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    Arts

    Botanical Brouhaha Podcast

    Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you’re a farmer florist building a flower farm and floral design business at the same time? You’ve landed in the right place!

    At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into practical tips and insider information from real working florists, floral educators, flower growers, and floral industry vendors to help you find the tools you need to start, run, and grow your flower business.

    We like to mix it up! Do you prefer hearing real-life stories or diving into specific flower business topics? Either way, we’ve got you covered.

    Listen to our storytelling episodes featuring floral professionals sharing the details of starting and running their flower businesses. So many stories just waiting for you to dig in and learn from those who are doing what you want to do!

    Browse our topic-specific interviews where you can expect everything from conversations on marketing, staffing, and floral software to pain points like finding your mojo or listening to your intuition in business.

    Amy McGee, Botanical Brouhaha founder, brings years of relationship building with floral designers, farmer florists, and floral professionals to the table and invites you to pull up a chair for the conversations where you’ll learn and be inspired by the nitty gritty transparency of the questions she asks.

    The BB Podcast is co-hosted by Natalie Gill, owner of Native Poppy.

    Advertise
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    • Spotify

    Latest Episodes:
    Ep. 106: Amy Dunlap (Stemz) Nov 07, 2022
    Show notes

    Today we're visiting with Amy Dunlap, owner of Stemz, Inc. in Winston-Salem, North Carolina.

    Amy never could seem to avoid the draw of flower shop jobs in high school and college. After studying horticulture in college and getting a Masters degree in Agricultural Education and Communication, she opened a home-based floral design business to service weddings and events and eventually bought a building to house her business.

    Following her intuition, Amy decided to close her shop in 2018. But she didn't sit idle for long before pursuing a new floral endeavor - creating Stemz, a platform to help strengthen the local cut flower supply chain by cultivating connectivity between US farms & floral creatives.

    Join us as we talk with Amy about:

    • Taking the first steps toward bringing a large and complicated vision to life
    • The advantages of having co-founders who represent different facets of the floral profession
    • Understanding the importance of distribution in making local flowers accessible to florists
    • The challenge of building supply consistency when selling local flowers to florists
    • Adding Stemz staff members who can build relationships with designers and learn their needs
    • The importance of loving the problem your business is trying to solve
    • Building a business slowly so you can adapt the model based on the results you're getting
    • Editing your services to avoid distractions that keep you from growing and staying true to your message
    LINKS MENTIONED IN EPISODE 105:
    • Slow Flowers
    • Association of Specialty Cut Flower Growers (ASCFG)
    • Chapel Designers
    • Holly Chapple
    • Bloom Trust Co
    • Grand Floridian Hotel / Walt Disney World
    FOLLOW STEMZ:

    WEBSITE

    INSTAGRAM

    FACEBOOK

    MEET THE STEMZ TEAM:

    Amy Dunlap (Stemz Founder) / Amy Lynne Originals

    Claire Parrish (Stemz CFO) / Heritage Harvest Farms

    India LoFaso (Stemz Business Development)

    Lindsay Potter (Stemz Operations) / Piper + Fig

    TODAY'S EPISODE IS BROUGHT TO YOU BY:

    EveryStem

    EveryStem florist software has the power to change the way you price and order flowers for a profit.

    Here's what floral designers are saying about their EveryStem experience:

    "The rewards have been incredible. 2021 was our most profitable year of our 14 years in business because of EveryStem."

    Ashley Fox, Ashley Fox Designs

    "I love using this software program- I have really reduced my tendency to overbuy and have improved my profit margins by at least 10% since starting it. I tell everyone who asks for a better way to do recipes and pricing that it is worth it!"

    Kira Barker, All in the Details Flowers

    Host: Amy McGee (Bloom Trust Co.)

    BB Podcast Sound Engineer: Grayson McGee

    Music Written & Performed by: Landon McGee


    Ep. 105: Tina Sharpe (Living Fresh) Oct 31, 2022
    Show notes

    Today we're visiting with Tina Sharpe, owner of Living Fresh Home Goods & Flower Shop in St. Jacobs, Ontario.

    Tina has woven together a business model uniquely built on her life experiences - first managing garden centers and greenhouses, then studying floral and interior design, and ultimately finding the love of her life, moving her business to the charming Village of St. Jacobs, and restructuring to a 4-day work week alongside her husband which leaves time for travel and rest. If you find yourself wondering how business challenges, setbacks, and redirections can strengthen your flower business and lead to the life you really want to live, Tina's story will encourage you to keep moving forward while holding on to the things that are important to you.

