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Botanical Brouhaha Podcast

Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you’re a farmer florist building a flower farm and floral design business at the same time? You’ve landed in the right place!

At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into practical tips and insider information from real working florists, floral educators, flower growers, and floral industry vendors to help you find the tools you need to start, run, and grow your flower business.

We like to mix it up! Do you prefer hearing real-life stories or diving into specific flower business topics? Either way, we’ve got you covered.

Listen to our storytelling episodes featuring floral professionals sharing the details of starting and running their flower businesses. So many stories just waiting for you to dig in and learn from those who are doing what you want to do!

Browse our topic-specific interviews where you can expect everything from conversations on marketing, staffing, and floral software to pain points like finding your mojo or listening to your intuition in business.

Amy McGee, Botanical Brouhaha founder, brings years of relationship building with floral designers, farmer florists, and floral professionals to the table and invites you to pull up a chair for the conversations where you’ll learn and be inspired by the nitty gritty transparency of the questions she asks.

The BB Podcast is co-hosted by Natalie Gill, owner of Native Poppy.

Latest Episodes:

Bonus: Introducing Circle 2022 Feb 07, 2022

Show notes

Today's Guests:

Natalie Gill | Native Poppy Twyla Reimer | Remi + Gold

Jen Donohue | Juniper Lane Floral Design

Kori Gervasio | Colly Flowers

In this episode, we're chatting with Jen and Kori about their experiences as part of CIRCLE 2021 and we're sharing some exciting opportunities for 2022. We're especially excited to introduce you to a new member of the CIRCLE team, as well.

Twyla Reimer, owner of Remi + Gold, recently made two appearances on the Botanical Brouhaha Podcast (Ep. 88 & Ep. 89) sharing parts of her business journey and letting us in on some of the nitty gritty details of managing a team and working on destination weddings. Twyla is joining us to facilitate the new CIRCLE Weddings session starting March 8, 2022.

WHAT IS BLOOM TRUST CO. CIRCLE?

The circle is a place to lay down the day-to-day pressures of running, building, or anticipating a flower business. For 8 weeks, you'll be surrounded by encouraging peers as you relax into the transparency facilitated and modeled by your hosts, Amy McGee (Botanical Brouhaha + Bloom Trust Co.), Natalie Gill (Native Poppy), and Twyla Reimer (Remi + Gold).

Because we want to dive in deep and meet you exactly where you are, we'll have two sessions to choose from this year: CIRCLE Weddings and CIRCLE Retail. Bring your challenges, dreams, and questions. We'll tackle them one-by-one.

Feeling lost and unsure what to even ask? No worries. Listening to your thoughts, understanding where you're coming from, and helping you formulate a plan that's true to who you are is our strength. We can't wait to chat flowers with you!

WHAT'S NEW FOR 2002? CIRCLE WEDDINGS WITH TWYLA REIMER OF REMI + GOLD March 8, 2022 - April 26, 2022 Tuesdays at 2pm-4pm Central CIRCLE RETAIL WITH NATALIE GILL OF NATIVE POPPY May 9, 2022 - June 27, 2022 Mondays at 11am-1pm Central INVESTMENT: $1850

VISIT CIRCLE WEBSITE TO JOIN

Host: Amy McGee (Botanical Brouhaha)

BB+ Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee

Ep. 90: Sylvia Bustamante Gubbins (Madrid Flower School) Jan 31, 2022

Show notes

Today we're catching up with Sylvia Bustamante Gubbins, owner of Madrid Flower School. You may remember our conversation with Sylvia in Episode 42 (2019) when she had just opened MFS. So much has happened since that conversation, we thought it would be fun to sit back down and see how Sylvia has guided the school through growth in the midst of a pandemic and where she's headed in 2022.

JOIN US AS WE TALK ABOUT:

the new English Professional Program at Madrid Flower School
the importance of ambiance and hospitality in an educational space
building an inclusive learning environment
changes that Sylvia has observed in Madrid floral trends since opening MFS
creating a community where all people feel comfortable
attributes of a great instructor
how the pandemic has affected day-to-day operations at MFS

LINKS MENTIONED IN EPISODE 90:

LEARN MORE ABOUT MADRID FLOWER SCHOOL HERE:

Website | Instagram | Facebook | Pinterest

Spring 2022 English Professional Program

Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Grayson McGee

Music & Voiceovers: Landon McGee

Ep. 89: Twyla Reimer Part 2 Jan 23, 2022

Show notes

Today we're continuing our conversation with Twyla Reimer, owner of Remi + Gold in Austin, Texas. We were nowhere near done asking questions when our last conversation with Twyla concluded, so we asked her to come back and tell us more! We hope you find the second half of our visit helpful and encouraging — especially if you're wanting to break into the destination wedding market. Twyla doesn't hold back on sharing the ins and outs of the weddings she's flowered from Paris to Hawaii!

