Business

Breakthrough Brand Podcast – Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates

Welcome to The Breakthrough Brand Podcast — your go-to for relatable, raw, and tactical business training designed to help you hit those big goals! I’m Elizabeth McCravy, a website designer and business educator for female entrepreneurs. I’ve built a multiple six-figure web design business in my 20s, and I’m passionate about sharing what I’ve learned so you can do it too. No secrets, just real talk and proven strategies for building a thriving business.

I’m a Christian business owner, mama to two boys (with baby #3 on the way!), and married to my high school sweetheart. I sell Showit website templates at elizabethmccravy.com and teach fellow designers how to build booked-out businesses through my course, Booked Out Designer. I also teach business owners how to start and scale a podcast in my program, Podcast Success Blueprint.

On this podcast, you’ll find solo episodes packed with actionable, easy-to-follow advice and inspiring expert interviews. We’ll dive into everything from online marketing, branding, podcasting, and business strategy, to faith, motherhood, productivity, and scaling your business. Let’s create a business that not only looks amazing from the outside but feels amazing on the inside too. It’s time to build your breakthrough brand!

Latest Episodes:

094: $3,000 of Shop Sales in 2 Days with an Elizabeth McCravy Shop Template Launch with Stephanie Kase Nov 24, 2020

Show notes

You heard from Stephanie once already on episode 91 of this podcast, and now she’s BACK to chat about her Showit website templates from Elizabeth McCravy Shop! Stephanie has the Jena template and Sara Sales Funnel Kit from my shop. She utilized them for her own brand and website so beautifully, and she’s dropping all the details today. Stephanie is a wealth of knowledge (and a huge inspiration to me) and I know you’ll love learning from her again on this different topic!

You’ll hear us chat about:

- The wins Stephanie had when she launched her website including $3,000 in shop sales in just 2 days!

- Stephanie’s tips for customizing your site quickly and with ease

- How Stephanie picked her website template from my shop (decisions, decisions!)

And so much more!

Have questions about my template shop? Feel free to email us your questions at any time: hello@elizabethmccravy.com! We are here to help and would love to see you up-level your website with a template!

For all the links mentioned in this episode, check out the show notes at http://elizabethmccravy.com/95

See other Elizabeth McCravy Shop customer sites: https://elizabethmccravy.com/showcase

Visit Stephanie’s website at http://stephaniekase.com/

Visit Elizabeth’s website at http://elizabethmccravy.com/

Follow Elizabeth on Instagram at https://www.instagram.com/elizabethmccravy/

Follow Stephanie on Instagram at https://www.instagram.com/stephanielynnkase/

If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

093: 6 Sure-Fire Ways to Keep People on Your Website Longer Nov 17, 2020

Show notes

Site traffic is super important, but what’s equally important (or arguably even more important) is how long people stay on your website. A bunch of quick hits to your site from your Instagram or Google search is awesome, but only awesome if those people hang around long enough to get to know your business, what you sell, and how you can help them. The more time someone spends on your site in a single visit, the more likely they will return later, the more trust you’re building with them, and the more likely that you’ll convert them into clients and customers. So, in this episode, I’m giving you 6 specific ways to get people to hang out on your website longer.

No tricks! Just honest ways to make your website BETTER so that people want to stay around and come back for more. Stay tuned til the end as well because I recap all 6 of these tips in question form to help you decide which of these to tackle on your website right now!

P.S. If you’re listening to this LIVE… my biggest sale of the year is just around the corner. ;) Get on the mailing list by taking the Website Personality Quiz here: https://elizabethmccravy.com/style — You’ll be the first to know about the amazing sale and bonuses!

