B2B Growth

Latest Episodes:

Is Your Marketing Toxic? Find Out if It's Hurting People & Your Bottom Line w/Ethan Beute Nov 02, 2021

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In this episode, Dan Sanchez talks with Ethan Beute who is the Chief Evangelist at BombBomb about the launch of his new book, Human Centered Communication.
Learn why digital pollution is hurting others and your bottom line and how to evaluate your campaigns.
Buy a copy of his book here.

How to Recruit Better Marketing Talent (for NonRecruiters) w/Dan Sanchez Oct 29, 2021

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In this episode, Dan Sanchez gives advice on how to recruit and retain talent in marketing through these three simple ideas.

How to Design a New Category Oct 28, 2021

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In this episode, Olivia Hurley talks to Josh Lowman, Founder & Chief Creative Officer at Goldfront Agency.

The Future of Paid/Owned/Earned Media for B2B w/Chris Walker Oct 26, 2021

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In this episode, Dan Sanchez talks with Chris Walker at Refine Labs about the state of paid, owned, and earned media across B2B companies as well as how to properly leverage each to grow.
What you'll learn:
Why you shouldn't pursue earned media and focus on owned instead.
How to properly leverage paid with content and creative.
Where to start with owned media.
How you can know when you're ready to add the next owned media channel.

Don't Just Pay Influencers, Hire Them to Build a Team of Super Stars Oct 21, 2021

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In this episode, Dan Sanchez talks with Claire Peña who is the VP of Marketing at Stream about hiring a team of influencers to become your evangelists.
We cover:
What they look for in an influencer
Who foots the bill for the team
How Stream helps them build their brands while they build Stream's.
The outcomes of the program

Tips and Tricks to Rolling Out An Employee Advocacy Program on Social Media w/Sarah Goodall Oct 15, 2021

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In this episode, Dan Sanchez talks with Sarah Goodall who is the CEO of Tribal Impact about her experience launching and maintaining successful employee advocacy programs.
You will learn:
How to incentivize employees
Common hurdles employers run into
What the most successful companies are doing right
How to find your first few employees to get started.

How Ramsey Solutions Organizes Their Marketing Team for Fast Results w/Trey Sheneman Oct 12, 2021

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In this episode, Dan Sanchez talks with Trey Sheneman who is an Executive Director of Marketing at Ramsey Solutions about how they are organizing their marketing teams to move fast.
In this episode, you'll discover:
Ramsey's approach to a matrix style organization
The squad marketing model that allows for the kind of cross-functional buy in that allows team to go fast.
How they layer Kanban on top to make for an agile environment.
How to get it started in your own department.
Trey's book recommendations:
Inspired: How to Create Tech Products Customers Love
Empowered: Ordinary People, Extraordinary Products

5 Reasons ABM is Not For You Oct 07, 2021

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In this episode James Carbary talks with Dan Sanchez, Director of Audience Growth at Sweet Fish Media, about 5 reasons ABM might not be a good fit for your company.

How ABM Can Accomplish Multiple Objectives Oct 05, 2021

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In this episode, Dan Sanchez shares multiple objectives that ABM can accomplish.

The Role of Website Personalization in ABM Sep 30, 2021

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In this episode, Dan Sanchez talks with Guy Yalif about the role of website personalization in ABM.