B2B Growth

Latest Episodes:

The 4 B2B Podcast Strategies (& How to Pick the Right One) Aug 26, 2021

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In this episode, Logan Lyles & Dan Sanchez discuss the 4 top strategies you can use to make your B2B podcast successful, how to pick the right strategy for your brand & how the different strategies do/don't overlap.
Also mentioned in this episode:
Kickstart Your Thought Leader Journey With the 30/30/30 Plan

What Have You Done for Your Customer Today? Aug 25, 2021

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In this episode, Olivia Hurley talks to Gizem Ozbay, Global Marketing Director, Integrated Marketing at Abbott

The Compelling Case for Abandoning Email Automation for Prospecting Aug 24, 2021

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In this episode, Olivia Hurley talks to Mike Herron, Head of Marketing @ Lukka

What Marketing Wishes Sales Knew Aug 21, 2021

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In this episode, we talk with Dan Sanchez, Director of Audience Growth at Sweet Fish Media.

Think About Field Marketing Differently Aug 19, 2021

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In this episode, we speak with Heidi Eisenstein, VP of Global F ield Marketing and Event Strategy for CX at Oracle.

How to Make ABM More Personal for Large & Small Accounts Aug 18, 2021

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In this episode, Dan Sanchez talks with Kristina Jaramillo who is the president of Personal ABM. Kristina shared her approach for how to get the attention of large accounts through a high customized and personal approach as well as some ideas for companies targeting small accounts.

Create a Content Waterwheel That Accelerates the Impact of Your Content Marketing Aug 17, 2021

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In this episode, Dan Sanchez discusses (and practices) an idea of combining three content marketing disciplines in order to get the most leverage with each piece of content.

The Next Frontier of Content Marketing: Performance Tracking Aug 16, 2021

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In this episode, Olivia Hurley talks to Joe Hanson, Senior Content Marketing Manager, at Observe.ai

If it Doesn't Close it Doesn't Matter Aug 13, 2021

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In this episode, we talk to Ryan McCurdy, Vice President of Global Demand Generation at Lacework

YoY Growth of Podcasting & What It Means for B2B Marketers Aug 12, 2021

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In this episode, Dan Sanchez talks about current news around Spotify's recent acquisitions, podcast ad revenue growth, and the NBA's partnership with iHeart Radio. He then breaks down why it should matter to B2B marketers and where it's all going.

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