BUILD with Blake Bartlett

Latest Episodes:

Todd Olson (Pendo): Human Effort vs. Product Effort Nov 25, 2020

Show notes

Todd’s view of product-led sales is all about human effort complimenting product effort. And don’t miss his pitch on the #1 reason to visit Delaware.

Todd Olson (Pendo): Navigating Common Pitfalls in Cross-Functional Teams Nov 18, 2020

Show notes

Todd Olson is the CEO of Pendo, the leading software platform for product teams. Todd recently wrote a book called, “The Product-Led Organization,” and we unpack its key themes in this episode. Learn about the importance of cross-functional teams, but also how to work through key challenges that arise when more folks are involved in decisions. Plus, you’ll hear about the power of “addition through subtraction” when it comes to product management. All that (and more) on this episode of BUILD.

Season 10 | Let's Build This Together Nov 18, 2020

Show notes

Join Blake this season on BUILD for a behind the scenes look at the brilliant minds scaling Slack, Notion, Atlassian and more to discover what it takes to build awesome product and achieve hyper growth across every stage of maturity - from seed to IPO and beyond. If you’re ready, let’s build this together.

Stella Garber (Trello/Atlassian) Integrating a Freemium Product into a Traditional SaaS Business Model Oct 14, 2020

Show notes

In this episode we hear from Stella Garber (Head of Marketing, Trello at Atlassian). Stella is known for building out Trello's marketing team and strategy as their first marketing executive, and for leading the team through a $425 million dollar acquisition by Atlassian. Stella and Blake unpack the role of B2C marketing strategies in today's B2B environment, how to make agile marketing decisions in a product-led world and Trello’s biggest lessons learned on freemium pricing. All of that and more on this episode of BUILD.

Chris Miller (Hubspot) Using Advanced Segmentation to Serve a Diverse Audience Sep 30, 2020

Show notes

In this episode we hear from Chris Miller, the Director of Product Growth at Hubspot. Chris has been a key growth leader at Hubspot for over 4 years and he’s been instrumental in driving the company’s adoption of product led growth. In today’s episode Blake and Chris unpack the differences between growth marketing and growth product, how to use the 3 D’s to solve growth problems (discoverability, desirability, doability), and how Hubspot uses advanced segmentation to serve a large and heterogeneous pool of prospects. All of that and more on this episode of BUILD.

Brian Rothenberg (Defy VC) Building Eventbrite’s Viral Loop That Generated $300M in Revenue Sep 16, 2020

Show notes

In this episode we hear from Brian Rothenberg, a Partner at the early stage venture capital firm, Defy. Brian was at Eventbrite for over 6 years from startup through IPO generating $300M revenue and nearly $3B market cap while serving as VP of Growth and running a $100M+ revenue line as GM. Blake and Brian discussed how Eventbrite’s growth model created a viral loop that led to massive success, how to go about building a distribution advantage and the biggest pitfalls of people who haven’t done this and how founders can go from siloed to a cross functional approach. All of that and more on this episode of BUILD.

Christine Itwaru (Pendo) Why Product Ops is Key to Product Led Success Sep 02, 2020

Show notes

In this episode we hear from Christine Itwaru, the Director of Product Ops at Pendo. Today she unpacks the role of Product Ops and how it came into popularity, when, why and how to incorporate a Product Ops role into your team, and Christine’s prediction of where the Product Ops movement and community will be 5 years from now. All of that and more on this episode of BUILD.

Hubspot's Secret to Collaboration Between Marketing and Growth Aug 19, 2020

Show notes

In this episode we hear from Kipp Bodnar, Chief Marketing Officer at Hubspot. Kipp shares how a self-service journey fundamentally changes B2B marketing, his view that anyone (including C-level executives) can introduce a new self-service tool to a team, and Hubspot's secret to collaboration between marketing and growth. All of that and more on this episode of BUILD.

Jay Simons (Atlassian) Shares the Secret to Creating Compounding Customer Value Aug 05, 2020

Show notes

Jay Simons, Atlassian’s President for the last 12 years, joined the company in 2008 when the company was already a product-led success making an estimated $150 million in revenue that year. Now in 2020, Atlassian’s revenue guidance is more than 10X that number at nearly $1.6 billion dollars. Jay has helped lead and grow their product led growth efforts and has created a truly epic revenue engine. In today’s episode we unpack Atlassian’s secret to creating compounding customer value, how Atlassian uses pricing as a competitive advantage, and the role of human champions in a self-serve customer journey. That and more on this episode of the BUILD podcast.

How MongoDB Scaled Their Open Source Product with a Bottoms Up and Top Down Sales Motion Jun 24, 2020

Show notes

In today’s episode hear from Sahir Azam, Chief Product Officer at MongoDB. As Chief Product Officer, Sahir is responsible for product management, growth marketing/operations, and go-to-market strategy across the MongoDB portfolio. During his time there he’s grown the cloud business from zero to over $150 million annually. In this episode Sahir shares how you go from individual adoption to org-wide adoption, MongoDB’s philosophy for monetizing open source software, and how they scaled their open source product using both bottoms up and top down sales motions. All of that and more on this episode of BUILD.

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected