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Botanical Brouhaha Podcast — Arts
Botanical Brouhaha Podcast

Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you’re a farmer florist building a flower farm and floral design business at the same time? You’ve landed in the right place!

At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into practical tips and insider information from real working florists, floral educators, flower growers, and floral industry vendors to help you find the tools you need to start, run, and grow your flower business.

We like to mix it up! Do you prefer hearing real-life stories or diving into specific flower business topics? Either way, we’ve got you covered.

Listen to our storytelling episodes featuring floral professionals sharing the details of starting and running their flower businesses. So many stories just waiting for you to dig in and learn from those who are doing what you want to do!

Browse our topic-specific interviews where you can expect everything from conversations on marketing, staffing, and floral software to pain points like finding your mojo or listening to your intuition in business.

Amy McGee, Botanical Brouhaha founder, brings years of relationship building with floral designers, farmer florists, and floral professionals to the table and invites you to pull up a chair for the conversations where you’ll learn and be inspired by the nitty gritty transparency of the questions she asks.

The BB Podcast is co-hosted by Natalie Gill, owner of Native Poppy.

Latest Episodes:

BB+ (Ep. 18) LuAnn Dickson on EveryStem Aug 22, 2021

Show notes

TODAY'S GUEST: LuAnn Dickson

TOPIC: Pricing & Ordering Flowers for Profitability

LuAnn Dickson was the owner and lead designer of Verbena Floral Design in Austin, TX from 2006 to 2018 before she ventured on to become a freelance floral designer and tech entrepreneur who helps floral designers minimize waste and maximize profits through her internet-based flower recipe platform, EveryStem.

In this episode, we talk about pricing challenges commonly faced by floral designers and discuss some of the benefits of using LuAnn's new software, EveryStem. Join us as we talk about:

How pricing with confidence and accurate ordering can lead to a financially sustainable business
Why frustrations with retail math can lead floral designers into a cycle of emotional pricing
How her experience as a floral designer and retail business owner led her to build an online tool that ends the cycle of emotional pricing and hit-or-miss profitability
Why each designer needs to determine the markup that's right for their floral business and how that leads to financial sustainability
How she recognized there was a lack of tools when it came to pricing and ordering in the floral industry
The process of starting a software program that works the way florists think and helps designers make the best decisions for their individual businesses
Why we should make profitability a priority rather than an afterthought
How using the right tools to price and order your flowers can end your fear of looking at your financials
The freedom you have as a creative artist when you use a program to assist you and do the math for you
How using a tool like EveryStem can help to build up your pricing muscles
How EveryStem fits into the workflow of floral designers and helps them save time
How to feel confident that you are giving your clients maximum value while achieving your profit margin goals

EveryStem is an internet-based software program for floral designers. It streamlines the difficult process of pricing, recipe-building, and flower ordering. Floral designers use it to track their profitability on every event, prevent pricing errors, and avoid over-buying.

Memberships are $24.99 a month or $249.99 a year accompanied by a 90-day money back guarantee.

LEARN MORE ABOUT EVERYSTEM:

WEBSITE | INSTAGRAM | FACEBOOK

YOUTUBE (HELPFUL EVERYSTEM TUTORIALS)

CLICK HERE to see what floral designers are saying about EveryStem

Today's episode is brought to you by:

BLOOM TRUST CO.

Looking for floral resources you can trust and a safe place to ask questions? Check out the carefully vetted and curated resources available at Bloom Trust Co.

Host: Amy McGee (Botanical Brouhaha)

BB+ Podcast Sound Engineer: Grayson McGee

Music Written & Performed by: Landon McGee

Ep. 84: Holley Simmons (She Loves Me) Aug 09, 2021

Show notes

Today we're visiting with Holley Simmons, owner of She Loves Me in Washington, D.C. Holly's background is in journalism and she worked as a Food Reporter for The Washington Post before finding her way to floristry. Join us as we talk about:

how terrariums led her from a career as a food reporter to opening a flower shop
her willingness to make mistakes as long as they result in lessons learned
running a flower delivery business vs. a retail business
moving away from the mindset hangup of "I'm just a florist"
the importance of staying connected to your community
her best tip on approaching others about collaborating
the one promotion that caused her delivery business to explode during the pandemic
opening 2 retail flower shop locations at once
working with a broker to find a suitable retail space and negotiate the lease
visual merchandising tips
the importance of having business systems in place
the Forever Yours Collection, her a la carte wedding service

LINKS MENTIONED IN EPISODE 84:

LEARN MORE ABOUT SHE LOVES ME HERE:

Website | Instagram | Facebook | Design Sponge Feature

The Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Click here to learn more.

Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Grayson McGee

Music & Voiceovers: Landon McGee

Ep. 83: Kelly Shore (Petals by the Shore & The Floral Source) Jun 28, 2021

Show notes

Today we're visiting with Kelly Shore, owner of Petals by the Shore and The Floral Source in Damascus, Maryland. Kelly is a dedicated advocate for American grown flowers. Join us as we talk about:

why she set and later raised a minimum spend for her wedding/event clients
the importance of setting boundaries in business
the trip to Alaska that impacted her and led to a new business venture
how her clients have helped guide her business path
the relationship that ignited her passion for local grown flowers
the two projects she conducted to test her local grown business model
learning to design by palette rather than specific flower variety
running a local-grown wedding and event floral business
the challenges and rewards of sourcing locally
how she curates boxes of American Grown flowers to drop ship to designers
the advantage of ordering local flowers for floral stem bars and pop up shops
understanding the higher price of local grown flowers

LINKS MENTIONED IN EPISODE 83:

LEARN MORE HERE:

Petals by the Shore: Website | Instagram | Facebook

The Floral Source: Website | Instagram | Facebook

The Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Click here to learn more.

Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Grayson McGee

Music & Voiceovers: Landon McGee

BB+ (Ep. 17) Julie Tobi on Building a Flower Business You Enjoy Jun 14, 2021

Show notes

TODAY'S GUEST: JULIE TOBI

TOPIC: Building a Flower Business You Enjoy

Julie Tobi of J Eliza Creative is a career and life coach for creative entrepreneurs and deep feeling souls, with a focus on intuition and embodiment. In other words, she helps creative entrepreneurs create the business & life they actually want to be living by helping them determine what that looks like based on listening to their intuition. In this episode, we talk about some of the challenges commonly faced by floral designers and farmer florists and Julie offers advice on:

making peace with using social media
the importance of asking 'at what expense?' when making a business decision
the art of saying no
transitioning away from something that no longer aligns with who you are
balancing work and family life
finding ideal clients who are aligned with your values and business mission
defining success for yourself and feeling confident in your definition
recognizing the inherent value of being yourself
setting boundaries
embracing inspired ideas rather than talking yourself out of them by asking:
- What am I scared of?
- What would it look like if I did this?
- What would be my next right move?
- What is truly holding me back?

Follow Julie Tobi

J Eliza Creative | IG: @jelizacreative

Today's episode is brought to you by:

BLOOM TRUST CO.

Dream of being a floral designer? Looking for resources you can trust and a safe place to ask questions? Check out the carefully vetted and curated resources available at Bloom Trust Co.

Host: Amy McGee (Botanical Brouhaha)

BB Podcast Sound Engineer: Joel McGee

Music Written & Performed by: Landon McGee

Ep. 82: Anna Potter (Swallows & Damsons) May 24, 2021

Show notes

Today we're visiting with Anna Potter, owner of Swallows & Damsons in Sheffield, UK. Join us as we talk about:

why she had an instant connection with floristry
her experience buying an existing flower shop and making it her own
the juxtaposition she injects into her floral designs
how she built a wedding business that fits her personality
the thought process behind her still life images
how she landed editorial opportunities
her description of the aesthetic she's become known for

LINKS MENTIONED IN EPISODE 82:

LEARN MORE ABOUT SWALLOWS & DAMSONS HERE:

Website | Instagram | Facebook | See Anna's Shop

The Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Click here to learn more.

Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

Ep. 81: Alyssa Lytle (Color Theory Design Co.) May 11, 2021

Show notes

Today we're visiting with Alyssa Lytle, owner of Color Theory Design Co. located in the Portland, Oregon. Join us as we talk about:

finding the courage to veer off the obvious and accepted paths to pursue personal interests
finding clarity when she felt it was time to go into business for herself
the freedom and peace she feels as a business owner
her educational platform called Flowering Minds
moving a business across the country
persevering in the lean times
why she decided to open a storefront
her private coaching service
listening to your intuition
how learning to accept herself helped her find a successful career path

LINKS MENTIONED IN EPISODE 81:

LEARN MORE ABOUT COLOR THEORY DESIGN CO. HERE:

Website | Instagram | Facebook | Flowering Minds | Commissioned Paintings

The Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Click here to learn more.

Co-Hosts: Amy McGee (Botanical Brouhaha) and Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

Ep. 80: Lauren Palmer + Leah Palmer (The Wild Mother) Apr 26, 2021

Show notes

Today we're visiting with Lauren Palmer & Leah Palmer, owners of The Wild Mother located in the Arts District, Downtown Oklahoma City, Oklahoma on Kickapoo, Osage, Wichita, & Comanche land. We're grateful for the opportunity to continue the conversation we began in Episode 70. Today we're digging a little deeper on some of the ways Lauren and Leah lead The Wild Mother to use their artistry for #morethanjustflowers (as they like to say). Join us as we talk about:

the legacy work they feel strongly about carrying on
the anti-racism curriculum they developed for discussing systems of injustice in America
how they find ways to celebrate, remember, honor, grieve, and educate through their floral medium
how they will flower with purpose as collaborators of the Tulsa Race Massacre Centennial Commission to memorialize the 1921 Greenwood Massacre
ways we, as floral creatives, can join The Wild Mother in offering healing gestures using flowers
GoFundMe for #SendFlowersTo Greenwood

LINKS MENTIONED IN EPISODE 80:

Lay of the Land | An Online Course for Creatives on Building Affirming, Equitable, and Just Brands

LEARN MORE ABOUT THE WILD MOTHER HERE:

Website | Instagram | Facebook

The Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Click here to learn more.

Hosts: Amy McGee (Botanical Brouhaha)

BB Podcast Sound Engineer: Landon McGee

Ep. 79: Linda D'Arco (Little Farmhouse Flowers) Apr 11, 2021

Show notes

Today we're visiting with Linda D'Arco of Little Farmhouse Flowers in Jay, New York to chat about:

transitioning to the floral profession from "teacher by day, farmer by night"
logistics of starting a flower farm
extending the growing season
preparing a wedding proposal as a farmer florist
her new podcast, Frost on Flowers
knowing when it's time to hire help and expand the team
addressing sustainability in business
learning to convey the value of farm fresh flowers through strategic website messaging
her Tulip Forcing Workshop for flower farmers in collaboration with von Trapp Flowers
learning to sketch floral designs for proposals

LINKS MENTIONED IN EPISODE 79:

MORE ABOUT LITTLE FARMHOUSE FLOWERS HERE:

Website | Instagram | Facebook | Pinterest

DUCATIONAL OPPORTUNITIES MENTIONED:

Tulip Forcing Workshop | Floral Sketching Workshop

The Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Log In. Find what you need. Go out and flower with purpose. Click here to learn more.

BB Podcast Co-Hosts are: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

BB+ (Ep. 16) Deanna Kitchen on the Growing Kindness Project Mar 28, 2021

Show notes

TODAY'S GUEST: Deanna Kitchen

TOPIC: Growing Kindness Project

The Growing Kindness Project started when Deanna Kitchen, an aspiring flower farmer, accidentally planted more dahlias than she could market. Together with her family, she started delivering flowers throughout her community, sharing flowers at bus stops, doctors office's, and retirement homes. With every delivery, Deanna discovered that when they held out flowers, they held out a powerful catalyst for sharing kindness and fostering connection.

Deanna began gifting dahlias to anyone who wanted to grow and share flowers in their own community and the Growing Kindness Project was born.

Today, Deanna and her team have expanded the Growing Kindness project to support Ambassadors across the nation and Growing Kindness Gardeners around the world. And she'd love for you to be apart of the movement to spread kindness through flowers.

The Growing Kindness Project mission is to empower, educate, and encourage individuals to cultivate kindness and connection in their communities by growing and giving flowers.

How You Can Be Involved

Whether you're an experienced gardener or have never grown a single plant, whether you're tending a pot of flowers on your city balcony or acres of blooms on a farm, the Growing Kindness Project can help you grow kindness in your community. Become a Growing Kindness Grower, Cultivator, or Ambassador — click here to find the level of involvement which suits your lifestyle!

Follow the Growing Kindness Project:

Website | Instagram | Facebook

Mentioned in BB+ Episode 16:

Today's episode is brought to you by:

BLOOM TRUST CO.

New to the floral industry and looking for resources you can trust and a safe place to ask questions? Check out the carefully vetted and curated resources available at Bloom Trust Co.

Host: Amy McGee (Botanical Brouhaha)

BB Podcast Sound Engineer: Joel McGee

Music Written & Performed by: Landon McGee

Ep. 78: Joey Azout (Alexandra Farms) Mar 22, 2021

Show notes

Today we're visiting with Joey Azout of Alexandra Farms (Bogotá, Colombia) to chat about:

how he managed to start a successful garden rose farm
why he chose to grow garden roses in spite of the challenges
the two biggest challenges he experiences with garden roses
tips for conditioning garden roses (very helpful!)
the importance of using a floral hydration solution
new spray rose varieties coming to Alexandra Farms
how he gained permission to grow the roses he offers at Alexandra Farms
the story behind the evolution of the Alexandra Farms logo
ways designers can work with Alexandra Farms

LINKS MENTIONED IN EPISODE 78:

SEE MORE ABOUT ALEXANDRA FARMS HERE:

Website | Instagram | Facebook | YouTube | Pinterest | Rose Poster

ALEXANDRA FARMS COLLECTIONS

David Austin Wedding Roses

Deluxe Garden Roses

Princess Japanese Garden Roses

Wabara Garden Roses

The Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Log In. Find what you need. Go out and flower with purpose. Click here to learn more.

BB Podcast Co-Hosts are: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

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