Business

Breakthrough Brand Podcast – Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates

Welcome to The Breakthrough Brand Podcast — your go-to for relatable, raw, and tactical business training designed to help you hit those big goals! I’m Elizabeth McCravy, a website designer and business educator for female entrepreneurs. I’ve built a multiple six-figure web design business in my 20s, and I’m passionate about sharing what I’ve learned so you can do it too. No secrets, just real talk and proven strategies for building a thriving business.

I’m a Christian business owner, mama to two boys (with baby #3 on the way!), and married to my high school sweetheart. I sell Showit website templates at elizabethmccravy.com and teach fellow designers how to build booked-out businesses through my course, Booked Out Designer. I also teach business owners how to start and scale a podcast in my program, Podcast Success Blueprint.

On this podcast, you’ll find solo episodes packed with actionable, easy-to-follow advice and inspiring expert interviews. We’ll dive into everything from online marketing, branding, podcasting, and business strategy, to faith, motherhood, productivity, and scaling your business. Let’s create a business that not only looks amazing from the outside but feels amazing on the inside too. It’s time to build your breakthrough brand!

Latest Episodes:

114: Behind the Scenes of My Multi-Five Figure Beta Course Launch (that Sold Out in Less Than An Hour!) Apr 20, 2021

Show notes

It’s time for a launch recap! Woot woot! And, the title says it all… I’m recapping my Booked Out Designer course launch that sold out in an hour. I love these types of episodes, and I’ve done a few for template launches, but this is my first course EVER! So it’s fun to talk about launching from a different angle and for a product that is a cart open/cart close model.

I’m sharing the nitty gritty details of this launch including what I did leading up to it, what worked, what didn’t go so well, what I’ll change next time, and what the results have been. I’m so obsessed with this course and my amazing students. And even as I record this a month after the launch, I’m still blown away by how cool this whole experience was!

Other episodes to check out that relate back to this one:

- Episode #110 - Basically the “prequel” to this one. I talk about why I chose to do a beta launch and how to know if that’s the right launch method for you.

- Episode #77 - This is when I first announced that this course was coming! My original “plans” changed a lot, so it’s fun to listen back to that one and see what *actually* happened versus what I planned.

- Episode #36 - This is where I talk about my FIRST ever launch that was a total flop and what I learned from it!

- Episode #64 - A recap of my 2020 template launch that happened during the global pandemic

To get the full show notes and links mentioned head to http://elizabethmccravy.com/114

To get on the waitlist for next time Booked Out Designer opens go to http://elizabethmccravy.com/waitlist

Let’s connect on Instagram at https://www.instagram.com/elizabethmccravy/

Looking for help with discovery calls? Download the free Designer's Guide To Mastering Discovery Calls here: https://elizabethmccravy.com/discovery-call-guide-for-designers

If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

113: How to Write Emails That *Actually* Get Opens, Clicks, and Replies With Emily Conley and Elizabeth McCravy Apr 13, 2021

Show notes

Today I’m chatting with my copywriter, Emily Conley of Emily Writes Well, and we are getting deep into email marketing strategy. If you want to learn how to write better emails… this episode is for you!

We dive into tips about both sales emails and regular content emails. Plus, tons of tips on things like subject lines, email formatting, preview text, storytelling, and so much more! I think you’ll walk away from this one with more confidence to write great emails as a business owner.

Some specifics we cover:

- How to understand (and utilize) the buyer’s journey

- How many emails you should send during a launch

- How to make “goals” for your emails

- How to figure out your email writing style

- How to make emails more FUN

- Tips for writing great subject lines

- How to utilize “preview text”

- Heavily designed emails versus plain text

- Emily’s EM Shop experience

… and so much more!

Get the full shownotes with all linked mentioned at https://elizabethmccravy.com/113/

Connect with Elizabeth on her website at http://elizabethmccravy.com/

Connect with Emily on her website at https://emilywriteswell.com/

Connect with Elizabeth on Instagram at https://www.instagram.com/elizabethmccravy/

Connect with Emily on Instagram at https://www.instagram.com/emilywriteswell/

Get the Brand Voice Guide Emily mentions at https://view.flodesk.com/pages/5e87f244b68c420026b0355d

Welcome back

Chatting with a copywriter who i’ve had the pleasure of working with many times noe - emily conley of emily writes well about email copywriting

Emily is a copywriter and strategist based in Nashville, TN.
She writes website copy that connects, emails that make effortless sales, and sales pages that don't feel overwhelming for heart-centered entrepreneurs.
She also teaches virtual assistants and business owners how to write like pros – and have a blast learning – in her group program and course, The Copy Party Academy.

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

112: Pregnancy Rapid-Fire Q&A: Weirdest Symptoms, Natural Childbirth Prep, Doulas, Finding Out the Gender, and More! Apr 06, 2021

Show notes

Today I’m answering your questions about pregnancy! As I record this, I’m in my 17th week of pregnancy, and you’ll hear it a few weeks later. #workingahead I’ve enjoyed pregnancy so much, and absolutely love talking about it. I hope that sharing my experiences will help you if you’re pregnant or thinking about trying to conceive.

Here are the fun questions I’m answering!

- What has been your best pregnancy purchase?

- Weirdest pregnancy symptom so far?

- Favorite part of being pregnant?

- What do you think the gender is? Are you finding out?

- Did you hire a doula?

- Favorite/best pregnancy books so far?

- Did you read any books or do anything in particular that you think helped you conceive?

- How has working while pregnant been?

- How are you preparing for a natural childbirth?

- Hardest part of pregnancy so far?

- How many children do you and Adam want?

For all the links mentioned, head to the full show notes at http://elizabethmccravy.com/112

Hear our 1st episode about our baby on the way on episode #107 of this podcast!

Quick Links Mentioned:

Get all of my 1st trimester favorites in this blog: http://elizabethmccravy.com/first-trimester

Promptly Journal: https://rstyle.me/+1p_eF2BoQ5W8VerYwWC7IA

Dear Baby Journal: https://rstyle.me/+rQDpJZbhCxyydWaAXxjutQ

Mama Natural Book: https://rstyle.me/+hjXwH50n_0vAMZmV6yJO1Q

Ina May’s Guide to Childbirth Book: https://rstyle.me/+9l-kWlC8gbxTBA5nhUSUBg

Pink Stork Fertility Bundle: https://rstyle.me/+moyiv-4_ETPVJXOaeJsmTg

Ovulation Test Strips from Amazon: https://rstyle.me/+-vj1_y3VOOCKE2f03AiPqQ

Podcast episode on visualization (#73): https://elizabethmccravy.com/visualization-techniques-to-create-success/

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

111: Celebrating 5 Years in Business and Sharing 5 Gems AKA Lessons Mar 30, 2021

Show notes

It's my 5 year business anniversary this week! March 29th, so the day before this airs, was the date I officially launched my business 5 years ago. And boy, am I grateful for this business!

So to celebrate 5 years of business, I want to share with you 5 of the biggest business lessons I learned in these 5 years. There are so many lessons and so much learning obviously, but these are the things that truly stick out to me! And, these are the lessons that I hope you can learn as well because I believe these are the things that have seriously helped me scale and grow my business.

This episode is especially casual — seriously, what I would tell you if you asked me this question over coffee. And, I share some stories and chit chat along the way! I hope you will love this one, and thank you for celebrating my business anniversary by tuning into this special episode!

Get the full show notes for this episode at http://elizabethmccravy.com/111

Let’s connect on Instagram at https://www.instagram.com/elizabethmccravy/

And if you want to hear a past business anniversary episode, tune into episode #60 for my 4 year business anniversary episode: https://elizabethmccravy.com/60 (It’s a super fun episode with some great tips as well! So if you love this one… head on back to #60!)

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

110: Should You Beta Test Your Course? (How I Had a Successful Beta Launch that Sold Out in an HOUR!) Mar 23, 2021

Show notes

Let’s talk about beta testing an offer — what that means, pros and cons, and why I didn’t want to do it, but did… and how it was the best decision I could have made for my business.

If you missed it, I launched my new course for designers, Booked Out Designer, at the end of February. It sold out within an hour and a half. And filled half way within 10 minutes! Like WHAT?! This was a beta launch… and one that was absolutely not on my agenda. I wanted to make the course, then sell it — in that exact order.

If you launch anything in your business ever or are working on creating a new offer right now… you’ll want to tune in here! I think there’s a lot you can learn from my experience!

This episode is super conversational and jam packed with tips for launching and creating new offers, and I’m so excited to share what I’ve been learning with you!

Some takeaways you’ll get from this episode:

- What even is beta launching? How does it work?

