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Mistakes to Avoid When Pitching Freelance Clients (Episode 48) Oct 13, 2021

Show notes

Have you been pitching freelance clients but never getting a response? You'll want to listen as Nicki and Kate break down how not to pitch. On this episode, they dive into the biggest mistakes to avoid when pitching freelance clients and why those mistakes are hurting your business.

Nicki and Kate provide insight from a client's perspective on how to make your pitch stand out and be well-received by companies. If you're ready to reframe your pitch and learn how to write a value-focused pitch, this episode is for you.

Mentioned on this episode:

Facebook Ads Library

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Raising a Family and Building a Business: Peta's Story (Episode 47) Oct 06, 2021

Show notes

For all the moms and dads out there building a copywriting business alongside raising a family, this episode is for you. Peta, who was originally in charge of administering exams, joined the CCA in the midst of 2020 when schools in the United Kingdom stopped exams. She shares how she got into copywriting, as well as how she balances being a mom and building her copywriting business.

From mom guilt and being intentional about where you spend your time to communicating and compromising with a partner, Peta shares lots of practical tips for balancing work and life. Whether you’re a parent or not, you’ll walk away from this interview with tons of tips you can implement right now.

Mentioned on this episode:

Peta's Portfolio

www.secondtimearound.blog

Instagram: @allwordsbypeta

Facebook page: @WordsByPeta

Related Links:

Define Your Own Copywriting Success

6 Work From Home Sanity Killers (and How to Combat Them)

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Are the Best Copywriters Introverts or Extroverts? (Episode 46) Sep 29, 2021

Show notes

Often introverts and extroverts are cautious about jumping into copywriting as a career. For introverts, it’s because talking and dealing with people on a regular basis can be draining. For extroverts, it can be daunting to be alone in their office and not getting the socialization they need. But neither of those is necessarily how your copy career needs to play out.

Whether you’re an introvert, extrovert, or even an ambivert, you’ll want to listen to this episode. Nicki and Kate dive into practicing for client calls, gaining confidence, and doing what’s best for you and your personality type.

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How to Calm Your Nerves for Meetings with Copywriting Clients (Episode 45) Sep 22, 2021

Show notes

When a client responds to a pitch or a discovery call goes well and a client wants to work with you, there’s a feeling of excitement … followed quickly by “oh no…now I have to talk to this person!!”

If you’ve ever had that feeling of excitement followed quickly by mild panic, this episode is for you. Nicki and Kate walk through tips to help you reframe the situation and calm your nerves for discovery calls with prospective clients, as well as reduce any anxiety that may come before kicking off a project with a client who wants to work with you.

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Building a Copywriting Business as a Military Spouse Sep 17, 2021

Show notes

Military spouses face a 22% unemployment rate and a 26% wage gap compared to non-military spouses—prior to the pandemic. Organizations predict rates have increased due to COVID-19.

In this episode, Kate shares her experience building her copywriting business as a military spouse. She describes the unique challenges military spouses face when seeking employment and how freelancing created the flexibility she needed to overcome many of those obstacles.

Mentioned on this episode:

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Transitioning out of the Military and Building a Copy Career - Tyler's Story (Episode 44) Sep 15, 2021

Show notes

While in the military, Tyler knew he had a knack for writing and decided to take the first step into a new career. He joined the CCA while still working his full-time job and, through some ups and downs, landed his first clients before leaving the military and landing a full-time job as a communications director.

In this episode, Nicki and Kate talk to Tyler on how he came to build his copy business. Along with all the challenges that came with transitioning from not only the military, but to an entirely different career.

Mentioned on this episode:

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4 Biggest Copywriter Portfolio Mistakes (Episode 43) Sep 08, 2021

Show notes

Your copywriting portfolio is crucial to landing work, so you need to treat it like the important project that it is! Whether you’ve already created yours or are just starting, you’ll want to listen as Nicki and Kate break down some of the most common mistakes copywriters make on their websites.

On this episode, they’ll dig into four key mistakes they see on the homepage, about page, portfolio pieces, and contact page. Create a checklist as you go, and you’ll have your action items for making sure your portfolio is as strong as possible.

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How Copywriters Can Negotiate with Confidence with Susie Tomenchok (Episode 42) Sep 01, 2021

Show notes

If the idea of negotiation freaks you out, you'll want to listen to Susie Tomenchok's tips for getting more comfortable and effective at negotiation.

Susie is a negotiation guru and breaks down the stigma associated with negotiation, offers tips for asking more (if you're not hearing "no" enough, you're not asking enough), and explains how we can use "no" as a start of a conversation versus an end to a conversation.

After listening to Susie, you'll have the tools to objectively look at your pricing when quoting clients and feel confident about your numbers.

Mentioned on this episode:

Get Your Free Negotiation Tip Sheet: NegotiationLove.com
Learn more about Susie at SusieTomenchok.com

Related Links

Should I List Prices on My Copywriting Website?
The (Surprisingly Easy) Art of Negotiation for Copywriters
How to Negotiate Your Salary

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Actual Freelance Copywriting Salary: Digging Into One Copywriter's Numbers (Episode 41) Aug 25, 2021

Show notes

While every copywriter's journey is different, it always helps to know what's possible, right? On this episode, Kate is digging into her own numbers. From what she made her first year of freelance copywriting, to what she made as a full-time freelance copywriter in 2020.

But it's not just about the salary. Kate shares the average number of clients she had each month, the average project price, and what her "secret" has been to consistently hitting six figures year after year. Plus, Nicki and Kate dig into Kate's money mindset and why hitting an inspirational number in 2020 made Kate feel guilty.

If you're someone who thinks you need $10K copywriting projects or to charge $200/hr to hit your income goals, you're going to want to watch this one.

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Empowering BIPOC Businesses as a Black, Hispanic Copywriter: Ashley's Story (Episode 40) Aug 18, 2021

Show notes

When Ashley joined the CCA in May 2019, she struggled to take the steps she knew she needed to take to get her business off the ground. But come 2020, she came back at it determined to use her skills to make a difference for BIPOC businesses.

In this episode, Ashley reflects on how copywriting changed her life, the hurdles she faced as a Black and Hispanic business owner, and inspiring insights she gained as she and her partner navigated her new-found career and ambition.

Mentioned in This Episode

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