    Join us as we talk with Tina about:

    • The challenges and evolution of sourcing flowers in her area
    • Learning to find balance by recognizing her personal capacity
    • Moving her business to an area that fits her personal and professional values
    • Changing her tagline to reflect the progression of Living Fresh
    • Changing her processes to meet her personal goals
    • Relieving herself of dread by listening and acting on her gut
    • The importance of finding community with other flower professionals
    LINKS MENTIONED IN EPISODE 105:
    • Chapel Designers
    • Erin Benzakein | Floret
    • The Local Flower Collective
    • Shopify
    FOLLOW LIVING FRESH:

    WEBSITE

    INSTAGRAM

    FACEBOOK

    TODAY'S EPISODE IS BROUGHT TO YOU BY: MADRID FLOWER SCHOOL

    Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English.

    Host: Amy McGee (Botanical Brouhaha + Bloom Trust Co.)

    BB Podcast Sound Engineer: Grayson McGee

    Music Written & Performed by: Landon McGee


    Ep. 104: Brittany Sarhage (Rudy's Flower Truck) Oct 17, 2022
    Show notes

    Today we're visiting with Brittany Sarhage, owner of Rudy's Flower Truck in St. Louis, Missouri. Brittany embodies the courage and tenacity most of us wish we had. She started a flower truck business with no prior experience in the industry and has continued to steadily grow the business while caring for both her customers and her city. Join us as we talk with Brittany about:

    • How she came to own 2 flower trucks with no prior floristry experience
    • Why she wanted to start her business in St. Louis
    • Learning while building a business
    • The advantages and challenges of owning the trucks she chose for her business (and why the advantages outweigh the challenges)
    • The value of finding other mobile business owners to get insights into the mobile business model
    • One thing she'd change if she could do it over
    • What it takes to make a flower truck profitable
    • Where she gained the confidence to own and run a flower business
    LINKS MENTIONED IN EPISODE 104:
    • International Institute
    • US Small Business Administration (SBA)
    • The Wandering Sidecar Bar Company
    • Natalie Gill | Native Poppy
    • Mayesh
    FOLLOW RUDY'S FLOWER TRUCK:

    WEBSITE

    INSTAGRAM

    TODAY'S EPISODE IS BROUGHT TO YOU BY:

    EveryStem

    EveryStem florist software has the power to change the way you price and order flowers for a profit.

    Here's what floral designers are saying about their EveryStem experience:

    "The rewards have been incredible. 2021 was our most profitable year of our 14 years in business because of EveryStem."

    Ashley Fox, Ashley Fox Designs

    "I love using this software program- I have really reduced my tendency to overbuy and have improved my profit margins by at least 10% since starting it. I tell everyone who asks for a better way to do recipes and pricing that it is worth it!"

    Kira Barker, All in the Details Flowers

    Host: Amy McGee (Bloom Trust Co.)

    BB Podcast Sound Engineer: Grayson McGee

    Music Written & Performed by: Landon McGee


    Ep. 103: Felicia Alvarez (Menagerie Farm & Flower) Sep 26, 2022
    Show notes

    Today we're visiting with Felicia Alvarez, owner of Menagerie Farm & Flower in the Sacramento Valley of California. Felicia returned to the prune farm she grew up on to raise her own children there —and decided to add a rose farm and nursery to the property. She's a committed advocate for fellow flower farmers. Join us as we talk with Felicia about:

    • Breaking into rose farming
    • Staffing for the ebb and flow of flower farming
    • Scheduling and hiring for efficiency
    • Learning the logistics and challenges of shipping a perishable product
    • Advocating for American flower farms
    • Growing a business while growing a family
    • Navigating the pandemic as a flower farmer & nursery owner
    • The importance of labeling flower shipments with the country of origin
    LINKS MENTIONED IN EPISODE 103:
    • FloraFresh Inc
    • Gather Flora
    • California Polytechnic State University San Luis Obispo, CA
    FOLLOW & LEARN FROM MENAGERIE FARM & FLOWER:

    WEBSITE

    INSTAGRAM

    THE MENAGERIE ACADEMY

    WORKSHOPS & EVENTS

    FACEBOOK

    PINTEREST

    TODAY'S EPISODE IS BROUGHT TO YOU BY: MADRID FLOWER SCHOOL

    Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English.

