Business

Breakthrough Brand Podcast – Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates

Welcome to The Breakthrough Brand Podcast — your go-to for relatable, raw, and tactical business training designed to help you hit those big goals! I’m Elizabeth McCravy, a website designer and business educator for female entrepreneurs. I’ve built a multiple six-figure web design business in my 20s, and I’m passionate about sharing what I’ve learned so you can do it too. No secrets, just real talk and proven strategies for building a thriving business.

I’m a Christian business owner, mama to two boys (with baby #3 on the way!), and married to my high school sweetheart. I sell Showit website templates at elizabethmccravy.com and teach fellow designers how to build booked-out businesses through my course, Booked Out Designer. I also teach business owners how to start and scale a podcast in my program, Podcast Success Blueprint.

On this podcast, you’ll find solo episodes packed with actionable, easy-to-follow advice and inspiring expert interviews. We’ll dive into everything from online marketing, branding, podcasting, and business strategy, to faith, motherhood, productivity, and scaling your business. Let’s create a business that not only looks amazing from the outside but feels amazing on the inside too. It’s time to build your breakthrough brand!

Latest Episodes:

104: How to Take Your Design Business from Burnt Out to Booked Out with Dream Clients Feb 09, 2021

Show notes

Ready to stop chasing clients down and make more money in your design business? If you’re on the burnt out hamster wheel, I’ve got help just for you. It IS possible to enjoy client work, make a great living as a designer, and have time for your family and other priorities too. It’s the Booked Out Designer lifestyle, and that’s what I’m teaching you here.

In addition to the tips, you’ll also hear me talk about the course I’ve created for brand and website designers — including spilling the NAME of the course for the first time! Whether you’re a designer or you run another type of service business, you’ll get a lot from this episode. But, I am focused primarily on designers here! Get ready to go from burnt out to booked out with these “must-haves” in your business!

When this episode originally aired Booked Out Designer was BRAND NEW and in the early stages of being built. Now we’ve had 100+ students take part in this incredible 90 lesson course and coaching program. The results these designers are getting are INSANE! Seeing others win and getting to cheer them on has been incredible. If you’re interested in Booked Out Designer, you can actually join right now. (Or, if you want to sample the course… see info on how to do that below!) Whether you’re just starting out or if you’ve been at it for years, this course and coaching program will help you build a thriving, money-making design business that keeps you booked out, not burnt out. Get all the details at https://elizabethmccravy.com/BOD. Have questions? Please email me at hello@elizabethmccravy.com! I’d love to chat with you! Hope to see you inside of the course soon!

Links mentioned in this episode:

- Join Booked Out Designer (yep! It’s live now!) at https://elizabethmccravy.com/BOD

- Get the full show notes for this episode at http://elizabethmccravy.com/104

- Want to buy the awesome financial spreadsheet I talk about in this episode? You can! It's included in Booked Out Designer, but you can also buy it solo for just $39! Profit Sheet helps you actually know the numbers in your business, feel more financially organized, and run your service business with more ease. Get it here: https://elizabethmccravy.com/profit-sheet

- Do you need additional discovery call tips? Get the Designer’s FREE Guide to Mastering Discovery Calls here: https://elizabethmccravy.com/discovery-call-guide-for-designers

- Want to check out 2 full length lessons from Booked Out Designer for FREE? No strings attached, you can check out BOD at https://elizabethmccravy.com/sample

- Connect with me on IG:

If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

103: 7 Lessons I Learned From Reaching 10,000 Followers on Instagram Feb 02, 2021

Show notes

YAY FOR 10K! First of all, I’m so grateful to have hit this “milestone”, but even more than that, I’m just for all of you who I’ve been able to connect with because of Instagram. About 2 months ago, I hit 10,000 followers on Instagram. In this episode, I’m sharing some raw and honest thoughts, lessons, and strategies I learned getting to 10k on Instagram. We’re talking growth mindset, marketing strategies, creating viral moments, the coveted “swipe up” feature, and so much more!

