Automation Unplugged Podcast

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**Automation Unplugged Podcast**

Since its launch on Facebook Live in 2017, Automation Unplugged has become the leading podcast for AV and custom integration professionals. Now pre-recorded and produced in both audio and video formats, episodes are released across our website, social media, and all major streaming platforms. Our content spans engaging interviews with industry leaders, in-depth discussions with One Firefly’s marketing experts, and insightful education on marketing & business growth strategies. From industry trends and business development to marketing, hiring, and beyond, Automation Unplugged delivers the knowledge and perspectives you need to stay ahead in the ever-evolving technology landscape.

Latest Episodes:

#318: David Frangioni on Building Studios, Systems, and Iconic Sound Aug 20, 2025

Show notes

SHOW NOTES

In this episode, David and I discussed:

His journey from drummer and studio builder to integration business owner
His role transforming Modern Drummer Magazine for a digital-first world
And how AI, immersive sound, and blockchain are reshaping media

David brings passion, precision, and a rare ability to connect the creative with the technical. Whether you’re in integration, music, or just love great storytelling, this episode is for you.

So settle in and enjoy my conversation with David Frangioni. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au318

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

#317: From DIY to Delegation- When It’s Time to Bring in a Marketing Team Aug 13, 2025

Show notes

SHOW NOTES

Here are just a few things you’ll hear them dive into:

When to stop DIYing and bring in outside help
The marketing tasks integrators should always delegate—and the ones that are still worth doing in-house
How agency support has helped Wipliance stay ahead of SEO changes, AI, and evolving customer expectations

Plus, you’ll get a behind-the-scenes look at how Melissa’s team creates their standout video content that’s turning heads across the industry.

Let’s get into it—here’s Automation Unplugged with Melissa and Katie.

About One Firefly

#316: David Warfel on Lighting the Way - Design, Education, and Innovation Aug 06, 2025

Show notes

SHOW NOTES

In this episode, David and I discussed:

Why lighting is still a massive untapped opportunity for integrators
The challenge of scaling lighting knowledge in the industry
How mentorship and partnerships can help fill the gap

David brings insight, honesty, and a deep passion for light. Whether you’re just getting started with lighting or ready to take it to the next level, this episode has something for you.

So settle in and enjoy my conversation with David Warfel. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au316

About One Firefly

#315: Content That Converts — Crafting a Winning Article, Social Post, or Email Jul 30, 2025

Show notes

SHOW NOTES

In our hour-long session, we cover:

How to define your Ideal Customer Profile (ICP) so every piece of content attracts your best-fit clients
Conversion-content principles — like loss aversion, authority, and reciprocity — that guide prospects to take action after reading your content
Practical tips for writing articles, emails, and social media posts that spark engagement and inquiries.

Listeners and viewers of this episode will also get a first look at One Firefly’s newest content marketing product. I won’t spoil the surprise here — catch the full episode to find out the newest innovative solution hitting our product suite.

Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and learn how you can turn your content into conversions.

About One Firefly

#314: From Insight to Impact – Matt Bernath on Bold Leadership in Business Jul 23, 2025

Show notes

SHOW NOTES

In this episode, Matt and I discussed:

How integrators can break through growth plateaus and build a business they love
The three biggest constraints holding most businesses back — and how to solve them
Why personal development and community are essential to long-term business success

Matt is thoughtful, transparent, and not afraid to ask the big, uncomfortable questions that spark real change. If you're building — or simply working to improve — your business, you’ll walk away from this episode energized and equipped with a fresh perspective.

So settle in and enjoy my conversation with Matt Bernath. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au314

About One Firefly

#313: The Soul of Content - Deby Rubi on Writing That Connects Jul 16, 2025

Show notes

SHOW NOTES

This episode is hosted by Kat Wheeler, and together she and Deby cover a lot of ground. Here are just a few things you’ll hear them dive into:

How storytelling helps integrators stand out and build trust
The common ways content falls flat—and how to avoid them
Tips for finding your voice and making your message resonate

Plus, you’ll enjoy a fun “in or out” lightning round on some hot-button writing topics—everything from Oxford commas to exclamation points and even AI writing.

Let’s get into it—here’s Automation Unplugged with Deby Rubi.

About One Firefly

AU #312: From Finance to Smart Homes - Jaime Garcia's Entrepreneurial Journey Jul 09, 2025

Show notes

SHOW NOTES

In this episode, Jaime and I covered a range of engaging topics, including:

How he transitioned from a corporate career into entrepreneurship and what inspired him and his son to start Home IQ Solutions.
The role of energy management in smart home design and how they are helping homeowners navigate Texas' unique energy challenges
How they are building strategic partnerships with architects, designers, and builders to drive long-term growth and brand awareness.

I really enjoyed this conversation with Jaime and I hope you do too. Let’s dive into my interview with Jaime Garcia.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au312

About One Firefly

AU #311: Navigating Uncertainty: Expert Strategies to Stay Agile and Grow in a Shifting CI Industry Jul 02, 2025

Show notes

SHOW NOTES

You’ll hear from:

Myself — Ron Callis, CEO of One Firefly
Matt Bernath, President of VITAL, LLC
Joseph Kolchinsky, CEO of OneVision Resources
David Warfel, Founding Designer of Light Can Help You
Mark Langston, Partner & Chief Lighting Advisor of Light Can Help You
Jason Sayen, Founder of I Am Sayen
Josh Christian, CEO of Home Technology Association
Paul Starkey, Co-Founder & Partner of PrepTECH
And Rebecca Sternlicht, Corporate Marketing Lead at One Firefly, panel moderator

The panel fielded topics that were submitted in advance by the registered webinar attendees. They included:

Tariff impacts on pricing & how to monitor key financial metrics, structure surcharges or locks, and proactively communicate value to clients
Expert tips on diversifying growth paths through forging trade-partner relationships, expanding into lighting & shading, and building service-based revenue streams
How to practice operational resilience with change-order workflows, weekly project huddles, and standard processes to handle pricing changes due to tariffs
And how to feed your growth during tough times by staying active on multiple marketing channels and leveraging manufacturer funds and collaborations.

Visit the episode page on our website to get the audio recording, show transcript, and full video. Now let’s dive in and learn how to tackle today’s economic headwinds.

About One Firefly

AU #310: Building Luxury AV in Martha’s Vineyard with Travis Larsen Jun 25, 2025

Show notes

SHOW NOTES

In this episode, Travis and I covered a range of engaging topics, including:

How he systematized his business for scalability while maintaining exceptional service in a demanding, luxury vacation market.
Why he’s a firm believer in local service and how he navigates challenges posed by out-of-town integrators.
His take on AI tools like Perplexity and how they’re reshaping how he runs his business day-to-day.

I really enjoyed this conversation with Travis and I hope you do too. Let’s dive into my interview with Travis Larsen.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au310

About One Firefly

AU #309: 5-Minute Marketing Workshops: Mastering the Fundamentals of SEO Jun 18, 2025

Show notes

SHOW NOTES

You’ll hear from me as I guide you through several key topics, including:

How the introduction of AI has impacted search engine optimization and page one rankings
The rise of zero-click search results and how to show up in them
What EEAT stands for — experience, expertise, authority, and trust — and why Google uses it to rank your content
And how to optimize your Google Business Profile and other online directories to increase visibility in local search

Visit the episode page on our website to get the audio recording, full transcript, and 5-Minute Marketing videos. Now let’s tune in and learn what you need to do to land on page one in 2025.

About One Firefly

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