Business

Breakthrough Brand Podcast – Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates

Welcome to The Breakthrough Brand Podcast — your go-to for relatable, raw, and tactical business training designed to help you hit those big goals! I’m Elizabeth McCravy, a website designer and business educator for female entrepreneurs. I’ve built a multiple six-figure web design business in my 20s, and I’m passionate about sharing what I’ve learned so you can do it too. No secrets, just real talk and proven strategies for building a thriving business.

I’m a Christian business owner, mama to two boys (with baby #3 on the way!), and married to my high school sweetheart. I sell Showit website templates at elizabethmccravy.com and teach fellow designers how to build booked-out businesses through my course, Booked Out Designer. I also teach business owners how to start and scale a podcast in my program, Podcast Success Blueprint.

On this podcast, you’ll find solo episodes packed with actionable, easy-to-follow advice and inspiring expert interviews. We’ll dive into everything from online marketing, branding, podcasting, and business strategy, to faith, motherhood, productivity, and scaling your business. Let’s create a business that not only looks amazing from the outside but feels amazing on the inside too. It’s time to build your breakthrough brand!

Latest Episodes:

074: How to Write Personality-Packed Copy That Entertains AND Sells With Brittany McBean Jul 14, 2020

Show notes

Today we’re talking about copywriting, but not just any ole copy — copy that is personality-packed, entertaining, and ultimately makes the sale. I’m chatting with my friend and copywriting expert, Brittany McBean about 8 specific tactics you can use to improve your copywriting. These tips apply to your whole website, your sales pages, and even your email marketing. You guys know I LOVE copywriting, I love helping you create more sales through your words, your designs, and everything in between, and this episode has so many tactical ways to do EXACTLY THAT.

What You’ll Learn:

- How to include sensory details in your copywriting

- The best way to talk about yourself in your copywriting

- How to use market research to get a jumpstart on your copy

- How to use the 5 emotions to invoke deep feelings in the reader

- What reading level you should be writing at and how to double-check yourself

- How to create your very own “copy vault”

… and so much more!

Our lovely guest today, Brittany McBean, is a conversion copywriter and marketing strategist who helps online educators and creatives stand out with crystal clear messaging and a laser-focused strategy—writing the words that get you seen by the right people so you can make a maximum impact and income.

To get the full show notes and links mentioned for this episode, head to https://elizabethmccravy.com/74

Connect with Elizabeth on Instagram at https://www.instagram.com/elizabethmccravy/

Connect with Brittany on Instagram at https://www.instagram.com/brittanylmcbean/

This month, we’re doing a weekly business book giveaway! To enter just leave a review on Apple Podcasts. (Seriously that’s it.) And, if you’re already reviewed, share about the podcast to your Instagram stories! We are randomly selecting one winner each week of July! Leave a rating and review to enter!

If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/

Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more.

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

073: Visualization Techniques and Mindset Tactics to Create a Success in Your Business Jul 07, 2020

Show notes

My goal for this episode is that it will inspire you to believe in yourself, see what’s possible for your business, and give you some practical tools to create the business of your dreams. We’re talking about visualization, mindset, goal setting, future self, and so much more!

What You’ll Learn in This Episode:

- 3 reasons why visualization is key to creating your desired business

- 5 ways I use visualization and mindset to create success

- Real-life visualization and mindset examples that you can take and make your own

- My absolute favorite journal prompt

- How to figure out what your crazy dream for your business is

Before I get into the topic, you’ll hear me struggle through talking about how my wonderful dad just recently passed away. I stumble through everything I say on the audio, as you can imagine the grieving process is weird and this is the first episode I’m recording since his passing away. I just wanted to note that this won’t be the last time I talk about this, but I wanted this to be the first thing I recorded since stepping back into the office because this topic is something my dad suggested I do an episode about. When I was interviewed on James Wedmore’s Podcast (episode #368), I talk about visualization and how it’s played a role in my business. My dad listened to that interview not once, but twice, and encouraged me to do a full episode on that piece of the conversation. I am missing my dad SO much as I type this, but I also feel a peace knowing that he is with the Lord in heaven. I appreciate your prayers and loving messages during this time. I’ve read every single one. Please keep praying for us during this strange time, and even though I felt a bit “off” as I recorded this, I hope you get something beautiful from the content in this episode!

Links Mentioned:

- Get the full show notes and all links mentioned: https://elizabethmccravy.com/73

- Get the journal prompts download: http://elizabethmccravy.com/23download

- Listen to my interview on James Wedmore’s podcast: http://mindyourbusinesspodcast.com/podcast/368

- Connect with me on Instagram: https://www.instagram.com/elizabethmccravy/

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

072: How to Sell Certainty to Your Potential Customers (and Speed up the Sales Process!) Jun 30, 2020

Show notes

Do your potential clients know what life looks like AFTER they say yes to working with you? In your business, you might have a plan to combat buyer’s remorse or ensure a great client experience, but, are you doing anything to combat the reluctance someone might have to purchase? This episode was inspired by a conversation I had with my husband Adam that got my brain spinning with ways that you guys can increase certainty and speed up the sales process with your clients and customers.

In this episode, we’re talking about 5 ways to increase certainty in your customer’s minds around your offer. If you often have customers who are interested in your service or product, but they just can’t bring themselves to finally buy, they might need MORE proof of what’s on the other side. I believe that the tactics I’m sharing here will help speed up the customer journey, and, ultimately lead you to way more YESES!

These tactics could LITERALLY change your business for the better, and these are some of my favorite tips I’ve shared on this podcast yet. Get out your notebook, you’ll want to take notes for this one!

Links Mentioned In This Episode:

Get the full show notes for this episode: http://elizabethmccravy.com/72
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/
Shop website templates: https://elizabethmccravy.com/shop
Tune into episodes 19, 20, and 22 for tips on testimonials (all episodes are numbered in your podcast app)

Have you left a review yet? Reviews help more entrepreneurs like yourself discover the podcast. (And, it’s how you show your LOVE for the show!) I read every single review and so appreciate hearing from you! Leave a rating and/or review here: https://elizabethmccravy.com/itunes (Scroll to the bottom where you’ll see other reviewers, click “Write a Review”, write your reviewing and rating, then hit send!)

Thank you for supporting the show!

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

071: How to Stay “Top of Mind” to a Potential Client (& Ultimately Book MORE Clients) Jun 23, 2020

Show notes

When someone fills out your contact form, you’re liking not the only person in your industry that they contacted. We often contact 5, 10, maybe even 15 people about the service needed. So, how do you stand out among the crowd once someone has said “I’m interested!” to you and a ton of other people?

I’m sharing ONE easy way to stay top of mind with a potential client in this episode. This easy touch point can take you from getting constantly ghosted by potential clients to QUICKLY turning them into REAL clients.

Get the full show notes for this episode and links mentioned here: http://elizabethmccravy.com/70

Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/

Visit the main website: http://elizabethmccravy.com/

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

070: A Behind-the-Scenes Peek Into My Podcasting Process Jun 16, 2020

Show notes

Today we’ve got a podcast about podcasting. How meta! Maybe you listen to this show, and sometimes think “Hey! I’d like to start a podcast too!”. Or, maybe you have your own podcast, YouTube channel, or another type of content yourself. If you’ve ever been curious about what it’s like behind the scenes of one of my episodes, then this episode is for you. I’m giving you an inside look into the recording process from the starting ideas to the saved and exported file.

Even if you have no desire to start a podcast, I want to encourage you to tune into this episode because much of what I’m sharing applies to ALL forms of content creation from podcasts to blog posts and in between.

PLUS! A NEW TEMPLATE JUST DROPPED!

Yesterday I released 2 new website templates to my shop! And, guess what? One of them is made for podcasters! I’ve found having webpages and a blog dedicated to this show extremely valuable. You asked, I listened, and now you can have a podcast website like mine! In the new Podcast Kit template, you’ll find a podcast landing page, media kit, guest information, and more! This is a website that you can use solo or add to your already existing Showit website. There are a couple of variations so that you can get exactly what you need.

Plus, the new Jena Template matches this podcast template, so you can actually purchase both together and get a giant 17-page template with all the podcasting pages and all the normal website pages I typically offer in a template. It’s the BIGGEST template I’ve offered yet.

Shop the Podcast Kit Template: https://elizabethmccravy.com/podcast-kits

Shop the Jena Template: https://elizabethmccravy.com/jena

Shop all templates: https://elizabethmccravy.com/shop

Get Elizabeth’s podcasting gear on Amazon here: https://www.amazon.com/shop/elizabethmccravy?listId=32S26O4659RBF&ref=idea_share_inf

To get all links mentioned in this episode, head over to elizabethmccravy.com/70

To connect with Elizabeth on Instagram visit https://www.instagram.com/elizabethmccravy/

Want to see my podcast landing page? Head to elizabethmccravy.com/podcast!

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

069: How to Turn Your Pinterest Traffic Into Paying Clients Jun 09, 2020

Show notes

Pinterest impressions and repins are great and all, but is it really worth the time and energy if no one is clicking over to your website and taking action? Today Vanessa Kynes is teaching us how to leverage our Pinterest traffic to actually get people to book our services or buy our products once they land on our website. And don’t worry, if getting Pinterest traffic to start with feels like a challenge, we talk plenty about Pinterest strategies to get you started!

It’s typically easy to understand why we should use something like Instagram or Facebook in our businesses, but many businesses are still ignoring Pinterest. Would you believe me if I told you that in the last 30 days, Pinterest accounted for 72% of all my “social” traffic to my website? Yep, I got more traffic from Pinterest than I do from Facebook or Instagram. And, people who come to my website from Pinterest are buying, are filling out the contact form, and are booking me. It’s time you made Pinterest work for you, too! Vanessa is going to get you started on the how.

Here are some questions you’ll get answered from this interview:

How can I turn my Pinterest traffic into paying clients?
What keywords are right for my industry? How do I discover my keywords?
Should I use hashtags on Pinterest?
What makes for a powerful pin image?
How do you the pin description and title differ from the image?
How do I optimize my Pinterest bio and profile?
How are Pinterest and Google Search connected and mutually beneficial?
What Pinterest analytics should I pay attention to?

… and so much more!

Get a $15 credit towards your Tailwind subscription: https://elizabethmccravy.com/tailwind

To get all of the links mentioned in this episode head to this blog post: https://elizabethmccravy.com/69

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

068: Your Website’s Navigation: How to Make Your Menu SUPER Effective (Best Practices & Easy Fixes!) May 26, 2020

Show notes

Your website’s navigation allows users to browse between pages on your website. But, what happens when your navigation is confusing or overwhelming? Uhhhh… people LEAVE and they don’t get to see your amazing offers.

I want you to have effective navigation on your website, and I’m teaching you how to in this episode. I’m sharing do’s and don’ts, best practices, and the psychology behind the user experience stuff that makes this so important.

If this sounds boring to you, I get it. But, it’s important! Seriously… this stuff could make or break your website’s user experience. You don’t need to hire a designer to spruce things up. I’m showing you how to have an effective menu all on your own.

Links mentioned in this episode:

Shop website templates and see examples of this in action: http://elizabethmccravy.com/shop
Visit Elizabeth’s website: http://elizabethmccravy.com/
Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/

To get the full show notes visit http://elizabethmccravy.com/68

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

067: Launching Your Website in 5 Days, A Sales Page That Converts, and Website Confidence May 19, 2020

Show notes

In this case study episode, I’m chatting with Kaylan Thompson. You’ve heard Kaylan in a past episode already (episode #51) where she teaches us how to hire your first team member. Now, she’s back and we’re talking about what it’s like to be an EM Shop customer! Kaylan uses the Nicole template from my shop for her gorgeous website. She’s had a lot of success in her business, and we’re talking here about how her website has played a role in that.

Highlights from this episode:

How Kaylan got her website template live in under 5 days (with no prior Showit experience!)
Kaylan’s tips for customizing your template quickly and with ease
How to make your own brand from your website template (yep, without hiring a designer!)
Kaylan’s advice for using your website template as a guide for writing your website copy
Using tools like Canva to create graphics to match your brand
How Kaylan’s sales page “did the work” of making the sale and allowed her to not have to sell on sales calls
How Kaylan’s new website helped her stop stressing out about booking clients

Shop website templates at https://elizabethmccravy.com/shop

See Kaylan’s website template in action at https://joytolead.com

See even more website templates in action at https://elizabethmccravy.com/showcase

See the full show notes for this episode here: https://elizabethmccravy.com/67

Wondering how Showit compares to Squarespace, Wix, or WordPress? Check out episode 31, 32, and 33 of this podcast!

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

066: The Most-Engaging Images and Content to Share on Instagram in 2020 May 12, 2020

Show notes

Want to create shareable content? Content that compels people to comment, save, and engage? What works on Instagram is forever changing! So, what’s working now in 2020? That’s what we’re discussing in today’s episode.

If we think back to the early days of Instagram, we were all sharing super filtered iPhone photos with no captions. (Hello Valencia filter!) Stories, IGTV, and advertisements weren’t a thing, and the whole interface looked different. Instagram is an ever-evolving app, and as we all know what worked when it started in 2012 doesn’t work now. And, I’d even say things that created engagement in 2018 and 2019, won’t anymore.

In this short episode, you’ll learn 4 types of images that will stop the scroll and create engagement with your audience! If you’re stuck on what to share, consider this your guide!

Get the show notes for this episode at http://elizabethmccravy.com/66

Engage with Elizabeth on Instagram at https://www.instagram.com/elizabethmccravy/

Want more Instagram-related podcast episodes? Be sure to listen to these past episodes next!

Episode 40: How to Create Your Best Instagram Stories EVER
Episode 14: How to Use Instagram to Grow Your Business When You Have Fewer Than 1,000 Followers
Episode 43: How to Get Your Audience to Actually Engage with You on Instagram

(Just scroll back in your podcast feed to find them and tune in!)

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

065: The 5 Beliefs That Are Keeping Your Business Stuck May 05, 2020

Show notes

What if I told you that your thoughts and beliefs are actually what’s holding you back in many areas of your business? See, what you think determines how you feel and then how you show up in your business every day.

Today I’m chatting with Becky Hoschek. She’s a life coach for ambitious women doing all the things: marriage, motherhood, business and more. And, she’s helping us identify where our beliefs are keeping our businesses stuck. When we can identify these beliefs and consciously choose new thoughts, we can create the business we’re dreaming about.

Tune in to hear what these 5 beliefs are AND alternative thoughts you can try on instead!

We mention a lot of links in this episode, and we’ve put all of them on the blog here: https://elizabethmccravy.com/65

Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop

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