JOIN US AS WE TALK ABOUT:

how the Remi + Gold team is structured and how each team member contributes to the brand
developing brand recognition
sourcing flowers for destination weddings
choosing a workspace when designing a destination event
hiring freelancers for destination weddings
destination event transportation and lodging
memorable Remi + Gold events from 2021
the Remi + Gold minimums method

LINKS MENTIONED IN EPISODE 89:

Gusto
Landmark Beadwork (beaded jewelry by Lauren Palmer / BB Podcast guest Episode 80)

EARN MORE ABOUT REMI + GOLD HERE:

Website | Instagram | Facebook | Pinterest

This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Click here to learn more.

Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Grayson McGee

Music & Voiceovers: Landon McGee

Ep. 88: Twyla Reimer (Remi + Gold) Nov 15, 2021

Show notes

Today we're visiting with Twyla Reimer, owner of Remi + Gold in Austin, Texas. From a slight obsession with TLC wedding shows to working behind the scenes on events along the Las Vegas strip, flowering in California, and opening a business in Texas, you'll want to fasten your seatbelt for Twyla's story. She's not afraid to follow a dream. But, her love of people and the intentionality she shows in the way she cares for those around her are the heart of the story. We hope you enjoy this conversation as much as we enjoyed having it...and watch for Part 2 coming January 2022!

Join us as we talk about:

finding her stride in floral design
moving from freelancer to business owner
the flower order that gave her the confidence to go out on her own
the impact Instagram had on the early success and growth of her business
why she prioritizes her team over everything else
creating company culture
why creating a safe work environment for her team is her 1st priority
how she takes care of her team
the importance of having an ethos in business
how she makes time to support people and causes she believes in
how being a first generation American has impacted her business journey

LINKS MENTIONED IN EPISODE 88:

Jesse Camargo | BB+ Episode 20
South by Southwest
International School of Hospitality
Lauren Palmer & Leah Palmer | The Wild Mother | #sendflowerstogreenwood

LEARN MORE ABOUT REMI + GOLD HERE:

Website | Instagram | Facebook | Pinterest

The Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Click here to learn more.

Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Grayson McGee

Music & Voiceovers: Landon McGee

BB+ (Ep 20) Jesse Camargo on Freelancing Nov 08, 2021

Show notes

TODAY'S GUEST: Jesse Camargo | Flo.ReaL | IG: @jesse.flo.real

TOPIC: Becoming a Floral Freelancer

Join us in this episode as we talk about:

landing his first freelancing job
negotiating freelance work while maintaining a full-time job
the moment he realized he wanted to pursue floral freelancing
the importance of setting boundaries and saying no
the perks of being a freelancer
what it's like to be a freelancer behind-the-scenes
the importance of having a mentor
freelancer specialties
skills required to be a successful freelancer
the key to his success in business & life

FOLLOW JESSE'S ADVENTURES:

TODAY'S EPISODE IS BROUGHT TO YOU BY:

EVERYSTEM

A SPECIAL EVERYSTEM OFFER FOR BB LISTENERS:

Enter referral code: flowerwithpurpose when you create your EveryStem account to receive a free month of service.

Monthly members receive their 2nd month free. Annual members receive 13 months for the price of 10.

Join today with EveryStem's risk free 90-day money back guarantee.

Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee

Ep. 87: Hannah Bonham Blackwell (Southside Blooms) Oct 25, 2021

Show notes

Today we're visiting with Hannah Bonham Blackwell of Southside Blooms in the Englewood community of Chicago, Illinois. Southside Blooms, which is a project of Chicago Eco House (a 501c3 nonprofit with a mission of using sustainability to alleviate poverty), is a farm-to-vase florist providing unique and fashion-forward arrangements, while maintaining an uncompromising dedication to both the environment and the surrounding communities. One hundred percent of their money goes directly towards fulfilling this mission. That means every flower purchased from Southside Blooms creates jobs for at-risk youth, converts vacant lots into safe and productive community assets, and actively contributes to the health and resilience of the environment through regenerative farming practices.