Thank YOU for being here as a podcast listener (and many of you as InstaFriends as well)! I appreciate you. I’m grateful for you, and thank you for following along on this journey with me!

If we’re not connected on IG, then we *definitely* need to be after this episode! Find me here: https://www.instagram.com/elizabethmccravy/

Let’s connect on my website where you can find my website templates and tons of others resources to help you grow your business: http://elizabethmccravy.com/

And, to get the full shownotes and links mentioned in this episode head to http://elizabethmccravy.com/103

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

102: Ask My Bookkeeper Anything! Let’s Talk $$ with Madison Brown Jan 26, 2021

Show notes

Today you are in for a TREAT. My bookkeeper is here to answer all of your business bookkeeping questions. And yep, your actual questions! I asked you guys on Instagram what bookkeeping questions you wanted us to tackle and those are the exact questions we are answering here.

We chat about questions like…

- How to find a bookkeeper who is right for your business?

- How is bookkeeping different from accounting?

- When is it time to hire a bookkeeper versus DIYing your bookkeeping?

- How is legitimate bookkeeping different from keeping a really detailed spreadsheet?

- What reports in QuickBooks are the most important to pay attention to?

- What's the best way to organize receipts and invoices?

- How do I get started with bookkeeping if I’ve done none up until this point in my business?

As you can see, so much great content, and that’s just a small portion of what our conversation is about. And fun thing, as I’m recording this intro, I actually got to hang out with Madison in real life a few weekends ago! She lives in Houston, but was in Nashville for the weekend. We got to go out to dinner together and seriously hung out for like 4 hours straight and it was so fun! You guys are going to love her as much as I do!

To get the full show notes and all links mentioned in this episode head to http://elizabethmccravy.com/102

To connect with Elizabeth on Instagram head to https://www.instagram.com/elizabethmccravy/

To connect with Madison on Instagram head to https://www.instagram.com/madisondearly/

Visit Madison’s website at https://madisondearly.com/

And connect with Elizabeth on her website at http://elizabethmccravy.com/

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

101: 9 Small but Mighty Ways to Refresh Your Website for the New Year Jan 19, 2021

Show notes

A new year means it’s a great time to make some small tweaks to your existing website! In this episode, I’m sharing a few things to do to your website for the new year to keep things fresh both from an SEO perspective and to attract your dream clients and customers.

I’ve divided this into 2 parts — first, you’ll hear me share changes that are EASY and fast to make! (I’m talking anywhere from 1 minute to 10 minutes.) Then, I’ll share a few more edits that will take more time, but will make a huge impact on your business!

And, if you’ve discovered this episode later on in the year, still listen in! Every one of these except for one can be applied as a “spring cleaning” to your website at ANY time of year. So, if your website has gotten a bit stagnant, this is a great one for you!

And, if you’re listening in and feeling like you don’t even want to make these edits because you just need a do-over with your website, no worries. I’d recommend checking out my website template shop! I have a collection of easy to use, strategic and fun templates that will help you start on the right foot for 2021. Shop them at https://elizabethmccravy.com/shop

Get the full show notes and links mentioned at https://elizabethmccravy.com/101

Connect with Elizabeth on Instagram at https://instagram.com/elizabethmccravy

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

100: Flipping the Mic! My Friend, Jena Viviano, Interviews ME About Life, Business, Faith, Mindset, and More! Jan 12, 2021

Show notes

Well, we did it! 100 episodes! I would say I can’t believe that I have recorded this many episodes, but I absolutely CAN because I love this podcast. And this entire journey has been a blast! For this special episode, I asked my dear friend Jena Viviano to interview ME. Yep, we’re flipping the mic!

Jena is one of my dearest friends. She knows me super well both personally and professionally. She was a past client of mine and has even used THREE of my website templates! She also was the first ever guest on the podcast (episode #42), so it feels especially fitting to have her on for this special episode.

Jena digs deep into some amazing topics, and I share really openly and honestly about big dreams of mine, struggles in my life and my business, and so much more.

