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    Arts

    Botanical Brouhaha Podcast

    Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you’re a farmer florist building a flower farm and floral design business at the same time? You’ve landed in the right place!

    At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into practical tips and insider information from real working florists, floral educators, flower growers, and floral industry vendors to help you find the tools you need to start, run, and grow your flower business.

    We like to mix it up! Do you prefer hearing real-life stories or diving into specific flower business topics? Either way, we’ve got you covered.

    Listen to our storytelling episodes featuring floral professionals sharing the details of starting and running their flower businesses. So many stories just waiting for you to dig in and learn from those who are doing what you want to do!

    Browse our topic-specific interviews where you can expect everything from conversations on marketing, staffing, and floral software to pain points like finding your mojo or listening to your intuition in business.

    Amy McGee, Botanical Brouhaha founder, brings years of relationship building with floral designers, farmer florists, and floral professionals to the table and invites you to pull up a chair for the conversations where you’ll learn and be inspired by the nitty gritty transparency of the questions she asks.

    The BB Podcast is co-hosted by Natalie Gill, owner of Native Poppy.

    Advertise
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    • Google Play
    • Spotify

    Latest Episodes:
    Ep. 98: Katie Allen + Jenny Rausch (Anthousai) Jul 11, 2022
    Show notes

    Today we're visiting with Jenny Rausch and Katie Allen, owners of Anthousai in Tulsa, Oklahoma. It's no secret that many business partnerships simply don't work out. But, Jenny and Katie have built a friendship as they've built a flower business and they have some great insights into the reasons they believe their partnership has worked. Join us as we talk about:

    • How they learned floral design before they could afford in-person instruction
    • Their desire to normalize the side hustle and encourage designers who are just getting started
    • Why they added a flower shop to their existing wedding/event floral business
    • The logisitics of opening a retail space
    • Why Jenny thinks forming her partnership with Katie was crucial to the success of Anthousai
    • Sharing knowledge with confidence
    • Managing social anxiety while running a public-facing business
    LINKS MENTIONED IN EPISODE 98:
    • Amy Merrick
    • Ashley Bayer | Tinge
    • Sarah Winward
    • If I Made
    • Ikebana
    • Bailey's Botanicals
    • Natalie Gill | Native Poppy
    • Enneagram
    • Quickbooks
    • Jenn Sanchez
    FOLLOW ANTHOUSAI:
    • WEBSITE
    • INSTAGRAM
    • SHOP INSTAGRAM
    • PINTEREST
    TODAY'S EPISODE IS BROUGHT TO YOU BY:

    EveryStem

    EveryStem florist software has the power to change the way you price and order flowers for a profit.

    Here's what some Botanical Brouhaha guests are saying about their EveryStem experience:

    • "The rewards have been incredible. 2021 was our most profitable year of our 14 years in business because of EveryStem." –Ashley Fox, Ashley Fox Designs
    • "Best tool I've used in my biz! Especially this year with the pricing fluctuations – met my margins on every wedding thanks to EveryStem." –Alison Ellis, Real Flower Business

    A special offer for BB Podcast Listeners:

    Grab our free guide on how to price for a profit in your business and we'll send you a code for a free month of EveryStem Florist Software.

    Pay $24.99 for your first month and you'll receive your second month free!

    Co-Hosts: Amy McGee (Bloom Trust Co.) & Maggie Bailey (Bramble & Bee)

    BB Podcast Sound Engineer: Grayson McGee

    Music Written & Performed by: Landon McGee


    BB+ (Ep. 22) Joseph Massie on Writing 'The Flower School' May 23, 2022
    Show notes

    TODAY'S GUEST: Joseph Massie

    • author of The Flower School: The Principles and Pleasures of Good Flowers
    • the youngest person ever to win 5 consecutive RHS gold medals at the RHS Chelsea Flower Show
    • Founder and Creative Director at Joseph Massie Flowers
    • Founder of The Flower Class
    • Host of the Flowers After Hours Podcast
    TODAY'S TOPIC: Becoming a Published Author You're in for a treat! In this episode, Joseph shares behind-the-scenes details of the making of his new book, The Flower School. From writing a book proposal and finding an agent, to working with a publisher, choosing content, and designing a book cover, Joseph is candid about the process. And, if you know anything about Joseph, you know he brings a bit of humor to every conversation. Joseph says he wrote this first book with his 16 year old self in mind — remembering when he was starting out and needed a comprehensive floristry guide that he could actually afford. He's hoping it'll serve you well! A Message from Joseph:

    "My life to date has been a chequer board of experiences. On one hand there are my doggedly pursued goals, hard fought and hard won, and on the other, the bright, glittering opportunities which I've been deeply lucky to have fall into my life. How else can I explain how my very first job would spark something within me and lead on to enjoy the most enriching of careers? The journey I've taken I cannot wholly take credit for - it's certainly not all down to me - although I could be painted as a far more dynamic maverick if I were to lead you to that conclusion.

