Better Advertising with BTR Media

Latest Episodes:

How Hyperice Turns Awareness Into Amazon Sales Nov 18, 2025

Show notes

From LeBron to TikTok, awareness is officially performance. Destaney and Justin share how Hyperice, Natrol, and Lucky Energy use creative campaigns and full-funnel strategy to turn brand buzz into real Amazon growth.

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

Connect with Justin on Linkedin: linkedin.com/in/justinnuckols

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Bring Your Brand to Life on Amazon Nov 04, 2025

Show notes

New interactive modules, quizzes, and video tools are changing how customers shop on Amazon. Destaney and Day Tomko explain what’s live now, what’s coming next, and how to get first mover advantage before everyone else catches on.

Connect with Day on Linkedin: linkedin.com/in/day-tomko-26916864

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Budgets, Buyers, and the Bigger Ecosystem Oct 21, 2025

Show notes

What makes a Walmart shopper different from a Target shopper? And why does it matter for your ad dollars? Destaney and Nick unpack how audiences behave differently across retail media networks–and how brands can align their goals with the right channels instead of spreading themselves too thin.

Connect with Nick on Linkedin: linkedin.com/in/n-amos

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Your New Creative Coworker: Amazon’s Agentic Creative Studio Oct 09, 2025

Show notes

This isn’t just another AI launch. Destaney and David Meers break down Creative Studio’s new agentic experience, a major step toward fully intelligent creative production. From generating entire storyboards from a single ASIN to instantly remixing your content by audience or season, they explore how advertisers can move from idea to asset to iteration in record time. Think of it as your new creative coworker, faster, smarter, and ready to ship professional-grade videos at scale.

Connect with David on Linkedin: linkedin.com/in/meersd

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

Check out Creative Studio: https://aistudio.amazon.com/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How Chubbies Broke the ROAS Addiction Oct 07, 2025

Show notes

What do you do when your ROAS starts looking great, but your growth stalls?

Preston Rutherford, co-founder of Chubbies and founder of Marathon, joins Destaney to talk about one of the biggest challenges performance marketers face: knowing when it’s time to shift from pure demand capture to true demand creation.

In this episode, Preston shares the real story behind how Chubbies scaled, where ROAS started to break down, and why building a brand that people remember is more important than ever, especially in a world where AI, Amazon, and TikTok are changing how people discover and decide.

We cover:

Why ROAS became a crutch (and how to break the addiction)
How to think like a CFO without losing creative soul
Brand search volume, incrementality, and blended CAC
The role of shortcuts in AI-driven discovery
Why great creative wins in a commoditized world
Preston’s playbook for brands ready to scale sustainably

Learn more about:

Chubbies - https://www.chubbiesshorts.com

Marathon Data - https://www.marathondataco.com/

BTR Media - www.btrmedia.com

Connect with Preston - https://www.linkedin.com/in/prestonr/

Connect with Destaney - https://www.linkedin.com/in/destaney-wishon/

Listen to all episodes: btrmedia.com/resources/podcast

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What’s Working (and Why) for Lacoste on Amazon Sep 25, 2025

Show notes

Scaling a big brand on Amazon doesn’t always come down to budget, especially when you're managing 13,000+ ASINs in a category like apparel. In this episode, Destaney and Cal Kildow break down what’s actually working for Lacoste right now, and how they’re making smart, strategic moves without overcomplicating it.

In this episode:

How we prioritized 13,000 ASINs with limited budget
The role Sponsored Brand video and product collections play in apparel
Why branded spend went down but branded search went up
How seasonal campaigns (like Father’s Day) were built and scaled
Conquesting strategies using competitor search terms
When we lean on creative assets vs Amazon’s AI tools
What brand metrics + Nexus helped us uncover

Connect with Cal on Linkedin: linkedin.com/in/cal-kildow-597b81220

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Inside Amazon’s New Creative Studio Sep 17, 2025

Show notes

Amazon just announced a major update to Creative Studio at Accelerate, giving advertisers an agentic creative partner that can concept, storyboard, and produce images and video from start to finish. Destaney, Joe, and Jennyfer break down how the new features work, what this means for brands of every size, and why relevance and speed to market are becoming the biggest competitive advantages on Amazon.

Learn more about Creative Studio: https://aistudio.amazon.com/

Connect with Joe on Linkedin: https://www.linkedin.com/in/joeshelerud/

Connect with Jennyfer on Linkedin: linkedin.com/in/jennyfergoune

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Connecting the Funnel with AMC Sep 11, 2025

Show notes

Amazon has given brands a serious upgrade when it comes to ad tools and data. But turning that access into strategy takes more than dashboards.

In this episode, Destaney and Joe Shelerud, CEO and Co-Founder of AdAdvance break down how to use AMC to better understand customer behavior, justify budgets, and connect upper and lower funnel efforts. They cover the shift toward audience-first creative, how to avoid siloed campaign thinking, and how to scale insights without getting overwhelmed.

Key Topics Covered:

How Amazon is democratizing insights and creative tools for both small and enterprise brands
The real value of AMC and not just for data, but for action
Path to purchase, time to conversion, and ad type overlap to guide your decisions
Building audience-first strategies with AMC Audiences, even within Sponsored Ads
The risk of viewing ad types in silos (and how to connect the funnel)
A layered approach: starting with foundations, then building up through audience, analytics, and finally custom queries
Frameworks for helping brands prioritize what to do next, not just chase new features
Destaney and Joe’s complementary POVs: analytics vs actionability, data vs gut

Connect with Joe on Linkedin: linkedin.com/in/cal-kildow-597b81220

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to Uncover the Real Gaps in Your Retail Media Strategy Sep 04, 2025

Show notes

Growth isn’t one-size-fits-all. Destaney and Jess Jackson, BTR’s Head of Growth, unpack what they’re seeing in audits today: over-indexed branded spend, leadership misalignment, and a dangerous focus on ROAS over revenue. They share the exact shifts that turn stagnant brands into category leaders, why AMC and DSP matter now more than ever, and how a customized, full-funnel approach is the only path to real, sustainable growth.

Connect with Jess on Linkedin

linkedin.com/in/jess-jackson-9a8370119

Connect with Destaney on Linkedin

linkedin.com/in/destaney-wishon

Learn more about BTR Media

www.btrmedia.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How Liquid Death Built Demand Everywhere Aug 19, 2025

Show notes

What happens when you take one of the most disruptive CPG brands in the world and try to translate that momentum into Amazon?

In this episode, Destaney sits down with Natalie Cotter, former Liquid Death marketer and current advisor to early-stage CPG brands, to talk about what it really takes to build a brand that drives demand. And we're not just talking ROAS here.

They cover everything from the Ice Tea launch that sold out in 48 hours, to why some of today’s influencer-led brands are missing the mark, to the not-so-glamorous side of scaling on Amazon (ops, inventory, and org-wide alignment).

Connect with Natalie

https://www.linkedin.com/in/nataliekcotter/

Connect with Destaney

https://www.linkedin.com/in/destaney-wishon/

Learn more about BTR Media

www.btrmedia.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.