    Host: Amy McGee (Botanical Brouhaha + Bloom Trust Co.)

    BB Podcast Sound Engineer: Grayson McGee

    Music Written & Performed by: Landon McGee


    BB+ (Ep. 23) Hitomi Gilliam on the FREESIA Summit Sep 19, 2022
    Show notes

    TODAY'S GUEST: Hitomi Gilliam AIFD TODAY'S TOPIC: FREESIA Summit

    Today I've invited our friend Hitomi Gilliam back to the podcast to talk about the FREESIA Challenge & upcoming FREESIA Summit she co-founded with Gregor Lersch and Colin Gilliam. Since the summit is right around the corner, I've asked Hitomi to give us the scoop because it's an incredibly affordable educational opportunity with a top-notch lineup of educators and designers!

    What is the freesia summit?

    It's 3 days of virtual presentations from industry leaders on how they practice and approach sustainability in floristry.

    Freesia Summit Speakers
    • Hitomi Gilliam AIFD
    • Gregor Lersch
    • Susan McLeary
    • Shane Connolly
    • Holly Chapple
    • Colin Gilliam
    • Debra Prinzing / Slow Flowers
    • Leopoldo Gomez
    • Max Van de Sluis
    • Per Benjamin
    • Felicia Kang
    • Lawrence Kwong
    • Dr. James DelPrince PhD AIFD
    • Dr. Coleman Etheredge PhD CFD
    • Elizabeth Englebretsen
    • Johanne Martel AIFD
    FREESIA: Florists Recognizing Environmental & Eco Sustainable Ideas & Applications click here for schedule details + pricing

    Follow the FREESIA Challenge & Summit on Instagram: @wearefreesia


    Ep. 102: Brooke Snodgrass (Seventh Stem) Sep 12, 2022
    Show notes

    Today we're visiting with Brooke Snodgrass, owner of Seventh Stem in Portland, Oregon. Brooke entered the flower world while working for a flower farmer as a side hustle to her career in finance. An avid gardener, she grows varieties that make her happy while using her private garden as inspiration for her designs. Join us as we talk with Brooke about:

    • Finding her footing in the floral profession while working for a flower farmer at the Portland Flower Market
    • Navigating illness as a wedding florist
    • The role her garden plays in her floral design
    • The importance of building both business and personal relationships as a business owner
    • How her business changed after experiencing a health crisis
    • How she's learning to make time outside of the business to grow and challenge herself
    • How she sources flowers and creates movement in her bouquets
    LINKS MENTIONED IN EPISODE 102:
    • Portland Flower Market
    • Sinclair & Moore
    • Honey Dijon rose
    • Agrostemma
    • Annual Baby's Breath
    • Basket Flower
    • Thai Silk Poppy
    • Smokey Eyes Larkspur
    • Grace Rose Farm | BB Podcast Ep. 54
    FOLLOW SEVENTH STEM:

    WEBSITE

    INSTAGRAM

    TODAY'S EPISODE IS BROUGHT TO YOU BY:

    LET'S PROPOSE

    Let's Propose! creates stunning, profitable client proposals for you so you can stay focused on designing flowers to wow your clients.

    SPECIAL OFFER FOR BB PODCAST LISTENERS:

    Use Discount Code BB50 to get 50% off a Let's Propose! membership.

    Click here to see what's included in the membership.

    Host: Amy McGee (Bloom Trust Co.) + Maggie Bailey (Bramble & Bee)

    BB Podcast Sound Engineer: Grayson McGee

    Music Written & Performed by: Landon McGee


    Ep. 101: Hitomi Gilliam + Gregor Lersch Aug 29, 2022
    Show notes

    From YOUR HOST, AMY MCGEE:

    While I could go on and on about Hitomi Gilliam & Gregor Lersch — the things they've accomplished, the books they've written, and the competitions they've won — I'll leave the details of their stories to them. I want you to hear it in their words. What I really want to tell you about first is how I met them and how they've each impacted my life not only as a floral professional, but also how they've touched my life personally.

    It's no accident that I met both Hitomi and Gregor at Hope Flower Farm in Virginia during Chapel Designers workshops hosted by Holly and Evan Chapple.

    One afternoon while Holly, Hitomi, and I stood in the kitchen of the Manor House at Hope, I was sharing with them about the responsibility I was feeling to address some needs I was seeing in my local community back in Texas. Hitomi and Holly quickly brainstormed as we cooked and cleaned — and had a solution before we were done. They would come to Texas and teach a workshop with all the ticket sales going to meet the needs I'd mentioned. I couldn't believe it, but it happened that fall just as they said it would.

    During another workshop at Hope, I had the pleasure of meeting and spending time with Gregor Lersch while I was on the workshop team. I'd never seen anyone work like he did. Still haven't! From early in the morning until everyone else had left the workshop barn, Gregor sat on a stool working on intricate mechanics for the following day's class. And when I say mechanics, I mean stunning frameworks that would be used as pieces of art long after the flowers he carefully placed on them had faded and he'd returned home to Germany.

    Sitting around the breakfast table with Hitomi and Gregor each morning of those workshops was like opening a treasure trove of stories about the history of our profession. They talked about the people they'd met, the places they'd been, and the things they'd seen. Gregor's quick wit kept me on the edge of my seat and the way Hitomi talked about floristry with a deep love made me want to be a better. I like to refer to mornings as 'Story Time' with Gregor and Hitomi.

    So, I'm deeply honored and grateful for their voices on today's episode of the Botanical Brouhaha Podcast. Hitomi and Gregor have a deep love for the 'green professions', as they say, and their desire to see us continue moving forward as we adapt to the very best sustainable practices is obvious when you spend any time with them at all.

    But, I can honestly say that as knowledgeable, accomplished, and renowned as they are, the way they've impacted me most is with their love of humanity. It's that genuine acceptance and concern for all people that makes them so effective at conveying all the ways our work is important for not only bringing beauty to life's important moments, but also for bringing healing where there's brokenness.

    So, for all of that, I want to thank Holly Chapple for doing what she does best — connecting people.

    Today's episode is a little different in that you won't hear us interviewing Hitomi and Gregor. Instead, we asked them to talk directly to you and share their stories, insights, and hopes for floristry. I hope you love it!

    LINKS MENTIONED IN EPISODE 101:
    • Klaus Wagner
    • Daniel Ost
    • Interflora World Cup
    • AIFD
    • Per Benjamin
    • FREESIA Challenge
    • Europa Cup
    • Bart Hassam
    FOLLOW:

    Hitomi Gilliam:

    WEBSITE

    INSTAGRAM

    Gregor Lersch:

    WEBSITE

    INSTAGRAM

    TODAY'S EPISODE IS BROUGHT TO YOU BY: MADRID FLOWER SCHOOL

    Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English.

    Host: Amy McGee (Botanical Brouhaha + Bloom Trust Co.)

    BB Podcast Sound Engineer: Grayson McGee

    Music Written & Performed by: Landon McGee


    Ep. 100: Melissa Sullivan (Le Bloomerie) Aug 15, 2022
    Show notes

    Today we're visiting with Melissa Sullivan, owner of Le Bloomerie in Los Gatos, California. Melissa jumped into the floral profession with enthusiasm after a career in healthcare. She believes in dreaming big and tuning out any negativity as she pursues her dreams. Join us as we talk about:

    • Her thoughts on creating, paying for, and collaborating with other vendors for editorial work
    • The role editorial work plays in the Le Bloomerie business model
    • Why she believes it's imperative that floral artists not get caught up in "the comings and goings of small circles" if they want to realize big dreams
    • Finding ways to include family in her business model
    • Dreaming big and surrounding herself with good people
    • Building her own mechanics
    • Why she feels she has to limit the number of weddings she accepts each month
    • Why she loves buying from local flower farms

    "Have a worldwide view. Try not to get caught up in the comings and goings in the small circles. The world is big and your work has yet to be discovered in Europe, Africa, Asia. Dream big and then even bigger." - Melissa Sullivan | Le Bloomerie

    Links mentioned in episode 100:
    • Francoise Weeks | BB Podcast Guest Ep. 10
    • Alicia Schwede | Flirty Fleurs | BB Podcast Guest Ep. 45
    • David Austin roses
    • Tulipina | BB Podcast Guest Ep. 4
    • All For Love | London
    • Home Depot
    • Bows and Arrows
    • Mayesh
    • Madame Wedding Design
    • San Francisco Flower Market
    • Beaulieu Garden
    FOLLOW LE BLOOMERIE:

    WEBSITE

    INSTAGRAM

    FACEBOOK

    PINTEREST

    TODAY'S EPISODE IS BROUGHT TO YOU BY:

    Let's Propose

    Let's Propose! creates stunning, profitable client proposals for you so you can stay focused on designing flowers to wow your clients.