Links Mentioned in This Episode:

- Take the website personality quiz: https://elizabethmccravy.com/style

- Shop my Showit website templates: https://elizabethmccravy.com/shop

- Listen to my recent interview on Rick Mulready’s podcast: https://podcasts.apple.com/us/podcast/how-she-did-it-5-figures-per-month-on-evergreen-very/id955326572?i=1000497177820

- Connect on Instagram: https://www.instagram.com/elizabethmccravy/

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

092: 4 Questions that ACTUALLY Help You Get to Know Your Job Applicants Nov 10, 2020

Show notes

I’ve learned a lot from hiring in my business this year - from contractors to team members, all of it! It all starts with the job application! So today, I’m sharing 4 of the questions that have been most important to me when hiring. These are the ones that I found myself caring the most about the answers for when reviewing applicants. And, they totally might not be what you think. These aren’t the whole “What’s your greatest weakness?” type of questions. These are totally more off the wall than that!

Whether you’re hiring your first team member or 10th, doesn’t matter… these questions will help you with assessing if someone is right for the job or not. And, if you’re still a 100% solopreneur and not thinking about a team yet, I’d still encourage you to tune in here because thinking about this stuff will help you prepare for when that time for you does come.

If you liked this episode and want to hear MORE hiring tips, let me know over on Instagram @elizabethmccravy. Tell me your biggest takeaways from this episode and any team building questions you want to hear answered.

- Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/

- Visit Elizabeth’s website: http://elizabethmccravy.com/

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

091: How to Create Engaging and Viral Instagram Reels with Stephanie Kase Nov 03, 2020

Show notes

There is a big growth opportunity happening on Instagram right now via REELS. Love them or hate them, Instagram is pushing reels on the platform, and it’s worth checking out. Regardless of your following now, you have an opportunity to be SEEN and found by your dream clients through this fun video content! Today I’m interviewing Stephanie Kase to chat #AllThingsReels.

There are about a thousand things I could have interviewed Stephanie about, and fun fact, you’ll actually hear her AGAIN in a few weeks! But, she’s the perfect gal to chat about Reels with because she’s seen huge results from Reels in her own business. Over the past 2 months, she’s grown by over 2,500 followers on Instagram, and she attributes that growth to her reels! Not only that, but she’s had reels get thousands upon thousands of views, many go viral, and one recent reel with over 200,000 views.

As a “newbie” to Reels, I ask Stephanie some important questions! You’ll hear us talk about:

- Content ideas for Reels

- What to do if “dancing and pointing” is not your style

- A workaround if you don’t have the coveted “music feature” on Instagram

- How to create a cool cover for your Reels

- How to batch your Reels in advance and save tons of time

- How long Stephanie takes to make her Reels

- Tips for creating viral Reels

- Tips to engage your viewers immediately!

And so much more!

Plus, if you’re listening LIVE, Stephanie and I are doing a giveaway together on Instagram this week! Head to https://www.instagram.com/elizabethmccravy/ to get the details & enter!

For all the links mentioned in this episode, check out the show notes at http://elizabethmccravy.com/91

Visit Stephanie’s website at http://stephaniekase.com/

Visit Elizabeth’s website at http://elizabethmccravy.com/

Follow Elizabeth on Instagram at https://www.instagram.com/elizabethmccravy/

Follow Stephanie on Instagram at https://www.instagram.com/stephanielynnkase/

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

090: A Chat With My Amazing Husband, Adam, about Marriage, Our Relationship Story, and More! Oct 27, 2020

Show notes

Well, I have a treat for you all today! I’m chatting with my wonderful husband, Adam McCravy, to answer some fun questions that you guys sent in (and some we came up with ourselves)!

We talk about so much in this episode, but here are a few highlights:

- Hear the story of how we met and started dating

- Adam shares TONS of quirks/facts about me that you wouldn’t know from listening to this podcast (Seriously, I laugh and get embarrassed! He caught me off guard with these, haha!)

- We talk about how to work out together as a couple

- We share some very funny childhood stories

- We share who does what around the house

- We share what careers we would do if not what we do now

- Adam shares about what he’s doing for work right now

- and so much more!

I hope you enjoy this fun, casual “get to know us” chat and meeting my husband, Adam!

Links mentioned in this episode:

- Adam was on episode #9 of this podcast previously. We talk about personal finances, money and marriage! Scroll back to tune into that one!

