Automation Unplugged Podcast

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**Automation Unplugged Podcast**

Since its launch on Facebook Live in 2017, Automation Unplugged has become the leading podcast for AV and custom integration professionals. Now pre-recorded and produced in both audio and video formats, episodes are released across our website, social media, and all major streaming platforms. Our content spans engaging interviews with industry leaders, in-depth discussions with One Firefly’s marketing experts, and insightful education on marketing & business growth strategies. From industry trends and business development to marketing, hiring, and beyond, Automation Unplugged delivers the knowledge and perspectives you need to stay ahead in the ever-evolving technology landscape.

Latest Episodes:

#327: Chris Sterle on Building Acoustic Design Systems with Culture, Vision, and Content Oct 22, 2025

Show notes

SHOW NOTES

In this episode, Chris and I discussed:

How culture, process, and profitability fuel growth at Acoustic Design Systems
Why marketing and fun, engaging content have become cornerstones of the Acoustic Design Systems brand
The future of integration, from lighting and panelized systems to service revenue and M&A

Chris’s journey is a candid look at what it takes to scale an integration business while keeping people, culture, and community at the center. His story is both inspiring and packed with real-world takeaways for business owners and integrators alike.

So settle in and enjoy my conversation with Chris Sterle. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au327

#326: Big Speakers and Bigger Passion at HiFi Buys with Chris Doughty Oct 15, 2025

Show notes

SHOW NOTES

In this episode, Chris and I discussed:

The evolution of HiFi Buys from a neighborhood shop to a destination for music lovers across the Southeast
Why cultivating entry-level customers is just as important as serving high-end audiophiles
How YouTube, events, and a passion for education are expanding the store’s reach and building community

Chris’s journey is a reminder that Hi-Fi is about more than gear — it’s about people, passion, and creating experiences that last. His insights are a must-hear for anyone curious about the state of high-performance audio today.

So settle in and enjoy my conversation with Chris Doughty. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au326

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

Special Episode: Elevating Leadership with Ron Callis of One Firefly Oct 08, 2025

Show notes

SHOW NOTES

In this episode, we talk about my journey building One Firefly over the past 18 years, lessons learned from both wins and setbacks, how to spot greatness in others, and why letting go is key to growing as a leader. We also touch on how remote work, innovation, and AI are transforming the way we serve our clients and our teams.

So without further ado, here’s my conversation with Chris Oram on Elevation.

About One Firefly

#325: They Clicked. Now What? The Integrator's Guide to Campaign Follow-Up Oct 08, 2025

Show notes

SHOW NOTES

This conversation is hosted by Kat Wheeler, and together they discuss:

Why follow-up is the missing link between clicks and customers
The common traps integrators fall into—like assuming interest or lacking a clear process
And how to use tools like CRMs and automation without losing the human touch

Whether you’re trying to improve speed-to-lead or get better ROI from your campaigns, this episode delivers practical strategies and Keith’s trademark one-liners to keep you thinking.

Let’s dive in—here’s Automation Unplugged with Kat Wheeler and Keith Kearney.

About One Firefly

#324: Lessons in Leadership and Growth from John Carter of Multimedia & Powered Solutions Oct 01, 2025

Show notes

SHOW NOTES

In this episode, John and I discussed:

The strategy behind building both AV and electrical divisions
How industry peer networks have impacted his growth journey.
How family and resilience have shaped his leadership style

John’s journey highlights what it takes to build a resilient business in a fast-changing industry. His insights are a must-hear for anyone passionate about integration and entrepreneurship.

So settle in and enjoy my conversation with John Carter. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au324

About One Firefly

#323: 5-Minute Marketing Workshops: Mastering the Fundamentals of SEO Sep 24, 2025

Show notes

SHOW NOTES

You’ll hear from me as I guide you through several key topics around on- & off-site SEO, including:

Best practices for writing unique, keyword-rich page titles, meta descriptions, and header tags for your website that clearly convey each page’s purpose to Google and searchers.
Aligning your online content to the buyer’s journey to guide both visitors and search engines through your most valuable pages.
And how to boost your Domain Authority by earning high-quality backlinks from industry sites, social profiles, and brand directories, plus track your score with free tools like Moz.

Visit the episode page on our website to get the audio recording, full transcript, and 5-Minute Marketing videos. Now let’s tune in and learn what you need to do to build authority online.

About One Firefly

#322: Andres Klein on Building Maxicon and the Future of Intelligent Living Sep 17, 2025

Show notes

SHOW NOTES

In this episode, Andres and I discussed:

His journey from teenage AV enthusiast to leading a global integration firm
Maxicon's approach to gifting as a business development technique
The culture of curiosity and innovation that drives his team forward

Andres brings an inspiring mix of entrepreneurial passion, global perspective, and commitment to excellence. Whether you are in integration, design, or just love hearing how technology can transform the way we live, this episode is for you.

So settle in and enjoy my conversation with Andres Klein. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au322

About One Firefly

#321- Breaking Through the Noise (Literally): How AV Dealers Can Develop an Effective Marketing Strategy Sep 10, 2025

Show notes

SHOW NOTES

This conversation is hosted by Kat Wheeler, and together they explore:

Why so many AV dealers struggle to develop a clear marketing strategy
Common mistakes like copying competitors or rushing ROI expectations
And How to build a balanced, long-term marketing plan that actually drives results

Whether you’re overwhelmed by digital platforms or simply ready to fine-tune your marketing game, this episode delivers actionable tips and fresh perspective.

Let’s dive in—here’s Automation Unplugged with Kat Wheeler and Ellie O’Hara.

About One Firefly

#320: Behind the Gates of Beverly Hills Smart Homes with Jay Dobensky Sep 03, 2025

Show notes

SHOW NOTES

In this episode, Jay and I discussed:

His evolution from startup founder to leading a luxury smart home brand in Beverly Hills
The unique demands of serving high-profile clients with discretion and excellence
His experiences on national TV and overseas with the USO, bringing AV to military bases

Jay brings an incredible mix of entrepreneurial grit, creative vision, and unforgettable stories from the field. Whether you’re in integration, technology, or just love hearing how passion shapes business, this episode is for you.

So settle in and enjoy my conversation with Jay Dobensky. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au320

About One Firefly

#319: Smarter Hiring for CI Businesses: Inside the Amplify People Process Aug 27, 2025

Show notes

SHOW NOTES

In this webinar, we’ll cover:

Why we created Amplify People and how we differ from traditional recruiters
The components of our service offering — what’s included, our flat-fee pricing, and ongoing partnership guarantees
What it’s like to work with us: client responsibilities, communication expectations, and ensuring a smooth, collaborative process

Whether you’re struggling to fill that critical technician or sales role, or you simply want to build a more consistent, scalable hiring engine, you’ll find valuable insights in today’s conversation.

Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and learn how you can supercharge your hiring with Amplify People.

About One Firefly

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