Better Advertising with BTR Media

Latest Episodes:

How to Filter the Noise in Retail Media Jul 22, 2026

Show notes

Destaney sits down with Ashlee Earl, BTR Media's customer success lead, who has sat in almost every seat the industry has to offer.

They talk about how to filter through the noise when every product is suddenly claiming AI and every platform is launching something new, why the 80/20 rule is still the most underrated framework in retail media, and why AMC is no longer something you can treat as a reporting tool you'll get to eventually.

Connect with Ashlee on Linkedin: https://www.linkedin.com/in/ashlee-earl-95945517b/

Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/

AI Is Your Advisor, Not Your Decision Maker Jul 14, 2026

Show notes

Destaney sits down with BTR Media's newest product manager, Lucas Seeley, who started his career bartending at a Penn State hotel and ended up as an intern at Flywheel Digital before he turned 20. They talk about how he taught himself to build AI-powered tools before most people knew what an agent was, what he's already seeing inside Nexus that he wants to fix, and where he thinks AI should never be the one making the call.
Connect with Lucas on Linkedin: https://www.linkedin.com/in/lucas-seeley-b92935217/
Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/

How Amazon Live Is Connecting Creators, Content, and Commerce Jun 30, 2026

Show notes

In this episode, Destaney sits down with Julie Haleluk from Amazon Live to talk about the rise of shoppable video, creator-led commerce, and how brands can use Amazon Live to build trust, create demand, and connect the dots across the customer journey. They discuss why video should be viewed as a full-funnel campaign amplifier, how AMC is making measurement stronger, and why brands that move fast with creators have a major competitive advantage.
Connect with Julie on Linkedin: linkedin.com/in/juliehaleluk
Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

AI Won’t Replace Strategy Jun 23, 2026

Show notes

AI is changing retail media fast, but that does not mean strategy is going away.
In this episode, Destaney is joined by Adam Mellott, Head of Service Delivery, Training, and Education at Better Media, to talk through how AI is reshaping internal training, Amazon Ads, and the way teams learn. They cover Adam’s experience at the Prosper Show AI Hackathon, the development of BTR University, and why AI should be used as an enhancer rather than a replacement.
From master prompts to brand strategy, this conversation breaks down why the best AI outputs still depend on context, human intuition, and strategic thinking.
Connect with Adam on Linkedin: linkedin.com/in/adammellott
Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

Future Beauty Brands Went From Declining to Double Digits Jun 09, 2026

Show notes

In this episode of Better Advertising with BTR Media, Destaney sits down with Ana Sviatschi, Director of Digital Commerce at Future Beauty Brands, to talk about what it really takes to grow in today’s beauty and ecommerce landscape.
Ana shares her journey from Unilever to Bayer to Future Beauty Brands, and breaks down why brands often chase the “next shiny thing” before fixing the basics. From content and catalog health to SKU economics, TikTok Shop, AI, and leadership alignment, this conversation gets into the unsexy but essential work that actually drives growth.
Connect with Ana on Linkedin: https://www.linkedin.com/in/ana-laura-sviatschi/
Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/

Stop Comparing RMNs Like They’re the Same May 27, 2026

Show notes

Every retail media network gives brands another way to reach the consumer. But more opportunity also means more complexity.

In this episode, Laura Pattison joins Destaney to talk about what brands need to understand before adding new RMNs into their media mix. They cover targeting differences, creative opportunities, auction models, data access, attribution windows, in-store attribution, and why measuring everything against the same ROAS benchmark can lead brands in the wrong direction.

Connect with Laura on Linkedin: linkedin.com/in/laurajpattison

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

Inside a $3M Amazon Launch May 12, 2026

Show notes

Launching a brand on Amazon in 2025 isn’t easy—but it’s far from impossible.
In this episode, Destaney and Zach Bican break down how his team scaled a brand from $0 to $3M in ordered revenue in just 12 months—earning a nomination for Most Effective Commerce Media Campaign at The Drum Awards this year.
If you think Amazon is too saturated or too expensive to launch on, this episode challenges that.
Connect with Zach on Linkedin: https://www.linkedin.com/in/zachary-bican/
Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/

CTV, Fire TV, and the Funnel You’re Missing Apr 28, 2026

Show notes

Streaming TV isn’t just a brand play anymore. In this episode, Gibby breaks down how brands should be thinking about CTV, Fire TV, and upper funnel strategy in 2026, from when to invest (earlier than you think) to why a high-intent-only approach is limiting growth. He covers how to use existing search and DSP data to inform TV targeting, where brands go wrong with audience segmentation, and why creative matters more here than anywhere else. You don’t need to reinvent your strategy, you just need to extend it. If you’ve been treating TV as optional, this episode will change your mind.

Connect with Gibby on Linkedin: linkedin.com/in/gibby-h-2132b71a4

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

Duke Cannon Keeps It Simple Apr 14, 2026

Show notes

There’s never been more to do on Amazon. New ad formats, tools, and ways to reach customers. And somehow, that’s the problem. In this episode, Destaney and Josh Webb discuss what it really takes to grow on Amazon right now as a challenger brand. Not in theory, but in practice. If your Amazon strategy feels scattered, this will help you refocus.

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

Connect with Josh on Linkedin: linkedin.com/in/joshuajwebb

Brand Building Beyond ROAS Jail Mar 31, 2026

Show notes

In this episode, Isa joins the podcast to talk about what brands miss when they focus too narrowly on ROAS. From her experience on the brand side and now at BTR Media, she breaks down why awareness still matters, why the path to purchase is anything but linear, and how strong brands connect media, creative, and ecommerce to drive growth.

Connect with Isabella on Linkedin: linkedin.com/in/isabella-troia

Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

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