- We mention my “week in the life” episode that is super fun! Scroll back to episode #84 to tune in

- Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/ (If you have other ideas you’d like to hear us share about, let me know!)

- Visit Elizabeth’s website: http://elizabethmccravy.com/

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

089: 4 Simple Steps to Take Your Business from Scattered to Streamlined with Kate Rosenow Oct 20, 2020

Show notes

I’m chatting today with Kate Rosenow from Work Well with Kate. Kate helps business owners streamline their work to be more profitable & less busy, and I have to tell you, I am obsessed with this interview you’re about to hear! Kate and I are like 2 peas in a pod, as we both are pretty “systems-obsessed” people. Kate is walking you through 4 ways to streamline and simplify your business. As the CEO, you need to focus on the work that only you can do. I always love the phrase “what got you here won’t get you there”, and that’s so true when it comes to scaling a business. You can’t do everything yourself forever.

You’ll hear Kate share her journey of growing her first business, Mavenly & Co., to a very successful business. All the while, she was working 12+ hour days, neglecting her health and relationships, and ultimately ended up in the hospital from burnout and stress. She learned so much from that experience and took that knowledge into her next business and learned how to run a business that didn’t burn her out.

We talk alot about time management, and I ask Kate to tell me what’s on her calendar today and for the week! Hearing her talk about planning her time, setting boundaries, and the obstacles that come up was so interesting. I loved hearing her perspective on time-blocking.

Kate also shares some strategies for how she’s able to work just 4 hour days AND have a 6-figure/year business. You’ll love her thoughts on this. I hope this conversation inspires you and motivates you to create meaningful systems in your business!

Get the full show notes and all the links mentioned in this episode at http://elizabethmccravy.com/88

Connect with Elizabeth on Instagram at https://www.instagram.com/elizabethmccravy/

Connect with Kate on Instagram at https://www.instagram.com/workwellwithkate/

Shop Elizabeth’s website templates: http://elizabethmccravy.com/shop

Visit Kate on her website: https://workwellwithkate.com/

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

088: BONUS - Stop Using Apps Like Venmo to Avoid Fees When Accepting Money in Your Business Oct 16, 2020

Show notes

If you have wondered “How can I accept money in my business, BUT avoid processing fees?” This blog post and podcast are for you! I’m diving into the question of payment processors. Which payment processor should I use? Is there one that won’t give me transaction fees? Can’t I just use Venmo or Stripe instead? This is kinda a soapbox of mine, and if you’ve been listening to the podcast for a while you’ve heard me talk about this in other episodes.

I think it’s such an important topic and one that I WISH someone would have told me when I was a new business owner. You see… I made this mistake, and have some stories to tell from it! And, I want you to learn from my early business owner mistakes!

Here is the question we are tackling today: “Does anyone have a good recommendation to get around not paying fees for receiving money? I know it's the cost of doing business and is more convenient for clients, but I hate the fees! Thanks!”

Wondering my answer? Tune in! And, please share this episode with the fellow business owners in your life who need to hear this advice. So many new business owners are on this struggle bus, and this short episode is here to help you out!

Get all the links and resources mentioned in this episode in the blog post at elizabethmccravy.com/88

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

087: How to Create Your Best Instagram Stories EVER [Greatest Hits Recast!] Oct 13, 2020

Show notes

Instagram Stories can be intimidating — especially when it’s new to you. You might be worried about what people are thinking and wondering if you’re doing it “right”. Showing up well on Instagram Stories is incredibly important in your business — even more now than ever. Instagram is pushing video content (with newer features like Reels and IGTV), and your Instagram Stories are a part of that. In fact, 80% of all daily active Instagram users are watching Stories just as often as they’re checking their feed. This is a great opportunity to connect with your audience.

Whether you use stories right now and want some tips or if you’re brand new to Instagram, this episode will help you get clarity on how to show up for your audience better on Instagram. Today we are talking about things like how many stories you should be posting at once, how to do face to camera stories well, how to keep people engaged and watching, a bunch of random tips, and so much more! Ready to talk about all things Instagram stories?! Then turn up the volume and tune in now!

