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Botanical Brouhaha Podcast

Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you’re a farmer florist building a flower farm and floral design business at the same time? You’ve landed in the right place!

At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into practical tips and insider information from real working florists, floral educators, flower growers, and floral industry vendors to help you find the tools you need to start, run, and grow your flower business.

We like to mix it up! Do you prefer hearing real-life stories or diving into specific flower business topics? Either way, we’ve got you covered.

Listen to our storytelling episodes featuring floral professionals sharing the details of starting and running their flower businesses. So many stories just waiting for you to dig in and learn from those who are doing what you want to do!

Browse our topic-specific interviews where you can expect everything from conversations on marketing, staffing, and floral software to pain points like finding your mojo or listening to your intuition in business.

Amy McGee, Botanical Brouhaha founder, brings years of relationship building with floral designers, farmer florists, and floral professionals to the table and invites you to pull up a chair for the conversations where you’ll learn and be inspired by the nitty gritty transparency of the questions she asks.

The BB Podcast is co-hosted by Natalie Gill, owner of Native Poppy.

Latest Episodes:

BB+ (Ep. 10) Natalie Gill On Finding Your Mojo Jun 24, 2020

Show notes

TODAY'S GUEST:

Natalie Gill, owner of Native Poppy flower delivery | San Diego, CA (2 retail locations: South Park & Solana Beach)

TOPIC: Finding Your Mojo

A Botanical Brouhaha Podcast listener wrote to us asking for Natalie Gill's advice. The UK designer wrote: "How do you find your mojo when it's hiding?" After a challenging year of fast-paced business growth, the question resonated with Natalie and she was willing to open up with our audience to explore her personal struggles and the solutions she believes are essential to creating a sustainable business while regaining and maintaining her passion for life and work.

This episode is for you if:

You've lost your creative flow
You struggle with your creative voice on social media
The weight of your creative job is feeling especially heavy
You're feeling a forced responsibility to be creative which is blocking your ability to be creative

Natalie's Tips for Regaining Your Creative Voice & Passion:

Delegate duties where you can, train your team well, and then trust them to cover for you while you take time away
Step away from your business periodically for an hour, a day, or an extended vacation
Allow yourself to be reinvigorated by life (which means you have to actually live it!)
Try new food, interact with someone you don't normally have a chance to interact with, or see something new
Create moments of pause to avoid feeling forced or trapped in your work duties
Consider what drains you vs. what fills you up and try to find a balance to ensure you're getting what you need to be successful
Get to know yourself and then pursue other hobbies or learn a new skill
Schedule appointments for accountability knowing you're less likely to break an appointment with someone else than break a promise to yourself (ex. scheduling a massage or drum lessons insures you'll follow through rather than making promises to yourself like "I'm going to read more")
Freelance for another designer you admire to learn, gain inspiration, and work for a day without the weight of being the boss ( Natalie loved freelancing for Mindy Rice Design)

Today's episode is brought to you by:

Botanical Brouhaha Online Shop

Host: Amy McGee (Botanical Brouhaha)

BB Podcast Sound Engineer: Joel McGee

Music Written & Performed by: Landon McGee

BB+ (Ep. 9) Maria Maxit on Profitability Jun 11, 2020

Show notes

TODAY'S GUEST:

Maria Maxit | Maxit Flower Design

TOPIC: Profitability

Former BB Podcast co-host, Maria Maxit dropped by for a visit recently (via Zoom, of course) and we had fun catching up on what's happened at Maxit Flower Design since she last sat in the co-host chair. As we visited, she shared about her decision to step away from the podcast to continue growing her business in Houston. After about 15 minutes of catching up, we got around to the topic I asked Maria to share with the BB audience -- profitability. In this episode, Maria shares 6 tips she believes were crucial to building her profitable and sustainable floral design business. Hope you find her insights helpful!

Maria's Tips for Building a Profitable Business:

Hire a bookkeeper
Hire an accountant
Find your niche rather than seeking trends
Produce content you want to see and stay ahead of the curve
Seek a support system of other business owners
Stay flexible and offer a little more

Podcast Host: Amy McGee (Botanical Brouhaha)

BB Podcast Sound Engineer: Joel McGee

Music Written & Performed by: Landon McGee

BB+ (Ep. 8) Joseph Massie on Working Through a Pandemic Jun 03, 2020

Show notes

TODAY'S GUEST:

Joseph Massie | Joseph Massie Flowers + Joseph Massie at the UK School of Floristry

TOPIC: Working Through A Pandemic

When the COVID-19 pandemic shut down his city, Joseph Massie got to work figuring out how to handle the sudden halt of business cash flow due to wedding postponements, class cancellations, and budget restraints on commissioned work. Because he envisions his business being around for years to come, Joseph knew he had to play the long game and make decisions based on building the long-term relationships he'll need to sustain his business post-pandemic. He shares two important skills he's learned while trying to find the opportunities in what he calls his "blank slate moment" when business as he once knew it all changed.

Join us as we talk about:

handling staffing during the pandemic shut down
dealing with the confusion and insecurities created by an unprecedented situation
offering great customer service during challenging times
handling wedding postponements with grace
finding opportunities in the "blank slate moments"
why he decided to postpone the launch of his online school until July 1st, 2020 (it's right around the corner!)

Joseph's Advice for Carrying On During the Pandemic:

Prioritize – Determine what's essential, what you can do in the here and now, and what's important to you.
Innovate – Look for new ways to serve your clients, team, and community.

MENTIONED IN BB+ EPISODE 8:

Podcast Host: Amy McGee (Botanical Brouhaha)

BB Podcast Sound Engineer: Joel McGee

Music Written & Performed by: Landon McGee

Ep. 62: Mattie Bush (Amelia's Flower Truck) May 24, 2020

Show notes

Today we're visiting with Mattie Bush, owner of Amelia's Flower Truck & Amelia's Flowers located in Nashville, Tennessee to discuss:

How she dreamed up and executed the flower truck concept without a background in the floral industry
How she scaled her business quickly to include 3 trucks
Why she decided to add retail shops to her business model
The challenges of selling flowers from a mobile truck
Details on sourcing her flower trucks and the accessories she needed to complete the flower truck concept
The story behind the names of her trucks...Amelia "Amy", Rory, and Melody
Why she's chosen not to include wedding/event florals in Amelia's business model (with a few exceptions...for now)
The merchandise and flower options offered by Amelia's Flowers
The process of shifting to flower deliveries during the pandemic
How she sources the flowers she sells from the flower bars on the trucks and in the shops
The challenges of growing quickly and finding community in a unique niche
Her dreams for the future of Amelia's Flowers

LINKS MENTIONED IN EPISODE 62:

SEE MORE OF AMELIA'S FLOWER TRUCK HERE:

Website | Instagram | Facebook | Pinterest

SEE MORE OF AMELIA'S FLOWER SHOPS HERE:

Website | Instagram

Today's episode is brought to you by:

REAL FLOWER BUSINESS

Click here to learn more about online business courses and free training for florists including Flower Math: The Florist's Guide To Pricing & Profitability, and Wedding Templates to help you streamline your proposal process and help clients book more quickly.

How to Connect with Botanical Brouhaha:

Host: Amy McGee (Botanical Brouhaha)

BB Podcast Sound Engineer: Landon McGee

BB+ (Ep. 7) Alison Ellis on Social Media Mindset May 20, 2020

Show notes

TODAY'S GUEST:

Alison Ellis | Real Flower Business

TOPIC: Social Media Mindset

Alison Ellis of Real Flower Business surprised me when we sat down for a visit. Instead of me asking her a question, she turned the tables and asked me a question she'd received recently from one of her followers! She asked: "Do you have any tips around mindset for showing up on social media even though you'd rather completely ignore it all together?" We had a lot of fun exploring the question together (and I hope we gave her follower some food for thought).

A few of the ideas we kicked around during our visit:

Posting content on social media is a great way to drive traffic to your business website
Closely following your gut on when and how to post can produce organic growth
Consistency will help grow a business (the growth may be slow and steady, so be patient)
Social media is simply another tool to get the word out about your business and connect with others
Social media can lead to long lasting relationships with industry peers who live in other parts of the world
Setting boundaries on time spent on social media is crucial to maintaining balance
We don't have to like every aspect of social media to use it to the advantage of our business
Don't get caught up in what you feel you have to do on social media - you are in control!
Having a business website is crucial (especially in the event that a social media account is hacked or the platform goes away)
While scheduling posts ahead of time is efficient, some business owners may prefer to post in "real" time
Practice leads to progress (posts and schedules don't have to be perfect from the start to lead to results)
Leading with authenticity is the name of the game

Mentioned in BB+ Episode 7:

Podcast Host: Amy McGee (Botanical Brouhaha)

Sound Engineer: Joel McGee

Original Music: Landon McGee

How to Connect with Botanical Brouhaha:

Episode 61: Kate Woodley (Two Wild Hands) May 10, 2020

Show notes

Today we're visiting with Kate Woodley, owner of Two Wild Hands located in Cooranbong, Lake Macquarie in New South Wales, Australia to discuss:

her transition from interior design to floral design
the significance of having her own studio space
the teaching opportunity that helped her gain momentum early on in her career
landing product launch clients through PR companies
the value in finding the support of a local community of designers
why she tends to use minimal foliage
why she prefers to visit the flower market in person despite the long drive
the technique she uses to achieve her signature open airy aesthetic
charging for destination weddings
her color palette planning strategies
the advantages of freelancing
her main referral sources

LINKS MENTIONED IN EPISODE 61:

SEE MORE OF TWO WILD HANDS HERE:

Website | Instagram | Facebook | Pinterest

How to Connect with Botanical Brouhaha:

Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

BB+ (Ep. 6) Joseph Massie on Training, Competing, and Winning May 06, 2020

Show notes

TODAY'S GUEST: Joseph Massie Joseph Massie + Joseph Massie Flowers + UK School of Floristry TOPIC: Training, Competing, & Winning

Over the years, we've had the honor of featuring Joseph Massie's work on the Botanical Brouhaha blog many times. From his rose tunnel installation in honor of the 90th birthday of Her Majesty the Queen to the stunning living dress he designed for Strictly Come Dancing judge Arlene Phillips to wear to the National Television Awards (NTAs), Joseph's work has long intrigued us. But when I sat down with Joseph recently, there was one thing in particular on my mind. I wanted to know how he became the youngest designer to win 5 consecutive Chelsea Flower Show Gold Medals. How does one attain that honor at such a young age? What had he done behind the scenes to prepare for such a lofty goal?

Our conversation was casual and fun. Joseph's wit (and hilarious sarcasm) made the time fly by way too fast. Before I knew it, we were flying through his memories of being a 14 yr old teenager looking for a weekend job, winning the British Florist Association Young Florist of the Year, walking away with his 5th Chelsea Flower Show Gold Medal, and buying a school. I hope you enjoy today's episode as much as I enjoyed the visit with Joseph.

Mentioned in BB+ Episode 6:

Podcast Host: Amy McGee (Botanical Brouhaha)

Sound Engineer: Joel McGee

Original Music: Landon McGee

How to Connect with Botanical Brouhaha:

Bonus: Amy and Maggie: Flowering During the Pandemic May 04, 2020

Show notes

With social distancing practices still in place, BB Podcast host Amy McGee got on a Zoom call with her co-host Maggie Bailey of Bramble & Bee to catch up and discuss living life and running a floral business in the midst of the pandemic. Maggie shares how Bramble & Bee has adjusted business practices during the Covid-19 pandemic. She also discusses what they hope for the coming weeks and months as the country slowly starts to adjust to the new normal.

Episode 60: Jessica Hall & Stephanie Auville (Harmony Harvest Farm) Apr 27, 2020

Show notes

Today we're visiting with sisters Jessica Hall & Stephanie Auville, from Harmony Harvest Farm in Weyers Cave, Virginia to discuss:

the beach-side conversation that led to the creation of their family-run business - Harmony Harvest Farm
the scope of what they grow on the farm
the services they provide to their retail and wholesale customers
their thoughts on the importance of learning to ship their product efficiently (they've just released The Flower Shipping Course to help others do the same)
what a typical farming year looks like at Harmony Harvest Farm
the team structure responsible for managing the farm
the advantages of working together in a family business
how they spend their off season
their decision to purchase the manufacturing of a flower frog originally manufactured by Dorothy Biddle Services
how they discovered the flower frog business was for sale, what they purchased in the deal, and how they transitioned into production as Floral Genius

LINKS MENTIONED IN EPISODE 60:

Chapel Designers
First Lady's Luncheon | Washington, D.C.
greenSinner
Lisa Ziegler
Floral Putty/Clay for anchoring pin frogs to bottom of container

Today's episode is brought to you by:

BOTANICAL BROUHAHA

Visit our Instagram and Facebook pages for additional inspiration and news.

WIN A FLOWER FROG FROM FLORAL GENIUS:

Join our mailing list if you haven't already (that's how we connect with our flower friends with news, resources, and a monthly newsletter!) Click Here
Leave a comment below (so we know you're hoping to win!)

Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

Episode 59: Ellen Frost (Local Color Flowers) Apr 13, 2020

Show notes

Today we're visiting with Ellen Frost, owner of Local Color Flowers in Baltimore, Maryland to discuss:

how she's able to source local flowers for her business year round
her unique business model which includes weddings, weekly orders, book clubs, open studio nights, and more
the Bloom Battle and Flower Trivia Nights hosted by Local Color Flowers
the structure of her team
how she transitioned from being in a business partnership to being a sole proprietor (and later, how she brought her husband on board full-time)
how she's worked with local growers to establish winter crop availability
the logistics of sourcing locally
how she educates her customers about the cost of locally sourced flowers
how she insures her wedding clients are a good fit for her business model
the classes she offers to her community
offering the Local Color Flowers space for rent to the public
how she addresses sustainability in her business
the ordering challenges involved in sourcing locally
how she finds time to get away and travel with her husband each year

LINKS MENTIONED IN EPISODE 59:

SEE MORE OF LOCAL COLOR FLOWERS HERE:

Website | Instagram | Facebook | You Tube | Pinterest

Today's episode is brought to you by:

Botanical Brouhaha

Visit our Instagram and Facebook pages for additional inspiration and news.

Co-Hosts: Amy McGee (Botanical Brouhaha) & Maggie Bailey (Bramble & Bee)

BB Podcast Sound Engineer: Landon McGee

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