We get into questions about…

- What I was like in high school

- What I think the hardest thing about running a business is

- My favorite and least favorite parts of my business

- What I see the next 5 years looking like

- Money mindset struggles

- My big audacious “Before I’m 30” goal!

- How I incorporate my faith into my business

…. And so much more!

I hope you guys enjoy this “flipping of the mic” and getting an insider peek into my life and business! And thank you for being here… whether this is your first episode or if you’ve listened to ALL 99 before this one. (Which I know so many of you HAVE!) Thank you for being here, and cheers to 100 MORE episodes to come!

P.S. If you're listening to this LIVE, come over to Insta and join my 100th episode giveaway! I'm giving away a $400 gift card to my template shop. Entering is easy — just leave a review for the podcast right here where you're listening and follow me on Instagram. You can get the deets here: https://www.instagram.com/p/CJ6r464jE3a/

To get the full show notes, visit https://elizabethmccravy.com/100

Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/

Connect with Jena on Instagram: http://instagram.com/jena_viviano

Connect with Jena on LinkedIn: https://www.linkedin.com/in/jenaviviano

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

099: How to Successfully Lead a Small, Virtual Team with Tianna Tye Jan 05, 2021

Show notes

Ready to be a better leader in your business? Whether it’s just you right now, or you and a very small team… this episode has so many takeaways for you! I’m chatting with Tianna Tye — an Industrial-Organizational Psychologist and Team Dynamics Consultant. As an online business owner herself who has lots of experience leading small, remote teams… she gets it. And the conversation we have here is full of insights! And, for those of you who often ask me to share what my team looks like, I talk about that stuff here! (Including lots of team meeting tips and pieces of my own experience hiring a team!) And, Tianna shares so much beautiful, practical advice as well. You are in for a treat, friends!

Tune in to learn:

- How to lead when your team is just YOU

- How to figure out what to delegate and automate in your business

- Team building activities for your remote team

- How to combat leadership imposter syndrome

- How to figure out (and live out) core values in your business

- Mastering the virtual team meeting agenda

- How to build a solid team culture

… and so much more!

I hope this episode ENCOURAGES you as you build your business, regardless of where you are the team and leadership process.

To get the full show notes and all the links mentioned today head to https://elizabethmccravy.com/99

Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy

Connect with Tianna on Instagram: https://www.instagram.com/tiannatye

Visit Elizabeth’s Website: http://elizabethmccravy.com

Visit Tianna’s Website: https://tiannatye.com

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

098: A Bulletproof Strategy for Achieving Your Goals with the Power of Habits Dec 29, 2020

Show notes

A Bulletproof Strategy for Achieving Your Goals with the Power of Habits

Today I’m sharing ONE simple strategy I’ve been using for months to create new habits in my life… In a little by little sort of way. It’s simple, yet powerful. I believe this episode will be the motivation you need as we move into a new year to really GO AFTER those crazy goals and create change for yourself. I want you to not just get all excited with a goal on December 31st then quit, but actually carry it out throughout the WHOLE YEAR. Habits is the way to do it.

So volume up for a short and sweet episode to motivate and inspire action in your life using the power of habits. And if you’re catching this episode at some random time in the future (aka not when it aired at the end of 2020)... still tune in. This strategy is timeless, and you can get started at absolutely any time!

If this episode impacts you, please share it with a friend who needs it too. Let’s get the word out! And, I’d love to hear from you. What’s your takeaways from this episode? Come tell me over on Instagram: https://www.instagram.com/elizabethmccravy/

As we move into the new year, I need your help. I want the content I share and the products I create to be as relevant for you as possible. Mind taking a survey to tell me what you want more of in 2021? http://elizabethmccravy.com/survey

It’ll take about 5 to 10 minutes, and you will be entered to win a $50 Amazon gift card!

Get the full show notes for this episode at http://elizabethmccravy.com/98

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

097: How to Plan Your Entire Week on a Digital Calendar [Greatest Hits Recast!] Dec 15, 2020

Show notes

An entire week on a calendar? Yep, you read that title right! I schedule out everything I’m doing in a week, both personal and business, on my calendar, hour by hour for every weekday. And, I’m going to teach you how to do it too.