Links Mentioned in This Episode:

Instagram Story Statistics: https://adespresso.com/blog/instagram-statistics/
Hang out with Elizabeth on Instagram: https://instagram.com/elizabethmccravy/
Get the full (original) blog post for this episode: http://elizabethmccravy.com/40
Head to Elizabeth’s website: http://elizabethmccravy.com/

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

086: The Financial Numbers Every Online Business Owner Needs to Track (But… That You Might Totally Be Missing!) Oct 06, 2020

Show notes

There are so many numbers you’ll pay attention to when looking at your money from your business. Today I want to talk about 2 numbers specifically that not enough people pay attention to! I know I didn’t for way too long, and I want you to learn from my mistake here.

Nope, we’re not talking about revenue and profits. This is something completely different! I hope my sharing openly about what’s working for me helps YOU as well! A fast disclaimer on this episode: I am not a bookkeeper, accountant or financial advisor. I’m a website designer! I’m sharing what is working for me in my online business. The advice I’m sharing here is specific to online service-based businesses, and I realize that not all types of businesses need to watch the same numbers.

What you’ll learn in this episode:

- The 2 numbers you need to pay attention to, but might be ignoring right now

- What scaling my business and paying myself through scaling has looked like over the years

- Why I hate “marketing math” - what it is, problems with it, and how you don’t need big revenue numbers to make a great living

- Thoughts on paying attention to your money, even as a “non-math person”

- Plus, 2 “life updates” in the beginning of this episode. Super fun!

Links mentioned in this episode:

- Get on the waitlist for my upcoming course for designers: https://elizabethmccravy.com/waitlist

- Claire Pell’s Get Paid Podcast (episode #122): https://clairepells.com/122/

- Shop Elizabeth’s EM Shop website templates: https://elizabethmccravy.com/shop/

- Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/

- Visualization podcast episode - scroll back to episode #73 of this show!

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

085: How She Did It: $41,688 in 14 days with Candice Coppola (Launch Strategies, Marketing Tips, and Mindset!) Sep 29, 2020

Show notes

Want to know what makes an offer actually SELL? Today Candice Coppola is breaking down how she increased her launch revenue by 1885.28%, making $41,688 in 14-days. Yep, that growth is almost a 2000% increase while selling the same thing as before. But, to see that shift, Candice made changes to the way she marketed the offer and her mindset around selling.

Candice gets really REAL about what shifts she made to see this growth. I appreciate her extreme openness, and I think you will as well! Whether you’re just dreaming of launching something for the first time or you’re on your tenth launch, Candice’s advice will help you see results.

We also talk about Candice’s journey building up her wedding planning business to a multiple six-figure company, and then selling it in 2019. If you’ve ever wondered HOW you create a business that’s “sell-able”, Candice speaks to that here. After selling her business, she transitioned into coaching and mentoring wedding professionals full-time, and that’s where this offer we’re talking about today comes into play!

Let me tell you a little bit about Candice: She’s the former owner of an event planning company, twice published author, podcast host, and an amazing mentor to business owners worldwide. She’s been a mentor to wedding pros for over 8 years, mostly while she was growing her renowned wedding planning & design company. Since selling her business in 2019, she’s specialized in helping wedding professionals grow their business with purpose. She’s on a mission to help women discover their gifts, build businesses around their talents, and live each day on purpose.

Get the full show notes with all links mentioned at http://elizabethmccravy.com/85

Shop Elizabeth’s website templates: http://elizabethmccravy.com/shop

Connect with Elizabeth on Instagram at https://www.instagram.com/elizabethmccravy/

Connect with Candice on Instagram at https://www.instagram.com/candice.coppola/

Visit Candice’s gorgeous website: https://candicecoppola.com/

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

Our TOPPODCAST Picks

Follow Us

Stay Connected

Breakthrough Brand Podcast – Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates

Related Podcasts

Links

Stay Connected