- The 3 main reasons I was AGAINST beta launching this offer

- How I reframed that mindset with help from a mentor and friend

- What my original plan was with the course creation process and why it wasn’t working for me (a.k.a. I was very stuck)

- How the beta launch went and how working on the course content has been since

- 5 reasons you should consider a beta launch (from a girl who said she’d never do it)

Episode #77 (not #40 like I say in the audio) of this podcast was my FIRST “course creation” update episode. It’s been a while since I shared any updates… because… I was very stuck. If you want to go back to get a full picture of this journey, definitely head back to episode #77 after this one!

To get the full show notes head to https://elizabethmccravy.com/110

I’d love to connect with you on Instagram at https://www.instagram.com/elizabethmccravy/

If you’re interested in joining Booked Out Designer (launching again THIS YEAR), join the waitlist here: https://elizabethmccravy.com/waitlist

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

109: From Laid Off to 6-Figures Using Instagram Marketing with Tiffany Cheung Mar 16, 2021

Show notes

You guys are in for a treat today! I’m so excited to introduce you to Tiffany Cheung and her inspiring business story. So, Tiffany and I met in the internet world because she’s a template customer of mine. She uses the Nicole template, which she totally customized on her own in just 3 days, which was awesome to see and I absolutely love her website! And, we both were in one of the same online courses together!

Tiffany will be sharing how she went from being laid off during the pandemic in 2020 to creating a 6-figure online business teaching Instagram marketing. Tiffany is a single mama and is a student too finishing up her bachelor’s degree so she made this leap in her business with this stuff on her plate as well. After we talk through her story, we get really nice and practical and talk Instagram marketing strategies, which I think you all will love!

Connect with Tiffany on her website: https://tiffanycheung.co/

Connect with Tiffany on Instagram: https://www.instagram.com/tiffanycheung.co/

Tiffany’s launch post from when she released her new EM Shop website: https://www.instagram.com/p/CDjq8ItDnmM/

Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/

Connnect with Elizabeth on her website: http://elizabethmccravy.com/

Get the full show notes for this episode at http://elizabethmccravy.com/109

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

108: How to Legally Own Your Brand Using Trademarks with Joey Vitale and Elizabeth McCravy Mar 09, 2021

Show notes

Do you understand how trademarks relate to your online business? I totally didn’t, to be honest, and that’s why I wanted to have Joey on the podcast to educate ME and all of YOU! Now, trademarks might not seem like the most “exciting” topic, but it is so important to the health of your business. And, I seriously believe knowledge is power. Even just learning about and exploring this topic can be so beneficial!

Joey is a trademark lawyer for online business owners, so he really GETS this space! He has helped tons of online entrepreneurs and course creators understand just how important trademarking really is and call legal dibs on their brands and signature methods.

In this episode, we explore what trademarks are and how they apply to your business. We talk about things like:

- What even IS a trademark?

- How is a trademark different from copyrights?

- What can we trademark? What can’t we?

- Could our competitors cut in and trademark something we use in our businesses?

- How much does it cost to get something trademarked?

- What are some common mistakes people make with trademarks?

And, we talk about some of the horror stories Joey has seen when people didn’t trademark. This was SHOCKING to me!

Get the full shownotes at https://elizabethmccravy.com/108

Connect with Joey on Instagram at https://www.instagram.com/joeycvitale/

Visit Joey’s website at https://www.joeycvitale.com/ and https://indielaw.com/

Connect with Elizabeth on Instagram at https://www.instagram.com/elizabethmccravy/

Visit Elizabeth’s website at https://elizabethmccravy.com

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

107: Big news… We’re PREGNANT! (How We Found Out, 1st Trimester Recap, Birth Plans & More) Mar 02, 2021

Show notes

As the title says, WE’RE HAVING A BABY! We are over the moon with excitement, and I have Adam with me on the podcast today to share the news and recap everything up until now! We recorded this at 13 weeks of pregnancy, and you all are hearing this right before I hit 15 weeks.

Some highlights from the episode:

- Hear the story of how I found out and our first reactions

- Our trying to conceive story

- The process of telling family and friends

- Funny dreams/predictions from friends BEFORE we were even pregnant

- The pregnant symptoms I’ve had and the ones I’ve skipped

- What the first trimester has been like

- My birth plans - how we decided where we wanted to give birth and what we’ll be doing

- What my business has looked like being pregnant (and keeping it a secret!)

- My maternity leave plans and how we’re preparing for that now

- What fears we have about becoming parents

… and so much more!

I hope you all enjoy this heart-to-heart episode about the pregnancy journey so far! If you want MORE pregnancy content, be sure to let me know.