Today is a recast episode that you may or may not have listened to when it aired on New Year’s Eve of 2019! This episode is the most downloaded episode in all 96 before this one on the podcast! I have heard from people time and time again that this episode completely changed the way they run, not only their business but their LIFE. So, yep… people like it.

And, whether or not you’ve already heard this one… I want to encourage you to tune in. I think this could be the motivation you need to take control of your calendar (and your life) as we head into 2021.

So, if you’re ready to stop wasting so much time and start actually accomplishing your big goals, let’s dive in! This episode has the power to really change things for you, PLUS give you the encouragement you need to really go after your goals.

What You’ll Learn:

How your scheduling looks today versus how it could look
How I get so much done in so little time working
The exact process for scheduling your week in your calendar
An example from my day where I read you my calendar
How to leave margin for yourself when planning
How to overcome your excuses ahead of time to get what you really want

Links Mentioned in This Episode:

Get the full show notes: http://elizabethmccravy.com/46
Visit Elizabeth’s website: http://elizabethmccravy.com/
Connect with Elizabeth on Instagram: http://instagram.com/elizabethmccravy
Watch The Life Coach School Masterclass on this topic: https://thelifecoachschool.com/throw-away-your-to-do-list/

Have you left a review yet? Leave a rating and/or review here: https://elizabethmccravy.com/itunes Thank you for supporting the show!

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

096: 5 Online Business & Marketing Predictions for 2021 Dec 08, 2020

Show notes

What will 2021 bring for the online business space? Today I’m sharing 5 predictions I have for the new year as it relates to your online business. I’ll also be sharing questions to ask yourself about each of these predictions to help you level up your business, and I’m sharing plenty of tips along the way!

As a quick note: all of these opinions are just my own, and are (as the title says) predictions! ;) I have NO idea what the new year will hold exactly, but these are my major guesses. And, I’ll probably think of plenty others after this episode is recorded, so I’ll be sure to share those over at @elizabethmccravy on Instagram!

So volume up for this fun episode predicting all the business happenings for the new year!

Links Mentioned in This Episode:

My Dubsado Webinar is episode #80 of this podcast. Just scroll back to tune in!
The Financial Numbers to Watch episode is #86 of this podcast, scroll on back to tune in!

Visit my website: http://elizabethmccravy.com/

Connect with me on Instagram: https://www.instagram.com/elizabethmccravy/

Love hearing these predictions? Think you have a friend who would love them too? Share this episode with a fellow biz owner to get them ready for 2021! And, I always love hearing your feedback. Leave a podcast review and tell me what you think!

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

095: All Things Contracts and How to Be Really Legit with Kailey Jacomet Dec 01, 2020

Show notes

You asked — I answered. On today’s podcast, I am asking the expert about all things CONTRACTS. The “legal side” of our business can feel totally scary. (Been there!) My hope is that this episode will ease some of those fears allowing you to get clarity on your biggest questions about using contracts.

I’m chatting with Kailey Jacomet from Contractista! Kailey is a lawyer for small businesses, a wife, and a momma with baby #2 on the way! And in her shop, she sells contract templates, so she was the perfect person to quiz about all things contracts!

Here are some of the questions you’ll hear me ask Kailey:

- When is the right time to start using contracts in your business?

- How does a contract fit into the overall client experience?

- Do we need an attorney-drafted contract? Can we just write your own? How does it work?

- What are some “must-have” clauses to include in your contracts?

- Copying in the online space — how do we legally protect ourselves here?

- How do we “copyright” our websites?

And SO much more!

Tune in now for some MAJOR clarity about your own contracts and the legal side of your business!

Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/

Connect with Kailey on Instagram: https://www.instagram.com/kaileyjacomet/

Shop Contracts via Kailey’s Shop: http://elizabethmccravy.com/contractista

Visit Elizabeth’s website: http://elizabethmccravy.com/

Get all the links mentioned in this episode at http://elizabethmccravy.com/95

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

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