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Prime Day Checklist & Timeline

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How Sellers Can Prepare for Amazon Prime Day in 2024 May 07, 2024

Show notes

#045: Are you preparing for Amazon Prime Day as a seller? Dive into this episode with co-host Destaney Wishon and Adam Vanbaale, where we're tackling all your Prime Day issues and questions. Adam speaks on essential strategies and insider tips from his experience that are key for brands looking to make the most out of this big day on Amazon. We uncover how Prime Day has evolved from just another sale day into a major shopping holiday, right up there with Black Friday and Cyber Monday. We highlight the critical elements for a successful Prime Day: well-crafted content, smart promotions, and flawless operations. As the conversation unfolds, Destaney and Adam speak on various promotional tactics, inventory management, the role of #amazonadvertising and changing consumer behaviors that demand brands to stay agile and proactive.

A few key takeaways:

Prime Day should require a more strategic approach that includes solid content, engaging promotions, and sharp inventory management to capture the consumer surge.
Consider launching smaller promotions before Prime Day to draw in early shoppers and extend discounts after the event to keep the momentum going.
Amazon’s algorithm tends to favor listings with deals, and ensuring your products are prominently placed and badged on the search results page is crucial for maximizing your visibility and clicks.
Keep a close eye on your cross-channel marketing to avoid pricing issues that could lead to suppressed listings on Prime Day.
The period after Prime Day also offers significant opportunities for sustained sales, thanks to ongoing traffic from consumers who might have missed the main event.

More Resources:

Connect with Destaney

Connect with Adam

Prime Day Prep Webinar

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Getting Started with Amazon DSP: Key Differences from PPC May 02, 2024

Show notes

Welcome to the first episode of our Amazon DSP Series!

Amazon DSP Series - Episode 1: Join Justin Nuckols and Adam Mellott, from BTR Media, as they break down Amazon's Demand Side Platform (DSP). Discover how Amazon DSP can enhance your advertising strategy beyond traditional Pay-Per-Click (PPC), leveraging Amazon’s first-party data to offer unprecedented targeting capabilities for enhanced brand visibility and tailored audience engagement. Adam and Justin get into the strategic use of DSP to target competitor audiences and integrate with existing PPC campaigns, providing insights and strategies used by us and the brands we partner with. Hear firsthand how custom audience building and creative strategies can significantly improve your targeting efforts.

New to DSP? Start here

A Few of the Topics Discussed:

The understanding of the DSP platform’s audience targeting and creative capabilities to be utilized effectively, differentiating it from your PPC advertising strategy.
Custom audience building in DSP and the ability for brands to reach users based on specific behaviors, lifestyles, and purchase history, which is updated about every 8 seconds.
Accessibility of DSP through agencies like BTR Media, with lower financial barriers compared to direct Amazon self-service.
How DSP allows brands to advertise beyond the Amazon website using Amazon's first-party data, targeting potential customers on Amazon-owned and third-party websites.
The integration of DSP and existing PPC strategies and creating a cohesive advertising approach that maximizes brand exposure and customer acquisition efficiency.

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➡️ Connect with Justin on LinkedIn

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From $3MM to $35MM - Scaling an E-commerce Brand with Bobby Reger and Alex Amos Apr 18, 2024

Show notes

#044 - This episode features a detailed discussion between Alex Amos, COO of BTR Media, and Bobby Reger, a marketing leader in the space. Hosted by Justin Nuckols, the episode introduces success stories around brands like Natural Dog Company, and their perspectives on current marketing strategies, especially in e-commerce. Bobby has a notable track record in leveraging modern marketing strategies to escalate brand growth dramatically, such as increasing a brand's annual revenue from $3 million to over $35 million.

Key Takeaways:

Brands need to shoot for a mix of foundational marketing strategies and innovative approaches to maintain competitiveness in the always changing e-commerce landscape.
In this episode Bobby and Alex both touch on strategies in building effective teams and fostering leadership that can adapt to rapid changes and growth in the digital marketing space.
What does the future of marketing look like? Authenticity and strategic alignment with brand values are two big ones here! It's no longer about just expanding to new channels. Be strategic and authentic.
Importance of comprehensive digital strategies, including website optimization, SEO, effective use of Amazon and other e-commerce platforms, and more.

Resources:

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Amazon DSP: Targeting Differences From Sponsored Display Apr 11, 2024

Show notes

Throwback Episode - Amazon DSP is increasingly becoming a go-to for many brands, and rightly so! With this in mind, we've decided it's the perfect moment to introduce an exclusive Amazon DSP series across all our platforms, starting with a throwback to one of our initial episodes. Tune in to hear Adam Mellott from the BTR Media team share his in-depth knowledge of Amazon DSP. We'll dive into the similarities between Sponsored Display and DSP, highlighting the precise targeting capabilities that elevate DSP above the rest. Discover how small tweaks in utilizing DSP can significantly reduce wasted expenditure for both brands focusing on one-time purchases and those aiming for repeat customers.

Go-To Resources:

Get Updates on our DSP Series

See More Resources

Connect with Brent on LinkedIn

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Artificial Intelligence: Tools & Strategies for Marketers Apr 11, 2024

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#043 (Part Three) - In the final episode of this series, host Justin Knuckles, Adam Mellott, and Brent Wees wrap up their discussion on the transformative power of AI in marketing, stemming from their AI Hackathon experience at the Prosper conference. They share insights into specific AI tools that can revolutionize marketing strategies, emphasizing their utility for beginners and veterans alike in enhancing efficiency and creativity in campaigns.

Key Takeaways:

The hackathon showcased the role of AI in executing complex marketing tasks rapidly, highlighting tools like Gamma for creating presentations, landing pages, and more with ease.
Brent and Adam recommend a variety of AI tools, including GPT-4, CoSchedule for social media management, Canva for design automation, and Revoicer for professional-grade voiceovers, demonstrating the wide applicability of AI in different marketing facets.
This conversation underscores the importance of human oversight in AI-generated content, advocating for a balance between leveraging AI for productivity gains and applying human creativity to refine and personalize outputs.
They encourage continuous learning and experimentation with AI tools to stay ahead in the marketing field, suggesting building custom GPTs for specific tasks to further streamline workflow.

Resources:

Connect with Brent on LinkedIn

www.ideameetplan.com

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Exploring Creativity through Artificial Intelligence Apr 08, 2024

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#042 (Part Two) - In this episode we continue the exploration of artificial intelligence's transformative impact on marketing with Justin Nuckols. Joined by Brent Wees and Adam Mellott, they go a bit deeper into the practical applications of AI through their experiences at the Prosper conference's AI hackathon. The team outlines the structured challenge of developing a marketing campaign for a new product within an hour, leveraging AI tools like the Gamma App for rapid execution. The conversation sheds light on the broader implications of AI in streamlining marketing tasks, encouraging a blend of automation and human creativity to enhance campaign strategies. Brent and Adam offer practical advice for marketers looking to incorporate AI into their workflows, emphasizing the importance of experimentation and continuous learning to fully harness AI's capabilities.

Key Takeaways:

The AI hackathon served as a real-world testbed for the rapid development of marketing campaigns, demonstrating AI's potential to significantly speed up the creative process.
Brent and Adam highlight the importance of understanding AI tools and their applications in marketing, advocating for hands-on experimentation and utilization of advanced AI functionalities.
The discussion underscores the balance between leveraging AI for efficiency and ensuring the human element remains central to marketing efforts, stressing the value of personal touch in the age of automation.

Resources:

Connect with Brent on LinkedIn

www.ideameetplan.com

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Creating The Ultimate AI Hackathon with Brent Wees Apr 04, 2024

Show notes

#041 (Part One) - In this episode of Better Advertising with BTR Media, Justin Nuckols talks about the AI immersive world and how it's changing the way we do business with special guests Brent Wees, RECC and Adam Mellott. They talk about approaches to the integration of AI into professional practice through the lens of their most recent experience: competing in an AI hackathon at the annual Prosper conference. They discuss the outcome of the AI hackathon in this episode—a fresh, interactive model of learning and harnessing the potential AI tools hold. Brent is the founder of Ultimate AI Hackathon, and he talks about how bringing people from the industry into a high-tension environment and having them collaboratively build, brainstorm, and present AI-generated solutions could turn around traditional conference formats to bring about deep learning related to those skills.

Key Takeaways:

Brent Wees and Adam Mellott—visited the annual international conference in Prosper and participated in the AI Hackathon under hands-on collaborative learning in artificial intelligence.
Brent, architect of the Ultimate AI Hackathon, is raising the bar on how educational sessions could be delivered at industry conferences with a focus on interactivity and collaboration.
This was a competition that challenges teams to execute an AI strategy within the shortest period and may even increase chances of being identified with the innovation setting.

Resources: