B2B Growth

Latest Episodes:

4 Tips to Improve Your LinkedIn Strategy in 2022 with Benji Block Dec 09, 2021

Show notes

In this episode, Benji breaks down 4 ways you can improve on LinkedIn next year. Talking through 4 recent posts, he shares practical insights you can implement right now.
Links to the 4 LinkedIn posts discussed can be found below:
LinkedIn is a 24/7 networking event by Benji Block
You can’t outsource social engagement by Dan Sanchez
So you want to beat the LinkedIn algorithm… by Emily Brady
Why do you post on LinkedIn all the time? by Same Kuehnle

Who Really Does the Buying? Buying-Center vs Decision-Maker Marketing with Nima Asrar Haghighi Dec 07, 2021

Show notes

In this episode, Benji Block interviews Nima Asrar Haghighi, VP of Marketing at Airtable & Marketing executive advisor at Kong.
We discuss why marketing and sales teams must think more broadly about those who are part of the decision-making process. Nima, details how to craft messaging that hits both upper management and practitioners, creating buy-in from both.
Contact Nima:
Email
LinkedIn
Contact Benji:
Email
LinkedIn

Setting Yourself Up To Do Your Best Work with Amrita Mathur Dec 02, 2021

Show notes

In this episode, Olivia Hurley talks to Amrita Mathur, VP of Marketing at Superside. Amrita breaks down the rituals and habits you and your team can employ to ensure prolonged success.
Connect with Amrita:
Email
LinkedIn

Brand Vs Branding - The Debate with Sam Moss & Dan Sanchez Nov 30, 2021

Show notes

In this episode, Dan Sanchez talks with Sam Moss, the co-founder of 1Click Agency about the difference between brand, branding, and what it takes to see success.
Sam Moss takes the position that branding includes creating the logo, website, colors, and swag. Dan Sanchez takes the position that branding is identifying beliefs that make you weird, messaging, rituals, a villain, and a leader.
Listen to them talk it through, share their truths, and unpack the fuzzy topic that is branding.
Connect with Sam:
https://www.linkedin.com/in/sam1ca/
sam@1clickagency.com

From Transactional Copy to Transformational Content w/ Rita Richa Nov 23, 2021

Show notes

In this Episode, Benji sits down with Rita Richa, producer at Sweet Fish to break down the much-needed move away from transactional copy.
If you find your copy feeling stale, robotic, or just plain boring Rita provides the spice you need to find your voice and start producing transformational content. We discuss several strategies for better writing in this episode including the F.I.R.E acronym that we use here at Sweet Fish. To read the full blog about F.I.R.E, click here.
Connect with Rita:
LinkedIn
Email
Connect with Benji:
LinkedIn
Email

The Next Wave Of Content Marketing for B2B w/Joe Pulizzi Nov 18, 2021

Show notes

In this episode, Dan Sanchez talks with Joe Pulizzi is the founder of The Tilt, the Content Marketing Institute, and is the author of Content Inc.
Joe discusses the current state of owned media and content marketing within B2B and dive into his next venture with the Tilt where he is experimenting with branded crypto currency as a means of creating engagement with his audience.
Contact Info:https://www.linkedin.com/in/joepulizzi/pam@thetilt.com

Cultivate an Evergreen Brand that Matches the Pace of Innovation w/ Aaron Cort Nov 16, 2021

Show notes

In this episode, Olivia Hurley talks with Aaron Cort, COO at Clickup about creating an evergreen brand that can match the pace of innovation.
Olivia & Aaron discuss the dos and do nots of branding, the importance of marketing that is both evergreen yet ever evolving, and how to understand the context of where your marketing hits potential buyers.

The 30/30/30 Plan and Introducing a New Co-Host: Benji Block Nov 11, 2021

Show notes

In this episode, Dan Sanchez talks with Benji Block, the newest addition the Sweetfish Team and now Host of B2B Growth.
We discuss the "30/30/30 Plan". How can 30 books, 30 interviews, and 30 blog posts propel your thought leadership and career? We're looking forward to exciting days ahead for the show and all the practitioners we will be highlighting on the show moving forward.
Connect with Benji:
Connect with Benji on LinkedIn
benji.block@sweetfishmedia.com

How Dave Ramsey Consolidated Over a Dozen Brands & Websites Nov 09, 2021

Show notes

In this episode, Dan Sanchez talks with Kacy Maxwell who is an Executive Director of Marketing at Ramsey Solutions about a recent migration of all their websites into a single mega site.
This is an episode that covers branding, SEO, domains, urls, and all the marketing tactics that come with them. Taking 18 websites and brands down to one required a serious effort from the team. Find out about the steps they took to accomplish it.

Transitioning From Paid to Earned/Owned Media w/Gaetano DiNardi Nov 04, 2021

Show notes

In this episode, Dan Sanchez talks with Gaetano DiNardi who is the former Head of Growth and Demand Gen at Nextiva about the status and future of paid, owned, and earned media for B2B marketing teams.
The last ten years have great for paid media, but is it still in its heyday? Are we transitioning to something else or moving away from paid media all together. Find out as Gaetano and Dan wrestle with some hard questions.

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