Better Advertising with BTR Media

Latest Episodes:

Special Edition Episode: unBoxed 2023 Keynote Speaker Interviews Oct 31, 2023

Show notes

#029 - In this special episode of Better Advertising with Better AMS things are about to get really exciting! Your hosts, Destaney Wishon and Justin Nuckols, will be chatting with the awesome Amazonians who brought us the latest cool tools from Amazon’s 2023 unBoxed keynotes. We’ve got Teresa, Ruslana, Kelly, and Jeff here to spill the beans and give us the inside scoop. We’re going to dive deep, ask the burning questions, and get to know all the amazing stuff these experts have been working on. So grab a seat, tune in, and get ready for a fun, friendly conversation filled with fresh insights and fascinating stories from the heart of Amazon’s advertising innovations!

Key Takeaways:

Sponsored TV: Amazon's new offering aims to democratize TV buying and make it accessible to brands of all sizes.
Leveraging Amazon Marketing Cloud (AMC): Brands can use AMC to gain insights and measure the success of their advertising campaigns.
Customization and Measurement: Brands should use the right mix of advertising tools and strategies to reach their target audience and achieve their business goals.

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Brand Building on Amazon: The Simple Modern Journey with Bryan Porter Oct 19, 2023

Show notes

#028 - In this episode of the Better Advertising with Better AMS podcast, host Destaney Wishon interviews Bryan Porter, co-founder of Simple Modern. They discuss the importance of building a brand on Amazon, the evolution of Simple Modern's brand strategy, and the role of advertising in their growth. Bryan shares insights on how they have honed in on their brand angle, the value of high-quality content in product listings, and the impact of packaging on the customer experience. He also discusses the transition from a tactical approach to advertising to a more long-term, strategic mindset. Brian highlights the importance of balancing short-term profitability with long-term brand building and the role of advertising in achieving organic rankings. He shares his experiences with different types of Amazon advertising, including branded, competitor, and generic keywords, and the value of influencer marketing. Bryan also discusses their plans to expand into higher-end retail channels and the challenges of balancing leadership and industry expertise.

Key Takeaways:

Building a brand on Amazon is essential for long-term success and differentiation from competitors.
High-quality content, including imagery and packaging, helps to create a positive customer experience and build trust in the brand.
Balancing short-term profitability with long-term brand building is crucial for sustainable growth.
Different types of Amazon advertising, such as branded, competitor, and generic keywords, have varying levels of impact and value.
Influencer marketing can be a powerful tool for driving sales and increasing brand awareness.
Expanding into higher-end retail channels requires a focus on product differentiation and pricing strategies.
Balancing leadership and industry expertise is a challenge that requires building a strong team and leveraging individual strengths.

Check out Simple Modern's newest product (Voyager Tumbler with 360° Lid)

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Navigating Kickstarter with Panther Vision: Josh Leon’s Insights on Crowdfunding and Launching Unique Products Oct 16, 2023

Show notes

#027 - Josh Leon is an advertising specialist and partner at Panther Vision, an outdoor gear and lighting brand. He has extensive experience in marketing and has successfully launched products on both Amazon and Kickstarter. In this episode, Justin Nuckols interviews Josh Leon from Panther Vision about their experience with crowdfunding on Kickstarter. Josh shares how they started on Amazon before venturing into Kickstarter and how the platform has helped them develop their brand identity and unique products. He discusses the importance of storytelling and connecting with the target audience on Kickstarter, as well as the benefits of receiving feedback and refining products before launching on Amazon. Josh also highlights the growing popularity of Kickstarter and the opportunities it offers for brands to test new ideas and expand their reach.

Key Takeaways:

Kickstarter allows brands to connect with their target audience and develop a unique brand identity.
The platform provides an opportunity to receive feedback and refine products before launching on Amazon.
Kickstarter is a growing space with a lively community and offers untapped opportunities for entrepreneurs.
Crowdfunding on Kickstarter can help brands test new ideas and push the boundaries of their products.

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Navigating International Amazon Advertising: Insights from Gabriel Cáceros at BetterAMS Oct 06, 2023

Show notes

#026 - Gabriel Cáceros joins host Justin Nuckols to discuss the international side of ad management on Amazon. They focus on the differences between advertising on Amazon in the US and in countries like Mexico. Gabriel explains that Amazon Mexico is one of the fastest-growing marketplaces and highlights the unique advertising strategies and opportunities available in these international markets. He emphasizes that while the conversion rates may be lower in international marketplaces, the CPCs (cost per click) are significantly cheaper, making it a favorable environment for advertisers. Gabriel also discusses the importance of brand awareness campaigns and the effectiveness of ad types like sponsored display and sponsored brands video in driving brand recognition and sales.

Key Takeaways:

International marketplaces like Amazon Mexico offer cheaper CPCs compared to the US, making it a cost-effective advertising opportunity.
Conversion rates may be lower in international marketplaces, but the lower CPCs can still result in a good return on ad spend (ROAS).
Brand loyalty is strong in international marketplaces, with consumers often searching for specific brands rather than generic product keywords.
Sponsored display and sponsored brands video are effective ad types for generating brand awareness and capturing customer attention in international markets.

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Lessons from Alicia Long on TikTok UGC Content & Launching New Ecomm Era Jun 28, 2023

Show notes

#025 - In this insightful conversation with Justin Nuckols and Alicia Long, we delve into Alicia's appearance on Shark Tank, her experience of launching her brand Nutr, and her new venture, New Ecomm Era - a community and course launched to teach organic ranking & top of funnel targeting - basically TikTok, UGC content, & influencer marketing.

Alicia also details the impact of Shark Tank as a catalyst, the importance of being omnichannel in advertising, the rise of TikTok as a powerful marketing platform, Alicia's unique approach to training the TikTok algorithm for targeted content, and the potential implications and impact of these themes on the advertising landscape.

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Amazon Advertising Tech Genius Dustin Wassner Discusses New Rollouts Jun 12, 2023

Show notes

#024 - BetterAMS' own Destaney & Dustin discuss the latest Amazon Advertising developments, including Amazon Marketing Cloud & Amazon Marketing Stream. Dustin shares his insights on the value of these tools and how brands can leverage them to improve their advertising campaigns. The conversation also covers the downsides of Amazon Marketing Stream and the importance of staying up-to-date on the latest developments in Amazon Advertising. Additionally, they discuss the impact of day parting on CPCs and the potential for Marketing Stream and Day-Parting solutions for smaller brands.

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Exploring Amazon Bulk Ops: Tips From Tech Pros Elizabeth Greene and Dustin Wassner May 16, 2023

Show notes

#023 - Join Elizabeth Greene, co-founder of Junglr, and BetterAMS' Dustin Wassner - the leading experts in Amazon advertising & bulk operations - as they delve into the intricacies of managing ads at scale. Discover the power of Amazon Bulk Operations with Elizabeth and Dustin as they explore the two-dimensional spreadsheet, offering an all-in-one view of your ad account, including campaigns, ads, & targets. Uncover how this tool can streamline account analysis and facilitate efficient modifications. Elizabeth has turned her experiences into valuable guides, providing the information she wished she had when starting. Listen in as they demystify the world of bulk operations and give you the tools you need to conquer your own Amazon advertising journey.

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Entrepreneur Erica Rankin Shares How To Grow A Successful Business With Community And Vulnerability Apr 11, 2023

Show notes

#022 - Erica Rankin is the founder and chief everything officer of Bro Dough: a better-for-you snack company that sells edible protein cookie dough which is plant-based, lower in sugar, and with added protein. Erica reflects on impulsiveness and willingness to take risks, which ultimately gave her the courage to take the plunge into entrepreneurship. Also hear Destaney and Erica share their advice about having the confidence to just do it, rather than waiting for the perfect time - whatever "it" may be for you. They also emphasize the importance of taking steps, no matter how small, and not getting caught up in making everything perfect.

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Building Big Future Bets into your Team's KPIs with Hasbro's David Khoshpasand Mar 29, 2023

Show notes

#021 - David Khoshpasand comes from both the agency perspective having been at Tinuiti and more recently on the brand side at Hasbro. His expertise described as "developing business strategies for growth" is where we'll dive in today. We cover principles from Alchemy of Growth and Measure What Matters, and specifically how David uses these frameworks internally at Hasbro to drive group focus and measurement on today's and tomorrow's goals to keep growing the business - everything from today's revenue & profit to the big bets & investments for the future.

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Unlocking Walmart's Potential with Guardian Baseball's CEO Matt Kubancik Feb 21, 2023

Show notes

#020 - Matt Kubancik has been selling on Walmart for over a decade, ever since it merged with Jet.com, and has personally witnessed the evolution of Walmart's e-commerce marketplace. Having seen Walmart's emphasis on bringing name-brands into the retailer and offering an alternative to Amazon Prime, Matt believes Walmart is best-positioned to rival Amazon with current macroeconomics trends. Learn how his team at Guardian Baseball has found success with Walmart through developing relationships with their account managers & trial and error.

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