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    Business

    Boutique Chat

    Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.

    Advertise

    Copyright: © The Boutique Hub, Inc 2018

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    #311: Self Love: The Secret to Success Apr 27, 2021
    Show notes

    Are you hustling for your worth? Are you a high-achieving woman that feels like you are on the hamster wheel, you always are on to the next goal, and you struggle to put yourself before your business & loved ones? In today's episode Chrystal goes over how you can feel personal fulfillment, how to deal with negative coping mechanisms, and how to find peace in your journey. We aren't lying when we say this episode is life-changing!

    Episode Rundown:

    • 00:07:48 What is a Self Love Coach
    • 00:08:57 It's More than Mindset
    • 00:13:39 Celebrate Your Wins
    • 00:17:06 How to Connect to Your Body
    • 00:24:26 How Do You Cope?
    • 00:32:34 The Secret to Getting the Life You Want
    • 00:38:23 How Can We Improve

    Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

    Learn More About the 2021 Boutique Summit Here:

    https://theboutiquehub.com/the-boutique-summit-2021/


    #310: Ecommerce Marketing Strategies for Small Businesses Apr 20, 2021
    Show notes

    What are quick and easy tips that can get you on the road to eCommerce success? In today's episode, Jessica gives us all the details on how to make it happen. She covers topics like email marketing, website design, SEO, and Google Analytics. Bring along a notebook because you are going to want to jot down these motivating and easily digestible tips!

    Episode Rundown:

    00:06:21 3 Ways to Make More Money in Your Business 00:10:27 Email Marketing 00:16:29 Video Marketing 00:22:11 Website Design 00:29:29 Google Analytics 00:34:51 SEO 00:39:03 Traits the Most Successful Retailers Have

    Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/


    #309: How to Build a Successful Team Apr 13, 2021
    Show notes

    Many entrepreneurs are scaling their business and find themselves scrambling to hire an employee. Or there wasn't time to create the proper procedures and protocol when hiring and onboarding their employees. Today Sara covers how to hire, how to onboard, and what to do when you lose an employee. But that's not all, tune in to hear more dynamite tips from Sara!

    Episode Rundown: 00:05:56 What Are You Passionate About, What's Holding You Back 00:11:35 Hiring 00:18:34 Onboarding 00:24:07 Team Meetings 00:32:51 How to Handle Losing an Employee

    Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

    Free Download: https://retailbootcamp.mykajabi.com/savvy-boutique-owners-dos-donts


    #308: Should I Sell My Business? Apr 06, 2021
    Show notes

    Have you made plans for the future of your business? When will be the right time to sell your business? Lorinda has years of experience in owning and selling multiple successful businesses, including the legendary Gypsy Soule. Today she gives us all the details on how she made it happen!

    Episode Rundown:

    00:03:52 Business Background 00:06:57 Selling Wholesale 00:09:37 Starting a Second Business 00:13:35 Private Labeling 00:21:06 Getting Knocked-off 00:29:38 The Importance of Relationships 00:31:02 Scaling Your Team 00:38:00 Selling to Big Box Stores and Boutiques 00:41:00 Selling My Businesses 00:46:28 Recreating Yourself

    Resources:

    • Join the Boutique Hub
    • 20 Ways To Drive More Traffic To Your Business Free Download

    #307: How to Maximize the Viral Potential of Your Content Mar 30, 2021
    Show notes

    Have you had a product that is on the verge of going viral? Do you want to know how to keep the buzz going? Well, Angela has experience in having her products go viral, and in this episode, she explains what she does to maximize the buzz she is receiving. She also discusses moving from a brick & motor to an online business, Facebook ads, and how she builds a community around her brand. Tune in to hear Angela's secrets to success!

    Episode Run-Down:

    • 00:06:54 Splitting Ways with a Business Partner
    • 00:08:09 Building a Community
    • 00:10:42 Pivoting in Tough Times
    • 00:13:05 Brick and Motor to Online
    • 0014:23 Going Viral
    • 00:17:37 Facebook Ads
    • 00:22:22 Product Releases
    • 00:28:56 How to Handle Negative Feeback
    • 00:31:59 Email Marketing

    Resources:

    • Click here to learn more about joining The Boutique Hub
    • 20 Ways To Drive More Traffic To Your Business Free Download
    • Key Tips for Creating a Successful Online Boutique
    • Boutique Marketing to Your Audience On a Personal Level

    #306: Simple Strategies for Business Success Mar 23, 2021
    Show notes

    After over 11 years of owning a Boutique, Nicole explains how sometimes going back to the basics can transform your business. She goes over how she pivoted during the pandemic, the importance of building a community, and how she utilizes time blocking. Tune in to get more details on Nicole's journey as a successful boutique owner!

    Episode Run-Down:

    00:04:31 How I Started My Boutique 00:11:52 Back to the Basics 00:13:35 Facebook Live 00:15:44 Building Community 00:23:33 My Weekly Schedule & Time Blocking 00:29:00 Buying Plan & Product Launches 00:31:29 My Advice for Other Business Owners

    Resources:

    Is it time to take your retail business to the next level of profit, impact, and scale? JOIN THE RETAIL BOOTCAMP WAITING LIST

    Click here to learn more about joining The Boutique Hub


    #305: How to Use Data to Grow Your Boutique & Advice on Selling Shoes Mar 16, 2021
    Show notes

    Ashley has been in business for over 13 years and she is known for her expertise in selling shoes. She goes over the reports she uses for inventory decisions, managing purchase orders, and lessons from selling shoes. But that's not all, tune in to hear get more advice from this successful boutique owner!

    Links:

    • https://retailbootcamp.mykajabi.com/retail-bootcamp
    • https://retailbootcamp.mykajabi.com/Instagram%20Masterclass
    • https://theboutiquehub.com/join/boutique/

    Episode Rundown:

    • 00:03:08 How I Started My Boutique
    • 00:12:10 The Reports Used for Inventory Decisions
    • 00:18:25 Product Category Analysis
    • 00:21:58 Lessons From Selling Shoes
    • 00:25:47 Managing Purchase Orders
    • 00:33:36 Tips on Selling Shoes
    • 00:39:42 How to Stay Unique

    #304: Building a Wholesale Brand that Caters to Small Businesses Mar 09, 2021
    Show notes

    Crazy Train Clothing was a major disrupter in the wholesale industry! They came into the market ready to serve those with small businesses. Jentry, CEO of Crazy Train, goes over why she has chosen to do lower minimums and open packs, the controversy of pre-orders, and how a tragic event changed how she runs her business. But that's not all, tune in to get all the details!

    Episode Rundown:

    • 00:01:35 Crazy Train Background
    • 00:06:12 Pre Packs
    • 00:09:23 Minimums
    • 00:11:50 Inventory Management
    • 00:16:00 Pre-orders
    • 00:22:00 Car accident
    • 00:26:10 Team Management
    • 00:29:57 Building Customer Relationships

    Links:

    • https://theboutiquehub.com/join/boutique/
    • https://retailbootcamp.mykajabi.com/Instagram%20Masterclass

    #303: How to Simultaneously Grow Your Boutique & Personal Brand Mar 02, 2021
    Show notes

    Mallory Fitzsimmons, a former influencer turned boutique owner, goes over influencer marketing and the systems and roles your team needs to scale to 7 figures. She also goes over topics such as analyzing Instagram data, how she scaled her team and the secret to keeping your customers coming back. We won't lie, this episode is filled with GOLD! Bring along your notebook and get ready to take some notes!

    Episode Run-Down :

    • 00:4:05 Backstory on Being an Influencer
    • 00:14:00 What Makes Your Audience Tick
    • 00:17:25 Team Roles
    • 00:20:40 Working with Influencers
    • 00:29:15 Email Flows & Building Conversion
    • 00:31:18 What Helped Me Scale
    • 00:36:16 Lightning Round

    Links:

    • https://theboutiquehub.com/join/boutique/
    • https://theboutiquehub.com/how-to-simultaneously-grow-your-boutique-personal-brand/
    • https://retailbootcamp.mykajabi.com/Instagram%20Masterclass

    #302: How to Grow Your Instagram Account Feb 23, 2021
    Show notes

    Today on the Boutique Chat Podcast Shannon Gordon, the Social Media Manager at the Boutique Hub, joins us for How to Grow Your Instagram Account. This episode is filled with Instagram tips that will help boost your business's following and engagement. Shannon goes over topics like content planning, the 5-3-1 method, when you should be posting, and how to stand out from the crowd. Not only does she give some must-know tips for Instagram, but Shannon also goes over the Boutique Hub's newest course, Instagram Ignite Masterclass, launching on March 3rd. This course was designed for the busy retailer who is serious about taking REAL action to increase their brand awareness, grow their follower base and turn those likes into sales. Whether you have 100 followers or 50,000 followers, this episode is for you!

    Resources:

    • https://retailbootcamp.mykajabi.com/Instagram%20Masterclass
    • https://theboutiquehub.com/how-to-grow-your-instagram-account/
    • https://theboutiquehub.com/join/boutique/

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