We hope you'll join us for this conversation as we talk with Hannah about:

using sustainable practices in flower farming
unlocking creativity in the youth who work at Southside Blooms
the importance of being based in the area where Southside Blooms employees live
how Southside Blooms acquired land for 4 urban farms in Chicago (plus another in Gary, Indiana)
thoughts on expansion
staffing wins and challenges
finding farming techniques that work for the Southside Blooms business model
the key to offering opportunities that are compatible with the community you serve

LEARN MORE ABOUT SOUTHSIDE BLOOMS HERE:

Website | Instagram | Facebook

TODAY'S EPISODE IS BROUGHT TO YOU BY:

EVERYSTEM

A SPECIAL EVERYSTEM OFFER FOR BB LISTENERS:

Enter referral code: flowerwithpurpose when you create your EveryStem account to receive a free month of service.

Monthly members receive their 2nd month free. Annual members receive 13 months for the price of 10.

Host: Amy McGee (Botanical Brouhaha + Bloom Trust Co.)

BB Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee

BB+ (Ep. 19) Corrine Heck + Parie Donaldson on Details Flower Software Oct 11, 2021

Show notes

TODAY'S GUESTS: Corrine Heck (CEO) + Parie Donaldson (Certified Design Associate) Details Flowers Software

TOPIC: Do More and Earn More with the Help of Details Flowers Software

Details Flowers Software is a platform specifically designed to help florists and designers. The app streamlines proposals, ensures profitability through careful attention to each arrangement, and simplifies the payment process.

Details is an elegant and easy-to-use floral design system – an absolute must-have for your floral business. The world's best designers are growing their bottom line through professional proposals and confident pricing with the all-in-one platform. As an event designer for over 15 years, CEO Corinne Heck planned and produced over 800 events. Through her experience she identified the many challenges that come with running a floral business; challenges like over-buying, under-charging, and coordinating an abundance of floral and supply data. The Details Flowers Software solution helps professional florists and event designers tackle these issues and more.

Join us in this episode as we talk about:

Why and how Corrine developed Details Flowers Software
Using Details for visual presentations with clients
Timesaving features for busy designers
Details documents that assist with keeping freelancers informed and organized
Their commitment to adding features according to clients' needs
Details Flowers tech support
Details Flowers proposal, invoice, and payment capabilities
Using Details templates (ex. the new Holly Chapple templates)
Compatibility between Details and other platforms
The Details Color Picker
Utilizing the Collections feature
Using Details for retail and holiday sales
The beautiful community-over-competition backstory to the friendship Corrine and Parie share

Membership to Details Flowers is $150 a month for 2 users or $1500 a year.

LEARN MORE ABOUT DETAILS FLOWERS:

WEBSITE | INSTAGRAM | FACEBOOK | PINTEREST | YOUTUBE

SPECIAL OFFER: BB Podcast Listeners can use CODE: BB2021 for 20% off a one year subscription. You'll need to create an account, log in, and enter a credit card number, BUT your credit card won't be charged until the end of your 7-day free trial. EXPIRATION DATE: 12/31/2021 Today's episode is brought to you by:

BLOOM TRUST CO.

Looking for floral resources you can trust and a safe place to ask questions? Check out the carefully vetted and curated resources available at Bloom Trust Co.

Host: Amy McGee (Botanical Brouhaha)

BB+ Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee

Ep. 86: Paulina Nieliwocki (Blue Jasmine Floral) Sep 20, 2021

Show notes

Today we're visiting with Paulina Nieliwocki, owner of Blue Jasmine Floral in Berkeley Heights, New Jersey. Paulina was a high school language arts teacher and translator looking for a new adventure that challenged her while still feeding her creative soul. Remembering her love of flowers as a young girl, she made a plan, took a risk, opened Blue Jasmine Floral and never looked back. Her love of flowers and teaching are contagious. Grab a drink and join us as we talk about:

how she managed the quick turnaround between resigning her teaching job and opening a flower shop
her go-to floral design principles
the blooms she considers to be "the most special"
the mechanics behind her recognizable compote arrangements
how she successfully juggled a retail flower shop and an wedding/event business
how she designed her studio space
how she restructured her business during the pandemic
how she trains her staff to design in the Blue Jasmine aesthetic
one thing she'd like to see change for the floral design profession
a niche she's hoping someone will take advantage of by starting a business to help wedding/event florists (hint hint!)

LINKS MENTIONED IN EPISODE 86:

LEARN MORE ABOUT BLUE JASMINE FLORAL HERE:

Website | Instagram | Facebook | Pinterest

Today's episode is brought to you by:

A special EveryStem offer for BB listeners:

Email LuAnn at luann@everystem.com to schedule a one-on-one demo of EveryStem and receive a free month of service when you become a member.

Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee

Ep. 85: Sarah Diligent (Floribunda Rose) Sep 06, 2021

Show notes

Today we're visiting with Sarah Diligent, owner of Floribunda Rose in Hampshire, England. Sarah describes herself as a Flowerist, author, and teacher. She believes deeply in the value of British flowers and her interest in sustainable floristry inspired her to write A Guide to Floral Mechanics with William Mazuch. Grab a seat and join us as we talk about:

the surprising reason she started her own floral business
her unique business-building experience with a private tutor
the advantages she finds in designing with local grown flowers
following her intuition regarding the use of floral foam and how she transitioned away from using it
her experience writing a book from idea conception to printing and selling
her commitment to elevating British Grown Flowers to a luxury product

LINKS MENTIONED IN EPISODE 85:

LEARN MORE ABOUT FLORIBUNDA ROSE HERE:

Website | Instagram | Facebook | Floribunda Rose Flower School

Sarah's Private Facebook Group: Eco Friendly Florists & Flower Growers Collective

This Facebook group is a friendly & supportive place for florists & flower growers who have an interest in using British (or home grown) flowers, 'green' floristry techniques and are interested in generally reducing our collective carbon footprint. A place to shout out for an extra set of hands or to borrow or swap floristry related equipment/paraphernalia.

This is also a place to ask questions, support one another & help one another out. Click Here to join. Today's episode is brought to you by:

BLOOM TRUST CO.

Looking for floral resources you can trust and a safe place to ask questions? Check out the carefully vetted and curated resources available at Bloom Trust Co.

Host: Amy McGee (Botanical Brouhaha)

BB+ Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee

Bonus: Natalie Gill Joins the Circle Aug 31, 2021

Show notes

TODAY'S GUEST: Natalie Gill | Native Poppy TOPIC: Introducing the Bloom Trust Co. CIRCLE

Natalie's mission to work hard and be nice resonates with me, so it's no surprise that she's made several guest appearances on the Botanical Brouhaha Podcast over the years talking about everything from Finding Your Mojo to Pricing & Delivery Charges to Marketing tips.

But today she's on the BB Podcast so we can let you in on a little dream we've been working on together. While this dream is taking shape under the Bloom Trust Co. umbrella, we want to make it perfectly clear that you do NOT have to be a Bloom Trust Co. member to join Natalie and me in what we're talking about today. Every single one of you is invited!

In this episode, we're unveiling Bloom Trust Co. CIRCLE — why we created it and our wildest dreams for how it will serve all who choose to sit with us over the coming months.

What is Bloom Trust Co. CIRCLE?

The circle is a place to lay down the day-to-day pressures of running, building, or anticipating a flower business. For 8 weeks, you'll be surrounded by encouraging peers as you relax into the transparency facilitated and modeled by your hosts, Amy (Botanical Brouhaha + Bloom Trust Co.) and Natalie Gill (Native Poppy). Bring your challenges, dreams, and questions. We'll tackle them one-by-one. Feeling lost and unsure what to even ask? No worries. Listening to your thoughts, understanding where you're coming from, and helping you formulate a plan that's true to who you are is our strength. We can't wait to chat flowers with you!

As part of the CIRCLE, you'll find:

access to the collective knowledge of your hosts and your CIRCLE peers
fluid topic discussions based on your current needs and challenges
unhurried time to listen and be heard
connection with others in the floral profession
a wide range of backgrounds and experiences represented by members
a culture of encouragement: When You Win, We All Win!

Details

Dates: September 27, 2021 - November 19, 2021
CIRCLE will meet 2 hours per week for 8 weeks (exact days to be chosen by the group)
We will keep the CIRCLE small with just 7 members to ensure each CIRCLE member feels supported
One full scholarship will be awarded to the CIRCLE

BTC CIRCLE is right for you if you've ever said:

"I just can't seem to get ahead."
"My mind is all over the place."
"I need answers, but I'm overwhelmed by all the options."
"I want to learn, but I don't have time to take a course, read a book, or attend a conference."
"I'm too busy!!"
"As much as I want to do something for myself, I just can't take on one more thing."
"There's too much going on in floral education these days. I give up!"
"How am I supposed to solve the problem I'm having today while I'm in the thick of it without an extra hour to look for the answer?"
"I'm tired of the break-neck pace. How can I slow down and still impact the world through my flowers?"

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