B2B Growth

Latest Episodes:

The Importance of Brand Awareness in Demand Generation Apr 27, 2021

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In this episode, Lesley Crews talks with Gabriel Ehrlich, founder of Remotion Digital.
The two discuss:
Brand awareness
The importance of customer experience
How LinkedIn humanizes business

Focusing on Operations for a Successful Demand Gen Strategy Apr 26, 2021

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In this episode, Lesley Crews talks with Judy Sheriff, VP of Demand at Refine Labs, on the importance of operations in a demand gen strategy.

What IS Demand Generation? Apr 25, 2021

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As we're getting ready to round out our series on demand generation, Lesley Crews shares what she's discovered so far on her journey into demand generation, advice she's received from others, and how she defines the term herself.

Organic vs. Paid: Which Is Better for Your Demand Gen Strategy? Apr 24, 2021

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In this episode, Lesley Crews talks with Breezy Beaumont, head of growth at Correlated.
The two discuss:
Paid vs organic advertising
Product-led growth
Demand gen vs. generating demand
How ABM and demand gen work in tandem

Why Email Marketing Is Still Important in a Demand Gen Strategy Apr 23, 2021

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As we're winding down our demand generation deep dive, Lesley Crews talks with Dan Sanchez on why email marketing is still relevant in a demand gen strategy. It's not all organic!

How to Create a B2B Brand Awareness Strategy That Creates Urgency & Drives Demand Apr 21, 2021

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In this episode, Lesley Crews talks with Jay Baron, CEO of Elevate Demand.
Jay and Lesley discuss growth marketing vs. demand generation, creating a B2B brand awareness strategy that drives demand, buyer-led growth, and more.

Why 'Best Practices' Aren't Practical (w/ Udi Ledergor) Apr 20, 2021

Show notes

In our continuation of our demand gen deep dive, Lesley Crews talks with Udi Ledergor, CMO at Gong, on why best practices aren't really best.
They also discuss:
Moving from conversational intelligence to revenue intelligence
Gong's iconic Super Bowl commercial
Demand gen defined

How to Generate CONSISTENT Revenue Growth in Your Organization Apr 19, 2021

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In this episode, Lesley Crews talks with Nemanja Zivkovic, CEO of Funky Marketing, on implementing demand gen strategies into a small business, the future of sales & marketing roles, and shortening the sales cycle.
He also shared how Funky Marketing describes demand gen to their customers (hint: they don't)!

3 Demand Gen Trends That Will Shape Your Business in 2021 and Beyond Apr 17, 2021

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In the latest installment of our demand gen deep dive, Lesley Crews talks with Israel Blechman, owner of TLM Marketing about 3 demand generation trends that will shape your business in 2021.
They also discussed strategies that are seeing increased budgets in 2021 and how to measure success in a demand gen strategy.

How to Leverage Your Content to Stand Out in a Sea of Competitors Apr 15, 2021

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In this episode, Lesley Crews talks with Kaylee Edmondson, Director of Demand Gen at Chili Piper on how to leverage the content in your demand gen strategy to differentiate yourself and stand out to potential buyers.

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