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    Business

    Boutique Chat

    Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.

    Advertise

    Copyright: © The Boutique Hub, Inc 2018

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    #321: Tips to Boost Sales During Summer Slowdowns Jul 06, 2021
    Show notes

    Are you making the proper plans to prepare for the busy months ahead? Ashley discusses tips to boost sales during summer slowdowns so you aren't stuck with summer apparel in November. She also goes over some exciting updates from the Boutique Hub such as website changes, the Boutique Summit, and the launch of Retail Bootcamp.

    We are giving away a FREE Boutique Summit ticket! Subscribe & leave a review to be entered. Drop your apple username under this post when done:https://www.instagram.com/p/CQ4tre1pR4-/

    Use the promo code BOUTIQUECHAT or follow this link to automatically get the 10% discount on 2021 Boutique Summit Tickets.

    Learn More about Retail Bootcamp here: https://retailbootcamp.mykajabi.com/retail-bootcamp

    Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/


    #320: How to Drive Traffic to Your Online Store Jun 29, 2021
    Show notes

    Erik Huberman is CEO of Hawk Media, the fastest-growing marketing consultancy in the United States. Today he shares his expertise on how to drive traffic to your online store. He will cover topics such as how the new IOS changes will affect your business, what metrics matter most, and how to spot bad ad agencies.

    Episode Rundown:

    • 00:01:47 Erik's Background
    • 00:06:22 ROAS
    • 00:14:55 How IOS changes will affect You
    • 00:27:34 What Metrics Matter the Most

    2021 Boutique Summit Tickets are live! Use the promo code BOUTIQUECHAT or follow this link to automatically get the 10% discount.

    Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/


    #319: SEO Strategy for Boutiques Jun 22, 2021
    Show notes

    Learn how to boost traffic to your boutique organically with this SEO strategy for boutiques. Jeff goes over backlinks, keywords, and how to not get ripped off by ad agencies. Get ready to take some notes because this episode is packed with easy-to-follow SEO tips!

    Today's episode was brought to you by Management One. Follow this link to learn more: https://www.management-one.com/boutique-hub

    Episode Rundown:

    • 00:02:38 Iron Man
    • 00:08:54 SEO Basics
    • 00:17:01 Backlinks
    • 00:21:58 Keywords
    • 00:27:25 Making an SEO Plan
    • 00:39:21 Working with Ad Agencies

    2021 Boutique Summit Tickets are live! Use the promo code BOUTIQUECHAT or follow this link to automatically get the 10% discount.

    Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/


    #318: Working With Your Spouse Jun 15, 2021
    Show notes

    Working with your spouse can bring on challenges but it can also be so rewarding! Today Ashley and Eric Alderson give their insight and advice on being married and working together. This candid conversion covers setting boundaries, intimacy, and how they handle conflict. But that's not all, tune in to hear all the juicy secrets from this power couple!

    Today's episode was brought to you by CommentSold. Follow this link to learn more: commentsold.com/boutiquechat

    Episode Rundown:

    • 00:06:05 Finding Your Roles
    • 00:10:05 Working For Your Wife
    • 00:20:05 Ground Rules
    • 00:25:35 Ashley & Eric's Story
    • 00:34:40 Our First Vision Board

    2021 Boutique Summit Tickets are live! Use the promo code BOUTIQUECHAT or follow this link to automatically get the 10% discount.

    Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/


    #317: Creating a Profitable Boutique in 8 Months Jun 08, 2021
    Show notes

    How do you market your boutique in 2021? Morgan Phillips created a Profitable Boutique in 8 Months. Today she discusses how her business thrived so quickly, marketing on Tiktok, and how to create a community around your brand.

    Today's episode was brought to you by Management One. Follow this link to learn more: https://www.management-one.com/boutique-hub

    Episode Rundown:

    • 0:06:20 Starting my Boutique
    • 00:10:20 Outsourcing is Key
    • 00:16:41 Marketing on Tiktok and Instagram
    • 00:19:35 Planning Content
    • 00:26:07 Creating Community

    Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

    2021 Boutique Summit tickets are live, get them here: https://theboutiquehub.com/the-boutique-summit-2021/


    #316: What Keeps Entrepreneurs From Growing Jun 01, 2021
    Show notes

    Many entrepreneurs can feel like it's impossible to get ahead. They are working too many hours, team problems can arise, and they aren't planning for the future of business. Today Kelly goes over what keeps entrepreneurs from growing and the solutions to the common problems faced while scaling.

