Automation Unplugged Podcast

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**Automation Unplugged Podcast**

Since its launch on Facebook Live in 2017, Automation Unplugged has become the leading podcast for AV and custom integration professionals. Now pre-recorded and produced in both audio and video formats, episodes are released across our website, social media, and all major streaming platforms. Our content spans engaging interviews with industry leaders, in-depth discussions with One Firefly’s marketing experts, and insightful education on marketing & business growth strategies. From industry trends and business development to marketing, hiring, and beyond, Automation Unplugged delivers the knowledge and perspectives you need to stay ahead in the ever-evolving technology landscape.

Latest Episodes:

#346: 35 Years of Aloha – The Pacific Audio & Communications Story Mar 04, 2026

Show notes

SHOW NOTES

In this episode, Phil, Pat, and I discussed:

Their 35-year journey from a startup to one of Hawaii’s most respected integration firms
How they’ve built a lasting company culture through honesty, teamwork, and strong community roots
Their vision for the next generation, including mentoring future leaders and transitioning ownership to their team

Phil and Pat’s story is one of resilience, innovation, and integrity — a true testament to what’s possible when family, passion, and purpose align.

So settle in and enjoy my conversation with Phil and Pat Mulligan of PAC Hawaii. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au346

#345: Smarter, Not Harder: How Small Businesses Can Actually Use AI Feb 25, 2026

Show notes

SHOW NOTES

This episode is hosted by Kat Wheeler, and together she and Adam dive into:

How to identify the AI tools that actually make a difference
Simple ways to automate repetitive marketing and reporting tasks
And why the future of business success is built on AI plus human collaboration

Whether you’re just starting to explore AI or looking for smarter ways to integrate it into your day-to-day, you’ll walk away with tangible takeaways to make your work more efficient and effective.

Let's dive in. Here’s Automation Unplugged with Adam Lewis.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au345

#344: Reflecting Innovation – Tony Blodgett on Seura’s Mirror Technology Evolution Feb 18, 2026

Show notes

SHOW NOTES

In this episode, Tony and I discussed:

Seura’s evolution from outdoor TVs to its leadership in mirror technology
Why lighted mirrors are becoming a must-have in luxury homes and hospitality spaces
The importance of “no fear selling” and building trust with clients to deliver personalized, high-value solutions

Tony brings a powerful mix of industry knowledge, grassroots sales experience, and a passion for showing integrators how to stand out in a competitive market. Whether you’re in custom integration, design, or simply curious about where technology meets elegance, this episode is for you.

So settle in and enjoy my conversation with Tony Blodgett of Seura. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au344

#343: Get Rich Slow — How Integrators Win Trade Partner Relationships and Bigger Projects Feb 11, 2026

Show notes

SHOW NOTES

We cover:

Why “design consultant” beats “contractor” — and how charging for consultation and design services can instantly elevate your role with trade partners
How to use consistency, credibility, and branding to build trade relationships that actually pay off
You’ll also hear tactical ideas you can put to work right away, like CEUs, lunch-and-learns, and strategic gifting

Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and learn how to build trade partner relationships that lead to bigger projects and long-term growth.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

#342: Building Better AV Products — Joe Whitaker on Innovation, Education, and the Future of AV Feb 04, 2026

Show notes

SHOW NOTES

In this episode, Joe and I discussed:

His transition from integrator to manufacturer — and what he’s learned on both sides of the industry
The importance of innovation, education, and fair collaboration in product development
And how technology and design are converging to shape the next evolution of the smart home

Joe brings a genuine enthusiasm for innovation and a deep commitment to helping the industry grow. So settle in and enjoy my conversation with Joe Whitaker. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au342

#341: From First Touch to Final Sale: Marketing & Sales Collaboration Jan 28, 2026

Show notes

SHOW NOTES

This episode is hosted by Kat Wheeler, and together she and Stephen dive into:

Real-world scenarios where sales and marketing either collaborate or clash
How shared goals and open communication help both teams win
Practical steps integrators can take this quarter to strengthen alignment

It’s a lively, fun, and insightful conversation—with plenty of takeaways for integrators looking to maximize both their marketing investment and sales success.

Let’s get into it—here’s Automation Unplugged with Stephen Edwards.

About One Firefly

#340: Inside Lightapalooza 2026 with Tom Doherty — Education, Power, and What’s Next for Integrators Jan 21, 2026

Show notes

SHOW NOTES

In this episode, Tom and I discussed:

What's new at Lightapalooza 2026 in Austin, TX: Education and certifications, education tracks and speakers, show floor exhibitors, and more.
Plus: How to save 25% on conference registration.

If you’re attending Lightapalooza this year, be sure to connect with the One Firefly & Amplify People teams while you’re there. We’ll be on the show floor meeting with dealers, and we’re also leading several education sessions around marketing and AI. Check out the schedule on the Lightapalooza website to learn more and register.

With that, let’s dive into this special Lightapalooza-focused episode of Automation Unplugged with Tom Doherty.

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au340

#339: People, Culture, and Hiring- Building Teams that Last Jan 14, 2026

Show notes

SHOW NOTES

This episode is hosted by Kat Wheeler, and together she and Andrew explore:

What separates a company that lives its values from one that just lists them on a website
How intentional leadership creates thriving teams
And why investing in people is the smartest business strategy of all

If you’ve ever struggled to hire the right fit, keep your culture strong as you scale, or lead your team with more purpose, this conversation is for you.

Let’s dive in — here’s Automation Unplugged with Andrew Pino.

About One Firefly

#338: Carley Knobloch on Bridging Design and Technology in Luxury Homes Jan 07, 2026

Show notes

SHOW NOTES

In this episode, Carley and I discussed:

How thoughtful design and technology can beautifully coexist
The importance of early collaboration between designers and integrators
And Why lighting and wellness are the next frontiers in smart home design

Carley brings creativity, warmth, and a fresh perspective on where our industry is headed. Whether you’re passionate about design, lighting, or redefining the custom integration experience, this episode will inspire you to think differently.

So settle in and enjoy my conversation with Carley Knobloch. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au338

#337: 2025 Year in Review — Growth, Challenges, and the Role of AI at One Firefly Dec 31, 2025

Show notes

SHOW NOTES

We talk about:

Key highlights, milestones, and moments that shaped One Firefly in 2025
The successes we’re most proud of this past year and the challenges that tested us and helped us grow
How AI is influencing our business today and what it means for One Firefly as we head into 2026

Before we dive in, I want to take a moment to say thank you to everyone who has listened, shared episodes, sent feedback, and supported Automation Unplugged throughout the year. This podcast exists because of you, and we’re incredibly grateful to have you along for the journey.

With that, let’s tune in to our final AU episode of 2025.

About One Firefly

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