working as a copywriter with ADHD and, whether or not you are managing it yourself, Caleb’s tips are wildly helpful.

As he says, he can’t just rely on “feeling” like working, but has to set up his environment so that getting started is the easiest thing to do.

And when he’s working, Caleb uses the “sprint” method to avoid the mid-day fog.

Listen to hear him explain these tactics—and others (and let us know if you try any!!).

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Making Herstory: Nicki Krawczyk & Kate Sitarz (Episode 280) May 13, 2026

Show notes

If you’re in the Comprehensive Copywriting Academy, you know this community is packed with talented, creative, smart, generous humans.

One of those humans is Shelby Stockton.

Shelby is a comic, copywriter, and co-host of Herstory, a podcast spotlighting the stories of badas* women throughout history.

So, this week’s Build Your Copywriting Business podcast episode is actually a special crossover episode from Herstory.

Shelby kindly invited Kate and me to talk about how we each got started in copywriting, how I built the CCA, and the realities of freelancing.

We also get into book recommendations, behind-the-scenes stories, and more.

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Burned Out Healthcare Worker to Healthcare Copywriter - Molly's Story (Episode 279) May 06, 2026

Show notes

Our feelings on niching have never wavered: niching unnecessarily limits your opportunities, especially when you’re first starting out.

But what if you have an entire career in an industry?

You can—and should—absolutely use that experience to your advantage.

CCA student and former healthcare worker Molly is sharing how she did exactly that on this week’s Build Your Copywriting Business podcast episode.

Molly didn’t focus her entire portfolio on healthcare copywriting.

Instead, she focused her outreach on the healthcare industry—and turned that into a six figure freelance career.

So, why’d she decide to take a full-time job? Listen to hear Molly explain …

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Hot Takes on Banner Ads (With Actual Examples) (Episode 278) Apr 29, 2026

Show notes

Ever wonder what makes a banner ad actually work?

As in: what separates a scroll-past banner ad from a stop-and-click banner ad?

While Kate and I don’t have the data from these ads, we do have some thoughts on 8 different banner ads.

Some of these banner ads are single frames. Some are dynamic (meaning, they switch frames every few seconds).

Some have solid messaging.

Some…not so much.

While this is a very visual episode and I recommend watching on YouTube, Kate and I do read the copy out loud so you can listen, too (we know at least a couple of you listen in the school pick-up line; we’ve got you!!).

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Would You Send a $120K Proposal? She Did. - Victoria's Story (Episode 277) Apr 22, 2026

Show notes

Talking on the phone feels a little old school, don’t you think? ☎️

But guess what?

It’s still how a lot of business gets done.

And one phone call completely changed the trajectory of Victoria’s career.

Victoria went to school for business and launched her business as a VA in 2021. Her clients? They wanted marketing and copywriting support, too.

As she started building her skills, she realized there was so much more she could be offering—and charging.

She’s sharing how she went from VA to sending a $120,000 proposal for copywriting work

She also came to the podcast PREPARED.

Victoria is giving her top five tips for copywriters—and these are tips that are valuable whether you’re just getting started or you’ve been in the game for years.

I can’t wait for you to hear what she wrote on a sticky note and posted on her laptop!

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Here's Exactly What I'd Say on a Discovery Call (Episode 276) Apr 15, 2026

Show notes

OK first things first so we’re on the same page:

A Discovery Call is one of the most important calls you have as a copywriter.

This is where you and a client get on a 15 or so minute call and determine if you want to move forward together on a project.

But what does that look like? And how do you move forward with the project?

In this podcast episode, I’m sharing exactly what I’d say on a discovery call.

Well, if we’re getting technical, Kate is sharing exactly what she’d say on a Discovery Call. As you’ll hear, I’m playing the role of client and Kate is playing the role of copywriter as we discuss a potential project.

Listen in so you know exactly what types of questions to expect from clients and how you can (gently!) steer the conversation in way that makes you look like the pro that you are.

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