B2B Growth

Latest Episodes:

Why Hype Is Misunderstood and a Force for Good May 20, 2021

Show notes

In this 24th episode of the #Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close" , recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast.

Unconventional Sales & Marketing Tactics May 19, 2021

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In this episode, Dan Sanchez and James Carbary talk with Michael Hanson, from Growth Genie, about unconventional sales and marketing tactics.
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How Do You Measure Your Podcast's Success? May 18, 2021

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Join us for our second B2B Podcasting Q&A, where we discuss a few specific ways to measure your podcast's success.
Vidyard makes it easy to record, host, embed and share videos to engage more deeply with your buyers. Sign up for free today at vidyard.com/b2bgrowth. No promo code needed!

Tackling 4 Obstacles to Meaningful Market Research May 15, 2021

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In this episode, we speak to Eric Thomas, Manager, Construction Thought Leadership & Content Marketing at Autodesk & Host of the Digital Builder podcast.
If you liked this episode, you’ll also enjoy:
How to Do Original Research Through Your Podcast
Original Research in Content Marketing: Everything You Need to Know

Why Funding Won’t Solve All Your Problems May 14, 2021

Show notes

Many founders believe that funding will solve all of their problems. Sure, it might give you more opportunities to make mistakes, but the truth is, throwing more money at a problem usually does nothing to fix it.
In this episode of B2B Growth, host John Grispon speaks with Max Altshuler, the founder of Sales Hacker and VP of Sales Engagement at Outreach, about why funding isn’t the silver bullet founders often think it will be.
What we talked about:
Building Sales Hacker
The challenges of a larger organization
How to approach data acquisition
The biggest error new companies make
Why more funding won’t solve your problems
Apple Podcastson , Spotify

A Guide to a Better Pricing Model w/ Ajit Ghuman May 13, 2021

Show notes

Pricing is a complex balancing act. But how can we craft a pricing structure that fits just right when it comes to serving all of our business’ needs?
Ajit Ghuman, Head of Product Marketing at Narvar, has pricing down to a science. He says it’s a path best approached one step at a time. Ajit gives us his step by step framework to simplify the pricing process and how to do it with confidence.
Ajit’s advice: Don’t fear pricing!

How to Have Fun with Your Brand w/ Steve Pockross May 12, 2021

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In this episode, Timmy Bauer talks with Steve Pockross, CEO of Verblio, about one of the most underrated B2B tactics: how to have fun with your brand.
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How to Make the Case for a Podcast to Leadership May 11, 2021

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Join us on today's episode as we dive into our very first B2B Podcasting Q&A.
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Why You Should Have a Good Product Ecosystem May 10, 2021

Show notes

In this episode, Timmy Bauer talks with Nick Bradley, host of the "Scale Up Your Business" Podcast.
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