BUILD with Blake Bartlett

Latest Episodes:

Season 8 Recap *Bonus Episode* Mar 25, 2020

Show notes

We wanted to round out another great season of BUILD with a recap of key learnings from all of our guests. We had an incredible roundup of executives from thought-leading companies join us to share their candid points of view on everything from GTM and product strategy, organizational design to optimizing productivity and more.

Nir Eyal's Take on Getting Stuff Done Without Distraction Mar 18, 2020

Show notes

After Nir Eyal wrote the B2B product bible, "Hooked: How to Build Habit-Forming Products" in 2013, he turned his attention toward how to break habits—bad ones. Listen in to hear Nir explain why our distraction isn't just a tech problem, the myth of ego depletion, and whole lot more.

What You Should Know About Exponential User Growth Mar 11, 2020

Show notes

Brian Balfour has seen, been responsible for, and taught exponential user growth since the early 2000s. Learn why he thinks growth shouldn’t be a function at a company, why product growth is like the game Battleship, and a whole lot more.

SaaS Metrics: Making Tradeoffs to Maximize Enterprise Value Mar 04, 2020

Show notes

Thinking about your valuation? You should talk to Sean Fanning—our very own Director of Corporate Development. Learn why Sean believes everything is valued on cash flow (eventually), 6 metrics every company should key in on and more.

Zeit on Monetizing an Open Source Project Without Killing Your Community Feb 26, 2020

Show notes

Guillermo Rauch, CEO of Zeit, is a big believer in 2 contradictory ideas. First: To create a successful business, you have to create a ton of customer value that’s both viral and distributed (open source is great for this). Second: But successful open source projects need to have a strong backing and foundation—not just code submitted ad-hoc. Learn how Guillermo rectifies those ideas into Zeit’s strategy for building a successful open source business—and community.

Notion’s Roadmap for Building a Winning Brand Feb 19, 2020

Show notes

Camille Ricketts, Head of Marketing at Notion, is building a B2B brand that embodies honesty and humility. Learn why Camille is prioritizing cleverness over efficiency, her marketing strategy for the End User Era, and more.

Superhuman's Strategy for Designing a Product That People Love Feb 12, 2020

Show notes

Rahul Vohra, Founder and CEO of Superhuman, puts his stake in the ground that game design philosophy is integral for building B2B products. Learn the differences between gamification and game design (the gap between them is huge), the scientifically-backed reason why Superhuman sometimes purposefully makes email harder, and more.

Shopify's Take on the Strategic Power of Platforms to Drive Growth and Innovation Feb 05, 2020

Show notes

Brandon Chu, VP Product & GM of Platform at Shopify, built his own flavor of product management. Learn how he thinks about the strategic benefits of building a platform, what Shopify’s underlying product philosophy is, how they think about competing with applications built on their platform and more.

SurveyMonkey's CMO on Marketing's Role as the World Shifts Towards Product Led Growth Jan 29, 2020

Show notes

Leela Srinivasan, SurveyMonkey's CMO, is no stranger to experimenting with marketing tactics to get products into the hands of users. Learn how SurveyMonkey made the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.

How Slack Balances the Needs of the User and Buyer in the End User Era Jan 29, 2020

Show notes

Fareed Mosavat, Director of Product at Slack, joins us for a second appearance on BUILD. Learn how Slack’s product teams handle product prioritization at scale, what Fareed thinks about giving product teams a revenue quota, and what he means when he talks about ‘zone-era defense’.

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected