Better Advertising with BTR Media

Latest Episodes:

Why Duke Cannon Rebuilt Its Amazon Strategy Mar 17, 2026

Show notes

Duke Cannon built its brand through retail shelves and loyal fans, but turning Amazon into a true growth channel required a very different strategy.
In this episode, Destaney sits down with Josh Webb, Director of E-commerce at Duke Cannon, to unpack what it really takes to scale Amazon inside a retail-first brand. Josh shares how his team navigated the shift from a 3P model to 1P, solved major pricing and inventory challenges, and repositioned Amazon as a channel for new customer acquisition rather than just convenience purchases.
They also discuss how brands should think about channel roles across Amazon, DTC, and retail—and why success in e-commerce often comes down to navigating ambiguity and solving problems without a playbook.
Connect with Josh on Linkedin: linkedin.com/in/joshuajwebb
Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

How Brands Are Scaling with Amazon DSP Performance Plus Mar 12, 2026

Show notes

Amazon’s DSP has a reputation for being powerful but complicated.

Justin and Gibby break down Amazon DSP Performance Plus, an AI-driven campaign type designed to simplify programmatic advertising.

They discuss how it works, when brands should use it, and how it can drive both new customer acquisition and incremental growth when used alongside traditional DSP strategies.

Connect with Justin on Linkedin: linkedin.com/in/justinnuckols

Connection with Gibby on Linkedin: linkedin.com/in/gibby-h-2132b71a4

Energy Drinks, Fire TV & the Future of Amazon Ads Mar 03, 2026

Show notes

Destaney and Sage talk about Sage’s journey from scaling ecommerce at Celsius Energy Drinks to leading strategy at BTR Media and how that brand side experience shapes the way she approaches Amazon today.

They discuss what it actually looks like to build demand instead of just harvesting it, and why upper funnel initiatives like Amazon Fire TV are driving more performance than most marketers expect. They dive into how to communicate test and learn strategies to leadership teams that are only focused on short term efficiency.

They explore the shift from keyword first thinking to audience first strategy, the growing role of video, and how tools like AMC and Amazon’s AI creative solutions are helping brands move faster while staying relevant.

Connect with Sage on Linkedin: linkedin.com/in/sagegorby

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is Retail Media Ready for AI Ads? Feb 17, 2026

Show notes

Ads inside AI are no longer hypothetical.

In this episode, Destaney and Kiri Masters unpack what OpenAI’s ad announcements mean for retail media, discovery, and the future of advertising. From Amazon and Walmart to brands navigating uncertainty, this conversation explores why context may matter more than clicks in the next phase of retail media.

Connect with Kiri on Linkedin: linkedin.com/in/kiri-masters

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How Rhino USA Scaled from Amazon to Walmart Feb 03, 2026

Show notes

What does it really take to go from Amazon success to physical retail shelves?

In this episode, Destaney is joined by TJ Hyland, VP of Sales at Rhino USA, to break down Rhino’s journey from marketplace growth to nationwide Walmart distribution. They discuss why social media (especially TikTok) plays a critical role in driving in-store sales, how to think about omnichannel attribution, and the biggest mistakes brands make when trying to scale too fast.

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

Connect with TJ on Linkedin: linkedin.com/in/tj-hyland-31b69940

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Retail Media is a Moving Target Jan 22, 2026

Show notes

Destaney sits down with Laura Pattison, BTR Media’s new VP of Retail Media, to break down what’s changing across Amazon, Walmart, TikTok Shop, and beyond and what it takes to build a retail media strategy that actually scales.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Foundation we Built in 2025 Dec 16, 2025

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A candid 2025 recap with Destaney and Alex on what it actually took to scale BTR, from investing in A-players and internal tech to protecting culture in a fast-moving industry.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

DSP Strategy in the AI Era Dec 02, 2025

Show notes

Destaney talks with Gibby, BTR Media’s Head of DSP, to break down how he uses AMC, DSP, and AI tools like ChatGPT to build custom reports and audiences that actually prove incremental value. Gibby shares how he went from zero coding experience to writing SQL for AMC, how to turn black box data into actionable insights, and why strong prompts and strategy matter more than ever in Amazon Ads.

Connect with Gibby on Linkedin: linkedin.com/in/gibby-h-2132b71a4

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Inside the Retail Media Super Bowl Nov 21, 2025

Show notes

Amazon unBoxed 2025 delivered some of the biggest shifts we have seen in retail media. In this episode, Destaney and Gabi break down the announcements that matter most from Creative Studio updates to Rufus search behavior to the rise of natural language tools inside Ad Console. #amazonads #retailmedia #amazonadvertising #aiinmarketing #creative #unboxed #rmnews

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

Connect with Gabi on Linkedin: linkedin.com/in/gabriellaviljoen

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Stop Underspending During BFCM Lead In Nov 20, 2025

Show notes

Black Friday / Cyber Monday is the busiest and most competitive shopping moment of the year, but most brands still make the same mistakes. In this episode, Justin breaks down what to do (and what not to do) during the T12 period, Amazon’s “Turkey 12” lead up to deal week.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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