Build Your Copywriting Business

Latest Episodes:

Laser Copy Coaching: Getting Information From Clients, When to Price Your Services, and Boosting Confidence Jun 11, 2021

Show notes

In this episode, three CCA students each sit down with Nicki and Kate to ask their most pressing questions. These 10-minute laser coaching sessions are designed to help students overcome their biggest roadblock so they can continue making progress on their goals.

Jack asks for tips on working through mental roadblocks, Blessilda talks about some of her first pitches and discovery calls, and Chris asks for help in approaching clients to gather more information.

Even though it’s not you in the hot seat, there’s plenty you can take away and apply to your own copywriting business.

---------------

Get Free Copywriting Training here

Do Copywriters Need Business Insurance? (Episode 30) Jun 09, 2021

Show notes

"Do I need business insurance?" is a question that plagues many entrepreneurs, including copywriters. Nicki and Kate are here to dig into common insurance types and why, as a copywriter, you most likely do not need it.

Listen now to put to rest any worries you may have about needing business insurance for your copywriting business.

Note: We are not legal advisors and this does not substitute for such. If you have concerns, consult a professional.

Related Links:

---------------

Get Free Copywriting Training here

Morning Rituals to Drive Your Copywriting Success (Episode 29) Jun 02, 2021

Show notes

What can you do to start your day as healthy, productive, and positive as possible?

Nicki and Kate take time to discuss the importance of a strong morning routine, including creating good habits, and breaking bad ones. Drawing from personal experience, they take us through productive ways to kickstart your day and set yourself up for success, both personally and professionally.

Plus, get an inside look at what their morning routines look like!

Mentioned on this episode:

Related Links:

Freelancer Self-Care: 5 Tips for Avoiding Burnout

---------------

Get Free Copywriting Training here

Journalist Turned Copywriter: Dori's Story (Episode 28) May 26, 2021

Show notes

Before Dori joined the Comprehensive Copywriting Academy, she had a thriving career as a travel journalist. When the coronavirus hit, she decided to pursue copywriting. On this week’s episode, we’re getting a little before/after glimpse at Dori’s career.

What you'll hear first is Nicki talking with Dori in Fall 2020 when she was just starting her copywriting career. Then, you'll hear Nicki, Kate, and Dori chatting about six months later in Spring of 2021. Find out where Dori is now, find out about some of her most interesting projects, and get tips on where to find clients.

Mentioned on this episode:

Dori's Portfolio

Related Links:

---------------

Get Free Copywriting Training here

The Most Important Piece of Email Copy (Episode 27) May 19, 2021

Show notes

In this episode, Nicki and Kate talk about the most important part of writing email copy: the subject line. The rest of the email does not matter if the email recipient doesn't even open it. They discuss what to include (and what not to include) in the subject line to get potential customers to interact.

Along with some actionable advice about how to use your own inbox to learn, Nicki and Kate outline the most important things to know about writing a good subject line. Whether it piques curiosity, explains potential benefits, creates a sense of urgency, or uses another tactic, a good subject line has the potential to boost a client's business exponentially.

Mentioned on this episode

Facebook Ads Library

Related links:

---------------

Get Free Copywriting Training here

Why You Don't Need Copywriting Certification (Episode 26) May 12, 2021

Show notes

Society right now is very pro-college education. There is nothing wrong with college and there are plenty of wonderful benefits it can provide for many careers. But this emphasis on higher education raises the question of “do I need a relevant degree to get started in copywriting? Do I need copywriting certification?”

“Bachelor’s Degrees are good for Jeopardy,” but not necessary for copywriting. Copywriting does not require an advanced degree, but it does require work! Listen in to hear Nicki and Kate explain why copywriting certificates are B-S and what you do need instead of a copywriting certificate.

Related links:

---------------

Get Free Copywriting Training here

How Much Can a Copywriter Earn? (Episode 25) May 05, 2021

Show notes

How much can a copywriter really earn? Nicki and Kate are asked this question all. the. time. "Writing jobs don't pay well" is something probably everyone has heard whether they have been interested in the field or not. Nicki and Kate break down the myths about writing careers when it comes to freelance copywriting and with a little quick math show that it is far from impossible, if you are willing to put in the work.

In this episode, Nicki and Kate explain the ins and outs of copywriting income both freelance and on-staff and they go into detail about defining your goals to really command control of your income.

Related links:

---------------

Get Free Copywriting Training here

Laser Copy Coaching: Value-Based Pitches, English-Language Nuances, and About Pages Apr 30, 2021

Show notes

Cleo asks for feedback on some of her pitch emails. Angela asks for some feedback on product descriptions for a super cool client that wants to broaden his audience internationally. Jennifer asks for help battling some resistance in writing her about me page, and everybody needs a hype-woman now and then!

Even though it’s not you in the hot seat, there’s plenty you can take away and apply to your own copywriting business!

---------------

Get Free Copywriting Training here

Freelancing During the Covid-19 Pandemic: Stuart's Story (Episode 24) Apr 28, 2021

Show notes

What happens when a pandemic hits and you're furloughed from your job? For Stuart Tarn it meant taking advantage of some additional time and learning an entirely new skill. Stuart has been in his current job in the airline industry for nearly 17 years. He shares why he pursued copywriting, the ways his past experiences help his copywriting, and some of the mindset shifts he's had to make from full-time employee to freelancer.

Stuart, Nicki, and Kate also dig into why people think freelancing is risky, why transferable skills are so important for any career, and the importance of sending follow up emails to clients you pitch.

Mentioned in this Episode:

Stuart's Portfolio

Related links:

---------------

Get Free Copywriting Training here

The Illusion of Safety: Freelance vs. Full-Time Copywriting (Episode 23) Apr 21, 2021

Show notes

Deciding to go freelance instead of working a traditional 9–5 can be incredibly anxiety inducing. In this episode, Nicki and Kate discuss how job safety is an illusion and the only way to truly be “safe” is to be in control of your career yourself. Freelancing allows for control over practically every aspect of your livelihood.

Listen to this episode to hear some hard truths about job safety and learn how being a freelancer can give you the freedom to live your life the way you want to.

Related Links:

---------------

Get Free Copywriting Training here

Our TOPPODCAST Picks

Follow Us

Stay Connected

Build Your Copywriting Business

Related Podcasts

Links

Stay Connected