    It is my hope that this book falls into the latter category for you, as something bright and glittering, which will fall into a space on your lap, your book shelf or your coffee table, and lead you to find some wonderful, beautiful things. I hope it will light up something within you, and help you cultivate creativity, and beauty, and joy and more.

    This book, my first, is much more for you than it is for me. Use it well; make everything beautiful.

    I really, really hope you love it."

    Mentioned in This Episode:
    • Emily Sweet Associates
    • Paula Pryke
    • Agrawool
    • Elizabeth Gilbert TED talks

    The Flower School takes you by the hand and expertly guides you step-by-step through design principles and twenty-five floral projects to empower you to create your own gorgeous floral arrangements for your home, gatherings, celebrations and for pleasure.

    Host: Amy McGee (Founder: Botanical Brouhaha + Bloom Trust Co.)

    BB Podcast Sound Engineer: Grayson McGee

    Music Written & Performed by: Landon McGee


    Ep. 97: Ginny Early (Enemies of the Average) May 09, 2022
    Show notes

    Today we're visiting with floral designer Ginny Early, owner of Enemies of the Average in Gainesville, Georgia. Join us as we talk with Ginny about:

    • Flowering for weddings, museums, and editorial shoots
    • Using the painful experiences she's walked through as a catalyst to support other women in feeling valued
    • Building a business that reflects her talents, values, and interests
    • The challenges that landed her in the luxury wedding market
    • Her advice for new flower business owners
    • Working with interns vs. apprentices
    • The experiences that have solidified her resolve to flower with purpose
    LINKS MENTIONED IN EPISODE 97:
    • Amy Osaba Design
    • Susan McLeary
    • Shanna Skidmore | The Blueprint Model
    • Lauren, Leah, & Callie Palmer | The Wild Mother
    FOLLOW GINNY EARLY FLORAL DESIGN:

    WEBSITE

    INSTAGRAM

    PINTEREST

    Today's Episode is brought to you by: Madrid Flower School

    Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English.

    Host: Amy McGee (Botanical Brouhaha + Bloom Trust Co.)

    BB Podcast Sound Engineer: Grayson McGee

    Music Written & Performed by: Landon McGee


    Ep. 96: Sophie Felts Apr 25, 2022
    Show notes

    Today we're visiting with floral designer Sophie Felts, owner of Sophie Felts Floral Design which services the Washington DC area. Join us as we talk with Sophie about:

    • Building a flower business from the ground up with a business degree and a passion for flowers
    • Starting and running a business with small children
    • The framework she used to create a great team structure
    • How she defines 'freelancers' and the role they play in her business
    • The annual Freelancer Workshop she founded
    • Building a business model that allows the business owner some weekends off while the company is still producing events
    • Building strong productive relationships with wedding planners
    • Honoring the responsibility she feels to support the community in which she lives & runs her business
    • Building a positive and supportive team culture
    • Dealing with staffing shortages, turnover, job benefits as a small business
    • The importance of having consistent team meetings
    • Treating company values as a living document and updating it regularly
    • Giving back to her community through a Flower Drive
    • Adding a professional video to her website to connect with potential clients
    LINKS MENTIONED IN EPISODE 96:
    • Ariella Chezar | Ariella Chezar Design
    • Erin Benzakein | Floret
    • Kelly Perry | Team Flower
    • Sue Prutting | White Magnolia
    • Amy Balsters | The Floral Coach
    • Greater Washington Community Foundation
    • Veronica Rogers
    FOLLOW SOPHIE FELTS FLORAL DESIGN:

    WEBSITE

    INSTAGRAM

    FACEBOOK

    PINTEREST

    Today's Episode is brought to you by: Madrid Flower School

    Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English.

    Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)

    BB Podcast Sound Engineer: Grayson McGee

    Music & Voiceovers: Landon McGee


    Ep. 95: Susan McLeary Apr 11, 2022
    Show notes

    Today we're catching up with our very first BB Podcast guest ever! Join us for a conversation with Susan McLeary aka Passionflower Sue — author, educator, wearable florals innovator, and self-appointed corsage ambassador. A few of the things we're chatting about in this episode:

    • the process of writing a book

    • her curiosity around figuring out sticking points in the floral industry and how to improve or solve them

    • the ebb and flow of business

    • dreams she's realized and business changes that have happened in the 5 years since we last chatted on the BB Podcast

    • choosing what feels most aligned with who you are rather than leaning into traditional success markers

    • how she stays inspired

    • finding, testing, and introducing unique items to the profession as floral mechanics

    • why she deliberately rejects the idea of holding onto ideas

    • seeing shortages of product as a catalyst for experimentation

    LINKS MENTIONED IN EPISODE 95:
    • Francoise Weeks
    • Hitomi Gilliam AIFD
    • Erin Benzakein | Floret
    • Julie Tobi
    • Carlota Flower Lab
    • Madrid Flower School
    • Azuma Makoto
    • Maurice Harris | Bloom & Plume
    • The Wild Mother | SendFlowersTo project
    • Oasis cold glue
    • AIFD Conference 2022
    FOLLOW + LEARN FROM SUE MCLEARY HERE:

    Website

    Instagram

    Today's Episode is brought to you by:

    EveryStem

    EveryStem was created because software has the power to change the way you price and order flowers for a profit.

    A SPECIAL OFFER FOR BB PODCAST LISTENERS:

    Grab our free checklist of The Top 10 Profit Pitfalls to Avoid in Your Business and we'll send you a code for a free month of EveryStem florist software.

    Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)

    BB Podcast Sound Engineer: Grayson McGee

    Music & Voiceovers: Landon McGee


    Ep. 94: Pili Fuentes (Las Floristas) Mar 28, 2022
    Show notes

    Today we're visiting with floral designer Pili Fuentes, owner of Las Floristas in Mexico City, Mexico. Pili is also the founder 0f Flower House Mexico and co-founder of the European Association for Flower Growers. Join us as we talk with Pili about:

    • Transitioning from kindergarten teacher to floral designer

    • The learning opportunities she's found in freelancing

    • Her interest in biodynamic farming

    • The importance and urgency of caring for our soil

    • Why she decided to create the European Association for Flower Growers

    • Her passion for learning from others and sharing information

    • The health issue that inspired her to found Flower House Mexico

    LINKS MENTIONED IN EPISODE 94:
    • Ariella Chezar | Ariella Chezar Design
    • Kiana Underwood | Tulipina
    • Max Gill | Max Gill Design
    • Flower School New York
    • Siloh Floral Artistry
    • European Association for Flower Growers
    • Mariana Guajardo | Bambu Flores
    • Horta de la Viola
    • Chris Trump Natural Farming | @soilsteward
    • Casa de la Amistad
    • Flower House Mexico
    • Studio Mondine
    • Nicole Land | Soil & Stem
    • Little State Flower Company
    • Jason Murakawa | Small Masterpiece
    • Jose Villa | photographer
    • Corbin Gurkin | photographer
    • Xochimilco
    • Tea Lane Farm
    • Nicolette Camille Floral
    • Lisa Waud | The Flower House Detroit
    • Jill Rizzo | Wild Season Florals
    • Pistil & Stamen
    • Sylvia Bustamante | Madrid Flower School
    • Villa Verde Farm
    • Proyecto Público Prim
    • Lucy Munoz
    FOLLOW PILI'S ENDEAVORS:

    Las Floristas

    Flower House Mexico (next event coming November 2022)

    European Association for Flower Growers | EAFG Conference

    Today's Episode is brought to you by: Madrid Flower School

    Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English.

    Hosts: Amy McGee (Botanical Brouhaha)

    BB Podcast Sound Engineer: Grayson McGee

    Music & Voiceovers: Landon McGee


    BB+ (Ep. 21) Lauren and Leah Palmer on Sending Flowers to MMIW Mar 21, 2022
    Show notes

    TODAY'S GUESTS: Lauren & Leah Palmer | The Wild Mother

    TOPIC: Send Flowers to MMIW

    In May 2022, the Palmer sisters, owners of The Wild Mother, will embark on their annual Send Flowers To project. This year the project will surround MMIW (Missing and Murdered Indigenous Women) Awareness Day, on May 5th. Send Flowers To MMIW is a requiem and response to this crisis through a floral outpouring which will be installed at First Americans Museum in Oklahoma City from May 7th to May 9th. Thought leaders, organizers, political activists, and those doing preventative work are joining this Send Flowers To MMIW project to illuminate, educate, honor victims and memorialize the lost.

    The Wild Mother is devoting their annual Send Flowers To project to the MMIW crisis in hopes of providing a place for victims' families to connect with the larger community in their grief. In addition, they hope to bring healing to the healers—those working with "boots on the ground" of this crisis. Lastly, they will provide touch points between a broad community (non Native) and policy makers, urging them to address the crisis that effects so many of their neighbors.

    MPORTANT LINKS:

    • LEARN: Click here to learn more about the MMIW+ crisis (Missing and Murdered Indigenous Women, Girls, Femmes, and Two-Spirit Relatives).
    • DONATE: Click here to visit the GoFundMe page.
    • SPONSOR: Your organization's support is imperative. Become a sponsor by sending your pledge to sendflowersto@thewildmother.com.
    • VOLUNTEER: Join the team of volunteers. Fill out this form to express your interest in participating in the movement.

    Host: Amy McGee (Bloom Trust Co.)

    BB Podcast Sound Engineer: Grayson McGee

    Music Written & Performed by: Landon McGee


    Ep. 93: John Gibbons (Lakes & Rivers Flower Farm) Mar 14, 2022
    Show notes

    Today we're visiting with John Gibbons, owner of Lakes & Rivers Flower Farm in Liverpool, England. Join us as we talk with John about:

    • transitioning from makeup artist to flower farmer
    • how his time at Dior inspired his career in flower farming
    • utilizing an allotment to get a taste of flower farming
    • overcoming challenges without losing vision and enthusiasm
    • the reality of farming on leased land
    • selling wholesale flowers to florists
    • his long-term plan for the farm
    • the importance of having a plan before jumping into flower farming
    • reframing social media to acknowledge the positive impact it can have on your business
    LINKS MENTIONED IN EPISODE 93:
    • Floret | Cut Flower Garden book
    • Tallulah Rose Flower School
    • Flowers From the Farm
    • Bloom Trust Co
    • Green & Gorgeous
    • The Business of Selling Flowers
    • Forever Green Flower Co
    • Bloom by Ryan Lewis
    • Just Dahlias
    • Joseph Massie | The Flower School
    • Sarah Statham | Simply by Arrangement
    FIND LAKES & FARMS FLOWER FARM HERE:

    Website | Instagram

    This episode of the Botanical Brouhaha Podcast is brought to you by:

    EVERYSTEM

    EveryStem was created because software has the power to change the way you price and order flowers for a profit.

    Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)

    BB Podcast Sound Engineer: Grayson McGee

    Music & Voiceovers: Landon McGee


    Ep. 92: Sarah Shell (Fern Studio Flowers) Feb 28, 2022
    Show notes

    Today we're visiting with Sarah Shell, owner of Fern Studio Flowers in Columbia, South Carolina. Join us as we talk with Hannah about:

    • her "tiny career detour as a lawyer" and how she found her way back to flowers
    • finding the education she needed to learn floral design techniques
    • why she added a retail shop to her existing wedding/event business
    • opening a retail shop during a pandemic
    • building a team while allowing each employee to work within their strengths
    • the importance of having a business coach
    • utilizing interns in a flower business
    • planning, pricing, and hosting workshops for her community
    • finding work/life balance in the wedding industry
    • the lesson she learned from having children while running Fern
    • serving her local community through the Fern retail shop
    LINKS MENTIONED IN EPISODE 92:
    • Furman University
    • Terra Cotta | Savannah
    • A to Zinnias | Savannah
    • Flower School New York
    • Mayesh Wholesale
    • Jessica Rourke | Wedding Planner
    • Natalie Gill | Native Poppy
    • University of South Carolina | College of Hospitality, Retail, & Sports Management
    • Bergs Potter
    This episode of the Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Click here to learn more.

    Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)

    BB Podcast Sound Engineer: Grayson McGee

    Music & Voiceovers: Landon McGee


    Ep. 91: Hannah Brannan (Gather Flora) Feb 21, 2022
    Show notes

    Today we're visiting with Hannah Brannan, owner of California-based Gather Flora — a platform for farmers, florists, grocers, and resellers that provides the tools you need to connect your business to flower sales in a streamlined, local, and even more sustainable way. Join us as we talk with Hannah about:

    • finding inspiration in her grandmother's Texas garden
    • incorporating her non-profit translation and software skill sets into her floral career
    • striving to make global impact a part of her business
    • how the Gather Flora software works
    • the significance of having a physical location in the San Francisco Flower Market
    • the values that guide her decision making process at Gather Flora
    • how she learned to do only what her company does best while finding industry peers who can handle the rest
    • the impact of a tool like Gather Flora on US flower farms
    • Gather Flora's expansion into the LA Flower District
    LINKS MENTIONED IN EPISODE 91:
    • This Humble Abode
    • Do Right Flower Farm
    • Jello Mold Farm
    • Seattle Wholesale Growers Market
    • Max Gill Design
    • Bewilder Floral
    • San Francisco Flower Market
    • The Southern California Flower Market | Los Angeles
    • Delphi Flowers
    • Pepperwood Flower Farm
    • Golden Heron
    • The Flower & The B
    • Wildflower & Fern
    • Slow Flowers | Debra Prinzing
    FIND GATHER FLORA HERE:

    Website | Instagram | Facebook | TikTok | Linkedin

    Today's Episode is brought to you by: Madrid Flower School

    Want to study floral design in Europe? Madrid Flower School offers contemporary and traditional styles and techniques with 10 instructors. Check out the professional program which also includes photography, styling, and business essentials. Offered in both Spanish and English.

    Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)

    BB Podcast Sound Engineer: Grayson McGee

    Music & Voiceovers: Landon McGee


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