Better Advertising with BTR Media

Latest Episodes:

Get Face-to-Face with Your Online Customers with Kyle Peters of Nestle Feb 07, 2023

Show notes

#019 - Kyle Peters is the one developing your next favorite product from Nestle. Learn about how his teams research, test, and iterate on product concepts before they reach a national rollout. One of private label sellers biggest headaches, Kyle details what metrics are most important when deciding if products in your catalog should be discontinued to free up investments for other projects. And when it is time to bring the product to market, we cover how face-to-face product demos and sampling can build a passionate base of customers who will help you cut through the noise on marketplaces today.

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Sell in Smaller Arenas & Raise 'Visitor Value' with Matt Gallant Jan 25, 2023

Show notes

#018 - Matt Gallant's approach to product research, customer avatars, and harmonizing across your marketing has helped him & BiOptimizers dominate in their niche. Building a competitive brand takes winning smaller niches to build up to a bigger fight - to put it in Matt's boxing terms. Matt and Destaney dive into their favorite personality tests with recommendations for those looking to explore personal development in 2023.

Try Nootopia here

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Master the Creative Ad Types with Brenton Baderdeen Jan 10, 2023

Show notes

#017 - From our talk in late 2022, Brenton Baderdeen from P&P Imports joins us to reflect on Black Friday/Cyber Monday performance, how their brands structure & advertise across a seasonal catalog, and how they use CommerceIQ to efficiently scale their advertising and reporting. We get very specific on Amazon creative ad type recommendations, from how long your Sponsored Brand video should be, to the type of audio to play over it, and the best copy for conversions and attracting New-to-Brand customers. If you've wanted to explore more of Sponsored Brand and Sponsored Display, Brenton has tons of wisdom to jumpstart your efforts.

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Find Your Brand New Products & the Easiest Way to Sell on New Marketplaces with Aaron Cordovez of Zulay Kitchen Dec 20, 2022

Show notes

#016 - Zulay Kitchen has been a dominant brand in the Home & Kitchen category for years, and largely due to the genius & branding insights of Aaron Cordovez. Hear how to find the next product to launch by using Amazon's most obvious data, as well as how to use pricing across your products to build a moat competitors cannot defeat - look at Zulay's milk frothers as a case example. Aaron talks on his offering to help sellers expand to new marketplaces like Walmart at no-risk with Aaron's expertise. We'll cover Samurai Seller, an affordable ad management software, for sellers looking for a solution to take advertising off your plate. Links are below for all resources in this episode.

Reach out to Aaron about listing on other marketplaces with Big Brand Products.

Samurai Seller: Semi-Automated Ad Management for Amazon Sellers

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Building a Viral Tik Tok Product with Michael Malinsky Dec 06, 2022

Show notes

#015 - Wonderskin is a great case study for their viral Tik Tok success, and Founder & CEO Michael Malinsky joins us to talk about how they built a brand with key advantages in the marketplace - it was fun to share & talk about with friends, and made you want to return to the brand to shop additional products. These edges helped their advertising efficiency in such a competitive category as makeup by building a relationship with their customers in a experiential, visual way.

Read Wonderskin's Tik Tok Case Study

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Building a Marketing Team of Experts & Amazon Unboxed Takeaways with Kyle Lembke of PetIQ Nov 29, 2022

Show notes

#014 - PetIQ is a brand that has put focus on building a digitally native brand with incredible insights behind their customer acquisition strategies. Kyle Lembke of the PetIQ team joins to discuss how to build an e-commerce team with various marketing experts like TikTok, calculating your customer acquisition costs compared to lifetime value, and exploring how many Prime Days and promotional days is too much for a brand. Stick to the end to hear Kyle & Destaney's thoughts on Amazon Unboxed event from late October.

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Earn More Than Impressions from Amazon's Social Media Tools with Emery Steinweg from Lovepop Nov 22, 2022

Show notes

#013 - We've all seen Amazon release features that look similar to social media & Instagram specifically. All things from running Amazon Lives to the incremental exposure from Amazon Posts, Emery Steinweg talks about how Lovepop uses new social features to engage with their shoppers in ways most sellers currently are not. Learn how strengthening this area of advertising can open a form of email marketing directly to your Amazon customers, potentially help you avoid negative reviews, and boost impressions when running deals & promotions.

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Visualizing Ad Spend with External Tools with Michael Schwartz of Sports Research Nov 15, 2022

Show notes

#012 - If you haven't brought a data scientist onto your team but want to understand your marketing spend in ways Amazon can't show, Michael tells us about his experience with external tools. For a brand that is sharing space between a one-time purchase vertical & another in a CPG, repeat-purchase vertical, Michael must set & measure KPIs accordingly. We also discuss the new DSP beta targeting features that are allowing Michael to cross-sell his products to existing subscribers in the brand.

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How to Capture Lost Shoppers with Amazon DSP with Naio Olsen-Stahl Nov 03, 2022

Show notes

#011 - Understand how DSP can be used for your brand to target buyers at any stage of the buyer journey! What's covered:
🔶 What is Amazon DSP
🔶 How it differs from Sponsored Display
🔶 How to piggyback off of PPC traffic
🔶 Our top 4 DSP remarketing strategies
🔶 How to get started!

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Keith Hamann on Why Your Amazon Listing Optimization Doesn't Matter Nov 01, 2022

Show notes

#010 - Keith Hamann is our guest today and joins with a wealth of knowledge in e-commerce marketplaces built over the past several years, even as an FBA owner himself at one time. Listen in for various Amazon marketing topics such as: