B2B Growth

Latest Episodes:

Benefits of Modern Demand Gen for Startups Apr 02, 2021

Show notes

In this installment of our deep dive into demand generation, Lesley Crews talks with Anna Furmanov, of Furmanov Marketing Consulting about the success factor of implementing modern demand gen into your startup.
The two also discuss:
The difference between lead and demand gen
Old demand gen vs. new demand gen
Sales & marketing collaboration
Are you getting every B2B Growth episode in your favorite podcast player?
If not, you can easily subscribe & search past episodes here.
You can also find us on Apple Podcasts or Spotify.

Defining Demand Generation: What to Expect Apr 01, 2021

Show notes

In this episode, Sweet Fish Media's very own Lesley Crews shares goals for a month-long deep dive into the topic of demand generation and explains what you can expect from this month's episodes.

Improving Conversion w/ a Facebook Messenger Chatbot Mar 31, 2021

Show notes

Chatbots get a bad rap. But there’s an artful way to use them so that they help your brand rather than hurt it.
In this episode, Andie Ostrowski, Marketing Manager at SportsEngine, chats with Timmy Bauer about how a Facebook messenger bot increased her company’s conversions by 50%.
They discuss:
Using the ManyChat bot in Facebook Messenger
Why SportsEngine decided to use chatbots
Who should be using this and how they should go about doing it
Never miss an episode by subscribing to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.

4 Things Marketing Ops Is Thinking but Won't Tell You Mar 29, 2021

Show notes

In this episode, James Carbary and Dan Sanchez talk to Charlie Saunders and Christie Fusco, co-founders of marketing operations platform CS2, about 4 things your marketing ops person is thinking but won’t tell you.

Our 5-Step B2B Marketing Podcast Plan Mar 29, 2021

Show notes

In this episode, Dan shares a 5-part B2B Marketing Podcast Plan.

You're Not Marketing Products or Services Mar 26, 2021

Show notes

In this episode of the #CX series, Ethan Beute, Chief Evangelist at BombBomb, talks with Paul Ross, Master Hypnotist, Master Practitioner of NLP, and author of Subtle Words That Sell, about leveraging the power of language to guide people to the right decision.
Listen to more CX conversations on Ethan's podcast, The Customer Experience Podcast by subscribing to the show in your favorite podcast player.

How & Why to Take an Audience-First Approach Mar 26, 2021

Show notes

It’s the age-old question: Which should be built out first — product or audience?
As marketers, we’re used to being handed a product and told to find the audience. However, Kathleen Booth, VP of Marketing at clean.io and host of Inbound Success, makes an argument for an audience-first approach in today’s episode.
Plus, she talks about…
Advice for new companies that want to build an audience but also need revenue
How to future-proof your content against new privacy regulations
The important differences between subscribers and members
Building vs. buying an audience
Resources mentioned:
Content Inc. by Joe Pulizzi
Killing Marketing by Joe Pulizzi & Robert Rose
kathleen-booth.com
Never miss an episode by subscribing to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Content Marketing Strategies That Lead to Instant Growth Mar 24, 2021

Show notes

In this episode of B2B Growth, James Carbary and Dan Sanchez talk to content marketing genius Sujan Patel, co-founder of sales engagement platform Mailshake, about how he built and grew his career with content marketing.
They also talked about:
How he got into content marketing
Content marketing strategies he’s experimented with
Lessons he’s learned on SEO
How he finds and works with influential practitioners
What he’s currently working on

How To Market and Sell The Way Customers Love w/ Douglas Burdett & James Muir Mar 24, 2021

Show notes

In this 23rd episode of the Books series, Douglas Burdett, Founder of ARTILLERY, and James Muir, author of "The Perfect Close" , recap some of the key ideas from the marketing and sales books recently featured on The Marketing Book Podcast .

Why Company LinkedIn Pages Aren't Totally Dead Mar 22, 2021

Show notes

Company pages are dead.
At least, that’s what I thought…
Until I saw Daniel Murray’s page ‘The Marketing Millennials’ go from 0 to 25,000+ followers in just 4 months.
On today's episode, Murray joins Dan Sanchez and James Carbary to discuss how he gained so much traction in such a short amount of time.

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected