Better Advertising with BTR Media

Latest Episodes:

Protect Tomorrow's Revenue & Stay in Stock with David Glick of Flexe Oct 25, 2022

Show notes

#009 - Supply chain has been a top concern for all sellers at some point in the last two years. David Glick, the Chief Technology Officer of Flexe, joins to talk about the omnichannel distribution & fulfillment offerings at Flexe, as well as his thoughts on the progress of the Walmart marketplace, and stories of his time developing logistics at Amazon in the early 2000's.

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Growing Mature Brands at Aggregators with Sumit Garhwal of Marketplace Powerbrands Oct 18, 2022

Show notes

#008 - Ever wonder what happens to the marketing efforts after brands are sold to Amazon aggregators? Today we talk with the Head of Marketplace Advertising, Sumit Garhwal, from Marketplace Powerbrands to learn about:

How to continue growing mature brands
How to prevent your own brands from competing with themselves
Importance of clean structures & nomenclature in your advertising
Scaling with a team & processes as your catalog grows
What a dream brand to acquire looks like

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Get Your Brand In Front of People's Faces So You Can Get Your Product On Their Asses with Sean Riley of DUDE Wipes Oct 11, 2022

Show notes

#007 - Dude, this episode you can't miss! We're joined by the legendary entrepreneur behind DUDE Wipes, Sean Riley, whom you may recognize from Shark Tank when Sean & his co-founders partnered with Mark Cuban! Today we are looking back at how Sean & friends built a top-category brand off of Amazon using top of funnel marketing, such as putting "DUDE Wipes" on UFC fighter Tyron Woodley's shorts. Sean details how they utilize DUDE Products' omnichannel presence to attract customers on Amazon & see repeat sales on other channels, balancing risks to differentiate your brand to your target market, and how they double down on winners to grow the product catalog.

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Track the Right KPIs for PPC Campaigns with Josh Justice from The LEGO Group Oct 05, 2022

Show notes

#006 - One of the ecommerce community's most active LinkedIn members, Josh Justice joins the show to chat topics from educating corporate boardrooms on full funnel Amazon advertising, to setting the right KPIs according to different campaign strategies, and more. As the Search Marketing Manager at the LEGO Group, one of the greatest toy companies in the world, Josh tells of the lessons he's learned along the way working at an agency, private label supplement brand, and even living in China where many Amazon sellers source their products from.

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Scaling Your Brand with API & Amazon Marketing Stream with Dustin Wassner Sep 13, 2022

Show notes

#005 - Talking with our BetterAMS technical genius, Dustin Wassner, on the Amazon API and its ability to scale advertising tasks such budget adjustments, rules-based bidding, keyword recommendations, & more. Dustin shares thoughts on where Amazon PPC could be headed as Amazon Marketing Stream now offers real-time data that provides insights on conversion rates and CPC's that we never had previously. If you're looking to bring tech to your brand and business, Dustin is the man to talk to!
Dustin Wassner - LinkedIn
Amazon API Toolkit
Amazon Marketing Stream

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Launching New ASINs & Ranking Your Product Aug 30, 2022

Show notes

#004 - We're sharing the fundamental advertising campaigns we recommend setting up when you are launching new products & ASINs on Amazon. Improving your click-through rate when you don't have reviews can be tricky and hurt your organic and paid performance. We'll offer simple tips to use at launch that are shown to improve click-through rate and competitiveness in the search results on launch day.
Amazon Sponsored Ad Policies & Custom Headline Copy Guidelines

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Amazon DSP with Adam Mellott - Targeting Differences From Sponsored Display Aug 16, 2022

Show notes

#003 - Listen in as Adam Mellott of the BetterAMS team joins to share his expertise in Amazon DSP. We'll cover the similarities that Sponsored Display and DSP have in common, but more importantly, the more-precise targeting capabilities that make the DSP platform so much more powerful. We show how utilizing DSP with small differences can save tons of wasted spend both for brands that have one-time customers or customers that repeat purchases.
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2022 Prime Day - Lost Clicks Are Not Lost Customers Aug 16, 2022

Show notes

#002 - Today we dive into Prime Day performances and the tactics we saw sellers use to maximize sales on one of the biggest traffic days of the year . Highlighting the ad types we as an agency saw dominate in gaining new-to-brand customers, how drastically CPC's increased, & even how sellers are continuing to maximize the traffic they earned on Prime Day late into Fall. We also offer recommendations on PPC strategies you can build out today that are critical in earning all the ad placements you need to have on days like Prime Day.
Download our free Prime Day Checklist here

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Welcome to Better Advertising with BetterAMS Aug 04, 2022

Show notes

#001 - Better Advertising with BetterAMS is a podcast for Amazon sellers & the e-commerce community to share strategies to optimize & scale online brands with Amazon PPC and Amazon DSP. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon. On the show, we chat topics from organically ranking products with PPC, to using Sponsored Display for more than just remarketing, to maximizing ROAS on Prime Day. We bring you along in our conversations to give sellers new strategies to test out for a variety of business goals, updates on Amazon Advertising features & betas, as well as case studies of creative and innovative tactics. Get firsthand advertising advice from experts & learn how to reach your online business goals through Amazon PPC on Better Advertising with BetterAMS.
https://betterams.com/

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