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    Business

    B2B Growth

    Conversations from the frontlines of marketing.

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    Copyright: © Copyright Sweet Fish Media

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    Latest Episodes:
    The Downfall of Marketers' Obsession with New May 08, 2021
    Show notes

    In this episode, Timmy Bauer talks with Adam Wooley, Senior Director of Global Growth and Marketing Ops at Hublio.

    Your Content Delivery Isn't as Good as You Think It Is May 07, 2021
    Show notes

    In this episode, Timmy Bauer talks with Caitlin Ridge, Director of Strategic Communications at Formation, about why your content distribution and delivery isn't quite as great as you think it is.

    Differentiation Isn't About Features or Price May 05, 2021
    Show notes

    In this episode of the #CX series, Ethan Beute , Chief Evangelist at BombBomb, talks with Stacy Sherman, founder of DoingCXRight, about the connection between EX and CX, co-creating with your customers, and being more personal and human with video.
    Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast here or in your favorite podcast player.

    PSA: Your Buyers Are Humans! May 05, 2021
    Show notes

    In this episode, Timmy Bauer speaks with Sara Breese, EVP of Marketing at Master Control.

    Are You Focusing Too Much on Your Email Strategy? May 03, 2021
    Show notes

    In this episode, Timmy Bauer talks with Tory Kindlick, Marketing Director at Leadspace

    Document Your Content Marketing Strategy: Here’s How May 02, 2021
    Show notes

    In this episode, we talked to Nicole Bump with Bump Inbound about how to document your content marketing strategy.
    We learned:
    • What the most critical parts of a content marketing plan are
    • What most companies get wrong about their plan
    • Tips on how to keep your plan current in an ever changing marketing world

    The Most Underutilized Tactic in B2B Marketing May 01, 2021
    Show notes

    In this episode, Timmy Bauer talks with Isabelle Papoulias, CMO at MediaFly, about the two most underutilized tactics in B2B marketing.

    How to Utilize LinkedIn for Your Demand Gen Strategy Apr 30, 2021
    Show notes

    As we wrap up our demand generation series, Lesley Crews shares her final thoughts on the deep dive, and shares she and the team at Sweet Fish have been utilizing LinkedIn for their demand gen strategy.

    Demand Creation vs. Demand Capture Apr 29, 2021
    Show notes

    As we wind down our demand gen series, Lesley Crews talks with Andy Davis, Head of Demand Gen at Attest, about demand creation vs. demand capture, and why having both of these in your demand generation strategy is crucial.

    Why Your Go-To-Market Approach Still Matters Apr 28, 2021
    Show notes

    In this episode, Lesley Crews talks with John Ledoux, of John Ledoux Consulting. The two discuss how having the wrong GTM approach can negatively affect your demand gen strategy.

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