    Today's episode was brought to you by CommentSold. Follow this link to learn more: commentsold.com/boutiquechat

    Episode Rundown:

    • 00:07:03 The Trap that Kills Business
    • 00:11:26 Failure Means Growth
    • 00:19:35 Team Culture
    • 00:23:27 Millionaire Mindset
    • 00:26:40 Investments

    Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

    2021 Boutique Summit tickets are live, get them here: https://theboutiquehub.com/the-boutique-summit-2021/


    #315: Balance is Bogus May 27, 2021
    Show notes

    Is it a challenge to set boundaries between work and family life? Today Nicole Walters discusses why balance is bogus and how one can have a more successful and fulfilling career, all while having a family. Nicole was a former top-selling corporate exec who quit her six-figure sales job in front of 10,000 people, took what she knew, and built a million-dollar business in one short year. Tune in to hear Nicole's crucial advice for entrepreneurs!

    Today's episode was brought to you by CommentSold. Follow this link to learn more: commentsold.com/boutiquechat

    Episode Rundown:

    • 00:03:15 Nicole's Story
    • 00:10:41 3 Must-Know Tips for Business Owners
    • 00:26:44 Money Isn't Evil
    • 00:34:50 Balance is Bogoes

    Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/

    2021 Boutique Summit tickets are live, get them here: https://theboutiquehub.com/the-boutique-summit-2021/


    #314: How to Achieve Freedom in Your Business May 18, 2021
    Show notes

    Today Faith discusses the systems and processes she implemented in her 3 storefronts so can she can have the freedom to live in Costa Rica part-time. You'll learn that not only are SOPs important, but also the culture you create in your team. Tune in to hear Faith explain how you can achieve more freedom in your business!

    Today's episode was brought to you by Management One. Follow this link to learn more: https://www.management-one.com/boutique-hub

    Episode Rundown:

    • 00:06:40 Buying for a Non-Apparel Boutique
    • 00:09:10 Profit First
    • 00:13:26 Opening Multiple Locations
    • 00:16:56 Systems, Processes, & Team Culture
    • 00:22:40 Employee Rewards & Pay

    #313: Retail Inventory Management May 11, 2021
    Show notes

    Are you confused about how much you should buy and how often? Do you want to know what the future of retail entails? Today Paul covers all things retail inventory management.

    Join Paul, plus more incredible speakers at this years 2021 Boutique Summit: https://theboutiquehub.com/the-boutique-summit-2021/

    Episode Rundown:

    • 00:05:28 The Future of Retail
    • 00:09:30 How Much Inventory Do You Need
    • 00:23:06 Sell-through & Margins
    • 00:26:43 Markups
    • 00:38:51 What's Trending

    Show Notes: https://theboutiquehub.com/retail-inventory-management/

    Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/


    #312: Lessons from Scaling a Mega Boutique May 04, 2021
    Show notes

    Need advice on starting a boutique? Want to learn how to scale your already growing boutique? This episode is for every boutique owner- no matter what stage you are at! NanaMacs started in a single room in the Shute's home. They have now grown into 40K sq ft warehouse. Tune in to hear their story and their advice for boutique owners!

    Join Jeremy and Suzy, plus even more incredible speakers at this years 2021 Boutique Summit: https://theboutiquehub.com/the-boutique-summit-2021/

    Watch this Interview on Youtube: https://www.youtube.com/watch?v=wIQYf5nhTsM

    Episode Rundown:

    • 00:05:28 Starting NanaMacs
    • 00:30:25 Advice for Boutique Owners
    • 00:37:30 If I Were to Restart, This is What I Would Do
    • 00:47:17 Scaling Your Boutique

    Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/


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