Automation Unplugged Podcast

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**Automation Unplugged Podcast**

Since its launch on Facebook Live in 2017, Automation Unplugged has become the leading podcast for AV and custom integration professionals. Now pre-recorded and produced in both audio and video formats, episodes are released across our website, social media, and all major streaming platforms. Our content spans engaging interviews with industry leaders, in-depth discussions with One Firefly’s marketing experts, and insightful education on marketing & business growth strategies. From industry trends and business development to marketing, hiring, and beyond, Automation Unplugged delivers the knowledge and perspectives you need to stay ahead in the ever-evolving technology landscape.

Latest Episodes:

#336: Lessons in Expansion — Steve Weber on Acquisitions, Systems, and Leadership Dec 24, 2025

Show notes

SHOW NOTES

In this episode, Steve and I discussed:

How Liaison scaled from a single market to a national presence
Lessons learned from acquisitions and building strong company culture
And how the Lighting Dojo is empowering integrators to elevate their craft

Steve brings passion, experience, and a true builder’s mindset to everything he does. Whether you’re growing your first team or managing multiple locations, this conversation offers invaluable insights for integrators at every level.

So settle in and enjoy my conversation with Steve Weber. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au336

#335: From CIA to CEO—Kris Coleman on Security, Strategy, and Service Dec 17, 2025

Show notes

SHOW NOTES

In this episode, Kris and I discussed:

How Red5 helps clients navigate security in an increasingly connected and vulnerable world
Why smart home tech and AI-powered devices are reshaping the threat landscape
And the mission behind Fox Bravo Overland and its impact on the lives of those who serve

Kris brings a rare blend of operational expertise and personal passion, and this episode offers both insight and inspiration.

Let’s dive in to my conversation with Kris Coleman!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au335

#334: Building Partnerships That Shine — Kayla Steinberg of ADI | Snap One Dec 10, 2025

Show notes

SHOW NOTES

In this episode, Kayla and I discussed:

How the Certified Showroom Dealer program helps integrators grow visibility and engagement in their local markets
Her three P’s of event success — planning, process, and promotion
And how relationship-driven marketing and authentic leadership are transforming dealer partnerships across the industry

Kayla brings fresh energy, big-picture strategy, and a true heart for collaboration to everything she does. Whether you’re building your first showroom or refining your marketing approach, you’ll find a ton of inspiration and ideas in this conversation.

So settle in and enjoy my conversation with Kayla Steinberg. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au334

#333: From Guessing to Investing- How AV Dealers Can Build a Winning Marketing Budget Dec 03, 2025

Show notes

SHOW NOTES

This conversation is hosted by Kat Wheeler, and together they explore:

How AV integrators can smooth out feast-or-famine sales cycles
Why starting with revenue goals is the smartest way to set your marketing spend
And how to measure ROI so every dollar works harder for your business

Whether you’re aiming for steady revenue or aggressive growth, this episode offers practical, proven steps to transform your marketing budget from a guess into a strategic investment.

Let’s dive in—here’s Automation Unplugged with Kat Wheeler and Taylor Whipple.

About One Firefly

One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.

#332: Ari Supran on Harnessing AI to Transform Business and Culture Nov 26, 2025

Show notes

SHOW NOTES

In this episode, Ari and I discussed:

How Sonance continues to innovate, from architectural speakers to their recent expansion into amplifiers and pro audio with Blaze Audio.
Why Ari believes AI is a tool to empower people—not replace them—and how his team is building custom apps and automations to streamline workflows.
The importance of culture and leadership in shaping Sonance’s legacy and future growth.

Ari’s journey blends deep industry expertise with a forward-looking embrace of AI, automation, and culture-first leadership. His perspective bridges innovation and leadership, delivering lessons that resonate across the custom integration industry.

So settle in and enjoy my conversation with Ari Supran. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au332

AU #331: Navigating Uncertainty Part II: Expert Strategies to Stay Agile and Grow in a Shifting CI Industry Nov 19, 2025

Show notes

SHOW NOTES

During this panel, you’ll hear from:

Myself — Ron Callis, CEO of One Firefly
Matt Bernath, President of VITAL, LLC
Joseph Kolchinsky, CEO of OneVision Resources
David Warfel, Founding Designer of Light Can Help You
Mark Langston, Partner & Chief Lighting Advisor of Light Can Help You
Jason Sayen, Founder of I Am Sayen
Josh Christian, CEO of Home Technology Association
And Rebecca Sternlicht, Corporate Marketing Lead at One Firefly, panel moderator

Visit the episode page on our website to get the audio recording, show transcript, and full video. Now let’s dive back into the conversation and hear what our expert panel had to say in Part II of Navigating Uncertainty.

About One Firefly

#330: From Hi-Fi to Sony- Kathleen Thomas on a Lifetime in the Audio Industry Nov 12, 2025

Show notes

SHOW NOTES

In this episode, Kathleen and I discussed:

Her lifelong connection to the AV industry and how it shaped her leadership style
What it means to advocate for integrators inside a global company like Sony
The innovations driving Sony’s CI business, from projectors and receivers to cutting-edge RGB backlight technology
And how she balances corporate leadership with her passion for creativity, community, and good food in Portland, Oregon

Kathleen’s story is a powerful reminder that leadership is about listening, learning, and lifting others as you grow. Her energy, experience, and love for this channel shine through every part of our conversation.

So settle in and enjoy my conversation with Kathleen Thomas. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au330

#329: Measuring What Matters: How CRM Integration Improves Marketing ROI Nov 05, 2025

Show notes

SHOW NOTES

This episode is hosted by Kat Wheeler, and together she and Cameron dig into:

The difference between metrics that matter and vanity stats you can ignore
How automation and CRM integration can boost efficiency and client experience
And common mistakes to avoid when measuring marketing ROI

Whether you’re just starting to track your marketing or looking to sharpen the way you use your CRM, you’ll walk away with new ideas to apply in your own business.

Let’s dive in—here’s Automation Unplugged with Cameron Howitt.

About One Firefly

Bonus Episode: The Power of the Tangible- Why LuxePost is Bringing Direct Mail Back to Luxury Marketing Nov 03, 2025

Show notes

SHOW NOTES

Together, we explore:

Why physical marketing still resonates in a digital-first world
How LuxePost combines luxury creative with data-driven targeting and digital tracking
And how integrators can use this approach to elevate their brand and generate quality leads

If you’ve ever wondered how to stand out with affluent clients or create marketing that truly feels luxurious, this conversation is for you.

Let’s dive in!

About One Firefly

#328: Harnessing AI to Transform Your Business with Isar Meitis Oct 29, 2025

Show notes

SHOW NOTES

In this episode, Isar and I discussed:

Why most leaders are still in the early stages of AI adoption
Practical ways integrators and small-to-medium businesses can start using AI right now
How AI will reshape customer service, design, and operations in the near future

Isar brings clarity, energy, and actionable insights that cut through the hype and show what AI really means for business leaders today. Whether you’re just beginning to explore AI or already experimenting with new tools, this episode will help you think strategically about the future.

So settle in and enjoy my conversation with Isar Meitis. Let’s get started!

To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au328

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