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    Arts

    Botanical Brouhaha Podcast

    Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you’re a farmer florist building a flower farm and floral design business at the same time? You’ve landed in the right place!

    At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into practical tips and insider information from real working florists, floral educators, flower growers, and floral industry vendors to help you find the tools you need to start, run, and grow your flower business.

    We like to mix it up! Do you prefer hearing real-life stories or diving into specific flower business topics? Either way, we’ve got you covered.

    Listen to our storytelling episodes featuring floral professionals sharing the details of starting and running their flower businesses. So many stories just waiting for you to dig in and learn from those who are doing what you want to do!

    Browse our topic-specific interviews where you can expect everything from conversations on marketing, staffing, and floral software to pain points like finding your mojo or listening to your intuition in business.

    Amy McGee, Botanical Brouhaha founder, brings years of relationship building with floral designers, farmer florists, and floral professionals to the table and invites you to pull up a chair for the conversations where you’ll learn and be inspired by the nitty gritty transparency of the questions she asks.

    The BB Podcast is co-hosted by Natalie Gill, owner of Native Poppy.

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    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Ep. 77: Susan Stremlau (Marion Moss Floral Design) Mar 08, 2021
    Show notes

    Today we're visiting with Susan Stremlau, owner of Marion Moss Floral Design in Petaluma, California to chat about:

    • growing a flower business from a side gig to a full-time career
    • the catalyst behind her decision to make a business & lifestyle change
    • rebranding
    • working closely with a boutique hotel
    • identifying her ideal clients
    • the benefits of sharing knowledge and mentoring others
    • how she attracted clients after relocating her business
    • working with a business coach
    • her thoughts on sustainable floristry practices
    • her own wedding which took place during the pandemic
    LINKS MENTIONED IN EPISODE 77:
    • GAP
    • Ann Taylor
    • Esprit
    • Kenneth Cole
    • Chapel Designers
    • Sue Prutting | White Magnolia Luxury Floral Design
    • Sue McLeary
    • 3 Porch Farm
    • Erin Benzakein | Floret Flower Farm | Floret Online Workshop
    • Eatherley Schultz | Floressence
    • Sassafras Fork Farm
    • Martha Stewart Weddings
    • Lara Casey
    • David Austin Roses
    • Holly Chapple | The Holly Chapple Egg
    • Barnard College | Marion Streng Studio
    • Francoise Weeks
    • Wedding International Professionals Association (WIPA)
    • Sean Low | The Business of Being Creative
    • 16th Street Train Station | Oakland
    • Ginny Silver | Retrospect Images
    • Torchio Nursery | San Francisco Flower Market
    • Katharine Hepburn
    • NACE
    • Russian River Brewing Company | Pliny the Younger
    • B-Side Flower Farms
    • Mandalion Designs
    • California Flower Shippers
    • Clubhouse
    • Hazel Gardiner
    • Five Marys Farm | M5 Entrepreneurs
    SEE MORE WORK MARION MOSS FLORAL DESIGN HERE:

    Website | Instagram | Facebook

    The Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Log In. Find what you need. Go out and flower with purpose. Click here to learn more.

    Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)

    BB Podcast Sound Engineer: Landon McGee


    Ep. 76: LaParis Phillips (Brooklyn Blooms) Feb 22, 2021
    Show notes

    Today we're visiting with LaParis Phillips, owner of Brooklyn Blooms in Brooklyn, New York, to chat about:

    • her early days learning floristry in a Missouri flower shop
    • following her dream of living in NYC
    • marrying her love of flowers and fashion to create a business that is a unique reflection of her
    • the journey that led to her owning 2 flower shops in NYC by the age of 32
    • the motivating power of the words: "you never know..."
    • finding the resources she needs to run a business
    • her organic progression towards becoming a flower influencer
    • her thoughts on pricing for brand collaborations
    • her flower dream (hint: think jungle flowers)
    • breaking barriers and covering new ground (ever heard of a florist with a mix tape?)
    • her thoughts on the barriers to accessibility in the floral industry
    • the importance of leaving a legacy and how she's going about it day by day
    LINKS MENTIONED IN EPISODE 76:
    • Start Small Think Big
    • Brian W. Fraser Photography
    • Kate Spade
    • Tommy Hilfiger
    • Madewell
    • Bloom & Plume
    • Susan McLeary | @passionflowersue
    SEE MORE WORK FROM BROOKLYN BLOOMS HERE:

    Website | Instagram | Facebook

    The Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Log In. Find what you need. Go out and flower with purpose. Click here to learn more.

    Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)

    BB Podcast Sound Engineer: Landon McGee


    Ep. 75: Akiko Kovacs (Floraison) Feb 08, 2021
    Show notes

    Today we're visiting with Akiko Kovacs, owner of Floraison in Paris, France, to chat about:

    • the experience that reminded her of the fragility of life and pushed her to follow her dream without delay
    • finding the courage to move to Paris and learn a new language while pursuing a floral design education
    • how finding her personal style helped build a business which quickly gained momentum
    • sourcing flowers in Paris
    • her quest to find local garden grown flowers
    • the advantages of speaking 3 languages as a floral designer
    • the rewards and logistics of working with a wedding planner
    • the challenges of being a working mother
    LINKS MENTIONED IN EPISODE 75:
    • VIP Roses
    • Joy Proctor Design
    SEE MORE OF AKIKO'S WORK HERE:
    • Website
    • Instagram
    • Facebook
    • Pinterest
    The Botanical Brouhaha Podcast is brought to you by: BLOOM TRUST CO. A curated collection of floral resources you can trust. Log In. Find what you need. Go out and flower with purpose. Click here to learn more.

    Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)

    BB Podcast Sound Engineer: Landon McGee


    Ep. 74: Hazel Gardiner Jan 25, 2021
    Show notes

    Today we're visiting with Hazel Gardiner, owner of Hazel Gardiner Design based in Stoke Newington, East London, to chat about:

    • the diagnosis that changed her relationship with nature and propelled her into the floral industry
    • the importance of wellness and mental well-being as a business owner
    • diversity in floristry (read more of her thoughts here: Tackling Race Barriers in Floristry on The Florist)
    • transitioning from TV production to floral event production
    • utilizing existing skill sets when embarking on a new career
    • the moment she recognized her personal floral aesthetic
    • working with brands
    • moving into influencer work as a florist
    • tips for aspiring floral designers
    LINKS MENTIONED IN EPISODE 74:
    • US Programme | educating and inspiring young females mainly from disadvantaged backgrounds to break boundaries and achieve goals
    • Nancy Straughan
    • Sage | Diversity in Floristry Panel Discussion - The Future of Floristy Part 1 | The Future of Floristry Part 2
    • Matches
    • Elemis
    • Estee Lauder
    • Papier
    • Mary Mary
    • Not on the High Street
    • Meringue Girls
    • Mayesh Wholesale
    • Most Curious
    SEE MORE OF HAZEL'S WORK HERE:

    Website | Instagram | Facebook

    Today's episode is brought to you by: BLOOM TRUST CO. A highly curated collection of floral resources you can trust. Log In. Find what you need. Go out and flower with purpose. Click here to learn more.

    Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)

    BB Podcast Sound Engineer: Landon McGee


    Ep. 73: Rona Wheeldon (Flowerona) Jan 04, 2021
    Show notes

    Today we're visiting with Rona Wheeldon, founder of UK-based Flowerona, to chat about:

    • the life challenge she says led to her career change into the floral industry
    • dealing with 'comparison syndrome'
    • defining creativity
    • making a living as a blogger (get ready to hustle!)
    • the importance of photography in building a successful blog
    • her favorite social media tool for automating posts
    • her Instagram for Florists online course
    • her most liked Instagram post
    • two common Instagram mistakes
    • her thoughts on the future of video platforms for building a business
    • what she does to relax and refuel
    LINKS MENTIONED IN EPISODE 73:
    • Paula Pryke
    • New Covent Garden Market
    • The Flower Patch Magazine
    • The Flower Arranger Magazine
    • RHS Chelsea Flower Show
    • RHS Hamptom Court Palace Garden Festival
    • Rebecca Louise Law
    • Zita Elze
    • Xanthe Berkeley
    • Carrie Santana da Silva | WishWishWish
    • Later
    • The Undoing
    • This Is Us
    • The Great Pottery Throw Down
    • Fiona Pickles
    • Beth Kirby | Local Milk
    • The Wild Mother
    • The Conversation Workshops
    • Trent Shelton
    SEE MORE OF RONA'S WORK HERE:

    Website | Instagram | Under the Floral Spell | In the Floral Spotlight

    Instagram for Florists Online Course | YouTube

    Today's episode is brought to you by: Bloom Trust Co. A highly curated collection of floral resources you can trust. Log In. Find what you need. Go out and flower with purpose. Click here to learn more.

    Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)

    BB Podcast Sound Engineer: Landon McGee


    Ep. 72: Lucy Hunter (The Flower Hunter) Dec 07, 2020
    Show notes

    Today we're visiting with Lucy Hunter (aka The Flower Hunter) in North Wales to discuss:

    • her early career in a "proper job" and why she left it
    • the dream brief she landed as a garden designer
    • why she temporarily lost her creativity and how she regained it
    • how she found her way to floristry
    • her passion for floral and still life photography
    • the important connections she's made on Instagram
    • thoughts on parenting a creative child
    • the healing attributes of art
    • what Covid has taught us about the importance of art and slowing our pace
    LINKS MENTIONED IN EPISODE 72:
      • Max Gill | Max Gill Design
      • Gabriela Salazar | La Musa de las Flores
      • Carol's Garden
      • Gavin & Stacy
      • Monty Don
    LEARN MORE ABOUT LUCY HUNTER HERE:

    Website | Instagram

    Today's episode is brought to you by:

    BLOOM TRUST CO.

    A highly curated collection of floral resources you can trust. Log In. Find what you need. Go out and flower with purpose. Click here for to learn more.

    Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)

    BB Podcast Sound Engineer: Landon McGee


    Ep. 71: Bloom Trust Co. Nov 09, 2020
    Show notes

    Today we're excited to finally unveil Bloom Trust Co., our newest venture launching mid-November and created with your needs and our mission in mind. We've switched it up a bit on the BB Podcast today. You might say we're keeping it all in the family as Maggie Bailey interviews Amy McGee about all the details and questions we think you might have regarding Bloom Trust Co.:

    • How the Bloom Trust Co. website functions
    • Why we decided to start a new business in the midst of a pandemic
    • Who we believe will benefit from the resources on the new website
    • How we vet the recommended resources
    • How the new website and membership will support our mission
    • How you can join us at Bloom Trust Co.
    What is Bloom Trust Co.?

    While Bloom Trust Co. is a virtual space, we want it to feel more like your quaint locally-owned corner bookstore or gallery where conversation flows around shared interests, you can find the resources you need to hone your skill set, and your friends are always happy to see you. We know it won't be easy to create the in-person experience on a website platform, but hey, we've figured out how to stay in touch during a pandemic so we're convinced anything is possible given the right motivation and shared values.

    The Bloom Trust Co. website is a membership site and we've worked hard to keep the price in line with one fast food meal per month - we think we're at least as helpful as a chicken tender & fries combo meal! The website provides a curated collection of resources to the floral community saving you time and providing recommendations you can trust. We believe Bloom Trust Co. can be a useful resource for anyone in the floral industry, but we've designed and curated the site to be especially useful to new and aspiring designers as well as business owners, freelancers, floral students, and those who are in the early years of owning a floral business. And most importantly, we're committed to making resources available to under served communities who have found access to the floral profession difficult in the past.

    The Bloom Trust Co. Mission

    Our primary mission is to provide a highly curated collection of resources our members can trust while sharing outstanding educational opportunities, products, and services to help them learn and grow.

    As a service-minded business, our commitment to Flowering with Purpose drives everything we do at Bloom Trust Co. Ten percent of our net profits are set aside to support our local community and other causes we believe in. Additional details regarding our service component will be available on the Mission page of the Bloom Trust Co. website or feel free to ask us directly! We believe in meeting needs, supporting meaningful causes, and creating opportunities with the resources we've been given.

    LEARN MORE ABOUT BLOOM TRUST CO. HERE:

    Website | Instagram

    Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)

    BB Podcast Sound Engineer: Landon McGee


    Episode 70: Lauren & Leah Palmer (The Wild Mother) Oct 19, 2020
    Show notes

    Today we're visiting with Lauren Palmer & Leah Palmer, owners of The Wild Mother located in the Arts District, Downtown Oklahoma City, Oklahoma on Kickapoo, Osage, Wichita, & Comanche land. What a pleasure to discuss the following topics with these women:

    • why they refer to The Wild Mother as a Creative Studio rather than a Floral Studio
    • the story behind the name of their business
    • how their branding process honors their personalities and the memories of their ancestors
    • the unique way they consult with wedding clients using Floral Stories
    • the role of storytelling in their business
    • the advantages of using a CRM (Client Relationship Management) tool
    • how they appeal to their ideal clients
    • the investment their parents and grandparents made in their lives through art
    • how they plan to use art to honor their ancestors and bless their descendants
    LINKS MENTIONED IN EPISODE 70:
    • Hannah Ashford | helping creative small businesses and entrepreneurs find refinement in their business vision and clarity in their brand story
    • Lauren Freeman | Golden & True
    • Britta Newton-Tarron | BNT & Co
    • Arts District | Oklahoma City
    • Chelsey Ann | Salt & Water Co
    • Dubsado
    • Honeybook
    • PLENTY Mercantile
    • Braiding Sweetgrass by Robin Wall Kimmerer

    LEARN MORE ABOUT THE WILD MOTHER HERE:

    Website | Instagram | Facebook | Pinterest | TikTok: @twmcreativestudio

    Today's episode is brought to you by: Botanical Brouhaha On-line Shop

    Click here to get your No Rain No Flowers tshirt!

    Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)

    BB Podcast Sound Engineer: Landon McGee


    Ep. 69: Lauren Anderson + Rachel Bridgwood (Sweet Root Village) Oct 05, 2020
    Show notes

    Today we're visiting with Lauren Anderson & Rachel Bridgwood, co-founders of Sweet Root Village in Alexandria, Virginia to discuss:

    • how they built a culture of community within their business
    • their tips for building strong relationships with event and wedding planners
    • how they thinking outside the box on staffing and job descriptions
    • the process of regrouping and persevering during the COVID pandemic
    • their online learning hub: Village Schoolhouse
    LINKS MENTIONED IN EPISODE 69:
    • Team Flower
    • Amy Nicole Floral
    • Sue Prutting | White Magnolia
    • Sophie Felts
    LEARN MORE ABOUT SWEET ROOT VILLAGE HERE:

    Website | Instagram | Facebook | Pinterest | Village Schoolhouse

    Today's episode is brought to you by:

    Botanical Brouhaha -- Online Shop

    Click here to get your No Rain No Flowers tshirt!

    Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)

    BB Podcast Sound Engineer: Landon McGee


    Episode 68: Megan McHugh & Denise Richter (Pistil & Stamen) Sep 21, 2020
    Show notes

    Today we're visiting with Megan McHugh & Denise Richter, co-founders of Pistil & Stamen in New Orleans, Louisiana to discuss:

    • their transition from school garden teachers to full-time flower business owners
    • how their complex business model helped keep their business afloat during the pandemic
    • how they've built a strong partnership rooted in recognizing one another's strengths
    • their journey over the years from developing urban gardens on city lots to a new flower farm opportunity
    • confidence and fear — and how they play into decision making both in life and at Pistil & Stamen
    LINKS MENTIONED IN EPISODE 68:
    • Gabriela Salazar | La Musa de las Flores
    • The Blue Carrot
    • Steve and Gretel | Sunny Meadows Flower Farm
    • Connecteam | All-in-One Employee communication app
    • Slack | Team management tool
    • Nicolette Camille
    • Jennie Love | Love 'n Fresh Flowers
    SEE MORE ABOUT PISTIL & STATEN HERE:

    Website | Instagram | Facebook

    Today's episode is brought to you by:

    Botanical Brouhaha

    On-line Shop

    Click here to get your No Rain No Flowers tshirt!

    Co-Hosts: Amy McGee (Botanical Brouhaha) + Maggie Bailey (Bramble & Bee)

    BB Podcast Sound Engineer: Landon McGee


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