If we aren’t connected on Instagram, now is the time! I’ll be sharing more behind-the-scenes pregnancy stuff, fun videos of how we told friends and family, and so much more. Find me at https://www.instagram.com/elizabethmccravy/

See our pregnancy announcement: https://www.instagram.com/p/CLpS427jjqG/

Fun montage of telling family: https://www.instagram.com/tv/CLr_MdgDnI6/

Fun montage of telling friends: https://www.instagram.com/tv/CLxXIj4jZpy/

To get the full show notes, tons of fun pictures and links mentioned head to http://elizabethmccravy.com/107

To see all of my 1st-trimester product recommendations, head to this blog post: http://elizabethmccravy.com/first-trimester

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

106: Designer Q&A: 20 Questions About Building a Successful, Booked Out Design Business - Part Two! Feb 23, 2021

Show notes

Let’s play 20 questions — design business style… again! This is PART TWO of 20 questions for all my designer friends!

In my waitlist survey for my new program Booked Out Designer, there was a spot to “ask me anything”, and the waitlist designers sent some amazing questions in. I have had about 100 people fill out this survey so far, and the questions are definitely influencing what goes into the course, but in addition to that… I want to tackle some of them right now on the podcast.

Some questions we’ll cover…

- What would you tell your younger business owner self that you wish you knew now?

- What were the top 3 things that helped you reach 6 figures?

- Do you create your own copy for your website and instagram?

- How do you stay so motivated?

- Why do you choose Showit over other website platforms?

And so much more… again… there are 10 fabulous questions!

________________________________________________

In this episode, you’ll hear me talk about how my Booked Out Designer beta launch sold out basically immediately! Well, that was a while ago now! An update for you: The beta launch is over, the course is finished being created, and I’ve actually had over 100 students go through the program. If what I’m talking about in this episode is catching your attention as things you want to learn more about, then you’ve GOT to check out Booked Out Designer. (If you love this podcast, I think you’ll super love this course!) Booked out designer will help you build a thriving, money-making design business that keeps you booked out, not burnt out. There are 90+ video lessons covering everything from things like pricing your services and delivering an incredible client experience to marketing yourself confidently on Instagram and eliminating awkward discovery calls. You’ll also have access to group coaching calls with me, and you’ll be part of our incredible facebook community to ask questions in. Want to see what students are saying and get info on how to join? The details are all here: https://elizabethmccravy.com/booked-out-designer I hope to see you inside of our community soon! Have questions? Email hello@elizabethmccravy.com.

Links mentioned in this episode:

Get the full show notes for this episode at http://elizabethmccravy.com/106

Connect on Instagram at https://www.instagram.com/elizabethmccravy/

Join Booked Out Designer: https://elizabet

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

105: Designer Q&A: 20 Questions About Building a Successful, Booked Out Design Business - Part One! Feb 16, 2021

Show notes

Let’s play 20 questions — design business style! In my waitlist survey for my new program Booked Out Designer, there was a spot to “ask me anything”, and the waitlist designers sent some amazing questions in. I have had about 100 people fill out this survey so far, and the questions are definitely influencing what goes into the course, but in addition to that… I want to tackle some of them right now on the podcast.

Designers, you’ll definitely want to listen to this episode! For those of you who aren’t designers (still LOVE you!), you’ll also enjoy this for tons of tips about running a service based business. We’re talking about things like the story of starting my business, tips for going full time, what to focus on early on in your business, what my workflow was like with clients when I first started, and so much more.

____________________________________________________________

An update for ya: Booked Out Designer is actually LIVE now, and you can join today! In this course, I’m pulling back the curtains on the secrets and skills I’ve used to create a six-figure design business working with dream clients and staying in demand as a designer. Whether you’re a designer who is just getting started or someone who’s been designing for a while, if you’re ready to take the business side of things to the next level – this program is for you. We’re talking about finding your niche, pricing your services, marketing your design services, mastering the discovery call, business finances, contracts and so much more. Plus, you’ll get to see my complete client experience including real footage of me working on projects, on calls with my clients, and all kinds of behind-the-scenes access.

Want to see it for yourself first? You can sample 2 full-length lessons from Booked Out Designer absolutely free (no credit card required). Head to https://elizabethmccravy.com/sample to get your sample! Ready to learn more? Check out: https://elizabethmccravy.com/booked-out-designer I hope to see you inside of our community soon! Email hello@elizabethmccravy.com with any questions!

To get the full show notes for this episode head to http://elizabethmccravy.com/105

To connect over on the gram head to

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

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