    SPECIAL OFFER FOR BB PODCAST LISTENERS:

    Use Discount Code BB50 to get 50% off a Let's Propose! membership.

    Click here to see what's included in the membership and schedule a consultation call

    Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)

    BB Podcast Sound Engineer: Grayson McGee

    Music & Voiceovers: Landon McGee


    Bonus: Judge Victoria Pratt on The Power of Dignity Aug 08, 2022
    Show notes

    At Botanical Brouhaha, we've spent over a decade sharing our belief in the power of flowers to change lives and impact communities. Today's bonus episode of the BB Podcast not only supports that notion, but also serves as a call to action for us to continue using our artistic medium for the healing of our communities.

    After reading The Power of Dignity: How Transforming Justice Can Heal Our Communities by Judge Victoria Pratt, we knew we needed to share not only the book with you, but the author as well! And although she's not a florist, we believe she holds some powerful tools we can use to successfully flower with purpose in our communities and beyond.

    So, it's a pleasure to introduce you to The Honorable Victoria Pratt who served as the chief judge of the Newark Municipal Court, has been a professor at the Newark School of Criminal Law, and has taught at the Rutgers School of Law. Her TED talk clip has been viewed over 30 million times on Facebook.

    Judge Pratt's reforms transformed her courtroom by introducing creative tools like essay writing and social services partnerships. And, ultimately, she helped defendants begin to trust the justice system again because of the dignity she showed them throughout the court proceedings.

    In this episode, Judge Pratt shares:
    • the 4 Principles of Procedural Justice
      • Voice
      • Neutrality
      • Understanding
      • Respect
    • how she was able to transform her courtroom into a space for problem-solving and a resource for healing
    • the power of community gardens on healing neighborhoods
    • the impact of court fines on the success of restorative justice
    • how business owners can use their leadership skills to impact their teams and communities
    • the power of youth courts in using positive peer pressure and accountability for young people
    Mentioned in this episode:
    • The Process is the Punishment: Handling Cases in a Lower Criminal Court
    • Dr. Norma Bowe | Kean University | Changing the Landscape for Peace One Garden at a Time
    • Tom Tyler | Why People Obey The Law
    • Red Hook Community Justice Center | Brooklyn
    • Newark Community Solutions
    • Center for Court Innovation
    LEARN MORE ABOUT THE WORK OF JUDGE VICTORIA PRATT:

    GET THE BOOK

    WEBSITE

    INSTAGRAM

    TED TALK

    TWITTER

    MEDIA

    Host: Amy McGee (Botanical Brouhaha + Bloom Trust Co.)

    BB Podcast Sound Engineer: Grayson McGee

    Music Written & Performed by: Landon McGee


    Ep. 99: Hannah Lowery (Edges Wild) Jul 25, 2022
    Show notes

    Today we're visiting with Hannah Lowery, owner of Edges Wild Studio in Houston, Texas. Hannah has been honing her craft and finding words to describe her unique style for several years and we love the direction she's headed! Join us as we talk about:

    • finding her first loves at the intersection of humanities and earth science
    • learning 3 dimensional art creation while working at Anthropologie
    • her career meander (she won't call it a career path)
    • what Folk Art Floristry means to her
    • attracting like-minded clients by weaving all her interests into her work
    • working with a professional to define who she is and what she does as an artist
    • the potential for a sense of community that comes from creating within her realm of interests
    • her hack for foraging in the city
    • creating a 'proof of concept' to show clients
    • the need for artists to have leisure time to experiment in a flow state
    • knowing when it was time to raise her prices and minimums
    • finding the courage to be true to herself as an artist
    LINKS MENTIONED IN EPISODE 99:
    • Yasamin Salavatian | Brand Storyteller + Copywriter
    • Sweet Root Village
    • Amy Balsters | The Floral Coach
    • Bird by Bird: Some Instructions on Writing and Life
    • Mary Lennox
    • Shaider Divina
    • Putnam & Putnam
    • Ponderosa & Thyme
    • M.K. Sadler
    • Brian David Gilbert
    • Simone Giertz
    • Studio Mondine
    FOLLOW EDGES WILD STUDIO:

    WEBSITE

    INSTAGRAM

    This episode of the Botanical Brouhaha Podcast is brought to you by: MADRID FLOWER SCHOOL Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English.

    Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)

    BB Podcast Sound Engineer: Grayson McGee

    Music & Voiceovers: Landon McGee


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