B2B Growth

Latest Episodes:

Vitamins, Painkillers, and the Cure with Mario Paganini Jan 13, 2022

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In this episode Benji interviews Mario Paganini, Head of Marketing at STORD.
When it comes to marketing our B2B product/service we desire to position ourselves as the cure to our customers problems. However, often we come off more as a vitamin or a pain killer rather than a true solution. In this enlightening discussion Mario walks us through how to separate from our competition and shows the work in action on their brand new website.
See the new STORD website, click here.

What Not To Do In 2022, with Ruslan Tovbulatov Jan 11, 2022

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In this episode, Benji Block interviews Ruslan Tovbulatov, VP, Global Marketing at Gloat.
This is the anti-resolution episode. A discussion on things we want to stop doing this year. We're discussing the importance of prioritization, intentionally seeing the talent already on your team, and how vital rest is to our long-term success.

Bye-Bye Commodity Content (A Roundtable Discussion) Jan 06, 2022

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In this episode, Benji Block hosts a roundtable discussion with James Carbary, Dan Sanchez, and Rex Biberston. We discuss how to spot commodity content, the power of asking better questions, and the work required to move from transactional to transformational content.
Click here to check out the episode of Unthinkable by Jay Acunzo that is mentioned in the episode.

The Best Book I've Read On Branding with Patrick Hanlon Jan 04, 2022

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In this episode, Dan Sanchez talks with Patrick Hanlon about his book Primal Branding and how it has changed the way Dan approaches branding for companies, products, and people.
It provides a clear framework on how to inject meaning and weight into your brand so that it can be more than a logo.

Automation Ideas to Create Magical Moments for Prospects with Dan McGaw Dec 30, 2021

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In this episode, Dan Sanchez talks with Dan McGaw about overlooked marketing automation techniques that B2B companies can use to create magical experiences for their customers and future customers.

Why Together is Better with Simon Sinek Dec 28, 2021

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In this episode we talk to Simon Sinek, author of Together is Better.

Thought Leaders Guide to Building a Magnetic Personal Brand with Robin Farmanfarmaian Dec 23, 2021

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In this episode, Dan Sanchez talks to Robin Farmanfarmaian about the importance of personal branding for thought leadership.
They discuss:
Practical steps to building a magnetic person brand
How to find and leverage your personal story
Why authoring a book is key to thought leadership

3 Secrets Successful People Know About Time Management with Kevin Kruse Dec 21, 2021

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The “hustle” isn’t all it’s cracked up to be.
We’ve all heard about hustling and working hard, but what about working smart?
Billionaires like Mark Cuban and Richard Branson will tell you that time management plays a direct role in their success. From the first hour of their mornings to how they organize their calendars, they have learned how to own their day instead of letting their day own them.
In this episode, Kevin Kruse, NY Times Bestselling Author of 15 Secrets Successful People Know About Time Management, shares time management tips from some of the most successful billionaires in the world.

Decide & Go, 90 Days to Launch! With Kristy Krueger & Dave Keepper Dec 16, 2021

Show notes

In this episode, Benji Block has a conversation with Kristy Krueger, VP of Marketing at Icario, and Dave Keepper, Creative Partner at Human Ideas. Together we tackle how deadlines can build momentum within your team, and the advantages of a decide and go approach.
Connect with Kristy:
https://www.linkedin.com/in/kristykrueger/
Connect with Dave:
https://www.linkedin.com/in/davekeepper/

Eliminating Distractions as a Marketing Team with Rex Biberston Dec 14, 2021

Show notes

In this episode, Benji box sits down with Rex Biberston, VP of Revenue here at Sweet Fish Media. We discuss how to best capture ideas, prioritize effectively, and communicate the goals of our department, company-wide.
Connect with Rex:
rex.biberston@sweetfishmedia.com
https://www.linkedin.com/in/rexbiberston/
Connect with Benji:
benji.block@sweetfishmedia.com
www.linkedin.com/in/benji-block

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